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Diesel – The creation of jeans & the revolution of sustainability

Diesel – The brand directly associated with jeans pants. They are probably the creators of jeans and yet offer so much more. You could call them revolutionaries of sustainability, because they are against mass production and started a step forward in the fashion industry with their campaign “UP – CYCLING”. The founder Renzo Rosso founded the brand at the age of 23 and made it a leader in the 80s. It was the beginning of long-lasting success that led to an expansion of the assortment and shops. Today the brand sells clothing for men and women, fragrances, watches, shoes and accessories.

Birth of the DIESEL brand – Renzo Rosso

Renzo Rosso was born in 1955 in a small province in Italy. At the age of 23 the Italian fashion entrepreneur founded his brand “Diesel”.

With his father’s financial support he bought 40% of the textile company Moltex, which belonged to the Italian entrepreneur Adriano Goldsmith. He renamed it Diesel and in the same year launched his men’s collection with a focus on denim or jeans. The inspiration for the name came from the fuel of the modern world “Diesel” and the international same pronunciation. Goldsmith was paid $500,000 in 1985 when the yearly turnover was more than $5 million. It was not until ten years later in 1989 that women’s fashion was added, in which year the brand had a yearly turnover of 130 million US dollars.

The most famous collections in the 80s to 90s were the Saddle model. Unlike in the 70s, the trend came with tight foot hems.
And in 1994 the youthful 55DSL collection, which was a bestseller until its liquidation in 2015.

The brand has become known above all for its provocative, ironic communication: over the years, the Diesel campaigns have not only shocked, amused and amazed, but have also been rewarded with prizes. In 1991, the long-standing For-successful-living campaign was launched. In 1995 the “Kissing Sailors” advertising motif showed the kiss of two men.

Rosso also founded the company OTB – Only the Brave, which in addition to Diesel also includes Maison Margiela (since 2002), Viktor & Rolf (since 2008), Brave Kid (children’s fashion manufacturer, since 2011), Marni (since 2012) and Staff International.  OTB has contributed almost 1.6 billion euros, 70% of which was generated by the Diesel brand.

Jeans – Revolution through denim

Timeless, sexy and comfortable – that is the promise. The trousers should fit to everything, so there are different materials, colours and patterns. The most popular trousers are a body-hugging jeans in a simple design consisting of 98% cotton. A striking design made of stretch denim in light blue vintage wash with typical Diesel accents, which are applied to the fabric in an innovative process. Lasered destroyed details, abrasions and wrinkles together with an eco-resin coating create a classically cool look, to which a light dirt effect finish adds the finishing touch.

For both men and women, you can choose from the following patterns:

  • Skinny
  • Slim
  • Straight
  • Tapered
  • Carrot
  • Bootcut
  • Boyfriend (for women only)
  • Wide (for women only)

Once again, sustainability is taken into account, as each pair is treated with a minimum amount of chemicals and water consumption is reduced by up to 40% compared to conventional methods. Furthermore, all new denim is designed and manufactured in Italy.

“EARTH DAY, NOT JUST TODAY, EVERYDAY.”

Upcycling – sustainable fashion

The son of Diesel founder Renzo Rosso, of all people, is the Sustainability Ambassador and Upcycling Artistic Director. With his Upcycling project “Diesel Upcycling For 55DSL” Andrea Rosso not only made his father proud, but was also presented at the Men’s Fashion Week 2020.

“In addition to the sustainable principles of the collection, transparency is also an important theme. Each garment of “Diesel Upcycling For 55DSL” is provided with a QR code that can be scanned and takes the owner to a website where the production of the garment can be tracked. “We document the manufacturing process from A to Z. We take a photo of each step, and these can be viewed on the wash list using a QR code. The packaging is also 50 percent organic and recycled.”

What exactly is upcycling ?

Upcycling is a process of creative reuse, the conversion of existing products, waste materials and old materials into new products. This reduces the consumption of raw materials and decreases energy consumption, air and water pollution and greenhouse gas emissions.

Perfume – DIESEL Only the Brave

Diesel Only the Brave is not only one of the classics of fragrances, but is a real women’s magnet. You are looking for a strong fragrance that sends out a confident signal. Then this perfume is just the right thing for you. Numerous components were carefully created by the three fragrance designers Massenet, Pierre Wargnye and Olivier Polge. The secret of Diesel Only The Brave is its oriental, woody notes. The top note of the fragrance is initially composed of fruity mandarin and lemon.

Spicy coriander, violet and cedar, as well as leather, amber and benzoin form the base notes of this fragrance. A clenched blue fist with brass knuckles with the silver Diesel lettering decorates the bottle. The symbol of this creation is strength and masculinity. A fragrance that, as the name suggests, was created for the brave.

Watches – DIESEL on Smartwatch

“Once you go tech, you never go back.” is the motto of the popular Diesel Smartwatch campaign. Humor and irony are definitely the strong points of the commercials.

In the video clip series you can see how far the love between the Smartwatch Diesel On and the model goes, so much so that he refuses any calls from friends and partner because he is so fascinated by his watch. He turns on the light with the Google Home function, pays contactlessly at the bar, turns on his favourite music and can’t get his eyes off the watch. The whole world around him disappears and he goes through and with the watch into his own world.

For just under 369 euros, you can get the Smartwatch with many different functions. In addition to its high-quality materials and design, it has groundbreaking functions, a long battery life and the ability to measure your heart rate. Further functions and features are:

  • 48 mm axial Smartwatch
  • striking black nylon bracelet with printed logo
  • Stainless steel housing
  • pioneering functions of Wear OS by Google
  • Battery life: Several days of operation in energy-saving mode
  • Fitness functions: Heart rate measurement and activity recording, built-in GPS for distance measurement, waterproof design
  • compatible with iPhone and Android mobile phones

Q&A: Diesel

A top brand when it comes to jeans trousers, but what else does Diesel have to offer. Here are the most frequently asked questions regarding the brand and the founder:

How long has the Diesel fashion brand been around?

The first Diesel flagship stores opened in 1996 in the fashion capitals of New York, Rome and London.

Who founded the brand?

Renzo Rosso is the man behind the Diesel brand.

When was the brand founded?

When Renzo Rosso set up his own business in 1978, he also founded the Diesel jeans brand in the same year.

Who is the founder?

Renzo Rosso was born in 1955 in Brugine, northern Italy. From 1971 he attended the textile technical school in Padua.

How much is the brand worth?

Diesel is one of the ten largest brands in the jeans industry.  The acquired assets are estimated by Forbes at 3 billion dollars.

Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Ralph Lauren – the great success of polo shirts, shirts and sweaters

Ralph Lauren – More than just a simple designer He has created what is known as the “American Dream”. As the son of immigrant refugees from Belarus who have simple professions, he has built an empire and a fortune of almost 6 billion US dollars. He became famous for his polo shirt collection and since then the brand has made a big splash in every area. Meanwhile the label sells clothes for men, women, children and babies. There are also home articles, accessories and perfumes.

Ralph Laurens career – American Dream “Rags to Riches”

Ralph Lifshitz was the son of Belarusian immigrants from Pinsk. His father was a simple painter who emigrated with his family to the USA. Despite his roots, Ralph grew up influenced by American culture. His parents only spoke Russian, Polish or Yiddish if they wanted to hide something from the children.

At the age of 12 he sold his first ties at his school and invested the money in expensive suits. At the age of 16, he and his brothers changed their surnames, not to hide their Jewish origins, but because of teasing, as the name resembles the two English words “life” and “shit”. Lauren never studied anything in the field of fashion, he was exmatriculated from economics because of his poor grades. Thereupon he met his wife, who was a receptionist at the eye doctor. They married and had three children in the following years. >His path to great success – from salesman to billionaire

His way to great success – From being a salesman to billionaire

Before that he had served in the army for two years and then worked as a salesman for the fashion house Brook Brothers. The earnings there enabled him to take out a loan for his first tie collection under the Polo label. The sale brought him enough money to buy the rights for the brand. This led him to independence and to his great success. He created entire collections and won the Coty Awards in 1970. Two years later he designed the complete costumes for the movie “Great Gatsby”. In the same year he also created a collection of polo shirts and the famous trademark of the riding polo player. This is still his most successful collection today.

Changing diagnosis – Pink Pony Campagne

In April 1987 he was diagnosed with a brain tumour, which was cured after a successful operation. This was the incentive for him to actively participate in the field of cancer research. He saved thousands of lives through his diagnostic centre for treatment and prevention of breast cancer. His campaign called Pink Pony opened a centre to make it financially possible for everyone to get treatment without falling into huge debts. Meanwhile, the Pink Pony Campaign can be found all over the world.

 

Fun Facts about Ralph Lauren

Ralph Lauren owns a huge collection of cars, including a Bugatti 57 SC Atlantic, which was built only four times and one of which is even considered lost. His fortune is also estimated at 5.8 billion US dollars, which is why his expensive hobby and the extravagance in his life are already considered normal.

This also explains the lightness of the very costly celebration of his brand’s 40th anniversary. Without further ado, the entire Central Park in New York was rented and celebrated with designer colleagues like Donna Karan, Carolina Herrera and Vera Wang, as well as Robert De Niro and Sarah Jessica Parker at a noble dinner.

In addition, Ralph Lauren even starred in an episode of the popular Hollywood sitcom “Friends”. Even though his intercom was limited to 4 words, he convinced with his classic fashion suit. How else, as one of the most successful designers of the 20/21st century!

Tops – polo shirts, vests & sweaters

Polo shirts, shirts or pullovers – the actual success of the Ralph Lauren brand is due to them. There are different variations, sometimes with the big or small polo player on the horse. Only 33 years after the invention of the polo shirts by Rene Lacoste, Ralph Lauren launched the first Polo Pique shirt. Today both companies compete in the polo market. Ralph Lauren’s American style, which produces longer and more shirts, is currently trendy. Of course he offers the shirts and shirts in different cuts. You can choose between the following:

  • “Slim Fit” (very narrow cut)
  • “Custom Fit” (casual, wide cut)
  • “Big and Tall” (in big sizes)

In the same way, Ralph Lauren did not hold back on the variety of colours. There is hardly a colour that does not exist, the selection is as colourful as the rainbow itself. Varied designs make the tops real eye-catchers!

Specials – Baby Accessories, Home Articles & Perfume

Ralph Lauren is a luxury brand like no other. Luxurious living room accessories, cute rompers or even complete outfits for the little ones. In the fragrance department, too, Ralph Lauren impresses with floral fragrances for women and marshmallow masculine fragrances for men. Discover the variety of the different articles!

Ralph Lauren Baby – luxury for the little ones

Hard to believe, there is a complete department for the very youngest among us! You are looking for the perfect gift for your sister’s baby show or a suitable birthday present for your little one. Ralph Lauren offers complete outfits, rompers, bodysuits, dresses and of course what you can’t miss, little polo shirts. The most different articles made of cotton, corduroy velvet, cashmere or linen show the high quality of the children’s clothing. At the moment you can find a lot in maritime style with small anchors and sailing boats, but the timeless classic look can always be found on their online site.

Ralph Lauren Home Collections

In the “Ralph Lauren Home” department you can really find everything your heart desires. You want to completely redecorate your apartment? Add a touch of aesthetics and elegance or keep it simple and classic. On the online website under the Home section you can distinguish between:

  • Décor
  • Inspirations
  • Bathroom
  • Bed linen
  • Tableware
  • Home gifts
  • Other articles (dog accessories, rainwear etc.)

There is even the possibility to use the service. There you can contact extra interior designers who work for Ralph lauren to help you create your perfect home. Make your small and modest home special with the various luxury accessories. With elegant bed linen and decorative cushions the bedroom will look more comfortable. The bestsellers remain the knitted Ralph Lauren fabrics in the form of blankets or beach towels with the cute bear mascot.

Perfume – irresistible character

Very distinctive fragrances with irresistible character. Ralph Lauren’s fragrance collection for women has a simple design. Romantically playful fragrances with a floral character. It is the perfect perfume for everyday use: unobtrusive, discreet and fresh. After spraying it on, you feel like lying on a fresh flower meadow – stimulating and invigorating. Most blends consist of apples, sparkling mandarins and gentle osmanthus. The floral top note comes from the mixture of boronia, freesia and magnolia. If you want a powdery light accent, there are varieties with musk and white iris. This ensures long-lasting freshness!

Q&A: Ralph Lauren

Before you go shopping or order Artiel online, you should find out about the brand. “Where are your products made?”, “What does Slim Fit mean?” or “What page is the Polo logo on?” save a lot of trouble to avoid buying the wrong thing. Here you will find all the answers to the most frequently asked questions:
Ralph Lifshitz, his real name, is a US-American fashion designer and founder of the fashion company named after him “Polo Ralph Lauren” (1967). He was born in The Bronx, New York City, in the United States at the end of the 1930s on October 14, 1939 and will celebrate his 81st birthday in 2020.

Who wears Ralph Lauren?

Ralph Lauren is a brand for everyone. Of course she has a stereotypical clientele in many eyes, but not everyone who wears a Ralph Lauren baseball cap and polo shirt is automatically one of them.

Where is Ralph Lauren produced?

We do not have all the relevant information on this, but it is known that some Ralph Lauren clothing is produced in India1) and also in Indonesia, South Korea, Thailand, Mexico and Hong Kong.

When was Ralph Lauren founded?

The company Polo by Ralph Lauren was founded in New York in 1967.

How do I recognize Original Ralph Lauren?

When embroidering, it is important that the horse harness, as well as the leg and arm of the polo player are clearly visible. The polo mallet must be embroidered straight as shown in the photo. Dirty embroidered logos can only be found in plagiarism.

Is polo a brand?

Polo Fashion was originally a brand of the Brooks Brothers company and was intended for a fashion line for polo players. Lauren bought the rights to the brand from Brooks Brothers in 1967.

On which side is the polo sign?

The main label of Ralph Lauren polo shirts has the inscription “Polo by Ralph Lauren”. To the right of the main label there is a small label with the size of the polo shirt.

What does Custom Slim Fit mean?

Super Slim, Slim and Tailor Fit are designed for people with narrow hips, so the shirt will not look good on gentlemen with pear-shaped bodies.

Hugo Boss – menswear, perfume & watches

Hugo Boss – Started as a small tailor shop, worked its way up to an empire that has seats around the world, sells millions of fragrances each year, has the best-selling brand-name suits and is named after the streets. Who would have expected that after a young man hasn’t even finished his secondary school? Today his label sells products in every area, whether the well-known suits or accessories, whether men’s or women’s fashion, even articles for babies.
Hugo Ferdinand Boss began an apprenticeship as a merchant after he had dropped out of secondary school. After his compulsory military service he worked in a Metinger Buntweberei until he had to take over the manufactory and dowry shop due to the death of his parents.

Interesting facts about the career of Hugo Boss Karriere

  • Termination of secondary school
  • Commercial training
  • Takeover of the manufactory and dowry shop of the deceased parents

It was only after the First World War that Hugo Boss was able to return to Metzingen and open his own tailor shop. For the time being he specialized only in outerwear and workwear, and among other things raincoats, wind jackets and sports equipment. When the Second World War broke out, he also produced soldiers’ uniforms and was a member of the NSDAP at the time. In the further proceedings it turned out that he was one of the followers and was therefore not punished.

Return to Metzingen and beginning of Hugo Boss

  • Return to Metzingen
  • Foundation of the tailoring company Hugo Boss after 1.WK
  • 193oer: he also produced soldiers uniforms

NSDAP member – later stamped as a follower

In 1945 Boss resigned for health reasons and handed over the management of the company to his son-in-law, Eugen Holy. He now also had elegant suits produced, which was to have a decisive influence on the brand from then on. Werner Baldessarini, the chief designer and later chairman of the board of directors, also set new accents afterwards. In the 1970s, the factory outlet in Metzingen was opened, around which a successful outlet city with other brands has developed since then.

Great success Hugo Boss

  • Since 1945 leadership of his son-in-law Eugen Holy
  • Great success with classic suits in the 50s
  • Factory outlet opened in Metzingen in the 70s – start of the outlet city

From then on, the brand gained incredible popularity. Today it produces men’s, women’s and children’s clothing, as well as perfume, watches, accessories and home products.

Perfume – Hugo Boss Bottled, Ma Vie & The Scent

Hugo Boss Bottled is one of the top 10 fragrances worldwide and in Germany it is regularly number 1. 50 million bottles sold due to its aromatic-fruity essence in the top note. The secret of its success is definitely the red apple, which gives this incredible fragrance creation that special kick. On the men’s fragrance market, it has been a classic for years, which is supposed to radiate success and strength. To this day, no fragrance manages to imitate this timeless, strikingly masculine scent.

The perfume first appeared on the market in 1998. The concept was to radiate masculinity and strength, but also to emphasize the soft characteristics of a man and to combine these two opposites perfectly.

Stay true to yourself and you will be successful! That makes me a man of our time!

BOSS Ma Vie Pour Femme first appeared on the market in 2014, and the concept was similar to that of the man, emphasizing certain character traits, so the BOSS woman surrounds herself with an aura of femininity and self-confidence. The creation was also inspired by everyday moments of happiness. Like the feeling or joy of the first rays of sunshine in the morning or the growing of flowers. It should awaken joie de vivre in you through the mixture of sparkling flair and modern character. Fresh cactus blossoms and unfaltering desert plants meet each other.

Men’s fashion – Hugo Boss suit, jackets & T-shirts

Hugo Boss is probably directly associated with menswear. The brand became famous in the 50s with its classic men’s suits. Today’s innovative suits come in various forms. One can distinguish between Slim Fit, Regular Fit and Relaxed Fit. The price range depends on cut, pattern, colour and material. While a vegan linen suit costs 650 Euros, the standard black wool wedding suit costs from 450 Euros upwards.

Most suits are tailored to specific intentions, so the business suits guarantee style and comfort at the same time through their details. In addition to the filgraneity, the suits also allow optimal breathing and easy donning.

Jackets, leather jackets or coats – Hugo Boss has it all! The jacket collection from BOSS is versatile. At the moment the leather jacket is the most popular on the site. It is a masculine reinterpretation of a classic. The waxed leather biker jackets with vertical zipper pockets are a true classic.

Extravagant baby fashion – pacifier

If you think you’ve seen it all, you’ll find something like this – cute baby dummies from Hugo Boss. These are available in a matching gift box in the pastel colours pink, blue and grey. They are BPA free, ergonomically shaped with rounded edges. The silicone dummy is already available for 29 Euro on several online platforms.
  • Rounded edges
  • Ergonomically shaped suction cup made of silicone
  • BPA free

Watches – Chronograph Navigator

A Boss watch on the wrist directly makes the outfit look more noble and elegant. How do you get an overview with so many models? Boss has watches made of leather as well as stainless steel, analogue or digital dials, various classic colours, but meanwhile also rose-gold. The men’s and women’s watches start at 130 Euros and end in the quadruple range, accordingly they offer more or less.

The Chronograph Navigator is a contemporary reinterpretation, it has three totalizers, a date function and a waterproof design. Thus the watch proves to be a real guide for your time planning. Never again use it as an excuse for completely forgetting the time. Available from 250 Euros, the watches are available in metallic blue or black cases and stainless steel mesh bracelets.

Hugo Boss message – We’re all in this together

A message of solidarity, strength and gratitude from BOSS employees – In this video, employees thank everyone who has helped during this difficult time and do their part by producing their own masks. “In these times it is more important than ever to care for each other. We are all in this together.”

Q&A: Hugo Boss

Hugo Boss is one of the brands that have survived almost a complete century. During this time the company, which was founded in Germany, has had to experience a lot.

Information about the foundation, the production, especially during the Second World War you can find here!

Where was Hugo Boss founded?

Hugo Boss was founded in Metzingen, Germany.

When was Hugo Boss founded?

The brand was first established in 1924.

How old is the company Hugo Boss?

Meanwhile the company is 96 years old and soon celebrates 100 years.
The fashion outfitter Hugo Boss had designed uniforms for the National Socialists, even being Adolf Hitler’s tailor, it was rumored.

Where does Boss produce clothes?

Among other things, Hugo Boss also produces its own products in Turkey. The largest own factory is in Izmir.

What is BOSS Green?

BOSS Athleisure playfully brings together fashion, sport and lifestyle. From the designer brand HUGO BOSS, born in 1924, the line is based on the claim to create sporty casual wear for fashion-conscious men and women.

Who owns Boss?

In 2007, Valentino was acquired by financial investor Permira for €3.5 billion, which since then has exerted significant influence on the Hugo Boss company.

