Anusha – Curvy New Face & London coming up

Anusha – up and coming curvy New Face. We as an agency write body positivity very big and are constantly looking for interesting new faces, which also bring a character. Anusha was thus a very big find, because she is the complete package: a beautiful body, a unique face & a super strong character.

Plans for the future – the road to London

The laid-back nature of Anusha makes it all look like confidence just flies to her. In fact, she has many plans how it should go on for her after school. One thing is for sure: she will continue to take time for modeling and will take every chance that comes her way. Soon her first stay in London is planned, here she will intensively take care of building up her model book and get into conversations with clients. For the upcoming visits, she will have more and more security and gradually skim bigger jobs, so that when she is finally done with school, she can fully start working as a model.

Anusha on video – the first video footage of the new model

If pictures are not enough, you can find more of Anusha here and on our YouTube channel.

Pictures from the first shoot with Oliver Rudolph

Faye x Nora: Rose boxes to give away! Gold, silver or rose gold

You want to make a surprise to your beloved? Or a nice surprise for yourself? The new collection includes beautiful details that evoke the most beautiful pages! Whether you are looking for rings, necklaces or earrings, combine your jewelry as you like and pimp your outfit even more or give it away in a beautiful rose box. With beautiful and chic jewelry you always provide a little eye-catcher just like the new video of Faye with Nora! Check out the new photos and videos of Nora here!

Faye: necklaces, earrings or rings for women

Check out the promotional video of Faye here! Gold, silver or rose gold, you decide how you want to improve your style on. The campaign video from Faye shows you how different styles, looks and characters can be and how well they fit together. Here is the new campaign video with Nora.

Here are the pictures from the shoot with Nora.

Faye at a glance:

  • 18k gold plated jewelry
  • Jewelry also available in silver and rose gold
  • Jewelry case for your jewelry
  • Jewelry boxes to give away

In the store you will find, among other things:

  • necklaces
  • earrings
  • Rings
  • Bracelets
  • Sets
  • Jewelry boxes
  • Rose boxes
  • Gift sets

Lara – International superstar rising up: Paris, Milan & NYC

Lara – Soon 18, finished school and now already planning a great career! Cute, professional and determined, that’s our Lara. Find out more about her path to modeling, her goals, where she’s currently hanging out and especially how she did on her last shoot before her trip here.

International Face – First Stop: Paris

Everyone wants her. Whether it’s the biggest agencies in Milan, Paris or even NYC, everyone wants to sign our Lara and work with her. For Lara it goes end of March this year the first time to Paris to the selected partner agency. Here she spends her spring break and is for the first time in a model shared apartment where she lives with other international models and goes to shootings during the day. Afterwards she meets many international, high fashion clients and is able to make a name for herself on the catwalks in Paris. With all the hustle and bustle you might think it quickly becomes too much, but Lara convinces with her curiosity and her drive

Lara’s path to becoming a model – history, goals and plans

At just 15 years old, Lara came to one of our castings. Since her graduation and schooling is our top priority, we initially only booked her with occasional test shoots and talked to our partner agencies in the background. These are all convinced and are really tearing around our girl. No wonder, with 1.80 meters and her face nothing stands in the way of a great career in the industry. From now on, it is important to use the vacations she has until her graduation as well as possible, so that she is directly known by customers at the age of 18. There are big goals in the pipeline for Lara, including New York. But until that happens, we continue to look forward to building and spending time with loved ones.

Lara on video – impressions of the model at her last shoot before Paris

If you feel like seeing more of our rising star, you can stop by our latest YouTube video and get a better impression of Lara. It’s worth subscribing either way to not miss anything else, whether it’s new jobs or new models!

Pictures from the shooting with Oliver Rudolph

Antonio Tortorella – International Malemodel’s 1st Cut!

Antonio – He doesn’t know where to go first. Also this year we start with a few new faces. Especially our new painting model Antonio Tortorella stands out and not only in Germany. Who would like to allow themselves a small insight and Antonio also times in action to see, which should look past on our YouTube channel around nothing more to miss.

Antonio – Our Cool Boy as a rising Star!

There is so much more to modeling than just looks. Put a cool look together with ambition and proffessionalism and you can start to get a better idea of Antonio. In our new video you can see many facets. For us and our clients it is important that our models, besides their edgy look and cool charisma, are also friendly and enchant everyone in the room with a laugh. Antonio is definitely a big help there, as he just bubbles with positive energy.

International Runways – Milan, Paris & London

For us, one thing has been certain since the first go-see. Antonio belongs on the catwalks of the metropolises. For him soon begins an exciting journey, because interest in him there is everywhere. Since his roots are also in Italy, the connection to Milan is super and the anticipation is extremely high. If there’s one thing you can be sure of, it’s that Antonio will take the modeling world by storm.

Antonio – impressions on our shooting day

If you feel like getting more impressions of Antonio, you can watch a clip of Antonio’s first impressions here and get infected by his positive nature. If you don’t want to miss anything in the future, follow our YouTube channel and stay up to date with new faces and exciting new videos.

Pictures from the shooting with Oliver Rudolph

Mr.Chain x Diana: The perfect Valentine’s Day gift? Jewellery “Matching Set”

Mr.Chain – individuality is written in capital letters here! Because at Mr.Chain you have a wide range of jewellery that you can put together yourself, as well as name necklaces with your own engraving. Whether it’s a gift for your mum, boyfriend or best friend, at Mr.Chain you’ll find trendy jewellery that comes from the heart and suits every personal style. Now there’s the new Valentine’s Day campaign with Diana!

Matching Valentine Sets: Diana in the Mr.Chain video

If you want to give your partner a very special gift, you’ve come to the right place, because none of the jewellery in this collection is boring.

The new Mr.Chain Video with our Diana: Love can be so beautiful! A beautiful summer evening, with a road trip and great jewellery, as a little gift of love. The Mr.Chain campaign is full of love: red roses, chocolates, hearts, the whole lot. This new web campaign with Diana shows you the most beautiful combinations so that you and your partner are the perfect match on Valentine’s Day. You can decide what to engrave: Ring, necklace or earrings. Whether striking or rather simple, there is something for every jewellery lover. The perfect accessory for the perfect outfit, for women or men.

The Valentine’s Day campaign, which features Diana wearing jewellery she can design herself, gives you the perfect vibe and inspires you to upgrade your outfits and those of your partner!

Rings and bracelets: jewellery for you and your partner

Couples are known to love little bracelets engraved with the special date they first met.

At Mr.Chain, you can engrave the day you first met, your anniversary, the day of your engagement and any other important date. This way, you have a great, individual gift for your partner that you can also style perfectly. Whether you’re looking for delicate and carefully crafted necklaces or more eye-catching accessories, you’ll definitely find something in the style you want.

By designing your jewellery, by engraving the date or name. You can really prove that you know your loved one. Should it be more of a high quality and gold ring to express your love and affection and thus be seen as a little ‘promise ring’? Or do you want a look that matches?

There is also something for people who like to stand out, because at Mr.Chain, no character comes up short. No matter who you are, no matter who you want to be, here you will find the perfect jewellery to underline your character and that of your loved one and to make a clear statement!

Mr.Chain: customised jewellery for women and men

Mr.Chain has a great selection to offer one on the website. The lovingly packaged campaigns give inspiration to people who are interested in something new and see what fits best. The choice and combination possibilities of the many pieces of jewellery is simply endless here and so it is also possible for everyone to find the right thing.

To sum up once again: Personality is very important, which is why Mr. Chain also offers a variety of jewellery pieces that you can put together yourself with an engraving. Whether it’s a gift for mother, boyfriend or best friend, at Mr.Chain you’ll find fashion jewellery that comes from the heart and that matches all kinds of personal styles.

Mr.Chain at a glance:

  • Jewellery for women & men
  • You can grave your own jewellery
  • Large selection: Rings, chains, etc.
  • Gifts: Valentine’s Day and more

In the shop you will find, among others:

  • Necklaces
  • Earrings
  • Rings
  • Bracelets
  • Anklets
  • Sets
  • Specials: Rose Box for Valentine’s Day

Catrice x Mariéme: Nude Looks, Fox Eye and Glam Night Style

Catrice – Marième (Paris) is now available in the new Catrice tutorials! A full face or more natural for everyday wear? In these two videos, our Marième shows you the most beautiful looks that are definitely on trend. Whether a natural make-up look or lots of glitter for the evening, there’s something for everyone. You don’t need to be a pro to style the looks perfectly. Take a look at these two quick and easy make-up tutorials here, step by step, which you can easily do at home with the new beauty products from Catrice.

Glam or Clean Beauty: Mariéme for Catrice Make-Up

Want to stand out at the club on a night out and have the perfect look? To match your glitter dress and high heels, all you need is the right make-up. Straight-lined eyeliner, glitter eye shadow and bright lipstick, Catrice has everything your party soul needs.

After the long night, everyday life comes back and the everyday look? No problem, Mariéme shows you how quickly you can conjure up your perfect everyday look for the office. With light pink lipstick, fox eye and light foundation, you’ll be perfectly styled and ready to go to work with pride! Check out both make-up tutorials with Marième right here:

Glam Night Make-up: quick and easy

A quick and striking look. See how Marième created this look for herself:

Clean Beauty Tutorial: Fox Eye and Natural

Less is more, this applies fully to the nude look. Beige eyeshadow, light foundation and bushy eyebrows, the look suits every make-up lover and is suitable for every event. Watch the video of the look here:

Catrice? Beauty products, vegan and great range

If you don’t know Catrice yet, Catrice is a drugstore brand that many people know by now and that is very popular, which is why you can find Catrice in all city centres, for example at DM. Whether you are a beginner or a professional, you can create any look with Catrice.

Where does the Catrice brand come from? The Catrice brand is a German family business that sells, among other things, Esssence. Today, Catrice has a variety of beauty products, such as nail polish, foundation, mascara and eyebrow pencils. With Catrice products, you can conjure up the perfect look, whether you want to meet friends, go to the office or celebrate in the club.

Is Catrice natural cosmetics? Not exactly, but Catrice products are 80% vegan and completely animal-free.

Catrice at a glance:

  • Family-owned company
  • Aua. also brand Esssence
  • Make-up products
  • Beauty products
  • Free from animal testing
  • 80% vegan

Catrice is best known for:

  • Eyebrow pencils
  • Foundation
  • Nail polish
  • Eye shadow
  • Mascara
  • Powder

PHC Pacific Healthcare x Verona Pooth with Diana! Shooting & Backstage Video

PHC originated as a brand in California (USA), more precisely Los Angeles. However, it is developed in Germany! Verona Pooth now stands as the new advertising face behind the brand. With her at the first shooting, our Diana! Here the clip, to the first campaign of PHC in Germany. Now the campaign starts and we are so proud of our Diana! Currently Diana is visiting Paris and spending her first weeks there. As soon as we have updates from Paris, you’ll find out here and on CM: Instagram first! Now to the shoot with the wonderfully unique Verona Pooth for PHC!

PHC: Diana’s Shoot with Verona Pooth

Verona Pooth is the face for PHC in Germany and here, is the first, big campaign in Germany! That Diana was allowed to be there from the first second, we are very happy as a model agency.

Behind the scenes at the PHC Shoot – Video

Look here behind the scenes, with Verona Pooth and the Pacific Girls:

Campaign Photos: Selection

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von VERONA (@verona.pooth)

PHC x Verona Pooth

Brand from Los Angeles. Technology from Germany. What makes PHC special? PHC relies on the contents of CBD that is also used in more and more cosmetics. If you don’t know Verona Pooth yet, here’s some info:

Most people know Verona Pooth from TV and boulevard. She has worked her way up in life to become one of the icons in Germany and is now one of the most popular and authentic people when it comes to marketing new products and ideas.

Pro Sieben, RTL, inTouch & Co.

Verona Pooth herself, knows how stressed the skin can be, especially in life between family and career. By the way, she also started her career as a model. Of course, therefore, many media have already reported on PHC. Among them TV stations like Pro Sieben and RTL but also magazines like the inTouch.

Tip! CM now also on Pinterest

On Pinterest you can now find many more photos and videos that sometimes there is no room for on Insta and Youtue.

Ella becomes the first ever virtual real estate agent: GetKey with VR

After we could already see our Ella in two advertising campaigns, including last week’s new campaign by Buffalo London, she is now starting for the first time in a completely new industry: real estate. For a major portal, Ella is now giving virtual advice and also showcasing new, high-end properties. A small, very first video, we wanted to show you here directly.

Beautiful Living! Now with Ella (VR)

Ella’s new job was extremely challenging, as for the first time our virtual model is speaking. If you’ve been reading our blog for any length of time, you know that it’s been over a year in the making. So there is really, really a lot of detail work behind it.  That’s why we are even more proud that Ella is now taking the next step and “simply put”, is no longer just a photo model, but now additionally, working for a really big, renovated real estate portal. A completely new challenge for our whole VR team. The very first, small snippets were published a few hours ago on GetKey, directly on the home page. So all visitors the real estate portal first of all meet our Ella!

Presenting real estate with VR models

Source: GetKey

Virtual reality in advertising

It all started in early 2021, since then there was the first commercial with Ella for a food company. Then came the first big fashion show, with MarcCain at Berlin Fashion Week. There was our Zoe (VR) and 3 other, exclusively, for Marc Cain created avatars. Together with 8 real models, they presented the new fall-winter collection for women.

Then, last week, the second campaign with Ella was released! Buffalo Shoes or Buffalo London, is really everyone a term, only a few shoe brands have such, international awareness. The campaign ran under the motto “Diversity”, the name “Bolder than ever”. 5 absolutely different models, stories and characters!

Now we take the next step, after the first videos, in the first big virtual fashion show, the first big campaign, now comes presentation and voiceover. Together with Zoe01 (Israel) we want to change the market of advertising until 2030!

We believe that the world will be different in 2030 than it is today. Even more digital, even more virtual – with each passing day, the virtual world will become more real to us.

Source: GetKey

Virtual Influencer / Models / Avatar: Social Media Marketing Strategy – Trends

Virtual / Digital Influencers – Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people if the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

What is Influencer Marketing?

Influencer marketing is an approach that attempts to maximize the effectiveness of a company’s marketing activities. Therefore, agencies design concepts and strategies around people who have a large community (many followers) and whose opinions carry weight within the community. In this way the followers carry the messages further, into their micro-communities. Influencer Marketing is a subordinate part of Social Media Marketing.

Influencer marketing is a social marketing strategy that focuses on conveying brand messages. Instead of marketing directly to a large group of consumers, such as on TV or with poster advertising, influencer campaigns usually focus on a specific target group, or followers of the influencer. Influencer marketing usually comes in combination (cross-media) with social marketing (like ads) and content marketing. Tip! Read here (external) more about Influencer Marketing, Social Marketing (like Ads) and Content Marketing.

The focus of the activities is however on the purposeful information spreading of the Influencer to their or its personal target group.

Virality is not equal to influencer marketing

Although some in marketing consider virality (word-of-mouth marketing) and influencer marketing to be the same, there is a big difference between the two disciplines in social media marketing. Influencer marketing is about getting key people (relevant people with access to the desired target group) to make their influence felt in their own community.

Word-of-mouth marketing is the actual way in which this communication takes place between influencers, community and other people. Therefore almost every influencer marketing by nature includes word-of-mouth marketing activities. Especially the scattering effects (friends) make influencer campaigns so interesting and effective, if they are strategically prepared and planned correctly.

