Sabina for CM: Model Book 2018 – Welcome!

Oh my God – Summer Look! Sabina is super new to us. With 175 cm and a size of 34/36 she has not only for the German market great model measurements. More of Sabina you can find at Instagram or here in Sabinas Model Book.

Photos from Sabina’s Model Book 2018

 

Magazine Cover! Sabina on Dutch cover

Sabina does not only shine on jobs, she was also already printed on one or the other fashion magazine cover, like here:

Our first Insta story with Sabina

More from Sabina you can find on Instagram!

Our cute New Face Franziska: Classy and elegant

Parallel to Fashion Week we invited our New Face Franziska to Berlin. In Berlin-Mitte, on Museum Island, we had the perfect location to present our young talent in a completely different light. With two photo shoots and this new video from our videographer Robin Platte. Franziska is a real cutie! Although she is still very young, she is already very professional in her work and shows absolute motivation and commitment to become a model. Of course, as a model manager and model agency, it is a pleasure to meet such fresh talent in Berlin and get to know her for the first time, just like me. Franziska has strong prerequisites to really get off to a good start as a model. From fashion magazines, catwalks, photo shoots to videos for fashion companies. We and our partners see great potential in Franziska and that is why we were very pleased to welcome them to Berlin. But enough written, pictures say more than a thousand words!

Calm Fashion Showreel: Franziska

Our curved queen Camille: Curvy Model in Berlin

Charming! Camille is very British, so we are all the more pleased that we were able to win the Hamburg model as a partner in Germany and management. Camille is Curvy Model and brings in all shootings, every single look absolutely ontime. We are very pleased to be able to work with her. Especially the plus size market for oversize and curved models is growing more and more and needs new talents like Camille!

Our Creative Arts Director Oliver Rudolph spoke about the trend and the tendency towards curved models in an interview with the fashion magazine FIV Magazine a year ago. VIPs are also looking for Curved Models for jobs on TV, but fashion bloggers like Riccardo Simonetti are also at Fashion Week looking for great Plus Size Models for their Hamburg fashion show. Accordingly, our customers are increasingly sending us requests and enquiries as to whether we have a beautiful curved model for the next photo shoot. Now we have it!

Camille is our first Curved Model and we are very happy to support her as management in building her model portfolio as well as her career. Camille’s first fashion video, shot together in Berlin, can now be found on our YouTube Channel! If you don’t want to miss a video, follow our modeling agency on YouTube.

Find more of our beautiful Camille in Camille’s sedcard!

Commercial Showreel with Curvy Model Camille

You want to be a model in Hamburg?

You always dreamed of modeling? Then take your chance now and apply to our model agency for great jobs in Hamburg! Photo shoots, video shoots, catwalk, as a model you can see a lot of the world! But first it’s about the construction of your model folder. Read more about: Become a model. Our model agency (“Top Recommendation” / Bravo Girl 2017) and photographers will take first-class care of you. In our international model agency, it’s about more than just job placement. We invest in our models, with photo shoots, video shoots but also our model coaching and trainers. A concept that is unique in Germany. You learn a lot about personality, acting but also the life of a model.

The perfect start to a modeling career. If you have international dimensions, you also have to work abroad, in the big fashion capitals, from Hong Kong to New York and Paris. Read more: Model abroad. In the big megacities, there are very good jobs but also a lot of competition. We make you fit and help you to make the perfect start to your modeling career. Apply now for our agency as a model in Hamburg: Model Application.

Our next Superstar: Luisa

The next Cara Delevingne? This is not a quote from us but a quote from Chefscout of one of the biggest model agencies in the world. Based in New York, Paris and many other cities. Luisa is New Face and just got back from the USA. She was there for a year and learned a lot about life and the country. Now she is back in Germany and we start her modeling career. This includes not only first test shoots and videos, but also castings for international agencies to prepare for life as a model in the big world. Very rarely, the scouts of the biggest international agencies visit our model agencies in Berlin or Cologne to meet some of our models, selected and selected. What is such an internal agency casting about? For months and even years in advance, the world’s largest and most renowned agencies have secured the option for young models. Whoever has absolutely great talent will be confirmed years in advance for one of the major international agencies.

Until then, we as the parent agency will take care of the construction, organize shootings, jobs, coaching and much more to prepare the model for work in one of the largest agencies. Here one makes it on the big magazines and partly also on the covers, wow, Harper’s Bazaar, Elle, to name only a few names. If you have so many visitors to the house, there is a good chance that you will meet with rejection, also due to small details. Perhaps the hip is 1 cm too wide or on the shoulder. Maybe there’s already someone of that guy in New York, Milan or Paris.

But sometimes, you manage to get a head scout out of the role in such a way that he can only rave. Amazing. Fantastic. The next Cara Delevingne! Luisa is extremely motivated and makes great efforts, has the perfect conditions not only in moderation and figure but also in personality. We are extremely pleased to represent her as a parent agency and to take the step into a modeling career with her. In Berlin we produced two videos directly, with her in portrait, alone and focused and with her model colleague Hannah, of whom we recently reported about her new video. Here is Luisa I Fashion Video from Berlin! If you want to see more of yourself, look in Luisa’s model portfolio now.

If you don’t want to miss any video of Luisa and also no video of our other models and men’s models, then check out our Youtube channel now and follow our model agency on YouTube!

Beautiful & Classy Model: LUISA

You want to become a model in Berlin?

If you want to become a model and want to stand on the catwalk or in a professional photo set yourself, then you can apply now in our model agency as a model in Berlin! We place first-class jobs and renowned customers of our network, we help with your construction with recommendations of a model agency, from your model book up to test shootings with good photographers in addition, with Coachings about personality, acting and of course also fashion shows and running styles around Haute Couture and Pret-a-Porter. Our photographers and our booking team will give you a professional insight into our model agency from the very first minute.

With us you can create models for online shops and well-known customers, there you show new collection pieces for the online shop but also for social networks like Instagram or Youtube. The better you get, the more complex and demanding the jobs become. E.g. videos for YouTube or even entire commercials, e.g. for streaming portals and for television. Read more about becoming a model here. When you finish school, you will have the chance to work abroad, in the big fashion cities, from Shanghai, Shenzhen to Los Angeles and New York.

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Zoe: Elegant & Classy Model in Berlin

The new video of our New Face Model Zoe! She has an absolutely strong expression in her face, performs first-class in front of the camera and is not only great for photo shoots, e.g. for online shops or lookbooks, but also in front of the video camera Zoe is an absolute eye-catcher. With her new and second video Zoe shows how strong she can perform in front of the camera. Their look is international. She herself comes from southwest Germany and visited us for this photo shoot in Berlin. As a model agency we also organized our big model agency casting parallel to Fashion Week. Before the casting we went to the video shooting with our Zoe. span>

More from here you can find in Zoes model folder. If you don’t want to miss a video of Zoe but also of our other models, then follow our modeling agency on YouTube!

Elegant & Classy Model in Berlin

Miss Long Legs: Michelle! New Showreel

If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.

With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.

Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!

If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Spring Showreel ▶ Michelle!

CM goes Fashion TV – Videos from Berlin, Paris, Stockholm, New York

Another new, mega deal! Cocaine Models goes Fashion TV. See our models worldwide on Fashion TV! Thanks to our in-house media production, we provide our models with a good model book (photos, videos, introduction, Polaroids, etc.) as quickly as possible. This also includes first-class fashion movies to see our models in motion, with facial expressions and emotions. Perfect for our customers!

All CM Videos now via TV, Smart TV, Notebook or via App – wow

Since July 1st our videos are now also officially on Fashion TV, making us one of the few model agencies worldwide, which makes the international channel, which runs in many trendy clubs or lounges, perfect! We are very pleased about the cooperation. As a result, American news portals are naturally also becoming more and more aware of our model agency, as here in the article by MSN about our international supermodel Chand visiting Germany (including interviews about models, jobs, sports, nutrition, and much more).

Chand on Fashion TV: Model Life

If you want all videos first, then follow our Modeling Agency on YouTube!

24/7 Live Stream of Fashion TV

Fashion TV: 24-hour fashion, supermodels and music

Fashion TV represents the world’s best haute couture brands. Gucci, Prada, Dior, Dolce & Gabbana but also Vogue, Elle or the Cosmopolitan publish their fashion videos here on FTV, sometimes even exclusively. Fashion TV can be received worldwide on TV devices but also streamed on your mobile phone via app or simply on your notebook.

