Virtual Influencer / Models / Avatar: Social Media Marketing Strategy – Trends

Virtual / Digital Influencers – Cocaine Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people if the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.

What is Influencer Marketing?

Influencer marketing is an approach that attempts to maximize the effectiveness of a company’s marketing activities. Therefore, agencies design concepts and strategies around people who have a large community (many followers) and whose opinions carry weight within the community. In this way the followers carry the messages further, into their micro-communities. Influencer Marketing is a subordinate part of Social Media Marketing.

Influencer marketing is a social marketing strategy that focuses on conveying brand messages. Instead of marketing directly to a large group of consumers, such as on TV or with poster advertising, influencer campaigns usually focus on a specific target group, or followers of the influencer. Influencer marketing usually comes in combination (cross-media) with social marketing (like ads) and content marketing.

Tip! Read here (external) more about Influencer Marketing, Social Marketing (like Ads) and Content Marketing.

The focus of the activities is however on the purposeful information spreading of the Influencer to their or its personal target group.

Virality is not equal to influencer marketing

Although some in marketing consider virality (word-of-mouth marketing) and influencer marketing to be the same, there is a big difference between the two disciplines in social media marketing. Influencer marketing is about getting key people (relevant people with access to the desired target group) to make their influence felt in their own community.

Word-of-mouth marketing is the actual way in which this communication takes place between influencers, community and other people. Therefore almost every influencer marketing by nature includes word-of-mouth marketing activities. Especially the scattering effects (friends) make influencer campaigns so interesting and effective, if they are strategically prepared and planned correctly.

Digital influencers: hype vs. classic marketing

Traditional, digital marketing works less and less, just think of “pop-ups” and “ad blockers”. Similar to TV advertising, every form of marketing loses its appeal over the years. People are simply used to it. Accordingly, marketing strategies must change. Social media marketing is no longer new. Facebook, for example, was founded in 2004, it will soon be 20 years old and the first generation will take Facebook for granted. Nothing new, everything has been there before.

One of the newest and most effective forms of marketing is Influencer Marketing. Because, the connection between sender (influencer) and receiver (community) has never been so personal. Thousands of examples and best practices show how successful such campaigns can be when brand and influencer match.

So instead of reducing revenues from digital advertising and content marketing, smart companies are investing in this new form of marketing. Influencer marketing is not “just” reach, for your own brand name. Because of the close connection, a large, personal factor also plays a role. This makes influencer marketing activities so much more emotional than classical marketing strategies.

News in the Blog

Zoe: First Fashion Show @ Fashion Week Moscow

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week!

Ella: Food commercial now on TV & YouTube

Yesterday you already met our new virtual model Zoe, today we introduce you to Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel.

Digital Influencer?! The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing completely new outfits, poses and faces. Because each model’s look is completely unique and is generated from scratch, the models can be tailored to meet the needs of each client.  This technology has the potential to be used by fashion brands as a time- and money-saving measure. The possibilities for what can be created are virtually endless.

The planning of an Influencer campaign by agencies varies greatly depending on the challenge of the individual project. But in general, it is all about identifying the perfect target group or the desired reach. Because, unlike many people think in daily online marketing, it is not about working with a specific influencer, but in 90% of the cases, the reach is first determined by the agency. In other words, which target group is to be addressed, what distinguishes it, demographic characteristics but also emotional ones.

Only when the basic goals have been defined and the persons (target group) we want to address with our campaign, the actual search for the influencer begins. The influencer is then evaluated analytically and in a structured manner using various social media tools, and prepared for presentation. The next step is to decide which person the company wants to work with.

Before that, the basic strategy of the Influencer Marketing Campaign is discussed.

Target group, goals and call-to-action

The definition of the topics is just as relevant as that of the target group. After the target group, we look at which topics are best suited to address the respective target group. This involves various characteristics that a campaign can have, not only the graphic and visual content but also the texts and the information they contain.

If we take a look at the information carrier alone, we have numerous possibilities here. Depending on the social network, the placement of links is possible so that a customer can directly use the option of a purchase. This is called Call-To-Action and is the direct forwarding of a customer, through an online marketing campaign, to a product or service. This works excellently with influencers on almost all platforms, from Instagram and TikTok to YouTube and Facebook.

With the currently very popular Instagram network, which appeals especially to a young target group (up to 40 years of age), it is again not possible to place links away from the stories. Here many agencies work mainly with coupon codes or hashtag campaigns. In the end, the goals of a campaign can be evaluated by monitoring and other social media software. The text is not only about links, but also emoticons are very popular to express complex feelings or even emotions with a sign.

Text, links, emojis… Social Marketing in every detail

Compared to the normal language we use, emoticons contain extremely many characters. Everyone knows the saying:

Picctures say more than 1,000 words

As mentioned above, campaign planning goes deep until the final strategy is found.

In the end it goes from the global schedule to details like “posting texts” and emojis in the posting. Emojis stand for a single piece of information, which in turn expresses complex issues. In short, you can talk a lot about the discount code or just post a happy smiley. The happy smiley will get more reactions than the simple text. The question is how long is the text? You see, Influencer Marketing is a very complex field and just the topics of planning and defining the target group is a chapter in itself, depending on the complexity of the individual project.

Agency for real / digital influencers: booking

We help you find the perfect blogger for your campaign! With expertise and up-to-date listings in the top agencies in Germany, according to Internet World Business Magazine, we help clients with small social media postings but also with larger marketing campaigns. We also help you develop media concepts and produce content for YouTube, Instagram and other social networks. If you have any questions please contact our Influencer Marketing Agency.

Increase reach: Marketing strategy “Community”

The more people ‘talk’ about you or your brand, the more successful you are! The principle is well-tried and also works in Social Media Management. To gain reach in social networks like Instagram and TikTok, it is especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel, models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. Thus they offer one of the most authentic product placement for your own brand.

Opinion guide: Set trends instead of following them

Just like editors in magazines, influencers in social networks are the opinion leaders. They are interesting for people because they report live and directly from their private lives. By this absolutely authentic presentation their photos, stories and videos in social networks and with their Followern are hot desired. Products and brands they use are bought, used and in the best case further-recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly strong.

Especially in the younger target groups, influencers on Instagram, TikTok & Co. are the stars of the new age. Everyone who wants to follow these trends follows them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, businesses and companies unbeatable advantages of direct customer contact and sales promotion.

Efficient marketing and first-class results

Multipliers, influencers, testimonials, brand ambassadors – there are so many names for this one popular concept in Referral Marketing. Our model agency is one of the first movers for social media & Models. Fashion companies profit especially from models as brand ambassadors. The organic reach is almost free of wastage. Totally different from classic media like TV, magazine & Co. Your products go directly to young and trend-conscious people. Ideal for all promotional activities like travel, hotels, fashion, new products, beauty products and much more. We as a model agency set a high value on authentic people and constant camera presence for social media marketing. We want to integrate brands into the everyday life of the user and increase branding for you through a constant flow of information. If you establish your brand in young target groups, you will be able to profit from the reach for many years to come. Take the unique opportunity to become active in this new area of marketing. Book strong multipliers for your next social media campaign – with CM!

Classics like YouTube, Facebook and youngsters like Instagram, TikTok

Modern market leaders – Instagram often still a secret tip in online marketing of companies and businesses for their products and services, which are to be advertised or promoted in social networks. For few weeks it is in addition, possible to switch to Instagram advertisement. What distinguishes Instagram, especially from the other major social networks, is the very precise targeting of target groups. Facebook has since taken first place with over 1.5 billion users, Instagram already has over 1 billion. Due to the previously very specialized user group, the image network is inherently low scatter loss in promotion. Crossmedia, network-spreading work is the success prescription for range and Coverversion in social networks such as Instagram, YouTube, Facebook, TikTok & Co.

Here are the big players for Germany:

  • Instagram – The app for photos & small videos
  • YouTube – The biggest video platform
  • Facebook – The network for everyone
  • TikTok – Kids and teenager

Monitoring and Reporting: Measuring success

If a company or enterprise wants to successfully advertise products in social media, two factors must be taken into account. This is the choice of media (mix, style, channel, etc.) for the clever placement but also the verification (monitoring) of the success after the advertising campaigns. Social Media Monitoring is therefore concerned with the particular challenge of checking results – successes and goals that a company has set itself in the run-up to the respective campaign. Various methods of analysis, most of which have already been made available by the individual social networks, can help here. Here you can read out different information and see if your campaign was successful on the web. The key figures in Social Media Management are among others:

  • Target group (demographic characteristics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • User behavior and conversion

Social Media Ads & Retargeting: Push Effect

Especially for the technological components, social media managers can create outstanding complex campaign plans for companies and enterprises. For example, we can show different ads to users who receive our ad but use a new iPhone than to users with older devices.

This scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups. Another component of sales promotion through social networks is retargeting, the intelligent re-targeting of visitors. By retargeting we intercept users who have already been interested in your offer. This increases the users’ willingness to interact and the success in the online media.

Find influencers: Complexity search to contract

Influencer marketing can be divided into 3 levels. Every single step requires time and patience. Especially because as a marketing manager, CEO, etc. you are not talking to an entrepreneur, often influencers are even minors. In this case, parents or legal guardians have to be involved as well.

Search and find authentic trademark advocates – step 1

The first step is the identification of suitable influencers, because authenticity plays an important role here. To start an effective campaign, the influencer should ideally already have interest in the brand or, even better, the direct product. For example, a model would be a good influencer for hotel chains, and a photographer would be a good influencer for camera manufacturers.

Evaluation and analysis of followers – step 2

The next step is the evaluation or analysis of the influencer in relation to the existing range. Caution, especially bought Likes make a quick evaluation difficult. Therefore, we also recommend working with a good influencer agency.

Contact and negotiations – step 3

The final step is to target the people who are likely to have the greatest impact on your brand or marketing message. Insofar as brand and influencer are “on the same wave”, the final step is to negotiate the terms. These include budgets, the number of postings on the individual networks, but also photo shoots, for example for additional media, keyword: content marketing.

Important: If an influencer thinks that your product or service is bad, he or she will most likely share the experience. So the “chemistry” between brand, products and influencer should be right. If not, distance yourself from a collaboration.

“Virtual Influencers Conquer Instagram with Storytelling” – LOUT Magazine

“Today three more virtual influencers come to life”, the headline in LOUT Magazine. Yesterday the first commercial with Ella was released! As a virtual influencer she sets new standards. She is not designed with programs, but generated by program code. Lil Miquela now has almost 3 million followers. At the same time, the new trilogy of the Hollywood blockbuster “Matrix” is being shot, virtual avatars have long been present in the media. Today the first article was published in Germany, because on Saturday the time has come: Ella runs on her first runway, the first Fashion Week! Did you already know? Cocaine Models is the first agency in Europe with virtual influencers! Read more about the topic here: Virtual Influencers.

Virtual Influencers conquer Instagram with Storytelling

Extract: Virtual influencers conquer Instagram with storytelling (German)

Ikea engages the virtual influencer Imma in Japan. Today three more virtual influencers come to life. What makes these avatars so attractive for brands. The time has come: The influencer agency Socialmediaone is launching its first three virtual influencers online today. Their names are Zoe, Ella and Linda and they will be flying as models to Moscow Fashion Week this weekend. After that they will visit their first agency in Germany. Managing director Stephan Czaja has no doubts whatsoever:

In ten years, 30 percent of the models will be virtual influencers.

Ella: First commercial – now on TV & Youtube

Read more here in the blog: First commercial with Ella.

The first Instagram Posting:

Ella #1 food campaign / commercial (virtual model) with Take3: Next Level

Welcome Ella! Yesterday you already met our new virtual model Zoe, today we present you Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Commercial with Ella: Now on Youtube

Scene images & close-ups

We kept the secret for weeks and months. Now we had our last meetings in Berlin.

Zoe #1 Runway Show (virtual model) for CHAIN @MFW

We kept the secret for weeks and months. Now we had our last meetings in Berlin. In less than 24 hours our new signing will be official: Zoe! Zoe is the first virtual, digital model from Europe. Virtual models, digital influencers, whatever you call it, Zoe embodies a new level and a new digital time. Here you can see her first official spot, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Runway show movie: Now on Youtube

Zoe’s first runway show ever! With CHAIN Sustainable, presented at Fashion Week Moscow @ Digital Talent show stage. By the way, do you know our virtual model Ella?

Scene images & close-ups

Zoe is state of the art. There is nothing comparable. Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella consists of code. These are the first jobs of our “New, New Faces” Zoe! We are excited about all the steps that are coming now.

Repost auf Instagram

Do you know Ella?

Read more about our virtual model Ella.

Isabel: Curvy, Blond and Amazing! Highlight for the autumn season

After our casting week in Berlin we are back in the office and have a highlight for you: Isabel! Curvy, Blonde and Amzing – in short, a highlight for you. At Lookbooks, online stores but also on TV and on City Lights in the city centers: Curvy women are conquering the market. The trend towards the curvy model is not only based on the awareness of the customers, but also on the increasing attractiveness in advertising. We are looking forward to the first season with Isabel!

Isabel: Curvy, Blond and Amazing!

The fashion industry has become accustomed to displaying a thin body type. But the boundaries are breaking down. Curvy Models or Plus Size Models are more and more popular with customers. Did you know that the average woman has a clothing size of 44? This realistic trend is also becoming more and more important in advertising. Curvy models radiate a special zest for life, they even allow themselves the little tidbits and still have a fantastic figure. A good role model for many, and Curvy Models is more and more successful! Read more about them here: Curvy Models.

Photo selection: Isabel

Fendi: Innovative bags, exclusive sunglasses & extravagant shirts – the biggest advertising campaigns & collaborations

With its progressive leather goods and original designs, Fendi has always been one of the most famous fashion labels of modern times. Karl Lagerfeld in particular revolutionised modern fur fashion with his Haute Fourrure. The brand’s advertising campaigns are just as original and extravagant as its annual collections. Here, of course, only the who-is-who of Hollywood stands for the brand in front of the camera. Here you can see what makes up the Fendi campaigns and what visions Karl Lagerfeld and Silvia Venutirini Fendi have for the future of the brand.

Fendi: Italian fashion label defines the “Haute Fourrure

Fendi was founded in Rome in 1918 as an Italian luxury label. At that time it focused mainly on the distribution of furs and leather goods. The first fashion show took place a few years later in 1932. The family business, which had been run by founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was finally divided up between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. In 1965 they employed the German designer Karl Lagerfeld, who worked there as Creative Director until his death in 2019.

  • Learn more about the luxury brand Fendi

The biggest campaigns Fendi: Extravagant dresses, shoes, swimsuits & bags

Fendi has enjoyed great popularity for decades – and rightly so. The designs are always innovative, the materials only the best and the promotional clips unique. Sometimes they are colourful and eccentric, sometimes minimalist and timeless. Fendi is always good for a surprise. We have compiled the best advertising campaigns for you here.

FendiRomAmor: Colourful hoodies & neon jackets as a declaration of love

The colourful Fendis collection is a homage to the vibrant life of Rome. Grafiti artist PREF contributed significantly to the creation of the Capsule Collection Fendis with unique & eccentric patterns and images. He reinterprets the Fendi logo and rounds off the rebelliously sporty look of the clothes and accessories perfectly. The collection is available in selected stores.

Fendi Mania: Sporty Capsul Collection inspired by FILA

The Capsule Collection Fendi Mania was created in collaboration with artist Hey_Reilly. The creative direction of the house Silia Venturini Fendi was drawn to the up-and-coming artist when he dissected the Fendi brand logo for a project and combined it with the Filas. Venturini loved his work and invited him to collaborate with him. You can see the result here in the clip.

Feminine women collection with retro vibe & flower prints

Work clothes made of cotton. White terrycloth skirts. Quilted flower dresses. Quilted fur dresses. These trend pieces of the year sum up the spirit of the 2020 summer collection. “One thinks about the practicality of things,” said Venturini Fendi. “I want women to feel natural and good in these dresses. Nobody knows Fendi like a Fendi”. You can see what that looks like here in the video.

Fendi Icons: Iconic Handbags & Monogrammed Boots

Over the last decades Fendi has managed to create timeless pieces that have become classics of the fashion scene. Especially her iconic bags can be seen every year at the runway shows in Milan, the streets of Paris and the latest Hollywood movies. You can also see the most popular shoe models in the video here.

Fendi’s famous advertising faces: Jackson Wang, Nicki Minaj, Xenia Adonts & Co.

Fendi not only has a penchant for outrageously good-looking mannequins, but also for the international who-is-who of the entertainment industry. So Hollywood stars like Sarah Jessica Parker, famous influencers like Xenia Adonts or Asian music legends like Jackson Wang are regularly photographed for the fire.

Baguette Friends Forever: Exciting campaign with Sarah Jessica Parker

The Fendi Baguette is one of the most famous parts of the fashion house. See Hollywood darling Sarah Jessica Parker become Carrie Bradshaw once again and rejoice over her new acquisition from the Fendi boutique in New York. Spoilers: The video also features some influencers.

Fendi Prints On: Extravagant collection with Nicki Minaj

When hip-hop legend Nicki Minaj rapped about Bentley windows and Fendi prints in her song Chun Li, the singer didn’t know that she was about to embark on one of the biggest fashion collaborations of her career. The Fendi Print On collection comprises 127 pieces that reflect the typical Fendi spirit, yet skilfully combine it with Minaj’s playful and loud aesthetics.

Fendi Colibrì: Personalized shoes with Paola Alberdi

With Fendi Colibri, the fashion label is revolutionising the modern shopping experience. The luxury brand invited the Japanese actress Emma, the Italian songwriter Patricia Manfield, the French influencer Xenia Adonts and the American trendsetter Paola Alberdi to come and see the brand’s new project for themselves. What makes Fendi Colibri so special? The buyer can now choose between seven possible combinations for the perfectly personalised shoe.

Mr. Doodle Capsule Collection: Men’s collection with advertising face Jackson Wang

Clever, modern and daring – that describes the new Mr. Doodle collection Fendis best. Here you can find colourful men’s jackets, shirts, shoes and matching bags. Take a look at the promotional clip with the Chinese singer and rapper Jackson Wang.

Behind the scenes with Karl Lagerfeld

For several decades Karl Lagerfeld was the creative director of the company. He revolutionized modern fashion with his extravagant designs, breathtaking fashion shows and innovative outfit combinations. Learn more about the extraordinary fashion designer and his Fendi legacy.

Interview with Karl Lagerfeld and Silvia Venutirini Fendi

What inspired Lagerfeld for the women’s summer collection 2017? What was the point of the extravagant make-up? These questions are answered here in the video by creative directors Karl Lagerfeld and Silvia Venutrini. There is also an exclusive insight backstage.

Backstage of a Fendi fashion show with Gigi & Bella Hadid

Here too, Karl Lagerfeld’s vision is expressed in the silhouettes and materials of the collection. Take a look behind the scenes, where meetings are held, models are cast and last minute changes are made. Always in the spotlight: Karl Lagerfeld and Silvia Venutirini Fendi.

Fashion Brand XXL: Dior, Gucci, Givency, Hermès, Prada, Versace & Co – List

Whether studies. Work. Pitch or paper. If you want to find the world’s biggest fashion brands on the Internet, you’ve come to the right place. Chanel is known for its always classic, feminine dresses, Moncler for its dazzling and innovative down jackets and Vera Wang for her unconventional bridal fashion. Here you can find out which brands belong to the top fashion brands in the world.

Top Fashion Brands of the world

Extravagant haute couture. Refined pret-a-porter. Fine sportswear and innovative accessories. The world’s most luxurious fashion brands delight millions of people and fashion-lovers with their exquisite collections every year. They camp outside the shops to get limited special editions, stand on the streets of Paris during the highly coveted Fashion Week and sit in front of the TVs with big eyes to watch the latest and hippest runway shows. Here is the ultimate fashion brand guide.

Armani

A world-famous name behind which stands a man who has revolutionized the fashion world. He has taken elegance and classicism to a new level. Milan, the city of fashion, has become what it is today through his works. Starting with shop window decoration, soon half of Hollywood and numerous actors were dressed in their film sets. In the same way Armani also made it into the sports sector and dressed the Italian team for the Olympic Games. In every imaginable field, the brand has tried its hand and set high records. Whether make-up, fragrances, watches or (sports) fashion. Designs by Armani are true classics!

Balmain

Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a stunning contrast to the utilitarian looks of the time, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, pinched waists and longer, often fuller skirts – and quickly transformed the Parisian house into a favourite of both the European and Hollywood kings.

Burberry

A brand that’s probably hard to get by. Whether you are a fashion fan or not, the brand has been around for over 150 years and is well established. Whether scarf or coat, the classics of the British brand are very popular and that for women as well as men. A long history has shaped the company and Burberry has been all the more successful in recent years. Its commitment to young artists is also evident, with the Burberry Foundation, which was established in 2008, supporting schools and other creative associations.

Chanel

While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.

Dior

The luxury company covers everything the fashion heart desires! Whether cosmetics, accessories and clothing – the French brand is one of the most famous in the world and can be found worldwide in style icons such as Marilyn Monroe. From haute couture for women, men and children’s collections, to cosmetics and accessories – the luxury label has become an integral part of the market and represents a wide range of products.

Dolce & Gabbana

The designers Domenico Dolce and Stefano Gabbana have together created a fashion empire that is unimaginable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating success at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have together designed their way to the top of the fashion world.

Fendi

The Italian fashion label was founded in 1918 by the married couple Adele and Edoardo Fendi. Originally, their fashion was limited to furs and hats, but later expanded and now also offers clothing and other accessories. After the couple’s death, their five daughters Paola, Anna, France, Carla and Alda took over the company and in 1965 hired the German designer Karl Lagerfeld as Creative Director of the company. The fashion brand had established itself as a luxury brand mainly through Lagerfeld’s fur collection, which he presented at the “Haute Fourrure” fashion show. In order for the brand to achieve commercial success, the first Ready-to-Wear collection was launched shortly afterwards. Currently there is also a children’s collection called “Fendi Junior” and the furniture collection “Fendi Casa”.

Givenchy

The Givenchy fashion brand is one of the top 10 most popular luxury fashion labels in the world. The former chief designer Tisci, pushed the social media presence of the brand and thus ensured enormous growth. In 2005, there were 7 boutiques, in 2017 the number of shops had already reached 72. Givenchy supplied Madonna with costumes on her Sticky and Sweet tour and was Kim Kardashian’s first choice for the unique wedding dress in 2014. In 2017, Claire Waight Keller, Chloé’s former chief designer, took his place and has been with the company ever since. She is the first female chief designer at Givenchy and goes down in history.

Gucci

The history of the Gucci brand dates back to 1921. The brand was founded by Guccio Gucci and initially made a name for itself with its exquisite leather goods and luxury handbags. Since Guccio Gucci was a master saddler, his designs were often inspired by equestrian sports. The brand only gained popularity after 1953. The clothing line was not introduced until 1970. Shortly afterwards, the Gucci fragrances were released. In the 1980s the brand suffered a severe setback due to internal disagreements within the founding family. Since 2004 Gucci has been part of the luxury goods group Kering.

Hermès

The French family business originally did business in saddlery and upscale leather processing. The company was founded in 1837 by Thierry Hermès. He was born in Krefeld, Germany and moved to France after his parents’ divorce. In the same year of foundation he also opened his first shop, with high quality horse harness and bridle, which is still sold today. In the 1890s, son Charles-Émile Hermès expanded the range of products and had suitcases and leather bags produced in the high-priced range. This was mainly because the railway and the introduction of cars replaced more and more horse-drawn carriages and the sole business with saddles and bridles was no longer profitable.