Digital influencers: hype vs. classic marketing

Traditional, digital marketing works less and less, just think of “pop-ups” and “ad blockers”. Similar to TV advertising, every form of marketing loses its appeal over the years. People are simply used to it. Accordingly, marketing strategies must change. Social media marketing is no longer new. Facebook, for example, was founded in 2004, it will soon be 20 years old and the first generation will take Facebook for granted. Nothing new, everything has been there before.

One of the newest and most effective forms of marketing is Influencer Marketing. Because, the connection between sender (influencer) and receiver (community) has never been so personal. Thousands of examples and best practices show how successful such campaigns can be when brand and influencer match.

So instead of reducing revenues from digital advertising and content marketing, smart companies are investing in this new form of marketing. Influencer marketing is not “just” reach, for your own brand name. Because of the close connection, a large, personal factor also plays a role. This makes influencer marketing activities so much more emotional than classical marketing strategies.

Some news in the Blog

  1. Buffalo: “Bolder than Ever” campaign with Ella
  2. Zoe @ Fashion Week Berlin for Marc Cain
  3. First magazine article in Germany
  4. Zoe: First Fashion Show @ Fashion Week Moscow
  5. Ella: Food commercial now on TV & YouTube

Buffalo: “Bolder than Ever” campaign with Ella

Buffalo Campaign – The “Bolder than Ever” collection is out, with great campaign video and our Ella (VR). In the video you see the world as it is: Divers! 6 models represent the different facets of society in the campaign and our Ella is there. 6 models, 6 different locations and one message. Dancing in front of the skyscraper, happy in the supermarket and brand new: virtual with our Ella in the museum. Find out here everything about the new collection and the story behind it.

Zoe @ Fashion Week Berlin for Marc Cain

On January 19, 2021 it’s time: world premiere @ Fashion Week Berlin! After the great closing show of CM of the last #MBFW, this year comes a fashion show the world has not seen before. The show of MarcCain will be the highlight of 2021. We can’t reveal any details yet, but after long preparation and production, we present you something, never seen before at Berlin Fashion Week. With livestream of Vogue. With this we start the new 20s so really: How Wonderful!

After Moscow, Zoe was coming to Berlin Fashion Week, virtual runway for Marc Cain:

First magazine article in Germany

Zoe and Ella with the big Insta-Stars, in one magazine! Now in the new issue, including interviews with Sarina Nowak (Curvy Model), Kasia Lenhardt and cover story with Louisa Mazzurana. FIV Magazine (Issue #6), the first German-language report about our digital avatars Zoe & Ella. You can read the e-Magazine for free, online:

First article about Ella in Germany ever!

Zoe: First Fashion Show @ Fashion Week Moscow

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week!

Zoe for CHAIN @ Fashion Week Moscow:

Ella: Food commercial now on TV & YouTube

Yesterday you already met our new virtual model Zoe, today we introduce you to Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel.

Digital Influencer?! The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client.  This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

The planning of an Influencer campaign by agencies varies greatly depending on the challenge of the individual project. But in general, it is all about identifying the perfect target group or the desired reach. Because, unlike many people think in daily online marketing, it is not about working with a specific influencer, but in 90% of the cases, the reach is first determined by the agency. In other words, which target group is to be addressed, what distinguishes it, demographic characteristics but also emotional ones.

Only when the basic goals have been defined and the persons (target group) we want to address with our campaign, the actual search for the influencer begins. The influencer is then evaluated analytically and in a structured manner using various social media tools, and prepared for presentation. The next step is to decide which person the company wants to work with.

Before that, the basic strategy of the Influencer Marketing Campaign is discussed.

Target group, goals and call-to-action

The definition of the topics is just as relevant as that of the target group. After the target group, we look at which topics are best suited to address the respective target group. This involves various characteristics that a campaign can have, not only the graphic and visual content but also the texts and the information they contain.

If we take a look at the information carrier alone, we have numerous possibilities here. Depending on the social network, the placement of links is possible so that a customer can directly use the option of a purchase. This is called Call-To-Action and is the direct forwarding of a customer, through an online marketing campaign, to a product or service. This works excellently with influencers on almost all platforms, from Instagram and TikTok to YouTube and Facebook.

With the currently very popular Instagram network, which appeals especially to a young target group (up to 40 years of age), it is again not possible to place links away from the stories. Here many agencies work mainly with coupon codes or hashtag campaigns. In the end, the goals of a campaign can be evaluated by monitoring and other social media software. The text is not only about links, but also emoticons are very popular to express complex feelings or even emotions with a sign.

Text, links, emojis… Social Marketing in every detail

Compared to the normal language we use, emoticons contain extremely many characters. Everyone knows the saying:

Picctures say more than 1,000 words

As mentioned above, campaign planning goes deep until the final strategy is found.

In the end it goes from the global schedule to details like “posting texts” and emojis in the posting. Emojis stand for a single piece of information, which in turn expresses complex issues. In short, you can talk a lot about the discount code or just post a happy smiley. The happy smiley will get more reactions than the simple text. The question is how long is the text? You see, Influencer Marketing is a very complex field and just the topics of planning and defining the target group is a chapter in itself, depending on the complexity of the individual project.

Agency for real / digital influencers: booking

In cooperation with Social Media One – We help you find the perfect blogger for your campaign! With expertise and up-to-date listings in the top agencies in Germany, according to Internet World Business Magazine, we help clients with small social media postings but also with larger marketing campaigns. We also help you develop media concepts and produce content for YouTube, Instagram and other social networks. If you have any questions please contact our Influencer Marketing Agency.

Increase reach: Marketing strategy “Community”

The more people ‘talk’ about you or your brand, the more successful you are! The principle is well-tried and also works in Social Media Management. To gain reach in social networks like Instagram and TikTok, it is especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel, models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. Thus they offer one of the most authentic product placement for your own brand.

Opinion guide: Set trends instead of following them

Just like editors in magazines, influencers in social networks are the opinion leaders. They are interesting for people because they report live and directly from their private lives. By this absolutely authentic presentation their photos, stories and videos in social networks and with their Followern are hot desired. Products and brands they use are bought, used and in the best case further-recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly strong.

Especially in the younger target groups, influencers on Instagram, TikTok & Co. are the stars of the new age. Everyone who wants to follow these trends follows them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, businesses and companies unbeatable advantages of direct customer contact and sales promotion.

Efficient marketing and first-class results

Multipliers, influencers, testimonials, brand ambassadors – there are so many names for this one popular concept in Referral Marketing. Our model agency is one of the first movers for social media & Models. Fashion companies profit especially from models as brand ambassadors. The organic reach is almost free of wastage. Totally different from classic media like TV, magazine & Co. Your products go directly to young and trend-conscious people. Ideal for all promotional activities like travel, hotels, fashion, new products, beauty products and much more. We as a model agency set a high value on authentic people and constant camera presence for social media marketing. We want to integrate brands into the everyday life of the user and increase branding for you through a constant flow of information. If you establish your brand in young target groups, you will be able to profit from the reach for many years to come. Take the unique opportunity to become active in this new area of marketing. Book strong multipliers for your next social media campaign – with CM!

Classics like YouTube, Facebook and youngsters like Instagram, TikTok

Modern market leaders – Instagram often still a secret tip in online marketing of companies and businesses for their products and services, which are to be advertised or promoted in social networks. For few weeks it is in addition, possible to switch to Instagram advertisement. What distinguishes Instagram, especially from the other major social networks, is the very precise targeting of target groups. Facebook has since taken first place with over 1.5 billion users, Instagram already has over 1 billion. Due to the previously very specialized user group, the image network is inherently low scatter loss in promotion. Crossmedia, network-spreading work is the success prescription for range and Coverversion in social networks such as Instagram, YouTube, Facebook, TikTok & Co.

Here are the big players for Germany:

  • Instagram – The app for photos & small videos
  • YouTube – The biggest video platform
  • Facebook – The network for everyone
  • TikTok – Kids and teenager

Monitoring and Reporting: Measuring success

If a company or enterprise wants to successfully advertise products in social media, two factors must be taken into account. This is the choice of media (mix, style, channel, etc.) for the clever placement but also the verification (monitoring) of the success after the advertising campaigns. Social Media Monitoring is therefore concerned with the particular challenge of checking results – successes and goals that a company has set itself in the run-up to the respective campaign. Various methods of analysis, most of which have already been made available by the individual social networks, can help here. Here you can read out different information and see if your campaign was successful on the web. The key figures in Social Media Management are among others:

  • Target group (demographic characteristics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • User behavior and conversion

Social Media Ads & Retargeting: Push Effect

Especially for the technological components, social media managers can create outstanding complex campaign plans for companies and enterprises. For example, we can show different ads to users who receive our ad but use a new iPhone than to users with older devices.

This scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups. Another component of sales promotion through social networks is retargeting, the intelligent re-targeting of visitors. By retargeting we intercept users who have already been interested in your offer. This increases the users’ willingness to interact and the success in the online media.

Example: Instagram, Facebook and Youtube Ads

Step one: Create a campaign with digital models. Step two: Gain reach with paid ads, remarketing and retargeting. Here is an easy visualization, for example, if you are fashion store with local flag ship stores. Ads will be shown to visitors only, with selected range of age and range to the local stores.

Screen: Socialmediaagency.one

Find influencers: Complexity search to contract

Influencer marketing can be divided into 3 levels. Every single step requires time and patience. Especially because as a marketing manager, CEO, etc. you are not talking to an entrepreneur, often influencers are even minors. In this case, parents or legal guardians have to be involved as well.

Search and find authentic trademark advocates – step 1

The first step is the identification of suitable influencers, because authenticity plays an important role here. To start an effective campaign, the influencer should ideally already have interest in the brand or, even better, the direct product. For example, a model would be a good influencer for hotel chains, and a photographer would be a good influencer for camera manufacturers.

Evaluation and analysis of followers – step 2

The next step is the evaluation or analysis of the influencer in relation to the existing range. Caution, especially bought Likes make a quick evaluation difficult. Therefore, we also recommend working with a good influencer agency.

Contact and negotiations – step 3

The final step is to target the people who are likely to have the greatest impact on your brand or marketing message. Insofar as brand and influencer are “on the same wave”, the final step is to negotiate the terms. These include budgets, the number of postings on the individual networks, but also photo shoots, for example for additional media, keyword: content marketing.

Important: If an influencer thinks that your product or service is bad, he or she will most likely share the experience. So the “chemistry” between brand, products and influencer should be right. If not, distance yourself from a collaboration.

Buffalo: “Bolder than Ever” campaign & video with Ella (VR)

Buffalo Campaign – The “Bolder than Ever” collection is out, with great campaign video and our Ella (VR). In the video you see the world as it is: Divers! 6 models represent the different facets of society in the campaign and our Ella is there. 6 models, 6 different locations and one message. Dancing in front of the skyscraper, happy in the supermarket and brand new: virtual with our Ella in the museum. Find out here everything about the new collection and the story behind it.

“Bolder than Ever” with Ella: campaign & video

Buffalo’s new collection is out and it brings a great message: Diversity, anti-racism and body positivity. The models of the campaign reflects a society that is open and different. No matter what you look like or what your story is, you are special!

Buffalo in brief: the story

Buffalo is compared to many, still a relatively “new” brand. It all started back then with cowboy boots. Founder Michael Conradi was traveling in 1976 and has seen in Mexico, original Mexican cowboy boots. He found the “look” so strong that he virtually packed it directly and released it on the German market. Only a year later, when the Buffalo brand was also founded. Since then, many collaborations were made, with big stars of the time, such as Cher, the Spice Girls but also Madonna. Recent collaborations include designer Marina Hoermanseder and Lisa and Lena, who you surely know from Tik Tok.

Also here in “Bolder than Ever” 6 strong characters come together.

Video: Now online & on Youtube!

Diversity. Be the way you want, dress the way you want, live the life you want to live! With our virtual model Ella – now online, on the web, social web and of course here.

New 2021 Collection

Buffalo London – Buffalos was born back then as an absolute style icon the 90s look, because everyone today associate with Buffalo Shoes is still a must-have. Just like the new 2021 collection.

In the online store you can find the new Buffalo collection but also every single story, behind special models and characters.

“We embrace posibilities!”

Buffalo who?! Brand, history and trends

As described above, Buffalo it all started with Mexican cowboy boots. The founder and designer at the time, brought the look from a trip to Mexico and then established it as a trend in Germany. Extremely great notoriety Buffalo then got but through the establishment of the platform shoes.

The platform shoe: 90s icon

Everyone knows the 90s shoe: a giant sole, colorful or full of glitter. However, the shoe was initially just a western boot. The cowboy boot was totally in fashion in Germany at the time and later the boot was developed into one of the most famous shoes.

The shoes were then available in 20 different color combinations and thus became internationally known. With the release of the platform shoes Buffalo wrote fashion history and since then Buffalo is one of the most important shoe brands in Europe. Especially in the nineties it was the absolute trend. Big bands, stars and actors were signed. Today Buffalo is one of the biggest brands that exist in the field of shoes in Germany and throughout Europe.

No one stands for this style as Buffalo. The practical advantages for all wearers, you are immediately a few centimeters taller! A few models even get out a whole 10, 12 cm and more. But of course Buffalo makes not only platform shoe, here you will find a wide selection, boots, sandals, sneakers but also new handbag collections of Buffalo. You can also find the brand at major online stores, such as Zalando and about you.

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Dolce & Gabbana AW 21: Klara back on the runway in Milan! Fashion show + video

Dolce & Gabbana AW 21 fashion show – Spring is back! At least a little bit. The perfect time for one thing: new fashion! 2021 starts in Milan, among others, with the show of Dolce & Gabbana. This season with Klara! We are so proud of you! A fascinating show, futuristic with small robot on the catwalk. A collaboration with the Istituto Italiano di Tecnologia. Here you can find the show, Klara outfits and the full video.

Dolce & Gabbanna AW 21: Two worlds cross

The new fashion show of Dolce & Gabbana. In Milan spectacular effects, great models and a real robot on each other. How this looks and how the new women’s collection for autumn / winter, you see here. Don’t miss a video! Follow us on Youtube: CM Model Agency.

On the runway for Dolce & Gabanna:

You liked the fashion show? Check out some of the best Videos of Dolce & Gabbana and more about Dolce & Gabbana.

Dolce & Gabbana: brand & collections

The company Dolce & Gabbana was founded by designers Domenico Dolce and Stefano Gabbana in 1985. The two colleagues met for the first time in the Italian fashion house Gabbana in Milan, when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognized Dolce’s talent and the two began working together. They presented their first fashion collection in 1985 and opened the doors of the first store just a year later.

Jerseys, underwear & swimwear by Dolce & Gabbana

Over the years, the designer duo began to create their own line of jerseys, as well as underwear and swimwear, in addition to their classic fashion line in the high-priced range. The luxury fashion house eventually expanded to the US, Japan and various other countries, where Dolce & Gabbana established their own showroom in 1990.

Read more about here:

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Top Videos of Versace – Refined Prêt-à-porter, Accessories & Fragrance Combinations

Milan. Paris. Tokyo. Los Angeles. There’s hardly a place that doesn’t celebrate the Italian luxury label Versace. With unique creations, innovative must haves and creative campaigns, the label regularly makes the hearts of all high fashion lovers beat faster. Also the advertising campaigns are always cleverly thought out and enjoy great popularity. Sometimes they are playful and fun, sometimes more emotional and avangard. Check out the best clips Versaces.

