Virtual Influencer / Models / Avatar: Social Media Marketing Strategy – Trends

Virtual / Digital Influencers – Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people if the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

What is Influencer Marketing?

Influencer marketing is an approach that attempts to maximize the effectiveness of a company’s marketing activities. Therefore, agencies design concepts and strategies around people who have a large community (many followers) and whose opinions carry weight within the community. In this way the followers carry the messages further, into their micro-communities. Influencer Marketing is a subordinate part of Social Media Marketing.

Influencer marketing is a social marketing strategy that focuses on conveying brand messages. Instead of marketing directly to a large group of consumers, such as on TV or with poster advertising, influencer campaigns usually focus on a specific target group, or followers of the influencer. Influencer marketing usually comes in combination (cross-media) with social marketing (like ads) and content marketing.

Tip! Read here (external) more about Influencer Marketing, Social Marketing (like Ads) and Content Marketing.

The focus of the activities is however on the purposeful information spreading of the Influencer to their or its personal target group.

Virality is not equal to influencer marketing

Although some in marketing consider virality (word-of-mouth marketing) and influencer marketing to be the same, there is a big difference between the two disciplines in social media marketing. Influencer marketing is about getting key people (relevant people with access to the desired target group) to make their influence felt in their own community.

Word-of-mouth marketing is the actual way in which this communication takes place between influencers, community and other people. Therefore almost every influencer marketing by nature includes word-of-mouth marketing activities. Especially the scattering effects (friends) make influencer campaigns so interesting and effective, if they are strategically prepared and planned correctly.

Digital influencers: hype vs. classic marketing

Traditional, digital marketing works less and less, just think of “pop-ups” and “ad blockers”. Similar to TV advertising, every form of marketing loses its appeal over the years. People are simply used to it. Accordingly, marketing strategies must change. Social media marketing is no longer new. Facebook, for example, was founded in 2004, it will soon be 20 years old and the first generation will take Facebook for granted. Nothing new, everything has been there before.

One of the newest and most effective forms of marketing is Influencer Marketing. Because, the connection between sender (influencer) and receiver (community) has never been so personal. Thousands of examples and best practices show how successful such campaigns can be when brand and influencer match.

So instead of reducing revenues from digital advertising and content marketing, smart companies are investing in this new form of marketing. Influencer marketing is not “just” reach, for your own brand name. Because of the close connection, a large, personal factor also plays a role. This makes influencer marketing activities so much more emotional than classical marketing strategies.

News in the Blog

Zoe: First Fashion Show @ Fashion Week Moscow

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week!

Ella: Food commercial now on TV & YouTube

Yesterday you already met our new virtual model Zoe, today we introduce you to Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel.

Digital Influencer?! The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client.  This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

The planning of an Influencer campaign by agencies varies greatly depending on the challenge of the individual project. But in general, it is all about identifying the perfect target group or the desired reach. Because, unlike many people think in daily online marketing, it is not about working with a specific influencer, but in 90% of the cases, the reach is first determined by the agency. In other words, which target group is to be addressed, what distinguishes it, demographic characteristics but also emotional ones.

Only when the basic goals have been defined and the persons (target group) we want to address with our campaign, the actual search for the influencer begins. The influencer is then evaluated analytically and in a structured manner using various social media tools, and prepared for presentation. The next step is to decide which person the company wants to work with.

Before that, the basic strategy of the Influencer Marketing Campaign is discussed.

Target group, goals and call-to-action

The definition of the topics is just as relevant as that of the target group. After the target group, we look at which topics are best suited to address the respective target group. This involves various characteristics that a campaign can have, not only the graphic and visual content but also the texts and the information they contain.

If we take a look at the information carrier alone, we have numerous possibilities here. Depending on the social network, the placement of links is possible so that a customer can directly use the option of a purchase. This is called Call-To-Action and is the direct forwarding of a customer, through an online marketing campaign, to a product or service. This works excellently with influencers on almost all platforms, from Instagram and TikTok to YouTube and Facebook.

With the currently very popular Instagram network, which appeals especially to a young target group (up to 40 years of age), it is again not possible to place links away from the stories. Here many agencies work mainly with coupon codes or hashtag campaigns. In the end, the goals of a campaign can be evaluated by monitoring and other social media software. The text is not only about links, but also emoticons are very popular to express complex feelings or even emotions with a sign.

Text, links, emojis… Social Marketing in every detail

Compared to the normal language we use, emoticons contain extremely many characters. Everyone knows the saying:

Picctures say more than 1,000 words

As mentioned above, campaign planning goes deep until the final strategy is found.

In the end it goes from the global schedule to details like “posting texts” and emojis in the posting. Emojis stand for a single piece of information, which in turn expresses complex issues. In short, you can talk a lot about the discount code or just post a happy smiley. The happy smiley will get more reactions than the simple text. The question is how long is the text? You see, Influencer Marketing is a very complex field and just the topics of planning and defining the target group is a chapter in itself, depending on the complexity of the individual project.

Agency for real / digital influencers: booking

We help you find the perfect blogger for your campaign! With expertise and up-to-date listings in the top agencies in Germany, according to Internet World Business Magazine, we help clients with small social media postings but also with larger marketing campaigns. We also help you develop media concepts and produce content for YouTube, Instagram and other social networks. If you have any questions please contact our Influencer Marketing Agency.

Increase reach: Marketing strategy “Community”

The more people ‘talk’ about you or your brand, the more successful you are! The principle is well-tried and also works in Social Media Management. To gain reach in social networks like Instagram and TikTok, it is especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel, models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. Thus they offer one of the most authentic product placement for your own brand.

Opinion guide: Set trends instead of following them

Just like editors in magazines, influencers in social networks are the opinion leaders. They are interesting for people because they report live and directly from their private lives. By this absolutely authentic presentation their photos, stories and videos in social networks and with their Followern are hot desired. Products and brands they use are bought, used and in the best case further-recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly strong.

Especially in the younger target groups, influencers on Instagram, TikTok & Co. are the stars of the new age. Everyone who wants to follow these trends follows them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, businesses and companies unbeatable advantages of direct customer contact and sales promotion.

Efficient marketing and first-class results

Multipliers, influencers, testimonials, brand ambassadors – there are so many names for this one popular concept in Referral Marketing. Our model agency is one of the first movers for social media & Models. Fashion companies profit especially from models as brand ambassadors. The organic reach is almost free of wastage. Totally different from classic media like TV, magazine & Co. Your products go directly to young and trend-conscious people. Ideal for all promotional activities like travel, hotels, fashion, new products, beauty products and much more. We as a model agency set a high value on authentic people and constant camera presence for social media marketing. We want to integrate brands into the everyday life of the user and increase branding for you through a constant flow of information. If you establish your brand in young target groups, you will be able to profit from the reach for many years to come. Take the unique opportunity to become active in this new area of marketing. Book strong multipliers for your next social media campaign – with CM!

Classics like YouTube, Facebook and youngsters like Instagram, TikTok

Modern market leaders – Instagram often still a secret tip in online marketing of companies and businesses for their products and services, which are to be advertised or promoted in social networks. For few weeks it is in addition, possible to switch to Instagram advertisement. What distinguishes Instagram, especially from the other major social networks, is the very precise targeting of target groups. Facebook has since taken first place with over 1.5 billion users, Instagram already has over 1 billion. Due to the previously very specialized user group, the image network is inherently low scatter loss in promotion. Crossmedia, network-spreading work is the success prescription for range and Coverversion in social networks such as Instagram, YouTube, Facebook, TikTok & Co.

Here are the big players for Germany:

  • Instagram – The app for photos & small videos
  • YouTube – The biggest video platform
  • Facebook – The network for everyone
  • TikTok – Kids and teenager

Monitoring and Reporting: Measuring success

If a company or enterprise wants to successfully advertise products in social media, two factors must be taken into account. This is the choice of media (mix, style, channel, etc.) for the clever placement but also the verification (monitoring) of the success after the advertising campaigns. Social Media Monitoring is therefore concerned with the particular challenge of checking results – successes and goals that a company has set itself in the run-up to the respective campaign. Various methods of analysis, most of which have already been made available by the individual social networks, can help here. Here you can read out different information and see if your campaign was successful on the web. The key figures in Social Media Management are among others:

  • Target group (demographic characteristics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • User behavior and conversion

Social Media Ads & Retargeting: Push Effect

Especially for the technological components, social media managers can create outstanding complex campaign plans for companies and enterprises. For example, we can show different ads to users who receive our ad but use a new iPhone than to users with older devices.

This scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups. Another component of sales promotion through social networks is retargeting, the intelligent re-targeting of visitors. By retargeting we intercept users who have already been interested in your offer. This increases the users’ willingness to interact and the success in the online media.

