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All Eyes On: MULA! Upcoming in Paris, Milan & London

The perfect measurements are not only required for high fashion and haute couture fashions, even if you want to work internationally as a model in the mega cities! Mula soon starts her journey through the world. We accompany you as your parent agency and look forward to many years together!

Mula – Now in our model agency

International Models: Perfect model dimensions for elegance in advertising and presentation

Model Measurements & Body Size – The classic model career every up-and-coming model dreams of almost always depends exclusively on the model’s body size. There are only a few exceptions, perhaps one in a thousand, who made it anyway due to their special nature. Everybody knows supermodel Kate Moss. She combines everything: a special look, a special charisma and she is always extremely committed to her work. In addition, she leads a very interesting private life for the media and thus also the right story.

Why are model dimensions so crucial for jobs?

Why are measurements so important for models? You always have to imagine there are many models. No matter if a designer has his presentation in London, Paris, Hong Kong, Cape Town or also New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailor-made for the next season and are first shown to customers at fashion shows or in showrooms with a few sample pieces. These collection pieces are usually cut to a standard size, this standard size corresponds e.g. with High Fashion to a body size with female models of 178 cm and as a rule a confection size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body is not too well trained. What’s the matter with you? It makes it harder for normal men to identify with you. Male models should have a minimum size of 185 cm and a maximum size of 195 cm. When female models wear high heels, the biggest differences are not too extreme. At a fashion show then all models are about the same size and nothing distracts from the fashion has pieces.

The same applies of course to online shops, especially when it comes to the first pieces of a collection, standard sizes are issued. Whether it is clothing, size S or M (US), or standard size shoes from 36 to 38 (EU) for women and 42 or 43 (EU) for men.

Dimensions & Sizes at a glance: National and International

Before we go into detail, these are the general “standards” for 95% of all jobs. The closer you are to these dimensions, the better the conditions – apart from personality.

  • Women
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • men
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

Dimensions for models for advertising

If you only want to work in advertising, i.e. not in the field of high fashion fashion, the dimensions are no longer so decisive for you. Here women with a height of 170 cm can have success as well as with a height of 183 cm. Also for men models the measures are more flexible, advertisement does not require any more the “absolute ideal measures” and the figure can deviate also a little bit.

Prerequisites for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvaceous women in advertising. There is a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, i.e. Plus Size Models are women who have a clothing size of 38 or 40 (EU). Plus Size models can do a great job because more women can identify with them as they do with high fashion models. As a Plus Size Model you can therefore not only work for fashion customers, but also in advertising. That makes the job opportunities varied and so you can earn good money as a Plus Size Model in the industry. You want to be a Plus Size Model? Then send us your application!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring!

Curvy Models: Dimensions and fabrication

Curvy models in women with a clothing size between 42 and 44. Also the cup size is much bigger and can go up to a G-Cup. Curvy Models are as popular as Plus Size Models, as they are most appealing to the average woman. The average woman in Europe has a clothing size of 44, which means that even Curvy models with an average clothing size of 42 to 44 are only generally average. Also as Curvy Model we are very happy about your application in our model agency.

Camomille @Berlin Fashion Week: Video

Camille from Hamburg visited us at the Berlin Fashion Week and voila, a new video! Here you can find the first shoots of Camille!

People Models

The last part of the model’s section revolves around those who have very special traits. Extremely wild hair, tattoos, best agers and many more. As a people model you work mainly in the advertising sector, whether it is for a muesli commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. You have a special gap in your teeth, a lot of curls or a conspicuous and striking nose. If you want to work as a people model, you should not apply in a model agency but in a special people agency. What’s the difference? People agencies also work in advertising, the only thing they serve less is the field of fashion. But as a People Mode you can also get jobs in advertising, for online shops or even classic advertising materials such as image brochures and catalogs.

Model dimensions are as varied as the job itself. There is a suitable agency for every area.

Convert dimensions: UK, USA, EU

All important measurements for the USA, UK and Europe including hips, waist and chest for female and male photo models.

Dimensions for female models

Everything important from breast to bottom and clothing worldwide.

Size XXS XS S M L XL XXL
IT 36 38 40 42 44 46 48
UK 4 6 8 10 12 14 16
US 2 4 6 8 10 12 14
Bust 79cm 83cm 87cm 91cm 95cm 99cm 103cm
31″ 32.5″ 34.25″ 35.75″ 37.25″ 39″ 40.5″
Natural Waist 60.5cm 64.5cm 68.5cm 72.5cm 76.5cm 80.5cm 84.5cm
23.75″ 25.25″ 27″ 28.5″ 30″ 31.5″ 33.25″
Low Waist 77cm 81cm 85cm 89cm 93cm 97cm 101cm
30.25″ 31.75″ 33.5″ 35″ 36.5″ 38″ 39.75″
Hip 85.5cm 89.5cm 93.5cm 97.5cm 101.5cm 105.5cm 109.5cm
33.5″ 35.25″ 36.75″ 38.25″ 40″ 41.5″ 43″
Overarm 74cm 75.5cm 77cm 79.5cm 81cm 82.5cm 84cm
29″ 29.75″ 30.25″ 31.25″ 31.75″ 32.5″ 33″

Source: Belstaff

Measurements for male models

All the important data for men who want to be models.

Size XS S M L XL XXL XXXL XXXXL
IT 44 46 48 50 52 54 56 58
UK 34 36 38 40 42 44 46 48
US 34 36 38 40 42 44 46 48
Chest 90cm 94cm 98cm 102cm 106cm 110cm 114cm 118cm
35.5″ 37″ 38.5″ 40.25″ 41.75″ 43.25″ 44.75″ 45.5″
Low Waist 78.5cm 82.5cm 86.5cm 90.5cm 94.5cm 98.5cm 102.5cm 106.5cm
31″ 32.5″ 34″ 35.5″ 37.25″ 38.75″ 40.25″ 42″
Hip 91cm 95cm 99cm 103cm 107cm 111cm 115cm 119cm
35.75″ 37.5″ 39″ 40.5″ 42.25″ 43.75″ 45.25″ 46.75″
Overarm 82.5cm 84cm 85.5cm 87cm 110cm 89cm 90cm 91cm
32.5″ 33″ 33.5″ 34.25″ 34.5″ 35″ 35.5″ 35.75″

Source: Belstaff

In fact! Body size makes the difference in jobs for models

Every model agency is happy about such a diamond. For most people, however, the rule remains the same: Your modeling career is almost always decided on the basis of body size. When we go through applications in the agency, the first information displayed is not name or your residence, first we see the height. Of course, we always take a look at the photos. But as a smaller model you always need the special, international look or a finished model folder. For international customers, the body and clothing size of the models is particularly important. But first we look at what a typical customer from Germany attaches importance to in his inquiry.

Basically, the following specifications are usually given by the customer for the model agency:

  1. body size of the model (80% of the requests)
  2. Model’s clothing size (70% of requests)
  3. Looks of the model (hair length, hair color, skin tone, etc. to 65% of inquiries)
  4. Recognition value (only 10% of the requests)

Elegant presentation of fashion requires slim bodies

Elegance – In order for products to be presented elegantly, the figure of the model is crucial for fashion designers and their agencies. The proportions of the model must be right so that the overall presentation is right. Whether fashion show, advertising poster or commercial. Clothing looks much more elegant on slim bodies. We all know the famous “dream measurements” of 90-60-90 (hip/waist/breast). These three measures are considered ideal if they are in proportion to the body size.

As a high fashion model in Milan or Paris this is often too much. Your hip may be New Face gladly still narrower, also the chest. An 87-58-82 (H/T/B) has a good chance at casting in the fashion capitals.

Small models have less chances of getting big jobs

You don’t stand a chance as a woman at castings in fashion cities under 175cm. If you are smaller than 175 cm, you will unfortunately have no chance in the castings of the big designers. For online shops, labels and advertising in the national market, you still have the chance to get jobs, so it’s worth it, even as a smaller model, if you pay attention to your proportions. For example, if a product is presented by a person, not a group, body size is much less important. If the proportions are right and you have less than 90-60-90 at less than 175cm, the overall picture is right. However, PR and advertising agencies know that you tend to be less booked as a smaller model, so the fees are slightly lower. The sooner you are a model the scheme is: big and attractive, the easier it is for you.

Over 181cm it becomes again more difficult as a woman. Just as there are limits at the bottom, there are also limits at the top. Female models over 181 cm have it again more difficult. For one thing, you’re bigger than your colleagues. But you are also often taller than your male colleagues. With high heels you are as tall as most boys with 187 cm. Even on the catwalk. The fashion collections are only produced in one size for the first presentation. Mostly for dress size 34 (max. 34/36) at 175-179cm. Designers, teams and producers would have to change every single piece or book all models larger.

These are just two factors to describe why it becomes difficult to model successfully at a certain height. Nevertheless, you have good chances in the national advertising markets, for example in people agencies. They often have jobs very similar to model agencies: commercials, fairs & co. In every big city there are people agencies.

Advertising effect of elegance for brands of all kinds

In the international fashion industry, the rules are much stricter, as mentioned earlier. Instead of 90-60-90 it can be 87-58-82. Fashion designers as well as agencies are looking for models to present their products as high as possible. The higher the quality and more exclusive the product is to the consumer in the commercial or from the poster, the easier it is to justify a high price for the product or service. Therefore, as a good model who can sell products through looks and poses, you can also earn a lot of money. Even for individual advertising campaigns, four and five-digit amounts are quickly possible for one-day advertising productions, even for “new faces”. Why does advertising need models for events, photos and videos? Read more here: Advertising and its function in marketing.

Expensive or cheap: fashion must be presented elegantly

Even cheaper labels always try to reach the level of high-priced labels in advertising. Whether exclusive, international label or fashion startup, the model must have a slim body so that the garments fall optimally, no wrinkles throw and fit perfectly. This applies to all fashion metropolises and models in New York, Paris, London and Milan.

