Posts

Youtube Marketing Agency – Concept, Strategy and Video Production

Youtube Marketing Agency – Many of our clients ask us for advice and support when it comes to social media goals and strategies. How does Youtube Marketing work and what needs to be considered in concept, strategy and video production?

Youtube Strategy: What, how and when to publish?

A complete strategy for YouTube Marketing deals primarily with the individual conception for your own YouTube channel. Contents must be prepared specifically. In short, classic marketing methods cannot be adopted one-to-one. YouTube works in the form of videos, which usually have a length of 30 seconds up to 12 minutes.

Between these two thresholds, i.e. relatively short videos that are mostly viral, e.g. because they are funny or shocking, and the longer formats, which are usually between 10 am and 12 minutes long, in which four are explained, e.g. tutorials for do-it-yourselfers or instructions for make-up and hair styling. Besides the individual concepts for videos but also for the support of your own community, the goat is also relevant for your YouTube marketing.

  • What are the strategic, long-term goals we want to achieve with our Youtube channel?
  • What short-term goals are to be achieved in operative marketing?
  • In addition, the question must always be asked whether the goals set are realistic and achievable?
  • If the desired key figures are achieved through organic growth alone or if advertising and campaign management must also be taken into consideration?

Concept design, editorial plan and production

After further discussions and joint definition of strategies, a coherent concept can be developed. This video marketing concept differs from case to case. The fundamental question is whether the YouTube channel should be operated permanently or set up once. The concept for the production of the videos differs depending on this. The video production for YouTube is much more complex in comparison to other social networks such as Facebook and Instagram. Because as already described in advance, the topics and contents of the videos must be discussed very precisely. Not only the content of each individual video, but also the entire editorial plan must be prepared early on.

Not only the conception is sufficient for the production of the videos, of course the competition has to be considered as well. In a larger analysis the competition is considered and possible chances and potentials for the own company are filtered out.

The production of the videos differs in the same way, in each case from the goals which were fixed at the beginning. From regular production dates, e.g. once a month in the photo studio or on site in the agency or factory, up to more detailed YouTube productions, which still require artist management, travel organisation but also parts of event management. For example, when it comes to accompanying bloggers to different cities for a hotel chain. This is then used to create targeted content for the various social networks. While photos for Instagram and Facebook are available relatively quickly, videos must be produced by a videographer and, of course, be prepared later in the video editing process so that they are successful with the target group, i.e. clicked frequently.

In order for the elaborately produced videos to have a relatively high chance of achieving a large number of clicks, search engine optimization on the subject of YouTube marketing. When it comes to search engines, most people first think of Google, but many networks are search engines. You can also search within Facebook, on instagram and of course on YouTube. That’s why video titles also make decisive use of keywords for search engine optimization.

  • Individual conception
  • Define YouTube targets
  • Analyze competition
  • Production of videos
  • Optimized uploads
  • YouTube Video SEO

Youtube Channel Setup: Design and technical optimization

As a company, you should take your time to set up the YouTube channel. To build a strong community you need more than just good ideas, the YouTube Channel needs a right setup. All graphical elements must be designed, including the ability to modify them for actions or specials. It is also about technical optimisation so that they have a strategic advantage over the competition.

  • Construction YouTube channel
  • Graphic design
  • Technical Optimization

Youtube Advertising: Advertisements and Campaigns Management

Advertising on YouTube deals on the one hand with the conception of Quick strong videos. The ultimate goal of advertisements and campaigns is to generate sales. Whether it’s about your own online shop, registering for the newsletter or selling tickets for concerts or festivals.

To do this, you have to produce your own extra video content that is exactly tailored to this concept. Usually the information is presented in a much more compact way. Compared to the Youtube video, you don’t have up to ten minutes to convince the viewer, advertisements can be skipped after 5 seconds. This is exactly why the initial performance of the advertising video is so important. As a good Youtuber agency you pay attention to exactly these details.

In the second step ess goes to the targeted sending of the information. This is done by several methods, simply explained, as a Youtuber agency you can select specific target groups for advertising within the Youtuber connues ET. If, for example, we market a new smartphone, you can play our advertising videos directly to people interested in technology and smartphones. So that we avoid waste coverage in the advertisements. In the last step, we will go to the topic of reporting and monitoring of YouTube ads. Which advertisement delivered a good performance and accordingly many sales or registrations and which advertisement was not so strong? Through this targeted planning and of course the targeted evaluation and optimization of the YouTube channel, they will increase the reach.

  • YouTube Advertising
  • campaign control
  • Increase range

Influencer Marketing on Youtube

As an influencer agency, we advise clients and organise cooperation. Read more here:

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Model agency for mature men: men’s model 50+

More customers than you might think at first are looking for a model agency for more mature men! While many young men dream of becoming models, only a small number of older men pursue this goal. Maybe this is your chance.

Older Men Models – Best Ager

For older male models, especially for older men (without experience), there is a growing market. This is due to demographic developments in our society alone. Therefore, of course, advertising needs more role models and faces that correspond to the average of society. More and more products are even being designed specifically for an older target group. Today, it is no longer just about topics such as retirement provision, golf or real estate, fashion is also playing an increasingly important role for older men, from travel around the world, through technical products, to smart phones and home entertainment systems. All these products must be marketed through advertising campaigns. This includes posters, advertising films, catalogues, e-mail lists and online ads. The world of advertising is very diverse and large.

Finding older men is not so easy

As described above, many young people are convinced that they have the talent to model. Older people rarely pursue this idea. Therefore there is a relatively large market for Best Age Models. At the same time, however, there is not a very large offer. In particular older men models, who bring along all conditions, from emotions up to gestural and mimic acting. While hundreds of models under the age of 30 come to an open casting, people from the older segment hardly appear there. If you would like to apply as a model, or if you have already gained experience as a model and would like to start your career again, then send us your application now!

Model Application for Male Models

If you want to try your luck, we are looking forward to your application. It’s quick and easy. You only need two photos and your contact details. You ready for this?

Models for photo shootings and advertising

If you are looking for an older man for your next advertising campaign, or your next photo shoot, then get in touch with our agents! We are looking forward to your inquiry and will help you at any time quickly and without obligation. Just send us your inquiry via e-mail or give us a call. All information can be found here:

Model Agency Sport

As a model, sport and movement are often in the foreground! Fitness and defined bodies play an important role in many areas for both women and men. Not only as a classic fitness model, but also for fashion jobs, or to be able to convey a sporty and healthy life in a commercial for a new smartphone, you also need this . Sport should play an important role in the everyday life of a model anyway. 