Hugo Boss

Starting in a small tailor shop, it has grown into an empire that has seats around the world, sells millions of fragrances annually, has the best-selling branded suits and is named after the streets. Who would have expected that after a young man hasn’t even finished his secondary school? Today his label sells products in every area, whether the well-known suits or accessories, whether men’s or women’s fashion, even articles for babies.

Nike

The name is already familiar to us and you hardly know anyone in the world who does not own an article of this brand. On the streets, on the train or even in schools, this brand is a giant number in the industry. What do you think of when you think of Nike? Some people think of shoes, accessories, football & Co. The very brand Nike, whose headquarters are in Beaverton, Oregon, is involved in many areas of the fashion world and is one of the leaders in the market.

Louis Vuitton

A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

Moncler

A brand that has developed from a French mountaineering outfitter to one of Italy’s largest high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Off-White

The exclusive fashion label was created by the American Virgil Abloh in 2012. Off-White is a kind of luxurious streetwear collection that alludes to extreme contrasts and is almost provocative. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Sporty silhouettes, graffiti prints, motifs and cuts of the 60s and 70s make up the creations of the young newcomer label and provide an urban look. Off-White adapts to every season and is therefore rooted in the spirit of the times. The production is headquartered in Milan and picks up the “here and now” in an innovative and sophisticated way.

Prada

Prada was founded in Milan in 1913 as a leather goods shop, producing mainly handbags and suitcases, and was soon appointed official supplier to the Italian royal family. The brand was created by the Italian designer Miuccia Prada. After international expansion in 1990, the brand made its final breakthrough. Today, the luxury brand is one of the most exclusive labels worldwide and is considered a top luxury brand, because Prada is characterized by innovation, transformation and independence. Today the brand is still managed by Ms. Miuccia Prada, who is known for her progressive designs.

Ralph Lauren

More than just a simple designer. He has created what is known as the American Dream. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

Vera Wang

A well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends.

Versace

The luxury brand and its start as a mega empire – the mega brand Versace is on everyone’s lips. The clothes and shoes as well as handbags and accessories adorn the catwalks of fashion shows around the world. Again and again Versace inspires with new creations and unusual designs. The Medusa logo is known worldwide and Versace enjoys a high reputation in the fashion world. The most famous models in the world such as Noamie Campell and Claudia Schiffer ran for Versace and many famous faces have become a trademark of the model label. The initially small family business quickly developed into a mega empire of superlatives.

Yves Saint Laurent

Bags, belts, shoes or even beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at home in matters of fashion and style. YSL, like other Parisian fashion houses, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman.

Berlin: Model agency | CM Gosee Days for New Faces 11.8-14.8. – apply now!

Berlin – This summer we have a very special offer for you! 35° it will be this week in Berlin. Perfect for us CM Gosee Days. Instead of the big Berlin Fashion Week Casting we start our CM Gosee Days on Monday. Instead of 3 hours and up to 150 models we plan 5 days and single appointments – fitting to the current situation #staysave

Gosee Days instead of Fashion Week Casting

Your chance for a direct, personal appointment. This week our international booker Natascha is in town. Together with our head scout you have a unique chance to meet the team members you will be working with as a model. Instead of 2 minutes, a short hello and thank you very much, you will get a few insights into the work, processes and how you will be built up step by step as a Berlin model.

Normally we organize the big Fashion Week Castings in summer. At these castings there are sometimes up to 150 models per casting date. Because of this year’s situation, we have decided to redesign our summer Fashion Week Casting. Instead of a week with events, fashion shows and fashion fair, this year it’s 3 days of Gosees for New Faces.

Your friend should definitely become a model?

You know someone who should definitely start modeling? Then tell her or him now!

Apply here!

You always wanted to apply for a model casting with CM, but so far there has never been the right moment, now it’s here!

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    How does a casting run?

    For our CM Gosee Days in August we have reserved three days and a separate model apartment, where models who travel to Paris from abroad usually spend their time. So we have an extra protected room and can use each Carsten as a single appointment.

    A casting appointment usually takes 15 to 30 minutes, depending on how many details are added. For example, if you have already gained experience, your model portfolio is already a little set up or you have the prerequisites to work as a model in the big fashion metropolises.

    New Faces are young models between 14-18 years. This is the perfect age to start modeling step by step besides school. Learn more here:

    Dates and address

    Please understand that due to the current situation we will not hold large, open castings. Send us a short application for the casting days. Our model scout is looking through all applications 3 times a day.

    The casting location is centrally located at Hackescher Markt.

    • 08/11/2010
    • 08-12-2020
    • 08-13-2020
    • 08-14-2020

    Hackescher Markt: Map

    Apply now without obligation, good luck!

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      Name:

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      Be part of the next CM generation

      We are looking for the new generation! New Faces from Berlin.

      In September the new season starts, Modeling in Paris, London, Milan. For our professionals it goes, under all security measures, again on advertising productions, photo shootings and jobs.

      If you meet the requirements – In our model agency you don’t only have small jobs in and around Berlin, here you can get hold of big campaigns or even commercials. If the requirements are right, you can also work abroad as a model and be part of the Fashion Weeks, e.g. in London, Shanghai or New York.

      Did you know? CM is the only model agency in Germany that also produces its own fashion shows, like here at the last Berlin Fashion Week, for the grand finale on Saturday evening, by CM.

      Not only partners from our agency are guests, but also many media and celebrities. For example Sat1 with “Promis Privat” but also the last GNTM winner Simone Kowalski.

      Castings of Cocaine Models (Videos)

      Here a little insight, this is how model casting works.

      Berlin Fashion Week Casting

      Curvy Model Casting

      Internal Model Casting: Scouting for Milan

      As soon as you have worked as a model for 1-2 years besides school (build-up, not a full-time job), you will start your international modeling career after successfully completing school. Here you can see a small example of how international modelling is done for Paris and Milan.

      Catwalk Coaching: Training

      When many New Faces come together, we sometimes, once a year, organize an extra training for our New Faces, as preparation for the big brands.

      Dior – excellent commercials, collaborations & fabulous accessories

      Dior, an exclusive luxury label full of elegance, class and quality The fashion label has been presenting high-quality detailed high fashion collections for years, such as bags, shoes, jewellery and other accessories. However, the collections are not only presented on exclusive runways, but are also presented, like perfumes and other must haves of the season, in extraordinary commercials. So now take a look at the innovative creations, commercials and exclusive backstage footage.

      Dior – fabulous collections and unique fashion

      It all began in 1928: after graduating from high school and training as a diplomat, Christian Dior opened an art gallery in Paris, which quickly made a name for itself in the city’s select art circles.  Dior continued to be artistically active afterwards with numerous drawings and illustrations. This is how his first fashion creations in the form of hat sketches were created from 1931 onwards. In 1937, Dior expanded his field of activity to create his first ladies’ models and subsequently worked as a designer. In 1947 his first collection was finally published and shortly afterwards the fashion designer founded his own fashion house under the label of the same name Christian Dior, which launched the perfume Miss Dior in the same year. With his innovative and creative fashion he inspired style icons like Jackie Kennedy or Marlene Dietrich. Dior’s collections are characterized by elegance, class and feminine designs.

      • Learn more about the luxury brand Dior here

      Exceptional and exclusive perfumes for him & her

      Dior convinces not only with its unique fashion and high-quality haute couture, but also with its noble perfumes. Since 1947 Dior has been presenting luxurious and breathtaking fragrances time and again, starting with the exclusive perfume Joy, which has been one of Dior’s most popular products for years. Hollywood greats such as Natalie Portman or Robert Pattinson provide an exciting eye-catcher in the commercials.

      Airy light fragrance with exciting flower component

      Joy is the first perfume from Dior, which appears again and again in new creations and convinces with its flowery light scent. This flattering, gentle yet dynamic perfume radiates infinite joy. Dior’s Pafrum is based on the idea that an eruption of flowers bursts forth, as bright as fireworks.

       A lively and playful commercial with Natalie Portman

      A sparkling floral fragrance underlined by an abundance of Grasse roses. Thanks to a light touch of bergamot, it is a perfume that captures you and never lets go – similar to the vibrant energy of Natalie Portman, who whirls carefree through the room in a soft and spectacular party dress by Maria Grazia Chiuri. Have a look at the complete promotional clip here.

      Sporty and seductive perfume with superstar Robert Pattinson

      The Dior Homme perfume unfolds in an extraordinary concentration for a soft, intense sporty fragrance with a woody note. An intense floral nectar with woody aromas that provides a direct physical attraction – perfect for a first date. The fragrance is presented in an exclusive commercial with Hollywood Beau Robert Pattinson.

      Enchanting perfume creations from the designer studio

      Dior presents its latest and most popular creations in the iconic Dior boutique. Discover the studio of the designer of dreams, his whimsical oasis where Dior’s creations are more than gifts: Always dreamy and beguiling, their fragrances and unusual notes make them the perfect accessory to any outfit.

      Extravagant jewellery, bags and other accessories

      Dior’s devotion is clearly focused on the high-quality and extravagant collections, but they are not the only ones that are a real eye-catcher. As already mentioned, Dior’s fragrances are very popular and always packaged in only the highest quality bottles. But not only the perfumes are special, because the other accessories from Dior such as jewelry, bags or even sneakers are also a real eye-catcher. With the extraordinary details and extravagant designs, exciting accessories can be found at Dior, perfect for every occasion, whether everyday or leisure.

      Exclusive jewellery presented by Cara Delevingne

      Model and actress Cara Delevingne, the face of Dior Joaillerie, plays magic tricks in this video with creations from the latest jewellery collections Rose des Vents and ‘Rose Celeste. These consist of multicoloured compass rose croquettes and medallions with a sun in chased yellow gold on one side and a diamond-encrusted moon on the other.

      High quality handbags with timeless designs

      The emblematic Lady Dior, the curved saddle and the graphic 30 Montaigne flap bag are just some of the timeless Dior designs. From the smallest seam to quilted leather, these highly desirable and understatedly modern creations are found in a correspondingly elegant spectrum ranging from indigo blue to cherry red and ecru. Watch the commercial for the collection here.

      Tropical patterns and bright colours for travellers

      The new Dior Cruise collection of bags consists of various colourful patterns and prints of jungle animals. The new collection is perfect for cruises or a trip to far away exotic countries, because you can find everything from a classic handbag to a simple travel bag.

      Travis Scott presents the extravagant sneakers Diors

      The Air Dior collection by Kim Jones combines basketball culture with fashionable sophistication. It draws on the Dior heritage and the Jordan Brand and is worn here by the versatile artist Travis Scott. Inspired by the style of basketball legend Michael Jordan and with a highly refined colour palette, an exceptional collaboration is presented.

      High quality and elaborate workmanship

      Dior is particularly distinguished by its outstanding workmanship and the high-quality materials used. Every collection and every product of the Dior brand is created with loving attention to detail and is therefore always available in high quality. So you want to know how Dior has been following these values and manufacturing its products? Then take a look behind the scenes here.

      Noble execution through loving handcraft

      Discover the extraordinary savoir-faire, the new designed flap bag Dior Bobby and its production. From silky smooth box leather, contemporary contours are moulded into an undeniably feminine shape. It was brought to life in the Dior studios and celebrates the codes of the house. Watch the entire clip here.

      High-quality design through first-class production

      The Dior Saddle saddle bag from Dior is particularly impressive because of its special design. The bag appears in a new denim version of the emblematic Dior Oblique print, which gives the company’s icon a new look. Find out more about the savoir-faire behind this new version of one of Dior’s most timeless pieces, a tribute to the world of equestrian sports.

      Top Videos of Versace – Refined Prêt-à-porter, Accessories & Fragrance Combinations

      Milan. Paris. Tokyo. Los Angeles. There’s hardly a place that doesn’t celebrate the Italian luxury label Versace. With unique creations, innovative must haves and creative campaigns, the label regularly makes the hearts of all high fashion lovers beat faster. Also the advertising campaigns are always cleverly thought out and enjoy great popularity. Sometimes they are playful and fun, sometimes more emotional and avangard. Check out the best clips Versaces.

      Fashion visionary Gianni Versace & his progressive collections

      The first Gianni Versaces collections met with mixed reactions. His daring and open-hearted dresses were described as vulgar and obscene on the one hand, and progressive and innovative on the other. Also typical of Versaces’ fashion were bright colours, figure-hugging cuts and opulent embellishments. Especially the art of Roy Lichtenstein and ancient Greece were considered the most important sources of inspiration for Gianni Versaces. This is how he was able to establish himself as a sought-after costume designer and set himself apart from the rest with his imaginative collections. He was the first designer to bring jeans to the catwalk and was considered one of the most gifted fashion designers of his time until his death.

      • Learn more about the luxury brand Versace here

      Exciting Prêt-à-porter & extravagant Haute Couture

      The campaigns and commercials are just as breathtaking as the fashion house’s eagerly awaited runway shows. The industry’s most popular models are regularly in front of the camera. The storylines of the videos are exciting with unexpected plot twists and unusual camera angles. See for yourself here.

      Stylish house party with supermodel Georgina Grenville

      The former advertising face of the Georgina Grenville brand returned to the set for the 2020 campaign. Here she now plays a matriarch who accompanies her daughters to a house party while the men are away. Watch the video here.

      Moral advertising clip in the name of equality

      For the first time Donatella Versace presents the women’s and men’s collection on the same runway. While she focuses on structural shapes and classic cuts for the women’s autumn looks, the men’s collection is characterised by wide shoulders, sporty covers and lots of nylon. Also on video: the new Versace Virtus handbags.

      Playful looks with a touch of retro

      The Versaces campaign will be a colourful one. It was filmed under the direction of Ferdinando Verderi. The colourful outfits stand out clearly against the white background. Of course, the favourite models of Versaces are also included: Gigi Hadid, Kaia Kerber and Bella Hadid. Have a look at the whole clip here.

      Creative campaign with Bella Hadid in the leading role

      See here an outrageously good-looking Bella Hadid, obviously tired from all the shopping. The clip is short, but because of the camera work and an unexpected twist at the end it is incredibly impressive. The 2019 collection was characterized by club-like body shapes, delicate chain mail and youthful sneakers.

      Sensual fragrances, innovative handbags & watches

      Who thinks Versace only brings out clothing collections is wrong. For years now, there have been breathtaking robes and exquisite ready-to-wear collections as well as romantic fragrances, royal watches and innovative must-haves. Take a look at the brand’s most creative advertising clips here.

      Seductive fragrance with a charismatic note

      One of the most famous fragrances of the brand is Versace Eros Flame. This men’s fragrance has been available since 2018 and was designed by perfumer Olivier Pescheux. The fragrance is spicy-woody – perfect for the self-confident man of the modern age. The ingredients are noble: chinotto, rose geranium, sandalwood and pepperwood. Watch the whole video here.

      Exclusive insight into the Atelier Versace

      Atelier Versace Fragrances is the first perfume collection of the Italian luxury brand. The focus is on excellence, exceptional quality and innovative techniques. Cédrat de Diamante, Éclat de Rose and Jasmine au Soleil use a sweet and light base, while more intense fragrances like Figue Blanche, Santal Boisé and Vanilla Rouge have tart notes.

      Luxurious handbags with a touch of grunge

      The campaign for the autumn 2019 collection is grundy and rebellious. The fur coat makes a statement that is perfectly rounded off by the luxurious Virtus handbag. The design of the bag is just typical Versace with shiny jacquard weave with V pattern and emblematic quilting seams. Accents are set by acanthus leaves.

      Minimalist watches for him and her

      Versaces latest designs are minimalist, modern and exquisite. The Italian luxury label found inspiration here in metaphysics. Thus the colour combinations of the watches are unexpected and the design innovative. Watch the clip with supermodel Stella Maxwell here.

      An interview with the creations of Versaces & the honest designer

      The Italian fashion house looks back on a long history and an even longer list of fashion successes. Even the internet and the Google search engine were revolutionized by the luxury brand. But what actually happens in the studio? Who exactly is Donatella Versace? This and more you can find out here.

      Origin of the Versace dress

      Finest handwork. Precision and fiery passion. All of this is in the creations and designs of the Italian fashion house. This video takes you to the Versaces studio, where the innovative designs of Donatella Versaces are realized. The whole thing was shot by Fashion To Max.

      Donatella Versace about her life as a designer

      Who is the muse of Donatella Versaces? What does the fashion designer do in her spare time? What about her sewing skills? And what do you think are the worst fashion sins? She answers these questions in the popular Vogue format ’73 Questions with…’.

      Prada exciting campaigns, commercials and collections

      Prada – an exclusive luxury brand, which always convinces with new innovative and creative collections and is known worldwide with its products. But not only the fashion of Prada is unique, but also its fashion shows. These are always extraordinary, just like the phenomenal commercials and campaigns. There Prada always presents its latest collections in a surprising and unusual way. Check out the top videos of the fashion label here.

      Prada – innovative designs & extravagant fashion

      Prada was founded in Milan in 1913 as a leather goods shop, producing mainly handbags and suitcases, and was soon appointed official supplier to the Italian royal family. The brand was created by the Italian designer Miuccia Prada. After international expansion in 1990, the brand made its final breakthrough. Today, the luxury brand is one of the most exclusive labels worldwide and is considered a top luxury brand, because Prada is characterized by innovation, transformation and independence. Today the brand is still managed by Ms. Miuccia Prada, who is known for her progressive designs.

      Sophisticated collections in exciting campaigns

      Prada stands out above all for its sophisticated collections of stunning designs, high-quality fabrics and loving details. The Prada collections are full of creativity and reinvention. Each collection is developed in line with modern trends and remains true to the brand’s identity. With an untiring curiosity about the world, society and culture, the label is constantly incorporating new influences into its creations and is constantly finding new inspiration. The collections are not only presented at exclusive and exciting fashion shows, but also in witty and fascinating campaigns.

      Elegant and feminine designs in dramatic presentation

      Like the identity of today’s women, Prada’s identity is fluid, fluctuating and surprising, which is also reflected in the brand’s collections. Because Prada is at once complex and simple, unique and yet multi-faceted, just like its fashion and products.

      Diverse collection with classic cuts in an impressive campaign

      The Prada campaign for the Men’s Spring and Summer Collection demonstrates a time when offering a simplified definition of oneself seems to be a universal endeavour, but Prada enjoys representing the opposite. The conscious display of duality, diversity, constant reinvention and renewal is an essential element of the Prada brand and its unique identity.

      Funny and imaginative commercials

      With original and imaginative commercials, the Prada brand continues to present its extraordinary fashion, beautiful models and stunning accessories. For this purpose, they use celebrities, such as actor Ben Kingsley or models like Gigi Hadid, who present the brand’s latest collections in an interesting way. Prada convinces with these viedos again and again with quality and attention to detail, because every commercial is as innovative and unique as Prada. So now take a look at the fashion of Prada and let the videos enchant you.

      Stylish high fashion in an original presentation

      Prada presents a comedic short film called Therapy, starring Ben Kingsley and Helena Bonham Carter, with which the brand proves that Prada fashion can be worn by everyone. The story is about a patient who enters a therapist’s office dressed from head to toe in Prada design. She lies down on the couch and starts talking about her problems, completely unaware of the therapist’s growing obsession with her fur coat.

      Creatively presented a fabulous collection of glasses

      In the short film Cinema Prada playfully presents the latest collection of glasses for the summer. The short film shows a simple story of a day at the cinema and tries to capture the joys of going to the cinema with bizarre and surreal moments. Watch the whole clip here.

      Philosophical commercial with dreamlike pictures

      Prada Cinéma Evolution is an ironic foray into the countless facets of female identity. The label found inspiration here in the power of filmmaking. Here, Prada’s glasses serve as a narrative device between reality and the perception of everyone, which leaves the question open: “Are you the observer or the observed?

      Romantic floral patterns and innovative fashion

      Prada’s new collection is the idea of simplicity as rebellion, of the extraordinary in the ordinary, of the new in the familiar – so here is a new perspective, a different way of looking at the concept of fashion advertising itself. Watch the entire clip here.

      Inspiring and emotional campaigns

      Not only in commercials, interviews and fashion shows Prada shows its stunning collections against an exciting background, but also in campaigns that present fashion and accessories in a touching and appealing way. Campaigns like Prada Coming Home or Best of Prada Mode Paris highlight the collections and show how exclusive the Prada brand really is.

      Elegant handbags as loyal companions

      The short documentary film Coming Home by Prada records a traditional reunion to celebrate one of the most important holidays in China, bringing the family together and celebrating this time of year in the most memorable way. Prada shows his latest handbag collection, which are presented as objects of unexpressed love, expressing feelings in a subtle way.

      Alexa Chung and Gigi Hadid as advertising faces of Prada

      The filming location was the famous Maxim Restaurant in Paris. All kinds of personalities are on location and celebrate the latest collection together with Prada in a travelling social club with a focus on contemporary culture. This experience has been captured on tape here.

      Unique insights behind the scenes

      Although Prada has no need to prove its high quality, individuality and innovation, the luxury brand remains transparent in its exchanges with its customers, regularly uploading exclusive videos and interviews with exclusive insights behind the scenes.

      Exclusive interview with artist Thomas Demand

      In an interview by Prada with Thomas Demand, exclusive pictures by the artist are presented, which can now be found in the windows of stores worldwide. The focus here is always on cherry blossom trees, which announce spring with their blossoms.

      Unique insight into the high-quality and detailed production of a Prada handbag

      The bags of Prada are manufactured in high quality handicraft, from noble materials and with special details. In addition, each bag of the Prada brand is an individual unique piece and perfectly suited for every occasion, because the feminine and elegant design makes each bag a real eye-catcher. Now take a look at the unique production and the qualitative end result here.

      Top Videos of Balmain – Luxurious prêt-à-porter & unique collaborations

      Emotional commercials. Good-looking models. Creative storylines. Never a dull moment with Balmain. No wonder that the French fashion label is now an integral part of the international fashion landscape. Especially since Olivier Rousteing took over the reins as Creative Director, one exciting collection followed the other and gave the brand a new, more modern touch – with success! Check out the brand’s most famous commercials here. You’ll also learn more about the eventful life of Olivier Rousteing at the end.

      Balmain revolutionizes thanks to avant-garde fashion

      Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a stunning contrast to the utilitarian looks of the time, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, pinched waists and longer, often fuller skirts – and quickly transformed the Parisian house into a favourite of both the European and Hollywood kings.

      Collaborations with Superstar cast

      Balmain is diverse. This also applies to their collaborations. Whether haute couture for the small purse, exquisite make-up for the emancipated woman or luxurious sports fashion: there is something for everyone. You can also see the brand’s most famous mannequins here.

      Balmain x H&M: High Fashion for everyday life with Kendall Jenner

      Discover a world of wealth, attitude and energy from BALMAIN x H&M. As a modern collection for men and women, H&M x BALMAIN combines classic French couture with urban chic, relying on Balmain’s signature craftsmanship, strong silhouettes and desirable fabrics. Take a look at the collection here.