Fashion is always something special. Fashion thrives on being special! New fashion collections are regularly launched by designers worldwide, every season. Not only major international fashion designers and retail chains work in this way. Even small fashion labels have to constantly present their customers with new designs and cuts to attract their attention. So designers and fashion have to reinvent themselves again and again in order to remain interesting for consumers.

Curvy Model: Supersize models become more and more popular

Never before have they been so in demand – Curvy Models. Personality instead of “ideal measures”. The curves of the 50’s and together with the still prevailing size 0 models bring the next development in the fashion world, the Curvy Model. It is important to note this: Curvy isn’t just lazy and fast food. Nutrition is the A&O of every model, because you don’t want to lose your sporty curves. The market for Curvys is growing steadily and is being sought everywhere.

Shows in Milan, New York, Paris, Hong Kong and London

The new masterpieces are regularly presented at the Fashion Weeks. Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter people are always looking for new looks and trends. Almost all designers have one thing in common: they tailor their collections for tall, slim people. The clothes fall more elegantly, fabrics unfold their full effect, everything looks more exclusive and higher quality! Gracile figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it is still the majority of the industry.

Fashion show dimensions

Fashion shows and fashion presentations are subject to an unwritten norm. For female models, a clothing size of 34 (max. 34/36) with a body size of 177-180 (176-181) cm is considered ideal at the beginning of their career. Your hip should be under 5 inches. For men models there is usually a clothing size of 48 (max. 50/52) with a body size of 185-192 cm. Here’s a tip for male models: At the beginning of your career, as a male model you should also pay attention to a younger look. If you already look too masculine in your first years as a model, you’ll quickly get a chance for jobs in the fashion industry and at castings. That’s why you as a male model should always go to castings with a shaved beard during the first years.

Model Casting Berlin – Video of the Agency Casting

Here a small insight into a model casting, here from Berlin in summer and in the highest club of Berlin, the House of Weekend.

Model Coaching Days – How our models learn

Here you can see one of our last Model Coaching Days (exclusively for our models).

Product photography – experts in fashion, jewellery, packshot & more

Product photography – fashion and jewellery, cars and technology, smartphones or furniture, a product photographer knows how to stage his samples. Last week we had our big special for Advertising photography. Product photography is a part of it. More precisely, product photography, in relation to advertising photography, deals less with the artistic side than with the technical component. For some photographers, lighting is extremely important, e.g. in the automotive industry. If a car body is to be shown here, angle is particularly important, but so is light setting and shadows. The refraction on the individual materials, features over the varnish of smaller light reflections, hundreds of details in just one motif. In complete contrast to product photography in the photo studio for online shops, here it is just as much about the technical refinements but also about high quantities. Some new collections are so large that three photo studios are employed in parallel to produce the amount of images. We take a closer look at the work of a product photographer!

If you are looking for an expert for your products, please do not hesitate to contact us and we will help you to arrange and organize your photo shooting.

High-quality product and product photography as well as laying goods

As described before, the product photographer is particularly interested in the technical details of lighting, equipment, rebuilds in the photo studio and many other elements. We don’t have to talk about that anymore, what’s more important here in product photography is that you have a photographer at your side who gets along very well with planning and organization. Because here it is no longer about one model and 5 garments but often about 100. The individual garments and outfits do not only have to be stored for a short time, they have to be put together on site, nothing may get lost and of course must not be damaged. The photographer is not only a photographer but also a real planning talent.

The photographer must attach great importance to punctuality, after all, such longer productions are about short periods of time. While the collection may already be on its way to Europe in a container, the first samples are to be photographed so that they are available in the online shop just in time for the start of the campaign. A great challenge not only for you as a customer, but of course also for the photographer.

Jewellery with gold and effect – Example

Mood Board / Mood Frames for products (mood scene)

Before we go to the photo studio, before the car is assembled on the turntable, before the 100 items of clothing are shipped, it’s all about the concept first! Mood boards are mood scenes, exemplary photos that show customers and the team what the photographer imagines the set to be like.

These include, for example:

  • Location and Backgrounds
  • Props and decorations
  • State of product
  • Light setting and colours
  • photos or as clipping?
  • For Models, Posing, if in Shooting
  • Outfits and accessories, also for hand models or foot models
  • different ideas to choose from

The resulting scenes are then much easier to understand than if a photographer would only explain. Because pictures say more than a thousand words! With the help of the Mood Board the whole team can orientate themselves, from the stylist who is responsible for the accessories and the props, the photographer who has to capture everything in the photo, the assistant who provides the products in front of the set and repacks the old products, everyone knows what to do!

Example – Glasses & Accessories in Shooting

Anyone who combines product and advertising photography can use the Mood Board to create additional ideas and concepts for collages or campaign images. This gives you a quick and easy overview of the media to be produced.

Questions during conception? Also here we help and support you as an agency.

Manual clipping (paths), composings, and collages

If you want to use your produced product images for collages or compilations, you need clipping. Not only for collages, also dealers who want to sell on Amazon need very clean surfaces. Usually for Amazon this means seller, white. Product images taken in a photo studio will rarely be photographed on a complete white background. That wouldn’t look so aesthetic to the viewer. However, clipping can also be used excellently to change backgrounds. For example, if you sell food online, you can quickly put a tablecloth in the background, old wood that looks very noble, or you can put several fruits together in the aforementioned collage. That is why many customers also want their products to be clipped.

For absolute quality, clipping must be done by hand. Depending on the product, such optional processes can also be automated. If, for example, you have products with very clear edges, ideally all dark ones, which are all picked up against a white background at the same time, you can also complete the release processes more quickly by using so-called batch processing. The disadvantage is that you will never achieve 100% quality. Therefore, clipping is usually not automatically produced and must be specified by you in the customer briefing.

Conversions and media export

Whoever commissions a photographer for the first time and receives the image material at the end, will usually receive image files with a size of 40 to 50 megabytes per image.

Tip 1 – Image compression

Especially in the area of online and online marketing such image sizes are not really practicable. Good photographers think of pointing this out to their customers in advance. Because if you end up with 100 so-called RAW files, with a total size of 5 GB, these are not practical files for an online shop or a digital advertisement. The photos are way too big! Since very few customers have installed Photoshop in their own agency or company, the photographer should consider providing additional compressed files for the web and mobile devices beforehand. These files save a lot of memory! This makes them much faster to load on mobile devices, whether smartphones or tablets. Why is that important? Search engine optimization plays an important role for many sellers when it comes to selling products. Whoever is best placed in the search engine gets more clicks and thus more customers. Due to the compression, a single photo is no longer 40 or 50 MB in size but only 0.4 MB. With it your picture loads 100 times faster in the Onlineshop.

Selection and Compression – Example

Tip2 – Image set

Photographer likes to send a large selection of photos. But don’t we book a photographer to do the work from A to Z, from organization to selection? That’s exactly why you should talk to your photographer about the quantity to be delivered in advance. The amount of photos in the end makes for four jobs, in your own company. Because the selection of 500, 600 photos with an untrained eye takes a very long time. A good photographer should directly take the preselection of the pictures from them, so that they only get the best ones and only decide between the absolute A-goods.

Contact: Product and advertising photography

We will help you in all steps, get in touch with us or get more information about advertising photographers.

Advertising Agency: Brand, Design, Text, SEO, Online Shop – Advisor & Tips

Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for social media and influencer marketing. What does an advertising agency do? Our overview in XXXL format with everything you need to know about advertising agencies for your own start-up or as a medium-sized company – the free advertising agency guide:

What exactly does an advertising agency actually do?

The advertising agency definition on Wikipedia summarizes: “An advertising agency is a service enterprise, which takes over the consultation, conception, planning, organization and realization of advertising and other communication measures for […] client”. – Full service.

The exact services of an advertising agency are less known to many. Does an advertising agency only ensure that a certain product becomes known? Does the advertising agency take on much deeper tasks? Who assigns a Full service advertising agency, which assigns a professional, who argues with the entire range mark and marketing. The actual producer, the actual company, can fully concentrate on day-to-day business. Everything about their products or services is of course also influenced by the advertising agency. Just think of market research and new product development. But before we come to such a complex area as product development from market research, for example from reporting from social networks, we take a look at the very basic tasks of an advertising agency.

Corperate Design – Design and Recognition

Anyone who thinks of the big golden M immediately knows where he is at home in the fast food sector. Anyone who sees a star on a car knows immediately which brand it is. Corporate design starts with something small and non-complex like a logo and ends with precise guidelines for large companies and corporations. These even regulate how the logo is to be affixed to a particular make of car, with exact distances in millimetres to the door, wheel or window. Corporate Design deals with the visual red thread of your company. The colour plays an important role here, as do the shapes: round elements, pointed or very straight. All of this will then prevail throughout the entire media portfolio. From an image brochure for customers to a promotional clip for YouTube, as soon as our fans see our brand, they know who is meant. The faster this identification and perception is possible, the greater the brand awareness can become. Just think of the bustling shopping street in the city centre: the faster you can identify a particular fashion store from the jungle of fashion stores, the faster you will run towards it.

Corporate Design is not only concerned with the wishes and ideas of the customer, but also with the final customers and consumers. So how can you design your brand in such a way that your desired target group finds it appealing and attractive?

All these questions are clarified, conceived and developed by an advertising agency. From the logo to the image brochure, from the website to the web shop, even the car fleet is branded. Recognition ensures that our customers have quick access to us, but also quickly storm into our stores or online shops.

Content Marketing – Content with added value

Speaking of attracting visitors, the area of content marketing in particular has become extremely popular in recent years. Content Marketing works with texts in different facets and variations.

Content marketing can be the placement in a prestigious medium. For example, we can buy a placement in an article in a well-known magazine. This article then discusses a topic that is right for our company. If, for example, you are a real estate agency and have vacant apartments in the Berlin area, but are also looking for new properties, it would be worth buying an article in a magazine about real estate agents in Berlin. As soon as someone wants to give up their apartment, rent it out or sell it, they search the Internet for a good real estate agent in Berlin. Of course, you immediately look for reviews and recommendations and then probably discover our article in the trade magazine.