The station runs at many hotspots worldwide, from chic and luxurious restaurants in the city centre to model agencies like ours. In Germany we are the very first model agency to be asked for. For us, this is an incredible confirmation after only three years. This is not only the second time that Bravo Magazine has voted us one of the top 10 model agencies in Germany this week, but we are also making good progress worldwide!

Working in Milan, Paris and New York

In September the new Placement & On Stay season for our young models starts. Placement means that you are represented by another agency, many of our models then fly to the respective cities for two months to be there to do castings but also to be quickly available for jobs, so On Stay! For many of our young girls this year for the first time they are going abroad to work after they have successfully completed high school or high school. Maybe you will soon see Lea, Luisa or Nicole worldwide on Fashion TV, with new great videos! If you want all videos first, then follow our Modeling Agency on YouTube!

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

Sexy Showreel – This is our New Face Louisa in Berlin

Ulala. Cute, sexy, Louisa! Louisa brings with her measurements strong conditions for a good start into a national model career, because at first we concentrate on Germany! Louisa is a new face with real potential for the coming years. We met Louisa at our casting, we were immediately enthusiastic about her. Her face has very international features, both European and a little Latina. Louisa is super suitable for urban sports brands but also for fashion and current trend collections. How good, you see here in her new Youtube video! If you don’t want to miss a video of her but also of our other models, then follow our Modelagentur on YouTube!

You can find more of her, current photo galleries and the video in Louisa’s model folder.

Sexy showreel by Louisa x Cocaine Models

Fashion Shooting in Berlin with CELINE – Showreel in Paris Look

Let’s call it High Fashion Baby! Distinctive look, self-confident appearance, Celine is strong! Becoming a model in Berlin requires a good agency – CM! We support Celine to make her dream come true! With the first photo shootings, in Berlin-Mitte but also now with the new video from Celine. Strong and safe posing right from the beginning, captivating, super expression, as well in all facial expressions and gestures: Everything is right! Celine is well equipped to become a great model in the months and years to come. For online shops, in the commercial sector but also for “wilder” brands, urban fashion brands and fashion magazines, an absolutely great face. Not only in Berlin, but also in Hamburg, Düsseldorf and Munich, Celine will surely dust off a job or two. We not only keep our fingers crossed, but support you in doing so: Let’s go! Enough writing, here is the first video of our Berlin model Celine!

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Paris Look Style with Celine

New International Model: Linn

Oh my god! Cuteness Level 10: Linn is, if I may say so, the perfect model for all-round fashion! Strong face, great body, unique and recognizable charisma, fun on the shooting set, absolute professionalism and international experience.

Linn has seen a lot in the world, including New York. Now she is back in Germany and we look forward to developing her career in Germany together with her. Shootings, video shoot, let’s go! Also with your body measurements and proportions Linn has absolutely mega requirements and will arouse great interest with many customers. Because as said, not only the performance in the photos is really first-class, but also the positive charisma at photo shootings, which is very important at jobs, makes Linn so special.

Video Shooting in Berlin: Classical Music for the Book

That’s why we were really looking forward to the first video shoot in Berlin! With our model agency videographer Robin and fashion photographer Oliver Rudolph we made our way to produce the first photos in Germany. We are extremely looking forward to the cooperation and we hope to be able to present you the first results of Jobs soon.

Today Linns new video was released on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube! You can find more photo galleries in Linn’s model portfolio.

The second video of our enchanting Linn! Back from New York we go directly to Berlin for the photo shoot and the video shoot for her model portfolio. In order to give our customers in Germany a perfect impression of Linn, we wanted to produce up-to-date images and video material directly as an agency. Of course, Berlin has the perfect locations for this. We grabbed our Creative Art Director Oliver Rudolph and our videographer Robin Platte and dived into the centre of Berlin with Linn. Instead of in urban Berlin (corners with graffiti, posters, partly prefabricated buildings), this time we decided on a classic location, very close to the Museum Island. Here we can also show Linn from a completely different light, classic and elegant.

You will find the photos in her modelbook soon! We also have this wonderful new video for you! You can find more of Linn, of course also all photos and videos, in Linn’s model folder.

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Berlin Fashion Showreel with Linn

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!

Models Berlin: Head Booker Scouting Week in September – Modeling in Berlin Central

Back in Berlin for a campaign – why not use the time and scout! Therefore you as a model have the chance to be scouted again next week in Berlin + to apply directly. Send us your photos! In the coming days we are shooting for a new campaign in Berlin. Besides production, booking, appointments & Co. we want to take our time on site and get to know new faces of Berlin.

Modeling in Berlin + Fashion Week: Scouting Days

Our Model Management Team will make every effort to support you and your career as a model. We help you choose the right photographers so that you can build up your model portfolio professionally for casting and direct bookings as quickly as possible! We represent well-known customers and brands and offer you as a model with our management an opportunity to enter directly into the upper class. Those who have a truly international appearance also have the chance to go abroad with us. From Milan, Athens, Shanghai to New York. With our partners we help models worldwide to build a career. With great customers like here in Berlin:

P&C / Fashion ID Final Show @ Fashion Week Berlin AW2016

CM: Also for experienced models the alternative

For experienced models, we are an interesting alternative to the classics. Cocaine Models is the only model agency that is listed in the top 3 in search queries in every German metropolis. After only 15 months. Now we are expanding in Europe! You can already find us in Sweden, Stockholm but also in Paris or Milan. Not just jobs, models too. We have already booked the first interesting campaigns for you. We are therefore very pleased if you as a model from Berlin are interested in us as an agency as a possible new management! If you would like to apply, send us your photos and measurements!

apply now as a model in Berlin

If you want to apply as a model, please observe the following criteria. As a woman you should be at least 175 cm tall. As a man at least 185 cm. You should have a slim, maximum athletic figure. You should look after your appearance, have well-groomed skin, hair, hands and feet. The Live Casting dates are assigned flexibly to selected applicants. We ask for your understanding that we can only issue a few invitations due to lack of time. If you are invited to live casting, we will shoot some Polaroids of you directly for our booking team. Of course also a small introduction video. We are very happy about new faces from Berlin! If we could convince you of us, write us now and send us your photo material.

Try it

Application / Casting

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Become a model in Berlin – Tips & Tutorials for Models can be found in the CM Guide

I want to be a model! Don’t they? If you haven’t made your final decision yet, we will help you in the CM Guide with interesting articles, explanations and tutorials free of charge. Being a model is a tough job, you have to be very professional and always convince in front of customers and in everyday life. You have to watch your figure, you have to be sporty and always on time. You must be a very organized person to organize the various photo sessions and photo shoots for you. As soon as your modeling career really starts, you’ll also have trips, hotel and travel plans. Of course, there are also flights on and connecting flights. Customers in the upper class immediately expect an absolutely professional and perfect appearance from the model. Your agency too.

If you want to inform yourself a little bit about the topic “Become a model”, you can browse through our model guide at any time. We often have articles about fashion shows, catwalks, top models, application tips, tips for your model portfolio, shopping ideas and tutorials. Of course you will also find the most important technical terms you should know as a model! We also have the most important names, fashion designers, supermodels and new brands for you. In the model guide you will also find instructive video tutorials and videos.

CM – Models Berlin

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Exclusive Model Coaching: Catwalk Training and Personality / Acting

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with a personality coaching and a catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

 

 

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important the charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

 

 

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

 

 

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

 

After the success comes the relaxation

The last show videos will be available soon. Our entire team is gathering and the models are performing their new Catwalk arts. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Model Booking: How do I book a model for photos and advertising?

Models are booked for different jobs under different conditions and expectations. The respective customer has certain ideas and criteria according to which he selects a model. He informs the model agency concerned of his criteria and usually sends a mood board, which tells the agency more about the context of the assignment. There are basically two options for model bookings: Either a customer has browsed the model file of the model agency concerned and already selected one or more models, which he would like to invite either to the Casting or book directly. However, it is also common to ask the model agency to select models according to the criteria and send the client a selection of models.

Prerequisites for models in commercials and commercials

In order to become a successful model in a serious model agency, a model must have different requirements. For a model agency it counts whether a model is well booked. Oaks of carcasses are regularly sorted out. A model must have a very good figure, means slim, taut, the right measurements. Of course, the optimal sizes differ more closely between male and female models. Male models can do more exercise than female models. Their main aim is to have a firm and fit body, i.e. cardio training and light muscle training are sufficient. Too much muscle and weight training makes the muscles in a female model become too wide and the assumed measurements are no longer optimal.

