BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

Berlin Fashion Week: Casting + Show – In addition to New York, Milan, London and Paris, the German capital will be upside down again on July 1. Of course we are also this year again at the fashion event of the year for you very closely. What trends will be set this year, what will the designers surprise us with? We have also put together all casting dates, shows and highlights for you. And: The #1 CM Show – for the grand finale on Saturday at Haubeentaucher Berlin – exclusive.

FWF – Fashion Week Finals #BFW Highlight – Sat, 6th July

FWF / Open Casting + Accreditation

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

  • Casting Saturday, 29.06. from 16 o’clock @ Haubentaucher
    Address: Revaler Str. 99, 10245 Berlin
  • Short performance, catwalk
  • Minimal outfit, no make up, no styling
  • Women / girls: From 15 years with 173 – 181 cm
  • Men / boys: From 15 years with 184 – 191 cm

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Highlights of the Fashion Week from Mo-Fr

Germany’s biggest fashion event offers many unforgettable moments. These include the numerous runways that form the core of Fashion Week. Every year the star designers of the fashion scene redefine what fashion legends like Karl Lagerfeld have done. We have listed our personal favorites once for you:

Monday with GMK – Guido Maria Kretschmer

  • Guido Maria Kretschmer Runway
  • Danny Reinke Runway
  • KXXK Runway

Tuesday with Berliner Original – Irene Luft

  • Lou De Bètoly Runway
  • Irene Air Runway
  • #Damur Runway

Wednesday with Lena Hoschek

Thursday: TBA

  • We’re still scouting the best date!

Friday with tradition: Stylenight

  • Stylenight

Saturday with highlight: FWF by CM

  • FWF – Fashion Week Finals by CM Berlin x Great Crested Grebe x BSP Berlin

FWF – Fashion Week Finals (Saturday) Show + Designer

The big show casting with a unique location will follow on the weekend. We are looking for exciting and unique faces for our agency. Of course an exclusive aftershow party á la CM!

Main Designer: Lin Art + Nil & Mon

Carried by icons like Cara Delevingne and Heidi Klum – with the confirmation of Lin Art Project + Nil & Mon the show of the summer 2019 stands in Berlin. Exclusive pieces from the new collection, internationally inspired by Asian and American influences. With their designs they conquer the hearts of celebrities. We are looking forward to the Come Together at the Berlin Fashion Week.

Berlin Newcomer: B.A.R.E

Fashion from Berlin – Other, wearable, Berlin. B.A.R.E does not only show creative output, the Fashion Project mixes casual outfits, streetwear and couture to the unmistakable look of Berliner Straße. Be curious about the new collection – Saturday, 06. July Berlin from 20 o’clock @Haubentaucher.

FWF Press Accreditation

Due to the limited number of places, accreditation will only be confirmed after examination and selection. Usually within 24 hours! We look forward to seeing you.

  • retailers and wholesalers
  • Press representatives and show photographers
  • Influencer (from 200k)

Casting Registration

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Last time in Berlin #BFW @ House of Weekend

Parallel: Casting Cologne / Düsseldorf / Frankfurt on 29.06.

Location Show & Casting

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

Model Casting Köln: Saturday, 28.06. – Procedure, application and dates

MODEL CASTING SUMMER 2019 ♡ We are looking for new models for our agency! Like every year we are at the Fashion Week and parallel to our casting in Berlin another one takes place in Cologne. With national and international customers we belong to one of the best model agencies in Germany. Do you want to be there or do you know someone who should model? Then we are looking forward to you and your application!

Application and procedure

Send us your application, our scout will look through all applicants and send out the invitations personally. If you have not received a confirmation within 48 hours, this is to be understood as a cancellation. For all those who get a commitment: We are very much looking forward to you and the casting!

  • Women/Girls: From 15 years with 173-181 cm
  • men/boys: from 15 years with 184-191 cm

Casting Call / Information

  • Casting duration, maximum 5 minutes / Model
  • Short performance, posing, small catwalk
  • Clean, no make up, no styling

Outfit / please bring along

  • body concretes clothing
  • close fitting, plain, clean, white shirt, black trousers
  • skin coloured underwear
  • high shoes (women)
  • no make-up

Application

Send us your photos (easy, with your smartphone in daylight) and your contact details. Date and location you get parallel to your invitation. If you don’t get an invitation, it wasn’t enough for this audition. So we have enough time on the casting day to talk to each model individually. Good luck!

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Parallel: Berlin Fashion Week Casting on 28 + 29.06.

CM Show & Agency Casting

Last time in Berlin #BFW @ House of Weekend

All Eyes On: MULA! Upcoming in Paris, Milan & London

The perfect measurements are not only required for high fashion and haute couture fashions, even if you want to work internationally as a model in the mega cities! Mula soon starts her journey through the world. We accompany you as your parent agency and look forward to many years together!

Mula – Now in our model agency

Male Model: How to become a model as a man?

You want to be a model? We are looking for male models with character and charm. Our top priority: changeability. It is important to us that our female and male models feel comfortable in their bodies, because a healthy self-confidence is reflected in their charisma. Only those who live the job with joy and conviction can call up a corresponding performance. Self-confidence, reliability and the ability to easily slip into different roles are three important skills to assert yourself in the modeling industry. Our customers pay attention to an expressive face, convincing looks, a good posture and coordination. Our Cocaine Models team takes care of our models with intensive management and prepares them for jobs in a goal-oriented manner.

How do I become a male model? Successful modeling as a man!

Prerequisites as Model and Male Model: Character Strength, Fitness and Courage

How does a model stand out in the crowd? Clearly: through character! Because what does the consumer pay attention to when making a purchase decision? To the “certain something.” A good figure and a symmetrical face are prerequisites for a model who wants to gain a foothold in the model business. This applies to female models as well as to male models. But to be really successful and get many jobs, the model has to attract attention. This can have different manifestations, the glow in the eyes, striking facial features or a small gap in the teeth. Emotions play an important role in a shooting or shoot. Only if a model can show emotions can he also transmit emotions.

International male model: Chand visiting Germany

In our new little Model Doku we accompanied Chand three days in Germany. Together with Oliver Rudolph Chand shoots for trueprodigy. The brand sells in over 35 countries! So that the looks in the new lookbook, the shop and the store elements are also right, the Chand label flew in from Stockholm. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The customer – what are the agencies and designers looking at?

It is particularly important to the designers that their collections are presented by models that give the end consumer that certain “feeling”. A targeted choice of model is therefore decisive for the statistically growing sales figures. This shows how important it is for a model to develop a certain individuality, in short: uniqueness pays off. This ability is innate, but can be additionally trained. We support our female and male models in this way, continue to pursue classic chic and underline their uniqueness.

Men model Sanja in international automobile commercial 2015/16

opel-astra-quantum-jumping-advertisement-sanja-speaker-actor-model

Model: Sanja | to the blog post: Advertising spot for Opel ‘Quantum Leap’ Making Of

werbespot-werbedreh-quantenspung-opel-astra-modelagentur-hubschrauber-backstage-filmkamera

Am Set mit Autos, Helikoptern & Co. | zum Blogbeitrag: Advertising spot for Opel ‘Quantum Leap’ Making Of

The Cocaine Models Concept: Classic AND Unique. We are broadly positioned with our model portfolio. Through our experience in the agency sector, we would like to make the media city of Cologne a German fashion metropolis next to Berlin. Our Booking Management stands for your success. In our model agency we work cross-media and thus achieve a large reach. Thanks to our well-developed railway network, we are quickly available on site for half of Europe. A good basis for a stable future in the Made sector.

What does a male model need to know?

A sympathetic charisma is the be-all and end-all in the model business. A nice smile is also more important for male models than the washboard stomach. Solarium tanned skin is an absolute No Go! A big advantage of male models is that they can work longer in the model business than female models. On the other hand, they have a lower salary than women.

Check list for male models:

  • Changability: You must also be able to look younger than you actually are. In Germany, male types are more in demand, but abroad, especially in France or Italy, “young boys” are particularly successful
  • Optimal entry age: Between 16 and 17 years
  • Development ability: You need to develop a sense of styling and your ability to perform properly all the time
  • Male models under 1.80 hardly have a chance, because they are not versatile
  • Sports physique is good
  • Mark facial features
  • On application photos: type of man must be recognizable, a smile is advantageous

The Model Guru: Lutz Marquardt in an interview about modeling & Personality

In an interview with Lutz Marquardt you can see what a model needs to know! It’s not all about good looks. Emotions, gestures and a changeable personality are the basis for successful models! Interview by Soraya / FIV Magazine.

Become a model – Apply in our agency

Our model agency is looking for female as well as male models. Our model agency exists since 2015 in Cologne. We have many years of agency experience and have our own agency office with a shooting studio in the Mediapark in Cologne. We are not just an ordinary model agency, but we take over the entire administration for our clients, from booking to completion. But that’s not all: With interesting lifestyle and fashion blogs of our models, we offer a great alternative to the classic model agency offer. We work with professional and experienced models, but also promote new talents. Our selection of New Faces is large and constantly growing. We have a large offer for our customers for their next catwalk or future campaigns, our team finds the optimal staffing.

Modeling – How to apply

If you are interested in the fashion industry and like to move in front of the camera, these are two good prerequisites for a model application with us. Experience in the model area is an advantage, but not a must. You should also meet these criteria to start a successful modeling career with Cocaine Models:

  • minimum size: female: 174 cm, male: 184 cm
  • Figure: Slim, athletic, long legs
  • Face: symmetrical, higher cheekbones, nice profile

Model application for men

Application with Polaroid images: One portrait photo (face) and one full body photo.

On the Polaroids you should be seen in a natural look: Natural light, no make-up, plain clothes. As soon as we have checked your application and find you interesting, we will get in touch with you by e-mail or telephone. We invite you to a short introduction in our agency.

The interview in the agency

Please think in advance about your experience, your goals with us, mobility, availability times and hobbies & skills. In our agency we take your measurements again personally and do a small test shooting. For this, you should appear clean, that is, in plain, body-hugging clothes, a white T-shirt, black trousers, skin-colored underwear. The female model applicants should also not forget bikinis and high heels. Besides female models we are also always looking for male models. Read more here: Model Application.

Measurements for male models

All the important data for men who want to be models:

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

If you meet these criteria, nothing stands in the way of a successful modeling career.

You can start a career as a male model in our Cocaine Models agency in Cologne. We are looking for types with different facets, male and muscular types as well as slim, young men. Our team not only works throughout Germany, but also internationally. We are looking forward to your application as a male model. You got your agency appointment? Read here all about your first Agency Casting.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Instagram Tips – for young start-ups, fashion designers to stylish restaurants, even for established businesses, 50 or 100 years old, Instagram is new territory for many when it comes to marketing! What does being successful on Instagram mean? How do you build a community? How do you win more followers? When do you post and how often? Questions over questions! That’s why we met with an Instagram expert whom some of you may have seen on Sat1, Pro7 or RTL, Stefan M. Czaja Punkt one of the leading experts and not only a TV guest as a speaker he speaks to 300 people about marketing and social media. If you want to know more about Instagram Marketing, you can find many blog posts on the site of his social media agency.

Today he gives us a short overview about social media marketing on Instagram. We also talk about boughtikes, is it worth it? Then we also wanted to know comma there is software he would recommend as an expert for start-ups or young fashion designers? As a low-cost digital social media manager, so to speak. Because especially at the beginning you have to pay attention to every euro as a datap! So let’s come to our expert’s tip for your Instagram Marketing & Community Management.

What does success mean on Instagram? Community and followers

Success on Instagram means active community. Fashion trends, outfits, travel destinations, all the beautiful photos are worth nothing if nobody is interested in them. Community management, community building and most importantly community maintenance are the cornerstones of Instagram Marketing for companies. This is no longer just about selling but about brand awareness. Brand awareness is a technical term used by advertising agencies and stands for brand awareness. As you the connection or the relationship between brand and prospective customers, customers stands in the foreground. These two groups must also be taken into account in the approach and, of course, also when it comes to creating added value for one’s followers. Through added value, this can be simple questions to learn the honest opinion of the followers or relatively simple actions such as exclusive discounts that are only available on your Instagram channel. But added value is also that you react to comments. 85% of all startups and companies ignore comments from their own community. A person has taken time for the brand. If he or she often doesn’t get a reaction, the fan will stop sooner or later. The fewer comments there are, the less motivated other users are to comment on the content. The constant interaction between the channel, that is you as a boss, social media manager and the audience is the central tool for success on Instagram.

Community care

Even the first 100 fans are important when it comes to the construction. Because the first 100 followers are the first 100 brand advocates. They don’t have to be convinced anymore, they’re already there. Just as important are the first 1000 followers, a goal where many will now of course say, what only 1000 fans? Maybe I can kidnap you and we can do a little example. Just ten years ago, when Instagram and the big world of social media didn’t exist, a young fashion designer had to distribute flyers, make phone calls to buyers, get press placements in magazines, all almost impossible for a young designer! Especially the placement in media, in fashion magazines, is not possible without sufficient financial means. Social media has changed this, you can reach up to 1,000 fans from your own circle with one photo or video. Without a phone call, without distributing a flyer, without an appointment with a buyer to possibly be included in the new collection. You can reach 1000 people, who like me anyway, from your own means, almost free of charge. Marketing has never been so effective! That’s why the community is so important and that’s why the first 100 as well as the first 1000 fans are so important for you!

