Jeremy! Fragrance One: Office for Men & Become an Influencer – Interview

Jeremy Fragrance – We work together since CM startet. We met the most successful perfume influencer in the world Jeremy Fragrance at one of our lunch parties to talk about his new and FIRST fragrance. In an exclusive interview he tells us how he became an influencer, his plans for the future and his first perfume. He also gives you tips on how to become a successful influencer and shows us that he is just a person who is excited in some situations and has his own little tricks for it.

Jeremy Fragrance exclusive interview (German)

If you are looking for answers about fragrances on Youtube, Jeremy is the place for you. Meanwhile he is on place 1 as the most successful Influencer in the category perfume. In an exclusive interview, he told us how it came to this, what he does in his spare time and what his future plans are. Some cool facts about your favourite perfume Influencer can be found in this video.

Next week, you will meet Johanna, moving to Chicago now. Stay tuned, follow us on Youtube: Modeling Agency.

The full interview is coming up soon!

Jeremy Fragrance: From Model to International Influencer

With so many different fragrances out there, it’s hard to keep track. Above all, it is difficult to find the right one for the given occasion. A scent remains in the memory of an encounter. Nobody can help you with this topic better than perfume specialist Jeremy Fragrance.

Who’s Jeremy?

Jeremy Fragrance was born on 05.02.1989, 1.90m tall, blue eyes, trained and single. Originally he worked as a model for Cocaine Models. Then 4 years ago came the spontaneous idea – why not make a Youtube channel and give men tips about styling and perfume? That’s how it all started, nobody could have guessed that his channel would catapult up so fast. Today he travels around the world in a tailor-made designer suit, this year alone he has already been to New York 5 times. He also had a Ferrari in between and lives the life thousands of young people dream of. He regularly uploads new videos to his channel, where he tests different fragrances or asks other people for their unbiased opinions about fragrances, mostly women are asked about men’s perfumes – what they think about it and whether they would like to smell it on a man.

Jeremy’s morning routine

You don’t become a perfume professional overnight, you have to train your sense of smell. In his office in Hangelar (North Rhine-Westphalia), he believes that his long shelf contains the 100 best perfumes in the world. On another sideboard next to the impressive perfume collection are the 55 most important fragrance oils. Time for his morning routine – each bottle is gradually opened and smelled. As soon as a mistake is made in the assignment, ten push-ups are made and it starts all over again. Only in this way can he guarantee that he can always give his viewers the best tips – says Jeremy.

The Successes of Jeremy Fragrance

With 500,000 followers on Youtube, which are constantly increasing, he is considered the largest perfume influencer in the industry and that worldwide. So it’s hard to say exactly what his successes are, because his whole career seems like one big success. Still, there are a few moments that stand out. Only this year he won the Consumer Choice Award of the Fragrance Foundation and flew to New York, where he was awarded the prize for his Vlog “5 Reasons to wear Fragrances”. His video “Top 10 Most Complimented Best Mens Fragrances of all Time” has an incredible 2.8 million views and is the most watched video on his channel. Last month he was also on German television again on RTL Exklusiv, where he was widely reported as the biggest influencer of his genre. Now he is working with the “Michael Jackson of the perfume industry” on his own fragrance, which is due to be launched in 2019. His demands on his own fragrance are very high, it only comes out when he thinks it is the best fragrance in the world. That sounds like a pretty high goal, but for someone who only ever gives 100% like Jeremy achievable – we are excited!

What does Jeremy Fragrance do in his spare time?

Jeremy doesn’t really need time to “switch off”, as his job as a perfume influencer is far too much fun for him. It’s a full-time job and hobby. For fun he never goes out to eat or play billiards, in the evening he rather deals with comments under his videos, which he reads himself, which takes a lot of time. Almost every day Jeremy goes to the gym, he attaches great importance to living a healthy life. Complete renunciation of alcohol, smoking and only Matscha tea and healthy food. That requires a lot of discipline, but Mr Fragrance has it.

