Virtual Avatars Interview! 6 Questions about VR Models: First Jobs & Campaigns

Virtual Avatars – Over a year of development, investment, hard work, phone calls and of course creative concepts, that’s how long it took until the idea of Virtual Reality became reality. In spring it finally happened, the first virtual fashion show of MarcCain at the Berlin Fashion Week, with our Zoe and three other digital avatars, developed especially for the brand. After that, “diversity” was extended to another area, digital people, in Buffalo’s new commercial and online campaign respectively. After the first jobs, commercials and the first virtual fashion show, we met our Head of Creative and owner for an interview. How is virtual reality, how are the virtual avatars received in the first weeks?

VR in advertising: It’s all about entertainment!

Virtual Reality has never been as big in advertising as it is today. At the latest since the movie Matrix, by the way, 3 new parts are being produced, the real and the virtual world are mixing more and more! Today we spend many hours in front of the smartphone and just like Hollywood, it is almost always about entertainment. If you have a good story to tell, you want to hear more about it! Even with virtual avatars, it is ultimately the story that makes people interested little by little and makes, even to followers.

For marketing agencies, advertising agencies, a completely new way to implement ideas. No matter if light, gravity, locations, with virtual models there are no limits anymore. We in Europe go one step further, we not only develop our own digital avatars, we also develop digital avatars for brands, as mentioned at the beginning. How will the world change by 2030? VR will be a part of it.

It’s all about entertainment!

Now we learn more about the first VR jobs and projects with Zoe & Ella, our virtual models, from Stephan Czaja (CM, owner):

Why Virtual Reality?

How did the work with virtual models come about?

Technologies have always been interesting for us, besides our model agency we also have several software tools. Accordingly, we are always looking for new solutions when it comes to fashion, advertising and marketing. Everyone knows how much Instagram and influencers have changed the world. Although no one knows exactly where the person lives, what they are doing, whether the picture is current, there are accounts with millions of fans. At the same time, digitalization is increasing more and more, processes can be automated, possibilities for artificial intelligence play an ever greater role. Why not use these mechanisms in the fashion industry, in marketing and advertising?

Until now, there was only one Creator, from Los Angeles. Almost as new as us, but which started about a year earlier. Of course, with sufficient capital from Silicon Valley. Unfortunately, we didn’t have that and accordingly it took us a little longer.

At the beginning of the year it was finally time for the first virtual fashion show with four virtual and eight real models, all in a fashion movie. After that, we continued with a diversity campaign. Four absolutely unique models and influencers, plus one of our digital avatars. Right now we are talking about new ideas, e.g. also trade show concepts and presentations. But our next concrete project will be the first publication in a fashion magazine. We have just set up the team for this, in the classic way with photographer, stylist, make-up artist and social media representative. Everything that goes with it.

Read more about the campaignhere : Buffalo ‘Bolder than Ever’.

What do customers say about VR ideas?

We are the first VR agency in Europe, so every job is the very first of its kind. Individual challenges, teams, ideas and deadlines. How did clients react to VR in the beginning?

Not only in Germany, we are the first in the whole of Europe! Interestingly, also with cross-border cooperation, between Israel and Germany. So also quite fitting to the concept of Europe!

Honestly, the customers are still very, very reserved! In Los Angeles, of course, you have your finger on the pulse of time; here, new ideas are taken up and implemented immediately. In Germany, it takes a little longer. Customers are sceptical whether you really need something like that. But skepticism always prevails at the beginning. While in the USA campaigns are made at the same time with high fashion brands from the haute couture, here you need a lot of time and explanations. Do we really need it? Does anyone want it?

It’s always the same with new technologies. But that doesn’t stop us from bringing new ideas to the world! As you can see in the US, it can work. What we need now are simply first movers, trendsetters.

Avatars, avatars for brands and e-commerce

What are the advantages of working with virtual campaigns and models?

I wouldn’t say advantages directly, rather a different type of production, which in turn brings with it completely different prerequisites.

Let’s start with the classic customer in online retail, for example. Every new season, garments are produced, shipped for weeks in containers, then distributed from the central warehouses to the individual boutiques. In between, the photos have to be produced, which is usually in a very tight time window. If the photos are late, the garments cannot be advertised and sold online. Not just online, of course, but throughout the offline world as well.

Our technology goes even further. On the one hand we have the virtual models, on the other hand we can completely digitize garments but also all other products, usually with only three photos. Even the fabrics, patterns and colors are absolutely authentic. Even the gravity of the clothes is calculated by us. The big advantage is all too that customers can produce their media quasi already directly with photos from the production. So while the garments are still on their way to Europe, the media for marketing and advertising are already finished.

Let’s stay with the classic online shop customers, 20 garments are still relatively easy to produce, 2,000 already more difficult. If you assume that with high quality maybe twenty are produced per day, it takes 100 shooting dates until everything is ready. We calculate everything via server and accordingly 2,000 garments would be done quickly, with different posing, light settings and more. Of course, it can also be done less elaborately, such as simply with a white, plain studio background. Likewise, different perspectives can be changed.

Then another advantage, because at photo shoots can always drop out a person. With assistants perhaps still manageable, as soon as it comes to photographer, make-up artist, stylist, model it becomes more difficult. After all, the entire production often depends on the work of a single person. Productions with virtual models or digital avatars, on the other hand, are completely free of time and place, which makes such photo shoots extremely flexible and minimizes the risk of something going wrong.

Here directly the next advantage, production and photos can be post-processed. In regular photo shoots, the results are there and must be accepted as they are. New perspectives, angles are not after producible without that the entire team must be booked again.

Produce virtual campaigns

What is the process like, from the initial idea to the concept to the finished campaign, how does a photo shoot with virtual models work?

In principle, the rough process is the same. We create a concept, this is implemented and used in the end in media and advertising.

But what is very different is the complete freedom that you enjoy here. You are not directly dependent on locations, even a desert shoot is feasible in the depths of winter. We can travel to all kinds of places, like a museum recently in our diversity campaign. Without ever really having been there!

This of course makes creative processes much more intense, freer

However, the other mechanism around production is the same. Targets are set, then work is done to meet them.

First virtual fashion show in Berlin @ FW

You had the first virtual fashion show with the German fashion giant MarcCain. How is such a fashion show with virtual models organized?

We had several special features right away. Perhaps briefly this aspect: for the fashion show our Zoe was booked, so a digital model, a virtual avatar, whatever you want to call it. In addition, three new avatars were created, especially for the client and for this fashion show. A special challenge besides all the work, but a real fun! After all, everything that was thought, said or philosophized can be implemented here. In cooperation with a Berlin production company, we were actually in four different virtual locations.

Similar to a photo shoot, the digital fashion show is not very different from the previous one in terms of organization. We have to think about the location, or the setting in the background. Suitable faces have to be found, the new parts of the collection have to be ready, as well as accessories, even if it is only in digital form. Then there is the planning of the music, the sequences, choreographies, length, everything that belongs to a fashion show.

As a fashion show agency, we have of course already some experience here, among other things, we organized the last final show of the Berlin Fashion Week. A big event with a 20 meter long swimming pool catwalk. Of course, we let all this experience flow into new, digital and virtual projects.

Read more about Chain @ Moscow FW fashion film and MarcCain @ Berlin FW fashion show here.

Future VR in media?

Forecast: How do you think virtual models will change the fashion world in the coming years?

Let’s just say, by 2030, 20% of social media accounts will be virtual. It’s not just about “influencers” and “models.” Digital avatars will also take on the role of presenters, introducing new products, perhaps doing the next briefing on long-haul airline flights. There will be more creators and more brands using virtual avatars for their marketing purposes.

Hayley Hasselhoff x CM! Curved Model from LA – now in Germany

Hayley Hasselhoff – Now on CM! Hayley Hasselhoff was discovered early as a curved model by Ford Models. Since then she has been working as a successful plus size model in the USA. Now Hayley wants to do more in Europe, especially in Germany, and that’s how we came together! The name “Hasselhoff” is a real trademark in Germany, reason enough for her to come to Germany a bit more often. She currently still lives in Los Angeles, but commutes more and more between LA and London. It’s not a far journey! We are really looking forward to her future and working with our team together! Here are some first video scenes and photos of Hayley – Welcome! Now in CM Curved!

Hayley: First Scenes

In this latest short video you will see Haley as a Curved Model, an absolute dream for every photographer and client! With her friendly manner, charisma and attitude she is a real role model, as you will see later in the interview scenes. Here is a little foretaste of what is to come.

This is Hayley: confident, strong and beautiful!

Hayley is an extraordinary young woman who has made Los Angeles her centre of life so far. She started modelling at the age of 14 and tried to change the beauty ideal of women. Now she represents that beauty ideal and made it on covers, fashion week and being seen in interviews!

The very first Curved Model on the Playboy cover

Hayley has made several appearances in Germany, for example at Berlin Fashion Week. In addition, Hailey was on the cover of Playboy as a Curved Model – the very first Curved Model ever.

Instagram and portfolio

Find more news, new photos and video from Hayley Hasselhoff on Instagram and of course on our Instagram Channel.

How to dress perfectly as a woman with curves?

It’s not just as a model that Hayley is a strong role model for young girls and confidence. On TV and YouTube, Hayley also gives tips for outfits, for feeling good.

Some people will know Hayley Hasselhoff from her father, David Hasselhoff. He used to be a very famous serial actor and singer. He conquered the charts with the song “I’ve been looking for freedom”, among others. He became famous worldwide through the series “Baywatch”, which still exists today. Especially in Germany, the name “Hasselhoff” is super famous.

Already 5 years ago, Lorraine spoke about her life and her work as a curved model. Here you can see it again in the interview on YouTube.

First photos and impressions

Here are some more first photos and impressions from Hayley’s portfolio.

Luke Wooden

Luke Wooden

Luke Wooden

Luke Wooden

LA Beach Look – soon in Berlin? Welcome Abigail!

Welcome Abigail! 178 cm and 5′10″ respectively – the perfect size for the catwalk and for photo campaigns. We are super proud that Abigail is now with us and bookable for Germany from now on. However. Pictures say more than 1,000 words, right? So here, a few first photos from her model portfolio. We are looking forward to our time together!

Abigail: Look

Translated with www.DeepL.com/Translator (free version)

Josias x Luca – NEW FACE boys with video clips from the first shooting

Our model agency presents New Faces in a whole new way. Short video clips show the models posing, backstage, walking and shooting. Here a whole shooting day is used to practice to function in front of a camera. Here you can find the videos of our new male models at their first shooting day!

New Faces in Germany – CM presents male models

First insights into the world of New Faces. An exclusive shooting day with our new models in a loft studio. Here we train to stand and pose in front of the camera.

Josias

Luca

Jonathan

Sandra – Wild, Passionate, Power Woman

Sandra Hunke is a real courage talent. She has been an integral part of our agency for several years and has had regular jobs and returning satisfied clients ever since. Anyone who gets to know Sandra can only be thrilled with her as well. At the last agency shooting with Oliver Rudolph Sandra showed herself from many different sides. Here you can find the results of the shoot and a glimpse behind the scenes.

Sandra Hunke – a model with a wild heart and red hair

Stereotypically, people think that models only have to look good. Sandra proves the opposite every day. She is the prime example of an emancipated, strong businesswoman and knows exactly how to sell herself. She is now known from several media for her talent as a craftswoman. Here she proves real woman power and that gender has nothing to do with strength. But also in front of the camera she convinces with her look and her appearance. A real eye-catcher with her red hair and her broad grin, through which cheekily flashes her tooth gap. We are happy to call Sandra a part of the agency and look forward to many more years with her.

Model in Action – Behind the Scenes at the Shoot

The whole process of a shoot is a mega experience. Here you will get more detailed insights into the process of a shooting with Sandra.

The results from the shoot with Oliver Rudolph

Even though this shoot is just one of many in the model’s everyday life, she always manages to wow everyone on set. Her cheeky gap teeth and wild hair make her look a real eye-catcher.

Kiara – our new cool girl from Berlin

Who doesn’t want a little Berlin flair on the set of a shoot or job? Kiara brings just that and closes with it into the hearts of the people she works with. If you don’t know her face yet, you definitely need to catch up. Because Kiara is with her 178m and her strong look definitely one of the New Faces, which will still get to see a lot.

Kiara – Expressive and casual: Cool Girl Vibes

If this girl has not yet convinced with their strong appearance, then at the latest as soon as you talk to her. Who gets to know Kiara quickly realizes that she has super much on the box. Her strong look is super underlined by her classic eyebrows. Her short, dark bob is a fashion statement in itself and makes her look super serious and professional. We are looking forward to the upcoming time with our new star from Berlin.

