International Models: Perfect model dimensions for elegance in advertising and presentation

Model Measurements & Body Size – The classic model career every up-and-coming model dreams of almost always depends exclusively on the model’s body size. There are only a few exceptions, perhaps one in a thousand, who made it anyway due to their special nature. Everybody knows supermodel Kate Moss. She combines everything: a special look, a special charisma and she is always extremely committed to her work. In addition, she leads a very interesting private life for the media and thus also the right story.

Why are model dimensions so crucial for jobs?

Why are measurements so important for models? You always have to imagine there are many models. No matter if a designer has his presentation in London, Paris, Hong Kong, Cape Town or also New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailor-made for the next season and are first shown to customers at fashion shows or in showrooms with a few sample pieces. These collection pieces are usually cut to a standard size, this standard size corresponds e.g. with High Fashion to a body size with female models of 178 cm and as a rule a confection size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body is not too well trained. What’s the matter with you? It makes it harder for normal men to identify with you. Male models should have a minimum size of 185 cm and a maximum size of 195 cm. When female models wear high heels, the biggest differences are not too extreme. At a fashion show then all models are about the same size and nothing distracts from the fashion has pieces.

The same applies of course to online shops, especially when it comes to the first pieces of a collection, standard sizes are issued. Whether it is clothing, size S or M (US), or standard size shoes from 36 to 38 (EU) for women and 42 or 43 (EU) for men.

Dimensions & Sizes at a glance: National and International

Before we go into detail, these are the general “standards” for 95% of all jobs. The closer you are to these dimensions, the better the conditions – apart from personality.

  • Women
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • men
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

Dimensions for models for advertising

If you only want to work in advertising, i.e. not in the field of high fashion fashion, the dimensions are no longer so decisive for you. Here women with a height of 170 cm can have success as well as with a height of 183 cm. Also for men models the measures are more flexible, advertisement does not require any more the “absolute ideal measures” and the figure can deviate also a little bit.

Prerequisites for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvaceous women in advertising. There is a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, i.e. Plus Size Models are women who have a clothing size of 38 or 40 (EU). Plus Size models can do a great job because more women can identify with them as they do with high fashion models. As a Plus Size Model you can therefore not only work for fashion customers, but also in advertising. That makes the job opportunities varied and so you can earn good money as a Plus Size Model in the industry. You want to be a Plus Size Model? Then send us your application!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring!

Curvy Models: Dimensions and fabrication

Curvy models in women with a clothing size between 42 and 44. Also the cup size is much bigger and can go up to a G-Cup. Curvy Models are as popular as Plus Size Models, as they are most appealing to the average woman. The average woman in Europe has a clothing size of 44, which means that even Curvy models with an average clothing size of 42 to 44 are only generally average. Also as Curvy Model we are very happy about your application in our model agency.

Camomille @Berlin Fashion Week: Video

Camille from Hamburg visited us at the Berlin Fashion Week and voila, a new video! Here you can find the first shoots of Camille!

People Models

The last part of the model’s section revolves around those who have very special traits. Extremely wild hair, tattoos, best agers and many more. As a people model you work mainly in the advertising sector, whether it is for a muesli commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. You have a special gap in your teeth, a lot of curls or a conspicuous and striking nose. If you want to work as a people model, you should not apply in a model agency but in a special people agency. What’s the difference? People agencies also work in advertising, the only thing they serve less is the field of fashion. But as a People Mode you can also get jobs in advertising, for online shops or even classic advertising materials such as image brochures and catalogs.

Model dimensions are as varied as the job itself. There is a suitable agency for every area.

Convert dimensions: UK, USA, EU

All important measurements for the USA, UK and Europe including hips, waist and chest for female and male photo models.

Dimensions for female models

Everything important from breast to bottom and clothing worldwide.

Size XXS XS S M L XL XXL
IT 36 38 40 42 44 46 48
UK 4 6 8 10 12 14 16
US 2 4 6 8 10 12 14
Bust 79cm 83cm 87cm 91cm 95cm 99cm 103cm
31″ 32.5″ 34.25″ 35.75″ 37.25″ 39″ 40.5″
Natural Waist 60.5cm 64.5cm 68.5cm 72.5cm 76.5cm 80.5cm 84.5cm
23.75″ 25.25″ 27″ 28.5″ 30″ 31.5″ 33.25″
Low Waist 77cm 81cm 85cm 89cm 93cm 97cm 101cm
30.25″ 31.75″ 33.5″ 35″ 36.5″ 38″ 39.75″
Hip 85.5cm 89.5cm 93.5cm 97.5cm 101.5cm 105.5cm 109.5cm
33.5″ 35.25″ 36.75″ 38.25″ 40″ 41.5″ 43″
Overarm 74cm 75.5cm 77cm 79.5cm 81cm 82.5cm 84cm
29″ 29.75″ 30.25″ 31.25″ 31.75″ 32.5″ 33″

Source: Belstaff

Measurements for male models

All the important data for men who want to be models.

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

In fact! Body size makes the difference in jobs for models

Every model agency is happy about such a diamond. For most people, however, the rule remains the same: Your modeling career is almost always decided on the basis of body size. When we go through applications in the agency, the first information displayed is not name or your residence, first we see the height. Of course, we always take a look at the photos. But as a smaller model you always need the special, international look or a finished model folder. For international customers, the body and clothing size of the models is particularly important. But first we look at what a typical customer from Germany attaches importance to in his inquiry.

Basically, the following specifications are usually given by the customer for the model agency:

  1. body size of the model (80% of the requests)
  2. Model’s clothing size (70% of requests)
  3. Looks of the model (hair length, hair color, skin tone, etc. to 65% of inquiries)
  4. Recognition value (only 10% of the requests)

Elegant presentation of fashion requires slim bodies

Elegance – In order for products to be presented elegantly, the figure of the model is crucial for fashion designers and their agencies. The proportions of the model must be right so that the overall presentation is right. Whether fashion show, advertising poster or commercial. Clothing looks much more elegant on slim bodies. We all know the famous “dream measurements” of 90-60-90 (hip/waist/breast). These three measures are considered ideal if they are in proportion to the body size.

As a high fashion model in Milan or Paris this is often too much. Your hip may be New Face gladly still narrower, also the chest. An 87-58-82 (H/T/B) has a good chance at casting in the fashion capitals.

Small models have less chances of getting big jobs

You don’t stand a chance as a woman at castings in fashion cities under 175cm. If you are smaller than 175 cm, you will unfortunately have no chance in the castings of the big designers. For online shops, labels and advertising in the national market, you still have the chance to get jobs, so it’s worth it, even as a smaller model, if you pay attention to your proportions. For example, if a product is presented by a person, not a group, body size is much less important. If the proportions are right and you have less than 90-60-90 at less than 175cm, the overall picture is right. However, PR and advertising agencies know that you tend to be less booked as a smaller model, so the fees are slightly lower. The sooner you are a model the scheme is: big and attractive, the easier it is for you.

Over 181cm it becomes again more difficult as a woman. Just as there are limits at the bottom, there are also limits at the top. Female models over 181 cm have it again more difficult. For one thing, you’re bigger than your colleagues. But you are also often taller than your male colleagues. With high heels you are as tall as most boys with 187 cm. Even on the catwalk. The fashion collections are only produced in one size for the first presentation. Mostly for dress size 34 (max. 34/36) at 175-179cm. Designers, teams and producers would have to change every single piece or book all models larger.

These are just two factors to describe why it becomes difficult to model successfully at a certain height. Nevertheless, you have good chances in the national advertising markets, for example in people agencies. They often have jobs very similar to model agencies: commercials, fairs & co. In every big city there are people agencies.

Advertising effect of elegance for brands of all kinds

In the international fashion industry, the rules are much stricter, as mentioned earlier. Instead of 90-60-90 it can be 87-58-82. Fashion designers as well as agencies are looking for models to present their products as high as possible. The higher the quality and more exclusive the product is to the consumer in the commercial or from the poster, the easier it is to justify a high price for the product or service. Therefore, as a good model who can sell products through looks and poses, you can also earn a lot of money. Even for individual advertising campaigns, four and five-digit amounts are quickly possible for one-day advertising productions, even for “new faces”. Why does advertising need models for events, photos and videos? Read more here: Advertising and its function in marketing.

Expensive or cheap: fashion must be presented elegantly

Even cheaper labels always try to reach the level of high-priced labels in advertising. Whether exclusive, international label or fashion startup, the model must have a slim body so that the garments fall optimally, no wrinkles throw and fit perfectly. This applies to all fashion metropolises and models in New York, Paris, London and Milan.

Fashion is always something special. Fashion thrives on being special! New fashion collections are regularly launched by designers worldwide, every season. Not only major international fashion designers and retail chains work in this way. Even small fashion labels have to constantly present their customers with new designs and cuts to attract their attention. So designers and fashion have to reinvent themselves again and again in order to remain interesting for consumers.

Curvy Model: Supersize models become more and more popular

Never before have they been so in demand – Curvy Models. Personality instead of “ideal measures”. The curves of the 50’s and together with the still prevailing size 0 models bring the next development in the fashion world, the Curvy Model. It is important to note this: Curvy isn’t just lazy and fast food. Nutrition is the A&O of every model, because you don’t want to lose your sporty curves. The market for Curvys is growing steadily and is being sought everywhere.

Shows in Milan, New York, Paris, Hong Kong and London

The new masterpieces are regularly presented at the Fashion Weeks. Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter people are always looking for new looks and trends. Almost all designers have one thing in common: they tailor their collections for tall, slim people. The clothes fall more elegantly, fabrics unfold their full effect, everything looks more exclusive and higher quality! Gracile figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it is still the majority of the industry.

Fashion show dimensions

Fashion shows and fashion presentations are subject to an unwritten norm. For female models, a clothing size of 34 (max. 34/36) with a body size of 177-180 (176-181) cm is considered ideal at the beginning of their career. Your hip should be under 5 inches. For men models there is usually a clothing size of 48 (max. 50/52) with a body size of 185-192 cm. Here’s a tip for male models: At the beginning of your career, as a male model you should also pay attention to a younger look. If you already look too masculine in your first years as a model, you’ll quickly get a chance for jobs in the fashion industry and at castings. That’s why you as a male model should always go to castings with a shaved beard during the first years.