Body posture and radiation of Sport Model

When customers book models for sports photography, it is usually about a very good posture or a very good body feeling. It doesn’t matter whether it’s actually a sports production, e.g. a photo shoot for a tennis racket, or an advertising spot in which a men’s model starts running as a businessman. Movements must look authentic. But there is much more to sport than fitness. Even models who dance frequently have a very graceful posture and can advertise products differently than models who have less experience in maintaining body tension and are therefore less trained and practiced.Caution! Too much training can hurt your careerIf you want to assert yourself as a sport and fitness model, you have to say stop at a certain point. Because the wider you get, the more muscle you absorb, the more jobs are out of the question for you. Ideally, as a sports model you should always work on the definition of your body. The more you stay in the average spectrum of athletes, the wider the range for you to get jobs. But which jobs can you do as a sport model?

Sport Model wanted for Shootings and Events

As a sports model, there are usually two large areas in which you can work.

Photo and video production for sports and fitness

The first section is about photo shoots. The more experience you gain, the more you will be booked for commercials. That means the classic work of a model in front of the camera. Here you work alone with the product, e.g. for a Lookbook Shooting. On another day you may be working with many different products for an online shop shooting. As a sports and fitness model, you need more than just muscle power. Especially the charisma plays a big role in the end! Do you get a follow-up booking from your customers, or were you too moody and boring on the set? Too boring in the context of models means that you had too little energy. All in all, this means that you don’t radiate enough positive charisma and your facial expressions in the photos don’t convey what the customer would like them to have. If every photo looks the same at the end, nobody will be satisfied. That’s why facial expressions and emotions are part of the work of a sport and fitness model. In particular the positive charisma and the energy ensure that customers find you sympathetic and that the cooperation is immediately more pleasant.When it comes to photo shoots for online shops, whether it’s about dietary supplements or sports fashion, the following points matter to you:

  • Sportsy, defined figure
  • Positive appearance on the shooting set and in front of customers
  • mimic for varied results

The better you get, the more often a model agency will suggest you also for video production. As you may have seen at photo shootings, such productions can be very demanding. For you it depends on many different things, you are the person of the day who has to convince the customer of the product. Most of it depends on you! The better you get, the more demanding your jobs will be.

Commercials and films for sports models

Whoever presents himself well, masters emotions and facial expressions, has a healthy dose of self-confidence and can even speak, will sooner or later make it into commercials and videos. From a YouTube tutorial for a sports manufacturer, or dietary supplements, to Mode and beauty products, to a commercial. Perhaps not necessarily for a sports manufacturer, but rather for a new smartphone, or an automobile manufacturer! Commercials are, so to speak, the top class for models. Not only are they the most challenging, they are also the place where you as a model can earn the most money. As a rule, there is not only a budget for the production itself, but also for the rights of use in the various countries and continents.

Events and Fitness Fairs

Besides the work on the photo shooting set, for sports and fitness models the work on live events and measuring fitness is also part of it. Here new products, innovative inventions or sports equipment are presented and new features are added. Whether it’s modern technology, such as touch displays, or the fun of sports equipment, every company needs attractive, environmentally friendly models and new products. At fitness fairs and live events, as well as at photo shootings, your presence as a model is just as important. Do you have enough positive charisma? Can you convince the customer, but also the public, of a product? Can you get her excited about something? The job of a model therefore has a lot to do with communication and of course with soft skills, so that you can put yourself in the limelight in smaller conversations and by being present alone. This image transfer from the young model to the new product makes it more attractive for the public to deal with it.In addition to the presentation of new products, but also new methods and technologies, many live events are also about the presentation of sports fashion. Unlike a high fashion fashion show or a classic pret a porter fashion show, sport and fitness models are all about energy! Accordingly, the fashion show is not minimalistic, the models dance, show choreographers, or even sports exercises. Besides, not all models are the same, as you might know it from fashion shows in Paris, or Milan, at sport and fitness models also characters are in demand.

Nutrition and role models

As you can see, image transfer is especially important with sports and fitness models, because they embody a healthy lifestyle, exercise a lot and eat a balanced diet. That’s why sports models not only stand for good looks, but also for lifestyle and quality. So as a sport model you are a role model for many.

Fitness Model over 50

Demographics in many parts of the world are tending towards an ageing population. That’s why sport and fitness models over 50 years old are becoming more and more popular! Whether it is a question of a healthy life or vitality in old age, they represent a completely new population group. Even at the age of 50 you still have big plans, travel the world, maybe start another career direction… Many paths are open to you these days, even at an advanced age. This is why models over 50 years old are becoming more and more present in advertising. The sports and fitness industry is also responding to the trend and is increasingly relying on models aged 40, 50, 60 and 70. Great times, especially for Best Ager Models.

Model agency for sports and fitness

You are looking for a good model agency for sports or fitness? Then apply now to Cocaine Models! With our network and our customer pool we reach a large part of the international Sport & Sport fashion customers. We work for renowned brands, from instagram shoots for shoes to online shops, but also fashion shows and fittings for new fashion collections. You can find all information about the model application in our main menu! Send us some information about you, your height, some dates and of course two photos. Important is, we don’t need any professional pictures of you, if you have no experience as a model. Take us two good photos, a portrait and a full body photo in daylight with your mobile phone. Then send everything in your model application to our model agency and with a little luck our model scout will get back to you after a short time.

Model Agency name: How do you get the name Cocaine Models?

How did you come up with your model agency name? Whether it’s photo shoots for online shops and lookbooks, or advertising videos, our managers and of course our models are often asked how they came up with your model agency name… Our founder and owner was very technical, even before the founding of Cocaine Models. Through his many years in advertising and marketing, he eventually came across the free domain cocainemodels.com – for a modern nerd and company founder, the perfect combination. In 2014 the domain was bought, in 2015 the company and finally officially founded. Since then we have developed extremely well and collected great references, with which we are now starting further into the future!

High Fashion

Cocaine Models focuses as a high fashion model agency on the fashion market, as well as international model placement. The more international and experienced the models are, the better the performance. That’s why our model agency Cocaine Models, with splitting of CM and Xo, is continuing in the direction of Haut Couture and Pret a Porter. With our models and experience from countries such as Milan, Paris, London and cities such as Los Angeles and Tokyo, we can guarantee our national clients that they will always get the best results from their photo shoots and video shoots.