Behind the Scenes – Kiara in the loft studio with Oliver Rudolph

That Kiara has a cool charm is pretty quickly noticed everyone around her. Who wants to look behind the scenes and see the model live and in action in front of the camera, you can get a first impression here.

Kiara’s results from the shoot with Oliver Rudolph

Here you can find the results and they are something to behold! Oliver Rudolph is known for your stunning fashion photography and brought out Kiara’s best side. The images inspire wonder and are a real eye-catcher on her sedcard.

Kiehl’s x Amie x Noëlle: vegan products, outdoor yoga and jogging

Kiehl’s – Whether you’re out walking in the cold at the Christmas market or lying on the beach with your girlfriends, your skin needs the perfect care. Whether it’s the dry hot air or the cold temperatures, Kiehl’s creams will keep your skin nourished and beautiful so you’re ready for the next shoot in Milan or the next Fashion Week. The two new Instagram videos with our Amie and Noëlle, show you how to take care of your skin perfectly. Watch the little tutorials here.

Kiehl’s: 100% moisture and natural ingredients

The new Kiehl’s commercials with Amie and Noëlle motivate you 100% to exercise outdoors! And not only that, in the commercial our models show you how to protect your skin from the cold or dry air. Watch the two videos here and see them in action!

Kiehl’s? Creams, Shampoos and 100% Vegan

Kiehl’s, is one of the most popular skin care products and is a brand of the L’Oréals company. Kiehl’s is known for using natural ingredients such as lavender, cranberry and avocado. The products are completely animal-free and vegan. Not only is Kiehl’s perfect for your nighttime routine, but it’s also the perfect gift for friends, family, or your partner. Create a personalised gift pack from Kiehl’s and put a smile on your loved one’s face.

In summary:

  • Gift sets
  • Vegan
  • Animal-free
  • Natural ingredients

The Kiehl’s range consists of:

  • Face cream
  • Toner
  • Lip balm
  • Body butter
  • Soap
  • Shampoo
  • Serum
  • Face mask

Anusha – Curvy New Face & London coming up

Anusha – up and coming curvy New Face. We as an agency write body positivity very big and are constantly looking for interesting new faces, which also bring a character. Anusha was thus a very big find, because she is the complete package: a beautiful body, a unique face & a super strong character.

Plans for the future – the road to London

The laid-back nature of Anusha makes it all look like confidence just flies to her. In fact, she has many plans how it should go on for her after school. One thing is for sure: she will continue to take time for modeling and will take every chance that comes her way. Soon her first stay in London is planned, here she will intensively take care of building up her model book and get into conversations with clients. For the upcoming visits, she will have more and more security and gradually skim bigger jobs, so that when she is finally done with school, she can fully start working as a model.

Anusha on video – the first video footage of the new model

If pictures are not enough, you can find more of Anusha here and on our YouTube channel.

Pictures from the first shoot with Oliver Rudolph

Faye x Nora: Rose boxes to give away! Gold, silver or rose gold

You want to make a surprise to your beloved? Or a nice surprise for yourself? The new collection includes beautiful details that evoke the most beautiful pages! Whether you are looking for rings, necklaces or earrings, combine your jewelry as you like and pimp your outfit even more or give it away in a beautiful rose box. With beautiful and chic jewelry you always provide a little eye-catcher just like the new video of Faye with Nora! Check out the new photos and videos of Nora here!

Faye: necklaces, earrings or rings for women

Check out the promotional video of Faye here! Gold, silver or rose gold, you decide how you want to improve your style on. The campaign video from Faye shows you how different styles, looks and characters can be and how well they fit together. Here is the new campaign video with Nora.

Here are the pictures from the shoot with Nora.

Faye at a glance:

  • 18k gold plated jewelry
  • Jewelry also available in silver and rose gold
  • Jewelry case for your jewelry
  • Jewelry boxes to give away

In the store you will find, among other things:

  • necklaces
  • earrings
  • Rings
  • Bracelets
  • Sets
  • Jewelry boxes
  • Rose boxes
  • Gift sets

Lara – International superstar rising up: Paris, Milan & NYC

Lara – Soon 18, finished school and now already planning a great career! Cute, professional and determined, that’s our Lara. Find out more about her path to modeling, her goals, where she’s currently hanging out and especially how she did on her last shoot before her trip here.

International Face – First Stop: Paris

Everyone wants her. Whether it’s the biggest agencies in Milan, Paris or even NYC, everyone wants to sign our Lara and work with her. For Lara it goes end of March this year the first time to Paris to the selected partner agency. Here she spends her spring break and is for the first time in a model shared apartment where she lives with other international models and goes to shootings during the day. Afterwards she meets many international, high fashion clients and is able to make a name for herself on the catwalks in Paris. With all the hustle and bustle you might think it quickly becomes too much, but Lara convinces with her curiosity and her drive

Lara’s path to becoming a model – history, goals and plans

At just 15 years old, Lara came to one of our castings. Since her graduation and schooling is our top priority, we initially only booked her with occasional test shoots and talked to our partner agencies in the background. These are all convinced and are really tearing around our girl. No wonder, with 1.80 meters and her face nothing stands in the way of a great career in the industry. From now on, it is important to use the vacations she has until her graduation as well as possible, so that she is directly known by customers at the age of 18. There are big goals in the pipeline for Lara, including New York. But until that happens, we continue to look forward to building and spending time with loved ones.

Lara on video – impressions of the model at her last shoot before Paris

If you feel like seeing more of our rising star, you can stop by our latest YouTube video and get a better impression of Lara. It’s worth subscribing either way to not miss anything else, whether it’s new jobs or new models!

Pictures from the shooting with Oliver Rudolph

Antonio Tortorella – International Malemodel’s 1st Cut!

Antonio – He doesn’t know where to go first. Also this year we start with a few new faces. Especially our new painting model Antonio Tortorella stands out and not only in Germany. Who would like to allow themselves a small insight and Antonio also times in action to see, which should look past on our YouTube channel around nothing more to miss.

Antonio – Our Cool Boy as a rising Star!

There is so much more to modeling than just looks. Put a cool look together with ambition and proffessionalism and you can start to get a better idea of Antonio. In our new video you can see many facets. For us and our clients it is important that our models, besides their edgy look and cool charisma, are also friendly and enchant everyone in the room with a laugh. Antonio is definitely a big help there, as he just bubbles with positive energy.

International Runways – Milan, Paris & London

For us, one thing has been certain since the first go-see. Antonio belongs on the catwalks of the metropolises. For him soon begins an exciting journey, because interest in him there is everywhere. Since his roots are also in Italy, the connection to Milan is super and the anticipation is extremely high. If there’s one thing you can be sure of, it’s that Antonio will take the modeling world by storm.

Antonio – impressions on our shooting day

If you feel like getting more impressions of Antonio, you can watch a clip of Antonio’s first impressions here and get infected by his positive nature. If you don’t want to miss anything in the future, follow our YouTube channel and stay up to date with new faces and exciting new videos.

Pictures from the shooting with Oliver Rudolph

Mr.Chain x Diana: The perfect Valentine’s Day gift? Jewellery “Matching Set”

Mr.Chain – individuality is written in capital letters here! Because at Mr.Chain you have a wide range of jewellery that you can put together yourself, as well as name necklaces with your own engraving. Whether it’s a gift for your mum, boyfriend or best friend, at Mr.Chain you’ll find trendy jewellery that comes from the heart and suits every personal style. Now there’s the new Valentine’s Day campaign with Diana!

Matching Valentine Sets: Diana in the Mr.Chain video

If you want to give your partner a very special gift, you’ve come to the right place, because none of the jewellery in this collection is boring.

The new Mr.Chain Video with our Diana: Love can be so beautiful! A beautiful summer evening, with a road trip and great jewellery, as a little gift of love. The Mr.Chain campaign is full of love: red roses, chocolates, hearts, the whole lot. This new web campaign with Diana shows you the most beautiful combinations so that you and your partner are the perfect match on Valentine’s Day. You can decide what to engrave: Ring, necklace or earrings. Whether striking or rather simple, there is something for every jewellery lover. The perfect accessory for the perfect outfit, for women or men.

The Valentine’s Day campaign, which features Diana wearing jewellery she can design herself, gives you the perfect vibe and inspires you to upgrade your outfits and those of your partner!

Rings and bracelets: jewellery for you and your partner

Couples are known to love little bracelets engraved with the special date they first met.

At Mr.Chain, you can engrave the day you first met, your anniversary, the day of your engagement and any other important date. This way, you have a great, individual gift for your partner that you can also style perfectly. Whether you’re looking for delicate and carefully crafted necklaces or more eye-catching accessories, you’ll definitely find something in the style you want.

By designing your jewellery, by engraving the date or name. You can really prove that you know your loved one. Should it be more of a high quality and gold ring to express your love and affection and thus be seen as a little ‘promise ring’? Or do you want a look that matches?

There is also something for people who like to stand out, because at Mr.Chain, no character comes up short. No matter who you are, no matter who you want to be, here you will find the perfect jewellery to underline your character and that of your loved one and to make a clear statement!

Mr.Chain: customised jewellery for women and men

Mr.Chain has a great selection to offer one on the website. The lovingly packaged campaigns give inspiration to people who are interested in something new and see what fits best. The choice and combination possibilities of the many pieces of jewellery is simply endless here and so it is also possible for everyone to find the right thing.

To sum up once again: Personality is very important, which is why Mr. Chain also offers a variety of jewellery pieces that you can put together yourself with an engraving. Whether it’s a gift for mother, boyfriend or best friend, at Mr.Chain you’ll find fashion jewellery that comes from the heart and that matches all kinds of personal styles.

Mr.Chain at a glance:

  • Jewellery for women & men
  • You can grave your own jewellery
  • Large selection: Rings, chains, etc.
  • Gifts: Valentine’s Day and more

In the shop you will find, among others:

  • Necklaces
  • Earrings
  • Rings
  • Bracelets
  • Anklets
  • Sets
  • Specials: Rose Box for Valentine’s Day

Milan Fashion Week 2021 – Fall/Winter 2021/22

Milan Fashion Week is back – with a fixed schedule and focused on digital presentations, new collections for the autumn/winter season 2021/22 will be presented from 23 February to 1 March. Here there is high fashion and big luxury brands without end, who makes it here as a model on the catwalk has achieved his goal. In addition to fashion giants such as Armani, Fendi or Prada, younger brands such as Elisabetta Franchi are also present at the Fashion Week in Milan.

Moschino, Fendi, Prada – Fashion Week Highlights

This year’s Milan Fashion Week for the fall/winter 2021/22 season will be available to the public exclusively digitally from February 23 – March 1. Runways and fashion shows can be watched online. Don’t feel like picking out the best videos online? We show you our personal highlights of the iconic fashion week in Milan!

Giorgio Armani

Check out the Armani Fashion Show at digital Fashion Week Milan for the Autumn/Winter 2021/22 season here.

Elisabetta Franchi

The designer made her debut on the runway at Milan Fashion Week 2015 with her spring-summer collection. Since then, her brand image and the popularity of Franchi has steadily increased.

Moschino

Fashion designer Jeremy Scott got a very special guest for the Fashion Week video presentation of his Moschino collection: Icon Dita Von Teese is featured in Moschino’s “Jungle Red.”

Emporio Armani

Another collection from the house of Armani: beautiful, elegant and chic. An interesting runway presentation that exudes pure Emporio Armani.

N°21

The trademark of the Italian fashion designer Alessandro Dell’Acqua, who is behind the label N°21, are delicate fabrics and straight cuts. Stars like Jennifer Lopez or Courtney Love are fans of the fashion brand.

Fendi

Known worldwide for the designs of former head designer Karl Lagerfeld, Fendi presents next fall/winter season’s collection in a stunning runway between glass and and mirrors at this year’s Milan Fashion Week.

  • Read more about Fendihere

Max Mara

The Italian fashion brand’s designs and outfits for next season are dominated by brown and dark green tones.

Alberta Ferretti

Alberta Ferretti always has a vision: this season is characterized by darker colors, with some metallics for special occasions. The runway gives a dystopian vibe with its long designs and dark tones.

Genny

Genny’s fashion focuses on aesthetics with flowing lines and a feminine vibe that is enhanced by classic elements and modern textures combination.

Prada

A worldwide known name and one of the “big ones” at the Fashion Weeks is Prada. A daring collection, outlandish designs and bright colors can be seen on the runway this year.

  • Find out more about Prada

MM6 Maison Margiela

Watch the different video presentation of Maison Margiela here. The cuts and patterns are a bit wilder than usual and the overall design of the collection could be described as unconventional.