By this recommendation marketing, in combination with content marketing, we reach a fast and high level of trust with the users and thus the chance increases that you as a real estate agent get the free apartment and not the competition.

Content marketing, however, also extends to parts of search engine optimization, we will deal with this aspect in more detail later in search engine marketing. Search engine marketing deals with various areas of optimization for search engines, but also with analysis and monitoring.

Communication – advertising copy and PR

Advertising texts, one of the supreme disciplines of any advertising agency. Every idea can be packaged in thousands of words: the countless advantages, the differences to the competition, the small details that make the product special. Ultimately, however, in advertising communication you only have a few moments to transport messages. In order to use these moments perfectly, you need advertising texts that are short and concise, yet as informative as possible. But that is not enough, advertising texts also need added value for the ultimate consumer. Why should I change? Why should I bother to click on the online shop? Why would I go downtown? Advertising agencies will find the perfect answer to these questions. A coherent formulation, which is then adopted for the further advertising concept.

The media used ultimately form from this. This communication concept ultimately leads to the Guideline, which all employees, agencies and freelancers must adhere to. Of course, the concept also contains other aspects, such as the company’s dos and don’ts or formulations outside certain standards that require approval. By means of the guideline or the communication concept all other media are designed in their formulation, from the image brochure for the own company up to the flyer, and of course also larger advertisements and campaigns.

Outdoor advertising naturally also plays an important role for many large corporations and companies. No matter whether it’s the placements on the way to work or on the way back home: from the food company to fashion to technology & automotive, there is a lot of competition in outdoor advertising. Unlike on the Internet, the space is not always available and advertisements cannot be exchanged every second. Outdoor advertising therefore requires a lot of preparatory work, organisation and planning in order to reach the consumer effectively. Here, too, the advertising texts must be very short and concise. Usually only two or three words, in combination with the visual language, which should convince the consumer.

All this work has only one purpose, to promote sales in business. Regardless of whether it is the point of sale in stationary retail or the point of sale as a digital marketplace, your own or a third-party online shop. As you can see, there are various and, above all, very diverse marketing opportunities. An experienced advertising agency helps with the selection of the media, but also with the formulation of the right texts. An overview of the areas of application:

  • Communication concept
  • advertising texts and PR
  • brochures and flyers
  • Adverts and campaigns
  • Outdoor advertising and posters
  • Direct Marketing and Mailing
  • Sales promotion and POS

Brand – structure and presentation

Co-design, text and presentation ultimately lead to a major strategic goal, the development of one’s own brand. How do we present ourselves to customers? How do we present ourselves to our own employees? How should other competitors think of us? Brand building is a very complex and psychological topic. It is often small aspects that can make a brand known.

Example of brand development and brand image – Take a look at the name of our agency as a best practice example. The name Cocaine Models can and is sometimes controversial. At the same time, the name ensures that the agency is a topic of conversation in the right circles. The daring title of the name also conveys a certain philosophy of the agency, the young, the new, the rebellious. Of course all for the image only, in the background the agency is exhibited for high fashion customers as well as for advertising customers and promises extreme professionalism. The proximity to haute couture brands and international brands also sharpens the brand profile. The online presence focuses on young people and at first glance suggests to customers that there are tomorrow’s model newcomers here.

Regular events in an extremely high-quality setting as well as fashion shows and model castings ensure constant interaction, not only via digital media, but also live. In addition, representative work was quickly agreed with renowned agencies in mega-cities such as New York, London and Tokyo. This overall mix ensures that young talents feel very comfortable with us, as they have the chance of an international career, and at the same time customers see that we find the best talents in Germany through these targeted measures. An overall mix, which can be read over many pages in the planning, but, as you can see here, can also be described in short form.

Each brand image is individual!

Every brand image is individual! Advertising agencies are trained to find out the peculiarities of companies and to work out philosophies in such a way that they can also be reproduced in the shortest form.

Let’s find your brand core and let’s develop a strategy together with a three-, five- or ten-year vision!

Brands and branding at a glance:

  • Brand / competition analysis
  • Development of identity
  • Brand architecture
  • Positioning
  • Naming

POS Material – Equip business premises

The furnishing of business premises is definitely one of our favourite disciplines! Interior design, feel-good rooms, sales areas and, of course, how do we keep the customer in the store? But not only the point of sale is important, but also the media distributed within the business premises. Beginning with the shop window decoration, where you can rely on props as well as work very well with print, up to the checkout area and the reference to one or the other small take-away article.

Changing designs with changing campaigns and seasons, the installation of monitors and screens for moving images, in the area of POS material for business premises is much possible. It doesn’t always have to be the dusty brochure!

Advertising agencies are partly specialized to get involved in such ideas, to deliver creative concepts, how to stand out in the crowd! Especially in the shopping streets, which there are in every big city, the competition is big. In particular, fashion companies there are link to link ranked, like a chain. Where do I shop? The decision often only takes a few seconds. As we have already discussed before with the topic Corporate Design, it is firstly about the quick recognition of the brand and secondly again about the added value for our consumers! Maybe we have glasses and hats to match the current summer weather. Our media point directly to colors, cheerfulness and vacation. The perfect occasion to take a short break in the middle of the shopping mile! This is how effective POS marketing works in combination with business equipment, business premises and media.

Print advertising material – sales promotion information

Print advertising has always been important. Of course you can discuss the importance of a business card up and down. Ultimately, however, the point is to ensure that the business card, i.e. the contact, remains present. A name that’s only spoken is easy to forget. The business card remains on the desk. Just as with the business card, it is of course the same with other print media. Do you remember the catalogues from the 80s, 90s? The catalogue had permanent presence in the living rooms of families and households. Every now and then they rummaged in it and every now and then something was ordered. That’s exactly how it works today!

In the mailbox you discover a lot of advertising, 90% is not important for us, but sometimes we discover something that we pick up. The classic: the pizza card from the pizza baker around the corner. The pizza arrives fresh and hot, maybe you even get a few percent discount as a loyal regular customer. Continue with supermarket brochures, which are popular with many people. In the USA, couponing, collecting vouchers or combining them to get even bigger savings offers, has even become a real folk sport.

Although the world is becoming increasingly digital, print media retain their impact. From the business card, mentioned at the beginning, which remains on the desk, to the sales brochure in which the most important products are listed so that a sales representative or salesperson can present them immediately to the customer, to large posters, city lights and outdoor advertising.

Of course, we always recommend an individual mix of print media for your own business stationery. The car dealership needs brochures, fashion companies need large posters and sales representatives need the classic business card.

Tip: Think about the environment when printing

From our experience as a successful advertising agency we have very often noticed that large quantities are often ordered, therefore safety first! Particularly in the print sector, the costs for unit prices are falling enormously to high volumes. While the small hairdresser orders 1,000 pieces for 500 €, the automotive group orders 1,000,000 pieces for 5,000 €. The problem is that more than half of all printed media ends up in the warehouse and ends up in the garbage. A great waste of energy, from the loss of the trees, the production with energy, the manpower used and the inks in the print shop to the delivery to the passing on.

Therefore, when placing your final order, always think a little bit about the environment and ask yourself the question: do we really need one million pieces or are 100,000 pieces enough?

Production – Photographic and video material for advertising

The production of photo and video material for the print media, but of course also for all online and digital media, is one of the major core elements of advertising agencies. Here it depends on the close cooperation with many freelancers. It starts with the organization, including the photo studio, the photographer, a videographer, possibly the assistant, one or more make-up artists, stylists for props and outfits… many workers, who have to be organized together at one appointment.

In order for this tour de force to work at all, a lot of experience in planning and organizing photo shootings is required. The processes must be exactly right, a concept must be available in advance that immediately makes sense to every team member. The customer, i.e. you, must have given your okay to this advertising concept and all team members must be briefed in detail with a complete moodboard, i.e. a paper in which all scenes are represented pictorially, up to the timing and final callsheet. In the callsheet you define which people are present at the production date, how to best reach them and the times and of course all information for the assistant, from the driver for airport and hotel transfers to the camera assistant. Here is an overview of the most important parameters:

  • Shooting concept or campaign concept
  • moodboard with scenes images
  • Callsheet with contact addresses of all team members and time control file
  • Preliminary coordination and organization between photographer, videographer, technician, photo studio, make-up artist, stylist, models,…

Advertising and product photographer

Advertising and product photographers have a demanding job. Since we have to do very often with the material and also very frequently customers with us inquire whether we can support with the switching to first-class photographers, we have for this a separate range! Read more about the topic here:

Image processing for media

The post-editing in photography makes up a large part of the first class. We work in particular with photographers who work for international young brands, because they have the most up-to-date image for the zeitgeist, and with those photographers who also frequently cooperate with magazines, because they focus in particular on high-end postproduction. In the area of Adobe Lightroom and Adobe Photoshop no one can fool them so quickly. Of course, many photographers also use Capture One. But no matter what the software’s name is for the photographers, we can get you to the best in retouching.

In the image editing process, you only use the Lightroom program once you’ve heard it. Here, all photos are transferred from the camera and released for selection in large quantities, but the colors are also corrected once in a while. This results in the pre-selection or selection for the customer, which can then be used to decide on the final photo motifs. As soon as you, the customer, have made your decision as to which photos will ultimately be used for the campaign, these photos will be retouched in detail. For the retouch, the post-processing of the photos, programs like Adobe Photoshop or Capture One are used. Here the details are worked on, from the skin to individual strands of hair and of course dust on the floor. The supreme discipline is skin, of course. The image must not appear unnatural and ultimately post-processing must never look like post-processing. The best photographers edit their photos so that most would assume that they were never reworked. Here lies the great art of advertising and product photography!