The optimal measurements for men and women?

Female Models: The Prerequisites

Female models should be at least 174 cm tall. Smaller models can be successful, but the chance is very small. Therefore the size is a decisive criterion for a model agency to include a model. The optimal measurements for female models are 90-60-90.

Male Models: The Prerequisites

A male model must have a slim and defined body. The minimum size is 184 cm. Especially tall men can have problems in the model industry as well as men who are too small, as they do not fit into the designer’s collections. The maximum size of a male model is 194 cm.

Character & Strength are strong attributes for advertising models

Besides the physical requirements, the mental requirements and the character of a model also count. A model has to prove strength, discipline and endurance. Jobs are often strenuous and time-consuming. A good model should not feel tired or stressed. Motivation and ambition distinguish an experienced model, the customer likes to book such models again, this is very important for a model and the model agency. Furthermore, a healthy self-confidence and the changeability of a model are decisive selection criteria. From this total package the charisma of a model is formed. A customer tries to convey his products and services to consumers through a model. This succeeds through an optimal mediation of emotions. Emotions are aroused by the charisma of a model, including facial expressions and gestures. A model must be able to slip into different roles in order to “sell” the product/service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the customer’s concept works.

Character? That’s Chand from Stockholm!

Modeling! Job opportunities in the advertising industry: online shop, showroom and TV spots

There are many job opportunities for a model. The body is the tool of a model and therefore the capital. A model advertises a customer’s products and services. This can be done via various carrier media. A model can be booked for poster advertising, magazine editorials or covers, online presence, TV commercials or similar. On the catwalk a model presents fashion collections or beauty and styling products/services. The body is the screen for the catwalk appearance, but in the commercial area (advertising) also counts the facial expressions and gestures of the model, which leads to the sales promotion of the products/services.

Modelagenturen – Agency for photo shooting and construction of models

A serious and good model agency is very important for a model. Although a model can work without an agency, the risk of a model being exploited is enormous, especially abroad. The tasks of a model agency include the placement of good (for serious, well-known customers, a good salary) jobs. The model agency ensures that a model is not underpaid, especially abroad models are often enormously underpaid. In addition, the model agency ensures a good image of the model. A serious model agency takes a model’s uncertainties and supports the model with questions. A model can have several modeling agencies. We recommend a parent agency and a good agency in each major city, such as Munich, Hamburg, Berlin, Cologne / Düsseldorf or abroad, e.g. in London, New York, Paris or Milan. Customers all over Germany and all over the world can book a model, for example a model book Hamburg, model book Berlin or model book London.

Model Guru Lutz Marquardt about model agency and mother agency

What is the difference between a model agency and a parent agency? Model agencies are exclusively responsible for the mediation, a parent agency, on the other hand, builds models, arranges photo shoots with good photographers and later places models abroad with large and renowned agencies in Milan, Paris, London or Shanghai and New York.

Book model: prices and agency commission in Germany

The payment of a model is managed by the model agency concerned. The model agency issues an invoice for the client and negotiates the prices with him. New Faces are generally cheaper than experienced models. With the experience and the level of awareness of a model also the price of a model increases.

In Germany, the agency usually charges 20 percent commission for referrals to customers once the model has completed its job. Abroad this agency commission can vary and also amount to up to 50 percent. In addition to paying the model, the agency usually requires a so-called AP from the client.

Find with us your perfect model for the next job

At Cocaine Models you will find experienced models, as well as New Faces for strong photo shoots or advertising campaigns. Through exclusive model-coaching our CM-models are regularly optimally trained for the commercial sector as well as for the catwalk. We support our models for a perfect placement and a satisfactory result from the customer’s point of view. Our wide range of models makes our Cologne model agency interesting and attractive for clients from the advertising and fashion sectors. Models book NRW and all over Germany.

Are you looking for a suitable model for your campaign? Then contact our agency. Cocaine Models is looking forward to your request.

Coming soon: Cocaine Models Magazine

Soon the Cocaine Models Magazine will be published. With great advertising agency and send designs into the coming autumn/winter season. In a few weeks the magazines should be here in the back office, after that it goes directly out to customers, ADs, friends and partners of the model agency.

Eyewear Magazine – BLUE by Stefan Kapfer

In the current Eyewear – The Visonary Magazine – you can now find the current editorial track BLUE by Stefan Kapfer. Model Simon shows several new models in the editorial. Among others from Porsche Design and Maybach. As a photographer Stefan Kapfer shows varied locations and great late summer moods.

EYEWEAR MAGAZINE ISSUE #15 – OUT NOW!


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<model-simon-fashion-eyewear-magazine-editorial-swimming-pool-shooting-sunglases-maybach

BLUE – Photo shoot with Simon, styling and team

Included for Styling Jill Kramer
Make-Up Sabrina Scheur
Models Simon (Cocaine Models) and Flemming
Digi Assi Andy K. & Alina B.
Locationscout Goodfellas.tv
Production & Retouch H600Office

model-simon-fashion-eyewear-magazine-editorial-swimming-pool-shooting-sunglases
model-simon-fashion-eyewear-magazine-editorial-swimming-pool-shooting

Eyewear: The Magazine

Eyewear is family – that’s what it says in the first sentence of her own description. The magazine markets itself not only in print, but also via social media and its own website. It is therefore one of the most important addresses for fashion magazines worldwide. The current BLUE range also features well-known brands such as Prosche Design.

The current cover – Issue #15


model-simon-fashion-eyewear-magazine-editorial-swimming-pool-shooting-cover

More info and links about Eyewear Magazine, Simon and photographer Stefan Kapfer

More about Eyewear Magazine online:
www.eyewear-magazine.com

More about the photographer Stefan Kapfer on Eyewear:
www.eyewear-magazine.com/about_us/stefan-kapfer-photographer

More about Eyewear Magazine on Facebook:
www.facebook.com/eyewearmagazine

Berlin Fashion Week Model Agency Casting Summer 2018 – Video

As you may have noticed, we are looking for new models for Fashion Week. We are always looking for young models for our national and international customers. On Wednesday the time had come, in the club of the House of Weekend we were able to welcome a lot of nice applicants for our board. Not only pretty women were welcome, but also sexy curvys and beautiful men.

You don’t want to miss an update on castings? Follow our agency and our Models on Youtube!

Berlin Fashion Week Casting Summer 2018

Have a look at some of the impressions from our last casting in Berlin:

WOMEN Management (Paris, Milan, New York) visiting: International Scouting

Last week was it so far. Roberto, the Head Scout of Women Management came to the agency in Cologne and looked at our best of the best for placements. Our top girls came to the agency to introduce themselves to Roberto.

Casting Day with WOMEN: Polaroids, catwalk and measurements

Eugenia is especially great because of her bright eyes and her gap between her teeth. In front of the camera she is an absolute professional – at her first shooting everyone was directly amazed! Luisa – our absolute superstar. Her long red hair, the gap between her teeth and her sweet smile make our Luisa unique. Also present were our newcomers Gloria, Linn, Franzi, Michelle, Josephine, Zoe and Alice – so young but already with such a great potential! Of course, our great Marie should not be missing – with her look and her measurements she is great for commercial jobs!

A few polas, take measurements, look at the book and talk about possible periods, that’s enough for Roberto to get an idea of the girls. Take a look at some impressions from that day here:

New at Cocaine Models: our beautiful BEATA

Wow! Another Harpar’s Bazaar cover on our board. We signed our great Beata from our partner agency Hook Managament, now it starts for her also in Germany. Long, blonde hair, blue eyes and her full lips make the look perfect, not only for the German market but also for the international market, Beata has great chances. We look forward to working with our new achievement! Here you can see her complete book.

Check out our new top girl!

Wow! Beata already on the Harper’s Bazaar cover

Our first Instastory with Beata

Berlin Fashion Week: Shows, Dates and… Invitation?

Soon it will be time again and all model agencies and models will meet again in Berlin! The Fashionweek is coming up and invites to the big summer party. For a week, the German capital is turning back into a fashion Mecca. Many know the big shows of German designers from fashion magazines like Vogue, Elle or Harper’s Bazaar. Away from the mainstage there is also much else to discover, e.g. the Berlin Fashion Salon. But also the meeting places of the Be-to-Be economy. What does that mean? But let’s start with the basics!

