1000 Follower on YouTube: Thank you guys! + Making Of Special

Yes! On Instagram we post new jobs every week, editorials in magazines but also our new faces are presented here on Instagram. On YouTube you can now find even more detailed backstage insights. Little interviews with our models, like Linn who was just on the catwalk in Milan for Dolce & Gabbana, Johanna is going to the USA soon and Jeremy Fragrance even breaks all Youtube records for his area. We also have an interesting video for those who want to become models: Insights into our model coachings but also backstage of shootings. All this, jobs, new faces and interesting stories of our models can be found on YouTube.

Special! How to do a commercial – Making Of

Many thanks to you! As a little special we have a mega Making Of for you from the new FOREO LUNA commercial with Korlan and Karen. How is a commercial created? Here you can see it live! You can find more exciting backstage videos on YouTube.

YouTube: Playlists, jobs and interviews

Commercials of our models

Foreo Luna – Power Your Beauty

Dailies – My new me

Pantene Pro-V – Hair Biology

Henkell – Create your own tradition

Opel – Quantansprung

Male Model: How to become a model as a man?

You want to be a model? We are looking for male models with character and charm. Our top priority: changeability. But what are the requirements? It is important to us that our female and male models feel comfortable in their bodies, because a healthy self-confidence is reflected in their charisma. Only those who live the job with joy and conviction can call up a corresponding performance. Self-confidence, reliability and the ability to easily slip into different roles are three important skills to assert yourself in the modeling industry. Our customers pay attention to an expressive face, convincing looks, a good posture and coordination. Our Cocaine Models team takes care of our models with intensive management and prepares them for jobs in a goal-oriented manner.

How do I become a male model? Successful modeling as a man!

Prerequisites as Model and Male Model: Character Strength, Fitness and Courage

Self-confidence, reliability and the ability to easily slip into different roles are three important skills to assert yourself in the modeling industry. Our customers are looking for an expressive face, convincing looks, good posture and coordination. Our Cocaine Models team takes care of our models with intensive management and prepares them for jobs in a goal-oriented manner: From fitting models for designers to fashion shows and photo shoots.

But first of all you have to actively decide for yourself to become a model. Because especially at the beginning it is a lot of work, e.g. building up your model portfolio, which also means that you have to have a lot of patience, because nobody becomes a star overnight.

International male model: Chand visiting Germany

In our new little Model Doku we accompanied Chand three days in Germany. Together with Oliver Rudolph Chand shoots for trueprodigy. The brand sells in over 35 countries! So that the looks in the new lookbook, the shop and the store elements are also right, the Chand label flew in from Stockholm. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The customer – what are the agencies and designers looking at?

It is particularly important to the designers that their collections are presented by models that give the end consumer that certain “feeling”. A targeted choice of model is therefore decisive for the statistically growing sales figures. This shows how important it is for a model to develop a certain individuality, in short: uniqueness pays off. This ability is innate, but can be additionally trained. We support our female and male models in this way, continue to pursue classic chic and underline their uniqueness.

Men model Sanja in international automobile commercial 2015/16

opel-astra-quantum-jumping-advertisement-sanja-speaker-actor-model

Model: Sanja | to the blog post: Advertising spot for Opel ‘Quantum Leap’ Making Of

werbespot-werbedreh-quantenspung-opel-astra-modelagentur-hubschrauber-backstage-filmkamera

Am Set mit Autos, Helikoptern & Co. | zum Blogbeitrag: Advertising spot for Opel ‘Quantum Leap’ Making Of

The Cocaine Models Concept: Classic AND Unique. We are broadly positioned with our model portfolio. Through our experience in the agency sector, we would like to make the media city of Cologne a German fashion metropolis next to Berlin. Our Booking Management stands for your success. In our model agency we work cross-media and thus achieve a large reach. Thanks to our well-developed railway network, we are quickly available on site for half of Europe. A good basis for a stable future in the Made sector.

What does a man model have to know?

A sympathetic charisma is the be-all and end-all in the model business. A nice smile is also more important for male models than the washboard stomach. Solarium tanned skin is an absolute No Go! A big advantage of male models: They can work longer in the model business than female models. On the other hand, they are paid less than women.

Check list for male models:

  • Changeability: You must also be able to look younger than you actually are. In Germany, male types are more in demand, but “young boys” are particularly successful abroad, especially in France or Italy.
  • Optimum starting age: between 16 and 18 years of age
  • Development ability: You need to develop a sense of styling and your ability to perform properly constantly
  • Under 1,80 male models have hardly a chance, because they are not versatile applicable
  • Sporty physique is good
  • Striking facial features
  • On application photos: type of man must be recognizable, a smile is advantageous

The Model Guru: Lutz Marquardt in an interview about modeling & Personality

In an interview with Lutz Marquardt you can see what a model needs to know! It’s not all about good looks. Emotions, gestures and a changeable personality are the basis for successful models! Interview by Soraya / FIV Magazine.

Become a model – Apply in our agency

Our model agency is looking for female as well as male models. Our model agency exists since 2015 in Cologne. We have many years of agency experience and have our own agency office with a shooting studio in the Mediapark in Cologne. We are not just an ordinary model agency, but we take over the entire administration for our clients, from booking to completion. But that’s not all: With interesting lifestyle and fashion blogs of our models, we offer a great alternative to the classic model agency offer. We work with professional and experienced models, but also promote new talents. Our selection of New Faces is large and constantly growing. We have a large offer for our customers for their next catwalk or future campaigns, our team finds the optimal staffing.

Modeling – How to apply

If you are interested in the fashion industry and like to move in front of the camera, these are two good prerequisites for a model application with us. Experience in the model area is an advantage, but not a must. You should also meet these criteria to start a successful modeling career with Cocaine Models:

  • Minimum size: female: 174 cm, male: 184 cm
  • Figure: Slim, athletic, long legs
  • Face: symmetrical, higher cheekbones, nice profile

Model application for men

Application with Polaroid images: One portrait photo (face) and one full body photo.

On the Polaroids you should be seen in a natural look: Natural light, no make-up, plain clothes. As soon as we have checked your application and find you interesting, we will get in touch with you by e-mail or telephone. We invite you to a short introduction in our agency.

The interview in the agency

Please think in advance about your experience, your goals with us, mobility, availability times and hobbies & skills. In our agency we take your measurements again personally and do a small test shooting. For this, you should appear clean, that is, in plain, body-hugging clothes, a white T-shirt, black trousers, skin-colored underwear. The female model applicants should also not forget bikinis and high heels. Besides female models we are also always looking for male models. Read more here: Model Application.

Measurements for male models

All the important data for men who want to be models:

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

If you meet these criteria, nothing stands in the way of a successful modeling career.

You can start a career as a male model in our Cocaine Models agency in Cologne. We are looking for types with different facets, male and muscular types as well as slim, young men. Our team not only works throughout Germany, but also internationally. We are looking forward to your application as a male model. You got your agency appointment? Read here all about your first Agency Casting.

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!

The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model – Handwritten over many months, with detailed research, simple steps and many insider tips for models! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and its special features. As a model, especially as a young model, you have to pay attention to many details at the beginning of your career. What do you mean, you don’t know? Who accepts the wrong jobs, does not find the right agency or builds up his buck in the wrong direction, can quickly build up a bigger career. Models also have only a few years to reach the important steps. The better prepared you are as New Face for this time, the easier it will be for you to gain a foothold in the industry and earn money as a model. In the Model Book you will therefore learn chapter by chapter and step by step how to prepare yourself for the start of your modeling career.

The Model Book: Overview of models

In the first chapter you will learn all about the indispensable mental strengths of a model. What requirements do you have to meet, quite apart from the often perfect measurements, in order to convince as a model at photo shootings and advertising video shootings?

