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1000 Follower on YouTube: Thank you guys! + Making Of Special

Yes! On Instagram we post new jobs every week, editorials in magazines but also our new faces are presented here on Instagram. On YouTube you can now find even more detailed backstage insights. Little interviews with our models, like Linn who was just on the catwalk in Milan for Dolce & Gabbana, Johanna is going to the USA soon and Jeremy Fragrance even breaks all Youtube records for his area. We also have an interesting video for those who want to become models: Insights into our model coachings but also backstage of shootings. All this, jobs, new faces and interesting stories of our models can be found on YouTube.

Special! How to do a commercial – Making Of

Many thanks to you! As a little special we have a mega Making Of for you from the new FOREO LUNA commercial with Korlan and Karen. How is a commercial created? Here you can see it live! You can find more exciting backstage videos on YouTube.

YouTube: Playlists, jobs and interviews

Commercials of our models

Foreo Luna – Power Your Beauty

Dailies – My new me

Pantene Pro-V – Hair Biology

Henkell – Create your own tradition

Opel – Quantansprung

Berlin Fashion Week 2016 – Model Manager: Behind the scenes

Twice a year the fashion industry is drawn to the capital for Berlin Fashion Week. While visitors and the media are mainly interested in shows, buyers and managers from various stores and fashion houses meet at Berlin’s fashion fairs. They all take place parallel to the different fashion shows. In 2016, public events focused primarily on two locations: The “Runway”, beautifully located at the Brandenburg Gate and the “Stage”, Berlin Mitte and easily accessible by shuttle bus from the “Runway”. From Monday to Saturday the motto was: Fashion! Over ten shows, various side events and aftershow parties every day. There was something for everyone. Highlights this year included Marc Cain, Guido Maria Kretschmar, Anne Gorke, and many more. The absolute highlight, however, was the “Candy Fashion”, Key Looks by FashionID (Peek & Cloppenburg) with numerous looks from Esprit to comma; A hall full of cotton candy, sweets and style – but later more about the

Fashion Week Model Management – Preparations, Emails and Networking

For us as managers, Fashion Week naturally starts weeks before – in December. Work starts about six weeks before Fashion Week. In addition to the notebook, the smartphone is a constant companion. The first show packages will be released by the designers. A show package contains among other things the models’ sedcards, but also Polaroids and walking videos. Major modeling agencies are already making special efforts to get the coveted invitations – some even create special sedcards for this event. Why? Fashion Week represents the who is who of the fashion world. Those who can afford it are present here. Therefore it is important to start work early enough. The better the planning in advance, the smoother the castings, fittings and shows run!

While an agency is already rushing into travel plans, overnight stays and the organisation of appointments, the invitations to the castings are gradually coming in. As mentioned above, about fifty individual shows will take place during Fashion Week. This means that there are almost as many model casings in Berlin in advance. A real job.

Models, catwalk training, print sedcards – preparation is half the battle

For us there were almost thirty interesting casting dates this season. We had 10 of our New Faces & catwalk models on site. Just arrived, the rented AirBnB apartment is already being converted into an office for the team. Notebooks, smartphones, casting lists – so that we can work and coordinate perfectly in Berlin, directly from Potsdamer Platz. Advantage: Digital company! We can work anytime and anywhere, so we like to accompany our models on shows and shootings.

We have four days! From notebook to reflex camera, we have everything in our luggage. Monday starts Fashion Week and a few days before, the castings. Most of the Berlin Fashion Week castings take place in the hotels, Berlin Mitte. Anyone who has ever been to a casting knows that many models are coming. Mostly there are even hundreds from all over Germany and partly Europe. Each casting takes place in separate floors and rooms. Immediately after the entrance the first beats form in front of the rooms – from now on it’s time to wait until you can stand in front of the jury. Suddenly the huge hotel lobby is full of people, small suitcases and waiting looks.

Day 1: Arrival and the first casting plans for the shows

Friday 15.01.2015: The Berlin Fashion Week AW 2016 always consists of two parts, the castings and the shows. For spectators often only the important days with the big shows count. For models, however, the days before are crucial. Here, before Fashion Week, model castings for shows and fashion shows take place throughout the city centre. Hundreds of models gather in the capital’s large hotels, but also in showrooms, Ateiliers and agencies. All major agencies are present here. Fashion Week does not only mean prestige, you can make excellent contacts and get to know a lot of new things. The Berlin flair also gives the Fashion Week its unique character. Many models book into the hotels around the city centre. This makes the castings easier to reach and also in the evening there is some time to have a drink with friends or new acquaintances.