Giorgio Armani – Watches, Perfume & Sportswear EA7

Giorgio Armani – A world-famous name behind which stands a man who has revolutionized the fashion world. He has taken elegance and classicism to a new level. Milan, the city of fashion, has become what it is today through his works. Starting with shop window decoration, soon half of Hollywood and numerous actors were dressed in their film sets. In the same way Armani made it into the sports sector and dressed the Italian team for the Olympic Games. In every imaginable field the brand has tried out and set high records. Whether make-up, fragrances, watches or (sports) fashion. Designs by Armani are true classics! In this article you will find out everything from the creation to the different sales areas.

History and facts about Giorgio Armani

Giorgio Armani was born in 1934 in Piacenza, Italy. He began to study medicine, but broke off his studies in the 3rd year of his apprenticeship because he realized that this was not his vocation. Together with his then life partner Sergio Galeotti he developed his career in the fashion industry. First as a window dresser, then as a designer in the Nino Cerrutti fashion house. While Armani designe, Galeotti sold his unique pieces to several department stores, which led to the start of his own business in 1975.

His career began at the age of 40 and after only 5 years he had his first breakthrough. At the beginning of the 1980s he equipped various Hollywood celebrities. In 1982 he was the first fashion designer after Christian Dior to be featured on the cover of Time Magazine and he launched his first perfume.

In addition to elegant clothing, Armani has also created sportswear, flight attendant uniforms for Alitalia, costumes and even food for special occasions. He set the trend in the 70s with bomber jackets, which still have cult status today. He has also ensured that Milan maintains its current status as a fashion city and has created revolting fashion shows with a mini-miI to avoid anorexic trends in the fashion industry.

Despite all his success, Giorgio Armani is a perfectionist who is very reflective and self-critical of his career and his shows. He calls himself a frustrating actor, producer and director of life, because by dressing several actors he discovered his love for film and would have loved to try himself out.

In the following video you can see his attitude towards life in relation to one of the numerous shows in Paris.

  • 1934 born in Piacenza, Italy
  • began to study medicine
  • dropout in the 3rd year of study
  • Then he was a window dresser, later a designer
  • 1975 founded “Armani” with the help of life partner Sergio Galeotti
  • Early 80s: Breakthrough
  • Elegant clothing, sportswear (EA7), flight attendant uniforms and even food he appropriated
  • Revolution: minimum BMI
  • Enhanced reputation of Milan through Armani

Perfume – Si, Aqua di Gio & She

Giorgio Armani’s perfumes are based on a very simple concept: in close collaboration with the most talented noses in the world, fragrances full of elegance and refinement are composed from the most precious ingredients. Some of them are inspired by the elements of nature, or they embody in perfection the perennial theme of seduction such as ‘Homage to the femininity of today’s woman’. The art of Giorgio Armani’s haute parfumerie is particularly evident in the luxurious, unique Armani Privé fragrance collections. They are particularly close to his heart because they best express his couturier’s art.

Si – classic perfumes

The naming of the perfume was very well thought out. Si means “yes” in Italian and it is exactly this open-minded, positive attitude that Armani wants to convey. A very feminine fragrance combination with a floral note of amber and patchouli. This perfume is by no means a fragrance for older ladies, but timeless and intended for the unforgettable appearance in everyday life. A fragrance that stays in your head. You can recognize Armani’s craftsmanship by the stylish and glamorous finish of the bottle, as well as the fragrance itself. Italian flair for a good price.

Here you can find the fragrances sorted by year of release:

  • Si Eau de Parfum (2013)
  • Si Intense (2014)
  • Si Eau de Toilette (2015)
  • Si Intense Limited Edition Night Light (2106)
  • Si Rose Signature (2016)
  • Si Le Parfum (2016)
  • Si Passione (2018)
  • Si Passione Limited Edition (2018)
  • Si Fiori (2019)

“Although Giorgio Armani’s women’s fragrance Si Fiori evolves into a sweet and feminine scent, the heart note is beautifully lightened. But the olfactory combination of patchouli, rose and oakmoss keeps the sweetness in check”.

Aqua di Gio

The perfume “Aqua di Gio” or the version for women “Aqua di Gioia” has been on the market for 25 years. 65% of those interviewed consider the smell to be good, while 30% consider it neutral. It is a fragrance that goes with everything. Whether it’s a rendezvous, an upscale opera visit or open-air concerts. The fragrance marketed by L’Oréal has a naturally delicate scent for the ladies. It should reflect untouched nature and landscapes. The refinement of mint and the interplay of jasmine blossom and cedar wood gives it that irresistible note.

The essence for men should again emphasize freedom of the elements water and wind. To achieve this, citrus fragrances are used in combination with delicate blossoms and spicy aromas such as oakmoss, amber, rosemary or musk. This gives the perfume a maritime masculine character, but it doesn’t sting too much in the nose. Nevertheless, the main components are fruity essences such as mandarin orange and bergamot.

EA7: The elegant sports brand

What is behind EA7? This sports brand has been on the market since 2004. In the beginning it was just an exclusive sports collection, but today it is a big hit! By mixing elegance and sportiness, Armani created a brand suitable for everyday use that stands out for its charm. 

How did it get that name? Giorgio Armani is an incredible fan of football. He really loves the club AC Milan and his close friend and favourite player Andrij Shevchenko wears the number 7, which gave him the inspiration for the name. Marketing has also been strategically invested in the sports world. For the Olympics and Paralymic Games, the complete wardrobe for the Italian team was designed.

Make-Up & Beauty – The Luminous Silk Foundation,

Armani has established itself in every area of fashion. For years they have also been a top brand in make-up and beauty. With their liquid foundation, the Luminous Silk Foundation, they won the InStyle’s Best Beauty Awards for 9 years in a row. In addition to the 40 shades for all skin types, the oil-free foundation provides a fresh and pleasant hold for the whole day. A light foundation with medium coverage for a natural look.

  • Light and comfortable with perfect grip
  • Fresh and perfect shine in the twinkling of an eye
  • 40 shades for all skin types and skin tones

“The Luminous Silk Foundation, the cult foundation from Armani Beauty, gives the skin perfect shine and a radiant complexion for more natural beauty.”

With its micro-fil technology, the foundation promises to combine highly effective pigments with a weightless texture, which is why it is celebrated by many celebrities and renowned make-up artists. Thanks to its low density, the complexion appears seamless and the skin radiant. The texture of the soft charmeuse silk inspired manufacturers to enhance and unify the Luminous Silk Foundation, so that the flawless finish with transparent to medium coverage is long-lasting.

Watches – Smartwatch, Armani Exchange & Ceramica Watch

Since 2004 Armani offers wristwatches for ladies and men. With precise accuracy and robust material the watches are worked on.  The cheapest product for “Armani watches” currently costs about 140 Euros, while the average price is about 235 Euros. Mostly the watches look very classic and elegant, which is why bright colours are not used. Silver and black are the standard colours, but in the meantime the trend colours rose gold and dark blue are becoming more and more common. Armani gives the license for the watches to Fossil and takes care of design, marketing and distribution itself

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Top Videos from Dior – A brand between Haute-Couture & High Fashion Street-Wear

Christin Dior – a brand that stands for French elegance, luxury and design like no other. The fashion house does not only make prêt-à-porter, but also the extremely elaborate haute couture since the beginning of its time. With different designers Dior experienced different epochs and since 1946 has been inspiring the fashion world and especially stars and celebrities, such as Victoria Beckham, supermodels, such as Naomi Campbell, or It girls, such as the Kardashians and Paris Hilton.

History of today’s high-fashion global corporation

In 1946 the then 41-year-old Christian Dior opened his fashion house of the same name in Paris. He learned his unique style from Lucien Lelong and revolutionized the fashion world of the time in just 10 years with his NEW LOOK. The Frenchman quickly enjoyed great success and a few years later launched Miss Dior, the women’s perfume that is still famous today. From the 1950s onwards, Dior began to print his name on his exclusive fashion, accessories and bags and quickly became the outfitter of the Hollywood society. Stores on New York’s 5th Avenue and Paris’ Avenue Montaigne followed and at the same time, with the launch of the first beauty line, the then young Ives Saint Lauren became Christian Dior’s assistant. After Dior’s death, Saint Lauren took over the creative direction of the house, but had to resign after a short time when he was drafted into the military. Over the years, the traditional house still experiences many highs, such as the introduction of new lines, e.g. men’s fashion, but also lows, such as some takeovers and bankruptcies. From 1988 onwards, LVMH slowly took over the company and designers such as Hedi Slimane or John Galliano revolutionized the fashion Dior’s once again. Today, under the creative direction of Maria Grazia Chiuri and Kim Jones and fully owned by LVMH, the company is one of the largest fashion groups in the world. The fashion world and stars love the French label and the designs of the brand are iconic.

Learn more about Dior.

Fashion shows from Dior’s 2000s vibes to Miami

From extravagant creations to enchanting locations – at Dior the fashion shows are diverse and unique. The following three videos show the three most worth seeing fashion shows of the luxury label.

2000 extravagance and the old supermodels at John Galliano

The show is definitely one of the older Dior shows, yet one of the most worth seeing and exciting shows the fashion house has ever presented. Back when John Galliano at Dior entertained the fashion world with his extravagant couture creations and delighted Dior fans every time. With today’s fashion, which tends to be minimalist, this video is a cool reminder of the fashion world of the 2000s.

Magical moments at the spring-summer show

The Dior Spring-Summer Show 2020 was the eye-catcher at the Fashion Week. The location was reminiscent of a dark fairytale forest and the music harmonized perfectly with the whole ambience. Dior enchanted its audience and the fashion world with a unique fashion show.

The Kardashians and J Balvin – Colorful Dior Show in Miami

The Dior Homme Pre-Fall Show of these years was eagerly awaited by many fashion fans. Location of the fashion show was a unique building in the middle of downtown Miami. Numerous celebrities like Kim and Kourtney Kardashian, Orville Peck or J Balvin flocked to Dior and were thrilled by the colorful collection as well as the equally extraordinary location, which was green and decorated from top to bottom with Dior lettering.

Secret and exciting: Campaigns with a story

The luxury brand’s campaigns are considered to be the most clicked and seen in the world and there is a specific reason for this: the campaigns are absolutely unique, often have a message and trigger emotions in the viewers. Three of Dior’s top campaigns can be seen here.

Drama and Action with Natalie Portman for MISS DIOR

The campaign for Dior’s new women’s fragrance “MISS DIOR” is a short but equally dramatic mini-film in which the American actress Natalie Portman plays a young woman who is in a love crisis with her boyfriend – Sia’s mega hit Chandelier is running in the background. The clip is emotional and exciting at the same time and has received over 100 million views on YouTube.

Charlize Theron enchants as Greek Goddess

This campaign for Dior’s perfume J’adore is like something out of a James Bond movie. Charlize Theron in the leading role looks like a Greek goddess and regulates herself in a golden thermal bath. In the background Kanye West’s hit Flashing Lights is playing. The campaign is one of the most seen and not least best advertising campaigns ever.

Women Empowerment and strong Dior women

The video of the campaign for Dior’s Ready-To-Wear Autumn/Winter 2017/2018 collection features a group of young women with strong styles and personalities. All of the women are individual in their own way and together radiate a wonderful and powerful image of the typical Dior woman. The idea and and implementation harmonized in a fascinating campaign of the French luxury house.

A-List celebrities fill the front rows

The French luxury label stands for luxury and design. Stars and influencers love Dior as much as fashion fans all over the world. The brand’s fashion shows always feature a host of celebrities, such as the Kardashians, Rihanna, Cara Delevigne or J Balvin, who don’t want to miss the spectacle.

Bella Hadid and the Kardashians – star-studded crowd in Miami

Whether Kim Kardashian, Bella Hadid, Winni Harlow or Kate Moss – the stars come in droves when Kim Jones shows his latest creations for Dior. This year’s show, which featured the already highly coveted collab between Dior and Nike Air Jordan, also attracted crowds of stars and influencers and caused a huge stir at the fashion show. The fashion blogger Loïc Prigent was also there again and presents exclusive insights of the spectacle in his video.

Supermodel Romee Strijd takes fans to Dior

The Victoria Secret Angel Romee Strijd is not only an international supermodel, but also a successful youtuber with over 1 million subscribers. The 24-year-old Dutch woman is part of the Dior family and can be seen in many campaigns and on the catwalks of the luxury brand. In many vlogs Romee takes her fans on an exciting life as a top model – in the following video the model also has her camera with her and shows her trip to Paris, where she is part of the Dior fashion show.

Haute-Couture “Dream in White” with Chiara Ferragni

She is considered the most successful influencer in the world – Chiara Ferragni. The Italian is known worldwide and is herself an entrepreneur with her own fashion brand. The 32-year-old is also a huge fan of Dior and naturally chose the French luxury label for her wedding dress. Vogue accompanied Chiara Ferragni exclusively during the fitting for the wedding dress.

Exceptional but successful collaborations

Hardly any other high fashion brand dares such extraordinary collaborations as Dior and has such a great success. From Japanese illustrations, to German suitcases, to basketball sneakers, the French one already had a lot going for it and created mega cool designs.

Sorayama’s prints and designs become luxury fashion

Hajime Sorayama is a Japanese illustrator and world famous for his robot drawings and paintings. In cooperation with the fashion house Dior, the 73-year-old created an exciting men’s collection that caused a huge hype and sold out in no time. The collection can be seen in the following video of the Dior Homme Pre-Fall 2019 show in Tokyo.

Aluminium cases and luxury fashion – an extraordinary collaboration

German suitcase company and French haute couture house?! Doesn’t really fit together that well, but the luxury suitcase manufacturer Rimowa and the fashion house Dior proved the opposite. Kim Jones, the chief designer of Dior is a huge fan of aluminium suitcases and combined them with high fashion. Out came shoulder bags and suitcases in cool designs, which Dior showed at their Men’s Summer 2020. The exciting collaboration was a great success.

Great hype about Collab with classic Air Jordan 1

There was a lot to see at the Dior fashion show in Miami this year … but one was awaited with particular excitement – the Dior X Air Jordan Sneakers. The model is a quasi classic Air Jordan, by the way one of the most sold sneakers in the world, with accents of the French noble brand Dior. The model is not yet for sale, but despite a price of about 1,800 Euros, it is eagerly awaited and will probably be sold out within a short time.

Raf Simmons, Kim Jones: Work of the designers

Designers like Kim Jones or Raf Simmons are the people behind the creative ideas in the Dior collections. Both did, or rather did a mega job for Dior. In three exciting videos, they give an insight into their work and life.

Star casserole at Kim Jones revolutionary fashion show

Loïc Prigent inspires thousands of fashion fans with his fashion blogs in interview format on his Youtube channel. At the Dior Show in Paris 2018, the Frenchman was there again and let the audience participate when stars like Robbert Pattinson, Victoria Beckham, Rita Ora or supermodels like Kate Moss and Bella Hadid are guests at Kim Jones’ breathtaking show. The blogger gets some of the celebrities present in front of the camera and gets short but interesting interviews with them.

Dior designer Kim Jones and supermodel Naomi Campbell

For some years now, the Briton Kim Jones has been revolutionising the Dior label with his designs and reaching a new, young target group in particular for the French luxury house. Kim Jones turned the clothes into wearable couture for many people, which can also be seen on the streets off the catwalk. Supermodel Naomi Campbell, who is a long-time friend of the designer, interviews him on behalf of British Vogue and manages to give the viewer a super interesting insight into the work and life of Kim Jones.

Dior icon Raf Simons in interview

From 2012 to 2015, the Belgian designer Raf Simons was the chief designer for Dior’s women’s prêt-à-porter and women’s haute couture and managed to achieve a sales growth of up to 60%. The designer talks about his beginnings and his exciting time at Dior in a worthwhile interview for Business of Fashion.

The most frequently asked questions and answers about Dior

With such a unique and popular brand, it is clear that some questions arise. You can find the three most popular questions and answers here:

When was Dior founded?

The Dior brand was created on 16 December 1946 in the Avenue Montaigne in Paris.

Who is the designer of Dior?

The chief designer of the ladies’ fashion is the Italian Maria Grazia Chiuri. The chief designer of men’s fashion is the Briton Kim Jones.

Dior is fully owned by the French luxury group LVMH.

You can find more about Dior here:

Top Videos of Louis Vuitton – Craftsmanship, Innovation and Luxury

Louis Vuitton – A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

Louis Vuitton – History and development of the High-Fashion Empire

The unique story begins in 1837, after the young Louis Vuitton set off for Paris to begin his apprenticeship as a suitcase maker with “Monsieur Maréchal”. After a few years of experience, he opened his own workshop in 1854, thus laying the foundations for a later empire. Vuitton soon had great success and opened another workshop – the French jet set loved suitcases. In order to offer them better protection, over the years he and his son developed the Tumbler lock, which is still used today. He created the legendary pattern “Damier” by Louis Vuitton based on the design of his kitchen tiles – this too still adorns numerous bags and suitcases today. After Tot Vuitton’s death, his son took over the company and designed the “Noé” and other well-known bags.  Until the 1980s, Louis Vuitton experienced some ups and downs, with frequent takeovers or bad business figures. In 1987 the French spirits manufacturer Moët Hennesy bought the company and with the introduction of new bags, as well as the first fashion line including shoes, and accessories such as scarves, shawls or belts, made it into today’s global corporation LVMH.

Especially with the creative direction of Marc Jacobs, Louis Vuitton experienced a real boom at the beginning of the 2000s – he created the It-Bags, which became famous through stars like Paris Hilton or Kim Kardashian. The French company became one of the leading luxury goods groups in the world. When buying a product, customers today not only buy the highest quality craftsmanship and design, but also a piece of history. Stars and celebrities, such as the Kardashians or Emma Stone and supermodels like Miranda Kerr or Alessandra Ambrosio are regularly seen with Louis Vuitton designs.

Read more about Louis Vuitton.

Fashion shows between Japan, Paris and Alice in Wonderland

At Louis Vuitton, creativity and uniqueness play one of the main roles …whether in designs, collaborations or fashion shows. Especially the latter often not only enchants the audience of the shows, but also many fans of the brand, who watch the fashion shows on YouTube. Here you can see the three most popular and extraordinary shows of the luxury brand.

Exotic scenery and insane show at French luxury brand

This unique show by the French fashion house for their Cruise 2018 collection took place in the middle of the exotic and breathtaking Miho Museum in Kyoto, Japan. In front of a breathtaking backdrop the models presented the collection and caused a mega sensation with the audience. Together with the music the show created a truly magical feeling and let the audience from home take part in this special fashion show.

Kim Kardashian at the rainbow show by Virgil Abloh

The first show of the new Men’s chief designer Virgil Abloh in Paris caused quite a stir and not only thrilled the audience, but also the fashion world and fans on YouTube. Louis Vuitton built a catwalk in rainbow colours in an exclusive setting in the middle of a castle park in Paris. In addition, specially arranged people in the audience, dressed to match the colours of the rainbow in their section, made the catwalk shine. In the audience sat celebrities like Kim Kardashian, her husband Kayne West or Kylie Jenner with ex-boyfriend Tyga. The collection itself, as well as the extravagant show made this one of the most exciting fashion shows in the history of the French luxury label.

Alice in Wonderland at Virgil Abloh’s Fall/Winter 2020

The Autumn/Winter 2020 fashion show under Virgil Abloh’s creative direction was once again a complete success and a mega eye-catcher. This time the audience found itself in a kind of “Alice in Wonderland” location with huge scissors, keys or trees in the middle of a turquoise cloudscape. The collection was just as creative, with suits in the same sky look or futuristic bag designs. Here too Virgil Abloh proved his enormous talent and his incredible creativity, which Louis Vuitton lifted into a whole new fashion dimension in the last 2 years.

Campaigns – Feeling of freedom and weightlessness at LV

Campaigns should trigger an emotion in potential customers. Especially at Louis Vuitton you can often feel the feeling of elegance, freedom and luxury. With especially beautiful and captivating campaign videos, the French fashion house manages to impress you again and again, as with the following three campaigns.

Lightness at Emma Stone in dreamlike settings

The campaign for Les Parfums in cooperation is considered one of the most successful and most viewed campaigns of the French luxury group. On YouTube alone, the video has reached more than 15 million views to date. The American actress, who won an Oscar for her film LaLa-Land, can be seen cruising here at various moments, whether on the beach, on a stage or in a convertible by the sea, and embodies lightness and freedom with the scent of Louis Vuitton – Beyonce’s Song XO runs in the background. Definitely one of the most beautiful and successful campaigns ever.

