Posts

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

The Fashion Show – Catwalk & Catwalk Tips for Models

You are not a professional on the catwalk yet? Then take a look at our tips for the catwalk! Of excessive importance is an upright posture. You should be able to balance a book on your head. Pull your shoulders back and push your pelvis a little forward. Make sure you do not lean back too much. When you take the first step on the catwalk, you should always be the first to use your ball of the foot. Almost like you want to sneak. This looks a lot more elegant than when you first appear with the hoes.

Run with momentum and character: Find your balance

The important thing is that you put one foot in front of the other. You really should literally take this to heart. Your gait should form a zigzag. Thus, you also get the necessary momentum, which makes your walk only appear characteristic. Your steps should be great, but you should not do a splits. Also always remember to swing your hip. Always move your arms and hands evenly. It should not look like you have two stiff arms.

Your focus should be on the catwalk to a point in front of you

Your look should adapt to the style of your clothes. Try to smile with your eyes and keep your chin always lifted. Keep your head straight and steady. At the end of the catwalk is usually always the rotation. Put your left foot in front and pause for a few very short beats of the music. You should turn your shoulders and feet sideways while your head is still pointing forward and you are looking over your shoulders. After the break, turn your foot in the opposite direction and start to run with the front right foot. Only at the end do you turn your face away from the spectators.

But the most important thing is that you try to get your character involved in your walk. And you should always find yourself very attractive. Because only when you are convinced of yourself, you can convince the audience of you.

  • If you still can not walk well on high shoes, then you will learn it quickly with a little practice. My ultimate tip to keep you from slipping on the catwalk is to lick the soles of your higheels with some lemonade or coke. Your soles start to stick after a short time and you will surely strut over the catwalk.
  • Watch catwalk videos of really good models or visit the fashion shows yourself.
  • Let your friends film while running and posing. You can then watch the videos, and you’ll see for yourself what else you need to fix on yourself.
  • It does not matter if you stumble but you should get up dignified and keep going. Even in such stressful and embarrassing situations, you should stay professional and self-confident.
    Try to smile with your eyes (Smize: Smile with your eyes).

Model Jeremy – Lifestyle, Fashion and Perfume Expert

Jeremy Fragrance – Besides Youtube clips on men’s perfumes, the smart Mister Cool is also successful in the model business. In addition to large jobs such as for an energy drink manufacturer, Jeremy has been decorating the model card index of Cocaine Models since 2015. We talked to Jeremy about his skills, future plans and experience in the modeling business.

Model Jeremy: Mister Attitude!

CM: You’ve already had some experience as a model, what were your best experiences/jobs?

Jeremy: Just recently I had two jobs that I liked very much, I was allowed to dance on the catwalk! Power and a good mood – that’s what we should communicate and that’s what I did.

CM: Where do you see your strengths as a model?

Jeremy: Versatility and discipline are my strengths. I can let go completely and be free, at the same time I listen carefully to the wishes of the customer to achieve the best possible result or even surprise him with an even better idea/pose.

Jeremy: CM: Do you have a fashion tip?

Jeremy: Always be authentic, no matter what emotion it is, as long as it is authentic – it’s good!

CM: What is your professional mantra?

Jeremy: Being unique and yet suitable for the masses.

CM: What else do you want to achieve in the future?

Jeremy: I love it when people send me Whatsapp photos when they see me in magazines and more!

CM: Dear Jeremy, thank you for the interview!

Haute Couture & Pret-a-Porter – Running styles of a fashion show

In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

Pret-a-Porter fashion & running style at the fashion show

@vittoceretti #CHANELCruise

Ein Beitrag geteilt von CHANEL (@chanelofficial) am

What is Pret-a-Porter exactly?

Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

Where did Pret-a-Porter come from?

Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

Pierre Cardin – His way to the designer of Pret-a-Porter fashion

Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

The seasons of Pret-a-Porter fashion worldwide

The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

Excursus: The interim seasons

Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

Resort – Fashion Collections

In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

Cruise – fashion collections

Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

Pre-Fall – Fashion Collections

The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

Capsule Collection Fashion

Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

Haute couture at the fashion show – what exactly is that?

Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

#luxo? #elliesaab #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

#elliesaab #luxo? #elegance

Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

Where does haute couture fashion actually come from?

Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

Alta Moda – haute couture from Italy

The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

Fashion Show – Various walk styles for the presentation of fashion

Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

Pret-à-Porter – casual walk for models

The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

Haute Couture – Fashion / design walk of the upper class

When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

Fashion trend check 2018 – Best accessoires for spring from Versace to Sunglasses

Fashion trends are often great but there are also trends that should only stay on the catwalks. In spring, not only does nature flourish, but the latest trends are also growing and can be seen everywhere. In the spring, the time starts again when the flowers start to bloom, the birds start to chirp and all people can finally go out into warmer weather. It’s the time when we’re starting to put on new outfits Read more

Fashion Weeks NY, Paris, Milan – the top models and shows in trend

All the cities where the official Fashion Weeks take place are the best to find or deepen their own fashion inspiration. From Paris and the Eiffel Tower, small cafes at the Seine, young couples strolling over bridges, Milan with its impressive Italian art and the Duomo, the famous cathedral. From London, Paris, New York and Berlin – At every corner of these cities you can find inspiration in the form of art, music or just the latest fashion. No wonder that in this fashion metropolis, millions of fashionistas and fashion victims watch the fashion weeks year after year. The Fashionweeks are the most important events in the world of design, fashion and models. In New York or the Big Apple millions and thousand of people walk around with new styles. You can only imagine how much inspiration you can get when you see the big, flashy and gigantic screens. All the citys where the official fashion weeks start show that the catwalks are where the streetstyles are inspired from the sources the designers, the “ambassadors” of fashion.  The Month of the fashion is over. February showed the newest trends and the new faces of the catwalks. From Chanel and Karl Lagerfeld to Versace or Dior we took a look at the shows and chose some of the models you should know.Take a look at them and check out the super models and the upcoming icons of the fashion world.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Milan Fashion Week – From crazy Gucci Show to Gigi Hadid with Puppy

The designers of the official new collections, are often not only by art or z.b. Inspire music, but have their own muses. These are nowadays mainly models or stars and starlets. Not only models, but also life styles are a topic in fashion. Designers like Gucci want to use their fashion to express, transform, improve and sometimes highlight their positive sides or critique negative ones.

Every year, designers have to come up with new trends. To attract attention, they try to show the craziest things and most extraordinary shows. To make an impression, or to stay in mind, Creative Director of Gucci has come up with something new this year. Alessandro Michéle and his team showed an extraordinary fashion show in a room reminiscent of a hospital operating room. The Models that presented the collection were made up in various ways. Some of the models got a drawn monobrow and others walked down the catwalk with their own heads under their arms. From Models with horns to little dragons on their arms, Gucci has shown a mix of luxury fashion and a little freak show in his collection. The team tried to make the models look out of this world and somehow like fairytale creatures, but with a precision and a lot of effort to get a look that it looks almost real. Their message to show different and diverse looks, that are somehow freakish, defenitly catched our attention. Check the video from the show yourself.

The Tod’s brand is mostly known for making leather shoes, handbags and other accessories. This year they have shown their new collection at the Milan Fashion Week. The new fashion showed women’s clothing, in great muted and pastel colors such as beige, brown and cream. However, all the attention was on another factor. Gigi Hadid opened the show and like a few other models she was walking with a cute puppy in her arms.

Paris Fall / Winter: Chanel with chic Fashion in the Woods

Karl Lagerfeld is more than just the designer of Chanel. He defined and gave the Fashion the right style as amazing as no one else could have done after Coco Chanel. This Fall / Winter Collection of Chanel, he showed the clothes in a setting that looked like a wood. With leaves everywhere, trees and dark drapes coming from the ceiling, the Models walked down and showed pieces that defined the vision of the designs. Strong women with nice business dresses and beautiful pearls or gemstones on handbags.The Scenography was perfectly fitted to the designs and gave a nice insight look of the chic, classical and sophisticated look that Karl Lagerfeld sees with the brand.

Bottega Veneta Men and Womenswear – Großartige Mäntel und Stoffe

Model Julia Stegner opened the show of the new autumn / winter collection 2018 and 2019 Bottega Veneta. Among model asterisks like Caroline Trentini and Simon Nessman had a small catwalk comeback. The collection had the perfect look to express a great version of subtle luxury. If you look at the clothes, you can see the defined tailoring and good craftsmanship. The collection looks classy and looks expensive, but not with the typical features of the brand looks. These are beautiful dresses that you can wear season after season and look stunning but hidden and not intrusive.