Find influencers: Complexity search to contract

Influencer marketing can be divided into 3 levels. Every single step requires time and patience. Especially because as a marketing manager, CEO, etc. you are not talking to an entrepreneur, often influencers are even minors. In this case, parents or legal guardians have to be involved as well.

Search and find authentic trademark advocates – step 1

The first step is the identification of suitable influencers, because authenticity plays an important role here. To start an effective campaign, the influencer should ideally already have interest in the brand or, even better, the direct product. For example, a model would be a good influencer for hotel chains, and a photographer would be a good influencer for camera manufacturers.

Evaluation and analysis of followers – step 2

The next step is the evaluation or analysis of the influencer in relation to the existing range. Caution, especially bought Likes make a quick evaluation difficult. Therefore, we also recommend working with a good influencer agency.

Contact and negotiations – step 3

The final step is to target the people who are likely to have the greatest impact on your brand or marketing message. Insofar as brand and influencer are “on the same wave”, the final step is to negotiate the terms. These include budgets, the number of postings on the individual networks, but also photo shoots, for example for additional media, keyword: content marketing.

Important: If an influencer thinks that your product or service is bad, he or she will most likely share the experience. So the “chemistry” between brand, products and influencer should be right. If not, distance yourself from a collaboration.

“Virtual Influencers Conquer Instagram with Storytelling” – LOUT Magazine

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week! Did you already know? Cocaine Models is the first agency in Europe with virtual influencers! Read more about the topic here: Virtual Influencers.

Virtual Influencers conquer Instagram with Storytelling

Extract: Virtual influencers conquer Instagram with storytelling (German)

Ikea engages the virtual influencer Imma in Japan. Today three more virtual influencers come to life. What makes these avatars so attractive for brands. The time has come: The influencer agency Socialmediaone is launching its first three virtual influencers online today. Their names are Zoe, Ella and Linda and they will be flying as models to Moscow Fashion Week this weekend. After that they will visit their first agency in Germany. Managing director Stephan Czaja has no doubts whatsoever:

In ten years, 30 percent of the models will be virtual influencers.

Ella: First commercial – now on TV & Youtube

Read more here in the blog: First commercial with Ella.

The first Instagram Posting:

Ella #1 food campaign / commercial (virtual model) with Take3: Next Level

Welcome Ella! Yesterday you already met our new virtual model Zoe, today we present you Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Commercial with Ella: Now on Youtube

Scene images & close-ups

We kept the secret for weeks and months. Now we had our last meetings in Berlin.

Zoe #1 Runway Show (virtual model) for CHAIN @MFW

We kept the secret for weeks and months. Now we had our last meetings in Berlin. In less than 24 hours our new signing will be official: Zoe! Zoe is the first virtual, digital model from Europe. Virtual models, digital influencers, whatever you call it, Zoe embodies a new level and a new digital time. Here you can see her first official spot, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Runway show movie: Now on Youtube

Zoe’s first runway show ever! With CHAIN Sustainable, presented at Fashion Week Moscow @ Digital Talent show stage. By the way, do you know our virtual model Ella?

Scene images & close-ups

Zoe is state of the art. There is nothing comparable. Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella consists of code. These are the first jobs of our “New, New Faces” Zoe! We are excited about all the steps that are coming now.

Repost auf Instagram

Do you know Ella?

Read more about our virtual model Ella.

Berlin: Model agency | CM Gosee Days for New Faces 11.8-14.8. – apply now!

Berlin – This summer we have a very special offer for you! 35° it will be this week in Berlin. Perfect for us CM Gosee Days. Instead of the big Berlin Fashion Week Casting we start our CM Gosee Days on Monday. Instead of 3 hours and up to 150 models we plan 5 days and single appointments – fitting to the current situation #staysave

Gosee Days instead of Fashion Week Casting

Your chance for a direct, personal appointment. This week our international booker Natascha is in town. Together with our head scout you have a unique chance to meet the team members you will be working with as a model. Instead of 2 minutes, a short hello and thank you very much, you will get a few insights into the work, processes and how you will be built up step by step as a Berlin model.

Normally we organize the big Fashion Week Castings in summer. At these castings there are sometimes up to 150 models per casting date. Because of this year’s situation, we have decided to redesign our summer Fashion Week Casting. Instead of a week with events, fashion shows and fashion fair, this year it’s 3 days of Gosees for New Faces.

Your friend should definitely become a model?

You know someone who should definitely start modeling? Then tell her or him now!

Apply here!

You always wanted to apply for a model casting with CM, but so far there has never been the right moment, now it’s here!

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

How does a casting run?

For our CM Gosee Days in August we have reserved three days and a separate model apartment, where models who travel to Paris from abroad usually spend their time. So we have an extra protected room and can use each Carsten as a single appointment.

A casting appointment usually takes 15 to 30 minutes, depending on how many details are added. For example, if you have already gained experience, your model portfolio is already a little set up or you have the prerequisites to work as a model in the big fashion metropolises.

New Faces are young models between 14-18 years. This is the perfect age to start modeling step by step besides school. Learn more here:

Dates and address

Please understand that due to the current situation we will not hold large, open castings. Send us a short application for the casting days. Our model scout is looking through all applications 3 times a day.

The casting location is centrally located at Hackescher Markt.

  • 08/11/2010
  • 08-12-2020
  • 08-13-2020
  • 08-14-2020

Hackescher Markt: Map

Apply now without obligation, good luck!

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Be part of the next CM generation

We are looking for the new generation! New Faces from Berlin.

In September the new season starts, Modeling in Paris, London, Milan. For our professionals it goes, under all security measures, again on advertising productions, photo shootings and jobs.

If you meet the requirements – In our model agency you don’t only have small jobs in and around Berlin, here you can get hold of big campaigns or even commercials. If the requirements are right, you can also work abroad as a model and be part of the Fashion Weeks, e.g. in London, Shanghai or New York.

Did you know? CM is the only model agency in Germany that also produces its own fashion shows, like here at the last Berlin Fashion Week, for the grand finale on Saturday evening, by CM.

Not only partners from our agency are guests, but also many media and celebrities. For example Sat1 with “Promis Privat” but also the last GNTM winner Simone Kowalski.

Castings of Cocaine Models (Videos)

Here a little insight, this is how model casting works.

Berlin Fashion Week Casting

Curvy Model Casting

Internal Model Casting: Scouting for Milan

As soon as you have worked as a model for 1-2 years besides school (build-up, not a full-time job), you will start your international modeling career after successfully completing school. Here you can see a small example of how international modelling is done for Paris and Milan.

Catwalk Coaching: Training

When many New Faces come together, we sometimes, once a year, organize an extra training for our New Faces, as preparation for the big brands.

FWF 19 @ Berlin Fashion Week – The Fashion Show (Video) #throwback

Fashion show Berlin – After our last big show in Berlin, the planning for the new highlight in summer 2020 is now beginning – are you already excited? The Fashion Week Finals in Haubentaucher Berlin was certainly the wettest fashion show ever in Berlin! After a week of pure sunshine and +30°C, pouring rain came right on time for the start of the show. It was raining like buckets. Nevertheless we pulled through professionally. The show was reported on Sat1, in the Harperz Bazaar but also in our fashion magazine. You can find more photos of the show here: Fashion Week Finals #BFW 2019. For 2020 the planning starts now. Of course there will be a model casting in advance. You can find all information here in the blog but also on Instagram: Cocaine Models – follow us for all news!

FWF 19 @ Berlin Fashion Week – Video

Many thanks to our partners from Berlin!

Fashion Week Paris

The Fashion Week takes place twice a year in Berlin. In cities like Paris there is even more! The Fashion Week for men, capsule and high fashion. While we are in the planning for 2020, our models are travelling all over the world. Like Adelina (in the video with short blonde hair), she’s currently running at Paris Fashion Week!

 

Cocaine Models Owner Stephan M. Czaja: New TV Interviews

Cocaine Models is so much more than “just” a modeling agency. With our own Fasion Magazine, a big Social Media Agency and new, Luxury Real Estate from Los Angeles. But who is behind Cocaine Models and the entire CXMXO Network? His name is Stephan M. Czaja (33), founder of Cocaine Models (2015) and much more.

New TV, Radio and Magazine Interviews

Owner Stephan M. Czaja – Last year he published four books and among other things three music videos with our Luna. This week there were directly 3 interviews, one in the format “Made in Germany”, translated worldwide in 8 languages with DW TV, a renowned business channel, comparable to the BBC in UK. In addition interviews in Business Insider (Axel Springer). Here is a small view of the last interviews. Here you can see some recent excerpts of TV interviews, among others with Deutsche Welle, Sat 1 and ZDF.  He was also an expert on TV at Pro 7 taff and at RTL explosively. On the radio with DF (Deutschlandfunk) and DF Kultur. He gives answers to these questions in magazines like Business Insider (Axel Springer), Rheinische Post, FIV Magazine, Internet World Business, and many more. His companies have also been featured in renowned international magazines such as El Pais (Spain), the Huffington Post (UK) and Rolling Stone Magazine (USA). Where is the journey going? To the very top.