      Puma x Balmain: Emotional promotional clip with Cara Delevingne

      Fight the good fight. That’s what the new campaign for PUMA x BALMAIN is all about, launched with Cara Delevingne. The powerful, boxing-inspired, interactive campaign focuses on real stories of people who are actually fighting the good fights of today: those who courageously stand up for what they believe in and those who defend everyone’s right to be themselves. The video, directed by Philippa Price, as well as the images captured by Brianna Capozzi, show a wonderfully diverse group of people from all parts of the world and from a wide variety of fields – art, sports, music, dance, science and literature – all of whom have an inspiring story to tell.

      L’Oréal Paris x Balmain: Colourful lipsticks for the big city woman

      A colourful meeting between Balmain and L’Oréal Paris with a beautiful international campaign by McCANN Paris! Olivier Rousteing’s creative vision is combined with the already iconic Color Riche lipstick range. Clip was filmed under the direction of Colin Tilley with the motto: ‘Together we are invincible’.

      Must Haves from Balmains: Sneakers, bags and & jewellery

      Clothes. Suits. Pockets. Shoes. There’s hardly anything Balmain doesn’t design. The luxury brand does not shy away from loving craftsmanship and exciting collaborations with songwriters. On the contrary: the Balmain team knows exactly what kind of mega-collections are ultimately created through collaboration.

      Futuristic clothing for festival lovers

      Balmain brings the people together. The video begins with these words, symbolizing the core values of the Balmain House. The futuristically minimalist outfits are intended to show the future and make it clear that the goals are for the future.

      Expressive image film for the Balmain army of tomorrow

      “I was thrilled to learn that Jake and Ludwig shared my fascination with these small but powerful daily beats, and I was thrilled to see them play with the potential of these sounds to create this unique music video for Balmain’s Fall 2018 campaign. Each of them has the passion, audacity, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army,” said Olivier Rousteing. To see how that comes across in the promotional clip, click here.

      Robust & trendy at the same time: The Balmain Sneakers

      Get ready, the new Balmain Sneakers are coming in stores! The sneaker collection for men and women consists of 3 original models: the “Troop” inspired by the army boot, the full leather sock “Glove” and a silhouette in basketball style “B Ball”. All models are now available exclusively at Selfridges and in the Balmains promotional shop.

      Innovative & avant-garde jewellery

      Balmain is pleased to announce the rebirth of the accessories collection of the historic Parisian house. When creative director Olivier Rousteing and his team developed the new lines, they drew on three different sources of inspiration: the unique history of the house, the Balmain studio’s continued mastery of traditional couture techniques and the instantly recognisable style that Rousteing has established for the house over the past five years. The result is a coherent, modern offering based on the best materials, craftsmen and design – in short, a genuine Balmain collection.

      Olivier Rousteing: the man behind the luxury brand

      Rarely has a new creative director for the luxury brand Balmain caused so much buzz. But who is the creative head with the name Olivier Rousteing? What inspires him? And what makes him one of the youngest visionaries of our time?

      Behind the scenes of the MET Gala 2018

      Olivier Rousteing and a select group of “Balmain Army” members, use the moment of the famous MET gala to draw attention to the fight against AIDS. Watch the whole video here.

      A Creative Director with a lot of potential

      How old is the creative director of the house? What did he study? And how did he get his job? These questions are answered in detail here in the video.

      Chanel: Top commercials, emotional image films & Behind The Scenes

      Chanel – a brand with a moving history that revolutionized the world of fashion and mannequins. Today, it is hard to imagine the fashion giant without it. Nowadays there are not only dresses, sparkling accessories and make-up from the luxury brand, but also perfumes. Especially Chanel No. 5 belongs in the bathroom cabinet of every fashion icon, or those who want to become one. What commercials and image films the luxury label has to offer and what crass storylines the creative minds always come up with can be seen here.

      Coco Chanel, her fashion empire & the little black one

      While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.

      • Learn more about the luxury brand Chanel

      Classic feminine fashion and fine jewelry

      The Chanel brand is known above all for its masterpieces, which are constantly being re-staged. Many old traditional cuts are combined with new modern colours and materials, such as the world-famous Chanel jacket. But also from the very beginning, Coco Chanel designed sparkling pieces of jewellery and thus adorned the fingers, wrists and necks of the upscale Parisian ladies of yesteryear. In her designs she paid attention to the play of light, so that the pieces appear different from every angle and create an exciting play of light and shadow.

      Virginie Viard’s debut: stylish commercial with lots of emotions

      Inspired by travel, the Cruise 2019/20 collection presents a silhouette in motion that is both strong and bursting with subtle softness. Comfort, functionality and simplicity form the basis for the appeal of CHANEL, embodied by Caroline de Maigret, Soo Joo Park, Amanda Sanchez, Ola Rudnicka and Tami Williams. One of the leading roles is the new creative director of the Chanel house, Virginie Viard. In her role she plays a hectic director who misses the train because of her delay. On the way to the track, hoping to catch the train, she is constantly being bumped into. In contrast there are still women, who are much more relaxed and who get their train. A film where the viewer has to form his own opinion about the situation and where there is no right or wrong.

      Over The Moon: A stylish journey with the elevator

      A jewelry collection with the shapes and colors of the moon. When strangers get into the elevator and as friends get out together, with a common goal, the moon. A dreamlike journey between earth and moon, strangers and friends. An interesting and exciting story that takes the viewer along and later puts them in a relaxed mood. However, the focus is not on the story or the clothes, but in the spot the new jewellery collection is presented. Light and discreet shapes and colours are shown to match the outfits and the setting.

      Chanel Bags Collection: Luxurious bags in spring colours

      The new bag collection for spring is here. With light, eye-catching colours they round off every outfit. No matter if you go shopping, to go shopping or to travel. The bags are available in different sizes and colours and can be perfectly combined with the other pieces from the current collection.

      Fruity perfumes and exciting storylines

      With her numerous perfumes Chanel also celebrates success and this worldwide. The subtle but long-lasting unique fragrances have one thing in common: they all contain as their base note aromas of the famous Chanel Camelia flower. Built up with further delicate fragrances, each perfume is an art in itself. Years of research, the best quality of the flowers and fruit, and a craftsmanship of traditional perfume manufacturers. All this is united here. These are Chanel’s perfumes.

      Exciting commercial ‘Coco Mademoiselle’ with Danila Kozlovski

      The portrait of a woman with a unique and carefree style. The new film COCO MADEMOISELLE reveals Keira Knightley, full of mystery and fascination. With the colour scheme at the backdrop in achromatic colours, the focus is immediately directed to the characters. Exciting camera movements make the promotional video even more exciting and individual. As a high-contrast film cut, the same thing is shot again at a different location in the second part. With the difference that here we put on emotionally strong colors and that the camera movements are in slow motion and very detailed.

      Party with a charming Keira Knightley

      An impeccable example of the Chanel not only for fine occasions of the upper class, but also for everyday use. Whether at a party, for going out or for a coffee with an old friend in a nearby cafe.

      The classic: Chanel N°5 with a sensual Audrey Tautou

      Follow the romantic paths of Audrey Tautou on a night train to Istanbul. With Audrey Tautou and Travis Davenport under the direction of Jean-Pierre Jeunet, you will feel the passion and be thrilled by the dreamlike journey.

      Chanel’s most theatrical commercial full of emotion and drama

      Artistically and emotionally it becomes especially in this clip of the brand. Several hundred dancers have gathered together and use props such as chairs and mirrors for their artistic interlude. Boring is different! See for yourself here.

      Behind the scenes of the fashion empire

      Especially Chanel is known to take his audience behind the scenes on YouTube. No matter if it’s preparations for the Fashion Week, the hectic rush in the backstage area just before the show starts or the making of the latest collections. There are also image films created by Karl Lagerfeld or films that tell the story of Coco or Chanel. With elaborate and emotional stylistic devices, short videos in blockbuster quality are created here.

      A day on the set with supermodel Gisele Bündchen

      Model Gisele Bündchen was already announced in May as the newest face of Chanel No.5 – in the beautiful footsteps of Nicole Kidman, Audrey Tatou and Catherine Deneuve and of course Brad Pitt. Because of her “natural beauty and modern femininity” she is already a well-known face of the fashion house, appearing in the advertising for the best-selling make-up collection Les Beiges. The campaign is also a repeat performance for renowned director Baz Luhrmann, the man behind the incredible Chanel No. 5 film campaign starring Nicole Kidman in 2004, who was chosen to bring his “creativity and very personal aesthetic to the house and its iconic fragrance. The new campaign, shot in the Hamptons and New York, is based on a reinvented version of The One That I Want by musician Lo-Fang. Below you can see the entire ad in all its glory – plus a behind-the-scenes video!

      Inside CHANEL: Coco’s life story

      The story of a young orphan who reinvents herself and becomes Coco Chanel. Discover Coco Chanel’s humble beginnings in chapter 5 of Inside CHANEL, from her birth in 1883 to her encounter with the love of her life, Boy Capel. This new film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel ended an era and ushered in a new century of fashion.

      Streetwear Brand Off-White – Exclusive Videos, Fashion Show Highlights & Interviews

      The top videos of the luxury brand Off-White are as creative and innovative as the collections themselves. From exclusive runway shows and unique collaborations to commercials with famous models like Kendall Jenner and the Hadid sisters. Here we have compiled the best videos for you. You’ll also find out everything you need to know about the brand at the end!

      Haute Couture meets Streetwear

      Although the brand had rather mediocre successes in the beginning, it is now enjoying worldwide popularity. Especially the handbags and the famous Industrial Off White belt are nowadays regarded as must haves. One thing is certain: Virgil Abohl has revolutionized the world of hip street style since the launch of his brand in 2013. So the designer’s pret-a-porter is not only comfortable and sophisticated, but also always makes statements.

      • Learn more about the modern luxury brand Off-White here

      Street-chic redefined: The most blatant collections

      For each collection of the brand there is not only a fashion show, but also a fancy clip. Here you can find out which models and international singers are represented there. The videos are always shot in a minimalist studio, which means more attention is paid to the models and the fashion.

      Rebellious collection full of exciting patterns and futuristic cuts

      Presented here is the Off-White collection for the summer 2019/20 from Premices Films. See here how the current models of the fashion brand present the urban fashion of tomorrow in the studio. At the forefront: our favourite model Gigi Hadid.

      Cool colours and oversized jackets as a statement

      The men’s collection for autumn 2019/20 is innovative, bold and trendy. The typical signature of the brand can be seen in the prints and muted colours. Oversized hoodies and denim jackets are also often seen.

      Cool Must Haves presented by Bella Hadid

      Besides supermodel Bella Hadid, Virgil Abohl has also invited the South Korean rapper Sik-K to shoot the current summer collection. It is striking that the luxury brand is focusing on trendy accessories for the summer of 2020. Watch the clip here.

      Exclusive collaborations in the style of off-whites

      Once you have joined the ranks of the big fashion brands, you can hardly escape from so many collaborative requests. We have summarized the best collaborations for you here.

      SSENSE x Off-White: Tie-dye shirts and black and white sweaters

      For summer 2015, the rising streetwear brand collaborated with the luxurious e-retailer SSENSE. The clip was shot by French filmmaker Pierre Debusschere. Check out the collection full of tie-dye t-shirts, hip hoodies and trendy shorts.

      Nike x Off-White: Trendy Hoodies, Sport Shorts & Socks

      “The great thing about the vocabulary and history of football is that, aesthetically speaking, it has its own face. I’ve always been inspired by the way European teams have a sponsor printed on their chest. When I was working on this collection, I wanted to celebrate the different variations of typography,” Abloh said in an interview. Take a look at the collection here.

      Runway of opposites – the most original fashion shows

      The shows of the luxury brand are always as unique and diverse as the collections. It never gets boring here. International supermodels on the catwalk, unique stages and the who-is-who of Hollywood in the infamous Front Row – check out the best fashion shows off-whites.

      Grungy Streetwear with a romantic backdrop

      The opening and closing pictures were taken here in collaboration with the New York artist Futura aka Lenny McGurr. One of the big themes was climbing. This was reflected in the designs mainly by coarse knitting, T-shirts with bandana patches and flower-printed shorts.

      Innovative sports fashion meets modern noblesse

      The theme for the 2019 summer collection was “Track and Field”. So designer Virgil Abohl let supermodels like Kendall Jenner and Bella Hadid walk the runway in sporty elegant dresses. Compared to previous collections, bright neon colours now also enjoyed great popularity as statements.

      Elegant ready-to-wear collection with a touch of feminine emancipation

      The 2017 summer collection was a tribute to the modern businesswoman. So the creative heads of the brand focused here on fire-red outfits for a rebellious day at the office, trunk dresses and leather jackets. “It feels more sublime, luxurious and tasteful. I have tried to be more concise,” Virgil Abohl said backstage.

      The streetwear brand and its designer Virgil Abohl

      The luxury brand Off-White always strives for transparency. This is not only evident in the extensive backstage footage, but also in the interviews with the founder and designer behind the brand. To show his fans how much love, passion and work is behind every collection, he regularly takes them behind the scenes.

      Up close and personal: an exclusive documentary

      How are the models cast? How are the different designs put together? This one-hour documentary follows CEO and designer Virgil Abohl and his team at every turn – from the drafts of the “Track and Field” collection to the finished fashion show.

      Off-White: Modest start, meaning of the name and net worth

      What were the beginnings of Virgil Abohl? Who were his greatest critics and why is the brand called Off-White? This and more is answered in this video.

      Gloria for CATRICE x in stores now!

      Just finished school, but no break in sight! Our Gloria is currently very busy going on photo shoots, talking to agencies and preparing her career as a model internationally. Now she’s gotten a little bit closer again! Because she is the face of the latest Catrice campaign and we are incredibly proud.

      Gloria for Catrice now available in all stores x NEONUDE

      No matter which drugstore you enter, Gloria shines at you with her beautiful blue eyes. The bright colors are eye-catching. What a great career move. Gloria’s gaudy pink color puts us in the perfect summer mood.

      NEONUDE by Catrice – Mix of bright summer colors & Nudes

      Catrice is happy to spice up its range and selection further by changing Limited Editions. The new completely vegan collection includes bright summer colours and light nude tones. To pay homage to the summer with beautiful fingernails. If you want to have a closer look at the collection you can find it online and in stores.

      Catrice – Make Up, Concealer & Nail polish

      Catrice develops cosmetics with much love. The products are sold at fair prices. They are available in drugstores like Dm or Rossmann. According to the motto to put a lot of thought into the product, so that the customers of the make-up’s don’t have to worry about which products they let near their skin. Best of all, the whole thing should be as easygoing as possible for the consumer and give everyone the opportunity to try out different looks. But the quality and care of the products begins during production. The formulas are developed without the use of animal testing and the vegan range is constantly being expanded. The brand’s trend awareness is particularly pronounced. With Catrice, you will never miss a single trend again and always stay up-to-date! An orientation towards the fashion world and hip styles is clearly recognizable in the brand’s collections. The colour selection includes classic nuances as well as those that currently dominate the world’s metropolises.

      More from Catrice you can find here!

      Top Videos by Moncler – Innovative sportswear, sick stunts and breathtaking scenery

      Top Videos of Moncler – Sporty winter clothing. Exciting must haves and fluffy down jackets. If you want to be fashionable and trendy for the winter, there is no way around the luxury brand. Meanwhile, even Hollywood stars like Will Smith advertise for the fashion empire. Take a look at the most blatant advertising clips from Monclers.

      Moncler – comfort and luxury fashionably combined

      The brand was founded in 1952 by René Ramillion in Grenoble, France. Initially, he produced equipment for mountain expeditions. Success was not long in coming: the young people of Italy’s upper class discovered the voluminous down jackets for themselves. This quickly became a must have and in the last decades Moncler developed into one of the biggest Italian luxury brands.

      Noble fashion for sporty performance in a class of its own

      Moncler stands for the perfect symbiosis of sport and fashion. The riskier, the better. This applies here not only to the original and extravagant fashion, but also to the advertising clips. It never gets boring in the videos of Monlcer.

      Innovative accessories against a breathtaking backdrop

      An exciting video with an outstanding scenery in the “Caramel Land”. The short clip was filmed with a mobile phone. How they experience an adventure like Sand Skiing and present the new Moncler Collection 2017, you can see here in the video.

      Practical & Trendy: Fashion that can withstand even risky stunts

      A very spectacular promotional video for the “Moncler Grenoble FW17” in which the two models ski down the mountain in “Performance & Style”. The “Snowkiting” makes the video look especially spectacular. This is one of the most clicked advertising videos of Moncler.

      Fashionable sportswear also for mountain bikers

      Since its foundation in 1952, Moncler Sport has carried in its DNA. Moncler now opens a new chapter “Passion for Sport”. Here you can see that the clothes are not only comfortable and stylish, but also deliver performance.

      Sporty down jackets in the freezing cold

      Moncler has always been known for its high performance sporting goods. The founder of Moncler, René Ramillon, had already developed padded sleeping bags, camping tents and anoraks together with his friend, sports equipment dealer and ski instructor André Vincent. To this day Moncler designs sportswear, which you can see in this spectacular video.

      Moncler for the whole family

      Even though Moncler has been focusing on sportswear for decades, the family cannot be forgotten. So there are now not only innovative down jackets for children, but also for dogs. Here you can see how this looks like.

      Stylish couture for our fluffy four-legged friends

      Heron Preston and Moschino led the way. Now Moncler joins them. The brand has joined forces with the luxury brand for dogs “Poldo Dog Couture” and has now developed a collection for four-legged friends. So that dogs can face the hard winter in comfortable warmth and perfect comfort.

      Original and colourful winter jackets for the little ones

      Moncler is not only for adults, but for the whole family. With the Moncler Generation now also the smallest ones run stylish and modern through primary school or kindergarten. This collection is presented here by the “cool chic gang”, as they call themselves.

      Most prominent advertising faces of the luxury brand

      The brand’s clips regularly feature sugar-sweet dogs, cheeky kids and fit models as well as the who’s who of Hollywood. Among the most famous advertising faces are Hollywood legend and Prince of Bel Air Will Smith, as well as Millie Bobby Brown and several singers and actors from Asia. Check out the highlights here.

      Will Smith as the new face for Moncler

      Will Smith is a well-known actor, film producer and rapper. Now he can be seen for the first time in a fashion campaign – in the “Genius is born crazy” campaign of Moncler. He is photographed by the photographer Tim Walker in the original genie pose – a role that plays in the Disney remake of “Aladdin”.

      Mille Bobby Brown, John Boyega and Crystal Zhang for Moncler

      Moncler Beyond is an expression of pure human strength, expressed by bringing together different individuals. In this advertising campaign you get to see the British actress and model Mille Bobby Brown, the British film and theatre actor and film producer John Boyega and the Chinese actress and model Crystal Zhang. With over 16 million hits, it is one of the brand’s most clicked advertising campaigns.

      A lot of diligence and hard work: behind the scenes Moncler

      The meteoric rise of the brand is mainly due to the current CEO Remo Ruffini. Get to know this charming businessman in an exclusive interview. Also: One day on the set of a Moncler campaign shooting. Here you can see which Hollywood film the concept was based on.

      The man behind the success: Remo Ruffini

      In 2019, the Financial Times invited the CEO of the luxury brand to an exclusive interview. What inspired Remo Ruffini to acquire Moncler in 2003? What are his future plans for the brand? This and more you can find out in this interview.

      Exclusive look behind the scenes of a campaign

      A behind-the-scenes video of the Spring-Summer advertising campaign, photographed by the well-known photographer Annie Leibovitz. A very creative shooting with many small 3d print males climbing the model of the campaign. The whole thing is based on the Hollywood blockbuster Gullivers Reisen.

      Top Videos by Givenchy – Eccentric High Fashion & sophisticated Prêt-à-porter

      Refined finesse, avant-garde elegance and bold femininity – hardly any other brand manages to unite all of these as much as the fashion empire Givenchy. Givenchy’s advertising clips are just as exciting as the runway shows and emotional, like the reports on the comet-like rise of the fashion designer. We have summarized our highlights for you here.

      Givenchy: Fashion that sets the trends of tomorrow

      Founded by Hubert de Givenchy, the luxury brand Givenchy has been revolutionizing the fashion industry since the 1950s. Audrey Hepburn’s “little black dress”, Madonna’s stage outfits and Kim Kardashian’s wedding dress – they all made statements and the fashion brand’s list of successes is long. Even after the death of founder and fashion designer Hubert de Givenchy, the brand continues to enjoy great popularity. In addition to clothing and accessories, the brand has also placed great emphasis on Givenchys’ unique fragrance collections since 1988.

      Haute couture, ready-to-wear and lovely fragrances

      Reversed gender roles, original storylines and dramatic cinematography. Givenchy’s commercials are innovative, modern and daring and always leave a lasting impression. Check out our favourite Givenchys commercials here.

      Modern men’s collection with a touch of retro

      This short film by Alice Kong, shot at Villa Palmieri in Florence, Italy, shows the activities the boys spend the summer of their lives wearing the new “Nouveau Glitch” collection. This collection, designed by Clare Waight Keller, with its bright colors perfectly matches the environment of the video and the extraordinary models.

      Dreamy mannequins in colourful Haute Couture

      For the annual haute couture collection, Givenchys’ designers chose the colours blue and red for the 2019 collection. This was also reflected in the advertising clip. Almost unreal, the models marched through a surrealistic cloud landscape. You can see the masterpiece directed by Neil Krog here.

      Emancipated prêt-à-porter in front of a seductive backdrop

      Even fashion can be heavenly. This was proven by Givenchys’ Creative Director with the autumn collection 2019 under the name “Winter of Eden”. The paradise of Adam and Eve is thus given a feminist twist that is also evident in the advertising clip. Watch the clip here.

      Sensual Eau De Toilette with a charming storyline

      The promotional video for the popular perfume Eau de Toilette is quasi a short film about a young man at a boring party. At this party he meets a woman and then disappears dancing with her in the mysterious alleys of the city. This masculine and self-confident fragrance, created by fragrance designer Paul Leger, has been a hit since its release in 1974.

      Famous advertising faces – Ariana Grande, Marc Jacobs & Co.

      Hubert de Givenchy’s extravagant fashion has also been famous among the stars and starlets of Hollywood for decades. It’s no wonder then that even the most beautiful and successful people in the entertainment industry can regularly be seen in his commercials. Take a look at our highlights here.

      Ariana Grande is the new face of the Givenchy campaign

      The singer and actress Ariana Grande is “the new face of Givenchy” she says in an interview how much she admires the brand and how proud she is to be part of it. In this short video, Ariana Grande is filmed from behind by British fashion photographer Craig McDean and thus presented to the world as the new face of the Givenchy brand.

      Emotional campaign of the extra class with Charlotte Rampling & Marc Jacobs

      A very unusual video filmed in a film studio, with an elderly lady showing her acting skills to the camera. She also teaches a young man how to act in front of the camera. What the last words of the video “Give me Givenchy” mean, you can find out here in the clip.

      Aaron Taylor as romantic heartbreaker for Givenchy’s new perfume

      Aaron Taylor-Johnson is a young British actor who starred in films such as “Avengers: Age of Ultron”, “Kick-Ass”, “Savages” and “Godzilla”. In his younger years he also promotes the new perfume “Gentleman Givenchy”. This perfume stands for his masculine elegance and was developed by the company’s founder Hubert de Givenchy.