Philipp Plein

Philipp Plein has come up with something completely different for the virtual Milan Fashion Week: colorful animations and wild graphics show the collection. In the video you can see animated skeletons wearing Philipp Plein shoes.

Major fashion labels at Fashion Week

While big brands in the fashion business like Fendi, Prada, Moschino and Armani have become indispensable on the catwalks in Milan, other fashion giants have taken time off this season. Bottega Veneta and Gucci are absent from Fashion Week this year, while Versace and Jil Sander are showing their collections on a delayed date outside of Fashion Week on March 5-7.

Burberry Flashback: Shows from the 2000s to today

Burberry – Trench Coats or beige scarves with check pattern, Burberry has made a name for itself around the world and established a recognizable and not to be confused trademark for itself. Today, we know the brand as a renowned high-end fashion label whose runway shows are not to be missed at any fashion week. But how have runway presentations and collections of the brand changed over the years? We show you the collections from the 2000s to the last show at the digital Fashion Week 2021.

Brand Development & Collections Burberrys

The history of the brand goes back to the 1850s. Today we know Burberry as one of the most established and successful fashion labels in the fashion industry, but only since the beginning of the 2000s Burberry could successfully re-establish itself as the luxury label we know today after a long deep through a brand relaunch. With designer Christopher Bailey, who was responsible for the Burberry designs from 2001 onwards and was awarded Designer of the Year twice during his time, Burberry managed to make a name for itself as a high-end fashion brand again.

  • Learn more about the story behind Burberry here.

Burberry in the 2000s

In 2001, British fashion designer Christopher Bailey took over as the new head designer for Burberry and was responsible for the following collections. In the years of the 2000s, the fashion shows were still much more manageable and with smaller audiences. The catwalks were kept rather simple, but the fashion was still chic.

Dark tones & simple design: Fall/Winter 2002/03 Milan

Burberry’s collection for autumn/winter 2002/03 was presented at Milan Fashion Week. The fashion is characterized by dark tones and the designs are still a little more restrained.

Fresh style & bright tones: Spring/Summer 2003 London

At Fashion Week in London the runway is already a bit wider and brighter – the spring/summer collection for 2003 also gets a bit more colour and feels fresher.

Elegant & Chic: Spring/Summer 2007 Milan

2007 Burberry presents its spring/summer collection for 2007 to a wider audience at Milan Fashion Week. The hall is filled and everyone is excited about the new designs – they are clearly more exciting than in the early 2000s.

Burberry shows of the 2010s

Big runway shows and great collections – in the 2010s the halls of Burberry shows were full. Models like Cara Delevingne walk for the fashion label. In 2018, the last fashion show under the direction of long-time creative director Christopher Bailey took place, it goes down as one of the biggest and most memorable shows in Burberry’s history.

Corsets & Capes: Spring/Summer 2013 London

The collection for spring/summer 2013 was presented at London Fashion Week 2012 in a large, light-flooded hall under a glass dome. The motto was “Corsets and Capes”, with colourful, transparent bags adorning the models as accessories, who walked down the catwalk in bright capes and corsets.

Rainbow Collection & Light Show: Fall/Winter 2018/19 London

This Burberry show at London Fashion Week 2018 goes down as one of the biggest and most successful in the label’s history. It is the last one of head designer Christopher Bailey and he dedicated this last collection to the LGBTQ+ community. His outfits feature colors of the rainbow and at the end, spotlights create beautiful lighting effects and a construct of rainbow colors in front of a large audience in a huge hall.

Burberry today: Digital Fashion Weeks & Creative Runways

As Bailey’s successor, designer Riccardo Tisci stepped into the position as Burberry’s new creative director. Additionally, with the Corona Pandemic 2020 started, other changes in the fashion world went along with it. Fashion Weeks can no longer be held in front of an audience and designers have to become even more creative with their fashion.

Runway in the forest: Spring/Summer 2021 London Digital Show

Unusual collections and an unusual video presentation: at the digital Fashion Week in London, the spring/summer fashion for 2021 is presented in an interesting setting. The setting is nature in a forest, here models walk between the trees in beautiful and experimental outfits. Looking back at the shows and collections of the early 2000s, there is no comparison.

Burberry Videos & Campaigns

In the course of time Burberry brought out cool spots or campaigns again and again and inspired stars like Rihanna or Kate Moss. Models like Cara Delevingne walked the runway several times for the label and some Fashion Week shows inspired with live music and cool technology.

  • Find out more about Burberry videos, campaigns and shows.

Catrice x Mariéme: Nude Looks, Fox Eye and Glam Night Style

Catrice – Marième (Paris) is now available in the new Catrice tutorials! A full face or more natural for everyday wear? In these two videos, our Marième shows you the most beautiful looks that are definitely on trend. Whether a natural make-up look or lots of glitter for the evening, there’s something for everyone. You don’t need to be a pro to style the looks perfectly. Take a look at these two quick and easy make-up tutorials here, step by step, which you can easily do at home with the new beauty products from Catrice.

Glam or Clean Beauty: Mariéme for Catrice Make-Up

Want to stand out at the club on a night out and have the perfect look? To match your glitter dress and high heels, all you need is the right make-up. Straight-lined eyeliner, glitter eye shadow and bright lipstick, Catrice has everything your party soul needs.

After the long night, everyday life comes back and the everyday look? No problem, Mariéme shows you how quickly you can conjure up your perfect everyday look for the office. With light pink lipstick, fox eye and light foundation, you’ll be perfectly styled and ready to go to work with pride! Check out both make-up tutorials with Marième right here:

Glam Night Make-up: quick and easy

A quick and striking look. See how Marième created this look for herself:

Clean Beauty Tutorial: Fox Eye and Natural

Less is more, this applies fully to the nude look. Beige eyeshadow, light foundation and bushy eyebrows, the look suits every make-up lover and is suitable for every event. Watch the video of the look here:

Catrice? Beauty products, vegan and great range

If you don’t know Catrice yet, Catrice is a drugstore brand that many people know by now and that is very popular, which is why you can find Catrice in all city centres, for example at DM. Whether you are a beginner or a professional, you can create any look with Catrice.

Where does the Catrice brand come from? The Catrice brand is a German family business that sells, among other things, Esssence. Today, Catrice has a variety of beauty products, such as nail polish, foundation, mascara and eyebrow pencils. With Catrice products, you can conjure up the perfect look, whether you want to meet friends, go to the office or celebrate in the club.

Is Catrice natural cosmetics? Not exactly, but Catrice products are 80% vegan and completely animal-free.

Catrice at a glance:

  • Family-owned company
  • Aua. also brand Esssence
  • Make-up products
  • Beauty products
  • Free from animal testing
  • 80% vegan

Catrice is best known for:

  • Eyebrow pencils
  • Foundation
  • Nail polish
  • Eye shadow
  • Mascara
  • Powder

PHC Pacific Healthcare x Verona Pooth with Diana! Shooting & Backstage Video

PHC originated as a brand in California (USA), more precisely Los Angeles. However, it is developed in Germany! Verona Pooth now stands as the new advertising face behind the brand. With her at the first shooting, our Diana! Here the clip, to the first campaign of PHC in Germany. Now the campaign starts and we are so proud of our Diana! Currently Diana is visiting Paris and spending her first weeks there. As soon as we have updates from Paris, you’ll find out here and on CM: Instagram first! Now to the shoot with the wonderfully unique Verona Pooth for PHC!

PHC: Diana’s Shoot with Verona Pooth

Verona Pooth is the face for PHC in Germany and here, is the first, big campaign in Germany! That Diana was allowed to be there from the first second, we are very happy as a model agency.

Behind the scenes at the PHC Shoot – Video

Look here behind the scenes, with Verona Pooth and the Pacific Girls:

Campaign Photos: Selection

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von VERONA (@verona.pooth)

PHC x Verona Pooth

Brand from Los Angeles. Technology from Germany. What makes PHC special? PHC relies on the contents of CBD that is also used in more and more cosmetics. If you don’t know Verona Pooth yet, here’s some info:

Most people know Verona Pooth from TV and boulevard. She has worked her way up in life to become one of the icons in Germany and is now one of the most popular and authentic people when it comes to marketing new products and ideas.

Pro Sieben, RTL, inTouch & Co.

Verona Pooth herself, knows how stressed the skin can be, especially in life between family and career. By the way, she also started her career as a model. Of course, therefore, many media have already reported on PHC. Among them TV stations like Pro Sieben and RTL but also magazines like the inTouch.

Tip! CM now also on Pinterest

On Pinterest you can now find many more photos and videos that sometimes there is no room for on Insta and Youtue.

Ella becomes the first ever virtual real estate agent: GetKey with VR

After we could already see our Ella in two advertising campaigns, including last week’s new campaign by Buffalo London, she is now starting for the first time in a completely new industry: real estate. For a major portal, Ella is now giving virtual advice and also showcasing new, high-end properties. A small, very first video, we wanted to show you here directly.

Beautiful Living! Now with Ella (VR)

Ella’s new job was extremely challenging, as for the first time our virtual model is speaking. If you’ve been reading our blog for any length of time, you know that it’s been over a year in the making. So there is really, really a lot of detail work behind it.  That’s why we are even more proud that Ella is now taking the next step and “simply put”, is no longer just a photo model, but now additionally, working for a really big, renovated real estate portal. A completely new challenge for our whole VR team. The very first, small snippets were published a few hours ago on GetKey, directly on the home page. So all visitors the real estate portal first of all meet our Ella!

Presenting real estate with VR models

Source: GetKey

Virtual reality in advertising

It all started in early 2021, since then there was the first commercial with Ella for a food company. Then came the first big fashion show, with MarcCain at Berlin Fashion Week. There was our Zoe (VR) and 3 other, exclusively, for Marc Cain created avatars. Together with 8 real models, they presented the new fall-winter collection for women.

Then, last week, the second campaign with Ella was released! Buffalo Shoes or Buffalo London, is really everyone a term, only a few shoe brands have such, international awareness. The campaign ran under the motto “Diversity”, the name “Bolder than ever”. 5 absolutely different models, stories and characters!

Now we take the next step, after the first videos, in the first big virtual fashion show, the first big campaign, now comes presentation and voiceover. Together with Zoe01 (Israel) we want to change the market of advertising until 2030!

We believe that the world will be different in 2030 than it is today. Even more digital, even more virtual – with each passing day, the virtual world will become more real to us.

Source: GetKey

Virtual Influencer / Models / Avatar: Social Media Marketing Strategy – Trends

Virtual / Digital Influencers – Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people if the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

What is Influencer Marketing?

Influencer marketing is an approach that attempts to maximize the effectiveness of a company’s marketing activities. Therefore, agencies design concepts and strategies around people who have a large community (many followers) and whose opinions carry weight within the community. In this way the followers carry the messages further, into their micro-communities. Influencer Marketing is a subordinate part of Social Media Marketing.

Influencer marketing is a social marketing strategy that focuses on conveying brand messages. Instead of marketing directly to a large group of consumers, such as on TV or with poster advertising, influencer campaigns usually focus on a specific target group, or followers of the influencer. Influencer marketing usually comes in combination (cross-media) with social marketing (like ads) and content marketing. Tip! Read here (external) more about Influencer Marketing, Social Marketing (like Ads) and Content Marketing.

The focus of the activities is however on the purposeful information spreading of the Influencer to their or its personal target group.

Virality is not equal to influencer marketing

Although some in marketing consider virality (word-of-mouth marketing) and influencer marketing to be the same, there is a big difference between the two disciplines in social media marketing. Influencer marketing is about getting key people (relevant people with access to the desired target group) to make their influence felt in their own community.

Word-of-mouth marketing is the actual way in which this communication takes place between influencers, community and other people. Therefore almost every influencer marketing by nature includes word-of-mouth marketing activities. Especially the scattering effects (friends) make influencer campaigns so interesting and effective, if they are strategically prepared and planned correctly.

Digital influencers: hype vs. classic marketing

Traditional, digital marketing works less and less, just think of “pop-ups” and “ad blockers”. Similar to TV advertising, every form of marketing loses its appeal over the years. People are simply used to it. Accordingly, marketing strategies must change. Social media marketing is no longer new. Facebook, for example, was founded in 2004, it will soon be 20 years old and the first generation will take Facebook for granted. Nothing new, everything has been there before.

One of the newest and most effective forms of marketing is Influencer Marketing. Because, the connection between sender (influencer) and receiver (community) has never been so personal. Thousands of examples and best practices show how successful such campaigns can be when brand and influencer match.

So instead of reducing revenues from digital advertising and content marketing, smart companies are investing in this new form of marketing. Influencer marketing is not “just” reach, for your own brand name. Because of the close connection, a large, personal factor also plays a role. This makes influencer marketing activities so much more emotional than classical marketing strategies.

