A good model agency for faces is especially valuable for up-and-coming models. Because in management it is always a matter of professionally taking care of your set-up. At the same time, always remember to win your first customers and jobs. Therefore it is not only important for high fashion models to have a good model agency, but also for faces. But where exactly are the differences between a model agency for faces and a fashion model agency?
Peoples! So advertising becomes something special
The difference between a model agency for faces and a fashion model agency lies in the fact that the fashion model agency is particularly committed to models with certain proportions and body sizes. These proportions and body sizes fit perfectly to a certain target group. In the case of model agencies, this is usually based on fashion customers. These require certain ready-made sizes, as the samples are often cut to a single size. In addition, fashion shows require models with a uniform size so that visitors can fully focus on the new fashion collection. So while visitors to a fashion show can concentrate on the garments, or from the online shop on the new pieces of the trend season, it is important that high fashion models always have the same proportions and a similar look. It is completely different with Face Models. They live on the fact that they have a very special look, e.g. by a tooth gap, very curly hair or also by freckles in their face. All this makes them particularly popular, especially for photo motifs, but also for advertising campaigns.
Therefore, some model agencies have specialized specifically in this market. These model agencies are especially called people agencies. These people agencies mainly focus on people with special characteristics. While a fashion model agency focuses less on the character traits of individuals, but rather on proportions and body sizes, people agencies pay a lot of attention to different looks. But why is that?
Every agency has its customers and thus its own special market. If customers are satisfied, they will initiate follow-up bookings, if follow-up bookings are executed, so every time models with a similar look are searched again. At some point the agency services get around and also other customers ask for exactly this model type. This is how model agencies gradually specialize. While our model agency concentrates on the high fashion industry and has clients such as Prada, Dior, Calvin Klein, Lagerfeld, Dolce & Gabbana, other model agencies focus more on the advertising industry. And also here you can earn a lot of money for models. Every week there are new commercials that are broadcast on television, on big screens in the city centre or on streaming portals like Netflix. Whether it’s the new muesli, a comfortable sofa from one of the leading furniture manufacturers, or new clothes, e.g. with People Models, who are walking through the city centre together in a group and have fun! These special agencies are called people agencies.
Should I first apply in a model agency or people agency?
As a rule, model agencies represent the majority of customers. People agencies tend to specialize in a certain clientele. Therefore we advise you to always focus on one of the top agencies before applying to one of the special agencies. If you want to apply to Cocaine Models now, you will find all further information here.
Faces for Beauty Recordings: Make Up and hair
Especially in the beauty industry, you need faces that have a particularly high recognition value. No matter if it is your individual tooth gap or the freckles that make you so unique. For beauty shots and especially for close-up shots, which are also called the closeup scene in technical jargon, you need these faces with recognition value. Imagine a commercial. Your girlfriend calls you and you’re on your way shopping. You jump into the bathroom and the camera is behind the mirror. You smile in the mirror, apply a piece of the cream and immediately feel well and totally fit for the day! That’s exactly your job! Smile, show emotions and at the same time increase the recognition value that only a face model has.
Faces for Jewellery: High-quality shots
Models are not only needed in the areas of beauty, beauty and wellness. Also for jewellery very often close-ups of faces are made. Just imagine a necklace, or a ring that is presented to show the customer the details. There are so many different shots where you need close-ups of faces. Of course also for commercials. If you want to know more about this topic, have a look at our blog posts. Here we have much more information about jobs and of course also face models.