TV interviews with CM agency head Stephan M. Czaja

Stephan M. Czaja (owner, speaker) at Deutsche Welle TV

Stephan M. Czaja (Owner, Speaker) at finally closing time

Stephan M. Czaja (owner, speaker) on breakfast television

Stephan M. Czaja (owner, speaker) at Mona-Lisa, ZDF

Stephan M. Czaja in the media:

7 new Models: September Update at CM + New Faces

The new season starts! While Klara is doing her first fashion week in Milan, Adelina is currently in Beijing with Follow Up in Milan and Paris – good luck girls! Beside news from Klara and Adelina there is also some news from the Women-Board. We have mega new additions, among others Aynon and Nastya! Here are all updates:

Nastya – Commercial, Fashion, High Fashion

OMG! No words needed. Nastya’s model portfolio always shows new facets, commercial, fashion, high fashion. We are looking forward to working with you!

Anyon – The Queen

When our team created their model folder, we all just said “wow”. She is crazy, colourful and from Cape Town to Paris she is in a good mood. Here we go: Welcome to CM, Anyon!

Lisa – London Girl

Her tooth space is so adorable! From now on bookable from London, our Lisa.

Paulina – Now at CM Germany!

Paulina has an absolutely individual look. Symetry and breaks make us special.

Yen – Unmistakable

Yen is New Face at CM and definitely Upcoming! Now her first track is online. More under:

Sumi – New Face

Sumi is absolutely international and for Germany, the commercial but also the fashion market, a real unique specimen for photo shootings. Let’s go girl!

Laura – Instagram Princess

15 years and already over 250,000 followers on Instagram. If you’re so busy, you deserve support! Last but not least, Laura! Here you can find more on Instagram: Laura.

Klara (Milan) & Adelina (Beijing) – good luck!

In the end once again much success to our two New Faces during their first stay abroad – go girls!

Here are all the updates:

Male Models: September Update + New Face Ben, Jonathan & Julian

Summer is over and the new autumn season starts. That means: New models and a few who are going to go out. Today we have directly equipped a few model folders with new photo galleries, therefore a direct update for you! We have three new men on board: Ben, Julian & Jonathan. We met Ben for the first time at the casting for our fashion show at Berlin Fashion Week, Jonathan was scouted while shopping – here are all the updates of the week! You can find all the guys here:

Ben – Casting, Fashion Week, Jobs!

We met Ben for the first time at the casting for our fashion show at Berlin Fashion Week. Smart, international and directly from the runway to the first job! It goes so fast that we only have the first photos of him online. Welcome to CM: Ben!

Jonathan – Randomly discovered on the street

That’s how it goes! You go shopping and voila, already you are discovered as a new generation model. That’s exactly how Jonathan went and now we have the first photos online.

Julian – Charming Man

Julian had his first job directly one day after the casting – a bridal shooting in beautiful France, together with our Emilie. Now you can find Julian online, on the men’s board!

Pasha – Last days in Berlin

A special “By the way” goes to Pasha today! Because soon our Pasha & our Pamela (dream couple) will go back to Australia. It was a great year with you in Berlin! We are really looking forward to the last jobs together in Berlin and afterwards, let’s rock Australia! New photos are online now!

You’ll find all the boys here:

1000 Follower on YouTube: Thank you guys! + Making Of Special

Yes! On Instagram we post new jobs every week, editorials in magazines but also our new faces are presented here on Instagram. On YouTube you can now find even more detailed backstage insights. Little interviews with our models, like Linn who was just on the catwalk in Milan for Dolce & Gabbana, Johanna is going to the USA soon and Jeremy Fragrance even breaks all Youtube records for his area. We also have an interesting video for those who want to become models: Insights into our model coachings but also backstage of shootings. All this, jobs, new faces and interesting stories of our models can be found on YouTube.

Special! How to do a commercial – Making Of

Many thanks to you! As a little special we have a mega Making Of for you from the new FOREO LUNA commercial with Korlan and Karen. How is a commercial created? Here you can see it live! You can find more exciting backstage videos on YouTube.

YouTube: Playlists, jobs and interviews

Commercials of our models

Foreo Luna – Power Your Beauty

Dailies – My new me

Pantene Pro-V – Hair Biology

Henkell – Create your own tradition

Opel – Quantansprung

Modeling in Berlin! First castings, jobs and travels in the capital city

Welcome to Berlin! The “place to be” for models and those who want to become models. In the capital not only the international celebrities gather for the mega-events. German and international politics, the media and of course trends, magazines and fashion from all over the world and from all cultures meet here! As a model in Berlin, you have the very best chances to get your hands on big jobs and advertising campaigns. There are many casting events here, not only for national campaigns that are broadcast on German television or in the social media, but also for worldwide campaigns that you will see in different countries around the world. Achieving such jobs is the absolute goal for up-and-coming models when it comes to making their dream come true, so that they can make a living from modeling. Just as influencers and bloggers work long hours for their own careers, you have to do it in a modeling agency. Nevertheless, it remains to be said: In Berlin you have a big advantage, in the capital they all come together in the end. One of the biggest fashion events also takes place in Berlin, where many famous designers come to show their collections. As a model you then present the fashion at a fashion show or at one of the numerous fashion fairs. This is a good start for you as a model, because if you can convince yourself, you can also get follow-up bookings at Fashion Week.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

News! Next Model Casting Berlin 26.04.

Casting Berlin! On 26.04. it’s time again and we are looking for new talents in the capital! Read more about the new Model Casting Berlin.

Models “Place to be”: Berlin Mitte

Berlin is not only an interesting place for models because of its diverse customers from the media and TV industry. The city has much more to offer! In Berlin Mitte alone, there are thousands of stories every day between Kreuzberg and Moabit that could be told. In Berlin it is sometimes best to be a model. You can relax with friends in a restaurant or experience cultural events in Berlin, from small concerts to art exhibitions to major Berlin events. This means that you are not only caught up in your work, but can also manage your private life and friends very well. Because as a model you will have little time sooner or later. Therefore it is important for you to maintain social contacts and friends. Your career, especially as a student, should not be the first priority. Serious model agencies in Berlin make sure that you get good marks and that the teachers are satisfied with your performance.

If you move to Berlin as a model, you may feel a little lost in the beginning. Several million people, plus Berlin’s very own charm, tens of thousands of streets and hundreds of lines, from buses to subways. It can take a while before you can get your bearings in Berlin, for example if you come from the country. It’s worth it! Because as I said, there are thousands of stories in Berlin!

Fashion show, showroom and fashion designer in Berlin

In Berlin-Mitte there are many fashion dealers on some streets. Boutique & Showroom you will find especially here in the city between Zoo and Alexander Platz. Here fashion designers present their new collections when buyers from big fashion houses and chains come by for the new order. Showrooms are usually quite unspectacular, especially when you think of the big shows of the star designers at Fashion Week. Showrooms in Berlin are simple, like everyone else. Here you introduce fashion to an exclusive and select, very small audience. Usually there are only a few people, maybe three or four. You’re often alone with the fashion designers or someone from marketing or sales. Little by little you introduce the different parts of the new collection to the customers, show them different materials or cuts and also show them details. After that, not a single sample is sold, but often a few thousand or ten thousand pieces. That’s why your job as a model is very important for the designer and the whole brand. Some haute couture labels even have their own events to present their collections. Every year, just in time for the spring, summer, autumn and winter seasons.

The big fashion shows are a little different. In Berlin, the absolute highlight is the Hightlight? The Fashion Week, of course. There is not only the main event at Berlin Fashion Week, but also many side events, which are often even more exclusive than the chance at Mainstage. Models are not just wanted at castings a few days in advance, but are booked weeks or months in advance by the star designers. These include shows by Michael Michalsky and Harald Glööckler. Guido Maria Kretschmar also presents his latest masterpieces here, but on the Main Stage. This shows that Fashion Week is a “must have” for Berlin models.