Jeremy Scott or Moschino? Colorful Fashion: Faux Fur and Alien Looks

Moschino and Jeremy Scott. Jeremy Scott and Moschino. For those who do not know the brand and the designer, it is not clear which connection lies between the two. The designer Jeremy Scott with his eponymous brand is also the creative director of the well-known high fahsion brand Moschino. His fashion is known for bright colors and wild combinations. Moschino and Jeremy Scott go well together, the designer has sportswear and streetstyle covered in his own brand, and Moschino includes chic and sleek women’s clothing. The brand Moschino is like Jeremy Scott no gaudy color too bad, with the inspiration in Pop Art and the motto “Fashion has to be fun”, the designer shows the latest autumn / winter fashion. Unknowing viewers may have wondered why the collections are similar or even almost seem somehow identical. However, he showed a more elegant version of clothes in the Moschino catwalk show. The cuts, presentation and idea behind the collections did not look alike except for the colors: bright and expressive pink, blue or neon colors could be seen. Some models on the Moschino catwalk had pink and blue colored skin.Like strange aliens but with the famous “Jacky Kennedy 50ties Look” hairstyles. In the videos you can admire the great clothes and bags and be inspired by the looks that are “out of this world”.

Modeling worldwide: USA to Europe and Asia

Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

Berlin Fashion Week Show Package – CM Models

The Models / Show Package Berlin Fashion Week SS16 Let’s go! The Berlin Fashion Week is coming for the new summer season. Of course, our modeling agency will represented with new talents of Germany. We will get a lot of shows of the fashion designers – now we proudly present our first confirmed models to you! We are looking […]

Fashion shows at Fashion Week – The fashion capitals

Every big city has its own fashion week, in which various larger or smaller designers present their new fashion collections with models in staged shows. The first fashion week took place in New York City in the early 1940s. The former name of Fashion Week was “Press Week”. The audience at the fashion weeks of this world is different and ranges from buyers of big fashion chains to celebrities and fashion enthusiasts. The big fashion weeks take place, with the exception of twice a year. This allows designers to present their spring and summer collections, as well as their autumn and winter collections, to a wide audience and with great media effort. Among the world’s most influential fashion weeks are the so-called “Big Four”: New York, Paris, London and Milan.

Fashion Week – Start and course of fashion week

The fashion shows of well-known designers such as Marc Jacobs or Georgio Armani usually take 15 minutes, there are of course deviations. Every designer realizes his own visions with the fashion show. There is therefore no fixed sequence of the individual fashion shows. Most designers take a basic sequence for orientation. In every fashion show there is an opening model that is very important for the designer. The first impression of his fashion collections on the critical audience must be perfect. The models usually present several outfits and walk twice over the catwalk. There is a graduation model that is also of great importance to the designer. The highlight of the collection is intended to surprise and fascinate the audience at the end of the show. At the end of each fashion show the models run one after the other, together across the catwalk and show the audience their outfit once again.

Fashion Week New York – the “Who’s Who” of the fashion industry

Sitting in the front row of New York Fashion Week: A dream of many young girls! Whoever has made it here is an integral part of the fashion scene and belongs to the inner circle. Fashion Week in New York is one of the most exclusive and successful fashion weeks in the world. With this in mind, Fashion Week in the Big Apple opens Fashion Weeks every season as the first of the fashion capitals. While Bryant Park used to be the venue for the fashion shows, today the Lincoln Center is the fashion hot spot of New York Fashion Weeks. More than 50 main shows by well-known designers such as Marc Jacobs, Donna Karan, Tommy Hilfiger, Michael Kors or Ralph Lauren inspire the audience in the Lincoln Center. In addition to the big fashion shows, there are numerous smaller fashion shows in galleries or other exclusive locations in Manhattan. Models present the new women’s and men’s collections, while painting and female-models walk the catwalk together to some extent. The number of visitors to DES Fashion-Event is in six digits. Fashion editors and fashion bloggers are competing for the coveted spots next to the catwalk.