Freedom by travelling with LV-Bags

For this campaign, Louis Vuitton created a kind of short film, reflecting in a special way the spirit and origin of the company, namely travel. The model embodies a feeling of freedom and elegance in the middle of the desert, driving an old convertible. Dressed with Louis Vuitton, the bags with their classic LV patterns are the perfect travel companion.

Colored LV case – make you fly

An interesting campaign was created for the new suitcase collection of the French traditional house, in which the models float through the air together with the suitcases. The suitcases are colourful and mega light and embody the new generation of the brand – above all colourful! One of the coolest and most creative campaigns Louis Vuitton has ever produced.

Mega hype through collaborations with art and streetwear

Louis Vuitton is probably the brand that created and still creates the greatest demand in its collaborations with various brands or artists. Some of these collaborations are still considered “iconic” by fans and have often become real capital investments. The three videos below show the prime examples of the brand.

Contemporary artists created unique collection for LV

The French luxury company quickly recognized the hype behind collaborations with other designers or artists. For their Artycapucines Collection, however, Louis Vuitton worked with not one but six contemporary artists and designed a collection of bags that is still unique today. The artists include Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood. All of these artists have their own unique way of interpreting art and are successful worldwide. Their designs for Louis Vuitton reflected this in an individual way and generated enormous demand from customers.

Jefree Stars Louis Vuitton X Supreme Collection

No brand collaboration in the world has caused as much hype as the one between the French luxury label Louis Vuitton and the American skater label Supreme. As contrary as the two brands are, they harmonized perfectly in their collaboration and triggered record sums in reseller platforms. This can be seen, for example, in a video by the American beauty influencer Jeffree Star. As one of the most successful youtuber and make-up entrepreneurs in his industry, the American simply treated himself to the complete collection and presented it in a haul on YouTube. Definitely a good investment, because a hoodie, like Jeffree Star’s friend wears it, often made 10.000 Euro and more at reselling platforms like StockX.

“Art meets Fashion” – iconic collection by Jeff Koons

Jeff Koons is considered one of the most successful and exciting artists of modern art. His sculptures and works of art fetch millions of dollars at major auction houses. In cooperation with Louis Vuitton, the American created a collection consisting of handbags and accessories. With his extraordinary designs, Koons met 100% the taste of Louis Vuitton fans worldwide. His Pieces are a real classic, almost iconic, and still show a steadily growing value today.

Influencer as new “supermodels” and brand ambassadors of high fashion

In times of social media, influencers have enormous power and influence, especially on young people. When stars like Kylie Jenner with over 100 million Instagram Followers link a brand in their posts, this usually means huge sales increases for a company. Consequently, companies are interested in working with influencers and using their influence for PR purposes. Louis Vuitton has also been following this trend for several years and has worked with actors such as Cody Fern and the Youtubers Emma Chamberlain and the Dolan Twins.

“No Gender Rules” with the actor Cody Fern

The actor Cody Fern, not only known from the series American Horror Story and American Crime Story, but also for his fight and commitment to fight against gender roles or “Gender Rules”. The Australian likes to wear make-up and presents himself in public or on magazine covers. Even when it comes to clothing, there is no such thing as “men’s or women’s clothing” – he wears what he likes and what he feels like wearing. Louis Vuitton also obviously shares his strong and tolerant opinion and regularly invites the 31-year-old to fashion shows. In addition, they recently produced a video with Cody Fern in which the actor is fitting for the next show and wonderfully demonstrates how men can also wear “women’s clothing” optimally.

Influencerin Emma Chamberlain as a guest of Louis Vuitton

Emma Chamberlain is one of the biggest and most successful youtube and influencer and inspires millions of viewers with her videos. No wonder that brands like Louis Vuitton are also courting her and want to work with her. Among other things, the American is a welcome guest at the brand’s fashion shows and is naturally equipped with luxury fashion from top to bottom. Of course, the 18-year-old was again present at this year’s Cruise Show and shot a kind of Vlog together with Louis Vuitton, who accompanied her from the preparation to the actual fashion show. Not only entertainment, but in any case a good advertisement for the luxury company.

Comedy-Youtuber Dolan Twins at first Louis Vuitton Show

The Dolan Twins, consisting of the American twins Ethan Grant and Grayson Bailey, are two youtubers and influencers that have almost 11 million followers on YouTube alone. Especially their comedy videos have brought them huge success in the last few years. Louis Vuitton also seems to be a fan of the two and negotiated a contract with them in which the Youtubers are part of campaigns, Youtube videos or fashion shows. For the Spring/Summer Show 2020, the French luxury house shot an exclusive VLOG, which shows the twins before their first big Louis Vuitton show and lets them experience first hand how they become part of the fashion world.

BTS at Virgil Abloh and prominent fans of his collections

The designer and founder of OFF-WHITE Virgil Abloh is currently the most popular designer in the fashion world and has been the chief designer for Louis Vuitton’s men’s collection for the last 2 years. With his extraordinary designs and his down-to-earth manner the 39-year-old has become a real darling among the celebrities. His good friend Naomi Campbell gets a glimpse behind his life and his collections for an interview with the British Vouge and also the fashion blogger Loïc Prigent gets the American at his famous fashion vlogs, among other stars, like Emma Chamberlain in front of the camera.
Here is an interview between the probably hottest designer of our time, Virgil Abloh, the Mens chief designer of Louis Vuitton and the British fashion icon Naomi Campbell for the YouTube channel of Vogue UK. It’s easy to see that they have been friends for years and it’s just fun to listen when Abloh talks about the different steps of his career and his collections for Louis Vuitton.

Hands-on and rare insights through Loïc Prigent

On his Youtube channel, Frenchman Loïc Prigent shoots exclusive “behind-the-scenes” videos with the most popular designers and collections, taking fashion fans on a unique journey to gain a unique insight into the fashion world. The video consists of short interviews with the celebrity guests as well as first previews of the collection. Also at the Louis Vuitton Fall-Winter 2019 fashion show Prigent was present with the camera and caught stars like Emma Chamberlain, Jaden and Willow Smith or Emma Stone.

Fashion-Vlog Spring/Summer 2020 – with Emma Chamberlain and Cody Fern

Once again an exciting video of the French fashion blogger Loïc Prigent at this year’s spring/summer fashion show in Paris. Besides the first-class show itself, many prominent guests such as Emma Chamberlain, Cody Fern, Laura Harrier or Elane Zhong were present and made the event a real spectacle. All of the guests present, without exception, were enthusiastic about the show and especially the collection and reported in short interview sections which of the hip pieces they definitely wanted to have.

The most interesting questions & Answers about Louis Vuitton

With such a great and long story, it is clear that many questions arise. Here you will find the most frequently asked questions and answers about the label Louis Vuitton.

Where does Louis Vuitton come from?

Louis Vuitton is from Paris, France.

How much does a Louis Vuitton bag cost?

A small Louis Vuitton bag starts at a price of about 380 euros. The prices vary of course in terms of material or limitation and can sometimes be over 5.500 Euro.

What material do Louis Vuitton bags have?

Many Louis Vuitton bags, especially those with the famous Monogram Canvas are not made of leather but of a vinyl-impregnated cotton fabric. This material is much more resistant to dirt or abrasion than leather.

More about Louis Vuitton you can find here:

Moncler – French luxury between Will Smith & Milly Bobby Brown

Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Moncler – History of foundation, company and legacy

Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

Fashion show – from dreamlike locations to exciting performances

Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

Moncler’s most spectacular fall/winter fashion show

Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

Autumnal mood at Paris Fashion Week

In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

“Back to the roots” at Moncler’s Spring/Summer 17

With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

Moncler – unique and sensational campaigns

Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

Moncler Ski – Campaign in the desert

In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

Collaborations – hype between luxury and streetwear

Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

7 Moncler Fragment Hiroshi Fujiwara

Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

8 Moncler Palm Angels

The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

Collaborations with Star Designer – Moncler Pierpaolo Piccioli

Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

Mode Influencer – between social media and French luxury

In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

Lucky Blue Smith – Supermodels give an insight: BTS

Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

Will Smith – YouTube insights from Moncler

Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

Interviews – up close and personal with the designers

Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

Thom Brownes “Star-Wars” Fashionshow

The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

Moncler X Palm Angeles Boys Interview

In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

The most interesting questions & answers about Moncler

Where does the Moncler company come from?

Moncler comes from the French town of Monestier-de-Clermont.

When was Moncler founded?

Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

In which country does Moncler produce?

Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

Louis Vuitton – pure luxury! Bags, scarves & belts from Paris

Since 1854 Louis Vuitton has played an important role in the fashion world. His designs in the context of culture enrich the fashion universe with unique designs that have become indispensable. With the perfect blend of style and quality, innovation is combined. Even today, after many years, the creative impulse of the designer lives on.

From suitcase to chain – the best designs for women & men

The initial suitcase company has long since ceased to play in just one rail. In the last 166 years the company has developed further and this very clearly. Collections cover every detail and this starts with hats, earrings and necklaces and ends with shoes, coats and dresses. The pieces vary from classics to seasonal hypes, but people always talk about Louis Vuitton.

Bags & suitcases – the ‘Art of Travel’

One thing has always been clear for the label’s founder, he has defined the art of travel by appreciating and revolutionizing the luggage. Not only quality, but also design and innovation moved him and this has borne fruit, even today. The quality of the designer’s bags and luggage is outstanding and countless satisfied customers prove it. From small everyday bags to the initial travel bags, Louis Vuitton equips you completely. The bags are handmade in countries like France, Spain or the USA. There is no limit to the variety of bags, so whether you choose a large shopper bag or a small, simple mini bag, you will always make a statement!

Louis Vuitton Bag – a real capital investment

It is seldom worth buying an expensive designer part and hoping for an increasing value. The Louis Vuitton brand is therefore one of the few where the value of the bags is increasing and the purchase is an investment with a future. If you are more interested in capital investments, such as watches, diamonds and cars, you should here not miss anything anymore!

Boots or sneakers? – Ladies & Men’s shoes from Louis Vuitton

Whether modern sneaker or classic leather shoe. Whether for ladies or for men, Louis Vuitton’s range of shoes is impressive. There is something for every taste. Prices start at around 800 euros and therefore not everyone can afford such luxury on their feet. Despite the high prices, LV shoes are among the hippest of the time. Especially the exclusivity increases the value of the shoe. The beautiful models can have classic and already known shapes, but the brand can also convince with new styles and own designs. Like the Archlight Sneaker, which made a big wave in 2019 and caused a real hype on social platforms. Its extraordinary shape stretches the foot and the interplay of the color arrangement makes the design super unique.

LV Belt – luxury of the extra class

One thing is clear, whoever wears a belt from Louis Vuitton wants to be seen. Black or white. Coloured or brown. Big or small. Simple is not a single belt of the high fashion brand. Decorated with an eye-catching logo and often with glitter stones or golden accents. But the belt is very popular, which is proven by the countless people who wear the beautiful accessories of the brand.

TOP questions about the label Louis Vuitton

Not only the latest collections and handbags are interesting for the LV fans, also questions about the origin and materials are very important for the buyers. Here you can read the most frequently asked questions about the label and find the right answers.

What does a Louis Vuitton cost?

The prices of Louis Vuitton clothing vary widely and it depends on each individual design that you like best. For LV bags, prices start at 750 Euros and can go up to 2000 Euros. If you want a Custum-Made bag, you can expect higher costs.

Where was Louis Vuitton born?

The designer Louis Vuitton was born in France in the Département Jura. He founded his company in Paris.

How long has Louis Vuitton existed

Louis Vuitton began to build the company at the age of 33, in 1854, which means that the label has been around for over 166 years. The first shop in France was opened in 1885.

How did Louis Vuitton come into being?

Initially, Mr. Louis Vuitton only manufactured suitcases and revolutionized the travel market. Later, the product range expanded to include bags, clothing, shoes and accessories. His son George Vuitton was the inventor of the famous Louis Vuitton logo. After the brand’s growing popularity, the suitcase manufacturer opened ever larger stores, including one on Oxford Street in London.

Who is the Founder of Louis Vuitton?

The label was founded by Louis Vuitton in France in 1854. Vuitton was a French craftsman, entrepreneur and trained suitcase maker.

Designer company Louis Vuitton – the history

There is much more to learn about the company than just the questions mentioned above, so if you want to enter the fashion universe of designer Louis Vuitton, you can find out all about the founding and development of the company and awards the label has already won.

Revolution through suitcases – the beginning

At the age of 16, Louis Vuitton made an important decision that would change his life and that of his son forever. Even before his apprenticeship in Paris, craftsmanship and suitcase making were in his blood. In Paris he started an apprenticeship in the house of Monsieur Maréchal. At that time, suitcases were only used for the purpose of transporting his own objects from A to B as protected as possible. Design did not play a major role. Soon the craft was successful and Vuitton had to employ more than 100 people by 1900. 14 years later there were already 225 employees.

George Vuitton – invention of the pattern & lock

George Vuitton is the son of the craftsman Louis Vuitton. He took over his father’s studio, because it was now an integral part of the family and was simply continued to be used.  Like his father, he was always careful to protect the contents of his customers’ suitcases. So he developed the suitcase lock, which he also had patented after the finished development. With this idea he turned the suitcases into real treasure chests. But it was not to end there. George was the inventor of the well known LV pattern, which even today should not be foreign to anyone. Stylistically, the brown pattern was based on Art Nouveau and it should protect the suitcases against forgery. Thanks to George the label expanded all over the world and became very present in cities like New York.

Atelier and workshop today – museum, designer & custom-made products

The studio in which the first cases and collections were created is still preserved today. The family home is now a private museum. In the workshops in France, 170 employees still work on designs and the production of leather goods, as well as special designs or similar.

Aesthetic collections – the best fashion shows

In addition to the classics that the company offers, Louis Vuitton should not be missing at any Fashion Week. Whoever becomes part of the fashion shows becomes part of something great. Spectacular backdrops and beautiful dresses are presented and all the energy sprays with creativity.

Paris Runway – a spectacle between light and fashion

With this runway setting, as with every show, countless fashion lovers were amazed. The interplay of light, darkness, a central location in Paris and the presented collection has an almost magical effect. The aesthetics are touching and for every fan of fashion it is a dream to be there and see it live. Surrounded by water and glass, the catwalk was a real aesthetic experience. The collection included outfits from brightly coloured to black and white. Whether Boots or High Heels, everything was there. Signed with music by Woodkid, the show could be seen and heard literally.

Colored pictures on gigantic canvas & noble designs

An absolute moment to marvel at. This fashion show couldn’t have brought the summer vibe across any better. The large hall and the gigantic screen transformed the whole show into a breathtaking experience for all guests and viewers of the live stream. The atmosphere created by the colour accents in the video in the background reminds of a warm June evening as the sun goes down and couldn’t have been more appropriate for the collection created for it. The designs of this collection were full of colour and seemed very lively. The summer feeling was 100% available in this collection.

All chief designers at a glance

Over the past years, there have been many designers for Louis Vuitton. But only the best managed to become the label’s chief designers. Here you will find a list of the chief designers of Louis Vuitton for the last 20 years

  • Marc Jacobs – 1997-2013
  • Paul Helbers – 2005-2011
  • Kim Jones – 2011
  • Nicolas Ghesquière – 2014
  • Virgil Abloh – 2018

More from Louis Vuitton – Online Store and Articles

Did this article make you curious? Here you find the link to get more information about the luxury label and the direct link to the online store of the brand.

Burberry – timeless & modern trenchcoats & scarves for ladies and gentlemen

Burberry – A brand that is difficult to pass by. Whether you are a fashion fan or not, the brand has been around for over 150 years and is well established. Whether scarf or coat, the classics of the British brand are very popular and that for women and men. A long history has shaped the company and Burberry has been all the more successful in recent years. Its commitment to young artists is also evident, with the Burberry Foundation, which was established in 2008, supporting schools and other creative associations.

The birth of the label – history, founders & beginnings

When the fashion company was founded in 1856, the designer Thomas Burberry exclusively created coats and outdoor clothing for men. Thomas was a so-called gentleman’s outfitter who opened his first shop in London, England. The first shop opened in 1891 and has had a strong influence on the fashion industry ever since. Whether movie stars like Audrey Hepburn in the outstanding movie ‘Breakfast at Tiffany’s’ in the early 60’s, or celebrities like Kim Kardashian West and Victoria Beckham today.

Thomas Burberry & Descendants – style finding of the label

Whether it’s the familiar check pattern or the cream trench coat, Burberry has created many recognizable features over the last 150 years and over many different generations of designers.
With the aim of saving people from British weather, Thomas Burberry created the Burberry label at the age of just 21. He opened his first store. His revolutionary idea of using a rainproof but breathing fabric enabled him to create weatherproof clothing stylishly accessible to everyone. He was one of the first fashion designers to use Garbadine fabric for his jackets and coats. Until then, the fabric was still very uncomfortable and difficult to wear. The first patent was registered in 1888 on Garbadine, which was just 3 years before the shop was founded. In 1912 the time had come and Thomas Burberry patented the Tielock-Coat, which is the predecessor of the famous trench coat and can be closed with a simple lacing belt.

Military clothing in World War I – the trench coat

During the First World War the famous Burberry Trench Coat was invented. Initially it was only used for military purposes, because you could carry smaller bombs or pipes in the big pockets and use the belt as a belt for weapons.
Thomas Burberry left a great legacy during his lifetime, with which he still inspires countless people today. The timeless designs have become true classics and today it is impossible to imagine life without them.

Burberry Foundation – Promotion of young talents

Since 2008, Burberry has been actively promoting young talent and successfully so. Whether singer, actor or painter, Burberry values people’s creativity and wants to support it in the best possible way.

Support for young artists & Talents – Burberry Foundation

Since its inception in 2008, the Burberry Foundation has been committed to supporting young artists. The central focus is actually everything that has to do with dance, film, theatre and art. The company’s motto is very clear: creativity should be fed, and fed as best it can. The foundation also cooperates with selected schools in England to promote the academic and personal development of the students and to ensure that they have a good start in their own lives and in their future career choices. The organisation has already donated over 2.8 million British pounds and there is no end in sight.

LGBTQ Community – Burberry’s contribution

Support for marginalised groups is also encouraged, in the most creative way. With a stunning collection consisting exclusively of rainbow or rainbow-coloured garments. Dedicated to all gays, lesbians, bisexuals, transgenders and all others who are part of the LGBTQ community. The rainbow collection was presented at a gigantic fashion show in a sea of color and will probably be remembered for a long time.

Burberry’s Awards

  • ‘Best Fashion Designer’ for Christopher Bailey, Bambi 2007
  • ‘British Designer of the Year’ for Christopher Bailey, 2005
  • ‘International Award of Council of Fashion Designer of America’ for Christopher Bailey, 2010

Fashion highlights – Cult trench coat & Scarf for ladies & Men

If you think of Burberry, you probably have the image of a cultivated woman in the streets of London, in a trench coat. Or a chic, older lady visiting a cafe with her dog and wearing a scarf with the famous beige-black-red-white check pattern. Everybody can imagine something under the fire and this thanks to the statement clothes that have been established over the years.

Timeless trench coat – from Audrey Hepburn to Kim Kardashian

Although the nude-coloured coat initially only had a practical and less a fashionable aspect, it quickly established itself as a real fashion statement. After the war, men, but also women, took great pleasure in the waterproof coats and began to wear them as a fashion statement. Famous actors liked to wear them on film sets to stay warm and dry between scenes and shoots. Today the coat is loved and honored by the hippest models, fashion bloggers and critics. A campaign with Kate Moss and Cara Delevigne, 2 of the biggest names on the market, made even the last ones realize how much style wearing a trench coat brings.

The coat is worn open or closed. It is usually in a light cream tone, but is also available in many other colour variations and looks beautiful and classic in every tone. It reaches up to the knees and is closed at the waist with a fabric belt and a metal buckle. 8 parallel buttons on the front serve as a fashionable accessory and the inside is decorated in the typical check pattern of the brand Burberry.

Fashionable scarves & scarves for women and men

The breakthrough of the famous Burberry pattern, which is also patented as such, was achieved by the company in 1920 and for the first 40 years it was only sewn into the famous trenchcoats and coats. It was not until 1967 that the classic Burberry scarf was designed, and this by a funny coincidence. The manager of the Parisian Burberry shops held an exhibition in which he presented the coats upside down and showed the check pattern. People wanted more of the pattern and so one thing led to another. The beginning of a new era for the brand had begun and the production of cashmere scarves could begin.