When I visit companies as a consultant I often hear that their own social media manager is dissatisfied because they only have 8,000 fans, much better would be 80,000 fans. Why and be satisfied? Who was already happy with 100 and also happy with 1000 fans, reacts differently, likes his community more, Inter acts more, brings more positive image. You should always keep the high goals but you should also be happy with what you have achieved and make it clear to your community by being present, interacting with people and demanding their honest opinion.

Interaction and software

For many startups, a dedicated social media manager who takes three or four hours a day to look at other channels, observe trends, likes to give comments, is far too expensive. Giving and commenting onikes on other channels on a daily basis would of course be too time-consuming in addition to the important tasks of new customer acquisition, accounting and general management. Much because Tabs but also many large companies therefore rely on social media software.

The interaction on one’s own channel, with one’s own photos and videos as well as direct news are thus done by oneself. All interaction on other channels, i.e. likening and commenting on other photos and videos, is handled by the software. Maybe we can come back to a practical example later how much social media software helps in our daily work and how much time it saves!

visual language and harmony

The second aspect is that the image content becomes more creative and varied due to the increased motivation. Often it is only details that make the difference but these details have a big impact on the long run. So before you think about a concept or a strategy, you need to find your own visual language. But as a social media manager I can only recommend to look for inspiration on other channels, if you don’t have to deal daily with bringing creativity into photos. Inspiration can of course be found directly on Instagram!

Find inspiration on other Instagram channels

Many will say now, is nevertheless clear! But from my experience I know that many companies, especially if they haven’t done anything in the field of social media marketing yet, spend many days and weeks with the conception. In the end, it might have taken an hour on Instagram to look at competing offers or completely different offers, e.g. just successful influencers.

  • What photos work?
  • What picture language works?
  • Is it rather the portrait or rather the whole body?
  • Are there many details in the image or does the photo focus on a specific subject?

My ultimate Instagram tip, for channel building but also for further support, save images in Instagram! Many do not use this function, but it is quite simple. You can save your own photos directly as inspiration in Instagram, you can even create different folders. For example, you can separate by photos of the team, photos of the product, photos of the lifestyle, photos of novelties, photos of the fair, …

To be able to save images, simply click on the icon below the image. Then go to the photo or video and your saved content. If you are fast, you can then directly select a folder where the photo should be saved. The photos are a constant source of inspiration, for oneself but also for employees or freelancers. Another small instagram tip from everyday life, with a large archive of inspiration one also has good ideas available at moments when one is less creative. For example, if you’re at a Fashion Week just before the first fashion show, you usually don’t have much time to think about creative concepts for Instagram. With a look into the stored photos, you have a lot of ideas and perhaps find a way to directly transform an idea for the current situation.

As I said, in practice many companies are busy for days and weeks thinking about what pictures should look like. It’s much faster with a glance at Instagram and Blogger and companies that are already making it successful. Here you save a lot of time and money as a startup. You can then focus your creativity again on your new fashion collection or, of course, on other areas of setting up a company.

But the A&O for Instagram are beautiful photos and a harmonious style of the Instagram feed.

Beautiful photos are important on Instagram – your own style

The ultimate tip, beautiful photos! Not everyone thinks about it, in many practical examples, we then see as consultants photos with a lot of text, preferably scattered in ten lines, with five different motifs, for example in the lottery. The next photo is dark, showing a lot of products. The next photo is a Selfie. No picture style, no line, no picture language. Recognition is so important for companies. Let’s just look at the basic practice, each company has its own colour. Each company has its own typeface, each company has its own concept. People need this recognition, not only to give us an advantage as a company, they get used to a certain look and never want to see it again because they like it. If we change this look too often, the fee sings sour cream and possibly the follower jumps off.

For Instagram you must always be clear that you need a visual language and you must not be too profound or give too much information. Why is that? On Instagram you have only a few moments in the feed but also with the stories. The next photo, the next video is only a swipe away. Information must therefore be clear, precise and very accurate. When you take your pictures make sure that

  • You have a consistent style, consistent coloring
  • Pictures focus on one subject, avoid too many details
  • Don’t use fonts or descriptions in image
  • Light, friendly photos are successful, dark, emotionless photos not
  • Sexy always goes!

Filter? Not everything is colorful

Where we just talked about bright and friendly photos and their success on Instagram, here’s the next Instagram tip! Do not use filters. Filters make the photos different, creative, colorful, old but also too much. Instagram is usually about authentic everyday life, not about advertising. Photos don’t need a lot of post-processing, they need creative ideas. I don’t need filters right from the start.

A little tip, corrections are possible. My recommendation:

  • brightness + 8 %
  • Heat + 8 %
  • Color – 8% for cooler, slightly desaturated images and + 8% for colorful images

This slight image correction makes a photo a little brighter, a little friendlier and more likeable, but is not at all comparable with post-processing or filters. This is merely a matter of a slight correction of the values.

Camera or Smartphone? The right equipment for Instagram

One of the absolute favorite questions of companies and firms, but also of start-ups and young entrepreneurs, you need a professional camera for instagram?

Anyone who has a modern smartphone of the last few months knows how far camera technology has come. From time-lapse video to photos with different sharpness straight lines, you can conjure up any photo or video on your smartphone today. The camera technology is so sophisticated and small that I now hide extremely good devices in the smartphones. For social media management nowadays you don’t really need a reflex camera anymore, a good smartphone Günter absolutely. You have killed two birds with one stone because you have not only all social media networks always with you but also a good camera. Not only can you pre-produce social media content for Instagram, you can even give it live, e.g. on Instagram TV. Situations are captured much faster because less technology has to be prepared. In addition, you don’t have to carry a large, heavy camera and its batteries. For me, the smartphone clearly wins in comparison!

portrait or square? The right format for photos

Surface is everything! No matter if it is the advertising poster in the city centre or the photo in Instagram feed. When you take pictures, make sure you don’t use your phone in a landscape heart position, but in a portrait position. Instagram gives you a lot more space. For example, if you publish a photo or video in landscape format, you have only a third of the space you could have in portrait format. Therefore, as a small but practical instagram tip, make sure that all your photos and videos are taken in portrait mode, i.e. in portrait format!

More followers? How to build your Instagram Community

Now we come to $10,000,000 question! How do I get more followers? How do I get them very quickly? How do I get them guaranteed? There is never a guarantee!

The community are individual people. Every person has his or her own thoughts, ideas, needs and desires. Social media campaigns can never be guaranteed to be planned. Just think of virality, the subject everyone’s talking about. Can we make a viral video, too? If social media management were that simple, each channel would probably have a billion fans, each video would have a billion views. But it’s not like that. In the competition there are also always competitors with comma, there are the traditional companies, new creative, in addition there are the numerous bloggers who publish content completely free of charge, every day. They also have the added advantage that they are private individuals and not companies “that just want to make money”.

My tips for Instagram:

  • Community Building as discussed above
  • Honest community care and communication with followers
  • Creative content with uniform visual language
  • regular publications, preferably daily
  • Increase reach through paid postings

There are two ways to generate range of coverage. Organic range and paid range. Organic range is the range you get through the algorithm within your own community.

  • The algorithm is influenced by various parameters, e.g. the posting period, when something is published and how many competing offers there are?
  • What is the number of first interactions in the first seconds? How does the interaction develop within the next minutes?

Organic reach thus refers to the people you reach, solely through the effect of the posting. In addition there is still the paid range, advertisements. Because by organic range one creates usually only ten to 15% of the own followers. So if you have 10000 people in front, you usually have 1000 to 1500 people. Through paid reach you can increase this amount of people. Paid range then goes by views, i.e. by the amount of contributions seen. Paid reach is good because organic growth alone would not reach so many people. What a pity, because if on average every 200th person orders a product that interacts with a posting, it would be very practical to reach even more people. That’s why companies advertise.

In principle it is always about organic growth and the organic Betreuung.de not only growth is important but on the regular customers! Through good texts and the involvement of the fans, e.g. through challenges, the own community remains active.

Smart Texts and Instagram Challenges

Smart and ingenious lyrics are definitely short! On Instagram nobody wants to read long, it’s about photos, videos, fast and short entertainment. Texts should therefore always be short and contain impulses for users. Impulses like Call-to-Action, references to our actual offer but also impulses like questions that demand real experiences from users. Questions are a very effective tool, e.g. very simple, “Would you wear it?” The to “what color was your dress at prom?”.

But smart texts aren’t just descriptive or ask questions, you should always remember to mention other brands or people or mark them directly on Instagram. This will give you positive image transfer. For example, if the photo shows a Fanta that is often drunk by young target groups, it is worth mentioning Fanta in the description. Image Transfer. The same goes for the social media stars, of course, if a certain piece of clothing is worn by someone, this person should also be mentioned and marked. This not only ensures that the respective person is informed of the new posting and can therefore react immediately with a like or a comment, which in turn increases the first interaction, which in turn raises the own posting in the algorithm. This also ensures that the posting is also made accessible to parts of the target group of the other person. On the one hand infeed, because there you see the mentions and markings in which the respective account itself was marked, on the other hand a part is also sent out to the target group, as far as parts of it interact with the photo or the video.

Number three is call to action. Who hasn’t heard of anything correct yet, for this one briefly explained.

Call-to-action in the post and stories

Karl zu Action is one of the central tools in online marketing. Corto Action means a direct reference to our respective target, this can be e.g. a product in the online shop, the registration in the newsletter or new fans for our channel. Depending on the white we actively in our descriptions indicate what we want to achieve. e.g.

  • Get 10% discount in our online shop, click here
  • Subscribe to newsletter now, tomorrow the new feature will come!
  • Follow us now on Instagram!

Age is active call to action, call-to-action. For the completeness of the process a link is needed. Unfortunately, you cannot place a link in Instagram Postings, but you can indicate here that the link is in the biography. Users will not only be prompted to click the link, but also to visit your Instagram channel. In the stories it’s already different, here you can place direct links and the full rock can visit the link by simply swyping upwards. Whether online shop or newsletter registration, direct vall to action.

  • Swipe up for 10% discount

Use Instagram Stories

Recommendation marketing is a big topic. Influenza in particular shows how effectively one can achieve sales by evaluating or describing products. The more personal the insights, the more authentic, the more likely the willingness to buy increases Point Instagram Stories are an excellent tool to give personal insights. Of course, the bigger the company you have planned, the bigger the stories. But the big advantage is, they disappear after 24 hours and you can publish several a day. Instagram Stories are produced very quickly and most of them have probably made a few themselves or even do some every day. The big advantage is that they are subject to a less strict construct such as postings in the instagram feed. Here the feed has to look harmonious at the end, the visual language has to be right, … with Instagram Stories it’s all much easier! Here, one does not have to be so creative, as a super simple example, the breakfast table would suffice with a delicious buffet. Afterwards we go to the office, have a coffee and have a look at some collection items. Later we go to the customer appointment and a photo of the cappuccino Togo is taken quickly, afterwards we tell in a short video, that this is now going to a great customer, on whom we are very much looking forward. Small intimate stories that permanently accompany the user.

Brand awareness is a big topic, which means brand awareness. Instagram Stories are an excellent Tulum to constantly send small messages.

Use hash tags selectively

When do hashtags actually make sense? That’s a really good question. Hashtags could now be explained in great detail and philosophized about for a long time, but in the end it’s all about using them as purposefully as possible. Instagram Tip 1 on Hashtags, does not use hashtags that are intended for building. Such always suggest follow me, then I follow you. If you press like on my picture, I press for a like on your picture. Why isn’t this working? We talk all the time about community and interaction, fans reacting to new photos, new videos and not spirit accounts interacting and never doing anything again. This text motivates others, new or even social bots, to interact with your channel. Real fans aren’t there. Tip number 2 for Hashtags, focus on very specific terms.

Instead of 20 hashtags, we focus on our core product and our image. Both components get 3 exact, matching hashtags

  • Three general hash tags like #Beauty, #Eyeliner, #Makeup
  • 3 special hashtags for the image #Contour, #Makeuplover, #Eyeshadows

The goal is to reach the top positions point best of course always place 1, as in Google!

heat map Positioning in online marketing

We all know the search engine Google, the most important platform when it comes to questions on the Internet. Where can I find something? What does something mean? What does something stand for? Where can I find more information about something? The golden brisk in online marketing is number one. The closer you are to this position, the more often you are clicked. Whether on Google or instagram. Here one sees once very beautifully on the basis of the largest search machine of the world on what the views of the user focus, green frequently, yellow very frequently and red almost exclusively.

Buy a follower? Follow for your channel

In fact, there are very many who buy followers. We already had bloggers who had written to us and on closer analysis, out of 250,000 there were a maximum of 20,000 real people. Even large companies work with such funds, buy themselves over the years 10,000, 100,000 fans added. For example, you can see such things easily and without social media software by means of comments. Who has 200 000 followers but only two comments, there can be something wrong.

Buying Follower is quite easy, you can find a lot of offers on the internet. 10.000 fans for 20 $, international from India to the Philippines, up to qualitative 10.000 fans for 300 $, from the German-speaking countries. Ultimately, however, probably no real persons but Social Media Bots.

These accounts will never interact. On the other hand, just to explain, many visitors do not analyze Instagram channels. They just look in a hurry, 100,000 fans, many like that, I’m in. So the medal has two sides. What’s best for you, you have to weigh.

Thank you very much for the detailed discussion. For all our readers who want to start their own business, with their own start-up, fashion design or in the food sector, valuable tips. Thanks for your time!

Questions and Answers

What is instagram for a platform?

