International Models: Perfect model dimensions for elegance in advertising and presentation

Model Measurements & Body Size – The classic model career every up-and-coming model dreams of almost always depends exclusively on the model’s body size. There are only a few exceptions, perhaps one in a thousand, who made it anyway due to their special nature. Everybody knows supermodel Kate Moss. She combines everything: a special look, a special charisma and she is always extremely committed to her work. In addition, she leads a very interesting private life for the media and thus also the right story.

Why are model dimensions so crucial for jobs?

Why are measurements so important for models? You always have to imagine there are many models. No matter if a designer has his presentation in London, Paris, Hong Kong, Cape Town or also New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailor-made for the next season and are first shown to customers at fashion shows or in showrooms with a few sample pieces. These collection pieces are usually cut to a standard size, this standard size corresponds e.g. with High Fashion to a body size with female models of 178 cm and as a rule a confection size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body is not too well trained. What’s the matter with you? It makes it harder for normal men to identify with you. Male models should have a minimum size of 185 cm and a maximum size of 195 cm. When female models wear high heels, the biggest differences are not too extreme. At a fashion show then all models are about the same size and nothing distracts from the fashion has pieces.

The same applies of course to online shops, especially when it comes to the first pieces of a collection, standard sizes are issued. Whether it is clothing, size S or M (US), or standard size shoes from 36 to 38 (EU) for women and 42 or 43 (EU) for men.

Dimensions & Sizes at a glance: National and International

Before we go into detail, these are the general “standards” for 95% of all jobs. The closer you are to these dimensions, the better the conditions – apart from personality.

  • Women
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • men
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

Dimensions for models for advertising

If you only want to work in advertising, i.e. not in the field of high fashion fashion, the dimensions are no longer so decisive for you. Here women with a height of 170 cm can have success as well as with a height of 183 cm. Also for men models the measures are more flexible, advertisement does not require any more the “absolute ideal measures” and the figure can deviate also a little bit.

Prerequisites for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvaceous women in advertising. There is a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, i.e. Plus Size Models are women who have a clothing size of 38 or 40 (EU). Plus Size models can do a great job because more women can identify with them as they do with high fashion models. As a Plus Size Model you can therefore not only work for fashion customers, but also in advertising. That makes the job opportunities varied and so you can earn good money as a Plus Size Model in the industry. You want to be a Plus Size Model? Then send us your application!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring!

Curvy Models: Dimensions and fabrication

Curvy models in women with a clothing size between 42 and 44. Also the cup size is much bigger and can go up to a G-Cup. Curvy Models are as popular as Plus Size Models, as they are most appealing to the average woman. The average woman in Europe has a clothing size of 44, which means that even Curvy models with an average clothing size of 42 to 44 are only generally average. Also as Curvy Model we are very happy about your application in our model agency.

Camomille @Berlin Fashion Week: Video

Camille from Hamburg visited us at the Berlin Fashion Week and voila, a new video! Here you can find the first shoots of Camille!

People Models

The last part of the model’s section revolves around those who have very special traits. Extremely wild hair, tattoos, best agers and many more. As a people model you work mainly in the advertising sector, whether it is for a muesli commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. You have a special gap in your teeth, a lot of curls or a conspicuous and striking nose. If you want to work as a people model, you should not apply in a model agency but in a special people agency. What’s the difference? People agencies also work in advertising, the only thing they serve less is the field of fashion. But as a People Mode you can also get jobs in advertising, for online shops or even classic advertising materials such as image brochures and catalogs.

Model dimensions are as varied as the job itself. There is a suitable agency for every area.

Convert dimensions: UK, USA, EU

All important measurements for the USA, UK and Europe including hips, waist and chest for female and male photo models.

Dimensions for female models

Everything important from breast to bottom and clothing worldwide.