Day 2: casting, casting, casting

Saturday 16.01.2015: For four days models and fashion agents speed through the city centre. Everyone is looking for the best jobs and the biggest shows. In the bag are only the most important things, the smartphone is always ready to hand and from morning to evening it goes from casting to casting. While there is a lot of walking during the day, the evening is decisive for the planning of the next day. Which casting should you attend first and which last? Where to find good food quickly and easily? Besides, you have small talk with other models, get more castings. Four days is all about seeing and being seen!

Who knows Castings of Germanys Next Topmodel will be surprised. There is no big stage, no spotlights and only rarely cameras. As a model you have hardly any time, not ten minutes, maximum thirty seconds. Who convinces spontaneously, is often still briefly measured or sent directly to a fast fitting. The jury consists of three or four people who have to evaluate hundreds of people according to purely external criteria within a few hours. As a result, castings often seem impersonal, but this is purely due to time.

The castings usually take place in large city centre hotels, with large rooms and plenty of space for hundreds of models waiting for their Gosee. Small groups are always forming in the waiting rooms, everyone is waiting for the casting call, then the show starts. With the model book and sedcard, the jury is made up mostly of designers, marketing people or other media and production people. Usually there are three or four people. The model walks up to the jury and introduces himself, often with very little time, many only seconds. Many models see here for the first time how big and how strong the competition is in their own and in other model agencies.

Those who have convinced often get a call from their model agent the same evening with the confirmation. Especially good models are also quickly booked so that they are still available for their own fashion show. So the best Mdoels have their success experiences already early – if they did not have first a Direct Booking.

The time in the casting requires a lot of commitment, organisational talent and willpower from the models. Even after the sixth performance on one day you still have to laugh and enjoy your job – even if there were six cancellations before. With this know-how, however, models can learn a lot for jobs and also strengthen their own self-confidence as well as their own perception. The short, but very intense situation with hundreds of other models, shows many a realistic picture and spurs them on to do even more.

The first castings for the shows start Thursday/Friday and then run until Monday evening. Occasionally, however, castings are also carried out before and even during the current Fashion Week. So if you are thinking of joining us as a model, you should plan ten days off.

  • Castings you get almost only with a large, serious model agency or an experienced model agent
  • Show castings go from Thursday to Monday
  • Berlin Fashion Week from Tuesday to Saturday
  • So as a model you should plan on 10 days
  • At least Thursday to Tuesday

 

Fashion Week Castings and decision of fashion designers

Many designers or agencies usually make their decision on the same day. They will then contact you via all channels to secure the best models. Because every fashion show includes a fitting and calltime. During fitting, clothes are tried on the models, which is usually very quick and only takes thirty minutes. The call time is then, so to speak, the start of work on the show day. All models, brand-up artists and stylists gather at calltime. All models get their assigned clothes as well as their styling. The calltime is therefore often a few hours before the show so that all models are guaranteed to be ready and the show can start on time.

  • Big competition: hundreds of great models meet each other
  • Often there is little time left for individual castings
  • Don’t forget your sedcard

The Fashion Week is much more than castings and shows. At Berlin Fashion Week, thousands of buyers from all over Germany come together in the various order fairs, less spectacularly and media-wise. Whether Panorama, Preium or Seek. Outside the shows there is also a lot to experience for people from the fashion industry.

fashion-week-berlin-cocaine-models-backstage-behind-the-scenes-show

Order and Fair – the heart of Fashion Week

For many outsiders, Fashion Week means above all shows! Fashion shows are held daily at various locations. In 2016 (Autumn/Winter) everything will focus on the collections of the coming Spring/Summer season. While snow still lies outside in the streets of Berlin, buyers jump from fair to fair to cover themselves with the latest trends.