Fashion visionary Gianni Versace & his progressive collections

The first Gianni Versaces collections met with mixed reactions. His daring and open-hearted dresses were described as vulgar and obscene on the one hand, and progressive and innovative on the other. Also typical of Versaces’ fashion were bright colours, figure-hugging cuts and opulent embellishments. Especially the art of Roy Lichtenstein and ancient Greece were considered the most important sources of inspiration for Gianni Versaces. This is how he was able to establish himself as a sought-after costume designer and set himself apart from the rest with his imaginative collections. He was the first designer to bring jeans to the catwalk and was considered one of the most gifted fashion designers of his time until his death.

  • Learn more about the luxury brand Versace here

Exciting Prêt-à-porter & extravagant Haute Couture

The campaigns and commercials are just as breathtaking as the fashion house’s eagerly awaited runway shows. The industry’s most popular models are regularly in front of the camera. The storylines of the videos are exciting with unexpected plot twists and unusual camera angles. See for yourself here.

Stylish house party with supermodel Georgina Grenville

The former advertising face of the Georgina Grenville brand returned to the set for the 2020 campaign. Here she now plays a matriarch who accompanies her daughters to a house party while the men are away. Watch the video here.

Moral advertising clip in the name of equality

For the first time Donatella Versace presents the women’s and men’s collection on the same runway. While she focuses on structural shapes and classic cuts for the women’s autumn looks, the men’s collection is characterised by wide shoulders, sporty covers and lots of nylon. Also on video: the new Versace Virtus handbags.

Playful looks with a touch of retro

The Versaces campaign will be a colourful one. It was filmed under the direction of Ferdinando Verderi. The colourful outfits stand out clearly against the white background. Of course, the favourite models of Versaces are also included: Gigi Hadid, Kaia Kerber and Bella Hadid. Have a look at the whole clip here.

Creative campaign with Bella Hadid in the leading role

See here an outrageously good-looking Bella Hadid, obviously tired from all the shopping. The clip is short, but because of the camera work and an unexpected twist at the end it is incredibly impressive. The 2019 collection was characterized by club-like body shapes, delicate chain mail and youthful sneakers.

Sensual fragrances, innovative handbags & watches

Who thinks Versace only brings out clothing collections is wrong. For years now, there have been breathtaking robes and exquisite ready-to-wear collections as well as romantic fragrances, royal watches and innovative must-haves. Take a look at the brand’s most creative advertising clips here.

Seductive fragrance with a charismatic note

One of the most famous fragrances of the brand is Versace Eros Flame. This men’s fragrance has been available since 2018 and was designed by perfumer Olivier Pescheux. The fragrance is spicy-woody – perfect for the self-confident man of the modern age. The ingredients are noble: chinotto, rose geranium, sandalwood and pepperwood. Watch the whole video here.

Exclusive insight into the Atelier Versace

Atelier Versace Fragrances is the first perfume collection of the Italian luxury brand. The focus is on excellence, exceptional quality and innovative techniques. Cédrat de Diamante, Éclat de Rose and Jasmine au Soleil use a sweet and light base, while more intense fragrances like Figue Blanche, Santal Boisé and Vanilla Rouge have tart notes.

Luxurious handbags with a touch of grunge

The campaign for the autumn 2019 collection is grundy and rebellious. The fur coat makes a statement that is perfectly rounded off by the luxurious Virtus handbag. The design of the bag is just typical Versace with shiny jacquard weave with V pattern and emblematic quilting seams. Accents are set by acanthus leaves.

Minimalist watches for him and her

Versaces latest designs are minimalist, modern and exquisite. The Italian luxury label found inspiration here in metaphysics. Thus the colour combinations of the watches are unexpected and the design innovative. Watch the clip with supermodel Stella Maxwell here.

An interview with the creations of Versaces & the honest designer

The Italian fashion house looks back on a long history and an even longer list of fashion successes. Even the internet and the Google search engine were revolutionized by the luxury brand. But what actually happens in the studio? Who exactly is Donatella Versace? This and more you can find out here.

Origin of the Versace dress

Finest handwork. Precision and fiery passion. All of this is in the creations and designs of the Italian fashion house. This video takes you to the Versaces studio, where the innovative designs of Donatella Versaces are realized. The whole thing was shot by Fashion To Max.

Donatella Versace about her life as a designer

Who is the muse of Donatella Versaces? What does the fashion designer do in her spare time? What about her sewing skills? And what do you think are the worst fashion sins? She answers these questions in the popular Vogue format ’73 Questions with…’.

Vera Wang – Innovative bridal fashion, romantic fragrances & Co – at the age of 71 en vogue!

Vera Wang – a well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends. All information about the success story of the 71-year-old fashion icon and her biggest collaborations we at Cocaine Models have summarized here for you.

Vera Wang – Dazzling career of an ageless fashion icon

Vera Wang’s career is unique. She is characterized by hard work, assertiveness and her idea to revolutionize the world of weddings and bridal fashion. Compared to other famous designers, Wang’s international breakthrough was a long time coming.

A Chinese woman from Manhattan

The daughter of wealthy Chinese immigrants, Vera Wang was born in New York City on June 27, 1949. She spent her childhood mainly on the Upper East Side of Manhattan, where she attended the elite school Chapin as well as Sarah Lawrance College. Here she enrolled in art history after a failed career as a professional figure skater.

  • 1949: Wang is born in New York City as the daughter of a Chinese couple
  • She went to Chaplin Ivy League School and Sarah Lawrence College…
  • Originally, Wang aspired to a career as a figure skater

From Vogue to Ralph Lauren

Her college degree was followed by a career as senior fashion editor of one of the most renowned fashion magazines of modern times: Vogue. After 15 years as a fashion journalist, she left the magazine to accept a position as design director with none other than Ralph Lauren.

  • After college, she worked for Vogue
  • After 15 years she worked as design director for Ralph Lauren

A business woman becomes a designer

After a short time, however, the then 41-year-old Wang decided to make another career change and opened her first own bridal fashion boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. A year earlier, she had married her long-time friend Arthur Becker and found that the number of bridal fashions was simply too limited. In order to save other women from their own bridal fashion dilemma, Wang now offered couture dresses by a wide variety of designers in her boutique – from Guy Laroche to Christian Dior.

Over the years, not only her prominent clientele grew, but also her passion as a fashion designer, and so a few years later Wang published her first own bridal fashion collection. Characteristic here: Streamlined and sophisticated bridal gowns for every type of woman.

  • 1990: Wang marries and opens her first own bridal boutique
  • She sells couture dresses by Guy Laroche and Christian Dior among others
  • Finally she designs her first own collection

Comet-like rise

In 1994 – four years after opening her boutique – Wang first attracted international attention when she designed a hand-beaded ensemble for the Olympic Games for figure skater Nancy Kerrigan. Shortly thereafter, her first collection of elegant evening wear followed. The name Vera Wang was no longer an unknown quantity and from now on adorned the front pages of various fashion magazines worldwide. Her love for wedding dresses remained the focus of attention.

  • 1994: Wang designs the outfit for figure skater Nancy Kerrigan
  • The first collection of elegant evening wear follows
  • The name Wangs has now established itself in the Haute Couture

Established icon of fashion and pop culture

In 2002 Wang also conquered the world of perfumery and launched her first fragrance. Since then, she has expanded her business and now designs lingerie, jewelry, household products and even desserts. In 2006, in cooperation with the department store chain Kohl’s, she released an affordable collection of everyday clothes called Simply Vera, which is still very popular today.

Wang is also always present on the red carpet. For years, her designs have adorned the bodies of Hollywood’s cream-de-la-creme. Her dresses, which always combine modernity and tradition almost synoptically, are mainly worn at film premieres and award ceremonies. Her main clients include actresses such as Halley Berry, Charlize Theron and Meg Ryan.

  • 2002: Wang’s first perfume is released
  • 2006: The Simply Vera collection is born
  • Today Wang is considered one of the greatest fashion icons of our time

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A few of my favorite #METGala memories..??✨ XXV

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Interview with the New York Times – Video

Vera Wang talks about the beginning of her career, the pressure in the fashion industry and her love for her profession. Watch her interview with the New York Times here.

Subversive wedding dresses, sweet scents and sparkling rings

Must Haves from Wangs: Vera Wang is known for her bridal fashion, but since her international breakthrough she has also designed rings, fragrances, lingerie and evening wear. Check out the highlights here.

Wedding dresses in a class of their own

When you think of Vera Wang, you think of one thing above all: wedding dresses. She is still considered a famous designer in her field and impresses wedding couples all over the world with each new collection. Her customers always enjoy dresses painstakingly created with the finest fabrics in the world and adorned with high-quality details such as bows and pearls.

What makes Wang’s dresses special

Innovative, elegant and yet timeless: Wang knows about the needs of her customers and thus manages to revolutionize the world of bridal fashion every time. Her dresses are timeless, refined and yet simple, sometimes traditional in white and sometimes rebellious in red. Wang does not flinch from dark colours like grey or black. What was once considered unfit for the altar is now being made suitable for the altar. Her designs are sometimes minimalist with straight cuts and a touch of tulle and sometimes richly decorated with embroidery and deep necklines. Beauty, innovation and elegance always come first.

So the fashion icon is not afraid of unconventional methods when it comes to realizing her visions. The most famous example: To break the status quo of the pearly wedding dress, her design team dunked each dress into a bathtub full of tea for a year. The result? Another critically acclaimed collection from Wangs.

Bridal Collection – A fairytale magic

Vera Wang Spring Summer – Of course we do not want to withhold her latest bridal fashion collection from you. And what reflects spring and its well-known spring feelings better than flowers? This year, Vera Wang found them to be a great inspiration for her new designs. Handmade flower appliqués in a wide variety of materials adorn the sleeves, petticoats and corsages. Tulle is also increasingly used here to create an almost flower-like illusion. The dresses remind a little bit of Alice in Wonderland. They are romantic and enchanting. Slightly dreamy and yet sophisticated and elegant. Wang’s aim here is not only to captivate the wearers of the dresses and their wedding guests. She is primarily interested in individuality and the expression of different personalities, which is why the dresses look different from every angle, as Wang explains in an interview with the American women’s magazine Harpers Bazaar.

“No matter where you are – front, back, from the side – the dress contrasts in texture, tonality and proportions. It’s not easy, but this collection still feels effortless.” – V. Wang

Convince yourself here in the video of the magic Wang:

The prize of Haute Couture

Starting at 2,000 US dollars, it all starts: Whoever decides to enter into the bond of life in a masterpiece from the house of Wang not only chooses timeless haute couture, but also its proud price: Most of Vera Wang’s dresses cost between 2,000 and 6,000 US dollars. They are sold in Wang’s wedding dress boutique on Madison Avenue as well as in the fashion houses Barney’s, Saks Fifth Avenue and Neiman Marcus. The dresses are also available online. If you are satisfied with a second hand wedding dress, you will also find it on ebay and Amazon.

Extravagant fragrances

From lotus blossom to champagne: since 2002, the name Vera Wang has stood not only for elegant wedding dresses and evening wear, but also for extravagant fragrances. Her first signature fragrance for women was launched in 2002 and immediately enjoyed great popularity. The male counterpart finally followed in 2004, and most of Wang’s creations reflect her love of weddings and have inspired many a famous flâneur. Currently, the fashion icon is responsible for more than 29 fragrances – the top three of Wang’s most popular fragrance creations: Princess, Be Jeweled and Lovestruck are all here for you.

Princess: Homage to the modern princess

The bestseller of Wangs fragrances more than lives up to its name. Princess by Vera Wang was launched in 2006 and has been a bestseller ever since. The oriental-floral fragrance was created by Ilias Ermenidis and Harry Fremont and is dedicated to all princesses of modern times. The royal menage of guava and tiare flower is accompanied by dark chocolate and sweetened with a touch of vanilla. All this is finally packed in an equally royal heart flacon with a crown as lid.

  • Top notes: Lady-Apple, water lily
  • Heart notes: Tiaré blossom, pink guava
  • Base note: chiffon-vanilla, sugar, dark chocolate

Be Jeweled: fragrance composition as elegant as jewels

Similarly popular is Vera Wang’s fragrance Be Jeweled, a fragrance created by flâneur Yann Vasnier in 2013. True to her romantic sweetness, Wang combines the scent of fruity pomegranate and flirtatious passion fruit with warm sandalwood and pink granulated sugar. The fragrance composition is spirited and playful at the same time, giving its wearer a touch of young elegance and joie de vivre. The perfume is entitled because of its impressive flacon, which resembles a diamond, similar to the personality of the wearer herself.

  • Top notes: pomegranate, red currant, champagne
  • Heart notes: passion fruit, honeysuckle, pink peony
  • Base notes: pink granulated sugar, musk, Australian sandalwood

Lovestruck: The sweet smell of young love

Urban and seductive at the same time, the fragrance of Stephen Nelsen and Doreen Doreen Bollhofer has been turning heads in rows since 2011. The fragrance is floral; composed of fruity tropical scents with a hint of musky romance. The aroma is protected in a pink crystal flacon decorated with a romantic bow. Random Fact: The face of the campaign here was our Gossip Girl darling Leightoon Meester.

  • Top note: Tangerine, Pink Guava
  • Heart notes: lotus, tuberose
  • Base note: wood, musk

Romantic engagement rings from the house of Wangs

Sparkling diamonds and 14-carat white gold: Although brides all over the world have been walking down the aisle in Wang’s fairytale creations for years, one of the most important symbols of the world’s most beautiful promise has long remained untouched by Wang’s magic: The engagement ring. Unique, timeless, innovative and iconic at the same time, Wang has now launched two collections and of course we at Cocaine Models do not want to withhold these from you.

“Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for bridal fashion design” – V. Wang

The Love Collection: Sapphires as a sign of eternal love

In 2012, Vera Wang launched her first jewellery collection, which is still enjoying worldwide popularity today. In the old Vera Wang manner, these are not just any bracelets or necklaces, no – as always, these works of art from Wang make the hearts of all brides and those who want to become brides beat faster. The collection, originally released under the name “Vera Wang LOVE”, contains a variety of engagement and wedding rings for the modern couple. Each piece of jewellery comes with a certificate of authenticity and has an exclusive Wang engraving on the inside. Just like her fairytale dresses and romantic scents, her rings underline the timeless elegance of the wearer.

Her designs are remarkable – most of her works of art are made in 14 carat white gold, and the innovative designer sometimes uses unconventional two-tone gold to meet the needs of risk-taking brides. The ribbons are always set with diamonds. At the centre of attention: a traditionally set diamond in a variety of cuts and shapes in the centre of the ring. Blue sapphire as a sign of fidelity and eternal love is also often used by Wang – an innovative break in style with great significance for the modern couple of modern times.

The Wish collection: playful rose gold

After the worldwide success of her first jewelry collection, it was only a matter of time before Wang decided to launch another ensemble of sparkling diamonds. So in 2019 she launched another collection of bridal jewelry. Compared to “Vera Wang LOVE”, this one is only available at the American jeweller Jared and is entitled “Vera Wang WISH”. Most of the rings are still made of 14 carat white gold, although this time Wang often chose romantic rose gold. Compared to the previous collection, the bands of the rings are more playful and diverse this time. Thus, besides the typical cuts and shapes, more unconventional diamond cuts in the form of hearts and flowers can be found.

Wang’s biggest collaborations – everyday clothes and tuxedos

Over the decades, Wang has established herself not only as an innovative bridal fashion designer, but also as a popular collaborator. Thus, her creative ideas have also found favour in the world of sweets and tuxedos.

For the small purse

Kohl’s x Vera Wang: The American clothing chain Kohl’s and Vera Wang have been working together for over ten years now. Together they offer fashion that makes luxury accessible and at the same time brings elegance and style to everyday life. Starting with a few simple items of clothing for the small purse, the collection now also includes jewelry, shoes, handbags and accessories.