Model Casting Berlin – Video of the Agency Casting

Here a small insight into a model casting, here from Berlin in summer and in the highest club of Berlin, the House of Weekend.

Model Coaching Days – How our models learn

Here you can see one of our last Model Coaching Days (exclusively for our models).

Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

Curvy models! The trend towards individuality

The modeling business. A constantly changing and very fast moving market. How multi-faceted and individual he is in the process of developing is not clear to most people. The ideal of beauty changes permanently and becomes more and more individual at the moment and accepts a mixture of already past ideals of beauty. The curves from the 1950s, in which Marilyn Monroe was the ideal image, mix with the still predominant Size 0 models and now introduce a new variable that is characterized by social media and the modern zeitgeist. Individuality is in demand. Tattoos, influencers, colorful hair or curves! The new Trend Plus Size in particular is establishing itself in the industry and growing permanently. Plus Size should not be confused with oversizes. Curvy models also play sports and pay attention to their diet. So it’s not fast food and lazing around, but ‘you are what you eat’ and so they live just as healthy and balanced to keep their weight on a level, because their curves must not and don’t want to lose them.

Photographer Oliver Rudolph explains in an interview about ‘Curvy Models’: It’s nice that the market is expanding and women with curves are also in demand. Why limit it to an ideal of beauty? ”. If we are honest, very few of us wear Size Zero and can therefore identify much better with the beautiful yet realistic Curvy models than with the beauty ideal of the Vogue models. By using Curvy Models, companies achieve a much larger reach and can address a much larger target group, which increases their market value enormously. Also model agent Stephan M. Czaja explains: Curvy Models are great for advertising. Everything that’s different and new sells great and attracts people’s attention.

Even the fashion magazine Vogue, which has been known for size 0 and skinny models until now, has printed the Curvy supermodel Ashley Graham on the cover of the American issue in March and thus for the first time in history a plus size model has appeared in their issues. So you can see that even established large companies are accepting the trend and establishing it in the industry.

Curvy models are and will remain trend:

Plus size models are just as popular as fancy guys with tattoos. The beauty ideal changes into an individuality and now stands completely under the motto: Everyone is beautiful! ”. Whether wasp waist and giant bottom, as with Kim Kardashian, a completely tattooed body, as with Zombie Boy or curves, as with Ashley Greyham, Angelina Kirsch or Fine Bauer. The model industry is growing day by day and offers more and more niches for extraordinary types. Whether one of these ideals will ever replace the slimness craze and the Size 0 models, however, is questionable.

Our curved models

Training für Los Angeles, Mailand, Toyko & Co #INTERVIEWS

Es ist wieder soweit – die jungen Models kommen aus Berlin, München, Hamburg, der Schweiz und noch weiteren Orten zusammen, um am Model Coaching teilzunehmen. Die New Faces von Cocaine Models lernen dort mehr über ihre Ausstrahlung, Körpersprache und wie sie allgemein besser bei den Kunden ankommen. Wir haben das Coaching für euch begleitet und durften von dem Model Coach Lutz Marquardt und den Models ein paar interessante Eindrücke mitnehmen.

Topmodel von Germany? Real Life & Coaching vor dem Schulende

Jedes Model fängt einmal klein an. Bei dem diesjährigen Modelcoaching gibt das Model und Coach Lutz Marquardt den New Faces von Cocaine Models Tipps und Tricks rund um das Thema modeln. Wie können sie besser vor der Kamera posen? Was macht den besten Eindruck, sobald du einen Raum betrittst und was sagt deine Körperhaltung über dich aus? All das und mehr verrät der Coach den jungen New Faces, um sie so noch besser aus die Modelwelt vorzubereiten.

Training for Los Angeles, Milan, Toyko & Co #TEASER

Model Coaching – Finally it’s time again, our New Faces from all over Germany meet for Model Coaching. With the help of model coach Lutz Marquardt they learn tips and tricks about posing, charisma, catwalk and more. Here already once a small Teaser for you. You can find the whole video on Sunday on our Youtube-Channel or here in the blog!

Model Coaching for 2019: School’s out

Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

Write to a model agency – Your perfect application looks like this

How do I correctly write a model agency? The model agency is very short, although many think that you need previous experience or professional photo shoots. In reality, you don’t need much, two photos and a few dates. Let’s have a look at what the perfect model agency looks like.

Fact: Model agencies have little time

The most important rule is keep your letter very short. Because in a renowned and good model agency, sometimes 50 to 100 applications arrive daily. If there is only one scout in the agency, he has only a few seconds for each application, besides the actual agency work. That’s why you have to score by your photo, not by a long cover letter.

Write to model agency: Contact Details and Dimensions

Your e-mail or letter should contain the following information:

  • Name and first name
  • age
  • Residence
  • E-Mail address
  • Phone number
  • body size
  • fabrication

This basic information should be written to your model agency.

References and Social Media Accounts

Additionally you can add some more information. e.g.

  • Instagram Channel URL
  • YouTube Channel URL if you have more than 5,000 followers
  • Experiences, if you already had jobs or references and customers
  • Reference Links to YouTube or Vimeo for commercials

More information should definitely not be written to your model agency. Now we come to the actually important step, your photo! That’s right, the singular, photo. You don’t need an expensive photo shoot, no professional photographer, just you and a friend or a girlfriend, gladly also your mum or dad, who takes a good photo of you in the daylight. That’s it.

Application Photo for your cover letter

As described above, if you are looking for new faces, the model scouts have little time. 50 to 100 applications reach a good model agency on average per day. This means that the model scout only has a few seconds for each application and each individual review of the application documents. In addition to scouting new faces, his work also includes making new contracts, planning the first shootings and presenting the model to the team. So what matters is your photo! In principle, your application should not contain more than a maximum of four photos, but basically one photo or two is sufficient.

  • Portraitfoto
  • full body photo

In combination with your height, clothing and age, the scout has all the important information for himself. The decision then only takes a few seconds. How can you make your photos too perfect?

Perfect Environment for Application photos

For your application photos you should definitely pay attention to daylight, here you have the best lighting conditions and also absolutely natural radiation. Light emitted by lamps does not have the natural warmth and of course the light source is directly in the room, which can also be seen in the shadows. Therefore you should always make sure in the first step that you take your photo in daylight. You should absolutely do without make-up, any styling that distracts from you and your skin, your hair, your facial features, your proportions is too much! That’s why you should completely do without make-up and styling. Clothes should not distract from you either, so you should wear black trousers and a black top as a woman or a black shirt as a man. With the shoes you should keep it the same, plain and unobtrusive. Let’s sum it up again:

  • photos in daylight
  • Good smartphone camera is enough
  • No make-up
  • No styling
  • Black trousers, black top, plain shoes

These are the most important facts for your application photos. So you have the two perfect pictures, portrait and full body. Make sure that you don’t laugh at either photo, be absolutely unemotional and just look into the camera. Like I said, nothing should distract from your person, even gestures or facial expressions. If you have both your photos, you are welcome to take a photo with a smile and a photo of the page so that you can also see yourself in the profile. That would give you four photos and the perfect basis for your model agency to write!

Model Application at Cocaine Models

If you want to apply in our model agency, then we are looking forward to your application! You have now learned everything you need to write for your application or model agency. If you have already taken your photos, then you can apply here as Model!

Model Agency Evaluation

Good ratings are very important for any model agency. Because ratings show positive feedback. They also show you as a young model how serious a model agency is. So if you already see in your Google search that an agency has an average of only two stars for several ratings, you might want to keep your hands off it right from the start. If an agency has more than 3.5 stars, you can almost always assume that it is a good job. Even though it gets harder and harder, here is a good overview of what the majority of opinions about a model agency are. If a model agency has more than 4 stars or even almost 5 stars, you can be sure, if there are many reviews, that the model agency does a good job, has good references and good recommendations!

It is important that you always have a close look at ratings, likes and comments. So we’ll give you a little tip on how to assess the quality of the ratings. Nowadays you can buy both positive and negative feedback. If you look at a few indicators, you can easily see if they are real comments or bought ones. Also this should always play a role in your model agency rating!

Where can you see Reviews about Model Agencies?

There are many reviews about model agencies on the Internet. However, it is important that you use a portal that reflects different opinions and does not only include one or two reviews. Ideally, 20 or 30 people should have voted, because this will also tell you the size of a model agency. Those who have only managed to make two or three recommendations so far are either still at the beginning or their performance is not good enough yet. For ratings there are different portals, e.g. Google.

Google Reviews on Model Agencies

On Google you get a very good overview, because Google has the most users in Germany. This gives you a good overview of the different opinions and statements of people. The small disadvantage is that everyone is allowed to give an evaluation. For example, people who have not been accepted into the agency and are therefore angry are critical. In the short moment of rejection, one clicks quickly on Google and gives a bad rating. As a model, you should also pay attention to this and always ask yourself, is the evaluation serious or not constructive?

Here you can see some of our Google ratings:

Ratings on Instagram

There is no direct way to rate model agencies on Instagram, but you can see how well a model agency takes care of its models, castings, jobs and news from the likes and dislikes of the followers. Those who constantly have something new to report also make a lot of effort. It is important to make sure that the model agency has not only many followers, which you can buy relatively cheaply, but also that the interaction is right. How many Likes does a single photo have? Is the number always relatively the same or do the numbers fluctuate? This could also be an indication for bought Likes. Are there comments from real users? All these factors should always be taken into account in your evaluation.

Here you can find our Instagram Channel:

Rating on Facebook

Facebook is used by many users, which is why there is a good opportunity to view reviews and form an opinion, especially for products with an older target group. However, the users on Facebook are rather older and there are many trolls here as well, paid by competitors or just looking for rejection. Nevertheless one can get a very good overview.

Here you can see some of our Facebook reviews

🔥 LUISA: our next SUPERSTAR 🔥 Watch the whole video on: https://youtu.be/0YO_lO1K8ic

Gepostet von Cocaine Models am Dienstag, 14. August 2018

Rating by online portals

In the internet there are two, three very good model portals where you can find model agencies worldwide. These agencies are hand researched and also evaluated by an editor. By different quality criteria, they are finally included in the list. Here you will find two recommendations where you can find many good agencies for your city:

Good luck with your search! If you are looking for more tips for your model application, have a look at our other articles and learn how to contact a model agency.