As a social network, Instagram is a platform where users can interact with each other. Most popular at the moment are photos in Feed and Instagram stories. The war is usually used daily or two, three times a week. Stories can be made several times a day, they are only available 24 hours a day. Other users respond to these postings and stories. This even leads to small conversations, e.g. in the comments. The more interaction the better! Many users also send direct messages, which are private messages from user to user.

On Instagram you can decide for yourself whether you want to keep your account private, so that only confirmed users have access to photos and videos, or whether the account is publicly accessible. The default setting is of course public. On Instagram, users are particularly concerned with briefly distracting themselves in everyday life. At the breakfast table, while waiting for the subway, small breaks during work, of course also in the evening, for example, when waiting for the date or for friends.

Users typically open Instagram’s app six to eight times a day. This speaks for a very high level of interaction. Small, short content, so-called snack content, is best received by Instagram users. Photos, stories with a length of 10 to 15 seconds or also videos with approx. 10 to 15 seconds length.

Is instagram a marker?

Yes Instagram is a registered trademark and thus protected in almost all countries of the world. You can find out more about instagrams, business figures, turnover figures and much more at Wikipedia: Instagram.

Who owns Instagram?

Instagram isn’t that old yet. After only a few years, the network was bought up by the two founders. The new owner is Facebook. Instagram is now officially part of Facebook Inc.

Did you know? Also the advertisements are organized over the Facebook advertisements M;anager. Although Instagram also allows the app to advertise ads internally, Facebook Ads Manager is much more accurate.

How many employees has Instagram?

In 2010, Instagram started with just 13 employees, today there are thousands worldwide. Especially since the acquisition of Facebook, Instagram has evolved. From Ads to IG TV.

Is Instagram the same as Facebook?

Instagram and Facebook differ in many respects, but are also similar. The biggest difference lies in the target audience, the target audience of Instagram is much greater than comparison to Facebook. Facebook now serves almost all age groups, most of whom are between 20 and 50 years old. On Instagram, as described, the target group is significantly younger, usually the users are between 15 and 30 years old. Another big difference lies in the use of media. On Facebook names of all kinds shared by the content, articles on other websites, as well as events but also news. In Instagram, everything focuses on news, comma images and video material, as well as small postings from everyday life, the so-called stories.

Instagram is also faster-paced and is mostly accessed from mobile devices, via App. Facebook, on the other hand, is also used by many as a communication tool from their desktop PC and notebook. This again reflects the differences between the target groups. Depending on the product or service or target group they use, you should focus on a social network, especially at the beginning. This saves you a lot of time and allows you to effectively manage a network.

What can you do with Instagram?

At Instagram, almost everything focuses on posting new photos and videos. The whole thing happens in two forms. Either you post the photos and videos in the Instagram Feed, which is Instagram’s timeline where all postings are archived chronologically. On the other hand, instagram stories are often used. Instagram Stories are very private and show personal life, from morning to night. Each channel has its own particularities, bloggers and influencers sharing every moment of life, from getting up in bed, to breakfast, to going to sleep, companies show a lot, even a lot you would not have shown before. What’s the matter with you? Because you can!

It used to be extremely difficult to get into the media. Especially for young fashion designers or fashion companies, it was very difficult to get placements in a fashion magazine. We don’t even need to talk about advertising in TV channels or placements in other magazines. Today, thanks to Instagram, but also social networks such as Facebook, YouTube and tiktok everyone can constantly post anything new. Wonderful new world!

What is Instagram Marketing?

Instagram Marketing deals with all the peculiarities and features that the social network Instagram brings with it. As Instagram Agentur concepts and strategies are developed with which companies know, for example, how to proceed step by step with Instagram. Especially when the work is divided among several employees, it is important to have structure and planning.

If you are planning your own Instagram Marketing, you should also create structure and planning. What do I start with? Where am I going? All this I have to keep in mind. This concept, this strategy is pursued day by day. Based on the experiences and learnings you gain every day, you can gradually optimize your Instagram Marketing. The big goal in Instagram Marketing is reach. The more range a startup gets, the more information it can send. The community is therefore a central component of Instagram Marketing. Another central component for many companies and online shops is advertising on Instagram. Because, how can you make money on Instagram? Of course just as everywhere, through the sale of products and services. Advertisements help to reach additional people in addition to organic traffic, i.e. reach that can be generated without advertisements.

What is range instagram?

Reach on instagram corresponds to the amount of followers who have seen a posting. Two factors are distinguished within the range.

Simple range, the so-called views, correspond to the amount of ads that our posting had. A person can get our posting displayed several times. A new view is generated with each new display. In contrast to this is the unique range, so-called unique views. Only individual persons are counted here. It does not matter whether a single person is shown the posting several times or not.

Both factors are important in advertising. If you remember classic commercials, you know that here you often see an advertising film, that you rather remember the brand, you buy the product in the online shop or in the supermarket. The same applies to reach, the more often a person sees the brand or the product, the more likely they are to decide to buy it. When considering mere reach, e.g. when launching a product, the focus is more on unique views, so that the advertising agency can calculate how many people have been reached.

What are Instagram Ads?

Instagram Ads are ads that are displayed within the social network. Ads look like normal postings or stories, they only have a small hint to “sponsored post”. Instagram ads are very effective, as are ads on other social networks. Especially because the target groups can be determined so precisely, according to geographical view, for example all people in Berlin, as well as according to gender, e.g. only the women in Berlin but also things like the old and the interests play in. A certain coat or an expensive leather jacket can only be played off to a certain group of people who can most probably afford the expensive leather jacket and who already have similar interests, e.g. similar brands and products.

How much does advertising cost on Instagram?

The price for advertising on Instagram is not fixed. Depending on the current booking situation of the competition, number of people online, many factors are involved. In a rough rule of thumb, however, one can say that the prices per view can be between 5 cents and 5 €. Depending on how well the ad was made. That’s why many people trust us as a social media agency when it comes to campaign management. Even advertising campaigns on Instagram tend to go in the direction of € 4 to € 15. When it takes 100 views to create a purchase, the costs explode quickly. However, in collaboration with the social media agency, he manages to push prices below 1 €, which can quickly make good profits and earn money on Instagram.

How to make money with Instagram?

There are two ways to earn money on Instagram. One way is the classic sale of products. As described above, it is then a matter of building up your own community, within the group new products can then be presented.

You can besides arose in the social networks a completely new line of business, influencer marketing! Young, hard-working bloggers, who gradually won more fans, today reach millions of people and are the new stars, the social stars! As an influencer you can earn really good money, if you want to know how much you earn on Instagram you can calculate the costs and prices at Influencer Fee: Instagram calculate price. Influenza earn their money either with paid postings, which are postings that are paid directly or with affiliate marketing. Afilliate marketing is a classic from online marketing. You get sales commission. If, for example, an influencer posts a new expensive leather jacket, the link is clicked by 100 people, 40 people buy the leather jacket and the influenza receives a €10 commission for each jacket, it is €400 for this posting.

If you want to read more about Instagram, check out the social media agency’s blog:

Product photography – experts in fashion, jewellery, packshot & more

Product photography – fashion and jewellery, cars and technology, smartphones or furniture, a product photographer knows how to stage his samples. Last week we had our big special for Advertising photography. Product photography is a part of it. More precisely, product photography, in relation to advertising photography, deals less with the artistic side than with the technical component. For some photographers, lighting is extremely important, e.g. in the automotive industry. If a car body is to be shown here, angle is particularly important, but so is light setting and shadows. The refraction on the individual materials, features over the varnish of smaller light reflections, hundreds of details in just one motif. In complete contrast to product photography in the photo studio for online shops, here it is just as much about the technical refinements but also about high quantities. Some new collections are so large that three photo studios are employed in parallel to produce the amount of images. We take a closer look at the work of a product photographer!

If you are looking for an expert for your products, please do not hesitate to contact us and we will help you to arrange and organize your photo shooting.

High-quality product and product photography as well as laying goods

As described before, the product photographer is particularly interested in the technical details of lighting, equipment, rebuilds in the photo studio and many other elements. We don’t have to talk about that anymore, what’s more important here in product photography is that you have a photographer at your side who gets along very well with planning and organization. Because here it is no longer about one model and 5 garments but often about 100. The individual garments and outfits do not only have to be stored for a short time, they have to be put together on site, nothing may get lost and of course must not be damaged. The photographer is not only a photographer but also a real planning talent.

The photographer must attach great importance to punctuality, after all, such longer productions are about short periods of time. While the collection may already be on its way to Europe in a container, the first samples are to be photographed so that they are available in the online shop just in time for the start of the campaign. A great challenge not only for you as a customer, but of course also for the photographer.

Jewellery with gold and effect – Example

Mood Board / Mood Frames for products (mood scene)

Before we go to the photo studio, before the car is assembled on the turntable, before the 100 items of clothing are shipped, it’s all about the concept first! Mood boards are mood scenes, exemplary photos that show customers and the team what the photographer imagines the set to be like.

These include, for example:

  • Location and Backgrounds
  • Props and decorations
  • State of product
  • Light setting and colours
  • photos or as clipping?
  • For Models, Posing, if in Shooting
  • Outfits and accessories, also for hand models or foot models
  • different ideas to choose from

The resulting scenes are then much easier to understand than if a photographer would only explain. Because pictures say more than a thousand words! With the help of the Mood Board the whole team can orientate themselves, from the stylist who is responsible for the accessories and the props, the photographer who has to capture everything in the photo, the assistant who provides the products in front of the set and repacks the old products, everyone knows what to do!

Example – Glasses & Accessories in Shooting

Anyone who combines product and advertising photography can use the Mood Board to create additional ideas and concepts for collages or campaign images. This gives you a quick and easy overview of the media to be produced.

Questions during conception? Also here we help and support you as an agency.

Manual clipping (paths), composings, and collages

If you want to use your produced product images for collages or compilations, you need clipping. Not only for collages, also dealers who want to sell on Amazon need very clean surfaces. Usually for Amazon this means seller, white. Product images taken in a photo studio will rarely be photographed on a complete white background. That wouldn’t look so aesthetic to the viewer. However, clipping can also be used excellently to change backgrounds. For example, if you sell food online, you can quickly put a tablecloth in the background, old wood that looks very noble, or you can put several fruits together in the aforementioned collage. That is why many customers also want their products to be clipped.

For absolute quality, clipping must be done by hand. Depending on the product, such optional processes can also be automated. If, for example, you have products with very clear edges, ideally all dark ones, which are all picked up against a white background at the same time, you can also complete the release processes more quickly by using so-called batch processing. The disadvantage is that you will never achieve 100% quality. Therefore, clipping is usually not automatically produced and must be specified by you in the customer briefing.

Conversions and media export

Whoever commissions a photographer for the first time and receives the image material at the end, will usually receive image files with a size of 40 to 50 megabytes per image.

Tip 1 – Image compression

Especially in the area of online and online marketing such image sizes are not really practicable. Good photographers think of pointing this out to their customers in advance. Because if you end up with 100 so-called RAW files, with a total size of 5 GB, these are not practical files for an online shop or a digital advertisement. The photos are way too big! Since very few customers have installed Photoshop in their own agency or company, the photographer should consider providing additional compressed files for the web and mobile devices beforehand. These files save a lot of memory! This makes them much faster to load on mobile devices, whether smartphones or tablets. Why is that important? Search engine optimization plays an important role for many sellers when it comes to selling products. Whoever is best placed in the search engine gets more clicks and thus more customers. Due to the compression, a single photo is no longer 40 or 50 MB in size but only 0.4 MB. With it your picture loads 100 times faster in the Onlineshop.

Selection and Compression – Example

Tip2 – Image set

Photographer likes to send a large selection of photos. But don’t we book a photographer to do the work from A to Z, from organization to selection? That’s exactly why you should talk to your photographer about the quantity to be delivered in advance. The amount of photos in the end makes for four jobs, in your own company. Because the selection of 500, 600 photos with an untrained eye takes a very long time. A good photographer should directly take the preselection of the pictures from them, so that they only get the best ones and only decide between the absolute A-goods.

Contact: Product and advertising photography

We will help you in all steps, get in touch with us or get more information about advertising photographers.

Advertising Agency: Brand, Design, Text, SEO, Online Shop – Advisor & Tips

Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for social media and influencer marketing. What does an advertising agency do? Our overview in XXXL format with everything you need to know about advertising agencies for your own start-up or as a medium-sized company – the free advertising agency guide:

What exactly does an advertising agency actually do?

The advertising agency definition on Wikipedia summarizes: “An advertising agency is a service enterprise, which takes over the consultation, conception, planning, organization and realization of advertising and other communication measures for […] client”. – Full service.

The exact services of an advertising agency are less known to many. Does an advertising agency only ensure that a certain product becomes known? Does the advertising agency take on much deeper tasks? Who assigns a Full service advertising agency, which assigns a professional, who argues with the entire range mark and marketing. The actual producer, the actual company, can fully concentrate on day-to-day business. Everything about their products or services is of course also influenced by the advertising agency. Just think of market research and new product development. But before we come to such a complex area as product development from market research, for example from reporting from social networks, we take a look at the very basic tasks of an advertising agency.