For dessert fanatics

Ladurée x Vera Wang: After clothing, jewellery and home textiles, in 2018 the innovator Vera Wang finally entered the world of vanilla sugar: in collaboration with the French patisserie Ladurée, the first desserts from the house of Wangs were created. Here too, she remained true to her unique aesthetic. Her macaroons and cakes are adorned with glittering sugar flowers and pink cascade bows. As always, breaks in style and conventions are capitalized here. Brides can enjoy both white and black wedding cakes and dessert fanatics will also get their money’s worth with macaroons in the unconventional flavours of coconut cream and mango.

For the fashion-conscious groom

Men’s Warehouse x Vera Wang: In times of feminism and equality, the male counterpart to the wedding dress must not be forgotten, of course. And so, in 2014, grooms could enjoy Wang’s designs for the first time. Her tuxedo line BLACK by Vera Wang has since been available exclusively at the American tuxedo outfitter Men’s Wearhouse and offers a fashionable alternative to the otherwise classically cut tuxedos of the modern age.

Watch the commercial Wangs here:

Catwalk Highlights – Dark lingerie and lots of tulle

The innovative spirit of Vera Wang can also be found in her ready to wear collections. Here are some highlights of her latest collections for you.

Royal frills with a touch of Edgyness

At the beginning of the year Vera Wang presented her current autumn/winter collection at the James B. Duke House in Manhattan. The young models strutted up and down the pompous foyer on large platform heels on a Chartreuse carpet personally laid out by Wang. This time their collection consisted mainly of wicked boudoir pieces, corsets and pleated tulle. Asymmetrical ruched shirts are also to be found more often. Always in Vera Wang’s style, of course: Romantic with a bit of rebellion.

Romantic fragility and high heels

After a two-year break, the icon of bridal fashion is back with daring lingerie elements, transparent bra tops and loose chain mail. Loose and unlaced, tops and dresses were layered to dreamily wrap the models’ timid silhouettes. Romantic. Timid. Almost fragile, the models floated through the darkness on high heels.

More about Vera Wang

The history of the Wangs company is colourful, loud and diverse. Here we have once again answered the most interesting questions about Vera Wang and her fashion empire.

Q&A: The most frequently asked questions

When was Vera Wang born? What is she known for and who has she dressed like this in the past?

How old is Vera Wang?

Vera Wang was born on June 27, 1949 in New York City.

What is the name Wang known for?

Vera Wang has been specializing in exquisite and innovative bridal fashion since 1990. Also known is her annual ready to wear collection, her evening gowns and her perfumes. Wang’s eyewear, jewellery and tuxedos are also well known.

Which famous brides has Vera Wang already dressed?

Among Wang’s most famous customers are Kaley Cuoco, Kim Kardashian, Chelsea Clinton, Alicia Keys, Ivanka Trump, Victoria Beckham and Mariah Carey.

Where is Vera Wang’s bridal boutique located?

Since 1990, Vera Wang’s bridal boutique has been located at the upscale Carlyle Hotel on Madison Avenue in New York City.

Where can I buy Vera Wang’s dresses and perfumes?

Most of her dresses are available for purchase on her official website. Her sunglasses are available in the online shop of the operator farfetch, her perfumes and Simply Vera collection at the American department store chain Kohl’s and her tuxedo collection for men at Men’s Warehouse. Those interested in the unique jewellery from Wangs will find it at Jared.

Chanel: Top commercials, emotional image films & Behind The Scenes

Chanel – a brand with a moving history that revolutionized the world of fashion and mannequins. Today, it is hard to imagine the fashion giant without it. Nowadays there are not only dresses, sparkling accessories and make-up from the luxury brand, but also perfumes. Especially Chanel No. 5 belongs in the bathroom cabinet of every fashion icon, or those who want to become one. What commercials and image films the luxury label has to offer and what crass storylines the creative minds always come up with can be seen here.

Coco Chanel, her fashion empire & the little black one

While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.

  • Learn more about the luxury brand Chanel

Classic feminine fashion and fine jewelry

The Chanel brand is known above all for its masterpieces, which are constantly being re-staged. Many old traditional cuts are combined with new modern colours and materials, such as the world-famous Chanel jacket. But also from the very beginning, Coco Chanel designed sparkling pieces of jewellery and thus adorned the fingers, wrists and necks of the upscale Parisian ladies of yesteryear. In her designs she paid attention to the play of light, so that the pieces appear different from every angle and create an exciting play of light and shadow.

Virginie Viard’s debut: stylish commercial with lots of emotions

Inspired by travel, the Cruise 2019/20 collection presents a silhouette in motion that is both strong and bursting with subtle softness. Comfort, functionality and simplicity form the basis for the appeal of CHANEL, embodied by Caroline de Maigret, Soo Joo Park, Amanda Sanchez, Ola Rudnicka and Tami Williams. One of the leading roles is the new creative director of the Chanel house, Virginie Viard. In her role she plays a hectic director who misses the train because of her delay. On the way to the track, hoping to catch the train, she is constantly being bumped into. In contrast there are still women, who are much more relaxed and who get their train. A film where the viewer has to form his own opinion about the situation and where there is no right or wrong.

Over The Moon: A stylish journey with the elevator

A jewelry collection with the shapes and colors of the moon. When strangers get into the elevator and as friends get out together, with a common goal, the moon. A dreamlike journey between earth and moon, strangers and friends. An interesting and exciting story that takes the viewer along and later puts them in a relaxed mood. However, the focus is not on the story or the clothes, but in the spot the new jewellery collection is presented. Light and discreet shapes and colours are shown to match the outfits and the setting.

Chanel Bags Collection: Luxurious bags in spring colours

The new bag collection for spring is here. With light, eye-catching colours they round off every outfit. No matter if you go shopping, to go shopping or to travel. The bags are available in different sizes and colours and can be perfectly combined with the other pieces from the current collection.

Fruity perfumes and exciting storylines

With her numerous perfumes Chanel also celebrates success and this worldwide. The subtle but long-lasting unique fragrances have one thing in common: they all contain as their base note aromas of the famous Chanel Camelia flower. Built up with further delicate fragrances, each perfume is an art in itself. Years of research, the best quality of the flowers and fruit, and a craftsmanship of traditional perfume manufacturers. All this is united here. These are Chanel’s perfumes.

Exciting commercial ‘Coco Mademoiselle’ with Danila Kozlovski

The portrait of a woman with a unique and carefree style. The new film COCO MADEMOISELLE reveals Keira Knightley, full of mystery and fascination. With the colour scheme at the backdrop in achromatic colours, the focus is immediately directed to the characters. Exciting camera movements make the promotional video even more exciting and individual. As a high-contrast film cut, the same thing is shot again at a different location in the second part. With the difference that here we put on emotionally strong colors and that the camera movements are in slow motion and very detailed.

Party with a charming Keira Knightley

An impeccable example of the Chanel not only for fine occasions of the upper class, but also for everyday use. Whether at a party, for going out or for a coffee with an old friend in a nearby cafe.

The classic: Chanel N°5 with a sensual Audrey Tautou

Follow the romantic paths of Audrey Tautou on a night train to Istanbul. With Audrey Tautou and Travis Davenport under the direction of Jean-Pierre Jeunet, you will feel the passion and be thrilled by the dreamlike journey.

Chanel’s most theatrical commercial full of emotion and drama

Artistically and emotionally it becomes especially in this clip of the brand. Several hundred dancers have gathered together and use props such as chairs and mirrors for their artistic interlude. Boring is different! See for yourself here.

Behind the scenes of the fashion empire

Especially Chanel is known to take his audience behind the scenes on YouTube. No matter if it’s preparations for the Fashion Week, the hectic rush in the backstage area just before the show starts or the making of the latest collections. There are also image films created by Karl Lagerfeld or films that tell the story of Coco or Chanel. With elaborate and emotional stylistic devices, short videos in blockbuster quality are created here.

A day on the set with supermodel Gisele Bündchen

Model Gisele Bündchen was already announced in May as the newest face of Chanel No.5 – in the beautiful footsteps of Nicole Kidman, Audrey Tatou and Catherine Deneuve and of course Brad Pitt. Because of her “natural beauty and modern femininity” she is already a well-known face of the fashion house, appearing in the advertising for the best-selling make-up collection Les Beiges. The campaign is also a repeat performance for renowned director Baz Luhrmann, the man behind the incredible Chanel No. 5 film campaign starring Nicole Kidman in 2004, who was chosen to bring his “creativity and very personal aesthetic to the house and its iconic fragrance. The new campaign, shot in the Hamptons and New York, is based on a reinvented version of The One That I Want by musician Lo-Fang. Below you can see the entire ad in all its glory – plus a behind-the-scenes video!

Inside CHANEL: Coco’s life story

The story of a young orphan who reinvents herself and becomes Coco Chanel. Discover Coco Chanel’s humble beginnings in chapter 5 of Inside CHANEL, from her birth in 1883 to her encounter with the love of her life, Boy Capel. This new film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel ended an era and ushered in a new century of fashion.

Streetwear Brand Off-White – Exclusive Videos, Fashion Show Highlights & Interviews

The top videos of the luxury brand Off-White are as creative and innovative as the collections themselves. From exclusive runway shows and unique collaborations to commercials with famous models like Kendall Jenner and the Hadid sisters. Here we have compiled the best videos for you. You’ll also find out everything you need to know about the brand at the end!

Haute Couture meets Streetwear

Although the brand had rather mediocre successes in the beginning, it is now enjoying worldwide popularity. Especially the handbags and the famous Industrial Off White belt are nowadays regarded as must haves. One thing is certain: Virgil Abohl has revolutionized the world of hip street style since the launch of his brand in 2013. So the designer’s pret-a-porter is not only comfortable and sophisticated, but also always makes statements.

  • Learn more about the modern luxury brand Off-White here

Street-chic redefined: The most blatant collections

For each collection of the brand there is not only a fashion show, but also a fancy clip. Here you can find out which models and international singers are represented there. The videos are always shot in a minimalist studio, which means more attention is paid to the models and the fashion.

Rebellious collection full of exciting patterns and futuristic cuts

Presented here is the Off-White collection for the summer 2019/20 from Premices Films. See here how the current models of the fashion brand present the urban fashion of tomorrow in the studio. At the forefront: our favourite model Gigi Hadid.

Cool colours and oversized jackets as a statement

The men’s collection for autumn 2019/20 is innovative, bold and trendy. The typical signature of the brand can be seen in the prints and muted colours. Oversized hoodies and denim jackets are also often seen.

Cool Must Haves presented by Bella Hadid

Besides supermodel Bella Hadid, Virgil Abohl has also invited the South Korean rapper Sik-K to shoot the current summer collection. It is striking that the luxury brand is focusing on trendy accessories for the summer of 2020. Watch the clip here.

Exclusive collaborations in the style of off-whites

Once you have joined the ranks of the big fashion brands, you can hardly escape from so many collaborative requests. We have summarized the best collaborations for you here.

SSENSE x Off-White: Tie-dye shirts and black and white sweaters

For summer 2015, the rising streetwear brand collaborated with the luxurious e-retailer SSENSE. The clip was shot by French filmmaker Pierre Debusschere. Check out the collection full of tie-dye t-shirts, hip hoodies and trendy shorts.

Nike x Off-White: Trendy Hoodies, Sport Shorts & Socks

“The great thing about the vocabulary and history of football is that, aesthetically speaking, it has its own face. I’ve always been inspired by the way European teams have a sponsor printed on their chest. When I was working on this collection, I wanted to celebrate the different variations of typography,” Abloh said in an interview. Take a look at the collection here.

Runway of opposites – the most original fashion shows

The shows of the luxury brand are always as unique and diverse as the collections. It never gets boring here. International supermodels on the catwalk, unique stages and the who-is-who of Hollywood in the infamous Front Row – check out the best fashion shows off-whites.

Grungy Streetwear with a romantic backdrop

The opening and closing pictures were taken here in collaboration with the New York artist Futura aka Lenny McGurr. One of the big themes was climbing. This was reflected in the designs mainly by coarse knitting, T-shirts with bandana patches and flower-printed shorts.

Innovative sports fashion meets modern noblesse

The theme for the 2019 summer collection was “Track and Field”. So designer Virgil Abohl let supermodels like Kendall Jenner and Bella Hadid walk the runway in sporty elegant dresses. Compared to previous collections, bright neon colours now also enjoyed great popularity as statements.

Elegant ready-to-wear collection with a touch of feminine emancipation

The 2017 summer collection was a tribute to the modern businesswoman. So the creative heads of the brand focused here on fire-red outfits for a rebellious day at the office, trunk dresses and leather jackets. “It feels more sublime, luxurious and tasteful. I have tried to be more concise,” Virgil Abohl said backstage.

The streetwear brand and its designer Virgil Abohl

The luxury brand Off-White always strives for transparency. This is not only evident in the extensive backstage footage, but also in the interviews with the founder and designer behind the brand. To show his fans how much love, passion and work is behind every collection, he regularly takes them behind the scenes.

Off-White: Modest start, meaning of the name and net worth

What were the beginnings of Virgil Abohl? Who were his greatest critics and why is the brand called Off-White? This and more is answered in this video.

World premiere! Show @ Fashion Week Berlin, 19.01. at 6 PM: Live @MBFW @VOGUE

On January 19, 2021 it’s time: world premiere @ Fashion Week Berlin! After the great closing show of CM of the last #MBFW, this year comes a fashion show the world has not seen before. The show of MarcCain will be the highlight of 2021. We can’t reveal any details yet, but after long preparation and production, we present you something, never seen before at Berlin Fashion Week. With livestream of Vogue. With this we start the new 20s so really: How Wonderful!

Fashion Show: Live Stream (MarcCain)- Countdown

You can find the livestream of the show among others on Mercedes-Benz Fashion Week Berlin, Vogue … and here at CM!

Top Secret since 2020

19th Jan 6 PM (CET)

Berlin

When it comes to innovation in the fashion industry, many look first and foremost to the United States of America. It is in the USA that the new ideas are born. This time, the new ideas come directly from Europe. For the very first time in the world …

Show impressions: Virtual models

Screenshot @ Youtube

Live Stream: Youtube + Vogue

But what we have in mind for January 19 at Berlin Fashion Week will not only be a highlight for the audience, but also something completely new for the fashion world. Perhaps the first step, to something completely new. We look forward to seeing you in the livestream on January 19!

We’ll post the links here on the blog and on CM Instagram.

  • Vogue – Livestream
  • Fashion Week Berlin – Livestream

Last Show: Spring / Summer Collection

“The sky is the limit” – MarcCain brings new ideas, already with the last show, which of course also took place under the current events without an audience. Soon spring will be here and not much later summer: time for inspiration! Here’s a throwback: the spring / summer collection 2021:

Ralph Lauren – the great success of polo shirts, shirts and sweaters

Ralph Lauren – More than just a simple designer He has created what is known as the “American Dream”. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

Ralph Laurens career – American Dream “Rags to Riches”

Ralph Lifshitz was the son of Belarusian immigrants from Pinsk. His father was a simple painter who emigrated with his family to the USA. Despite his roots, Ralph grew up influenced by American culture. His parents only spoke Russian, Polish or Yiddish if they wanted to hide something from the children.