Self-confidence and organization: The A&O for models

For you, the most important thing here is your own self-confidence, four personal initiatives and self-organisation. As a model, you will be sent on journeys at an early age. Sei is at the age of 15 years in the next big city, by plane from Frankfurt to Hamburg or just a few months and years later across Europe and the world. As a model, especially in the high fashion world and in skin couture, the international path is always open. If you take your chances early enough and I prepare perfectly for them myself, you can go far. Quite different from television, real top models are less about the story, drama and self-production. For models it’s about absolute willpower and belief in yourself (yourself!). As you will learn in the next chapters of the book, as a model you will have to face many exams! Absolute trust is an absolute priority for your modeling agent and your modeling agency.

The perfect model agency for New Faces

Mother agencies, model agencies, fashion agents, boutique agencies and bookers – What?!

Before it goes to the big topic of model castings, the first showrooms and jobs, the book deals with the search for the perfect agency. Each model agency has its own portfolio and clientele. Often model agencies are very specialized in a certain area (advertising, high fashion, etc.). Also the size of agencies is different. There are some Modelbookers who hardly know anybody, but who have the best contacts and only work with 5-15 models. There are small agencies, large agencies with hundreds of employees and huge international model agencies such as IMG or ELITE.

In general, you can distinguish model agencies like this: There are international agencies, national agencies and regional model agencies. The more international a model agency is, the stricter are the requirements for your measurements, but also the higher are the requirements to be accepted as a model by this model agency (experience, pictures, etc.). With national agencies, advertising (supermarkets, insurance companies, etc.) is very often the issue, here it is not too important to have a perfect figure, with perfect proportions and exact body size. The measures in national markets therefore differ from those of the international standard. For models who work in regional areas, the dimensions count even less. This is often about smaller jobs and smaller fairs (hostess). As an international high fashion model, you naturally want to join the big brands, but of course you have to prepare yourself perfectly!

Serious model agencies: agency search and model application

In order to find the best agency for you and your requirements, you will learn in the book what a perfect model agency application looks like and how to find the best model agency for you! Many questions are also answered here, for example, whether you need a lot of photo material for your application The simple answer is: No, you just need Polaroids. The Model Scouts in agencies have a very trained view and can recognize by their experience of many years, already by simple Polaroids whether you have potential for the agency or not. Polaroids are super simple photos with the smartphone, in daylight. That’s it. If you want to know how to make perfect Polaroids for your application, read more here: Become a model. For your application you don’t need a long cover letter or to describe how motivated you are! There’s just a little bit of key information. These are usually your name, your place of residence, your contact details and three to four photos. You also write down your measurements: your body size, hips, waist, bottom and shoe size.

Your model folder: The best photos for castings & jobs

Once you have found the perfect model agency for you, you can start with the first test shootings with photographers! Of course your model agency will help you a lot to get only the best photographers. Your agency will also see to it that you get a wide range of material for your model portfolio. Many make the mistake of focusing purely on “fashion photos”. Especially when there’s no agency in the background to advise you as a model. My tip: As a model you should always make sure that your model portfolio is as multi-faceted as possible. Not every customer can directly imagine what one can make of you as a guy. The photos help the customer to make his decision. The more extensive your photo portfolio is in the model folder, the more likely it is that customers will be able to make bookings.

Someday your book will be so full, you’ll be spoilt for choice. Which photo do I put in the folder, which one not? With professional models, the folder is so strong at some point that they are booked more and more often directly. Direct bookings are very good because you don’t have to attend a casting and are not in a pre-selection. You don’t have to keep days off (“Option”), you will be booked directly by the customer for an appointment!

Test shootings with photographers: build up model portfolio and win jobs

So that you can build up your model portfolio perfectly, you’ll also learn in the book how to get your own test shoots (also called TFP shoots in Germany) from photographers. As a modeling agent, I have to deal with test shootings for our models on a daily basis, so here are a few valuable tips on how you should ideally write to photographers. What’s the matter with you? With the right cover letter, your chances of getting good test shoots will increase. There are some little tricks I’ll tell you in the book. In principle, it can be said that you should briefly deal with the photographer instead of “just” writing to him or her. You should also create a suitable moodboard. The more interesting the shooting is for the photographer of your choice, the more time-saving the shooting is, the higher is your chance for the test shooting! So take a good look at what the photographer has already done and what not.

You shouldn’t do too much with the test shoot, though. If I post a new photographer on Facebook and Instagram every day, your market value may drop quickly. Why should a big customer still pay a lot of money if “every” photographer is allowed to photograph you for free? With a professional modeling agency behind you, you will of course get direct tips and the best contacts so that you are as exclusive as possible!

If you take care of yourself and his portfolio, you should make sure that you want the photographer to expand your portfolio. If you already have five photo series with “Fashion”, maybe you should try something new! To help you do this, you’ll get all the tips you need to write the perfect letter to photographers.

Jobs, Jobs, Jobs: Welcome to the Model World

Daily business. We did it! You have prepared yourself well for being a model, written a good application, found a serious agency, built up and expanded your model portfolio, you get the first castings and voila: The first jobs! The tasks are then very extensive and varied. Unlike normal office life, you don’t have to deal with the same tasks every day. You won’t be working every day either. Sometimes you have free time, sometimes you will travel, sometimes you are already one day earlier on site for the fitting. In between, many young models study, so you’ll soon have a full-time job! Especially when you go abroad.

First you will start your career with small jobs for online shootings, you will work on showrooms, maybe do some online shops and get your first commercials. When you’re ready, you’ll earn enough money to get to professional photographers and to bring your model portfolio to an even higher level with new photo series from top photographers! With new photos you will get better jobs again. At some point it will be time and if your model portfolio is full enough, your agency can also suggest you for abroad in its partner agencies. So even as a young model you can quickly get to the international metropolises, Milan, Paris and New York. Many models now also go to Asia, Shanghai and Hong Kong. But some also go to large production facilities such as Istanbul. But the Big Four remain the dream of all models: London, Paris, Milan and New York.

After the job: healthy life and beauty

A model’s job is really exhausting! So there is another chapter that deals only with how you eat healthily and how you live healthily. You will also get great beauty tips on how to take care of yourself, your skin and your hair even during strenuous jobs and many days of travel. You have many shootings, many appointments and often don’t find the time to cook something fresh for yourself. Then you have to go on to the next shooting and maybe you still have overtime. After eleven hours of shooting and “smiling”, you are absolutely knocked out back to the hotel. You’ll find the best tips on how to keep fit anyway in the book! The book not only shows you how to become a model and what you will experience as a model, you also get practical tips for the time after the jobs.

After you can keep yourself fit in the hard everyday life of a model and eat a healthy diet, we go one step further: Networking! When you’re out and about at fashion shows or photo shoots, there are often people with a taste for fashion. Therefore it is good and important if you know a little about the absolute basics. Small talk is always important! Whether at the Fashion Week or in your model agency. Therefore, an entire chapter is devoted to the theme of fashion. Where does fashion come from, why does it actually exist? Is fashion just clothes or is fashion more? How do trends influence us? Who sets trends? It also deals with the two important parts of fashion: haute couture and pret-a-porter. Both fashion styles are very important for designers, as well as for models and the entire advertising industry and production behind fashion.

Fashion changes at any time. That’s why the Fashion Week in the fashion metropolises doesn’t just take place once a year. In Paris, Milan and New York there are more often big fashion events! “Spring/Summer”, “Autumn/Winter”, “Prefall”, “Fashion Week Mens”, and so on. New collections of fashion designers are constantly being presented. Meanwhile, backstage before, during and after the shows, you’ll be coming back to fashion again and again. So you know what it’s like to be a model in haute couture and pret-a-porter.
show the book in the chapter about trends and fashions!

Modeling abroad: Perfect dimensions, hard work and diligence

Now you have learned everything to make it in Germany as a model! For the best of the best it goes on now, abroad! Here you will get to know the big model world. At first quite small, with other models in a large model WG. Later, when you have convinced the first agencies of yourself and are booked again for the following season, also get to know new agencies and your schedule gets fuller and fuller, you have done it. Now you can get to know the world, travel and meet interesting people on jobs every day. This is the dream of all young models. Everybody wants to go to the big media circus when they say “I want to be a top model!”