Fashion Show – Fashion, Designer and Fashion Weeks in Germany

You have to organize your first fashion show in Berlin, Hamburg or Munich and don’t know where to start yet? In our small agency 1×1 for models and designers you will find all the important points you need to consider when planning a fashion show. From the first model casting to the rehearsal before the show. As an agency we have already accompanied several fashion shows, among others together with Daab at the Mercedes-Benz Cologne Fashion Days. Based on our experience as young designers we not only want to give you tips for planning, but also a small checklist!

Fashion show definition – What is a fashion show exactly?

fashion show according to Duden – catwalk, runway, fashion show, …

A fashion show is defined in the Duden as “an event at which the latest fashions are presented”. This is very broad. Closer illuminated is a fashion show the presentation of fashion collections in a certain staging. The collections of designers and labels are usually presented seasonally on the catwalk by models. The staging of the fashion show can be determined individually, there is no generally defined procedure. As a rule, a fashion show ends with a repeated, fast appearance of all models of the show and the “bowing” of the designer to the audience. The audience can be either the general public or an exclusive circle of invited guests and/or the press. As a rule, however, every fashion show focuses on a few key points in the organisation of agencies:

  1. Needed List – All details of planning / PR / Show in highlights
  2. Model Casting – The perfect models and measurements for the fashion collection
  3. Choreography – A detailed planning of the individual “pictures” (scenes)
  4. Public Relations – We inspire the right people from the label
  5. Rehearsal – Final dress rehearsal for all models of the fashion show
  6. Fashion show – The big moment for fashion designers
  7. Press work – After the show is before the show!

Famous fashion shows in Germany

Fashion shows take place in many cities in Germany. Especially well known for fashion shows in Germany are the fashion cities of Munich, Berlin, Hamburg, Düsseldorf and Cologne.

Fashion Show Munich – Secret Fashion Show

One of the well-known fashion shows in Munich is the Secret fashion Show in Munich. This is organised by the Mplus Agency and takes place in May and October.

Fashion Show Berlin – Mercedes Benz Fashion Week

The fashion metropolis Berlin is known for the Mercedes Benz Fashion Week. One of the hottest shows every season is the fashion show by Guido Maria Kretschmer. The sympathetic designer is also known from the TV format “Shopping Queen” on VOX.

Fashion Show Hamburg – A+ Fashion Days

The Plus Size Fashion Days in Hamburg are organized by the team of the Kurvenrausch Blog. Kurvenrausch organises fashion shows, beauty events, re-styling campaigns and more in Hamurg.

Düsseldorf Fashion Show – CPD & Platform Fashion

The CPD fashion fair is held regularly in Düsseldorf. Düsseldorf is THE fashion city in NRW. The CPD regularly attracts numerous fashion enthusiasts and retailers. The Fashion platform in Düsseldorf is also popular in the fashion industry.

Catwalk music for the fashion show

Besides mixtapes from DJ’s there are also fashion shows with live music. One band that is known for fashion show music is for example B.O.X.E.R. They already stood for shows of different designers on “The Catwalk”…

Catwalk: Haute Couture & Pret-a-Porter

More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

Fashion show agency – success for the new fashion collection

If you want to organize your first fashion show and you still need help for a full success or you want to put the whole project into firm hands, it is recommended to hire a fashion show agency.

Bravo Magazine: CM among the Top 10 Modeling Agencies 2018

How wonderful is that? If there is a model agency recommendation for young models, then we are! Especially for fast-moving TV. Only 3 years ago we were founded and already we are internationally active, from Tokyo to Los Angeles. After various top lists we are now listed for the second time in the Bravo as top recommendation for Germany. Big Merci!

Bravo Fashion Magazine: The Portal + Magazine for Kids and Teenagers

Bravo has been Germany’s most popular youth magazine for decades and is therefore an important voice when it comes to judging model agencies and their quality. Today a fan sent us a new article: GNTM castings + top agencies Germany.

Soon the Germany’s Next Topmodel Castings will start again. Heidi Klum is also looking for new top models in 2019. Besides practical tips for the live castings in various German cities, Bravo also gives recommendations for models who are looking for a long-term career and would like to work for the big customers in Germany and abroad. With us: Cocaine Models! For the second time Bravo Top 10, yes! One of the best alternatives to a short-term TV show, so to speak. With sustainable development, personal development, real jobs, not only for PR and a team that looks after you personally.

We would like to thank the Bravo editorial team that last year we were among the Top recommendations in Germany. In just three years we have overtaken major model agencies in Hamburg, Munich and Berlin, which is already 30 years old! Mission accomplished!

Do you know our fashion magazine?

Parallel to our model agency, we also founded our fashion magazine FIV in 2015. Since then we had great interviews, events and of course many unforgettable moments behind the scenes. With interviews of absolute supermodels like Alexandra Ambrosio, Victoria Secret Model, Zombie Boy from Canada and the USA or the sweet Pamela Reif with almost 4 million fans, just on Instagram. In our fashion magazine you will not only find exciting interviews with absolute instagram and YouTube stars, but also exciting interviews with our fashion photographer, models and of course fashion designers. Of course we also visit Fashion Week for you! Whether Berlin, London or New York, we are at the hotspots and backstage for you to report. Take a look at our fashion magazine.

Modeling Abroad – René Vowerk as a Male Model in Istanbul

Modeling Abroad Part #1 – Rene Vorwerk was 45 days in Istanbul! With model flat-sharing and everything that goes with it, a real experience: “You meet models from all countries”. Rene has shot for JACK & JONES, Lescon, Under Armour and Nike. Go abroad as a model? For many models, both new comers and professionals, a constant theme. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are.

Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. René von Cocaine Models was just on the road as a model in Istanbul. I talked to him about his stay abroad in the Turkish metropolis.

René says Istanbul is a real experience: “You meet models from all countries”

CM: René, what attracted you to Istanbul?

I generally wanted to go abroad for modeling and since my mother agency in Germany was looking for models for Istanbul, I contacted them directly! Since I was already on vacation in Istanbul before, I knew that the city is super beautiful – I didn’t have to think long!

CM: How did you prepare for the “big trip”?

I prepared myself by training one or two extra days in the gym to really be physically on top level – that is very important for me as a model to be and remain competitive!

CM: Your stay was not only a “great adventure”, but above all of a professional nature, what experiences did you generally have as a model in this city?

New experiences for me were definitely the jobs for the music videos and the internet advertising film! Acting was completely new to me, but I really enjoyed it, because I always had super nice teams! Another good experience was that you meet models from other countries every day, talk, exchange opinions and experiences and make really good contacts and friendships. Being among’like-minded people’ every day feels great, there is always a lot to laugh about and it never gets boring!

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Jack&Jones, Lescon, Under Armour and Nike: Model René on his success in Istanbul

CM: What types of models have a particularly good chance of success in Istanbul?

In my experience Central European blond model types have great chances in Istanbul! I was very successful there and was able to get three to four jobs every week!

CM: What kind of jobs did you get? How did they go off?

In the beginning there were some webshop jobs. After the first two weeks came the first jobs of castings, like music videos or catalog jobs for Turkish companies. After four weeks I was able to add webshops for well-known sports brands like’Nike’ and’Under Armour’. The longer I was there, the better the jobs. Towards the end I was in the top 2 for the new ‘Türkish Airlines’ commercial and did a campaign job for LTB jeans – the shop posters will also be released in Germany, of which I am very proud! Generally I have to say that I always had super nice people and teams around me. It was not always possible for everyone to speak English, but it was still possible to communicate by hand and foot!

CM: What was your daily routine in Istanbul like? What was difficult about everyday life? What was pleasant?

On days when you had a job, you were picked up by our driver between 7.00 am and 9.00 am and driven to the customer. Mostly the jobs were finished at 4 pm to 7 pm. Some of the jobs were followed by castings or fittings. If you weren’t home too late after all, you still went to the gym. Of course there were also completely free days, where we went shopping in the city or did a little’sightseeing’! It was difficult to concentrate on casting after a long job (often 10 hours) and smile at the customer, but it is absolutely part of the job! Long waiting times at castings were stressful – when you have to wait three hours or more with 60 models in one room and everyone tries to occupy themselves somehow. It was a pleasure to make new contacts again!

CM: How did you live there?

I lived in our Malemodel Apartment with three models at the beginning. In the end, there were only two of us. Our apartment was purposefully small, but from the location super good, we could reach everything under 10 minutes on foot!

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Model flat share, gym and city: Istanbul has a lot to offer

CM: What have you done and experienced in the city besides casting and jobs?

After the model’s everyday life we often stayed in the huge shopping mall in Sisli, which is one of the largest in Europe. It took 10 minutes to walk from our apartment. There you could really buy everything you could imagine! There was a big casino with two roller coasters inside, that was breathtaking! One day we took the ferry to the Asian side of Istanbul and searched the streets and shops there! We walked a lot and took the subway.

CM: What are your personal highlights of Istanbul? (Also especially for models)

One of my highlights is Istanbul itself! It is an unbelievably beautiful city, both in the snow and in blue skies! Sitting in a café with friends, drinking Turkish tea and enjoying the best views of the Bosphorus and the other side is a super good feeling! For models it is very interesting, because it is a completely different model everyday life than I am used to from Germany, because you live together with other models and always have someone around you!

CM: What can you recommend to other models for a stay in Istanbul?

In any case, it is recommended not to crumble on the couch after a long and hard day, but to go outside to see something of this wonderful city! Generally, of course, it is very polite to be on castings and jobs – if everyone is happy and in a good mood, it’s even more fun!

CM: What did you particularly like as a model in Istanbul? What wasn’t so great?

I didn’t like the pay for the jobs so much less than you know it in Germany! Otherwise, if you have to say that you have a lot more jobs a week and it pays off in the end! I liked the team spirit and the people from my agency, we were like a family among each other. The jobs were similar – always very polite and nice people.

model-maennermodel-rene-ausland-job-modeln-eu-istanbul-trends-reisen-blogger-blog-interview-(9) model-maennermodel-rene-ausland-job-modeln-eu-istanbul-trends-reisen-blogger-blog-interview-(2) model-maennermodel-rene-ausland-job-modeln-eu-istanbul-trends-reisen-blogger-blog-interview-(11) model-maennermodel-rene-ausland-job-modeln-eu-istanbul-trends-reisen-blogger-blog-interview-(3)

René recommendation: An extra tube of Face-Cleaner & cream!

CM: What problems and complications can German models encounter in Istanbul?