+ Berlin Fashion Week | Model Casting 04.07.2018

Why is Berlin Fashion Week?

Fashion changes so fast! Almost every month there is a new collection and new parts hang in the shop windows in the city centres, and there are always new highlights in online shops. All big chains but also all boutiques have to get their clothes from somewhere. Usually you visit a designer and look at the clothes in the showroom. Showrooms are therefore also one of the most frequent jobs for young models. Here you present the designer’s new fashion collections directly to the body, in front of a small audience, with only designers, someone from marketing and the customer. The customer can view the cuts directly, but also the fits and materials. Of course this way is relatively complex, because every single boutique owner has to come to the customer, needs a single appointment, a model and so there is a lot of effort. Berlin Fashion Week has exhibition halls with various themes, trend fashions, wedding fashions and oversizes. Hundreds of designers and producers position themselves at every trade fair. For one week trade visitors can inform themselves here about the latest collections and pieces. You can not only see the individual samples live, but also models who can present individual parts are booked on each stand. This is the main business of Berlin Fashion Week!

Fashion Designers Meet Customers

From the prêt-à-porter to the curvy, customers will find everything they need for their fashion boutiques and shops. Berlin will thus occupy the trends in German fashion boutiques for a few weeks. Of course, not only boutiques stop by, larger fashion chains also send their scouts out to discover trends. Hundreds of designers are lined up next to each other on each stand at each trade fair. There is a lot to discover here, i.e. fabrics and cuts that have been separated but also completely new ideas as well as Function Wear. The fashion industry never stands still and that’s why we meet for Fashion Week, whether in London, Paris, Milan, New York or Berlin to discover the latest trends. And when you meet, there are always others, of course. YouTube, Instagram Stars, Press, Stars and Starlets. For one week, the Who’s Who of the fashion and media world will meet in Berlin.

How many fashion shows are there at Berlin Fashion Week?

There are two different sections among the various fashion shows. One stage deals with the main shows. This is where the great German designers meet to present their new collections to a large audience. Not only normal guests are invited to these fashion shows, but also VIPs, YouTuber, Instagramer, press representatives and stars as well as actors, footballers or even musicians. On this mainstage there are usually eight shows per day over 5 days. From Monday to Friday you have the possibility to have a look at the new collections. On Saturday there will also be a big highlight, the audience and the tickets are of course strictly limited and not for sale.

In addition to the main stage, there are also 2.3 side stages where there are smaller shows by young designers. These include, for example, the Berlin Fashion Salon, where you can particularly look forward to new designers. That’s why there is also the Ethical Fashion Show. It runs parallel to the mainstage for 5 days and shows in particular fashion labels that focus on sustainability. These are the two different areas, the mainstage and the different side stages.

Show Highlights 2018 (Spring)

Marc Cain Fall / Winter 2018

RIANI Fall / Winter 2018

How to get tickets for Berlin Fashion Week?

It’s extremely hard to get tickets for the mainstage, of course designers prefer Instagram Stars or Youtuber, who can report directly and directly about the collections. Press representatives and magazines are increasingly receding into the background, but also stars and VIPs. If you want a ticket, you need good contacts and a contact person at the respective designer or his advertising or PR agency. But it is very difficult to get such tickets!

For the other side shows of Berlin Fashion Week it is also difficult to get tickets but a little easier. For example, if you have an Instagram account with at least 40,000 or 50,000 fans, you can get one or two tickets. The magic word here is accreditation. However, you should take care of it early, as well you should only try if you have something to offer in exchange for the coveted places.
How many people are at a fashion show in Berlin?

The tickets are of course strictly limited, so there is not much space. That is clear but how little space actually? The main show of Berlin Fashion Week usually comprises a maximum of 150 people. Each show can now accommodate 150 guests. This sounds like a lot of space at first, if you count sponsors, people from the team or partners, as well as buyers who buy larger quantities, then only 100 seats are left. These 100 places have to be distributed to stars you work with, instagramers you already work with, model agencies provide the models and so on! In the end there may be 80 tickets left for the invitation, for the whole of Germany but also for international guests.

So the space conditions are very tight, on the side stages it often gets even tighter. In the Berlin Fashion Salon there are shows in which only 30 or 40 guests take part. Is that what you thought? That’s why invitations to the shows are so popular!

Do international designers appear in Berlin?

You won’t meet many international designers at Berlin Fashion Week, Marc Cain is usually on site, but that’s the big international highlight! In Berlin he meets the top German designers, fashion labels RIANI and Dorothee Schumacher.

In which location will Berlin Fashion Week take place?

The designers’ shows take place in various locations in the city, a few years ago at the Brandenburg Gate in a specially constructed large tent with its own lounge and many conveniences, then in the Jandorf department store and this year for the first time in Berlin’s E-Werk.

Modeling at a fashion show? If you want to work as a model at one of the fashion shows yourself, you have to take part in the castings. The casting dates, especially for the great designers, are of course kept strictly under lock and key. Here only the big model agencies should participate, so that on the day of the decision one really has only the best candidates locally. There is not much time for the preparation in Berlin, as an agency or team you usually have 7 to 10 days to find the best models, to familiarize yourself with the location, to prepare all clothes and if necessary also to make changes if something is spontaneous. Therefore, the castings are usually not conducted publicly. With smaller labels, however, you are sometimes lucky as a model without a model agency. Because some of your castings are held in public, why is that? Of course, the great designers don’t necessarily need additional advertising, they already have other concepts for that. Smaller designers, e.g. from Berlin, would be happy to receive a little extra attention for your fashion label. That’s why some model castings are made public.
Berlin, Paris, London, New York, what is most worthwhile?

The concepts and the presentation are of course the most extravagant in Paris and New York! If you’ve experienced one like this here, Berlin will soon seem relatively small to you. Especially in Paris big shows are traditionally done. Everyone knows the famous productions for Chanel by Karl Lagerfeld, trend-setting with robots – in the supermarket or in the forest, every kind of production is feasible. In Berlin the scales are a bit smaller, here you have two or three locations, which are usually not specially prepared, the focus is on fashion. Of course, this has its very own charm. Fashion Week is not only important to see new clothes, but also to network and meet again.
Chanel Fall / Winter 2018 in Paris

Here you see the difference to Berlin, Paris, absolute highlight!

What is there to experience besides the fashion shows?

In the streets of Berlin, especially in the city centre, you will find a lot of events that take place parallel to Fashion Week. For example, there are great parties at the House of Weekend, one of the rooftop bars in Berlin. Not only cash, but also club! A truly unique experience for Berlin. If you are an agent at a model agency or a model at Fashion Week in the summer, it is also worth taking a look into the great crested diver, just a few metres from Warsaw Street. In the Great Crested Grebe you not only have a club but also a huge pool. Especially in the hot summer days, the cooling in the evening is perfect here. But there are also smaller events and parties, from DJs to barbecues. Of course you have not only the time to visit events in the evening, but also many events in the night. Magazine Parties in clubs, private parties in larger houses but also designer events, often with celebrity singers who present new songs for an invited audience. From a cosy barbecue to a magazine party you can experience so much in Berlin. Many dates can be found on the official site of the would Fashion Week but also always in our fashion blog!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin Fashion Week | Model Casting 04.07.2018

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Influencer Marketing: Social Media Agency Insights!

Take advantage of our excellent network! As influencer agency, we put influencers early on Instagram. From the fashion label to the corporation: Influencer marketing offers ranges that other media hardly reach. With over 7,000,000 impressions to date, this is one of the biggest projects: the Sports Influencer Award with 15+ influencers. You would like to advertise on Instagram? Send us your campaign data:

Influencers for fashion, travel & more

Social media marketing with influencers for fashion companies

Social media management plays an important role in any modern media planning for new projects, products and brands. Here companies reach the right contact persons directly and without large wastage. Models, bloggers, they are influencers and bring brands to their target audience. For every marketing company, the clever choice of channels, people and product placement is the guarantee of commercial success. Those who choose between different social networks these days do not only have the choice between one or two networks, many today are competing for the favor of billions of users. To date, there is only one undisputed leader, the largest social network since Facebook, with nearly two billion users. A huge opportunity for companies. In addition to the industry giants, more and more new and interesting networks are opening up. Real big players are above all YouTube and Instagram. Emerging networks include Pinterest and Snapchat.