Some news in the Blog

  1. Buffalo: “Bolder than Ever” campaign with Ella
  2. Zoe @ Fashion Week Berlin for Marc Cain
  3. First magazine article in Germany
  4. Zoe: First Fashion Show @ Fashion Week Moscow
  5. Ella: Food commercial now on TV & YouTube

Buffalo: “Bolder than Ever” campaign with Ella

Buffalo Campaign – The “Bolder than Ever” collection is out, with great campaign video and our Ella (VR). In the video you see the world as it is: Divers! 6 models represent the different facets of society in the campaign and our Ella is there. 6 models, 6 different locations and one message. Dancing in front of the skyscraper, happy in the supermarket and brand new: virtual with our Ella in the museum. Find out here everything about the new collection and the story behind it.

Zoe @ Fashion Week Berlin for Marc Cain

On January 19, 2021 it’s time: world premiere @ Fashion Week Berlin! After the great closing show of CM of the last #MBFW, this year comes a fashion show the world has not seen before. The show of MarcCain will be the highlight of 2021. We can’t reveal any details yet, but after long preparation and production, we present you something, never seen before at Berlin Fashion Week. With livestream of Vogue. With this we start the new 20s so really: How Wonderful!

After Moscow, Zoe was coming to Berlin Fashion Week, virtual runway for Marc Cain:

First magazine article in Germany

Zoe and Ella with the big Insta-Stars, in one magazine! Now in the new issue, including interviews with Sarina Nowak (Curvy Model), Kasia Lenhardt and cover story with Louisa Mazzurana. FIV Magazine (Issue #6), the first German-language report about our digital avatars Zoe & Ella. You can read the e-Magazine for free, online:

First article about Ella in Germany ever!

Zoe: First Fashion Show @ Fashion Week Moscow

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week!

Zoe for CHAIN @ Fashion Week Moscow:

Ella: Food commercial now on TV & YouTube

Yesterday you already met our new virtual model Zoe, today we introduce you to Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel.

Digital Influencer?! The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client.  This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

The planning of an Influencer campaign by agencies varies greatly depending on the challenge of the individual project. But in general, it is all about identifying the perfect target group or the desired reach. Because, unlike many people think in daily online marketing, it is not about working with a specific influencer, but in 90% of the cases, the reach is first determined by the agency. In other words, which target group is to be addressed, what distinguishes it, demographic characteristics but also emotional ones.

Only when the basic goals have been defined and the persons (target group) we want to address with our campaign, the actual search for the influencer begins. The influencer is then evaluated analytically and in a structured manner using various social media tools, and prepared for presentation. The next step is to decide which person the company wants to work with.

Before that, the basic strategy of the Influencer Marketing Campaign is discussed.

Target group, goals and call-to-action

The definition of the topics is just as relevant as that of the target group. After the target group, we look at which topics are best suited to address the respective target group. This involves various characteristics that a campaign can have, not only the graphic and visual content but also the texts and the information they contain.

If we take a look at the information carrier alone, we have numerous possibilities here. Depending on the social network, the placement of links is possible so that a customer can directly use the option of a purchase. This is called Call-To-Action and is the direct forwarding of a customer, through an online marketing campaign, to a product or service. This works excellently with influencers on almost all platforms, from Instagram and TikTok to YouTube and Facebook.

With the currently very popular Instagram network, which appeals especially to a young target group (up to 40 years of age), it is again not possible to place links away from the stories. Here many agencies work mainly with coupon codes or hashtag campaigns. In the end, the goals of a campaign can be evaluated by monitoring and other social media software. The text is not only about links, but also emoticons are very popular to express complex feelings or even emotions with a sign.

Text, links, emojis… Social Marketing in every detail

Compared to the normal language we use, emoticons contain extremely many characters. Everyone knows the saying:

Picctures say more than 1,000 words

As mentioned above, campaign planning goes deep until the final strategy is found.

In the end it goes from the global schedule to details like “posting texts” and emojis in the posting. Emojis stand for a single piece of information, which in turn expresses complex issues. In short, you can talk a lot about the discount code or just post a happy smiley. The happy smiley will get more reactions than the simple text. The question is how long is the text? You see, Influencer Marketing is a very complex field and just the topics of planning and defining the target group is a chapter in itself, depending on the complexity of the individual project.

Agency for real / digital influencers: booking

In cooperation with Social Media One – We help you find the perfect blogger for your campaign! With expertise and up-to-date listings in the top agencies in Germany, according to Internet World Business Magazine, we help clients with small social media postings but also with larger marketing campaigns. We also help you develop media concepts and produce content for YouTube, Instagram and other social networks. If you have any questions please contact our Influencer Marketing Agency.

Increase reach: Marketing strategy “Community”

The more people ‘talk’ about you or your brand, the more successful you are! The principle is well-tried and also works in Social Media Management. To gain reach in social networks like Instagram and TikTok, it is especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel, models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. Thus they offer one of the most authentic product placement for your own brand.

Opinion guide: Set trends instead of following them

Just like editors in magazines, influencers in social networks are the opinion leaders. They are interesting for people because they report live and directly from their private lives. By this absolutely authentic presentation their photos, stories and videos in social networks and with their Followern are hot desired. Products and brands they use are bought, used and in the best case further-recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly strong.

Especially in the younger target groups, influencers on Instagram, TikTok & Co. are the stars of the new age. Everyone who wants to follow these trends follows them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, businesses and companies unbeatable advantages of direct customer contact and sales promotion.

Efficient marketing and first-class results

Multipliers, influencers, testimonials, brand ambassadors – there are so many names for this one popular concept in Referral Marketing. Our model agency is one of the first movers for social media & Models. Fashion companies profit especially from models as brand ambassadors. The organic reach is almost free of wastage. Totally different from classic media like TV, magazine & Co. Your products go directly to young and trend-conscious people. Ideal for all promotional activities like travel, hotels, fashion, new products, beauty products and much more. We as a model agency set a high value on authentic people and constant camera presence for social media marketing. We want to integrate brands into the everyday life of the user and increase branding for you through a constant flow of information. If you establish your brand in young target groups, you will be able to profit from the reach for many years to come. Take the unique opportunity to become active in this new area of marketing. Book strong multipliers for your next social media campaign – with CM!

Classics like YouTube, Facebook and youngsters like Instagram, TikTok

Modern market leaders – Instagram often still a secret tip in online marketing of companies and businesses for their products and services, which are to be advertised or promoted in social networks. For few weeks it is in addition, possible to switch to Instagram advertisement. What distinguishes Instagram, especially from the other major social networks, is the very precise targeting of target groups. Facebook has since taken first place with over 1.5 billion users, Instagram already has over 1 billion. Due to the previously very specialized user group, the image network is inherently low scatter loss in promotion. Crossmedia, network-spreading work is the success prescription for range and Coverversion in social networks such as Instagram, YouTube, Facebook, TikTok & Co.

Here are the big players for Germany:

  • Instagram – The app for photos & small videos
  • YouTube – The biggest video platform
  • Facebook – The network for everyone
  • TikTok – Kids and teenager

Monitoring and Reporting: Measuring success

If a company or enterprise wants to successfully advertise products in social media, two factors must be taken into account. This is the choice of media (mix, style, channel, etc.) for the clever placement but also the verification (monitoring) of the success after the advertising campaigns. Social Media Monitoring is therefore concerned with the particular challenge of checking results – successes and goals that a company has set itself in the run-up to the respective campaign. Various methods of analysis, most of which have already been made available by the individual social networks, can help here. Here you can read out different information and see if your campaign was successful on the web. The key figures in Social Media Management are among others:

  • Target group (demographic characteristics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • User behavior and conversion

Social Media Ads & Retargeting: Push Effect

Especially for the technological components, social media managers can create outstanding complex campaign plans for companies and enterprises. For example, we can show different ads to users who receive our ad but use a new iPhone than to users with older devices.

This scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups. Another component of sales promotion through social networks is retargeting, the intelligent re-targeting of visitors. By retargeting we intercept users who have already been interested in your offer. This increases the users’ willingness to interact and the success in the online media.

Example: Instagram, Facebook and Youtube Ads

Step one: Create a campaign with digital models. Step two: Gain reach with paid ads, remarketing and retargeting. Here is an easy visualization, for example, if you are fashion store with local flag ship stores. Ads will be shown to visitors only, with selected range of age and range to the local stores.

Screen: Socialmediaagency.one

Find influencers: Complexity search to contract

Influencer marketing can be divided into 3 levels. Every single step requires time and patience. Especially because as a marketing manager, CEO, etc. you are not talking to an entrepreneur, often influencers are even minors. In this case, parents or legal guardians have to be involved as well.

Search and find authentic trademark advocates – step 1

The first step is the identification of suitable influencers, because authenticity plays an important role here. To start an effective campaign, the influencer should ideally already have interest in the brand or, even better, the direct product. For example, a model would be a good influencer for hotel chains, and a photographer would be a good influencer for camera manufacturers.

Evaluation and analysis of followers – step 2

The next step is the evaluation or analysis of the influencer in relation to the existing range. Caution, especially bought Likes make a quick evaluation difficult. Therefore, we also recommend working with a good influencer agency.

Contact and negotiations – step 3

The final step is to target the people who are likely to have the greatest impact on your brand or marketing message. Insofar as brand and influencer are “on the same wave”, the final step is to negotiate the terms. These include budgets, the number of postings on the individual networks, but also photo shoots, for example for additional media, keyword: content marketing.

Important: If an influencer thinks that your product or service is bad, he or she will most likely share the experience. So the “chemistry” between brand, products and influencer should be right. If not, distance yourself from a collaboration.

Buffalo: “Bolder than Ever” campaign & video with Ella (VR)

Buffalo Campaign – The “Bolder than Ever” collection is out, with great campaign video and our Ella (VR). In the video you see the world as it is: Divers! 6 models represent the different facets of society in the campaign and our Ella is there. 6 models, 6 different locations and one message. Dancing in front of the skyscraper, happy in the supermarket and brand new: virtual with our Ella in the museum. Find out here everything about the new collection and the story behind it.

“Bolder than Ever” with Ella: campaign & video

Buffalo’s new collection is out and it brings a great message: Diversity, anti-racism and body positivity. The models of the campaign reflects a society that is open and different. No matter what you look like or what your story is, you are special!

Buffalo in brief: the story

Buffalo is compared to many, still a relatively “new” brand. It all started back then with cowboy boots. Founder Michael Conradi was traveling in 1976 and has seen in Mexico, original Mexican cowboy boots. He found the “look” so strong that he virtually packed it directly and released it on the German market. Only a year later, when the Buffalo brand was also founded. Since then, many collaborations were made, with big stars of the time, such as Cher, the Spice Girls but also Madonna. Recent collaborations include designer Marina Hoermanseder and Lisa and Lena, who you surely know from Tik Tok.

Also here in “Bolder than Ever” 6 strong characters come together.

Video: Now online & on Youtube!

Diversity. Be the way you want, dress the way you want, live the life you want to live! With our virtual model Ella – now online, on the web, social web and of course here.

New 2021 Collection

Buffalo London – Buffalos was born back then as an absolute style icon the 90s look, because everyone today associate with Buffalo Shoes is still a must-have. Just like the new 2021 collection.

In the online store you can find the new Buffalo collection but also every single story, behind special models and characters.

“We embrace posibilities!”

Buffalo who?! Brand, history and trends

As described above, Buffalo it all started with Mexican cowboy boots. The founder and designer at the time, brought the look from a trip to Mexico and then established it as a trend in Germany. Extremely great notoriety Buffalo then got but through the establishment of the platform shoes.

The platform shoe: 90s icon

Everyone knows the 90s shoe: a giant sole, colorful or full of glitter. However, the shoe was initially just a western boot. The cowboy boot was totally in fashion in Germany at the time and later the boot was developed into one of the most famous shoes.

The shoes were then available in 20 different color combinations and thus became internationally known. With the release of the platform shoes Buffalo wrote fashion history and since then Buffalo is one of the most important shoe brands in Europe. Especially in the nineties it was the absolute trend. Big bands, stars and actors were signed. Today Buffalo is one of the biggest brands that exist in the field of shoes in Germany and throughout Europe.

