Olga in our model agency – Italian model with sexappeal

Our new model takes the catwalks by storm – Olga. It already adorned the cover of the Velvet. The issue was about Richard Branson and other exclusive VIP news. Besides the Velvet Olga was already on the cover of the trend Privé and Glance. Depending on the light, she looks confusingly similar to US superstar Rihanna.

Olga – First photo spreads and covers from Milan

Velvet, Privé and Glance – Olga was already on several covers. Here are some of our personal favorites from Olgas Model Book

We love the Fashion of Milan

Did you know? In Milan you hardly have a day in the year when the thermometer falls below 0°C. A dream for models and much more pleasant than the cold London! Milan one of the most beautiful cities of Italy. Tourist magnet and fashion metropolis. Every year thousands of enthusiastic fashion enthusiasts come to Milan. Whether you just want to walk through the Corso Vittorio Emanuele or visit the Milan Fashion Week – Haute Couture to Prêt-à-porter in Milan you will find everything about fashion.

Linn for Dolce & Gabbana

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the Music video designer, Linn now had her first show in Milan for Dolce & Gabbana.

City and city centre: Milan’s zones

In Milan you can get lost quickly on your first visit. Between the small romantic alleys and the big shopping streets with their countless shops. Basically, Milan is divided into 9 zones. In each one you will find individual places, bars and also restaurants that distinguish them. Between the city kerm “Centro Storico” and the harbour quarter “Porta Vittoria” there is much to discover for you as a model! The 9 zones in Milan:

  1. Centro Storico (city centre)
  2. Stazione Centrale (Central Station), Gorla, Turro, Greco, Crescenzago
  3. Città Studi, Lambrate, Porta Venezia
  4. Porta Vittoria, Forlanini
  5. Vigentino, Chiaravalle, Gratosoglio
  6. Barona, Lorenteggio
  7. Baggio, De Angeli, San Siro
  8. Fiera, Gallaratese, Quarto Oggiaro
  9. Garibaldi, Niguarda

Shopping and shopping streets: The most beautiful galleries

If you are looking for the best shopping addresses, you will find galleries and shopping streets here:

  • Piazza del Duomo
  • The Galleria Vittorio Emanuele II
  • Corso Vittorio Emanuele II
  • Piazza San Babila
  • Via Monte Napoleone
  • Via della Spiga
  • Corso Venezia
  • Via Manzoni
  • Via Dante
  • Corso Buenos Aires
  • Brera
  • Corso di Porta Ticinese

Here a view of the world famous cathedral at Piazza del Duomo.

Mailand Skyline: From above

Milan’s best location from a bird’s eye view – admire the city of fashion.

Travel Vlog: Italy, shopping and fashion

Here is a small, nice personal Vlog from Jelka Lepever – Milan in 13 minutes!

Short trip to Milan? Cheap ideas for your weekend

Here are 11 things you can experience in Milan when you are travelling. The Clou: Free of charge or super cheap!

Fashion & Fashion Trends: The History and Philosophy of Clothing

Fashion is not fashion. And what is fashion anyway? Let us first examine the term fashion. Simmel, a classical sociologist, already distinguished the term fashion from the term functional “everyday” clothing in 1905. Clothing fulfils a purely functional human need – as well as protection against cold or rain. Fashion, on the other hand, is something else! Fashion is also a social need. That is why today we look at the history of fashion and its influence on society. Below you will also find great videos about 100 years of fashion!

Thanks for the contribution to Book author & Social Media Manager Stephan Czaja.

Fashion becomes a cultural asset – fashion has existed since the beginning of mankind

Fashion existed already at the beginning of mankind First, as described above, it was a purely practical product for early humans to protect against external environmental influences. The first fashionable excesses occurred in the late Middle Ages, but it was not until the 20th century that it became a cultural asset and lifestyle product for almost everyone. Designers, top models, fashion labels, they all gained media and social attention through the first film premieres, the upcoming TV and thanks to print magazines. Fashion has been a social cultural asset since the 20th century and has become a persistent mass phenomenon at the same time.

