The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model now has 8 bonus pages with the best model agencies in Germany! Handwritten over many months, with detailed research, simple steps and many insider tips for models! The book has more than 200 pages! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and its special features. As a model, especially as a young model, you have to pay attention to many details at the beginning of your career. What do you mean, you don’t know? Who accepts the wrong jobs, does not find the right agency or builds up his buck in the wrong direction, can quickly build up a bigger career. Models also have only a few years to reach the important steps. The better prepared you are as New Face for this time, the easier it will be for you to gain a foothold in the industry and earn money as a model. In the Model Book you will therefore learn chapter by chapter and step by step how to prepare yourself for the start of your modeling career.

The Model Book: Overview of models

In the first chapter you will learn all about the indispensable mental strengths of a model. What requirements do you have to meet, quite apart from the often perfect measurements, in order to convince as a model at photo shootings and advertising video shootings?

Self-confidence and organization: The A&O for models

For you, the most important thing here is your own self-confidence, four personal initiatives and self-organisation. As a model, you will be sent on journeys at an early age. Sei is at the age of 15 years in the next big city, by plane from Frankfurt to Hamburg or just a few months and years later across Europe and the world. As a model, especially in the high fashion world and in skin couture, the international path is always open. If you take your chances early enough and I prepare perfectly for them myself, you can go far. Quite different from television, real top models are less about the story, drama and self-production. For models it’s about absolute willpower and belief in yourself (yourself!). As you will learn in the next chapters of the book, as a model you will have to face many exams! Absolute trust is an absolute priority for your modeling agent and your modeling agency.

The perfect model agency for New Faces

Mother agencies, model agencies, fashion agents, boutique agencies and bookers – What?!

Before it goes to the big topic of model castings, the first showrooms and jobs, the book deals with the search for the perfect agency. Each model agency has its own portfolio and clientele. Often model agencies are very specialized in a certain area (advertising, high fashion, etc.). Also the size of agencies is different. There are some Modelbookers who hardly know anybody, but who have the best contacts and only work with 5-15 models. There are small agencies, large agencies with hundreds of employees and huge international model agencies such as IMG or ELITE.

In general, you can distinguish model agencies like this: There are international agencies, national agencies and regional model agencies. The more international a model agency is, the stricter are the requirements for your measurements, but also the higher are the requirements to be accepted as a model by this model agency (experience, pictures, etc.). With national agencies, advertising (supermarkets, insurance companies, etc.) is very often the issue, here it is not too important to have a perfect figure, with perfect proportions and exact body size. The measures in national markets therefore differ from those of the international standard. For models who work in regional areas, the dimensions count even less. This is often about smaller jobs and smaller fairs (hostess). As an international high fashion model, you naturally want to join the big brands, but of course you have to prepare yourself perfectly!

Serious model agencies: agency search and model application

In order to find the best agency for you and your requirements, you will learn in the book what a perfect model agency application looks like and how to find the best model agency for you! Many questions are also answered here, for example, whether you need a lot of photo material for your application The simple answer is: No, you just need Polaroids. The Model Scouts in agencies have a very trained view and can recognize by their experience of many years, already by simple Polaroids whether you have potential for the agency or not. Polaroids are super simple photos with the smartphone, in daylight. That’s it. If you want to know how to make perfect Polaroids for your application, read more here: Become a model. For your application you don’t need a long cover letter or to describe how motivated you are! There’s just a little bit of key information. These are usually your name, your place of residence, your contact details and three to four photos. You also write down your measurements: your body size, hips, waist, bottom and shoe size.

Your model folder: The best photos for castings & jobs

Once you have found the perfect model agency for you, you can start with the first test shootings with photographers! Of course your model agency will help you a lot to get only the best photographers. Your agency will also see to it that you get a wide range of material for your model portfolio. Many make the mistake of focusing purely on “fashion photos”. Especially when there’s no agency in the background to advise you as a model. My tip: As a model you should always make sure that your model portfolio is as multi-faceted as possible. Not every customer can directly imagine what one can make of you as a guy. The photos help the customer to make his decision. The more extensive your photo portfolio is in the model folder, the more likely it is that customers will be able to make bookings.

