Model agency: Models in Africa
Africa – Our model agency represents models all over the world, also in Africa we are represented for example in Cape Town and Johannesburg. The country is famous for its incredible weather and breathtaking scenery full of exotic animals that can’t be found anywhere else. The fashion world is also always inspired by Africa. With us models have the perfect stepping stone into the world of fashion and customers have the guarantee that they can always fully trust us and our models. Quality, ambition – our model agency represents selected models for first-class results. Online shop, lookbook, shootings for Instagram or video productions for TV, cinema and streaming portals. We advise you as a young model and you in all cases.
You want to be a model? Africa is a hard place, because the competition is big! It is therefore good to have honest and reliable management at your side. Not only for jobs in Africa, from Johannesburg to Cape Town, but also for a leap into an international career, between London, Paris and New York. Anyone who has made it into our management team can go a long way.
✓ via e-mail: email@example.com
✓ Models for advertising productions & Co.
✓ Influencer Marketing & Relations
✓ Fashion show and casting
✓ Campaigns Support
Stephan M. Czaja
Model from Africa
As a model and media agency we have many services for advertising agencies and brands, such as small video clips for Youtube and Co. Quick selection? Read a little more about Modelagentur here. We take over your Fashion Show with our Know How. Model search and some extra attention? We are happy to give your team a first media consultation for digital strategies and campaigns.
Important details for your booking in Africa – many requests contain too little information! So that you can get to your model selection quickly & quickly, you should send the following information about the shooting directly with it:
- Model specifications (age, measurements, hair, etc.; if necessary)
- Production date (expected); possibly travel days and fitting (if set)
- Start and end on the day of production/en
- Location (address and parking possibilities); meeting point at shuttle
- Production (job of the model, representation and final “picture”; bpsw. from Mood Board)
- Mood Board (sample photos and videos if possible)
- Use of images (media, countries, time period)
become a model – fashion, advertising and magazines
A not insignificant part of the profession consists of waiting times, working hours that often last well into the night and the persistence in poses for the perfect picture. All this is as much a part of the work as a model as the make-up and hairdressing of the hair. Since the young girls or male models are only a part of a whole team, it is necessary to write back one’s own ego and very quickly show a professional work attitude in order to be really successful as a model. Therefore the punctuality of a model is one of the keys to success. This is especially true for outdoor shootings, where often only little time is left to exploit the perfect lighting conditions.
Not to be underestimated in a life as a model is also the ability to take criticism to heart, but not to lose the fun at work because of the frequent rejection during the castings. Often those responsible already have an exact picture of the models for their campaigns in their heads, where even small details can be the deciding factor for a rejection. For a successful modeling career it is therefore a great advantage to build a network. With the contacts to photographers or other persons from the fashion industry or advertising it is easier to remain in the memory and be so with a future project in the shortlist. The dependence on castings is far less strong through the network than without these additional opportunities and possibilities.
- become a model
Minimum size: dimensions and weight
The “right” measurements and the “perfect” weight are always an issue for models, right from the first second. There is no one ideal picture, different areas demand different basics. For high fashion, slim and big applies, for commercial (advertising) the conditions are already more flexible. The requirements also vary depending on whether you only want to work nationally or internationally. Roughly the sizes can be divided in such a way. The closer you are to these dimensions, the better the requirements – apart from personality.
Body size for Fashion: 176 – 180cm / International
Body size for advertising: 172 – 181cm / Germany
Slim figure, usually long hair
Body size for Fashion: 186 – 190cm / International
Body size for advertising: 184 – 194cm / Germany
Slim or slightly sporty figure
Model application: cover letter and photos
The most important rule is to always keep your cover letter short – best of all, always use the application form on the website. What’s the matter with you? Here all important information is already requested, so you can’t forget anything, but you don’t invest too much time for your model agency cover letter and your application. Because in a renowned and good model agency, sometimes 50 to 100 applications arrive daily. If there is only one scout in the agency, he has only a few seconds for each application, besides the actual agency work. That’s why you have to score by your photo, not by a long cover letter. You’ll learn how to do that here: Photos for application.
Model agency: Introduction and interview
The stage fright rises with every job interview, of course also with the presentation in the model agency. You have to know one thing, top agencies like ours and others are super sweet! What’s the matter with you? Photo shootings and video shoots are all about joy, fun and laughter – almost always. That’s why you need a trustful cooperation with your Model Management. That’s why you start friendly from the first minute and it stays that way! That’s why you don’t have to have stage fright, just be natural! Here are some more tips for your application interview.
Advertising spots for streaming, TV and cinema
Once you’ve done it, there are many doors open for you. A good modeling agency is your key to international partner agencies, advertising agencies, creative directors, casting agencies and many more. This is of course the step into international jobs, as well as here Janine and Mark for Henkell. A great success and your way to great jobs, trips and interesting people around models, photographers and many others.