Corperate Design – Design and Recognition

Anyone who thinks of the big golden M immediately knows where he is at home in the fast food sector. Anyone who sees a star on a car knows immediately which brand it is. Corporate design starts with something small and non-complex like a logo and ends with precise guidelines for large companies and corporations. These even regulate how the logo is to be affixed to a particular make of car, with exact distances in millimetres to the door, wheel or window. Corporate Design deals with the visual red thread of your company. The colour plays an important role here, as do the shapes: round elements, pointed or very straight. All of this will then prevail throughout the entire media portfolio. From an image brochure for customers to a promotional clip for YouTube, as soon as our fans see our brand, they know who is meant. The faster this identification and perception is possible, the greater the brand awareness can become. Just think of the bustling shopping street in the city centre: the faster you can identify a particular fashion store from the jungle of fashion stores, the faster you will run towards it.

Corporate Design is not only concerned with the wishes and ideas of the customer, but also with the final customers and consumers. So how can you design your brand in such a way that your desired target group finds it appealing and attractive?

All these questions are clarified, conceived and developed by an advertising agency. From the logo to the image brochure, from the website to the web shop, even the car fleet is branded. Recognition ensures that our customers have quick access to us, but also quickly storm into our stores or online shops.

Content Marketing – Content with added value

Speaking of attracting visitors, the area of content marketing in particular has become extremely popular in recent years. Content Marketing works with texts in different facets and variations.

Content marketing can be the placement in a prestigious medium. For example, we can buy a placement in an article in a well-known magazine. This article then discusses a topic that is right for our company. If, for example, you are a real estate agency and have vacant apartments in the Berlin area, but are also looking for new properties, it would be worth buying an article in a magazine about real estate agents in Berlin. As soon as someone wants to give up their apartment, rent it out or sell it, they search the Internet for a good real estate agent in Berlin. Of course, you immediately look for reviews and recommendations and then probably discover our article in the trade magazine.

By this recommendation marketing, in combination with content marketing, we reach a fast and high level of trust with the users and thus the chance increases that you as a real estate agent get the free apartment and not the competition.

Content marketing, however, also extends to parts of search engine optimization, we will deal with this aspect in more detail later in search engine marketing. Search engine marketing deals with various areas of optimization for search engines, but also with analysis and monitoring.

Communication – advertising copy and PR

Advertising texts, one of the supreme disciplines of any advertising agency. Every idea can be packaged in thousands of words: the countless advantages, the differences to the competition, the small details that make the product special. Ultimately, however, in advertising communication you only have a few moments to transport messages. In order to use these moments perfectly, you need advertising texts that are short and concise, yet as informative as possible. But that is not enough, advertising texts also need added value for the ultimate consumer. Why should I change? Why should I bother to click on the online shop? Why would I go downtown? Advertising agencies will find the perfect answer to these questions. A coherent formulation, which is then adopted for the further advertising concept.

The media used ultimately form from this. This communication concept ultimately leads to the Guideline, which all employees, agencies and freelancers must adhere to. Of course, the concept also contains other aspects, such as the company’s dos and don’ts or formulations outside certain standards that require approval. By means of the guideline or the communication concept all other media are designed in their formulation, from the image brochure for the own company up to the flyer, and of course also larger advertisements and campaigns.

Outdoor advertising naturally also plays an important role for many large corporations and companies. No matter whether it’s the placements on the way to work or on the way back home: from the food company to fashion to technology & automotive, there is a lot of competition in outdoor advertising. Unlike on the Internet, the space is not always available and advertisements cannot be exchanged every second. Outdoor advertising therefore requires a lot of preparatory work, organisation and planning in order to reach the consumer effectively. Here, too, the advertising texts must be very short and concise. Usually only two or three words, in combination with the visual language, which should convince the consumer.

All this work has only one purpose, to promote sales in business. Regardless of whether it is the point of sale in stationary retail or the point of sale as a digital marketplace, your own or a third-party online shop. As you can see, there are various and, above all, very diverse marketing opportunities. An experienced advertising agency helps with the selection of the media, but also with the formulation of the right texts. An overview of the areas of application:

  • Communication concept
  • advertising texts and PR
  • brochures and flyers
  • Adverts and campaigns
  • Outdoor advertising and posters
  • Direct Marketing and Mailing
  • Sales promotion and POS

Brand – structure and presentation

Co-design, text and presentation ultimately lead to a major strategic goal, the development of one’s own brand. How do we present ourselves to customers? How do we present ourselves to our own employees? How should other competitors think of us? Brand building is a very complex and psychological topic. It is often small aspects that can make a brand known.

Example of brand development and brand image – Take a look at the name of our agency as a best practice example. The name Cocaine Models can and is sometimes controversial. At the same time, the name ensures that the agency is a topic of conversation in the right circles. The daring title of the name also conveys a certain philosophy of the agency, the young, the new, the rebellious. Of course all for the image only, in the background the agency is exhibited for high fashion customers as well as for advertising customers and promises extreme professionalism. The proximity to haute couture brands and international brands also sharpens the brand profile. The online presence focuses on young people and at first glance suggests to customers that there are tomorrow’s model newcomers here.

Regular events in an extremely high-quality setting as well as fashion shows and model castings ensure constant interaction, not only via digital media, but also live. In addition, representative work was quickly agreed with renowned agencies in mega-cities such as New York, London and Tokyo. This overall mix ensures that young talents feel very comfortable with us, as they have the chance of an international career, and at the same time customers see that we find the best talents in Germany through these targeted measures. An overall mix, which can be read over many pages in the planning, but, as you can see here, can also be described in short form.

Each brand image is individual!

Every brand image is individual! Advertising agencies are trained to find out the peculiarities of companies and to work out philosophies in such a way that they can also be reproduced in the shortest form.

Let’s find your brand core and let’s develop a strategy together with a three-, five- or ten-year vision!

Brands and branding at a glance:

  • Brand / competition analysis
  • Development of identity
  • Brand architecture
  • Positioning
  • Naming

POS Material – Equip business premises

The furnishing of business premises is definitely one of our favourite disciplines! Interior design, feel-good rooms, sales areas and, of course, how do we keep the customer in the store? But not only the point of sale is important, but also the media distributed within the business premises. Beginning with the shop window decoration, where you can rely on props as well as work very well with print, up to the checkout area and the reference to one or the other small take-away article.

Changing designs with changing campaigns and seasons, the installation of monitors and screens for moving images, in the area of POS material for business premises is much possible. It doesn’t always have to be the dusty brochure!

Advertising agencies are partly specialized to get involved in such ideas, to deliver creative concepts, how to stand out in the crowd! Especially in the shopping streets, which there are in every big city, the competition is big. In particular, fashion companies there are link to link ranked, like a chain. Where do I shop? The decision often only takes a few seconds. As we have already discussed before with the topic Corporate Design, it is firstly about the quick recognition of the brand and secondly again about the added value for our consumers! Maybe we have glasses and hats to match the current summer weather. Our media point directly to colors, cheerfulness and vacation. The perfect occasion to take a short break in the middle of the shopping mile! This is how effective POS marketing works in combination with business equipment, business premises and media.

Print advertising material – sales promotion information

Print advertising has always been important. Of course you can discuss the importance of a business card up and down. Ultimately, however, the point is to ensure that the business card, i.e. the contact, remains present. A name that’s only spoken is easy to forget. The business card remains on the desk. Just as with the business card, it is of course the same with other print media. Do you remember the catalogues from the 80s, 90s? The catalogue had permanent presence in the living rooms of families and households. Every now and then they rummaged in it and every now and then something was ordered. That’s exactly how it works today!

In the mailbox you discover a lot of advertising, 90% is not important for us, but sometimes we discover something that we pick up. The classic: the pizza card from the pizza baker around the corner. The pizza arrives fresh and hot, maybe you even get a few percent discount as a loyal regular customer. Continue with supermarket brochures, which are popular with many people. In the USA, couponing, collecting vouchers or combining them to get even bigger savings offers, has even become a real folk sport.

Although the world is becoming increasingly digital, print media retain their impact. From the business card, mentioned at the beginning, which remains on the desk, to the sales brochure in which the most important products are listed so that a sales representative or salesperson can present them immediately to the customer, to large posters, city lights and outdoor advertising.

Of course, we always recommend an individual mix of print media for your own business stationery. The car dealership needs brochures, fashion companies need large posters and sales representatives need the classic business card.

Tip: Think about the environment when printing

From our experience as a successful advertising agency we have very often noticed that large quantities are often ordered, therefore safety first! Particularly in the print sector, the costs for unit prices are falling enormously to high volumes. While the small hairdresser orders 1,000 pieces for 500 €, the automotive group orders 1,000,000 pieces for 5,000 €. The problem is that more than half of all printed media ends up in the warehouse and ends up in the garbage. A great waste of energy, from the loss of the trees, the production with energy, the manpower used and the inks in the print shop to the delivery to the passing on.

Therefore, when placing your final order, always think a little bit about the environment and ask yourself the question: do we really need one million pieces or are 100,000 pieces enough?

Production – Photographic and video material for advertising

The production of photo and video material for the print media, but of course also for all online and digital media, is one of the major core elements of advertising agencies. Here it depends on the close cooperation with many freelancers. It starts with the organization, including the photo studio, the photographer, a videographer, possibly the assistant, one or more make-up artists, stylists for props and outfits… many workers, who have to be organized together at one appointment.

In order for this tour de force to work at all, a lot of experience in planning and organizing photo shootings is required. The processes must be exactly right, a concept must be available in advance that immediately makes sense to every team member. The customer, i.e. you, must have given your okay to this advertising concept and all team members must be briefed in detail with a complete moodboard, i.e. a paper in which all scenes are represented pictorially, up to the timing and final callsheet. In the callsheet you define which people are present at the production date, how to best reach them and the times and of course all information for the assistant, from the driver for airport and hotel transfers to the camera assistant. Here is an overview of the most important parameters:

  • Shooting concept or campaign concept
  • moodboard with scenes images
  • Callsheet with contact addresses of all team members and time control file
  • Preliminary coordination and organization between photographer, videographer, technician, photo studio, make-up artist, stylist, models,…

Advertising and product photographer

Advertising and product photographers have a demanding job. Since we have to do very often with the material and also very frequently customers with us inquire whether we can support with the switching to first-class photographers, we have for this a separate range! Read more about the topic here:

Image processing for media

The post-editing in photography makes up a large part of the first class. We work in particular with photographers who work for international young brands, because they have the most up-to-date image for the zeitgeist, and with those photographers who also frequently cooperate with magazines, because they focus in particular on high-end postproduction. In the area of Adobe Lightroom and Adobe Photoshop no one can fool them so quickly. Of course, many photographers also use Capture One. But no matter what the software’s name is for the photographers, we can get you to the best in retouching.

In the image editing process, you only use the Lightroom program once you’ve heard it. Here, all photos are transferred from the camera and released for selection in large quantities, but the colors are also corrected once in a while. This results in the pre-selection or selection for the customer, which can then be used to decide on the final photo motifs. As soon as you, the customer, have made your decision as to which photos will ultimately be used for the campaign, these photos will be retouched in detail. For the retouch, the post-processing of the photos, programs like Adobe Photoshop or Capture One are used. Here the details are worked on, from the skin to individual strands of hair and of course dust on the floor. The supreme discipline is skin, of course. The image must not appear unnatural and ultimately post-processing must never look like post-processing. The best photographers edit their photos so that most would assume that they were never reworked. Here lies the great art of advertising and product photography!

SEM – Search engine marketing

Search engine marketing is nowadays one of the central means for sales promotion. In the digital age almost all information flows go via search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online shops and websites are the experts for rankings in search engines such as Google, Yahoo, Bing or Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has already successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are search terms of the users, have also made it to number one, in the national as well as in the English-speaking area. Search engine marketing is so efficient because nobody goes to the city centres for new products anymore, first of all they search online. No matter whether they are digital marketplaces or the online shop. Not only products, but also services are increasingly called up online these days.

  • Which nearby massage parlours are recommended?
  • Where to find the nearest dealership for luxury brands?
  • What is the best shampoo?
  • Ladies T-Shirt Trends 2020
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because a large part of the competition takes place in the digital market today. This cross-media mix, i.e. the spread across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a quick look at the topic of search engine optimization.

SEM / SEO – Search engine optimization

Search engine optimization initially deals fundamentally with the placement of websites and online shops in the popular search engines all around Google, Bing or Yahoo. The higher a website is placed, the more clicks it receives. The goal for any search engine company is to reach number one. But why is place one so important? Let’s take a look at a heatmap from the market research, it shows the search engine Google and the views of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because here all users get caught with their eyes, the advertisements are also placed in this prominent place. The closer your website or online shop comes to this point, the more clicks you are likely to get and the more sales you can make. Here you can see the views again clearly in the heat map:

How to get to page one on Google?

To reach page one, you first have to look at the competition. Is there a lot of competition or not? If, for example, we want to do search engine optimization in the area of real estate, apartments, insurance or financial services, we need correspondingly high capital for the implementation of the goals. It is already easier when it comes to more specific terms, for example the “lamp shop in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First a look at rather difficult keywords:

  • Hotel New York
  • short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

In addition to these hard to come by keywords, there are also simpler ones, for example local topics or niche topics:

  • Lamp specialist shop in Hamburg
  • Short-Holiday Neuschwanstein Castle Bavaria
  • test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this little example you can see that the more exact the terms become, the easier search engine optimization will probably be. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it is not complicated. It is only relatively less expensive. Ultimately, however, targeted search engine optimization always remains an ongoing project and not a one-off setup, as long as it is a medium-sized and large company.

So far we were only in the area of content, of course there are even more aspects in search engine optimization, for example the page structure, but it would go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on your own website or in your online shop.