Someday your book will be so full, you’ll be spoilt for choice. Which photo do I put in the folder, which one not? With professional models, the folder is so strong at some point that they are booked more and more often directly. Direct bookings are very good because you don’t have to attend a casting and are not in a pre-selection. You don’t have to keep days off (“Option”), you will be booked directly by the customer for an appointment!

Test shootings with photographers: build up model portfolio and win jobs

So that you can build up your model portfolio perfectly, you’ll also learn in the book how to get your own test shoots (also called TFP shoots in Germany) from photographers. As a modeling agent, I have to deal with test shootings for our models on a daily basis, so here are a few valuable tips on how you should ideally write to photographers. What’s the matter with you? With the right cover letter, your chances of getting good test shoots will increase. There are some little tricks I’ll tell you in the book. In principle, it can be said that you should briefly deal with the photographer instead of “just” writing to him or her. You should also create a suitable moodboard. The more interesting the shooting is for the photographer of your choice, the more time-saving the shooting is, the higher is your chance for the test shooting! So take a good look at what the photographer has already done and what not.

You shouldn’t do too much with the test shoot, though. If I post a new photographer on Facebook and Instagram every day, your market value may drop quickly. Why should a big customer still pay a lot of money if “every” photographer is allowed to photograph you for free? With a professional modeling agency behind you, you will of course get direct tips and the best contacts so that you are as exclusive as possible!

If you take care of yourself and his portfolio, you should make sure that you want the photographer to expand your portfolio. If you already have five photo series with “Fashion”, maybe you should try something new! To help you do this, you’ll get all the tips you need to write the perfect letter to photographers.

Jobs, Jobs, Jobs: Welcome to the Model World

Daily business. We did it! You have prepared yourself well for being a model, written a good application, found a serious agency, built up and expanded your model portfolio, you get the first castings and voila: The first jobs! The tasks are then very extensive and varied. Unlike normal office life, you don’t have to deal with the same tasks every day. You won’t be working every day either. Sometimes you have free time, sometimes you will travel, sometimes you are already one day earlier on site for the fitting. In between, many young models study, so you’ll soon have a full-time job! Especially when you go abroad.

First you will start your career with small jobs for online shootings, you will work on showrooms, maybe do some online shops and get your first commercials. When you’re ready, you’ll earn enough money to get to professional photographers and to bring your model portfolio to an even higher level with new photo series from top photographers! With new photos you will get better jobs again. At some point it will be time and if your model portfolio is full enough, your agency can also suggest you for abroad in its partner agencies. So even as a young model you can quickly get to the international metropolises, Milan, Paris and New York. Many models now also go to Asia, Shanghai and Hong Kong. But some also go to large production facilities such as Istanbul. But the Big Four remain the dream of all models: London, Paris, Milan and New York.

After the job: healthy life and beauty

A model’s job is really exhausting! So there is another chapter that deals only with how you eat healthily and how you live healthily. You will also get great beauty tips on how to take care of yourself, your skin and your hair even during strenuous jobs and many days of travel. You have many shootings, many appointments and often don’t find the time to cook something fresh for yourself. Then you have to go on to the next shooting and maybe you still have overtime. After eleven hours of shooting and “smiling”, you are absolutely knocked out back to the hotel. You’ll find the best tips on how to keep fit anyway in the book! The book not only shows you how to become a model and what you will experience as a model, you also get practical tips for the time after the jobs.

After you can keep yourself fit in the hard everyday life of a model and eat a healthy diet, we go one step further: Networking! When you’re out and about at fashion shows or photo shoots, there are often people with a taste for fashion. Therefore it is good and important if you know a little about the absolute basics. Small talk is always important! Whether at the Fashion Week or in your model agency. Therefore, an entire chapter is devoted to the theme of fashion. Where does fashion come from, why does it actually exist? Is fashion just clothes or is fashion more? How do trends influence us? Who sets trends? It also deals with the two important parts of fashion: haute couture and pret-a-porter. Both fashion styles are very important for designers, as well as for models and the entire advertising industry and production behind fashion.