Publicity

Fashion, smartphones, travel, jewelry, the whole world of commercial models is so diverse! We offer our customers a specially tailored portfolio. So that you can fully focus on the selection and selection of the models to find the perfect model for the next commercial, or the next photo shoot, for large billboards. We also put a strong focus on influencer marketing, as mentioned in cooperation with our social media agency. With our partners, we have already achieved over 6.5 million impressions in just one day. Since we have received many requests from our customers as to whether we can also help you with our name in the field of influencer marketing, we have acquired more and more expertise. This benefits our customers, but also our models and of course young bloggers.

Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

Faces – Unique models for fashion and advertising

A good model agency for faces is especially valuable for up-and-coming models. Because in management it is always a matter of professionally taking care of your set-up. At the same time, always remember to win your first customers and jobs. Therefore it is not only important for high fashion models to have a good model agency, but also for faces. But where exactly are the differences between a model agency for faces and a fashion model agency?

Peoples! So advertising becomes something special

The difference between a model agency for faces and a fashion model agency lies in the fact that the fashion model agency is particularly committed to models with certain proportions and body sizes. These proportions and body sizes fit perfectly to a certain target group. In the case of model agencies, this is usually based on fashion customers. These require certain ready-made sizes, as the samples are often cut to a single size. In addition, fashion shows require models with a uniform size so that visitors can fully focus on the new fashion collection. So while visitors to a fashion show can concentrate on the garments, or from the online shop on the new pieces of the trend season, it is important that high fashion models always have the same proportions and a similar look. It is completely different with Face Models. They live on the fact that they have a very special look, e.g. by a tooth gap, very curly hair or also by freckles in their face. All this makes them particularly popular, especially for photo motifs, but also for advertising campaigns.

Therefore, some model agencies have specialized specifically in this market. These model agencies are especially called people agencies. These people agencies mainly focus on people with special characteristics. While a fashion model agency focuses less on the character traits of individuals, but rather on proportions and body sizes, people agencies pay a lot of attention to different looks. But why is that?

Every agency has its customers and thus its own special market. If customers are satisfied, they will initiate follow-up bookings, if follow-up bookings are executed, so every time models with a similar look are searched again. At some point the agency services get around and also other customers ask for exactly this model type. This is how model agencies gradually specialize. While our model agency concentrates on the high fashion industry and has clients such as Prada, Dior, Calvin Klein, Lagerfeld, Dolce & Gabbana, other model agencies focus more on the advertising industry. And also here you can earn a lot of money for models. Every week there are new commercials that are broadcast on television, on big screens in the city centre or on streaming portals like Netflix. Whether it’s the new muesli, a comfortable sofa from one of the leading furniture manufacturers, or new clothes, e.g. with People Models, who are walking through the city centre together in a group and have fun! These special agencies are called people agencies.

Should I first apply in a model agency or people agency?

As a rule, model agencies represent the majority of customers. People agencies tend to specialize in a certain clientele. Therefore we advise you to always focus on one of the top agencies before applying to one of the special agencies. If you want to apply to Cocaine Models now, you will find all further information here.

Faces for Beauty Recordings: Make Up and hair

Especially in the beauty industry, you need faces that have a particularly high recognition value. No matter if it is your individual tooth gap or the freckles that make you so unique. For beauty shots and especially for close-up shots, which are also called the closeup scene in technical jargon, you need these faces with recognition value. Imagine a commercial. Your girlfriend calls you and you’re on your way shopping. You jump into the bathroom and the camera is behind the mirror. You smile in the mirror, apply a piece of the cream and immediately feel well and totally fit for the day! That’s exactly your job! Smile, show emotions and at the same time increase the recognition value that only a face model has.

Faces for Jewellery: High-quality shots

Models are not only needed in the areas of beauty, beauty and wellness. Also for jewellery very often close-ups of faces are made. Just imagine a necklace, or a ring that is presented to show the customer the details. There are so many different shots where you need close-ups of faces. Of course also for commercials. If you want to know more about this topic, have a look at our blog posts. Here we have much more information about jobs and of course also face models.

Milva in Volkswagen’s new automobile advertising spot

Milva Spina – a successful model at the age of 52. The Linzer has been working in this industry for years, but is more popular than ever. In the beginning she had to struggle with her height of 1,68m and was not noticed by model agencies. She achieves her breakthrough by sending her own Pola’s to all photographers. Horst Stasny gets attentive and shoots them. With his help she manages to join Visage-Models Austria. Jobs all over the world follow. Not only magazines like Elle want them on the cover. It can also be seen in numerous commercials.  Best Ager Model Milva travels the world for her latest job.

Milva Spina x VW

Volkswagen, one of the largest automobile manufacturers in Germany, publishes an advertising spot with Milva. Here you can find the latest commercial!

Our Milva: New photos

Of course there are more updates of Milva! Here are some new highlights from her Model Book:

Model Agency Boys

CM – The model agency for boys and young men. With just one click in the main menu you can access the current men’s model selection at any time. As an agency and management we help our young talents to start their modeling careers. Modeling itself requires four ambitions. The job is demanding, it is about more than just good looks. As a model, this is especially true for young men, you must also quickly become changeable. As an absolute Newface it is enough to have a cool look. The more demanding the photo shootings and the photographers become, the more experience you need to deliver the quality that the client expects at that moment.

Becoming a Model means a lot of exercise and training

So that you can gain a lot of experience, you need training and practice through jobs. With the big competition, however, you need the first test shoots before your first job. Because first of all it is always about building up your portfolio. Your visuals must be able to compete with the competition so that customers can select you for jobs. That’s why as a young man you first have to take care of good pictures. Don’t worry, your modeling agency will help you! With contacts and a network, you can get to good photographers who can quickly prepare you for the industry.

First test Shootings as a young male Model

No matter if you are from Hamburg, Berlin, Cologne or Munich, at the beginning you have test shootings. In test shootings you can prove your skills and of course the agency gets feedback from the photographer. The first task and the most important. Because first you have to fill your model book with meaningful pictorial material. It is not about 50 different photo galleries, but about 5 good, varied photo galleries. Sporty, couples, sexy in black and white, underwear and business. You already have a good portfolio! Diversity is so important because customers also get a certain picture when looking at photos. If someone now wants to shoot a lookbook for a high-quality men’s clothing brand, it’s definitely an advantage if you already have suitable images in your portfolio. So you can imagine yourself much easier in the set!