But there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. The OffPage optimization then revolves around all measures outside the own online project. A large and central part of this is the generation of backlinks. Backlinks are links from other sites to our project.

Backlinks simply described:

  • Best Practice Real Estate – the central topic for our clients: House and apartment to buy or rent
  • We as advertising agency provide for the reader many topic-relevant sides with increase in value, which it does not find somewhere else
  • Example article: Kitchen trends 2020
  • The article will rise over weeks and months always higher in the placement
  • A larger living magazine investigates at some point to the topic kitchen trends of the coming yearly
  • The editor takes over two or three ideas and links our website
  • As an advertising agency we also buy a backlink in an online blog
  • By the cross-reference in the living magazine a further Blog on us became attentive and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there on place eight or nine
  • With the constant cross references our article rose step by step and now occupies place one

How do kitchen trends and houses fit together? In search engine optimization, you don’t just take up your rigid subject area, but also horizontally related topics. For example, when we talk about selling or buying a house, we should also talk about land in this context, i.e. garden, driveway and garage. But we should also report on the inner life of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as formulating YouTube videos. A thousand ideas! One goal: sales promotion.

Questions about search engine optimization? Contact

Our internal experts ensure international placements, in several languages and in several countries. No matter whether national project or international, we help you in all areas. With reference projects that speak for our quality.

SEM / SEA – Search engine analysis

After the search engine optimization we want to have a short look at the search engine analysis. The search engine analysis deals with the behaviour of users on our own website. In addition, the search engine analysis also considers the effects of our search engine optimization. Have we risen or fallen in the rankings? How can I improve my ranking on Google? With exact key figures you can draw conclusions from the reporting and monitoring of the search engine.

Social Media – Marketing on YouTube, Facebook and Instagram

Modern, modern, social media marketing! Anyone who is a brand nowadays is of course also active in the social networks. But it is no longer just prestige that attracts companies to social networks, but increasingly also sales strength. Social networks have developed into the central communication channel of our society. No matter how far you are from each other, scattered across continents or even just in two different rooms, WhatsApp, Facebook, YouTube and Instagram dominate our daily lives. Therefore, having a clear presence in social networks is a central means for many companies to win new customers. As an advertising agency, social media marketing therefore plays an increasingly central role in the marketing context. Social networks are particularly popular as a communication channel for companies with young target groups.

Development of networks and advertisements

Social networks are also constantly evolving. Facebook used to be a timeline with a connected messenger service. Meanwhile Facebook is a huge universe of groups, different interests, information pages, companies and of course billions of individuals. Facebook enables companies and firms to place targeted advertisements to selected target groups. Advertisements have extremely low wastage, they hit exactly the people our advertisement is supposed to hit. No matter whether our target group is between 19 and 20 years old or between 35 and 40 years old, male or female, with interests or with fewer hobbies. There are local, regional and also city related advertisements as well as live broadcasts for events. Thanks to the Campaign Manager, you can bring products and services to the right audience in the most extreme way. Instagram has also changed: while in the past it was relatively difficult for advertisers to monitor campaigns, i.e. clearly evaluate the successes, Instagram now also has the option of placing links. For example, you can specifically advertise online shop products that are also specifically linked. Subsequently, the conversion rate of visitors to a website to customers can be read off precisely and the success or failure of the campaign can be assessed.

However, with billions of users, social media has also evolved in other facets, not only in advertising. Individual users have turned out to be so creative that they have gathered more and more fans behind them. Today, their communities are made up of millions of people, and the technical term for these special users is Influencer.

Influencer Marketing

About Influencer Marketing we already wrote a lot in our Social Media Blog! Influencer marketing deals with two central points:

  • Permanent presence and mention in the target group
  • In optimal case, direct sales promotion

Many companies have high expectations of influencer marketing. They understand influencer marketing, i.e. the cooperation with people in public life, as an advertisement: if I invest 500 €, I get 1,000 € out. Wrong thinking. Influencer marketing is more comparable to TV advertising, it ensures a regular presence within the target group and thus anchoring in the minds. If people are then looking for certain products and have received several recommendations from one or more of their favourite people in the social media in advance, you will remember our product and will therefore be more likely to choose the known or recommended product in the shop or online shop. This concept is called recommendation marketing.

Recommendation marketing is the core of influencer marketing. People who talk about us make the brand relevant. The more positive the statements about the brand are, the more likely users are to be willing to access this product. It is important not to place a product once, but over a regular period of time. Because unique advertisement goes up in smoke, no matter whether print, digital advertisement or even a flyer insert in the magazine. It is important that the brand is always present and thus taken into account in every purchase decision. Learn more about the topic here:

Webdesign – Responsive design for website and online shop

In former times internet pages were built statically with HTML. A little later the separation of structure and design came in HTML and CSS. The CSS file is global and contains all commands for the design, for example:

  • Font type and size
  • background colors or images
  • Color of lines and tables
  • Distance to next element

HTML contains all structural commands. The best known are Header and Footer. The header usually contains the menu and the footer the further information.

Webdesign is therefore concerned with the basic structure of Internet sites and online shops as well as their design. However, the design should not only be visually appealing, but also lead to sales. For this there will be special banners or collages and photomontages.

Content Management Systems like WordPress and TYPO3

Today, however, the design of Internet pages comprises even more aspects, while earlier systems were statically structured as described, today’s Internet pages and shops are structured on the basis of a content management system. This content management system, as well as HTML and CSS, separates structure and design, i.e. the code of the website and the content that is displayed. Simply explained, all contents are stored in a large Excel table. Depending on which page a user calls, the contents of a line are retrieved. This row contains several values distributed over the individual columns. This includes for example the author, the publication date, the associated categories, linked images and media, the content of the article and much more. Thus, a website and an online shop today are built according to the following principle:

  • HTML for the structure and placement of the elements
  • CSS for the design and all visual commands
  • SQL as a database for dynamically generated content

This is how modern content management systems such as WordPress and Typo3 are built, they belong to the absolute basis of every good advertising agency.

Responsive Design for iPhone, Samsung and Co

With the increasing diversification of end devices, web designers have to get used to more and more different formats. That’s why web design today is usually much less creative than it was ten years ago. Ten years ago there were relatively uniform image formats, each screen has approximately the same resolution. At some point notebooks, high definition monitors, and later mobile devices such as smartphones and tablets were added. Of course not to be forgotten in any modern household: the internet-capable 4k TV set, on which people also like to surf. All these different formats must be taken into account when designing websites and online shops. One of the most important end devices that is defined nowadays is:

  • Smartphones – Mobile first!
  • Notebooks and Tablets
  • Computers and Monitors
  • 4k TV screens

As you can see from our website, it should be defined for all end devices. However, not only for the respective end devices, but also for the individual manufacturers and model types. Thus the iPhone 7 differs fundamentally from the iPhone 10. At the same time, models continue to differ, although they are coming onto the market at the same time. Ultimately, the right scaling, graphic design and preparation of the content must be found for every screen resolution. This optimization in usability is the daily bread for good advertising agencies.

Webshop / Online Shop – Your digital marketplace

Digital distribution has been gaining in importance for years. An end is not in sight and the annual growth figures prove the trend. More and more retailers are turning to their own online shop, not just the typical fashion companies or DIY stores. Also more and more smaller companies are naturally attracted in the area of online shopping. The antique dealer around the corner or the hairdresser, who will now offer his products under his own brand in the online shop in addition to Amazon.

Due to the previously mentioned innovations in Web 2.0, in particular the dynamic compilation of content by content management systems, online shops can be produced in great variety today. From a minimal design for exclusive and luxurious products to a large online shop with 10,000 products and more. We, too, have gathered some expertise, from online food retailers to sports fashion manufacturers. Online shops are subject to the same principles as websites. Especially the web design and of course the responsive design for all end devices plays an important role, as does search engine marketing. Every single product should be designed according to the criteria of search engine optimization. As can be statistically proven, the trend for online trading is clearly upwards.

Statistics online trading and growth

As you can see, there is still a lot of scope in the area of e-commerce. From the automobile trade to building materials, wholesale markets and food retailers, but also for fashion companies, Internet providers or travel providers, it is worth considering setting up your own e-commerce.

Statistics: E-Commerce turnover in Germany in 2015 and a forecast until 2020 (in billions of US dollars) | Statista
More statistics can be found at Statista.

Today, comparison portals ensure that many people do without their own Internet presence. There are many examples from everyday life, be it food suppliers whose orders are entered via large platforms and who then deliver dinner, no matter whether pizza or Asian directly to the front door, to the provider of holiday apartments on platforms such as Airbnb. It is worthwhile to place your own e-commerce in connection with search engine marketing. This saves you costs for advertising, e.g. on portals or search engines, and you do not have to pay any sales commission or agency fee to the respective portal for successful sales. Therefore, the investment in an e-commerce model is definitely worthwhile in the long run.

Advertising agency and consulting

If you still have questions about one of the above topics and specialist areas in the field of advertising and marketing, please contact us. We look forward to receiving your project enquiry and can provide you with competent answers. For employee training, guidelines or the complete full service of an advertising agency.

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a model agency we are always very close when it comes to new trends from the fashion world: fashion, bloggers, trends, events up to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what’s going on in New York right now? What just happened to coming from London? What’s new in Berlin? What’s happening in the world? Which bloggers are hot and which need? You find the trends for us! From day 1 you work directly with our team from the and are part of advertising (for example Youtube campaigns) and the model agency, which means you still get many insights into the world of media. The perfect start to your professional career.

Go back to Modeling Agency: Jobs

Online editorial office: Marketing Know How for studies and career

What makes the training so special? Know How meets Fashion.

  • Fashion, VIPs, News, Trends and Influencer
  • Content Marketing and Search Engine Optimization

Due to the fact that we have many points of intersection with the advertising industry, we are among other things specialized in online marketing and search engine optimization. If you combine both areas, Fashion and Influencer as well as Online Marketing and Search Engine Optimization, then you have gathered absolutely valuable know-how for the future! No matter if you want to study media later or if you want to start your career later, you have good chances! Interview the best bloggers of Germany and find out for us that nobody knew yet! As a fashion editor you are also partly on Events, Store openings, Blogger Events, Fashion Weeks, GNTM or the About You Awards. It is guaranteed not to be boring in the fashion world!

Among the requirements and prerequisites for an internship and intensive vocational training you will find further information about jobs as an online editor.

Application for editorial office / fashion magazine only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. Apply now in our model agency!

Vocational training: Procedure and contents (3 years)

  • Model Management and Structure
  • Travel management
  • offer calculation
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for influencers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into interviews and organization of a magazine (example: see training above) – Special Know How in second half

Prerequisites

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month as expense allowance (start of work from 11 am, instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Application

Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.

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Online editors: News, trends and influencers all day!

What’s your job like?

start into the day, team meeting and editing

Your everyday life consists of classic office work! With a good cup of coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workplace and check all e-mails and requests first. At about 10 o’clock we meet for the team meeting. Here we discuss the most important tasks of the day quickly and shortly. After that, you’ll focus fully on your work, from consulting with blogger management to PR agencies, new visuals to release in Photoshop, or other tasks you don’t expect today! Because as a fashion editor you are always part of our model and advertising agency. So you also take over editorial tasks for our model agency, in the area of PR.

Interviews, Design, News and Public Relations

Our internship and vocational training (office management clerk or dialogue marketing clerk) as a fashion editor are diverse and varied. With all your main tasks, a friendly team and constantly new tasks, so that you can grow with the challenges!

The longer your training, the more extensive the knowledge you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us a job does not only consist of the daily work of the same things. You will get your own tasks, projects and, depending on the duration of your training, more and more responsibility. In principle, we offer these three forms of training

Internship & Trainees: Differences in education

  • 3 month internship for vocational orientation
  • 6 month internship for vocational orientation and transfer of know-how
  • Vocational training in the commercial sector

3 month internship for vocational orientation

During the three-month internship you will get to know all important areas at a glance. Then you will have an assessment of whether you would enjoy your job as a fashion editor or not. During the three months you will be given an area of responsibility that you are allowed to supervise independently, with supervision and guidance. In addition, you will of course also be involved in working with our team and get to know a little from the world of public relations (PR).

6 month internship for career orientation and marketing know-how

During the six-month internship you will learn much more than just the important areas of career orientation! The experiences are also more. For example, every half year the Berlin Fashion Week takes place, if you’re lucky you might be able to visit it for us! Or you can organize photo shoots with photographers and models, which are then published in the magazine. You will be assigned such larger projects in a six-month internship. You will then take care of the various tasks and contact persons, agencies, designers, models and bloggers. During your internship you will not only get to know the superficial aspects of a fashion magazine, but also the deeper work processes in marketing.

Vocational training in the commercial sector: Editing to management

In a vocational training, e.g. to the buyer or to the buyer for office communication or dialogue marketing, you learn everything what there is to know about the media world! After completing your vocational training, you have gathered so much know-how that you can gain a foothold in any agency and pretty much any magazine. We will not only teach you how to work editorially, you will also get to know many aspects of marketing and especially online marketing as well as social media and influencer marketing. Who’s in the front row of a fashion show these days? Blogger! That’s why we are no longer just asking the classic world of printed magazines, but have focused completely on the online sector since 2018. Nevertheless we publish every six months a best of edition in printed form, for reordering. Of course you will get to know all aspects of the layout, you will like to work with Photoshop but also with InDesign. At the end of your vocational training you will have got to know everything and with a little luck and good performance you will even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK Training company

References and customers

All Eyes On: ALICE! Online Shop & Young Fashion

Alice is new and has already proven in the first shootings: She’s got power! Our photographers were thrilled and now it’s off to our model agency. No matter if Hamburg, Berlin, Cologne or Munich, we are looking forward to the first common jobs and castings.