SEM – Search engine marketing

Search engine marketing is nowadays one of the central means for sales promotion. In the digital age almost all information flows go via search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online shops and websites are the experts for rankings in search engines such as Google, Yahoo, Bing or Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has already successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are search terms of the users, have also made it to number one, in the national as well as in the English-speaking area. Search engine marketing is so efficient because nobody goes to the city centres for new products anymore, first of all they search online. No matter whether they are digital marketplaces or the online shop. Not only products, but also services are increasingly called up online these days.

  • Which nearby massage parlours are recommended?
  • Where to find the nearest dealership for luxury brands?
  • What is the best shampoo?
  • Ladies T-Shirt Trends 2020
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because a large part of the competition takes place in the digital market today. This cross-media mix, i.e. the spread across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a quick look at the topic of search engine optimization.

SEM / SEO – Search engine optimization

Search engine optimization initially deals fundamentally with the placement of websites and online shops in the popular search engines all around Google, Bing or Yahoo. The higher a website is placed, the more clicks it receives. The goal for any search engine company is to reach number one. But why is place one so important? Let’s take a look at a heatmap from the market research, it shows the search engine Google and the views of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because here all users get caught with their eyes, the advertisements are also placed in this prominent place. The closer your website or online shop comes to this point, the more clicks you are likely to get and the more sales you can make. Here you can see the views again clearly in the heat map:

How to get to page one on Google?

To reach page one, you first have to look at the competition. Is there a lot of competition or not? If, for example, we want to do search engine optimization in the area of real estate, apartments, insurance or financial services, we need correspondingly high capital for the implementation of the goals. It is already easier when it comes to more specific terms, for example the “lamp shop in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First a look at rather difficult keywords:

  • Hotel New York
  • short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

In addition to these hard to come by keywords, there are also simpler ones, for example local topics or niche topics:

  • Lamp specialist shop in Hamburg
  • Short-Holiday Neuschwanstein Castle Bavaria
  • test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this little example you can see that the more exact the terms become, the easier search engine optimization will probably be. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it is not complicated. It is only relatively less expensive. Ultimately, however, targeted search engine optimization always remains an ongoing project and not a one-off setup, as long as it is a medium-sized and large company.

So far we were only in the area of content, of course there are even more aspects in search engine optimization, for example the page structure, but it would go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on your own website or in your online shop.

But there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. The OffPage optimization then revolves around all measures outside the own online project. A large and central part of this is the generation of backlinks. Backlinks are links from other sites to our project.

Backlinks simply described:

  • Best Practice Real Estate – the central topic for our clients: House and apartment to buy or rent
  • We as advertising agency provide for the reader many topic-relevant sides with increase in value, which it does not find somewhere else
  • Example article: Kitchen trends 2020
  • The article will rise over weeks and months always higher in the placement
  • A larger living magazine investigates at some point to the topic kitchen trends of the coming yearly
  • The editor takes over two or three ideas and links our website
  • As an advertising agency we also buy a backlink in an online blog
  • By the cross-reference in the living magazine a further Blog on us became attentive and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there on place eight or nine
  • With the constant cross references our article rose step by step and now occupies place one

How do kitchen trends and houses fit together? In search engine optimization, you don’t just take up your rigid subject area, but also horizontally related topics. For example, when we talk about selling or buying a house, we should also talk about land in this context, i.e. garden, driveway and garage. But we should also report on the inner life of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as formulating YouTube videos. A thousand ideas! One goal: sales promotion.

Questions about search engine optimization? Contact

Our internal experts ensure international placements, in several languages and in several countries. No matter whether national project or international, we help you in all areas. With reference projects that speak for our quality.

SEM / SEA – Search engine analysis

After the search engine optimization we want to have a short look at the search engine analysis. The search engine analysis deals with the behaviour of users on our own website. In addition, the search engine analysis also considers the effects of our search engine optimization. Have we risen or fallen in the rankings? How can I improve my ranking on Google? With exact key figures you can draw conclusions from the reporting and monitoring of the search engine.

Social Media – Marketing on YouTube, Facebook and Instagram

Modern, modern, social media marketing! Anyone who is a brand nowadays is of course also active in the social networks. But it is no longer just prestige that attracts companies to social networks, but increasingly also sales strength. Social networks have developed into the central communication channel of our society. No matter how far you are from each other, scattered across continents or even just in two different rooms, WhatsApp, Facebook, YouTube and Instagram dominate our daily lives. Therefore, having a clear presence in social networks is a central means for many companies to win new customers. As an advertising agency, social media marketing therefore plays an increasingly central role in the marketing context. Social networks are particularly popular as a communication channel for companies with young target groups.

Development of networks and advertisements

Social networks are also constantly evolving. Facebook used to be a timeline with a connected messenger service. Meanwhile Facebook is a huge universe of groups, different interests, information pages, companies and of course billions of individuals. Facebook enables companies and firms to place targeted advertisements to selected target groups. Advertisements have extremely low wastage, they hit exactly the people our advertisement is supposed to hit. No matter whether our target group is between 19 and 20 years old or between 35 and 40 years old, male or female, with interests or with fewer hobbies. There are local, regional and also city related advertisements as well as live broadcasts for events. Thanks to the Campaign Manager, you can bring products and services to the right audience in the most extreme way. Instagram has also changed: while in the past it was relatively difficult for advertisers to monitor campaigns, i.e. clearly evaluate the successes, Instagram now also has the option of placing links. For example, you can specifically advertise online shop products that are also specifically linked. Subsequently, the conversion rate of visitors to a website to customers can be read off precisely and the success or failure of the campaign can be assessed.

However, with billions of users, social media has also evolved in other facets, not only in advertising. Individual users have turned out to be so creative that they have gathered more and more fans behind them. Today, their communities are made up of millions of people, and the technical term for these special users is Influencer.

Influencer Marketing

About Influencer Marketing we already wrote a lot in our Social Media Blog! Influencer marketing deals with two central points:

  • Permanent presence and mention in the target group
  • In optimal case, direct sales promotion

Many companies have high expectations of influencer marketing. They understand influencer marketing, i.e. the cooperation with people in public life, as an advertisement: if I invest 500 €, I get 1,000 € out. Wrong thinking. Influencer marketing is more comparable to TV advertising, it ensures a regular presence within the target group and thus anchoring in the minds. If people are then looking for certain products and have received several recommendations from one or more of their favourite people in the social media in advance, you will remember our product and will therefore be more likely to choose the known or recommended product in the shop or online shop. This concept is called recommendation marketing.

Recommendation marketing is the core of influencer marketing. People who talk about us make the brand relevant. The more positive the statements about the brand are, the more likely users are to be willing to access this product. It is important not to place a product once, but over a regular period of time. Because unique advertisement goes up in smoke, no matter whether print, digital advertisement or even a flyer insert in the magazine. It is important that the brand is always present and thus taken into account in every purchase decision. Learn more about the topic here:

Webdesign – Responsive design for website and online shop

In former times internet pages were built statically with HTML. A little later the separation of structure and design came in HTML and CSS. The CSS file is global and contains all commands for the design, for example:

  • Font type and size
  • background colors or images
  • Color of lines and tables
  • Distance to next element

HTML contains all structural commands. The best known are Header and Footer. The header usually contains the menu and the footer the further information.

Webdesign is therefore concerned with the basic structure of Internet sites and online shops as well as their design. However, the design should not only be visually appealing, but also lead to sales. For this there will be special banners or collages and photomontages.

Content Management Systems like WordPress and TYPO3

Today, however, the design of Internet pages comprises even more aspects, while earlier systems were statically structured as described, today’s Internet pages and shops are structured on the basis of a content management system. This content management system, as well as HTML and CSS, separates structure and design, i.e. the code of the website and the content that is displayed. Simply explained, all contents are stored in a large Excel table. Depending on which page a user calls, the contents of a line are retrieved. This row contains several values distributed over the individual columns. This includes for example the author, the publication date, the associated categories, linked images and media, the content of the article and much more. Thus, a website and an online shop today are built according to the following principle:

  • HTML for the structure and placement of the elements
  • CSS for the design and all visual commands
  • SQL as a database for dynamically generated content

This is how modern content management systems such as WordPress and Typo3 are built, they belong to the absolute basis of every good advertising agency.

Responsive Design for iPhone, Samsung and Co

With the increasing diversification of end devices, web designers have to get used to more and more different formats. That’s why web design today is usually much less creative than it was ten years ago. Ten years ago there were relatively uniform image formats, each screen has approximately the same resolution. At some point notebooks, high definition monitors, and later mobile devices such as smartphones and tablets were added. Of course not to be forgotten in any modern household: the internet-capable 4k TV set, on which people also like to surf. All these different formats must be taken into account when designing websites and online shops. One of the most important end devices that is defined nowadays is:

  • Smartphones – Mobile first!
  • Notebooks and Tablets
  • Computers and Monitors
  • 4k TV screens

As you can see from our website, it should be defined for all end devices. However, not only for the respective end devices, but also for the individual manufacturers and model types. Thus the iPhone 7 differs fundamentally from the iPhone 10. At the same time, models continue to differ, although they are coming onto the market at the same time. Ultimately, the right scaling, graphic design and preparation of the content must be found for every screen resolution. This optimization in usability is the daily bread for good advertising agencies.

Webshop / Online Shop – Your digital marketplace

Digital distribution has been gaining in importance for years. An end is not in sight and the annual growth figures prove the trend. More and more retailers are turning to their own online shop, not just the typical fashion companies or DIY stores. Also more and more smaller companies are naturally attracted in the area of online shopping. The antique dealer around the corner or the hairdresser, who will now offer his products under his own brand in the online shop in addition to Amazon.

Due to the previously mentioned innovations in Web 2.0, in particular the dynamic compilation of content by content management systems, online shops can be produced in great variety today. From a minimal design for exclusive and luxurious products to a large online shop with 10,000 products and more. We, too, have gathered some expertise, from online food retailers to sports fashion manufacturers. Online shops are subject to the same principles as websites. Especially the web design and of course the responsive design for all end devices plays an important role, as does search engine marketing. Every single product should be designed according to the criteria of search engine optimization. As can be statistically proven, the trend for online trading is clearly upwards.