The video shoot of a successful Youtubers

We accompanied Jeremy during the shooting of his latest Youtube video and had a look behind the scenes. It was very interesting and surprising how such a successful Youtuber makes his videos – completely spontaneous. Camera set down, light briefly adjusted and “start” pressed. A totally relaxed one was finished after 2 minutes – you would think there is an incredible amount of preparation every time, but that’s not how it is. Just a lot of experience. After that follows the turning off of the content, also that is fast turned off and already he has a video. Of course it still has to be cut, but that’s no problem for a professional like Jeremy. Of course the question arises – don’t you run out of ideas when you talk so much about perfume? Jeremy’s answer to that is a clear no. When you’re behind a topic like him, you always have something to say.

What makes Jeremy Fragrance?

Why is he so successful? That’s a question you don’t have to ask yourself once you’ve seen a video of the influencer. Charming, funny and authentic – that’s Jeremy. If he is more than 01:59min late, he does 20 push-ups, that must be and requires a lot of discipline. However, this is invited without exception, even if it happens at a prize-giving ceremony in New York in front of running cameras. It’s also important to know that Jeremy never gets paid for his opinion by perfume manufacturers, that’s something he really values. He wants to give an unbiased, honest opinion about scents to his viewers and that’s exactly what he does. From women’s fragrances to men’s fragrances you will find everything you only want to know about the topic in his videos. If he were to accept such deals, he would no longer be able to remain true to his own concept, and that is what matters most to him. How it goes on with Jeremy and what he will achieve in the future you can see on his Youtube-Channel.

More from Jeremy Fragrence:

Jeremy at RTL Exclusiv – Docu in Monaco

Our little TikTok Star: LENA!

Lena is sugar! Lena is one of our young bloggers, influencer… just a great person! We met Lena through a good friend who was in our agency in the summer. She spoke of Lena and TikTok. When you saw her first contribution, we were directly enchanted and had to get in touch with the young woman from Cologne. Lena manages to inspire people spontaneously with her sugar-sweet manner and her smile. Her open and absolutely uncomplicated manner makes her an absolute popular figure, whom we as management would like to support with incredible pleasure. Lena is not only cheeky and perfect for social media, her first job was e.g. for Deichmann, Lena is also super strong for all forms of advertising. Toothpaste smile! To give you a first impression of our Lena today, we sent her to our videographer and here it is, her first showreel video! More about Lena, but also about her Instagram channel and musically you can find in Lena’s blogger folder.

Today came their new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Sweet / Commercial Showreel with Lena

Influencer Marketing & Blogger Relations – Internship / Trainee

You want to become a manager for influencer marketing and social media marketing? You’ve come to the right place for an internship or training in Cologne! Our customers approached us early on about “Social Media Marketing” and so we have constantly developed further. Today our Influencer division reaches several million people, in Germany alone. Influencer marketing is still such a new area that there are very few experts. For this reason, we are also more frequently invited to lectures or workshops in companies that want to further their employees with further education or training. Social media marketing is the most modern form of marketing, as a sub-discipline of online marketing, it deals primarily with people and group dynamics. In contrast to classical advertising, there are hardly any best practice projects or case studies that can be used as orientation. In contrast to poster advertising, this is about very individual concepts. Every blogger is different, has his own opinion, ideas and wishes. As an influencer manager, you have to respect all this and find solutions together with the blogger and the customer. At the same time, you must learn to develop concepts and strategies that will appeal not only to bloggers and customers, but also to 100,000 or millions of followers. Read more about the job and career opportunities of an Influencer Marketing Manager under Career Information and Requirements.

Influencer Marketing – Internship / Trainee

Application for Influencer Marketing & Blogger Relations only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more.

Vocational training: Procedure and contents (3 years)

  • Influencer Management Communication
  • Interviews and Content Marketing
  • Creating and implementing concepts
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for bloggers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into influencer marketing (example: see training above) – Special Know How in second half

Prerequisites

  • Communication with Blogger Management
  • Interviews for our fashion magazine
  • Preparation of the interviews for our magazine
  • Project assistance for influencer campaigns
  • evaluation of media data
  • Research and listing of Krems
  • Photoshop Basics for Online Marketing

What requirements you should have:

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month Compensation for expenses (start of work from 11 am instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Optional: vocational training to become a businesswoman and a businessman

  • Your degree: Business management assistant for office management or dialogue marketing
  • Specialization on Digital Marketing / Model / Media Management
  • Takeover: In fixed position possible

Application

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Influencer Marketing Manager for Social Media Networks

Career Opportunities and Creativity

Influencer marketing is a very challenging job, as described above you have to consider a lot of things and should not design a single poster, but many small concepts for different bloggers and target groups. So, on the one hand, there are the technical and strategic considerations. Secondly, you must develop a high degree of creativity:

  • How would you package a shower gel in a YouTube video, produced by a boxing world champion who never shows products in his videos?
  • You have a whole country that wants to become for its tourist destinations, its regions but also the advantages that a holiday in this country has. You have a certain budget, how would you build a campaign?

