Modeling Agency

With our model agency you will find the perfect model for your next advertising campaign. We help you with both the casting and the quick selection of models. Fashion, Advertising, Casting, Trade Shows & Magazines. CM guarantees your shootings / productions quality on a high level – day after day. With CM, the Model Management, you always get fast, carefree and uncomplicated your model selection. Write us your wishes at any time.

We work with partner agencies from Berlin, Milan, Paris, New York and London! For national and international campaigns. As a model agency, we are therefore an absolutely reliable partner also for campaigns of advertising agencies, companies and brands. We give you fast and uncomplicated an individual, tailor-made selection for your project.

Call or write to our team!

Requests & contact

✓ via
✓ Booking +49 (0) 30 398 204 200
✓ Editorial +49 (0) 221 16 53 23 70

Inhabergeführte Modelagentur

Owner, Stephan M. Czaja

We organize expressive talents for commercials, campaigns, castings, stores, showrooms and shops. We value ambition and punctuality. In this way, together with you we achieve high-quality, representative results that convince your customers. With coachings, individual talks and trainings we get the best out of our talents. We are where you are – no way is too far. CM is at your side in selection & casting. We organize smooth processes for you and your customers, in front of and behind the scenes. Our job is the perfect cast. The blog has new shootings, photo galleries and castings. For Model, we also have many tips on ‘Model’. For you as a customer, we offer additional, interesting additional services: social media, influencers, castings and mediation to top photographers and videographers in Germany and Europe. We help to become a new faces model! With experts, coachings, shootings and time.

Partner Network of Agencies






See more selected clients and references of CM.


Model agency: application, booking, abroad

As a model agency, we are always challenged by two players: the model and the client. First of all there is the big worker of a model agency and also the big investment in building models. Not everyone stays with it and not everyone has the necessary qualities: Body size, weight, skin, hair, etc. as well as personality, behaviour on the set, punctuality, ambition, facial expressions and gestures. The doors are open to those who have all the prerequisites. The task of a model agency is to filter out the few, perfect candidates. Only through this rigorous selection process do customers have first class models and can have 100% confidence.

Photo productions, advertising productions, no matter whether for fashion and clothing, hotel and insurance or for lifestyle products up to the automobile are sometimes extremely complex in the planning. On the day of the photo shoot a lot depends on the model. Marketing, planned, Fotogaf is ready and now it’s up to you: Showtime! The better the performance, the more customers give a recommendation – an important indicator for models. Those who perform flawlessly on several jobs now earn many plus points with the agency.

Quality that pays off in the end!

For advertising agencies, casting agencies and photographers

We support our clients throughout the entire casting process. From the first request to the extension of usage rights. Our team helps you as advertising agency, casting agency but also photographer and fashion designer with the compilation of all important information (dates, arrival and departure, photographer, job, outfits up to rights of use). So our customers can fully concentrate on their upcoming photo shoot.

Follow our stories on Instagram & Co.

Don’t miss a thing! New castings on Instagram, new model videos and mini docs on Youtube – follow our models and our model agency:


Jobs & Booking for advertising and fashion

We are your partner for models and influencers. With worldwide clients and first-class references, we as an agency ensure that clients always have the perfect look – no matter whether it’s commercials, look books or influencer campaigns (best result so far: 7 million contacts in one day). Here is an overview of our services:

Mode and fashion show

Before a fashion show can take place in Berlin, Hamburg or Munich, many things have to be planned and organized in advance by the fashion show agency. Because every single fashion show is unique in itself, from the construction to the location, music and fashion. As an agency, we make sure that nothing goes wrong during the process. The designers and organisers contacted each other months before the event, planned everything down to the last detail, then added PR agencies and finally the big day! Read more about the planning and organisation of a fashion show here.

advertising, online shop and social media

Our models work for advertising, online shop and social media – we help you to find the best models for your job. Because the conditions are always different, we only look at the production for online shops (a background, 30 parts) compared to a shooting for an advertising poster, with family, dog and the new ball of a sports brand: Synchronously, all faces, poses and the position of the ball must be right. Social skills, such as dealing with small children, also come into play here. The world of advertising is extremely diverse, we are your partner for all questions: Your modeling agency.

Influencer Marketing and Concept

Who decides what’s trendy? Advertising always finds new ways. The current Hype: Influencer marketing. Some asterisks on Instagram, TikTok and Youtube make their stories and postings so good that more and more people follow them over time. More and more trust in the recommendations: Tips, trends but also simply to switch off a few minutes from everyday life. Whether it’s beauty tips, perfume, fitness and sports or even cars. YouTube and Instagram are getting more and more people informed – first. For many brands, social networks are therefore a space that they can and should use just like other marketing channels. We show how influencers work as quality measurers and take a look behind the scenes: Influencer agency.

Become a model

Become a model – Fashion, advertising and magazines

Parent agency means intensive management instead of mass. Mother agencies are the absolute opposite. These agencies focus on the placement of models in large international agencies. There are parent agencies that exclusively refer to other agencies and do not serve customers themselves. There are such countries mainly outside the large target countries, such as the United States or even Europe.