At the age of 12 he sold his first ties at his school and invested the money in expensive suits. At the age of 16, he and his brothers changed their surnames, not to hide their Jewish origins, but because of teasing, as the name resembles the two English words “life” and “shit”. Lauren never studied anything in the field of fashion, he was exmatriculated from economics because of his poor grades. Thereupon he met his wife, who was a receptionist at the eye doctor. They married and had three children in the following years. >His path to great success – from salesman to billionaire

His way to great success – From being a salesman to billionaire

Before that he had served in the army for two years and then worked as a salesman for the fashion house Brook Brothers. The earnings there enabled him to take out a loan for his first tie collection under the Polo label. The sale brought him enough money to buy the rights for the brand. This led him to independence and to his great success. He created entire collections and won the Coty Awards in 1970. Two years later he designed the complete costumes for the movie “Great Gatsby”. In the same year he also created a collection of polo shirts and the famous trademark of the riding polo player. This is still his most successful collection today.

Changing diagnosis – Pink Pony Campagne

In April 1987 he was diagnosed with a brain tumour, which was cured after a successful operation. This was the incentive for him to actively participate in the field of cancer research. He saved thousands of lives through his diagnostic centre for treatment and prevention of breast cancer. His campaign called Pink Pony opened a centre to make it financially possible for everyone to get treatment without falling into huge debts. Meanwhile, the Pink Pony Campaign can be found all over the world.

Fun Facts about Ralph Lauren

Ralph Lauren owns a huge collection of cars, including a Bugatti 57 SC Atlantic, which was built only four times and one of which is even considered lost. His fortune is also estimated at 5.8 billion US dollars, which is why his expensive hobby and the extravagance in his life are already considered normal.

This also explains the lightness of the very costly celebration of his brand’s 40th anniversary. Without further ado, the entire Central Park in New York was rented and celebrated with designer colleagues like Donna Karan, Carolina Herrera and Vera Wang, as well as Robert De Niro and Sarah Jessica Parker at a noble dinner.

In addition, Ralph Lauren even starred in an episode of the popular Hollywood sitcom “Friends”. Even though his intercom was limited to 4 words, he convinced with his classic fashion suit. How else, as one of the most successful designers of the 20/21st century!

Tops – polo shirts, vests & sweaters

Polo shirts, shirts or pullovers – the actual success of the Ralph Lauren brand is due to them. There are different variations, sometimes with the big or small polo player on the horse. Only 33 years after the invention of the polo shirts by Rene Lacoste, Ralph Lauren launched the first Polo Pique shirt. Today both companies compete in the polo market. Ralph Lauren’s American style, which produces longer and more shirts, is currently trendy. Of course he offers the shirts and shirts in different cuts. You can choose between the following:

  • “Slim Fit” (very narrow cut)
  • “Custom Fit” (casual, wide cut)
  • “Big and Tall” (in big sizes)

In the same way, Ralph Lauren did not hold back on the variety of colours. There is hardly a colour that does not exist, the selection is as colourful as the rainbow itself. Varied designs make the tops real eye-catchers!

Specials – Baby Accessories, Home Articles & Perfume

Ralph Lauren is a luxury brand like no other. Luxurious living room accessories, cute rompers or even complete outfits for the little ones. In the fragrance department, too, Ralph Lauren impresses with floral fragrances for women and marshmallow masculine fragrances for men. Discover the variety of the different articles!

Ralph Lauren Baby – luxury for the little ones

Hard to believe, there is a complete department for the very youngest among us! You are looking for the perfect gift for your sister’s baby show or a suitable birthday present for your little one. Ralph Lauren offers complete outfits, rompers, bodysuits, dresses and of course what you can’t miss, little polo shirts. The most different articles made of cotton, corduroy velvet, cashmere or linen show the high quality of the children’s clothing. At the moment you can find a lot in maritime style with small anchors and sailing boats, but the timeless classic look can always be found on their online site.

Ralph Lauren Home Collections

In the “Ralph Lauren Home” department you can really find everything your heart desires. You want to completely redecorate your apartment? Add a touch of aesthetics and elegance or keep it simple and classic. On the online website under the Home section you can distinguish between:

  • Décor
  • Inspirations
  • Bathroom
  • Bed linen
  • Tableware
  • Home gifts
  • Other articles (dog accessories, rainwear etc.)

There is even the possibility to use the service. There you can contact extra interior designers who work for Ralph lauren to help you create your perfect home. Make your small and modest home special with the various luxury accessories. With elegant bed linen and decorative cushions the bedroom will look more comfortable. The bestsellers remain the knitted Ralph Lauren fabrics in the form of blankets or beach towels with the cute bear mascot.

Perfume – irresistible character

Very distinctive fragrances with irresistible character. Ralph Lauren’s fragrance collection for women has a simple design. Romantically playful fragrances with a floral character. It is the perfect perfume for everyday use: unobtrusive, discreet and fresh. After spraying it on, you feel like lying on a fresh flower meadow – stimulating and invigorating. Most blends consist of apples, sparkling mandarins and gentle osmanthus. The floral top note comes from the mixture of boronia, freesia and magnolia. If you want a powdery light accent, there are varieties with musk and white iris. This ensures long-lasting freshness!

Q&A: Ralph Lauren

Before you go shopping or order Artiel online, you should find out about the brand. “Where are your products made?”, “What does Slim Fit mean?” or “What page is the Polo logo on?” save a lot of trouble to avoid buying the wrong thing. Here you will find all the answers to the most frequently asked questions:
Ralph Lifshitz, his real name, is a US-American fashion designer and founder of the fashion company named after him “Polo Ralph Lauren” (1967). He was born in The Bronx, New York City, in the United States at the end of the 1930s on October 14, 1939 and will celebrate his 81st birthday in 2020.

Who wears Ralph Lauren?

Ralph Lauren is a brand for everyone. Of course she has a stereotypical clientele in many eyes, but not everyone who wears a Ralph Lauren baseball cap and polo shirt is automatically one of them.

Where is Ralph Lauren produced?

We do not have all the relevant information on this, but it is known that some Ralph Lauren clothing is produced in India1) and also in Indonesia, South Korea, Thailand, Mexico and Hong Kong.

When was Ralph Lauren founded?

The company Polo by Ralph Lauren was founded in New York in 1967.

How do I recognize Original Ralph Lauren?

When embroidering, it is important that the horse harness, as well as the leg and arm of the polo player are clearly visible. The polo mallet must be embroidered straight as shown in the photo. Dirty embroidered logos can only be found in plagiarism.

Is polo a brand?

Polo Fashion was originally a brand of the Brooks Brothers company and was intended for a fashion line for polo players. Lauren bought the rights to the brand from Brooks Brothers in 1967.

On which side is the polo sign?

The main label of Ralph Lauren polo shirts has the inscription “Polo by Ralph Lauren”. To the right of the main label there is a small label with the size of the polo shirt.

What does Custom Slim Fit mean?

Super Slim, Slim and Tailor Fit are designed for people with narrow hips, so the shirt will not look good on gentlemen with pear-shaped bodies.

“Virtual Influencers: Tomorrow’s Future?” – First magazine article in Germany

First article in fashion magazine – Our virtual influencers Zoe and Ella with the big Insta stars, in one magazine! Now in the new issue, including interviews with Sarina Nowak (Curvy Model), Kasia Lenhardt and cover story with Louisa Mazzurana. FIV Magazine (Issue #6), the first German-language report about our digital avatars Zoe & Ella.

FIV Magazine: “Virtual Influencers: Tomorrow’s Future?”

Artificial avatars, inlfuencers, whatever, a hot topic in advertising, especially for innovative companies and first movers (i.e. companies that are the first to pick up new ideas. “Virtual Influencers: Tomorrow’s Future?” – You can read the e-Magazine free of charge, online:

Virtual influencers: Social trend

Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people whether the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

CCC | LASOCKI “Winter Stories” – Milva: New TV commercial for XMas!

Here it is! Milva’s new TV spot for CCC | LASOCKI “Winter Stories In total there are 5 different commercials, each 15 seconds long, which you can now see on TV and online in many European countries. Again a great new job for our Milva and of course, we have to share the first photos and videos of the campaign with you!

TV spot for CCC | LASOCKI “Winter Stories”

The new TV spot, now online, on TV on Netflix & Co.

Campaign photos: Christmas & Family

Tip! You can now find CM with all news, photos and new videos on Pinterest!

Laura (17) founds her own Fashion Start Up! First accessories from LLOVLII #support

You might already know Laura from Instagram or from our New Faces Model Board: Laura. If there is a young person who has an extreme amount of power in her, then it is our Laura! She is sporty, has a black belt among others. She posts more Insta Stories every day than we do in a week and already over half a million followers follow her on Instagram. Recently also on TikTok! Now in lockdown there is something completely new from her, her own styles: LLOVLII.

LLOVLII by Laura

What is the most beautiful thing management can experience? Creativity & passion! Therefore we are very happy that Laura realizes her ideas. At just 17 years of age, she becomes a super young entrepreneur, with everything that goes with it, from design to materials, processing to logistics. Courageous! She has realized her first 3 ideas in the last weeks and Voila! Here it is.

LLOVLII Red: Cap

LLOVLII Black: Cap

LLOVLII Skinny Jogger

Laura: Last Cover @ FIV Magazine

Here you can find the whole issue with Laura @ FIV Magazine.

“Virtual Influencers Conquer Instagram with Storytelling” – LOUT Magazine

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week! Did you already know? Cocaine Models is the first agency in Europe with virtual influencers! Read more about the topic here: Virtual Influencers.

Virtual Influencers conquer Instagram with Storytelling

Extract: Virtual influencers conquer Instagram with storytelling (German)

Ikea engages the virtual influencer Imma in Japan. Today three more virtual influencers come to life. What makes these avatars so attractive for brands. The time has come: The influencer agency Socialmediaone is launching its first three virtual influencers online today. Their names are Zoe, Ella and Linda and they will be flying as models to Moscow Fashion Week this weekend. After that they will visit their first agency in Germany. Managing director Stephan Czaja has no doubts whatsoever:

In ten years, 30 percent of the models will be virtual influencers.

Ella: First commercial – now on TV & Youtube

Read more here in the blog: First commercial with Ella.

The first Instagram Posting:

Ella #1 food campaign / commercial (virtual model) with Take3: Next Level

Welcome Ella! Yesterday you already met our new virtual model Zoe, today we present you Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Commercial with Ella: Now on Youtube

Scene images & close-ups

We kept the secret for weeks and months. Now we had our last meetings in Berlin.

Zoe #1 Runway Show (virtual model) for CHAIN @MFW

Virtual Models – We kept the secret for weeks and months. Now we had our last meetings in Berlin. In less than 24 hours our new signing will be official: Zoe! Zoe is the first virtual, digital model from Europe. Virtual models, digital influencers, whatever you call it, Zoe embodies a new level and a new digital time. Here you can see her first official spot, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Runway show movie: Now on Youtube

Zoe’s first runway show ever! With CHAIN Sustainable, presented at Fashion Week Moscow @ Digital Talent show stage. By the way, do you know our virtual model Ella?

Scene images & close-ups

Zoe is state of the art. There is nothing comparable. Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella consists of code. These are the first jobs of our “New, New Faces” Zoe! We are excited about all the steps that are coming now.

Repost auf Instagram

Do you know Ella?

Read more about our virtual model Ella.

Isabel: Curvy, Blond and Amazing! Highlight for the autumn season

After our casting week in Berlin we are back in the office and have a highlight for you: Isabel! Curvy, Blonde and Amzing – in short, a highlight for you. At Lookbooks, online stores but also on TV and on City Lights in the city centers: Curvy women are conquering the market. The trend towards the curvy model is not only based on the awareness of the customers, but also on the increasing attractiveness in advertising. We are looking forward to the first season with Isabel!

Isabel: Curvy, Blond and Amazing!

The fashion industry has become accustomed to displaying a thin body type. But the boundaries are breaking down. Curvy Models or Plus Size Models are more and more popular with customers. Did you know that the average woman has a clothing size of 44? This realistic trend is also becoming more and more important in advertising. Curvy models radiate a special zest for life, they even allow themselves the little tidbits and still have a fantastic figure. A good role model for many, and Curvy Models is more and more successful! Read more about them here: Curvy Models.

Photo selection: Isabel

Fendi: Innovative bags, exclusive sunglasses & extravagant shirts – the biggest advertising campaigns & collaborations

With its progressive leather goods and original designs, Fendi has always been one of the most famous fashion labels of modern times. Karl Lagerfeld in particular revolutionised modern fur fashion with his Haute Fourrure. The brand’s advertising campaigns are just as original and extravagant as its annual collections. Here, of course, only the who-is-who of Hollywood stands for the brand in front of the camera. Here you can see what makes up the Fendi campaigns and what visions Karl Lagerfeld and Silvia Venutirini Fendi have for the future of the brand.

Fendi: Italian fashion label defines the “Haute Fourrure

Fendi was founded in Rome in 1918 as an Italian luxury label. At that time it focused mainly on the distribution of furs and leather goods. The first fashion show took place a few years later in 1932. The family business, which had been run by founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was finally divided up between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. In 1965 they employed the German designer Karl Lagerfeld, who worked there as Creative Director until his death in 2019.

  • Learn more about the luxury brand Fendi

The biggest campaigns Fendi: Extravagant dresses, shoes, swimsuits & bags

Fendi has enjoyed great popularity for decades – and rightly so. The designs are always innovative, the materials only the best and the promotional clips unique. Sometimes they are colourful and eccentric, sometimes minimalist and timeless. Fendi is always good for a surprise. We have compiled the best advertising campaigns for you here.

FendiRomAmor: Colourful hoodies & neon jackets as a declaration of love

The colourful Fendis collection is a homage to the vibrant life of Rome. Grafiti artist PREF contributed significantly to the creation of the Capsule Collection Fendis with unique & eccentric patterns and images. He reinterprets the Fendi logo and rounds off the rebelliously sporty look of the clothes and accessories perfectly. The collection is available in selected stores.

Fendi Mania: Sporty Capsul Collection inspired by FILA

The Capsule Collection Fendi Mania was created in collaboration with artist Hey_Reilly. The creative direction of the house Silia Venturini Fendi was drawn to the up-and-coming artist when he dissected the Fendi brand logo for a project and combined it with the Filas. Venturini loved his work and invited him to collaborate with him. You can see the result here in the clip.

Feminine women collection with retro vibe & flower prints

Work clothes made of cotton. White terrycloth skirts. Quilted flower dresses. Quilted fur dresses. These trend pieces of the year sum up the spirit of the 2020 summer collection. “One thinks about the practicality of things,” said Venturini Fendi. “I want women to feel natural and good in these dresses. Nobody knows Fendi like a Fendi”. You can see what that looks like here in the video.

Fendi Icons: Iconic Handbags & Monogrammed Boots

Over the last decades Fendi has managed to create timeless pieces that have become classics of the fashion scene. Especially her iconic bags can be seen every year at the runway shows in Milan, the streets of Paris and the latest Hollywood movies. You can also see the most popular shoe models in the video here.

Fendi’s famous advertising faces: Jackson Wang, Nicki Minaj, Xenia Adonts & Co.

Fendi not only has a penchant for outrageously good-looking mannequins, but also for the international who-is-who of the entertainment industry. So Hollywood stars like Sarah Jessica Parker, famous influencers like Xenia Adonts or Asian music legends like Jackson Wang are regularly photographed for the fire.

Baguette Friends Forever: Exciting campaign with Sarah Jessica Parker

The Fendi Baguette is one of the most famous parts of the fashion house. See Hollywood darling Sarah Jessica Parker become Carrie Bradshaw once again and rejoice over her new acquisition from the Fendi boutique in New York. Spoilers: The video also features some influencers.

Fendi Prints On: Extravagant collection with Nicki Minaj

When hip-hop legend Nicki Minaj rapped about Bentley windows and Fendi prints in her song Chun Li, the singer didn’t know that she was about to embark on one of the biggest fashion collaborations of her career. The Fendi Print On collection comprises 127 pieces that reflect the typical Fendi spirit, yet skilfully combine it with Minaj’s playful and loud aesthetics.

Fendi Colibrì: Personalized shoes with Paola Alberdi

With Fendi Colibri, the fashion label is revolutionising the modern shopping experience. The luxury brand invited the Japanese actress Emma, the Italian songwriter Patricia Manfield, the French influencer Xenia Adonts and the American trendsetter Paola Alberdi to come and see the brand’s new project for themselves. What makes Fendi Colibri so special? The buyer can now choose between seven possible combinations for the perfectly personalised shoe.

Mr. Doodle Capsule Collection: Men’s collection with advertising face Jackson Wang

Clever, modern and daring – that describes the new Mr. Doodle collection Fendis best. Here you can find colourful men’s jackets, shirts, shoes and matching bags. Take a look at the promotional clip with the Chinese singer and rapper Jackson Wang.

Behind the scenes with Karl Lagerfeld

For several decades Karl Lagerfeld was the creative director of the company. He revolutionized modern fashion with his extravagant designs, breathtaking fashion shows and innovative outfit combinations. Learn more about the extraordinary fashion designer and his Fendi legacy.

Interview with Karl Lagerfeld and Silvia Venutirini Fendi

What inspired Lagerfeld for the women’s summer collection 2017? What was the point of the extravagant make-up? These questions are answered here in the video by creative directors Karl Lagerfeld and Silvia Venutrini. There is also an exclusive insight backstage.

Backstage of a Fendi fashion show with Gigi & Bella Hadid

Here too, Karl Lagerfeld’s vision is expressed in the silhouettes and materials of the collection. Take a look behind the scenes, where meetings are held, models are cast and last minute changes are made. Always in the spotlight: Karl Lagerfeld and Silvia Venutirini Fendi.

Fashion Brand XXL: Dior, Gucci, Givency, Hermès, Prada, Versace & Co – List

Whether studies. Work. Pitch or paper. If you want to find the world’s biggest fashion brands on the Internet, you’ve come to the right place. Chanel is known for its always classic, feminine dresses, Moncler for its dazzling and innovative down jackets and Vera Wang for her unconventional bridal fashion. Here you can find out which brands belong to the top fashion brands in the world.

Top Fashion Brands of the world

Extravagant haute couture. Refined pret-a-porter. Fine sportswear and innovative accessories. The world’s most luxurious fashion brands delight millions of people and fashion-lovers with their exquisite collections every year. They camp outside the shops to get limited special editions, stand on the streets of Paris during the highly coveted Fashion Week and sit in front of the TVs with big eyes to watch the latest and hippest runway shows. Here is the ultimate fashion brand guide.

Armani

A world-famous name behind which stands a man who has revolutionized the fashion world. He has taken elegance and classicism to a new level. Milan, the city of fashion, has become what it is today through his works. Starting with shop window decoration, soon half of Hollywood and numerous actors were dressed in their film sets. In the same way Armani also made it into the sports sector and dressed the Italian team for the Olympic Games. In every imaginable field, the brand has tried its hand and set high records. Whether make-up, fragrances, watches or (sports) fashion. Designs by Armani are true classics!

Balmain

Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a stunning contrast to the utilitarian looks of the time, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, pinched waists and longer, often fuller skirts – and quickly transformed the Parisian house into a favourite of both the European and Hollywood kings.

Burberry

A brand that’s probably hard to get by. Whether you are a fashion fan or not, the brand has been around for over 150 years and is well established. Whether scarf or coat, the classics of the British brand are very popular and that for women as well as men. A long history has shaped the company and Burberry has been all the more successful in recent years. Its commitment to young artists is also evident, with the Burberry Foundation, which was established in 2008, supporting schools and other creative associations.

Chanel

While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.

Dior

The luxury company covers everything the fashion heart desires! Whether cosmetics, accessories and clothing – the French brand is one of the most famous in the world and can be found worldwide in style icons such as Marilyn Monroe. From haute couture for women, men and children’s collections, to cosmetics and accessories – the luxury label has become an integral part of the market and represents a wide range of products.

Dolce & Gabbana

The designers Domenico Dolce and Stefano Gabbana have together created a fashion empire that is unimaginable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating success at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have together designed their way to the top of the fashion world.

Fendi

The Italian fashion label was founded in 1918 by the married couple Adele and Edoardo Fendi. Originally, their fashion was limited to furs and hats, but later expanded and now also offers clothing and other accessories. After the couple’s death, their five daughters Paola, Anna, France, Carla and Alda took over the company and in 1965 hired the German designer Karl Lagerfeld as Creative Director of the company. The fashion brand had established itself as a luxury brand mainly through Lagerfeld’s fur collection, which he presented at the “Haute Fourrure” fashion show. In order for the brand to achieve commercial success, the first Ready-to-Wear collection was launched shortly afterwards. Currently there is also a children’s collection called “Fendi Junior” and the furniture collection “Fendi Casa”.

Givenchy

The Givenchy fashion brand is one of the top 10 most popular luxury fashion labels in the world. The former chief designer Tisci, pushed the social media presence of the brand and thus ensured enormous growth. In 2005, there were 7 boutiques, in 2017 the number of shops had already reached 72. Givenchy supplied Madonna with costumes on her Sticky and Sweet tour and was Kim Kardashian’s first choice for the unique wedding dress in 2014. In 2017, Claire Waight Keller, Chloé’s former chief designer, took his place and has been with the company ever since. She is the first female chief designer at Givenchy and goes down in history.

Gucci

The history of the Gucci brand dates back to 1921. The brand was founded by Guccio Gucci and initially made a name for itself with its exquisite leather goods and luxury handbags. Since Guccio Gucci was a master saddler, his designs were often inspired by equestrian sports. The brand only gained popularity after 1953. The clothing line was not introduced until 1970. Shortly afterwards, the Gucci fragrances were released. In the 1980s the brand suffered a severe setback due to internal disagreements within the founding family. Since 2004 Gucci has been part of the luxury goods group Kering.

Hermès

The French family business originally did business in saddlery and upscale leather processing. The company was founded in 1837 by Thierry Hermès. He was born in Krefeld, Germany and moved to France after his parents’ divorce. In the same year of foundation he also opened his first shop, with high quality horse harness and bridle, which is still sold today. In the 1890s, son Charles-Émile Hermès expanded the range of products and had suitcases and leather bags produced in the high-priced range. This was mainly because the railway and the introduction of cars replaced more and more horse-drawn carriages and the sole business with saddles and bridles was no longer profitable.

Hugo Boss

Starting in a small tailor shop, it has grown into an empire that has seats around the world, sells millions of fragrances annually, has the best-selling branded suits and is named after the streets. Who would have expected that after a young man hasn’t even finished his secondary school? Today his label sells products in every area, whether the well-known suits or accessories, whether men’s or women’s fashion, even articles for babies.

Nike

The name is already familiar to us and you hardly know anyone in the world who does not own an article of this brand. On the streets, on the train or even in schools, this brand is a giant number in the industry. What do you think of when you think of Nike? Some people think of shoes, accessories, football & Co. The very brand Nike, whose headquarters are in Beaverton, Oregon, is involved in many areas of the fashion world and is one of the leaders in the market.

Louis Vuitton

A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

Moncler

A brand that has developed from a French mountaineering outfitter to one of Italy’s largest high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Off-White

The exclusive fashion label was created by the American Virgil Abloh in 2012. Off-White is a kind of luxurious streetwear collection that alludes to extreme contrasts and is almost provocative. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Sporty silhouettes, graffiti prints, motifs and cuts of the 60s and 70s make up the creations of the young newcomer label and provide an urban look. Off-White adapts to every season and is therefore rooted in the spirit of the times. The production is headquartered in Milan and picks up the “here and now” in an innovative and sophisticated way.

Prada

Prada was founded in Milan in 1913 as a leather goods shop, producing mainly handbags and suitcases, and was soon appointed official supplier to the Italian royal family. The brand was created by the Italian designer Miuccia Prada. After international expansion in 1990, the brand made its final breakthrough. Today, the luxury brand is one of the most exclusive labels worldwide and is considered a top luxury brand, because Prada is characterized by innovation, transformation and independence. Today the brand is still managed by Ms. Miuccia Prada, who is known for her progressive designs.

Ralph Lauren

More than just a simple designer. He has created what is known as the American Dream. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

Vera Wang

A well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends.

Versace

The luxury brand and its start as a mega empire – the mega brand Versace is on everyone’s lips. The clothes and shoes as well as handbags and accessories adorn the catwalks of fashion shows around the world. Again and again Versace inspires with new creations and unusual designs. The Medusa logo is known worldwide and Versace enjoys a high reputation in the fashion world. The most famous models in the world such as Noamie Campell and Claudia Schiffer ran for Versace and many famous faces have become a trademark of the model label. The initially small family business quickly developed into a mega empire of superlatives.

Yves Saint Laurent

Bags, belts, shoes or even beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at home in matters of fashion and style. YSL, like other Parisian fashion houses, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman.

Berlin: Model agency | CM Gosee Days for New Faces 11.8-14.8. – apply now!

Berlin – This summer we have a very special offer for you! 35° it will be this week in Berlin. Perfect for us CM Gosee Days. Instead of the big Berlin Fashion Week Casting we start our CM Gosee Days on Monday. Instead of 3 hours and up to 150 models we plan 5 days and single appointments – fitting to the current situation #staysave

Gosee Days instead of Fashion Week Casting

Your chance for a direct, personal appointment. This week our international booker Natascha is in town. Together with our head scout you have a unique chance to meet the team members you will be working with as a model. Instead of 2 minutes, a short hello and thank you very much, you will get a few insights into the work, processes and how you will be built up step by step as a Berlin model.

Normally we organize the big Fashion Week Castings in summer. At these castings there are sometimes up to 150 models per casting date. Because of this year’s situation, we have decided to redesign our summer Fashion Week Casting. Instead of a week with events, fashion shows and fashion fair, this year it’s 3 days of Gosees for New Faces.

Your friend should definitely become a model?

You know someone who should definitely start modeling? Then tell her or him now!

Apply here!

You always wanted to apply for a model casting with CM, but so far there has never been the right moment, now it’s here!

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    How does a casting run?

    For our CM Gosee Days in August we have reserved three days and a separate model apartment, where models who travel to Paris from abroad usually spend their time. So we have an extra protected room and can use each Carsten as a single appointment.

    A casting appointment usually takes 15 to 30 minutes, depending on how many details are added. For example, if you have already gained experience, your model portfolio is already a little set up or you have the prerequisites to work as a model in the big fashion metropolises.

    New Faces are young models between 14-18 years. This is the perfect age to start modeling step by step besides school. Learn more here:

    Dates and address

    Please understand that due to the current situation we will not hold large, open castings. Send us a short application for the casting days. Our model scout is looking through all applications 3 times a day.

    The casting location is centrally located at Hackescher Markt.

    • 08/11/2010
    • 08-12-2020
    • 08-13-2020
    • 08-14-2020

    Hackescher Markt: Map

    Apply now without obligation, good luck!

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      Name:

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      Height / Größe:

      City:

      Mobile:

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      Be part of the next CM generation

      We are looking for the new generation! New Faces from Berlin.

      In September the new season starts, Modeling in Paris, London, Milan. For our professionals it goes, under all security measures, again on advertising productions, photo shootings and jobs.

      If you meet the requirements – In our model agency you don’t only have small jobs in and around Berlin, here you can get hold of big campaigns or even commercials. If the requirements are right, you can also work abroad as a model and be part of the Fashion Weeks, e.g. in London, Shanghai or New York.

      Did you know? CM is the only model agency in Germany that also produces its own fashion shows, like here at the last Berlin Fashion Week, for the grand finale on Saturday evening, by CM.

      Not only partners from our agency are guests, but also many media and celebrities. For example Sat1 with “Promis Privat” but also the last GNTM winner Simone Kowalski.

      Castings of Cocaine Models (Videos)

      Here a little insight, this is how model casting works.

      Berlin Fashion Week Casting

      Curvy Model Casting

      Internal Model Casting: Scouting for Milan

      As soon as you have worked as a model for 1-2 years besides school (build-up, not a full-time job), you will start your international modeling career after successfully completing school. Here you can see a small example of how international modelling is done for Paris and Milan.

      Catwalk Coaching: Training

      When many New Faces come together, we sometimes, once a year, organize an extra training for our New Faces, as preparation for the big brands.

      Dior – excellent commercials, collaborations & fabulous accessories

      Dior, an exclusive luxury label full of elegance, class and quality The fashion label has been presenting high-quality detailed high fashion collections for years, such as bags, shoes, jewellery and other accessories. However, the collections are not only presented on exclusive runways, but are also presented, like perfumes and other must haves of the season, in extraordinary commercials. So now take a look at the innovative creations, commercials and exclusive backstage footage.

      Dior – fabulous collections and unique fashion

      It all began in 1928: after graduating from high school and training as a diplomat, Christian Dior opened an art gallery in Paris, which quickly made a name for itself in the city’s select art circles.  Dior continued to be artistically active afterwards with numerous drawings and illustrations. This is how his first fashion creations in the form of hat sketches were created from 1931 onwards. In 1937, Dior expanded his field of activity to create his first ladies’ models and subsequently worked as a designer. In 1947 his first collection was finally published and shortly afterwards the fashion designer founded his own fashion house under the label of the same name Christian Dior, which launched the perfume Miss Dior in the same year. With his innovative and creative fashion he inspired style icons like Jackie Kennedy or Marlene Dietrich. Dior’s collections are characterized by elegance, class and feminine designs.

      • Learn more about the luxury brand Dior here

      Exceptional and exclusive perfumes for him & her

      Dior convinces not only with its unique fashion and high-quality haute couture, but also with its noble perfumes. Since 1947 Dior has been presenting luxurious and breathtaking fragrances time and again, starting with the exclusive perfume Joy, which has been one of Dior’s most popular products for years. Hollywood greats such as Natalie Portman or Robert Pattinson provide an exciting eye-catcher in the commercials.

      Airy light fragrance with exciting flower component

      Joy is the first perfume from Dior, which appears again and again in new creations and convinces with its flowery light scent. This flattering, gentle yet dynamic perfume radiates infinite joy. Dior’s Pafrum is based on the idea that an eruption of flowers bursts forth, as bright as fireworks.

       A lively and playful commercial with Natalie Portman

      A sparkling floral fragrance underlined by an abundance of Grasse roses. Thanks to a light touch of bergamot, it is a perfume that captures you and never lets go – similar to the vibrant energy of Natalie Portman, who whirls carefree through the room in a soft and spectacular party dress by Maria Grazia Chiuri. Have a look at the complete promotional clip here.

      Sporty and seductive perfume with superstar Robert Pattinson

      The Dior Homme perfume unfolds in an extraordinary concentration for a soft, intense sporty fragrance with a woody note. An intense floral nectar with woody aromas that provides a direct physical attraction – perfect for a first date. The fragrance is presented in an exclusive commercial with Hollywood Beau Robert Pattinson.

      Enchanting perfume creations from the designer studio

      Dior presents its latest and most popular creations in the iconic Dior boutique. Discover the studio of the designer of dreams, his whimsical oasis where Dior’s creations are more than gifts: Always dreamy and beguiling, their fragrances and unusual notes make them the perfect accessory to any outfit.

