Chanel – a brand with a moving history that revolutionized the world of fashion and mannequins. Today, it is hard to imagine the fashion giant without it. Nowadays there are not only dresses, sparkling accessories and make-up from the luxury brand, but also perfumes. Especially Chanel No. 5 belongs in the bathroom cabinet of every fashion icon, or those who want to become one. What commercials and image films the luxury label has to offer and what crass storylines the creative minds always come up with can be seen here.
Coco Chanel, her fashion empire & the little black one
While the luxury brand today celebrates international success mainly through the ageless fashion designer Karl Lagerfeld, it looks back on a rather modest hour of birth. Before today’s top models such as Cara Delivigne and Kendall Jenner ran the runways of the world in the labels’ latest collections, founder Gabrielle ‘Coco’ Chanel had to struggle with a lack of enthusiasm at the beginning of her career. While the women’s fashion of the 1910s tended to consist of stiff pencil skirts and uncomfortable corsets, Coco Chanel, who came from a poor background, proposed an emancipated and functional fashion collection for women. Thus her first collection did not consist of pretty but far too tight bodice dresses and skirts, but of airy blouses, wide cut trousers and the now popular ‘little black’.
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Classic feminine fashion and fine jewelry
The Chanel brand is known above all for its masterpieces, which are constantly being re-staged. Many old traditional cuts are combined with new modern colours and materials, such as the world-famous Chanel jacket. But also from the very beginning, Coco Chanel designed sparkling pieces of jewellery and thus adorned the fingers, wrists and necks of the upscale Parisian ladies of yesteryear. In her designs she paid attention to the play of light, so that the pieces appear different from every angle and create an exciting play of light and shadow.
Virginie Viard’s debut: stylish commercial with lots of emotions
Inspired by travel, the Cruise 2019/20 collection presents a silhouette in motion that is both strong and bursting with subtle softness. Comfort, functionality and simplicity form the basis for the appeal of CHANEL, embodied by Caroline de Maigret, Soo Joo Park, Amanda Sanchez, Ola Rudnicka and Tami Williams. One of the leading roles is the new creative director of the Chanel house, Virginie Viard. In her role she plays a hectic director who misses the train because of her delay. On the way to the track, hoping to catch the train, she is constantly being bumped into. In contrast there are still women, who are much more relaxed and who get their train. A film where the viewer has to form his own opinion about the situation and where there is no right or wrong.
Over The Moon: A stylish journey with the elevator
A jewelry collection with the shapes and colors of the moon. When strangers get into the elevator and as friends get out together, with a common goal, the moon. A dreamlike journey between earth and moon, strangers and friends. An interesting and exciting story that takes the viewer along and later puts them in a relaxed mood. However, the focus is not on the story or the clothes, but in the spot the new jewellery collection is presented. Light and discreet shapes and colours are shown to match the outfits and the setting.
Chanel Bags Collection: Luxurious bags in spring colours
The new bag collection for spring is here. With light, eye-catching colours they round off every outfit. No matter if you go shopping, to go shopping or to travel. The bags are available in different sizes and colours and can be perfectly combined with the other pieces from the current collection.
Fruity perfumes and exciting storylines
With her numerous perfumes Chanel also celebrates success and this worldwide. The subtle but long-lasting unique fragrances have one thing in common: they all contain as their base note aromas of the famous Chanel Camelia flower. Built up with further delicate fragrances, each perfume is an art in itself. Years of research, the best quality of the flowers and fruit, and a craftsmanship of traditional perfume manufacturers. All this is united here. These are Chanel’s perfumes.
Exciting commercial ‘Coco Mademoiselle’ with Danila Kozlovski
The portrait of a woman with a unique and carefree style. The new film COCO MADEMOISELLE reveals Keira Knightley, full of mystery and fascination. With the colour scheme at the backdrop in achromatic colours, the focus is immediately directed to the characters. Exciting camera movements make the promotional video even more exciting and individual. As a high-contrast film cut, the same thing is shot again at a different location in the second part. With the difference that here we put on emotionally strong colors and that the camera movements are in slow motion and very detailed.
Party with a charming Keira Knightley
An impeccable example of the Chanel not only for fine occasions of the upper class, but also for everyday use. Whether at a party, for going out or for a coffee with an old friend in a nearby cafe.
The classic: Chanel N°5 with a sensual Audrey Tautou
Follow the romantic paths of Audrey Tautou on a night train to Istanbul. With Audrey Tautou and Travis Davenport under the direction of Jean-Pierre Jeunet, you will feel the passion and be thrilled by the dreamlike journey.
Chanel’s most theatrical commercial full of emotion and drama
Artistically and emotionally it becomes especially in this clip of the brand. Several hundred dancers have gathered together and use props such as chairs and mirrors for their artistic interlude. Boring is different! See for yourself here.
Behind the scenes of the fashion empire
Especially Chanel is known to take his audience behind the scenes on YouTube. No matter if it’s preparations for the Fashion Week, the hectic rush in the backstage area just before the show starts or the making of the latest collections. There are also image films created by Karl Lagerfeld or films that tell the story of Coco or Chanel. With elaborate and emotional stylistic devices, short videos in blockbuster quality are created here.
A day on the set with supermodel Gisele Bündchen
Model Gisele Bündchen was already announced in May as the newest face of Chanel No.5 – in the beautiful footsteps of Nicole Kidman, Audrey Tatou and Catherine Deneuve and of course Brad Pitt. Because of her “natural beauty and modern femininity” she is already a well-known face of the fashion house, appearing in the advertising for the best-selling make-up collection Les Beiges. The campaign is also a repeat performance for renowned director Baz Luhrmann, the man behind the incredible Chanel No. 5 film campaign starring Nicole Kidman in 2004, who was chosen to bring his “creativity and very personal aesthetic to the house and its iconic fragrance. The new campaign, shot in the Hamptons and New York, is based on a reinvented version of The One That I Want by musician Lo-Fang. Below you can see the entire ad in all its glory – plus a behind-the-scenes video!
Inside CHANEL: Coco’s life story
The story of a young orphan who reinvents herself and becomes Coco Chanel. Discover Coco Chanel’s humble beginnings in chapter 5 of Inside CHANEL, from her birth in 1883 to her encounter with the love of her life, Boy Capel. This new film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel ended an era and ushered in a new century of fashion.