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Model agency: Become a model & book
With our modeling agency you will find the perfect model for your next advertising campaign. We will help you with the search as casting agency as well as with the quick selection of models. Fashion, advertising, casting, fair & magazines. CM guarantees your shootings / productions quality at a high level – day after day. With CM, the Model Management, you always get your model selection fast, carefree and uncomplicated. Write us your wishes at any time.
We represent models in the USA with office in Los Angeles and in Germany, Berlin, Hamburg and models in other cities! For national and international campaigns. Did you know? CM also helps you to connect with reliable partners from Mailand, Paris, New York and London. With partner agencies, photographers and local scouts we accompany young models as managers into their careers. Thus we are as modeling agency an absolutely reliable partner also for campaigns of advertising agencies, companies and marks. We give you a fast and uncomplicated individual, tailor-made selection for your project!
Cocaine Models has been one of the top agencies in Germany since the beginning of ’15! Among others, the BRAVO GIRL! has already voted us in the second year to the 10 top agencies in Germany, of course also in the following year – a real honor. We help New Faces to become a model! With experts, coachings, shootings and time!
Give us a call or write to our team!
Inquiries & Contact
Stephan M. Czaja
We organize expressive talents for commercials, campaigns, castings, stores, showrooms and shops. We attach great importance to ambition and punctuality. Thus we reach together with you high quality, representative results which convince your customers. With Coachings, individual discussions and trainings we get the best out of our talents. We are where you are – no way is too far for us. CM is at your side in Selection & Casting. We organize smooth processes for you and your customers, in front of and behind the scenes. For you as a customer, we offer even more interesting additional services: Social Media, Influencer, Castings and switching at top photographers and videographers in Germany and Europe. Our job is the perfect occupation. In the Model & Fashion Blog there are new shootings, photos and castings.
You want to become a model?
When’s the best time to start? We also have a lot of tips for you: Become a model.
- Become a model with 13 years
- Become a model with 14 years
- Become a model at the age of 15
- Become a model with 16 years
Quickview – Home page
Jobs – advertising and fashion
We are your partner for Models and Influencer. With world-wide customers and first-class references we ensure as agency that customers always have the perfect look – all the same whether it concerns advertising spots, Look Books or also Influencer campaigns (best result so far: 7 million contacts on a day. Here is an overview of our services:
Fashion and fashion show
Before a fashion show can take place in Berlin, Hamburg or Munich, many things have to be planned and organised in advance by the fashion show agency. Because each individual fashion show is unique for itself, from the structure, up to Location, music and the mode. As an agency, we make sure that nothing goes wrong during the event. The designer and the organizers got in touch months before the event, plan everything down to the last detail, then PR agencies are added and finally the big day comes! Read here more about the planning and organisation of a fashion show.
Advertising, Online Shop and Social Media
Our models work for advertising, online shop and social media – we help you to find the best models for your job. Because the conditions are always different, we only look at the production for online shops (a background, 30 parts) compared to a shooting for an advertising poster, with family, dog and the new ball of a sports brand: Synchronously all faces, poses and the position of the ball must be right. Social skills, such as dealing with small children, also play a role here. The world of advertising is extremely diverse, we are your partner for all questions: Your modeling agency.
Influencer Marketing and Concept
Who decides what’s trendy? Advertising always finds new ways. The current hype: Influencer marketing. Some asterisks on Instagram, TikTok and Youtube make their stories and postings so good that more and more people follow them over time. More and more trust in the recommendations: Tips, trends in addition, simply around once a few minutes of the everyday life to switch off. Whether it’s beauty tips, perfume, fitness and sports or cars. On YouTube and Instagram more and more people find out first. For many brands, social networks are therefore a space that they can and should use just like other marketing channels. We show how influencers work as quality measurers and give a look behind the scenes: influencer agency.
For advertising agencies, casting agencies and photographers
We support our clients throughout the entire casting process. From the first inquiry to the extension of usage rights. Our team helps you as an advertising agency, casting agency but also photographer and fashion designer with the compilation of all important information (dates, arrival and departure, photographer, job, outfits up to rights of use). Thus our customers can concentrate completely and completely on their lining up photo shooting.