The way there is long and as described in chapter 1, success is mainly connected with the mental power of a model. You have to be true to yourself, you have to believe in yourself! Not just for a few weeks, but for years. Even the biggest top models in the world and supermodels of Victoria’s Secret shows have taken a few years to really succeed and become famous. They started very early, were partly discovered very early by scouts and worked their way up for years, first beside school, then full time, to the “superstars” they are today for many.

The Model Book for everyone: The Model Book

Not every model will follow the path of high fashion and international advertising. The book also gives models on national markets a very informative insight, so that you as a “commercial” model can also take a lot of important things with you. You will learn a lot about the agency search, how to set up and expand your modelbook, how to find the perfect photographers, what jobs to expect and what opportunities you have to make a career as a model! I wrote the book for several months and met interesting people for it, as well as fashion photographer Oliver Rudolph. Part of the work was also created in collaboration with Michelle Hamacher. I thank you very much and look forward to further cooperation! With this book we give young, new models a realistic insight into the fashion industry and wish each one of you much success and the very best for your individual way!

Book Recommendations from Models

Agency recommendations

In the new edition you will not only find all topics but also more than fifty recommendations for model agencies in Hamburg, Berlin, Cologne/Düsseldorf and Munich.

Author: Stephan M. Czaja, owner and model agent at CM

After many publications about media, THE MODEL BOOK is my first work for models. It’s about being a model, but it’s also about your media coverage. Self-marketing takes up a large part, including the correct, first handling of media. In the model agency many questions reach us daily. The book is intended to give young models and new faces a good and optimal start, with good agencies and good jobs.

CM goes Fashion TV – Videos from Berlin, Paris, Stockholm, New York

Another new, mega deal! Cocaine Models goes Fashion TV. See our models worldwide on Fashion TV! Thanks to our in-house media production, we provide our models with a good model book (photos, videos, introduction, Polaroids, etc.) as quickly as possible. This also includes first-class fashion movies to see our models in motion, with facial expressions and emotions. Perfect for our customers!

All CM Videos now via TV, Smart TV, Notebook or via App – wow

Since July 1st our videos are now also officially on Fashion TV, making us one of the few model agencies worldwide, which makes the international channel, which runs in many trendy clubs or lounges, perfect! We are very pleased about the cooperation. As a result, American news portals are naturally also becoming more and more aware of our model agency, as here in the article by MSN about our international supermodel Chand visiting Germany (including interviews about models, jobs, sports, nutrition, and much more).

Chand on Fashion TV: Model Life

If you want all videos first, then follow our Modeling Agency on YouTube!

24/7 Live Stream of Fashion TV

Fashion TV: 24-hour fashion, supermodels and music

Fashion TV represents the world’s best haute couture brands. Gucci, Prada, Dior, Dolce & Gabbana but also Vogue, Elle or the Cosmopolitan publish their fashion videos here on FTV, sometimes even exclusively. Fashion TV can be received worldwide on TV devices but also streamed on your mobile phone via app or simply on your notebook.

The station runs at many hotspots worldwide, from chic and luxurious restaurants in the city centre to model agencies like ours. In Germany we are the very first model agency to be asked for. For us, this is an incredible confirmation after only three years. This is not only the second time that Bravo Magazine has voted us one of the top 10 model agencies in Germany this week, but we are also making good progress worldwide!

Working in Milan, Paris and New York

In September the new Placement & On Stay season for our young models starts. Placement means that you are represented by another agency, many of our models then fly to the respective cities for two months to be there to do castings but also to be quickly available for jobs, so On Stay! For many of our young girls this year for the first time they are going abroad to work after they have successfully completed high school or high school. Maybe you will soon see Lea, Luisa or Nicole worldwide on Fashion TV, with new great videos! If you want all videos first, then follow our Modeling Agency on YouTube!

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

Ein Beitrag geteilt von CHANEL (@chanelofficial) am

What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

#elliesaab #luxo? #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

20 Best Fashion Bloggers in New York – Trends, Outfits, Styling

Models and Influencer in New York need to know all trends as they happen! For most niches, blogging may be a dead art. Gone are the halcyon days when anyone with specialized knowledge, a willingness to put words to page, and a half-way decent set of coding could garner a modest, if self-sufficient, income. These days, with everyone and their mother writing a blog, most blogs are simply one part of a diverse portfolio to build one’s brand.Still, if you are looking for the latest trends in fashion from those in the know and on the streets, there is no better place to turn than a well curated fashion blog. Here you will find much inspiration as model for trends, outfits and styling in New York. More about the fashion world? Check out FIV fashion magazine.

Karen Blanchard – Coast to coast

This list has a host of bloggers from the other coast, but this one comes from across the pond. While Karen Blanchard has a cutting sense of fashion, she also takes delight in uncovering the hidden gems of small boutiques and alerting her fan base to their location. She is also a photographer and shares fashion tips related to photography.

More about > Karen Blanchard

Rachel Schwartzmann – Exclusivly on Tumblr

Rachel Schwartzman hosts her blog exclusively on Tumblr, once again showing the trend of moving away from traditionally web-hosted blogs to those hosted entirely on social media platforms. Her sense of fashion is entirely limitless when it comes to style. All but the rarest of niches will not be able to find something that appeals to their personal tastes.

More about > Rachel Schwartzmann

Kelly Framel – Blogging, DIY and tutorials

The Glamorai is Kelly Framel’s brainchild and an excellent example of what successful new media looks like. She blends the platforms of blogging, magazines, and DIY tutorials into a seamless stream of fashion and travel nuggets waiting to be unearthed. Based in New York, Framel also works as a multi-media creative director, so not only does she understand the subject, she sees it from both sides of the lens.

More about > Kelly Framel

Jazzi McGilbert – New York / Los Angeles

Jazzi McGilbert covers fashion in one of the broader senses of the concept. Not only does she offer advice for a multiplicity of styles, she does so from coast to coast. With a background interning or some of the biggest media platforms in the fashion industry, Jazzi draws on her experiences and observations from New York and Los Angeles, arguably two of the most influential fashion scenes in the world.

More about > Jazzi McGilbert

Nicole Alyse – She loves provocative styles

Nicole Alyse is all about making statements with her sense of fashion by wearing styles that are often provocative and will almost certainly get a reaction on the street. She has a preference for vintage and created a style she refers to as “gypsie vintage.” Her blog also covers food, travel, and other leisure topics.

More about > Nicole Alyse

Christina Caradona – Stylish, simple fashion

Christine Caradona often prefers simple, yet stylish fashion, but her exposure in the fashion scene is anything but simple. As part of the new, young fashionistas, Christine has built an impressive following on various social media outlets where she shares her real world sense of fashion with the public, though she does still maintain her original blog.

More about > Christina Caradona

Amy Marietta – Blog and brand

This blog has actually recently undergone an image transition as the editor, Amy Marietta, has achieved enough notoriety and expertise to push the brand by her name alone. This Los Angeles native is stationed in New York, bringing a hybrid sense of fashion that effortlessly blends the laid-back California style with the posh sophistication of New York. Aside from blogging, Marietta also writes for other professional outlets and designs her own clothing which are often featured on her blog.

More about > Amy Marietta

Jinna Yang – Styling directly from New York

Jinna Yang may have started out as a New York fashion blogger with a street style, but she has since parleyed that inauspicious origin into a vibrant career with many branching paths. Her original blog has since moved to Tumblr, as many hip bloggers are doing, but she also has a started a new website that covers her diverse interests ranging from travel to food to dreams and even homages to her father.