Alice – Now in our model agency

 

How to become a model at 16: Modeling agency, measurements and jobs

If you want to become a model at 16, that is exacly the rigth age. Normally at this age you are still in school, so you have about 2 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 16?

Modeling worldwide: USA to Europe and Asia

Modeling with 16 years: All you need to know

If you want to be a model at the age of 16, then you have the perfect age to start in a modeling agency. Modeling agencies specialize in building talented youngsters, and you’re probably about to graduate at the age of 16. If you have graduated from school, then you have enough time to work as a model! Because it’s not just about jobs, as we wrote in the blog post about Model at the age of 15, you will also need a lot of time if you want to work abroad as an international model. Our modeling agency works together with many partners abroad and can therefore help you with an international modeling career, an unbeatable advantage compared to many modeling agencies. We work with renowned partners in New York, Paris, Milan but also in Asia in Tokyo and Shanghai. But for an international modeling career you need a lot of time, as just described. An ordinary stay with a partner agency abroad takes 45 to 60 days for you. During this time you work completely for the partner agency and for their customers. What is the advantage of working abroad?

International picture material for your model portfolio

If you work as a model abroad, you will come to photographers who have different styles and see pictures with a different eye. When you are back in your own country, these pictures will pop out of your model portfolio and you will see that you have international experience.

Also, it will come at some point, the better you are as a model, the higher your demands on photographers. At some point you will only work with the best photographers from your city, that’s not many, maybe 5 or 50, depending on whether you work in a German city like Berlin or in an international megametropolis like London. Most models do not come from an international megacity, but from smaller cities with 50,000 inhabitants or 100,000 inhabitants. There is not a single photographer with an international level here, so you need a modeling agency that can represent you nationally but also internationally. That’s the only way you can safely go the way that leads you to a profitable career.

You can already see how demanding the job of a model can be. We did not even talk about castings or test shoots or jobs with customers. Not only do you take care that you have a lot of ambition and motivation, you still have to make sure that you continue your education yourself. That’s why the school is so important to you! If you are ever in the small talk with international clients, photographers, make-up artists or stylists, then you should be able to keep up. What is happening in the US, what is happening in Asia? If you want to work as a model, then you definitely have to think outside the box and I also deal with other topics. At some point, maybe a shoot in the automotive industry or a moderation at a trade fair will be out of fashion for you. Then you have to be able to adjust spontaneously and flexibly to a new situation and a new topic.

Since you are 16 at the end of your school, you have the perfect age to start as a model. Last year, you can once again focus on building your model portfolio with local photographers. You can do first jobs as a model and gain experience first. If you have practiced for one or two years or have also done your first practical jobs, you are ready for foreign countries! Especially at a young age models are in demand abroad, because the faces are new and customers are interested in new faces. Who is new, is interesting! If you are an interesting guy, then apply to us at Cocaine Models!

Models who started with the age of 16+

16 is a really good age to start your model carrere. Below you can find some famous models who also started with the age of 16-18.

Candice Swanpoel

Candice Swanpoel the beautiful model from South Africa has been discovered by strolling over a flea market. At that time she was 16 years old. Before she had collected first model experiences in Paris.

Doutzen Kroes

When Doutzen Kroes was 18 years old she sended her pictures to some Agencies, just to earn some extra money. After her first try she had her model contract. Her name got famous when Star photographer Steven Meisel shooted her for the Cover of the italian “Vogue”.

Behati Prinsloo

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Model Castings in February 2019: Berlin, Munich and Cologne – Become a Model!

You want to become a model? Take your chance for the Model Castings in February 2019 and meet our Head Scout in Berlin, Munich and Cologne. Three dates, three chances for models all over Germany. PS: The Hamburg Casting comes in March! If you want to apply now for Berlin, Munich or Cologne, you can find all information here! You can find the casting form directly under the casting description.

Casting schedule for Berlin, Munich and Cologne

The casting is as follows, first you have to send us online your most important data and two simple mobile phone photos. Our Head Model Scout looks through all applications daily and sends the invitations including the address data to the location. This time our Modelcasting takes place directly in the photo studio. So we can get to know you personally and also shoot the first Polaroids of you and make the first small model videos – the whole package! Those who make it into our exclusive card index will start a new life.

Ideally, you are 15 to 19 years old if you want to start as a new model and have time to go abroad right after school! Because our model agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in the metropolises like Tokyo, Paris, Milan but also London, Los Angeles and New York. With us you have a strong management in Germany and a springboard into the international modeling career. We accompany you! You can find the registration for the casting at the bottom of the page.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Application and acceptance: How to apply for the Live Casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos you take of yourself with your mobile phone in daylight. Please do a portrait and a full body picture. Please make sure that the pictures are taken in daylight so that you can be seen naturally. Speaking of naturalness, for your application photos please don’t wear make-up and leave any styling. Wear simple black jeans, plain shoes and a white top for the photos and casting. Nothing to distract you! Once again briefly summarized.

  • 2 mobile phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, Kaiser
  • Outfits, black jeans, plain shoes, white shirt

With these four points you can apply for our Modelcasting in Berlin, Munich and Cologne and with a little luck you will get an invitation from our Model Scout! Invitations are sent within 48 hours. In case of rejection, no message will be sent.

Aour casting application for the last casting: 22. February Cologne

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Whole body

Minimum dimensions for men and women

The requirements for models differ for male models and female models in their body size, why is that so? As you can read in our article about Pret-a-Porter and Haute Couture, fashion collections in particular are cut to size by designers. This allows uniform fashion shows to be held later, but also showrooms and photo shootings. Due to the identical dimensions it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm smaller than men. If you want to take off as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. A minimum size of 185 cm applies to men models in model agencies. Ideally, you shouldn’t be over 6’8″. At High Fashion Models the figure should be slim, so you have the best chances to work for international high fashion brands. You’re more flexible as a Curvy model. But the body size should be similar. Here once again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up at the casting, as well as at the photos for your application, plain clothing is the be-all and end-all! You should also do without makeup, your hair should be open. If you want to work for us in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and above all no dyed hair! That’s why come to the casting absolutely naturally.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her now about our model casting on 13 April in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we could find four new talents! They were already allowed to make the first showrooms. As a Berlin model you can go a long way, even if your measurements don’t suit the high fashion industry. Apart from high fashion, there is a lot of potential: catalogues, online shops, advertising and much more. Especially Plus Size Models are gradually conquering more market shares.

In advertising, they are much more authentic, since their dimensions resemble those of the average German woman. Did you know that the average woman in Germany is 44 in size? If you know a beautiful girl or a beautiful woman, tell her about us now!

You want to learn more? Then check out our blog: become a model.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model – Handwritten over many months, with detailed research, simple steps and many insider tips for models! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and […]

Olga in our model agency – Italian model with sexappeal

Our new model takes the catwalks by storm – Olga. It already adorned the cover of the Velvet. The issue was about Richard Branson and other exclusive VIP news. Besides the Velvet Olga was already on the cover of the trend Privé and Glance. Depending on the light, she looks confusingly similar to US superstar Rihanna.

Olga – First photo spreads and covers from Milan

Velvet, Privé and Glance – Olga was already on several covers. Here are some of our personal favorites from Olgas Model Book

We love the Fashion of Milan

Did you know? In Milan you hardly have a day in the year when the thermometer falls below 0°C. A dream for models and much more pleasant than the cold London! Milan one of the most beautiful cities of Italy. Tourist magnet and fashion metropolis. Every year thousands of enthusiastic fashion enthusiasts come to Milan. Whether you just want to walk through the Corso Vittorio Emanuele or visit the Milan Fashion Week – Haute Couture to Prêt-à-porter in Milan you will find everything about fashion.

Linn for Dolce & Gabbana

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the Music video designer, Linn now had her first show in Milan for Dolce & Gabbana.

City and city centre: Milan’s zones

In Milan you can get lost quickly on your first visit. Between the small romantic alleys and the big shopping streets with their countless shops. Basically, Milan is divided into 9 zones. In each one you will find individual places, bars and also restaurants that distinguish them. Between the city kerm “Centro Storico” and the harbour quarter “Porta Vittoria” there is much to discover for you as a model! The 9 zones in Milan:

  1. Centro Storico (city centre)
  2. Stazione Centrale (Central Station), Gorla, Turro, Greco, Crescenzago
  3. Città Studi, Lambrate, Porta Venezia
  4. Porta Vittoria, Forlanini
  5. Vigentino, Chiaravalle, Gratosoglio
  6. Barona, Lorenteggio
  7. Baggio, De Angeli, San Siro
  8. Fiera, Gallaratese, Quarto Oggiaro
  9. Garibaldi, Niguarda

Shopping and shopping streets: The most beautiful galleries

If you are looking for the best shopping addresses, you will find galleries and shopping streets here:

  • Piazza del Duomo
  • The Galleria Vittorio Emanuele II
  • Corso Vittorio Emanuele II
  • Piazza San Babila
  • Via Monte Napoleone
  • Via della Spiga
  • Corso Venezia
  • Via Manzoni
  • Via Dante
  • Corso Buenos Aires
  • Brera
  • Corso di Porta Ticinese

Here a view of the world famous cathedral at Piazza del Duomo.

Mailand Skyline: From above

Milan’s best location from a bird’s eye view – admire the city of fashion.

Travel Vlog: Italy, shopping and fashion

Here is a small, nice personal Vlog from Jelka Lepever – Milan in 13 minutes!

Short trip to Milan? Cheap ideas for your weekend

Here are 11 things you can experience in Milan when you are travelling. The Clou: Free of charge or super cheap!

Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

Luisa x LANA Magazine in Paris: Spring is coming!

2019 is only a few days old and already there is a new magazine release with our Luisa! This time from beautiful Paris, with spring and looks for the coming weeks. The LANA Magazine appears throughout the Middle East. Here are a few excerpts from the current issue. Here you come directly to Luisas photos.

Photo gallery in LANA Magazine @ Paris

Pages in magazine

LANA Cover

Essen x Berlin – Restaurants in a metropolis

If you are on the road in Berlin all day long, it is only understandable that hunger will strike at some point. But what should you eat with so much on offer? Don’t worry, we’ve picked out some great locations for you. From a noble restaurant to a delicious snack on the corner – there is something for everyone.

#1 Orlando – Sicilian cuisine and wines

Our first recommendation is the Sicilian Orlando in Prenzlauer Berg. The place, where owner Giulia Paolillo welcomes her guests like friends, is at the same time a delicatessen, kitchen for individual catering and location for relaxed events and family celebrations. There you can buy delicious wines, delicious caponata, coffee and homemade olive oil. Anyone who loves a culinary trip to Sicily is in the right place.

#2 India Club – From curry to other Indian specialties

Near the Brandenburg Gate, at the back of Hotel Adlon, the most elegant and exclusive Indian in town awaits you. Set in the British colonial style, tasty dishes with lots of vegetables, chicken and lamb await you. Of course, only meat of the highest organic quality is used. In a real Tandoori oven made of clay you get the most delicious and varied Indian dishes refined with the most diverse spices of Indian cuisine.

#3 The Bastard Berlin

Yeah, you heard right. The bastard is regarded as one of THE meeting places for a good meal. Breakfast is particularly popular there. On weekends, visitors usually queue up and you have to be lucky that someone gets up. The waiters politely ask that other guests be allowed to join them at the tables. The audience is, typically Kreuzberg, colourfully mixed and international. The breakfast menu is comprehensive, very varied and appealing. There are scrambled eggs, cheese and sausage as well as vegetarian and vegan breakfast dishes and delicious cakes. The homemade brioche are a poem – try it with cream cheese and jam. The coffee in the bastard is excellent. Apart from the long waiting time, the bastard is definitely worth a visit, as the breakfast variety is hardly comparable to that of another restaurant. So off to the bastard in Kreuzberg.

#4 La Stella Nera – Vegan and Varied

Don’t worry, for our vegan readers we have also found a mega location, the La Stelle Nera in Berlin-Neuköln. The menu offers you an unforgettable experience of Neopolitan pizzas from the wood-burning oven. Of course everything with high-quality, organic flour and, if you like, with vegan cheese or vegan salami. If you don’t want pizza there is of course, as usual with Italians, delicious vegan pasta. The pasta is also made completely in-house to ensure that no animal products are used. La Stella Nera also offers other Italian delicacies such as antipasti, salads and of course the finest homemade desserts. Créme Caramel, for example, is a vegan cream-caramel pudding with orange sauce, which is very popular with all guests. If you like it traditional, you can also order a vegan tiramisu for dessert. However, it is important to know that if you want to eat there, you should reserve a place beforehand. La Stella Nera is quite well visited and so spontaneous is the chance that you won’t get there.

#5 The best Döner in the world – Mustafa’s vegetable Kebap

Kebap fans watch out – nowhere is there a better kebab than at Mustafa’s vegetable kebap. We don’t make that up, every day hundreds of enthusiastic doner fans go to the snack bar at the Mehringdamm. For many this is even the only reason to come to Berlin. We constantly hear that people drive from the airport directly with suitcases to the popular snack bar to treat themselves to a kebab – unbelievable. However, you can’t reserve a seat there in advance. If you want a really tasty doner kebab for just under 3 euros, you have to allow for about 45 to 60 minutes of waiting time. However, every visitor can only recommend that you do this, because it is really worth it.