Fashion show for the Fashion Week

Maybe you remember the famous sentence by Mr. Frank Sinatra from the famous song “New York”: “If you can make it there you can make it everywhere”. This means that a fashion show is always the same! Usually there is a casting in advance, where hundreds of models come to present their model portfolio in a super short show. Then the designers select their preferred models and contact the respective model agencies with a request for an option. You will then get a concrete Fitting date, if necessary also a date for Final Rehearsal, shortly before the big fashion show. As a model you have to keep all two or three dates free. During the fitting, the garments are first tested on you, so you can still make corrections, for example if the fabric does not fit perfectly due to a few centimeters too much. Light, reflections, all these details play an important role for the designers during the presentation of the collection. During the fitting we are also given the first immediate information about the show. In the case of large choreographies, there is often a final rehearsal, or in German, the large dress rehearsal. Here the choreographer, the models and the designer come together to rehearse the show again, so that all models are in time and nothing can go wrong anymore.

Then the big show and the hectic comes towards you. Not only the designer and the event team are there, media representatives, editors of magazines, stylists and make-up artists are there to prepare the models for the catwalk every second. As a model you don’t have much time between each fly. With some models the Berlin muzzle gets through quickly. Especially when things get stressful and over fifteen models with assistants and make-up artists have only a few minutes for each individual outfit. If you hold out here, you can make it far in your modeling career.

Photo shoots and campaigns in Berlin

Fortunately, a main job doesn’t consist of shows! Most of the time you’ll be working as a model by doing photo shoots. Photo shoots are so often needed. Just think of the different advertising agencies of designers, but also other companies. The food industry, banks or insurance companies. That’s why models are often booked for photo shootings. Of course, there are many interesting locations in Berlin and local photographers know how to stage a model at a certain location. Advertising agencies and companies like to rely on Berlin production when it comes to high-quality media. With its multicultural influences and ideas, Berlin has always stood for creative work. As a model, you have a great chance of getting a good photo shoot in the capital. Occasionally you have to go to castings, but very often you will get your booking directly. A direct booking is advantageous, because the customer will book you directly from your photos. So you don’t have to come to an extra appointment to see if you fit at all. You get directly a shooting date, the location and your fee for the job.

We as a model agency are happy about every new Berlin talent who has the courage to send us his photos. Simple photos with a mobile phone are enough for us. Just make sure that you take the photos in daylight and that we have a portrait and a full body photo of you. If you want to try it, apply now in our agency as Model in Berlin.

This commercial for example was cast in Berlin!

Shopping tips and insiders for Berlin Mitte

By the way… Shopping in Berlin? Here you will find the best tips and insiders!

More about Berlin? In our Model Blog you can find many more articles about the capital:

BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

Berlin Fashion Week: Casting + Show – In addition to New York, Milan, London and Paris, the German capital will be upside down again on July 1. Of course we are also this year again at the fashion event of the year for you very closely. What trends will be set this year, what will the designers surprise us with? We have also put together all casting dates, shows and highlights for you. And: The #1 CM Show – for the grand finale on Saturday at Haubeentaucher Berlin – exclusive.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

FWF – Fashion Week Finals #BFW Highlight – Sat, 6th July

FWF / Open Casting + Accreditation

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

  • Casting Saturday, 29.06. from 16 o’clock @ Haubentaucher
    Address: Revaler Str. 99, 10245 Berlin
  • Short performance, catwalk
  • Minimal outfit, no make up, no styling
  • Women / girls: From 15 years with 173 – 181 cm
  • Men / boys: From 15 years with 184 – 191 cm

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Highlights of the Fashion Week from Mo-Fr

Germany’s biggest fashion event offers many unforgettable moments. These include the numerous runways that form the core of Fashion Week. Every year the star designers of the fashion scene redefine what fashion legends like Karl Lagerfeld have done. We have listed our personal favorites once for you:

Monday with GMK – Guido Maria Kretschmer

  • Guido Maria Kretschmer Runway
  • Danny Reinke Runway
  • KXXK Runway

Tuesday with Berliner Original – Irene Luft

  • Lou De Bètoly Runway
  • Irene Air Runway
  • #Damur Runway

Wednesday with Lena Hoschek

Thursday: TBA

  • We’re still scouting the best date!

Friday with tradition: Stylenight

  • Stylenight

Saturday with highlight: FWF by CM

  • FWF – Fashion Week Finals by CM Berlin x Great Crested Grebe x BSP Berlin

FWF – Fashion Week Finals (Saturday) Show + Designer

The big show casting with a unique location will follow on the weekend. We are looking for exciting and unique faces for our agency. Of course an exclusive aftershow party á la CM!

Main Designer: Lin Art + Nil & Mon

Carried by icons like Cara Delevingne and Heidi Klum – with the confirmation of Lin Art Project + Nil & Mon the show of the summer 2019 stands in Berlin. Exclusive pieces from the new collection, internationally inspired by Asian and American influences. With their designs they conquer the hearts of celebrities. We are looking forward to the Come Together at the Berlin Fashion Week.

Berlin Newcomer: B.A.R.E

Fashion from Berlin – Other, wearable, Berlin. B.A.R.E does not only show creative output, the Fashion Project mixes casual outfits, streetwear and couture to the unmistakable look of Berliner Straße. Be curious about the new collection – Saturday, 06. July Berlin from 20 o’clock @Haubentaucher.

FWF Press Accreditation

Due to the limited number of places, accreditation will only be confirmed after examination and selection. Usually within 24 hours! We look forward to seeing you.

  • retailers and wholesalers
  • Press representatives and show photographers
  • Influencer (from 200k)

Casting Registration

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Last time in Berlin #BFW @ House of Weekend

Parallel: Casting Cologne / Düsseldorf / Frankfurt on 29.06.

Location Show & Casting

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

Model Casting Köln: Saturday, 28.06. – Procedure, application and dates

MODEL CASTING SUMMER 2019 ♡ We are looking for new models for our agency! Like every year we are at the Fashion Week and parallel to our casting in Berlin another one takes place in Cologne. With national and international customers we belong to one of the best model agencies in Germany. Do you want to be there or do you know someone who should model? Then we are looking forward to you and your application!

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

Application and procedure

Send us your application, our scout will look through all applicants and send out the invitations personally. If you have not received a confirmation within 48 hours, this is to be understood as a cancellation. For all those who get a commitment: We are very much looking forward to you and the casting!

  • Women/Girls: From 15 years with 173-181 cm
  • men/boys: from 15 years with 184-191 cm

Casting Call / Information

  • Casting duration, maximum 5 minutes / Model
  • Short performance, posing, small catwalk
  • Clean, no make up, no styling

Outfit / please bring along

  • body concretes clothing
  • close fitting, plain, clean, white shirt, black trousers
  • skin coloured underwear
  • high shoes (women)
  • no make-up

Application

Send us your photos (easy, with your smartphone in daylight) and your contact details. Date and location you get parallel to your invitation. If you don’t get an invitation, it wasn’t enough for this audition. So we have enough time on the casting day to talk to each model individually. Good luck!

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Parallel: Berlin Fashion Week Casting on 28 + 29.06.

CM Show & Agency Casting

Last time in Berlin #BFW @ House of Weekend

Male Model: How to become a model as a man?

You want to be a model? We are looking for male models with character and charm. Our top priority: changeability. But what are the requirements? It is important to us that our female and male models feel comfortable in their bodies, because a healthy self-confidence is reflected in their charisma. Only those who live the job with joy and conviction can call up a corresponding performance. Self-confidence, reliability and the ability to easily slip into different roles are three important skills to assert yourself in the modeling industry. Our customers pay attention to an expressive face, convincing looks, a good posture and coordination. Our Cocaine Models team takes care of our models with intensive management and prepares them for jobs in a goal-oriented manner.

How do I become a male model? Successful modeling as a man!

Prerequisites as Model and Male Model: Character Strength, Fitness and Courage

Self-confidence, reliability and the ability to easily slip into different roles are three important skills to assert yourself in the modeling industry. Our customers are looking for an expressive face, convincing looks, good posture and coordination. Our Cocaine Models team takes care of our models with intensive management and prepares them for jobs in a goal-oriented manner: From fitting models for designers to fashion shows and photo shoots.

But first of all you have to actively decide for yourself to become a model. Because especially at the beginning it is a lot of work, e.g. building up your model portfolio, which also means that you have to have a lot of patience, because nobody becomes a star overnight.

International male model: Chand visiting Germany

In our new little Model Doku we accompanied Chand three days in Germany. Together with Oliver Rudolph Chand shoots for trueprodigy. The brand sells in over 35 countries! So that the looks in the new lookbook, the shop and the store elements are also right, the Chand label flew in from Stockholm. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The customer – what are the agencies and designers looking at?

It is particularly important to the designers that their collections are presented by models that give the end consumer that certain “feeling”. A targeted choice of model is therefore decisive for the statistically growing sales figures. This shows how important it is for a model to develop a certain individuality, in short: uniqueness pays off. This ability is innate, but can be additionally trained. We support our female and male models in this way, continue to pursue classic chic and underline their uniqueness.