More about > Jinna Yang

Frances Kwon – Design and modern fashion

Frances Kwon may prefer a bit of a stripped down, simple style with her blog’s design, but the same cannot be said for her fashion sense. She covers almost every conceivable style that is worth mentioning in modern fashion. Whether you prefer a simple elegance or an over-the-top, in-your-face extravagance, she has you covered. She also offers tips on skin care—an issues with which she has personal experience.

More about > Frances Kwon

Christine Herr – New York fashionista

NYC Pretty could arguably be called Christine Herr’s “side gig” seeing as she is and has been the fashion editor of over a half-dozen magazines and periodicals, including Good Housekeeping and Life & Style Magazine. Of course, this New York fashionista does not limit herself to a small box and also offers advice for cooking, nutrition, and fitness.

More about > Christine Herr

Maria Gonzales – The fashion college student

Maria Gonzales is a fashion college student who shares her experiences and lessons learned online. Her sense of style generally favors the comfortable and perhaps a bit simple with touches of flair and a focal piece. Any aspiring fashionista would do well to read her blog and take notes.

More about > Maria Gonzales

Louise Delorito – Takeover on Tumblr, Facebook and Twitter

Louise Delorito started as your standard blogger, but she has seen the light of the coming social media takeover and moved most of her new work to those platforms, like Tumblr, Facebook, and Twitter. With her partner, Sam Duenas, Louise has taken the social media fashion scene by storm, with no boundaries when it comes to style—simply good taste.

More about > Louise Delorito

Tavi Gevinson – Personal and individual

Tavi Gevinson has done what more than a few fashion bloggers have failed to do: perfectly blend a personal, journal-style blog with a fashion blog. Starting when she was only thirteen, Tavi leans towards a more nostalgic sense of fashion often preferring to blend the styles of days gone by with modern motifs to create something truly original. Irreverent and a bit tongue-in-cheek, her work is nonetheless insightful and entertaining.

More about > Tavi Gevinson

Natalie Suarez – From Los Angeles to New York

Natalie Suarez is another Los Angeles transport that has made a home and name for herself in New York. There is something about mixing the two coastal cultures that creates a fabulous blend of style and entrepreneurial spirit. With experience as a model, Natalie is able to bridge the gap between the fashion world and fashion in the real world.

More about > Natalie Suarez

Leandra Medine – Worlds fashion

Leandra Meline has found a way to perfectly blend the serious and chic world of fashion with the silly and irreverent world of comedy. On her blog, she often focuses on fashion styles that women adore but men find underwhelming. She also covers broader topics of culture and the interpersonal dynamics between men and women.

More about > Leandra Medine

What about models on Instagram, Tumblr, Facebook …? Read our ranking: Model Blogs you have to know!

Alyssa Bossio – Lifestyle Blogger

Alyssa Bossio posts pictures from her everyday life and made it to over 1 million followers on Instagram. On her blog, she  focuses on fashion styles and healthy meals that women adore.

More about > Alyssa Bossio

Frances – Lifestyle Blogger

Frances posts pictures from her everyday life and already have a little fanbase on Instagram. On her blog, she  focuses on fashion styles and and make up tips.

More about > Frances on her Blog

Amy Nicole Marietta – Content Producer, Creative Director, Consultant and Stylist

Amy is everything in one, from content producer to style blogger. On her Channel you can see her in diffrent places. A lifestyle which is followed by 68 K people on Instagram.

More about > Amy

Christine – Stylists/Spokespersons/Fitness

Christine Bibbo is among the most sought-after stylists/spokespersons/fitness fanatic in New York City! She has a keen eye for details. She can always create looks that define the mood of the moment.

More about > Christine

Christina – The pro Selfie-taker

Christina is a model who currently lives in France but originally comes from New York. She posts edgy pictures on her Instagram Channel and Outfits/Moments on her Blog.

More about > Christina

Nicole Alyse – The pro Selfie-taker

icole is a fashion blogger based in New York. She focuses on fashion, vegan food, travel and lifestyle. She has been featured in print like Teen Vogue. She is a full time blogger and owns a Vintage Boutique.

More about > Nicole

Why are bloggers and influencer so successfull?

Bloggers have conquered the fashion world. Since the first 10 years ago on YouTube and the further development with Instagram about five years ago, the world of bloggers has changed dramatically. Before that, the first blogs were still websites, bloggers wrote daily or weekly about new outfit trends, make-up or styling tips. Thanks to the smartphones like the iPhone, good cameras and Instagram, you can constantly give new inspiration, without the need for elaborate texts. That’s what makes Instagram so popular! Whether it’s fashion tips for spring, summer, autumn or winter, styling tips for the evening or just a bit of entertainment from our favorite blogger in the stories.

First row in every fashion show: Fashion bloggers & Instagram Stars

Some bloggers reach over 100,000 people, some even millions, so they have an extremely important voice in terms of fashion and trends. Did you know that Vogue (Germany) reaches 120,000 people with each edition? Here’s how important Instagram has become for the fashion world. This has also changed fashion shows, today sit in the front row not necessarily celebrities and VIPs but especially young Instagram stars with their camera. They record the new collections, give an honest and immediate assessment and take their front directly and live on the shows.

New York designers swear by bloggers, and many bloggers are now releasing their own fashion collection, which they successfully market. It does not just have to be about fashion, other accessories work or perfume. Shirin David, one of the most famous German youtubers, sold her perfume completely after only three months. All without a big advertising budget, only through their followers. This shows how valuable bloggers are, even in self-marketing. More and more companies are working with you, not just fashion companies. More and more established companies as well as insurance or automotive companies are looking for bloggers to advance their own brand in a young target group.

How much do bloggers earn on Instagram, Youtube and online blogs?

The income of the bloggers differ in each case according to the network, that is, according to the complexity of the production, according to the frequency of the postings but also according to the private label, that is, the own fame. The better known a blogger is, the higher the likelihood that other bloggers or media such as magazines will take over their content. This, of course, gives the booking customer additional scatter effects and possible new customers.

An Instagram post brings about 10-15% of a YouTube video. But the Instagram photo is much easier produced. Anyone who has a written blog will also be paid by reach. Just like bloggers in social networks. For companies, Youtuber and written blogs are more interesting. On written blogs you can go to the left, these links then lead directly to the online shop and provide week after week for new sales. It’s the same with a Youtube video, the Youtube video is once successful, it once reaches many people in the coming weeks, months and sometimes even years. This makes YouTube and written blogs very interesting for customers. However, Instagram also has its market, in particular with regard to trends and the permanent presence of one’s own brand among a young target group. With 100,000 fans, you can already ask $ 1,000 per image, depending on the negotiation more or less. For a good YouTube placement, which means also permanently and not just a short moment, you pay as an advertising customer ever 7,000 to 10,000 $. Then there are not only the postings on Instagram, but also the stories. In addition, influencers or bloggers are often booked for events. A very simple example, a new fashion center opened or a new outlet center, but also restaurants, clubs and events are always hot on photos of bloggers.

You have recommendations and new, top bloggers for our list?

These girls have definitely made it! If you have any good suggestions or updates for our Blogger list, contact our editors.

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

Foodguide: The Best Burgers in New York City!

If you are a Burger lover and in New York, no matter if you want to eat luxury burgers or a classic hamburger, in our New York food guide Read more

Unusal: Top 3 Foodtrends from New York City!

New York City surprises us every day, not only in fashion, people or stories also with their extraordinary food styles and restaurants. Read more

Delicious: Best Steakhouses in New York City

If you are a Burger lover and in New York, no matter if you want to eat luxury burgers or a classic hamburger, in our New York food guide Read more

How to become a model at 13 years: Modeling kids

Become a model at the age of 13 – As you can read in our detailed article on the topic become a model at the age of 14, it is very important that you have time to model. As long as you are still in school, you are distracted by many other important things and cannot concentrate on modeling. Our recommendation as a model agency, patience! Try that you get good grades and that you are diligent in school. Because the more diligent you are and the better your grades are, the more freedom you get from your school when it comes to graduation. As a model you sometimes have to travel and spend a day or two on the road. During this time you can of course not go to school, so it is very important that you have a good relationship with your school and with your teachers.

