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Milva x Pantene Pro-V Hair Biology – TV commercial (UK)

Awesome! You can now see Milva in the new Pantene Pro-V Hair Biology Spot (UK). After her last job for VW she is now back in the beauty world to one of the top brands: Pantene. Milva is a brilliant model and so unique! Soon there will be much more news from our ultra sympathetic Best Ager model. This is the new Pantene Pro-V Spot!

TV commercial (UK): Pantene Pro-V Hair Biology

The most beautiful scenes with Milva

Pantene – The beauty brand for healthy hair

Those who value healthy looking and well-groomed hair will have tried the products of the hair care brand Pantene. The American Hair Care Brand has been around in Europe since 1945 and Pantene has become one of the best known and most popular hair care products. The best known product of the brand is the 2-in-1 shampoo and conditioner formula. Pantene inspires beauty enthusiastic women and men regularly with new revolutionary products. The brand received the most attention through an advertising campaign in 1980, in which the models called the sentence “Don’t hate me because I’m beautiful” with beautifully silky hair and a broad smile into the camera. The sentence caused a stir and attracted attention, especially in the USA. Since then Pantene’s advertising has not only focused on beauty, but also on health.

In 1994, Pantene took first place as the most popular shampoo on the market, making it the world’s best-known brand of hair products. Today, big names are among the brand’s ambassadors. A face is given to the Pantene products by singer Selena Gomez and top model Gisele Bündchen. Today also from our wonderful Milva.

More about Pantene UK:

Commercial, Beauty and Advertisement: Japanese Model at CM – Naomi

Naomi combines her natural Japanese look with high fashion. She has been working as a model for several years now and has already gained a lot of experience. Now her career has led her to CM and we are happy to have her with us!

Naomi now in our model agency

Japan as destination – off to Tokyo

Apart from the exciting fashion scene in Japan, the Land of the Rising Sun also offers some interesting travel destinations. The first thing that comes to everyone’s mind who thinks of Japan is Tokyo.  Shopping in Shibuya and the beautiful temples of Homon-ji. Whether culture or clothing fan, there is something for everyone. Read here more about Tokios Highlights.

Osaka, one of Japan’s most beautiful cities

Osaka is one of Japan’s most famous cities and is located in the Kansai region, more precisely in Keihanshin, Japan’s second largest conurbation with a total population of 17.5 million. Of these, 2.7 million live in Osaka alone, closely followed by Kyoto and Kobe, each with about 1.5 million inhabitants. Similar to Tokyo, the city of Osaka is divided into 24 districts, including Fukushima. Further to Osaka belong the districts Higashisumiyoshi with its numerous shrines, monuments and temple ruins as well as Minato and Taishō. Everything you need to know about Osaka you can find here.

Travel to Kobe – Fashion Week & Lifestyle

North of Osaka lies the sixth-largest city in Japan – Kobe. This is where the Kobe Fashion Week takes place every year, where designers present their latest collections. In addition, there are also a lot of exciting temples there, which invite to explore. A Kobe Travel Guide is here for you.

Model Agency Germany: Apply and Book

In Germany there are many model agencies and particularly customers from abroad are for photo shootings and commercial productions always on the search for an agency in Germany. Especially if you book a model agency in Germany for the first time, you don’t know much about the conditions here. Therefore it is important to have a serious and experienced model agency in Germany at your side, which helps you to find the perfect model, but also honestly discusses all conditions. If you have questions about a model booking in Germany, then our agency is your contact. Our model portfolio is selected and each individual model is briefed and coached in detail so that the customer can fully concentrate on the photo shoot during production.

Fashion in Germany

After America and China, Germany is one of the largest markets in the world. Our economic performance, measured by our size, is enormous. That’s why Germany is also an interesting sales market for many fashion chains and, of course, always in focus when it comes to new collections and presentations. Many of the photo shootings are therefore also done on location in Germany. A photo shoot in Berlin is difficult to recreate in Sao Paulo, Brazil. Many customers are therefore not only looking for a model agency in Germany, but of course also for the right stylist, the hair & make-up artist and of course the perfect locations, as well as photo studios in Berlin, Munich, or Hamburg and Cologne. We can support you in your search at any time!

