Irene Luft is already an established name in the fashion industry. At this year’s Fashion Week Berlin, she will once again be convincing with the theme “Dark Paradise”. We were there live for you and let Irene show us the dark side of the fashion world.
First Germanys Next Topmodel, then Fashion Week
Irene Luft founded her label of the same name in 2008. One year later she was already allowed to design a collection for the 4th season of the TV production Germanys Next Topmodel, which was then presented by the young models in the show. Since then, the luxury prêt-à-porter brand has inspired the catwalks of the world. The brand’s signature is its modern yet hard-to-define, feminine and romantic style with a touch of progressiveness.
Irene celebrates great success
After completing her studies at the Academy for Fashion and Design in Munich, she founded her own brand. Shortly after, the big breakthrough. Their originality and strong personality are reflected in the breathtaking dresses. By processing noble and expensive fabrics into fashion suitable for everyday use, they have attracted the attention of many great personalities. Her loyal customers include Franziska Knuppe, Verona Pooth and Viktoria Lauterbach. Irene Luft also has customers in the United Arab Emirates.
Irene air autumn/winter 2019 at the MBFW
The dark side of Fashion Week – Irene Luft presents us “Dark Paradise”. Under this name, the various items of clothing run across the catwalk. Noble dresses with black lace, long gloves on which fringes are stuck with coloured accents let it appear elegant and noble. The make-up is selected to match the outfits. Light skin with black accents on the eyes and white contact lenses that give the overall look a certain “horror look”. We think it was more than just a show, Irene Luft gave us an experience with Dark Paradise.