The first Jobs for Boys and young Men

Your first jobs will usually consist of photo shoots. At the beginning still relatively undemanding, e.g. 20 parts for an online shop. It gets more challenging when you are asked for different posings and of course emotions. For such campaign shootings you need to have done some photo shoots in order to have the necessary experience and know how to take presence in a room, what effect a certain look or pose has. Due to your experience and feedback you will become more and more confident in your movements. This of course also makes it more and more valuable for the customer, because when you are at Shootings Set, every single movement sits! That’s where it has to go for you.

As a young male model you often also work in showrooms. Small fashion shows without an audience in which you present pieces directly to the customer, with the designer or someone from the marketing collection. In this way, the customer or buyer, whether from a boutique or a large fashion chain, can directly get an impression of how the workmanship and the material were put together. The buyers also have the opportunity to talk directly to you as a male model and ask you, for example, how you feel about the fabric.

Applications for Boys and young Men

If you want to apply now as a male model in our agency, then you only need two photos and your contact details! You can find all information here:

10+ fashion advertising agencies in Germany

Advertising agency – There are advertising agencies like sand on the sea, but advertising agencies for fashion? As a casting agency we work with agencies all over Germany. Here, too, there are good contacts for fashion designers. Also in the agency sector there are experts and specialists for lifestyle topics and companies in Germany. Whether Berlin, Hamburg, Düsseldorf or Munich, there are good contacts in every city. Since we have many friends and customers who are always looking for a good fashion advertising agency, we have put together a small list of 10 advertising agencies from Germany. In the following list you will find the various media agencies that are primarily concerned with fashion.

Media agencies with fashion / fashion experience for marketing & design, Co.

Social Media Management. Content Management All technical terms for us: Finding the perfect advertising agency is therefore not always easy. Especially the imagination of the agency, regarding its own brand identity, plays a decisive role. Does my agency understand me? Concept, idea implementation, project management, reporting – all this is important for the success of an advertising campaign. Fashion, fashion, are special: a trend- and fashion-conscious target group, fast media, lots of information… and yet the campaign should be a success! The experience of the advertising agency in the fashion industry makes the decisive difference. Here are a few agency tips as a list:

+

Dreispinger Agency in Berlin

Kurfürstenstr. 33 in 10785 Berlin, Berlin

+

Out to Lunch Düsseldorf

Luegallee 57, 40545 Düsseldorf, North Rhine-Westphalia

+

Forte advertising agency Hamburg

Steckelhörn 11, 20457 Hamburg

+

Lukinski Advertising Agency

Hansaring 1 in 50670 Cologne, North Rhine-Westphalia

+

GoodMenGroup Media Agency Munich

Hofmannstraße 7B in 1379 Munich, Bavaria

+

bmh Advertising Hamburg

Michaelisstrasse 22 in 20459 Hamburg, Hamburg

+

Fashioncom Agency in Munich

Nymphenburger Strasse 84 in 80636 Munich, Bavaria

+

The perfect agency for Social Media, Marketing & Lifestyle

Today, information is faster than ever. Whether Facebook, Instagram, your own company website, the online shop for many customers: media are complex, especially for lifestyle & fashion companies. Advertising agencies today also deal with various sub-areas. Be it the conception at the beginning, the brand, the company, classical marketing or even new fields such as online and content marketing. A full-service agency is an investment, but it finally saves a lot of time and energy.

+

luck Berlin

Göhrener Straße 2, 10437 Berlin, Berlin

+

Social Media One

Speditionsstraße 15a in 40221 Düsseldorf, North Rhine-Westphalia

+

Gina Anders

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

Iconista Creative Network

Langenfelderstrasse 93, Old Cigarette Factory, 22769 Hamburg

+

Reingold

Bartholomäusstraße 26 in 90489 Nuremberg, Bavaria

+

The Fashion Network Group

Branch office Weidestraße 128 in 22083 Hamburg, Hamburg

+

Ofstone

Ismaniger Strasse 65, 81675 Munich, Bavaria

+

Two Agency

Löricker Strasse 1, 40547 Düsseldorf, North Rhine-Westphalia

+

Gina Anders – Advertising agency

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

58grad – Strategy and Communication

Montgelasstraße 8 81679 Munich, Bavaria

+

 

Overview of media and communication agencies for fashion

This small list of different advertising agencies is based on top search results and includes various media agencies for fashion and fashion on the Internet. More suggestions to the topic Mode Werbeagentur (Link) provides Google. Of course, there are also different specialists for different areas. We recommend to always respect the serious appearance of the respective agency. Further recommendations can also be found at the advertising agencies in Germany. Here you can find our services as Media agency.

Model Agency Evaluation

Good ratings are very important for any model agency. Because ratings show positive feedback. They also show you as a young model how serious a model agency is. So if you already see in your Google search that an agency has an average of only two stars for several ratings, you might want to keep your hands off it right from the start. If an agency has more than 3.5 stars, you can almost always assume that it is a good job. Even though it gets harder and harder, here is a good overview of what the majority of opinions about a model agency are. If a model agency has more than 4 stars or even almost 5 stars, you can be sure, if there are many reviews, that the model agency does a good job, has good references and good recommendations!

It is important that you always have a close look at ratings, likes and comments. So we’ll give you a little tip on how to assess the quality of the ratings. Nowadays you can buy both positive and negative feedback. If you look at a few indicators, you can easily see if they are real comments or bought ones. Also this should always play a role in your model agency rating!

Where can you see Reviews about Model Agencies?

There are many reviews about model agencies on the Internet. However, it is important that you use a portal that reflects different opinions and does not only include one or two reviews. Ideally, 20 or 30 people should have voted, because this will also tell you the size of a model agency. Those who have only managed to make two or three recommendations so far are either still at the beginning or their performance is not good enough yet. For ratings there are different portals, e.g. Google.

Google Reviews on Model Agencies

On Google you get a very good overview, because Google has the most users in Germany. This gives you a good overview of the different opinions and statements of people. The small disadvantage is that everyone is allowed to give an evaluation. For example, people who have not been accepted into the agency and are therefore angry are critical. In the short moment of rejection, one clicks quickly on Google and gives a bad rating. As a model, you should also pay attention to this and always ask yourself, is the evaluation serious or not constructive?