For the first time clothing became “fashion” by working the fur with the first sewing needles. Thus, external demarcation and individuality gained in importance in society for the first time. Clothing became a status symbol. People of the Renaissance era are still familiar to many people today. You all know the Sun King Louis XII, but for a long time fashionable clothing was reserved exclusively for the aristocracy – ergo, it was only late a general social cultural asset. Elaborately manufactured clothing became affordable in the 19th century, thanks to industrialization, but for more and more people. With increasing prosperity, practical, simple clothing rapidly lost its importance. Fashionable clothing became a product and cultural asset for the first time.

Fashion industry – off-the-peg trends and collections

Women and men – fashion as an industrial product

Not only fashion itself was in demand, also the fashion world, individual brands and models. Also the media and advertising filmmakers of that time quickly discovered the new, prominent designers and designs for themselves. Designers were able to produce their haute couture in large quantities and standard sizes due to increasing demand and new industrial possibilities. And just as the sewing needle brought about the first great change early in human history, the new industrial mass production of fashion also led to increasing possibilities for demarcation and individualisation in society. Industrial production made fashion faster to produce – but also interchangeable. Fashion became “everyday life” with various multicultural influences.

By the end of the 21st century, fashion had become a gigantic industry media and advertising, especially magazines, TV and, since the 2000s, the World Wide Web, were spreading new trends faster and more globally. But is fashion now an individual question or a product of purely qualitative standards – like many others? To explore fashion and its fundamental social origins, it helps to turn to a classical sociologist: Simmel’s “Philosophy of Fashion” (1905), which is referred to in the following chapter.

  • Clothing is a useful product for protection against environmental influences such as moisture and cold. Fashion is a social need.
  • Only in the 20th century did fashionable clothing become a social cultural asset until it became a gigantic industry in the 21st century. Today, everyone wears fashions, whether in individual groups or according to generally accepted patterns.

Fashion trends – media and trend research

What are fashion trends? Trends define social trends in their beginnings. From the first individuals to global effects. Fashion is also an essential term in media and trend research. Fashion (as described above) is not the same as clothing. Ergo, if people only wore appropriate clothing, fashion would be superfluous. Here the “philosophy of fashion” comes to the ultimate conclusion that fashion can only work as fashion if it presents its difference from the factual practicality (of everyday clothing).

The term fashion stands for something new. This difference is essential, especially for fashion labels that are strongly dependent on trends and often exclusivity. It determines the value of the fashion pieces but also the impact of your own brand. This can quickly be seen in the different class fashions. The classification shows how trends (fashions) develop.
According to Simmel, the fashions that emerge are always class fashions. This means that the fashion of the higher classes is different from that of the lower classes.

fashion philosophy – more than just clothing

In his time, Simmel (1858-1918) pursued the fundamental question: “How is society possible?” For him, interaction is what makes a functioning society. The interaction of the individual individuals with each other. They result from the forms of socialization, whose contents can be of the most varied nature and as many as desired. Socialization means that individuals form groups and form common values. Besides religion or money, it’s fashion. This creates common patterns according to which groups and their individuals are guided.

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

Ein Beitrag geteilt von CHANEL (@chanelofficial) am

What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

#elliesaab #luxo? #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

Fashion Weeks NY, Paris, Milan – the top models and shows in trend

All the cities where the official Fashion Weeks take place are the best to find or deepen their own fashion inspiration. From Paris and the Eiffel Tower, small cafes at the Seine, young couples strolling over bridges, Milan with its impressive Italian art and the Duomo, the famous cathedral. From London, Paris, New York and Berlin – At every corner of these cities you can find inspiration in the form of art, music or just the latest fashion. No wonder that in this fashion metropolis, millions of fashionistas and fashion victims watch the fashion weeks year after year. The Fashionweeks are the most important events in the world of design, fashion and models. In New York or the Big Apple millions and thousand of people walk around with new styles. You can only imagine how much inspiration you can get when you see the big, flashy and gigantic screens. All the citys where the official fashion weeks start show that the catwalks are where the streetstyles are inspired from the sources the designers, the “ambassadors” of fashion.  The Month of the fashion is over. February showed the newest trends and the new faces of the catwalks. From Chanel and Karl Lagerfeld to Versace or Dior we took a look at the shows and chose some of the models you should know.Take a look at them and check out the super models and the upcoming icons of the fashion world.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Milan Fashion Week – From crazy Gucci Show to Gigi Hadid with Puppy