Today the scarf is considered a noble status symbol. Whoever thinks of himself buys a Burberry scarf. The style is recognized every time and that is exactly why it is a real statement piece in the wardrobe.

Runway Highlights – Kendall Jenner, Gigi Hadid & Irina Shayk

The fashion shows of the brand are anything but outdated. From technical features such as lighting effects, to the entire scenery of the fashion show, to the collection. Who wouldn’t want to be part of it? According to the same motto, the hottest supermodels run for the famous designer and with a lot of pride. A highlight for every fashion week, definitely!

Did you know?

Burberry was the first brand to present its fashion shows on social media as a live stream to the outside world.

Magic Halls – Fashion show in London at Fashion Week

A huge hall, a magical atmosphere and mystical music. That’s about how you can imagine one of Burberry’s hottest shows. In this video you can see the complete fashion show live from London, which not only convinces with a breathtaking ambience, but also left a magical feeling with every spectator. The collection includes a wide variety of women’s and men’s clothing, from shoes and trousers to accessories. The colours are in the classic soft beige tones, with black as well as white accents and of course the classic Burberry pattern.

Timeless Elegant – light colours and expressive details

Timeless elegance – the fashion show was designed in this style and with success. The fashion speaks for itself and describes a strong, successful woman who likes to dress well. Beautiful classics such as the Burberry trench coat were combined with new details such as metals or leather. Pleasant colors, which in composition create a wonderful overall picture and are variable for everyone who is interested in different parts.

Top 3 questions about Burberry

It’s no secret that Burberry hosts unique runway shows and is one of the top companies in modern times, here are the top 3 most frequently asked questions about the brand and its apparel.

Where does the Burberry brand come from?

The Burberry brand comes from England. The first shop was opened by the founder Thomas Burberry in London in 1891.

Where is Burberry made?

Burberry London is produced in Thailand and Turkey. The production sites have not been in England since the 1990s, as a large wave of fake items had made it onto the market that were produced in these countries. So Burberry bought up the factories and prevented further export of the fake goods.

When was Burberry founded?

1856 was the year in which the Burberry company was founded by the British textile merchant in England.

More of Burberry – Stores & Online Shop

If this article has aroused in you the desire for a real classic, you will find all products from classics to current collections.

Yves Saint Laurent – Bags, luxury boutiques and perfumes as a revolution

Yves Saint Laurent – bag, belt, shoes or beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at ease in matters of fashion and style. YSL, like other Parisian fashion houses, for example Hermès, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman. Everything about the grandiose designer, his legacy and the timeless IT pieces you will learn in this article.

Yves Saint Laurent – Luxury designer and revolutionary

The Parisian designer has created a unique monument with his fashion brand, which gave women in the early days of the company a lot of power and self-confidence. Even today many of the designs are still firmly established classics in the fashion world and are worn by influential people.

The story – Christian Dior’s assistant at 18 years old

Even today, the brand and its founder stand for the modern, beautiful woman who lives her life as a self-confident and strong person. He started presenting his fashion at the age of 18, at that time as assistant to Christian Dior. Constantly he uses black fabrics and this proved to be not very popular in the early 1960s. 5 years later the fashion scene started to like this trend and he got a lot of attention from the international fashion press.

Saint Laurent’s legacy – the luxury fashion empire

Designer Yves Saint Laurent has created an empire for a luxurious lifestyle, but his legacy is much more than just another boutique in an expensive shopping street. Saint Laurent is a true creative genius and has revolutionized the fashion industry. Then as now, his garments are true classics and the designer is also a highly respected artist, about whom there are many documentaries, reports and even an entire movie.

Yves Saint Laurent the film – the road to success

After the designer’s death, he left behind not only a true empire, but also a large number of films and documentaries. Young designers are inspired and guided by the Frenchman and for many the message that Saint Laurent’s fashion still conveys today is a true statement expressing many emotions. In 2014 an autobiographical film about the history of the designer was released. In 101 minutes, director Jalil Lespert looks back on 20 years in the life of the influential designer. His beginnings as the assistant of Christian Dior and his lifelong friendship with Pierre Bergé, who was a renowned French entrepreneur, are taken up. For fashion and art enthusiasts the film is an absolute must-watch!

Founding time until today – Fashion weeks, exhibitions & films

Everyone has probably heard the name Yves Saint Laurent. That the brand is firmly anchored in the fashion universe is no secret either. The unmistakable style inspires people today as it did at the time of its founding and is highly relevant to fashion weeks and fashion fanatics at any time and any place.

The beginning of the importance of the Yves Saint Laurent brand

His frequent criticisms and controversies did not make it easy for Saint Laurent at the beginning of his career. His thinking was already very modern, emancipated and advanced in the 60s, which often met with negative reactions. But when he made his breakthrough, the young designer’s career went uphill. Saint Laurent was the first fashion designer to receive a solo exhibition at the Metropolitan Museum of Art in New York in 1983. His talent to change and revolutionize the fashion world finally brought him the cult status that still continues today, even after his death.

The importance of Saint Laurent in the modern fashion industry

Since the establishment of the brand in the high fashion world, there has been no turning back. The hottest models in the world run for Yves Saint Laurent and the Front Row is filled with the most famous fashion lovers. Popular people with influence wear the brand with pride and it is a status symbol every time. For many a dream to own a part of the brand.

Fashion & Revolution – Le Smoking, Black Opium Perfume & the Lou Lou Bag

Whether the Lou Lou Bag, the Black Opium Eau de Parfum, or the modern pumps with logo heel? Whether timeless statement designs or current trends, the mix of both is why women have felt in good hands since the beginning of the YSL brand. Here you can see all the classics and all the new trends Yves Saint Laurent offers.

Le Tuxedo – first tuxedo for the modern woman

In addition to all the unique and creative collections that Saint Laurent has presented over the years, the suit for women is probably the most revolutionary approach he has published to date. The Parisian designer Coco Chanel already started with the emancipation of women through a fashion statement, but Laurent gave it a new wave of power with the invention of the tuxedo. A true symbol of the emancipation of women in the 60s.

The Trend Bag – Lou Lou Bag, a cult for over 50 years

Like many other designers, Yves Saint Laurent launched his very own bag model, which quickly gained popularity. Still today the classic Lou Lou Bag is included in various collections. In Italy the bags are made of high quality calfskin. What is the first thing that catches your eye? The Yves Saint Laurent logo. You can wear it over your shoulder, or double as a short strap, so it’s also a practical handbag for various occasions. The sizes of the Lou Lou vary, which is why it really goes with everything.

YSL lipsticks – rich in colour & moisture

If you would like to invest a little more in a lipstick, you should keep the Rouge Volupté Shine collection from YSL Kosmetik in mind. They give an even colour application and a long hold. They care for the lips and provide a lot of moisture throughout the day. If that is not enough, you should take a look at the ingredients, because you can see that YSL uses only the best. The company also refrains from animal testing and lets you buy cosmetics in any form with a clear conscience.

The hottest colours of the Rouge Volupté Shine collection by YSL:

  • 44 – Nude Lavilliere
  • 47 – Beige blouse
  • Tuxedo Plum 48

Feminine, mysterious & sensual – Eau de Parfum Black Opium

The fragrance Black Opium is now one of the most popular women’s fragrances available. Since 2014 the perfume is on the market and a real bestseller. It was a new production of the fragrance Opium from 1977, which is described as a fragrance that makes you want to live. The eau de parfum released in 2014 is more sensual and seductive. The fragrance Black Opium smells of oriental vanilla, but also has undertones of jasmine, coffee, bitter almond and patulli. The bottle, with its black, glittering shell, highlights the pale pink core with the brand, it catches the eye. When you hold the flacon in your hand, it is more coarse than smooth. The fragrance is simply a tart eau de parfum, which goes a pleasant direction and through the sweet vanilla. The fragrance is mysterious and stands for a confident, strong woman who knows exactly what she wants.

Yves Saint Laurent Stores – Worldwide luxury in a trendy ambience

Whether in the world’s largest department stores, the hippest shopping streets or huge boutiques, Yves Saint Laurent offers a shopping experience with class. After all, the customer is king, and it is precisely according to this motto that you will be welcomed as a buyer with a luxurious ambience and excellent service.

Runway highlights – Kaia Gerber, Zoë Kravitz & Kate Moss for YSL

Whether it’s a new face or a supermodel, every girl in the industry probably dreams of being part of one of YSL’s spectacular fashion shows. Whether it’s the face of a campaign or a walk on the Paris Fashion Week, the seats are highly coveted and that’s why you’ll find the hottest models at every show. From Kate Moss to Cindy Crawford to her daughter Kaia Gerber, every model wants to be part of the Yves Saint Laurent story.

Paris Fashion-Week – cinema-like theatre, light effects & modern trends

True to the motto of bright colors and expressive lips, YSL went the whole hog with this catwalk. The runway was basically dark, only the fashion in the focus of the light, exactly this version set the mood for the upcoming season.

White palms & illuminated Eiffel Tower – the spectacular runway in Paris

At this fashion show, fashion bloggers and other guests could literally see the models walking on water, because as crazy as it sounds, the catwalk was a pool of water. By reflecting the light on the water and the reflection of the outfits, the entire scenery was transformed into a dreamlike view. Decorated with white palm trees and an illuminated Eiffel Tower in the background in the middle of Paris.

Q&A: Saint Laurent’s life, death & his company

The most frequently asked questions about Saint Laurent’s life, death & his company.

Who owns Yves Saint Laurent?

The Yves Saint Laurent company has been part of the Gucci Group since 1999, who owns several high fashion brands.

When did Yves Saint Laurent die?

What illness did Yves Saint Laurent have? He was afflicted with a brain tumor, which could only be detected a year before his death.

How did Yves Saint Laurent die?

He died of cancer. The specific infestation was his brain, in which a persistent tumour was found one year before his death in 2008.

When did Yves Saint Laurent die?

Saint Laurent died on 1 June 2008 at the age of 71. On this occasion a funeral service was held in Paris with about 800 guests, including many celebrities.

More about Yves Saint Laurent – Brand and Online Shop

Award – Oscar de la Mode

Due to the cult status of the brand, it quickly becomes clear what a reputation the designers of the time had. In 1985, it received the biggest possible award in the fashion world, the Oscar de la Mode.

    1985 Oscar de la Mode

Paris Fashion Week – Adelina, Klara & Linn Cocaine models live

This year the Paris Fashion Week will take place again, a week packed with fashion-loving people, designers, bloggers, models and runway shows. In the city of love, this week is a wonderful spectacle all about the fashion world.

Fashion Week Paris – designers, models and bloggers

Probably the most hectic time of the year for a model, but also the time when you have the chance to make a name for yourself. Between rehersals, castings and shows there is little time to sit back and do nothing. Instead you meet the most influential people in the fashion business. From bloggers to designers, agents, other models or photographers. If there is a hotspot, it is here. This year we are very proud to say that 3 of our Upcoming Models are on site and all 3 are working.

Adelina, Linn & Klara – Cocaine Models in the middle of it

This year 3 of our CM girls are in Paris and are all working hard on their careers. They spend their time with castings, runways, showrooms etc. Through the many impressions and experiences, Linn, Klara and Adelina are becoming more and more the darlings of our customers and are gaining professionalism with every job. Now together they make Paris insecure and are all looking forward to the coming days.

Adelina – Our Runway Powergirl

After the last successful stays abroad, which Adelina mastered well, she has reached her next milestone. She walked at the Paris Fashion Week. For the 2 brands Moohong and Dawei she has already run and the week has just started.

The highlights of Paris Fashion Week 2020

Those who are allowed to present their fashion at PFW have made it and are established in the fashion world. Every designer is a winner, but here you will find our TOP highlights of the best shows of this season.

Chanel Haute Couture S/S 2020 – The complete fashion show

Even though Karl Lagerfeld didn’t get the chance to give the show his touch this year, Chanel has lived up to his legacy. Here you can find the complete runway show of the Chanel Haute Couture Spring and Summer Show 2020 in Paris.

 

Balmain – Spring / Summer 2020

The show in a wonderful, huge ambience was probably already a real eye-catcher until here. However, Olivier Rousteing completely outdid himself in the mix, the otherwise very extravagant brand, with a cool modern and almost futuristic style. You can find the whole show here.

Saint Laurent – Fall/Winter 2020

The location of the latest Saint Laurent Show was almost reminiscent of the upcoming James Bond movie. In the full focus of the models and designs was illuminated with bright beams of light on individual ones. In this you can find the whole show with many insights and designs and supermodels like Kaia Gerber.

 

FWF 19 @ Berlin Fashion Week – The Fashion Show (Video) #throwback

Fashion show Berlin – After our last big show in Berlin, the planning for the new highlight in summer 2020 is now beginning – are you already excited? The Fashion Week Finals in Haubentaucher Berlin was certainly the wettest fashion show ever in Berlin! After a week of pure sunshine and +30°C, pouring rain came right on time for the start of the show. It was raining like buckets. Nevertheless we pulled through professionally. The show was reported on Sat1, in the Harperz Bazaar but also in our fashion magazine. You can find more photos of the show here: Fashion Week Finals #BFW 2019. For 2020 the planning starts now. Of course there will be a model casting in advance. You can find all information here in the blog but also on Instagram: Cocaine Models – follow us for all news!

FWF 19 @ Berlin Fashion Week – Video

Many thanks to our partners from Berlin!

Fashion Week Paris

The Fashion Week takes place twice a year in Berlin. In cities like Paris there is even more! The Fashion Week for men, capsule and high fashion. While we are in the planning for 2020, our models are travelling all over the world. Like Adelina (in the video with short blonde hair), she’s currently running at Paris Fashion Week!

 

Photo update! News from Klara, Anni & Instagram Star Laura

There are some new things with our models, apart from many jobs there are many new successes and of course many new pictures. From Klara’s Milan Fashion Week successes, to the next destinations of our models and new pictures of our young girls, here you can find a small update with the latest locations and jobs of 3 of our models!

Klara – Back from Milan

Our darling Klara Marie is on her way to Paris after her long stay in Milan. She could gain a lot of experience and could be found at castings, runways and shootings. Here are some new pictures of our girl in Milan. The girl knows no break, because now the next trip is coming up and that is to Paris!

Fashion Week Milan – Runway Klara

Klara also visited the catwalk in Milan. Besides castings, shootings and agency meetings Klara was also to be seen on the catwalks in Milan. With her long legs and her expressive look Klara could convince the fashion show guests.

Anni – Updates from Paris and Bali

Also our girl Anni Barros can now be found in another location. She is currently in Bali and ready for great shootings and job requests in this tropical paradise. The first pictures are already available and you can see them here. Also from her time in Paris before you can find an update from our little artist.

Laura – Our Instagram Star + Sunshine girl

Also from our sunshine Laura there are new pictures and a small update. With just 16 years Laura has cracked the 400.000 followers on Instagram and we understand why! With her smile and her sweet nature, she conjures a warm heart to each and every one of them. Here you can find her new pictures from her shoot with the current Elle-photographer Oliver Rudolph.

20th Century: New male models from London & Zurich

New year, new decade, new generation of young models. Also for the start of this year, we want to give you a little insight into some of our new faces. For the start of 2020, we present our UK Boy Franck Abale and our new curly hair Darcy.

Franck – New from UK / London

From now on we represent Franck Abale, our new British Boy! He already has some modeling experience and has also shot with soccer legend Christiano Ronaldo. If you are a customer and want a little bit of the Cool-Boy-Spirit, you can book Franck now through Cocaine Models!

Darcy – Distinctive look from Zurich

Darcy Dodds is our next male New Face. With his distinctive gesture and his 191 centimetres he is a real up-and-coming star.  Also his playful curls make the Swiss man very likeable. We believe in a great year 2020 with our new faces and are happy to finally introduce them.

Made for online shops: New at CM – Cutie Diana

New decade – new models. Diana has already had experience in modeling and is now part of the CM Family! With her strong blue eyes she enchants all people around her. We are looking forward to make the best of 2020 together.

Diana – Made for Online Shops

Here you can find the first photo gallery from her first job, if you want to see more you can find her complete book under the New Faces in the menu bar.

Videographer wanted! Tests for your portfolio

London, Cologne, Berlin – In many cities we have great New Faces, sometimes even jobs! You want to develop yourself as a videographer? If you are looking for tests for your portfolio, then write us now!

Laura Offermann: Social Star, Teen Model and now with FIV Cover!

How often do you find a real rough diamond? Not often! So we’re all the more proud that Laura Offermann is with us now! Perfect measurements, many talents like Taekwondo (Martial Arts) and languages. She loves to spend time on the beach with her family while surfing. The perfect mix to start as a model but also as an influencer on Instagram and TikTok.

FIV Magazine Cover Shooting with Oliver Rudolph

She’s one of the big new talents at Instagram. At just 15 years old, she has over 300,000 followers who follow her stories and her photos every day. We are therefore all the more proud to have Laura Offermann in our fashion agency now! She is so extremely versatile, not only that she brings very good measurements for modeling, from lookbook to new collection introductions in the online shop. Laura has many more talents! One of them is Taekwondo, where she has a black belt! Would you have thought that?

We are looking forward to the cooperation and to the coming season. Here is the current cover of FIV Magazine x Laura Offermann.

Laura Offermann x Oliver Rudolph

Fashion / Brand: Vetements – Collections, Shows & Style

Vetements – the slightly different brand. Away from trends and concepts of the fashion industry. The brand is the contra of the high fashion world and still establishes itself as a very popular brand. The feeling of subculture, dirt and youth is brought back on the Paris catwalks. It was only in 2009 that the design collective Demna and Guram founded the Vetements brand in Paris.

Vetements collections

With Anti Style, they create unconventional looks that question other trends. Oversize cuts, asymmetrical or deconstructed looks are shown on the catwalks. Their designs are seen as eccentric and avant-garde. Their fashion can be described as the work of people who were annoyed by the fashion world. With their own dissatisfaction with the fashion world, the brothers created wearable clothing, or rather: ghetto fashion for people who drink at the subway. Demna worked for Maison Martin Margiela and Louis Vuitton, where frustration encouraged him to make a difference. The goal is not to create new fashion, but to create another fashion. Drafts should be completed during the creative process and so exciting collections are created again and again. Brainstorming in the office is the new keyword for the label’s collection planning.

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VETEMENTS TAILORING www.net-a-porter.com @netaporter

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Vetements Outfits

In addition, Vetements Online Shop already offers clothing that you no longer have to distinguish as ladies & gentlemen, but are simply collections for everyone. A gender-neutral fashion department is the new trend! The designer collective renounces gender separation! Starting with flea market shirts, advertising t-shirts, uniforms or fabric scraps, the result is a look that will be appreciated at the Fashion Week.

  • men
  • unisex
  • woman

Vetements Video: Shows

Their shows are known for extraordinary locations, whether gay clubs or Mc Donald’s branches, everything is adapted to everyday life and presented extravagantly. Even Jared Leto or Kanye West sat in the front row and wore the outfits of the show themselves. A new fashionable art form is created and implemented with interesting materials. Their models are also not from the normal fashion industry and model agencies. In 2017 Ikea employees were supposed to present their collection.

Klara for HUF Magazine – Editorial by Edouard Olszewski

Now new, Klara seen in the new photo gallery of HUF Magazine. And once again she is an absolute dream! Shortly before she starts to go to Milan to take part in her first Fashion Week, she went back to the studio with great photographer Edouard Olszewski. A great upgrade for her model portfolio but also a wonderful memory of Germany. Soon we’ll be entering the big fashion world of Haute Couture and Prêt-à-porter. Castings between Hilfiger, Dolce & Gabbana but also brands like Gucci thanks to our local partner agency.

Photo gallery Klara in HUF Magazine

Team Editorial “Addendum”:

  • Photographer: Edouard Olszewski
  • Makeup: Anika Raskopp and Tina Follmann
  • Stylist: Naddy Führinger
  • Model: Klara Marie Dogan @ Cocaine Models
  • Studio: Hedgehog Management
  • Outfits: Asos, Zara,…

Next! Fashion Week in Milan

Models of course do much more in everyday life. Not only the classic fashion show, of course also Instagram. So you can currently see Klara on the Instagram channel of Kennel and Schmenger. Here she presents monthly new highlights & pieces from the collection. Now we’re going to Milan and wish her every success!