Berlin – You have to experience these 7 locations!

Berlin, the beautiful capital of Germany. In such a huge metropolis there is something to discover around every corner, from a small curious bar to a crazy flea market with a karaoke event. To coincide with Fashion Week, we have a few locations for you that you must visit to make your time in Berlin even more exciting.

flea market at Mauerpark

Everyone knows a flea market – here a few old cassettes from childhood and there a few dusty books. But if you want to have a special flea market experience, you have to check out the popular flea market at Mauerpark. Every weekend people flock to the location to get cool rarities, fashion, bags, design, vnyl, jewellery and much more. Apart from an incredible variety of things you can buy there, it also offers fun karaoke events every Sunday. There you can show what you can do in front of over 1000 spectators.

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Missing the Sundays at #Mauerpark! 🌝 Haven’t been in a while and won’t go much this winter beside the month of December I guess, as cumulating the week job and the full Sunday at Mauer is quite a lot. Plus I got a lot of work on the website side! Already 50+ products listed ✨, but that’s not even a quarter of what I have. It’s kind of funny to put a number in front of my stock of #magic #jewellery! Earrings are tiny, who would have guessed that I have already so many?! Special ❤️ to my Sunday Mauerpark #bestmate @mayakennedytrepat from @mayastreasures_! Can’t wait to see your new treasures 😘 #jewelry #flohmarkt #flohmarktammauerpark #sundaymood #summerthoughts #marketlife #marketgirl #berlin #earrings #jewelrygram #instajewelry #onlineshop #comingsoon

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The Television Tower at Alexanderplatz

Yes, it’s maybe one of the 0815 things you can do when you’re in Berlin. However, we can only recommend it to you – the television tower at Alexanderplatz. Berlin from above is nowhere better to experience, simply to Alexanderplatz, drive up and 360 degrees experience the big city. Also we can be inspired every time again to experience this view. Depending on the time of day, you may have to wait a while, as the rush can be quite high, but we assure you that it is worth waiting.

visit the most beautiful square in Berlin – the Gendarmenmarkt

Berlin’s most beautiful square in the historic centre of the metropolis is the Gendarmenmarkt. Anyone who is a fan of architecture and a breathtaking atmosphere should definitely pay a visit to the Gendarmenmarkt. The German cathedral alone is worth a visit. When you enter the cathedral you can see an exhibition of the German Bundestag. On the development of parliamentary democracy in Germany. The French Cathedral houses the Huguenot Museum. The French Friedrichstadtkirche is still in the lower part of the building. A must see for every culture fan.

Time for Mustafa’s vegetable kebap at Mehringdamm

No snack is as famous as Mustafa’s vegetable kebap. For 2.90€ and a lot of patience you get the “best doner kebab in the world” at Mehringdamm. Unbelievably many people even come to Berlin especially for this or come directly from the airport. However, the average waiting time is about 45 to 60 minutes. So it’s best to take a snack with you while you wait in line, because it’s pretty crowded every day. All we can do is tell you it’s worth it! Mustafa’s vegetable kebap is something you should not miss.

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Finally! #mustafasgemüsedöner

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Shopping Time in the KaDeWe

If you are already in Berlin, you must also visit KaDeWe – Berlin’s most famous department store. Who doesn’t love shopping? We wouldn’t know where you’d have more fun shopping than at the KaDeWe. From Armani to Adidas you will find a huge variety of brands where you are guaranteed to find what you are looking for. But keep in mind that it is not the cheapest department store, as it is also one of the most expensive department stores in Germany. Although there are no Chanel, Prada, Gucci and co., there are other upmarket brands. But even if you don’t want to buy anything, the KaDeWe is worth a visit, even if you just want to admire the incredible architecture.

The Berlin Dungeon – The History of the Capital as a Horror Story

Anyone who wants to experience Berlin’s history in a creepy and exciting way is in the right place at the Berlin Dungeon. 11 interactive locations in the Dungeon with professional actors take you on a journey through time. There you will experience important milestones of Berlin history in horror style. Once inside, there’s no going back. So think carefully whether you are ready for it, we can only recommend it to you!

Meeting Beyonce at Madame Tussauds

The famous wax museum can also be found in Berlin. If you’ve always wanted to meet Johnny Depp, Angela Merkel or Beyonce in person, you’ve come to the right place. By the way, Madame Tussauds is not only to be found in Berlin, but also in a few other metropolises of the world and everywhere it is a different experience. So you should travel to London, Amsterdam, Vienna, Hong Kong or Hollywood and take a trip to Madame Tussauds.

10+ fashion advertising agencies in Germany

Advertising agency – There are advertising agencies like sand on the sea, but advertising agencies for fashion? As a casting agency we work with agencies all over Germany. Here, too, there are good contacts for fashion designers. Also in the agency sector there are experts and specialists for lifestyle topics and companies in Germany. Whether Berlin, Hamburg, Düsseldorf or Munich, there are good contacts in every city. Since we have many friends and customers who are always looking for a good fashion advertising agency, we have put together a small list of 10 advertising agencies from Germany. In the following list you will find the various media agencies that are primarily concerned with fashion.

Media agencies with fashion / fashion experience for marketing & design, Co.

Social Media Management. Content Management All technical terms for us: Finding the perfect advertising agency is therefore not always easy. Especially the imagination of the agency, regarding its own brand identity, plays a decisive role. Does my agency understand me? Concept, idea implementation, project management, reporting – all this is important for the success of an advertising campaign. Fashion, fashion, are special: a trend- and fashion-conscious target group, fast media, lots of information… and yet the campaign should be a success! The experience of the advertising agency in the fashion industry makes the decisive difference. Here are a few agency tips as a list:

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Dreispinger Agency in Berlin

Kurfürstenstr. 33 in 10785 Berlin, Berlin

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Out to Lunch Düsseldorf

Luegallee 57, 40545 Düsseldorf, North Rhine-Westphalia

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Forte advertising agency Hamburg

Steckelhörn 11, 20457 Hamburg

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Lukinski Advertising Agency

Hansaring 1 in 50670 Cologne, North Rhine-Westphalia

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GoodMenGroup Media Agency Munich

Hofmannstraße 7B in 1379 Munich, Bavaria

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bmh Advertising Hamburg

Michaelisstrasse 22 in 20459 Hamburg, Hamburg

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Fashioncom Agency in Munich

Nymphenburger Strasse 84 in 80636 Munich, Bavaria

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The perfect agency for Social Media, Marketing & Lifestyle

Today, information is faster than ever. Whether Facebook, Instagram, your own company website, the online shop for many customers: media are complex, especially for lifestyle & fashion companies. Advertising agencies today also deal with various sub-areas. Be it the conception at the beginning, the brand, the company, classical marketing or even new fields such as online and content marketing. A full-service agency is an investment, but it finally saves a lot of time and energy.

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luck Berlin

Göhrener Straße 2, 10437 Berlin, Berlin

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Social Media One

Speditionsstraße 15a in 40221 Düsseldorf, North Rhine-Westphalia

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Gina Anders

Hohenzollernstrasse 112, 80796 Munich, Bavaria

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Iconista Creative Network

Langenfelderstrasse 93, Old Cigarette Factory, 22769 Hamburg

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Reingold

Bartholomäusstraße 26 in 90489 Nuremberg, Bavaria

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The Fashion Network Group

Branch office Weidestraße 128 in 22083 Hamburg, Hamburg

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Ofstone

Ismaniger Strasse 65, 81675 Munich, Bavaria

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Two Agency

Löricker Strasse 1, 40547 Düsseldorf, North Rhine-Westphalia

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Gina Anders – Advertising agency

Hohenzollernstrasse 112, 80796 Munich, Bavaria

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58grad – Strategy and Communication

Montgelasstraße 8 81679 Munich, Bavaria

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Overview of media and communication agencies for fashion

This small list of different advertising agencies is based on top search results and includes various media agencies for fashion and fashion on the Internet. More suggestions to the topic Mode Werbeagentur (Link) provides Google. Of course, there are also different specialists for different areas. We recommend to always respect the serious appearance of the respective agency. Further recommendations can also be found at the advertising agencies in Germany. Here you can find our services as Media agency.

Fashion Show – Fashion, Designer and Fashion Weeks in Germany

You have to organize your first fashion show in Berlin, Hamburg or Munich and don’t know where to start yet? In our small agency 1×1 for models and designers you will find all the important points you need to consider when planning a fashion show. From the first model casting to the rehearsal before the show. As an agency we have already accompanied several fashion shows, among others together with Daab at the Mercedes-Benz Cologne Fashion Days. Based on our experience as young designers we not only want to give you tips for planning, but also a small checklist!

Fashion show definition – What is a fashion show exactly?

fashion show according to Duden – catwalk, runway, fashion show, …

A fashion show is defined in the Duden as “an event at which the latest fashions are presented”. This is very broad. Closer illuminated is a fashion show the presentation of fashion collections in a certain staging. The collections of designers and labels are usually presented seasonally on the catwalk by models. The staging of the fashion show can be determined individually, there is no generally defined procedure. As a rule, a fashion show ends with a repeated, fast appearance of all models of the show and the “bowing” of the designer to the audience. The audience can be either the general public or an exclusive circle of invited guests and/or the press. As a rule, however, every fashion show focuses on a few key points in the organisation of agencies:

  1. Needed List – All details of planning / PR / Show in highlights
  2. Model Casting – The perfect models and measurements for the fashion collection
  3. Choreography – A detailed planning of the individual “pictures” (scenes)
  4. Public Relations – We inspire the right people from the label
  5. Rehearsal – Final dress rehearsal for all models of the fashion show
  6. Fashion show – The big moment for fashion designers
  7. Press work – After the show is before the show!

Famous fashion shows in Germany

Fashion shows take place in many cities in Germany. Especially well known for fashion shows in Germany are the fashion cities of Munich, Berlin, Hamburg, Düsseldorf and Cologne.

Fashion Show Munich – Secret Fashion Show

One of the well-known fashion shows in Munich is the Secret fashion Show in Munich. This is organised by the Mplus Agency and takes place in May and October.

Fashion Show Berlin – Mercedes Benz Fashion Week

The fashion metropolis Berlin is known for the Mercedes Benz Fashion Week. One of the hottest shows every season is the fashion show by Guido Maria Kretschmer. The sympathetic designer is also known from the TV format “Shopping Queen” on VOX.

Fashion Show Hamburg – A+ Fashion Days

The Plus Size Fashion Days in Hamburg are organized by the team of the Kurvenrausch Blog. Kurvenrausch organises fashion shows, beauty events, re-styling campaigns and more in Hamurg.

Düsseldorf Fashion Show – CPD & Platform Fashion

The CPD fashion fair is held regularly in Düsseldorf. Düsseldorf is THE fashion city in NRW. The CPD regularly attracts numerous fashion enthusiasts and retailers. The Fashion platform in Düsseldorf is also popular in the fashion industry.

Catwalk music for the fashion show

Besides mixtapes from DJ’s there are also fashion shows with live music. One band that is known for fashion show music is for example B.O.X.E.R. They already stood for shows of different designers on “The Catwalk”…

Catwalk: Haute Couture & Pret-a-Porter

More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

Fashion show agency – success for the new fashion collection

If you want to organize your first fashion show and you still need help for a full success or you want to put the whole project into firm hands, it is recommended to hire a fashion show agency.

Sabina for CM: Model Book 2018 – Welcome!

Oh my God – Summer Look! Sabina is super new to us. With 175 cm and a size of 34/36 she has not only for the German market great model measurements. More of Sabina you can find at Instagram or here in Sabinas Model Book.

Photos from Sabina’s Model Book 2018

 

Magazine Cover! Sabina on Dutch cover

Sabina does not only shine on jobs, she was also already printed on one or the other fashion magazine cover, like here:

Our first Insta story with Sabina

More from Sabina you can find on Instagram!

Our cute New Face Franziska: Classy and elegant

Parallel to Fashion Week we invited our New Face Franziska to Berlin. In Berlin-Mitte, on Museum Island, we had the perfect location to present our young talent in a completely different light. With two photo shoots and this new video from our videographer Robin Platte. Franziska is a real cutie! Although she is still very young, she is already very professional in her work and shows absolute motivation and commitment to become a model. Of course, as a model manager and model agency, it is a pleasure to meet such fresh talent in Berlin and get to know her for the first time, just like me. Franziska has strong prerequisites to really get off to a good start as a model. From fashion magazines, catwalks, photo shoots to videos for fashion companies. We and our partners see great potential in Franziska and that is why we were very pleased to welcome them to Berlin. But enough written, pictures say more than a thousand words!

Calm Fashion Showreel: Franziska

Our curved queen Camille: Curvy Model in Berlin

Charming! Camille is very British, so we are all the more pleased that we were able to win the Hamburg model as a partner in Germany and management. Camille is Curvy Model and brings in all shootings, every single look absolutely ontime. We are very pleased to be able to work with her. Especially the plus size market for oversize and curved models is growing more and more and needs new talents like Camille!

Our Creative Arts Director Oliver Rudolph spoke about the trend and the tendency towards curved models in an interview with the fashion magazine FIV Magazine a year ago. VIPs are also looking for Curved Models for jobs on TV, but fashion bloggers like Riccardo Simonetti are also at Fashion Week looking for great Plus Size Models for their Hamburg fashion show. Accordingly, our customers are increasingly sending us requests and enquiries as to whether we have a beautiful curved model for the next photo shoot. Now we have it!