      Extravagant jewellery, bags and other accessories

      Dior’s devotion is clearly focused on the high-quality and extravagant collections, but they are not the only ones that are a real eye-catcher. As already mentioned, Dior’s fragrances are very popular and always packaged in only the highest quality bottles. But not only the perfumes are special, because the other accessories from Dior such as jewelry, bags or even sneakers are also a real eye-catcher. With the extraordinary details and extravagant designs, exciting accessories can be found at Dior, perfect for every occasion, whether everyday or leisure.

      Exclusive jewellery presented by Cara Delevingne

      Model and actress Cara Delevingne, the face of Dior Joaillerie, plays magic tricks in this video with creations from the latest jewellery collections Rose des Vents and ‘Rose Celeste. These consist of multicoloured compass rose croquettes and medallions with a sun in chased yellow gold on one side and a diamond-encrusted moon on the other.

      High quality handbags with timeless designs

      The emblematic Lady Dior, the curved saddle and the graphic 30 Montaigne flap bag are just some of the timeless Dior designs. From the smallest seam to quilted leather, these highly desirable and understatedly modern creations are found in a correspondingly elegant spectrum ranging from indigo blue to cherry red and ecru. Watch the commercial for the collection here.

      Tropical patterns and bright colours for travellers

      The new Dior Cruise collection of bags consists of various colourful patterns and prints of jungle animals. The new collection is perfect for cruises or a trip to far away exotic countries, because you can find everything from a classic handbag to a simple travel bag.

      Travis Scott presents the extravagant sneakers Diors

      The Air Dior collection by Kim Jones combines basketball culture with fashionable sophistication. It draws on the Dior heritage and the Jordan Brand and is worn here by the versatile artist Travis Scott. Inspired by the style of basketball legend Michael Jordan and with a highly refined colour palette, an exceptional collaboration is presented.

      High quality and elaborate workmanship

      Dior is particularly distinguished by its outstanding workmanship and the high-quality materials used. Every collection and every product of the Dior brand is created with loving attention to detail and is therefore always available in high quality. So you want to know how Dior has been following these values and manufacturing its products? Then take a look behind the scenes here.

      Noble execution through loving handcraft

      Discover the extraordinary savoir-faire, the new designed flap bag Dior Bobby and its production. From silky smooth box leather, contemporary contours are moulded into an undeniably feminine shape. It was brought to life in the Dior studios and celebrates the codes of the house. Watch the entire clip here.

      High-quality design through first-class production

      The Dior Saddle saddle bag from Dior is particularly impressive because of its special design. The bag appears in a new denim version of the emblematic Dior Oblique print, which gives the company’s icon a new look. Find out more about the savoir-faire behind this new version of one of Dior’s most timeless pieces, a tribute to the world of equestrian sports.

      Prada exciting campaigns, commercials and collections

      Prada – an exclusive luxury brand, which always convinces with new innovative and creative collections and is known worldwide with its products. But not only the fashion of Prada is unique, but also its fashion shows. These are always extraordinary, just like the phenomenal commercials and campaigns. There Prada always presents its latest collections in a surprising and unusual way. Check out the top videos of the fashion label here.

      Prada – innovative designs & extravagant fashion

      Prada was founded in Milan in 1913 as a leather goods shop, producing mainly handbags and suitcases, and was soon appointed official supplier to the Italian royal family. The brand was created by the Italian designer Miuccia Prada. After international expansion in 1990, the brand made its final breakthrough. Today, the luxury brand is one of the most exclusive labels worldwide and is considered a top luxury brand, because Prada is characterized by innovation, transformation and independence. Today the brand is still managed by Ms. Miuccia Prada, who is known for her progressive designs.

      Sophisticated collections in exciting campaigns

      Prada stands out above all for its sophisticated collections of stunning designs, high-quality fabrics and loving details. The Prada collections are full of creativity and reinvention. Each collection is developed in line with modern trends and remains true to the brand’s identity. With an untiring curiosity about the world, society and culture, the label is constantly incorporating new influences into its creations and is constantly finding new inspiration. The collections are not only presented at exclusive and exciting fashion shows, but also in witty and fascinating campaigns.

      Elegant and feminine designs in dramatic presentation

      Like the identity of today’s women, Prada’s identity is fluid, fluctuating and surprising, which is also reflected in the brand’s collections. Because Prada is at once complex and simple, unique and yet multi-faceted, just like its fashion and products.

      Diverse collection with classic cuts in an impressive campaign

      The Prada campaign for the Men’s Spring and Summer Collection demonstrates a time when offering a simplified definition of oneself seems to be a universal endeavour, but Prada enjoys representing the opposite. The conscious display of duality, diversity, constant reinvention and renewal is an essential element of the Prada brand and its unique identity.

      Funny and imaginative commercials

      With original and imaginative commercials, the Prada brand continues to present its extraordinary fashion, beautiful models and stunning accessories. For this purpose, they use celebrities, such as actor Ben Kingsley or models like Gigi Hadid, who present the brand’s latest collections in an interesting way. Prada convinces with these viedos again and again with quality and attention to detail, because every commercial is as innovative and unique as Prada. So now take a look at the fashion of Prada and let the videos enchant you.

      Stylish high fashion in an original presentation

      Prada presents a comedic short film called Therapy, starring Ben Kingsley and Helena Bonham Carter, with which the brand proves that Prada fashion can be worn by everyone. The story is about a patient who enters a therapist’s office dressed from head to toe in Prada design. She lies down on the couch and starts talking about her problems, completely unaware of the therapist’s growing obsession with her fur coat.

      Creatively presented a fabulous collection of glasses

      In the short film Cinema Prada playfully presents the latest collection of glasses for the summer. The short film shows a simple story of a day at the cinema and tries to capture the joys of going to the cinema with bizarre and surreal moments. Watch the whole clip here.

      Philosophical commercial with dreamlike pictures

      Prada Cinéma Evolution is an ironic foray into the countless facets of female identity. The label found inspiration here in the power of filmmaking. Here, Prada’s glasses serve as a narrative device between reality and the perception of everyone, which leaves the question open: “Are you the observer or the observed?

      Romantic floral patterns and innovative fashion

      Prada’s new collection is the idea of simplicity as rebellion, of the extraordinary in the ordinary, of the new in the familiar – so here is a new perspective, a different way of looking at the concept of fashion advertising itself. Watch the entire clip here.

      Inspiring and emotional campaigns

      Not only in commercials, interviews and fashion shows Prada shows its stunning collections against an exciting background, but also in campaigns that present fashion and accessories in a touching and appealing way. Campaigns like Prada Coming Home or Best of Prada Mode Paris highlight the collections and show how exclusive the Prada brand really is.

      Elegant handbags as loyal companions

      The short documentary film Coming Home by Prada records a traditional reunion to celebrate one of the most important holidays in China, bringing the family together and celebrating this time of year in the most memorable way. Prada shows his latest handbag collection, which are presented as objects of unexpressed love, expressing feelings in a subtle way.

      Alexa Chung and Gigi Hadid as advertising faces of Prada

      The filming location was the famous Maxim Restaurant in Paris. All kinds of personalities are on location and celebrate the latest collection together with Prada in a travelling social club with a focus on contemporary culture. This experience has been captured on tape here.

      Unique insights behind the scenes

      Although Prada has no need to prove its high quality, individuality and innovation, the luxury brand remains transparent in its exchanges with its customers, regularly uploading exclusive videos and interviews with exclusive insights behind the scenes.

      Exclusive interview with artist Thomas Demand

      In an interview by Prada with Thomas Demand, exclusive pictures by the artist are presented, which can now be found in the windows of stores worldwide. The focus here is always on cherry blossom trees, which announce spring with their blossoms.

      Unique insight into the high-quality and detailed production of a Prada handbag

      The bags of Prada are manufactured in high quality handicraft, from noble materials and with special details. In addition, each bag of the Prada brand is an individual unique piece and perfectly suited for every occasion, because the feminine and elegant design makes each bag a real eye-catcher. Now take a look at the unique production and the qualitative end result here.

      Top Videos of Balmain – Luxurious prêt-à-porter & unique collaborations

      Emotional commercials. Good-looking models. Creative storylines. Never a dull moment with Balmain. No wonder that the French fashion label is now an integral part of the international fashion landscape. Especially since Olivier Rousteing took over the reins as Creative Director, one exciting collection followed the other and gave the brand a new, more modern touch – with success! Check out the brand’s most famous commercials here. You’ll also learn more about the eventful life of Olivier Rousteing at the end.

      Balmain revolutionizes thanks to avant-garde fashion

      Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a stunning contrast to the utilitarian looks of the time, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, pinched waists and longer, often fuller skirts – and quickly transformed the Parisian house into a favourite of both the European and Hollywood kings.

      Collaborations with Superstar cast

      Balmain is diverse. This also applies to their collaborations. Whether haute couture for the small purse, exquisite make-up for the emancipated woman or luxurious sports fashion: there is something for everyone. You can also see the brand’s most famous mannequins here.

      Balmain x H&M: High Fashion for everyday life with Kendall Jenner

      Discover a world of wealth, attitude and energy from BALMAIN x H&M. As a modern collection for men and women, H&M x BALMAIN combines classic French couture with urban chic, relying on Balmain’s signature craftsmanship, strong silhouettes and desirable fabrics. Take a look at the collection here.

      Puma x Balmain: Emotional promotional clip with Cara Delevingne

      Fight the good fight. That’s what the new campaign for PUMA x BALMAIN is all about, launched with Cara Delevingne. The powerful, boxing-inspired, interactive campaign focuses on real stories of people who are actually fighting the good fights of today: those who courageously stand up for what they believe in and those who defend everyone’s right to be themselves. The video, directed by Philippa Price, as well as the images captured by Brianna Capozzi, show a wonderfully diverse group of people from all parts of the world and from a wide variety of fields – art, sports, music, dance, science and literature – all of whom have an inspiring story to tell.

      L’Oréal Paris x Balmain: Colourful lipsticks for the big city woman

      A colourful meeting between Balmain and L’Oréal Paris with a beautiful international campaign by McCANN Paris! Olivier Rousteing’s creative vision is combined with the already iconic Color Riche lipstick range. Clip was filmed under the direction of Colin Tilley with the motto: ‘Together we are invincible’.

      Must Haves from Balmains: Sneakers, bags and & jewellery

      Clothes. Suits. Pockets. Shoes. There’s hardly anything Balmain doesn’t design. The luxury brand does not shy away from loving craftsmanship and exciting collaborations with songwriters. On the contrary: the Balmain team knows exactly what kind of mega-collections are ultimately created through collaboration.

      Futuristic clothing for festival lovers

      Balmain brings the people together. The video begins with these words, symbolizing the core values of the Balmain House. The futuristically minimalist outfits are intended to show the future and make it clear that the goals are for the future.

      Expressive image film for the Balmain army of tomorrow

      “I was thrilled to learn that Jake and Ludwig shared my fascination with these small but powerful daily beats, and I was thrilled to see them play with the potential of these sounds to create this unique music video for Balmain’s Fall 2018 campaign. Each of them has the passion, audacity, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army,” said Olivier Rousteing. To see how that comes across in the promotional clip, click here.

      Robust & trendy at the same time: The Balmain Sneakers

      Get ready, the new Balmain Sneakers are coming in stores! The sneaker collection for men and women consists of 3 original models: the “Troop” inspired by the army boot, the full leather sock “Glove” and a silhouette in basketball style “B Ball”. All models are now available exclusively at Selfridges and in the Balmains promotional shop.

      Innovative & avant-garde jewellery

      Balmain is pleased to announce the rebirth of the accessories collection of the historic Parisian house. When creative director Olivier Rousteing and his team developed the new lines, they drew on three different sources of inspiration: the unique history of the house, the Balmain studio’s continued mastery of traditional couture techniques and the instantly recognisable style that Rousteing has established for the house over the past five years. The result is a coherent, modern offering based on the best materials, craftsmen and design – in short, a genuine Balmain collection.

      Olivier Rousteing: the man behind the luxury brand

      Rarely has a new creative director for the luxury brand Balmain caused so much buzz. But who is the creative head with the name Olivier Rousteing? What inspires him? And what makes him one of the youngest visionaries of our time?

      Behind the scenes of the MET Gala 2018

      Olivier Rousteing and a select group of “Balmain Army” members, use the moment of the famous MET gala to draw attention to the fight against AIDS. Watch the whole video here.

      A Creative Director with a lot of potential

      How old is the creative director of the house? What did he study? And how did he get his job? These questions are answered in detail here in the video.

      Gloria for CATRICE x in stores now!

      Just finished school, but no break in sight! Our Gloria is currently very busy going on photo shoots, talking to agencies and preparing her career as a model internationally. Now she’s gotten a little bit closer again! Because she is the face of the latest Catrice campaign and we are incredibly proud.

      Gloria for Catrice now available in all stores x NEONUDE

      No matter which drugstore you enter, Gloria shines at you with her beautiful blue eyes. The bright colors are eye-catching. What a great career move. Gloria’s gaudy pink color puts us in the perfect summer mood.

      NEONUDE by Catrice – Mix of bright summer colors & Nudes

      Catrice is happy to spice up its range and selection further by changing Limited Editions. The new completely vegan collection includes bright summer colours and light nude tones. To pay homage to the summer with beautiful fingernails. If you want to have a closer look at the collection you can find it online and in stores.

      Catrice – Make Up, Concealer & Nail polish

      Catrice develops cosmetics with much love. The products are sold at fair prices. They are available in drugstores like Dm or Rossmann. According to the motto to put a lot of thought into the product, so that the customers of the make-up’s don’t have to worry about which products they let near their skin. Best of all, the whole thing should be as easygoing as possible for the consumer and give everyone the opportunity to try out different looks. But the quality and care of the products begins during production. The formulas are developed without the use of animal testing and the vegan range is constantly being expanded. The brand’s trend awareness is particularly pronounced. With Catrice, you will never miss a single trend again and always stay up-to-date! An orientation towards the fashion world and hip styles is clearly recognizable in the brand’s collections. The colour selection includes classic nuances as well as those that currently dominate the world’s metropolises.

      More from Catrice you can find here!

      Top Videos by Moncler – Innovative sportswear, sick stunts and breathtaking scenery

      Top Videos of Moncler – Sporty winter clothing. Exciting must haves and fluffy down jackets. If you want to be fashionable and trendy for the winter, there is no way around the luxury brand. Meanwhile, even Hollywood stars like Will Smith advertise for the fashion empire. Take a look at the most blatant advertising clips from Monclers.

      Moncler – comfort and luxury fashionably combined

      The brand was founded in 1952 by René Ramillion in Grenoble, France. Initially, he produced equipment for mountain expeditions. Success was not long in coming: the young people of Italy’s upper class discovered the voluminous down jackets for themselves. This quickly became a must have and in the last decades Moncler developed into one of the biggest Italian luxury brands.

      Noble fashion for sporty performance in a class of its own

      Moncler stands for the perfect symbiosis of sport and fashion. The riskier, the better. This applies here not only to the original and extravagant fashion, but also to the advertising clips. It never gets boring in the videos of Monlcer.

      Innovative accessories against a breathtaking backdrop

      An exciting video with an outstanding scenery in the “Caramel Land”. The short clip was filmed with a mobile phone. How they experience an adventure like Sand Skiing and present the new Moncler Collection 2017, you can see here in the video.

      Practical & Trendy: Fashion that can withstand even risky stunts

      A very spectacular promotional video for the “Moncler Grenoble FW17” in which the two models ski down the mountain in “Performance & Style”. The “Snowkiting” makes the video look especially spectacular. This is one of the most clicked advertising videos of Moncler.