Givenchy: Latest Luxury Trends for Women & Men – Fragrances, Clothing, Accessories + Tutorials

The fashion brand Givenchy is one of the top 10 most popular luxury fashion labels in the world. Former chief designer Tisci drove the brand’s social media presence forward, generating enormous growth. In 2005 there were still 7 boutiques, by 2017 the number had already reached 72. Givenchy provided Madonna with costumes on her Sticky and Sweet tour and was Kim Kardashian’s first choice for the unique wedding dress in 2014. Claire Waight Keller, Chloé’s former chief designer, took his place in 2017 and has been with the company ever since. She is the first female chief designer at Givenchy and will go down in history.

Givenchy – Ladies fashion with history

Givenchy was founded in 1957 by Count Hubert de Givenchy. Besides haute couture fashion for women, the fashion company also offers accessories, perfume, cosmetics and prêt-à-porter fashion for both women and men. Count Hubert de Givenchy moved to Paris at the age of 17 to fulfil his dream of designing fashion. Givenchy started its collection in 1952 with long, narrow pencil skirts and puffed sleeved blouses, taking revolutionary steps in women’s fashion. To this day, Givenchy is known for creating luxurious fashion that is proudly worn by the rich and famous. Typical features of Givenchy fashion were intense, vibrant colors and high waist cuts with luxurious robes. He designed them from extravagant fabrics with fancy flower patterns and combined them with oversized hats. He was responsible for the fashion trends of the 1950s and 1960s and dressed everything from first ladies to actresses to princesses! The total assets are currently estimated at around 917 million euros. The brand has been run since 1988 without the company’s founder and, after his death, placed special emphasis on the fragrance collections for him and her.

The history of Givenchy fragrances

In 1957, the “fashion aristocrat” appointed by the media and the fashion world founded the perfume creation together with his brother. Jean Claude also took over the chairmanship and in the same year the first fragrance “L´Interdit” was created for Audrey Hepburn by Hubert de Givenchy. But it was not until a few years later that the fragrance came onto the market. Since then, several fragrances, both for women and men, have been designed and successfully sold all over the world.

New sneaker trend from Givenchy

With Givenchy also the feet look stylish. No matter if sneakers, mules or high heels, these shoes pick up the spirit of the time and the trend is to wear these shoes on your feet in any case!

Givenchy Sneaker – comfortable through everyday life!

Givenchy sneakers are especially popular. The white sneakers are made of Portuguese leather with a black logo. The black elastic band bears the inscription “Givenchy Paris”.  Depending on the look, the stylish sneakers can be combined with jeans as well as with a feminine dress.

Givenchy Mules – the summer shoe!

This summer mules are still very trendy. The brand logo is embossed on the wide straps of the Givenchy mules. The overall picture is complemented by the logo embossing on the side. Comfort for the summer walk is provided by the pre-shaped footbed.

Givenchy Heels – high up!

For all those who want to make a statement, this Givenchy sandal is definitely the right one! The shoe is defined by the wide strap with eye-catching metal logo and is an absolute eye-catcher wherever. The block heel with plywood look underlines the silver-coloured strap and the textile-leather composition of the shoe. So what are you waiting for, here is your comfortable summer heel that fits all occasions!

Accessories by Givenchy: handbags, shoes, belts and sunglasses

Nightingale handbag

The Italian chief designer Givenchys, Riccardo Tisci, who was still unknown at the beginning, was responsible for the ladies’ haute couture and prêt-à-porter collections from 2005 to 2017 and refined them with his know-how. His collections were influenced by Rock ‘n’ Roll and Gothic and inspired many other designers. Tisci also expanded the accessories collection and created the popular Nightingale handbag that every woman can only dream of!

It is super practical and offers a lot of storage space. In vibrant shades, like red in this case, you definitely make a statement and give your simple look an absolute colour damper!

Autumn collection launches Givenchy Horizon bag on the market

When Givenchy’s Horizon bag was launched in the 2016 fall collection, everyone knew immediately that a new trend had been set and sealed with a stamp. The plain, minimalist bag in a warm caramel brown by Givenchy is unquestionably a statement piece. With geometrically clear lines and an elegant design, Riccardo Tisci specifically aimed to provide us with something new in the design of this special Givenchy bag. Especially sweet is the nano version, the creation. Ideal for dinner dates or cocktail parties! The medium version offers ideal storage space for everyday errands and the repertoire that every woman carries around with her!

Givenchy Belt

This statement belt is the perfect accessory for every occasion. The designer Clare Waight Keller has revived the Paris fashion house with her dark, daring aesthetics. Under the influence of Catholicism and eroticism, impressive statement accessories such as this belt are created.

Givenchy Sunglasses – Swarovski Crystals and Pearls

These metal sunglasses set with Swarovski crystals are guaranteed to be a highlight and suitable for courageous, style-conscious women. This statement accessory from Givenchy is definitely glamorous. This version can be combined to a simple outfit, so the focus is definitely on the glittery piece. But also to an elegant evening dress, or simply to jeans the glasses really makes a difference! So to all fashionistas, what are you waiting for, start styling!

GV3 Long Wallet

A purse to go with your handbag is a must! With the elegant and timeless GV3 Long Wallet from Givenchy you will not make a mistake, on the contrary, a real hit! The simple design is rounded off by the matallic coloured buckle. The high-quality processed leather lies ideally in the hand and completes the overall look of the stylish, young woman of today!

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?พร้อมส่ง? ?Gv3 long Wallet Goatskin? ✅size 18.5*10*3cm ✅อปก.กล่อง ผ้าgivenchy แคร์การ์ด หนังตัวอย่าง . . ?18,000? . . #gv3 #gv3longwallet #guccilongwallet #gv3goatskin#siambrandname #stellamccartneybag #stellathailand #stellafalabella #stellamccartneyfalabella #stellaminifalabella #celinethailand #celinebeltbag #celinenano #celinenanobeltbag #celinebeltbagthailand #balenciagathailand #balenciagacity#balenciagaminicity#balenciagametallicedge #balebciagatriples #givenchythailand #givenchyantigonamini #givenchyantigonasmall #yslwallet#yslthailand #yslminicabas#yslwalletthailand #yslwalletonchain #yslwalletonchainthailand #yslwocthailand.

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Perfumery a la Givenchy: Men’s and women’s fragrances

Banned good flavor – L’Interdit

Casual chic, aristocratic elegance and unconditional femininity combine in the timeless world of Givenchy! Count Hubert de Givenchy, who founded his own haute couture house in the early 1950s, found a way to bring finesse, discretion and elegance together and ensured that his designs rose to the top of the fashion world and played a key role in international fashion. In 1957, the designer created his first perfume, “L’Interdit” – a product of the legendary friendship between Hubert de Givenchy and the icon badly hin, Audrey Hepburn. Since then, Givenchy fragrances have continued to cultivate elegance and boldness to accentuate feminine beauty.

Scent Explosion: Live Irrésistible Rosy Crush

The scent of pink freshness and a self-confident explosion. Live Irrésistible Rosy Crush by Givenchy is a floral fragrance paired with goji berries, bergamot, lemon and orange. Like a bouquet of roses, Live Irrésistible Rosy Crush is a floral chypre composition that captures a youthful, fresh liveliness. A fragrance that playfully and optimistically captures the facets of pink.

Givenchy meets the noble gentleman – Givenchy gentleman for the man next door

The gentlemen should not be missing from this list. Givenchy also has some fragrances for the self-confident man to offer. With this fragrance Givenchy unveils a new version of masculine elegance. With daring contrasts between woody-floral Fougère and character-strong patchouli and leather chord, Givenchy creates a completely new edition. The heart note is edr classic lavender swing. Gentleman thus has many facets which combined together reflect a spirited seductive power. The contrasts of the perfume are also reflected in the bottle. The white ribbon with black inscription is delicate and impressive at the same time.

Luxury items like Givenchy for small budget

The luxury products also have their price. For the Givenchy lover with a small purse there is still the option online great products comparatively cheap to dust off in the sale. Reduced commodity can one for example on Farfetch browse.

Givenchy Shop

Who wants the full selection can visit Givenchy Onlineshop. There you can find everything from Givenchy perfumes, shoes and accessories to clothes and fashion.

Givenchy Vlogs: Bag, T-Shirt, Sweater & Co

Givenchy Paris

If you are travelling in Paris, you can find Givenchy products at almost every corner. Tamara Kalinic is in Givenchy heaven and leads us in her Vlog through the Parisian world of the fashion brand.

Givenchy Mall, Dubai

This video offers an insight into the Givenchy Store in Dubai. Hela takes us through the glamorous mall in Dubai.

Givenchy handbags

Those who are interested in Givenchy handbags will get their money’s worth at Handbagholics Video. She presents and compares the different models and sizes.

 

Prada – Italian craftsmanship and modern design!

Prada, still one of the old-established family businesses where real craftsmanship is performed. Particular emphasis is placed on the processing of high-quality materials and leather goods. A large part is still produced in Italy today. Read more about today’s luxury empire here:

Prada: Foundation of the luxury company

The Italian luxury company was founded in 1913 by the brothers Mario Prada and Martino Prada and originally bore the name “Fratelli Prada”, which translates as “Prada Brothers”. In 1913 they opened their first shop in the elegant Galleria Vittorio Emanuele II in Milan. The initial focus was on the manufacture and sale of exclusive leather goods, including gloves, bags and suitcases. In 1919, Prada was appointed royal purveyor to the court for its high-quality products. Today’s logo still shows this, depicting the Savoy coat of arms and the four eight knots.

Shoe production was launched in 1979 and simple models in muted colours were added to the range. These, however, formed a strong contrast to the shrill and sexist fashion of the other brands at the time, but triggered a steep rise in the brand a few years later. In 1983, the second Prada store was opened in Via della Spiga, also in Milan.

Granddaughter & heiress of the luxury empire: Miuccia Prada

After the death of Mario Prada in 1958, granddaughter Miuccia Prada and her siblings Alberto and Marina inherited the company from their mother Luisa, who withdrew from the business and left it to her children. With the takeover of Miuccia Prada, the time-honoured and bold leather goods company developed into a world-renowned fashion label.

In 1984 she created a black backpack in the higher price segment, made of waterproof nylon material Pocone, which bore the name “Vela”. However, it was not until a few years later that the revolutionary breakthrough came and it was followed by wallets and travel bags made of the same material.

“Prada Ugly” – Fashion for young women

At the beginning of the 1980s, numerous exclusive Prada stores opened, leading to an enormous increase in both sales and the company’s reputation. In 1988 Prada, under the direction of Miuccia Prada, created the first Prêt-à-Porter collection for women. In the early 1990s, Prada received special recognition for the production of thick lenses, old-fashioned fabrics and retro-style cuts. The choice of colours with bright tones was also very unusual. People associated the term “Prada Ugly” with this collection, which was aimed primarily at fashionable young women.

Prada accessible to all: online shop makes the breakthrough

It was not until 1933 that a minimalist Prada men’s collection was developed and added to the range. In 2000, during a revolutionary period of change, the first sunglasses and prescription glasses were launched under the name “Prada”. In 2004, the first fragrance for women, “Prada”, was produced in collaboration with the Spanish PUIG Group. In 2006 the fragrance collection was extended for the first time with a fragrance for men called “Prada Man”. Since 2007, there has also been an online shop where only a small range, which has been expanded over time, is available.

The company, which originally only produced leather goods, is now a globally recognized company. Nevertheless, leather goods such as shoes and handbags are the biggest source of income. Even today, 85% of the production is still carried out in Italy.

Luxury brand: VIP’s wear Prada

Numerous celebrities dress up with fashion and accessories from the luxury brand, such as Victoria Secret model Barbara Palvin, singer Katy Perry and actor Douglas Booth.

Hand & luxury class travel bags

From the very beginning, the label produced bags and other leather products. The absolute classics are still in the range and adorn the elegant woman of today, of all ages. Also ideal for the office. Gradually more and more unusual models were added and materials such as basket and pearls decorated the models. But not only small leather bags are produced by Prada, also travel bags for women and men as well as briefcases are produced by the Italian luxury label and thus make travelling and working an experience. The models are available in different versions and colours in several stores worldwide, also in the online shop.

Prada classic in high style: Sneaker, Flats & High Heels

Prada is particularly known for the unique elegance of its shoe models. High shoes are made of high-quality materials such as satin, silk and leather and adorn delicate women’s feet. The sneaker models or flats are also popular purchases from the Italian luxury label. Unique classics, are now supplemented by modern versions with rivets and stones, with their help the young audience is to be addressed!

Video: Handcraft at Prada

You want to know how everything started at Prada and what made the company what it is today? Take a look at this video, which shows the craftsmanship and the production of shoes. If you click here, you’ll immediately come to the video!

Accessories: Glasses, belts & small leather goods

The accessories of the luxury company as well as fashion are in the higher price segment and are very popular with customers from all over the world. The unusual models and colour combinations ensure that the wearer looks elegant and tasteful!

Prada’s collection: Sunglasses and eyeglasses at the top

Especially in the area of sunglasses and spectacles, Prada is at the front of the pack. The luxury label has been producing fashion for men and women as well as accessories for a number of years now, and of course glasses should not be missing! Always top current models, clarify the wearer’s view of the beautiful things in life!

Prada wallets for her & him

The small leather goods such as wallets and card cases are very popular with both women and men at Prada. They are produced in the same high quality as the company’s handbags. They are also produced mainly in Italy, the head office and the country of origin. Simple design and colourful versions not only look cool, but are also super practical!

Luxury but simple design

Also with the belts great importance is attached to simple, handcrafted cleanly processed commodity! Simple leather straps in muted or powerful colour nuances are complemented by a simple but eye-catching buckle and adorns its wearer.

Prada Perfumery Shop: Men’s & Women’s Fragrances

It all started in 2004 with the women’s fragrance “Prada”. In 2006 a men’s fragrance called “Prada Man” followed for the first time. Since then, Prada has released numerous fragrances, some a little sweeter, others more bitter!

Outlet Store for luxury brand

If you want to save a bit on shopping, but don’t want to miss out on cool pieces from Prada, then you’ve come to the right place! There are several places to go in Germany and the Netherlands to save a few euros! Here are a few locations where you can try your luck! During your next holiday in Italy, you can of course also visit their outlets, there are also unique offers and great discounts!

  • Prada Outlet Frankfurt
  • Prada Outlet Metzingen
  • Prada Outlet Ingolstadt
  • Prada Outlet Amsterdam
  • Prada Outlet Roermond

Onlineshop for Prada

Here you come with one click directly to the Onlineshop!

Prada Online Shop

campaigns

In the campaign video for the popular women’s fragrance “Candy”, the playful nature and colorful variety that awaits you when you put on the perfume becomes clear! The name of the fragrance already describes the direction of the fragrance! Sugar-sweet with a fresh peach note and a hint of vanilla, the perfume is ideal for a young woman!

Hauls / Vlogs to Prada

Be inspired by some great looks and cool pieces. Here you can find a compilation of Vlogs, Hauls and the fashion shows of the last years! Bags as well as fashionable clothes and shoes can be found here in stylish combinations. Just drop by if you’re interested!

Video: Prada Bag & Try on Haul

Here the blogger shows you her shopping clothes and reveals the secret of her new Prada bag. Click here to see the whole video. Take a look and be inspired by the styles!

Video: Prada, Gucci, Balenciaga Designer Haul

The fashion-conscious young woman Tamara Kalinic is a blogger and also owns a YouTube channel on which she provides inspiration at regular intervals. She also shows you her luxury articles here. She just bought some Prada Pieces! Just have a look at her channel!

Video: Prada, Giuseppe Zanotti, Louboutin etc. Designer Shoe Collection

The blogger Christie Ressel is also a crazy fashion girl! She is especially interested in expensive designer shoes and has a proud collection. From Giuseppe Zanotti to Prada shoes, everything is included. You are also so enthusiastic shoe, then she offers exactly the right entertainment for you!

fashion show: Prada collections

Video: Prada Spring/ Summer Fashion Show Men’s Clothes 2020

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Video: Prada Fashion Show 2019 / 2020

Video: Prada Spring/ Summer Fashion Show 2019

Dolce & Gabbana, the designer duo!

Together, the designers Domenico Dolce and Stefano Gabbana have created a fashion empire that is indispensable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating successes at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have jointly designed their way to the top of the fashion world.

The story behind the designer duo

Dolce & Gabbana was founded in 1985 by the designers Domenico Dolce and Stefano Gabbana. The two colleagues met for the first time at the Italian fashion house Gabbana in Milan when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognised his talent and the collaboration between the two began. They presented their first fashion collection in 1985 and opened the doors of their first store a year later.

Jerseys, Underwear & Swimwear by Dolce & Gabbana

Over the years, the designer duo began to design their own jersey line, underwear and swim costumes in addition to their classic fashion line in the high-priced range. The luxury fashion house finally expanded into the USA, Japan and various other countries, where Dolce & Gabbana founded their own showroom in 1990.

The men’s collection and other awards

The men’s collection was not long in coming and in 1992 inspired customers from all over the world. As one of the most innovative men’s collections of the year, the D&G collection won the Woolmark Award.  The company also celebrated further successes with perfumes for both women and men. In 2005, The New Yorker wrote about Dolce & Gabbana: “Dolce and Gabbana will be in the 2000s what Prada was in the 1990s and Armani in the 1980s – gli stilisti, whose sensibility will shape a decade. In the years that followed, the designer duo received several other personal awards. Dolce and Gabbana is still one of the most successful fashion brands in the world today.

Dolce & Gabbana also conquers the cosmetics industry

Dolce & Gabbana also offers a wide range of products in the cosmetics industry and is popular with young, but also mature ladies. The luxury brand offers everything a beauty heart desires, from pressed powder and macara to lipsticks and lip gloss. However, the brand celebrated the most successes with its excellent perfumes.

Dolce & Gabbana inspires with fragrance combinations

The designers further expanded their market position in the 90s. In 1992, the luxury fashion brand launched its first perfume on the market, the women’s fragrance “Dolce & Gabbana Parfum”, winning an award from the Perfume Academy. The brand’s first men’s fragrance was named “Dolce & Gabbana Pour Homme” and also won an award from the same Academy shortly afterwards.

“Dolce & Gabbana Pour Homme”

The first men’s fragrance of the luxury brand has not only appealed to Dolce & Gabbana fans immediately. With Dolce & Gabbana Pour Homme is a spicy fresh fragrance. The charismatic bergamot, juicy mandarin and fresh lemon put the head of the fragrance together. At the heart are lavender, sage, tarragon and cardamom. The fragrance suits the stylish and self-confident man at any time of year and situation. The bottle is designed to fit perfectly into the palm of the male hand.

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Dolce & Gabbana Homme ?Αυτό το αρρενωπό άρωμα είναι τόσο μοναδικό όσο εσύ! Διατίθεται και σε body lotion, body oil και shower gel. Θα μας βρείτε Αντωνίου 6Β!! ☎️ Τηλεφωνικά στο 2221550850 ? Με μήνυμα στη σελίδα μας. Το άρωμα πάει παντού!! ??????❤ #αιθεριον #perfume_love #αντωνιου6Β #authentic_perfum_shop #το_αρωμα_παει_παντου #beauty #perfum #scentoftheday #fragrance #perfume #perfumes #perfumeshop #parfum #perfumelovers #perfumelover #perfumeaddict #scent #body_lotion #body_oil #shower_gel #dolcegabbana #dghomme #dolcegabbanapourhomme #pourhommeparfum

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Dolce & Gabbana presents ”The One” distinctive fragrance

A classic from Dolce & Gabbana is the “The One” fragrance. Even the name of the sensual fragrance sounds appealing to every woman, because every woman wants to be “The One”. The fragrance is flowery, elegant and yet glamorous, perfect for every occasion and every situation. The face of the fragrance is also cleverly chosen. The beautiful actress Scarlett Johansson is the ambassador of “The One”.

The luxury brand relies on Flower Power with ”Floral Drop”

Dolce & Gabbana is again offering something innovative on the perfume market with its Floral Drops fragrance. The packaging is already elaborate and of high quality. The perfume is hidden in a small box of white leather. The box can be opened. Inside, there are small white flowers that already indicate the fragrance. In the middle of the flowers there is a frosted glass bottle and a cap in the shape of a flower. In any case, the bottle leaves an impression, which makes it almost a pity to use the fragrance. The fragrance itself is – who would have thought – very flowery. White amaryllis, white narcissus and white water lily are the main notes of this Dolce & Gabbana perfume. The floral-fresh top note can be associated with a spring morning. The scent of neroli leaves and papaya blossom rounds off the perfume.