Wait until you are 14, 15 or 16 years old

Wait another year and then you can send your first model application. Depending on how long your school lasts, you should only apply to an agency if your schooling does not last longer than 2 years.
We recommend: Wait until you are 14, better 15 or 16 years old!

Start anyway? Then here are some tips and addresses: Modelagency for Children

During these two years you can build your modelbook in peace with test shootings from professional photographers. Testshooting are important to make your portfolio as diverse as possible. Ideally, you can show different facets of yourself, so that customers can also imagine you in their clothes. At some point you will also do your first sport shooting, your first family shooting and your first fashion film.

With every single step you become more professional!

Since the setup takes a lot of time, however, you should think carefully about when you start in a Modelagentur. If you start early and then don’t have time or have to cancel often, it won’t be very positive for your model agent and he will prefer other models sooner or later. To prevent this from happening you should not go to a model agency until you are 14 or 15 years old and the school has successfully finished.

Model Application at CM – Tips & Help

We want you! Take your chance and apply now at Cocaine Models! Your chance to become one of the most renowned agencies in the market with international clients, friendly team and professional management for your modeling career. Start now: Model application.

What size do you need as a model?

The measures for models vary depending on whether it is a job in advertising or in fashion. When it comes to fashion, the fashion designers are much stricter, here fashion collections are cut to a certain size and you should ideally have this big one. For women this means a minimum size of 174cm, even better 177 or 178 cm. For men, the minimum size is 185cm, so on average they are ten centimeters taller than women.

Tip: Take measurements yourself

Here you see all important points on the body to take your measurements yourself. Make sure you wear as little clothing as possible when measuring and be honest with yourself when measuring! You can find more information about minimum measurements and proportions for models here:

Too small, too big, too sporty?

For high fashion and haute couture there are clear guidelines for models, especially for new faces. If you deviate from the measurements, you still have many chances in the commercial area. Commercial deals with everything that is “advertising”, from the online shop to TV and YouTube video.

New York: Best Designers in Town from Calvin Klein to Ralph Lauren

New York is one of the ultimate fashion metropolia worldwide. Fashion and Style are as diverse as the big apple itself, from urban street style to indie or high fashion Read more

Streetstyles and Fall Trends New York Fashion 17

New York City! The City that never sleeps and neither does Fashion. The Big Apple always bursts of inspiration for new things like food, bars, and fashion! If you need some impulse on what is fashionable the citizens of NYC are the influence you need! Read more

New York Fashion Week Guide, Story & Celebrities

New York Fashion Week is one of the events in the world of Fashion. It is counted to the four most important Fashion weeks next to Paris; London and Milan (the Big Four). If you want to be up to date within the fashion world and to know the trends that will be in the next seasons, you need to look at the New York Fashion Week. Here you have a quick guide what to know about the NYFW.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Story and Place – The Origins of Fashion Week

NYFW is held four times a year. Two times for women’s fashion in February (Fall/Winter fashion of the following season) and September (Spring/Summer fashion also of the following season). The other two times is for the men’s fashion in January/February and July. The first New York Fashion Week was in 1943 and was called Press Week. The name New York Fashion Week only became official in 1994. It is placed in the city and it has two official locations- in Midtown Manhattan the Moynihan Station and the Clarkson Square in SoHo. Sometimes designers choose their own locations in random parts of the city New York.

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 The Fashion Week Venue at Moynihan Station Manhattan, NYC.

Tickets for Designer Shows like Marc Jacobs, Michael Kors, Vera Wang

A lot of designers present their fashion to the stars, producers, and celebrities of the fashion business. There are more than over 60 head shows of the important designers like Marc Jacobs, Michael Kors, Vera Wang, Tory Burch, Anna Sui or Alexander Wang. To add to that there are a few of smaller events in locations like galleries happening for the circa 10.000 visitors of the Fashion Week. Even a few, not American designers present their new collections at the NYFW like Hugo Boss, Desigual, Lacoste and Marcel Ostertag to name some. Now you ask yourself who is allowed to watch these Shows an how do they get invitations or tickets? The official Brands send invites to Stars, Fashion Icons or people like Bloggers. For important Press contacts and fashion magazines you either get an invite or need to get an accreditation. Some shows are broadcasted online and you can watch them live while they are happening, so everyone gets to see a part of the official New York Fashion Week.

New York Fashion Week Spring/Summer 18

The New York Fashion Week for the Spring/Summer season 18 was from September the 7th to 14th, 2017. From Alexander Wang that got all his models in a big party bus to the designer duo of Nicholas K. that launched their new collection online on Instagram. Many well-known models presented the clothes of designers. Amongst other models like Kendall Jenner, Gigi, and Bella Hadid or Kaia Gerber that had her debut at the New York Fashion Week this year’s Fashion Week has had a lot more diversity. From more ethnicity to a bigger range of body sizes and forms New York Fashion Week Spring/Summer 18 gave a good example in which direction the variety of models should go.

Designers, Models & Celebrities

Alexander Wang and his #WANGFEST Party Bus Fashion Show

Alexander Wang had a Big Party Bus coming to the venue that he picked. The Show was on the street and models like Kaia Gerber and Kendall Jenner walked on the Street Runway out of the Party Bus. The Show gave a New York Party feeling with a collection that is made for Parties. Dresses and trousers in black or with sequins and all in all outfits that make you want to go and have a night out. Go and check out the video to the Show its vibe is awesome and the music makes the clothes and the models seem even more fierce.

Full Fashion Show of Alexander Wang Runway SS18

Fenty X Puma by Rihanna crazy Sand Dunes and Bike Runway Show

Fenty X Puma’s Show was simply great! Fenty X Puma by Rihanna showed a collection in a venue that was pretty crazy. They presented the new Collection from Rihanna for Puma in front of giant pink Sand dunes while motocross bikers jumped and did stunts in the arena. The line showed a mix of sporty with a hint of the biker vibe. Vibrant colors and edgy style bathing pieces were the eye catchers of the show. Models like Adriana Lima and Adwoa Aboah showed the pieces that were officially described as a collection of beach chic with motorsport sexy which is an absolutely fitting description.

Highlights of Fenty X Puma by Rihanna

 

Models and Celebrities from Adwoa Aboah to Kaia Gerber

Fashion events need models and without Celebrities that watch the shows it couldn’t be half as glamorous as it is. This Spring/Summer season known Models like Gigi Hadid & Bella Hadid walked for Designer Anna Sui or Kendall Jenner for Alexander Wang. Kaia Gerber had her Fashion Week Runway Debut at the age of only 16! Cindy Crawfords Daughter opened the Alexander Wang show with an amazing and strong walk and had a great start into her career of modeling. More Diversity was seen at this NY Fashion Week and a part of that was Adwoa Aboah. The model is seen recently in a lot of commercials and on the runway. She was a part of shows like Fenty X Puma and Marc Jacobs. Celebrity Kim Kardashian came to support her little sister Kendall Jenner also like David Beckham and Brooklyn Beckham came backstage and to the Show of Wife and Mother Victoria Beckhams SS18 show.

Kaia Gerber opening the Alexander Wang Show

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Kaia Gerber had the honor of opening the Alexander Wang Show and made her mark with a stunning performance in the Fashion World. She impressedthe world of Fashion with her 16 years.

Adwoa Aboah for Fenty X Puma

Adwoa Aboah walked for a few shows including Fenty X Puma by Rihanna and shared some Moments on Instagram and Snapchat of the experience.

Victoria Beckham with Son Brooklyn Beckham backstage at NYFW

If you want to see more about the designers, models and the entire New York Fashion Week event go head to the official Instagram of NYFW. They post all shows and beautiful pictures of it and always amazing shots of the collections.

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Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

Take your own measurements for agencies, castings and jobs

How can you take your own measurements and make snaps yourself? You will learn this within a few seconds. With regards to an application at an agency and looking for an agency it comes down to your self-assessment. The awareness, which agency you fit in as type. If you want to be in one of the top agencies in order to work internationally top measurements (as already mentioned) are a must. If these measurements vary too much and the proportions do not fit the agency you should not apply there. You save yourself and the model scout time. Just apply at agencies in which you fit in and where you have a chance of being accepted. Which models work with the agency? You will find out by looking at the model board. In the model board you will directly see which types of models the agency represents and which measurements they have. Once you have found the perfect agency for yourself you just need one more thing: perfect pictures.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Agency standards: Snaps + measurements for models

Many models are asking: “How many photo shoots do I have to do in order to apply at an agency?” The answer is simple: none. As a new face you don’t need any pictures for your application at an agency. Model scouts and agencies are very well trained in their job. Their eye is very sharp and they only need some natural snaps from you.

Polaroids are easy to take. No posing, no styling, no extras. What you can make of a model with stylists and make up artists, the agency knows. It is more important to them to get a natural impression of you when you apply. Polaroids are not only important for your application. These snaps will accompany you throughout your entire career. They are the most important factor for a booking. You need polaroids for your agency and future jobs. That is why I dedicate polaroids an entire chapter of this book. So you know what is important if you are taking your fist snaps. How should you take snaps for your application? We will go through this step by step.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest.

How to take your own polaroids?

Your first thought about snaps should always be: as simple as possible! For good snaps you only need your cell phone with a camera. Professional models usually take some snaps for the next job in their hotel room or even short clips for e-castings after a job or in breaks. This shows how “easy” and simple they are. Polaroids are clean pictures of your face and body showing different angles and facets, to give the agency an impression of you. You can take them yourself or with the help of a friend or your family.

Polaroids should be taken in front of a clean background with daylight, so that nothing can distract you. Try not to have any shade. This works very well if it is a bit overcast. No make up, simple clothes, tight like skinny jeans or leggings, and a clean top or t-shirt. Women should also wear high heels. One snap should also be taken in bikini or underwear. Same for men. So snaps in jeans and shirt, and underwear in order to show your figure. On one picture you should smile, and on the other you need a more clean expression. Very important: no over posing! The snaps should be simple and natural.

  1. Polaroids – in short:
  2. Light, clean background (ideal)
  3. Daylight, no shades (if possible)
  4. No make up
  5. Simple, tight clothing
  6. High heels for women
  7. Portrait and full body picture (also bikini/underwear)

Polaroids set: Be who you are!

A set is a recommendation. It is important though that you are shown in a natural way for the agency. From different angles and perspectives with daylight as you will see on the following pages. You should not pose too much on your polaroids. For the scout it is important to see you as natural as possible. Just imagine yourself standing in front of the scout life. You would also not pose then. Just be yourself, natural, look straight into the camera with a neutral expression. Modelling agencies will need following snaps from you:

  1. Snap of your face (front)
  2. Snap of your profile
  3. Full body snap (front)
  4. Full body snap (side)
  5. Full body snap back (to show the length of your hair)

If you are taking them with a friend you will not need more than twenty minutes. No styling no make up, just dark jeans with a white shirt (you have that in your closet for sure). Now you only need to take your measurements.

Taking measurements yourself

You have never taken measurements yourself before?

For your career up to date, measurements are just as important as polaroids. Your measurements are simply taken with a usual measuring tape. If you are unsure let somebody help you. Ideally, you only take your measurements in underwear, as they cannot be falsified in doing so. Every modelling agency needs four measurements form you: height, bust, waist and hips.
Height – stand tall with your back at a wall and mark the exact height. Fastest way would be with a friend and a book or cellphone and pencil. After you have marked the height, you only have to measure the distance to the floor.

Bust measurement

In order to take the measurement of your bust you need to put the measuring tape at the widest point and around your bust with tension. If you are wearing a bra, for the girls, take 1cm off the amount you measured (for a push up bra at least 2cm off).

Waist measurement

Measuring your waist is putting the measuring tape at the tiniest place and then around your waist.

Hips measurement

Again put your measuring tape at the widest point for your hip and then around your hip and back. Perfect modelling measurements for women are 90-60-90 (a reference).

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

Application basics: Agencies, scouts and a checklist

From the basics to the first steps of your application at a modelling agency: how can you prepare yourself perfectly for the application at an agency? We will now have a look at how you can apply at an agency. As a model you always have to consider that bigger agencies Read more

Become a model! Professionalism, good notes and self-confidence

Professionalism is the base for models as it is for celebrities or sport stars. The perception of others will define your value as a model in jobs and in your daily life. Professionalism means trust in ability, being on time and improving steadily. And as already said, professionalism Read more

Requirements of modeling: Height, age and measurement

Model Measurements & Body Size – The classic model career every up-and-coming model dreams of almost always depends exclusively on the model’s body size. There are only a few exceptions, perhaps one in a thousand, who made it anyway due to their special nature. Everybody knows supermodel Kate Moss. She combines everything: a special look, a special charisma and she is always extremely committed to her work. In addition, she leads a very interesting private life for the media and thus also the right story.

Why are model dimensions so crucial for jobs?

Why are measurements so important for models? You always have to imagine there are many models. No matter if a designer has his presentation in London, Paris, Hong Kong, Cape Town or also New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailor-made for the next season and are first shown to customers at fashion shows or in showrooms with a few sample pieces. These collection pieces are usually cut to a standard size, this standard size corresponds e.g. with High Fashion to a body size with female models of 178 cm and as a rule a confection size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body is not too well trained. What’s the matter with you? It makes it harder for normal men to identify with you. Male models should have a minimum size of 185 cm and a maximum size of 195 cm. When female models wear high heels, the biggest differences are not too extreme. At a fashion show then all models are about the same size and nothing distracts from the fashion has pieces.

The same applies of course to online shops, especially when it comes to the first pieces of a collection, standard sizes are issued. Whether it is clothing, size S or M (US), or standard size shoes from 36 to 38 (EU) for women and 42 or 43 (EU) for men.

Dimensions & Sizes at a glance: National and International

Before we go into detail, these are the general “standards” for 95% of all jobs. The closer you are to these dimensions, the better the conditions – apart from personality.

  • Women
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • men
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

Dimensions for models for advertising

If you only want to work in advertising, i.e. not in the field of high fashion fashion, the dimensions are no longer so decisive for you. Here women with a height of 170 cm can have success as well as with a height of 183 cm. Also for men models the measures are more flexible, advertisement does not require any more the “absolute ideal measures” and the figure can deviate also a little bit.

Prerequisites for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvaceous women in advertising. There is a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, i.e. Plus Size Models are women who have a clothing size of 38 or 40 (EU). Plus Size models can do a great job because more women can identify with them as they do with high fashion models. As a Plus Size Model you can therefore not only work for fashion customers, but also in advertising. That makes the job opportunities varied and so you can earn good money as a Plus Size Model in the industry. You want to be a Plus Size Model? Then send us your application!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring!

Curvy Models: Dimensions and fabrication

Curvy models in women with a clothing size between 42 and 44. Also the cup size is much bigger and can go up to a G-Cup. Curvy Models are as popular as Plus Size Models, as they are most appealing to the average woman. The average woman in Europe has a clothing size of 44, which means that even Curvy models with an average clothing size of 42 to 44 are only generally average. Also as Curvy Model we are very happy about your application in our model agency.

Camomille @Berlin Fashion Week: Video

Camille from Hamburg visited us at the Berlin Fashion Week and voila, a new video! Here you can find the first shoots of Camille!

People Models

The last part of the model’s section revolves around those who have very special traits. Extremely wild hair, tattoos, best agers and many more. As a people model you work mainly in the advertising sector, whether it is for a muesli commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. You have a special gap in your teeth, a lot of curls or a conspicuous and striking nose. If you want to work as a people model, you should not apply in a model agency but in a special people agency. What’s the difference? People agencies also work in advertising, the only thing they serve less is the field of fashion. But as a People Mode you can also get jobs in advertising, for online shops or even classic advertising materials such as image brochures and catalogs.