The designers of the official new collections, are often not only by art or z.b. Inspire music, but have their own muses. These are nowadays mainly models or stars and starlets. Not only models, but also life styles are a topic in fashion. Designers like Gucci want to use their fashion to express, transform, improve and sometimes highlight their positive sides or critique negative ones.

Every year, designers have to come up with new trends. To attract attention, they try to show the craziest things and most extraordinary shows. To make an impression, or to stay in mind, Creative Director of Gucci has come up with something new this year. Alessandro Michéle and his team showed an extraordinary fashion show in a room reminiscent of a hospital operating room. The Models that presented the collection were made up in various ways. Some of the models got a drawn monobrow and others walked down the catwalk with their own heads under their arms. From Models with horns to little dragons on their arms, Gucci has shown a mix of luxury fashion and a little freak show in his collection. The team tried to make the models look out of this world and somehow like fairytale creatures, but with a precision and a lot of effort to get a look that it looks almost real. Their message to show different and diverse looks, that are somehow freakish, defenitly catched our attention. Check the video from the show yourself.

The Tod’s brand is mostly known for making leather shoes, handbags and other accessories. This year they have shown their new collection at the Milan Fashion Week. The new fashion showed women’s clothing, in great muted and pastel colors such as beige, brown and cream. However, all the attention was on another factor. Gigi Hadid opened the show and like a few other models she was walking with a cute puppy in her arms.

Paris Fall / Winter: Chanel with chic Fashion in the Woods

Karl Lagerfeld is more than just the designer of Chanel. He defined and gave the Fashion the right style as amazing as no one else could have done after Coco Chanel. This Fall / Winter Collection of Chanel, he showed the clothes in a setting that looked like a wood. With leaves everywhere, trees and dark drapes coming from the ceiling, the Models walked down and showed pieces that defined the vision of the designs. Strong women with nice business dresses and beautiful pearls or gemstones on handbags.The Scenography was perfectly fitted to the designs and gave a nice insight look of the chic, classical and sophisticated look that Karl Lagerfeld sees with the brand.

Bottega Veneta Men and Womenswear – Großartige Mäntel und Stoffe

Model Julia Stegner opened the show of the new autumn / winter collection 2018 and 2019 Bottega Veneta. Among model asterisks like Caroline Trentini and Simon Nessman had a small catwalk comeback. The collection had the perfect look to express a great version of subtle luxury. If you look at the clothes, you can see the defined tailoring and good craftsmanship. The collection looks classy and looks expensive, but not with the typical features of the brand looks. These are beautiful dresses that you can wear season after season and look stunning but hidden and not intrusive.

Jeremy Scott or Moschino? Colorful Fashion: Faux Fur and Alien Looks

Moschino and Jeremy Scott. Jeremy Scott and Moschino. For those who do not know the brand and the designer, it is not clear which connection lies between the two. The designer Jeremy Scott with his eponymous brand is also the creative director of the well-known high fahsion brand Moschino. His fashion is known for bright colors and wild combinations. Moschino and Jeremy Scott go well together, the designer has sportswear and streetstyle covered in his own brand, and Moschino includes chic and sleek women’s clothing. The brand Moschino is like Jeremy Scott no gaudy color too bad, with the inspiration in Pop Art and the motto “Fashion has to be fun”, the designer shows the latest autumn / winter fashion. Unknowing viewers may have wondered why the collections are similar or even almost seem somehow identical. However, he showed a more elegant version of clothes in the Moschino catwalk show. The cuts, presentation and idea behind the collections did not look alike except for the colors: bright and expressive pink, blue or neon colors could be seen. Some models on the Moschino catwalk had pink and blue colored skin.Like strange aliens but with the famous “Jacky Kennedy 50ties Look” hairstyles. In the videos you can admire the great clothes and bags and be inspired by the looks that are “out of this world”.