      Fashionable sportswear also for mountain bikers

      Since its foundation in 1952, Moncler Sport has carried in its DNA. Moncler now opens a new chapter “Passion for Sport”. Here you can see that the clothes are not only comfortable and stylish, but also deliver performance.

      Sporty down jackets in the freezing cold

      Moncler has always been known for its high performance sporting goods. The founder of Moncler, René Ramillon, had already developed padded sleeping bags, camping tents and anoraks together with his friend, sports equipment dealer and ski instructor André Vincent. To this day Moncler designs sportswear, which you can see in this spectacular video.

      Moncler for the whole family

      Even though Moncler has been focusing on sportswear for decades, the family cannot be forgotten. So there are now not only innovative down jackets for children, but also for dogs. Here you can see how this looks like.

      Stylish couture for our fluffy four-legged friends

      Heron Preston and Moschino led the way. Now Moncler joins them. The brand has joined forces with the luxury brand for dogs “Poldo Dog Couture” and has now developed a collection for four-legged friends. So that dogs can face the hard winter in comfortable warmth and perfect comfort.

      Original and colourful winter jackets for the little ones

      Moncler is not only for adults, but for the whole family. With the Moncler Generation now also the smallest ones run stylish and modern through primary school or kindergarten. This collection is presented here by the “cool chic gang”, as they call themselves.

      Most prominent advertising faces of the luxury brand

      The brand’s clips regularly feature sugar-sweet dogs, cheeky kids and fit models as well as the who’s who of Hollywood. Among the most famous advertising faces are Hollywood legend and Prince of Bel Air Will Smith, as well as Millie Bobby Brown and several singers and actors from Asia. Check out the highlights here.

      Will Smith as the new face for Moncler

      Will Smith is a well-known actor, film producer and rapper. Now he can be seen for the first time in a fashion campaign – in the “Genius is born crazy” campaign of Moncler. He is photographed by the photographer Tim Walker in the original genie pose – a role that plays in the Disney remake of “Aladdin”.

      Mille Bobby Brown, John Boyega and Crystal Zhang for Moncler

      Moncler Beyond is an expression of pure human strength, expressed by bringing together different individuals. In this advertising campaign you get to see the British actress and model Mille Bobby Brown, the British film and theatre actor and film producer John Boyega and the Chinese actress and model Crystal Zhang. With over 16 million hits, it is one of the brand’s most clicked advertising campaigns.

      A lot of diligence and hard work: behind the scenes Moncler

      The meteoric rise of the brand is mainly due to the current CEO Remo Ruffini. Get to know this charming businessman in an exclusive interview. Also: One day on the set of a Moncler campaign shooting. Here you can see which Hollywood film the concept was based on.

      The man behind the success: Remo Ruffini

      In 2019, the Financial Times invited the CEO of the luxury brand to an exclusive interview. What inspired Remo Ruffini to acquire Moncler in 2003? What are his future plans for the brand? This and more you can find out in this interview.

      Exclusive look behind the scenes of a campaign

      A behind-the-scenes video of the Spring-Summer advertising campaign, photographed by the well-known photographer Annie Leibovitz. A very creative shooting with many small 3d print males climbing the model of the campaign. The whole thing is based on the Hollywood blockbuster Gullivers Reisen.

      Top Videos by Givenchy – Eccentric High Fashion & sophisticated Prêt-à-porter

      Refined finesse, avant-garde elegance and bold femininity – hardly any other brand manages to unite all of these as much as the fashion empire Givenchy. Givenchy’s advertising clips are just as exciting as the runway shows and emotional, like the reports on the comet-like rise of the fashion designer. We have summarized our highlights for you here.

      Givenchy: Fashion that sets the trends of tomorrow

      Founded by Hubert de Givenchy, the luxury brand Givenchy has been revolutionizing the fashion industry since the 1950s. Audrey Hepburn’s “little black dress”, Madonna’s stage outfits and Kim Kardashian’s wedding dress – they all made statements and the fashion brand’s list of successes is long. Even after the death of founder and fashion designer Hubert de Givenchy, the brand continues to enjoy great popularity. In addition to clothing and accessories, the brand has also placed great emphasis on Givenchys’ unique fragrance collections since 1988.

      Haute couture, ready-to-wear and lovely fragrances

      Reversed gender roles, original storylines and dramatic cinematography. Givenchy’s commercials are innovative, modern and daring and always leave a lasting impression. Check out our favourite Givenchys commercials here.

      Modern men’s collection with a touch of retro

      This short film by Alice Kong, shot at Villa Palmieri in Florence, Italy, shows the activities the boys spend the summer of their lives wearing the new “Nouveau Glitch” collection. This collection, designed by Clare Waight Keller, with its bright colors perfectly matches the environment of the video and the extraordinary models.

      Dreamy mannequins in colourful Haute Couture

      For the annual haute couture collection, Givenchys’ designers chose the colours blue and red for the 2019 collection. This was also reflected in the advertising clip. Almost unreal, the models marched through a surrealistic cloud landscape. You can see the masterpiece directed by Neil Krog here.

      Emancipated prêt-à-porter in front of a seductive backdrop

      Even fashion can be heavenly. This was proven by Givenchys’ Creative Director with the autumn collection 2019 under the name “Winter of Eden”. The paradise of Adam and Eve is thus given a feminist twist that is also evident in the advertising clip. Watch the clip here.

      Sensual Eau De Toilette with a charming storyline

      The promotional video for the popular perfume Eau de Toilette is quasi a short film about a young man at a boring party. At this party he meets a woman and then disappears dancing with her in the mysterious alleys of the city. This masculine and self-confident fragrance, created by fragrance designer Paul Leger, has been a hit since its release in 1974.

      Famous advertising faces – Ariana Grande, Marc Jacobs & Co.

      Hubert de Givenchy’s extravagant fashion has also been famous among the stars and starlets of Hollywood for decades. It’s no wonder then that even the most beautiful and successful people in the entertainment industry can regularly be seen in his commercials. Take a look at our highlights here.

      Ariana Grande is the new face of the Givenchy campaign

      The singer and actress Ariana Grande is “the new face of Givenchy” she says in an interview how much she admires the brand and how proud she is to be part of it. In this short video, Ariana Grande is filmed from behind by British fashion photographer Craig McDean and thus presented to the world as the new face of the Givenchy brand.

      Emotional campaign of the extra class with Charlotte Rampling & Marc Jacobs

      A very unusual video filmed in a film studio, with an elderly lady showing her acting skills to the camera. She also teaches a young man how to act in front of the camera. What the last words of the video “Give me Givenchy” mean, you can find out here in the clip.

      Aaron Taylor as romantic heartbreaker for Givenchy’s new perfume

      Aaron Taylor-Johnson is a young British actor who starred in films such as “Avengers: Age of Ultron”, “Kick-Ass”, “Savages” and “Godzilla”. In his younger years he also promotes the new perfume “Gentleman Givenchy”. This perfume stands for his masculine elegance and was developed by the company’s founder Hubert de Givenchy.

      Charming advertising clip as a homage to Givenchy’s muse Audrey Hepburn

      The promotional video by the famous photographer David Sims. About the perfume L’interdit, was shot in the Paris metro and has over 14 million views and is therefore (by far) the most clicked promotional video of Givenchy. Re-interpreted by Dominique Ropion, Anne Flipo and Fanny Bal almost 50 years later, L’Interdit is the first perfume Givenchy launched and a product of the legendary friendship between Hubert de Givenchy and Audrey Hepburn.

      Behind the scenes of the French fashion empire

      Hardly a day on the set is like any other, especially when you have icons of modernity like Ariana Grande as an advertising face. Here you can see what a day looks like in front of and behind the cameras. Also: who was Hubert de Givenchy and how did it come to success? These questions are also answered here.

      Exciting day on set with pop star Ariana Grande

      A “behind the scenes” video of Ariana Grande, seeing how much she enjoys being part of the Givenchy video shoot and how proud she is to be “the new face” of the brand, as she once mentioned in an interview.

      Reminder of the dazzling success story of Hubert de Givenchy

      With the trend of the “little black man”, the French fashion designer not only revolutionized the fashion industry, but also the pop culture of the 21st century. You can find out more about Givenchy’s meteoric rise here in the video.

      Top Videos from Dolce & Gabbana – accessories, fragrance combinations and exciting settings

      Award-winning collections. Emotional fashion shows. Unique collaborations and innovative menswear collections. The established fashion brand Dolce & Gabbana is a classic in the high fashion industry. The who-is-who of Hollywood always makes themselves comfortable in the front rows of their fashion shows and hot influencers are regularly photographed in the creations of Dolce & Gabbana. We have compiled the best advertising clips of the Italian fashion greats for you here.

      Dolce & Gabbanna – Extravagant fashion empire with unique creations

      For decades, the two fashion icons Domenico Dolce and Stefano Gabbana have celebrated great success with their designs. Winner of numerous awards, from the “Woolmark Award” to the “Perfume Academy Award”, they have worked their way up to the fashion squad of the who-is-who. Besides dresses, underwear and shoes, the fashion duo also creates their own cosmetics. Not only mascara and lipsticks from D&Gs enjoy great popularity, but also their unique and always extravagant scent combinations.

      • click here for more information about the luxury brand Dolce & Gabbana

      Historic backdrops and dancing models – the most famous collections of D&Gs on video

      For every launch of a new collection from Dolce & Gabbanas there is also a matching video. Whether famous supermodel or hot influencer; nostalgic in black and white or vibrant in bright colours; tropical Sicily or busy Venice – the focus is always on aesthetically conveying the current collections.

      Innovatively modern and traditionally sophisticated: A Ready to wear collection in the style of D&G

      The commercial for the 2020 summer collection was shot in two cities: Milan and Sicily. The designer duo found inspiration here both in modernity and in the traditions of the two metropolises. So the pictures in this video are sometimes black and white, sometimes colourful. Take a look at the successful masterpiece here.

      Airy dresses and casual college jackets with Zendaya & Cameron Dallas

      For their 2017 summer collection, Domenico Dolce and Stefano Gabbana put their faith in the faces of tomorrow. Influencers and Hollywood stars like Luka Sabbat, Presley Gerber, Cameron Dallas and actress Zendaya were at the start. Glamorous and yet casual was the motto of the designer duo.

       

      Mediterranean fashion with a touch of Spanish sensuality

      Inspired by the tradition of Sicily and the flamenco dancers of Spain, the designers decided in 2015 to create a collection that combines the best of both worlds. Supermodels such as Bianca Bali, Vittoria Ceretti and Bianca Padilla are posing here as models for the commercial shoot, promising a summer full of Mediterranean elegance & passion.

      Fashionable into the summer with Austin Mahone & Laura Murray

      In 2018, the It girls and boys from Instagram were again the faces of the summer collection Dolce & Gabbanas. In this video, Christian Combs, Austin Mahone, Laura Murray and Kitty Spencer, among others, pose in front of Saint Mark’s Basilica and the famous water canals of Venice.

      Thrills with a touch of romance – seductive perfumes for her and him

      Since 1992 Domenico Dolce and Stefano Gabbana have also been active in the perfumery sector, regularly launching fragrances for men and women. Whether masculine, tart, fruity and sweet or seductive and sensual – the designer duo has the right fragrance for every situation – and a story to go with it.

      The K: Tart scent combination for the romantic man

      The campaign for the men’s fragrance The K was shot by the Italian star photographer Mariano Vivanco. The portrait shows model, entrepreneur and family man Mariano di Vaio – the embodiment of modern masculinity like Dolce & find Gabbana. The film was shot in the romantic alleys of Montepuliano. Watch the clip here.

      Street of Dream: Scarlett Johansson and Matthew McConaughey as lovers

      Timeless elegance is embodied in this commercial by actress Scarlett Johansson, who wraps Hollywood Beau Matthew McConaughey around her finger in the streets of New York. It was directed by Martin Scorcese. The dramaturgy partly reminds of the noblesse of an old Hollywood movie with two strong characters in the leading role.

      Light Blue Sun: an exciting summerfling as a fragrance

      The clip for the fragrance Light Blue Sun was shot with the two supermodels Gennaro Lillio and Giulia Maenza on the island of Capris. With a main note of white rose and a bourbon vanilla-scented base, Light Blue Sun is the perfect fragrance for a passionate summer romance.

      The Only One: Floral women’s scent starring Emilie Clarke

      An ode to today’s cultivated woman is The Only One – a seductive fragrance from Dolce & Gabbanas. In this clip, actress Emily Clarke finds herself in a traditional Trotteria in the heart of Italy. Especially the youthful joie de vivre of the modern woman is the focus of attention here.

      The creative heads of Dolce & Gabbana

      Behind the synonym D&G is a lot of passion, hard work and perseverance. Who are Domenico Dolce and Stefano Gabbana? Besides, it’s a long way from the idea of their designs to the launch of their collections and advertising clips. So here are some exclusive glimpses behind the scenes.

      Backstage of a commercial: A typical day on the set

      Romantic alleys, humming motorcycles and an outrageously good-looking male model. You can see how an exciting day on the set with the team of Dolce & Gabbana goes like this here in the video.

      Domenico Dolce and Stefano Gabbana: Dazzling career of a designer duo

      Who are the talented designers behind the brand? How did they establish themselves in the fashion industry and what makes the Dolce & Gabbana brand so special? This and more you can find out in this video.

      Live Model Castings in July: Berlin, Hamburg, Cologne & Seoul – apply now!

      Summer is back! This year without Fashion Week in Berlin, Paris, Milan, London and Co., but still with CM Casting Tour! You always wanted to apply as a model or you know someone who should definitely introduce himself or herself as a model? Then you have now the chance to have a live casting with our model agency. In July you can meet us live in 4 cities. Of course everything under consideration of the current events and with the appropriate protection measures!

      + Berlin | CM Gosee Days 11.08. - 14.08.

      4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

      Casting procedure

      Application – send us here your short introduction with the most important information and a few photos. Our model scouting team is reviewing the applications every evening and sends out the individual invitations afterwards.

      Casting date – the exact casting address will be sent to you after the successful invitation. In every city, Berlin, Hamburg and Cologne but also Seoul (South Korea) there will be photo studios in selected daylight. Here we will make some Polaroids of you directly and have space for a catwalk. So you will make a small introduction and afterwards a small catwalk.

      Time and shooting – each single performance takes about 15 minutes. Please keep the whole day free, because the best ones will get a photo shooting right away. For this one of the top photographers in Germany will be present (among others Elle Cover January 2020).

      Casting invitations & Corona

      In order to have a safe casting, all models will participate this year by invitation only. Therefore it is important that you apply for the casting in advance! Our Model Scouting Team will have a look over the invitations every day and send the best one an appointment!

      So there will be no open casting this year!

      • No open auditions this summer
      • previous application
      • Individual invitation with date after application

      Nevertheless we will try to send as many invitations as possible. If you always wanted to become a model or know someone who should definitely introduce himself as a model, here is the chance!

      Cities: Casting tour

      • July 7th – Cologne
      • July 9th – Berlin
      • July 10th – Hamburg
      • July 12th – Hamburg
      • July 13th – Seoul (South Korea)

      Application: Live Casting

        Choose a location

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        Tips on the subject of casting and modeling will

        Modeling is a really hard job, just like soccer players you have to work on your career and be patient. So that you improve step by step, month by month and year by year. For that you can make it and have a real dream job! You will meet interesting people, sometimes you will be on spectacular productions and jobs, travelling through Germany, Europe and the whole world. If you want to learn more about casting and modeling, then read our big guide here, free of charge and for you:

        Casting Berlin: Rooftop #throwback