Fashion changes at any time. That’s why the Fashion Week in the fashion metropolises doesn’t just take place once a year. In Paris, Milan and New York there are more often big fashion events! “Spring/Summer”, “Autumn/Winter”, “Prefall”, “Fashion Week Mens”, and so on. New collections of fashion designers are constantly being presented. Meanwhile, backstage before, during and after the shows, you’ll be coming back to fashion again and again. So you know what it’s like to be a model in haute couture and pret-a-porter.
show the book in the chapter about trends and fashions!

Modeling abroad: Perfect dimensions, hard work and diligence

Now you have learned everything to make it in Germany as a model! For the best of the best it goes on now, abroad! Here you will get to know the big model world. At first quite small, with other models in a large model WG. Later, when you have convinced the first agencies of yourself and are booked again for the following season, also get to know new agencies and your schedule gets fuller and fuller, you have done it. Now you can get to know the world, travel and meet interesting people on jobs every day. This is the dream of all young models. Everybody wants to go to the big media circus when they say “I want to be a top model!”

The way there is long and as described in chapter 1, success is mainly connected with the mental power of a model. You have to be true to yourself, you have to believe in yourself! Not just for a few weeks, but for years. Even the biggest top models in the world and supermodels of Victoria’s Secret shows have taken a few years to really succeed and become famous. They started very early, were partly discovered very early by scouts and worked their way up for years, first beside school, then full time, to the “superstars” they are today for many.

The Model Book for everyone: The Model Book

Not every model will follow the path of high fashion and international advertising. The book also gives models on national markets a very informative insight, so that you as a “commercial” model can also take a lot of important things with you. You will learn a lot about the agency search, how to set up and expand your modelbook, how to find the perfect photographers, what jobs to expect and what opportunities you have to make a career as a model! I wrote the book for several months and met interesting people for it, as well as fashion photographer Oliver Rudolph. Part of the work was also created in collaboration with Michelle Hamacher. I thank you very much and look forward to further cooperation! With this book we give young, new models a realistic insight into the fashion industry and wish each one of you much success and the very best for your individual way!

Book Recommendations from Models

Agency recommendations

In the new edition you will not only find all topics but also more than fifty recommendations for model agencies in Hamburg, Berlin, Cologne/Düsseldorf and Munich.

Author: Stephan M. Czaja, owner and model agent at CM

After many publications about media, THE MODEL BOOK is my first work for models. It’s about being a model, but it’s also about your media coverage. Self-marketing takes up a large part, including the correct, first handling of media. In the model agency many questions reach us daily. The book is intended to give young models and new faces a good and optimal start, with good agencies and good jobs.

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

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What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

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#elliesaab #luxo? #elegance

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Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

New commercial by CM: Model booking 24/7

Models are searched worldwide at any time of the day – no matter, if you are in London or Berlin. Advertising agencies are looking for new faces, which fits to their client perfectly. As a media agency, are also producing more and more videos for YouTube, Instagram and Musical.ly, we’re trying to get more and more extended video productions. Today we just released our new video “Glass”, now on our modeling agency Youtube channel.

3D Effect! The new spot for our booking devision

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Flower Power – Johanna V. for the British brand Flavr!

Johanna V. is one of our experienced models, who was already able to do some great jobs! There are always exciting brands here <! – more ->. The last time it was for the British brand Flavr, which turned every phone into a beautiful accessory. Nowadays, you can hardly leave the house without having your smartphone with you. Of course the protection should not be missing. But Flavr is also known for his great flower prints on their cases – that brings the spring back! Johanna V. herself was enthusiastic about the many colorful mobile phone covers. What a great prerequisite for a shoot!

The hours before the job: Preparing for the shoot with Flavr

Shooting is not the same shoot, because almost no job is like the other. Some are more elaborate, with a large set, extra make-up artists, stylists and photographic assistants. The others are smaller, where you do not need an extra set and the model can make itself ready. What exactly does that mean? The focus of such shootings is more on presenting the products in everyday life and leaving the models as natural as possible. Johanna V. had a requirement how she should get to the job. It was said she needed a subtle make-up and freshly washed hair. In addition a few own outfits to change, so that a little variety in the pictures comes. What was particularly important for the shoot, were her fingernails, as they would of course be in focus with the phone cases. Well-groomed hands for such a job are the nuts and bolts!