Modeling worldwide: USA to Europe and Asia

Nicole: Personality, high fashion, short hair, perfect mix!

Nicole’s new showreel from our CM videographer Robin! Clean, natural, just as she is. You will hear a lot more of her from summer 2018, with already signed contracts for Tokyo and more for mega cities like Milan and Paris. We look forward to the coming years! Today, we present you Nicole’s new showreel:

Nicole x Coming soon in Tokyo and Milan

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Application basics: Agencies, scouts and a checklist

From the basics to the first steps of your application at a modelling agency: how can you prepare yourself perfectly for the application at an agency? We will now have a look at how you can apply at an agency. As a model you always have to consider that bigger agencies Read more

Model measurements for catwalks and fashion shows

Fashion is always something special. Fashion lives on Being special! New fashion collections are regularly released by designers worldwide, every season. Not only major international fashion designers and retail chains are working. Even small fashion labels have to constantly present new designs and styles to their customers to gain their attention. So designers and fashion have to reinvent themselves time after time to stay interesting for consumers.

Shows in Milan, New York, Paris, Hong Kong and London

At the Fashion Weeks the new masterpieces are regularly presented. In Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter, people are always looking for new looks and trends. Almost all designers have one thing in common, they tailor their collections for tall, slender people as mentioned in every post to similar topics. The clothes are more elegant, fabrics unfold their full effect, everything looks more exclusive and high quality! Delicate figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it’s the majority of the industry.

Dimensions for fashion show

Fashion shows and fashion presentations are subject to an unwritten standard. For female models, a dress size of 34 (maximum 34/36) with a height of 177-180 (176-181) cm is considered ideal at the beginning of the career. Your hip should be under 91cm. Men’s models usually have a clothing size of 48 (max 50/52) with a height of 185-192 cm. A tip here for men’s models: At the beginning of the career you should pay attention as a male model on a younger look. If you look too masculine in your early years as a model, you’ll quickly get a chance on jobs in the fashion industry and on casting. That’s why you should always go to Castings with a shaved beard as a male model in the first years.

Measure yourself!

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

How to become a Model in Europe – Measurements and all Details

Paris, Milano, London. Europe has a lot to offer when it comes to modelling. Every good models goal is to model in Paris one day or to be on a Catwalk for Milan Fashion Week. Even cities like Istanbul have a lot to offer due to the company’s productions which takes place there.So models who live in Istanbul have the advantage to be nearby the client. But you have to have in mind that the jobs there are not as good paid as in other model hotspots.

If you want to become a Model in Europe, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Requierements for women in Europe:

  • Height: 174-180cm
  • Breast: 80-94 cm
  • Waist: 55-65 cm
  • Hips: 85-93 cm
  • Slim figure
  • You have to be a special type

Requierements for men in Europe:

  • Height: 186-190 cm
  • Slim to athletic figure

If you are ready to become a model, apply now!

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Competition! Advantages and Disadvantages for Models in Europe

Advantages of a Big Markets:

  1. Exposure You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real OPTION is to work in a big market.
  2. Opportunity This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

VogueGirl

Ein Beitrag geteilt von Kendall (@kendalljenner) am

Disadvantages of a Big Market:

  1. Competition Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

Fashion Model Agency Milan

Milan is one of the biggest hotspots in Europe to become a model but you have to known the reqirements in Milan to become a model are very strict. In Milan most agencies are looking for fashion models not for commercial Read more

How to become a Model in Milan

You want to run Milans runways and maybe turn modelling into a full-time job or even a career. Cocaine Models is the Modeling Agency which connects models, with diffrent magazines, advertising agencies, designers all over the world. We handle the adminstartive burden and ensure that the jobs run seamlessly. Read more