Some models have problems with Turkish food. If you don’t like that and don’t eat anything from the canteen at work, you always have to look after yourself and take something from home with you. The water from the pipes is not as clean as we are used to from Germany and so some models had problems with their skin – an extra tube of cream or cleaner from home is not wrong!

CM: What did you take with you from modeling in Istanbul for your future?

I have many friends and contacts to photographers and brands from all over the world! You are brought back to the ground a bit and you notice how good you are as a model in Germany when it comes to working hours! In general it was a super nice experience and I would never decide otherwise. I will definitely fly back this year and work there!

CM: What should models who want to come to Istanbul prepare for? What do I have to pay special attention to?

You can’t really prepare yourself, as I said, physical fitness is important – like everywhere else, even if you have chosen your profession as a model! You should pack plenty of creams and cleansing agents that you always use and prepare yourself for a hard everyday life! Istanbul is a 23 million city, there are 12 castings in one day, with travel times of up to one hour! In some areas you should not leave your apartment in the evening, as it can be dangerous! As in any big city, there are poorer areas that should definitely be avoided! We had really done everything right with the location of our apartment in Sishane!

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In Istanbul, respect counts

CM: Cultural differences: Do foreigners in Istanbul and Turkey in general need to pay attention to anything? Are there certain “rules” and “customs” that everyone should respect / What is different about life there than in Germany?

In Turkey, people always treat older people with respect, get up in the metro for older people and leave them sitting down. Some Germans should be aware of that! Typical customs are people wiping their plates with bread to make it clear that they are full! In my first days I was surprised that people still wanted to give me a second helping until someone enlightened me!

CM: Would you recommend Istanbul for working for models from Germany? Why yes, why no?

I would definitely recommend Istanbul to the German models, because we can really get many jobs and are extremely in demand there! You gain a lot of experience for the job and get very good pictures from top photographers to expand your own portfolio! For me there is no reason not to work in Istanbul!

Models Berlin: Head Booker Scouting Week in September – Modeling in Berlin Central

Back in Berlin for a campaign – why not use the time and scout! Therefore you as a model have the chance to be scouted again next week in Berlin + to apply directly. Send us your photos! In the coming days we are shooting for a new campaign in Berlin. Besides production, booking, appointments & Co. we want to take our time on site and get to know new faces of Berlin.

Modeling in Berlin + Fashion Week: Scouting Days

Our Model Management Team will make every effort to support you and your career as a model. We help you choose the right photographers so that you can build up your model portfolio professionally for casting and direct bookings as quickly as possible! We represent well-known customers and brands and offer you as a model with our management an opportunity to enter directly into the upper class. Those who have a truly international appearance also have the chance to go abroad with us. From Milan, Athens, Shanghai to New York. With our partners we help models worldwide to build a career. With great customers like here in Berlin:

P&C / Fashion ID Final Show @ Fashion Week Berlin AW2016

CM: Also for experienced models the alternative

For experienced models, we are an interesting alternative to the classics. Cocaine Models is the only model agency that is listed in the top 3 in search queries in every German metropolis. After only 15 months. Now we are expanding in Europe! You can already find us in Sweden, Stockholm but also in Paris or Milan. Not just jobs, models too. We have already booked the first interesting campaigns for you. We are therefore very pleased if you as a model from Berlin are interested in us as an agency as a possible new management! If you would like to apply, send us your photos and measurements!

apply now as a model in Berlin

If you want to apply as a model, please observe the following criteria. As a woman you should be at least 175 cm tall. As a man at least 185 cm. You should have a slim, maximum athletic figure. You should look after your appearance, have well-groomed skin, hair, hands and feet. The Live Casting dates are assigned flexibly to selected applicants. We ask for your understanding that we can only issue a few invitations due to lack of time. If you are invited to live casting, we will shoot some Polaroids of you directly for our booking team. Of course also a small introduction video. We are very happy about new faces from Berlin! If we could convince you of us, write us now and send us your photo material.

Try it

Application / Casting

Casting registration over!


Become a model in Berlin – Tips & Tutorials for Models can be found in the CM Guide

I want to be a model! Don’t they? If you haven’t made your final decision yet, we will help you in the CM Guide with interesting articles, explanations and tutorials free of charge. Being a model is a tough job, you have to be very professional and always convince in front of customers and in everyday life. You have to watch your figure, you have to be sporty and always on time. You must be a very organized person to organize the various photo sessions and photo shoots for you. As soon as your modeling career really starts, you’ll also have trips, hotel and travel plans. Of course, there are also flights on and connecting flights. Customers in the upper class immediately expect an absolutely professional and perfect appearance from the model. Your agency too.

If you want to inform yourself a little bit about the topic “Become a model”, you can browse through our model guide at any time. We often have articles about fashion shows, catwalks, top models, application tips, tips for your model portfolio, shopping ideas and tutorials. Of course you will also find the most important technical terms you should know as a model! We also have the most important names, fashion designers, supermodels and new brands for you. In the model guide you will also find instructive video tutorials and videos.

CM – Models Berlin

Modeling Abroad: Malia in Cape Town – Jobs, Castings and Models in South Africa

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Malia von Cocaine Models is currently on the road as a model in Cape Town. I talked to her about her stay abroad in the South African dream city.

Model Malia: “Cape Town was a coincidence”

CM: Malia, you’ve been modeling in South Africa for several weeks/months. What have you experienced there as a model?

Here you experience a lot – from shootings, sight seeing, surfing to shark diving. Cape Town is extremely diverse in every respect.

CM: How did you discover South Africa/ Cape Town in particular?

I’m honest, Cape Town was more of a coincidence. My friend wanted to spend a semester abroad at the university and I thought I could just come along and model there. Since we went on holiday a year ago and had an agency there, it was very easy to implement the plan then.

CM: How did you prepare for your stay in advance?

In the end you don’t have to prepare for Cape Town, the only difficult or “long” one is the work visa, so you should plan about 2-3 weeks until you have all documents together and drive to the embassy in Berlin. It’s also important what clothes you take with you. I say this quite explicitly because Cape Town does not offer good or high-quality shopping opportunities (in terms of shootings). So if you plan to test, you should bring some clothes.

Malia about the possibilities as a model in Cape Town

CM: What are your experiences in Cape Town as a model so far?

There is a lot of competition on the road, casting can be longer than you want and direct booking unfortunately doesn’t exist. The jobs are great and you have opportunities you wouldn’t have in Germany and the tests are great.

CM: From your experience: Which models are particularly in demand in South Africa?

Ü30 models with blond short hair. Also male models.

CM: What does the modeling industry in Cape Town look like?

There are extremely many agencies and in the summer (German winter) the customers make a pilgrimage to Cape Town and produce there, due to the low costs. Yes, the model fees are also about half as good as in comparison to Germany. You feel like in a German village, because there are extremely many German models/photographers/MUAs on site.

CM: What jobs have you done in Cape Town so far? How did they go off?

Sport jobs, a lot is produced there in this respect, but also TV commercials. The process is no different than in Germany, perhaps one difference: after the casting there is always a callback, i.e. a second casting. If you are taken then there is one day only for fitting and then it is only produced. The days are long because you start shooting very early (because of the light). People rarely work over lunchtime because the light is too hard and it usually doesn’t continue until the afternoon.

CM: What are your typical daily routines in South Africa as a model?

The agencies communicate via SMS and send you the casting. Then you go to the different casting studios and hope that not 100 other people are waiting for the same casting. Waiting times vary from 10 minutes to 4 hours per casting.

There are normal castings (here the waiting times are 1-4 hours) and “requested” castings (there you are specially requested, have an appointment and usually come directly to it). Requested castings are always the ones where you have the best chances, because the customer has already selected you based on his pictures and wants to see you.

CM: How do you live and how did you get your place? What do you recommend?

The agencies help or provide accommodation. But I’m not a fan of model apartments and that’s why we chose Airbnb for our own accommodation. This was not directly in Cape Town City, but only 15 minutes away, cheaper and on the beach – which I personally like better. If you are an independent person and like to organize yourself, I can only recommend such a thing. If you are perhaps unsure, you should seek the help of the agency.

Malias Cape Town Highlights

CM: What are your personal Cape Town highlights?

My highlight was one of my last test shootings with the photographer Jacques Weyers (photographed for Elle Southafrica and World of Swimsuits among others). We shot an editorial, which was very important to me personally and in which I could find myself very well. Besides, I was the only model Jacques tested with, which was like a little knighthood for me.

CM: Which model hot spots would you recommend to other models?

The Food Markets in Cape Town are amazing, and I’m also a fan of some restaurants: Kloofstreet House, Cafe Paradiso, Simply Asia, Beluga and Black Sheep. Osumo makes the best smoothies and to celebrate: Era, Tschin Tschin Rooftopbar, Shimmy Beachclub.

CM: What do you like about modeling in Cape Town? What is more problematic?

I find the locations in Cape Town fantastic. If you want to do tests, you can have extremely many settings and improve your book very much.

Another problem is that the fees are unfortunately not so good and you have to be careful about the crime in Cape Town.

CM: What does a model have to pay special attention to in South Africa? (rules, customs, differences to Germany etc.)

Cape Town is very Western/European, but yes there are townships and crime is high. In the evening when it gets dark you should not go out alone or to the beach, you should not carry too many valuables around with you, carry too expensive clothes, get involved in conversations in the street or just go with people. You should just pay attention to what’s going on around you. When you rent a car, you have to expect people to drive extremely badly and uncoordinated. We had a little accident because someone drove into our car (only fender damage) and my credit card was stolen from the machine. You just have to be aware of these things when you are there and plan to fly there. Nevertheless, you don’t have to be afraid on the spot, because if you just pay attention to these things you are safe.

Cape Town for the Model-Book – Germany for the Model-Gage

CM: What do you take with you from your stay in South Africa to Germany?

Cape Town is good for the book and for the experience, however, one simply has to say that one is “on paid vacation” there and that Plus Minus Null will return to Germany.

CM: Would you recommend South Africa, especially Cape Town, to other models? Why?

I think for Newfaces Cape Town is great, you can build your book with great photographers, especially in terms of commercials. Then I also think that Cape Town is very good for models Ü30, because the market there is very versatile and as a model you can work there very well even in old age. If you fall into this grid or simply want to gain experience abroad I can recommend Cape Town, but if you think you will make the big money there I have to say, unfortunately, stay in Germany.