One of the major order fairs is the international fashion fair “Premium”. At hundreds of stands, merchants crowd together large and well-known brands. Buyers can view and order the latest samples directly here. The fair is only open to trade visitors, so fortunately you have enough space to concentrate on different looks, cuts and colours. While strolling from hall to hall on the Premium, there are small delicacies, coffee and also small and large highlights of the exhibitors all along the edge. Not only fashion, but also accessories and jewellery. At the “Premium”, the manufacturers even fill their own hall. Further fashion fairs can be found all over Berlin. Among other things, there are still the “Seek” and “Panorama”, all only a few underground or suburban train stations apart.

PREMIUM Berlin Fall/Winter 2014/15 from Premium Berlin on Vimeo

Fittings for the big fashion shows at the runway

For model agents and model agencies, the final phase is now underway. It takes less than an hour to recharge your phone. While Desigenr’s assistants call to request models, models request the first fitting and call times and in parallel the first confirmations must be sent via e-mail. The phone doesn’t stop for three days and as a manager it’s hard to get away from the notebook. Therefore the show list fills up, confirmation for confirmation. Models receive asap their information and designers the booking confirmation. Even on Monday evening, plans are still being made for the coming morning – and off we go: It’s Fashion Week!

Shows and events at Fashion Week

From Tuesday to Saturday there are now possible shows and aftershow parties of the designers. Ten designers will kick off on Tuesday. Already on the first day it became clear that there would only be a free minute again at the end of Fashion Week. Our first show this year was “Ivanman” on the “Stage” in the me Collectors Room. Early in the morning, 11 o’clock. Already last season Ivanman made a top start. Oh, this year. Immediately afterwards we went on with “Nobi Talai” in Berlin’s Kronprinzenpalai with our Yulha. Followed by a very floral show by the designer “Lena Hoschek”, perfectly arranged in one line from the place card to the stage. After that jump to the greenshowroom in the Postbahnhof, where our Alex had his first show, parallel Anne and David ran for Odeur at the “Runway” Brandenburger Tor. And the day was only half over – show after show it went on for the next four days.

Fortunately, we were not only allowed to run on the first show, also on Friday two of our models, Helena and Lisa, on the final show of “Ioana Ciolacu”. With creative make-up and strong pictures afterwards.

The big finale: Candy Fashion – KEY LOOKS Show by FashionID

The biggest highlight of the current fashion week took place on Saturday in a “small” circle of people. Top models, stars, agency and media representatives met at the KEY LOOKS Show from “FashionID” by “Peek & Cloppenburg”. The motto was “Candy Fashion”. The entire lobby of Fashion Week at the Brandenburg Gate was transformed into candy and cotton candy land – everything looked like a Katy Perry video. Really great staged by the set designer. Between cotton candy and human-sized lollipops there were cool, refined drinks at various bars, a great DJ and many little surprises and snacks. Almost two hundred people gathered left and right around the catwalk, which in turn was decorated with cotton candy at the entrance up to the ceiling, pink light and lollipops made the picture of “Candy Fashion” perfect.

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At the beginning, eight models from a classic cotton candy wagon stood across the catwalk with sweet sugar threads. That put a smile on almost everyone’s face! Shortly thereafter, Showtime, the keylooks of the coming season, was available in all Peek & Cloppenburg stores and online on FashionID. With fashion by Esprit, Marc Cain and Max&Co. Moderated by Annemarie Carpendale (Red and Taff on ProSieben). Each collection got its own music, its own staging for the audience. Our Johanna also attended and showed a total of three looks for the spring/summer season 2016, culminating in creative outsfits for the fashion magazines – each editorial team put together their favourite pieces from the new collections and combined them with accessories and other pieces. Thus, new creations and looks for 2016 were immediately lost.

BRAX Store Opening – Fashion Highlights with Gala, Douglas & Co.

Can I get you another snack? Small delicacies and creative invitations: We were guests at the BRAX Store Opening in Cologne, presented by Douglas and Gala. Among others Frauke Ludowig from RTL Exclusiv and we, Cocaine Models were there. The little who’s who of the Cologne fashion and media world. Here is our Recap for the BRAX Opening in Cologne:

BRAX Store Opening

Isn’t it true that it’s far too rare to get letters? About two weeks ago we had a really nice invitation in the mailbox. With fancy stationery and a personal invitation. Slightly glossy paper, modern packaged in a semi-transparent cover and with beautiful handwriting. So much trouble, then still in Cologne, one says gladly yes! That’s why we were particularly pleased about the elegant invitation to the store opening right from the start.