Flower Power! Johanna V. at the social media shoot for Flavr

For the British brand Flavr channels like Instagram are obviously very important. If you look at her profile, you can see that her feed is completely true to her phone case full of flower power. One might think that spring is already very close to us!

Besonderes Posing beim Job? Alltagssitautionen gewünscht!

Das Posing bei dem Job für Flavr war natürlich relativ vorgegeben. Da das Produkt im Mittelpunkt stehen soll, spielte man Alltagssituation mit dem Handy in der schönen Flavr Hülle nach. Selfies, Telefonate oder SMS schreiben. Es war wichtig alles so authenthisch wie möglich darzustellen.

So einfach kann Posing sein: Authentisch ein Selfie machen!

Hier noch ein Beispiel wie ein Posing für das Produkt aussehen kann. Auch wenn es für Johanna V. ein kleinerer Job war, war sie von Anfang bis Ende motiviert. Ob es wohl auch an den bunten Handyhüllen lag?

London x Curvy Model Casting 3rd February 2018 – Apply now!

We had a great start in this year and now we have the first model casting in London – ever! We are looking for wonderful models, which fit to our agency and the spirit of CM.

How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

How to become a model at 13 years: Modeling kids

As you can read in our detailed article on modeling at the age 14, it is very important that you have time to model. As long as you’re still in school, you’re distracted by many other important things and you still can not concentrate on modeling. Our recommendation as a modeling agency, patience! Try to get good grades and be diligent at school. Because the more diligent you are and the better your grades are, the more freedom you get from your school when it’s time to graduate. As a model, you sometimes have to travel and spend a day or two on the road. Of course you can not go to school during this time, so it is very important that you have a good relationship with your school and your teachers. If you want to know more about modeling, check out become a model or the blog: become a model.

Wait until you are 14, 15 or 16 years old

Wait another year and then you can send your first model application. Depending on how long your school is, it’s best not to apply to an agency until the school is over 2 years old. During these two years, you can build your model portfolio in peace with test shoots by professional photographers. Test shoots are important to make your portfolio as diverse as possible. Ideally, you can show different facets of yourself so customers can introduce themselves to you in their clothing. At some point you will also do your first sports shoot, your first family shoot and your first fashion movie. With each step you become more professional. However, since the construction takes a lot of time, you should think well about when you start in a modeling agency. If you start early and then have no time or have to cancel frequently, it will not be very positive for your model agent and sooner or later he will prefer other models. So that does not happen, you should only go to a modeling agency when you are 14 or 15 years old and the school is over at.

What measures do you need as a model?

The dimensions for models differ depending on whether it is a job in advertising or in fashion. When it comes to fashion, the fashion designers are much stricter, here are fashion collections cut to a certain size and you should have this large in the ideal case. For women that means a minimum height of 174cm, even better 177 or 178cm. For men, a minimum size of 185cm, so they are on average ten centimeters larger than the women. More about dimensions for models.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Lisa back in Germany for two jobs + tests

Lisa is from Zurich, modeling all over Europe and an incredibly charming girl! Who books them for an advertising shoot or for a video shoot is definitely happy on set and with results! Lisa was in London and took a short trip to Germany Read more

Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Application basics: Agencies, scouts and a checklist

From the basics to the first steps of your application at a modelling agency: how can you prepare yourself perfectly for the application at an agency? We will now have a look at how you can apply at an agency. As a model you always have to consider that bigger agencies Read more

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

Male Model: How to become a model as a man?

How does a male model standout from the crowd? Sure thing: by the unique look and character! Customers are making their decision on whether buying or not buying based on the “special something” just like casting directors and advertising agencies Read more

Requirements of modeling: Height, age and measurement

But if you have these international measurements try everything to get into a great agency in order to have best chances to make it into the high fashion industry. You need perfect measurements, but does it all come down to this?

Height & proportions of a ‘standard’ model

Yes, exactly. Perfect proportions, perfect height and slim shape will make the difference. The classy model career of which every new face dreams of always comes down to height. There are just a few exceptions; maybe one out of thousand, and her/his feature is a unique look that makes her/him get it. 999 will fail. For international clients it is important that the height and measurements suit them.