Statistics online trading and growth

As you can see, there is still a lot of scope in the area of e-commerce. From the automobile trade to building materials, wholesale markets and food retailers, but also for fashion companies, Internet providers or travel providers, it is worth considering setting up your own e-commerce.

Statistics: E-Commerce turnover in Germany in 2015 and a forecast until 2020 (in billions of US dollars) | Statista
More statistics can be found at Statista.

Today, comparison portals ensure that many people do without their own Internet presence. There are many examples from everyday life, be it food suppliers whose orders are entered via large platforms and who then deliver dinner, no matter whether pizza or Asian directly to the front door, to the provider of holiday apartments on platforms such as Airbnb. It is worthwhile to place your own e-commerce in connection with search engine marketing. This saves you costs for advertising, e.g. on portals or search engines, and you do not have to pay any sales commission or agency fee to the respective portal for successful sales. Therefore, the investment in an e-commerce model is definitely worthwhile in the long run.

Advertising agency and consulting

If you still have questions about one of the above topics and specialist areas in the field of advertising and marketing, please contact us. We look forward to receiving your project enquiry and can provide you with competent answers. For employee training, guidelines or the complete full service of an advertising agency.

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Model agency for women: Fashion, Online Shops and TV Advertising

Cocaine Models – the model agency for women. Since our beginning, our model agency has focused in particular on the cooperation with female models. We want to motivate them to go their own way, regardless of what is often predetermined. Being a model means living a dream, meeting new people, discovering new cities and countries.

Girl power! The new generation Models

The, if you will, training usually starts early. At the age of 14, 15, or even 16, the first girls apply to our agency. While they are still at school, they work on building up their own careers. Before we start with sets from renowned customers, the focus is on getting to know the industry. Through discussions with parents, model coachings, test shootings with first-class photographers, the creation of your own model portfolio. Step by step, you will be introduced to the topic of fashion models. What’s the big deal? What are the most important experiences you have to gain? Before you really meet important customers, you have to work hard on discipline, motivation and ambition. Because the competition with women in a model agency is big! While very few boys pursue their dream of becoming a model, for many young girls this is the dream job par excellence.

Modeling minus the dream job for women

Modeling is a real dream job? Yes, it is. Anyone who has made his experiences in classic jobs and then had the chance to get a taste of the world of fashion models knows how much you can experience there. You speak different languages, get to know new and interesting people all the time and have a lot of fun at work. The working hours are flexible, catering is always available and in the end it’s all about having fun ! Who wants to see a sad photo? Exactly no one! That’s why not only model agencies take a lot of trouble to create a harmonious and friendly cooperation, but also clients, photographers and casting directors. If you work diligently on your career, over months and years, with a little luck you can even make it to an international career and get to know the big world in our partner agencies worldwide.

The Model Agency for Women

And if you want to try your luck, we would be very happy to receive your application! It does not cost much time and effort, two photos and your contact details. If you want to know more, let us write you more about the model agency, or send us directly your

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a model agency we are always very close when it comes to new trends from the fashion world: fashion, bloggers, trends, events up to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what’s going on in New York right now? What just happened to coming from London? What’s new in Berlin? What’s happening in the world? Which bloggers are hot and which need? You find the trends for us! From day 1 you work directly with our team from the and are part of advertising (for example Youtube campaigns) and the model agency, which means you still get many insights into the world of media. The perfect start to your professional career.

Go back to Modeling Agency: Jobs

Online editorial office: Marketing Know How for studies and career

What makes the training so special? Know How meets Fashion.

  • Fashion, VIPs, News, Trends and Influencer
  • Content Marketing and Search Engine Optimization

Due to the fact that we have many points of intersection with the advertising industry, we are among other things specialized in online marketing and search engine optimization. If you combine both areas, Fashion and Influencer as well as Online Marketing and Search Engine Optimization, then you have gathered absolutely valuable know-how for the future! No matter if you want to study media later or if you want to start your career later, you have good chances! Interview the best bloggers of Germany and find out for us that nobody knew yet! As a fashion editor you are also partly on Events, Store openings, Blogger Events, Fashion Weeks, GNTM or the About You Awards. It is guaranteed not to be boring in the fashion world!

Among the requirements and prerequisites for an internship and intensive vocational training you will find further information about jobs as an online editor.

Application for editorial office / fashion magazine only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. Apply now in our model agency!

Vocational training: Procedure and contents (3 years)

  • Model Management and Structure
  • Travel management
  • offer calculation
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for influencers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into interviews and organization of a magazine (example: see training above) – Special Know How in second half

Prerequisites

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month as expense allowance (start of work from 11 am, instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Application

Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.

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Online editors: News, trends and influencers all day!

What’s your job like?

start into the day, team meeting and editing

Your everyday life consists of classic office work! With a good cup of coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workplace and check all e-mails and requests first. At about 10 o’clock we meet for the team meeting. Here we discuss the most important tasks of the day quickly and shortly. After that, you’ll focus fully on your work, from consulting with blogger management to PR agencies, new visuals to release in Photoshop, or other tasks you don’t expect today! Because as a fashion editor you are always part of our model and advertising agency. So you also take over editorial tasks for our model agency, in the area of PR.

Interviews, Design, News and Public Relations

Our internship and vocational training (office management clerk or dialogue marketing clerk) as a fashion editor are diverse and varied. With all your main tasks, a friendly team and constantly new tasks, so that you can grow with the challenges!

The longer your training, the more extensive the knowledge you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us a job does not only consist of the daily work of the same things. You will get your own tasks, projects and, depending on the duration of your training, more and more responsibility. In principle, we offer these three forms of training

Internship & Trainees: Differences in education

  • 3 month internship for vocational orientation
  • 6 month internship for vocational orientation and transfer of know-how
  • Vocational training in the commercial sector

3 month internship for vocational orientation

During the three-month internship you will get to know all important areas at a glance. Then you will have an assessment of whether you would enjoy your job as a fashion editor or not. During the three months you will be given an area of responsibility that you are allowed to supervise independently, with supervision and guidance. In addition, you will of course also be involved in working with our team and get to know a little from the world of public relations (PR).

6 month internship for career orientation and marketing know-how

During the six-month internship you will learn much more than just the important areas of career orientation! The experiences are also more. For example, every half year the Berlin Fashion Week takes place, if you’re lucky you might be able to visit it for us! Or you can organize photo shoots with photographers and models, which are then published in the magazine. You will be assigned such larger projects in a six-month internship. You will then take care of the various tasks and contact persons, agencies, designers, models and bloggers. During your internship you will not only get to know the superficial aspects of a fashion magazine, but also the deeper work processes in marketing.

Vocational training in the commercial sector: Editing to management

In a vocational training, e.g. to the buyer or to the buyer for office communication or dialogue marketing, you learn everything what there is to know about the media world! After completing your vocational training, you have gathered so much know-how that you can gain a foothold in any agency and pretty much any magazine. We will not only teach you how to work editorially, you will also get to know many aspects of marketing and especially online marketing as well as social media and influencer marketing. Who’s in the front row of a fashion show these days? Blogger! That’s why we are no longer just asking the classic world of printed magazines, but have focused completely on the online sector since 2018. Nevertheless we publish every six months a best of edition in printed form, for reordering. Of course you will get to know all aspects of the layout, you will like to work with Photoshop but also with InDesign. At the end of your vocational training you will have got to know everything and with a little luck and good performance you will even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK Training company

References and customers

All Eyes On: ALICE! Online Shop & Young Fashion

Alice is new and has already proven in the first shootings: She’s got power! Our photographers were thrilled and now it’s off to our model agency. No matter if Hamburg, Berlin, Cologne or Munich, we are looking forward to the first common jobs and castings.

Alice – Now in our model agency

 

The Fashion Show – Catwalk & Catwalk Tips for Models

You are not a professional on the catwalk yet? Then take a look at our tips for the catwalk! Of excessive importance is an upright posture. You should be able to balance a book on your head. Pull your shoulders back and push your pelvis a little forward. Make sure you do not lean back too much. When you take the first step on the catwalk, you should always be the first to use your ball of the foot. Almost like you want to sneak. This looks a lot more elegant than when you first appear with the hoes.

Run with momentum and character: Find your balance

The important thing is that you put one foot in front of the other. You really should literally take this to heart. Your gait should form a zigzag. Thus, you also get the necessary momentum, which makes your walk only appear characteristic. Your steps should be great, but you should not do a splits. Also always remember to swing your hip. Always move your arms and hands evenly. It should not look like you have two stiff arms.

Your focus should be on the catwalk to a point in front of you

Your look should adapt to the style of your clothes. Try to smile with your eyes and keep your chin always lifted. Keep your head straight and steady. At the end of the catwalk is usually always the rotation. Put your left foot in front and pause for a few very short beats of the music. You should turn your shoulders and feet sideways while your head is still pointing forward and you are looking over your shoulders. After the break, turn your foot in the opposite direction and start to run with the front right foot. Only at the end do you turn your face away from the spectators.

But the most important thing is that you try to get your character involved in your walk. And you should always find yourself very attractive. Because only when you are convinced of yourself, you can convince the audience of you.

  • If you still can not walk well on high shoes, then you will learn it quickly with a little practice. My ultimate tip to keep you from slipping on the catwalk is to lick the soles of your higheels with some lemonade or coke. Your soles start to stick after a short time and you will surely strut over the catwalk.
  • Watch catwalk videos of really good models or visit the fashion shows yourself.
  • Let your friends film while running and posing. You can then watch the videos, and you’ll see for yourself what else you need to fix on yourself.
  • It does not matter if you stumble but you should get up dignified and keep going. Even in such stressful and embarrassing situations, you should stay professional and self-confident.
    Try to smile with your eyes (Smize: Smile with your eyes).