Fashion Highlights for Men & Buffet

Around 5 p.m. we locked all the doors in the office, smoothed our hair once more and set off. After a short stop at the Asian’s, we continued directly on the way to the city centre (Breite Straße 1). Even from a distance, the large structure could be seen in the Breite Straße. Even in front of the store were large headlights, flash systems and various photographers. Of course, behind the red carpet there was also the obligatory photo screen with all important sponsors of the evening, including Douglas and the gala. After the friendly security man let us on the red carpet, we were also intercepted directly by the BRAX manager: Photos! Let’s go… a few poses for the gala and pure 200 square meters of fashion for ladies & gentlemen.

The Location

So after we posted well and passed the start with flying colours, nothing could go wrong anymore. Closing time. Network. Red wine. We quickly went on to the BRAX Store. Since there were already some people there, it was relatively full. Nevertheless, one thing immediately catches the eye: chic, elegant and stylishly furnished – was my first thought! About 60 invited guests gathered on the first and second floors of the new fashion store. Below is a DJ house and relaxed lounge music, behind him are shirts and polo shirts neatly sorted on the shelves. Women in colourful cocktail dresses are also entertaining themselves. Most male guests are in suits, classic, grey/black. To the left and right of us are small snacks, aperitifs and wine. Everything that belongs to a good shop opening. After a hard day’s work, everyone here is happy to relax a little, chat with colleagues and stroll comfortably through the new store.

The Highlights

BRAX has really come up with a lot, from high-quality letterhead with individual invitation lettering to your own Gala Magazine cover. Snacks for the guests (… and we all know that love goes through the stomach). Of course not only we from Cocaine Models were there, but also a few other people from radio and media. Among other things, Cologne actors were present and of course one thing should not be missing at fashion events in Cologne: The RTL Exclusiv Team. And so Frauke Ludowig and Kena Amoa were guests in the evening. The collections in the store are well chosen and mature. Just as beautifully draped for a first glance – so close to opening.

On the second floor there was a very special highlight…

Photo shooting with the gala

So that every guest at the BRAX Opening can take something special home – of course also in their own model or advertising agency – a special highlight was placed on the second floor of the store! An extra photographer with canvas, flash systems & Co. The highlight: Each team could pose once for a gala cover. In only two minutes the covers were edited, cut and printed. Presented with a chic folder it was a really great idea! There was also a Douglas “refreshment stand” where you could try out all the new fragrances, from Hugo Boss to Gucci. We teamed up with some actors from the TV series “Alles was zählt” (RTL) and tried and found some great new perfume creations (but we don’t want to advertise here).

Only a few minutes later we took our Gala Magazine cover in hand and returned to the first floor of the store. Also here there was a lot to see, besides the DJ of course countless outfits, trousers, shirts and ties for the coming season. Isn’t it said, pictures say more than a thousand words? So here are a few impressions from the big store opening in Cologne:

BRAX – now in Cologne

There is now fashion for men and women on two floors with the latest trends and styles. BRAX in Cologne is easy to find, only a few minutes’ walk from the main station or from the nearby Appellhofplatz underground station. It is located in the centre of Cologne and can be easily reached by foot or subway. We wish you much success and thank BRAX for the cordial invitation.

The next date has already been set. Friday we go to Frankfurt am Main to see the Escada summer / autumn collection for the year 2015. Of course we will also take some pictures at the Escada fashion show!

Shooting with Pascal Heimlicher (Los Angeles) and lovely Sandra Hunke / Marie Dahmen / Johanna Vorrath

Today our models meet with Mister Pascal Andrew Heimlich from Los Angeles for a sedcard shoot! Our models Sandra Hunke, Marie Dahmen and Johanna Vorrath have been with our modeling agency for a long time and they already worked for many well-known brands, but also for campaigns Read more

Snapcube – First pictures of Cologne Showroom at Kolonaki Lifestyle Store

Our first anniversary – so we took over the city! Yesterday, the fashion and the media world met to the first Cologne Showroom at Kolonaki Lifestyle Store. With great support of BSB Fashion Athens and styling of the mask. Get together for the #1 ANNIVERSARY. Thanks to SNAPCUBE for Photobox!