Model dimensions are as varied as the job itself. There is a suitable agency for every area.

Convert dimensions: UK, USA, EU

All important measurements for the USA, UK and Europe including hips, waist and chest for female and male photo models.

Dimensions for female models

Everything important from breast to bottom and clothing worldwide.

Size XXS XS S M L XL XXL
IT 36 38 40 42 44 46 48
UK 4 6 8 10 12 14 16
US 2 4 6 8 10 12 14
Bust 79cm 83cm 87cm 91cm 95cm 99cm 103cm
31″ 32.5″ 34.25″ 35.75″ 37.25″ 39″ 40.5″
Natural Waist 60.5cm 64.5cm 68.5cm 72.5cm 76.5cm 80.5cm 84.5cm
23.75″ 25.25″ 27″ 28.5″ 30″ 31.5″ 33.25″
Low Waist 77cm 81cm 85cm 89cm 93cm 97cm 101cm
30.25″ 31.75″ 33.5″ 35″ 36.5″ 38″ 39.75″
Hip 85.5cm 89.5cm 93.5cm 97.5cm 101.5cm 105.5cm 109.5cm
33.5″ 35.25″ 36.75″ 38.25″ 40″ 41.5″ 43″
Overarm 74cm 75.5cm 77cm 79.5cm 81cm 82.5cm 84cm
29″ 29.75″ 30.25″ 31.25″ 31.75″ 32.5″ 33″

Source: Belstaff

Measurements for male models

All the important data for men who want to be models.

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

Shoe sizes: EU, UK and US

Table by Asos.

UK SIZE EU SIZE US SIZE FOOT LENGTH (MM)
3 35.5 4 220
4 37 5 229
5 38 6 237
6 39 7 246
7 40.5 8 254
7.5 41 8.5 258
8 42 9 262
8.5 42.5 9.5 266
9 43 10 271
9.5 44 10.5 275
10 44.5 11 279
10.5 45 11.5 283
11 46 12 288
12 47 13 296
13 48 14 305
14 49.5 15 314

In fact! Body size makes the difference in jobs for models

Every model agency is happy about such a diamond. For most people, however, the rule remains the same: Your modeling career is almost always decided on the basis of body size. When we go through applications in the agency, the first information displayed is not name or your residence, first we see the height. Of course, we always take a look at the photos. But as a smaller model you always need the special, international look or a finished model folder. For international customers, the body and clothing size of the models is particularly important. But first we look at what a typical customer from Germany attaches importance to in his inquiry.

Basically, the following specifications are usually given by the customer for the model agency:

  1. body size of the model (80% of the requests)
  2. Model’s clothing size (70% of requests)
  3. Looks of the model (hair length, hair color, skin tone, etc. to 65% of inquiries)
  4. Recognition value (only 10% of the requests)

Elegant presentation of fashion requires slim bodies

Elegance – In order for products to be presented elegantly, the figure of the model is crucial for fashion designers and their agencies. The proportions of the model must be right so that the overall presentation is right. Whether fashion show, advertising poster or commercial. Clothing looks much more elegant on slim bodies. We all know the famous “dream measurements” of 90-60-90 (hip/waist/breast). These three measures are considered ideal if they are in proportion to the body size.

As a high fashion model in Milan or Paris this is often too much. Your hip may be New Face gladly still narrower, also the chest. An 87-58-82 (H/T/B) has a good chance at casting in the fashion capitals.

Small models have less chances of getting big jobs

You don’t stand a chance as a woman at castings in fashion cities under 175cm. If you are smaller than 175 cm, you will unfortunately have no chance in the castings of the big designers. For online shops, labels and advertising in the national market, you still have the chance to get jobs, so it’s worth it, even as a smaller model, if you pay attention to your proportions. For example, if a product is presented by a person, not a group, body size is much less important. If the proportions are right and you have less than 90-60-90 at less than 175cm, the overall picture is right. However, PR and advertising agencies know that you tend to be less booked as a smaller model, so the fees are slightly lower. The sooner you are a model the scheme is: big and attractive, the easier it is for you.

Over 181cm it becomes again more difficult as a woman. Just as there are limits at the bottom, there are also limits at the top. Female models over 181 cm have it again more difficult. For one thing, you’re bigger than your colleagues. But you are also often taller than your male colleagues. With high heels you are as tall as most boys with 187 cm. Even on the catwalk. The fashion collections are only produced in one size for the first presentation. Mostly for dress size 34 (max. 34/36) at 175-179cm. Designers, teams and producers would have to change every single piece or book all models larger.

These are just two factors to describe why it becomes difficult to model successfully at a certain height. Nevertheless, you have good chances in the national advertising markets, for example in people agencies. They often have jobs very similar to model agencies: commercials, fairs & co. In every big city there are people agencies.

Advertising effect of elegance for brands of all kinds

In the international fashion industry, the rules are much stricter, as mentioned earlier. Instead of 90-60-90 it can be 87-58-82. Fashion designers as well as agencies are looking for models to present their products as high as possible. The higher the quality and more exclusive the product is to the consumer in the commercial or from the poster, the easier it is to justify a high price for the product or service. Therefore, as a good model who can sell products through looks and poses, you can also earn a lot of money. Even for individual advertising campaigns, four and five-digit amounts are quickly possible for one-day advertising productions, even for “new faces”. Why does advertising need models for events, photos and videos? Read more here: Advertising and its function in marketing.

Expensive or cheap: fashion must be presented elegantly

Even cheaper labels always try to reach the level of high-priced labels in advertising. Whether exclusive, international label or fashion startup, the model must have a slim body so that the garments fall optimally, no wrinkles throw and fit perfectly. This applies to all fashion metropolises and models in New York, Paris, London and Milan.

Fashion is always something special. Fashion thrives on being special! New fashion collections are regularly launched by designers worldwide, every season. Not only major international fashion designers and retail chains work in this way. Even small fashion labels have to constantly present their customers with new designs and cuts to attract their attention. So designers and fashion have to reinvent themselves again and again in order to remain interesting for consumers.

Curvy Model: Supersize models become more and more popular

Never before have they been so in demand – Curvy Models. Personality instead of “ideal measures”. The curves of the 50’s and together with the still prevailing size 0 models bring the next development in the fashion world, the Curvy Model. It is important to note this: Curvy isn’t just lazy and fast food. Nutrition is the A&O of every model, because you don’t want to lose your sporty curves. The market for Curvys is growing steadily and is being sought everywhere.

Shows in Milan, New York, Paris, Hong Kong and London

The new masterpieces are regularly presented at the Fashion Weeks. Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter people are always looking for new looks and trends. Almost all designers have one thing in common: they tailor their collections for tall, slim people. The clothes fall more elegantly, fabrics unfold their full effect, everything looks more exclusive and higher quality! Gracile figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it is still the majority of the industry.

Fashion show dimensions

Fashion shows and fashion presentations are subject to an unwritten norm. For female models, a clothing size of 34 (max. 34/36) with a body size of 177-180 (176-181) cm is considered ideal at the beginning of their career. Your hip should be under 5 inches. For men models there is usually a clothing size of 48 (max. 50/52) with a body size of 185-192 cm. Here’s a tip for male models: At the beginning of your career, as a male model you should also pay attention to a younger look. If you already look too masculine in your first years as a model, you’ll quickly get a chance for jobs in the fashion industry and at castings. That’s why you as a male model should always go to castings with a shaved beard during the first years.

Model Casting Berlin – Video of the Agency Casting

Here a small insight into a model casting, here from Berlin in summer and in the highest club of Berlin, the House of Weekend.

Model Coaching Days – How our models learn

Here you can see one of our last Model Coaching Days (exclusively for our models).