Linn: Dolce & Gabbana in Milan – Lifestyle of an international model #Interview

Just last year that our Linn walked for Dolce & Gabbana over the catwalk in Milan and had an exciting shooting for Moschino. Now our Natascha met with Linn to ask her a few questions about her experiences with us and various things about the world of modeling. How she stays in shape as a model, what she can advise you to do when you start modeling and how such a high fashion show works. In addition, more cool information from the everyday life of a model is waiting for you in this exclusive interview.

The Interview (German)

Linn: Back from Milan – high Fashion Model #Teaser

Linn, one of our wonderful New Faces is fresh from Milan back in Germany. We took this chance and put our Natascha together for an exclusive interview with her. How the everyday life of a model runs and her experiences with brands like Dolce & Gabbana and Moschino. Find out on Sunday on our Youtube Channel or here in our blog.

Faces – Unique models for fashion and advertising

A good model agency for faces is especially valuable for up-and-coming models. Because in management it is always a matter of professionally taking care of your set-up. At the same time, always remember to win your first customers and jobs. Therefore it is not only important for high fashion models to have a good model agency, but also for faces. But where exactly are the differences between a model agency for faces and a fashion model agency?

Peoples! So advertising becomes something special

The difference between a model agency for faces and a fashion model agency lies in the fact that the fashion model agency is particularly committed to models with certain proportions and body sizes. These proportions and body sizes fit perfectly to a certain target group. In the case of model agencies, this is usually based on fashion customers. These require certain ready-made sizes, as the samples are often cut to a single size. In addition, fashion shows require models with a uniform size so that visitors can fully focus on the new fashion collection. So while visitors to a fashion show can concentrate on the garments, or from the online shop on the new pieces of the trend season, it is important that high fashion models always have the same proportions and a similar look. It is completely different with Face Models. They live on the fact that they have a very special look, e.g. by a tooth gap, very curly hair or also by freckles in their face. All this makes them particularly popular, especially for photo motifs, but also for advertising campaigns.

Therefore, some model agencies have specialized specifically in this market. These model agencies are especially called people agencies. These people agencies mainly focus on people with special characteristics. While a fashion model agency focuses less on the character traits of individuals, but rather on proportions and body sizes, people agencies pay a lot of attention to different looks. But why is that?

Every agency has its customers and thus its own special market. If customers are satisfied, they will initiate follow-up bookings, if follow-up bookings are executed, so every time models with a similar look are searched again. At some point the agency services get around and also other customers ask for exactly this model type. This is how model agencies gradually specialize. While our model agency concentrates on the high fashion industry and has clients such as Prada, Dior, Calvin Klein, Lagerfeld, Dolce & Gabbana, other model agencies focus more on the advertising industry. And also here you can earn a lot of money for models. Every week there are new commercials that are broadcast on television, on big screens in the city centre or on streaming portals like Netflix. Whether it’s the new muesli, a comfortable sofa from one of the leading furniture manufacturers, or new clothes, e.g. with People Models, who are walking through the city centre together in a group and have fun! These special agencies are called people agencies.

Should I first apply in a model agency or people agency?

As a rule, model agencies represent the majority of customers. People agencies tend to specialize in a certain clientele. Therefore we advise you to always focus on one of the top agencies before applying to one of the special agencies. If you want to apply to Cocaine Models now, you will find all further information here.

Faces for Beauty Recordings: Make Up and hair

Especially in the beauty industry, you need faces that have a particularly high recognition value. No matter if it is your individual tooth gap or the freckles that make you so unique. For beauty shots and especially for close-up shots, which are also called the closeup scene in technical jargon, you need these faces with recognition value. Imagine a commercial. Your girlfriend calls you and you’re on your way shopping. You jump into the bathroom and the camera is behind the mirror. You smile in the mirror, apply a piece of the cream and immediately feel well and totally fit for the day! That’s exactly your job! Smile, show emotions and at the same time increase the recognition value that only a face model has.

Faces for Jewellery: High-quality shots

Models are not only needed in the areas of beauty, beauty and wellness. Also for jewellery very often close-ups of faces are made. Just imagine a necklace, or a ring that is presented to show the customer the details. There are so many different shots where you need close-ups of faces. Of course also for commercials. If you want to know more about this topic, have a look at our blog posts. Here we have much more information about jobs and of course also face models.

Luisa: High Fashion now in #Capetown

Luisa is ready to travel! After school off to international model life. Finally she poses once more in Germany for a lookbook.  Now it’s time to go all over the world. After she was optimally prepared by our model coach for the everyday life as a model at Coaching, now the wide world is waiting for her.

Last Fashion Shooting before Capetown

Here a few excerpts from the last shooting with our Luisa. At the moment she is in the middle of Capetown and conquers the model world bit by bit.

Jeremy! Fragrance One: Office for Men & Become an Influencer – Interview

Jeremy Fragrance – We work together since CM startet. We met the most successful perfume influencer in the world Jeremy Fragrance at one of our lunch parties to talk about his new and FIRST fragrance. In an exclusive interview he tells us how he became an influencer, his plans for the future and his first perfume. He also gives you tips on how to become a successful influencer and shows us that he is just a person who is excited in some situations and has his own little tricks for it.

Jeremy Fragrance exclusive interview (German)

If you are looking for answers about fragrances on Youtube, Jeremy is the place for you. Meanwhile he is on place 1 as the most successful Influencer in the category perfume. In an exclusive interview, he told us how it came to this, what he does in his spare time and what his future plans are. Some cool facts about your favourite perfume Influencer can be found in this video.

Next week, you will meet Johanna, moving to Chicago now. Stay tuned, follow us on Youtube: Modeling Agency.

The full interview is coming up soon!

Olga in our model agency – Italian model with sexappeal

Our new model takes the catwalks by storm – Olga. It already adorned the cover of the Velvet. The issue was about Richard Branson and other exclusive VIP news. Besides the Velvet Olga was already on the cover of the trend Privé and Glance. Depending on the light, she looks confusingly similar to US superstar Rihanna.

Olga – First photo spreads and covers from Milan

Velvet, Privé and Glance – Olga was already on several covers. Here are some of our personal favorites from Olgas Model Book

We love the Fashion of Milan

Did you know? In Milan you hardly have a day in the year when the thermometer falls below 0°C. A dream for models and much more pleasant than the cold London! Milan one of the most beautiful cities of Italy. Tourist magnet and fashion metropolis. Every year thousands of enthusiastic fashion enthusiasts come to Milan. Whether you just want to walk through the Corso Vittorio Emanuele or visit the Milan Fashion Week – Haute Couture to Prêt-à-porter in Milan you will find everything about fashion.

Linn for Dolce & Gabbana

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the Music video designer, Linn now had her first show in Milan for Dolce & Gabbana.

City and city centre: Milan’s zones

In Milan you can get lost quickly on your first visit. Between the small romantic alleys and the big shopping streets with their countless shops. Basically, Milan is divided into 9 zones. In each one you will find individual places, bars and also restaurants that distinguish them. Between the city kerm “Centro Storico” and the harbour quarter “Porta Vittoria” there is much to discover for you as a model! The 9 zones in Milan:

  1. Centro Storico (city centre)
  2. Stazione Centrale (Central Station), Gorla, Turro, Greco, Crescenzago
  3. Città Studi, Lambrate, Porta Venezia
  4. Porta Vittoria, Forlanini
  5. Vigentino, Chiaravalle, Gratosoglio
  6. Barona, Lorenteggio
  7. Baggio, De Angeli, San Siro
  8. Fiera, Gallaratese, Quarto Oggiaro
  9. Garibaldi, Niguarda

Shopping and shopping streets: The most beautiful galleries

If you are looking for the best shopping addresses, you will find galleries and shopping streets here:

  • Piazza del Duomo
  • The Galleria Vittorio Emanuele II
  • Corso Vittorio Emanuele II
  • Piazza San Babila
  • Via Monte Napoleone
  • Via della Spiga
  • Corso Venezia
  • Via Manzoni
  • Via Dante
  • Corso Buenos Aires
  • Brera
  • Corso di Porta Ticinese

Here a view of the world famous cathedral at Piazza del Duomo.

Mailand Skyline: From above

Milan’s best location from a bird’s eye view – admire the city of fashion.

Travel Vlog: Italy, shopping and fashion

Here is a small, nice personal Vlog from Jelka Lepever – Milan in 13 minutes!

Short trip to Milan? Cheap ideas for your weekend

Here are 11 things you can experience in Milan when you are travelling. The Clou: Free of charge or super cheap!

IVANMAN – Menswear at the Berlin Fashion Week 2019

Men’s fashion to marvel at – Ivanman inspires again. Like every year, Ivan Mandžukić redefines men’s fashion with his unusual designs and unusual cuts. We watched his show live and are thrilled by the precision of his work.

Ivanman – fancy men’s fashion

The Berlin-based label Ivanman was founded in 2010 by designer Ivan Mandžukić . The graduate of the ESMOD Academy for Fashion Design founded the Ivanman brand with the aim of creating a combination of classic and avant-garde men’s fashion. The fashion label Ivanman sees fashion as a social phenomenon, analyzes it through deconstruction, examines its individual parts and then reassembles them in textile form. The result is a men’s fashion reduced to a minimalist style, characterised by sharp wearability. Simple but expressive details give the collection its special characteristics. The foundation of the Ivanman brand is a classic and modest fit. By adapting the details during the development process, fashion becomes a portable avant-garde collection. Yet the looks never seem to have been deliberately deconstructed. Currently, the Ivanman collections consist mainly of menswear and accessories, complemented by a few feminine looks.

Ivanman at the MBFW 2019

Loyal to its city, IVANMAN 2019 presents its collections on the catwalks of the Berlin fashion scene. Unlike most other shows, Ivanman is not a typical runway, but a pedestal in the middle of the crowd, where the different pieces with geometric cuts and bright colors are in focus. The models were discreetly styled to keep the focus on the clothes, but we can confirm that Ivanman’s new collection is hard to keep an eye on.