Models wanted: Milan

Milan! Beautiful streets, the ultimate italic charme but it is not only a hotspot for tourists it is also one of the biggest model hopspots in europe. We are always looking for new models in Milan. Our modelbookers and model managers ensure smooth workflows and first-class results before and behind the scenes. Thanks to fast response times, modern infrastructure, fast model selection, do not wait long for options. Read more

Now on Board – Inga and Hannah

We are proud to represent these beautiful New Faces we casted in December’16. Inga and Hannah are exited to start their model carrer in Germany. Read more

First View! Model New Faces January 2017

2017 is already running! We had a shooting of all our new faces, scouted on the last model casting here in our agency. We had seven models on one day! Thanks a lot to fashion photographer Oliver Rudolph for his experience to do this job. For more details about all of your model, please take a look at our modeling agency Read more

New York, Paris, London & Milan: Model will be abroad

If you want to make it to the top, you should have a goal as a model. You should work abroad sooner or later! Although you already have many options in Germany and already live in a large market for advertising and fashion, there are even larger jobs and campaigns abroad. You already know the “Big Four” from Fashion Weeks all over the world. For models abroad, there are still many more interesting markets. In Europe, for example, there are still Istanbul, Athens and Barcelona. In Asia, there are several well-known and emerging cities. As a model, you can work here in Seoul, in Tokyo, Hong Kong or hang next to Hong Kong, Gzenshen. As a model, the world is open to you.

International Modeln: Chand from Stockholm visiting Germany / Shooting Time

In our new small model docu we accompanied Chand in Germany for three days. Together with Oliver Rudolph Chand shoots for trueprodigy. The fire sells in over 35 countries! So that the looks in the new look book, the shop and the store elements are right, the label Chand from Stockholm flew in. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The requirement for the international career is a good modelbook and good measurements

While the fashion metropolises of the “Big Four” are more inclined to rely on the classic model dimensions, in cities like Istanbul, Athens or Hong Kong they also have more or less chances with a few centimeters. The sought-after types differ from country to country. In North America they are classic models but sexy guys are doing well too. In Europe, one also looks for classic models, much is produced by advertising but also with normal, everyday types. In Paris, London and Milan, there are also good opportunities for new faces when girls have the perfect size, plus long hair. Guys arrive here well, if they rather still carry the childlike and thus rather androgy than male act. In Asia you are looking for less classic models than sweet, cute, European guys.

How are the fees different worldwide?

There are extremely many jobs in the metropolises worldwide. The fees in the individual countries, including the commissions of the agencies, are extremely different. Of course you have the best salaries in American and European capitals like New York, Paris but also Hamburg and Berlin. There is less then in the southern European cities such as Athens and Istanbul but also in the Arab Emirates. Relatively little you get as a model in the Asian countries, where there are exceptions, such as Japan, South Korea and free trade zones such as Shanghai. Anyway, as a New Face you start far below, you run first shows, you take part in many castings.

Casting! Casting! Casting! Production cities in southern Europe and Asia

Of course most of the models are automatically drawn to the “Big Four”. But many go for the Bookaufbau for a few months in cities that you first not with fashion and connects, but are a very own microcosm. These include cities such as Istanbul, Mumbai and Hong Kong. Here products are produced for the whole world. Not just fashion, but also electronics or toys. Many producers are interested in making photo shoots and video shoots on site. Here are the productions much cheaper. As a result, the teams are bigger, the shootings sets more elaborate.

Elephant, dinghy or dreamlike South Seas beaches? No problem! For your own bookbuilding these countries are a real Eldorado, because you directly get extremely many different jobs. There are also big brands that produce photos for dealers and buyers right here. So you can quickly reach international brands. What is the catch? Of course there is a catch, the payment. While you as a model in Germany already earn as New Faces four-figure amounts, here are only a few hundred euros. While German agencies strictly respect rights of use, a subsequent remuneration is often not so sure. The A & O is a big agency that has been working with the local agency for a long time and had good experiences.

