For models, casting is the most normal thing in the world. Whether for fashion shows, commercials or online shops, most model jobs require casting by the customer. Competent persons such as photographers or people from purchasing/sales or marketing evaluate which model fits the imaginary look of the campaign perfectly. Casting dates are set so that as many models as possible can participate. Therefore, they are usually centrally located and take place over several hours. There are also e-castings for larger jobs. What types of castings are there?
Castings – From Gosee to E-Casting
In principle, there are three forms of castings. There are fast castings that we call Gosee, ordinary castings that require different qualifications (acting, sports, interaction, etc.) and e-castings, where the model does not meet the agency or the client live, but records a video that is then sent to the client by the agency or the agent. Here we once described the three basic types of casting for you. At the end you will also learn how to prepare yourself perfectly for a model casting for jobs. A Gosee is about quick convincing. Mostly to get into the next round or to get to the fitting. In the case of a gutter, basic preparation is often sufficient. These include:
9 basics for your next model casting
- Fitted clothing
- close fitting, clean, white top for women or a shirt for men
- close fitting, clean, black trousers
- high shoes for women
- fine black or brown shoes for men
- bikini or skin-colored underwear
- Without Make-Up
- printed, high-quality sedcard
- Tip! For New Faces, a large-format, printed image with names and dimensions is often enough
- black, high quality model book
Tip! As a beginner you don’t need a book, just take a smile with you to the casting!
Gosee – The fast, mass casting for models
At Gosee it all depends on you – you only have a few seconds to convince three or four people (jury) of you. Even though sedcard and model book are standard equipment for a model, both are rarely considered in Gosees, as there is simply no time to look at each book individually. Therefore, it is important to convince yourself as a person. With a smile on their lips, the right clothes and a friendly manner. Many models also focus their gaze on one of the jury members. Your goal is to catch or reach the people with little means. Either way, casting is always about showing a natural picture of you. That’s why make-up and styling should be avoided. All that matters is you!
Gosees can usually be found in catwalk jobs and agency castings. Here it is possible to compare a large number of models within a relatively short time and to form an opinion.
Live Casting – The Classic, show your talent
If you don’t get a fitting or a job after a Gosee, don’t let your head hang down. As we have already written in our article about Berlin Fashion Week, castings are real mass events, especially for big customers. From twenty to two hundred models – castings are real competition. Here you can also feel as a model that there are many attractive, perfectly built, talented and likeable models and that you yourself are not the only model. Especially for newcomers, big castings are always a reality experience.
But on castings you often have the opportunity to show more of yourself. Acting talent is often asked for. For example, one shoe manufacturer might want you to talk to a pair of shoes for three minutes, another wants you to see five sports poses in ten seconds. As a model you have to be able to call up all this spontaneously in a casting.
Castings are the rule for jobs offered by your agency or your model agents. Here a recommendation has already been made for the model, the customer usually wants to know or see more directly.
E-Casting – Selection based on your videos
When you take part in an e-casting, it’s often about campaigns that are even bigger. For example, if an international company is looking for new advertising faces, the castings are carried out worldwide, often in the metropolises of the individual countries or regions. Digital videos showing the casting situation will be submitted in advance. That means you introduce yourself and branch as described above, for example acting interludes. The video is then sent as Onetake (without cut) to the customer, who can make a preselection for himself.
E-castings are, as described, often used for large and/or international campaigns, but also for commercials, shootings, and much more. The advantage here is that neither the customer nor the model has to invest much time in casting, driving, etc.. This saves both time, the final selection is then invited to the regular casting.
How to prepare for a model casting?
Before going into the absolute details of a casting, you should first make sure you have your 9 basics together: Plain clothes, no styling. For women this means a white top, black, plain trousers and a bikini or skin-coloured underwear. No matter how, the clothes have to be figure-hugging, so that the jury can also get a direct impression of you. This includes high heels, which you put on directly before the casting. Make-up and styling should be completely dispensed with. Men also wear black trousers and a white shirt. Men also have to do without styling.
Also take your sedcard and your model book with you! If you have already completed your first shootings as a model, your agency may have already printed your own model-sedcard, which you should always take with you. When you stand before the jury, you should leave your sedcard right there. This makes it easier for them to remember your face in the later selection after the casting. As a professional model, with many shootings, you may already have your own model book with you. Of course, your book is always an advantage, so take it with you! You don’t get to use your model folder in every casting (see Gosee), but the customer usually takes a few seconds to browse through the first pages of your book. Tip! Your strongest pictures should come at the beginning. Often the customer doesn’t have time to look at all the pages, so they only look at the first photos of you.
Before you go to an audition, you will of course receive an exact address from your agency. Plan your trip in advance to avoid surprises on the way and always be on time with the customer. Professional models are especially good route planning, so Kudne and the agency can always rely on you and your p+nktlichs appearance – the trust always pays off for you. Go to bed early enough to start the day fit the next morning! Also grab a little snack before the casting, which you won’t lose your energy.
Success at casting? Preparation is everything!
Now you know exactly what is expected of you on Gosees and Castings. With the right preparation your chances of success increase. That means rested, well prepared, on time and with all necessary clothing and promotional material: Sedcard and Modelbook. The procedure is always the same, you enter the room, a jury is sitting somewhere, you introduce yourself, wait for instructions and instructions. At the end you hand in a sedcard, say thank you and leave the room. The more castings you create, the more chances you have of getting good jobs for photo shootings, advertising campaigns and the like.
If you have any further questions, you will find more tips & information in the help section.