Ivanman at the Berlin Fashion Week 2019

#MBFW2019 – Lena Hoschek at the Berlin Fashion Week 2019

It’s the time of the year again – Lena Hoschek will be joining us with her autumn/winter collection at the Fashion Week in the German capital Berlin. We watched the show live and are thrilled. Also this year Hoschek inspired with their unique designs.

Fashion with humor – Hoschek’s philosophy

Lena Hoschek is mainly inspired by the Hollywood stars of the 40s and 50s. Hoschek finds it exciting and interesting how the sex symbols of the 40s and 50s went through life with humor and didn’t take themselves as seriously as they do today. According to Hoschek, Maryln Monroe, Sophia Loren and Gina Lollobrigida are the most attractive women of all time, not only because of their looks, but also because of their incomparable personality, which is pure inspiration for Lena Hoschek. The spectrum of her fashion is very broad. Dresses, skirts, blouses, trousers, traditional costumes, pyjamas, glasses and other accessories are created and launched twice a year. Her customers include pop star Katy Pery and Charlotte Roche.

Lena Hoschek – Autumn/Winter collection 2019 at the MBWF

Lena Hoschek will present her collections for the first time in Berlin in 2010. A mixture of femininity and sex appeal remind visitors of the 50s. Today she is known as the ambassador of femininity and along with other fashion designers, her collections are always fresh and cheerful. The catwalk of the models is decorated with oriental patterns. Lena Hoschek comes on stage satisfied at the end and is applauded from all sides! A good finish for the young designer.

Danny Reinke Fashion Week 2019- From fisherman’s son to fashion designer

Danny Reinke comes from a line of fishermen. His father and great-grandfather were already fishermen, instead of continuing these traditions he broke the family traditions and that with success. Today known as an international star designer. At the MBFW we also went live to see his autumn/winter collection.

The first designer of the family

At the age of 6 he learned from his father how to use a sewing machine. This to continue the family traditions of the fisherman, but Denny Reinke had other plans. When he discovered fashion, his plans were clear – he wants to go high and create fashion. Instead of investing his time at a business school to study economics, he moved to Hannover to learn fashion design and ladies tailoring.

His first collection

In his final collection, he was inspired by the family business of fishing. At first his father was very sceptical about his son’s plans, but a look at his work changed his mind. Together they finished a sweater on ropes. The tulle dresses of the collection were anything but the typical dress of a princess, but had a very modern look, which he still retains today. Elaborate pearl embroideries transformed basics such as nude longsleeves and black bomber jackets into spectacular eye-catchers, because the motifs were mythical mythical mythical creatures in darkly dazzling colours. A touch of grunge and gothic blew through the designs from “Tempting Beast” without portraying the wearers as marginal figures of society. This fashion is well-dosed extravagance and wearable without being ordinary.

Danny Reinke at the Fashion Week Berlin 2019

The Autumn/Winter 2019/2019 collection is all about women, with tulle weaving techniques as the core element to remind us of his fishing family. The woman is shown as a “divine being”. Inspired by the #MeToo movement, this year he also convinces all fashion lovers of the Fashionweek 2019 in Berlin. Another characteristic of this year’s autumn/winter collection are blouses in silver brocade and pastel tulle. The blouses and trousers are embroidered with pearls and copper pencils in elaborate handicraft. We were thrilled to see this show live.

Rebekka Ruétz – How she rocks the Berlin Fashion Week 2019

Rebekka Ruétz has done it again. Like every year she convinces with her unconventional and extravagant creations.  Since 2010 Rebekka Ruétz has been inspiring the fashion world every year at the Berlin Fashion Week with her expressive outfits – made for the modern Amazon.

Ruétz and her fashion

Ruétz mode is characterized by unequal connections.  Lush textures, twisted layers, as well as decorative and extravagant designs provide a recognition value. The colour palette of her creations is also very versatile. From peacock green to moss green. Night blue and underwater turquoise to plenty of reddish brown, bordeaux, autumn orange, amber, gold and silver as well as dirty beige and black.  A skilful combination of basics and extraordinary material compositions provide each time again for tension.  The designer started her relevant training at the Innsbruck Fashion Ferrari School. Then came the Academy for Fashion & Design in Munich, where she graduated as Best Graduate and “Cognos Relevance Award” winner. She gained experience in India and with designer Peter Pilotto in London. Since the label “rebekka ruétz” was founded in Innsbruck in 2009, she has stood on her own feet professionally. Rebekka Ruetz, born in 1984, has conquered markets in Germany, Austria, Italy and Switzerland with her label of the same name.

Rebekka Ruétz at the Fashionweek Berlin 2019

It gets dark, loud rock music sounds through the loudspeakers – finally it starts. We were there when Rebekka Ruétz presented her autumn/winter collection 2019/2020 at the Fashionweek Berlin and are thrilled. The combination of basics with extravagant and exciting details is once again a success. Unusual belts and cords adorned the outfits and told an exciting story about the designer’s view of the world. The viewer feels surrounded by an imaginary cloud full of charm and charisma. At the same time, however, it takes us into a modern, real world that is inharmonic, moody and mysterious. It’s hard to turn the gaze away from the show, every outfit is unique in its kind. We can hardly wait to see what Rebekka Ruétz has in store for us at the next Fashionweek.

Rebekka Ruétz at the Berlin Fashion Week 2019

Amesh at #MBFW2019

Finally it’s time, the first show is over and we were right at the front for you. The start for a promising fashion week at Berlin’s E-Werk was made by designer Amesh Wijesekera from Sri Lanka. We were thrilled and have the highlights for you.

Who is Amesh Wijesekera?

Amesh Wijesekera had his big breakthrough as an international fashion star in 2016, winning the Graduate Fashion Week London’s International catwalk competition at London Fashion Week and attracting the attention of the world. The designer from Sri Lanka. Shines through his unique love for textiles and colour, which he brings to life with the help of talented tailors from his homeland. Handcrafted in batik mixed with unique, digital technology make for an incredible eye-catcher.

Amesh 2019

Also at the Fashion Week Berlin 2019 Amesh was thrilled again. His outfits inspire like every year anew. The mixture of masculine and feminine outfits has attracted attention. Men were also allowed to radiate a touch of feminism in fashion. Bright pink tops with fur elements and matching flare pants with orange stripes are not the first thing that comes to mind in men’s fashion. However, Amesh makes sure that it still comes across well and convincingly. Another core element of Amesh’s fashion is knitwear. Again and again we see combinations of knitwear, fur and crazy prints, which almost give you a space feeling.

Stefanie Giesinger at Amesh

With a talent like Amesh, of course the celebrities must not be missing. In the front row was the international top model Stefanie Giesinger, who showed her great enthusiasm for the unique looks. The surprise was written in her face, she doesn’t see anything like it every day. Especially the last piece convinced Stefanie and us. Two gold outfits that ran together. 2 men, hand in hand with flowers sewn to the clothes for a particularly feminine feeling. An outfit that radiates acceptance and tolerance. We are curious to see what Fashion Week has in store for us.

Amesh presents his Autumn/Winter looks at the Fashion Week Berlin 2019

Model Agency Boys

CM – The model agency for boys and young men. With just one click in the main menu you can access the current men’s model selection at any time. As an agency and management we help our young talents to start their modeling careers. Modeling itself requires four ambitions. The job is demanding, it is about more than just good looks. As a model, this is especially true for young men, you must also quickly become changeable. As an absolute Newface it is enough to have a cool look. The more demanding the photo shootings and the photographers become, the more experience you need to deliver the quality that the client expects at that moment.

Becoming a Model means a lot of exercise and training

So that you can gain a lot of experience, you need training and practice through jobs. With the big competition, however, you need the first test shoots before your first job. Because first of all it is always about building up your portfolio. Your visuals must be able to compete with the competition so that customers can select you for jobs. That’s why as a young man you first have to take care of good pictures. Don’t worry, your modeling agency will help you! With contacts and a network, you can get to good photographers who can quickly prepare you for the industry.

First test Shootings as a young male Model

No matter if you are from Hamburg, Berlin, Cologne or Munich, at the beginning you have test shootings. In test shootings you can prove your skills and of course the agency gets feedback from the photographer. The first task and the most important. Because first you have to fill your model book with meaningful pictorial material. It is not about 50 different photo galleries, but about 5 good, varied photo galleries. Sporty, couples, sexy in black and white, underwear and business. You already have a good portfolio! Diversity is so important because customers also get a certain picture when looking at photos. If someone now wants to shoot a lookbook for a high-quality men’s clothing brand, it’s definitely an advantage if you already have suitable images in your portfolio. So you can imagine yourself much easier in the set!

The first Jobs for Boys and young Men

Your first jobs will usually consist of photo shoots. At the beginning still relatively undemanding, e.g. 20 parts for an online shop. It gets more challenging when you are asked for different posings and of course emotions. For such campaign shootings you need to have done some photo shoots in order to have the necessary experience and know how to take presence in a room, what effect a certain look or pose has. Due to your experience and feedback you will become more and more confident in your movements. This of course also makes it more and more valuable for the customer, because when you are at Shootings Set, every single movement sits! That’s where it has to go for you.

As a young male model you often also work in showrooms. Small fashion shows without an audience in which you present pieces directly to the customer, with the designer or someone from the marketing collection. In this way, the customer or buyer, whether from a boutique or a large fashion chain, can directly get an impression of how the workmanship and the material were put together. The buyers also have the opportunity to talk directly to you as a male model and ask you, for example, how you feel about the fabric.