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?DOLCE & GABBANA Dolce Floral Drops Композиция относится к группе цветочных ароматов. Aдресована динамичной, молодой леди, которая с легкостью идет по жизни и умеет наслаждаться каждым мгновением. г.Красноярск, (оригинальный аромат) Консультация по ароматам ТК "ПРОСПЕКТ", К. Маркса 102А, ? +7 950 400 5786 ТК "КРАСНАЯ ПЛОЩАДЬ", К. Маркса 148, ? +7 950 401 0940, ?Скидка при предъявлении комментария к этому посту. ✈Доставка в регионы. #распив #поискдухов #парфюмназаказ #parfum #парфюмерия #духи #селективнаяпарфюмерия #купитьдухи #брайткристал #montale #онлайнпарфюмерия #селектив #парфюмер #myperfumer #perfumer #мой_парфюмер #люблюкрасноярск #дольчегабана #Parfum #dolcefloraldrops #dolcegabbana #дольчероза #floraldrops

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Glamour pure everything in a handbag

The handbag designs of the duo are the fulfillment of every girl’s dream. In the bags you will find the typical extravagant look of Dolce & Gabbana. No trace of popular minimalism. The designers rely on embellishments, glitter, colours and prints and they do so successfully.

The ”Dolce Box Bag” storms the shops

Glitter, glamour and gold where the eye looks. The Dolce Box Bag is definitely an eye-catcher. This bag is definitely a must-have for all extravagant occasions. The bag can be bought from just under 1,000 euros. If you want to add the Dolce Box bag to your collection, you are spoilt for choice. The bag is available in countless variations and styles. That also means that for each type an individual bag is to be found completely after the own taste. Whether black with colourful details, in pen box look or completely in gold with ornate details, the possibilities are endless. The Box Bag by Harley Viera-Newton was styled entirely in gold with a baroque look at the Top Shop Show.

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#luxury#dgwomen#dgvenezia#dolceboxbag

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Simple, elegant and girly, the Devotion bag makes it possible

The Devotion bag is girly and elegant at the same time. With the ornate decorations and the golden details it picks up the iconic look of the designer duo. The golden heart as closure gives the bag a very feminine, almost cheeky girlish look. The Devotion bag is also available in many different designs and variations. It is available in almost all colours and different fabrics. For example, the Devotion bag made of velvet in bordeaux is popular. The styling piece can be combined with almost any outfit. Whether urban look or short black, this eye-catcher completes every look perfectly.

Extravagant design of the luxury empire Dolce & Gabbana

The brand’s floral motif is also reflected in Dolce & Gabbana’s shoe designs.

Sorrento Sneaker

The designers’ sneaker creations do not lack floral patterns, glitter and extravagance. Whether men or women sneakers, the designers always find an innovative way to deposit their handwriting and make the designs unmistakable. So are these Sorrento sneakers with logo print and glittering stones.

Rapid spread of the mega empire

Dolce and Gabbana has a total of 323 stores and is represented in 16 factory outlets. Production is in Italy, Milan and Legnano. In 2015, Dolce & Gabbana had around 4,500 employees. The brand has a turnover of 1 billion euros. The website of the luxury brand was launched in 2000. The online shop followed in 2009.

Fashion Shows, Backstage Insights, Boutiques and Co.

The designers give insights behind the scenes of the fashion shows and document the shows in an artistic way.

Fashion Show Autumn Winter 2019 / 2020

The famous, infamous men’s suits and designs of the brand were awarded the Woolmark Award in 1992.

A fashion show for the gods

The designers put together a wonderful fashion show in July 2019 in Sicily. The show is reminiscent of the stories of Greek mythology. Not only the location but also the robes and flowing dresses, the jewellery and the styling of the models take you to the Greek Olympus. The show was presented in the Parco Archeologico e Paesaggistico della Valle dei Templi di Agrigento and Comune di Agrigento.

Boutique in Milan

Dolce & Gabbana enchants its Milanese customers with the perfect combination of architecture, interior design and, of course, fashion. The designer duo’s creations can be presented in all their splendour in the Milan boutique and captivate visitors to the store in full effect.

Gucci – current goods & founding story

Gucci is one of the top brands of our time. The million-dollar fashion company regularly turns the fashion world upside down. Whether revolutionary designs or social media trends, Gucci inspires every season anew and is the absolute favourite brand of many Bolggers, fashion influencers and models. The creation of the brand, trends and revolutionary designs fascinate fashion enthusiasts.

Gucci, brand and history

The history of the Gucci brand goes back to 1921. The brand was founded by Guccio Gucci and first made a name for itself with its exquisite leather goods and luxurious handbags. Since Guccio Gucci was a master saddler, his designs were often inspired by equestrian sports. The brand gained great popularity only after 1953. The clothing line was not introduced until 1970. Shortly thereafter, the Gucci fragrances were also released. In the 1980s, the brand suffered a severe setback due to internal disagreements within the founding family. Gucci has been part of the luxury goods group Kering since 2004.

Alessandro Michele, new designer younger target group

In the 1990s, Gucci once again became a coveted luxury label under the creative hand of designer Tom Ford. His creations have shaped the sensual-elegant character of the brand to this day. Tom Ford conquered the fashion world with daring cuts and designs in dandy style. With his successor, Alessandro Michele, Gucci experienced an absolute image change. The designs became more androgynous and shriller. Intense colours and eccentric patterns became part of the new collections. The designer’s creations won the “International Fashion Designer of the Year” award in 2015. Youthfulness, cheerfulness and lightheartedness were also conveyed in Gucci’s advertising campaigns. In 2016, the label was named in the press as the most sought-after fashion brand in the world.

Gucci supports women’s rights with new collection

With the Resort collection, creative director Michele shows his support for women’s rights. The T-shirts carry the imprint “My Body My Choice”. Another part of the collection is a dress on which the female reproductive system is embroidered and decorated with flowers. In some designs the date “May 22, 1978” was also shown. On that date, the Italian Maternity Protection Act entered into force. A crucial date for the liberalisation of women.

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Gucci with the most expensive belt in the fashion industry

Gucci has been the trendsetter for some time now. The popularity of the brand is particularly evident in the social media. Instagram and Fashion Blogs are full of photos of the Gucci belt. No wonder! The simple leather belt with the double GG buckle gives every boring outfit the right dose of glamour. The belt is available in a variety of models, whether in soft or crocodile leather, 4 centimeters wide, 2.5 centimeters wide or with a G upside down, Gucci offers a variety of belt models.

However, the classic black Gucci belt is timeless. The It-Piece can be styled both as a waist belt and as usual around the hip. It goes well with any outfit and can be combined with just about anything. The look looks great, for example, with a Mom jeans and a simple shirt, or white T-shirt. If you like it more elegant, you can also style the belt with a blazer or a chic jacket, plus a simple shirt and voilà, the look is ready. The accessory matches every outfit and discreetly enhances every style. The model in classic design costs just under 900 euros.

So the belt can also be styled a little more chic. And he’s a real eye-catcher. Combined with the matching bag from Gucci, the look is harmonious and looks mega stylish!

Gucci belt for him

How do I best combine?

As a man, the accessory selection is often not easy, the options are usually rather limited. Especially when it comes to professional life it is difficult to set the right accents and to live out one’s own style. With a timeless belt classic in black, you can not do much wrong. Wrist watch, cufflinks, a handkerchief, as well as the belt belong to the few accessories with which the man can upgrade his outfit. Then why not go straight to a Gucci model? The trend belt is no longer imaginable without the waistband of the fashion-conscious man of today. The accessory offers numerous possible combinations, whether casual with jeans or with a business look.

So why is the Gucci belt and brand so hyped? We have explored the reasons for the growing popularity of the It piece in the social media. Here you will find a short summary!

  • 2017 55% of customers were younger than 35 years old
  • Creative Director Alessandro Michele has a flair for what is appealing to young people.
  • The bright, versatile colors and patterns of the designs are appealing to Instagram, eye-catching and are worn by all bloggers
  • Gucci’s designs are more unorthodox than traditional luxury brands. Something that Millennials – who rely on experiments in self-representation – appreciate.

Gucci sneaker with sparkling stones

Thanks to creative minds such as Tom Ford and Alessandro Michele, Gucci’s designs and styles have regularly taken a wide leap out of the window and taken a bold step. The brand has often caused a stir with its unusual creations. For shoe fans of the label I move the focus downwards. Footwear is not excluded. With the daring designs you attract all the attention and will certainly not be overlooked.

An example of one of the brand’s currently super popular shoe models is the Flashtrek Gucci Sneaker. With this design the label has interpreted the Ugly Sneaker trend for itself. Klobige shoe models with eye-catching decorations immediately catch the eye and are a real eye-catcher.

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⠀⠀ Gucci SEGA Sneaker ⠀⠀ ✍?На показе Gucci была представлена новая модель кроссовок. Кроссовки выполнены с массивной подошвой, украшенные камнями. Также было выбрано необычное цветовое решение — белый и темно-зеленый цвет стал основным, а чёрный дополнил образ.Верх выполненный из сочетания кожи, сетки и замши украшен ремнями и камнями. Стоит отметить, что логотип Gucci на язычке написан шрифтом “SEGA”. ugly-shoes от итальянского бренда ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋ ?ВАЖНО : правильно определить своей размер обуви ⠀⠀ ?Чтобы правильно подобрать размер обуви нужно знать размер своей стопы: Оденьте носки, встаньте на лист бумаги и обведите стопы карандашом, держа его перпендикулярно листу , и сообщите см стопы мне ?? ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋ ?Пол :женские ⠀ ?Сезон: демисезонные ⠀⠀ ?Цена : 10.000 ?Размеры: 36 – 41 ?О наличии размеров уточняйте в Direct @shoesbarry_ #shoesbarry_ ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋⠀⠀⠀ #nike #красноярск2019 #обувьмосква #найккроссовки #найк #спортивнаяобувь #красноярск #спортивнаяобувь#спорт #кроссовки #кроссовкимосква #fila #nike #обувь #adidas#guccishoes #versacesneakers #nikeairmax97 #nikeairmax95 #цвeti#nikeairmax270#джeкпотудачи

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The new shoe trends are thick platform soles and high heels. So, walking will be a little more difficult for Gucci lovers in the future! The absolute bestseller of recent years, however, was the Loafer model. This has been reinterpreted by designer Michele this season. So the trend is moving away from classic designs and towards flashy colours, little stones, glitter and thick soles. The designer has created a rebel of the classic Gucci shoe. The new creation is much rockier and no longer comparable to the classic model! Shoes with integrated socks are also particularly popular with customers from all over the world. Extravagance is therefore guaranteed, but whether the hype will stay at the feet of the fans is still questionable.

Must-Have sneakers for men

White sneakers have become the latest pillar in every shoe cabinet. For women as well as for men, the all-rounders must not be missing under any circumstances! The combination of white sneakers has spread from leisure wear on the street to the combination with a business suit. “Stan Smiths”, “Common Projects” and “Lanvin” all attracted their attention with a white sneaker. But the sneaker “Gucci-Ace-Bee” is the one you will see everywhere at the feet of people. The iconic red-green label with the glittering bee is right in the middle and therefore immediately attracts attention.

What would the Gucci sneaker be without its signature colors red and green. The shoe comes naturally as all Gucci products in an elegant package. Packed in a white Gucci silk bag with brochure and paper towel. Clearly it jumps into the eye of the beholder and is not a boring shoe model, but you can combine it super easily and even in summer and autumn comfortably run through the city. So the modern man of today definitely needs one of the coveted specimens of Gucci!

Gucci Accesoires

As mentioned above, the most popular Gucci accessory is the classic Gucci belt. But the luxury brand offers many more options to enhance the outfit. Whether sunglasses, jewellery, scarves, scarves, watches, bags or purses, unconditional lovers of the brand have countless options to buy one of the coveted Pieces. One of these possibilities is of course a model from the sunglasses collection of the luxury label!

Gucci ‘L’Aveugle Par Amour

Eccentric looks are the essence of every Gucci style. Again this season, Gucci has exceeded expectations with creativity alone. Beautifully and strikingly decorated sunglasses characterise the new collections of the hyped brand. The Italian luxury label has made a name for itself in the world with its unusual and eye-catching designs, which is also reflected in the brand’s eyewear collection. Each model is a work of art in itself! A popular model that picks up on the brand’s extravagance is the “Gucci GG0113S Model”. The famous artist Bad Bunny was often seen in these glasses, undoubtedly an absolute eye-catcher. Combined with a flower suit, the style is already too much of a good thing for some, but not for him! The Gucci eyewear itself has just that little something that is needed to make any outfit look more rebellious and youthful, so it’s also great for the older trendsetters among us!

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CHAMBEAAA!

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Gucci perfume

In this year’s Gucci campaign for the perfume “Forever Guilty”, the luxury label is drawing on celebrities such as songwriter Lana Del Rey and actor and singer Jared Leto!

Gucci Sale: Cheap offers!

The number of young buyers at Gucci is further evidence that the brand is growing in popularity among today’s youth. That the combination young and expensive can not function quite so well, is actually obvious. Especially students or people who are trying to gain a foothold in the world of work usually do not have the necessary change to dress up with the luxury brand or to decorate with its accessories. One way to still be able to afford the products and get a good deal is to buy outlets. A large outlet is located in England, in the Bicester Village. So if you want to get some great bargains, you should consider visiting the outlet during your next holiday in England.

For those of you who think England is too far away, we have an option near you! There is also an outlet in Roermond, Holland where Gucci goods are sold at affordable prices. In addition to Gucci, you can also find other luxury brands such as Prada, Nike etc. here.

Gucci

If you want to experience the full Gucci buying experience, you can visit the Gucci boutiques in Düsseldorf, Frankfurt or Metzingen. For those who prefer to sit on the couch at home and shop from there, the online shop is a good option. Here you’ll find everything from Gucci children’s clothing and belts to a complete outfit for him or her – everything a Gucci lover’s heart desires.

Gucci commercials and campaigns

In honor of the year of the pig in the Chinese calendar, Gucci has shot a web spot with Harry Styles. In the current campaign the singer Harry Styles is in front of the camera, sharing his brush with a pig, if that doesn’t make the viewer smile!

11 Facts about Gucci you probably don’t know

Here you can learn a few more things about Gucci that you certainly didn’t know yet. What the company has to do with Unicef and how the innovative Bamboo Bag came about – here are the answers! Take a look and find out more about this internationally hyped brand.

Fendi: The Italian family dynasty!

Fendi belongs in the wardrobes of every modern woman and the eye-catching “Pequin pattern” is a real eye-catcher. From 1964, it was run by the five Fendi sisters! If you are interested in the story behind the company, you will find great information in this article.

Brand

Foundation and takeover of the Fendi sisters

The Italian luxury label has existed since 1918 and opened its first shop for furs and leather goods in Rome in the same year. It was founded by the Italian Adele Casagrande. In 1925, the company’s name was changed to “Fendi” and has existed ever since, which is why this year is finally indicated as the year of its foundation. Only seven years later, in 1932, a second shop was opened and Fendi became more and more popular as a brand, especially for its high-quality furs and leather goods. The first leather goods fashion show took place in 1955. The family business managed by its founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was divided between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. Each of them received 20% and a different position within the company. Thus the sisters complemented each other ideally and created an internationally known and very popular luxury label.

In 1965 they hired the German designer Karl Lagerfeld, who worked there until his death in 2019. He was the one who created the well-known logo with the two FFs, which ultimately became the international status symbol of the company. In 1969, he first set up a fur presentation in Florence called “Haute Fourrure”. The Fendi sisters decided to launch a ready-to-wear collection in the same year in order to cut prices a little and make fashion more affordable, but to remain one of the higher-priced labels on the market. In 1977, the Fendi women’s collection was launched and supplemented with various accessories, jewellery and bags.

Men’s fashion was not created at Fendi until the 1990s. Three years later the “Pequin pattern” was introduced in 1983. This pattern is a combination of golden brown and dark brown vertical stripes. This pattern in particular once again gave Fendi an extremely high recognition value. The fragrance creation began in 1985, when the first perfume, “Fendi for Women”, came onto the market. Since then, fragrances have been created regularly, which have brought the company a considerable turnover.

Fendi fashion show on the Great Wall of China

In 1999, the Fendi sisters sold 51% of their company to the French group LVMH and the Italian fashion company Prada. With the sale they made a turnover of about 850 million US dollars. In 2005, both the company headquarters and the Fendi flagship store at Largo Carlo Goldoni in Rome were housed in Palazzo Fendi. The 2007 fashion show in China was revolutionary. With the fashion show that took place on the Great Wall of China, the fashion company made history. The Italian label placed 88 models here, on 88 meters of catwalk and invested an estimated 10 million dollars. At the end of 2011, there were about 20 Fendi stores in the people’s republic alone.

The existing baby collection was supplemented in 2010 with a children’s collection, “Fendi Junior”, and also secured with a licence. The living space can also be equipped with Fendi products since 1989. At “Fendi Casa”, everyday objects have since been reinterpreted by the company and it is possible to purchase items such as beds, armchairs and chandeliers.

Fendi Private Suites

For a few years now, the international luxury label has been crowning its offer with “Fendi Private Suites” and now also offers accommodation in the heart of Rome to wealthy customers. While there is a boutique on the ground floor and the first floor of the building, the second floor offers the opportunity to relax in stately rooms and to interact with selected guests from all over the world. The entire Fendi concept is refined with the “Zuma Restaurant” on the fourth floor. Here it is possible to explore the modern Japanese cuisine in stylishly designed surroundings and dine over the roofs instead of the roofs. 7 exclusive suites complete the Fendi experience. An overnight stay costs up to 980 Euro.

Promises wear Fendi

Prominent customers of the label include singer Nicki Minage, blogger Chiara Ferragni and model Kendal Jenner. The German bloggers Xenia Adonts and Caroline Daur also love the cool handbags and outfits of the Italian luxury company.

Handbags: eye-catching Fendi models

Since 1977 the Lable has also been producing bags and other accessories. They are available in the classic brown shades, but also in bright and eye-catching colours and models, which adapt themselves strongly to today’s times and no longer to the old versions of the company, which used to specialise solely in furs and leather goods. We also like to use floral patterns or animal applications as eye-catchers!

belt for her & him in black and strong colors

Also with the belts there are beautiful models for ladies and gentlemen. Both the sporty variant with fabric inserts and the classic, chic variant, which consists exclusively of leather, looks great when dressed and underlines the modern, stylish man and elegant woman of today!

Extravagant shoe models

Fendi is particularly well known for its shoes for unusual models with great adornments. Pearls, crystals and stones decorate the models of the Italian fashion label. High shoes and flat slippers are very popular with female customers and look playful yet elegant. The same principle applies to the sporty models for men. The practical, yet stylish creations arouse great interest. Simple outfits thus become the absolute highlight on the streets and show fashion consciousness for trendy combinations!

Accessories: Sunglasses and jewellery

Extravagant sunglasses

Just like bag models, accessories were added to the label’s range in 1977 in order to reach even more customers and expand the range. Shortly thereafter sunglasses, jewellery and watches, small leather goods and other things found great favour with the clientele and brought in high profits. The large sunglasses are particularly popular with women. Here, too, the designers focus on “love of detail” and refine their models with little stones and unusual shapes.

Jewellery: Watches & Arm jewellery by Fendi

The jewellery assortment includes watches, bracelets, chains, earrings and rings. However, Fendi focuses solely on costume jewellery and decorates the small accessories with crystals in various colours. The handling is different with the watch models, in which real stones and diamonds occupy an extraordinary place. Classic and modern for the office, and the playful versions with flowers and metallic leather ribbons for leisure. There is something for everyone!

Portemonnaies and small leather cases

The small leather goods, such as wallets and card cases, laptop bags and clutches are made of high-quality leather materials and ensure an elegant appearance. The simple design ensures that both men and women can combine the models and integrate them practically into their everyday lives. Here, too, it is reflected how much importance is attached to detail.

Outlet

There is currently no direct outlet for Fendi in Germany and Holland, but there are several locations in Italy. There you can get some real bargains and start your journey home with filled shopping bags!

Onlineshop

Of course, you can get most of the articles in the Italian company’s own online shop, but also stores such as Mytheresa, Farfetch and Luisa Viaroma sell articles online. Also here it is recommended to be fast, not to miss the hot coveted Pieces!

campaigns

For the advertising campaign of the bag model “Baguette”, the directors created a kind of story about four friends who drink coffee together. One of them (German blogger Caroline Daur) has just seen an incredible bag in the Fendi Store, whereupon the friends set off to buy the bag. Shocked, they discover that the bag has just been sold to actress Sarah Jessica Parker, who turns around with the new bag under her arm and says it’s not a “bag” but a “baguette”, the name of the bag model.