No one stands for this style as Buffalo. The practical advantages for all wearers, you are immediately a few centimeters taller! A few models even get out a whole 10, 12 cm and more. But of course Buffalo makes not only platform shoe, here you will find a wide selection, boots, sandals, sneakers but also new handbag collections of Buffalo. You can also find the brand at major online stores, such as Zalando and about you.

via GIPHY

Dolce & Gabbana AW 21: Klara back on the runway in Milan! Fashion show + video

Dolce & Gabbana AW 21 fashion show – Spring is back! At least a little bit. The perfect time for one thing: new fashion! 2021 starts in Milan, among others, with the show of Dolce & Gabbana. This season with Klara! We are so proud of you! A fascinating show, futuristic with small robot on the catwalk. A collaboration with the Istituto Italiano di Tecnologia. Here you can find the show, Klara outfits and the full video.

Dolce & Gabbanna AW 21: Two worlds cross

The new fashion show of Dolce & Gabbana. In Milan spectacular effects, great models and a real robot on each other. How this looks and how the new women’s collection for autumn / winter, you see here. Don’t miss a video! Follow us on Youtube: CM Model Agency.

On the runway for Dolce & Gabanna:

You liked the fashion show? Check out some of the best Videos of Dolce & Gabbana and more about Dolce & Gabbana.

Dolce & Gabbana: brand & collections

The company Dolce & Gabbana was founded by designers Domenico Dolce and Stefano Gabbana in 1985. The two colleagues met for the first time in the Italian fashion house Gabbana in Milan, when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognized Dolce’s talent and the two began working together. They presented their first fashion collection in 1985 and opened the doors of the first store just a year later.

Jerseys, underwear & swimwear by Dolce & Gabbana

Over the years, the designer duo began to create their own line of jerseys, as well as underwear and swimwear, in addition to their classic fashion line in the high-priced range. The luxury fashion house eventually expanded to the US, Japan and various other countries, where Dolce & Gabbana established their own showroom in 1990.

Read more about here:

via GIPHY

Vera Wang – Innovative bridal fashion, romantic fragrances & Co – at the age of 71 en vogue!

Vera Wang – a well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends. All information about the success story of the 71-year-old fashion icon and her biggest collaborations we at Cocaine Models have summarized here for you.

Vera Wang – Dazzling career of an ageless fashion icon

Vera Wang’s career is unique. She is characterized by hard work, assertiveness and her idea to revolutionize the world of weddings and bridal fashion. Compared to other famous designers, Wang’s international breakthrough was a long time coming.

A Chinese woman from Manhattan

The daughter of wealthy Chinese immigrants, Vera Wang was born in New York City on June 27, 1949. She spent her childhood mainly on the Upper East Side of Manhattan, where she attended the elite school Chapin as well as Sarah Lawrance College. Here she enrolled in art history after a failed career as a professional figure skater.

  • 1949: Wang is born in New York City as the daughter of a Chinese couple
  • She went to Chaplin Ivy League School and Sarah Lawrence College…
  • Originally, Wang aspired to a career as a figure skater

From Vogue to Ralph Lauren

Her college degree was followed by a career as senior fashion editor of one of the most renowned fashion magazines of modern times: Vogue. After 15 years as a fashion journalist, she left the magazine to accept a position as design director with none other than Ralph Lauren.

  • After college, she worked for Vogue
  • After 15 years she worked as design director for Ralph Lauren

A business woman becomes a designer

After a short time, however, the then 41-year-old Wang decided to make another career change and opened her first own bridal fashion boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. A year earlier, she had married her long-time friend Arthur Becker and found that the number of bridal fashions was simply too limited. In order to save other women from their own bridal fashion dilemma, Wang now offered couture dresses by a wide variety of designers in her boutique – from Guy Laroche to Christian Dior.

Over the years, not only her prominent clientele grew, but also her passion as a fashion designer, and so a few years later Wang published her first own bridal fashion collection. Characteristic here: Streamlined and sophisticated bridal gowns for every type of woman.

  • 1990: Wang marries and opens her first own bridal boutique
  • She sells couture dresses by Guy Laroche and Christian Dior among others
  • Finally she designs her first own collection

Comet-like rise

In 1994 – four years after opening her boutique – Wang first attracted international attention when she designed a hand-beaded ensemble for the Olympic Games for figure skater Nancy Kerrigan. Shortly thereafter, her first collection of elegant evening wear followed. The name Vera Wang was no longer an unknown quantity and from now on adorned the front pages of various fashion magazines worldwide. Her love for wedding dresses remained the focus of attention.

  • 1994: Wang designs the outfit for figure skater Nancy Kerrigan
  • The first collection of elegant evening wear follows
  • The name Wangs has now established itself in the Haute Couture

Established icon of fashion and pop culture

In 2002 Wang also conquered the world of perfumery and launched her first fragrance. Since then, she has expanded her business and now designs lingerie, jewelry, household products and even desserts. In 2006, in cooperation with the department store chain Kohl’s, she released an affordable collection of everyday clothes called Simply Vera, which is still very popular today.

Wang is also always present on the red carpet. For years, her designs have adorned the bodies of Hollywood’s cream-de-la-creme. Her dresses, which always combine modernity and tradition almost synoptically, are mainly worn at film premieres and award ceremonies. Her main clients include actresses such as Halley Berry, Charlize Theron and Meg Ryan.

  • 2002: Wang’s first perfume is released
  • 2006: The Simply Vera collection is born
  • Today Wang is considered one of the greatest fashion icons of our time

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A few of my favorite #METGala memories..??✨ XXV

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Interview with the New York Times – Video

Vera Wang talks about the beginning of her career, the pressure in the fashion industry and her love for her profession. Watch her interview with the New York Times here.

Subversive wedding dresses, sweet scents and sparkling rings

Must Haves from Wangs: Vera Wang is known for her bridal fashion, but since her international breakthrough she has also designed rings, fragrances, lingerie and evening wear. Check out the highlights here.

Wedding dresses in a class of their own

When you think of Vera Wang, you think of one thing above all: wedding dresses. She is still considered a famous designer in her field and impresses wedding couples all over the world with each new collection. Her customers always enjoy dresses painstakingly created with the finest fabrics in the world and adorned with high-quality details such as bows and pearls.

What makes Wang’s dresses special

Innovative, elegant and yet timeless: Wang knows about the needs of her customers and thus manages to revolutionize the world of bridal fashion every time. Her dresses are timeless, refined and yet simple, sometimes traditional in white and sometimes rebellious in red. Wang does not flinch from dark colours like grey or black. What was once considered unfit for the altar is now being made suitable for the altar. Her designs are sometimes minimalist with straight cuts and a touch of tulle and sometimes richly decorated with embroidery and deep necklines. Beauty, innovation and elegance always come first.

So the fashion icon is not afraid of unconventional methods when it comes to realizing her visions. The most famous example: To break the status quo of the pearly wedding dress, her design team dunked each dress into a bathtub full of tea for a year. The result? Another critically acclaimed collection from Wangs.

Bridal Collection – A fairytale magic

Vera Wang Spring Summer – Of course we do not want to withhold her latest bridal fashion collection from you. And what reflects spring and its well-known spring feelings better than flowers? This year, Vera Wang found them to be a great inspiration for her new designs. Handmade flower appliqués in a wide variety of materials adorn the sleeves, petticoats and corsages. Tulle is also increasingly used here to create an almost flower-like illusion. The dresses remind a little bit of Alice in Wonderland. They are romantic and enchanting. Slightly dreamy and yet sophisticated and elegant. Wang’s aim here is not only to captivate the wearers of the dresses and their wedding guests. She is primarily interested in individuality and the expression of different personalities, which is why the dresses look different from every angle, as Wang explains in an interview with the American women’s magazine Harpers Bazaar.

“No matter where you are – front, back, from the side – the dress contrasts in texture, tonality and proportions. It’s not easy, but this collection still feels effortless.” – V. Wang

Convince yourself here in the video of the magic Wang:

The prize of Haute Couture

Starting at 2,000 US dollars, it all starts: Whoever decides to enter into the bond of life in a masterpiece from the house of Wang not only chooses timeless haute couture, but also its proud price: Most of Vera Wang’s dresses cost between 2,000 and 6,000 US dollars. They are sold in Wang’s wedding dress boutique on Madison Avenue as well as in the fashion houses Barney’s, Saks Fifth Avenue and Neiman Marcus. The dresses are also available online. If you are satisfied with a second hand wedding dress, you will also find it on ebay and Amazon.

Extravagant fragrances

From lotus blossom to champagne: since 2002, the name Vera Wang has stood not only for elegant wedding dresses and evening wear, but also for extravagant fragrances. Her first signature fragrance for women was launched in 2002 and immediately enjoyed great popularity. The male counterpart finally followed in 2004, and most of Wang’s creations reflect her love of weddings and have inspired many a famous flâneur. Currently, the fashion icon is responsible for more than 29 fragrances – the top three of Wang’s most popular fragrance creations: Princess, Be Jeweled and Lovestruck are all here for you.

Princess: Homage to the modern princess

The bestseller of Wangs fragrances more than lives up to its name. Princess by Vera Wang was launched in 2006 and has been a bestseller ever since. The oriental-floral fragrance was created by Ilias Ermenidis and Harry Fremont and is dedicated to all princesses of modern times. The royal menage of guava and tiare flower is accompanied by dark chocolate and sweetened with a touch of vanilla. All this is finally packed in an equally royal heart flacon with a crown as lid.

  • Top notes: Lady-Apple, water lily
  • Heart notes: Tiaré blossom, pink guava
  • Base note: chiffon-vanilla, sugar, dark chocolate

Be Jeweled: fragrance composition as elegant as jewels

Similarly popular is Vera Wang’s fragrance Be Jeweled, a fragrance created by flâneur Yann Vasnier in 2013. True to her romantic sweetness, Wang combines the scent of fruity pomegranate and flirtatious passion fruit with warm sandalwood and pink granulated sugar. The fragrance composition is spirited and playful at the same time, giving its wearer a touch of young elegance and joie de vivre. The perfume is entitled because of its impressive flacon, which resembles a diamond, similar to the personality of the wearer herself.

  • Top notes: pomegranate, red currant, champagne
  • Heart notes: passion fruit, honeysuckle, pink peony
  • Base notes: pink granulated sugar, musk, Australian sandalwood

Lovestruck: The sweet smell of young love

Urban and seductive at the same time, the fragrance of Stephen Nelsen and Doreen Doreen Bollhofer has been turning heads in rows since 2011. The fragrance is floral; composed of fruity tropical scents with a hint of musky romance. The aroma is protected in a pink crystal flacon decorated with a romantic bow. Random Fact: The face of the campaign here was our Gossip Girl darling Leightoon Meester.

  • Top note: Tangerine, Pink Guava
  • Heart notes: lotus, tuberose
  • Base note: wood, musk

Romantic engagement rings from the house of Wangs

Sparkling diamonds and 14-carat white gold: Although brides all over the world have been walking down the aisle in Wang’s fairytale creations for years, one of the most important symbols of the world’s most beautiful promise has long remained untouched by Wang’s magic: The engagement ring. Unique, timeless, innovative and iconic at the same time, Wang has now launched two collections and of course we at Cocaine Models do not want to withhold these from you.

“Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for bridal fashion design” – V. Wang

The Love Collection: Sapphires as a sign of eternal love

In 2012, Vera Wang launched her first jewellery collection, which is still enjoying worldwide popularity today. In the old Vera Wang manner, these are not just any bracelets or necklaces, no – as always, these works of art from Wang make the hearts of all brides and those who want to become brides beat faster. The collection, originally released under the name “Vera Wang LOVE”, contains a variety of engagement and wedding rings for the modern couple. Each piece of jewellery comes with a certificate of authenticity and has an exclusive Wang engraving on the inside. Just like her fairytale dresses and romantic scents, her rings underline the timeless elegance of the wearer.

Her designs are remarkable – most of her works of art are made in 14 carat white gold, and the innovative designer sometimes uses unconventional two-tone gold to meet the needs of risk-taking brides. The ribbons are always set with diamonds. At the centre of attention: a traditionally set diamond in a variety of cuts and shapes in the centre of the ring. Blue sapphire as a sign of fidelity and eternal love is also often used by Wang – an innovative break in style with great significance for the modern couple of modern times.

The Wish collection: playful rose gold

After the worldwide success of her first jewelry collection, it was only a matter of time before Wang decided to launch another ensemble of sparkling diamonds. So in 2019 she launched another collection of bridal jewelry. Compared to “Vera Wang LOVE”, this one is only available at the American jeweller Jared and is entitled “Vera Wang WISH”. Most of the rings are still made of 14 carat white gold, although this time Wang often chose romantic rose gold. Compared to the previous collection, the bands of the rings are more playful and diverse this time. Thus, besides the typical cuts and shapes, more unconventional diamond cuts in the form of hearts and flowers can be found.

