Alternative models, that means tattoos, piercings, edgy looks! No matter if in Berlin or Hamburg, especially for advertising and photo shootings with advertising motives you always need interesting faces. Therefore, many advertising agencies are also looking for alternative model agencies. Here you can find People Models, the technical term for alternative models. People means people from real life. From dreadlocks, to extreme and body size of 2 m 10, lure large tooth gaps or even once missing teeth. Especially for advertising, you need alternative characters that highlight the product once again or appeal to a very special and specific target group. No matter if it’s the vegan mom from Berlin’s Prenzlauer Berg or the alternative punk in Hamburg. For many jobs there are different challenges.
Alternative Models in Advertising
For the muesli commercial, the new pram or even the chic small town car, advertising constantly demands characters that correspond to the realistic image of society rather than high fashion models. Therefore, many agencies have specialized in this area and call themselves People Agencies as described above. Here you’ll find the most exciting characters and, of course, special features that give some commercials the right spice. We all know commercials that live mainly from their character portrayals. Be it sympathetic sellers in electronics stores or the above-mentioned muesli commercial for a large German manufacturer that unites 3 hippies at one table. Each role has its own character and therefore needs a suitable character to fill it.
Where do I find good alternative model agencies?
In Germany there are a number of renowned agencies that also deal with alternative models, from body size to appearance. You can find a good list here:
- People Agencies (Germany)