Size XXS XS S M L XL XXL
IT 36 38 40 42 44 46 48
UK 4 6 8 10 12 14 16
US 2 4 6 8 10 12 14
Bust 79cm 83cm 87cm 91cm 95cm 99cm 103cm
31″ 32.5″ 34.25″ 35.75″ 37.25″ 39″ 40.5″
Natural Waist 60.5cm 64.5cm 68.5cm 72.5cm 76.5cm 80.5cm 84.5cm
23.75″ 25.25″ 27″ 28.5″ 30″ 31.5″ 33.25″
Low Waist 77cm 81cm 85cm 89cm 93cm 97cm 101cm
30.25″ 31.75″ 33.5″ 35″ 36.5″ 38″ 39.75″
Hip 85.5cm 89.5cm 93.5cm 97.5cm 101.5cm 105.5cm 109.5cm
33.5″ 35.25″ 36.75″ 38.25″ 40″ 41.5″ 43″
Overarm 74cm 75.5cm 77cm 79.5cm 81cm 82.5cm 84cm
29″ 29.75″ 30.25″ 31.25″ 31.75″ 32.5″ 33″

Source: Belstaff

Measurements for male models

All the important data for men who want to be models.

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

In fact! Body size makes the difference in jobs for models

Every model agency is happy about such a diamond. For most people, however, the rule remains the same: Your modeling career is almost always decided on the basis of body size. When we go through applications in the agency, the first information displayed is not name or your residence, first we see the height. Of course, we always take a look at the photos. But as a smaller model you always need the special, international look or a finished model folder. For international customers, the body and clothing size of the models is particularly important. But first we look at what a typical customer from Germany attaches importance to in his inquiry.

Basically, the following specifications are usually given by the customer for the model agency:

  1. body size of the model (80% of the requests)
  2. Model’s clothing size (70% of requests)
  3. Looks of the model (hair length, hair color, skin tone, etc. to 65% of inquiries)
  4. Recognition value (only 10% of the requests)

Elegant presentation of fashion requires slim bodies

Elegance – In order for products to be presented elegantly, the figure of the model is crucial for fashion designers and their agencies. The proportions of the model must be right so that the overall presentation is right. Whether fashion show, advertising poster or commercial. Clothing looks much more elegant on slim bodies. We all know the famous “dream measurements” of 90-60-90 (hip/waist/breast). These three measures are considered ideal if they are in proportion to the body size.

As a high fashion model in Milan or Paris this is often too much. Your hip may be New Face gladly still narrower, also the chest. An 87-58-82 (H/T/B) has a good chance at casting in the fashion capitals.

Small models have less chances of getting big jobs

You don’t stand a chance as a woman at castings in fashion cities under 175cm. If you are smaller than 175 cm, you will unfortunately have no chance in the castings of the big designers. For online shops, labels and advertising in the national market, you still have the chance to get jobs, so it’s worth it, even as a smaller model, if you pay attention to your proportions. For example, if a product is presented by a person, not a group, body size is much less important. If the proportions are right and you have less than 90-60-90 at less than 175cm, the overall picture is right. However, PR and advertising agencies know that you tend to be less booked as a smaller model, so the fees are slightly lower. The sooner you are a model the scheme is: big and attractive, the easier it is for you.

Over 181cm it becomes again more difficult as a woman. Just as there are limits at the bottom, there are also limits at the top. Female models over 181 cm have it again more difficult. For one thing, you’re bigger than your colleagues. But you are also often taller than your male colleagues. With high heels you are as tall as most boys with 187 cm. Even on the catwalk. The fashion collections are only produced in one size for the first presentation. Mostly for dress size 34 (max. 34/36) at 175-179cm. Designers, teams and producers would have to change every single piece or book all models larger.

These are just two factors to describe why it becomes difficult to model successfully at a certain height. Nevertheless, you have good chances in the national advertising markets, for example in people agencies. They often have jobs very similar to model agencies: commercials, fairs & co. In every big city there are people agencies.

Advertising effect of elegance for brands of all kinds

In the international fashion industry, the rules are much stricter, as mentioned earlier. Instead of 90-60-90 it can be 87-58-82. Fashion designers as well as agencies are looking for models to present their products as high as possible. The higher the quality and more exclusive the product is to the consumer in the commercial or from the poster, the easier it is to justify a high price for the product or service. Therefore, as a good model who can sell products through looks and poses, you can also earn a lot of money. Even for individual advertising campaigns, four and five-digit amounts are quickly possible for one-day advertising productions, even for “new faces”. Why does advertising need models for events, photos and videos? Read more here: Advertising and its function in marketing.