Agency and Models
As a model agency, we are always challenged by two players: the model and the client. First of all there is the big worker of a model agency and also the big investment in building models. Not everyone stays with us and not everyone has the necessary qualities: body size, weight, skin, hair, etc. as well as personality, behaviour on the set, punctuality, ambition, facial expressions and gestures. If you have all these Prerequisites, the doors are open to you. The task of a model agency is to filter out the few, perfect candidates. Only by this strict selection process customers have first-class models and can to 100% confidence.
Photo productions , advertising productions , all the same whether for mode and clothing, hotel and insurance or for Lifestyle products up to the automobile are sometimes extremely complex in the planning. On the day of the Fotoshootings much depends on the model. The marketing, planned, the Fotogaf is ready and now it depends on you: Showtime! The better the performance, the more customers give a recommendation – an important indicator for models. If you now perform flawlessly on several jobs, you earn many plus points with the agency.
Quality that pays off in the end!
Ella for Buffalo London
Klara for Dolce & Gabbana (Milan)
Anyon for Mantsho x H&M
Diana for PHC
Zoe for MarcCain
Milva for CCC
Nora for Faye
Johanna & Hannes for Dailies
Sanja & Whoopy for Opel
Luisa & Lisa for Nike
Become a model – fashion, advertising and magazines
Mother agency means intensive management instead of mass. Parent agencies are the absolute opposite. These agencies focus on the switching of Models into international, large agencies. There are mother agencies, which obtain exclusively into other agencies and serve even no customers. There are such above all outside of the large goal countries, like the United States or also Germany.
In the larger countries, model agencies are often both. They also act as parent agencies and coordinate your international placement in agencies. They keep their partners up to date with pictures and organize your options and appointments. You get access to your agency’s network and full service. An extremely good deal.
As a high fashion model who can work both as an advertiser and for international Fashion Designer, a parent agency should be your goal. But they expect exclusivity. Since you rely on an agency completely, it should be able to offer you what you need for your career. International contacts to customers and Casting agencies, contacts to photographers and magazines, a strong model board that matches your look.
Model application: cover letter and photos
Step 1: Find the best model agency. Step 2: Send your application. But what does an application and a Modelagentur cover letter look like? You can apply online at almost all agencies. You can find all the admission criteria on the website. In the application form you can’t do anything wrong, from measurements around hips, waist and bottom to all important contact details. You have never taken measurements yourself? No problem. Read more about Model measurements and the perfect Model Polaroids for your application.
Model agency: Introduction and interview
The first impression counts and nothing escapes a trained Booker eye. Do yourself a favor and go to sleep on time the day before your gosee, because enough sleep helps you to present yourself in top form. You should also be well-groomed and natural, put on only a light make-up and present yourself in a simple, body-stressed outfit, similar to the Polaroids. Another criterion for a successful appearance: Be in a good mood! Here you’ll find everything about the show and application interview.
Advertising spots for streaming, TV and cinema
A lot of work, one goal: jobs. The better your start, the more your agency sees that you are committed, ambitious, patient, you can go far. As you can see in the example here, commercials that are shown worldwide on TV, on billboards and, of course, in stores.
Prerequisites: Modeling with ambition and discipline
One thing is important for designers and casting directors: convincing looks with honest feeling. Our focus is on people and characters who can slip into different roles, from now on. Talents who are more perfect mimic, perfect measurements and recognition. According to this concept we design our entire Model Booking. Only those who feel comfortable as a model in their Job can call up this service.
It is important to us to give our models the time they need to prepare for jobs through first-class management. We also focus on new, exciting topics for companies and brands, including Influencer. Get to know our management team. Read more about our Model Management here.
Minimum size: dimensions and weight
Why are dimensions, but also weight and proportions so important for models and customers? Simply put, imagine many collections, whether a designer has his or her presentation in London, Paris, Hong Kong, Cape Town or New York and Berlin, fashion collections are cut to a certain size. Standard sizes used for showrooms, fashion shows and photo shoots. Everything happens long before the garment is on the market. Example fashion show: All 22 models must have a look so that the full focus is on the clothes. That also means 22 models with similar size and proportions.