Supermodels: More than a model

Guarantee of success? Yes. Whenever advertising agencies plan new campaigns and involve a big name they are also buying the trust of their fans. They profit not only from the model as a commercial face but also as an influencer. Campaigns double their range Read more

Modeling: Reality vs dream in New York, Paris and worldwide

It is the dream of many young girls, women, boys and men all over the world: to become a model! Living the glamorous life, wearing expensive designer clothes, travelling to the most beautiful places of the world, knowing important people and looking extremely beautiful.

Become a model: Who would not want that?

But a modelling career is so much more than just being “pretty”. As a model you are also a businesswoman or businessman. There will be a time when you will have to think about accounting, buyouts, travel expenses and organising your schedule as well. Of course there is a chapter for that, in which you will learn how to register as a self-employed model and how to do your accounting and taxes. But let’s get back to the basics again! As in any other profession, it is the same in modelling – ninety per cent work, and ten percent looks and talent. Luck? Well, the famous timing and luck will evolve from your commitment. The more you offer and work, the more you will get back from it. Nothing will just come by itself. Nobody was born as a model (we are excluding children and celebrities from this statement). In the end, modelling is a full-time job, hard work, requiring discipline and passion. At best, a portion of cleverness and being smart. But most of all, a great body and steady improvement. Between the dream of being a model and reality of being a model, there are many years of hard work, but you get the chance of adding glamour to your life!

Which requirements do you need to fulfill as a model?

Those are the questions, which I will answer in the first chapter of this book in a very detailed way. For you, it is important to know which agencies suit your requirements and where you will fit in. By choosing the right agency, you will be able to find the right clients for you with your book. On your way to becoming a model, it is mainly about your mental skills, body requirements, knowledge about the different modelling agencies, the perfect application, high quality images, castings, jobs, fashion and much more. Now you will learn how to properly assess yourself.

What do you have to be in order to be successful?

Inner strength and belief will be vital on your journey. As a model, it is important to be strong and self-confident, even though you had a long flight the day before and checked in late at your hotel last night. Tiredness, stress, time pressure? Nobody should notice all these things when you are at a casting.

Yes – modeling is a job that demands lots of commitment and self-confidence. Motivation and ambition will define you as model for clients and agencies. You have to be communicative, be able to organize all your appointments, take care of yourself (your look and body), be able to be versatile at photo shoots, timely flexible and be able to take last minute jobs. Your character is as important as your physical appearance – both will define your success.

A model always has to show discipline, strength and persistence. Jobs are quite often exhausting and long. Even when not all scenes are done by the end of the day and you will have to stay longer. Tiredness and stress should not be noticed when you are a professional model. If you are able to prove all these skills, many more agencies and clients will continue to book you for jobs. Continuous bookings are important for the model and agency if you want to entirely focus on your job.

Models are under constant pressure regarding their competition. At live or at e-castings, competition is right there. Usually more than one hundred models are being casted. If you are committed and make it to the fashion capitals of Europe, the US and Asia, you will be sent to castings on a daily basis. You will get your list in the morning for the entire day, and in the evening you will have to work out in a fitness studio and get to sleep, living in a model apartment. You will be tired in the evening. If everything goes well for you, you will not only attend important castings, but also walk some fashion shows. As I already said – all this demands you trusting your skills and a lot of energy!

If you are starting as a model in Europe, United States or worldwide, good for you because you are already in one of the best countries for modeling at the beginning for your career. Everything is highly regulated and clear. Working hours are set between clients and agencies, and are often limited. You will not only get paid for the working hours, but also for any overtime you do. Your payment is quite high from the very beginning, because they are set by the agency. Additionally, you will receive buyouts. Buyouts are extra payments for usage rights, for example, if a commercial is shown for more than a year on TV or in other countries. A lot of booking details are in your favor if you are staring your career in Germany. Luxury in our country is also at the set you are working at. Production teams are very friendly and usually take care of the models and make you feel comfortable. It starts with friendly greetings throughout to healthy and great catering. You will experience a very regulated and nice atmosphere.

Modeling worldwide: USA to Europe and Asia

As a model: Be thankful for that all the time!

If you are working as a model in Asian cities, many agencies will charge a higher commission (in Germany it is usually twenty percent, in Asia fifty), which is almost three times more than in Germany. The same goes for fashion capitals including Istanbul, where the conditions are worse at the beginning. Jobs are not paid that well, working hours might be ten to twelve hours, and instead of taking pictures of thirty looks, you will have to change into ninety different outfits.

Mental strength and charisma in major cities like New York

Clients want to sell their products and services via commercials to their customers, and in doing so they are using models. It is a mix of perfect portraying of emotions and the range of the commercial and the model itself. Emotions come to life by the charisma of the model. Therefore, it is important that you arrive at a set self-confident. It will show in your charisma. By loving what you are doing, the respective result will be achieved. Hence, for modeling agencies and agents, it is important that female and male models feel well in their skin. As a model, you have to be able to switch roles at sets in order to sell the customer the product or service. Read more about New York:

All about New York

Some tips for the first time as a model in New York:

Keeping it real and natural are the two magic words. These will attract the customers and the concept will be successful. Models “sell” commercials better. Therefore, jobs within commercials are very versatile: billboards, cinema spots, image films, online shops or social networks. All media comes alive because of models. Classic print media like magazines, image brochures, or interior design of stores in cities also take advantage of models and their attractive appearance. For all these media, it is vital that you are versatile likewise: facial expressions, gestures and your entire appearance. In short: clients and partners of the modeling agencies will look for an expressive face, convincing looks, great posture and coordination.

Self-confidence, reliability and being able to switch roles are three important skills for you to make your way into the fashion industry. Same applies to online shops, where you will have to smile constantly, or very demanding clients who expect perfection and pay for it. Especially with high fashion labels!

Self-confidence and strength

Many models start when they are young. Whilst others go shopping in the city after school, as a model, you will be at photo shoots, planning your next journey and have a lot of responsibility. You will see that later in your book. On set, you are working with different people, characters, and languages. You will travel a lot; have to find your way in foreign cities and most of the time, you will be by yourself.

Commitment and initiative

You will be asked a lot, and that is exactly the reason why you have to show initiative. It does not matter if it’s a job or a test shoot with a photographer. You have to bring commitment when planning your shoot, working on your book, doing your homework, meeting friends and engaging on social media. Test shoots and photo shoots will be done alongside with photographers and makeup artists in order to build your portfolio. They are unpaid and all people involved profit from the results.

Discipline and ambition

This actually includes a lot: regular sleep, no parties before important jobs/shoots, being on time and body care. You will also have to do a number of workouts regularly and maintain a healthy diet.

Charisma and effect

Your charisma is what makes you “unique”. People like you just for who you are. Be positive and open towards people, engage them at set with your energy and communicative manners just when the timing is right. As Buddha says: “Start each day with a smile!” This total package of measurements, looks, motivation and ambition will form the charisma of a model. Charisma will make you successful in the long run. Agencies, agents and clients will not only remember you for that beautiful smile, but also because you were friendly, sweet, easy going and were able to motivate the entire production team at the job. Charisma will always be your great help and make people love you, as well as add that extra spark to your pictures and videos. In a nutshell – your “daily business” as a professional model.

  1. Why does advertising need models?
  2. How many commercials do you see each day?

Advertisement always reinvents itself in order to stay interesting. Fashion, trends and ideas change every day. New ideas, new networks conquer the world via social networks like Facebook, Snapchat and Instagram. Faster than ever! Hence, advertisement has to redefine itself because with all this amount of information it has to stand out. With every new collection, new season and technical innovations, new products will be shot, lookbooks printed, commercials produced, and campaigns done. Productions and producers need fresh faces for the presentation of creations. Even products that have been on the market for decades get a new commercial, new designs and new features each year. Therefore, as a successful model, having worked for a while now, you have to know what you are doing and be great at it. If it goes well for you, you will make it from new face to full-time professional model.

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Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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