Fashion Show Agency – Before a fashion show can take place in Berlin, Hamburg or Munich, a lot has to be planned and organized. Every fashion show is unique – we as an agency make sure that nothing goes wrong during the expiration. The designers and organizers contacted months before the event, planning everything down to the last detail, then adding PR agencies and finally the big day is coming. Everything is there: customers, bloggers, editors, models and media representatives. In order for everything to be perfect, even in the marketing after the fashion show, some aspects of the agency must be taken into account. If you have not planned or even visited any fashion show yourself, you will find here all the important cornerstones for planning a fashion show with the help of a renowned agency – like CM! !
As a rule, every fashion show focuses on a few key points! At the end of the article you will find a complete checklist (do it yourself).
- Needed List – All details of planning / PR / Show in bullet points
- Model Casting – The perfect models and measurements for the fashion collection
- Choreography – a detailed planning of the individual “pictures” (scenes)
- Public Relation – We inspire the right people from the label
- Rehearsal – final dress rehearsal for all models of the fashion show
- Fashion Show – The big moment for fashion designers
- Press work – After the show is before the show!
- Castings – Our agency plans your search
Fashion Show Agency: We are planning the perfect staging of fashion
First of all, let’s take a more general look at what the most important points of a fashion show are and answer the question of why an agency is extremely helpful in planning and what should be considered in the first concept?
Why should I hire an agency for my fashion show / that of a client?
A fashion show is an extensive media event, so when planning for a fashion show must be thought of a lot. Besides the models, the location and the designer fashion, other elements play an important role. From music to lighting to guest service, there are a few things that can make a fashion show a complete success. One thing is especially important here: A fashion show has to convey a unified picture in which customers, bloggers, media representatives … evoke corresponding emotions among all guests as the models step across the catwalk with the new fashion collection.
Each planning is composed of different factors, small and large. Organizing a fashion show is not that easy. Depending on the complexity of the project or the customer’s requirements, the organization stretches for days or even months in the run-up to a fashion show, when, for example, even complex stage sets are added. It’s about much more than just the show, it’s about: offer creation, organization, possibly moderation, music editing, show-optimized, model booking, arrival and departure plan, nights (if necessary, desired), check fitting, Rehersal , Choreography, contracts, customer arrangements, dress rehearsal, schedules, schedules, clothing log, handover at the end, customer meetings, interface model / customer, etc.
The new fashion collection on the catwalk
1. Needed List – All details of planning / PR / Show in bullet points
What does an agency have to consider in the concept for a fashion show? Together with the client, the agents of the fashion show agency create a so-called “needed” list (in short, a classic requirement or todo list). In this first briefing, all important points are noted that are necessary for a successful fashion show in the sense of the customer, for example, a designer, advertising agencies or the PR agency. When all the points are neatly recorded and details such as catering and rehearsal room have been considered, we work as agency of our Kick Off Meeting for the show. Thereupon, the consultation, tailored exactly to the customer, takes place in person or on the telephone. In this much more defined, the models, the selection of music, the staging of the show regarding styling and choreography, rehearsals, castings and much more discussed.
This individual consultation varies, as described above, in intensity depending on the customer’s budget. After the consultation, we sat as a fashion show agency to the creation of the show concept and its presentation.
2. Model Casting – The perfect models and measurements for the fashion collection
Only after the presentation, the selection and the occupation of the models begin. Either an open casting begins, but usually a casting with preselection of the models. (Casting invitations are only for models that correspond to the corresponding type.) Following is a fitting of the models instead. Here, the selected models try on the collection outfits and the individual stylings are adjusted exactly, usually by a fashion show agency stylist or a specially commissioned stylist. The agency also takes care of the music and adapts it. More about the perfect casting process here: Casting Agency.
3. Choreography – A detailed planning of the individual “pictures” (scenes) with music
As a rule, the fashion show agency also takes care of the fashion show music, in some cases the customer also takes care of it himself. The music cut will be presented, the beats will be taken care of by the DJ and adapted to the choreography of the fashion show. This is important because the overall staging of the fashion show must finally be consistent. Music is generally very elemantar for a successful fashion show, because music conveys emotions and a certain atmosphere that influences the entire show. On Youtube are already optimally put together playlists for catwalks and fashion show videos. More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.
The choreographer designs “pictures”. That is, he worries about how the models act on the fashion show. It makes a big difference whether it is for example Haute Couture & Pret-a-Porter or a fitness fashion show in the context of a sports fair. Depending on the environment, location, audience and customer, individual scenes are created that optimally present the fashion collection. The show must be staged excitingly, so that the audience, no matter whether row 1 or row 8 are enthusiastic and then talk about fashion.
Preparing a fashion show: planning, marketing and PR
4. Public Relation – We inspire the right people from the label
When planning a fashion show, the organizer (agency or Do It Yourself) should clarify some questions in advance. For a perfect fashion show, possible problems in advance should be weakened, so that the designer and his helpers can devote themselves explicitly to their own tasks on the big day.
First, an exact date for the fashion show should be planned. It should be noted that on the desired day, no other major event takes place in the area. Otherwise it could come to a competition and potential buyers of the fashion show do not appear for time reasons or priority setting for the fashion show. The holidays and vacation time should not be ignored! A calculation should be made as to which times most visitors are expected, similar to the TV ratings. The function of the press work must be secured, that is: when, where and to what extent should be reported on the fashion show. Further advertising measures, such as poster advertising or similar, must be considered and the invitations organized and printed. The question is raised as to which people receive an invitation or are placed on the guest list.