Michael Kors Show – New York Fashion-Week Fall 2015

Fashion-Week Paris – the cream of women’s fashion

In addition to the New York Fashion Week, Paris Fashion Week is also of great importance in the fashion scene. The Paris Fashion Week usually takes place last, after the fashion weeks of the other three fashion metropolises. The Fashion Week Paris programme includes more than 90 major fashion shows. Highlights include the fashion shows by Chanel, Dior and Alexander McQueen. The fashion collections of the designers exude a mysterious charm, a flair that makes Paris a very special fashion city. At the Fashion Week Pret-à-porter Fashion is presented for the most part. But even the popular haute couture is not missed out in Paris: at numerous evening events, fashion enthusiasts can watch the haute coutur shows. In Paris, haute couture, an upmarket art of tailoring, was born. Extravagant, high-quality, expensive and not suitable for everyday use. Fashion that is also interpreted as true art for outsiders. The haute couture elements of the fashion collections are the highlights of every designer. The development of haute couture was a triumph of fashion history and still shapes the fashion scene today. The idea for classic fashion shows as we know them today also originated in Paris. After an influential designer of the time, Mr. Charles Frederick Worth, opened several fashion houses in France, he began to have his collections presented by models. His vision: to present fashion in the best possible way. A marketing strategy that took off and became an achievement of the fashion industry.

Chanel Haute-Couture Show Fall-Winter 2015/ 16

Fashion Week London – famous and notorious

Fashion Weeks in London take place every year in February and September at the traditional and central Somerset House. The fashion shows are a highlight for London society. Fashion Week London is sponsored by Mercedes Benz and the well-known hairdressing chain Tony and Guy. During Fashion Week in London, trendy and exclusive fashion collections for men and women will be presented. Over 150 designers give their fashion collections a stage. Men don’t miss out in London: during the “London Collections Men” event, the new men’s fashion is presented. Following the London Fashion Weeks, the so-called “Fashion Weekend” takes place, which, unlike the Fashion Week, is open to the public and mainly serves retailers.

Fashion Week Milan – the city lives fashion

Italians can’t get enough of fashion. The Milan Fashion Week takes place four times a year. Milan is particularly well known for the fashion shows of its men’s collections. Milan is considered a fashion hot spot for men’s fashion. Every season the international fashion scene looks particularly to the men’s collections of the designers at Milan Fashion Week. The fashion shows for men’s collections take place in January and June. The women’s fashion is presented in February and September. Well-known designers such as Georgio Armani or Versace shape the fashion week in Milan.

Fashion Week Berlin – Fashion & Design in the capital

Although Berlin’s Fashion Week is not one of the “Big Four” of the fashion scene, it is also a fashion metropolis with a well-known and much-visited fashion week. Fashion Week in Berlin takes place in January and July. Collections from established designers such as Wolfgang Joop, Michael Michalsky or Hugo Boss as well as talented young designers and New Comers are presented on the catwalks. Mercedes-Benz sponsors Fashion Week Berlin. The fashion shows in Berlin are regarded as a springboard for the international success of young designers and are a colourful, fascinating spectacle every season. Fashion enthusiasts from all over Germany make a seasonal pilgrimage to Berlin, marvel at the fashion shows, discover new designers, find out about new trends and celebrate to the full.

Agency Model Coaching – personality and appearance for models

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with personality coaching and catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

Training Schedule (Sunday): Catwalk, Posing, Presence

Part 1: Running coaching, catwalk training (Omega)

In Run Coaching, Catwalktraining with men Model Omega we practice different running styles, which help you in the model everyday life, on castings and in your jobs. Omega is known as an international model and catwalk coach. Omega teaches you to master every catwalk professionally and perfectly.

Part 2: Personality and charisma (Lutz)

From Modelcoach Lutz you get to know your own strengths and your individual character. As international models and recognized acting coach, Lutz knows how to sell strength. With personality and charisma your appearance with the customer will be perfect in the future.

Part 3: Posing and shooting training (Oliver)

With free posing you inspire your customers. That’s why in the third part of the workshop you will learn from Oliver Rudolph. Oliver Rudolph is a fashion photographer and professional when it comes to staging in front of the camera. He teaches you how to move in front of the camera and how to present fashion pieces and co. perfectly.

Part 4: Choreography (Marcel)

In the final choreographic training you will learn different routes of the international catwalk. For the finale we will run a complete rehearsal together and of course we will give tips and suggestions for improvement.

Part 5: Polaroid Shooting / Personal Video (internal)

During and after the workshop we ask individual persons to make a short shooting appointment. We give you the perfect background for a professional Polaroid set, with white background, optimal light and top photographer. In the second step we shoot a personal video for your next performance at the customer. That means personality, posing, walking! You introduce yourself, call yourself your agency, show yourself in profile (like Polaroids), post in front of the camera and do a walk.

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

After the success comes the relaxation

The last show videos will be available soon. Our whole team gathers and the models demonstrate their new catwalk skills. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Portfolio Items