CM: Dear Malia, thank you for the interview!

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Exclusive Model Coaching: Catwalk Training and Personality / Acting

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with a personality coaching and a catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

 

 

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important the charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

 

 

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

 

 

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

 

After the success comes the relaxation

The last show videos will be available soon. Our entire team is gathering and the models are performing their new Catwalk arts. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

E-mail inbox access data

You need the following data to successfully log in to our server:

  1. Your e-mail address
    Your personal password (you only have to enter it once)

Text or HTML email signature

You have two options, either very simple or chic with HTML (you usually need to hack HTML signatures for that)

Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
 <strong>NAME</strong></p>

<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
<a href="https://www.instagram.com/cocaine.models/">+ Instagram</a><br />
<a href="https://twitter.com/cocaine_models">+ Twitter</a><br />
<a href="https://www.youtube.com/user/cocainemodelscom">+ Youtube</a></p>
<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

WOMEN Management (Paris, Milan, New York) visiting: International Scouting

Last week was it so far. Roberto, the Head Scout of Women Management came to the agency in Cologne and looked at our best of the best for placements. Our top girls came to the agency to introduce themselves to Roberto.

Casting Day with WOMEN: Polaroids, catwalk and measurements

Eugenia is especially great because of her bright eyes and her gap between her teeth. In front of the camera she is an absolute professional – at her first shooting everyone was directly amazed! Luisa – our absolute superstar. Her long red hair, the gap between her teeth and her sweet smile make our Luisa unique. Also present were our newcomers Gloria, Linn, Franzi, Michelle, Josephine, Zoe and Alice – so young but already with such a great potential! Of course, our great Marie should not be missing – with her look and her measurements she is great for commercial jobs!

A few polas, take measurements, look at the book and talk about possible periods, that’s enough for Roberto to get an idea of the girls. Take a look at some impressions from that day here:

Casting Agency Düsseldorf

Casting agency for Düsseldorf – Thanks to our casting agency, we find the most individual candidates for your project together with your team. We take care of serious placement of cinema actors, models and presenters in TV, magazines and advertising for high-quality brands. Our managers are at your side at all times, whether a casting for your upcoming advertising campaign in Düsseldorf will be, productions for cinema and shootings with models, our agents deliver fast results and time-saving customer communication. We quickly organise a good selection with established partner agencies. For Düsseldorf and Hamburg our agency is your partner for casting moderators, actors and models, your casting agency plans and schedules everything for your company. Our model casting agency will always find the best candidates for your advertising campaign in your shops. Your full satisfaction is our most important factor. Quick suggestions are a matter of course at our casting agency for moderators. We take care of your search for photo models, presenters and series actors: placement, casting and overall project management.

CM: The Media Agency for Castings and Social Media Campaigns

Together with our talented, committed models, we are breaking new ground in the management of models as a casting agency. We get for you the best out of our model with individual recommendations. Mediation, Castings or Shootings, with us you find correct photo model. With us you are in the center of all our acting mediators in the entire mediation process as client and customer with each decision of our team at any time.

Casting Videos: Advertising effects

Young talents from our agency can adapt to different challenges. It is important to us to give our models the time they need to prepare for jobs through first-class management. We attach great importance to giving our models with professional management the time they will need to fully brief themselves and prepare for the job in a targeted manner. In this way, we enable all our young models to have great opportunities and castings for jobs right from the start. From the flashlight of a fashion show at Fashion Week to a photo shoot for European fashion chains to an advertising film for social media. Send us an e-mail now or call us. You save valuable resources and time through our services. Our casting agency stands for quality at a high level – day after day. Through our management you always get your individual model selection simply and uncomplicated. Write us your individual wishes at any time. Find your model in Düsseldorf. Our agency for models accompanies you and your project in the entire organization process. With professional advertising agencies in Germany and worldwide.

One thing is for sure, for brands all forms of castings are not only the most promising way to cast the strongest cast. The live event is just as good as a social media marketing campaign: advertising models wanted!

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Modeling in Frankfurt / Germany: Questions and answers

Today we wanted to give all young models in Frankfurt a little insight into the work of a model agency in Frankfurt. Did you know most jobs don’t even take place in Frankfurt! But let’s start with the basic questions about modeling. Becoming a model is quite demanding because you start at school. So you not only have to focus on good grades, but also on keeping your qualifications and improving yourself. Basically, however, the question always arises first:

How old do I have to be to start modeling?

If you want to be represented and managed as a model in an international model agency like ours, you should be at least 15 years old. As a modeling agency, we recommend that you concentrate fully on school first.

Full concentration on school

Good grades and a good basic education will help you a lot in your job later on. After all, the better you get, you have to take flights, you have to reach hotels on time, that in constantly new cities, in which you have to find your way around again and again. Sometimes you have to show some spontaneity for small advertising jobs or moderations. After the shootings or during the breaks, there are little small talks. If you have a magazine shooting and can’t talk to the others off the set, who have usually already seen a lot of the world, you shine less than with good general knowledge. But the closer you get to the end of your school time, the more often you will receive booking requests from your model agency for Berlin or cities outside of Berlin. In addition, there are often days of travel, so you will be on the road for two or three days. The better your grades, the more likely it is that your school is willing to give this freedom.

Legal requirements and labor law

The second important point in the minimum age of 15 years are the work laws and regulations that exist in Germany. With 15 years you can work much more freely, under 15 years you need special permission, e.g. from the youth welfare office but also from a specialist. In an international model agency like ours you work a lot with fashion and products for a target group that is also only over 16 years old. That’s why international modeling agencies are focusing on models aged 15, 16.

International Jobs and Clients

The third important point, if you want to work internationally, you need time to travel. Such a stay abroad usually lasts at least 45 days, but usually even 60 days. The only time students really have for such a long stay including travel are the summer holidays. During the summer holidays, however, there are general rest periods, not only in Germany but also abroad. Families go on holiday and less is produced. Of course there are then also considerably fewer jobs for models. Some agencies, in Paris or Milan, even close down the agency completely for a week or two during this time. The high season for such a stay is then again September to December and then from February to July.

In which cities are the most jobs for models?

If you want to start your career from Frankfurt, you will first focus on Germany and the larger cities near you. These include above all Cologne but also Düsseldorf. The simple basic rule says that the more people live in a city, the more jobs, more advertising agencies, more manufacturing companies but also more service providers and more advertising opportunities in the city centre there are. The location of the city plays the two factor, e.g. there is a clear Top 10 in Germany. You can get most jobs as a model in Berlin and Hamburg. Especially in Berlin there are many international productions, in Hamburg there are many media agencies and therefore also many offers for models. Then come Munich, Cologne and shortly afterwards Frankfurt am Main, Hanover and Düsseldorf.

In Frankfurt am Main, it is definitely best to look in the direction of Cologne and Düsseldorf. But you can also do some interesting and exciting jobs in Frankfurt.

What jobs are there in Frankfurt? Of course you can do a wide range of jobs in Frankfurt. For example, you can work for fashion designers in Frankfurt city centre and present fashion to customers from all over the world. Showrooms are closed events, usually only the fashion designers, someone from marketing and two representatives of the customer are present. You present fashion on the body. It’s called a showroom model. In Frankfurt you will also be doing many jobs in showrooms at the beginning of your modeling career. Besides you will do your first photo shootings as a model in Frankfurt. Probably most for Instagram and with growing experience also for the first Frankfurt online shops. No matter if it’s about fashion, products from the technology industry or sports. The better you get and the more diverse you are, the higher the chances that customers will book you for jobs in Frankfurt.

With increasing experience, the size of productions also increases. If you are first class, you will make it to the first commercials, as well as here for Opel, produced with three of our models near Frankfurt! With a production team of over 50 people, a helicopter, over ten cars that can be seen in the spot alone and a whole production team behind it. Here you can see the finished commercial of Opel.

How do I apply to a Frankfurt model agency?

You don’t need much for your application in Frankfurt, the experienced eyes of the model agency see the requirements for models at a glance. All we need from you as a model agency are three to four photos. Important, you don’t have to book a professional photographer to improve your model portfolio. At the beginning, with the application, very simple mobile phone photos are enough for us as an agency. The important thing is that you can be seen in daylight. You should not wear makeup or styling so that nothing distracts from you as a person. After all, naturalness is also the most important thing for customers later on. When you later negotiate with customers or send models abroad, many decisions are made on the basis of Polaroids. Polaroids are just such simple shots. Without styling, makeup, special outfit, nothing distracts from you. The background is a simple concrete wall, you are standing in front of the camera, looking into the lens, without posing and emotions. Naturalness is the A&O.

If you really want to become a model, you should avoid any unnatural influences in advance. In addition belong simple gel nails in addition, the course in the Solarium, hair extensions, spraying lips on, do without everything! Because you are beautiful as you are!

In the following you simply send your pictorial material to model agency, in addition a few dates as well as your contact, your name, residence in addition, the most important measures as well as your body and ready-made size. If a model agency is interested in you, they will get back to you relatively quickly, most likely within five days. So the process doesn’t take that long, if you don’t get any feedback from the modeling agencies, you didn’t like the look. Don’t ask questions because every model agency has limited capacity and wants to take care of the models completely. If you were in an agency tomorrow, you’d want all the attention. If you don’t fit, you should accept this and try your luck in another agency.

How big do I have to be as a model in Frankfurt?

Body height plays a decisive factor, even if there is no completely uniform scale of measurements, the fashion world in women in particular focuses on a minimum body height of 175cm. You should not be taller than 181cm. This is the perfect size for pre-cut garments as well as for fashion shows in Frankfurt. Meanwhile, when applying as a male model, you should be at least 185 cm tall and no more than 191 cm. So you fit perfectly to the female cast, even if they wear high heels. It is important that you are not too well trained as a man, you should have a defined body, not be a muscle pack.

These are the prerequisites for models who want to enter the fashion industry. Of course measurements can also deviate, models with 170 cm can also have success, however, it becomes purely statistically less. But if you try hard, show full commitment, who knows! You can also be more trained as a man, e.g. if you want to become a sports or fitness model. In an international agency like ours, however, you should usually meet the requirements.

The clothing size for women should be between 32 and 36. Curvy Models are usually available in sizes from 42, for men the ideal size at the beginning of their career is 48 to 52, if you want to become even more of a minimum size, then take a look at the requirements for models here.

