As a guest at a fashion show, theatre play, concert or similar, you hardly notice anything about the backstage area. Behind the scenes a lot happens in the last minutes before the event. In 2019 Cocaine Models in cooperation with FIV Magazin and Haubentaucher Berlin organized the last Berlin Fashion Week Show with the following Aftershow Party. Starting with the location and equipment, models and designers, up to music and catering, employees and invitations. A task you have to grow into first. We interviewed our team member Dilara after the exciting weeks and asked her to organize, plan and realize a fashion show.
Fashion Week Finals – Fashion Show Planning
CM: Dear Dilara, the exhausting weeks are over. Despite the rain the show was a great success and the invited guests were satisfied. Looking back, what was this experience like for you?
Dilara: As soon as I start to review everything, I first notice what we have achieved in the shortest time. It went differently and even better. I can’t thank the team enough for helping me so much in those stressful moments! For having planned everything in such a short time, it was a complete success. The next shows can only get better.
CM: How did it all work out? Who organized what?
Dilara: Well, if you ask me, we all worked through everything. It would be wrong to say that was my job and that was his job. I would even say, I was thrown into the cold water but it was a lot of fun! First of all we, the main organizers, made contact by phone and wrote down the general ToDo’s. These points were still relatively well distributed. In Berlin we worked together for two weeks on the spot every day with meetings and office time.
CM: The ToDo’s, how did you work them out? Or did you have a ready-made plan that you could simply work through?
Dilara: It would have been nice but no we didn’t. As a private person we simply asked ourselves: What do you need for a fashion show? Of course, we didn’t think of everything in the first moment. But many points simply build on each other.
CM: How did you come up with the location?
Dilara: I’ve been taking part in the Berlin Fashion Week for 2 years now and have always had fun. But I don’t find the E Werk as a FW location so exciting after the second or third day. With the Great Crested Grebe we simply got one of the most exclusive event locations in Berlin. The catwalk on the pool was simply perfect and fitted well to the designers of Nil & Mon and LinArt Project.
CM: What kind of fashion week planning is the A&O?
Dilara: You should be able to work spontaneously, creatively and organized. All three components work together in the end, of course, but everyone in the team is important and should be able to complete their tasks independently. And if there is a problem – then you get creative! Communication within the team is also incredibly important. If problems arise 2 hours before the start of the show, which could have been solved much earlier, everyone in the team is stressed. Just to avoid that, you can talk about everything and discuss little things at any time.
CM: So you’ve already worked in event management. There are also a lot of instructions on the Internet. But what distinguishes the Fashion Week Finals?
Dilara: Fashion Week is the event of the year for those interested in fashion. Everywhere designers, stylists, actors, models, magazines and the press travel to see what’s trendy this year and report. The pressure to present a good show is correspondingly high. I think you shouldn’t work completely according to instructions. Of course the structure is the most important thing, but you should get along with spontaneous ideas and changes in the last minutes.
CM: Can you list once – what did you mainly take care of?
Dilara: The accreditation and guest list with the seat coordination was definitely a lot of work. As a model agency we did an open casting for models before and were able to win some more boys and girls for the show. Since I was in daily contact with the designers, I took on extra sponsorships. For example, I organized accessories and make-up sponsors, all of course on WIN WIN situation. We are definitely looking forward to new projects, more fashion shows!
CM: It was a complete success and we wish you a lot of fun!