Influencer Marketing for Germany + Europe

Influencer marketing is concerned with the targeted marketing of products or brands by opinion leaders (influencers). Many clients use Instagram as lead generation. Through the targeted integration of thematically matching goods, blogs and Instagram channels are now becoming the sought-after promotion platform for marketing departments. Influencers are instruments of “digital marketing”. In the jargon of the advertising industry, “influencers […] are the new supertargets in marketing. As multipliers and opinion leaders, they are at the center of their own network and are actively networked with others. They strengthen the reputation of a supplier, help products, brands and services to make a quick breakthrough and thus ensure success.” (Paul Gillin: The New Influencers, Quill Driver, Frenso 2007).

Increase Reach – Social Media Influencer: Creative Marketing

The more people ‘talk’ about you or your brand, the more successful you are! The principle is old-fashioned and also works in social media management. To gain exposure to social networks like Instagram in Snapchat, it’s especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. A very authentic product placement for your own brand! Just like editors in magazines, bloggers in social networks are the opinion leaders. They are interesting to people because they report live and directly from their private lives. This absolutely authentic presentation makes her photos, stories and videos in social networks and her followers hot. Products and brands that use them will be re-purchased, used and in the best case recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly large. Especially in the younger target groups, bloggers are the stars of the new era. Anyone who wants to follow these trends will follow them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, companies and companies unbeatable advantages in direct customer contact and sales promotion.

Social Media Models – Efficient Marketing and First-Class Results

Multipliers, Influenzer, Testimonial, Brand Ambassador – There are so many names for this one popular concept in Referral Marketing. Our modeling agency is one of the first movers for social media & models. Fashion companies benefit in particular from the model as a brand ambassador. The organic range is almost free from wastage. Quite unlike in classic media such as TV, magazine & Co. Their products go directly to young and trend-conscious people. Ideal for all promotions such as travel, hotels, fashion, new products, beauty products and much more. As a modeling agency, we attach particular importance to authentic people and constant camera presence for social media marketing. We want to integrate brands into the daily lives of users and increase the branding for you through a steady flow of information. Those who establish their brand in young target groups will be able to profit from the range for many years to come. Take the unique opportunity to work in this new area of ​​marketing. Book strong multipliers for your next social media campaign – with CM!

  • Social Media Model Management
    We advise you in castings and model selection
  • Top Influenzer for your target group
    Success through active users and multipliers
  • Ad Management
    Advertise on Youtube, Instagram & Co.

Classics like YouTube, Facebook and Youngsters like Instagram, Snapchat

Modern market leaders – Instagram is often an insider’s tip in online marketing of companies and companies for their products and services that are advertised or promoted on social networks. For a few weeks, it is also possible to switch to Instagram advertising. What distinguishes Instagram, especially from the other major social networks, is the very exact targeting of targeting. Since then, Facebook has ranked first with over 1.5 billion users, with Instagram already bringing together more than 300 million. Due to the hitherto very specialized user group, the picture network is provided by the house with little wastage in the promotion. Cross-media, cross-network work is the recipe for success for reach and cover in social networks such as Instagram, YouTube, Facebook, Twitter & Co. Here are the big players for Germany:

  • YouTube – The largest video platform
    1,400,000 users
  • Instagram – the app for photos & small videos
    900,000,000 users
  • Facebook – the network for everyone
    1,850,000 users
  • Snapchat – The Youngster of Networks
    300,000,000 users

Social Media Monitoring

Anyone who wants to promote his products successfully as a company or company in social media must pay attention to two factors. This is the choice of media (mix, style, channel, etc.) for the skillful placement as well as the monitoring of the success following the advertising campaigns. Social media monitoring therefore addresses the particular challenge of reviewing outcomes – achievements and goals that companies set themselves in advance of each campaign. A variety of analytical methods, which are already largely provided by the individual social networks, help. Here you can read out various information and see if your own campaign on the Web was successful. The key figures in social media management include:

  • Target group (demographics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • Behavior of the users as well as the conversion

Social Media Ads & Retargeting – Marketing Strategies for Modern Brands

Especially for the technological components, social media managers can create complex campaign plans for companies and companies. For example, users who see our ad but are using a new iPhone may see different ad impressions than users with older devices. For example, this scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups here. Another component of sales promotion through social networks is retargeting, the intelligent new or return of visitors. By retargeting we catch users who have ever been interested in your offer. This increases the willingness of users to interact and their success in the online media.

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin Fashion Week | Model Casting 04.07.2018

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Dior Store Opening Berlin, Cardi B with fashion line and Kardashian x Calvin Klein campaign

Dior opens its new flagship store in Berlin (at Kurfürstendamm). US rapper Cardi B starts her own fashion line! Music star, 3 million youtube fans: Cardi B is a real power woman! Also, Calvin Klein’s family will be familiar with the Kardashian-Jenner sisters Kim, Khloé, Kourtney, Kendall and Kylie in the spring campaign, as well as A $ AP Rocky and many more. Here you come directly to all Fashion News.

Fashion News! Calvin Klein + Dior and Cardi B

L’Officiel on the new Calvin Klein campaign with the Kardashian-Jenners

Calvin Klein and family? Most of you know the fashion brand Calvin Klein as a fashion label away from the classic family. CK for the chic party, casual but chic at work or as a comfortable underwear. In terms of “for the whole family” CK was less known. Nevertheless, the new spring campaign of the fashion label relies on family values, more precisely, CK relies on the best-known family in the world. The Kardashian-Jenner sisters Kim, Khloé, Kourtney, Kendall and Kylie as well as A $ AP Rocky and his crew are also present.

Fashion Insider to the Flagshipstore Opening of Dior

Finally a Dior store in Berlin-Mitte! Fashion Insider Magazine is about Dior’s flagship store opening today. Dior is known worldwide as one of the big high fashion labels. Designers break jobs, but fashion magazines and stylists love the brand. Of course you also like to wear Berlin-Mitte Pieces by Dior! The store managers have recognized this and are opening the new flagship store on Kurfürstendamm this week. This makes Berlin’s most popular shopping street another attraction for fashion victims. The flagship store is of course befitting exclusive.

Harper’s Bazaar on Cardi B – The First Line

When I first saw Cardi B , I immediately thought, Lady Gaga in hip hop. Extremely crazy, strong songs and above all extremely extraordinary videos. Cardi B has been successful in everything so far. On YouTube, she has nearly three million fans. Now brings out the lively musician or first own clothing line. Of course she knows her way around fashion perfectly. It is already a real style icon today – for many. Harper’s Bazaar reports even more extensively on Cardi B and her collection: Cardi B is Designing Her Own Fashion Nova Line.

Elle with trends for the summer

In Elle, there are 15 practical tips for cheap beach bags this week. In the summer you have little clothes, so it is all the more on the right accessory! Finding the right handbag for the beach, certainly not an easy task. The season is relatively short and the offers are only briefly available. The bag should not only be stylish, but also offer plenty of space! Make up, your favorite magazine, your own mobile phone, sunscreen and much more. All this must have room when it goes to the beach. Therefore, today there is a complete style check for your first beach visit! All 15 models can now be found here in the article: 15 Under $ 50 Beach Bags That Will Make Your Summer.

Superior to the show by Vanessa Schindler S / S 2018

This week, Superior magazine is all about new fashion shows and a retrospective of Berlin. With a view of the most important cities but also of Berlin and the new collection of Vanessa Schindler. In the online magazine you can now find all photos of the catwalk and other highlights of the fashion weeks. Not only in Berlin has been a lot going on, in Riyadh, the Fashion Week is currently taking place.

Fashion Week! All fashion news collectively

Check out the most recent news about fashion!