What happens after my agency admission in Frankfurt am Main?

The following steps are very different from your age or the time you will spend at school. For example, if you still have two years of school ahead of you, the first two years will focus on building up your model portfolio and preparing it for the national and international markets. Your agency will arrange appointments with good photographers who can help you with your portfolio. It is important for you to always pay attention to the quality, it is better to have few good photos than a mass of reasonably good ones. Because at the latest when you are competing as a model, e.g. for jobs in other cities such as Hamburg or Berlin, you need a strong portfolio in which the customer recognizes how good you are with just a few moments.

After the first year it starts slowly with the first jobs, it takes a little while, because you first have to build a model book and you have to have good performance in school, so that you also get free, most productions, almost all, are during the week. If there is a day of travel and a day for the return journey, and the booking is for 2 days, you are quickly out for a week. That’s why you will work even less during your school time, first doing smaller jobs and the aforementioned showrooms in Frankfurt city centre or for Frankfurt online shops or social media channels such as Instagram photo shootings.

If you are already at the end of your schooling with the agency admission, it is sometimes already about placement abroad. As a model you should go further and further, from Frankfurt to Berlin, from Berlin to London and from London to Milan, Paris, Shanghai and Tokyo. This is exactly the plan of an international model agency and the reason why you play here in the professional league. This requires special commitment, self-interest and of course a constant will to improve oneself. A model’s job is very demanding!

Become more about models and modeling?

If you want to become a model full of conviction, then you can read through many interesting tips on the subject of modeling here in our blog. We not only have exciting information for models from Frankfurt but also for your career in other cities and abroad. Read interesting interviews from our models from Milan, Paris or cities like Istanbul. Read more about becoming a model here.

If you want to apply directly to our model agency as a Frankfurt model, you can find all the information and the application form here, Model Application.

Juli 4th – Model Casting Berlin x Fashion Week – Apply now!

The fashion circus is back in Berlin! Not only the Fashion Week shines this week with great events but also our model agency in the House Of Weekend – the most beautiful location in Berlin central- above the rooftops of Berlin! Fashion, catwalk, advertising, Curvy Models – we want you!

Modeling in Hamburg! Between castings, magazines and advertising agencies

Modeling in Hamburg? If you’re wondering if it’s better to move to Berlin or Hamburg, then you’re asking yourself the right question! Because you have chosen the two most important cities in Germany, in Hamburg and in Berlin there are most castings but also most jobs for models. Why is that? Hamburg is a beautiful city, not only many models attract, also media companies, celebrities like actors and musicians but also international companies and productions. This special mix makes Hamburg a special hotspot for models. Here you’ll find every kind of job, from catalogue shootings to online shops, production and TV commercials, but also shootings for instagra and productions with influencers for YouTube.

Unlike many other cities, Hamburg is a real highlight not only for many Germans due to its beautiful corners. Many international visitors also come to Hamburg when they visit Germany. The more interesting people and the more companies that work with media in a city, the more jobs there are for models! That’s why it’s worth it if you meet all the minimum dimensions in Hamburg to become a model. Today we want to show you what is important if you want to become a model in Hamburg and what requirements you have to meet.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Prerequisites for Models in Hamburg

The competition is great! Many who live in the countryside try their luck in Hamburg. Maybe you live in the countryside, in a village or in a small town, or maybe in the middle of Hamburg, Altona or HafenCity. However, the same requirements apply to all of them, e.g. when it comes to body size, clothing, but also the measurements around chest, hips and waist. But the measurements are only a part of the requirements, as well as a healthy diet, body care but also pay attention to figure, hair, nails,… many details that most people don’t think about when they talk about how easy or difficult it is to become a model. Once all the basic requirements have been met, however, the model’s own character and personality are particularly important. The cooperation with the management is very important, at the beginning it is less intensive but the longer you work as a model the more intensive the cooperation becomes.

  • General good appearance and neat appearance
  • Healthy nutrition and regular sports
  • Professional collaboration with management and customers
  • Embition and commitment to the job as a model

Models & School? First castings and jobs

If, for example, you are still in school at the beginning and have two or three years ahead of you, you will do fewer jobs at the beginning. This is quite normal, since you should concentrate on school and your education! But as soon as it approaches the end of the school, you will ideally start the first international planning. If you can’t do it internationally, you can still look forward to many more jobs! Because as a student you are often tied up, between the different exams, the vacation, enjoy the leisure time! As soon as you have the time, you can travel, you can plan days of travel, you are flexible and you have a good school-leaving certificate in your pocket. For example, as a model it is important that you can express yourself well, many customers speak English, so it is very important that you have a good command of English! But there is also a bit of mathematics, for example when it comes to calculating your own travel expenses. The more successful you are as a model, the more you will invest in a photographer. Especially in Hamburg there are many good photographers. Of course, you no longer have to work with everyone. That’s why good photographers in Hamburg also cost money. But as soon as you earn money in your first jobs, you will also invest in the first photographers to improve your model portfolio!

Live Casting – A look behind the scenes

You haven’t seen a model casting live yet? Here is a small example from our Youtube Channel!

Application in a model agency as a Hamburger

If you want to apply in a model agency in Hamburg, you don’t need a professional photo shooting. All your modeling agency wants to see in Hamburg is Polaroids. Polaroids are super easy to create, all you need is a good friend, a mobile phone and daylight! You’ll also have to get the right outfit in the city centre, black trousers, a black top, black or white, plain shoes. Your underwear should be black as well. As a woman, you should also buy a bikini and high heels. If you are still new in Hamburg, then we have a few recommendations for you: Fashion Boutiques Hamburg. For your modeling agency, you then grab good daylight and a relatively simple wall. The background of your photo should be as bad as possible so that nothing distracts from you! You don’t need makeup or styling. All your modeling agency wants to see is you!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring! You can find more information about minimum sizes and proportions for models here: Model Dimensions.

We hope that you have learned a little and have summarized here once again the most important articles for you on the subject Model become!

Model Coachings – runway training, acting & more

Send photos: Professional shooting or simply with your mobile phone?

In the next step you take a full body photo, a portrait and another portrait with a laugh. First in normal outfit, black jeans, black top and shoes. If you are over 16 years old, you can also send Polaroid bikinis or Polaroids in underwear. If you’re under the age of 16, you shouldn’t do this! It is important that you are seen with your whole body, once your face in the portrait and another photo has a smile. Why is laughing so important? As a model you work for many jobs in advertising. Advertising sells through friendliness, emotions that you as a model can arouse in you, better than any other! That’s why there should be a laughing portrait of you.

After the recording: Patience is a virtue – also in Hamburg!

Before you send your application to a model agency, you should definitely talk to your parents and of course you should also think about the head gasket you are going to use as a model. You want to build a professional career. This can only be achieved with the support of a management team and the network that comes with it. So you always have to be prepared that no success comes overnight. The best Youtubers took years. The greatest Hollywood actors took years. No star is born overnight. Therefore, you should always stay professional, you should take the time for your education, that is for your school, and you should give yourself and your career time. If you develop step by step, build up your model book over the first years, then do bigger and bigger jobs or even go abroad for a few months or years, that’s the right way! A serious model agency like ours supports you with professional management and accompaniment so that you develop your model portfolio perfectly and build up for the ideal market, for your requirements. If you have taken your photos for your first model application in Hamburg, all you need is your contact details and the most important measurements, as well as your body size, shoes or even the clothing size. That’s all a good modeling agency needs from you! The Model Scouts in the agency have a lot of experience and a very professional view to judge applications from Hamburg.

Media city Hamburg: Photographers, advertising agencies and publishers

Who wants to try himself as a model in Hamburg, he should already at the beginning of his career, on good contacts in the advertising and media industry set. Especially in Hamburg there is of course a lot of competition among models. The biggest media and advertising agencies are at home here, from Altona to the harbour and the city. While in other large German cities, such as Cologne or Munich, life is rather quieter. Only Berlin is comparable to Hafencity! What’s the problem? Over the decades, Hamburg has developed into an absolute media metropolis. Here are not only the big advertising agencies at home, in which you as a model naturally have excellent chances to get castings and jobs. More, even big publishers and magazines. In this article we want to tell you a bit about Hamburg castings and jobs as New Face!

Special magazines attract models automatically. No matter if it’s the High Fashion Magazine or other categories, as well as Lifestyle and Interior. For models, especially photos taken in magazines are an absolute reference. Especially in fashion magazines, of course. These photos show that the models have good contacts or a good model agency. As a model you have to pass the preselection before the shooting date. Your luck! As a model in Hamburg, the way is not far to make the leap into the magazines. Even if you travel to Hamburg as a model, you will quickly arrive at the agencies or photo studios. Mostly directly from Hamburger Bahnhof or Airport.

Advertising finances you as a model

The “most money” for you as a model lies in advertising productions – for magazines you rarely get paid. Most tracks in magazines are even created without payment. The photos are then used for their own portfolio (model, photographer, visa, etc.). However, your income comes mainly from advertising or “commercial” jobs. When we talk about the German market, in particular advertising spots, photo shoots for online shops or classic catalogues and image brochures for companies. It is not only about fashion, of course many other brands and companies also book models for your advertising. In Hamburg, for example, this includes insurance and food. Especially big chains (no matter if fashion or food) produce new tracks almost weekly in their studios or those of the photographers and production teams. In doing so, we are always looking for new models to sell the new products of the week optimally in the respective brochures. If you find your regular customers, you’ll make a good living as a model.

Jobs in Hamburg: Online Shops, Social Media & TV Advertising

When you start modeling, your first jobs are to do showrooms. Such a showroom in Hamburg is a small, internal event in which designers, marketing managers or sales staff meet with the customer to select parts of the new collection. These new fashion pieces should of course be shown to you as a model! How are the seams processed, what is the texture of the materials, how does the jeans or jacket fit? In order for the designer, sales manager or marketing manager to have a model directly on site, young models in particular are booked for this type of job. You usually work in Hamburg’s city centre, where designers meet their customers. Once you’ve gained your first experience and upgraded your model portfolio through test shootings with photographers, you’ll get your first jobs for social media shootings or online shops!