Placement – Model agencies and jobs worldwide

At some point the moment will come when your model agent or modeling agency will talk to you about foreign and placement issues. In principle, there are two different forms of placement abroad.

Direct Booking – direct booking of the model for commercials and shootings

Direct bookings are the most pleasant form of collaboration for you as a model. Your mother agency recommends you to their partner agencies or one of the agencies would like to work with you. Through direct bookings, model agencies try to fill their portfolio perfectly, so they have new interesting models for their clients. In high-priced jobs, it is often no longer relevant where you come from. The travel expenses are taken over Europe-wide or also world-wide. That’s why agencies like to pick up good models for direct bookings. You are then just like in your mother agency in the model board of one or more agencies. Availability and option requests will always be forwarded directly to your parent agency. This does not change much for you. Also all updates of measures, picture and video material will be coordinated by your mother agency. With a little luck, you will quickly get your first bookings. Since these are “direct”, you will not have to go to a casting before, you will be booked and travel to the production site. However, it is much more profitable for you to give on the spot, for “On Stay”.

On Stay – Two to three months working abroad

The supreme discipline for models: Conquer the world! At On Stay, you’ll travel to a partner agency for sixty to ninety days as a model. Especially at the beginning you live in Model-WGs and you are on countless auditions every day. If you decide to take this step, it is clear to you that you want to fully concentrate on life as a model. A stay abroad must be planned in advance. In Germany, most models start after school before they start their studies. For models it is the ideal time to travel. You are in the stage of “Never Seen Before” and you are in the absolute prime of your life. If you take the chance now, you can make it as a model internationally.

On Stay Expiration – How to live during your stay

First of all, as a model, you must actively choose to try abroad. Active decision-making is important as you are involved with big agencies and clients at an early age. For example, if you say that you would like to go abroad, your agency will invest time in finding a good agency for you. Contracts are closed and maybe booked airline tickets. If you then have a few days in advance, it will not have a positive effect on your career as trust is lost. It is also important for you to have everything carefully considered in advance. You will be in a foreign land and live with strangers for sixty to ninety days. If you’re still young, talk to your parents about your plans right at the beginning. They have a lot of life experience and can always accompany you with good advice on your way. Besides, you always have a contact person in your agency from the beginning.

Many models ask me at the beginning, how does such an “on-stay” work? Do I cost the money? With a good modeling agency behind you, your stay abroad is as well planned as a package holiday. Weeks or even months before the trip contracts are closed. So you know very early, when you will travel, where you will live, who is your local contact and much more.

An On Stay will never cost you money as a model. Good agencies always work on the principle that you have no investment as a model. The partner agency abroad assumes all your costs in advance. These include the air tickets, the accommodation but also on-site services such as gyms, drivers or “pocket money”. In the end, the costs will be deducted from your earnings. If you end up with a negative amount, the agency will cover the costs. That’s what we call “minus balance”. You definitely gain experience, certainly visual material and it does not cost you a penny. Good modeling agencies invest in their models. If you are proposed for an on-stay, the agency will firmly believe in you and the success you could have abroad. Also, the local partner agency believes in your success, otherwise they would not invest time and money to fly you in for two to three months.

Yulffi: Bangkok, Munich, Cologne, Madrid to Tokyo

Yulffi is traveling a lot. Here he was after his Reebok campaign (Munich) for a stopover in Cologne for the shoot with our Janine, Lea and New Face Johnson. Coming back to Bangkok and with luck to Tokyo.

Guarantee Contract – guaranteed income and great jobs

Models who have made it far, many customers and an absolutely fantastic book will gradually get their first “Garantuee Contracts”. Then you even get a guaranteed minimum income from the agencies. They do that when you are so good at modeling that in theory you do not have to spend any more time abroad. Or, you travel so much that other agencies have to convince you to come to them. If you made it here, congratulations.