Here you can see some of our Google ratings:

Ratings on Instagram

There is no direct way to rate model agencies on Instagram, but you can see how well a model agency takes care of its models, castings, jobs and news from the likes and dislikes of the followers. Those who constantly have something new to report also make a lot of effort. It is important to make sure that the model agency has not only many followers, which you can buy relatively cheaply, but also that the interaction is right. How many Likes does a single photo have? Is the number always relatively the same or do the numbers fluctuate? This could also be an indication for bought Likes. Are there comments from real users? All these factors should always be taken into account in your evaluation.

Here you can find our Instagram Channel:

Rating on Facebook

Facebook is used by many users, which is why there is a good opportunity to view reviews and form an opinion, especially for products with an older target group. However, the users on Facebook are rather older and there are many trolls here as well, paid by competitors or just looking for rejection. Nevertheless one can get a very good overview.

Here you can see some of our Facebook reviews

🔥 LUISA: our next SUPERSTAR 🔥 Watch the whole video on: https://youtu.be/0YO_lO1K8ic

Gepostet von Cocaine Models am Dienstag, 14. August 2018

Rating by online portals

In the internet there are two, three very good model portals where you can find model agencies worldwide. These agencies are hand researched and also evaluated by an editor. By different quality criteria, they are finally included in the list. Here you will find two recommendations where you can find many good agencies for your city:

Good luck with your search! If you are looking for more tips for your model application, have a look at our other articles and learn how to contact a model agency.

Commercial Model Agency

Commercial means commercial and therefore selling. Conversely, we are thus in advertising and everything that has to do with advertising.

Commercial Models in Advertising

Commercial shots are advertising because they arouse a certain feeling in the customer through certain expressions, e.g. joy, love or passion and thus desire it. Desire for a product, a service or even affiliation, e.g. in communities. So if you are booked as a model for commercial photography, you have to know more than just good looks. It’s all about emotions, facial expressions and expressions that transport exact feelings, at the push of a button, with every photo or video sequence. There are not only the classic emotions you know from the television of casting shows, like sexy or sweet, of course there are also much more sophisticated sets, such as family shootings. You interact together with your life partner, the small child and on top comes the family dog. While you throw a ball to the child, everyone should laugh and look over the camera. Do you know how difficult it is to capture this situation perfectly? That’s why you need absolute professionals for commercial photography!

Lachen at the push of a button is not that easy

Who thinks laughing is so easy at the push of a button or, for example, playing an intimate situation between partners in front of a team of ten, like the first kiss, requires a lot of practice and experience. However, if the production time is only half a day and all team members have been optioned for that day, each recording must be perfect. That’s why modelling is so much more than just looking good, it’s about arousing emotions, that’s why you have to be very communicative but also social, because you have to be able to transfer into others and know their needs in order to get exactly what the customer booking needs for the campaign. Who builds up such a good reputation in the model agency, but also with customers, gets regular follow-up bookings. Especially in advertising, this can happen quite often, e.g. if you advertise for a bigger brand that is constantly adding new products to its portfolio.

Emotions during photo shoots

So that you can see how multifaceted emotions can be, here is a short overview of the different emotions you as a model have to master and that with different views, sets and situations:

  • anxiety
  • dislike
  • cluelessness
  • aggressiveness
  • apprehensiveness
  • thirsty
  • muddle
  • shaken
  • frightened
  • nuisance
  • hectic
  • hopeful
  • love
  • sleepy
  • surprised
  • overwhelmed
  • crazy
  • angry

More Character Than Mode

While fashion consists of novelty and permanent change, hence the term trend, it constantly needs a new look. To constantly create a new look you need constantly changing designs, colors, fabrics, patterns but also models. In order for fashion to focus absolutely on the collections, models are changed more frequently so that the same face is not always visible. With models it is a little different, if the customers like a person, she is booked quite frequently. Here you are again at recurring sequence bookings, an important indicator for you as a model. Because here you can see that your model agency likes to work with you and also the customers are satisfied.

Application for commercial Model

If you want to apply as a commercial model in our model agency, we are looking forward to receiving your photos! Send us yours here:

Model Agency Baby

You’re looking for a modeling agency for your baby? Our model agency represents models only from the age of 15 years or already preparing at the age of 14 years. If you want to register your child early in an agency, then you should contact a special children’s model agency. Children’s model agencies have a special focus on working with kids and parents. Due to special legislation for minors and babies as well as a higher degree of care, one should always contact a renowned children’s model agency.

Children’s Model Agency Recommendations

In the following list you will find recommendations for Kindermodelagentur all over Germany. Have a look at the different offers here and decide if it is the right step already and which of the reputable agencies you choose. You can find the complete list here:

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Model Booking: How do I book a model for photos and advertising?

Models are booked for different jobs under different conditions and expectations. The respective customer has certain ideas and criteria according to which he selects a model. He informs the model agency concerned of his criteria and usually sends a mood board, which tells the agency more about the context of the assignment. There are basically two options for model bookings: Either a customer has browsed the model file of the model agency concerned and already selected one or more models, which he would like to invite either to the Casting or book directly. However, it is also common to ask the model agency to select models according to the criteria and send the client a selection of models.

Prerequisites for models in commercials and commercials

In order to become a successful model in a serious model agency, a model must have different requirements. For a model agency it counts whether a model is well booked. Oaks of carcasses are regularly sorted out. A model must have a very good figure, means slim, taut, the right measurements. Of course, the optimal sizes differ more closely between male and female models. Male models can do more exercise than female models. Their main aim is to have a firm and fit body, i.e. cardio training and light muscle training are sufficient. Too much muscle and weight training makes the muscles in a female model become too wide and the assumed measurements are no longer optimal.

The optimal measurements for men and women?

Female Models: The Prerequisites

Female models should be at least 174 cm tall. Smaller models can be successful, but the chance is very small. Therefore the size is a decisive criterion for a model agency to include a model. The optimal measurements for female models are 90-60-90.

Male Models: The Prerequisites

A male model must have a slim and defined body. The minimum size is 184 cm. Especially tall men can have problems in the model industry as well as men who are too small, as they do not fit into the designer’s collections. The maximum size of a male model is 194 cm.