Start: Shootings, Social Media, Online Shop and Image

There are always new fashion collections or new products. Exactly, it doesn’t always have to be about fashion trends! Just look at smartphones, there is always a new iPhone or a new mobile phone from Samsung Galaxy to HTC. There are also many new models, new commercials and photo shoots in the automotive industry. Models are needed for every new brand and for every new model. Also for new seasons but also for different seasons, spring, summer, autumn and winter! Each emotional set needs its individual composition of photo models, production team but also advertising agency, which creates the creative concept. There are always new jobs in Hamburg! If you work hard and also show your model agency or management that you are professional on jobs and on time, the customers are satisfied with you, then you will get your first commercials sometime!

Next Level: Jobs for commercials and TV commercials in Hamburg

The word TV is nowadays of course often equated with broadcasting, e.g. through YouTube advertising. Advertising in video format, be it the advertising film for upstream YouTube videos, the advertising film for TV and cinema or even influencer marketing with videos on YouTube, this is where you as a model have the greatest potential. Since the production of commercials by media agencies is quite complex, the productions are not only used in Germany. Unlike regional brands that use your photos in the Hamburg area, for example, such TV commercials are often broadcast throughout German-speaking countries, including Germany, Austria and Switzerland. Many commercials are also shown throughout Europe or even internationally, in America and Asia. Hamburg offers great potential for you as a model!

Dailies campaign with Marie, Hannes & Johanna

Pantene Pro V (worldwide) with Lisa

Local agency or international agency?

If you want to get started as a model in the field of media and advertising, then you have the best agencies with a management to get jobs not only in Hamburg but also in Berlin, Hamburg, Cologne and Düsseldorf. If you want to work as a fulltime model and professional, then you need not only jobs here but also in other cities. Therefore it is important for you as a young model to choose an international model agency that offers the best perspectives not only for Hamburg but also for Germany and for the international stage, ideally!

Sequence bookings for models in Hamburg

In a career, it is important for every entrepreneur (you are also an entrepreneur) to acquire satisfied, returning customers. If you have customers who are satisfied with you and your performance, the chance increases that you will book yourself again when there are new jobs. Especially showrooms and fashion shows bring you directly to the decision makers in the companies. If you are convinced here, you may soon be booked for an entire Lookbook campaign. Then you not only get the clothes of the customer to present them, you get a whole photo shoot with a big team, in a big studio and with great certainty also a beautiful video, which you can use afterwards for your model portfolio and his portfolio.

Model agencies in Hamburg for serious castings & jobs

There are model agencies in Hamburg, like the proverbial “sand by the sea”. In Hamburg there are not only the classic model agencies, but also many individual model bookers or agents. Their names are often not as well known as the big agencies, but they also have very good contacts in the advertising industry. They often used to work in an advertising agency themselves and then moved into the world of fashion and models. Now they have a good network to certain companies and they are placing these jobs. There are also mother agencies. Mother agencies are so to speak the biggest form of the agency, they not only represent you as a model in Germany but also try to actively bring you to their partner agencies all over the world. As a model, you can also work in the absolute top cities such as New York, London, Paris or Milan. Every model’s dream when it comes to becoming a model!

The big leap is usually only possible with one of the big agencies! They have the necessary personnel and the necessary financial means, which you need as a model, if you want to continue and for example also work abroad. This is not only about the work itself, but also about airline tickets, hotels and contracts that you make with the respective partner agencies prior to each stay abroad. From the Hamburg airport it goes off then into the whole world. USA, South Korea, Greece, France. A big risk, which is why contracts and a reputable model agency in Hamburg are also important. This ensures that everything runs smoothly for you and that you arrive safely in the new country from the very first moment.

You work abroad as a model 45-6o days

As a model you usually work 45 to 60 days abroad. The agencies take over all your investments, so that you can fully concentrate on your job. At the end of your stay the income will be deducted from the expenses and the remaining surplus will be divided among one party. As a model you get at least half of your winnings paid out. Since you had no costs, it is an incredibly great opportunity to expand your model portfolio, get to know new people and above all to make new contacts all over the world.

Reposting of agencies from Cape Town & Co.

If you are convinced of showrooms and fashion shows in Hamburg and Germany, there is a good chance that one of your customers will book you again for a larger campaign or photo shoot. It’s the same with agencies. Once you’ve worked abroad and the model agency has got to know you, appreciated your work and had good experiences with you, they’ll ask you if you don’t want to visit them next season. By working in different countries you gain a lot of experience and your model portfolio becomes more and more diverse.

The big customers and jobs are abroad!

If you go abroad as a model, you have the great chance of more campaigns and much more expensive photo material. While productions in a country like Germany are very expensive, productions in many other European countries or even in an international comparison are much cheaper. In Madrid or Barcelona you will already get much bigger information, if you should go as a model sometime to Asia, it can also be that you have a helicopter, an elephant or something else with you. These photos are of course absolutely great for your portfolio and show that you also exist in larger productions as a model and bring your performance.

Luxury in Hamburg: Models and High Fashion

Who wants to create in Hamburg the jump into the far world, can that! Hamburg is not only well-known for its numerous media, Hamburg is well-known also for its VIPs, prominent ones and its probably well-to-do inhabitants in many districts. Of course you won’t find a luxury boutique in the Schanzenviertel but in the city! Because in every city where luxury is concentrated, there are of course many satellites around the brands. These are companies that accumulate around a certain industry. In the high fashion and world of haute couture, for example, these are fashion boutiques and showrooms of the various fashion designers. Here in Hamburg they present the latest fashion of the season to their customers, directly on the model. The customer can then decide on the spot which pieces to purchase for his fashion chain.

Fashion boutique, exclusive wholesalers and showrooms

Numerous big brands are in Hamburg. Models are booked quite often by them for the new collections. If you were still like on a showroom, imagine it as a very, very small fashion show. As a model you present the new pieces of the designer. In front of you sits a selected audience, but not more than 100 people as in a fashion show, as a rule there are only a few people here. For example, they represent larger fashion houses and brands and are looking for new trends for their stores. That’s why they visit the designers, it’s about trends and novelties! Your job is the presentation and if they like a garment about you, you also present the workmanship and materials. As a model and sales talent, you’ll help the designer bring his fashion to the world!

Specially young models often work in Hamburg showrooms. With this you can earn your first living as a model and then concentrate full time on modeling. Jobs on showrooms are also an excellent exercise, as you have direct contact with the marketing department, maybe even the customer, so fashion designer himself. Here you can not only learn how to present yourself, but also how to present your customers’ products and garments convincingly and authentically. The better you become as a model and the more convincing you are with the customer, the higher is the chance of follow-up bookings.

Models & Model will be in the Harbor City

If you consistently follow your path as a model, you can build a great career as a model in Hamburg. If your career runs smoothly, you can also stay in your (!) city forever, if you like! Through your model agency you have got good contacts in Germany and customers who like to book you frequently. You’ve been abroad, you’ve expanded a folder and now you get new requests from Italy or South Africa every year. If you follow this path for years and stick to it consistently, you can manage to live from modeling and also find your home in Hamburg. The city is beautiful, not only to work but also to spend one’s life here. In the city, at the port or in the various multicultures quarter at the edge.

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Casting Agency Cologne

Casting agency for Cologne – With established agencies we mediate fast a good selection, call you. CM – Our casting agency takes care of the entire organisation for your booking: photo models, presenters or actors. We are always at your side, no matter if it is a casting for commercials, fashion events, fashion shows or the upcoming image campaign. We provide serious mediation of actors, presenters and advertising models in online shops, image films for products and cinema advertising.

CM: The Media Agency for Castings & Social Media Campaigns

With our full service casting agency we plan all relevant areas of booking: project planning, casting and mediation. We will find the perfect cast for your next advertising spot. For Cologne, Cologne, London and Munich, we are your partner for castings. As a casting agency for Cologne, we always strive to achieve the optimal result for our clients. We always make the best selection possible with experienced agencies throughout Germany. Their reliable casting managers for campaigns and photo shoots in NRW scout the perfect cast.

Questions and Answers: Our Consulting for Your Casting

If you have special questions about a photo shoot, our agency is the perfect project partner for your team.

You gain valuable resources and planning time through our mediation for you. As actor management we show you for your upcoming project in Cologne how to get the perfect set for your recordings for strong campaigns. We accompany you through the entire mediation process. So you can fully rely on us as your partner in the search for the most suitable model. Our agency will look after your company quickly. So you can always send your documents flexibly to us. Only if the model feels comfortable in his activity will he call up this performance. We guarantee quality, without compromise, for each of your projects! As an agency, we book selected models from all over Cologne and the surrounding area. We make it easy for you to hire your fashion model in Cologne. Concentrate fully on your day-to-day business. Our casting agency stands for precision in management and organization at a high level, every day. Through our management you always get fast, carefree and uncomplicated your project-related moderator selection. Write us your individual wishes at any time.

Agency castings: concept and reach

On Live- or E-Castings you will not only find the best model for your shooting. Your event is just as good as a digital online marketing strategy: advertising models wanted!

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

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Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

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What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

#elliesaab #luxo? #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

The Fashion Show – Catwalk & Catwalk Tips for Models

You are not a professional on the catwalk yet? Then take a look at our tips for the catwalk! Of excessive importance is an upright posture. You should be able to balance a book on your head. Pull your shoulders back and push your pelvis a little forward. Make sure you do not lean back too much. When you take the first step on the catwalk, you should always be the first to use your ball of the foot. Almost like you want to sneak. This looks a lot more elegant than when you first appear with the hoes.

Run with momentum and character: Find your balance

The important thing is that you put one foot in front of the other. You really should literally take this to heart. Your gait should form a zigzag. Thus, you also get the necessary momentum, which makes your walk only appear characteristic. Your steps should be great, but you should not do a splits. Also always remember to swing your hip. Always move your arms and hands evenly. It should not look like you have two stiff arms.

Your focus should be on the catwalk to a point in front of you

Your look should adapt to the style of your clothes. Try to smile with your eyes and keep your chin always lifted. Keep your head straight and steady. At the end of the catwalk is usually always the rotation. Put your left foot in front and pause for a few very short beats of the music. You should turn your shoulders and feet sideways while your head is still pointing forward and you are looking over your shoulders. After the break, turn your foot in the opposite direction and start to run with the front right foot. Only at the end do you turn your face away from the spectators.

But the most important thing is that you try to get your character involved in your walk. And you should always find yourself very attractive. Because only when you are convinced of yourself, you can convince the audience of you.