      Charming advertising clip as a homage to Givenchy’s muse Audrey Hepburn

      The promotional video by the famous photographer David Sims. About the perfume L’interdit, was shot in the Paris metro and has over 14 million views and is therefore (by far) the most clicked promotional video of Givenchy. Re-interpreted by Dominique Ropion, Anne Flipo and Fanny Bal almost 50 years later, L’Interdit is the first perfume Givenchy launched and a product of the legendary friendship between Hubert de Givenchy and Audrey Hepburn.

      Behind the scenes of the French fashion empire

      Hardly a day on the set is like any other, especially when you have icons of modernity like Ariana Grande as an advertising face. Here you can see what a day looks like in front of and behind the cameras. Also: who was Hubert de Givenchy and how did it come to success? These questions are also answered here.

      Exciting day on set with pop star Ariana Grande

      A “behind the scenes” video of Ariana Grande, seeing how much she enjoys being part of the Givenchy video shoot and how proud she is to be “the new face” of the brand, as she once mentioned in an interview.

      Reminder of the dazzling success story of Hubert de Givenchy

      With the trend of the “little black man”, the French fashion designer not only revolutionized the fashion industry, but also the pop culture of the 21st century. You can find out more about Givenchy’s meteoric rise here in the video.

      Top Videos from Dolce & Gabbana – accessories, fragrance combinations and exciting settings

      Award-winning collections. Emotional fashion shows. Unique collaborations and innovative menswear collections. The established fashion brand Dolce & Gabbana is a classic in the high fashion industry. The who-is-who of Hollywood always makes themselves comfortable in the front rows of their fashion shows and hot influencers are regularly photographed in the creations of Dolce & Gabbana. We have compiled the best advertising clips of the Italian fashion greats for you here.

      Dolce & Gabbanna – Extravagant fashion empire with unique creations

      For decades, the two fashion icons Domenico Dolce and Stefano Gabbana have celebrated great success with their designs. Winner of numerous awards, from the “Woolmark Award” to the “Perfume Academy Award”, they have worked their way up to the fashion squad of the who-is-who. Besides dresses, underwear and shoes, the fashion duo also creates their own cosmetics. Not only mascara and lipsticks from D&Gs enjoy great popularity, but also their unique and always extravagant scent combinations.

      • click here for more information about the luxury brand Dolce & Gabbana

      Historic backdrops and dancing models – the most famous collections of D&Gs on video

      For every launch of a new collection from Dolce & Gabbanas there is also a matching video. Whether famous supermodel or hot influencer; nostalgic in black and white or vibrant in bright colours; tropical Sicily or busy Venice – the focus is always on aesthetically conveying the current collections.

      Innovatively modern and traditionally sophisticated: A Ready to wear collection in the style of D&G

      The commercial for the 2020 summer collection was shot in two cities: Milan and Sicily. The designer duo found inspiration here both in modernity and in the traditions of the two metropolises. So the pictures in this video are sometimes black and white, sometimes colourful. Take a look at the successful masterpiece here.

      Airy dresses and casual college jackets with Zendaya & Cameron Dallas

      For their 2017 summer collection, Domenico Dolce and Stefano Gabbana put their faith in the faces of tomorrow. Influencers and Hollywood stars like Luka Sabbat, Presley Gerber, Cameron Dallas and actress Zendaya were at the start. Glamorous and yet casual was the motto of the designer duo.

       

      Mediterranean fashion with a touch of Spanish sensuality

      Inspired by the tradition of Sicily and the flamenco dancers of Spain, the designers decided in 2015 to create a collection that combines the best of both worlds. Supermodels such as Bianca Bali, Vittoria Ceretti and Bianca Padilla are posing here as models for the commercial shoot, promising a summer full of Mediterranean elegance & passion.

      Fashionable into the summer with Austin Mahone & Laura Murray

      In 2018, the It girls and boys from Instagram were again the faces of the summer collection Dolce & Gabbanas. In this video, Christian Combs, Austin Mahone, Laura Murray and Kitty Spencer, among others, pose in front of Saint Mark’s Basilica and the famous water canals of Venice.

      Thrills with a touch of romance – seductive perfumes for her and him

      Since 1992 Domenico Dolce and Stefano Gabbana have also been active in the perfumery sector, regularly launching fragrances for men and women. Whether masculine, tart, fruity and sweet or seductive and sensual – the designer duo has the right fragrance for every situation – and a story to go with it.

      The K: Tart scent combination for the romantic man

      The campaign for the men’s fragrance The K was shot by the Italian star photographer Mariano Vivanco. The portrait shows model, entrepreneur and family man Mariano di Vaio – the embodiment of modern masculinity like Dolce & find Gabbana. The film was shot in the romantic alleys of Montepuliano. Watch the clip here.

      Street of Dream: Scarlett Johansson and Matthew McConaughey as lovers

      Timeless elegance is embodied in this commercial by actress Scarlett Johansson, who wraps Hollywood Beau Matthew McConaughey around her finger in the streets of New York. It was directed by Martin Scorcese. The dramaturgy partly reminds of the noblesse of an old Hollywood movie with two strong characters in the leading role.

      Light Blue Sun: an exciting summerfling as a fragrance

      The clip for the fragrance Light Blue Sun was shot with the two supermodels Gennaro Lillio and Giulia Maenza on the island of Capris. With a main note of white rose and a bourbon vanilla-scented base, Light Blue Sun is the perfect fragrance for a passionate summer romance.

      The Only One: Floral women’s scent starring Emilie Clarke

      An ode to today’s cultivated woman is The Only One – a seductive fragrance from Dolce & Gabbanas. In this clip, actress Emily Clarke finds herself in a traditional Trotteria in the heart of Italy. Especially the youthful joie de vivre of the modern woman is the focus of attention here.

      The creative heads of Dolce & Gabbana

      Behind the synonym D&G is a lot of passion, hard work and perseverance. Who are Domenico Dolce and Stefano Gabbana? Besides, it’s a long way from the idea of their designs to the launch of their collections and advertising clips. So here are some exclusive glimpses behind the scenes.

      Backstage of a commercial: A typical day on the set

      Romantic alleys, humming motorcycles and an outrageously good-looking male model. You can see how an exciting day on the set with the team of Dolce & Gabbana goes like this here in the video.

      Domenico Dolce and Stefano Gabbana: Dazzling career of a designer duo

      Who are the talented designers behind the brand? How did they establish themselves in the fashion industry and what makes the Dolce & Gabbana brand so special? This and more you can find out in this video.

      Live Model Castings in July: Berlin, Hamburg, Cologne & Seoul – apply now!

      Summer is back! This year without Fashion Week in Berlin, Paris, Milan, London and Co., but still with CM Casting Tour! You always wanted to apply as a model or you know someone who should definitely introduce himself or herself as a model? Then you have now the chance to have a live casting with our model agency. In July you can meet us live in 4 cities. Of course everything under consideration of the current events and with the appropriate protection measures!

      + Berlin | CM Gosee Days 11.08. - 14.08.

      4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

      Casting procedure

      Application – send us here your short introduction with the most important information and a few photos. Our model scouting team is reviewing the applications every evening and sends out the individual invitations afterwards.

      Casting date – the exact casting address will be sent to you after the successful invitation. In every city, Berlin, Hamburg and Cologne but also Seoul (South Korea) there will be photo studios in selected daylight. Here we will make some Polaroids of you directly and have space for a catwalk. So you will make a small introduction and afterwards a small catwalk.

      Time and shooting – each single performance takes about 15 minutes. Please keep the whole day free, because the best ones will get a photo shooting right away. For this one of the top photographers in Germany will be present (among others Elle Cover January 2020).

      Casting invitations & Corona

      In order to have a safe casting, all models will participate this year by invitation only. Therefore it is important that you apply for the casting in advance! Our Model Scouting Team will have a look over the invitations every day and send the best one an appointment!

      So there will be no open casting this year!

      • No open auditions this summer
      • previous application
      • Individual invitation with date after application

      Nevertheless we will try to send as many invitations as possible. If you always wanted to become a model or know someone who should definitely introduce himself as a model, here is the chance!

      Cities: Casting tour

      • July 7th – Cologne
      • July 9th – Berlin
      • July 10th – Hamburg
      • July 12th – Hamburg
      • July 13th – Seoul (South Korea)

      Application: Live Casting

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        Tips on the subject of casting and modeling will

        Modeling is a really hard job, just like soccer players you have to work on your career and be patient. So that you improve step by step, month by month and year by year. For that you can make it and have a real dream job! You will meet interesting people, sometimes you will be on spectacular productions and jobs, travelling through Germany, Europe and the whole world. If you want to learn more about casting and modeling, then read our big guide here, free of charge and for you:

        Casting Berlin: Rooftop #throwback

        Top Videos of Vera Wang – Innovative wedding dresses, sophisticated diamond cuts and sweet scents

        Vera Wang – Former fashion editor. Today a sought-after fashion designer. In the world of wedding dresses, hardly any other designer is more in demand than her. With her passion for experimental designs and her legendary sense for new trends, she has now also established herself as an icon of modern pop culture. What makes her dresses so special? What kind of jewellery has she created and who modeled for her famous perfumes? Here is the ultimate video list on Vera Wang.

        Vera Wang: The unique success story of an icon

        The career of Wang is unique. He is characterized by a burning passion for fashion and persistent assertiveness. Compared to other designers, her international breakthrough was a long time coming. Born as the daughter of Chinese immigrants, Wang first saw the light of day on 27 June 1949 in Manhatten, New York City. At that time, no one knew that the young Wang would one day be the youngest fashion editor of the prestigious Vogue magazine. And even less that her name would later join the ranks of fashion icons.

        • Read more about Vera Wang here

        Wang’s original bridal fashion: Spanish castles and botanical gardens as backdrop

        White. Innocent. Romantic. It probably occurs to most people when they think of wedding dresses. Not Vera Wang. For her, freedom and innovation are what matter most. From red ruffles to black accents, she never leaves out any fashion taboo of bridal fashion and always finds the perfect balance between modern emancipation and classic romanticism.

        Chasing Alix – Ivory white wedding dresses and androgynous models

        The official video for Vera Wang’s new bridal fashion collection 2015 was shot on Long Island. It was directed by photographer Gordon Von Steiner. Check out the promotional video here.

        Hotel Madrid – Exotic bridal fashion with lots of naked skin

        Also created under the direction of Gordon von Steiner, the promotional clip for Vera Wang’s bridal fashion collection 2016 is Wang’s inspiration here: The exoticism of Spain and the airily cut dresses of the Flaminco dancers.

        Désir à l’Anglaise – Royal weddings of the modern age

        Majestic ball gowns, dramatic corsets and theatrical ruffled collars define Vera Wang’s bridal fashion collection in 2017 in this commercial.

        Enchanted – Enchanting wedding dresses with floral accents

        The following photographs were taken in the Botanical Garden in Vera Wang’s hometown – New York City. Dreamy dramaturgy, models in pastel-colored dresses and lots of flowers at waist and shoulder can be found in this clip.

        Elegant dresses, sophisticated jewelry and seductive fragrances

        Vera Wang has also established herself in the field of sparkling diamonds and sweet fragrances. After her international success she brought out her first jewellery collection, followed by her first own fragrance creations. The ageless fashion legend also regularly designs everyday and evening wear.

        Ready to wear: Parisian noblesse meets European nostalgia

        Storyed dresses, fingerless gloves and eccentric embroidery – Instead of a traditional catwalk, the creative Vera Wang 2017 decided to present her autumn / winter collection away from the fashion week madness.

        Zales x VW: Noble engagement rings with blue sapphires

        In 2015 Vera Wang launched her Love Collection: a collection of sparkling engagement rings made of 14 carat white gold. Characteristic here: The use of blue sapphires as a sign of eternal fidelity and love.

        Lovestruck: A perfume as a modern declaration of love

        A classic from the house of Wangs and an eternal box office hit is her perfume Lovestruck. We have dug out the popular advertising clip for you. Starring our Gossip Girl favorite Leighton Meester.

        Princess: Sweet scent thanks to sweet vanilla

        Vera Wang has also established herself in the field of fragrances. Always at the forefront: Princess – a sweet ode to the modern princess of today.

        The Making of Vera Wang

        Who is Vera Wang? How did she get her job? What inspires her? And what tips does she have for prospective designers and models? Plus: an exclusive look behind the hectic scenes of a Vera Wang Runway Show.

        Backstage: Excited models, natural make-up and a full house

        A short look behind the scenes of a Vera Wang fashion show can be found here. See how the models are made up, their hair done and the chaos behind the scenes is organized. Small spoiler: Vogue legend Anna Wintour is also present!

        Oxford Union asks – an exciting Q&A

        Oxford Union invited Vera Wang to a unique Q&A. What were Wang’s early years in the fashion industry like? What did her own wedding dress actually look like? And what is the key to her success? This and more you can find out here in the video.

        Vera Wang – Innovative bridal fashion, romantic fragrances & Co – at the age of 71 en vogue!

        Vera Wang – a well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends. All information about the success story of the 71-year-old fashion icon and her biggest collaborations we at Cocaine Models have summarized here for you.

        Vera Wang – Dazzling career of an ageless fashion icon

        Vera Wang’s career is unique. She is characterized by hard work, assertiveness and her idea to revolutionize the world of weddings and bridal fashion. Compared to other famous designers, Wang’s international breakthrough was a long time coming:

        A Chinese woman from Manhattan

        The daughter of wealthy Chinese immigrants, Vera Wang was born in New York City on June 27, 1949. She spent her childhood mainly on the Upper East Side of Manhattan, where she attended the elite school Chapin as well as Sarah Lawrance College. Here she enrolled in art history after a failed career as a professional figure skater.

        • 1949: Wang is born in New York City as the daughter of a Chinese couple
        • She went to Chaplin Ivy League School and Sarah Lawrence College…
        • Originally, Wang aspired to a career as a figure skater

        From Vogue to Ralph Lauren

        Her college degree was followed by a career as senior fashion editor of one of the most renowned fashion magazines of modern times: Vogue. After 15 years as a fashion journalist, she left the magazine to accept a position as design director with none other than Ralph Lauren.

        • After college, she worked for Vogue
        • After 15 years she worked as design director for Ralph Lauren

        A business woman becomes a designer

        After a short time, however, the then 41-year-old Wang decided to make another career change and opened her first own bridal fashion boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. A year earlier, she had married her long-time friend Arthur Becker and found that the number of bridal fashions was simply too limited. In order to save other women from their own bridal fashion dilemma, Wang now offered couture dresses by a wide variety of designers in her boutique – from Guy Laroche to Christian Dior.

        Over the years, not only her prominent clientele grew, but also her passion as a fashion designer, and so a few years later Wang published her first own bridal fashion collection. Characteristic here: Streamlined and sophisticated bridal gowns for every type of woman.

        • 1990: Wang marries and opens her first own bridal boutique
        • She sells couture dresses by Guy Laroche and Christian Dior among others
        • Finally she designs her first own collection

        Comet-like rise

        In 1994 – four years after opening her boutique – Wang first attracted international attention when she designed a hand-beaded ensemble for the Olympic Games for figure skater Nancy Kerrigan. Shortly thereafter, her first collection of elegant evening wear followed. The name Vera Wang was no longer an unknown quantity and from now on adorned the front pages of various fashion magazines worldwide. Her love for wedding dresses remained the focus of attention.

        • 1994: Wang designs the outfit for figure skater Nancy Kerrigan
        • The first collection of elegant evening wear follows
        • The name Wangs has now established itself in the Haute Couture

        Established icon of fashion and pop culture

        In 2002 Wang also conquered the world of perfumery and launched her first fragrance. Since then, she has expanded her business and now designs lingerie, jewelry, household products and even desserts. In 2006, in cooperation with the department store chain Kohl’s, she released an affordable collection of everyday clothes called Simply Vera, which is still very popular today.

        Wang is also always present on the red carpet. For years, her designs have adorned the bodies of Hollywood’s cream-de-la-creme. Her dresses, which always combine modernity and tradition almost synoptically, are mainly worn at film premieres and award ceremonies. Her main clients include actresses such as Halley Berry, Charlize Theron and Meg Ryan.

        • 2002: Wang’s first perfume is released
        • 2006: The Simply Vera collection is born
        • Today Wang is considered one of the greatest fashion icons of our time

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        A few of my favorite #METGala memories..🖤🥰✨ XXV

        A post shared by VERA WANG (@verawanggang) on

        Interview with the New York Times – Video

        Vera Wang talks about the beginning of her career, the pressure in the fashion industry and her love for her profession. Watch her interview with the New York Times here.

        Subversive wedding dresses, sweet scents and sparkling rings

        Must Haves from Wangs: Vera Wang is known for her bridal fashion, but since her international breakthrough she has also designed rings, fragrances, lingerie and evening wear. Check out the highlights here.

        Wedding dresses in a class of their own

        When you think of Vera Wang, you think of one thing above all: wedding dresses. She is still considered a famous designer in her field and impresses wedding couples all over the world with each new collection. Her customers always enjoy dresses painstakingly created with the finest fabrics in the world and adorned with high-quality details such as bows and pearls.

        What makes Wang’s dresses special

        Innovative, elegant and yet timeless: Wang knows about the needs of her customers and thus manages to revolutionize the world of bridal fashion every time. Her dresses are timeless, refined and yet simple, sometimes traditional in white and sometimes rebellious in red. Wang does not flinch from dark colours like grey or black. What was once considered unfit for the altar is now being made suitable for the altar. Her designs are sometimes minimalist with straight cuts and a touch of tulle and sometimes richly decorated with embroidery and deep necklines. Beauty, innovation and elegance always come first.

        So the fashion icon is not afraid of unconventional methods when it comes to realizing her visions. The most famous example: To break the status quo of the pearly wedding dress, her design team dunked each dress into a bathtub full of tea for a year. The result? Another critically acclaimed collection from Wangs.

        Bridal Collection – A fairytale magic

        Vera Wang Spring Summer – Of course we do not want to withhold her latest bridal fashion collection from you. And what reflects spring and its well-known spring feelings better than flowers? This year, Vera Wang found them to be a great inspiration for her new designs. Handmade flower appliqués in a wide variety of materials adorn the sleeves, petticoats and corsages. Tulle is also increasingly used here to create an almost flower-like illusion. The dresses remind a little bit of Alice in Wonderland. They are romantic and enchanting. Slightly dreamy and yet sophisticated and elegant. Wang’s aim here is not only to captivate the wearers of the dresses and their wedding guests. She is primarily interested in individuality and the expression of different personalities, which is why the dresses look different from every angle, as Wang explains in an interview with the American women’s magazine Harpers Bazaar.

        “No matter where you are – front, back, from the side – the dress contrasts in texture, tonality and proportions. It’s not easy, but this collection still feels effortless.” – V. Wang

        Convince yourself here in the video of the magic Wang:

        The prize of Haute Couture

        Starting at 2,000 US dollars, it all starts: Whoever decides to enter into the bond of life in a masterpiece from the house of Wang not only chooses timeless haute couture, but also its proud price: Most of Vera Wang’s dresses cost between 2,000 and 6,000 US dollars. They are sold in Wang’s wedding dress boutique on Madison Avenue as well as in the fashion houses Barney’s, Saks Fifth Avenue and Neiman Marcus. The dresses are also available online. If you are satisfied with a second hand wedding dress, you will also find it on ebay and Amazon.

        Extravagant fragrances

        From lotus blossom to champagne: since 2002, the name Vera Wang has stood not only for elegant wedding dresses and evening wear, but also for extravagant fragrances. Her first signature fragrance for women was launched in 2002 and immediately enjoyed great popularity. The male counterpart finally followed in 2004, and most of Wang’s creations reflect her love of weddings and have inspired many a famous flâneur. Currently, the fashion icon is responsible for more than 29 fragrances – the top three of Wang’s most popular fragrance creations: Princess, Be Jeweled and Lovestruck are all here for you.

        Princess: Homage to the modern princess

        The bestseller of Wangs fragrances more than lives up to its name. Princess by Vera Wang was launched in 2006 and has been a bestseller ever since. The oriental-floral fragrance was created by Ilias Ermenidis and Harry Fremont and is dedicated to all princesses of modern times. The royal menage of guava and tiare flower is accompanied by dark chocolate and sweetened with a touch of vanilla. All this is finally packed in an equally royal heart flacon with a crown as lid.

        • Top notes: Lady-Apple, water lily
        • Heart notes: Tiaré blossom, pink guava
        • Base note: chiffon-vanilla, sugar, dark chocolate

        Be Jeweled: fragrance composition as elegant as jewels

        Similarly popular is Vera Wang’s fragrance Be Jeweled, a fragrance created by flâneur Yann Vasnier in 2013. True to her romantic sweetness, Wang combines the scent of fruity pomegranate and flirtatious passion fruit with warm sandalwood and pink granulated sugar. The fragrance composition is spirited and playful at the same time, giving its wearer a touch of young elegance and joie de vivre. The perfume is entitled because of its impressive flacon, which resembles a diamond, similar to the personality of the wearer herself.

        • Top notes: pomegranate, red currant, champagne
        • Heart notes: passion fruit, honeysuckle, pink peony
        • Base notes: pink granulated sugar, musk, Australian sandalwood

        Lovestruck: The sweet smell of young love

        Urban and seductive at the same time, the fragrance of Stephen Nelsen and Doreen Doreen Bollhofer has been turning heads in rows since 2011. The fragrance is floral; composed of fruity tropical scents with a hint of musky romance. The aroma is protected in a pink crystal flacon decorated with a romantic bow. Random Fact: The face of the campaign here was our Gossip Girl darling Leightoon Meester.

        • Top note: Tangerine, Pink Guava
        • Heart notes: lotus, tuberose
        • Base note: wood, musk

        Romantic engagement rings from the house of Wangs

        Sparkling diamonds and 14-carat white gold: Although brides all over the world have been walking down the aisle in Wang’s fairytale creations for years, one of the most important symbols of the world’s most beautiful promise has long remained untouched by Wang’s magic: The engagement ring. Unique, timeless, innovative and iconic at the same time, Wang has now launched two collections and of course we at Cocaine Models do not want to withhold these from you.

        “Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for bridal fashion design” – V. Wang

        The Love Collection: Sapphires as a sign of eternal love

        In 2012, Vera Wang launched her first jewellery collection, which is still enjoying worldwide popularity today. In the old Vera Wang manner, these are not just any bracelets or necklaces, no – as always, these works of art from Wang make the hearts of all brides and those who want to become brides beat faster. The collection, originally released under the name “Vera Wang LOVE”, contains a variety of engagement and wedding rings for the modern couple. Each piece of jewellery comes with a certificate of authenticity and has an exclusive Wang engraving on the inside. Just like her fairytale dresses and romantic scents, her rings underline the timeless elegance of the wearer.

        Her designs are remarkable – most of her works of art are made in 14 carat white gold, and the innovative designer sometimes uses unconventional two-tone gold to meet the needs of risk-taking brides. The ribbons are always set with diamonds. At the centre of attention: a traditionally set diamond in a variety of cuts and shapes in the centre of the ring. Blue sapphire as a sign of fidelity and eternal love is also often used by Wang – an innovative break in style with great significance for the modern couple of modern times.

        The Wish collection: playful rose gold

        After the worldwide success of her first jewelry collection, it was only a matter of time before Wang decided to launch another ensemble of sparkling diamonds. So in 2019 she launched another collection of bridal jewelry. Compared to “Vera Wang LOVE”, this one is only available at the American jeweller Jared and is entitled “Vera Wang WISH”. Most of the rings are still made of 14 carat white gold, although this time Wang often chose romantic rose gold. Compared to the previous collection, the bands of the rings are more playful and diverse this time. Thus, besides the typical cuts and shapes, more unconventional diamond cuts in the form of hearts and flowers can be found.