Wonderland magazine today

The recent headlines of Wonderland are “Take five designers, two photographers, one fashion week…” and “To Harlem for romance designed by Gucci’s Alessandro Michele: a preview.”. Read more about the recent news:

Elle about the beach bags you have to know this summer

This are the most recent headlines of Elle like “15 Under $50-Beach Bags That Will Make Your Summer” and “Cardi B is Getting Her Own Collection With Fashion Nova”. You like to read more about them? Check the agencies recent blog posts:

Cosmopolitan about Kyle Jenner

This week Cosmopolitan shows new “This Pic of Emrata in a See-Through, Plastic Trench and NOTHING ELSE Is Really Quite Something” and “Kylie Jenner Channeled the Peach Emoji in This Skintight Velvet Onesie”. The recent headlines:

Vogue talks about Cardi B as well today

This are the most recent headlines of Vogue like “How Cardi B and Her Stylist Hid Her Baby Bump For 3 Months” and “This Is How Rihanna Does Denim on Denim”. Headlines and news of the week:

Harper’s Bazaar about Cardi B fashion line

The most newest agency Harper’s Bazaar writes about “Your Spring Wardrobe Needs Shay Mitchell’s Under $100 Blazer Dress” also “Cardi B is Designing Her Own Fashion Nova Line”. More headlines:

L’Officiel about #GucciHallucination

Here are the most recent news for L’Officiel like “Editorial: Wild Things” and “The #GucciHallucination Collection Is Out Now”. Read more about the news:

StyleCaster

New by StyleCaster, this week “What to Wear to Every Wedding This Season” and “3 Rules for Finding Your Signature Accessory”. More new topics of the blog:

V Magazine prepares you for the festival season 2018

New blog posts by V Magazine we found today are “Editors’ Picks: The Items You Need to Survive Coachella” and “The Boldly Hued Mascaras That Are Anything But Basic”. Read more about the recent news:

FIV Magazine about making money on Instagram

Headlines and stories of FIV Magazine this week are “Weddings, sports bras, sustainability and new designs | FIV Fashion Week” and “Make Money on Instagram: This is the worth of your account!” . Recent posts and trends:

Shape delivers great sport tips this week

This are the most recent headlines of Shape like “The Best Sports Bras for Big Boobs” and “15 Gym Bags for the Sweaty But Stylish”. More headlines:

Superior about Fashion Week Berlin S/S 2018

Headlines and stories of Superior this week are “VLADIMIR KARALEEV fashion show at MBFWB S/S 2018” and “FRANZISKA MICHAEL fashion show at MBFWB S/S 2018”. Recent posts and trends:

Flare writes about 2018’s top prom trends

News by Flare are “Graduating This Year? Peep 2018’s Top Prom Corsage Trends” right now and “Tessa Virtue Just Taught Us the Perfect Way to Remix Pieces You Already Have in Your Closet”. More new topics of the blog:

Esquire about THE tracksuit

Main topics of this week from Esquire was “Nick Jonas’ Workout Gear Is Stylish and Super Affordable” and “It’s Time for You to Wear a Tracksuit. Specifically, This Tracksuit.”. Discover more headlines of the blog:

Model Casting Berlin – 13. April x Secret Location – Get Discovered This Weekend!

Now in Berlin – Cocaine Models – the second model casting of our modeling agency this year! With our new office and small studio in Berlin we are looking for Models and Curvy and Plus Size Models for our customers in Germany, Europe and worldwide for the second time this year. If you know someone who really wants to be a model, let him or her know. On the 13th of April we are looking for young, talented people who are looking for fashion, advertising and media.

+ Berlin Fashion Week | Model Casting 04.07.2018

Casting process and management: Models in Berlin

The casting is done as follows, first you have to send us online your most important data and two simple cell phone photos. Our Head Model Scout looks through all applications every day and sends the invitations including the address data for the location. This time our model casting takes place directly in the photo studio. So we can get to know you personally and also shoot directly the first Polaroids of you and make the first small model videos – the whole package! Who creates it in our exclusive file, for which begins a new life. Ideally you are 15 to 21 years old, if you want to start as a new model and have time for school after school! Because our modeling agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in major cities such as Tokyo, Paris but also London and New York. With us you have in Germany a great management and a springboard into the international modeling career. We accompany you! The registration for the casting can be found at the bottom.

Application and acceptance: How to apply for the live casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos that you make with your mobile phone in daylight. Please make a portrait and a full body photo. Please make sure that the pictures are created in the daylight so that you can see them naturally. Speaking of naturalness, for your application photos, please do not wear make-up and leave any styling. Wear the photos and the casting a simple black jeans, simple shoes and a white top. Nothing should distract from you! Again briefly summarized.

  • 2 cell phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, emperor
  • Outfits, black jeans, simple shoes, white shirt

With these four points you can apply for our model casting in Berlin and with luck, you will receive an invitation from our model Scout! The invitations will be sent within 48 hours. In case of cancellation no message will be sent.

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum measurements for men and women

The requirements for models differ for men’s models and female models in their height, why is that? As you can read in our article about Pret-a-Porter and Haute Couture, especially fashion collections of designers are cut to specific dimensions. As a result, uniform fashion shows can be carried out later, as well as showrooms and photo shoots. Due to the same dimensions, it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm shorter than men. If you want to start as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. For men models applies in model agencies a minimum size of 185 cm. Ideally, you should not be over 192 cm. For high fashion models, the figure should be slim, so you have the best chances and to work for international high fashion brands. As a Curvy Model you are already more flexible. The height should be similar. Here again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up during the casting, as well as the photos for your application, simple clothes is the alpha and omega! You should also refrain from makeup, your hair should be open. If you want to work in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and especially no dyed hair! Therefore, come to the casting absolutely natural.

Berlin Jobs: Advertising, Online Shops and Fashion Week

The different jobs that you can do as a model in Berlin are extremely diverse! From the international online shop to the campaign shoot or photo shoots for fashion magazines. In Berlin you can experience much more as a model, because twice a year the Fashion Week takes place. At the Fashion Week, the top German fashion designers will meet to present their new collections for the season. In the process, new faces in the fashion industry are taking part in order to experience many castings once. Because that, you have only in the big mega cities around London & Co.

Showrooms and photo shoot: Jobs in Berlin

The absolute basic job of a model is the showroom. A showroom can present it to you like a small fashion show, only without an audience. Here sellers or designers meet with the customers. For this, one, two or three models are booked, who present the current pieces of the collection directly on the body. So the customer can make a good impression about the shapes and dimensions, as well as fabrics and workmanship of the garments. Larger fashion shows are rare, you will have them later at work abroad, as in Milan, Paris or London. As soon as you have some experience and your model book is set up, you will increasingly work for photo shoots. Photo shoots are extremely multi-faceted, from the online shop to the campaign or even catalogs, the family shooting and couples shooting, the best friends or all alone in the Berlin 200qm studio. The more experience you have gained as a model and the more positive feedback you receive from the customer, the higher your chance of being booked for larger jobs, such as commercials.

Commercials as Creme de la creme of jobs in Berlin

If you work as a model in Berlin for commercials, then you have already made it very far! For commercials are no longer just about having talent as a model, but also about acting skills. In addition, the reputation of such a commercial is even greater than a photo shoot! With a little luck, the commercial will even be published in several countries, and you will get additional buyouts. This is a fee you get for publishing pictures or photos. This additional fee will be charged in each case if a commercial z.b. used for Germany, on TV and television, for a year. If this commercial is then renewed for another year, or if another country is added, new buyouts will be made.

Become a model in Berlin

If you want to become a model then send us your application, we’ll help you get started in the industry and we’ll help you get it going! With career planning and great attention to detail. Our model agency exists since 2015, after only two years we were chosen by the Bravo to the Top 10 recommendation in Germany. We put a lot of effort in the promotion of young talent and look forward to your application.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her about our modelcasting on April 13th in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we were able to find four new talents! They were already allowed to do the first showrooms. As a Berlin model, you can go far, even if your measurements do not fit into the high fashion industry. There is a lot of potential away from high fashion: catalogs, online shops, advertising and much more. Especially Plus Size Models are gradually gaining more market share.

In advertising, they are much more authentic, since their dimensions are similar to those of the average German woman. Did you know, the average woman in Germany has a clothing size of 44? If you know a beautiful girl or a beautiful woman, tell her about us now! You can find the application directly here:

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Fashion show agency – planning and presentation of high quality fashion

Fashion Show Agency – Before a fashion show can take place in Berlin, Hamburg or Munich, a lot has to be planned and organized. Every fashion show is unique – we as an agency make sure that nothing goes wrong during the expiration. The designers and organizers contacted months before the event, planning everything down to the last detail, then adding PR agencies and finally the big day is coming. Everything is there: customers, bloggers, editors, models and media representatives. In order for everything to be perfect, even in the marketing after the fashion show, some aspects of the agency must be taken into account. If you have not planned or even visited any fashion show yourself, you will find here all the important cornerstones for planning a fashion show with the help of a renowned agency – like CM! !