At some point you will only travel. Not for sixty to ninety days, but for days and weeks, from country to country, from production to production. At some point, your network has grown so much that your management completely takes over the administration of your time. You get constant inquiries and have to plan your life exactly for all trips.

If you have not had the question in your mind for a while, then maybe now.

How much does a successful model make?

As I said, at the beginning of your career, you will usually be doing small jobs for a relatively small fee. Models that manage it will definitely have the chance to make an incredible amount of money. Of course I can not name exact salaries, but I still want to give you an insight. In Germany, you’ll get fees for most shoots and shoots that are in the four-digit range. Some fall in the three-digit range, for example, for small labels that one finds sympathetic. Advertising commercials bring fast high four-digit, sometimes five-digit amounts. That depends on how many production days it is, in how many countries the advertisement is broadcast and in which media. For a large commercial, for example, for a luxury manufacturer, it can then be twenty to fifty thousand euros or US dollars. Although the borders are open at the top, some of them succeed at a very young age to much success such as supermodel Cara Delevingne or Beckham offspring Brooklyn Beckham. For his first Burberry campaign, he got a whopping $ 57,000, at age 19. It pays to travel, piece by piece: Berlin, Milan, Paris, New York.

Model werden: Modeln in Deutschland

  1. Deine erste Model Bewerbung
  2. Agentur Vorstellung - was du wissen musst!
  3. Das Vorstellungsgespräch in der Modelagentur
  4. Soziale Fähigkeiten, Kritische Fotografen und Kunden
  5. Modeln zwischen Schule, Studium, Freunden und Familie
  6. Männer Models
  7. Model Mappe
  8. Model werden - Kleingewerbe
  9. Haute Couture & Pret-a-Porter
  10. Topmodels vs New Faces
  11. Model werden im Ausland inkl. Model Doku

Top 10 Model Blogs you have to know

Since the importance of social Media rise so fast, a lot of Model use a blog for communicating with their fans. We searched and found the most stylish and informative Model-Blogs! You like to see more influencer? Read our ranking about 15 Best Fashion Bloggers in New York.

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Milan – Fashion Week

Milan Fashion Week, established in 1958 is organized by Camera Nazionale della Moda Italiana. Our modelling angency support models in Milan as well! NEXT DATES: Sep 21 – Sep 27 2016 and Feb22 – Feb28 2017
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Fashion shows at Fashion Week – The fashion capitals

Every big city has its own fashion week, in which various larger or smaller designers present their new fashion collections with models in staged shows. The first fashion week took place in New York City in the early 1940s. The former name of Fashion Week was “Press Week”. The audience at the fashion weeks of this world is different and ranges from buyers of big fashion chains to celebrities and fashion enthusiasts. The big fashion weeks take place, with the exception of twice a year. This allows designers to present their spring and summer collections, as well as their autumn and winter collections, to a wide audience and with great media effort. Among the world’s most influential fashion weeks are the so-called “Big Four”: New York, Paris, London and Milan.

Fashion Week – Start and course of fashion week

The fashion shows of well-known designers such as Marc Jacobs or Georgio Armani usually take 15 minutes, there are of course deviations. Every designer realizes his own visions with the fashion show. There is therefore no fixed sequence of the individual fashion shows. Most designers take a basic sequence for orientation. In every fashion show there is an opening model that is very important for the designer. The first impression of his fashion collections on the critical audience must be perfect. The models usually present several outfits and walk twice over the catwalk. There is a graduation model that is also of great importance to the designer. The highlight of the collection is intended to surprise and fascinate the audience at the end of the show. At the end of each fashion show the models run one after the other, together across the catwalk and show the audience their outfit once again.