        Wang’s biggest collaborations – everyday clothes and tuxedos

        Over the decades, Wang has established herself not only as an innovative bridal fashion designer, but also as a popular collaborator. Thus, her creative ideas have also found favour in the world of sweets and tuxedos.

        For the small purse

        Kohl’s x Vera Wang: The American clothing chain Kohl’s and Vera Wang have been working together for over ten years now. Together they offer fashion that makes luxury accessible and at the same time brings elegance and style to everyday life. Starting with a few simple items of clothing for the small purse, the collection now also includes jewelry, shoes, handbags and accessories.

        For dessert fanatics

        Ladurée x Vera Wang: After clothing, jewellery and home textiles, in 2018 the innovator Vera Wang finally entered the world of vanilla sugar: in collaboration with the French patisserie Ladurée, the first desserts from the house of Wangs were created. Here too, she remained true to her unique aesthetic. Her macaroons and cakes are adorned with glittering sugar flowers and pink cascade bows. As always, breaks in style and conventions are capitalized here. Brides can enjoy both white and black wedding cakes and dessert fanatics will also get their money’s worth with macaroons in the unconventional flavours of coconut cream and mango.

        For the fashion-conscious groom

        Men’s Warehouse x Vera Wang: In times of feminism and equality, the male counterpart to the wedding dress must not be forgotten, of course. And so, in 2014, grooms could enjoy Wang’s designs for the first time. Her tuxedo line BLACK by Vera Wang has since been available exclusively at the American tuxedo outfitter Men’s Wearhouse and offers a fashionable alternative to the otherwise classically cut tuxedos of the modern age.

        Watch the commercial Wangs here:

        Catwalk Highlights – Dark lingerie and lots of tulle

        The innovative spirit of Vera Wang can also be found in her ready to wear collections. Here are some highlights of her latest collections for you.

        Royal frills with a touch of Edgyness

        At the beginning of the year Vera Wang presented her current autumn/winter collection at the James B. Duke House in Manhattan. The young models strutted up and down the pompous foyer on large platform heels on a Chartreuse carpet personally laid out by Wang. This time their collection consisted mainly of wicked boudoir pieces, corsets and pleated tulle. Asymmetrical ruched shirts are also to be found more often. Always in Vera Wang’s style, of course: Romantic with a bit of rebellion.

        Romantic fragility and high heels

        After a two-year break, the icon of bridal fashion is back with daring lingerie elements, transparent bra tops and loose chain mail. Loose and unlaced, tops and dresses were layered to dreamily wrap the models’ timid silhouettes. Romantic. Timid. Almost fragile, the models floated through the darkness on high heels.

        More about Vera Wang

        The history of the Wangs company is colourful, loud and diverse. Here we have once again answered the most interesting questions about Vera Wang and her fashion empire.

        Q&A: The most frequently asked questions

        When was Vera Wang born? What is she known for and who has she dressed like this in the past?

        How old is Vera Wang?

        Vera Wang was born on June 27, 1949 in New York City.

        What is the name Wang known for?

        Vera Wang has been specializing in exquisite and innovative bridal fashion since 1990. Also known is her annual ready to wear collection, her evening gowns and her perfumes. Wang’s eyewear, jewellery and tuxedos are also well known.

        Which famous brides has Vera Wang already dressed?

        Among Wang’s most famous customers are Kaley Cuoco, Kim Kardashian, Chelsea Clinton, Alicia Keys, Ivanka Trump, Victoria Beckham and Mariah Carey.

        Where is Vera Wang’s bridal boutique located?

        Since 1990, Vera Wang’s bridal boutique has been located at the upscale Carlyle Hotel on Madison Avenue in New York City.

        Where can I buy Vera Wang’s dresses and perfumes?

        Most of her dresses are available for purchase on her official website. Her sunglasses are available in the online shop of the operator farfetch, her perfumes and Simply Vera collection at the American department store chain Kohl’s and her tuxedo collection for men at Men’s Warehouse. Those interested in the unique jewellery from Wangs will find it at Jared.

        Fashion Week moves to Frankfurt / Mainhatten: Bye Berlin! What awaits us?

        Fashion Week Frankfurt – Hard to believe but true, Fashion Week is moving from Berlin to Frankfurt. “Poor but sexy” (the former slogan of Berlin) used to be, now it’s all about finance, investments and high-rise buildings! The Berlin Fashion Week moves to Frankfurt am Main.

        The headline: Berlin Fashion Week moves to Frankfurt

        Today it ran on all news tickers, from Instagram to the TV news. Fashion Week was as much a part of Berlin as the Currywurst. But times are changing, Berlin has invested less and less in the direction of the Fashion Week in recent years. The fashion fair attracted over 200,000 trade visitors to the capital in a single week. These brought the fashion industry a total turnover of (depending on estimates) between 120 and 240 million euros. The turnover is generated by orders at the fashion fair, including restaurant visits and hotel accommodation in Berlin.

        In return, the city had to invest relatively little, last year it was only 33 million euros. Well invested money, as the pictures of Fashion Week go all over the world. So Berlin has not only the direct economic factor, through the additional tourism, but also public relations. The cash registers in Berlin are getting emptier and emptier, which is why a new organiser has now been found who even wants to invest additional money in the Fashion Week.

        Our model agency Inhaber & Creative Art Director, who also organized and hosted the final show of last year’s Berlin Fashion Week, gave an interview about the Fashion Week in Frankfurt in FIV Magazine today.

        Read the full interview here:

        Here you can see our last, final show at the Berlin Fashion Week, Saturday evening at 9 pm with Swimmingpool Runway at the Haubentaucher Berlin

        Frankfurt City: Map

        Frankfurt from above.

        Directions: Airport > Frankfurt City

        This is the fastest way to get from the airport to the city of Frankfurt am Main:

        Berlin Fashion Week: Final Show Summer ’19

        Diesel – The creation of jeans & the revolution of sustainability

        Diesel – The brand directly associated with jeans pants. They are probably the creators of jeans and yet offer so much more. You could call them revolutionaries of sustainability, because they are against mass production and started a step forward in the fashion industry with their campaign “UP – CYCLING”. The founder Renzo Rosso founded the brand at the age of 23 and made it a leader in the 80s. It was the beginning of long-lasting success that led to an expansion of the assortment and shops. Today the brand sells clothing for men and women, fragrances, watches, shoes and accessories.

        Birth of the DIESEL brand – Renzo Rosso

        Renzo Rosso was born in 1955 in a small province in Italy. At the age of 23 the Italian fashion entrepreneur founded his brand “Diesel”.

        With his father’s financial support he bought 40% of the textile company Moltex, which belonged to the Italian entrepreneur Adriano Goldsmith. He renamed it Diesel and in the same year launched his men’s collection with a focus on denim or jeans. The inspiration for the name came from the fuel of the modern world “Diesel” and the international same pronunciation. Goldsmith was paid $500,000 in 1985 when the yearly turnover was more than $5 million. It was not until ten years later in 1989 that women’s fashion was added, in which year the brand had a yearly turnover of 130 million US dollars.

        The most famous collections in the 80s to 90s were the Saddle model. Unlike in the 70s, the trend came with tight foot hems.
        And in 1994 the youthful 55DSL collection, which was a bestseller until its liquidation in 2015.

        The brand has become known above all for its provocative, ironic communication: over the years, the Diesel campaigns have not only shocked, amused and amazed, but have also been rewarded with prizes. In 1991, the long-standing For-successful-living campaign was launched. In 1995 the “Kissing Sailors” advertising motif showed the kiss of two men.

        Rosso also founded the company OTB – Only the Brave, which in addition to Diesel also includes Maison Margiela (since 2002), Viktor & Rolf (since 2008), Brave Kid (children’s fashion manufacturer, since 2011), Marni (since 2012) and Staff International.  OTB has contributed almost 1.6 billion euros, 70% of which was generated by the Diesel brand.

        Jeans – Revolution through denim

        Timeless, sexy and comfortable – that is the promise. The trousers should fit to everything, so there are different materials, colours and patterns. The most popular trousers are a body-hugging jeans in a simple design consisting of 98% cotton. A striking design made of stretch denim in light blue vintage wash with typical Diesel accents, which are applied to the fabric in an innovative process. Lasered destroyed details, abrasions and wrinkles together with an eco-resin coating create a classically cool look, to which a light dirt effect finish adds the finishing touch.

        For both men and women, you can choose from the following patterns:

        • Skinny
        • Slim
        • Straight
        • Tapered
        • Carrot
        • Bootcut
        • Boyfriend (for women only)
        • Wide (for women only)

        Once again, sustainability is taken into account, as each pair is treated with a minimum amount of chemicals and water consumption is reduced by up to 40% compared to conventional methods. Furthermore, all new denim is designed and manufactured in Italy.

        “EARTH DAY, NOT JUST TODAY, EVERYDAY.”

        Upcycling – sustainable fashion

        The son of Diesel founder Renzo Rosso, of all people, is the Sustainability Ambassador and Upcycling Artistic Director. With his Upcycling project “Diesel Upcycling For 55DSL” Andrea Rosso not only made his father proud, but was also presented at the Men’s Fashion Week 2020.

        “In addition to the sustainable principles of the collection, transparency is also an important theme. Each garment of “Diesel Upcycling For 55DSL” is provided with a QR code that can be scanned and takes the owner to a website where the production of the garment can be tracked. “We document the manufacturing process from A to Z. We take a photo of each step, and these can be viewed on the wash list using a QR code. The packaging is also 50 percent organic and recycled.”

        What exactly is upcycling ?

        Upcycling is a process of creative reuse, the conversion of existing products, waste materials and old materials into new products. This reduces the consumption of raw materials and decreases energy consumption, air and water pollution and greenhouse gas emissions.

        Perfume – DIESEL Only the Brave

        Diesel Only the Brave is not only one of the classics of fragrances, but is a real women’s magnet. You are looking for a strong fragrance that sends out a confident signal. Then this perfume is just the right thing for you. Numerous components were carefully created by the three fragrance designers Massenet, Pierre Wargnye and Olivier Polge. The secret of Diesel Only The Brave is its oriental, woody notes. The top note of the fragrance is initially composed of fruity mandarin and lemon.

        Spicy coriander, violet and cedar, as well as leather, amber and benzoin form the base notes of this fragrance. A clenched blue fist with brass knuckles with the silver Diesel lettering decorates the bottle. The symbol of this creation is strength and masculinity. A fragrance that, as the name suggests, was created for the brave.

        Watches – DIESEL on Smartwatch

        “Once you go tech, you never go back.” is the motto of the popular Diesel Smartwatch campaign. Humor and irony are definitely the strong points of the commercials.

        In the video clip series you can see how far the love between the Smartwatch Diesel On and the model goes, so much so that he refuses any calls from friends and partner because he is so fascinated by his watch. He turns on the light with the Google Home function, pays contactlessly at the bar, turns on his favourite music and can’t get his eyes off the watch. The whole world around him disappears and he goes through and with the watch into his own world.

        For just under 369 euros, you can get the Smartwatch with many different functions. In addition to its high-quality materials and design, it has groundbreaking functions, a long battery life and the ability to measure your heart rate. Further functions and features are:

        • 48 mm axial Smartwatch
        • striking black nylon bracelet with printed logo
        • Stainless steel housing
        • pioneering functions of Wear OS by Google
        • Battery life: Several days of operation in energy-saving mode
        • Fitness functions: Heart rate measurement and activity recording, built-in GPS for distance measurement, waterproof design
        • compatible with iPhone and Android mobile phones

        Q&A: Diesel

        A top brand when it comes to jeans trousers, but what else does Diesel have to offer. Here are the most frequently asked questions regarding the brand and the founder:

        How long has the Diesel fashion brand been around?

        The first Diesel flagship stores opened in 1996 in the fashion capitals of New York, Rome and London.

        Who founded the brand?

        Renzo Rosso is the man behind the Diesel brand.

        When was the brand founded?

        When Renzo Rosso set up his own business in 1978, he also founded the Diesel jeans brand in the same year.

        Who is the founder?

        Renzo Rosso was born in 1955 in Brugine, northern Italy. From 1971 he attended the textile technical school in Padua.

        How much is the brand worth?

        Diesel is one of the ten largest brands in the jeans industry.  The acquired assets are estimated by Forbes at 3 billion dollars.

        Top Videos from Burberry – Between Trench Coat and Innovation

        Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

        Tense story between highs and lows

        The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

        You can find more about Burberry here.

        Fashion shows between live music and technology

        The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

        Unique Rainbow fashion show in London

        With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

        “Fashion meets Technology” – Revolutionary Fashion Show

        The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

        “Back to the past” – Tisci show from memories of his past

        Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

        Successful and exploitative campaigns of the traditional house

        The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

        A unique short film about Burberry founder Thomas Burberry

        The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

        From London with Love – Campaign with Beckham-Shoot Romeo Beckham

        The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

        What is Love? – Campaign to celebrate love

        This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

        Cara Delevinge, Lily James and Gigi Hadid love Burberry

        The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

        Cara Delevinge loves her hometown London

        The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

        Superstar Lily James as elegant brand ambassador for perfume

        Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

        Gigi Hadid for the new interpretation of the Burberry monogram

        New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

        Vivienne Westwood or London in LA – cool collaborations

        Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

        London in Los Angeles, California – James Cordon and the Beckhams are thrilled

        This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

        Traditional house and punk icon – Unique collection

        Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

        Christopher Bailey & Riccardo Tisci: Interesting Interviews

        The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

        Design legend Christopher Bailey about the famous trench coat

        As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

        Elevator interview at Burberry Head Office – Riccardo Tisci and Models

        Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

        The_most_interesting questions & answers to Burberry

        There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

        Where are Burberry scarves made?

        The famous Burberry scarves are produced in London.

        What is Burberry Prorsum?

        Burberry Prorsum is the company’s catwalk collection in the upper price range.

        What brand is Burberry?

        Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

        More about Burberry here

         

        Top Videos from Gucci – Between revolutionary eccentricity and high fashion

        Whether in rap songs or celebrities, Gucci is present and everyone knows the name. The typical designs and above all the well-known GG logo quickly come to mind. Whether it’s sneakers, belts, sunglasses or perfume, Gucci has long been mainstream. Under the direction of chief designer Alessandro Michele, Gucci today reaches a whole new and above all young target group and stars such as Harry Styles or Jared Leto are idols on the one hand, but also lovers and advertising face of the brand. In addition, the brand can be seen in influencers on Instagram or Youtube and is now one of the favorite brands of the social media generation.

        History and legacy of the fashion group

        The Italian Guccio Gucci opened his company in 1921 in Florence, Italy. However, by that time there were already some problems after leather imports failed to materialize during the Second World War. But Gucci made the best of it and created the Bamboo It Bag, which is still successful today. In the 1950s, Gucci’s son Aldo took over the business after Gucci’s death and helped the brand gain international recognition with its first store in the USA and stars like Grace Kelly as a customer. Aldo Gucci brought his illegitimate daughter Patricia, who was a huge scandal in Italian society at the time, into the company’s board of directors at the age of just 20. She was the beautiful companion at her father’s side on business trips and, after modeling in a bathing suit for a company advertising campaign, was named the “Gucci Girl”. Then in the 1980s Aldo Gucci was arrested for tax evasion at the age of 81 – he died at 90 and disinherited all his sons before that. In addition, since the 1980s, the company has been in decline after one of his sons, Maurizio Gucci, gradually sold the company to a US-Arab company. In 1995 his ex-wife had him killed and was sentenced to 26 years in prison.

        In 2004, Gucci became a wholly owned subsidiary of the French luxury group Kering, and since then has experienced a real boom and complete transformation with designers such as Tom Ford, Frida Giannini and now Alessandro Michele, so that today the company is considered the strongest in the group and one of the most important fashion companies in the world.

        Learn more about Gucci.

        Fascination and uniqueness at the fashion shows

        The fashion shows of the Italian luxury brand Gucci are anything but boring – they are elaborate and unique. Especially since the Italian Alessandro Michele became chief designer of the company, Gucci fascinates anew with every fashion show and collection. Whether shocking clinic atmosphere, mysterious outdoor location with fire elements or transparent “carousel”, Michele’s ingenuity and crazy ideas never seem to run out.

        “Mental health is not fashion” – controversial fashion show

        No fashion show in recent years has been as controversial and attracted as much attention as the Spring Summer 2020 show. Not only the show itself, under the artistic direction of the extroverted designer Alessandro Michele, but especially the eye-catching collection was the talk of the fashion world. At the beginning of the show, the models drive past the audience motionlessly, wearing white clothes from head to toe, reminiscent of forced clothing from mental institutions. One of the models made a silent protest by writing “Mental health is not fashion” on her hands and holding them up on the catwalk – of course this caused quite a stir. Also otherwise the show was a special eye-catcher by very special outfits…

        Secret fashion show in a Roman cemetery

        The Gucci Cruise Show 2019 delighted with a mystical atmosphere and spooky location, as well as a collection of gothic and disco elements. In the middle of the Roman cemetery of Arles, the fashion house presented its collection – artificial fog, thousands of candles and a choir singing medieval music made this show a real experience. The catwalk was set on fire and the models floated past the audience in their extraordinary creations. The audience was fascinated and enthusiastic and the fashion world also reported in high tones about the Gucci fashion show.

        Intimate insight into the backstage of a fashion show

        After the fashion house’s particularly eye-catching show for the Spring Summer 2020 collection, the expectations of Alessandro Michele were naturally particularly high for the next show. The guests gathered in a huge location, a transparent carousel stood in the middle and with the beginning of the show the view inside was exposed. You could see choreographers, stylists, dressers and models between bathrobe and finished runway look. The spectators were part of the complete backstage procedure before the fashion show, which is always the most nerve-racking part of the fashion shows for the designer. Michele’s intention was to let the audience participate live, as is usual in times of social media. By the way, the invitations for the show were sent out in a special way – Michele sent them via WhatsApp to the guests, because they are personally part of an otherwise invisible and rather intimate moment.

        The best Gucci campaigns – Lana del Rey, Gucci Mane & Jared Leto

        If there were an award for the coolest campaigns, Gucci would certainly be way ahead. In collaboration with Christopher Simmonds, the Italian luxury house produces real short films that make you want to watch Gucci. Whether it’s the Gucci Cruise 2020 campaign with Gucci Mane, the Gucci Guilty campaign with Lany Del Rey and Jared Leto, or the Gucci Psychodelic campaign, all of these feel the attitude and the joy of life that the company wants to spread with its fashion.

        Excessive house party with celebrities like Sienna Miller or Gucci Mane

        This Gucci campaign for the Cruise 2020 collection is truly legendary and will make you want to shop at Gucci. The video features celebrities such as Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane at an uninhibited house party at a Los Angeles mansion. All guests are debauched and eccentric personalities and embody a hedonistic, carefree party life. All the social classes, whether they be the chic, rich businessmen or famous rappers, are dressed in Gucci gear and can be seen banging around every corner of the house. The campaign embodies an infectious joie de vivre that Gucci wants to communicate to its customers.

        60s glamour with Lana Del Rey and Jared Leto

        In the campaign for the Gucci Guilty fragrance, singer Lana Del Rey and musician Jared Leto are seen as an American “showcase couple” in iconic Hollywood locations. The whole thing is set in a retro perspective, probably inspired by the 60s and the American Dream. Both dressed completely in Gucci give a really beautiful couple and remind the viewer of old Hollywood glamour. In the background there is fitting retro music, which makes this campaign as a whole a really successful and worth watching promotional video.

        Shrill and colourful psychedelic campaign at an Italian tradition house

        The psychedelic campaign for a capsule collection of the Italian luxury brand takes the viewer into a colourful nightclub of the 70s with a hilarious and trance-like atmosphere. Just as striking as the colorful light reflections and disco balls in the video is, above all, the collection presented, which shows a colorful reinterpretation of the well-known Gucci logo. This campaign also reflects the fashion house’s cool attitude towards life in an exciting way and appeals to a mainly young target group.

        Authenticity and glamour through Harry Style and Lana Del Rey

        Gucci is a brand whose campaigns and fashions are designed to evoke a sense of life and emotion in people. To get these messages across, the Italian fashion house naturally chooses special people to be part of the campaigns. The label places particular emphasis on authenticity, which they have succeeded in doing especially with prominent examples such as Harry Styles and Lana Del Rey.

        Teenie favourite Harry Styles in current campaign

        The ex-One Direction star and now successful musician himself is a Gucci lover and can be seen in countless campaigns, as well as in the robes of the luxury house – for example, at the last Met Gala in New York, the Briton fascinated in a very androgynous piece by Gucci. In the following campaign, 26-year-olds are seen as a down-to-earth young man strolling through an English suburb with a chicken in his hand, visiting a fish-and-chips shop. As inconspicuous as this campaign is, with Harry Style as a model, it was a great success and attracted many young fans to Gucci.

        Pigs collection with Jeffree Star and Shane Dawson

        Last year, Gucci presented a very special collection, with all the clothes, bags and accessories featuring cute piggy emblems. Funnily enough, these are really trendy and are becoming increasingly popular as pets. The collection was a real success and caused a real buying frenzy, especially with the beauty mogul and youtuber Jeffree Star. The multimillionaire bought the entire collection worth 15,000 dollars and surprised his good YouTube friend Shane Dawson, whose trademark is a pig. Unfortunately, Gucci did not produce a campaign film for this collection, but the VLOG by Jeffree Star gives a very interesting and entertaining insight into the pieces in the collection.

        Lana Del Rey for 60s campaign for Gucci Guilty

        The musician and songwriter Lana Del Rey stands for natural beauty and embodies with her music and her unique look a special and often sentimental retro time. In the campaign for the perfume Guilty, the American actress plays together with singer Jared Leto an American glamour couple in Hollywood in the 1960s. With her unique style and look, the singer is the perfect cast for the role and created a great campaign with Gucci. Gucci gives a small insight “BTS” of the campaign in the following video.

        Exceptional, successful collaborations

        The ingenuity and creative ideas of chief designer Alessandro Michele are great and so the Italian is known above all for his eccentric designs and unusual collaborations. The success and hype of the collections speaks for itself every time and so the Gucci Ghost, the Yankees, and this year’s Disney collections have been part of the last years.

        Disney’s Mickey Mouse on Italian luxury fashion

        On the occasion of Chinese New Year and this year’s Year of the Mouse, the luxury company collaborated with none other than Disney and released a limited edition in mouse design. The focus is on the Disney cult figure Mickey Mouse, which can be seen on numerous pieces such as clothes, bags or even bath slippers. To match the collection, the luxury company produced a promotional video at Disneyland, which is specifically aimed at the Chinese New Year. The collection was a great success and sold out in large parts within a short time. In addition to the meaning behind the mouse design, these naturally also aroused a real childhood feeling in many customers.

        Ex snowboarder Trevor Andrew is the Gucci Ghost

        The collaboration with the famous Gucci Ghost was born in 2016 and caused a huge hype especially on the Instagram platform. Behind the Gucci Ghost design is former pro snowboarder Trevor Andrew, who some years ago, out of desperation over a matching Halloween costume, threw on an old Gucci sheet, cut out the eye area and has since been affectionately known as the Gucci Ghost by his friends. With his new nickname, the American started as a graffiti artist in New York, where he quickly built a large fan base with his artwork on Instagram. Alessandro Michele, Gucci’s chief designer, was also a fan and got to know the “Gucci Ghost” through mutual friends. This led to the joint idea of the special collection, which was launched in 2016. In the following video you can watch the exciting collection in the New York showroom with a special 360 degree function.