Wang’s biggest collaborations – everyday clothes and tuxedos

Over the decades, Wang has established herself not only as an innovative bridal fashion designer, but also as a popular collaborator. Thus, her creative ideas have also found favour in the world of sweets and tuxedos.

For the small purse

Kohl’s x Vera Wang: The American clothing chain Kohl’s and Vera Wang have been working together for over ten years now. Together they offer fashion that makes luxury accessible and at the same time brings elegance and style to everyday life. Starting with a few simple items of clothing for the small purse, the collection now also includes jewelry, shoes, handbags and accessories.

For dessert fanatics

Ladurée x Vera Wang: After clothing, jewellery and home textiles, in 2018 the innovator Vera Wang finally entered the world of vanilla sugar: in collaboration with the French patisserie Ladurée, the first desserts from the house of Wangs were created. Here too, she remained true to her unique aesthetic. Her macaroons and cakes are adorned with glittering sugar flowers and pink cascade bows. As always, breaks in style and conventions are capitalized here. Brides can enjoy both white and black wedding cakes and dessert fanatics will also get their money’s worth with macaroons in the unconventional flavours of coconut cream and mango.

For the fashion-conscious groom

Men’s Warehouse x Vera Wang: In times of feminism and equality, the male counterpart to the wedding dress must not be forgotten, of course. And so, in 2014, grooms could enjoy Wang’s designs for the first time. Her tuxedo line BLACK by Vera Wang has since been available exclusively at the American tuxedo outfitter Men’s Wearhouse and offers a fashionable alternative to the otherwise classically cut tuxedos of the modern age.

Watch the commercial Wangs here:

Catwalk Highlights – Dark lingerie and lots of tulle

The innovative spirit of Vera Wang can also be found in her ready to wear collections. Here are some highlights of her latest collections for you.

Royal frills with a touch of Edgyness

At the beginning of the year Vera Wang presented her current autumn/winter collection at the James B. Duke House in Manhattan. The young models strutted up and down the pompous foyer on large platform heels on a Chartreuse carpet personally laid out by Wang. This time their collection consisted mainly of wicked boudoir pieces, corsets and pleated tulle. Asymmetrical ruched shirts are also to be found more often. Always in Vera Wang’s style, of course: Romantic with a bit of rebellion.

Romantic fragility and high heels

After a two-year break, the icon of bridal fashion is back with daring lingerie elements, transparent bra tops and loose chain mail. Loose and unlaced, tops and dresses were layered to dreamily wrap the models’ timid silhouettes. Romantic. Timid. Almost fragile, the models floated through the darkness on high heels.

More about Vera Wang

The history of the Wangs company is colourful, loud and diverse. Here we have once again answered the most interesting questions about Vera Wang and her fashion empire.

Q&A: The most frequently asked questions

When was Vera Wang born? What is she known for and who has she dressed like this in the past?

How old is Vera Wang?

Vera Wang was born on June 27, 1949 in New York City.

What is the name Wang known for?

Vera Wang has been specializing in exquisite and innovative bridal fashion since 1990. Also known is her annual ready to wear collection, her evening gowns and her perfumes. Wang’s eyewear, jewellery and tuxedos are also well known.

Which famous brides has Vera Wang already dressed?

Among Wang’s most famous customers are Kaley Cuoco, Kim Kardashian, Chelsea Clinton, Alicia Keys, Ivanka Trump, Victoria Beckham and Mariah Carey.

Where is Vera Wang’s bridal boutique located?

Since 1990, Vera Wang’s bridal boutique has been located at the upscale Carlyle Hotel on Madison Avenue in New York City.

Where can I buy Vera Wang’s dresses and perfumes?

Most of her dresses are available for purchase on her official website. Her sunglasses are available in the online shop of the operator farfetch, her perfumes and Simply Vera collection at the American department store chain Kohl’s and her tuxedo collection for men at Men’s Warehouse. Those interested in the unique jewellery from Wangs will find it at Jared.

Chanel: Top commercials, emotional image films & Behind The Scenes

Chanel – a brand with a moving history that revolutionized the world of fashion and mannequins. Today, it is hard to imagine the fashion giant without it. Nowadays there are not only dresses, sparkling accessories and make-up from the luxury brand, but also perfumes. Especially Chanel No. 5 belongs in the bathroom cabinet of every fashion icon, or those who want to become one. What commercials and image films the luxury label has to offer and what crass storylines the creative minds always come up with can be seen here.

Coco Chanel, her fashion empire & the little black one

While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.

  • Learn more about the luxury brand Chanel

Classic feminine fashion and fine jewelry

The Chanel brand is known above all for its masterpieces, which are constantly being re-staged. Many old traditional cuts are combined with new modern colours and materials, such as the world-famous Chanel jacket. But also from the very beginning, Coco Chanel designed sparkling pieces of jewellery and thus adorned the fingers, wrists and necks of the upscale Parisian ladies of yesteryear. In her designs she paid attention to the play of light, so that the pieces appear different from every angle and create an exciting play of light and shadow.

Virginie Viard’s debut: stylish commercial with lots of emotions

Inspired by travel, the Cruise 2019/20 collection presents a silhouette in motion that is both strong and bursting with subtle softness. Comfort, functionality and simplicity form the basis for the appeal of CHANEL, embodied by Caroline de Maigret, Soo Joo Park, Amanda Sanchez, Ola Rudnicka and Tami Williams. One of the leading roles is the new creative director of the Chanel house, Virginie Viard. In her role she plays a hectic director who misses the train because of her delay. On the way to the track, hoping to catch the train, she is constantly being bumped into. In contrast there are still women, who are much more relaxed and who get their train. A film where the viewer has to form his own opinion about the situation and where there is no right or wrong.

Over The Moon: A stylish journey with the elevator

A jewelry collection with the shapes and colors of the moon. When strangers get into the elevator and as friends get out together, with a common goal, the moon. A dreamlike journey between earth and moon, strangers and friends. An interesting and exciting story that takes the viewer along and later puts them in a relaxed mood. However, the focus is not on the story or the clothes, but in the spot the new jewellery collection is presented. Light and discreet shapes and colours are shown to match the outfits and the setting.

Chanel Bags Collection: Luxurious bags in spring colours

The new bag collection for spring is here. With light, eye-catching colours they round off every outfit. No matter if you go shopping, to go shopping or to travel. The bags are available in different sizes and colours and can be perfectly combined with the other pieces from the current collection.

Fruity perfumes and exciting storylines

With her numerous perfumes Chanel also celebrates success and this worldwide. The subtle but long-lasting unique fragrances have one thing in common: they all contain as their base note aromas of the famous Chanel Camelia flower. Built up with further delicate fragrances, each perfume is an art in itself. Years of research, the best quality of the flowers and fruit, and a craftsmanship of traditional perfume manufacturers. All this is united here. These are Chanel’s perfumes.

Exciting commercial ‘Coco Mademoiselle’ with Danila Kozlovski

The portrait of a woman with a unique and carefree style. The new film COCO MADEMOISELLE reveals Keira Knightley, full of mystery and fascination. With the colour scheme at the backdrop in achromatic colours, the focus is immediately directed to the characters. Exciting camera movements make the promotional video even more exciting and individual. As a high-contrast film cut, the same thing is shot again at a different location in the second part. With the difference that here we put on emotionally strong colors and that the camera movements are in slow motion and very detailed.

Party with a charming Keira Knightley

An impeccable example of the Chanel not only for fine occasions of the upper class, but also for everyday use. Whether at a party, for going out or for a coffee with an old friend in a nearby cafe.

The classic: Chanel N°5 with a sensual Audrey Tautou

Follow the romantic paths of Audrey Tautou on a night train to Istanbul. With Audrey Tautou and Travis Davenport under the direction of Jean-Pierre Jeunet, you will feel the passion and be thrilled by the dreamlike journey.

Chanel’s most theatrical commercial full of emotion and drama

Artistically and emotionally it becomes especially in this clip of the brand. Several hundred dancers have gathered together and use props such as chairs and mirrors for their artistic interlude. Boring is different! See for yourself here.

Behind the scenes of the fashion empire

Especially Chanel is known to take his audience behind the scenes on YouTube. No matter if it’s preparations for the Fashion Week, the hectic rush in the backstage area just before the show starts or the making of the latest collections. There are also image films created by Karl Lagerfeld or films that tell the story of Coco or Chanel. With elaborate and emotional stylistic devices, short videos in blockbuster quality are created here.

A day on the set with supermodel Gisele Bündchen

Model Gisele Bündchen was already announced in May as the newest face of Chanel No.5 – in the beautiful footsteps of Nicole Kidman, Audrey Tatou and Catherine Deneuve and of course Brad Pitt. Because of her “natural beauty and modern femininity” she is already a well-known face of the fashion house, appearing in the advertising for the best-selling make-up collection Les Beiges. The campaign is also a repeat performance for renowned director Baz Luhrmann, the man behind the incredible Chanel No. 5 film campaign starring Nicole Kidman in 2004, who was chosen to bring his “creativity and very personal aesthetic to the house and its iconic fragrance. The new campaign, shot in the Hamptons and New York, is based on a reinvented version of The One That I Want by musician Lo-Fang. Below you can see the entire ad in all its glory – plus a behind-the-scenes video!

Inside CHANEL: Coco’s life story

The story of a young orphan who reinvents herself and becomes Coco Chanel. Discover Coco Chanel’s humble beginnings in chapter 5 of Inside CHANEL, from her birth in 1883 to her encounter with the love of her life, Boy Capel. This new film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel ended an era and ushered in a new century of fashion.

Streetwear Brand Off-White – Exclusive Videos, Fashion Show Highlights & Interviews

The top videos of the luxury brand Off-White are as creative and innovative as the collections themselves. From exclusive runway shows and unique collaborations to commercials with famous models like Kendall Jenner and the Hadid sisters. Here we have compiled the best videos for you. You’ll also find out everything you need to know about the brand at the end!

Haute Couture meets Streetwear

Although the brand had rather mediocre successes in the beginning, it is now enjoying worldwide popularity. Especially the handbags and the famous Industrial Off White belt are nowadays regarded as must haves. One thing is certain: Virgil Abohl has revolutionized the world of hip street style since the launch of his brand in 2013. So the designer’s pret-a-porter is not only comfortable and sophisticated, but also always makes statements.

  • Learn more about the modern luxury brand Off-White here

Street-chic redefined: The most blatant collections

For each collection of the brand there is not only a fashion show, but also a fancy clip. Here you can find out which models and international singers are represented there. The videos are always shot in a minimalist studio, which means more attention is paid to the models and the fashion.

Rebellious collection full of exciting patterns and futuristic cuts

Presented here is the Off-White collection for the summer 2019/20 from Premices Films. See here how the current models of the fashion brand present the urban fashion of tomorrow in the studio. At the forefront: our favourite model Gigi Hadid.

Cool colours and oversized jackets as a statement

The men’s collection for autumn 2019/20 is innovative, bold and trendy. The typical signature of the brand can be seen in the prints and muted colours. Oversized hoodies and denim jackets are also often seen.

Cool Must Haves presented by Bella Hadid

Besides supermodel Bella Hadid, Virgil Abohl has also invited the South Korean rapper Sik-K to shoot the current summer collection. It is striking that the luxury brand is focusing on trendy accessories for the summer of 2020. Watch the clip here.

Exclusive collaborations in the style of off-whites

Once you have joined the ranks of the big fashion brands, you can hardly escape from so many collaborative requests. We have summarized the best collaborations for you here.

SSENSE x Off-White: Tie-dye shirts and black and white sweaters

For summer 2015, the rising streetwear brand collaborated with the luxurious e-retailer SSENSE. The clip was shot by French filmmaker Pierre Debusschere. Check out the collection full of tie-dye t-shirts, hip hoodies and trendy shorts.

Nike x Off-White: Trendy Hoodies, Sport Shorts & Socks

“The great thing about the vocabulary and history of football is that, aesthetically speaking, it has its own face. I’ve always been inspired by the way European teams have a sponsor printed on their chest. When I was working on this collection, I wanted to celebrate the different variations of typography,” Abloh said in an interview. Take a look at the collection here.

Runway of opposites – the most original fashion shows

The shows of the luxury brand are always as unique and diverse as the collections. It never gets boring here. International supermodels on the catwalk, unique stages and the who-is-who of Hollywood in the infamous Front Row – check out the best fashion shows off-whites.

Grungy Streetwear with a romantic backdrop

The opening and closing pictures were taken here in collaboration with the New York artist Futura aka Lenny McGurr. One of the big themes was climbing. This was reflected in the designs mainly by coarse knitting, T-shirts with bandana patches and flower-printed shorts.