In the larger countries, model agencies are often both. They also act as parent agencies and coordinate your international placement in agencies. They keep their partners up to date with visuals and organize your options and appointments. The settlement is then quite simple, the parent agency gets, like a management, ten percent of all income. In return you get access to the network and full service of your agency. An extremely good deal.

As a high fashion model who can work for both advertising and international fashion designers, a parent agency should be your goal. However, they expect exclusivity in return. Because you rely on an agency, it should be able to offer you what you need for your career. International contacts to clients and casting agencies, contacts to photographers and magazines, a strong model board that matches your look.

Minimum size: dimensions and weight

Why are dimensions, but also weight and proportions so important for models and customers? Simply put, imagine many collections, no matter if a designer has his or her presentation in London, Paris, Hong Kong, Cape Town or New York and Berlin, fashion collections are cut to a certain size. Standard sizes used for showrooms, fashion shows and photo shoots. Everything happens long before the garment is in stores. Example fashion show: All 22 models must have a look so that the full focus is on the clothes. That also means 22 models with similar size and proportions. Read more here: Models size & weight.

Model application: cover letter and photos

Step 1: Find the best model agency. Step 2: Send your application. But what does an application and a model agency cover letter look like? You apply online to almost all agencies. On the website you will find all admission criteria. In the application form you can’t do anything wrong, from measurements around hips, waist and bottom to all important contact details. You’ve never taken measurements yourself? No problem. No problem. Read more about Model application and Model photos for your application.

Model agency: Introduction and interview

The first impression counts and nothing escapes a trained Booker eye. Do yourself a favor and go to bed on time the day before your interview, because enough sleep helps you to present yourself in top form. You should also look well-groomed and natural, just put on a light make-up and present yourself in a simple, body-stressed outfit, similar to the Polaroids. Another criterion for a successful appearance: Be in a good mood! Here you can find everything you need to know about the performance and application interview.

Advertising spots for streaming, TV and cinema

A lot of work, one goal: jobs. The better your start, the more your agency sees that you are committed, ambitious, patient, you can go far. As can be seen here in the example, advertising spots that are shown on TV worldwide, hang on billboards and, of course, in stores.

Prerequisites: Modeling with ambition and discipline

One thing is important for designers and casting directors: convincing looks with honest feeling. Our focus is on people and characters who can slip into different roles, from now on. Talents who have perfect facial expressions, perfect measurements and recognition. According to this concept we design our entire Model Booking. Only those who feel comfortable in their job as models can call up this service.

It is important to us to give our models the time they need to prepare for jobs through first-class management. But we also focus on new, exciting topics for companies and brands, including influencer. With expertise for ProSieben taff, Sat1 Frühstücksfernsehn, ZDF or RTL Explosiv. Get to know our management team. Read more about our Model Management here.

With us you can travel the world as a model! We arrange stays abroad to Milan, Paris, Athens but also internationally to Shanghai, Beijing, Los Angeles and New York.

Please smile! Advertising, Online Shops and Social Media

Personality and friendliness are the A&O. Because many have the dream to become models. The perfect time? At the age of 14, 15 or 16 you should start modeling, the sooner you start modeling the better. You can gradually gain valuable experience during the first small test shoots but also during the first jobs. Of course, many people don’t start until they’re 18, 19 or 21. As a model agency we help you to follow a straight and promising path – directly and without detours. With our experience and expertise, we bring models to extremely good photographers at an early age in order to get exclusive and good material for you. The more comprehensive the Modelbook is, the easier it is to imagine the model in a campaign.

That’s what this is all about. Diversity! A full model portfolio will get you into the good jobs. You’ll have to work on yourself every day. This means: practicing in front of the mirror (facial expressions, gestures, walk), healthy nutrition, sufficient (light) sport and good grades, so that you can get some time off for a job. The more you practice, the more professional you are, the faster you get jobs!

Did you know? Most of the jobs are in advertising: social media, online shop, image film, commercial, etc. This means that as a model you won’t run for a fashion show as often as you might think at the beginning. Most shows you run abroad, your next goal as a model!

Fashion show: Haute Couture & Pret-A-Porter

Depending on the type of show, you run and act as a model very differently. Basically, there are two types of fashion: Haute Couture & Pret-A-Porter.  Haute couture comes from the home country of high fashion: France. Literally translated it means “sophisticated cutting art”. This means extravagant, individual and high-quality fashion creations. Pieces you find in boutiques, rarely in department stores. Portable or not – taste is a matter of debate. Although haute couture attracts a lot of attention, much of the fashion is Pret-A-Porter.

Pret-a-Porter fashions also come from the country of fashion: France. Pret-A-Porter means “ready to wear” and shows fashion that can be worn in everyday life. You will find these collections a little later, after showrooms and fashion shows, in the retail trade and at the big department store chains. Pret-A-Porter designers design their fashion not only as an art object, but also as a highlight for the catwalk.