        Collaboration of baseball caps and Italian luxury fashion

        The Major League Baseball (MLB) is the biggest baseball league in the world and the famous Yankee Caps with NY logo are almost the trademark. The caps have always been in fashion and almost everyone has had one. Even the creative mind behind Gucci Alessandro Michele likes to wear his NY cap in combination with Gucci. So he came up with the idea to work with the American Baseball League and design a complete collection in Yankees design. The result is caps, clothing or accessories and shoes, which is a clever and at the same time successful move of the Italian true, because the collection experienced a big hype and an even bigger demand.

        Gucci Interviews – Get to know more about the label

        If you want to learn more about the luxury label, you can watch one of the interviews.

        “Make the crazy beautiful” – motto of the chief designer Alessandro Michele

        Alessandro Michele has been Gucci’s chief designer since 2015 and transformed the traditional company with its eccentric designs, attracting a young target group with high purchasing power to the company. That the collections sometimes even shock at first is part of the marketing strategy. As in an interview published by Gucci with the title “Make the strange beautiful”, Michele somehow always makes the clothes look beautiful and wearable. The video is super interesting and gives a great insight into Alessandro Michele’s work.

        Alessandro Michele’s attitude to work and vision

        Also here is an interview with Gucci’s chief designer Alessandro Michele, who has been working for the house since 2015. This time accompanied by the New York Times, the Italian gives an insight into his private office, tells what he needs to be creative and his vision for Gucci. Many designers, especially big names in luxury homes, are camera-shy or simply don’t want to be shown in such a private setting, but Michele, despite his modesty, likes to let people be part of his work, also to understand it more.

        Hip-hop legend Dapper Dan in his Gucci studio

        Dapper Dan is a true icon – he is a hip-hop cult designer and is best known for introducing high fashion to the hip-hop world. The 75-year-old is also an avowed Gucci lover. So it was clear to Alessandro Michele that he had to make a collection with the New Yorker. The result is a collection of absolute connoisseur pieces in a New York retro look, which often have a history and are already cult. In the following video, online magazine Hypebeast takes one to Dapper Dean in his luxurious, multi-million-dollar Gucci studio in the New York district of Harlem.

        TOP questions and answers about Gucci!

        There are of course many questions about a brand as exciting and legendary as Gucci. The most frequently asked questions and answers can be found here.

        Who is the founder of Gucci?

        The founder of Gucci was the Italian entrepreneur Guccio Gucci.

        When was Gucci invented?

        The Gucci brand was invented in Florence, Italy in 1921.

        In what country is Gucci made?

        Gucci manufactures its products in the city of Prato in Tuscany, Italy.
        Chief designer of the Gucci brand is the Italian Alessandro Michele.

        You can find more about Gucci here:

        More Infos about Gucci

        The online page of the Italian fashion house

        The Instagram account

        The Official Youtube channel

        Daniel Wellington – Watches combined from timeless elegance and casual NATO bracelets

        Daniel Wellington – A man who, with the help of Instagram, has managed to maximize his advertising strategy to build an empire within 5 years Through a chance encounter with another backpacker, he was inspired to bring to market the revolutionary watch design that brought him this enormous wealth. His idea of attaching classic watch cases to NATO bracelets became a box office hit!

        Establishment of the brand – chance acquaintance in Australia

        The story behind the brand “Daniel Wellington” is just as young as it is characterized by chance encounters. The founder Filip Tysander came from a small province called Jarfälla in the capital of Sweden. After graduating from school he decided to leave Stockholm and make a stay in the wilderness of Australia. There he met the young Englishman Daniel Wellington, whose appearance and manner simply impressed him. Daniel Wellington had an expensive Rolex Submariner watch on a Nato bracelet, which looked simple yet good. That was the point for Tysander to design such a watch collection.

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        Klockkungen Daniel Wellington plockar ut rekordbelopp – trots en lägre omsättning ⌚️ Klockbolaget Daniel Wellington minskade omsättningen i fjol. Men samtidigt plockade grundaren Filip Tysander, 34, ut 220 miljoner kronor från bolaget – och hade en sammanlagd inkomst av kapital på 403 miljoner. ⌚️ Men själva omsättningen tappade mot 2017. Daniel Wellington omsatte drygt två miljarder kronor under 2018. Ett tapp mot 2017 då bolaget omsatte 2,4 miljarder. ⌚️ Men pengar verkar finnas. I fjol hade Tysander en rejäl inkomstökning. Då höjdes hans lön från 660 000 kronor till 6,2 miljoner jämfört med 2017. ⌚️ Filip Tysander startade Daniel Wellington 2011 med produktion av tunna klockor med tygarmband – så kallade Nato-band. 💰 Läs artikeln genom att följa länken i vår bio!

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        From ordinary student to millionaire in 5 years

        He studied business at Uppsala University and invested 15,000 US dollars in his own brand, whose advertising and marketing strategies he designed himself, mainly via social media, and the knowledge he gained from working in a watch factory. In 2011, almost 5 years after meeting Daniel Wellington, he sold the first watch with his name. In less than 3 years he had sold more than one million watches, in the next two years his profit was more than 100 million dollars and today he belongs to Sweden’s high society with an estimated net value of 1.2 billion.

        He has the sole right to the company or 100% share, so his way to the billion was relatively quick. Apart from his luxurious property, which is the most expensive in Stockholm with a value of 13 million US dollars, he leads a rather down-to-earth life and keeps away from the media.

        Watches – ladies, gentlemen and NATO bands

        Daniel Wellington has gained an incredible reputation in recent years. What once started as a small start-up company is now worth millions. With his simple idea Filip Tysander managed to become an equal competitor to many brand watches. The secret behind it? Exchangeable bracelets made of stainless steel, mesh, nylon and leather. So he delights the classic fans with their metal look, as well as the ladies and gentlemen who like the vintage look with wristbands made of fabric. The quality of the watches is high, with their Japanese quartz movement and rainproof features, they prevent problems from occurring quickly. Between 6 and 8mm thick, the ivory-white cases are thick, which makes them shine unmistakably on the wrist.

        Ladies – classic-elegant

        The perfect watch for the lady to complete any outfit. A casual look or classic-elegant, the watch gives the “cherry on top” effect. The dials are available in ivory white or black, always framed by rose gold or silver shimmering cases. Only the bracelets are there in more colourful colours. The NATO bracelets are available in blue, green, bordeaux and pink, but mainly Daniel Wellington offers only the basic colors black, white, rose-gold and silver. The country look is provided by the leather strap watches from Italy with crocodile embossing. As you can see, there is something for every occasion and every type of woman!

        Men – minimalist look

        The ladies’ and men’s watches hardly differ. There are the same models, colours and materials, only the longer strap length distinguishes them from the ladies’ watches. The men’s watches also have a minimalist look. You can get the cheapest watch for 99 Euros, the Petite Cornwall with a classic black NATO bracelet and the prices do not exceed 200 Euros. The currently most expensive model is the Classic Reading, which carries its proud price due to its crocodile-embossed leather strap. Followed by the bestseller, the Iconic Link for 189 Euro, which is a modern interpretation of a classic design made of refined and polished stainless steel. Nevertheless, these are very reasonable prices for watches of this quality.

        Jewellery – bracelet, bangle & ring

        The further development in the field of jewellery is a novelty and a daring leap for the company. The selection is kept very simple and small, but still gives the necessary touch to complete your outfit. Whether classy in a blazer or casual in a t-shirt dress and sneakers, Daniel Wellington’s jewellery completes every look! Because aesthetics, flawless craftsmanship and timeless design are the qualities that define Daniel Wellington.

        Bracelet & Bangle – Slim & Classic

        The Classic Bracelets are the counterpart of the Classic Ring, they embody the essences of Daniel Wellington and reflect timelessness and style with their delicate beauty. The love of elegance, noble materials and high quality can be found everywhere. Just as with the rings, the discreet lettering “Daniel Wellington” decorates the outside of the bangle. The rings are available in stainless steel and rose gold. Their minimalist style lends them a casual yet tasteful appeal.

        The Slim Bracelets were also made with great attention to detail. Elegant design similar to the Classic versions in a slimmer shape.

        Classic Ring – The ring for you

        Classic Ring in Satin White, Desert Sand or Dusty Rose – The simple rings made of double-coated stainless steel and enamel are available in a set with the Classic Bracelets. For less than 50 Euro you can get the charming rings with the discreet “Daniel Wellington” logo on the outside of the ring.

        Here you can see the new collection of rings!

        Q&A: Daniel Wellington

        Before you go shopping or order items online, you should find out about the brand. “Where are your articles made?”, or “How much does a Daniel Wellington watch cost?” save you a lot of trouble not to buy the wrong gift for your loved one. Here you will find all the answers to the most frequently asked questions:
        Filip Tysander is the founder of Daniel Wellington.

        Where was the company founded?

        The company was founded in Sweden and has its headquarters there.

        When was the company Daniel Wellington founded?

        The company was founded in 2011.

        How did the company get its name?

        The story of “Daniel Wellington” founder Filip Tysander begins with a chance meeting. When the young Swede travelled to Australia after graduating from school, he met the Englishman Daniel Wellington, who wore a Rolex with a NATO watch band. His name then inspired him to name the company.

        Where are Daniel Wellington watches made?

        The watches are manufactured in Shenzen, China. Shenzen is a sub-provincial city in China.  For example, Foxconn is based in Shenzen, a company that manufactures electronic components that are used in products from Apple and Nintendo, among others.

        How much does a Daniel Wellington watch cost?

        The design of Daniel Wellington watches is classic, elegant and timeless. You can change the bracelets to suit any occasion. The cheapest model is available from 100 €.

        How much is the company worth?

        In just 5 years Filip Tysander has made 170 million euros with the brand.

        Ralph Lauren – the great success of polo shirts, shirts and sweaters

        Ralph Lauren – More than just a simple designer He has created what is known as the “American Dream”. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

        Ralph Laurens career – American Dream “Rags to Riches”

        Ralph Lifshitz was the son of Belarusian immigrants from Pinsk. His father was a simple painter who emigrated with his family to the USA. Despite his roots, Ralph grew up influenced by American culture. His parents only spoke Russian, Polish or Yiddish if they wanted to hide something from the children.

        At the age of 12 he sold his first ties at his school and invested the money in expensive suits. At the age of 16, he and his brothers changed their surnames, not to hide their Jewish origins, but because of teasing, as the name resembles the two English words “life” and “shit”. Lauren never studied anything in the field of fashion, he was exmatriculated from economics because of his poor grades. Thereupon he met his wife, who was a receptionist at the eye doctor. They married and had three children in the following years. >His path to great success – from salesman to billionaire

        His way to great success – From being a salesman to billionaire

        Before that he had served in the army for two years and then worked as a salesman for the fashion house Brook Brothers. The earnings there enabled him to take out a loan for his first tie collection under the Polo label. The sale brought him enough money to buy the rights for the brand. This led him to independence and to his great success. He created entire collections and won the Coty Awards in 1970. Two years later he designed the complete costumes for the movie “Great Gatsby”. In the same year he also created a collection of polo shirts and the famous trademark of the riding polo player. This is still his most successful collection today.

        Changing diagnosis – Pink Pony Campagne

        In April 1987 he was diagnosed with a brain tumour, which was cured after a successful operation. This was the incentive for him to actively participate in the field of cancer research. He saved thousands of lives through his diagnostic centre for treatment and prevention of breast cancer. His campaign called Pink Pony opened a centre to make it financially possible for everyone to get treatment without falling into huge debts. Meanwhile, the Pink Pony Campaign can be found all over the world.

         

        Fun Facts about Ralph Lauren

        Ralph Lauren owns a huge collection of cars, including a Bugatti 57 SC Atlantic, which was built only four times and one of which is even considered lost. His fortune is also estimated at 5.8 billion US dollars, which is why his expensive hobby and the extravagance in his life are already considered normal.

        This also explains the lightness of the very costly celebration of his brand’s 40th anniversary. Without further ado, the entire Central Park in New York was rented and celebrated with designer colleagues like Donna Karan, Carolina Herrera and Vera Wang, as well as Robert De Niro and Sarah Jessica Parker at a noble dinner.

        In addition, Ralph Lauren even starred in an episode of the popular Hollywood sitcom “Friends”. Even though his intercom was limited to 4 words, he convinced with his classic fashion suit. How else, as one of the most successful designers of the 20/21st century!

        Tops – polo shirts, vests & sweaters

        Polo shirts, shirts or pullovers – the actual success of the Ralph Lauren brand is due to them. There are different variations, sometimes with the big or small polo player on the horse. Only 33 years after the invention of the polo shirts by Rene Lacoste, Ralph Lauren launched the first Polo Pique shirt. Today both companies compete in the polo market. Ralph Lauren’s American style, which produces longer and more shirts, is currently trendy. Of course he offers the shirts and shirts in different cuts. You can choose between the following:

        • “Slim Fit” (very narrow cut)
        • “Custom Fit” (casual, wide cut)
        • “Big and Tall” (in big sizes)

        In the same way, Ralph Lauren did not hold back on the variety of colours. There is hardly a colour that does not exist, the selection is as colourful as the rainbow itself. Varied designs make the tops real eye-catchers!

        Specials – Baby Accessories, Home Articles & Perfume

        Ralph Lauren is a luxury brand like no other. Luxurious living room accessories, cute rompers or even complete outfits for the little ones. In the fragrance department, too, Ralph Lauren impresses with floral fragrances for women and marshmallow masculine fragrances for men. Discover the variety of the different articles!

        Ralph Lauren Baby – luxury for the little ones

        Hard to believe, there is a complete department for the very youngest among us! You are looking for the perfect gift for your sister’s baby show or a suitable birthday present for your little one. Ralph Lauren offers complete outfits, rompers, bodysuits, dresses and of course what you can’t miss, little polo shirts. The most different articles made of cotton, corduroy velvet, cashmere or linen show the high quality of the children’s clothing. At the moment you can find a lot in maritime style with small anchors and sailing boats, but the timeless classic look can always be found on their online site.

        Ralph Lauren Home Collections

        In the “Ralph Lauren Home” department you can really find everything your heart desires. You want to completely redecorate your apartment? Add a touch of aesthetics and elegance or keep it simple and classic. On the online website under the Home section you can distinguish between:

        • Décor
        • Inspirations
        • Bathroom
        • Bed linen
        • Tableware
        • Home gifts
        • Other articles (dog accessories, rainwear etc.)

        There is even the possibility to use the service. There you can contact extra interior designers who work for Ralph lauren to help you create your perfect home. Make your small and modest home special with the various luxury accessories. With elegant bed linen and decorative cushions the bedroom will look more comfortable. The bestsellers remain the knitted Ralph Lauren fabrics in the form of blankets or beach towels with the cute bear mascot.

        Perfume – irresistible character

        Very distinctive fragrances with irresistible character. Ralph Lauren’s fragrance collection for women has a simple design. Romantically playful fragrances with a floral character. It is the perfect perfume for everyday use: unobtrusive, discreet and fresh. After spraying it on, you feel like lying on a fresh flower meadow – stimulating and invigorating. Most blends consist of apples, sparkling mandarins and gentle osmanthus. The floral top note comes from the mixture of boronia, freesia and magnolia. If you want a powdery light accent, there are varieties with musk and white iris. This ensures long-lasting freshness!

        Q&A: Ralph Lauren

        Before you go shopping or order Artiel online, you should find out about the brand. “Where are your products made?”, “What does Slim Fit mean?” or “What page is the Polo logo on?” save a lot of trouble to avoid buying the wrong thing. Here you will find all the answers to the most frequently asked questions:
        Ralph Lifshitz, his real name, is a US-American fashion designer and founder of the fashion company named after him “Polo Ralph Lauren” (1967). He was born in The Bronx, New York City, in the United States at the end of the 1930s on October 14, 1939 and will celebrate his 81st birthday in 2020.

        Who wears Ralph Lauren?

        Ralph Lauren is a brand for everyone. Of course she has a stereotypical clientele in many eyes, but not everyone who wears a Ralph Lauren baseball cap and polo shirt is automatically one of them.

        Where is Ralph Lauren produced?

        We do not have all the relevant information on this, but it is known that some Ralph Lauren clothing is produced in India1) and also in Indonesia, South Korea, Thailand, Mexico and Hong Kong.

        When was Ralph Lauren founded?

        The company Polo by Ralph Lauren was founded in New York in 1967.

        How do I recognize Original Ralph Lauren?

        When embroidering, it is important that the horse harness, as well as the leg and arm of the polo player are clearly visible. The polo mallet must be embroidered straight as shown in the photo. Dirty embroidered logos can only be found in plagiarism.

        Is polo a brand?

        Polo Fashion was originally a brand of the Brooks Brothers company and was intended for a fashion line for polo players. Lauren bought the rights to the brand from Brooks Brothers in 1967.

        On which side is the polo sign?

        The main label of Ralph Lauren polo shirts has the inscription “Polo by Ralph Lauren”. To the right of the main label there is a small label with the size of the polo shirt.

        What does Custom Slim Fit mean?

        Super Slim, Slim and Tailor Fit are designed for people with narrow hips, so the shirt will not look good on gentlemen with pear-shaped bodies.

        Hugo Boss – menswear, perfume & watches

        Hugo Boss – Started as a small tailor shop, worked its way up to an empire that has seats around the world, sells millions of fragrances each year, has the best-selling brand-name suits and is named after the streets. Who would have expected that after a young man hasn’t even finished his secondary school? Today his label sells products in every area, whether the well-known suits or accessories, whether men’s or women’s fashion, even articles for babies.
        Hugo Ferdinand Boss began an apprenticeship as a merchant after he had dropped out of secondary school. After his compulsory military service he worked in a Metinger Buntweberei until he had to take over the manufactory and dowry shop due to the death of his parents.

        Interesting facts about the career of Hugo Boss Karriere

        • Termination of secondary school
        • Commercial training
        • Takeover of the manufactory and dowry shop of the deceased parents

        It was only after the First World War that Hugo Boss was able to return to Metzingen and open his own tailor shop. For the time being he specialized only in outerwear and workwear, and among other things raincoats, wind jackets and sports equipment. When the Second World War broke out, he also produced soldiers’ uniforms and was a member of the NSDAP at the time. In the further proceedings it turned out that he was one of the followers and was therefore not punished.

        Return to Metzingen and beginning of Hugo Boss

        • Return to Metzingen
        • Foundation of the tailoring company Hugo Boss after 1.WK
        • 193oer: he also produced soldiers uniforms

        NSDAP member – later stamped as a follower

        In 1945 Boss resigned for health reasons and handed over the management of the company to his son-in-law, Eugen Holy. He now also had elegant suits produced, which was to have a decisive influence on the brand from then on. Werner Baldessarini, the chief designer and later chairman of the board of directors, also set new accents afterwards. In the 1970s, the factory outlet in Metzingen was opened, around which a successful outlet city with other brands has developed since then.

        Great success Hugo Boss

        • Since 1945 leadership of his son-in-law Eugen Holy
        • Great success with classic suits in the 50s
        • Factory outlet opened in Metzingen in the 70s – start of the outlet city

        From then on, the brand gained incredible popularity. Today it produces men’s, women’s and children’s clothing, as well as perfume, watches, accessories and home products.

        Perfume – Hugo Boss Bottled, Ma Vie & The Scent

        Hugo Boss Bottled is one of the top 10 fragrances worldwide and in Germany it is regularly number 1. 50 million bottles sold due to its aromatic-fruity essence in the top note. The secret of its success is definitely the red apple, which gives this incredible fragrance creation that special kick. On the men’s fragrance market, it has been a classic for years, which is supposed to radiate success and strength. To this day, no fragrance manages to imitate this timeless, strikingly masculine scent.

        The perfume first appeared on the market in 1998. The concept was to radiate masculinity and strength, but also to emphasize the soft characteristics of a man and to combine these two opposites perfectly.

        Stay true to yourself and you will be successful! That makes me a man of our time!

        BOSS Ma Vie Pour Femme first appeared on the market in 2014, and the concept was similar to that of the man, emphasizing certain character traits, so the BOSS woman surrounds herself with an aura of femininity and self-confidence. The creation was also inspired by everyday moments of happiness. Like the feeling or joy of the first rays of sunshine in the morning or the growing of flowers. It should awaken joie de vivre in you through the mixture of sparkling flair and modern character. Fresh cactus blossoms and unfaltering desert plants meet each other.

        Men’s fashion – Hugo Boss suit, jackets & T-shirts

        Hugo Boss is probably directly associated with menswear. The brand became famous in the 50s with its classic men’s suits. Today’s innovative suits come in various forms. One can distinguish between Slim Fit, Regular Fit and Relaxed Fit. The price range depends on cut, pattern, colour and material. While a vegan linen suit costs 650 Euros, the standard black wool wedding suit costs from 450 Euros upwards.

        Most suits are tailored to specific intentions, so the business suits guarantee style and comfort at the same time through their details. In addition to the filgraneity, the suits also allow optimal breathing and easy donning.

        Jackets, leather jackets or coats – Hugo Boss has it all! The jacket collection from BOSS is versatile. At the moment the leather jacket is the most popular on the site. It is a masculine reinterpretation of a classic. The waxed leather biker jackets with vertical zipper pockets are a true classic.

        Extravagant baby fashion – pacifier

        If you think you’ve seen it all, you’ll find something like this – cute baby dummies from Hugo Boss. These are available in a matching gift box in the pastel colours pink, blue and grey. They are BPA free, ergonomically shaped with rounded edges. The silicone dummy is already available for 29 Euro on several online platforms.
        • Rounded edges
        • Ergonomically shaped suction cup made of silicone
        • BPA free

        Watches – Chronograph Navigator

        A Boss watch on the wrist directly makes the outfit look more noble and elegant. How do you get an overview with so many models? Boss has watches made of leather as well as stainless steel, analogue or digital dials, various classic colours, but meanwhile also rose-gold. The men’s and women’s watches start at 130 Euros and end in the quadruple range, accordingly they offer more or less.

        The Chronograph Navigator is a contemporary reinterpretation, it has three totalizers, a date function and a waterproof design. Thus the watch proves to be a real guide for your time planning. Never again use it as an excuse for completely forgetting the time. Available from 250 Euros, the watches are available in metallic blue or black cases and stainless steel mesh bracelets.

        Hugo Boss message – We’re all in this together

        A message of solidarity, strength and gratitude from BOSS employees – In this video, employees thank everyone who has helped during this difficult time and do their part by producing their own masks. “In these times it is more important than ever to care for each other. We are all in this together.”

        Q&A: Hugo Boss

        Hugo Boss is one of the brands that have survived almost a complete century. During this time the company, which was founded in Germany, has had to experience a lot.

        Information about the foundation, the production, especially during the Second World War you can find here!

        Where was Hugo Boss founded?

        Hugo Boss was founded in Metzingen, Germany.

        When was Hugo Boss founded?

        The brand was first established in 1924.

        How old is the company Hugo Boss?