Men model Sanja in international automobile commercial 2015/16

opel-astra-quantum-jumping-advertisement-sanja-speaker-actor-model

Model: Sanja | to the blog post: Advertising spot for Opel ‘Quantum Leap’ Making Of

werbespot-werbedreh-quantenspung-opel-astra-modelagentur-hubschrauber-backstage-filmkamera

Am Set mit Autos, Helikoptern & Co. | zum Blogbeitrag: Advertising spot for Opel ‘Quantum Leap’ Making Of

The Cocaine Models Concept: Classic AND Unique. We are broadly positioned with our model portfolio. Through our experience in the agency sector, we would like to make the media city of Cologne a German fashion metropolis next to Berlin. Our Booking Management stands for your success. In our model agency we work cross-media and thus achieve a large reach. Thanks to our well-developed railway network, we are quickly available on site for half of Europe. A good basis for a stable future in the Made sector.

What does a man model have to know?

A sympathetic charisma is the be-all and end-all in the model business. A nice smile is also more important for male models than the washboard stomach. Solarium tanned skin is an absolute No Go! A big advantage of male models: They can work longer in the model business than female models. On the other hand, they are paid less than women.

Check list for male models:

  • Changeability: You must also be able to look younger than you actually are. In Germany, male types are more in demand, but “young boys” are particularly successful abroad, especially in France or Italy.
  • Optimum starting age: between 16 and 18 years of age
  • Development ability: You need to develop a sense of styling and your ability to perform properly constantly
  • Under 1,80 male models have hardly a chance, because they are not versatile applicable
  • Sporty physique is good
  • Striking facial features
  • On application photos: type of man must be recognizable, a smile is advantageous

The Model Guru: Lutz Marquardt in an interview about modeling & Personality

In an interview with Lutz Marquardt you can see what a model needs to know! It’s not all about good looks. Emotions, gestures and a changeable personality are the basis for successful models! Interview by Soraya / FIV Magazine.

Become a model – Apply in our agency

Our model agency is looking for female as well as male models. Our model agency exists since 2015 in Cologne. We have many years of agency experience and have our own agency office with a shooting studio in the Mediapark in Cologne. We are not just an ordinary model agency, but we take over the entire administration for our clients, from booking to completion. But that’s not all: With interesting lifestyle and fashion blogs of our models, we offer a great alternative to the classic model agency offer. We work with professional and experienced models, but also promote new talents. Our selection of New Faces is large and constantly growing. We have a large offer for our customers for their next catwalk or future campaigns, our team finds the optimal staffing.

Modeling – How to apply

If you are interested in the fashion industry and like to move in front of the camera, these are two good prerequisites for a model application with us. Experience in the model area is an advantage, but not a must. You should also meet these criteria to start a successful modeling career with Cocaine Models:

  • Minimum size: female: 174 cm, male: 184 cm
  • Figure: Slim, athletic, long legs
  • Face: symmetrical, higher cheekbones, nice profile

Model application for men

Application with Polaroid images: One portrait photo (face) and one full body photo.

On the Polaroids you should be seen in a natural look: Natural light, no make-up, plain clothes. As soon as we have checked your application and find you interesting, we will get in touch with you by e-mail or telephone. We invite you to a short introduction in our agency.

The interview in the agency

Please think in advance about your experience, your goals with us, mobility, availability times and hobbies & skills. In our agency we take your measurements again personally and do a small test shooting. For this, you should appear clean, that is, in plain, body-hugging clothes, a white T-shirt, black trousers, skin-colored underwear. The female model applicants should also not forget bikinis and high heels. Besides female models we are also always looking for male models. Read more here: Model Application.

Measurements for male models

All the important data for men who want to be models:

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

If you meet these criteria, nothing stands in the way of a successful modeling career.

You can start a career as a male model in our Cocaine Models agency in Cologne. We are looking for types with different facets, male and muscular types as well as slim, young men. Our team not only works throughout Germany, but also internationally. We are looking forward to your application as a male model. You got your agency appointment? Read here all about your first Agency Casting.

Don't miss any interview, job or making of. Follow us now on YOUTUBE: Cocaine Models
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!

Model Castings in February 2019: Berlin, Munich and Cologne – Become a Model!

You want to become a model? Take your chance for the Model Castings in February 2019 and meet our Head Scout in Berlin, Munich and Cologne. Three dates, three chances for models all over Germany. PS: The Hamburg Casting comes in March! If you want to apply now for Berlin, Munich or Cologne, you can find all information here! You can find the casting form directly under the casting description.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

Casting schedule for Berlin, Munich and Cologne

The casting is as follows, first you have to send us online your most important data and two simple mobile phone photos. Our Head Model Scout looks through all applications daily and sends the invitations including the address data to the location. This time our Modelcasting takes place directly in the photo studio. So we can get to know you personally and also shoot the first Polaroids of you and make the first small model videos – the whole package! Those who make it into our exclusive card index will start a new life.

Ideally, you are 15 to 19 years old if you want to start as a new model and have time to go abroad right after school! Because our model agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in the metropolises like Tokyo, Paris, Milan but also London, Los Angeles and New York. With us you have a strong management in Germany and a springboard into the international modeling career. We accompany you! You can find the registration for the casting at the bottom of the page.

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

Application and acceptance: How to apply for the Live Casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos you take of yourself with your mobile phone in daylight. Please do a portrait and a full body picture. Please make sure that the pictures are taken in daylight so that you can be seen naturally. Speaking of naturalness, for your application photos please don’t wear make-up and leave any styling. Wear simple black jeans, plain shoes and a white top for the photos and casting. Nothing to distract you! Once again briefly summarized.

  • 2 mobile phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, Kaiser
  • Outfits, black jeans, plain shoes, white shirt

With these four points you can apply for our Modelcasting in Berlin, Munich and Cologne and with a little luck you will get an invitation from our Model Scout! Invitations are sent within 48 hours. In case of rejection, no message will be sent.

Aour casting application for the last casting: 22. February Cologne

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum dimensions for men and women

The requirements for models differ for male models and female models in their body size, why is that so? As you can read in our article about Pret-a-Porter and Haute Couture, fashion collections in particular are cut to size by designers. This allows uniform fashion shows to be held later, but also showrooms and photo shootings. Due to the identical dimensions it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm smaller than men. If you want to take off as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. A minimum size of 185 cm applies to men models in model agencies. Ideally, you shouldn’t be over 6’8″. At High Fashion Models the figure should be slim, so you have the best chances to work for international high fashion brands. You’re more flexible as a Curvy model. But the body size should be similar. Here once again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up at the casting, as well as at the photos for your application, plain clothing is the be-all and end-all! You should also do without makeup, your hair should be open. If you want to work for us in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and above all no dyed hair! That’s why come to the casting absolutely naturally.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her now about our model casting on 13 April in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we could find four new talents! They were already allowed to make the first showrooms. As a Berlin model you can go a long way, even if your measurements don’t suit the high fashion industry. Apart from high fashion, there is a lot of potential: catalogues, online shops, advertising and much more. Especially Plus Size Models are gradually conquering more market shares.

In advertising, they are much more authentic, since their dimensions resemble those of the average German woman. Did you know that the average woman in Germany is 44 in size? If you know a beautiful girl or a beautiful woman, tell her about us now!

You want to learn more? Then check out our blog: become a model.

Don't miss any interview, job or making of. Follow us now on YOUTUBE: Cocaine Models
Recommendation! Looking for a luxury property? New York, Los Angeles, Miami - Take a look at Lukinski Luxury Realtor

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

[shortcode variable slug=”adsense”]

Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

Food x Berlin – Restaurants in a metropolis

If you are on the road in Berlin all day long, it is only understandable that hunger will strike at some point. But what should you eat with so much on offer? Don’t worry, we’ve picked out some great locations for you. From a noble restaurant to a delicious snack on the corner – there is something for everyone.

#1 Orlando – Sicilian cuisine and wines

Our first recommendation is the Sicilian Orlando in Prenzlauer Berg. The place, where owner Giulia Paolillo welcomes her guests like friends, is at the same time a delicatessen, kitchen for individual catering and location for relaxed events and family celebrations. There you can buy delicious wines, delicious caponata, coffee and homemade olive oil. Anyone who loves a culinary trip to Sicily is in the right place.

#2 India Club – From curry to other Indian specialties

Near the Brandenburg Gate, at the back of Hotel Adlon, the most elegant and exclusive Indian in town awaits you. Set in the British colonial style, tasty dishes with lots of vegetables, chicken and lamb await you. Of course, only meat of the highest organic quality is used. In a real Tandoori oven made of clay you get the most delicious and varied Indian dishes refined with the most diverse spices of Indian cuisine.