Camille is our first Curved Model and we are very happy to support her as management in building her model portfolio as well as her career. Camille’s first fashion video, shot together in Berlin, can now be found on our YouTube Channel! If you don’t want to miss a video, follow our modeling agency on YouTube.

Find more of our beautiful Camille in Camille’s sedcard!

Commercial Showreel with Curvy Model Camille

You want to be a model in Hamburg?

You always dreamed of modeling? Then take your chance now and apply to our model agency for great jobs in Hamburg! Photo shoots, video shoots, catwalk, as a model you can see a lot of the world! But first it’s about the construction of your model folder. Read more about: Become a model. Our model agency (“Top Recommendation” / Bravo Girl 2017) and photographers will take first-class care of you. In our international model agency, it’s about more than just job placement. We invest in our models, with photo shoots, video shoots but also our model coaching and trainers. A concept that is unique in Germany. You learn a lot about personality, acting but also the life of a model.

The perfect start to a modeling career. If you have international dimensions, you also have to work abroad, in the big fashion capitals, from Hong Kong to New York and Paris. Read more: Model abroad. In the big megacities, there are very good jobs but also a lot of competition. We make you fit and help you to make the perfect start to your modeling career. Apply now for our agency as a model in Hamburg: Model Application.

Our next Superstar: Luisa

The next Cara Delevingne? This is not a quote from us but a quote from Chefscout of one of the biggest model agencies in the world. Based in New York, Paris and many other cities. Luisa is New Face and just got back from the USA. She was there for a year and learned a lot about life and the country. Now she is back in Germany and we start her modeling career. This includes not only first test shoots and videos, but also castings for international agencies to prepare for life as a model in the big world. Very rarely, the scouts of the biggest international agencies visit our model agencies in Berlin or Cologne to meet some of our models, selected and selected. What is such an internal agency casting about? For months and even years in advance, the world’s largest and most renowned agencies have secured the option for young models. Whoever has absolutely great talent will be confirmed years in advance for one of the major international agencies.

Until then, we as the parent agency will take care of the construction, organize shootings, jobs, coaching and much more to prepare the model for work in one of the largest agencies. Here one makes it on the big magazines and partly also on the covers, wow, Harper’s Bazaar, Elle, to name only a few names. If you have so many visitors to the house, there is a good chance that you will meet with rejection, also due to small details. Perhaps the hip is 1 cm too wide or on the shoulder. Maybe there’s already someone of that guy in New York, Milan or Paris.

But sometimes, you manage to get a head scout out of the role in such a way that he can only rave. Amazing. Fantastic. The next Cara Delevingne! Luisa is extremely motivated and makes great efforts, has the perfect conditions not only in moderation and figure but also in personality. We are extremely pleased to represent her as a parent agency and to take the step into a modeling career with her. In Berlin we produced two videos directly, with her in portrait, alone and focused and with her model colleague Hannah, of whom we recently reported about her new video. Here is Luisa I Fashion Video from Berlin! If you want to see more of yourself, look in Luisa’s model portfolio now.

If you don’t want to miss any video of Luisa and also no video of our other models and men’s models, then check out our Youtube channel now and follow our model agency on YouTube!

Beautiful & Classy Model: LUISA

You want to become a model in Berlin?

If you want to become a model and want to stand on the catwalk or in a professional photo set yourself, then you can apply now in our model agency as a model in Berlin! We place first-class jobs and renowned customers of our network, we help with your construction with recommendations of a model agency, from your model book up to test shootings with good photographers in addition, with Coachings about personality, acting and of course also fashion shows and running styles around Haute Couture and Pret-a-Porter. Our photographers and our booking team will give you a professional insight into our model agency from the very first minute.

With us you can create models for online shops and well-known customers, there you show new collection pieces for the online shop but also for social networks like Instagram or Youtube. The better you get, the more complex and demanding the jobs become. E.g. videos for YouTube or even entire commercials, e.g. for streaming portals and for television. Read more about becoming a model here. When you finish school, you will have the chance to work abroad, in the big fashion cities, from Shanghai, Shenzhen to Los Angeles and New York.

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Zoe: Elegant & Classy Model in Berlin

The new video of our New Face Model Zoe! She has an absolutely strong expression in her face, performs first-class in front of the camera and is not only great for photo shoots, e.g. for online shops or lookbooks, but also in front of the video camera Zoe is an absolute eye-catcher. With her new and second video Zoe shows how strong she can perform in front of the camera. Their look is international. She herself comes from southwest Germany and visited us for this photo shoot in Berlin. As a model agency we also organized our big model agency casting parallel to Fashion Week. Before the casting we went to the video shooting with our Zoe. span>

More from here you can find in Zoes model folder. If you don’t want to miss a video of Zoe but also of our other models, then follow our modeling agency on YouTube!

Elegant & Classy Model in Berlin

Miss Long Legs: Michelle! New Showreel

If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.

With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.

Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!

If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Spring Showreel ▶ Michelle!

Youtube Highlight July 2018: On the way to becoming a top model

Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!

Hot! Our Curvy Supermodel Camille + Requirements, measurements and castings

While Angelina Kirsch is looking for her new Curvy supermodel on RTL2, we’ve already found ours! Wonderful Camille. She’s a real gold piece, or even better, a diamond! Because how often do you as a model agency have the luck to find a young model who is not only super committed and motivated, but who also has the perfect conditions as a curvy model. With her size of 42 she has great dimensions to work for fashion but also generally in advertising.

Curvy Models: Upcoming in fashion shows, TV and advertising

We have received a lot of questions in the last weeks, also now again about the TV show, mostly:

What are the Curvy Supermodel requirements?

people for TV shows are of course cast much differently than models for an international agency. In TV and television, the focus is on people who go out of their way, polarize and ideally offer viewers an entertaining evening every week. In a real model agency, however, you are not booked to tell exciting and personal stories or to get more reach through disputes. Model agencies are all about professional posing so that pictures can be taken quickly and the team can continue with the next outfit. No one needs to stage themselves or tell private stories, here it’s all about your skills! Basically, TV casting shows and model agency castings differ in that people are selected for television who stand out due to strong emotions or a lot of speech. The requirements in a modeling agency, on the other hand, focus on your talent and skills as a model.

In principle it is important for you as a model that if you want to work professionally as a plus size or curvy model, you are looking for a management that does not plan with you for a show series but 4 years. So that you can develop step by step, your model portfolio gets better and better, you can gain real experience through real jobs and thus become better and more self-confident. With fixed contact persons and also confidence in you, if it does not run so well at the beginning.

Camile @ Berlin Fashion Week: Video

Become a Curvy Model: Prerequisites, conditions and requirements

As you just saw, the requirements for TV castings and real castings in a model agency differ. There are also ideal sizes for Plus Size Models. As a Plus Size Model you should have at least a clothing size of 42, even better 44 or 46 for female models. Let’s take a look at the details of the requirements for Curvy Models

Prerequisites: Plus Size / Curvy Model Dimensions: Size and confection

The market for female Plus Size Models is much larger than that for male models. That is the first criterion. Why is that so? Of course, women are much more fashion-oriented on average. Since more women are interested in fashion and also consume it, female models in particular are booked for photo shoots and advertising films.

As a Curvy Model you need the size described above which ideally is 44. But you can also work with a 42 or 46 as a plaster model. If the customer wants to book a Class Plus Size Model, it is especially because he is looking for women with curves for production. This means it is an advantage to have real curves, not just a little bit of baby fat. Did you know the average woman has a size of 44! These women are therefore looking for people in magazines, advertising or online shops with whom they can identify well.

Unlike a high fashion model, the height of a Plus Size model is less important. What is the reason for this? As a high fashion model you also work in many showrooms and for fashion shows. The grid is very narrow here, since the competition is very large. Women must also always match the male models, with high heels. At the end of a fashion show, a uniform line is to be created when one considers over the heads of the models. This ensures harmony in the show and more focus on fashion. Curvy Models are currently booked mainly for photo shoots and commercials. This makes it possible to become a Curvy model even without a body height of 176 cm, due to the lower competition. As a Curvy model you can also work with 174cm, if the other total package is right.

If you are completely satisfied with your curves and like to show yourself, like fashion and trends, then consider applying as a model! The market is relatively new and the competition is not so big, take your chance!

You can easily measure your own measurements and size yourself here: Model Dimensions: Requirements and size

Conditions to become a Curvy Model

As with any model, you need self-confidence! You must like your body, your curves, yourself! Because as a model you are not only in front of the cameras, but you are also often enough a role model for young people but also for older people. In campaigns, you stand for a healthy lifestyle or a fulfilled life, for example. Whether it’s for Instagram and we’re talking about fashion or insurance and you’re happy driving a sports car on the beach. Emotions have to be honest and authentic. In order to master this, one must know one’s body exactly, one’s own abilities but also one’s own facial expressions must be constantly controlled. With each individual photo, click, click, click must be both the posing sitting as well as your facial features and emotions. To combine all this on one point and to deliver professionally, focused in a shooting date, is really a high art. The A&O for Plus Size Models but also for models with sizes 32, 34 or 36 is your own body feeling and that you are happy and satisfied with yourself.

Requirements for castings on the job

When you go on castings or jobs, clients expect absolute professionalism from you in a job. Professionalism as a model contains many different aspects. This includes, for example, preparation for a job. You have to go to bed early enough, maybe even plan your trip or have just arrived from the airport and are at Hotel Check Iin. No party, no sightseeing, you prepare yourself for the next day and your job, so that you appear with absolutely fresh skin, a smile on your lips and no circles around your eyes on the set and during styling. Again, you have to prove that you should ideally be at the location 15 minutes in advance, you can drink a little water or write a few messages to your friend. It is important that the production can always count on you, just like your model agency to push and advance you even more with the customer.

Yes, as a Curvy and Plus Size Model you have to be able to do quite a lot and they demand a lot from you, but you can see a lot of the world! Shootings, nice people and people, creative arts directors, photographers, videographers, other models, designers or even employees from marketing and models who become friends. As a model you can expect an exciting life, if you are very committed, diligent and also a little bit lucky with the customers. Because there will always be competition! That’s why you have to work hard and not assume that you can automatically live from modeling. This requires a lot of effort and also some investment, e.g. in your model portfolio.
Become

Plus Size Model

If you liked all this and now you want to become a model or know a good friend who should definitely become a Curvy model, then we would be very happy about the application! With our model agency we not only work in Berlin and Cologne, our models work internationally and also in cities like Milan, Tokyo or Los Angeles. We are very happy about new talents and your trust in our model management. For a common future and a secure and reliable agency with a worldwide network for your development.

CM goes Fashion TV – Videos from Berlin, Paris, Stockholm, New York

Another new, mega deal! Cocaine Models goes Fashion TV. See our models worldwide on Fashion TV! Thanks to our in-house media production, we provide our models with a good model book (photos, videos, introduction, Polaroids, etc.) as quickly as possible. This also includes first-class fashion movies to see our models in motion, with facial expressions and emotions. Perfect for our customers!

All CM Videos now via TV, Smart TV, Notebook or via App – wow

Since July 1st our videos are now also officially on Fashion TV, making us one of the few model agencies worldwide, which makes the international channel, which runs in many trendy clubs or lounges, perfect! We are very pleased about the cooperation. As a result, American news portals are naturally also becoming more and more aware of our model agency, as here in the article by MSN about our international supermodel Chand visiting Germany (including interviews about models, jobs, sports, nutrition, and much more).

Chand on Fashion TV: Model Life

If you want all videos first, then follow our Modeling Agency on YouTube!

24/7 Live Stream of Fashion TV

Fashion TV: 24-hour fashion, supermodels and music

Fashion TV represents the world’s best haute couture brands. Gucci, Prada, Dior, Dolce & Gabbana but also Vogue, Elle or the Cosmopolitan publish their fashion videos here on FTV, sometimes even exclusively. Fashion TV can be received worldwide on TV devices but also streamed on your mobile phone via app or simply on your notebook.

The station runs at many hotspots worldwide, from chic and luxurious restaurants in the city centre to model agencies like ours. In Germany we are the very first model agency to be asked for. For us, this is an incredible confirmation after only three years. This is not only the second time that Bravo Magazine has voted us one of the top 10 model agencies in Germany this week, but we are also making good progress worldwide!

Working in Milan, Paris and New York

In September the new Placement & On Stay season for our young models starts. Placement means that you are represented by another agency, many of our models then fly to the respective cities for two months to be there to do castings but also to be quickly available for jobs, so On Stay! For many of our young girls this year for the first time they are going abroad to work after they have successfully completed high school or high school. Maybe you will soon see Lea, Luisa or Nicole worldwide on Fashion TV, with new great videos! If you want all videos first, then follow our Modeling Agency on YouTube!

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

Sexy Showreel – This is our New Face Louisa in Berlin

Ulala. Cute, sexy, Louisa! Louisa brings with her measurements strong conditions for a good start into a national model career, because at first we concentrate on Germany! Louisa is a new face with real potential for the coming years. We met Louisa at our casting, we were immediately enthusiastic about her. Her face has very international features, both European and a little Latina. Louisa is super suitable for urban sports brands but also for fashion and current trend collections. How good, you see here in her new Youtube video! If you don’t want to miss a video of her but also of our other models, then follow our Modelagentur on YouTube!

You can find more of her, current photo galleries and the video in Louisa’s model folder.

Sexy showreel by Louisa x Cocaine Models