        Meanwhile the company is 96 years old and soon celebrates 100 years.
        The fashion outfitter Hugo Boss had designed uniforms for the National Socialists, even being Adolf Hitler’s tailor, it was rumored.

        Where does Boss produce clothes?

        Among other things, Hugo Boss also produces its own products in Turkey. The largest own factory is in Izmir.

        What is BOSS Green?

        BOSS Athleisure playfully brings together fashion, sport and lifestyle. From the designer brand HUGO BOSS, born in 1924, the line is based on the claim to create sporty casual wear for fashion-conscious men and women.

        Who owns Boss?

        In 2007, Valentino was acquired by financial investor Permira for €3.5 billion, which since then has exerted significant influence on the Hugo Boss company.

        Giorgio Armani – Watches, Perfume & Sportswear EA7

        Giorgio Armani – A world-famous name behind which stands a man who has revolutionized the fashion world. He has taken elegance and classicism to a new level. Milan, the city of fashion, has become what it is today through his works. Starting with shop window decoration, soon half of Hollywood and numerous actors were dressed in their film sets. In the same way Armani made it into the sports sector and dressed the Italian team for the Olympic Games. In every imaginable field the brand has tried out and set high records. Whether make-up, fragrances, watches or (sports) fashion. Designs by Armani are true classics! In this article you will find out everything from the creation to the different sales areas.

        History and facts about Giorgio Armani

        Giorgio Armani was born in 1934 in Piacenza, Italy. He began to study medicine, but broke off his studies in the 3rd year of his apprenticeship because he realized that this was not his vocation. Together with his then life partner Sergio Galeotti he developed his career in the fashion industry. First as a window dresser, then as a designer in the Nino Cerrutti fashion house. While Armani designe, Galeotti sold his unique pieces to several department stores, which led to the start of his own business in 1975.

        His career began at the age of 40 and after only 5 years he had his first breakthrough. At the beginning of the 1980s he equipped various Hollywood celebrities. In 1982 he was the first fashion designer after Christian Dior to be featured on the cover of Time Magazine and he launched his first perfume.

        In addition to elegant clothing, Armani has also created sportswear, flight attendant uniforms for Alitalia, costumes and even food for special occasions. He set the trend in the 70s with bomber jackets, which still have cult status today. He has also ensured that Milan maintains its current status as a fashion city and has created revolting fashion shows with a mini-miI to avoid anorexic trends in the fashion industry.

        Despite all his success, Giorgio Armani is a perfectionist who is very reflective and self-critical of his career and his shows. He calls himself a frustrating actor, producer and director of life, because by dressing several actors he discovered his love for film and would have loved to try himself out.

        In the following video you can see his attitude towards life in relation to one of the numerous shows in Paris.

        • 1934 born in Piacenza, Italy
        • began to study medicine
        • dropout in the 3rd year of study
        • Then he was a window dresser, later a designer
        • 1975 founded “Armani” with the help of life partner Sergio Galeotti
        • Early 80s: Breakthrough
        • Elegant clothing, sportswear (EA7), flight attendant uniforms and even food he appropriated
        • Revolution: minimum BMI
        • Enhanced reputation of Milan through Armani

        Perfume – Si, Aqua di Gio & She

        Giorgio Armani’s perfumes are based on a very simple concept: in close collaboration with the most talented noses in the world, fragrances full of elegance and refinement are composed from the most precious ingredients. Some of them are inspired by the elements of nature, or they embody in perfection the perennial theme of seduction such as ‘Homage to the femininity of today’s woman’. The art of Giorgio Armani’s haute parfumerie is particularly evident in the luxurious, unique Armani Privé fragrance collections. They are particularly close to his heart because they best express his couturier’s art.

        Si – classic perfumes

        The naming of the perfume was very well thought out. Si means “yes” in Italian and it is exactly this open-minded, positive attitude that Armani wants to convey. A very feminine fragrance combination with a floral note of amber and patchouli. This perfume is by no means a fragrance for older ladies, but timeless and intended for the unforgettable appearance in everyday life. A fragrance that stays in your head. You can recognize Armani’s craftsmanship by the stylish and glamorous finish of the bottle, as well as the fragrance itself. Italian flair for a good price.

        Here you can find the fragrances sorted by year of release:

        • Si Eau de Parfum (2013)
        • Si Intense (2014)
        • Si Eau de Toilette (2015)
        • Si Intense Limited Edition Night Light (2106)
        • Si Rose Signature (2016)
        • Si Le Parfum (2016)
        • Si Passione (2018)
        • Si Passione Limited Edition (2018)
        • Si Fiori (2019)

        “Although Giorgio Armani’s women’s fragrance Si Fiori evolves into a sweet and feminine scent, the heart note is beautifully lightened. But the olfactory combination of patchouli, rose and oakmoss keeps the sweetness in check”.

        Aqua di Gio

        The perfume “Aqua di Gio” or the version for women “Aqua di Gioia” has been on the market for 25 years. 65% of those interviewed consider the smell to be good, while 30% consider it neutral. It is a fragrance that goes with everything. Whether it’s a rendezvous, an upscale opera visit or open-air concerts. The fragrance marketed by L’Oréal has a naturally delicate scent for the ladies. It should reflect untouched nature and landscapes. The refinement of mint and the interplay of jasmine blossom and cedar wood gives it that irresistible note.

        The essence for men should again emphasize freedom of the elements water and wind. To achieve this, citrus fragrances are used in combination with delicate blossoms and spicy aromas such as oakmoss, amber, rosemary or musk. This gives the perfume a maritime masculine character, but it doesn’t sting too much in the nose. Nevertheless, the main components are fruity essences such as mandarin orange and bergamot.

        EA7: The elegant sports brand

        What is behind EA7? This sports brand has been on the market since 2004. In the beginning it was just an exclusive sports collection, but today it is a big hit! By mixing elegance and sportiness, Armani created a brand suitable for everyday use that stands out for its charm. 

        How did it get that name? Giorgio Armani is an incredible fan of football. He really loves the club AC Milan and his close friend and favourite player Andrij Shevchenko wears the number 7, which gave him the inspiration for the name. Marketing has also been strategically invested in the sports world. For the Olympics and Paralymic Games, the complete wardrobe for the Italian team was designed.

        Make-Up & Beauty – The Luminous Silk Foundation,

        Armani has established itself in every area of fashion. For years they have also been a top brand in make-up and beauty. With their liquid foundation, the Luminous Silk Foundation, they won the InStyle’s Best Beauty Awards for 9 years in a row. In addition to the 40 shades for all skin types, the oil-free foundation provides a fresh and pleasant hold for the whole day. A light foundation with medium coverage for a natural look.

        • Light and comfortable with perfect grip
        • Fresh and perfect shine in the twinkling of an eye
        • 40 shades for all skin types and skin tones

        “The Luminous Silk Foundation, the cult foundation from Armani Beauty, gives the skin perfect shine and a radiant complexion for more natural beauty.”

        With its micro-fil technology, the foundation promises to combine highly effective pigments with a weightless texture, which is why it is celebrated by many celebrities and renowned make-up artists. Thanks to its low density, the complexion appears seamless and the skin radiant. The texture of the soft charmeuse silk inspired manufacturers to enhance and unify the Luminous Silk Foundation, so that the flawless finish with transparent to medium coverage is long-lasting.

        Watches – Smartwatch, Armani Exchange & Ceramica Watch

        Since 2004 Armani offers wristwatches for ladies and men. With precise accuracy and robust material the watches are worked on.  The cheapest product for “Armani watches” currently costs about 140 Euros, while the average price is about 235 Euros. Mostly the watches look very classic and elegant, which is why bright colours are not used. Silver and black are the standard colours, but in the meantime the trend colours rose gold and dark blue are becoming more and more common. Armani gives the license for the watches to Fossil and takes care of design, marketing and distribution itself

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        Which pantsuit fits me? – The best cuts for a stylish appearance

        They come in a wide variety of styles and no matter what your preference – pantsuits have always played an important role in fashion. In the end, when choosing the right outfit, it’s not only your taste that counts, but also the occasion. But most importantly, the men’s suit must be modern and fit your type. Therefore, in the following we will take a look at what kind of pantsuit best fits your figure and just like you choose the right outfit for every occasion. After all, you don’t just want to look like a model, you also want to appear professional.

        Which suit for which type?

        Maybe you still have bad memories that you associate with pantsuits. This is probably because you were forced into unsuitable suits as a child to get through events like communion or big brother’s wedding. Now that you’re older, you probably see things a bit differently and when you look at a guy like James Bond in a chic men’s suit with a vest, you think, “I wonder if an outfit like that would suit me?” And, yes – herrenanzüge.net confirms it: Actually there are four different types of figures and for each type there is a matching trouser suit:

        The A-type – narrow shoulders and wide waist

        Men of type A have rather little extended shoulders and set the accents on the upper body. For these men, light colors are usually particularly well suited, as they put the build in the background and cleverly conceal the proportions. Accessories such as a bow tie or tie are also well suited to these men and ensure a good figure.

        The Y-type – wide shoulders and narrow waist

        This group of men is quite lucky, because they can wear almost any kind of pantsuit. You have the possibility to appear discreetly in another cut or to choose a men’s suit in a slim fit cut to give more expression to your sporty physique. The colors play a minor role and can be chosen according to your personal taste.

        The I-Type – Thoroughly slim build

        If you are a slim man, you should not choose a too wide cut outfit, because you would be lost in your pantsuit. A men’s suit in dark blue that is neither too wide nor too tight fits the I-Type perfectly. To look a little wider, it is recommended to open the upper button of the suit jacket.

        The H-type – even and corpulent

        While the I-Type should never wear a pinstripe suit, the H-Type is best served with it. Likewise, other types of patterns are ideal for this type of man, as they narrow the body shape and make the wearer look more athletic. If you belong to this type, you should always make sure that all parts of your pantsuit are tailor-made.

        The 5 deadly sins of wearing a pantsuit

        If you have no experience, you can make quite a few mistakes when wearing a suit, but most of them are forgivable and relatively easy to conceal. However, there are also some things that are considered to be absolute no-go’s and should therefore be avoided at all costs
        have to be. These include:

        • Full trouser pockets
        • A stiff jacket collar
        • Too long trousers
        • Opened pockets on the jacket
        • Sleeves too wide

        With these deadly sins you can make even a perfectly fitting men’s suit look bad and therefore you should definitely take care to avoid these mistakes.

        Our conclusion on the subject of pantsuits

        Actually, the whole thing is much easier than most men think, because in reality, choosing the right pantsuit is no magic trick. You just have to pay attention to the shape of your body and follow the above mentioned hints and tips when buying. In the end it doesn’t matter anymore whether you choose a classic men’s suit with vest or a modern jacket. After all, there is a matching trouser suit for everyone.

        Top Videos from Dior – A brand between Haute-Couture & High Fashion Street-Wear

        Christin Dior – a brand that stands for French elegance, luxury and design like no other. The fashion house does not only make prêt-à-porter, but also the extremely elaborate haute couture since the beginning of its time. With different designers Dior experienced different epochs and since 1946 has been inspiring the fashion world and especially stars and celebrities, such as Victoria Beckham, supermodels, such as Naomi Campbell, or It girls, such as the Kardashians and Paris Hilton.

        History of today’s high-fashion global corporation

        In 1946 the then 41-year-old Christian Dior opened his fashion house of the same name in Paris. He learned his unique style from Lucien Lelong and revolutionized the fashion world of the time in just 10 years with his NEW LOOK. The Frenchman quickly enjoyed great success and a few years later launched Miss Dior, the women’s perfume that is still famous today. From the 1950s onwards, Dior began to print his name on his exclusive fashion, accessories and bags and quickly became the outfitter of the Hollywood society. Stores on New York’s 5th Avenue and Paris’ Avenue Montaigne followed and at the same time, with the launch of the first beauty line, the then young Ives Saint Lauren became Christian Dior’s assistant. After Dior’s death, Saint Lauren took over the creative direction of the house, but had to resign after a short time when he was drafted into the military. Over the years, the traditional house still experiences many highs, such as the introduction of new lines, e.g. men’s fashion, but also lows, such as some takeovers and bankruptcies. From 1988 onwards, LVMH slowly took over the company and designers such as Hedi Slimane or John Galliano revolutionized the fashion Dior’s once again. Today, under the creative direction of Maria Grazia Chiuri and Kim Jones and fully owned by LVMH, the company is one of the largest fashion groups in the world. The fashion world and stars love the French label and the designs of the brand are iconic.

        Learn more about Dior.

        Fashion shows from Dior’s 2000s vibes to Miami

        From extravagant creations to enchanting locations – at Dior the fashion shows are diverse and unique. The following three videos show the three most worth seeing fashion shows of the luxury label.

        2000 extravagance and the old supermodels at John Galliano

        The show is definitely one of the older Dior shows, yet one of the most worth seeing and exciting shows the fashion house has ever presented. Back when John Galliano at Dior entertained the fashion world with his extravagant couture creations and delighted Dior fans every time. With today’s fashion, which tends to be minimalist, this video is a cool reminder of the fashion world of the 2000s.

        Magical moments at the spring-summer show

        The Dior Spring-Summer Show 2020 was the eye-catcher at the Fashion Week. The location was reminiscent of a dark fairytale forest and the music harmonized perfectly with the whole ambience. Dior enchanted its audience and the fashion world with a unique fashion show.

        The Kardashians and J Balvin – Colorful Dior Show in Miami

        The Dior Homme Pre-Fall Show of these years was eagerly awaited by many fashion fans. Location of the fashion show was a unique building in the middle of downtown Miami. Numerous celebrities like Kim and Kourtney Kardashian, Orville Peck or J Balvin flocked to Dior and were thrilled by the colorful collection as well as the equally extraordinary location, which was green and decorated from top to bottom with Dior lettering.

        Secret and exciting: Campaigns with a story

        The luxury brand’s campaigns are considered to be the most clicked and seen in the world and there is a specific reason for this: the campaigns are absolutely unique, often have a message and trigger emotions in the viewers. Three of Dior’s top campaigns can be seen here.

        Drama and Action with Natalie Portman for MISS DIOR

        The campaign for Dior’s new women’s fragrance “MISS DIOR” is a short but equally dramatic mini-film in which the American actress Natalie Portman plays a young woman who is in a love crisis with her boyfriend – Sia’s mega hit Chandelier is running in the background. The clip is emotional and exciting at the same time and has received over 100 million views on YouTube.

        Charlize Theron enchants as Greek Goddess

        This campaign for Dior’s perfume J’adore is like something out of a James Bond movie. Charlize Theron in the leading role looks like a Greek goddess and regulates herself in a golden thermal bath. In the background Kanye West’s hit Flashing Lights is playing. The campaign is one of the most seen and not least best advertising campaigns ever.

        Women Empowerment and strong Dior women

        The video of the campaign for Dior’s Ready-To-Wear Autumn/Winter 2017/2018 collection features a group of young women with strong styles and personalities. All of the women are individual in their own way and together radiate a wonderful and powerful image of the typical Dior woman. The idea and and implementation harmonized in a fascinating campaign of the French luxury house.

        A-List celebrities fill the front rows

        The French luxury label stands for luxury and design. Stars and influencers love Dior as much as fashion fans all over the world. The brand’s fashion shows always feature a host of celebrities, such as the Kardashians, Rihanna, Cara Delevigne or J Balvin, who don’t want to miss the spectacle.

        Bella Hadid and the Kardashians – star-studded crowd in Miami

        Whether Kim Kardashian, Bella Hadid, Winni Harlow or Kate Moss – the stars come in droves when Kim Jones shows his latest creations for Dior. This year’s show, which featured the already highly coveted collab between Dior and Nike Air Jordan, also attracted crowds of stars and influencers and caused a huge stir at the fashion show. The fashion blogger Loïc Prigent was also there again and presents exclusive insights of the spectacle in his video.

        Supermodel Romee Strijd takes fans to Dior

        The Victoria Secret Angel Romee Strijd is not only an international supermodel, but also a successful youtuber with over 1 million subscribers. The 24-year-old Dutch woman is part of the Dior family and can be seen in many campaigns and on the catwalks of the luxury brand. In many vlogs Romee takes her fans on an exciting life as a top model – in the following video the model also has her camera with her and shows her trip to Paris, where she is part of the Dior fashion show.

        Haute-Couture “Dream in White” with Chiara Ferragni

        She is considered the most successful influencer in the world – Chiara Ferragni. The Italian is known worldwide and is herself an entrepreneur with her own fashion brand. The 32-year-old is also a huge fan of Dior and naturally chose the French luxury label for her wedding dress. Vogue accompanied Chiara Ferragni exclusively during the fitting for the wedding dress.

        Exceptional but successful collaborations

        Hardly any other high fashion brand dares such extraordinary collaborations as Dior and has such a great success. From Japanese illustrations, to German suitcases, to basketball sneakers, the French one already had a lot going for it and created mega cool designs.

        Sorayama’s prints and designs become luxury fashion

        Hajime Sorayama is a Japanese illustrator and world famous for his robot drawings and paintings. In cooperation with the fashion house Dior, the 73-year-old created an exciting men’s collection that caused a huge hype and sold out in no time. The collection can be seen in the following video of the Dior Homme Pre-Fall 2019 show in Tokyo.

        Aluminium cases and luxury fashion – an extraordinary collaboration

        German suitcase company and French haute couture house?! Doesn’t really fit together that well, but the luxury suitcase manufacturer Rimowa and the fashion house Dior proved the opposite. Kim Jones, the chief designer of Dior is a huge fan of aluminium suitcases and combined them with high fashion. Out came shoulder bags and suitcases in cool designs, which Dior showed at their Men’s Summer 2020. The exciting collaboration was a great success.

        Great hype about Collab with classic Air Jordan 1

        There was a lot to see at the Dior fashion show in Miami this year … but one was awaited with particular excitement – the Dior X Air Jordan Sneakers. The model is a quasi classic Air Jordan, by the way one of the most sold sneakers in the world, with accents of the French noble brand Dior. The model is not yet for sale, but despite a price of about 1,800 Euros, it is eagerly awaited and will probably be sold out within a short time.

        Raf Simmons, Kim Jones: Work of the designers

        Designers like Kim Jones or Raf Simmons are the people behind the creative ideas in the Dior collections. Both did, or rather did a mega job for Dior. In three exciting videos, they give an insight into their work and life.

        Star casserole at Kim Jones revolutionary fashion show

        Loïc Prigent inspires thousands of fashion fans with his fashion blogs in interview format on his Youtube channel. At the Dior Show in Paris 2018, the Frenchman was there again and let the audience participate when stars like Robbert Pattinson, Victoria Beckham, Rita Ora or supermodels like Kate Moss and Bella Hadid are guests at Kim Jones’ breathtaking show. The blogger gets some of the celebrities present in front of the camera and gets short but interesting interviews with them.

        Dior designer Kim Jones and supermodel Naomi Campbell

        For some years now, the Briton Kim Jones has been revolutionising the Dior label with his designs and reaching a new, young target group in particular for the French luxury house. Kim Jones turned the clothes into wearable couture for many people, which can also be seen on the streets off the catwalk. Supermodel Naomi Campbell, who is a long-time friend of the designer, interviews him on behalf of British Vogue and manages to give the viewer a super interesting insight into the work and life of Kim Jones.

        Dior icon Raf Simons in interview

        From 2012 to 2015, the Belgian designer Raf Simons was the chief designer for Dior’s women’s prêt-à-porter and women’s haute couture and managed to achieve a sales growth of up to 60%. The designer talks about his beginnings and his exciting time at Dior in a worthwhile interview for Business of Fashion.

        The most frequently asked questions and answers about Dior

        With such a unique and popular brand, it is clear that some questions arise. You can find the three most popular questions and answers here:

        When was Dior founded?

        The Dior brand was created on 16 December 1946 in the Avenue Montaigne in Paris.

        Who is the designer of Dior?

        The chief designer of the ladies’ fashion is the Italian Maria Grazia Chiuri. The chief designer of men’s fashion is the Briton Kim Jones.

        Dior is fully owned by the French luxury group LVMH.

        You can find more about Dior here:

        Top Videos of Louis Vuitton – Craftsmanship, Innovation and Luxury

        Louis Vuitton – A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

        Louis Vuitton – History and development of the High-Fashion Empire

        The unique story begins in 1837, after the young Louis Vuitton set off for Paris to begin his apprenticeship as a suitcase maker with “Monsieur Maréchal”. After a few years of experience, he opened his own workshop in 1854, thus laying the foundations for a later empire. Vuitton soon had great success and opened another workshop – the French jet set loved suitcases. In order to offer them better protection, over the years he and his son developed the Tumbler lock, which is still used today. He created the legendary pattern “Damier” by Louis Vuitton based on the design of his kitchen tiles – this too still adorns numerous bags and suitcases today. After Tot Vuitton’s death, his son took over the company and designed the “Noé” and other well-known bags.  Until the 1980s, Louis Vuitton experienced some ups and downs, with frequent takeovers or bad business figures. In 1987 the French spirits manufacturer Moët Hennesy bought the company and with the introduction of new bags, as well as the first fashion line including shoes, and accessories such as scarves, shawls or belts, made it into today’s global corporation LVMH.

        Especially with the creative direction of Marc Jacobs, Louis Vuitton experienced a real boom at the beginning of the 2000s – he created the It-Bags, which became famous through stars like Paris Hilton or Kim Kardashian. The French company became one of the leading luxury goods groups in the world. When buying a product, customers today not only buy the highest quality craftsmanship and design, but also a piece of history. Stars and celebrities, such as the Kardashians or Emma Stone and supermodels like Miranda Kerr or Alessandra Ambrosio are regularly seen with Louis Vuitton designs.

        Read more about Louis Vuitton.

        Fashion shows between Japan, Paris and Alice in Wonderland

        At Louis Vuitton, creativity and uniqueness play one of the main roles …whether in designs, collaborations or fashion shows. Especially the latter often not only enchants the audience of the shows, but also many fans of the brand, who watch the fashion shows on YouTube. Here you can see the three most popular and extraordinary shows of the luxury brand.

        Exotic scenery and insane show at French luxury brand

        This unique show by the French fashion house for their Cruise 2018 collection took place in the middle of the exotic and breathtaking Miho Museum in Kyoto, Japan. In front of a breathtaking backdrop the models presented the collection and caused a mega sensation with the audience. Together with the music the show created a truly magical feeling and let the audience from home take part in this special fashion show.

        Kim Kardashian at the rainbow show by Virgil Abloh

        The first show of the new Men’s chief designer Virgil Abloh in Paris caused quite a stir and not only thrilled the audience, but also the fashion world and fans on YouTube. Louis Vuitton built a catwalk in rainbow colours in an exclusive setting in the middle of a castle park in Paris. In addition, specially arranged people in the audience, dressed to match the colours of the rainbow in their section, made the catwalk shine. In the audience sat celebrities like Kim Kardashian, her husband Kayne West or Kylie Jenner with ex-boyfriend Tyga. The collection itself, as well as the extravagant show made this one of the most exciting fashion shows in the history of the French luxury label.

        Alice in Wonderland at Virgil Abloh’s Fall/Winter 2020

        The Autumn/Winter 2020 fashion show under Virgil Abloh’s creative direction was once again a complete success and a mega eye-catcher. This time the audience found itself in a kind of “Alice in Wonderland” location with huge scissors, keys or trees in the middle of a turquoise cloudscape. The collection was just as creative, with suits in the same sky look or futuristic bag designs. Here too Virgil Abloh proved his enormous talent and his incredible creativity, which Louis Vuitton lifted into a whole new fashion dimension in the last 2 years.