#3 The Bastard Berlin

Yeah, you heard right. The bastard is regarded as one of THE meeting places for a good meal. Breakfast is particularly popular there. On weekends, visitors usually queue up and you have to be lucky that someone gets up. The waiters politely ask that other guests be allowed to join them at the tables. The audience is, typically Kreuzberg, colourfully mixed and international. The breakfast menu is comprehensive, very varied and appealing. There are scrambled eggs, cheese and sausage as well as vegetarian and vegan breakfast dishes and delicious cakes. The homemade brioche are a poem – try it with cream cheese and jam. The coffee in the bastard is excellent. Apart from the long waiting time, the bastard is definitely worth a visit, as the breakfast variety is hardly comparable to that of another restaurant. So off to the bastard in Kreuzberg.

#4 La Stella Nera – Vegan and Varied

Don’t worry, for our vegan readers we have also found a mega location, the La Stelle Nera in Berlin-Neuköln. The menu offers you an unforgettable experience of Neopolitan pizzas from the wood-burning oven. Of course everything with high-quality, organic flour and, if you like, with vegan cheese or vegan salami. If you don’t want pizza there is of course, as usual with Italians, delicious vegan pasta. The pasta is also made completely in-house to ensure that no animal products are used. La Stella Nera also offers other Italian delicacies such as antipasti, salads and of course the finest homemade desserts. Créme Caramel, for example, is a vegan cream-caramel pudding with orange sauce, which is very popular with all guests. If you like it traditional, you can also order a vegan tiramisu for dessert. However, it is important to know that if you want to eat there, you should reserve a place beforehand. La Stella Nera is quite well visited and so spontaneous is the chance that you won’t get there.

#5 The best Döner in the world – Mustafa’s vegetable Kebap

Kebap fans watch out – nowhere is there a better kebab than at Mustafa’s vegetable kebap. We don’t make that up, every day hundreds of enthusiastic doner fans go to the snack bar at the Mehringdamm. For many this is even the only reason to come to Berlin. We constantly hear that people drive from the airport directly with suitcases to the popular snack bar to treat themselves to a kebab – unbelievable. However, you can’t reserve a seat there in advance. If you want a really tasty doner kebab for just under 3 euros, you have to allow for about 45 to 60 minutes of waiting time. However, every visitor can only recommend that you do this, because it is really worth it.

Berlin – You have to experience these 7 locations!

Berlin, the beautiful capital of Germany. In such a huge metropolis there is something to discover around every corner, from a small curious bar to a crazy flea market with a karaoke event. To coincide with Fashion Week, we have a few locations for you that you must visit to make your time in Berlin even more exciting.

flea market at Mauerpark

Everyone knows a flea market – here a few old cassettes from childhood and there a few dusty books. But if you want to have a special flea market experience, you have to check out the popular flea market at Mauerpark. Every weekend people flock to the location to get cool rarities, fashion, bags, design, vnyl, jewellery and much more. Apart from an incredible variety of things you can buy there, it also offers fun karaoke events every Sunday. There you can show what you can do in front of over 1000 spectators.

View this post on Instagram

Missing the Sundays at #Mauerpark! ? Haven’t been in a while and won’t go much this winter beside the month of December I guess, as cumulating the week job and the full Sunday at Mauer is quite a lot. Plus I got a lot of work on the website side! Already 50+ products listed ✨, but that’s not even a quarter of what I have. It’s kind of funny to put a number in front of my stock of #magic #jewellery! Earrings are tiny, who would have guessed that I have already so many?! Special ❤️ to my Sunday Mauerpark #bestmate @mayakennedytrepat from @mayastreasures_! Can’t wait to see your new treasures ? #jewelry #flohmarkt #flohmarktammauerpark #sundaymood #summerthoughts #marketlife #marketgirl #berlin #earrings #jewelrygram #instajewelry #onlineshop #comingsoon

A post shared by Maskarades (@maskarades) on

The Television Tower at Alexanderplatz

Yes, it’s maybe one of the 0815 things you can do when you’re in Berlin. However, we can only recommend it to you – the television tower at Alexanderplatz. Berlin from above is nowhere better to experience, simply to Alexanderplatz, drive up and 360 degrees experience the big city. Also we can be inspired every time again to experience this view. Depending on the time of day, you may have to wait a while, as the rush can be quite high, but we assure you that it is worth waiting.

visit the most beautiful square in Berlin – the Gendarmenmarkt

Berlin’s most beautiful square in the historic centre of the metropolis is the Gendarmenmarkt. Anyone who is a fan of architecture and a breathtaking atmosphere should definitely pay a visit to the Gendarmenmarkt. The German cathedral alone is worth a visit. When you enter the cathedral you can see an exhibition of the German Bundestag. On the development of parliamentary democracy in Germany. The French Cathedral houses the Huguenot Museum. The French Friedrichstadtkirche is still in the lower part of the building. A must see for every culture fan.

Time for Mustafa’s vegetable kebap at Mehringdamm

No snack is as famous as Mustafa’s vegetable kebap. For 2.90€ and a lot of patience you get the “best doner kebab in the world” at Mehringdamm. Unbelievably many people even come to Berlin especially for this or come directly from the airport. However, the average waiting time is about 45 to 60 minutes. So it’s best to take a snack with you while you wait in line, because it’s pretty crowded every day. All we can do is tell you it’s worth it! Mustafa’s vegetable kebap is something you should not miss.

View this post on Instagram

Finally! #mustafasgemüsedöner

A post shared by Richard ”Chille” Man (@chilleman) on

Shopping Time in the KaDeWe

If you are already in Berlin, you must also visit KaDeWe – Berlin’s most famous department store. Who doesn’t love shopping? We wouldn’t know where you’d have more fun shopping than at the KaDeWe. From Armani to Adidas you will find a huge variety of brands where you are guaranteed to find what you are looking for. But keep in mind that it is not the cheapest department store, as it is also one of the most expensive department stores in Germany. Although there are no Chanel, Prada, Gucci and co., there are other upmarket brands. But even if you don’t want to buy anything, the KaDeWe is worth a visit, even if you just want to admire the incredible architecture.

The Berlin Dungeon – The History of the Capital as a Horror Story

Anyone who wants to experience Berlin’s history in a creepy and exciting way is in the right place at the Berlin Dungeon. 11 interactive locations in the Dungeon with professional actors take you on a journey through time. There you will experience important milestones of Berlin history in horror style. Once inside, there’s no going back. So think carefully whether you are ready for it, we can only recommend it to you!

Meeting Beyonce at Madame Tussauds

The famous wax museum can also be found in Berlin. If you’ve always wanted to meet Johnny Depp, Angela Merkel or Beyonce in person, you’ve come to the right place. By the way, Madame Tussauds is not only to be found in Berlin, but also in a few other metropolises of the world and everywhere it is a different experience. So you should travel to London, Amsterdam, Vienna, Hong Kong or Hollywood and take a trip to Madame Tussauds.

10+ fashion advertising agencies in Germany

Advertising agency – There are advertising agencies like sand on the sea, but advertising agencies for fashion? As a casting agency we work with agencies all over Germany. Here, too, there are good contacts for fashion designers. Also in the agency sector there are experts and specialists for lifestyle topics and companies in Germany. Whether Berlin, Hamburg, Düsseldorf or Munich, there are good contacts in every city. Since we have many friends and customers who are always looking for a good fashion advertising agency, we have put together a small list of 10 advertising agencies from Germany. In the following list you will find the various media agencies that are primarily concerned with fashion.

Media agencies with fashion / fashion experience for marketing & design, Co.

Social Media Management. Content Management All technical terms for us: Finding the perfect advertising agency is therefore not always easy. Especially the imagination of the agency, regarding its own brand identity, plays a decisive role. Does my agency understand me? Concept, idea implementation, project management, reporting – all this is important for the success of an advertising campaign. Fashion, fashion, are special: a trend- and fashion-conscious target group, fast media, lots of information… and yet the campaign should be a success! The experience of the advertising agency in the fashion industry makes the decisive difference. Here are a few agency tips as a list:

+

Dreispinger Agency in Berlin

Kurfürstenstr. 33 in 10785 Berlin, Berlin

+

Out to Lunch Düsseldorf

Luegallee 57, 40545 Düsseldorf, North Rhine-Westphalia

+

Forte advertising agency Hamburg

Steckelhörn 11, 20457 Hamburg

+

Lukinski Advertising Agency

Hansaring 1 in 50670 Cologne, North Rhine-Westphalia

+

GoodMenGroup Media Agency Munich

Hofmannstraße 7B in 1379 Munich, Bavaria

+

bmh Advertising Hamburg

Michaelisstrasse 22 in 20459 Hamburg, Hamburg

+

Fashioncom Agency in Munich

Nymphenburger Strasse 84 in 80636 Munich, Bavaria

+

The perfect agency for Social Media, Marketing & Lifestyle

Today, information is faster than ever. Whether Facebook, Instagram, your own company website, the online shop for many customers: media are complex, especially for lifestyle & fashion companies. Advertising agencies today also deal with various sub-areas. Be it the conception at the beginning, the brand, the company, classical marketing or even new fields such as online and content marketing. A full-service agency is an investment, but it finally saves a lot of time and energy.