Please smile! Advertising, Online Shops and Social Media
Personality and friendliness are the A&O. Because many have the dream to become a model. The perfect time? At the age of 14, 15 or 16 you should start with modeling, the earlier you start with modeling, the better. You can gradually gain valuable experience with the first small test shoots but also with the first jobs. Of course, many of them start at the age of 18, 19 or 21. As a model agency we help you to follow a straight and promising path – directly and without detours. With our experience and expertise we bring models already with young years to extremely good photographers, in order to get for you exclusive and good material. The more extensive the Modelbook is, the easier it is to present the model in a campaign.
That’s what it’s all about. Variety! A full Modelbook brings you to the good jobs. For this you have to work on yourself every day. That means: Practice in front of the mirror (facial expressions, gestures, walk), healthy nutrition, sufficient (light) sports as well as good grades, so that you can also get a job free once in a while. The more you practice, the more professional you are, the faster you get jobs!
Did you know? Most of the jobs are in advertising: social media, online shop, image film, commercial, etc. This means that as a model you won’t run for a fashion show as often as you might think at the beginning. Most shows you run in abroad, your next goal as a model!
fashion show: Haute Couture & Pret-A-Porter
Depending on the type of show, you run and act as a model very differently. There are basically two types of fashion: Haute Couture & Pret-A-Porter. Haute Couture comes from the home country of the High Fashion: France. Literally translated it means “sophisticated cutting art”. This means extravagant, individual and high-quality fashion creations. Pieces you can find in boutiques, rarely in department stores. Portable or not – you can argue about taste. Although haute couture attracts a lot of attention, the majority of fashion is Pret-A-Porter.
Pret-a-Porter Fashion also comes from the country of fashion: France. Pret-A-Porter means “ready to wear” and thus shows fashion that can be worn in everyday life. These collections can then be found, a little later, in showrooms and fashion show, in the retail trade and at large department store chains. Pret-A-Porter designers design their fashion not only as art objects, but also as catwalk highlights.
Multi Talents – Also for international advertising productions
Once you’ve done everything from good grades at school to Agentur Bewerbung, the first test shootings with photographers for your model portfolio, the first jobs to the first regular customers, the next step is on the agenda: International productions. Whether in Berlin, Paris, London or New York: advertising is produced everywhere.
Models in Berlin
Modelagentur Berlin – Berlin is the metropolis for models. Here are the big advertising agencies, here are the fastest concepts from countries like the USA adopted, here are varied jobs. Showroom model for fashion designers, the fashion show for Berlin Fashion Week or commercials in the unmistakable districts of Berlin like Kreuzberg or Mitte. Wow!
Models in Hamburg
Hamburg is the home of the big fashion dealers, advertising agencies but also photo studios. Besides Berlin, Hamburg is the Mecca for models, some even say that Hamburg is almost even better than Berlin. From large daylight studios to commercials. Ambitious models can do a lot of great jobs and of course meet a lot of interesting people from all over the world, from star photographers to celebrities.
Models in Los Angeles
Chic, fancy, Los Angeles! Anyone who has ever lived in Los Angeles knows that the city is wonderful. From the cosy California lifestyle to global market leaders, including in the movide and media industry. Los Angeles is known worldwide as an international location and, of course, for many models it is the first step towards becoming a model. Online shops, fashion, instagrams, commercials and fashion shows are so diverse:
Models in New York
NYC – The worlds number one economy city at the Hudson River – New York is also a springboard for many models who want to work for well-known designers but also for international brands. New York is leading for fashion, but also for a lot of other economic parts like the stock market, music but also trading in many ways. The major cities for international models:
Models in Paris
Did you know? In Paris most fashion shows take place in Europe! Here the big and international fashion companies with representation are located. Mostly in the city. Not only large, international fashion companies have settled here, but also numerous worlds 100 fashion companies was founded here or came to Paris. Many of our models started their careers here. More about the fashion city:
Models in London
The banking metropolis is getting bigger and bigger. Also with the consequences of the Brexit, most companies stayed here in London. The city is growing and so is the economy. More and more consulting firms and advertising agencies are settling in the skyscrapers. With the additional proximity to cities such as Paris or Hamburg, London offers many young models the opportunity to enter the model career:
When can I apply to your model agency?