Film productions in Germany

Not only for photo shootings, of course also for moving pictures you need models. Videos and films are today very various, from the advertising video before the cinema film, up to the on-line ad advertisement there is everything. For every new product you need a new advertising film. Whether hand models, hair models, or full body models are sought. They are used in many different ways in advertising films. From the presentation of a new hair shampoo to an e-bike commercial. So there are no limits to the imagination. In Germany you have all possibilities to produce outstanding commercials.

Book your model in Germany

Our model agency advises you on model booking in Germany. From the initial administration, over the calculation of the usage rights, up to the travel management, if you want it. We take care not only of the flights, but also of the hotel. Meanwhile, you can fully concentrate on planning your photo shoot or commercial production. For questions and booking inquiries, please contact our team at any time!

Commercial Model Agency

Commercial means commercial and therefore selling. Conversely, we are thus in advertising and everything that has to do with advertising.

Commercial Models in Advertising

Commercial shots are advertising because they arouse a certain feeling in the customer through certain expressions, e.g. joy, love or passion and thus desire it. Desire for a product, a service or even affiliation, e.g. in communities. So if you are booked as a model for commercial photography, you have to know more than just good looks. It’s all about emotions, facial expressions and expressions that transport exact feelings, at the push of a button, with every photo or video sequence. There are not only the classic emotions you know from the television of casting shows, like sexy or sweet, of course there are also much more sophisticated sets, such as family shootings. You interact together with your life partner, the small child and on top comes the family dog. While you throw a ball to the child, everyone should laugh and look over the camera. Do you know how difficult it is to capture this situation perfectly? That’s why you need absolute professionals for commercial photography!

Lachen at the push of a button is not that easy

Who thinks laughing is so easy at the push of a button or, for example, playing an intimate situation between partners in front of a team of ten, like the first kiss, requires a lot of practice and experience. However, if the production time is only half a day and all team members have been optioned for that day, each recording must be perfect. That’s why modelling is so much more than just looking good, it’s about arousing emotions, that’s why you have to be very communicative but also social, because you have to be able to transfer into others and know their needs in order to get exactly what the customer booking needs for the campaign. Who builds up such a good reputation in the model agency, but also with customers, gets regular follow-up bookings. Especially in advertising, this can happen quite often, e.g. if you advertise for a bigger brand that is constantly adding new products to its portfolio.

Emotions during photo shoots

So that you can see how multifaceted emotions can be, here is a short overview of the different emotions you as a model have to master and that with different views, sets and situations:

  • anxiety
  • dislike
  • cluelessness
  • aggressiveness
  • apprehensiveness
  • thirsty
  • muddle
  • shaken
  • frightened
  • nuisance
  • hectic
  • hopeful
  • love
  • sleepy
  • surprised
  • overwhelmed
  • crazy
  • angry

More Character Than Mode

While fashion consists of novelty and permanent change, hence the term trend, it constantly needs a new look. To constantly create a new look you need constantly changing designs, colors, fabrics, patterns but also models. In order for fashion to focus absolutely on the collections, models are changed more frequently so that the same face is not always visible. With models it is a little different, if the customers like a person, she is booked quite frequently. Here you are again at recurring sequence bookings, an important indicator for you as a model. Because here you can see that your model agency likes to work with you and also the customers are satisfied.

Application for commercial Model

If you want to apply as a commercial model in our model agency, we are looking forward to receiving your photos! Send us yours here:

Our little TikTok Star: LENA!