We recommend to organize such big events always with a lead time of at least 4 months. There is enough time to invite important people like VIPs, bloggers and media representatives.
The show – location & guests of the fashion show
The target group of the fashion show and thus the presented collections must be clearly defined. For booking the location, the maximum number of visitors should be determined. The location should be tailored to the fashion designer and the style of his fashion collections. The designer’s vision is conveyed not only by the actual collection presented, but also by the atmosphere of the location. An elegant red carpet design, for example, fits better in an exquisite noble location than in an urban underground club. The technical equipment must be checked, so that not only on the day of the fashion show defects are detected. The staff must be booked, for example, for drinks, the music system, lighting technology or the cloakroom. Finally, it must be thought out how the cards come to the guest. Say: Is there a ticket sales, invitations or reservation options? And how are the guests informed about the various purchase options? In addition, seats must be reserved for the press and photographers must be given opportunities to take organized photos.
Directions & Reception – Welcome to the fashion show
During the selection of the location it has to be clarified, which possibilities there are for the audience, to reach the location. Say: Is there enough parking? What is the connection with public transport? The reception is an important entry point for the entire event at fashion shows. Here the guests notice if the fashion show was well organized. Each guest must be welcomed exclusively, for example in the form of a sparkling wine in the foyer and a clue to the wardrobe. When international guests arrive, the welcome and moderation will have to be in different languages, at least in English. The duration of the moderation should be adapted in advance perfectly to the show and the vision of the designer.
5. Rehearsal – final dress rehearsal for all models of the fashion show
Duration & Models – casting, choreography and running sequence
Of course, the fashion show must be timed in advance, that is, the fashion show is structured and set the duration. The structure provides a benchmark to which all stakeholders should adhere. Of course, there may be deviations. The number of outfits to be presented and the models will be worked out and adapted to the duration of the fashion show. It creates a concept. Weeks before the fashion show usually takes place a big model casting. The models are selected under certain criteria. Shortly after the fashion show, the so-called fitting takes place. The models try on the different outfits from the collection to be presented. It is determined which model presents which outfit. When this is clarified, the models begin to train the desired choreography and running sequence. Each model can present different outfits from the collection on the catwalk. The time in which models can move in the backstage area is calculated, usually everything has to go very fast. The choreography on the catwalk is determined in advance and rehearsed. Make-up artists, stylists and dresser are organized.
Continuing Organization – The General Rehearsal for Management
After the fashion show is over, guests will wonder if and where they can purchase the designs shown. When organizing the fashion show, these issues should be clarified. Does a sale take place after the fashion show? How are the guests informed? Are there enough fitting possibilities? How should the process be?
6th fashion show – The big moment for fashion designers
The process of the show – from the opening to the end
In a fashion show, the selected models enter the catwalk in a certain order, after a certain choreography. The designer can develop freely, there are no requirements, only a general framework serves as a guide. The opening model is of great importance to the designer. The first impression of the fashion collections of the designer on the audience counts and shapes the whole, following show! Likewise, the graduation model acts as an important element of the fashion show. This usually presents the highlight of the designer collection. In the audience sit the press, buyers and celebrities, as well as fashion bloggers or fashion-enthusiastic spectators. Each model presents at least one outfit on the stage, mostly followed by several. For this, the models have to be fast, because the outfit has to be changed behind the stage under time pressure. The choreography must not be interrupted. On the catwalk, the models can not stand the backstage stress, they walk unimpressed and resting on the catwalk.
7. Press Relations – After the show is before the show!
Now it starts, PR! Ideally, detailed lists with contacts to press representatives and PR agencies should be known in advance. These contacts should be provided with photos, texts and, if possible, videos right on the day or the day after. Because the magic of a fashion show can quickly go out when the next big fashion week starts in Milan, New York or Paris. The easiest way is to place your own fashion show in online magazines. It gets a bit harder to get into big magazines like Vogue, Harper’s Bazaar & Co. Therefore, it is advisable to approach not only the planning of the fashion show months in advance, but also the PR planning for the fashion show!
Checklist fashion show – process overview
In general the following points have to be worked out:
- Project Planning
- Model Casting
- Music editing
- Model Booking
- Show day
- Customer Meetings
Then come many individual details, depending on the size of the show, location, duration, etc. Of course, many details compared to models, helpers, organizers, customers, and much more. Details like:
- interface model / customer
- dress code for models
- nackstage behavior
- arrival and departure timetable
- check fitting
- clothing History
- transfer at the end
CM Agentur: Castings for your fashion show
Our Casting Agency for Actors enables a reliable nationwide research network for Munich, Hamburg, Berlin, Dusseldorf and Cologne. Always the best choice arrange model castings for your next fashion show! As project managers, we are always at the side of your team, whether it’s the first casting or the final fashion show in the store. The full satisfaction on her part and that of the event team, is our highest good in the search for fashion models. Guarantees smooth processes behind the scenes. We value constant quality and development potential. Together, we achieve high-quality, representative results that will convince your brand. Our job is the perfect cast.
Find models with live or e-castings all over Germany and EU
On live or e-castings you will not only find the ideal cast. Your event is just as good as a digital marketing campaign: Models wanted!