If you want to learn all these skills, you need a lot of personal commitment and a good professional training. We are one of the few agencies in Germany to offer Influencer & Blogger Relations training! With us, as a businesswoman or businessman for dialogue marketing or office management, you can focus on influencer marketing and social media marketing. If you master your field, you have the chance of a permanent position in our agency! With us you are at one of the most modern agencies, with clients all over the world. We design campaigns get in the USA, Chicago but also for France, Japan and of course for some customers in Germany. It’s not going to get boring!

Of course you don’t start with such big campaigns, but as part of the team you will always be part of them. Because our agency is owner-managed, you work directly hand in hand with the management. Not only with our Creative Arts Director but also with our Model Booking Team. If all this becomes interesting for you, then we are looking forward to your application!

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References and customers

20 Best Fashion Bloggers in New York – Trends, Outfits, Styling

Models and Influencer in New York need to know all trends as they happen! For most niches, blogging may be a dead art. Gone are the halcyon days when anyone with specialized knowledge, a willingness to put words to page, and a half-way decent set of coding could garner a modest, if self-sufficient, income. These days, with everyone and their mother writing a blog, most blogs are simply one part of a diverse portfolio to build one’s brand.Still, if you are looking for the latest trends in fashion from those in the know and on the streets, there is no better place to turn than a well curated fashion blog. Here you will find much inspiration as model for trends, outfits and styling in New York. More about the fashion world? Check out FIV fashion magazine.

Karen Blanchard – Coast to coast

This list has a host of bloggers from the other coast, but this one comes from across the pond. While Karen Blanchard has a cutting sense of fashion, she also takes delight in uncovering the hidden gems of small boutiques and alerting her fan base to their location. She is also a photographer and shares fashion tips related to photography.

More about > Karen Blanchard

Rachel Schwartzmann – Exclusivly on Tumblr

Rachel Schwartzman hosts her blog exclusively on Tumblr, once again showing the trend of moving away from traditionally web-hosted blogs to those hosted entirely on social media platforms. Her sense of fashion is entirely limitless when it comes to style. All but the rarest of niches will not be able to find something that appeals to their personal tastes.

More about > Rachel Schwartzmann

Kelly Framel – Blogging, DIY and tutorials

The Glamorai is Kelly Framel’s brainchild and an excellent example of what successful new media looks like. She blends the platforms of blogging, magazines, and DIY tutorials into a seamless stream of fashion and travel nuggets waiting to be unearthed. Based in New York, Framel also works as a multi-media creative director, so not only does she understand the subject, she sees it from both sides of the lens.

More about > Kelly Framel

Jazzi McGilbert – New York / Los Angeles

Jazzi McGilbert covers fashion in one of the broader senses of the concept. Not only does she offer advice for a multiplicity of styles, she does so from coast to coast. With a background interning or some of the biggest media platforms in the fashion industry, Jazzi draws on her experiences and observations from New York and Los Angeles, arguably two of the most influential fashion scenes in the world.

More about > Jazzi McGilbert

Nicole Alyse – She loves provocative styles

Nicole Alyse is all about making statements with her sense of fashion by wearing styles that are often provocative and will almost certainly get a reaction on the street. She has a preference for vintage and created a style she refers to as “gypsie vintage.” Her blog also covers food, travel, and other leisure topics.

More about > Nicole Alyse

Christina Caradona – Stylish, simple fashion

Christine Caradona often prefers simple, yet stylish fashion, but her exposure in the fashion scene is anything but simple. As part of the new, young fashionistas, Christine has built an impressive following on various social media outlets where she shares her real world sense of fashion with the public, though she does still maintain her original blog.