+

luck Berlin

Göhrener Straße 2, 10437 Berlin, Berlin

+

Social Media One

Speditionsstraße 15a in 40221 Düsseldorf, North Rhine-Westphalia

+

Gina Anders

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

Iconista Creative Network

Langenfelderstrasse 93, Old Cigarette Factory, 22769 Hamburg

+

Reingold

Bartholomäusstraße 26 in 90489 Nuremberg, Bavaria

+

The Fashion Network Group

Branch office Weidestraße 128 in 22083 Hamburg, Hamburg

+

Ofstone

Ismaniger Strasse 65, 81675 Munich, Bavaria

+

Two Agency

Löricker Strasse 1, 40547 Düsseldorf, North Rhine-Westphalia

+

Gina Anders – Advertising agency

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

58grad – Strategy and Communication

Montgelasstraße 8 81679 Munich, Bavaria

+

 

Overview of media and communication agencies for fashion

This small list of different advertising agencies is based on top search results and includes various media agencies for fashion and fashion on the Internet. More suggestions to the topic Mode Werbeagentur (Link) provides Google. Of course, there are also different specialists for different areas. We recommend to always respect the serious appearance of the respective agency. Further recommendations can also be found at the advertising agencies in Germany. Here you can find our services as Media agency.

Fashion Show – Fashion, Designer and Fashion Weeks in Germany

You have to organize your first fashion show in Berlin, Hamburg or Munich and don’t know where to start yet? In our small agency 1×1 for models and designers you will find all the important points you need to consider when planning a fashion show. From the first model casting to the rehearsal before the show. As an agency we have already accompanied several fashion shows, among others together with Daab at the Mercedes-Benz Cologne Fashion Days. Based on our experience as young designers we not only want to give you tips for planning, but also a small checklist!

Fashion show definition – What is a fashion show exactly?

fashion show according to Duden – catwalk, runway, fashion show, …

A fashion show is defined in the Duden as “an event at which the latest fashions are presented”. This is very broad. Closer illuminated is a fashion show the presentation of fashion collections in a certain staging. The collections of designers and labels are usually presented seasonally on the catwalk by models. The staging of the fashion show can be determined individually, there is no generally defined procedure. As a rule, a fashion show ends with a repeated, fast appearance of all models of the show and the “bowing” of the designer to the audience. The audience can be either the general public or an exclusive circle of invited guests and/or the press. As a rule, however, every fashion show focuses on a few key points in the organisation of agencies:

  1. Needed List – All details of planning / PR / Show in highlights
  2. Model Casting – The perfect models and measurements for the fashion collection
  3. Choreography – A detailed planning of the individual “pictures” (scenes)
  4. Public Relations – We inspire the right people from the label
  5. Rehearsal – Final dress rehearsal for all models of the fashion show
  6. Fashion show – The big moment for fashion designers
  7. Press work – After the show is before the show!

Famous fashion shows in Germany

Fashion shows take place in many cities in Germany. Especially well known for fashion shows in Germany are the fashion cities of Munich, Berlin, Hamburg, Düsseldorf and Cologne.

Fashion Show Munich – Secret Fashion Show

One of the well-known fashion shows in Munich is the Secret fashion Show in Munich. This is organised by the Mplus Agency and takes place in May and October.

Fashion Show Berlin – Mercedes Benz Fashion Week

The fashion metropolis Berlin is known for the Mercedes Benz Fashion Week. One of the hottest shows every season is the fashion show by Guido Maria Kretschmer. The sympathetic designer is also known from the TV format “Shopping Queen” on VOX.

Fashion Show Hamburg – A+ Fashion Days

The Plus Size Fashion Days in Hamburg are organized by the team of the Kurvenrausch Blog. Kurvenrausch organises fashion shows, beauty events, re-styling campaigns and more in Hamurg.

Düsseldorf Fashion Show – CPD & Platform Fashion

The CPD fashion fair is held regularly in Düsseldorf. Düsseldorf is THE fashion city in NRW. The CPD regularly attracts numerous fashion enthusiasts and retailers. The Fashion platform in Düsseldorf is also popular in the fashion industry.

Catwalk music for the fashion show

Besides mixtapes from DJ’s there are also fashion shows with live music. One band that is known for fashion show music is for example B.O.X.E.R. They already stood for shows of different designers on “The Catwalk”…

Catwalk: Haute Couture & Pret-a-Porter

More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

Fashion show agency – success for the new fashion collection

If you want to organize your first fashion show and you still need help for a full success or you want to put the whole project into firm hands, it is recommended to hire a fashion show agency.

Sabina for CM: Model Book 2018 – Welcome!

Oh my God – Summer Look! Sabina is super new to us. With 175 cm and a size of 34/36 she has not only for the German market great model measurements. More of Sabina you can find at Instagram or here in Sabinas Model Book.

Photos from Sabina’s Model Book 2018

 

Magazine Cover! Sabina on Dutch cover

Sabina does not only shine on jobs, she was also already printed on one or the other fashion magazine cover, like here:

Our first Insta story with Sabina

More from Sabina you can find on Instagram!

Our cute New Face Franziska: Classy and elegant

Parallel to Fashion Week we invited our New Face Franziska to Berlin. In Berlin-Mitte, on Museum Island, we had the perfect location to present our young talent in a completely different light. With two photo shoots and this new video from our videographer Robin Platte. Franziska is a real cutie! Although she is still very young, she is already very professional in her work and shows absolute motivation and commitment to become a model. Of course, as a model manager and model agency, it is a pleasure to meet such fresh talent in Berlin and get to know her for the first time, just like me. Franziska has strong prerequisites to really get off to a good start as a model. From fashion magazines, catwalks, photo shoots to videos for fashion companies. We and our partners see great potential in Franziska and that is why we were very pleased to welcome them to Berlin. But enough written, pictures say more than a thousand words!

Calm Fashion Showreel: Franziska

Our curved queen Camille: Curvy Model in Berlin

Charming! Camille is very British, so we are all the more pleased that we were able to win the Hamburg model as a partner in Germany and management. Camille is Curvy Model and brings in all shootings, every single look absolutely ontime. We are very pleased to be able to work with her. Especially the plus size market for oversize and curved models is growing more and more and needs new talents like Camille!

Our Creative Arts Director Oliver Rudolph spoke about the trend and the tendency towards curved models in an interview with the fashion magazine FIV Magazine a year ago. VIPs are also looking for Curved Models for jobs on TV, but fashion bloggers like Riccardo Simonetti are also at Fashion Week looking for great Plus Size Models for their Hamburg fashion show. Accordingly, our customers are increasingly sending us requests and enquiries as to whether we have a beautiful curved model for the next photo shoot. Now we have it!

Camille is our first Curved Model and we are very happy to support her as management in building her model portfolio as well as her career. Camille’s first fashion video, shot together in Berlin, can now be found on our YouTube Channel! If you don’t want to miss a video, follow our modeling agency on YouTube.

Find more of our beautiful Camille in Camille’s sedcard!

Commercial Showreel with Curvy Model Camille

You want to be a model in Hamburg?

You always dreamed of modeling? Then take your chance now and apply to our model agency for great jobs in Hamburg! Photo shoots, video shoots, catwalk, as a model you can see a lot of the world! But first it’s about the construction of your model folder. Read more about: Become a model. Our model agency (“Top Recommendation” / Bravo Girl 2017) and photographers will take first-class care of you. In our international model agency, it’s about more than just job placement. We invest in our models, with photo shoots, video shoots but also our model coaching and trainers. A concept that is unique in Germany. You learn a lot about personality, acting but also the life of a model.

The perfect start to a modeling career. If you have international dimensions, you also have to work abroad, in the big fashion capitals, from Hong Kong to New York and Paris. Read more: Model abroad. In the big megacities, there are very good jobs but also a lot of competition. We make you fit and help you to make the perfect start to your modeling career. Apply now for our agency as a model in Hamburg: Model Application.

Our next Superstar: Luisa

The next Cara Delevingne? This is not a quote from us but a quote from Chefscout of one of the biggest model agencies in the world. Based in New York, Paris and many other cities. Luisa is New Face and just got back from the USA. She was there for a year and learned a lot about life and the country. Now she is back in Germany and we start her modeling career. This includes not only first test shoots and videos, but also castings for international agencies to prepare for life as a model in the big world. Very rarely, the scouts of the biggest international agencies visit our model agencies in Berlin or Cologne to meet some of our models, selected and selected. What is such an internal agency casting about? For months and even years in advance, the world’s largest and most renowned agencies have secured the option for young models. Whoever has absolutely great talent will be confirmed years in advance for one of the major international agencies.