        Campaigns – Feeling of freedom and weightlessness at LV

        Campaigns should trigger an emotion in potential customers. Especially at Louis Vuitton you can often feel the feeling of elegance, freedom and luxury. With especially beautiful and captivating campaign videos, the French fashion house manages to impress you again and again, as with the following three campaigns.

        Lightness at Emma Stone in dreamlike settings

        The campaign for Les Parfums in cooperation is considered one of the most successful and most viewed campaigns of the French luxury group. On YouTube alone, the video has reached more than 15 million views to date. The American actress, who won an Oscar for her film LaLa-Land, can be seen cruising here at various moments, whether on the beach, on a stage or in a convertible by the sea, and embodies lightness and freedom with the scent of Louis Vuitton – Beyonce’s Song XO runs in the background. Definitely one of the most beautiful and successful campaigns ever.

        Freedom by travelling with LV-Bags

        For this campaign, Louis Vuitton created a kind of short film, reflecting in a special way the spirit and origin of the company, namely travel. The model embodies a feeling of freedom and elegance in the middle of the desert, driving an old convertible. Dressed with Louis Vuitton, the bags with their classic LV patterns are the perfect travel companion.

        Colored LV case – make you fly

        An interesting campaign was created for the new suitcase collection of the French traditional house, in which the models float through the air together with the suitcases. The suitcases are colourful and mega light and embody the new generation of the brand – above all colourful! One of the coolest and most creative campaigns Louis Vuitton has ever produced.

        Mega hype through collaborations with art and streetwear

        Louis Vuitton is probably the brand that created and still creates the greatest demand in its collaborations with various brands or artists. Some of these collaborations are still considered “iconic” by fans and have often become real capital investments. The three videos below show the prime examples of the brand.

        Contemporary artists created unique collection for LV

        The French luxury company quickly recognized the hype behind collaborations with other designers or artists. For their Artycapucines Collection, however, Louis Vuitton worked with not one but six contemporary artists and designed a collection of bags that is still unique today. The artists include Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood. All of these artists have their own unique way of interpreting art and are successful worldwide. Their designs for Louis Vuitton reflected this in an individual way and generated enormous demand from customers.

        Jefree Stars Louis Vuitton X Supreme Collection

        No brand collaboration in the world has caused as much hype as the one between the French luxury label Louis Vuitton and the American skater label Supreme. As contrary as the two brands are, they harmonized perfectly in their collaboration and triggered record sums in reseller platforms. This can be seen, for example, in a video by the American beauty influencer Jeffree Star. As one of the most successful youtuber and make-up entrepreneurs in his industry, the American simply treated himself to the complete collection and presented it in a haul on YouTube. Definitely a good investment, because a hoodie, like Jeffree Star’s friend wears it, often made 10.000 Euro and more at reselling platforms like StockX.

        “Art meets Fashion” – iconic collection by Jeff Koons

        Jeff Koons is considered one of the most successful and exciting artists of modern art. His sculptures and works of art fetch millions of dollars at major auction houses. In cooperation with Louis Vuitton, the American created a collection consisting of handbags and accessories. With his extraordinary designs, Koons met 100% the taste of Louis Vuitton fans worldwide. His Pieces are a real classic, almost iconic, and still show a steadily growing value today.

        Influencer as new “supermodels” and brand ambassadors of high fashion

        In times of social media, influencers have enormous power and influence, especially on young people. When stars like Kylie Jenner with over 100 million Instagram Followers link a brand in their posts, this usually means huge sales increases for a company. Consequently, companies are interested in working with influencers and using their influence for PR purposes. Louis Vuitton has also been following this trend for several years and has worked with actors such as Cody Fern and the Youtubers Emma Chamberlain and the Dolan Twins.

        “No Gender Rules” with the actor Cody Fern

        The actor Cody Fern, not only known from the series American Horror Story and American Crime Story, but also for his fight and commitment to fight against gender roles or “Gender Rules”. The Australian likes to wear make-up and presents himself in public or on magazine covers. Even when it comes to clothing, there is no such thing as “men’s or women’s clothing” – he wears what he likes and what he feels like wearing. Louis Vuitton also obviously shares his strong and tolerant opinion and regularly invites the 31-year-old to fashion shows. In addition, they recently produced a video with Cody Fern in which the actor is fitting for the next show and wonderfully demonstrates how men can also wear “women’s clothing” optimally.

        Influencerin Emma Chamberlain as a guest of Louis Vuitton

        Emma Chamberlain is one of the biggest and most successful youtube and influencer and inspires millions of viewers with her videos. No wonder that brands like Louis Vuitton are also courting her and want to work with her. Among other things, the American is a welcome guest at the brand’s fashion shows and is naturally equipped with luxury fashion from top to bottom. Of course, the 18-year-old was again present at this year’s Cruise Show and shot a kind of Vlog together with Louis Vuitton, who accompanied her from the preparation to the actual fashion show. Not only entertainment, but in any case a good advertisement for the luxury company.

        Comedy-Youtuber Dolan Twins at first Louis Vuitton Show

        The Dolan Twins, consisting of the American twins Ethan Grant and Grayson Bailey, are two youtubers and influencers that have almost 11 million followers on YouTube alone. Especially their comedy videos have brought them huge success in the last few years. Louis Vuitton also seems to be a fan of the two and negotiated a contract with them in which the Youtubers are part of campaigns, Youtube videos or fashion shows. For the Spring/Summer Show 2020, the French luxury house shot an exclusive VLOG, which shows the twins before their first big Louis Vuitton show and lets them experience first hand how they become part of the fashion world.

        BTS at Virgil Abloh and prominent fans of his collections

        The designer and founder of OFF-WHITE Virgil Abloh is currently the most popular designer in the fashion world and has been the chief designer for Louis Vuitton’s men’s collection for the last 2 years. With his extraordinary designs and his down-to-earth manner the 39-year-old has become a real darling among the celebrities. His good friend Naomi Campbell gets a glimpse behind his life and his collections for an interview with the British Vouge and also the fashion blogger Loïc Prigent gets the American at his famous fashion vlogs, among other stars, like Emma Chamberlain in front of the camera.
        Here is an interview between the probably hottest designer of our time, Virgil Abloh, the Mens chief designer of Louis Vuitton and the British fashion icon Naomi Campbell for the YouTube channel of Vogue UK. It’s easy to see that they have been friends for years and it’s just fun to listen when Abloh talks about the different steps of his career and his collections for Louis Vuitton.

        Hands-on and rare insights through Loïc Prigent

        On his Youtube channel, Frenchman Loïc Prigent shoots exclusive “behind-the-scenes” videos with the most popular designers and collections, taking fashion fans on a unique journey to gain a unique insight into the fashion world. The video consists of short interviews with the celebrity guests as well as first previews of the collection. Also at the Louis Vuitton Fall-Winter 2019 fashion show Prigent was present with the camera and caught stars like Emma Chamberlain, Jaden and Willow Smith or Emma Stone.

        Fashion-Vlog Spring/Summer 2020 – with Emma Chamberlain and Cody Fern

        Once again an exciting video of the French fashion blogger Loïc Prigent at this year’s spring/summer fashion show in Paris. Besides the first-class show itself, many prominent guests such as Emma Chamberlain, Cody Fern, Laura Harrier or Elane Zhong were present and made the event a real spectacle. All of the guests present, without exception, were enthusiastic about the show and especially the collection and reported in short interview sections which of the hip pieces they definitely wanted to have.

        The most interesting questions & Answers about Louis Vuitton

        With such a great and long story, it is clear that many questions arise. Here you will find the most frequently asked questions and answers about the label Louis Vuitton.

        Where does Louis Vuitton come from?

        Louis Vuitton is from Paris, France.

        How much does a Louis Vuitton bag cost?

        A small Louis Vuitton bag starts at a price of about 380 euros. The prices vary of course in terms of material or limitation and can sometimes be over 5.500 Euro.

        What material do Louis Vuitton bags have?

        Many Louis Vuitton bags, especially those with the famous Monogram Canvas are not made of leather but of a vinyl-impregnated cotton fabric. This material is much more resistant to dirt or abrasion than leather.

        More about Louis Vuitton you can find here:

        Moncler – French luxury between Will Smith & Milly Bobby Brown

        Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

        Moncler – History of foundation, company and legacy

        Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

        No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

        The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

        Fashion show – from dreamlike locations to exciting performances

        Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

        Moncler’s most spectacular fall/winter fashion show

        Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

        Autumnal mood at Paris Fashion Week

        In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

        “Back to the roots” at Moncler’s Spring/Summer 17

        With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

        Moncler – unique and sensational campaigns

        Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
        This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

        Moncler Ski – Campaign in the desert

        In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

        Collaborations – hype between luxury and streetwear

        Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

        7 Moncler Fragment Hiroshi Fujiwara

        Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

        8 Moncler Palm Angels

        The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

        Collaborations with Star Designer – Moncler Pierpaolo Piccioli

        Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

        Mode Influencer – between social media and French luxury

        In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

        Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

        Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

        Lucky Blue Smith – Supermodels give an insight: BTS

        Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

        Will Smith – YouTube insights from Moncler

        Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

        Interviews – up close and personal with the designers

        Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

        Thom Brownes “Star-Wars” Fashionshow

        The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

        Moncler X Palm Angeles Boys Interview

        In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

        The most interesting questions & answers about Moncler

        Where does the Moncler company come from?

        Moncler comes from the French town of Monestier-de-Clermont.

        When was Moncler founded?

        Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

        In which country does Moncler produce?

        Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

        Marketing internship: online marketing, advertising and fashion in Cologne

        Many people want to move something and be creative in their work. Project management and content marketing are only 2 of the topics that cause a lot of curiosity in marketing when you think of a media agency. Writing articles about fashion, influencers or camping, producing real content for real companies and becoming a part of something bigger. The perfect interplay of creativity and business makes an agency like this something very special. If you are interested in social media and the topics of this time, you should think about a career in an advertising agency and an internship is the perfect start into the real working life.

        Internship: advertising agency, marketing and fashion in Cologne

        You can imagine a lot under an internship in an advertising agency. You could probably talk for a week about which areas of responsibility you will be taking on and which skills you will be given. In this article I will show you how varied and interesting the everyday life in a marketing agency is. From the people you meet, to the skills you acquire and the unique moments that this job offers.

        My biggest Learnings in Marketing

        One thing is clear to me: my personal development during the internship was enormous. Not only did I get an incredible insight into a completely new world, but I also got a taste of the real and exciting professional life. Every day motivated me more and helped me to find new goals for myself as a person and professionally. At the beginning all this might sound a bit much, especially if you are looking for the first experience for your future and just coming out of school. But every day tasks and the necessary thinking for them became easier for me and as soon as you understand the priorities of the internship, nothing stands in your way. Of course it is scary at first to take on a responsible task in a big agency, but don’t worry! You will be taken by the right people and you will get a feeling for your tasks and the creative input. On the way you often notice that some things are harder for you than other team members and that you may have to work harder on certain challenges than others. But that is exactly what makes the job so exciting. Everyone has strengths and weaknesses and that’s how the dynamics in the group balance each other out.

        • Taking responsibility – growing by yourself
        • Teamwork – learning to rely on others and recognising your role in the team
        • Recognizing own strengths and weaknesses – making good use of strengths and working on the weaknesses

        What’s it about? Internship in a marketing agency

        Marketing has long been an important topic for many companies and is always and by everyone needed. Good marketing means good business and who wouldn’t want their business to be good? So there is always something to do and you get to know the most interesting people and companies. The most important thing is to get involved with new customers and to get the spirit of different companies, be it a grocery chain, a fashion company or a camping distribution company. You learn to dive into different worlds and to inspire people with different topics. Of course, sales should be the main focus, but it is exactly this motivation that is the reason why you have to tackle so many different projects in marketing. Because every customer is unique and needs different strategies to generate success and new customers. It is a process that takes several months, but in the end it is a proud moment for every single person in the team when you see that goals and profits have been achieved together and that you were able to make a customer happy.

        • Establish and maintain contacts – be open to new things and bring enthusiasm
        • Continuity – setting and pursuing goals
        • Reliability – taking responsibility and being there for customers

        My internship: model agency, content marketing and fashion magazine

        Last year I decided to start a comprehensive internship in a media agency and I can proudly say that it has brought me much further personally. The field of marketing is so diversified that no day is boring and you work on new projects all the time. The variety in the job is very important if you decide to do this job for a longer period of time and that’s why an internship is the perfect way to get an insight into all the tasks.

        Consulting & project management

        In this subject area of the internship you get a lot of responsibility. I’ve always grown with the tasks, because suddenly I’m the contact person for everyone involved. Everyone in the team gets their own area of expertise, of course precisely tailored to the strengths of the individual, you learn to form a real team and together as a group you learn to build something great. When a project is coming up, it means full concentration on this one topic! You have to go to different meetings and often go to other cities with your colleagues to visit customers. The variety that this topic brings with it is amazing, because you get to meet an incredible number of people and get an insight into the work of other positions and jobs and that can be very inspiring. No project is like the one before and the results make you proud every time.

        • A sense of responsibility is encouraged
        • Teamwork is perfected
        • Many new places and people through meetings & Co

        Content marketing:

        As soon as you dive into the world of content marketing, you dive into a whole new world. The feeling of being heard is just great and that’s exactly how it feels to write lyrics for a large audience. You put yourself in another world and just start writing. After each article it’s a little bit easier and you learn a lot about topics that you might have been familiar with before. You start researching on topics and become a real professional, who is then the contact person for the respective area. If you want to pursue a career in journalism, you have the chance to learn real skills in editing and writing. In addition, learning to write and rewrite in greater detail extremely promotes the eloquence of the individual. Language usage becomes much clearer and more direct and one can increasingly decide which topics and sub-topics have a certain relevance and which ones belong in the background. When talking to customers, this comes in handy, of course. Not only the know-how and the mass of context with which one can shine, but also the way of speaking and communicating itself is promoted to a large extent. Content marketing is so important because it ensures a top ranking in search engines and is therefore very relevant for customers to be found and generate attention. Content marketing is an indispensable part of a marketing agency and is enriching in many different ways for the client as well as for the trainee in his whole life.

        • Expression is improved
        • Language usage for customers or other partners is perfected
        • Context / background knowledge is considerably expanded
        • Top placement in search engines through content
        • You become a professional in a variety of subject areas and can link topics

        Online marketing: search engine to social media

        Online marketing is becoming more and more important for companies or businesses every year, because the internet does not stop growing and has been firmly integrated into society for a long time. It is no longer possible to imagine life without advertising your own products via social media or YouTube ads. Influencer marketing is also a subcategory of online marketing. In this area, too, one thing is very clear: it never gets boring and new ideas and innovation are needed. So if you are looking for creativity with a marketing twist, you are in the right place. It all starts with social media accounts. It is important to be present and above all it is important to generate attention and fans. As an agency we are responsible for helping clients to discuss, plan ahead and create content. If you want more attention, you can find partners to cooperate with, for example known influencers who are paid for product placement. Often real long term collaborations develop and together you can look back on a successful career. The agency is also there to help, because in our influencer pool there are many open and friendly personalities who are just as happy about a cooperation. The agency is also responsible for placing ads on Facebook or Youtube, for example. After content has been produced, advertisements are now being placed to make even more people aware of the brand.

        • Social Media Accounts – produce creative content and plan ahead
        • Placement of Ads – Social Media in connection with advertising
        • Organizing cooperation – influencers and product placements

        Internship Application: Tips for your cover letter and CV

        If you are looking for the perfect internship position, you also want everything to be perfect in your application. Here you will find the best tips for the entire application process in a media agency. Attention is paid to everything! Grammar, language skills or previous references, every applicant has something else to shine with. So discover your strengths and use them for yourself, because diversity is what makes us what we are!

        1. Tips for your cover letter and resume
        2. Cover letter
        3. curriculum vitae
        4. What is really important

        Tips for your cover letter and resume

        Your application should include your curriculum vitae, as well as a cover letter that reflects your intentions and goals. If you make a special effort and shine in the job interview before you even get to know each other, you have managed to make a perfect first impression. The structure of the application should be consistent and preferably have a clear structure. As regards content you have to manage to bring your motivation across and convince the agency that you are exactly the right person for the job. If you are really interested in the job in a media agency and have accepted the basic rules of marketing and want to work with them, you are exactly right. Of course, grammar and spelling are important points in your application, because clients want professionalism and so do we. A combination of curiosity for new things and the constant need to grow is therefore perfect.

        • Bring your own enthusiasm for the job
        • Master grammar and spelling
        • Making motivation visible

        Writing

        The A & O is grammar! If you want to work in a professional agency, you should bring a certain professionalism to the job and this simply starts with grammatical basics. It sounds very logical at first, but it plays a big role. In the cover letter and even more in the following work. Your cover letter should contain a brief description of who you are, what you would like to do and what you imagine working with us. Simply explained: The company would like to know who you are as much as you would like to know who is behind the agency.

        • Grammar – spelling is the be-all and end-all
        • Basics about you personally – In short sentences explains who you are and what you do
        • Cooperation – What exactly do you imagine, what position do you want to take on, what goals do you see in cooperation

        The CV

        In addition to your cover letter, you will also need your curriculum vitae. The curriculum vitae is a perfect overview of your school career, your experiences you have already gained in the professional world or in your studies or even personal references you can show. It is important that you have an orderly time structure so that the company can see at a glance what stage of your career you are in. An internship attracts a wide variety of people, which is why it is so important to send your CV. Whether you want to try something out after school or need an internship for your studies, the reasons are always different. Even after a completed vocational training, some people would like to continue their education or just want to get a taste of a new agency. It is important that all your personal contact details are available, your language skills and your hobbies. Especially for us, as a media agency, language skills are very interesting, because we often talk to international clients and offer a wide range of languages in our online magazine. So if you can shine here, don’t hesitate to let us know.

          • Personal contact details
          • School career
          • Already completed training / studies
          • Prior knowledge or references
          • Language skills
          • Hobbies

        What’s really important

        Value is placed on many things and this every day anew. This starts with the structure of your application letter, the content, up to the grammar. Attention is paid to every detail. Your CV does not have to be super full yet, but should prove that you have ambitions to work in this agency and become a part of it. If it comes to a job interview, you have to convince yourself that you can handle the daily tasks of the company. You must be passionate about the job, not be the best from the beginning. So show your interest in working in the agency and that you have a certain enthusiasm for the projects and topics that are coming up.

        • Hard work and commitment
        • A good letter of application in terms of content and structure
        • Enthusiasm for the upcoming tasks in the agency

        Apply to us! Your marketing internship in Cologne

        You want to do a marketing internship? Are you coming to Cologne or the surrounding area? If you are interested in working in a young and dynamic team and being surrounded by media enthusiasts, this is probably the perfect opportunity for you. A lot of variety and current topics are important criteria for you not to lose interest in your profession? Even then you should think about applying for a job. Here you will find your perfect internship if you feel comfortable in the world of marketing, fashion, influencers, real estate, travel and many more.

        Apple cider vinegar diet – lose weight, strong immune system & healthier skin

        Apple cider vinegar – a true miracle cure. Whether for the body and the immune system or for external use, for example as an organic shampoo. It can also be used for cooking or even for cleaning in the household. Here you will learn how you can boost your metabolism and lose weight with a simple habit, in a healthy way for which your body will be very grateful.

        How the diet works – The cider vinegar plan

        If you decide on the apple vinegar diet, you cannot expect to reach your target weight within a short time with a few glasses of apple vinegar. A change in diet is required. The plan is to eat 3 meals in the optimal case. No more and no less. Apple cider vinegar should be taken and allowed to take effect about 15 minutes before each meal. Due to the positive effects, this time also inhibits the feeling of hunger and above all: the ravenous hunger! The entire diet should be changed to as much fruit and vegetables as possible. If you find this difficult at the beginning, you can get creative and drink smoothies, for example, in which you can also mix apple cider vinegar.

        The cider vinegar dosage – How many times a day?

        Another good habit of this diet is to drink water regularly. Many people underestimate this habit, but this routine forces you to think about the big glass of water more often during the day. The best method for this diet is to pour a glass of lukewarm water 3 times a day and add a teaspoon of apple vinegar. If you don’t want the taste 3 times a day, you can also just have a glass of water with 2 teaspoons of cider vinegar early before breakfast and in the evening before dinner.

        Top 5 advantages of the diet – beautiful skin & slim figure

        1. Better digestion – The pectins contained in vinegar have a positive effect on digestion
        2. Cleaning of the intestines – The vinegar supports the activity of the intestines and the pancreas
        3. Even skin texture – The ph value of the skin is positively influenced by apple vinegar. Through internal as well as external application.
        4. Better respiration – Acidic elements in apple cider vinegar fight bacteria, which are often the cause of poor respiration.
        5. Stronger immune system – The acid contained has an antiviral effect, perfect for preventing colds. It also cleanses the lymph nodes, which can have a positive effect on allergies.

        Main questions at a glance

        Whoever starts a new diet, or is only interested in it, has many questions. And this is just as well, because after all you change something of what you put into your body and the body is the temple of all energy. For whom the cider vinegar diet comes into question, here are the most frequently asked questions at a glance to get a more accurate picture of the diet.

        Which cider vinegar do I need to lose weight?

        Cider vinegar is available in every supermarket and drugstore. Different shops have different sub-brands, but the cider vinegar is basically always the same. Thus, those who would like to shop in the organic shop can do so. Otherwise you can also look for a cheaper alternative.

        How do I lose weight with apple cider vinegar?

        2 times a day 2 teaspoons of cider vinegar helps significantly with weight loss. The vinegar supports the fat burning and thus leads to weight loss. In addition, it reduces cravings, which makes the entire diet more conscious and makes it easier to enjoy the food again.

        What does a glass of water with apple vinegar do?

        The intake of the cider vinegar can be chosen at will. There is a variety of recipes, some more elaborate and some not. Those who decide for the simple variant simply drink a glass with lukewarm water and some apple cider vinegar in it. Those who have the routine in it can notice many positive effects. On the one hand, weight loss, but also a healthy immune system, a clean gut and an improvement in the appearance of the skin.

        How much cider vinegar may one drink?

        The optimal dosage is 3 water glasses with one teaspoon each spread over the day. Of course you can also divide the dosage differently.

        Cider vinegar diet – videos about experiences & recipe ideas for beginners

        On the subject of losing weight with apple cider vinegar, there are countless videos on the Internet that help you find the right balance between diet, exercise and taking the vinegar. Many film themselves as a self-experiment and take one with them on their way while dieting. So if you decide on the cider vinegar diet you will find a lot of content and can motivate yourself with inspiring videos.

        Apple cider vinegar shots instead of tequila shots – 30 days test

        According to the motto: If you can drink tequila shots, you can also drink healthy shots for your health, the Youtuberin Chris Citalan conducted a self-experiment. For 30 days she followed the cider vinegar diet and drank a shot of cider vinegar every day. In the video she explains how she felt after a few days and which results she could observe after a whole month.

        Make your own drinks to lose weight – Perfect for apple vinegar

        If you don’t dare to drink cider vinegar pure, or simply don’t want to do so, you can conjure up a multitude of small and simple recipes with this miracle cure. In this video you will find 3 recipe ideas that prove that drinking vinegar can be delicious.