Already knew? We are not only a model agency, but also deal with the topic of social media marketing. That’s why we founded our own social media agency in 2015 with a focus on influencer marketing. What makes influencers so popular? Influencer marketing is incredibly effective because influencers are people that are interesting to us (all)! One likes beauty blogs, the other looks at DIY in their own garden. I want to know what happens to certain people because I am interested in them!
Some do their stories and postings so well that they follow more and more over time. For recommendations, tips, trends but also simply to switch off a few minutes from everyday life. Whether it’s beauty tips, perfume, fitness and sports or even cars. More and more people are coming to YouTube and Instagram – first. For many brands, social networking is therefore a space that they can and should use as well as other means of marketing. We show how influencers work as quality meters and look behind the scenes – because influencers since, means a lot of work!
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More and more companies and companies are becoming aware of the positive effect of influencer marketing. Instead of big commercials, big teams, time-consuming planning and big budgets, it’s easier to talk about good products today.
Influencer as a quality meter: Best recommendations
Anyone who thinks that influencers are “just marketing” is wrong! Influencers are very much concerned with products, trends and inquiries. If the product does not suit me as a blogger, it will not answer at all. Therefore, it is important to have an agency in the background who knows which influencer she can target for which product. In the second step, the samples, example products, exactly by the influencer viewed and personally reviewed, the quality is checked. If everything is about products and quality, the blogger is also interested in long-term cooperation. One-time advertising is not welcome, especially for big bloggers. All these factors are involved when it comes to choosing the perfect influencer for your own brand or your own product. The sympathy must be right!
Connection between bloggers and fans
What makes the relevance of influencers is the deep attachment to their followers. Exactly the same binding also leads them to examine all cooperations exactly. The own community has been laboriously built up over the years, through daily postings, little stories and constant considerations, what can make new and interesting! It’s all work and every fan is worth a lot to the blogger.
Influencer? Book for Beauty, Fashion, Accessories, Travel & amp; more
Everyone has hobbies! And so more and more bloggers are dedicated to a particular topic, from the almost “classic” fashion or beauty influencer to trends like Petfluencer. The benefits of different bloggers:
Beauty Influencer: make-up, styling and hair
Beauty influencers are especially concerned with beauty, hair, skin, make-up and styling. Most beauty bloggers produce their stories on the go and make their videos from home. Much technology does not need it, for stories a good Smartphone and a creative head is enough. For videos a good digital camera, two daylight lamps, etc. With a few simple steps, the studio is built and ready to go, every week at a fixed time a new video is published. The regular release fans can get used to the times and know exactly that on Sunday at 17 Watch a new Beauty Tutorial appears.
For the most part – almost all – the bloggers are concerned with the topic of make-up. Is also clear, because make-up needs the woman of the world at any time of day, in the morning at the bun get the discreet day make-up, in the office a little more and in the evening, of course, also a bit extravagant. Many also want to imitate the style of their stars. Be it Beyoncé, Rihanna or Ariana Grande. Many beauty influencers show the styles of the stars for easy imitation at home. This makes Beauty Influencer so successful and also interesting for brands, eg. for the placement of products, which are then used in the production of the make-up tutorial. Of course it is the same with hair and hair care. From beauty products to hair extensions, here are many opportunities for cooperation.
Fashion trends are extremely fast-paced, in city centers, the collections in the shop windows change almost monthly. There are new highlights every day in the online shop. Who knows what’s new and what’s worth watching? Bloggers go out of their way to pick the best out of the thousands of new pieces, for new styles, trends but also for everyday life. Being fashion influencer is relatively expensive, because you need a lot of footage and thus constantly a (good) photographer. The photographer should also be good for this, so that its own channel sets itself apart from the competition. This requires constantly new garments, which are either provided by partners or especially at the beginning of your own blogger career from your own wardrobe. It costs a lot of time, as you can see here, alone in the preparation of photo shoots or videos for YouTube.
Influencer for Accessories & amp; Perfume
In addition to the big main themes of fashion and beauty, there are of course many more special topics that are covered by bloggers. These include z.b. Acessoires or simple Do It ourself ideas, with which one z.b. as a student can save a lot of money. Likewise, it can also be a perfume influencer who praises the latest fragrances, from high-quality brands, to business people and people who often pay attention to prestige. The world of bloggers is very diverse and covers all income levels, as well as topics. The wide variety of topics does not only extend to the fashion sector or, as here, to accessories and by-products such as perfume; the sports world also plays a major role when it comes to influencer marketing.
Influencers for Sports and Fitness
Since our first big Influencer Event in 2017 with Tennis World champion and one of the biggest Instagrammer in Germany, we have arrived on the subject of sports! Meanwhile, we have already planned YouTube campaigns for US customers, with Kickbox World Champion but also YouTube videos for well-known shoe manufacturers.
Sport, fitness and motivation are very much in demand on YouTube. Every 12 months it is spring again and we want the perfect figure for the summer. Some people already go to the gym in the fall, others only in winter or spring. Everyone strives to optimize their diet or do more sports. Alone on New Year’s Eve, millions of citizens are planning to do more sport next year! Sport and Fitness Influencers give us the daily motivation, completely free of charge on your own smartphone.
How do I train without gym equipment? How do I stretch best before the sport? What is the best diet for building muscle? These are all topics that Youtuber discusses in their videos. Not only can you learn a lot, you can also participate directly! If you are looking for a good blogger for your sports or fitness brand, feel free to contact our social media team or directly to our social media agency .
Influencers for Automotive: Sporty, Luxury and Ultra Modern
All over the world there are many countries like Germany, the USA or Italy who love their cars but also absolute car lovers like Cuba. That’s why there are many who come to YouTube every day or every week to find out about new trends in the automotive industry, tuning for their own cars or even new fuels and oils. The bandwidth is very large and it reaches a lot of people. It’s not just about having your own car in the garage or in front of the house on the road, but also big and international sporting events, from Formula 1 to the 24 hour race.
These events attract not only thousands of people live but also millions of people in front of the television, in the social networks but also in the print media. Your own private car, big events but also constant new announcements and automobile presentations require constant communication with the customers. Influencers and bloggers from the automotive industry are excellently suited, they enjoy a high reputation among their fans and only recommend the things they would use themselves. Anyone who uses his agency to find good bloggers for their own brand can build a long-term relationship – win-win!
The perfect blogger for every brand: teenager, adventurer, mummy, gentleman
The range of influencers and bloggers is very high, they deal with many topics and are always there for their followers. Once a week on YouTube, every day on Instagram! Some also use Twitter, Facebook or Pinterest. Alone on Facebook meanwhile nearly two billion humans are registered, also Instagram comes already on 900 millions. YouTube has well over a billion registered users who are relatively common on the social network and are new to watching videos. This shows the power of social networks and their users. Bloggers themselves are mostly under 30 years old. The bloggers of the first generation manage just a little over the 30 years. That shows incredible potential of bloggers and influencers, especially in the future and in the years to come.
Youtubers like Dagi Bee or even Instagram stars like Pamela Reif will become absolute favorites in the long term. Just like Justin Timberlake used to be, or Claudia Schiffer even earlier, they are people you know at a young age and will follow later. No matter what you do! Whether they eventually become musicians, artists or even actors. In the Blogger universe there is the right contact person for each brand, we help you as an influencer agency to find the right people, contact as well as organization and planning as well as strategy and contract management. Call our social media team, we are looking forward to your call!
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