Vlogs, Hauls and Fashion Shows:

Here you’ll find great inspirations for individual outfits or pieces that shouldn’t be missing in your wardrobe! Especially the bloggers show you in their videos cool parts they just got hold of. So long bags, shoes and accessories in the shopping bags. But these things are also beautiful!!!

Just have a look and maybe you will find something that makes you rave and what you absolutely need!

Vlog (Video): Fendi Luxury Shopping

The London blogger Maria Draganova takes you on a luxury shopping tour and lets you be part of her luxury shopping experience. You will get a great feeling and maybe you are now playing with the idea of putting a little money aside to experience something like this! Just have a look at her videos and let yourself be inspired!

Haul (video): Fendi & Co

In this Haul blogger Jenn G. shows you her cool pieces. From expensive designer parts, to high class pieces, from Zara etc. A skilful mix makes it all the difference! Of course a normal mortal cannot dress up from top to bottom with sinfully expensive designer articles. Jenn G. does it just right and combines parts of Zara with selected pieces in which she invests carefully. Here she shows you among other things the Fendi variant of the Birkenstocks. If you want to know more about her and her purchases, just visit her YouTube channel!

Haul (Video): Fendi Bag

This young lady presents her latest achievement to you also in the form of a YouTube video. Blogger “Retro Flamme”, Erika Fox is busy uploading cool videos in which the “DIY, Hauls” etc. shoots and shows her purchases online. This is where she talks about her new designer bag from Fendi. If you want to know more, click here!

Fendi fashion show SS 2019

This collection, created by karl Lagerfeld and Silvia Fendi, showed wearable fashion. Warm brown tones and high-quality leather materials were clearly in the foreground here. In addition, individual fur parts and bright colours were used in a targeted manner.

Fendi fashion show FW 2019 / 2020

Here, too, designer Silvia Fendi and Karl Lagerfeld created a unique creation. Mainly muted colours such as beige, brown, grey and black were refined by colour nuances such as petrol, pink and yellow. Dropping skirts, as well as lacquer and leather provided for the eye-catchers of the collection.

Fendi Fashion Show Haute Couture FW 2018 / 2019

Silvia Fendi and Karl Lagerfeld showed fur models in different colours, as well as leather and robes in prokat at the Haute Coutre Show 2018 / 2019. Pastel nuances and transparent fabrics enthused spectators from all over the world.

Yulianna – Diversity! New in our model agency

Diversity – Yulianna is so special! Winnie Harlow showed it off as a model and conquered the fashion world with her gene defect ‘Vitiligo’. In current campaigns, in TV commercials and on magazine covers. The very special thing about her are the liver spots, which make her look so unique. We are very happy to have won Yulianna and look forward to working with her.

Yulianna – Closer Look

Folge Yulianna on Instagram + Cocaine Models!

First we have a fancy GIF, then the photos in still. We love it! Yulianna by Robin Platte.

Yulianna – Special

More about Yulianna? This is Yulianna Yussef talking about her life with the skin disease congenital nevus in RTL in interview.

Folge Yulianna on Instagram + Cocaine Models!

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

All Eyes On: MULA! Upcoming in Paris, Milan & London

The perfect measurements are not only required for high fashion and haute couture fashions, even if you want to work internationally as a model in the mega cities! Mula soon starts her journey through the world. We accompany you as your parent agency and look forward to many years together!

Mula – Now in our model agency

Product photography – experts in fashion, jewellery, packshot & more

Product photography – fashion and jewellery, cars and technology, smartphones or furniture, a product photographer knows how to stage his samples. Last week we had our big special for Advertising photography. Product photography is a part of it. More precisely, product photography, in relation to advertising photography, deals less with the artistic side than with the technical component. For some photographers, lighting is extremely important, e.g. in the automotive industry. If a car body is to be shown here, angle is particularly important, but so is light setting and shadows. The refraction on the individual materials, features over the varnish of smaller light reflections, hundreds of details in just one motif. In complete contrast to product photography in the photo studio for online shops, here it is just as much about the technical refinements but also about high quantities. Some new collections are so large that three photo studios are employed in parallel to produce the amount of images. We take a closer look at the work of a product photographer!

If you are looking for an expert for your products, please do not hesitate to contact us and we will help you to arrange and organize your photo shooting.

High-quality product and product photography as well as laying goods

As described before, the product photographer is particularly interested in the technical details of lighting, equipment, rebuilds in the photo studio and many other elements. We don’t have to talk about that anymore, what’s more important here in product photography is that you have a photographer at your side who gets along very well with planning and organization. Because here it is no longer about one model and 5 garments but often about 100. The individual garments and outfits do not only have to be stored for a short time, they have to be put together on site, nothing may get lost and of course must not be damaged. The photographer is not only a photographer but also a real planning talent.

The photographer must attach great importance to punctuality, after all, such longer productions are about short periods of time. While the collection may already be on its way to Europe in a container, the first samples are to be photographed so that they are available in the online shop just in time for the start of the campaign. A great challenge not only for you as a customer, but of course also for the photographer.

Jewellery with gold and effect – Example

Mood Board / Mood Frames for products (mood scene)

Before we go to the photo studio, before the car is assembled on the turntable, before the 100 items of clothing are shipped, it’s all about the concept first! Mood boards are mood scenes, exemplary photos that show customers and the team what the photographer imagines the set to be like.

These include, for example:

  • Location and Backgrounds
  • Props and decorations
  • State of product
  • Light setting and colours
  • photos or as clipping?
  • For Models, Posing, if in Shooting
  • Outfits and accessories, also for hand models or foot models
  • different ideas to choose from

The resulting scenes are then much easier to understand than if a photographer would only explain. Because pictures say more than a thousand words! With the help of the Mood Board the whole team can orientate themselves, from the stylist who is responsible for the accessories and the props, the photographer who has to capture everything in the photo, the assistant who provides the products in front of the set and repacks the old products, everyone knows what to do!

Example – Glasses & Accessories in Shooting

Anyone who combines product and advertising photography can use the Mood Board to create additional ideas and concepts for collages or campaign images. This gives you a quick and easy overview of the media to be produced.

Questions during conception? Also here we help and support you as an agency.

Manual clipping (paths), composings, and collages

If you want to use your produced product images for collages or compilations, you need clipping. Not only for collages, also dealers who want to sell on Amazon need very clean surfaces. Usually for Amazon this means seller, white. Product images taken in a photo studio will rarely be photographed on a complete white background. That wouldn’t look so aesthetic to the viewer. However, clipping can also be used excellently to change backgrounds. For example, if you sell food online, you can quickly put a tablecloth in the background, old wood that looks very noble, or you can put several fruits together in the aforementioned collage. That is why many customers also want their products to be clipped.

For absolute quality, clipping must be done by hand. Depending on the product, such optional processes can also be automated. If, for example, you have products with very clear edges, ideally all dark ones, which are all picked up against a white background at the same time, you can also complete the release processes more quickly by using so-called batch processing. The disadvantage is that you will never achieve 100% quality. Therefore, clipping is usually not automatically produced and must be specified by you in the customer briefing.

Conversions and media export

Whoever commissions a photographer for the first time and receives the image material at the end, will usually receive image files with a size of 40 to 50 megabytes per image.

Tip 1 – Image compression

Especially in the area of online and online marketing such image sizes are not really practicable. Good photographers think of pointing this out to their customers in advance. Because if you end up with 100 so-called RAW files, with a total size of 5 GB, these are not practical files for an online shop or a digital advertisement. The photos are way too big! Since very few customers have installed Photoshop in their own agency or company, the photographer should consider providing additional compressed files for the web and mobile devices beforehand. These files save a lot of memory! This makes them much faster to load on mobile devices, whether smartphones or tablets. Why is that important? Search engine optimization plays an important role for many sellers when it comes to selling products. Whoever is best placed in the search engine gets more clicks and thus more customers. Due to the compression, a single photo is no longer 40 or 50 MB in size but only 0.4 MB. With it your picture loads 100 times faster in the Onlineshop.

Selection and Compression – Example

Tip2 – Image set

Photographer likes to send a large selection of photos. But don’t we book a photographer to do the work from A to Z, from organization to selection? That’s exactly why you should talk to your photographer about the quantity to be delivered in advance. The amount of photos in the end makes for four jobs, in your own company. Because the selection of 500, 600 photos with an untrained eye takes a very long time. A good photographer should directly take the preselection of the pictures from them, so that they only get the best ones and only decide between the absolute A-goods.

Contact: Product and advertising photography

We will help you in all steps, get in touch with us or get more information about advertising photographers.

Advertising Agency: Brand, Design, Text, SEO, Online Shop – Advisor & Tips

Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for social media and influencer marketing. What does an advertising agency do? Our overview in XXXL format with everything you need to know about advertising agencies for your own start-up or as a medium-sized company – the free advertising agency guide:

What exactly does an advertising agency actually do?

The advertising agency definition on Wikipedia summarizes: “An advertising agency is a service enterprise, which takes over the consultation, conception, planning, organization and realization of advertising and other communication measures for […] client”. – Full service.

The exact services of an advertising agency are less known to many. Does an advertising agency only ensure that a certain product becomes known? Does the advertising agency take on much deeper tasks? Who assigns a Full service advertising agency, which assigns a professional, who argues with the entire range mark and marketing. The actual producer, the actual company, can fully concentrate on day-to-day business. Everything about their products or services is of course also influenced by the advertising agency. Just think of market research and new product development. But before we come to such a complex area as product development from market research, for example from reporting from social networks, we take a look at the very basic tasks of an advertising agency.

Corperate Design – Design and Recognition

Anyone who thinks of the big golden M immediately knows where he is at home in the fast food sector. Anyone who sees a star on a car knows immediately which brand it is. Corporate design starts with something small and non-complex like a logo and ends with precise guidelines for large companies and corporations. These even regulate how the logo is to be affixed to a particular make of car, with exact distances in millimetres to the door, wheel or window. Corporate Design deals with the visual red thread of your company. The colour plays an important role here, as do the shapes: round elements, pointed or very straight. All of this will then prevail throughout the entire media portfolio. From an image brochure for customers to a promotional clip for YouTube, as soon as our fans see our brand, they know who is meant. The faster this identification and perception is possible, the greater the brand awareness can become. Just think of the bustling shopping street in the city centre: the faster you can identify a particular fashion store from the jungle of fashion stores, the faster you will run towards it.

Corporate Design is not only concerned with the wishes and ideas of the customer, but also with the final customers and consumers. So how can you design your brand in such a way that your desired target group finds it appealing and attractive?

All these questions are clarified, conceived and developed by an advertising agency. From the logo to the image brochure, from the website to the web shop, even the car fleet is branded. Recognition ensures that our customers have quick access to us, but also quickly storm into our stores or online shops.

Content Marketing – Content with added value

Speaking of attracting visitors, the area of content marketing in particular has become extremely popular in recent years. Content Marketing works with texts in different facets and variations.

Content marketing can be the placement in a prestigious medium. For example, we can buy a placement in an article in a well-known magazine. This article then discusses a topic that is right for our company. If, for example, you are a real estate agency and have vacant apartments in the Berlin area, but are also looking for new properties, it would be worth buying an article in a magazine about real estate agents in Berlin. As soon as someone wants to give up their apartment, rent it out or sell it, they search the Internet for a good real estate agent in Berlin. Of course, you immediately look for reviews and recommendations and then probably discover our article in the trade magazine.

By this recommendation marketing, in combination with content marketing, we reach a fast and high level of trust with the users and thus the chance increases that you as a real estate agent get the free apartment and not the competition.

Content marketing, however, also extends to parts of search engine optimization, we will deal with this aspect in more detail later in search engine marketing. Search engine marketing deals with various areas of optimization for search engines, but also with analysis and monitoring.

Communication – advertising copy and PR

Advertising texts, one of the supreme disciplines of any advertising agency. Every idea can be packaged in thousands of words: the countless advantages, the differences to the competition, the small details that make the product special. Ultimately, however, in advertising communication you only have a few moments to transport messages. In order to use these moments perfectly, you need advertising texts that are short and concise, yet as informative as possible. But that is not enough, advertising texts also need added value for the ultimate consumer. Why should I change? Why should I bother to click on the online shop? Why would I go downtown? Advertising agencies will find the perfect answer to these questions. A coherent formulation, which is then adopted for the further advertising concept.

The media used ultimately form from this. This communication concept ultimately leads to the Guideline, which all employees, agencies and freelancers must adhere to. Of course, the concept also contains other aspects, such as the company’s dos and don’ts or formulations outside certain standards that require approval. By means of the guideline or the communication concept all other media are designed in their formulation, from the image brochure for the own company up to the flyer, and of course also larger advertisements and campaigns.

Outdoor advertising naturally also plays an important role for many large corporations and companies. No matter whether it’s the placements on the way to work or on the way back home: from the food company to fashion to technology & automotive, there is a lot of competition in outdoor advertising. Unlike on the Internet, the space is not always available and advertisements cannot be exchanged every second. Outdoor advertising therefore requires a lot of preparatory work, organisation and planning in order to reach the consumer effectively. Here, too, the advertising texts must be very short and concise. Usually only two or three words, in combination with the visual language, which should convince the consumer.

All this work has only one purpose, to promote sales in business. Regardless of whether it is the point of sale in stationary retail or the point of sale as a digital marketplace, your own or a third-party online shop. As you can see, there are various and, above all, very diverse marketing opportunities. An experienced advertising agency helps with the selection of the media, but also with the formulation of the right texts. An overview of the areas of application:

  • Communication concept
  • advertising texts and PR
  • brochures and flyers
  • Adverts and campaigns
  • Outdoor advertising and posters
  • Direct Marketing and Mailing
  • Sales promotion and POS

Brand – structure and presentation

Co-design, text and presentation ultimately lead to a major strategic goal, the development of one’s own brand. How do we present ourselves to customers? How do we present ourselves to our own employees? How should other competitors think of us? Brand building is a very complex and psychological topic. It is often small aspects that can make a brand known.

Example of brand development and brand image – Take a look at the name of our agency as a best practice example. The name Cocaine Models can and is sometimes controversial. At the same time, the name ensures that the agency is a topic of conversation in the right circles. The daring title of the name also conveys a certain philosophy of the agency, the young, the new, the rebellious. Of course all for the image only, in the background the agency is exhibited for high fashion customers as well as for advertising customers and promises extreme professionalism. The proximity to haute couture brands and international brands also sharpens the brand profile. The online presence focuses on young people and at first glance suggests to customers that there are tomorrow’s model newcomers here.

Regular events in an extremely high-quality setting as well as fashion shows and model castings ensure constant interaction, not only via digital media, but also live. In addition, representative work was quickly agreed with renowned agencies in mega-cities such as New York, London and Tokyo. This overall mix ensures that young talents feel very comfortable with us, as they have the chance of an international career, and at the same time customers see that we find the best talents in Germany through these targeted measures. An overall mix, which can be read over many pages in the planning, but, as you can see here, can also be described in short form.

Each brand image is individual!

Every brand image is individual! Advertising agencies are trained to find out the peculiarities of companies and to work out philosophies in such a way that they can also be reproduced in the shortest form.

Let’s find your brand core and let’s develop a strategy together with a three-, five- or ten-year vision!

Brands and branding at a glance:

  • Brand / competition analysis
  • Development of identity
  • Brand architecture
  • Positioning
  • Naming

POS Material – Equip business premises

The furnishing of business premises is definitely one of our favourite disciplines! Interior design, feel-good rooms, sales areas and, of course, how do we keep the customer in the store? But not only the point of sale is important, but also the media distributed within the business premises. Beginning with the shop window decoration, where you can rely on props as well as work very well with print, up to the checkout area and the reference to one or the other small take-away article.

Changing designs with changing campaigns and seasons, the installation of monitors and screens for moving images, in the area of POS material for business premises is much possible. It doesn’t always have to be the dusty brochure!

Advertising agencies are partly specialized to get involved in such ideas, to deliver creative concepts, how to stand out in the crowd! Especially in the shopping streets, which there are in every big city, the competition is big. In particular, fashion companies there are link to link ranked, like a chain. Where do I shop? The decision often only takes a few seconds. As we have already discussed before with the topic Corporate Design, it is firstly about the quick recognition of the brand and secondly again about the added value for our consumers! Maybe we have glasses and hats to match the current summer weather. Our media point directly to colors, cheerfulness and vacation. The perfect occasion to take a short break in the middle of the shopping mile! This is how effective POS marketing works in combination with business equipment, business premises and media.

Print advertising material – sales promotion information

Print advertising has always been important. Of course you can discuss the importance of a business card up and down. Ultimately, however, the point is to ensure that the business card, i.e. the contact, remains present. A name that’s only spoken is easy to forget. The business card remains on the desk. Just as with the business card, it is of course the same with other print media. Do you remember the catalogues from the 80s, 90s? The catalogue had permanent presence in the living rooms of families and households. Every now and then they rummaged in it and every now and then something was ordered. That’s exactly how it works today!

In the mailbox you discover a lot of advertising, 90% is not important for us, but sometimes we discover something that we pick up. The classic: the pizza card from the pizza baker around the corner. The pizza arrives fresh and hot, maybe you even get a few percent discount as a loyal regular customer. Continue with supermarket brochures, which are popular with many people. In the USA, couponing, collecting vouchers or combining them to get even bigger savings offers, has even become a real folk sport.

Although the world is becoming increasingly digital, print media retain their impact. From the business card, mentioned at the beginning, which remains on the desk, to the sales brochure in which the most important products are listed so that a sales representative or salesperson can present them immediately to the customer, to large posters, city lights and outdoor advertising.

Of course, we always recommend an individual mix of print media for your own business stationery. The car dealership needs brochures, fashion companies need large posters and sales representatives need the classic business card.

Tip: Think about the environment when printing

From our experience as a successful advertising agency we have very often noticed that large quantities are often ordered, therefore safety first! Particularly in the print sector, the costs for unit prices are falling enormously to high volumes. While the small hairdresser orders 1,000 pieces for 500 €, the automotive group orders 1,000,000 pieces for 5,000 €. The problem is that more than half of all printed media ends up in the warehouse and ends up in the garbage. A great waste of energy, from the loss of the trees, the production with energy, the manpower used and the inks in the print shop to the delivery to the passing on.

Therefore, when placing your final order, always think a little bit about the environment and ask yourself the question: do we really need one million pieces or are 100,000 pieces enough?

Production – Photographic and video material for advertising

The production of photo and video material for the print media, but of course also for all online and digital media, is one of the major core elements of advertising agencies. Here it depends on the close cooperation with many freelancers. It starts with the organization, including the photo studio, the photographer, a videographer, possibly the assistant, one or more make-up artists, stylists for props and outfits… many workers, who have to be organized together at one appointment.

In order for this tour de force to work at all, a lot of experience in planning and organizing photo shootings is required. The processes must be exactly right, a concept must be available in advance that immediately makes sense to every team member. The customer, i.e. you, must have given your okay to this advertising concept and all team members must be briefed in detail with a complete moodboard, i.e. a paper in which all scenes are represented pictorially, up to the timing and final callsheet. In the callsheet you define which people are present at the production date, how to best reach them and the times and of course all information for the assistant, from the driver for airport and hotel transfers to the camera assistant. Here is an overview of the most important parameters:

  • Shooting concept or campaign concept
  • moodboard with scenes images
  • Callsheet with contact addresses of all team members and time control file
  • Preliminary coordination and organization between photographer, videographer, technician, photo studio, make-up artist, stylist, models,…

Advertising and product photographer

Advertising and product photographers have a demanding job. Since we have to do very often with the material and also very frequently customers with us inquire whether we can support with the switching to first-class photographers, we have for this a separate range! Read more about the topic here:

Image processing for media

The post-editing in photography makes up a large part of the first class. We work in particular with photographers who work for international young brands, because they have the most up-to-date image for the zeitgeist, and with those photographers who also frequently cooperate with magazines, because they focus in particular on high-end postproduction. In the area of Adobe Lightroom and Adobe Photoshop no one can fool them so quickly. Of course, many photographers also use Capture One. But no matter what the software’s name is for the photographers, we can get you to the best in retouching.