Everybody knows supermodel Kate Moss. She has everything: a unique look, charisma and is very into her work. Additionally, she lives a very entertaining private life for the media and delivers the perfect story. Every modelling agency would be happy to get such a diamond.

But for most of the models, following rule applies: your career will come down to your height. By means of requirements of typical clients, you will see how measurements are expected in United States. What does a typical German client expects when he is looking for a model?

  • Height of the model (80 %)
  • Measurements of the model (70 %)
  • Look of the model (hair colour, length of hair, skin tone, … 65 %)
  • Recognition factor (10 %)

I will later give you an insight into a model agency! Model scouts and bookers will look at inter-competition of new faces when we receive client requests.

You see how huge the influence of measurements is for the final decision? But measurements are not set randomly – they represent the respective average of society. Therefore, we do have a maximum and a minimum, for example with height. Women have to be at least ten cm smaller than men. And here we get the perfect height for men. Clothing size will be set regarding “elegance”. In order to make the garments look good, fabrics and patterns have to float freely – and a slim body is the perfect canvas for that. Let us look at “elegance”.

Modeling means elegance: For fashion and products

The shape of a model is important to designers and her/his agencies, as it will present the elegance of a product. Clothing just looks better and more elegant worn by slim bodies. Proportions of the model have to be on point and will make the overall image of the presentation perfect. It doesn’t matter if it is a fashion show, a billboard or a TV commercial. We all heard about the famous “dream measurements” of 90-60-90 (hips/waist/bust). These three measurements are ideal if they are in proportion to the height. As a high fashion model in Milan or Paris they even might be too much. Your hips can be slimmer as a new face and also your bust. An 87-58-82 has good chances at castings in fashion capitals like New York or Shanghai. For male models, I added a subchapter and we will come to the special requirements for male models in commercials. But for now lets just stay with the ideal measurements for women.

Modelling below a height of 175 cm

If you are a female model and below 175 cm you will not have huge chances at castings for big designers. There are only a few exceptions. If you want to make a living out of modeling, you need bookings and not exceptions. For online shops, labels and commercials in your national market, as I already wrote, you will still have a chance with the right agency and a good book. You will get jobs and therefore, even as a smaller model it is important to take care of your fitness, keep a healthy diet and your own proportions. For example, if a model represents a product the height is not important anymore (as there are no visible variations between the heights). If proportions are right, which means if you are below 175 cm, you can have less than 90-60-90, the entire image is good. But PR and commercial agencies know that shorter models tend to get booked less and the payment is less. The more you fit into the image taller and more attractive, the easier it will be for you to get jobs.

Modelling above 181 cm

As there is a minimum for your height there is also a maximum. Female models above 181 cm will experience it more difficult to get jobs regarding the long run. On one hand you are taller than your fellow models, and sometimes you are even taller than the male models. Wearing high heels you are easily taller than most of the male models with a height of 187 cm. Even on the runway. The fashion collections are produced for the presentation at fashion weeks in a certain size (usually for clothing size 34, max. 34/36) and a height of 176-180 cm. Designers, teams and producers will have to change every garment if a model does not fit in the “norm” or would have to book all models taller so that the entire image is fine again. These are just two factors to describe why a certain height makes it difficult to model.

Slim models

The international rules of the fashion industry are stricter, as I already said. Instead of 90-60-90, they prefer 87-58-82 and that with a height of 176-180 cm. Fashion designers and agencies will consider presenting the products as perfect as possible when they are looking for their models. Fashion has to be presented in an elegant way!

Even more affordable brands always try to reach the level of high-end fashion in their advertisement. Whether exclusive or international label or startup: the model has to have a slim body so that the garments suit her/him perfectly. The more expensive and exclusive the product seems to be in the advertising for consumers, the easier it is to reach a higher price for the product or service. On the other side, that is a plus for you as model, because you can sell products by your look and posing and may earn good money in doing so. Even smaller or single advertising campaigns, and even for new faces, are paid within the range from four to five figures. Not for an entire week but one day, and buyouts will be on top of that. Buyouts are usage rights for the use and publication of images.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

After this, you will have to find the right agency for you:

Types of modeling agencies: This is how our industry works

Before you put all your time into applications and finding an agency, let me advise you on which way you might want to go. Which goals are realistic and which agencies are suitable? We will talk about the different types of agencies later, but they can roughly be divided into three classes.