Expensive or cheap: fashion must be presented elegantly

Even cheaper labels always try to reach the level of high-priced labels in advertising. Whether exclusive, international label or fashion startup, the model must have a slim body so that the garments fall optimally, no wrinkles throw and fit perfectly. This applies to all fashion metropolises and models in New York, Paris, London and Milan.

Fashion is always something special. Fashion thrives on being special! New fashion collections are regularly launched by designers worldwide, every season. Not only major international fashion designers and retail chains work in this way. Even small fashion labels have to constantly present their customers with new designs and cuts to attract their attention. So designers and fashion have to reinvent themselves again and again in order to remain interesting for consumers.

Curvy Model: Supersize models become more and more popular

Never before have they been so in demand – Curvy Models. Personality instead of “ideal measures”. The curves of the 50’s and together with the still prevailing size 0 models bring the next development in the fashion world, the Curvy Model. It is important to note this: Curvy isn’t just lazy and fast food. Nutrition is the A&O of every model, because you don’t want to lose your sporty curves. The market for Curvys is growing steadily and is being sought everywhere.

Shows in Milan, New York, Paris, Hong Kong and London

The new masterpieces are regularly presented at the Fashion Weeks. Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter people are always looking for new looks and trends. Almost all designers have one thing in common: they tailor their collections for tall, slim people. The clothes fall more elegantly, fabrics unfold their full effect, everything looks more exclusive and higher quality! Gracile figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it is still the majority of the industry.

Fashion show dimensions

Fashion shows and fashion presentations are subject to an unwritten norm. For female models, a clothing size of 34 (max. 34/36) with a body size of 177-180 (176-181) cm is considered ideal at the beginning of their career. Your hip should be under 5 inches. For men models there is usually a clothing size of 48 (max. 50/52) with a body size of 185-192 cm. Here’s a tip for male models: At the beginning of your career, as a male model you should also pay attention to a younger look. If you already look too masculine in your first years as a model, you’ll quickly get a chance for jobs in the fashion industry and at castings. That’s why you as a male model should always go to castings with a shaved beard during the first years.

Model Casting Berlin – Video of the Agency Casting

Here a small insight into a model casting, here from Berlin in summer and in the highest club of Berlin, the House of Weekend.

Model Coaching Days – How our models learn

Here you can see one of our last Model Coaching Days (exclusively for our models).

Model Castings in February 2019: Berlin, Munich and Cologne – Become a Model!

You want to become a model? Take your chance for the Model Castings in February 2019 and meet our Head Scout in Berlin, Munich and Cologne. Three dates, three chances for models all over Germany. PS: The Hamburg Casting comes in March! If you want to apply now for Berlin, Munich or Cologne, you can find all information here! You can find the casting form directly under the casting description.

Casting schedule for Berlin, Munich and Cologne

The casting is as follows, first you have to send us online your most important data and two simple mobile phone photos. Our Head Model Scout looks through all applications daily and sends the invitations including the address data to the location. This time our Modelcasting takes place directly in the photo studio. So we can get to know you personally and also shoot the first Polaroids of you and make the first small model videos – the whole package! Those who make it into our exclusive card index will start a new life.

Ideally, you are 15 to 19 years old if you want to start as a new model and have time to go abroad right after school! Because our model agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in the metropolises like Tokyo, Paris, Milan but also London, Los Angeles and New York. With us you have a strong management in Germany and a springboard into the international modeling career. We accompany you! You can find the registration for the casting at the bottom of the page.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Application and acceptance: How to apply for the Live Casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos you take of yourself with your mobile phone in daylight. Please do a portrait and a full body picture. Please make sure that the pictures are taken in daylight so that you can be seen naturally. Speaking of naturalness, for your application photos please don’t wear make-up and leave any styling. Wear simple black jeans, plain shoes and a white top for the photos and casting. Nothing to distract you! Once again briefly summarized.