Lena is sugar! Lena is one of our young bloggers, influencer… just a great person! We met Lena through a good friend who was in our agency in the summer. She spoke of Lena and TikTok. When you saw her first contribution, we were directly enchanted and had to get in touch with the young woman from Cologne. Lena manages to inspire people spontaneously with her sugar-sweet manner and her smile. Her open and absolutely uncomplicated manner makes her an absolute popular figure, whom we as management would like to support with incredible pleasure. Lena is not only cheeky and perfect for social media, her first job was e.g. for Deichmann, Lena is also super strong for all forms of advertising. Toothpaste smile! To give you a first impression of our Lena today, we sent her to our videographer and here it is, her first showreel video! More about Lena, but also about her Instagram channel and musically you can find in Lena’s blogger folder.

Today came their new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Sweet / Commercial Showreel with Lena

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Model Jeremy – Lifestyle, Fashion and Perfume Expert

Jeremy Fragrance – Besides Youtube clips on men’s perfumes, the smart Mister Cool is also successful in the model business. In addition to large jobs such as for an energy drink manufacturer, Jeremy has been decorating the model card index of Cocaine Models since 2015. We talked to Jeremy about his skills, future plans and experience in the modeling business.

Model Jeremy: Mister Attitude!

CM: You’ve already had some experience as a model, what were your best experiences/jobs?

Jeremy: Just recently I had two jobs that I liked very much, I was allowed to dance on the catwalk! Power and a good mood – that’s what we should communicate and that’s what I did.

CM: Where do you see your strengths as a model?

Jeremy: Versatility and discipline are my strengths. I can let go completely and be free, at the same time I listen carefully to the wishes of the customer to achieve the best possible result or even surprise him with an even better idea/pose.

Jeremy: CM: Do you have a fashion tip?

Jeremy: Always be authentic, no matter what emotion it is, as long as it is authentic – it’s good!

CM: What is your professional mantra?

Jeremy: Being unique and yet suitable for the masses.

CM: What else do you want to achieve in the future?

Jeremy: I love it when people send me Whatsapp photos when they see me in magazines and more!

CM: Dear Jeremy, thank you for the interview!

Model Marie Dahmen: Sexy posing, sweet smile

Marie Dahmen had already dreamed of a great career in the modeling business as a child. The young student combines everyday school life with exciting photo shoots and model jobs. With Cocaine Models since 2015, she quickly made a name for herself in the agency, especially as a strong Beauy face. We talked to the talented beauty about everyday life between school and model business.

The Model-Sedcard from Marie can be found here. Also go to all female models.

Marie Dahmen in interview

CM: You’re still quite new and haven’t gained much experience in the modeling business, where does your interest in modeling come from? What do you like about modeling?

Marie: I am very interested in the variety, diversity and beauty. I also enjoy playing different roles.

CM: Was that already in your childhood a dream to become a successful model?

Marie: Yes, even as a small child I was very interested in it and it has always been my dream job.

CM: What do your parents think of your job as a model?

Marie: My parents have mixed feelings about this. They range from pride to joy to concern.

CM: You still go to school, how do you reconcile that with modeling?

Marie: I realize that it’s not easy to reconcile the two in the long run, but I can’t say much about it yet, as I’m still very new to the business.

CM: You’re still very young, where does your self-confidence come from? How do your classmates or friends react to you modeling?

Marie: I have two brothers, through them I was forced to develop self-confidence haha. My girlfriends and my boyfriend think it’s very good that I started modeling because I’ve always talked about it and they always told me to finally apply. You wish me that this life’s dream will come true.

CM:What do you think is special about you and how do you stand out among other models?

Marie: I just really enjoy being in front of the camera and that’s the joy I radiate in the pictures. Because I am very self-confident, I also express this in the pictures.

CM: What is your big dream, what do you still want to achieve in your future?

Marie: First I want to take my Abitur and then, if possible, study in Cologne. Of course I want to go on modeling and see what the future will bring.

CM: Dear Marie, thank you for the interview!