As a rule, every fashion show focuses on a few key points! At the end of the article you will find a complete checklist (do it yourself).

  1. Needed List – All details of planning / PR / Show in bullet points
  2. Model Casting – The perfect models and measurements for the fashion collection
  3. Choreography – a detailed planning of the individual “pictures” (scenes)
  4. Public Relation – We inspire the right people from the label
  5. Rehearsal – final dress rehearsal for all models of the fashion show
  6. Fashion Show – The big moment for fashion designers
  7. Press work – After the show is before the show!
  8. Castings – Our agency plans your search

Fashion Show Agency: We are planning the perfect staging of fashion

First of all, let’s take a more general look at what the most important points of a fashion show are and answer the question of why an agency is extremely helpful in planning and what should be considered in the first concept?

Why should I hire an agency for my fashion show / that of a client?
A fashion show is an extensive media event, so when planning for a fashion show must be thought of a lot. Besides the models, the location and the designer fashion, other elements play an important role. From music to lighting to guest service, there are a few things that can make a fashion show a complete success. One thing is especially important here: A fashion show has to convey a unified picture in which customers, bloggers, media representatives … evoke corresponding emotions among all guests as the models step across the catwalk with the new fashion collection.

Each planning is composed of different factors, small and large. Organizing a fashion show is not that easy. Depending on the complexity of the project or the customer’s requirements, the organization stretches for days or even months in the run-up to a fashion show, when, for example, even complex stage sets are added. It’s about much more than just the show, it’s about: offer creation, organization, possibly moderation, music editing, show-optimized, model booking, arrival and departure plan, nights (if necessary, desired), check fitting, Rehersal , Choreography, contracts, customer arrangements, dress rehearsal, schedules, schedules, clothing log, handover at the end, customer meetings, interface model / customer, etc.

The new fashion collection on the catwalk

1. Needed List – All details of planning / PR / Show in bullet points

What does an agency have to consider in the concept for a fashion show? Together with the client, the agents of the fashion show agency create a so-called “needed” list (in short, a classic requirement or todo list). In this first briefing, all important points are noted that are necessary for a successful fashion show in the sense of the customer, for example, a designer, advertising agencies or the PR agency. When all the points are neatly recorded and details such as catering and rehearsal room have been considered, we work as agency of our Kick Off Meeting for the show. Thereupon, the consultation, tailored exactly to the customer, takes place in person or on the telephone. In this much more defined, the models, the selection of music, the staging of the show regarding styling and choreography, rehearsals, castings and much more discussed.

This individual consultation varies, as described above, in intensity depending on the customer’s budget. After the consultation, we sat as a fashion show agency to the creation of the show concept and its presentation.

2. Model Casting – The perfect models and measurements for the fashion collection

Only after the presentation, the selection and the occupation of the models begin. Either an open casting begins, but usually a casting with preselection of the models. (Casting invitations are only for models that correspond to the corresponding type.) Following is a fitting of the models instead. Here, the selected models try on the collection outfits and the individual stylings are adjusted exactly, usually by a fashion show agency stylist or a specially commissioned stylist. The agency also takes care of the music and adapts it. More about the perfect casting process here: Casting Agency.

3. Choreography – A detailed planning of the individual “pictures” (scenes) with music

As a rule, the fashion show agency also takes care of the fashion show music, in some cases the customer also takes care of it himself. The music cut will be presented, the beats will be taken care of by the DJ and adapted to the choreography of the fashion show. This is important because the overall staging of the fashion show must finally be consistent. Music is generally very elemantar for a successful fashion show, because music conveys emotions and a certain atmosphere that influences the entire show. On Youtube are already optimally put together playlists for catwalks and fashion show videos. More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

The choreographer designs “pictures”. That is, he worries about how the models act on the fashion show. It makes a big difference whether it is for example Haute Couture & Pret-a-Porter or a fitness fashion show in the context of a sports fair. Depending on the environment, location, audience and customer, individual scenes are created that optimally present the fashion collection. The show must be staged excitingly, so that the audience, no matter whether row 1 or row 8 are enthusiastic and then talk about fashion.

Preparing a fashion show: planning, marketing and PR

4. Public Relation – We inspire the right people from the label

When planning a fashion show, the organizer (agency or Do It Yourself) should clarify some questions in advance. For a perfect fashion show, possible problems in advance should be weakened, so that the designer and his helpers can devote themselves explicitly to their own tasks on the big day.

First, an exact date for the fashion show should be planned. It should be noted that on the desired day, no other major event takes place in the area. Otherwise it could come to a competition and potential buyers of the fashion show do not appear for time reasons or priority setting for the fashion show. The holidays and vacation time should not be ignored! A calculation should be made as to which times most visitors are expected, similar to the TV ratings. The function of the press work must be secured, that is: when, where and to what extent should be reported on the fashion show. Further advertising measures, such as poster advertising or similar, must be considered and the invitations organized and printed. The question is raised as to which people receive an invitation or are placed on the guest list.

We recommend to organize such big events always with a lead time of at least 4 months. There is enough time to invite important people like VIPs, bloggers and media representatives.

The show – location & guests of the fashion show

The target group of the fashion show and thus the presented collections must be clearly defined. For booking the location, the maximum number of visitors should be determined. The location should be tailored to the fashion designer and the style of his fashion collections. The designer’s vision is conveyed not only by the actual collection presented, but also by the atmosphere of the location. An elegant red carpet design, for example, fits better in an exquisite noble location than in an urban underground club. The technical equipment must be checked, so that not only on the day of the fashion show defects are detected. The staff must be booked, for example, for drinks, the music system, lighting technology or the cloakroom. Finally, it must be thought out how the cards come to the guest. Say: Is there a ticket sales, invitations or reservation options? And how are the guests informed about the various purchase options? In addition, seats must be reserved for the press and photographers must be given opportunities to take organized photos.

Directions & Reception – Welcome to the fashion show

During the selection of the location it has to be clarified, which possibilities there are for the audience, to reach the location. Say: Is there enough parking? What is the connection with public transport? The reception is an important entry point for the entire event at fashion shows. Here the guests notice if the fashion show was well organized. Each guest must be welcomed exclusively, for example in the form of a sparkling wine in the foyer and a clue to the wardrobe. When international guests arrive, the welcome and moderation will have to be in different languages, at least in English. The duration of the moderation should be adapted in advance perfectly to the show and the vision of the designer.

5. Rehearsal – final dress rehearsal for all models of the fashion show

Duration & Models – casting, choreography and running sequence

Of course, the fashion show must be timed in advance, that is, the fashion show is structured and set the duration. The structure provides a benchmark to which all stakeholders should adhere. Of course, there may be deviations. The number of outfits to be presented and the models will be worked out and adapted to the duration of the fashion show. It creates a concept. Weeks before the fashion show usually takes place a big model casting. The models are selected under certain criteria. Shortly after the fashion show, the so-called fitting takes place. The models try on the different outfits from the collection to be presented. It is determined which model presents which outfit. When this is clarified, the models begin to train the desired choreography and running sequence. Each model can present different outfits from the collection on the catwalk. The time in which models can move in the backstage area is calculated, usually everything has to go very fast. The choreography on the catwalk is determined in advance and rehearsed. Make-up artists, stylists and dresser are organized.

Continuing Organization – The General Rehearsal for Management

After the fashion show is over, guests will wonder if and where they can purchase the designs shown. When organizing the fashion show, these issues should be clarified. Does a sale take place after the fashion show? How are the guests informed? Are there enough fitting possibilities? How should the process be?

6th fashion show – The big moment for fashion designers

The process of the show – from the opening to the end

In a fashion show, the selected models enter the catwalk in a certain order, after a certain choreography. The designer can develop freely, there are no requirements, only a general framework serves as a guide. The opening model is of great importance to the designer. The first impression of the fashion collections of the designer on the audience counts and shapes the whole, following show! Likewise, the graduation model acts as an important element of the fashion show. This usually presents the highlight of the designer collection. In the audience sit the press, buyers and celebrities, as well as fashion bloggers or fashion-enthusiastic spectators. Each model presents at least one outfit on the stage, mostly followed by several. For this, the models have to be fast, because the outfit has to be changed behind the stage under time pressure. The choreography must not be interrupted. On the catwalk, the models can not stand the backstage stress, they walk unimpressed and resting on the catwalk.