  • 2 mobile phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, Kaiser
  • Outfits, black jeans, plain shoes, white shirt

With these four points you can apply for our Modelcasting in Berlin, Munich and Cologne and with a little luck you will get an invitation from our Model Scout! Invitations are sent within 48 hours. In case of rejection, no message will be sent.

Aour casting application for the last casting: 22. February Cologne

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum dimensions for men and women

The requirements for models differ for male models and female models in their body size, why is that so? As you can read in our article about Pret-a-Porter and Haute Couture, fashion collections in particular are cut to size by designers. This allows uniform fashion shows to be held later, but also showrooms and photo shootings. Due to the identical dimensions it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm smaller than men. If you want to take off as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. A minimum size of 185 cm applies to men models in model agencies. Ideally, you shouldn’t be over 6’8″. At High Fashion Models the figure should be slim, so you have the best chances to work for international high fashion brands. You’re more flexible as a Curvy model. But the body size should be similar. Here once again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up at the casting, as well as at the photos for your application, plain clothing is the be-all and end-all! You should also do without makeup, your hair should be open. If you want to work for us in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and above all no dyed hair! That’s why come to the casting absolutely naturally.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her now about our model casting on 13 April in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we could find four new talents! They were already allowed to make the first showrooms. As a Berlin model you can go a long way, even if your measurements don’t suit the high fashion industry. Apart from high fashion, there is a lot of potential: catalogues, online shops, advertising and much more. Especially Plus Size Models are gradually conquering more market shares.

In advertising, they are much more authentic, since their dimensions resemble those of the average German woman. Did you know that the average woman in Germany is 44 in size? If you know a beautiful girl or a beautiful woman, tell her about us now!

You want to learn more? Then check out our blog: become a model.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

10+ fashion advertising agencies in Germany

There are advertising agencies like sand on the sea, but advertising agencies for fashion? As a casting agency we work with agencies all over Germany. Here, too, there are good contacts for fashion designers. Also in the agency sector there are experts and specialists for lifestyle topics and companies in Germany. Whether Berlin, Hamburg, Düsseldorf or Munich, there are good contacts in every city. Since we have many friends and customers who are always looking for a good fashion advertising agency, we have put together a small list of 10 advertising agencies from Germany. In the following list you will find the various media agencies that are primarily concerned with fashion.

Media agencies with fashion / fashion experience for marketing & design, Co.

Social Media Management. Content Management All technical terms for us: Finding the perfect advertising agency is therefore not always easy. Especially the imagination of the agency, regarding its own brand identity, plays a decisive role. Does my agency understand me? Concept, idea implementation, project management, reporting – all this is important for the success of an advertising campaign. Fashion, fashion, are special: a trend- and fashion-conscious target group, fast media, lots of information… and yet the campaign should be a success! The experience of the advertising agency in the fashion industry makes the decisive difference. Here are a few agency tips as a list:

+

Dreispinger Agency in Berlin

Kurfürstenstr. 33 in 10785 Berlin, Berlin

+

Out to Lunch Düsseldorf

Luegallee 57, 40545 Düsseldorf, North Rhine-Westphalia

+

Forte advertising agency Hamburg

Steckelhörn 11, 20457 Hamburg

+

Lukinski Advertising Agency

Hansaring 1 in 50670 Cologne, North Rhine-Westphalia

+

GoodMenGroup Media Agency Munich

Hofmannstraße 7B in 1379 Munich, Bavaria

+

bmh Advertising Hamburg

Michaelisstrasse 22 in 20459 Hamburg, Hamburg

+

Fashioncom Agency in Munich

Nymphenburger Strasse 84 in 80636 Munich, Bavaria

+

The perfect agency for Social Media, Marketing & Lifestyle

Today, information is faster than ever. Whether Facebook, Instagram, your own company website, the online shop for many customers: media are complex, especially for lifestyle & fashion companies. Advertising agencies today also deal with various sub-areas. Be it the conception at the beginning, the brand, the company, classical marketing or even new fields such as online and content marketing. A full-service agency is an investment, but it finally saves a lot of time and energy.