Question on our Youtube Channel by Allison: “How many years can I apply to Cocaine Models? I am 14 and would like to start there. I’m also about 173cm tall and slim.”
With the model construction we start from 14 years – however – start jobs only from 15 years. Even then, it’s also about building the model. First of all, we have to concentrate fully on the school so that you have a good foundation! Good English for visits abroad, maths, so that you have an overview of your finances, but also German, e.g. so that you have perfect pronunciation for commercials. Modeling is demanding.
Modeling at the age of 11, 12 is what many would like to do. But realistically, you need all your concentration for school. That’s why you can only apply to Cocaine Models from the age of 14. You can model in our model agency from the age of 15. So if you’re a little younger, it’s best to wait until you’re 15 years old. After that you still have enough time to learn step by step what you need to know as a model and you still have time for school.
Can you apply to Cocaine Models without any experience, i.e. also without a model portfolio?
Another question from our Youtube Channel: “Is it possible to apply to Cocaine Models without any experience, so also without a model portfolio? The answer is simple and probably a real relief for many applicants: You don’t need any experience to apply to a model agency. In fact, you don’t need any experience to apply. Model agencies are enough 2, 3 good photos of you, taken with your mobile phone and of course in daylight. You do:
- portrait serious
- Portrait laughing
- full body
Everything else about model coachings, test shootings (for your model portfolio) and valuable tips can be found here and step by step until you are a professional.
How big do you have to be for a model?
On the subject of dimensions and size we have a lot of questions, like “Which dimensions with which size?” to “Which dimensions do I need as a model? Here is a small overview.
- Women and girls
Body size for Fashion: 176 – 180cm / International
Body size for advertising: 172 – 181cm / Germany
Slim figure, usually long hair
- men and boys
Body size for Fashion: 186 – 190cm / International
Body size for advertising: 184 – 194cm / Germany
Slim or slightly sporty figure
Model Casting – What do I need to bring?
The question was: “I was invited to a casting and don’t know if and what I should bring with me and what will be done there. I don’t have any experiences and don’t know anything yet… Can someone give me some tips? Very much! As you can read in our big article on the subject Casting – what you need to know, it is enough if you go to bed early and arrive punctually at the agency ( 2-5 minutes before the appointment ).
It is important not to wear make-up and not to wear too conspicuous outfits. Best you have black trousers, a white shirt and plain shoes. Female models should also always have high heels and a bikini (plain). You only need a photo folder if you have already had shootings. If you have photos, it’s enough to bring them with you on your smartphone or tablet.
Model agency or model file – where is the difference?
Model indexes are usually online platforms. Models can register here, free of charge or for a fee. The promise of these platforms: “With our platform you can find customers without an agency! Just sign up.” A beautiful simple world. But it doesn’t work. There is the attempt again and again. However, model files offer you no structure, no advice, no recommendation, no network. They themselves often earn their money only with the advertisements on the web portals. There are thousands of models in the pool without anyone checking the quality. As a model you should refrain from all these platforms.
What does best Ager Model mean?
“Best Ager” means models between the ages of 50 and 60. They represent an upscale lifestyle and correspondingly high-priced products, from cars to luxury travel. Accordingly, one can build up a good portfolio with renowned brands in comparison to 16 or 17 year old models. Since the competition is too small, it is worth to work as a Best Ager Model.
What weight must models have?
A healthy diet is important, exercise but also sport in moderation. But what weight must models have? The question cannot be answered with a number. The proportions must fit! For High Fashion you usually need a very dainty figure and a hip under 92 cm. Quite the opposite to the Plus Size and Curvy Model. But with both, a healthy lifestyle is always important – no matter if slim or plump. Times have changed!
How do I formulate a model agency cover letter?
Many have the dream of modeling. In a renowned and good model agency up to 100 applications arrive daily. If there is only one Model Scout in the agency, he has only a few seconds for each individual application. A quick look at the measurements, the photos, next. All this, besides the actual agency work. That’s why you have to score with your photo, not with a long cover letter: Here are our tips for your Model agency cover letter.