Character & Strength are strong attributes for advertising models

Besides the physical requirements, the mental requirements and the character of a model also count. A model has to prove strength, discipline and endurance. Jobs are often strenuous and time-consuming. A good model should not feel tired or stressed. Motivation and ambition distinguish an experienced model, the customer likes to book such models again, this is very important for a model and the model agency. Furthermore, a healthy self-confidence and the changeability of a model are decisive selection criteria. From this total package the charisma of a model is formed. A customer tries to convey his products and services to consumers through a model. This succeeds through an optimal mediation of emotions. Emotions are aroused by the charisma of a model, including facial expressions and gestures. A model must be able to slip into different roles in order to “sell” the product/service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the customer’s concept works.

Character? That’s Chand from Stockholm!

Modeling! Job opportunities in the advertising industry: online shop, showroom and TV spots

There are many job opportunities for a model. The body is the tool of a model and therefore the capital. A model advertises a customer’s products and services. This can be done via various carrier media. A model can be booked for poster advertising, magazine editorials or covers, online presence, TV commercials or similar. On the catwalk a model presents fashion collections or beauty and styling products/services. The body is the screen for the catwalk appearance, but in the commercial area (advertising) also counts the facial expressions and gestures of the model, which leads to the sales promotion of the products/services.

Modelagenturen – Agency for photo shooting and construction of models

A serious and good model agency is very important for a model. Although a model can work without an agency, the risk of a model being exploited is enormous, especially abroad. The tasks of a model agency include the placement of good (for serious, well-known customers, a good salary) jobs. The model agency ensures that a model is not underpaid, especially abroad models are often enormously underpaid. In addition, the model agency ensures a good image of the model. A serious model agency takes a model’s uncertainties and supports the model with questions. A model can have several modeling agencies. We recommend a parent agency and a good agency in each major city, such as Munich, Hamburg, Berlin, Cologne / Düsseldorf or abroad, e.g. in London, New York, Paris or Milan. Customers all over Germany and all over the world can book a model, for example a model book Hamburg, model book Berlin or model book London.

Model Guru Lutz Marquardt about model agency and mother agency

What is the difference between a model agency and a parent agency? Model agencies are exclusively responsible for the mediation, a parent agency, on the other hand, builds models, arranges photo shoots with good photographers and later places models abroad with large and renowned agencies in Milan, Paris, London or Shanghai and New York.

Book model: prices and agency commission in Germany

The payment of a model is managed by the model agency concerned. The model agency issues an invoice for the client and negotiates the prices with him. New Faces are generally cheaper than experienced models. With the experience and the level of awareness of a model also the price of a model increases.

In Germany, the agency usually charges 20 percent commission for referrals to customers once the model has completed its job. Abroad this agency commission can vary and also amount to up to 50 percent. In addition to paying the model, the agency usually requires a so-called AP from the client.

Find with us your perfect model for the next job

At Cocaine Models you will find experienced models, as well as New Faces for strong photo shoots or advertising campaigns. Through exclusive model-coaching our CM-models are regularly optimally trained for the commercial sector as well as for the catwalk. We support our models for a perfect placement and a satisfactory result from the customer’s point of view. Our wide range of models makes our Cologne model agency interesting and attractive for clients from the advertising and fashion sectors. Models book NRW and all over Germany.

Are you looking for a suitable model for your campaign? Then contact our agency. Cocaine Models is looking forward to your request.

Casting Agency Düsseldorf

Casting agency for Düsseldorf – Thanks to our casting agency, we find the most individual candidates for your project together with your team. We take care of serious placement of cinema actors, models and presenters in TV, magazines and advertising for high-quality brands. Our managers are at your side at all times, whether a casting for your upcoming advertising campaign in Düsseldorf will be, productions for cinema and shootings with models, our agents deliver fast results and time-saving customer communication. We quickly organise a good selection with established partner agencies. For Düsseldorf and Hamburg our agency is your partner for casting moderators, actors and models, your casting agency plans and schedules everything for your company. Our model casting agency will always find the best candidates for your advertising campaign in your shops. Your full satisfaction is our most important factor. Quick suggestions are a matter of course at our casting agency for moderators. We take care of your search for photo models, presenters and series actors: placement, casting and overall project management.

CM: The Media Agency for Castings and Social Media Campaigns

Together with our talented, committed models, we are breaking new ground in the management of models as a casting agency. We get for you the best out of our model with individual recommendations. Mediation, Castings or Shootings, with us you find correct photo model. With us you are in the center of all our acting mediators in the entire mediation process as client and customer with each decision of our team at any time.

Casting Videos: Advertising effects

Young talents from our agency can adapt to different challenges. It is important to us to give our models the time they need to prepare for jobs through first-class management. We attach great importance to giving our models with professional management the time they will need to fully brief themselves and prepare for the job in a targeted manner. In this way, we enable all our young models to have great opportunities and castings for jobs right from the start. From the flashlight of a fashion show at Fashion Week to a photo shoot for European fashion chains to an advertising film for social media. Send us an e-mail now or call us. You save valuable resources and time through our services. Our casting agency stands for quality at a high level – day after day. Through our management you always get your individual model selection simply and uncomplicated. Write us your individual wishes at any time. Find your model in Düsseldorf. Our agency for models accompanies you and your project in the entire organization process. With professional advertising agencies in Germany and worldwide.

One thing is for sure, for brands all forms of castings are not only the most promising way to cast the strongest cast. The live event is just as good as a social media marketing campaign: advertising models wanted!

[shortcode variable slug=”adsense”]

Casting Agency Cologne

Casting agency for Cologne – With established agencies we mediate fast a good selection, call you. CM – Our casting agency takes care of the entire organisation for your booking: photo models, presenters or actors. We are always at your side, no matter if it is a casting for commercials, fashion events, fashion shows or the upcoming image campaign. We provide serious mediation of actors, presenters and advertising models in online shops, image films for products and cinema advertising.

CM: The Media Agency for Castings & Social Media Campaigns

With our full service casting agency we plan all relevant areas of booking: project planning, casting and mediation. We will find the perfect cast for your next advertising spot. For Cologne, Cologne, London and Munich, we are your partner for castings. As a casting agency for Cologne, we always strive to achieve the optimal result for our clients. We always make the best selection possible with experienced agencies throughout Germany. Their reliable casting managers for campaigns and photo shoots in NRW scout the perfect cast.

Questions and Answers: Our Consulting for Your Casting

If you have special questions about a photo shoot, our agency is the perfect project partner for your team.