+

luck Berlin

Göhrener Straße 2, 10437 Berlin, Berlin

+

Social Media One

Speditionsstraße 15a in 40221 Düsseldorf, North Rhine-Westphalia

+

Gina Anders

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

Iconista Creative Network

Langenfelderstrasse 93, Old Cigarette Factory, 22769 Hamburg

+

Reingold

Bartholomäusstraße 26 in 90489 Nuremberg, Bavaria

+

The Fashion Network Group

Branch office Weidestraße 128 in 22083 Hamburg, Hamburg

+

Ofstone

Ismaniger Strasse 65, 81675 Munich, Bavaria

+

Two Agency

Löricker Strasse 1, 40547 Düsseldorf, North Rhine-Westphalia

+

Gina Anders – Advertising agency

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

58grad – Strategy and Communication

Montgelasstraße 8 81679 Munich, Bavaria

+

 

Overview of media and communication agencies for fashion

This small list of different advertising agencies is based on top search results and includes various media agencies for fashion and fashion on the Internet. More suggestions to the topic Mode Werbeagentur (Link) provides Google. Of course, there are also different specialists for different areas. We recommend to always respect the serious appearance of the respective agency. Further recommendations can also be found at the advertising agencies in Germany. Here you can find our services as Media agency.

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

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Fashion Photography – Fashion & Haute Couture

Since the turn of the millennium, the three top dogs Vogue, Vanity Fair and Harper’s Bazaar no longer dominate the field alone – today’s fashion photographer is increasingly working for independent magazines and has raised the artistic standards for his pictures. The boundaries between art and fashion photography are becoming blurred, while the previously rather uniformly commercial direction is becoming blurred. That’s what our fashion photographer Oliver Rudolph says about fashion photography then and now! You want to learn to take pictures yourself? Here you can find our book recommendation: Learn to take pictures.

Fashion photography today – trends, zeitgeist and high fashion

Even today, the profession is subject to the constant change of ideals and the development of fashion itself, which is why my job as a fashion photographer lives particularly from flexibility and adaptability, and also requires a lot of openness for new things and a feel for trends. Anyone who equates the profession of fashion photographer with the mere photographing of clothes is clearly subject to a socially widespread cliché. Even today it is important to sum up the dreams of a society, the spirit of the times and the personal desires of a decade, and to stage them consciously as a fashion photographer.

Fashion photography, especially haute couture, should not only be visually appealing and aesthetically inspiring, but should also encourage the viewer to participate and imitate and at best be one step ahead of its era. The representation of fashion merges here with the representation of an idea. In close cooperation, whether fashion advertising agency, art director or marketing agent – from Los Angeles to London. The result is ultimately the ultimate staging – not of the dress, but of the fashionably dressed personality.

Fashion photography back then – big idols & fashion magazines

The first fashion photographer Adolphe Braun to be regarded as such published the first “Fashion Magazine” in 1856: a book with 288 photographs of the Comtesse Virginial Oldoini, who was the first fashion model to present her robes there. Since photography was by no means suitable for the masses and reproduction was still in its infancy, not much happened in the following years until 1892, when the first fashion series was printed in La Mode Pratique.

Fashion photography took a step forward at the beginning of the 20th century with the “Harper’s Bazaar”, the “Vogue” and the “Vanity Fair”, which until then had had to resort to sketched drawings. You can find out who’s the trend today here: fashion magazines. More and more fashion sections are published, and at the same time the first photo studios for fashion photography are being set up in Europe’s metropolises. Thanks to these circumstances, fashion photography had become an art form until the 1930s.

Until then, everything had focused on European centres such as Berlin, Paris and Hamburg. During the Second World War, most fashion photographers relocated their creative centres to the USA, where the hottest fashion centre ever established itself: New York.

Changes, trends and zeitgeist influence photography

The next change is due to a generational change between photographers and models, which is why fashion photography developed into a younger, more dynamic field of art in the 1960s. A decade later, fetishism and pornography came to the fore, but during the 1980s this declined sharply again and photography now took place in aesthetic worlds and often in classical black-and-white.

Since the fall of communism, fashion photographers have also become more realistic in their expression. The “Heroine Look” is also developing into a subculture of its own, and fashion photographers such as David LaChapelle are promoting the glamorous style that is so popular today. At the end of the 90s, the field repeatedly took a step in the direction of more freedom of movement – and fashion photography finally became what it is today.

Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Male Model: How to become a model as a man?

How does a male model standout from the crowd? Sure thing: by the unique look and character! Customers are making their decision on whether buying or not buying based on the “special something” just like casting directors and advertising agencies, who decide which model gets booked. A great shape and symmetric face are requirements for well booked male models, who want to make it in the model business. At first it will be your look and it will be ideally younger, later more manly and athletic. As male model you should try to keep your younger look as long as you can. But in order to be successful and get booked a lot, you also have to make a positive appearance at your agency, at photo shoots, at casting or with your client. This can have different facets, like the spark in your eyes, edgy and unique facial expressions, or for example a little tooth gap, that makes your laugh so “special”.

Emotions are playing a vital role at photo shoots and commercial sets. If you are able to show emotions as model you are also able to show certain feelings towards the client, on the picture or in the video. Not only direct impressions but also indirect ones are making a male model successful. I will later tell you how you can affect your image as a male model by driving a sports car. It is important to the designers that their collections are being presented and convey the “certain feeling” for the customers.

Yes, “lifestyle” sells, as a lot of models are idols for customers. Male models have time to work out, travel a lot and eat healthy. With an increase of your fame, the selling of a “lifestyle” will become more important if you wish to work with high-end brands and international clients. This just shows how important it is for a model to develop an own individuality. Uniqueness is paying of within the course of your career. But you can also train a lot as male model. Certain walks, posing and a lot more. In every part of these subjects, there is something special for you. Your walk has to be very different to the women’s walk. Whilst they tend to walk sexy and move their hips, you have to walk more cool and stiff. Just one out of many differences. Pleasant charisma is the base of the modelling industry. A warm smile is also more important for male models than a six-pack.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

Media Agency: Advertising, Shooting and Social Media Marketing

Media agencies do not just design concepts, they implement all ideas, plans and strategies profitably. Media planning and production then covers all key audiences, channels and KPIs. This saves customers valuable time. Because many time-consuming agreements between the individual agencies fall through the comprehensive services of a full service media agency. They provide a complete media portfolio of their clients, with whom marketing can be well and efficiently operated by their own team or agency. It’s not just about the ideas, but also about the performance-oriented implementation of each campaign! The individual advertising concepts of the agencies are extremely individual. Understandable, since most products and brands are very individual. As well as their target groups, their needs and wishes. As a media agency you are always looking for a balancing act to gain the greatest possible success for your clients in the various areas. If you put all the individual strategies together, you have a comprehensive media concept for your own brand. A guideline that helps to grow steadily with traditional and new media.

It is not just about traditional media, but also about new media and new marketing strategies, such as online marketing and social media marketing. Here are extremely large open and hidden sales potential for companies and companies. Why? To date, new media are not used by all companies and brands. There is still “first mover” in social media marketing.

Already knew? We produce small clips for us as well as social media content for our customers, for example Youtube Unboxings for one of the largest shoe retailers in Europe. Here are a few examples from our own portfolio. Later, we also show a best practice of our customers.

Target group knowledge and authentic brands in the new marketing

Authentic, honest! Anyone who shows authentic content, including social content, will win new customers for their brand and their product range. For every company a great opportunity for sustainable, digital success. Media agencies therefore take a focused look at the target groups in new media, where we are currently bringing out the greatest potential. Good planning pays off in the sale and promotion of new products, collections and services.

Social Media Marketing: Advertising on Instagram, Youtube & Co.

In social networks, people today receive much of their daily information. In particular, social networks have always gained in their presence and in their relevance in society. Facebook, Youtube and Instagram have become indispensable today. In all countries, whether it is the western world, the Far East or even individual regions and countries in Europe. People all over the world are logged into social networks. Anyone who is present as a brand or company in social networks, can spread his messages with a long reach. Also, the possibility of viral information dissemination is much higher on social networks than a traditional marketing campaign. In social networks, trends and new fashions spread over a few hours worldwide. Especially bloggers and influencers are here very active market participants, which is convincing for companies. Here we also work very closely with our in-house social media agency.

