Commercial means commercial and therefore selling. Conversely, we are thus in advertising and everything that has to do with advertising.
Commercial Models in Advertising
Commercial shots are advertising because they arouse a certain feeling in the customer through certain expressions, e.g. joy, love or passion and thus desire it. Desire for a product, a service or even affiliation, e.g. in communities. So if you are booked as a model for commercial photography, you have to know more than just good looks. It’s all about emotions, facial expressions and expressions that transport exact feelings, at the push of a button, with every photo or video sequence. There are not only the classic emotions you know from the television of casting shows, like sexy or sweet, of course there are also much more sophisticated sets, such as family shootings. You interact together with your life partner, the small child and on top comes the family dog. While you throw a ball to the child, everyone should laugh and look over the camera. Do you know how difficult it is to capture this situation perfectly? That’s why you need absolute professionals for commercial photography!
Lachen at the push of a button is not that easy
Who thinks laughing is so easy at the push of a button or, for example, playing an intimate situation between partners in front of a team of ten, like the first kiss, requires a lot of practice and experience. However, if the production time is only half a day and all team members have been optioned for that day, each recording must be perfect. That’s why modelling is so much more than just looking good, it’s about arousing emotions, that’s why you have to be very communicative but also social, because you have to be able to transfer into others and know their needs in order to get exactly what the customer booking needs for the campaign. Who builds up such a good reputation in the model agency, but also with customers, gets regular follow-up bookings. Especially in advertising, this can happen quite often, e.g. if you advertise for a bigger brand that is constantly adding new products to its portfolio.
Emotions during photo shoots
So that you can see how multifaceted emotions can be, here is a short overview of the different emotions you as a model have to master and that with different views, sets and situations:
More Character Than Mode
While fashion consists of novelty and permanent change, hence the term trend, it constantly needs a new look. To constantly create a new look you need constantly changing designs, colors, fabrics, patterns but also models. In order for fashion to focus absolutely on the collections, models are changed more frequently so that the same face is not always visible. With models it is a little different, if the customers like a person, she is booked quite frequently. Here you are again at recurring sequence bookings, an important indicator for you as a model. Because here you can see that your model agency likes to work with you and also the customers are satisfied.
Application for commercial Model
If you want to apply as a commercial model in our model agency, we are looking forward to receiving your photos! Send us yours here: