Models are booked for different jobs under different conditions and expectations. The respective customer has certain ideas and criteria according to which he selects a model. He informs the model agency concerned of his criteria and usually sends a mood board, which tells the agency more about the context of the assignment. There are basically two options for model bookings: Either a customer has browsed the model file of the model agency concerned and already selected one or more models, which he would like to invite either to the Casting or book directly. However, it is also common to ask the model agency to select models according to the criteria and send the client a selection of models.
Prerequisites for models in commercials and commercials
In order to become a successful model in a serious model agency, a model must have different requirements. For a model agency it counts whether a model is well booked. Oaks of carcasses are regularly sorted out. A model must have a very good figure, means slim, taut, the right measurements. Of course, the optimal sizes differ more closely between male and female models. Male models can do more exercise than female models. Their main aim is to have a firm and fit body, i.e. cardio training and light muscle training are sufficient. Too much muscle and weight training makes the muscles in a female model become too wide and the assumed measurements are no longer optimal.
The optimal measurements for men and women?
Female Models: The Prerequisites
Female models should be at least 174 cm tall. Smaller models can be successful, but the chance is very small. Therefore the size is a decisive criterion for a model agency to include a model. The optimal measurements for female models are 90-60-90.
Male Models: The Prerequisites
A male model must have a slim and defined body. The minimum size is 184 cm. Especially tall men can have problems in the model industry as well as men who are too small, as they do not fit into the designer’s collections. The maximum size of a male model is 194 cm.
Character & Strength are strong attributes for advertising models
Besides the physical requirements, the mental requirements and the character of a model also count. A model has to prove strength, discipline and endurance. Jobs are often strenuous and time-consuming. A good model should not feel tired or stressed. Motivation and ambition distinguish an experienced model, the customer likes to book such models again, this is very important for a model and the model agency. Furthermore, a healthy self-confidence and the changeability of a model are decisive selection criteria. From this total package the charisma of a model is formed. A customer tries to convey his products and services to consumers through a model. This succeeds through an optimal mediation of emotions. Emotions are aroused by the charisma of a model, including facial expressions and gestures. A model must be able to slip into different roles in order to “sell” the product/service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the customer’s concept works.
Character? That’s Chand from Stockholm!
Modeling! Job opportunities in the advertising industry: online shop, showroom and TV spots
There are many job opportunities for a model. The body is the tool of a model and therefore the capital. A model advertises a customer’s products and services. This can be done via various carrier media. A model can be booked for poster advertising, magazine editorials or covers, online presence, TV commercials or similar. On the catwalk a model presents fashion collections or beauty and styling products/services. The body is the screen for the catwalk appearance, but in the commercial area (advertising) also counts the facial expressions and gestures of the model, which leads to the sales promotion of the products/services.
Modelagenturen – Agency for photo shooting and construction of models
A serious and good model agency is very important for a model. Although a model can work without an agency, the risk of a model being exploited is enormous, especially abroad. The tasks of a model agency include the placement of good (for serious, well-known customers, a good salary) jobs. The model agency ensures that a model is not underpaid, especially abroad models are often enormously underpaid. In addition, the model agency ensures a good image of the model. A serious model agency takes a model’s uncertainties and supports the model with questions. A model can have several modeling agencies. We recommend a parent agency and a good agency in each major city, such as Munich, Hamburg, Berlin, Cologne / Düsseldorf or abroad, e.g. in London, New York, Paris or Milan. Customers all over Germany and all over the world can book a model, for example a model book Hamburg, model book Berlin or model book London.
Model Guru Lutz Marquardt about model agency and mother agency
What is the difference between a model agency and a parent agency? Model agencies are exclusively responsible for the mediation, a parent agency, on the other hand, builds models, arranges photo shoots with good photographers and later places models abroad with large and renowned agencies in Milan, Paris, London or Shanghai and New York.
Book model: prices and agency commission in Germany
The payment of a model is managed by the model agency concerned. The model agency issues an invoice for the client and negotiates the prices with him. New Faces are generally cheaper than experienced models. With the experience and the level of awareness of a model also the price of a model increases.
In Germany, the agency usually charges 20 percent commission for referrals to customers once the model has completed its job. Abroad this agency commission can vary and also amount to up to 50 percent. In addition to paying the model, the agency usually requires a so-called AP from the client.
Find with us your perfect model for the next job
At Cocaine Models you will find experienced models, as well as New Faces for strong photo shoots or advertising campaigns. Through exclusive model-coaching our CM-models are regularly optimally trained for the commercial sector as well as for the catwalk. We support our models for a perfect placement and a satisfactory result from the customer’s point of view. Our wide range of models makes our Cologne model agency interesting and attractive for clients from the advertising and fashion sectors. Models book NRW and all over Germany.
Are you looking for a suitable model for your campaign? Then contact our agency. Cocaine Models is looking forward to your request.