Advertising does not need a big set anymore, how to easily produce small social content, Deichmann shows.

The example also shows you how small social content can be linked to the big campaign.

Now in the trend at advertising agencies: Blogger and Influencer Marketing

Currently very popular are the two trend themes: Blogger and Influencer Marketing. Both areas are very new and there are few expert agencies. Now the first ones are looking for a comprehensive portfolio together. There are already some big players in the industry who specialize in Youtuber and Blogger. The particularly authentic form of presentation of the young loose on social networks attracts many other young people almost automatically. They become trendsetters and everything they do is copied 1 to 1 by the young people. So who placed his brand so sent social networks Instagram, saving a lot of budget for advertising.

As a full service media agency, of course, we are on the pulse of the times. In addition to models, we already represent a large portfolio of influencers and bloggers. With them, customers can play their advertising so targeted, as it would not be possible in the traditional channels for advertising. Added to this is the positive effect of the emotional connection to the influencer. Our media managers are on the go every day on social networks to find the new Instagram stars and Youtubers! The rise of bloggers is often very fast, as they are very young and relatively quickly regarded by many as idols. If a critical mass of fans or followers is exceeded, the range automatically builds up. In general, influencer marketing and social media marketing are about authenticity. Wherever you convince and your product advertises honestly, that is honestly perceived by the users, can educate high heels.

Best Practice Newsjacking: Influencer at the beginning of the career

6,000 views with the first video! Blogger Soraya Wanya’s first Youtube video with fashion agent Iva reached tens of thousands in just a short time! Who would be able to make it from a standstill at the age of 18? That is why advertising agencies in Germany pay much attention to young bloggers and influencers. She has made a special for the TV show “Germany’s Next Top Model” and so together with Iva quickly thousands and tens of thousands. News jacking or content marketing is a principle that takes up content that will happen in the future. The strategy reaches many, as it is often the first source of information on the new topic. Even social networks are happy about such content from bloggers.

Picture: Lukinski Werbeagentur / Aritcle: News Jacking und Content Marketing durch Influencer

Advertising costs and budgets for digital advertising campaigns

Calculating advertising costs for social media marketing is expensive in classic advertising campaigns. A specific advertising budget is spent by a company on a product, the analyzes then try to measure the successes. However, it is hard to come to a conclusion about how high the advertising investment was and how expensive each new or reactivated customer was. In social media advertising, measuring success is much easier and, above all, faster. In the media agency, everything is calculated exactly and at the end the measures are measured, for example, by means of the CPC (Costs Per Click). If the click cost is higher, more budget will be invested in the ad.

A / B testing for conversion and click optimization of advertisements

A / B Testinghelp the click optimization of advertisements. In order to have a good overview of the successes, the chances and of course the risks, A / B tests are conducted in good agencies. Here are different ads types, graphics and texts played in the advertisements against each other. Users will click more frequently and less frequently. The results of the test will help you tailor your ads to the buyers for a high CTR (conversion). In the end, only the most efficient ads will be promoted, while the less efficient ads will be turned off by the media agency. The free slots are then filled by new campaigns. In this way, we sustainably optimize the online sales of our customers and keep the media efficient and up-to-date.

Project management increases economic success

Of course, the entire administration and design costs a lot of planning time in the project management of a brand. That is why we, as a media agency, take on the entire project management for brands. As a brand, you can fully concentrate on the distribution of your products, while your media is always modern and unique! As an agency, we are not just ideas and consultants, we also make sure that their media always works and provides optimal performance on the various devices that are used by users today. It’s all about optimization, as well as design and usability. And yes, of course, search engine optimization plays a big role in our agency work. Our project managers and consultants are young and well educated. With it we guarantee always best and most modern results in the media work – for your marketing.