  • If you still can not walk well on high shoes, then you will learn it quickly with a little practice. My ultimate tip to keep you from slipping on the catwalk is to lick the soles of your higheels with some lemonade or coke. Your soles start to stick after a short time and you will surely strut over the catwalk.
  • Watch catwalk videos of really good models or visit the fashion shows yourself.
  • Let your friends film while running and posing. You can then watch the videos, and you’ll see for yourself what else you need to fix on yourself.
  • It does not matter if you stumble but you should get up dignified and keep going. Even in such stressful and embarrassing situations, you should stay professional and self-confident.
    Try to smile with your eyes (Smize: Smile with your eyes).

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

#1 Model Coaching 2018: Personality, Body Language, Perception and Catwalk

Model Coaching – Finally it’s time again for our new faces to meet up for the first model coaching in 2018. With three absolutely outstanding coaches. With our model coachings Read more

How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

How to become a model at 13 years: Modeling kids

As you can read in our detailed article on modeling at the age 14, it is very important that you have time to model. As long as you’re still in school, you’re distracted by many other important things and you still can not concentrate on modeling. Our recommendation as a modeling agency, patience! Try to get good grades and be diligent at school. Because the more diligent you are and the better your grades are, the more freedom you get from your school when it’s time to graduate. As a model, you sometimes have to travel and spend a day or two on the road. Of course you can not go to school during this time, so it is very important that you have a good relationship with your school and your teachers. If you want to know more about modeling, check out become a model or the blog: become a model.

Wait until you are 14, 15 or 16 years old

Wait another year and then you can send your first model application. Depending on how long your school is, it’s best not to apply to an agency until the school is over 2 years old. During these two years, you can build your model portfolio in peace with test shoots by professional photographers. Test shoots are important to make your portfolio as diverse as possible. Ideally, you can show different facets of yourself so customers can introduce themselves to you in their clothing. At some point you will also do your first sports shoot, your first family shoot and your first fashion movie. With each step you become more professional. However, since the construction takes a lot of time, you should think well about when you start in a modeling agency. If you start early and then have no time or have to cancel frequently, it will not be very positive for your model agent and sooner or later he will prefer other models. So that does not happen, you should only go to a modeling agency when you are 14 or 15 years old and the school is over at.

What measures do you need as a model?

The dimensions for models differ depending on whether it is a job in advertising or in fashion. When it comes to fashion, the fashion designers are much stricter, here are fashion collections cut to a certain size and you should have this large in the ideal case. For women that means a minimum height of 174cm, even better 177 or 178cm. For men, a minimum size of 185cm, so they are on average ten centimeters larger than the women. More about dimensions for models.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Basic Knowledge for Models – Backstage at Youtube Video Shooting

In the career of models, there are a lot of different jobs. From beauty shoots to catwalks there is a big variety and as a model, it is always important and interesting to know what waits for you at the next job. For video shootings, there are some basics that are important to know Read more

How to become a model at 15: Agency, jobs and application

If you want to become a model at 15, that is exacly the rigth age. Normally at this age you are still in school, so you have 2-3 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 15?

At the age of 15, you will be very young, but you are getting closer and closer to your age, because it pays off to start as a model. If you have the dream of becoming a model you should always remember that you will also need a lot of time. First, it’s about your setup, you have to collect first experience as a model and also the first photos for your model portfolio. Your model portfolio should be as extensive as possible, so that customers can imagine exactly what they would look like for their commercial or photo shoot. Here is a small example, a customer is looking for a model that should not only look good but also be able to ride a bicycle. This sounds easy at first, but you have to deliver perfect posings in the moving motion and your facial expressions must fit perfectly, which is a great challenge, for which you need a lot of experience. A little further thought it could be a couple shooting, for a contact lens manufacturer, also here you have to harmonize perfectly with your model partner, so that everything looks authentic and honest.

Your first jobs: Showrooms, Onlineshops and Instagram

If you have achieved this, partly acting experience, it is a long way. But at the age of 15, you are slowly getting into the age when it pays to work as a model. If you want to start as a model at the age of 15, you’ll probably have your first jobs in showrooms. At such a showroom, fashion designers present their new collections. The invited guests are buyers of major fashion chains or fashion boutiques, domestic or abroad.

Showroom: Presentation of fashion in front of buyers

On such a showroom no photos or video are produced, you are only booked as a model to present the garments. The customer can make a direct impression of the cuts, fabrics and colors. Also about the processing and the body shape or fit.

Photo shoots for online shops, Instagram and commercials

Often you will also be booked for the first small photo shoots, z.b. for Instagram. In such an Instagram photoshoot, the customer books you directly to take 15 or 20 shots. Such shootings then take place twice a month instead of with different models. So the customer can always, that is every day, post a new photo. The models are different on each photo and so the Instagram channel comes alive. These are usually the first jobs.

Of course, as soon as you have more experience, the jobs would be much more demanding. From the online shop Shooting with 30 different parts to the commercial, where ultimately comes to a perfect second, in which you smile. The big challenge here, the whole set has to be right. If z.b. two models are booked and in addition 50 extras in a large location the a club, z.b. to promote a soft drink, then every moment must sit, that means every single actor must act perfectly. A second day of shooting is impossible, for personal and organizational reasons, moreover it would be very expensive!

You realize, the job of a model is really demanding! If you really want to be a model, then you need a lot of ambition and motivation, so you can compete with young models in the big competition. Your modeling agency or your management must always be able to count on you.

What does a model look like with the school?

The better your grades are and the more diligent you are in school, that it’s easy to get free for a day or two. In particular, if your teacher or your school hears that you’re working for a reputable client, like Prada or Dior, you’ll usually get free if your achievements are right at school. Therefore, it is very worthwhile for you to make an effort in school, here you not only learn important things for life, but you also get to know many friends. You should enjoy the time!

If you still want to be a model …

Models who started Modeling with the age of 15+

When playing around in a Primark business, the 15-year-old Jourdan Dunn was discovered by a scout of the agency Storm Management – the same agency, which discovered Supermodel Kate Moss. Nowerdays Jordan is the face of worldwide campagnes like Zalando with US-Rapper Asap Rocky.

Ein Beitrag geteilt von Zalando (@zalando) am

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Take your own measurements for agencies, castings and jobs

How can you take your own measurements and make snaps yourself? You will learn this within a few seconds. With regards to an application at an agency and looking for an agency it comes down to your self-assessment. The awareness, which agency you fit in as type. If you want to be in one of the top agencies in order to work internationally top measurements (as already mentioned) are a must. If these measurements vary too much and the proportions do not fit the agency you should not apply there. You save yourself and the model scout time. Just apply at agencies in which you fit in and where you have a chance of being accepted. Which models work with the agency? You will find out by looking at the model board. In the model board you will directly see which types of models the agency represents and which measurements they have. Once you have found the perfect agency for yourself you just need one more thing: perfect pictures.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Agency standards: Snaps + measurements for models

Many models are asking: “How many photo shoots do I have to do in order to apply at an agency?” The answer is simple: none. As a new face you don’t need any pictures for your application at an agency. Model scouts and agencies are very well trained in their job. Their eye is very sharp and they only need some natural snaps from you.

Polaroids are easy to take. No posing, no styling, no extras. What you can make of a model with stylists and make up artists, the agency knows. It is more important to them to get a natural impression of you when you apply. Polaroids are not only important for your application. These snaps will accompany you throughout your entire career. They are the most important factor for a booking. You need polaroids for your agency and future jobs. That is why I dedicate polaroids an entire chapter of this book. So you know what is important if you are taking your fist snaps. How should you take snaps for your application? We will go through this step by step.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest.

How to take your own polaroids?

Your first thought about snaps should always be: as simple as possible! For good snaps you only need your cell phone with a camera. Professional models usually take some snaps for the next job in their hotel room or even short clips for e-castings after a job or in breaks. This shows how “easy” and simple they are. Polaroids are clean pictures of your face and body showing different angles and facets, to give the agency an impression of you. You can take them yourself or with the help of a friend or your family.

Polaroids should be taken in front of a clean background with daylight, so that nothing can distract you. Try not to have any shade. This works very well if it is a bit overcast. No make up, simple clothes, tight like skinny jeans or leggings, and a clean top or t-shirt. Women should also wear high heels. One snap should also be taken in bikini or underwear. Same for men. So snaps in jeans and shirt, and underwear in order to show your figure. On one picture you should smile, and on the other you need a more clean expression. Very important: no over posing! The snaps should be simple and natural.

  1. Polaroids – in short:
  2. Light, clean background (ideal)
  3. Daylight, no shades (if possible)
  4. No make up
  5. Simple, tight clothing
  6. High heels for women
  7. Portrait and full body picture (also bikini/underwear)

Polaroids set: Be who you are!

A set is a recommendation. It is important though that you are shown in a natural way for the agency. From different angles and perspectives with daylight as you will see on the following pages. You should not pose too much on your polaroids. For the scout it is important to see you as natural as possible. Just imagine yourself standing in front of the scout life. You would also not pose then. Just be yourself, natural, look straight into the camera with a neutral expression. Modelling agencies will need following snaps from you:

  1. Snap of your face (front)
  2. Snap of your profile
  3. Full body snap (front)
  4. Full body snap (side)
  5. Full body snap back (to show the length of your hair)

If you are taking them with a friend you will not need more than twenty minutes. No styling no make up, just dark jeans with a white shirt (you have that in your closet for sure). Now you only need to take your measurements.

Taking measurements yourself

You have never taken measurements yourself before?

For your career up to date, measurements are just as important as polaroids. Your measurements are simply taken with a usual measuring tape. If you are unsure let somebody help you. Ideally, you only take your measurements in underwear, as they cannot be falsified in doing so. Every modelling agency needs four measurements form you: height, bust, waist and hips.
Height – stand tall with your back at a wall and mark the exact height. Fastest way would be with a friend and a book or cellphone and pencil. After you have marked the height, you only have to measure the distance to the floor.

Bust measurement

In order to take the measurement of your bust you need to put the measuring tape at the widest point and around your bust with tension. If you are wearing a bra, for the girls, take 1cm off the amount you measured (for a push up bra at least 2cm off).

Waist measurement

Measuring your waist is putting the measuring tape at the tiniest place and then around your waist.

Hips measurement

Again put your measuring tape at the widest point for your hip and then around your hip and back. Perfect modelling measurements for women are 90-60-90 (a reference).

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?