Innovative sports fashion meets modern noblesse

The theme for the 2019 summer collection was “Track and Field”. So designer Virgil Abohl let supermodels like Kendall Jenner and Bella Hadid walk the runway in sporty elegant dresses. Compared to previous collections, bright neon colours now also enjoyed great popularity as statements.

Elegant ready-to-wear collection with a touch of feminine emancipation

The 2017 summer collection was a tribute to the modern businesswoman. So the creative heads of the brand focused here on fire-red outfits for a rebellious day at the office, trunk dresses and leather jackets. “It feels more sublime, luxurious and tasteful. I have tried to be more concise,” Virgil Abohl said backstage.

The streetwear brand and its designer Virgil Abohl

The luxury brand Off-White always strives for transparency. This is not only evident in the extensive backstage footage, but also in the interviews with the founder and designer behind the brand. To show his fans how much love, passion and work is behind every collection, he regularly takes them behind the scenes.

Off-White: Modest start, meaning of the name and net worth

What were the beginnings of Virgil Abohl? Who were his greatest critics and why is the brand called Off-White? This and more is answered in this video.

World premiere! Show @ Fashion Week Berlin, 19.01. at 6 PM: Live @MBFW @VOGUE

On January 19, 2021 it’s time: world premiere @ Fashion Week Berlin! After the great closing show of CM of the last #MBFW, this year comes a fashion show the world has not seen before. The show of MarcCain will be the highlight of 2021. We can’t reveal any details yet, but after long preparation and production, we present you something, never seen before at Berlin Fashion Week. With livestream of Vogue. With this we start the new 20s so really: How Wonderful!

Fashion Show: Live Stream (MarcCain)- Countdown

You can find the livestream of the show among others on Mercedes-Benz Fashion Week Berlin, Vogue … and here at CM!

Top Secret since 2020

19th Jan 6 PM (CET)

Berlin

When it comes to innovation in the fashion industry, many look first and foremost to the United States of America. It is in the USA that the new ideas are born. This time, the new ideas come directly from Europe. For the very first time in the world …

Show impressions: Virtual models

Screenshot @ Youtube

Live Stream: Youtube + Vogue

But what we have in mind for January 19 at Berlin Fashion Week will not only be a highlight for the audience, but also something completely new for the fashion world. Perhaps the first step, to something completely new. We look forward to seeing you in the livestream on January 19!

We’ll post the links here on the blog and on CM Instagram.

  • Vogue – Livestream
  • Fashion Week Berlin – Livestream

Last Show: Spring / Summer Collection

“The sky is the limit” – MarcCain brings new ideas, already with the last show, which of course also took place under the current events without an audience. Soon spring will be here and not much later summer: time for inspiration! Here’s a throwback: the spring / summer collection 2021:

Los Angeles Fashion Week: the best designers & runway shows

Becoming a model in Los Angeles – As a model, Fashion Week is of course one of the most important dates of the year. The most famous designers all in one place and new collections that are ideally presented by you. Los Angeles also hosts a Fashion Week once a year where all the important people of the fashion scene, whether designers, models or critics are on and on the catwalks. Here we show you a few impressions of the fashion scene of Los Angeles, so that you can get a feeling for it as a model.

Fashion Week 2020: The Majestic Downtown

The Majestic Downtown is located in the heart of Downtown Los Angeles and has hosted L.A. Fashion Week. The magnificent building has been in existence since 1924 and served as the perfect backdrop for Fashion Week with over 30,000 square feet of space and a stunning, historically preserved ambiance. 9-meter high Italian ceilings, arched windows, sculpted marble columns and original marble floors adorn the interior.

Map: Los Angeles Fashion Week 2020

The Majestic Downtown – where Los Angeles Fashion Week was held:

Street View – this is what the building looks like from the outside:

Michael Costello: Dresses for Kylie Jenner, Cardi B & JLo

A brilliant designer who opened his first fashion store at the age of 15 and designed dresses for stars like Céline Dion and Jennifer Lopez. Kylie Jenner wore Costello’s dress on her birthday cover of a magazine and he already made the headlines with Cardi B’s dress at Paris Fashion Week, which he created.

George Styler: Fashion designer from Serbia

The Los Angeles-based fashion designer from Serbia is known for his ethnic-look knitwear and unique designs. His clothes have made it into major fashion magazines and onto the runways of major fashion weeks.

Merlin Castell: Curves & Broad Shoulders

Unusual shapes, creative runways, wide silhouettes. Merlin Castells dresses are known for their curves and wide shoulder highlights through pads.

Rene Tyler: Plus Size

This designer made it her goal to advocate for the plus size community. Lacking representation at major runway shows and LA Fashion Week, she made history as the producer of the first plus size fashion show during LA Fashion Week.

Kahini Couture: Feminine & Unpredictable

Kahini’s designs are inspired by the latest fashion trends in the US and Europe. Each style is chic, feminine and luxurious, with an element of unpredictability. Dresses, jackets and cocktail dresses have interesting textures and geometric color designs.

ELIE MADI: Luxurious dresses

Elie Madi is a Lebanese fashion designer now based in Los Angeles. Her trademark embodies luxurious designs and exudes opulence and charm in her collections without being over the top. Madi has dressed superstars such as Carrie Underwood, Katy Perry, Jennifer Lopez, Paris Hilton and many more.

Lakris: Buns & Smokey Eye

LaKris was founded by Russian-born model Kristina Sutton. The look on the runway at Fashion Week in Los Angeles is characterized by high buns and smokey red eyes makeup looks.

Fabiana Milazzo: Exclusive evening dresses

Her passion for art and desire for innovation led her to develop new style techniques: Sophistication, femininity and originality are the brand’s hallmarks and have become its DNA. With evening dresses Fabiana creates versatile and authentic pieces that can be considered true works of art.

Q Design & Play: Street and Urbanwear

The street and urban wear brand creates charming, simple and idyllic pieces. The clothing is practical, ready-to-wear yet distinctively unique, including shirts, polo shirts, knitwear, shoes, jewellery and bags.

Los Angeles Fashion Week in Conclusion

As you can see, Los Angeles offers not only high fashion and luxury glamour, but also creativity and individuality on the catwalk. The atmosphere is a bit more relaxed than on the runways in Milan and New York. Here you can also walk for unusual designers and unconventional fashion.

Ralph Lauren – the great success of polo shirts, shirts and sweaters

Ralph Lauren – More than just a simple designer He has created what is known as the “American Dream”. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

Ralph Laurens career – American Dream “Rags to Riches”

Ralph Lifshitz was the son of Belarusian immigrants from Pinsk. His father was a simple painter who emigrated with his family to the USA. Despite his roots, Ralph grew up influenced by American culture. His parents only spoke Russian, Polish or Yiddish if they wanted to hide something from the children.

At the age of 12 he sold his first ties at his school and invested the money in expensive suits. At the age of 16, he and his brothers changed their surnames, not to hide their Jewish origins, but because of teasing, as the name resembles the two English words “life” and “shit”. Lauren never studied anything in the field of fashion, he was exmatriculated from economics because of his poor grades. Thereupon he met his wife, who was a receptionist at the eye doctor. They married and had three children in the following years. >His path to great success – from salesman to billionaire

His way to great success – From being a salesman to billionaire

Before that he had served in the army for two years and then worked as a salesman for the fashion house Brook Brothers. The earnings there enabled him to take out a loan for his first tie collection under the Polo label. The sale brought him enough money to buy the rights for the brand. This led him to independence and to his great success. He created entire collections and won the Coty Awards in 1970. Two years later he designed the complete costumes for the movie “Great Gatsby”. In the same year he also created a collection of polo shirts and the famous trademark of the riding polo player. This is still his most successful collection today.

Changing diagnosis – Pink Pony Campagne

In April 1987 he was diagnosed with a brain tumour, which was cured after a successful operation. This was the incentive for him to actively participate in the field of cancer research. He saved thousands of lives through his diagnostic centre for treatment and prevention of breast cancer. His campaign called Pink Pony opened a centre to make it financially possible for everyone to get treatment without falling into huge debts. Meanwhile, the Pink Pony Campaign can be found all over the world.

Fun Facts about Ralph Lauren

Ralph Lauren owns a huge collection of cars, including a Bugatti 57 SC Atlantic, which was built only four times and one of which is even considered lost. His fortune is also estimated at 5.8 billion US dollars, which is why his expensive hobby and the extravagance in his life are already considered normal.

This also explains the lightness of the very costly celebration of his brand’s 40th anniversary. Without further ado, the entire Central Park in New York was rented and celebrated with designer colleagues like Donna Karan, Carolina Herrera and Vera Wang, as well as Robert De Niro and Sarah Jessica Parker at a noble dinner.

In addition, Ralph Lauren even starred in an episode of the popular Hollywood sitcom “Friends”. Even though his intercom was limited to 4 words, he convinced with his classic fashion suit. How else, as one of the most successful designers of the 20/21st century!

Tops – polo shirts, vests & sweaters

Polo shirts, shirts or pullovers – the actual success of the Ralph Lauren brand is due to them. There are different variations, sometimes with the big or small polo player on the horse. Only 33 years after the invention of the polo shirts by Rene Lacoste, Ralph Lauren launched the first Polo Pique shirt. Today both companies compete in the polo market. Ralph Lauren’s American style, which produces longer and more shirts, is currently trendy. Of course he offers the shirts and shirts in different cuts. You can choose between the following:

  • “Slim Fit” (very narrow cut)
  • “Custom Fit” (casual, wide cut)
  • “Big and Tall” (in big sizes)

In the same way, Ralph Lauren did not hold back on the variety of colours. There is hardly a colour that does not exist, the selection is as colourful as the rainbow itself. Varied designs make the tops real eye-catchers!

Specials – Baby Accessories, Home Articles & Perfume

Ralph Lauren is a luxury brand like no other. Luxurious living room accessories, cute rompers or even complete outfits for the little ones. In the fragrance department, too, Ralph Lauren impresses with floral fragrances for women and marshmallow masculine fragrances for men. Discover the variety of the different articles!

Ralph Lauren Baby – luxury for the little ones

Hard to believe, there is a complete department for the very youngest among us! You are looking for the perfect gift for your sister’s baby show or a suitable birthday present for your little one. Ralph Lauren offers complete outfits, rompers, bodysuits, dresses and of course what you can’t miss, little polo shirts. The most different articles made of cotton, corduroy velvet, cashmere or linen show the high quality of the children’s clothing. At the moment you can find a lot in maritime style with small anchors and sailing boats, but the timeless classic look can always be found on their online site.

Ralph Lauren Home Collections

In the “Ralph Lauren Home” department you can really find everything your heart desires. You want to completely redecorate your apartment? Add a touch of aesthetics and elegance or keep it simple and classic. On the online website under the Home section you can distinguish between:

  • Décor
  • Inspirations
  • Bathroom
  • Bed linen
  • Tableware
  • Home gifts
  • Other articles (dog accessories, rainwear etc.)

There is even the possibility to use the service. There you can contact extra interior designers who work for Ralph lauren to help you create your perfect home. Make your small and modest home special with the various luxury accessories. With elegant bed linen and decorative cushions the bedroom will look more comfortable. The bestsellers remain the knitted Ralph Lauren fabrics in the form of blankets or beach towels with the cute bear mascot.

Perfume – irresistible character

Very distinctive fragrances with irresistible character. Ralph Lauren’s fragrance collection for women has a simple design. Romantically playful fragrances with a floral character. It is the perfect perfume for everyday use: unobtrusive, discreet and fresh. After spraying it on, you feel like lying on a fresh flower meadow – stimulating and invigorating. Most blends consist of apples, sparkling mandarins and gentle osmanthus. The floral top note comes from the mixture of boronia, freesia and magnolia. If you want a powdery light accent, there are varieties with musk and white iris. This ensures long-lasting freshness!

Q&A: Ralph Lauren

Before you go shopping or order Artiel online, you should find out about the brand. “Where are your products made?”, “What does Slim Fit mean?” or “What page is the Polo logo on?” save a lot of trouble to avoid buying the wrong thing. Here you will find all the answers to the most frequently asked questions:
Ralph Lifshitz, his real name, is a US-American fashion designer and founder of the fashion company named after him “Polo Ralph Lauren” (1967). He was born in The Bronx, New York City, in the United States at the end of the 1930s on October 14, 1939 and will celebrate his 81st birthday in 2020.

Who wears Ralph Lauren?

Ralph Lauren is a brand for everyone. Of course she has a stereotypical clientele in many eyes, but not everyone who wears a Ralph Lauren baseball cap and polo shirt is automatically one of them.

Where is Ralph Lauren produced?

We do not have all the relevant information on this, but it is known that some Ralph Lauren clothing is produced in India1) and also in Indonesia, South Korea, Thailand, Mexico and Hong Kong.