Until then, we as the parent agency will take care of the construction, organize shootings, jobs, coaching and much more to prepare the model for work in one of the largest agencies. Here one makes it on the big magazines and partly also on the covers, wow, Harper’s Bazaar, Elle, to name only a few names. If you have so many visitors to the house, there is a good chance that you will meet with rejection, also due to small details. Perhaps the hip is 1 cm too wide or on the shoulder. Maybe there’s already someone of that guy in New York, Milan or Paris.

But sometimes, you manage to get a head scout out of the role in such a way that he can only rave. Amazing. Fantastic. The next Cara Delevingne! Luisa is extremely motivated and makes great efforts, has the perfect conditions not only in moderation and figure but also in personality. We are extremely pleased to represent her as a parent agency and to take the step into a modeling career with her. In Berlin we produced two videos directly, with her in portrait, alone and focused and with her model colleague Hannah, of whom we recently reported about her new video. Here is Luisa I Fashion Video from Berlin! If you want to see more of yourself, look in Luisa’s model portfolio now.

If you don’t want to miss any video of Luisa and also no video of our other models and men’s models, then check out our Youtube channel now and follow our model agency on YouTube!

Beautiful & Classy Model: LUISA

You want to become a model in Berlin?

If you want to become a model and want to stand on the catwalk or in a professional photo set yourself, then you can apply now in our model agency as a model in Berlin! We place first-class jobs and renowned customers of our network, we help with your construction with recommendations of a model agency, from your model book up to test shootings with good photographers in addition, with Coachings about personality, acting and of course also fashion shows and running styles around Haute Couture and Pret-a-Porter. Our photographers and our booking team will give you a professional insight into our model agency from the very first minute.

With us you can create models for online shops and well-known customers, there you show new collection pieces for the online shop but also for social networks like Instagram or Youtube. The better you get, the more complex and demanding the jobs become. E.g. videos for YouTube or even entire commercials, e.g. for streaming portals and for television. Read more about becoming a model here. When you finish school, you will have the chance to work abroad, in the big fashion cities, from Shanghai, Shenzhen to Los Angeles and New York.

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Zoe: Elegant & Classy Model in Berlin

The new video of our New Face Model Zoe! She has an absolutely strong expression in her face, performs first-class in front of the camera and is not only great for photo shoots, e.g. for online shops or lookbooks, but also in front of the video camera Zoe is an absolute eye-catcher. With her new and second video Zoe shows how strong she can perform in front of the camera. Their look is international. She herself comes from southwest Germany and visited us for this photo shoot in Berlin. As a model agency we also organized our big model agency casting parallel to Fashion Week. Before the casting we went to the video shooting with our Zoe. span>

More from here you can find in Zoes model folder. If you don’t want to miss a video of Zoe but also of our other models, then follow our modeling agency on YouTube!

Elegant & Classy Model in Berlin

Miss Long Legs: Michelle! New Showreel

If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.

With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.

Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!

If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Spring Showreel ▶ Michelle!

CM goes Fashion TV – Videos from Berlin, Paris, Stockholm, New York

Another new, mega deal! Cocaine Models goes Fashion TV. See our models worldwide on Fashion TV! Thanks to our in-house media production, we provide our models with a good model book (photos, videos, introduction, Polaroids, etc.) as quickly as possible. This also includes first-class fashion movies to see our models in motion, with facial expressions and emotions. Perfect for our customers!

All CM Videos now via TV, Smart TV, Notebook or via App – wow

Since July 1st our videos are now also officially on Fashion TV, making us one of the few model agencies worldwide, which makes the international channel, which runs in many trendy clubs or lounges, perfect! We are very pleased about the cooperation. As a result, American news portals are naturally also becoming more and more aware of our model agency, as here in the article by MSN about our international supermodel Chand visiting Germany (including interviews about models, jobs, sports, nutrition, and much more).

Chand on Fashion TV: Model Life

If you want all videos first, then follow our Modeling Agency on YouTube!

24/7 Live Stream of Fashion TV

Fashion TV: 24-hour fashion, supermodels and music

Fashion TV represents the world’s best haute couture brands. Gucci, Prada, Dior, Dolce & Gabbana but also Vogue, Elle or the Cosmopolitan publish their fashion videos here on FTV, sometimes even exclusively. Fashion TV can be received worldwide on TV devices but also streamed on your mobile phone via app or simply on your notebook.

The station runs at many hotspots worldwide, from chic and luxurious restaurants in the city centre to model agencies like ours. In Germany we are the very first model agency to be asked for. For us, this is an incredible confirmation after only three years. This is not only the second time that Bravo Magazine has voted us one of the top 10 model agencies in Germany this week, but we are also making good progress worldwide!

Working in Milan, Paris and New York

In September the new Placement & On Stay season for our young models starts. Placement means that you are represented by another agency, many of our models then fly to the respective cities for two months to be there to do castings but also to be quickly available for jobs, so On Stay! For many of our young girls this year for the first time they are going abroad to work after they have successfully completed high school or high school. Maybe you will soon see Lea, Luisa or Nicole worldwide on Fashion TV, with new great videos! If you want all videos first, then follow our Modeling Agency on YouTube!

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

Sexy Showreel – This is our New Face Louisa in Berlin

Ulala. Cute, sexy, Louisa! Louisa brings with her measurements strong conditions for a good start into a national model career, because at first we concentrate on Germany! Louisa is a new face with real potential for the coming years. We met Louisa at our casting, we were immediately enthusiastic about her. Her face has very international features, both European and a little Latina. Louisa is super suitable for urban sports brands but also for fashion and current trend collections. How good, you see here in her new Youtube video! If you don’t want to miss a video of her but also of our other models, then follow our Modelagentur on YouTube!

You can find more of her, current photo galleries and the video in Louisa’s model folder.

Sexy showreel by Louisa x Cocaine Models

Fashion Shooting in Berlin with CELINE – Showreel in Paris Look

Let’s call it High Fashion Baby! Distinctive look, self-confident appearance, Celine is strong! Becoming a model in Berlin requires a good agency – CM! We support Celine to make her dream come true! With the first photo shootings, in Berlin-Mitte but also now with the new video from Celine. Strong and safe posing right from the beginning, captivating, super expression, as well in all facial expressions and gestures: Everything is right! Celine is well equipped to become a great model in the months and years to come. For online shops, in the commercial sector but also for “wilder” brands, urban fashion brands and fashion magazines, an absolutely great face. Not only in Berlin, but also in Hamburg, Düsseldorf and Munich, Celine will surely dust off a job or two. We not only keep our fingers crossed, but support you in doing so: Let’s go! Enough writing, here is the first video of our Berlin model Celine!

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Paris Look Style with Celine

New International Model: Linn

Oh my god! Cuteness Level 10: Linn is, if I may say so, the perfect model for all-round fashion! Strong face, great body, unique and recognizable charisma, fun on the shooting set, absolute professionalism and international experience.

Linn has seen a lot in the world, including New York. Now she is back in Germany and we look forward to developing her career in Germany together with her. Shootings, video shoot, let’s go! Also with your body measurements and proportions Linn has absolutely mega requirements and will arouse great interest with many customers. Because as said, not only the performance in the photos is really first-class, but also the positive charisma at photo shootings, which is very important at jobs, makes Linn so special.

Video Shooting in Berlin: Classical Music for the Book

That’s why we were really looking forward to the first video shoot in Berlin! With our model agency videographer Robin and fashion photographer Oliver Rudolph we made our way to produce the first photos in Germany. We are extremely looking forward to the cooperation and we hope to be able to present you the first results of Jobs soon.

Today Linns new video was released on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube! You can find more photo galleries in Linn’s model portfolio.

The second video of our enchanting Linn! Back from New York we go directly to Berlin for the photo shoot and the video shoot for her model portfolio. In order to give our customers in Germany a perfect impression of Linn, we wanted to produce up-to-date images and video material directly as an agency. Of course, Berlin has the perfect locations for this. We grabbed our Creative Art Director Oliver Rudolph and our videographer Robin Platte and dived into the centre of Berlin with Linn. Instead of in urban Berlin (corners with graffiti, posters, partly prefabricated buildings), this time we decided on a classic location, very close to the Museum Island. Here we can also show Linn from a completely different light, classic and elegant.

You will find the photos in her modelbook soon! We also have this wonderful new video for you! You can find more of Linn, of course also all photos and videos, in Linn’s model folder.

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Berlin Fashion Showreel with Linn

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!