7. Press Relations – After the show is before the show!

Now it starts, PR! Ideally, detailed lists with contacts to press representatives and PR agencies should be known in advance. These contacts should be provided with photos, texts and, if possible, videos right on the day or the day after. Because the magic of a fashion show can quickly go out when the next big fashion week starts in Milan, New York or Paris. The easiest way is to place your own fashion show in online magazines. It gets a bit harder to get into big magazines like Vogue, Harper’s Bazaar & Co. Therefore, it is advisable to approach not only the planning of the fashion show months in advance, but also the PR planning for the fashion show!

Checklist fashion show – process overview

In general the following points have to be worked out:

  • Project Planning
  • quotation
  • Model Casting
  • Music editing
  • choreography
  • Model Booking
  • Rehearsal
  • Show day
  • Moderator
  • Situation
  • Contracts
  • Customer Meetings

Then come many individual details, depending on the size of the show, location, duration, etc. Of course, many details compared to models, helpers, organizers, customers, and much more. Details like:

  • interface model / customer
  • dress code for models
  • nackstage behavior
  • arrival and departure timetable
  • check fitting
  • night
  • Times
  • rehearsal
  • flowcharts
  • diagrams
  • clothing History
  • transfer at the end

CM Agentur: Castings for your fashion show

Our Casting Agency for Actors enables a reliable nationwide research network for Munich, Hamburg, Berlin, Dusseldorf and Cologne. Always the best choice arrange model castings for your next fashion show! As project managers, we are always at the side of your team, whether it’s the first casting or the final fashion show in the store. The full satisfaction on her part and that of the event team, is our highest good in the search for fashion models. Guarantees smooth processes behind the scenes. We value constant quality and development potential. Together, we achieve high-quality, representative results that will convince your brand. Our job is the perfect cast.

Find models with live or e-castings all over Germany and EU

On live or e-castings you will not only find the ideal cast. Your event is just as good as a digital marketing campaign: Models wanted!

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

Ein Beitrag geteilt von CHANEL (@chanelofficial) am

What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

#elliesaab #luxo? #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

Book a model Berlin: Briefing, booking and model agency – that’s how it works

You are looking for a model in Berlin? Our model agency provides first-class models with experience, references and absolute ambition – all in one! But how does a module booking actually work? Our guide for your first booking in Berlin. Frame Collect information about the photo shoot:

Photoshooting appointment, location, team, rights of use & Co.

First, you should collect all the important frame information for the upcoming photo shoot in Berlin. The A & O is the ultimate customer. Who will use the photos at the end of production? This includes on the one hand the concrete date but also the start and end time of the photo shoot. For a booking to run without stress, the appointment should be at least 7 days in advance. Add to that the team of photographer, make-up artist (hair + make-up) and stylist. It is important for the model that a make-up artist is on site, own make-up is not welcome. Ideally, also a stylist. Both should be mentioned next to the photographer in the briefing.

Add to that the location, no matter if it is in Berlin-Mitte or in another city like Hamburg or Paris, for the planning of a modeling agency the knowledge about the place of production is important. Also for you as a customer the proximity of the models is very important and therefore a request should also contain the information about the shooting location. To this end, the rights of use should be precisely coordinated:

  • In which countries is something published?
  • How long will it be published there?
  • In what media is it published?

Production: Photos, Videos, Moderation & Co.

In the following, the job should be described, what is produced? Is it about a photo shoot, alone or with other models or video recordings or even moderation for TV / streaming or fairs. In addition, the rights of use of the recordings come. As far as rights of use (also buyouts) are concerned, there is a large list of possibilities, from social networks to the online shop to image brochures, pure internal use for employee training purposes or even marketing in the cinema and TV or on YouTube and streaming portals , The media should be detailed, as the usage rights for models are very important. A small example: If a shoot z.b. published only on an Instagram channel, for a year, the cost is much lower than if the shoot is used worldwide for an online store, 2 years. In the first briefing, always mention the complete, planned usage rights of the production.

Here is the most important information that you should send to a modeling agency if you want to book a model from Berlin:

  1. End customer – who uses the recordings
  2. Shooting appointment
  3. Shooting location
  4. Team – photographer, make-up artist, stylist
  5. Production (photo, video, moderation, etc.)
  6. Usage rights

Inquiry – How do I contact a modeling agency?

If you have gathered all the information and have no further questions, the best way is to send everything clean in an e-mail. This keeps the history from start to finish and makes it easier to send data. The e-mail will then arrive in the booking team of the modeling agency and will be processed promptly, since all the information already contained in the e-mail can be quickly made a selection.

If you have any questions about the shooting or model booking, it is advisable to call the agency. Every reputable modeling agency has a phone number but also several contact addresses for the different bookers and areas. Here you can pick the right contact person and contact you. Basically, contact via e-mail is recommended. The corresponding model agent will then report back, either with queries or with a first selection of suggestions.

Sedcards – What are the suggestions of a modeling agency?

When proposals for a photo shoot are sent, all sedcards are attached. The sedcard includes various photos of the models, a portrait, a whole body, once fashion, once sports, catwalk, a compilation of jobs that the model has already made. So the customer can quickly make an impression on the look of the model, but also gets all the information about the body size, chest, waist, hip, shoe size and of course hair and eye color.

The Sedcards are images (not PDF files), thus easy to open from the tablet, iPhone, PC or even notebook. With one click you can look at the next setcard and find your own favorites quickly and easily.

Booking Confirmation – The final details of the booking for model and production

If you have made your choice, it will go into the booking of the model. First, we will now discuss exactly what the job of the model is, what times are definitely fixed and what places. Likewise all conditions of use were discussed, now the booking confirmation can be written. After receiving the booking confirmation, you return a signed copy to the model agency, now the model is confirmed for you.

Cost – How much does a model booking cost?

The costs for models are very different, but in a reputable and established modeling agency you should always expect a four-figure amount, which is at least, when it comes to photo shoots and commercials. New Faces with a higher three-digit. New Faces are models that are at the very beginning of their careers and are still working on their portfolio. Smaller jobs and shows, where no photo use takes place (keyword usage rights) but also not a broad public, there are also slightly lower fees. Often also often new faces are booked, the first experiences must collect. Before working on a major fashion show, they first work together in showrooms to gain initial experience with designers and clients.

Overtime – What if a shoot takes longer?

The booking confirmation will already record the full duration of the photo shoot. There is a specific start time and a concrete end time. Between these times, the photo model is on the shooting set. Should a photo shoot take longer, Overtime will charge. Overtime is usually scheduled for one hour, which means every beginning hour is calculated. For most photo shoots, however, you have a 30-minute grace, so you can cover something. Should a shoot be covered for more than 30 minutes, the first hour of overtime will be noticed. There are usually two different models, a full-day booking, here is the model for 8 hours on the set, plus one hour break, which must be set between the 8 hours. On the other hand, there is a half-day booking, this is usually remunerated with 60 to 70% of the rule Gage. Since no other job will be possible that day, the payment is just over 50%. Overtime does not change the buyouts, they stay untouched.

Sandra x Hansa: Brand ambassador for noble design fittings

Model and craftswoman – Authentic as our Sandra is, she has not only inspired millions of viewers on TV as a craftswoman, Sandra runs shows at Fashion Week, is in front of the camera for many fashion companies and now she is the new, official brand ambassador for Hansa: ” For me it has always been a dream to be a brand ambassador for a sanitary company. So I can combine my two passions: the craft and the modeling, “says Sandra. “Hansa has always been a strong partner for me as a HVAC professional in my professional life. I myself am a perfectionist and know what it means to do a good job. How nice that I can do this together with Hansa “! As a brand ambassador, she is not only there for interview and press work, but also live as a presenter at various trade fairs in the year 2018. We are looking forward to the cooperation with Hansa and the great cooperation so far. Here you can see Sandra on her first visit to the showroom:

Showroom visit! First video of Sandra x Hansa

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Castings 2018: Berlin Fashion Week + Curvy Models, Stuttgart, Köln, London, Hamburg and Paris

Castings 2018 in Berlin, Stuttgart, Cologne, London and Paris! Our team is scouting in Germany, UK and France. We are looking for new talents to introduce you to our German clients for the upcoming Sping / Summer season. Work for TV commercials, showroom, runway shows and photo shootings.

Curvy Model Casting: Live at Berlin Fashion Week 2018 – Plus Size Wanted!