Agencies for High Fashion

They place their models in international campaigns, commercials and fashion. They expect perfect measurements, and in order to make it into a high fashion agency you will need the famous “total package”.

Agencies for Commercials

Models for national commercials and fashion. Good measurements and being versatile are a must for commercials.

Agencies for People

Models for advertisements. Measurements are not that important, the focus is on types and characters, and the spark that you bring. Before we enter the world of high fashion and commercials, let us take a quick look at people agencies. If you have a lot of tattoos or a very edgy look, your plan should not be to make it into a high fashion agency but rather do commercials. If you don’t have perfect measurements, don’t waste your energy on working internationally but look for a great people agency. People agencies place their models in almost the same commercials as model agencies but they are more into advertising. The measurements are not as strict as on the international market and the fashion industry. It is more about the type and character, people that consumers can identify themselves with and not high fashion models. Every national market, whether it is United States, France, Italy, the USA or China comes alive because of advertisements: food, insurances, banks, cars and much more. These markets are very profitable; therefore it is worth concentrating on agencies and a model book that suits you rather than going for high fashion.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

#1 Release for new face Hannah in Kaltblut magazine by Jan Krueck

Today Hannah’s first publication appeared in Kaltblut magazine. The photos of Jan Krueck shows what talent is inside her. Also included were Yannic Joel Hohaus for styling / concept and Chantiny Ly Wolf for hair and make-up. The designs Read more

How to become a Model in London

Your friends, family and also strangers told you, you should become a model. It is your dream to run the catwalks in London and all over the world. Maybe you  can turn it into a full-time job or even a career. Cocaine Models is the Modeling Agency which connects models, with diffrent magazines, advertising agencies, designers all over the world. We handle the adminstartive burden and ensure that the jobs run seamlessly. Read more

Models wanted: London

London is one of the biggest fashion metropoles in europe. Many castings,campaigne shooting and fashion shows take place here. The industry always needs new faces! Our modelbookers and model managers ensure smooth workflows and first-class results before and behind the scenes. Read more

Top 6 Clubs & Bars In London

London – the City which sleeps never. If you are in London for a modelling agency job, you really have to check out some of the hot spots. Following you will find the best clubs and bars iLondon where you can relax after a long workday or meet some stars.
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Fashion Week London Men’s – First Model Confirmations

Today we received the first conifrmations for 4 of our male models to work at the London Fashion Week Men’s. Congratulations to our models Sasa, Christopher, Erik and Michael for the great opportunity to be represented in one of the biggest fashion capitals wordwide – London! Now they will have the chance to perform in front of the best designers like Burberry or Moschino. Read more

Top 10 Model Blogs you have to know

Since the importance of social Media rise so fast, a lot of Model use a blog for communicating with their fans. We searched and found the most stylish and informative Model-Blogs! You like to see more influencer? Read our ranking about 15 Best Fashion Bloggers in New York.

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London – Top 10 places you have to visit

A trip to the capital woudn’t be complete without seeing some of the top ten attractions, we found for you! Our modelling angency support models in London as well!
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London Fashion Week – Women’s and men’s fashion for spring/summer 2016

London Fashion Week is a fashion fair held twice a year in London. It is exclusively for invited guests and employees of the fashion industry.  NEXT DATES: Sep 16 – Sep 20 2016 and 17.02. – 21.02.2017

London

Fashion Week in London

Since summer 2012 there are separate showrooms for men in addition to the normal shows. The men’s events are called London Collections Men . Feel free to drop by!

London Fashion Week Spring/Summer

Spring/Summer season in London – seen any shows? No? Then take a look at the videos!

London Fashion Week Fall/Winter

The next autumn/winter will come. If you want to be prepared, check out our top five videos from Fashion Week London!

Models Wanted: London!

London is calling! We are looking for new models for our agency. For clients, based in London and in Germany. If you are interested, apply now. Cocaine Models is the fastest growing model agency in Germany. After one year, we work with international clients, such as NIVEA Men, Opel, Dior, SONY and much more. Now, we are moving forward to London. Read more

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