Production of commercials, photo shoots and social media content

It is also important to many of our customers that we not only “think through” the media, but also handle all media production. As a full service media agency, we have excellent photographers in our portfolio, we also handle video productions but also the post production of shootings and spots. Small commercials but also the previously described social media content that can be produced quickly and easily, even in large quantities. The advantage: With daily content you are up-to-date every day! As a production company, we are your partner when it comes to calculating costs and effort. How to organize, as described in the project management, shooting sets and team planning, so that nothing can go wrong on the day of production! We produce the content specifically tailored to the target group and also adapt all designs to the specific challenges of your target group. Your media will be perfectly attuned to your shoppers and they will always have new, unique and individual content that will delight users in the long run and turn them into true brand fans.

Here’s another example from our own portfolio to showcase the possibilities:

Conclusion on the topic of advertising agencies and media agencies

In relation to the traditional marketing methods of advertising agencies and media agencies, new media are a real paradise for brands and companies. You can still make big profits here because the competition is not as high as in the other industry. Just placing a billboard in the middle of Berlin is so costly that only big market players can afford it. Social media a really interesting field when it comes to their own advertising and marketing.

Contact

If you have any questions about possible strategies and concepts for your media development, please call us. We give you detailed advice and show you how you can advance your brand in the new media. We value ambition and punctuality. Together we achieve high quality results that convince your agency. The perfect choice of model – that’s our job! Read more about our media agency services in Germany and Europe here:

PictureSkyline © science photo – fotolia.com

Gosee! The job interview in the modeling agency

You did it and you were invited to an interview in the modeling agency? Excellent! Now it’s about making a first good impression! How you can optimally prepare for your first meeting, you will find out here.

How do you prepare for the job interview?

The first thing you should do is to find out more about the agency on the internet and to remember the most important points about the agency, such as locations, agency team and customer and model portfolio. Furthermore, you should put together a varied selection of your pictures and bring your book or a USB stick with your pictures to the performance date.

You want to become a model! The appearance in the agency

The first impression counts and a trained Booker eye misses nothing. Do yourself the favor and go to sleep on time the day before your performance date, because enough sleep will help you to present yourself in top form. You should also be neat and natural, just put on a light make-up and present yourself in a simple, body-contoured outfit, similar to the Polaroids. Another criterion for a successful appearance: Be in a good mood! A good look is half the battle, because the booker sees you with the same eyes as a potential customer. If you have bad manners and look rude or uninspired, this falls back to the agency. A booker will only include you in the agency portfolio if he can send you to a client with a clear conscience.

Flexibility is paramount for models at the beginning

For a modeling agency your motivation is a crucial criterion. Become aware of the following in advance: Do you want full-time modeling or is modeling for you more of a hobby or extra income? Big agencies will only work with you if you are flexible in terms of time and modeling is your priority. There is nothing more disagreeable for an agency than a model that does not have time to go to auditions or accept jobs. In addition, you should think about what your exact motivation is to model. Think about: Why do you want to model? What is important to you? Convince the modeler’s bookers of your motivation, your experience, your time flexibility and generally your benefits.

Process of the interview in the modeling agency

The procedure of the job interview in a modeling agency varies depending on the agency. Basically, you introduce yourself at the beginning, presenting your experiences, your motivation and your preferences. The booker looks at your footage with you and often gives you a direct, short feedback. Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. Last but not least, a booker can ask you to put your skills to the test, i. He wants to see a short posing or a short catwalk run of you.

Admission in the modeling agency – The call

After your personal performance date, it’s time to wait and see, because the agency will accept you in the rarest cases immediately. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it is recommended to send a short e-mail to the booker, in which you kindly ask if the agency has already made a decision regarding your inclusion in the model card index. This shows your strong will. Basically, you should then receive a commitment or commitment. If this is not the case, you have no choice but to wait and hope for the best. In no case should you write further e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

Model werden: Modeln in Deutschland

  1. Deine erste Model Bewerbung
  2. Agentur Vorstellung - was du wissen musst!
  3. Das Vorstellungsgespräch in der Modelagentur
  4. Soziale Fähigkeiten, Kritische Fotografen und Kunden
  5. Modeln zwischen Schule, Studium, Freunden und Familie
  6. Männer Models
  7. Model Mappe
  8. Model werden - Kleingewerbe
  9. Haute Couture & Pret-a-Porter
  10. Topmodels vs New Faces
  11. Model werden im Ausland inkl. Model Doku