More about > Christina Caradona

Amy Marietta – Blog and brand

This blog has actually recently undergone an image transition as the editor, Amy Marietta, has achieved enough notoriety and expertise to push the brand by her name alone. This Los Angeles native is stationed in New York, bringing a hybrid sense of fashion that effortlessly blends the laid-back California style with the posh sophistication of New York. Aside from blogging, Marietta also writes for other professional outlets and designs her own clothing which are often featured on her blog.

More about > Amy Marietta

Jinna Yang – Styling directly from New York

Jinna Yang may have started out as a New York fashion blogger with a street style, but she has since parleyed that inauspicious origin into a vibrant career with many branching paths. Her original blog has since moved to Tumblr, as many hip bloggers are doing, but she also has a started a new website that covers her diverse interests ranging from travel to food to dreams and even homages to her father.

More about > Jinna Yang

Frances Kwon – Design and modern fashion

Frances Kwon may prefer a bit of a stripped down, simple style with her blog’s design, but the same cannot be said for her fashion sense. She covers almost every conceivable style that is worth mentioning in modern fashion. Whether you prefer a simple elegance or an over-the-top, in-your-face extravagance, she has you covered. She also offers tips on skin care—an issues with which she has personal experience.

More about > Frances Kwon

Christine Herr – New York fashionista

NYC Pretty could arguably be called Christine Herr’s “side gig” seeing as she is and has been the fashion editor of over a half-dozen magazines and periodicals, including Good Housekeeping and Life & Style Magazine. Of course, this New York fashionista does not limit herself to a small box and also offers advice for cooking, nutrition, and fitness.

More about > Christine Herr

Maria Gonzales – The fashion college student

Maria Gonzales is a fashion college student who shares her experiences and lessons learned online. Her sense of style generally favors the comfortable and perhaps a bit simple with touches of flair and a focal piece. Any aspiring fashionista would do well to read her blog and take notes.

More about > Maria Gonzales

Louise Delorito – Takeover on Tumblr, Facebook and Twitter

Louise Delorito started as your standard blogger, but she has seen the light of the coming social media takeover and moved most of her new work to those platforms, like Tumblr, Facebook, and Twitter. With her partner, Sam Duenas, Louise has taken the social media fashion scene by storm, with no boundaries when it comes to style—simply good taste.

More about > Louise Delorito

Tavi Gevinson – Personal and individual

Tavi Gevinson has done what more than a few fashion bloggers have failed to do: perfectly blend a personal, journal-style blog with a fashion blog. Starting when she was only thirteen, Tavi leans towards a more nostalgic sense of fashion often preferring to blend the styles of days gone by with modern motifs to create something truly original. Irreverent and a bit tongue-in-cheek, her work is nonetheless insightful and entertaining.

More about > Tavi Gevinson

Natalie Suarez – From Los Angeles to New York

Natalie Suarez is another Los Angeles transport that has made a home and name for herself in New York. There is something about mixing the two coastal cultures that creates a fabulous blend of style and entrepreneurial spirit. With experience as a model, Natalie is able to bridge the gap between the fashion world and fashion in the real world.

More about > Natalie Suarez

Leandra Medine – Worlds fashion

Leandra Meline has found a way to perfectly blend the serious and chic world of fashion with the silly and irreverent world of comedy. On her blog, she often focuses on fashion styles that women adore but men find underwhelming. She also covers broader topics of culture and the interpersonal dynamics between men and women.

More about > Leandra Medine

What about models on Instagram, Tumblr, Facebook …? Read our ranking: Model Blogs you have to know!

Alyssa Bossio – Lifestyle Blogger

Alyssa Bossio posts pictures from her everyday life and made it to over 1 million followers on Instagram. On her blog, she  focuses on fashion styles and healthy meals that women adore.

More about > Alyssa Bossio

Frances – Lifestyle Blogger

Frances posts pictures from her everyday life and already have a little fanbase on Instagram. On her blog, she  focuses on fashion styles and and make up tips.

More about > Frances on her Blog

Amy Nicole Marietta – Content Producer, Creative Director, Consultant and Stylist

Amy is everything in one, from content producer to style blogger. On her Channel you can see her in diffrent places. A lifestyle which is followed by 68 K people on Instagram.