You gain valuable resources and planning time through our mediation for you. As actor management we show you for your upcoming project in Cologne how to get the perfect set for your recordings for strong campaigns. We accompany you through the entire mediation process. So you can fully rely on us as your partner in the search for the most suitable model. Our agency will look after your company quickly. So you can always send your documents flexibly to us. Only if the model feels comfortable in his activity will he call up this performance. We guarantee quality, without compromise, for each of your projects! As an agency, we book selected models from all over Cologne and the surrounding area. We make it easy for you to hire your fashion model in Cologne. Concentrate fully on your day-to-day business. Our casting agency stands for precision in management and organization at a high level, every day. Through our management you always get fast, carefree and uncomplicated your project-related moderator selection. Write us your individual wishes at any time.

Agency castings: concept and reach

On Live- or E-Castings you will not only find the best model for your shooting. Your event is just as good as a digital online marketing strategy: advertising models wanted!

Retouch and Photography (Fashion / Advertising) – Internship / Trainee

Are you looking for professional retouching and photography training? We offer for our agency a high-quality education from a small introductory internship to a 6-month long internship. You will learn the art of natural post-processing directly from our Creative Art Director. Naturalness is the alpha and omega, the less one sees the post-processing, the higher the quality of the material for the customer but also for the end user. You make sure that the perfect results are achieved during a shoot and that these are perfected in post-production – for online shops, lookbooks, billboards, image and campaigns.

As retoucher / in (fashion and advertising photography), you are responsible for image correction and editing for models, sedcards, advertisers and editorial jobs (magazines and co.). In addition, you must have both an artistic eye for “presets” and color treatments as well as a ‘commercial’ eye for the customer. At the end of the 6-month internship you will be able to take the position of Junior Art Director. You want to learn to photograph yourself? Send us your application.

Official IHK training company

Go back to Modeling Agency: Jobs

Application for retouching / image editing / photography only possible for Cologne location!

We are looking for interns and apprentices who want to be fully immersed in the world of media, models and advertising! At CM, you’ll see all the sections and get to know all aspects of a model and media agency. You’ll get deep insight into office and administration, plus media skills: Modern Online Marketing, Social Media and influencer marketing , PR and more. Apply now in our modeling agency!

What you do in the internship / apprenticeship. learn:

  • Handling Software for Image Editing and Post-Processing
  • Managing Test Shoots for Models
  • Media and Project Management
  • Planning, organization, phone calls, e-mail traffic, Excel spreadsheets
  • Contact for Models and Team

What you should bring to Prerequisites:

  • Commitment and self-reliance
  • Good knowledge of English
  • Good spelling and expressions
  • Communication skills, independent and structured work, a sense of responsibility
  • Computer Basics
  • Ideally, fast typing or 10-finger writing (for emails, content, etc)

Retouch + Assistance tasks

  • retouching and image editing
  • Assistant to the Creative Art Director
  • Editorial Preparation and Planning
  • Accompanying photo shoots
  • Imparting models to first-class photographers for our model tests

Working Hours and Agency during Training:

  • Mon – Thu from 9am to 6pm incl. 1h lunch
  • Fri 9-15 pm
  • Cologne, City (Rooftop) on 220sqm and two floors
  • We invest a lot of time in your education
  • Young, ambitious team
  • Owner-operated

Internship for 3 and 6 months:

  • Compensation for 3 months: 200,00 Euro per month
  • Compensation for 6 months: 300.00 Euros per month
  • Excl. Social security contributions, health insurance
  • Takeover: In education / permanent employment possible (with sufficient previous knowledge)

Vocational training as a merchant and merchant

  • Your degree: Business Administration or Dialogue Marketing
  • specializing in Digital Marketing / Model & Artist Management
  • Remuneration: 600.00 Euros per month in the 1st year of apprenticeship, increasing according to motivation
  • Excl. Social security contributions, health insurance
  • Takeover: In permanent position possible

Application

Please send us a cover letter + CV as PDF. We do not require certificates or degrees.

  1. Enter contact information
  2. Cover Letter + Upload CV
  3. Submit

 

Job:

Name:

Age:

City:

Start:

E-Mail:

Mobile:

+ Upload

PDF only up to 8 MB.

Upload #1 - Application

Upload #2 - CV

 

Retouch: From the shoot to the photo of the customer

Preparing for Photo Shoots and Customer Projects: The Team

The first step in any campaign or project is to prepare for the photo shoot. Such a preparation and organization is quite demanding, because it’s about having the right people in the team. Stylist, make-up artist, models, assistant, really much planning! So if you do not just want to focus on retouching, but also a little bit about photography and project management, then you’ve come to the right place! Because what was not considered in production, is difficult to save in the post. By coordinating a good photo team, you already have half the battle.

Photo Studio to Customer Meeting: Planning

In addition to the team, it is also about the organization of a photo studio. Photo studios have very different properties. One is the different lighting conditions. Is there enough daylight or is the hall completely darkened, is there sufficient equipment in the required quality and what is the final price of the studio? Customers plan with a fixed budget, so it’s up to you to get the most out of your costs. If you’ve planned the entire team of make-up artists, stylists, models and so far but have also found the right photo studio, you’re ready to go. Our Creative Art Director will show you what a shooting schedule looks like and what are the key points to consider when preparing for a shoot.

At the end of a planning is still the final agreement with the customer, here everything is approved. All ideas, concepts and dates as well as the location are discussed. If everything is then approved, it can go into the final planning. All team members receive a written confirmation, the photo studio or the location are firmly booked. The stylist or stylist now looks after the matching outfits and accessories. Done! At least step 1 of 3.

Photoshooting: The Production Day

As already mentioned, Retouch and photography are all about the fact that already the basics (photos) are outstanding. This includes a professional and experienced photographer as well as a well-equipped studio or the right equipment for indoor (studio) or outdoor production. In the morning all team members gather, the booked make-up artist starts working on the model and the photographer prepares the studio and the lighting with his assistants. Next, the model gets the clothes of stylists, the customer inspects everything locally. If another product comes into play, it is the last step, the set is now ready and it can be photographed.

Every 15 to 20 minutes the outfit is changed, eg. at an online shop shoot. In a lookbook shoot, z.b. for image recordings, you have a lot more time for each individual piece. At the end you have one or two memory cards filled with hundreds of photos and possibly even additional video recordings.