Modeling in Africa
Berlin models who believe glamorous photo shootings and the elegant walk across the catwalk are the only facets of the profession quickly experience the other sides of the model’s everyday life. This refers, for example, to the competitive situation that awaits the predominantly young girls not only at the model agency, but also at the castings. In these cases, fixed appointments are only allocated in individual cases, which is why waiting times make up a large part of everyday life. Additionally a model earns money only with the jobs but not with the castings. However, there is no guarantee to land a coveted job with a casting.
Between dream job and reality
The opinion as a model to earn a lot of money and lead a luxurious life in the shortest possible time, which is still prevalent today, becomes reality only for very few models. For the majority of models in Cape Town, Johannesburg or other cities, this profession is a full-time job that leaves little free time or space for other activities. Instead of starting out in an apartment of their own, the modeling career begins mainly with other models in a shared flat that can only rarely compete with the standard they are accustomed to at home. Life in these shared flats also includes constantly changing roommates, so there is hardly any time to get to know each other better or to make deeper friendships. As a model you are on the road a lot and have to be prepared for every situation. Have a look at the Model Basics about travel, castings and jobs.
Springboard to the international career between Paris and New York
Cape Town is still considered by many models as a springboard to the international model metropolises like Paris, Rome or New York. Once here, the international competition of the most beautiful models from all six continents reaches a new level. Because each of the models that has made it this far has the same goal to run the big fashion weeks and present the latest collections of the most famous designers. Of course, only those models who have achieved exactly this goal with the help of a model agency, such as Gigi Hadid, become publicly known. The many unknown faces of the model industry are quickly forgotten. What distinguishes these lucky few today is not only their jobs but also the promotion of their own person in the social networks. From Instagram to Facebook, a successful modeling career today is associated with much more initiative than just photo shoots or catwalks. In the end, however, it is always the luck that decides which model people will still remember in 10 or 20 years.
Modeljobs: waiting time and professionalism
In the job a model everyday life in Africa consists again and again also of waiting times. For the model, this means sitting still for several minutes or even hours during make-up and styling or waiting for the set to be set up for a shooting. Anyone who loses patience here not only behaves unprofessionally, but also leaves a negative impression on the customer. This does not only apply to behaviour, however, since the body of a model must also become the figurehead of one’s own professionalism. To appear on the set with oily hair or skin impurities is therefore just as much a no go for a successful model as to let yourself go. This is what the customers expect from the models they book as well as from the model agency, since each shooting is usually associated with a tight schedule and an exact budget, which leave little room for a new casting. In this respect, everyday life on set has little in common with what casting shows convey to models. After all, in the real working world of a model, it is not the judgement of a jury that counts, but rather that the model fits the respective collection or advertising concept. Being in the right place at the right time is therefore the true catalyst for a long career as a model.
Shopping in Africa
On your trip to Africa, if you are already in Cape Town, for example, you should definitely take time for a shopping tour. Because the Victoria & Alfred Waterfront at Cape Town Table Bay. It is considered the most successful attraction for tourists in Africa! Every year around 30 million visitors are counted among the almost 400 shops, 48 restaurants, seven hotels, cinemas and jazz clubs. Alternatively, the city centre also offers great shopping opportunities. Experience the hustle and bustle of the market under the open sky, the colourful shopping streets or especially de Kloof Street at the foot of Table Mountain, where the cafes and junk shops are piled up.
- Shopping Tips Africa
Travel in Africa
There are more flights to Africa from Europe than from any other continent. Popular holiday destinations such as Egypt, Morocco, Cape Verde, & South Africa are well-served from Europe’s major cities, even with discount and charter airlines. Royal Air Maroc, Afriqyah Airlines, & EgyptAir have a good selection of European destinations and Ethiopian, Kenyan, South African, & Arik Air serve a couple of major cities (London, Paris, etc.). The cheapest flights to African cities are often through the African country’s former colonial power. Cities with large immigrant populations such as London, Marseilles, & Paris have a good number of flights to Africa. Do you want to be a model and explore the world? We tell you everything about application basics.
There is no dominant language in Africa, but if you are travelling in West or Central Africa, French will be the most useful across these nations and regions apart from English. Arabic is the dominant language in North Africa, though French is also widely spoken. English is also useful in many countries. Swahili is the most useful language in East Africa. In Ethiopia, most people speak Amharic, which is indigenous to the nation. Even if you know a blanket language like French, it is always a good idea to bring phrasebooks for the native languages. In Senegal, for example, despite being part of Francophone Africa, visitors are likely to find Wolof very useful and sometimes necessary when dealing with residents. The more you wish to interact with locals or go out of the cities, the more important it will be for you to have resources to communicate in the local African language.
Have you ever visited Africa?
- North Africa – the African countries bordering the Mediterranean
- Sahara – the vast majority of desert countries along the Sahara
- West Africa – Africa’s tropical coastal countries
- Central Africa – Africa’s Heartland
- East Africa – the African countries on the Red Sea and the Indian Ocean
- South Africa – South Africa