That’s it – Successful model casting in Cologne

Catwalk. Posing. Recall. On Sunday the big, open Cocaine Models model casting took place in Cologne. The team was highly motivated, the location casting-fairly up-behaved and the demand for model applicants enormous. Michelle has captured the formative impressions for you and summarized them briefly.

Casting start – Large rush in the Mediapark

Sunday morning 12 o’clock – the gates of our Cocaine Models agency open. Numerous model applicants have already gathered outside the door. The line at the reception is getting longer by the minute. Each applicant registers on a list and receives a number. Time passes and there is a certain tension in the air. Our Polaroid assistant Celia takes care of the Polaroid photos, which are taken before the jury’s assessment. The model applicants observe the competition or give each other the last tips for a perfect appearance. Meanwhile, our social media representative Hanna Jung is working diligently on interesting “Behind-the Szenes” shots.
First impressions count: Models in casting

The jury’s eyes wander curiously to the door of the casting room. Every new face is carefully received. The model candidates try to convince the jurors of their personality, their experiences and a short test walk. Critical glances eye every step and every movement. Our Cocaine Models jury, consisting of model-booker Regina Steinpress, model-booker Marcel Matt, photographer Oliver Rudolph and two of our agency models as guest jurors, are busy taking notes. Thanks to years of experience in the modeling business, our team always agrees quickly which candidates have a chance of being recalled.

The Recall – the second round of interviews

The number of model applicants shrinks from 54 to 25 candidates in round 2, the “recall”. The selection is difficult: Many talented young models fight for a place in the Cocaine Models Model file. In the recall, the chosen one is felt closer to the tooth, or rather to the shoe. The candidates prove themselves to the direct competition in small groups. They show their catwalk style, as well as different posing styles according to photographer’s instructions. Especially the challenge “dynamic posing” shows which of the model candidates have a solid self-confidence: A jump. A twist. YES the girls also on high heels! The view is directed towards the camera. After a short expert consultation, each model receives direct and constructive feedback.

The jury’s verdict

Congratulations: We welcome 16 new faces to our agency! Besides six new male models, 10 new female models adorn our model portfolio. We are enthusiastic and proudly welcome our new agency. SAY HELLO! After 7 pm we deserve some rest and toast to a successful casting day. To our team, to our models, to Cocaine models!

Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin + Munich + Cologne | Model Castings in February 2019

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

The best perfume commercials! Yves Saint Laurent, Burberry, Chanel & Co.

Perfume commercials are bustling with a bunch of familiar faces. Here we have the top 30 perfume commercials. Included are models like Kendall Jenner, but also many other celebrities like singer Rita Ora. See through is worthwhile!

Belle d’Opium


Yves Saint Laurent’s “Belle d’Opium” fragrance perfumed with scents of flowers and oriental is presented by actress and model Melanie Thierry. You can see them dancing in ecstasy in a hall. This conveys the sensuality of the fragrance.

Burberry x My Burberry


Cara Delevingne and Kate Moss present the flowery scented perfume “My Burberry” by Burberry. It is a kind of homage to the classic Burberry, the trench coat. The lid reflects the characteristic buttons of the jacket. The hand-tied knot refers to the fabric of the trench coat that is woven in England.

Chanel x Chanel N5


Top model Gisele Bündchen promotes Chanel’s “Chanel N ° 5” perfume. The essence of femininity, a timeless perfume, the women’s fragrance par excellence. The ad “The One That I Want” tells the story of a woman who strives to find time for everything and everyone – for herself, family, career and love.

Chanel x Coco Mademoiselle


For the song “This is a man’s world” presents the actress Keira Knightley the perfume “Coco Mademoiselle” Chanel. On her motorbike she drives through the streets of Paris for a fashion shoot and comes very close to the photographer, but then disappears only with the bottle “Coco Mademoiselle”. It shows the seductive and elegant effect of the fragrance.

Chloé x Chloé Eau de Parfum


Model Suvi Koponen promotes the fragrance “Eau de Parfum” by Chloé. With her natural beauty, grace and femininity she embodies exactly what Chloé wants to express. A warm, elegant and very seductive scent.