Viewing and selecting the photos for the customer: recommendation

After the shooting, the material is viewed and evaluated. All photos that get a good rating from the photographer or the assistant will be short-listed. A final final look selects the photos that will be sent to customers for selection. From the customer then comes on the same day or a little later the selection. These final photos, 5 to 30 shots will be edited. Here begins the work in retouching.

High quality photo editing and retouching

Naturalness in photos is a prerequisite for high-quality work and quality. The less post-processing in the final results is recognizable, the more qualitative one has worked. Our agency is all about quality. Quality sets us apart from the work of many others and makes our customers satisfied and happy (the highest good). The fact that more people talk about their brand or increase the sales volume in the inner cities or in the online shop. When retouching you work mainly on the computer. For two, three or four hours you are engrossed in the editing of photos.

Retouching is not just about skin, but also about beauty photography, especially with regard to online shops, it’s all about clean floors and backgrounds. Small dirt caused by shoes or abrasion must be removed. Everything has to be right, colors, light parameters and configurations. You will get to know all this know-how during our internship. The longer you are there, the more you learn to enter into matter.

How does an internship take place in retouching (image processing)?

Depending on whether you are here for three or six months – you will get a deep insight in any case! During the three-month internship for retouching and photography, our main focus is on learning something from all areas and on how professional photographers work for advertising and fashion. If you complete a six-month internship, you will receive your own projects and in-depth training in the organization as well as professional practice in the various software programs that are used today in an agency for photography and videography!

vocational training in Retouch?

If you want to have a professional and well-founded education, then we recommend a vocational training as a clerk or a businessman for office management or dialogue marketing with a focus on photography, work and project management.

In the special field of image post-processing, there is no own vocational training. We offer you then a vocational training as a merchant or businesswoman for office management or dialogue marketing with a focus on photography, art buying and project management. In the three-year training you get very deep insights into the world of photography, marketing and advertising. A very interesting mix for your future career. The training also includes extensive training in the field of commercial skills, from customer management to administration and accounting. With this you will get to know all the important aspects, from the practical photo shoot to travel planning, project management and handling.

Official IHK training company

Go back to Modeling Agency: Jobs

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

[shortcode variable slug=”adsense”]

Casting Agency Berlin

Casting agency for Berlin – We make the perfect selection possible with experienced advertising agencies throughout Germany. CM Casting, our casting agency takes care of the entire organization for your casting in Berlin: model, actor or show presenter. As an agency for models for Berlin, we always strive to create the perfect production result for our clients. We provide serious placement of jobs in TV series, magazines and advertising for high-quality brands. With established agencies, we can quickly provide the ideal proposals. Our casting agency team takes care of the complete project for your team in Berlin: placement research, casting and project management. Together with our Casting Managers we discover the most experienced candidates for your project. Our casting agency for models offers a high-quality Germany-wide casting network for Munich, Berlin, Düsseldorf, Hamburg, London, Leipzig and Cologne. We find the perfect cast for your image films. No matter if it will be a casting for image films of your company, photo shootings or advertising video shoots.

Our media agency for castings & social media campaigns

In the management of models we successfully tread new ideas and paths of models in Berlin and throughout Europe. With individual recommendations and trainings we get the best out of our talents. With a special focus on qualitative development, as an agency for models we invest a lot of ambition in your individual development. This service is only available if the model feels comfortable in his job through concentrated placement management of his agency for models. We look forward to receiving your call or project enquiry. With your agency you save valuable organisational time and resources through our service. Our casting agency takes care of all details relevant to the job. Concentrate, concentrate completely on the actual business. We as intermediaries encourage clients as a marketing agency to always achieve unique results for your prospects.

On Castings you will not only find the most talented model. Model castings also work online as a campaign.

Casting Agency Hamburg

Casting agency for Hamburg – Whether a casting is for your next fashion show in the store, the upcoming photo shoot and film productions in Hamburg. With our full service casting agency we plan every detail for your media project: project planning, casting and mediation. Fast suggestions and selection are guaranteed with us as Modelcasting agency for your Shooting. Your casting agency for photo campaigns and shootings scout the best cast. Your absolute satisfaction and that of your team is our most important factor in project management. CM Casting, our casting agency takes care of the entire process for your booking in Hamburg for Hamburg clients: models or moderators. Our casting agency provides a Europe-wide scouting network for Hamburg. In advertising campaigns, online campaigns and online shops we ensure the perfect cast! Our bookers are guaranteed to find the best cast for your advertising shootings. With reliable partner agencies we quickly organize a good selection, contact us!

Mini Clips: Brand awareness by the way Steigern

One thing is certain, for brands castings are not only the fastest way to the perfect cast. The live event is just as good as a digital marketing campaign: Models wanted!

With the focus on qualitative development, our casting agency puts a lot of commitment into your individual development. Our managers focus on your ideas and wishes. On special request, we can offer you competent help with questions concerning the project. Save valuable resources and time with our agency services. The ideal model in Hamburg. Our agency for models accompanies you and your project in the entire organization process. With exclusively professional partners in Germany. Our casting agency guarantees your shootings absolute precision in management and organization on a high level – day after day. Through our management you always get your individual selection of models fast, carefree and uncomplicated. Write us your individual wishes at any time.

New commercial by CM: Model booking 24/7

Models are searched worldwide at any time of the day – no matter, if you are in London or Berlin. Advertising agencies are looking for new faces, which fits to their client perfectly. As a media agency, are also producing more and more videos for YouTube, Instagram and Musical.ly, we’re trying to get more and more extended video productions. Today we just released our new video “Glass”, now on our modeling agency Youtube channel.

3D Effect! The new spot for our booking devision

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Surrealism x Mercedes-Benz: Charlène by Specter / Amuse / VICE

Welcome to Farewell! This new film suprised us so much! Our Charlène from Paris is so wonderful. The story: “A Blind Man’s Poem is an epic deep sea dive into the darkest corners of director Specter Berlin’s mind. Over seven minutes, he subverts our notions of what a car film should be.” Watch it now! Read more

Topmodels vs New Faces for Fashion, Marketing & Advertising

Top models and “Never seen before”: Models are a vital element in advertising. Emotions, feelings, lifestyle. Whether “old hands” or newcomers, new products and ideas must be promoted and sold at any time of the year. Trends are changing everyday and new fashions are taking over the world with Snapchat and Instagram. Read more

Portfolio Items