Fashion Week New York – the “Who’s Who” of the fashion industry

Sitting in the front row of New York Fashion Week: A dream of many young girls! Whoever has made it here is an integral part of the fashion scene and belongs to the inner circle. Fashion Week in New York is one of the most exclusive and successful fashion weeks in the world. With this in mind, Fashion Week in the Big Apple opens Fashion Weeks every season as the first of the fashion capitals. While Bryant Park used to be the venue for the fashion shows, today the Lincoln Center is the fashion hot spot of New York Fashion Weeks. More than 50 main shows by well-known designers such as Marc Jacobs, Donna Karan, Tommy Hilfiger, Michael Kors or Ralph Lauren inspire the audience in the Lincoln Center. In addition to the big fashion shows, there are numerous smaller fashion shows in galleries or other exclusive locations in Manhattan. Models present the new women’s and men’s collections, while painting and female-models walk the catwalk together to some extent. The number of visitors to DES Fashion-Event is in six digits. Fashion editors and fashion bloggers are competing for the coveted spots next to the catwalk.

Michael Kors Show – New York Fashion-Week Fall 2015

Fashion-Week Paris – the cream of women’s fashion

In addition to the New York Fashion Week, Paris Fashion Week is also of great importance in the fashion scene. The Paris Fashion Week usually takes place last, after the fashion weeks of the other three fashion metropolises. The Fashion Week Paris programme includes more than 90 major fashion shows. Highlights include the fashion shows by Chanel, Dior and Alexander McQueen. The fashion collections of the designers exude a mysterious charm, a flair that makes Paris a very special fashion city. At the Fashion Week Pret-à-porter Fashion is presented for the most part. But even the popular haute couture is not missed out in Paris: at numerous evening events, fashion enthusiasts can watch the haute coutur shows. In Paris, haute couture, an upmarket art of tailoring, was born. Extravagant, high-quality, expensive and not suitable for everyday use. Fashion that is also interpreted as true art for outsiders. The haute couture elements of the fashion collections are the highlights of every designer. The development of haute couture was a triumph of fashion history and still shapes the fashion scene today. The idea for classic fashion shows as we know them today also originated in Paris. After an influential designer of the time, Mr. Charles Frederick Worth, opened several fashion houses in France, he began to have his collections presented by models. His vision: to present fashion in the best possible way. A marketing strategy that took off and became an achievement of the fashion industry.

Chanel Haute-Couture Show Fall-Winter 2015/ 16

Fashion Week London – famous and notorious

Fashion Weeks in London take place every year in February and September at the traditional and central Somerset House. The fashion shows are a highlight for London society. Fashion Week London is sponsored by Mercedes Benz and the well-known hairdressing chain Tony and Guy. During Fashion Week in London, trendy and exclusive fashion collections for men and women will be presented. Over 150 designers give their fashion collections a stage. Men don’t miss out in London: during the “London Collections Men” event, the new men’s fashion is presented. Following the London Fashion Weeks, the so-called “Fashion Weekend” takes place, which, unlike the Fashion Week, is open to the public and mainly serves retailers.

Fashion Week Milan – the city lives fashion

Italians can’t get enough of fashion. The Milan Fashion Week takes place four times a year. Milan is particularly well known for the fashion shows of its men’s collections. Milan is considered a fashion hot spot for men’s fashion. Every season the international fashion scene looks particularly to the men’s collections of the designers at Milan Fashion Week. The fashion shows for men’s collections take place in January and June. The women’s fashion is presented in February and September. Well-known designers such as Georgio Armani or Versace shape the fashion week in Milan.

Fashion Week Berlin – Fashion & Design in the capital

Although Berlin’s Fashion Week is not one of the “Big Four” of the fashion scene, it is also a fashion metropolis with a well-known and much-visited fashion week. Fashion Week in Berlin takes place in January and July. Collections from established designers such as Wolfgang Joop, Michael Michalsky or Hugo Boss as well as talented young designers and New Comers are presented on the catwalks. Mercedes-Benz sponsors Fashion Week Berlin. The fashion shows in Berlin are regarded as a springboard for the international success of young designers and are a colourful, fascinating spectacle every season. Fashion enthusiasts from all over Germany make a seasonal pilgrimage to Berlin, marvel at the fashion shows, discover new designers, find out about new trends and celebrate to the full.