Multi Talents – Also for international advertising productions

Once you’ve done it all, from the good grades at school to the agency application, the first test shootings with photographers for your model portfolio, the first jobs to the first regular customers, then the next step is up: International productions. Whether in Berlin, Paris, London or New York: advertising is produced everywhere. Here we have a few examples of commercials and jobs for you:


Q&A – Frequently Asked Questions

If you want to become a model with 14 years, 15 years, 16 years, you of course don’t know your way around yet. That’s why we have many additional questions and answers on the topic: “Models and Model Agency”. More tips and help can be found at Become a model.

When can I apply to your model agency?

Question on our Youtube Channel by Allison: “How many years can I apply to Cocaine Models? I’m 14 and I’d like to start there. I’m also about 173cm tall and slim.”

With the model construction we start from 14 years – however – jobs start only from 15 years. Even then, however, it is first of all also about the construction. First of all, concentrate fully on the school so that you have a good foundation! Good English for visits abroad, math, so that you have an overview of your finances, but also German, for example so that you have perfect pronunciation for commercials. Modeling is demanding.

Models with 11 years, 12 years, many would like to do that. But realistically, you need all your concentration for school. That’s why you can only apply to Cocaine Models from the age of 14. You can model in our model agency then from 15 years. So if you’re a little younger, you better wait till you’re 15. After that you still have enough time to learn step by step what you need to know as a model and you still have time for school.

Can you apply to Cocaine Models without any experience, i.e. also without a model portfolio?

Another question from our Youtube Channel: “Is it possible to apply to Cocaine Models without any experience, so also without a model portfolio? The answer is simple and probably a real relief for many applicants: You don’t need any experience to apply to a model agency. In fact, you don’t need experience in your modeling application. Model agencies are enough 2, 3 good photos of you, taken with the mobile phone and of course in daylight. You do:

  • portrait serious
  • Portrait laughing
  • full body

Everything else about model coachings, test shootings (for your model portfolio) and valuable tips can be found here and step by step until you are a professional.

How big do you have to be for a model?

On the subject of dimensions and size we have a lot of questions, like “Which dimensions with which size?” to “Which dimensions do I need as a model? Here is a small overview.

  • Women and girls
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • men and boys
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

Model Casting – What do I need to bring?

The question was: “I was invited to a casting and don’t know if and what I should bring with me and what will be done there. I haven’t had any experience and don’t know anything yet… Can anyone give me some advice?” I’d love to! As you can read in our big article on Casting – what you need to know, it’s enough to go to bed early and be in the agency on time ( 2-5 minutes before your appointment ).

It is important not to wear make-up and not to wear too conspicuous outfits. The best thing you have is black pants, a white shirt and plain shoes. Female models should always have high heels with them and a bikini (plain). You only need a photo folder if you’ve already had shootings. If you have photos, it’s enough to bring them with you on your smartphone or tablet.

Model agency or model file – where is the difference?

Model indexes are usually online platforms. Models can register here, free of charge or for a fee. The promise of these platforms: “With our platform you can find customers without an agency! Just sign in.” A beautiful simple world. But it doesn’t work. The attempt is always there. However, model files offer you no structure, no advice, no recommendation, no network. They themselves often earn their money only with the advertisements on the web portals. There are thousands of models in the pool without anyone checking the quality. As a model, you should keep your distance from all these platforms.

What does best Ager Model mean?

“Best Ager” means models between 50 and 60 years. They represent an upscale lifestyle and correspondingly high-priced products, from cars to luxury travel. Accordingly, you can build up a good portfolio with renowned brands in comparison to 16 or 17 year old models. Since the competition is too small, it is worth to work as a Best Ager Model.

What weight must models have?

A healthy diet is important, exercise but also sport in moderation. But what weight must models have? You can’t answer that question with a number. The proportions must fit! For high fashion you usually need a very dainty figure and a hip under 92 cm as a model. Quite contrary to the Plus Size and Curvy Model. But in both cases it is always a question of a healthy lifestyle – whether slim or full-bodied. Times have changed!

How do I formulate a model agency cover letter?

Many have the dream of modeling. In a renowned and good model agency up to 100 applications arrive daily. If there is only one Model Scout in the agency, he has only a few seconds for each individual application. A quick look at the measurements, the photos, next. All that, besides the actual agency work. That’s why you have to score by your photo, not by a long letter: Here are our tips for your Model agency cover letter.


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Versace – The luxury brand: Women & Men Collections + Fashion Show Extras

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Dolce & Gabbana, the designer duo!

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Chanel, Gucci & Versace – Fashion Shows of the Most Luxurious Designers

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Off-White – High Fashion meets Street Style

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Balenciaga – the hype of superlatives!

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Gucci – current goods & founding story

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Fendi: The Italian family dynasty!

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Chanel: Timeless elegance & classic beauty!

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Hermès – from saddle production to a billion-dollar business!

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Yulianna – Diversity! New in our model agency

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Milva x Pantene Pro-V Hair Biology – TV commercial (UK)

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Tips and tricks for your individual weight loss strategy

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Fitness studios and sports facilities in Frankfurt

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Fashion Week Finals #BFW – The Show [Nil & Mon / Lin Art Project]

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Cinemas in Cologne – The best houses in town

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BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

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Berlin Fashion Week – Designers Show Package Summer 2019

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All Eyes On: MULA! Upcoming in Paris, Milan & London

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