In the image editing process, you only use the Lightroom program once you’ve heard it. Here, all photos are transferred from the camera and released for selection in large quantities, but the colors are also corrected once in a while. This results in the pre-selection or selection for the customer, which can then be used to decide on the final photo motifs. As soon as you, the customer, have made your decision as to which photos will ultimately be used for the campaign, these photos will be retouched in detail. For the retouch, the post-processing of the photos, programs like Adobe Photoshop or Capture One are used. Here the details are worked on, from the skin to individual strands of hair and of course dust on the floor. The supreme discipline is skin, of course. The image must not appear unnatural and ultimately post-processing must never look like post-processing. The best photographers edit their photos so that most would assume that they were never reworked. Here lies the great art of advertising and product photography!

SEM – Search engine marketing

Search engine marketing is nowadays one of the central means for sales promotion. In the digital age almost all information flows go via search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online shops and websites are the experts for rankings in search engines such as Google, Yahoo, Bing or Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has already successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are search terms of the users, have also made it to number one, in the national as well as in the English-speaking area. Search engine marketing is so efficient because nobody goes to the city centres for new products anymore, first of all they search online. No matter whether they are digital marketplaces or the online shop. Not only products, but also services are increasingly called up online these days.

  • Which nearby massage parlours are recommended?
  • Where to find the nearest dealership for luxury brands?
  • What is the best shampoo?
  • Ladies T-Shirt Trends 2020
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because a large part of the competition takes place in the digital market today. This cross-media mix, i.e. the spread across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a quick look at the topic of search engine optimization.

SEM / SEO – Search engine optimization

Search engine optimization initially deals fundamentally with the placement of websites and online shops in the popular search engines all around Google, Bing or Yahoo. The higher a website is placed, the more clicks it receives. The goal for any search engine company is to reach number one. But why is place one so important? Let’s take a look at a heatmap from the market research, it shows the search engine Google and the views of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because here all users get caught with their eyes, the advertisements are also placed in this prominent place. The closer your website or online shop comes to this point, the more clicks you are likely to get and the more sales you can make. Here you can see the views again clearly in the heat map:

How to get to page one on Google?

To reach page one, you first have to look at the competition. Is there a lot of competition or not? If, for example, we want to do search engine optimization in the area of real estate, apartments, insurance or financial services, we need correspondingly high capital for the implementation of the goals. It is already easier when it comes to more specific terms, for example the “lamp shop in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First a look at rather difficult keywords:

  • Hotel New York
  • short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

In addition to these hard to come by keywords, there are also simpler ones, for example local topics or niche topics:

  • Lamp specialist shop in Hamburg
  • Short-Holiday Neuschwanstein Castle Bavaria
  • test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this little example you can see that the more exact the terms become, the easier search engine optimization will probably be. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it is not complicated. It is only relatively less expensive. Ultimately, however, targeted search engine optimization always remains an ongoing project and not a one-off setup, as long as it is a medium-sized and large company.

So far we were only in the area of content, of course there are even more aspects in search engine optimization, for example the page structure, but it would go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on your own website or in your online shop.

But there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. The OffPage optimization then revolves around all measures outside the own online project. A large and central part of this is the generation of backlinks. Backlinks are links from other sites to our project.

Backlinks simply described:

  • Best Practice Real Estate – the central topic for our clients: House and apartment to buy or rent
  • We as advertising agency provide for the reader many topic-relevant sides with increase in value, which it does not find somewhere else
  • Example article: Kitchen trends 2020
  • The article will rise over weeks and months always higher in the placement
  • A larger living magazine investigates at some point to the topic kitchen trends of the coming yearly
  • The editor takes over two or three ideas and links our website
  • As an advertising agency we also buy a backlink in an online blog
  • By the cross-reference in the living magazine a further Blog on us became attentive and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there on place eight or nine
  • With the constant cross references our article rose step by step and now occupies place one

How do kitchen trends and houses fit together? In search engine optimization, you don’t just take up your rigid subject area, but also horizontally related topics. For example, when we talk about selling or buying a house, we should also talk about land in this context, i.e. garden, driveway and garage. But we should also report on the inner life of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as formulating YouTube videos. A thousand ideas! One goal: sales promotion.

Questions about search engine optimization? Contact

Our internal experts ensure international placements, in several languages and in several countries. No matter whether national project or international, we help you in all areas. With reference projects that speak for our quality.

SEM / SEA – Search engine analysis

After the search engine optimization we want to have a short look at the search engine analysis. The search engine analysis deals with the behaviour of users on our own website. In addition, the search engine analysis also considers the effects of our search engine optimization. Have we risen or fallen in the rankings? How can I improve my ranking on Google? With exact key figures you can draw conclusions from the reporting and monitoring of the search engine.

Social Media – Marketing on YouTube, Facebook and Instagram

Modern, modern, social media marketing! Anyone who is a brand nowadays is of course also active in the social networks. But it is no longer just prestige that attracts companies to social networks, but increasingly also sales strength. Social networks have developed into the central communication channel of our society. No matter how far you are from each other, scattered across continents or even just in two different rooms, WhatsApp, Facebook, YouTube and Instagram dominate our daily lives. Therefore, having a clear presence in social networks is a central means for many companies to win new customers. As an advertising agency, social media marketing therefore plays an increasingly central role in the marketing context. Social networks are particularly popular as a communication channel for companies with young target groups.

Development of networks and advertisements

Social networks are also constantly evolving. Facebook used to be a timeline with a connected messenger service. Meanwhile Facebook is a huge universe of groups, different interests, information pages, companies and of course billions of individuals. Facebook enables companies and firms to place targeted advertisements to selected target groups. Advertisements have extremely low wastage, they hit exactly the people our advertisement is supposed to hit. No matter whether our target group is between 19 and 20 years old or between 35 and 40 years old, male or female, with interests or with fewer hobbies. There are local, regional and also city related advertisements as well as live broadcasts for events. Thanks to the Campaign Manager, you can bring products and services to the right audience in the most extreme way. Instagram has also changed: while in the past it was relatively difficult for advertisers to monitor campaigns, i.e. clearly evaluate the successes, Instagram now also has the option of placing links. For example, you can specifically advertise online shop products that are also specifically linked. Subsequently, the conversion rate of visitors to a website to customers can be read off precisely and the success or failure of the campaign can be assessed.

However, with billions of users, social media has also evolved in other facets, not only in advertising. Individual users have turned out to be so creative that they have gathered more and more fans behind them. Today, their communities are made up of millions of people, and the technical term for these special users is Influencer.

Influencer Marketing

About Influencer Marketing we already wrote a lot in our Social Media Blog! Influencer marketing deals with two central points:

  • Permanent presence and mention in the target group
  • In optimal case, direct sales promotion

Many companies have high expectations of influencer marketing. They understand influencer marketing, i.e. the cooperation with people in public life, as an advertisement: if I invest 500 €, I get 1,000 € out. Wrong thinking. Influencer marketing is more comparable to TV advertising, it ensures a regular presence within the target group and thus anchoring in the minds. If people are then looking for certain products and have received several recommendations from one or more of their favourite people in the social media in advance, you will remember our product and will therefore be more likely to choose the known or recommended product in the shop or online shop. This concept is called recommendation marketing.

Recommendation marketing is the core of influencer marketing. People who talk about us make the brand relevant. The more positive the statements about the brand are, the more likely users are to be willing to access this product. It is important not to place a product once, but over a regular period of time. Because unique advertisement goes up in smoke, no matter whether print, digital advertisement or even a flyer insert in the magazine. It is important that the brand is always present and thus taken into account in every purchase decision. Learn more about the topic here:

Webdesign – Responsive design for website and online shop

In former times internet pages were built statically with HTML. A little later the separation of structure and design came in HTML and CSS. The CSS file is global and contains all commands for the design, for example:

  • Font type and size
  • background colors or images
  • Color of lines and tables
  • Distance to next element

HTML contains all structural commands. The best known are Header and Footer. The header usually contains the menu and the footer the further information.

Webdesign is therefore concerned with the basic structure of Internet sites and online shops as well as their design. However, the design should not only be visually appealing, but also lead to sales. For this there will be special banners or collages and photomontages.

Content Management Systems like WordPress and TYPO3

Today, however, the design of Internet pages comprises even more aspects, while earlier systems were statically structured as described, today’s Internet pages and shops are structured on the basis of a content management system. This content management system, as well as HTML and CSS, separates structure and design, i.e. the code of the website and the content that is displayed. Simply explained, all contents are stored in a large Excel table. Depending on which page a user calls, the contents of a line are retrieved. This row contains several values distributed over the individual columns. This includes for example the author, the publication date, the associated categories, linked images and media, the content of the article and much more. Thus, a website and an online shop today are built according to the following principle:

  • HTML for the structure and placement of the elements
  • CSS for the design and all visual commands
  • SQL as a database for dynamically generated content

This is how modern content management systems such as WordPress and Typo3 are built, they belong to the absolute basis of every good advertising agency.

Responsive Design for iPhone, Samsung and Co

With the increasing diversification of end devices, web designers have to get used to more and more different formats. That’s why web design today is usually much less creative than it was ten years ago. Ten years ago there were relatively uniform image formats, each screen has approximately the same resolution. At some point notebooks, high definition monitors, and later mobile devices such as smartphones and tablets were added. Of course not to be forgotten in any modern household: the internet-capable 4k TV set, on which people also like to surf. All these different formats must be taken into account when designing websites and online shops. One of the most important end devices that is defined nowadays is:

  • Smartphones – Mobile first!
  • Notebooks and Tablets
  • Computers and Monitors
  • 4k TV screens

As you can see from our website, it should be defined for all end devices. However, not only for the respective end devices, but also for the individual manufacturers and model types. Thus the iPhone 7 differs fundamentally from the iPhone 10. At the same time, models continue to differ, although they are coming onto the market at the same time. Ultimately, the right scaling, graphic design and preparation of the content must be found for every screen resolution. This optimization in usability is the daily bread for good advertising agencies.

Webshop / Online Shop – Your digital marketplace

Digital distribution has been gaining in importance for years. An end is not in sight and the annual growth figures prove the trend. More and more retailers are turning to their own online shop, not just the typical fashion companies or DIY stores. Also more and more smaller companies are naturally attracted in the area of online shopping. The antique dealer around the corner or the hairdresser, who will now offer his products under his own brand in the online shop in addition to Amazon.

Due to the previously mentioned innovations in Web 2.0, in particular the dynamic compilation of content by content management systems, online shops can be produced in great variety today. From a minimal design for exclusive and luxurious products to a large online shop with 10,000 products and more. We, too, have gathered some expertise, from online food retailers to sports fashion manufacturers. Online shops are subject to the same principles as websites. Especially the web design and of course the responsive design for all end devices plays an important role, as does search engine marketing. Every single product should be designed according to the criteria of search engine optimization. As can be statistically proven, the trend for online trading is clearly upwards.

Statistics online trading and growth

As you can see, there is still a lot of scope in the area of e-commerce. From the automobile trade to building materials, wholesale markets and food retailers, but also for fashion companies, Internet providers or travel providers, it is worth considering setting up your own e-commerce.

Statistics: E-Commerce turnover in Germany in 2015 and a forecast until 2020 (in billions of US dollars) | Statista
More statistics can be found at Statista.

Today, comparison portals ensure that many people do without their own Internet presence. There are many examples from everyday life, be it food suppliers whose orders are entered via large platforms and who then deliver dinner, no matter whether pizza or Asian directly to the front door, to the provider of holiday apartments on platforms such as Airbnb. It is worthwhile to place your own e-commerce in connection with search engine marketing. This saves you costs for advertising, e.g. on portals or search engines, and you do not have to pay any sales commission or agency fee to the respective portal for successful sales. Therefore, the investment in an e-commerce model is definitely worthwhile in the long run.

Advertising agency and consulting

If you still have questions about one of the above topics and specialist areas in the field of advertising and marketing, please contact us. We look forward to receiving your project enquiry and can provide you with competent answers. For employee training, guidelines or the complete full service of an advertising agency.

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Model agency for women: Fashion, Online Shops and TV Advertising

Cocaine Models – the model agency for women. Since our beginning, our model agency has focused in particular on the cooperation with female models. We want to motivate them to go their own way, regardless of what is often predetermined. Being a model means living a dream, meeting new people, discovering new cities and countries.

Girl power! The new generation Models

The, if you will, training usually starts early. At the age of 14, 15, or even 16, the first girls apply to our agency. While they are still at school, they work on building up their own careers. Before we start with sets from renowned customers, the focus is on getting to know the industry. Through discussions with parents, model coachings, test shootings with first-class photographers, the creation of your own model portfolio. Step by step, you will be introduced to the topic of fashion models. What’s the big deal? What are the most important experiences you have to gain? Before you really meet important customers, you have to work hard on discipline, motivation and ambition. Because the competition with women in a model agency is big! While very few boys pursue their dream of becoming a model, for many young girls this is the dream job par excellence.

Modeling minus the dream job for women

Modeling is a real dream job? Yes, it is. Anyone who has made his experiences in classic jobs and then had the chance to get a taste of the world of fashion models knows how much you can experience there. You speak different languages, get to know new and interesting people all the time and have a lot of fun at work. The working hours are flexible, catering is always available and in the end it’s all about having fun ! Who wants to see a sad photo? Exactly no one! That’s why not only model agencies take a lot of trouble to create a harmonious and friendly cooperation, but also clients, photographers and casting directors. If you work diligently on your career, over months and years, with a little luck you can even make it to an international career and get to know the big world in our partner agencies worldwide.

The Model Agency for Women

And if you want to try your luck, we would be very happy to receive your application! It does not cost much time and effort, two photos and your contact details. If you want to know more, let us write you more about the model agency, or send us directly your

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a model agency we are always very close when it comes to new trends from the fashion world: fashion, bloggers, trends, events up to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what’s going on in New York right now? What just happened to coming from London? What’s new in Berlin? What’s happening in the world? Which bloggers are hot and which need? You find the trends for us! From day 1 you work directly with our team from the and are part of advertising (for example Youtube campaigns) and the model agency, which means you still get many insights into the world of media. The perfect start to your professional career.

Go back to Modeling Agency: Jobs

Online editorial office: Marketing Know How for studies and career

What makes the training so special? Know How meets Fashion.

  • Fashion, VIPs, News, Trends and Influencer
  • Content Marketing and Search Engine Optimization

Due to the fact that we have many points of intersection with the advertising industry, we are among other things specialized in online marketing and search engine optimization. If you combine both areas, Fashion and Influencer as well as Online Marketing and Search Engine Optimization, then you have gathered absolutely valuable know-how for the future! No matter if you want to study media later or if you want to start your career later, you have good chances! Interview the best bloggers of Germany and find out for us that nobody knew yet! As a fashion editor you are also partly on Events, Store openings, Blogger Events, Fashion Weeks, GNTM or the About You Awards. It is guaranteed not to be boring in the fashion world!

Among the requirements and prerequisites for an internship and intensive vocational training you will find further information about jobs as an online editor.

Application for editorial office / fashion magazine only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. Apply now in our model agency!

Vocational training: Procedure and contents (3 years)

  • Model Management and Structure
  • Travel management
  • offer calculation
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for influencers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into interviews and organization of a magazine (example: see training above) – Special Know How in second half

Prerequisites

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month as expense allowance (start of work from 11 am, instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Application

Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.

  1. Enter contact details
  2. Upload letter + curriculum vitae
  3. Send

 

Bewerbung für:

Name:

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Online editors: News, trends and influencers all day!

What’s your job like?

start into the day, team meeting and editing

Your everyday life consists of classic office work! With a good cup of coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workplace and check all e-mails and requests first. At about 10 o’clock we meet for the team meeting. Here we discuss the most important tasks of the day quickly and shortly. After that, you’ll focus fully on your work, from consulting with blogger management to PR agencies, new visuals to release in Photoshop, or other tasks you don’t expect today! Because as a fashion editor you are always part of our model and advertising agency. So you also take over editorial tasks for our model agency, in the area of PR.

Interviews, Design, News and Public Relations

Our internship and vocational training (office management clerk or dialogue marketing clerk) as a fashion editor are diverse and varied. With all your main tasks, a friendly team and constantly new tasks, so that you can grow with the challenges!

The longer your training, the more extensive the knowledge you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us a job does not only consist of the daily work of the same things. You will get your own tasks, projects and, depending on the duration of your training, more and more responsibility. In principle, we offer these three forms of training

Internship & Trainees: Differences in education

  • 3 month internship for vocational orientation
  • 6 month internship for vocational orientation and transfer of know-how
  • Vocational training in the commercial sector

3 month internship for vocational orientation

During the three-month internship you will get to know all important areas at a glance. Then you will have an assessment of whether you would enjoy your job as a fashion editor or not. During the three months you will be given an area of responsibility that you are allowed to supervise independently, with supervision and guidance. In addition, you will of course also be involved in working with our team and get to know a little from the world of public relations (PR).

6 month internship for career orientation and marketing know-how

During the six-month internship you will learn much more than just the important areas of career orientation! The experiences are also more. For example, every half year the Berlin Fashion Week takes place, if you’re lucky you might be able to visit it for us! Or you can organize photo shoots with photographers and models, which are then published in the magazine. You will be assigned such larger projects in a six-month internship. You will then take care of the various tasks and contact persons, agencies, designers, models and bloggers. During your internship you will not only get to know the superficial aspects of a fashion magazine, but also the deeper work processes in marketing.

Vocational training in the commercial sector: Editing to management

In a vocational training, e.g. to the buyer or to the buyer for office communication or dialogue marketing, you learn everything what there is to know about the media world! After completing your vocational training, you have gathered so much know-how that you can gain a foothold in any agency and pretty much any magazine. We will not only teach you how to work editorially, you will also get to know many aspects of marketing and especially online marketing as well as social media and influencer marketing. Who’s in the front row of a fashion show these days? Blogger! That’s why we are no longer just asking the classic world of printed magazines, but have focused completely on the online sector since 2018. Nevertheless we publish every six months a best of edition in printed form, for reordering. Of course you will get to know all aspects of the layout, you will like to work with Photoshop but also with InDesign. At the end of your vocational training you will have got to know everything and with a little luck and good performance you will even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK Training company

References and customers

All Eyes On: ALICE! Online Shop & Young Fashion

Alice is new and has already proven in the first shootings: She’s got power! Our photographers were thrilled and now it’s off to our model agency. No matter if Hamburg, Berlin, Cologne or Munich, we are looking forward to the first common jobs and castings.

Alice – Now in our model agency

 

The Fashion Show – Catwalk & Catwalk Tips for Models

You are not a professional on the catwalk yet? Then take a look at our tips for the catwalk! Of excessive importance is an upright posture. You should be able to balance a book on your head. Pull your shoulders back and push your pelvis a little forward. Make sure you do not lean back too much. When you take the first step on the catwalk, you should always be the first to use your ball of the foot. Almost like you want to sneak. This looks a lot more elegant than when you first appear with the hoes.

Run with momentum and character: Find your balance

The important thing is that you put one foot in front of the other. You really should literally take this to heart. Your gait should form a zigzag. Thus, you also get the necessary momentum, which makes your walk only appear characteristic. Your steps should be great, but you should not do a splits. Also always remember to swing your hip. Always move your arms and hands evenly. It should not look like you have two stiff arms.

Your focus should be on the catwalk to a point in front of you

Your look should adapt to the style of your clothes. Try to smile with your eyes and keep your chin always lifted. Keep your head straight and steady. At the end of the catwalk is usually always the rotation. Put your left foot in front and pause for a few very short beats of the music. You should turn your shoulders and feet sideways while your head is still pointing forward and you are looking over your shoulders. After the break, turn your foot in the opposite direction and start to run with the front right foot. Only at the end do you turn your face away from the spectators.

But the most important thing is that you try to get your character involved in your walk. And you should always find yourself very attractive. Because only when you are convinced of yourself, you can convince the audience of you.

  • If you still can not walk well on high shoes, then you will learn it quickly with a little practice. My ultimate tip to keep you from slipping on the catwalk is to lick the soles of your higheels with some lemonade or coke. Your soles start to stick after a short time and you will surely strut over the catwalk.
  • Watch catwalk videos of really good models or visit the fashion shows yourself.
  • Let your friends film while running and posing. You can then watch the videos, and you’ll see for yourself what else you need to fix on yourself.
  • It does not matter if you stumble but you should get up dignified and keep going. Even in such stressful and embarrassing situations, you should stay professional and self-confident.
    Try to smile with your eyes (Smize: Smile with your eyes).