Giorgio Armani x Si Eau de Parfum


Actress Cate Blanchett introduces us to the fruity fragrance “Si Eau de Parfum”. Sì to dreams, Sì to love, Sì to life, Sì to yourself! The Italian way of saying yes. The fragrance and the spot represent the different facets of a woman: sensuality and rationality; Emotion and strength; Intimacy and size.

Rihanna x Reb’l Fleur


In this spot, singer and model Rihanna presents the fragrance “Reb’l Fleur” by Caroline Sabas and Marypierre Julien. A spot in which Rihanna undertakes a journey through a garden labyrinth and encounters her own dark side. An expressive perfume, both seductive and sensual.

Versace x Bright Crystal


The perfume “Bright Crystal” by Versace is presented here by top model and Victoria Secret Angel Candice Swanepoel. A refreshing and floral fragrance and is as radiant and sensual as a crystal.

Calvin Klein x Reveal


Actor Charlie Hunnam and Model Doutzen Kroes present the perfume “Reveal” by Calvin Klein. Doutzen Kroes seduces the actor, which is supposed to show the erotic effect of the fragrance.

 

DKNY x MYNY


For the playful and irresistible fragrance “MYNY” by DKNY, singer Rita Ora advertises. Young, cheeky and passionate. Like New York.

Beyoncé x Heat


In this spot, Beyoncé introduces her self-created perfume “Heat”. It’s her first fragrance and it’s fair to say that he is just as spirited, sexy and self-confident as she is and also the spot.

Gucci x Flora


Model Abbey Lee Kershaw promotes the sensual fragrance “Flora” by Gucci. A really beautiful spot in which the model sits on a flower meadow and feels the power of the fragrance. The fragrance seduces through the perfect balance of refreshing tenderness and beguiling flowery.

Chanel x Le Film- Chanel N5


Actress Nicole Kidman presents in this spot the perfume “Chanel N ° 5” by Chanel. A breathtaking love story, to dream beautiful.

Dior x Un Rendez-Vous Dior Homme


In this spot, actor Jude Law advertises the scent “Un Rendez-Vous” by Dior. In it he calls a woman he wants to meet and already imagines a meeting with her. A striking and masculine scent.

Yves Saint Laurant x Black Opium


The perfume “Black Opium” by Yves Saint Laurant is presented by Model Edie Campell. Even more provocative, even rockier and louder. A fragrance for the rebellious women among us. Extravagant, restless, a complex mixture of darkness and light, full of feminine sensuality, playful yet irresistibly reputable.

Dior x Miss Dior Chérie


Natalie Portman presents the women’s fragrance “Miss Dior Chérie” by Christian Dior in a romantic spot. A seductive and very elegant fragrance.

Yves Saint Laurant x La Nuit De L’Homme


The French actor Vincent Cassel seduces pretty women in the spot for the perfume “La Nuit De L’Homme” by Yves Saint Laurant. The irresistible men’s fragrance is intended to arouse the passion. Created for a man who likes to surround himself with a mysterious aura.

Versace x Eros pour femme


Lara Stone presents the perfume “Eros pour femme” by Versace in this spot. The explosion of passion with which Eros meets his true love. A fragrance inspired by self-confidence, strength, grace and seduction.

Roberto Cavalli x Roberto Cavalli


Model Elisa Sednaoui advertises the perfume “Roberto Cavalli” by Roberto Cavalli. A wild and seductive fragrance, which is emphasized in the spot. The model walks like a tiger through the corridors and makes everyone speechless with their appearance.

Jean-Paul Gaultier x Le Male Classique


Model Jarrod Scott and model Sara Sampaio present the perfume “Le Male” by Jean-Paul Gaultier. They play a loving couple who finds each other. A perfume that breaks conventions. A game of daring, tenderness, strength and sensuality.