When was Ralph Lauren founded?

The company Polo by Ralph Lauren was founded in New York in 1967.

How do I recognize Original Ralph Lauren?

When embroidering, it is important that the horse harness, as well as the leg and arm of the polo player are clearly visible. The polo mallet must be embroidered straight as shown in the photo. Dirty embroidered logos can only be found in plagiarism.

Is polo a brand?

Polo Fashion was originally a brand of the Brooks Brothers company and was intended for a fashion line for polo players. Lauren bought the rights to the brand from Brooks Brothers in 1967.

On which side is the polo sign?

The main label of Ralph Lauren polo shirts has the inscription “Polo by Ralph Lauren”. To the right of the main label there is a small label with the size of the polo shirt.

What does Custom Slim Fit mean?

Super Slim, Slim and Tailor Fit are designed for people with narrow hips, so the shirt will not look good on gentlemen with pear-shaped bodies.

Bermuda: virtual model with scandals and music career

Blonde, perfect figure, beautiful face. Is she real? This is the question many ask, but the blonde model is not real. One of the most famous and scandalous virtual influencers is Bermuda. She became successful through her scandals and former negative nature. The It-girl has a budding music and modelling career. Are digital influencers the replacement for Naomi Campbell or Bella Hadid? Find more articles on virtual influencers here.

Who is Bermuda, and what triggered it?

Bermuda, is a controversial blonde virtual model from LA since 2016, who is known for stirring up the digital world of social media. The virtual model is very politically related and was a Trump supporter, her views have since changed. She also did not believe in climate change. She brought other scandalous actions that helped gain more followers. April 2018, Bermuda hacked Miquela’s Instagram account. In the process, she deleted many photos and posted computer-generated avatars, including her photos. She wrote in the description:

“Hi guys! This is Bermuda. Sooooo… You have been lied to by a fake person. Who literally buys that for a second? Apparently a lot of you. …Sorry, Miquela. I tried texting you, I tried calling, but you keep ignoring me. You brought this on yourself, girl ?. Leave me a comment if you care about the truth, k? ? Follow me @bermudaisbae.”

However, this brought Miquela to 1 million followers on Instagram, and was a milestone that opened a lot of doors in the influencer world, including lucrative brand deals with celebrity designers. Miquela didn’t let herself get down and kept trying to prove to people that she was a real person. And that’s exactly what Bermuda didn’t like. She posted pictures on her own Instagram account and continued to threaten Miquela. The two have since reconciled and are now very good friends.

Was she really hacked?

No, the whole story was a marketing strategy by its creators to help gain more followers and attention.

What does Bermuda do for a living?

Bermuda is now a well-known influencer and has advertised for Chanel, Balenciaga, Tesla, Adam Selman and Starbucks on her Instagram. She has also released her own music, which has garnered 378,735 views on YouTube. On Instagram, Bermuda now has 288,000 followers and gets around 20-40 thousand likes per picture.

Love between virtual influencers?

Bermuda and Blawko22 used to be a couple. However, the relationship ended. They met through Instagram. Blawko discovered her through the argument between her and Miquela. When Bermuda changed companies, where Blawko and Miquela were, they met. Bermuda got a better look and her personality changed. The two met more often and then became a couple. However, the two had different characters. Blawko was always very positive and always wanted the best, whereas Bermuda was very negative. They parted ways because Bermuda wanted to change Blawko and he didn’t like it. However, the three virtual characters are friends despite this. Just like Blawko22 and LilMiquela, Bermuda is the project of Brud, founded by Trevor McFredries and Sara DeCou. The Three Virtual Models are represented by PR firm Huxley and have been backed by Spark Capital, Sequoia Capital, M Ventures, BoxGroup, Chris Williams, Founders Fund and WME.

“Virtual Influencers: Tomorrow’s Future?” – First magazine article in Germany

First article in fashion magazine – Our virtual influencers Zoe and Ella with the big Insta stars, in one magazine! Now in the new issue, including interviews with Sarina Nowak (Curvy Model), Kasia Lenhardt and cover story with Louisa Mazzurana. FIV Magazine (Issue #6), the first German-language report about our digital avatars Zoe & Ella.

FIV Magazine: “Virtual Influencers: Tomorrow’s Future?”

Artificial avatars, inlfuencers, whatever, a hot topic in advertising, especially for innovative companies and first movers (i.e. companies that are the first to pick up new ideas. “Virtual Influencers: Tomorrow’s Future?” – You can read the e-Magazine free of charge, online:

Virtual influencers: Social trend

Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people whether the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

CCC | LASOCKI “Winter Stories” – Milva: New TV commercial for XMas!

Here it is! Milva’s new TV spot for CCC | LASOCKI “Winter Stories In total there are 5 different commercials, each 15 seconds long, which you can now see on TV and online in many European countries. Again a great new job for our Milva and of course, we have to share the first photos and videos of the campaign with you!

TV spot for CCC | LASOCKI “Winter Stories”

The new TV spot, now online, on TV on Netflix & Co.

Campaign photos: Christmas & Family

Tip! You can now find CM with all news, photos and new videos on Pinterest!

Laura (17) founds her own Fashion Start Up! First accessories from LLOVLII #support

You might already know Laura from Instagram or from our New Faces Model Board: Laura. If there is a young person who has an extreme amount of power in her, then it is our Laura! She is sporty, has a black belt among others. She posts more Insta Stories every day than we do in a week and already over half a million followers follow her on Instagram. Recently also on TikTok! Now in lockdown there is something completely new from her, her own styles: LLOVLII.

LLOVLII by Laura

What is the most beautiful thing management can experience? Creativity & passion! Therefore we are very happy that Laura realizes her ideas. At just 17 years of age, she becomes a super young entrepreneur, with everything that goes with it, from design to materials, processing to logistics. Courageous! She has realized her first 3 ideas in the last weeks and Voila! Here it is.

LLOVLII Red: Cap

LLOVLII Black: Cap

LLOVLII Skinny Jogger

Laura: Last Cover @ FIV Magazine

Here you can find the whole issue with Laura @ FIV Magazine.

New York Fashion Week: High Fashion Michael Kors, Ralph Lauren & Co

As a model in New York, Fashion Week is of course one of the most important dates of the year. The most famous designers all in one place and new collections that are ideally presented by you. Four times a year everything revolves around fashion. There are both fashion for women, as well as for men to see. The New York Fashion Week belongs to the “Big Four”, because it is next to the Fashion Weeks in London, Paris and Milan one of the most viewed and best known events of this kind.

New York: The City of Fashion

There is always something going on in New York. Fashion Week in New York is a fashion week that takes place four times a year. At this time, the most famous models of the time walk on the hottest catwalks. You can also find stars and starlets on the sidelines of the runway, dressing up for these days and admiring the show.

Map: New York Fashion Week FW20

Spring Studios – This is where New York Fashion Week Fall/Winter 2020 took place:

Khaite

Khaite is a fashion brand for women that reflects classic, new-age American fashion. The brand became really famous for its cashmere bra, which was constantly sold out. Katie Holmes was photographed wearing one of the brand’s cardigan bra ensembles, and the picture went viral – followed by constant requests for the piece.

Michael Kors

The fashion show of Michael Kors is and remains a true classic – whether he incorporates the “Town-and-Country” or the glamour style. The outfits of the famous New York fashion designer are presented by famous faces like Kaia Gerber and Bella Hadid.

Ralph Lauren

Ralph Lauren is part of the hard core of Fashion Week with his always recognizable style. He is extremely popular with his chic and recognizable fashion: classic, tailored, tweed and lamé looks reminiscent of English aristocrats.

  • Find out more about Ralph Lauren

Marc Jacobs

Marc Jacobs is going for a very edgy style in his Fall/Winter 2020 collection. Singer Miley Cyrus walked the catwalk as a star model – she has long called the designer her fashion mentor and was a perfect match for the staged Park Avenue Armory style on the runway.

Rodarte

Behind Rodarte are 2 sisters who caught the eyes of the audience with a theatrical production. Stars like Bella Hadid walked their runway, which perfectly reflected the aesthetic style with puffed sleeves, ruffles and gold accents.

Longchamp

Specializing in leather goods since 1948, the French luxury brand focused on bomber jackets with shearling collars, wide leather belts and layered looks with statement pieces in patent and leather. Creative director Sophie Delafontaine says the inspiration for the iconic collection was the ’70s.

Coach

His show featured bright pops of color, leather coats and colorful socks in retro sneakers – very eye-catching, in other words! Some pieces featured motifs by the late artist Jean-Michael Basquiat. Basquiat’s niece walked the runway for this one.

Jeremy Scott

The creative director of the fashion house Moschino focuses on unusual pieces that have been offset with lettering, patterns and much more. Lacquer and leather & biker jackets are among the styles in the front row. Jeremy Scott is known for his unconventional styles and patterns – for him there are no limits.

Tom Ford

The US-American fashion designer, who was a designer for Gucci and Yves Saint Laurent for a long time before founding his own brand Tom Ford, focuses on chic and elegant style: blazers, long skirts and fancy hair are not to be missed.

Versace

Versace is known for the edgy and recognizable looks – lots of patterns, colors, unusual materials but still elegant. Famous faces like Kendall Jenner, Bella Hadid or Kaia Gerber walk the runway of Versace.

  • Here you can read more about Versace

Brandon Maxwell

The American designer has a more casual but elegant style in his clothes – not much fuss but still eye-catching. Maxwell even once took on the role as Lady Gaga’s fashion director and has designed many of her stunning looks.

Video: New York Fashion Week Autumn/Winter 2020

Watch a short video about New York Fashion Week Autumn/Winter 2020 here:

“Virtual Influencers Conquer Instagram with Storytelling” – LOUT Magazine

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week! Did you already know? Cocaine Models is the first agency in Europe with virtual influencers! Read more about the topic here: Virtual Influencers.

Virtual Influencers conquer Instagram with Storytelling

Extract: Virtual influencers conquer Instagram with storytelling (German)

Ikea engages the virtual influencer Imma in Japan. Today three more virtual influencers come to life. What makes these avatars so attractive for brands. The time has come: The influencer agency Socialmediaone is launching its first three virtual influencers online today. Their names are Zoe, Ella and Linda and they will be flying as models to Moscow Fashion Week this weekend. After that they will visit their first agency in Germany. Managing director Stephan Czaja has no doubts whatsoever:

In ten years, 30 percent of the models will be virtual influencers.

Ella: First commercial – now on TV & Youtube

Read more here in the blog: First commercial with Ella.

The first Instagram Posting:

Ella #1 food campaign / commercial (virtual model) with Take3: Next Level

Welcome Ella! Yesterday you already met our new virtual model Zoe, today we present you Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Commercial with Ella: Now on Youtube

Scene images & close-ups

We kept the secret for weeks and months. Now we had our last meetings in Berlin.

Zoe #1 Runway Show (virtual model) for CHAIN @MFW

Virtual Models – We kept the secret for weeks and months. Now we had our last meetings in Berlin. In less than 24 hours our new signing will be official: Zoe! Zoe is the first virtual, digital model from Europe. Virtual models, digital influencers, whatever you call it, Zoe embodies a new level and a new digital time. Here you can see her first official spot, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Runway show movie: Now on Youtube

Zoe’s first runway show ever! With CHAIN Sustainable, presented at Fashion Week Moscow @ Digital Talent show stage. By the way, do you know our virtual model Ella?

Scene images & close-ups

Zoe is state of the art. There is nothing comparable. Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella consists of code. These are the first jobs of our “New, New Faces” Zoe! We are excited about all the steps that are coming now.

Repost auf Instagram

Do you know Ella?

Read more about our virtual model Ella.

Isabel: Curvy, Blond and Amazing! Highlight for the autumn season

After our casting week in Berlin we are back in the office and have a highlight for you: Isabel! Curvy, Blonde and Amzing – in short, a highlight for you. At Lookbooks, online stores but also on TV and on City Lights in the city centers: Curvy women are conquering the market. The trend towards the curvy model is not only based on the awareness of the customers, but also on the increasing attractiveness in advertising. We are looking forward to the first season with Isabel!

Isabel: Curvy, Blond and Amazing!

The fashion industry has become accustomed to displaying a thin body type. But the boundaries are breaking down. Curvy Models or Plus Size Models are more and more popular with customers. Did you know that the average woman has a clothing size of 44? This realistic trend is also becoming more and more important in advertising. Curvy models radiate a special zest for life, they even allow themselves the little tidbits and still have a fantastic figure. A good role model for many, and Curvy Models is more and more successful! Read more about them here: Curvy Models.

Photo selection: Isabel