More about > Amy

Christine – Stylists/Spokespersons/Fitness

Christine Bibbo is among the most sought-after stylists/spokespersons/fitness fanatic in New York City! She has a keen eye for details. She can always create looks that define the mood of the moment.

More about > Christine

Christina – The pro Selfie-taker

Christina is a model who currently lives in France but originally comes from New York. She posts edgy pictures on her Instagram Channel and Outfits/Moments on her Blog.

More about > Christina

Nicole Alyse – The pro Selfie-taker

icole is a fashion blogger based in New York. She focuses on fashion, vegan food, travel and lifestyle. She has been featured in print like Teen Vogue. She is a full time blogger and owns a Vintage Boutique.

More about > Nicole

Why are bloggers and influencer so successfull?

Bloggers have conquered the fashion world. Since the first 10 years ago on YouTube and the further development with Instagram about five years ago, the world of bloggers has changed dramatically. Before that, the first blogs were still websites, bloggers wrote daily or weekly about new outfit trends, make-up or styling tips. Thanks to the smartphones like the iPhone, good cameras and Instagram, you can constantly give new inspiration, without the need for elaborate texts. That’s what makes Instagram so popular! Whether it’s fashion tips for spring, summer, autumn or winter, styling tips for the evening or just a bit of entertainment from our favorite blogger in the stories.

First row in every fashion show: Fashion bloggers & Instagram Stars

Some bloggers reach over 100,000 people, some even millions, so they have an extremely important voice in terms of fashion and trends. Did you know that Vogue (Germany) reaches 120,000 people with each edition? Here’s how important Instagram has become for the fashion world. This has also changed fashion shows, today sit in the front row not necessarily celebrities and VIPs but especially young Instagram stars with their camera. They record the new collections, give an honest and immediate assessment and take their front directly and live on the shows.

New York designers swear by bloggers, and many bloggers are now releasing their own fashion collection, which they successfully market. It does not just have to be about fashion, other accessories work or perfume. Shirin David, one of the most famous German youtubers, sold her perfume completely after only three months. All without a big advertising budget, only through their followers. This shows how valuable bloggers are, even in self-marketing. More and more companies are working with you, not just fashion companies. More and more established companies as well as insurance or automotive companies are looking for bloggers to advance their own brand in a young target group.

How much do bloggers earn on Instagram, Youtube and online blogs?

The income of the bloggers differ in each case according to the network, that is, according to the complexity of the production, according to the frequency of the postings but also according to the private label, that is, the own fame. The better known a blogger is, the higher the likelihood that other bloggers or media such as magazines will take over their content. This, of course, gives the booking customer additional scatter effects and possible new customers.

An Instagram post brings about 10-15% of a YouTube video. But the Instagram photo is much easier produced. Anyone who has a written blog will also be paid by reach. Just like bloggers in social networks. For companies, Youtuber and written blogs are more interesting. On written blogs you can go to the left, these links then lead directly to the online shop and provide week after week for new sales. It’s the same with a Youtube video, the Youtube video is once successful, it once reaches many people in the coming weeks, months and sometimes even years. This makes YouTube and written blogs very interesting for customers. However, Instagram also has its market, in particular with regard to trends and the permanent presence of one’s own brand among a young target group. With 100,000 fans, you can already ask $ 1,000 per image, depending on the negotiation more or less. For a good YouTube placement, which means also permanently and not just a short moment, you pay as an advertising customer ever 7,000 to 10,000 $. Then there are not only the postings on Instagram, but also the stories. In addition, influencers or bloggers are often booked for events. A very simple example, a new fashion center opened or a new outlet center, but also restaurants, clubs and events are always hot on photos of bloggers.

You have recommendations and new, top bloggers for our list?

These girls have definitely made it! If you have any good suggestions or updates for our Blogger list, contact our editors.

Influencer on Instagram + Youtube: Brands only!

Many brands today are no longer only present fashion and new product on the red carpets, with actors and musicians, but also in social networks! Especially bloggers and influencers on Instagram and YouTube are more in demand today than ever before. To reach many followers requires a lot of motivation, time and commitment. Our models […]