Dior x Dior Addict


Model Sasga Luss promotes the Dior Addict perfume by Christian Dior. An incredibly beautiful and colorful spot. An informally beautiful and seductive fragrance.

Giorgio Armani x Acqua di Gioia


Model Emily Didonato presents the fragrance “Acqua di Gioia” by Girgio Armani. The fragrance emanates all those emotions that release the nature and the sea in our soul: carefree joie de vivre, sensuality and naturalness. A great scent and a great spot.

Estée Lauder x Modern Muse- Le Rouge


Top model Kendall Jenner introduces us to the fragrance “Modern Muse-Le Rouge” by Estée Lauder. With great self-confidence and elegance, she walks through the streets and attracts everyone’s attention. “Modern Muse-Le Rouge” is a flowery, woody fragrance and a luxurious composition that evokes the woman’s self-confidence, style and creativity.

Modeling in Munich! Schickeria Munich and Shootings

To work as a successful model in Munich, you have to master more than just good looks! The job of the model is not only the flawless appearance, and well-groomed appearance, from the hair tips to the feet. The job also includes improvisation, acting and elegance. Of course, there are many more factors for successful models in Munich, but these are the absolute basics. What matters is your charisma. Many models are attracted to Munich. Read more

Advertising clip for the new About You App: Online Shop meets Mobile

In Hamburg Anne was now shooting the new About You App video clip. With the slogan “I don’t want to search, but find”, the company founded in Hamburg in 2013 has been on the road to success since then. The fashion online shop represents numerous brands, including Naketano, Khujo, Only, Vero Moda, Tom Tailor, s.Oliver Styles, and many more. About You offers its customers great services, including a free hotline for questions, of course free shipping & return, as well as a full 100 days return policy! About You has a great offer for women, men and kids. Here it goes to About You Onlineshop.

Commercial: Anne in the new video for the About You App

Anne is not only to be seen once for About You. Besides the commercial for the new online shopping app, she also produced this great fashion spot in Hamburg:

Short Clips for Instagram, Facebook & Youtube #2

NEW ARRIVALS. Entdecke jetzt die schönsten Frühlinglooks …► http://ow.ly/10anYS

Posted by ABOUT YOU on Sonntag, 3. April 2016

Modern & Scenes from the new About You App Video

Aboutyou.de – the first online shop that really inspires and surprises you: On your personal feed you can find your new favorite clothes and try them on at home. Free shipping and with 100 days return policy.

<Anne in new About You App / commercial (2016) Anne in the new About You App / commercial clip (2016) Aquarium, Hamburg

Backstage – The obligatory photo of the making of

werbefilm-werbung-about-you-mode-online-shop-app-online-film-hamburg-model-modelagentur

Anne’s talent was discovered on one of the CM castings! Anne has only been in the model industry since 2015 and has already experienced a lot. Photo shootings with great photographers, the first showroom and her first Berlin Fashion Week AW 2015/16, Anne presented the new collection of Dorothee Schumacher. In the new About You commercial, she shows her acting talent as an advertising model for the first time. The clip was produced in beautiful Hamburg, among other places in Hamburg’s Tropen Aquarium. A really elaborate production that our Anne as a model has mastered with bravura.

Test Shooting with Anne by Oliver Rudolph & Astrid Jerschitz

For their first test shooting (end of 2015) we brought the best models directly on board! On the one hand our favourite fashion and sedcard photographer Oliver Rudolf. On the other hand make-up artist Astrid Jerschitz, she is usually with show stars like Guido Maria Kretschmer, Lenny Kravitz, Bruce Willis and Najda Auermann.

Abid now at Cocaine Models – The Model Agency for Young Talents

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The Berlin Fashion Week is going into the summer season. Of course our model agency in Berlin is again represented with mega talents from all over Germany! With our models we also want to get the top shows in the SS16. For this season in the CM Squad are Johanna & Anne from Cologne, Chelina from Frankfurt, Veronica from Munich and Anne & Gonzalo from Berlin.

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