Applications for Boys and young Men

If you want to apply now as a male model in our agency, then you only need two photos and your contact details! You can find all information here:

Model Agency Evaluation

Good ratings are very important for any model agency. Because ratings show positive feedback. They also show you as a young model how serious a model agency is. So if you already see in your Google search that an agency has an average of only two stars for several ratings, you might want to keep your hands off it right from the start. If an agency has more than 3.5 stars, you can almost always assume that it is a good job. Even though it gets harder and harder, here is a good overview of what the majority of opinions about a model agency are. If a model agency has more than 4 stars or even almost 5 stars, you can be sure, if there are many reviews, that the model agency does a good job, has good references and good recommendations!

It is important that you always have a close look at ratings, likes and comments. So we’ll give you a little tip on how to assess the quality of the ratings. Nowadays you can buy both positive and negative feedback. If you look at a few indicators, you can easily see if they are real comments or bought ones. Also this should always play a role in your model agency rating!

Where can you see Reviews about Model Agencies?

There are many reviews about model agencies on the Internet. However, it is important that you use a portal that reflects different opinions and does not only include one or two reviews. Ideally, 20 or 30 people should have voted, because this will also tell you the size of a model agency. Those who have only managed to make two or three recommendations so far are either still at the beginning or their performance is not good enough yet. For ratings there are different portals, e.g. Google.

Google Reviews on Model Agencies

On Google you get a very good overview, because Google has the most users in Germany. This gives you a good overview of the different opinions and statements of people. The small disadvantage is that everyone is allowed to give an evaluation. For example, people who have not been accepted into the agency and are therefore angry are critical. In the short moment of rejection, one clicks quickly on Google and gives a bad rating. As a model, you should also pay attention to this and always ask yourself, is the evaluation serious or not constructive?

Here you can see some of our Google ratings:

Ratings on Instagram

There is no direct way to rate model agencies on Instagram, but you can see how well a model agency takes care of its models, castings, jobs and news from the likes and dislikes of the followers. Those who constantly have something new to report also make a lot of effort. It is important to make sure that the model agency has not only many followers, which you can buy relatively cheaply, but also that the interaction is right. How many Likes does a single photo have? Is the number always relatively the same or do the numbers fluctuate? This could also be an indication for bought Likes. Are there comments from real users? All these factors should always be taken into account in your evaluation.

Here you can find our Instagram Channel:

Rating on Facebook

Facebook is used by many users, which is why there is a good opportunity to view reviews and form an opinion, especially for products with an older target group. However, the users on Facebook are rather older and there are many trolls here as well, paid by competitors or just looking for rejection. Nevertheless one can get a very good overview.

Here you can see some of our Facebook reviews

🔥 LUISA: our next SUPERSTAR 🔥 Watch the whole video on: https://youtu.be/0YO_lO1K8ic

Gepostet von Cocaine Models am Dienstag, 14. August 2018

Rating by online portals

In the internet there are two, three very good model portals where you can find model agencies worldwide. These agencies are hand researched and also evaluated by an editor. By different quality criteria, they are finally included in the list. Here you will find two recommendations where you can find many good agencies for your city:

Good luck with your search! If you are looking for more tips for your model application, have a look at our other articles and learn how to contact a model agency.

Linn for Dolce & Gabbana #1 Fashion show in Milan

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the music video: “Designer”, Linn now had her first show in Milan for Dolce & Gabbana. After she was already in America once, then again briefly in Germany, she is this time in Milan for modeling. With our partner Agency Women she has now gotten one of the greatest jobs at Fashion Week Milan. In Dolce & Gabbana on the catwalk, in one of the big fashion capitals. Italy stands for highest designer art and Milan in particular. 100% High Fashion – Congratulations from Berlin!

Linn for Docle & Gabbana

 

Backstage bi Dolce & Gabbana Alta Moda and Alta Sartoria

Dolce & Gabbana is one of the largest high fashion companies. Dolce & Gabbana was founded by Domenico Dolce, born 1958 and Stefano Gabbana, born 1962 in Milan. Dolce & Gabbana’s first international recognition came in particular from Madonna, who accompanied the high fashion brand for many years. The two fashion designers designed more than 1500 costumes.

In the 90s the duo further expanded their position, among other things with perfume, which has been awarded as the best women’s fragrance of the year. Dolce & Gabbana has evolved ever since and has worked with many artists including Beyonce and Kylie Minogue. Dolce & Gabbana now includes not only the main line, but also the Alta Moda, as well as Dolce & Gabbana Junior.

Dolce & Gabbana offers its customers not only first-class fabrics and designs of the highest quality, but also lifestyle and luxury. With this mix, the brand has been convincing since its inception and continues to develop. The fashion shows are among the most coveted in the world, so once again big applause for our Linn and her first Dolce & Gabbana fashion show!

Sabina for CM: Model Book 2018 – Welcome!

Oh my God – Summer Look! Sabina is super new to us. With 175 cm and a size of 34/36 she has not only for the German market great model measurements. More of Sabina you can find at Instagram or here in Sabinas Model Book.

Photos from Sabina’s Model Book 2018

 

Magazine Cover! Sabina on Dutch cover

Sabina does not only shine on jobs, she was also already printed on one or the other fashion magazine cover, like here:

Our first Insta story with Sabina

More from Sabina you can find on Instagram!

Our cute New Face Franziska: Classy and elegant

Parallel to Fashion Week we invited our New Face Franziska to Berlin. In Berlin-Mitte, on Museum Island, we had the perfect location to present our young talent in a completely different light. With two photo shoots and this new video from our videographer Robin Platte. Franziska is a real cutie! Although she is still very young, she is already very professional in her work and shows absolute motivation and commitment to become a model. Of course, as a model manager and model agency, it is a pleasure to meet such fresh talent in Berlin and get to know her for the first time, just like me. Franziska has strong prerequisites to really get off to a good start as a model. From fashion magazines, catwalks, photo shoots to videos for fashion companies. We and our partners see great potential in Franziska and that is why we were very pleased to welcome them to Berlin. But enough written, pictures say more than a thousand words!

Calm Fashion Showreel: Franziska

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Miss Long Legs: Michelle! New Showreel

If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.

With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.

Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!

If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Spring Showreel ▶ Michelle!

Youtube Highlight July 2018: On the way to becoming a top model

Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

Fashion Shooting in Berlin with CELINE – Showreel in Paris Look

Let’s call it High Fashion Baby! Distinctive look, self-confident appearance, Celine is strong! Becoming a model in Berlin requires a good agency – CM! We support Celine to make her dream come true! With the first photo shootings, in Berlin-Mitte but also now with the new video from Celine. Strong and safe posing right from the beginning, captivating, super expression, as well in all facial expressions and gestures: Everything is right! Celine is well equipped to become a great model in the months and years to come. For online shops, in the commercial sector but also for “wilder” brands, urban fashion brands and fashion magazines, an absolutely great face. Not only in Berlin, but also in Hamburg, Düsseldorf and Munich, Celine will surely dust off a job or two. We not only keep our fingers crossed, but support you in doing so: Let’s go! Enough writing, here is the first video of our Berlin model Celine!

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Paris Look Style with Celine

New International Model: Linn

Oh my god! Cuteness Level 10: Linn is, if I may say so, the perfect model for all-round fashion! Strong face, great body, unique and recognizable charisma, fun on the shooting set, absolute professionalism and international experience.

Linn has seen a lot in the world, including New York. Now she is back in Germany and we look forward to developing her career in Germany together with her. Shootings, video shoot, let’s go! Also with your body measurements and proportions Linn has absolutely mega requirements and will arouse great interest with many customers. Because as said, not only the performance in the photos is really first-class, but also the positive charisma at photo shootings, which is very important at jobs, makes Linn so special.

Video Shooting in Berlin: Classical Music for the Book

That’s why we were really looking forward to the first video shoot in Berlin! With our model agency videographer Robin and fashion photographer Oliver Rudolph we made our way to produce the first photos in Germany. We are extremely looking forward to the cooperation and we hope to be able to present you the first results of Jobs soon.

Today Linns new video was released on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube! You can find more photo galleries in Linn’s model portfolio.

The second video of our enchanting Linn! Back from New York we go directly to Berlin for the photo shoot and the video shoot for her model portfolio. In order to give our customers in Germany a perfect impression of Linn, we wanted to produce up-to-date images and video material directly as an agency. Of course, Berlin has the perfect locations for this. We grabbed our Creative Art Director Oliver Rudolph and our videographer Robin Platte and dived into the centre of Berlin with Linn. Instead of in urban Berlin (corners with graffiti, posters, partly prefabricated buildings), this time we decided on a classic location, very close to the Museum Island. Here we can also show Linn from a completely different light, classic and elegant.

You will find the photos in her modelbook soon! We also have this wonderful new video for you! You can find more of Linn, of course also all photos and videos, in Linn’s model folder.

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Berlin Fashion Showreel with Linn

Jimi! New from Zurich for magazines and fashion

Rock n’ Roll Baby! The Swiss model Jimmy is from our partner agency One Time Management (Zurich), our number one contact for male models and scouting. One Time Management has an absolute eye for young talents, may we introduce you to Jimmy!

If you’re looking for the perfect look for fashion magazines, you’ve got good cards with Jimmy. His individual look, the curls, striking features and a great figure for fashion. We met Jimmy in Zurich for his first fashion video for our model portfolio and clients. With our Videographen in the luggage and a quantity of good mood we produced the first video for the German market. May we introduce you, Jimmy!

If you don’t want to miss a video of Jimmy or our other male models from now on, then follow our modeling agency on YouTube! More photos from Switzerland, Germany and worldwide can be found in Jimmy’s Modelbook.

Backstage Showreel w/ Jimi from Zurich

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!

Hamburg Events – Fashion, Glamour & Party in the North

Hamburg is a city of fashion in Germany. In addition to Berlin and Munich, you’ll meet some celebrities in the Hanseatic city at the right place at the right time. Whether shopping on Jungfernstieg, Mönkebergstrasse or luxuriously on Neuer Wall, at one of the hippest fashion events in Hamburg, during an interesting fashion exhibition, or at celebrations in the exclusive clubs in Hamburg, one thing quickly becomes clear: Hamburgers have a flair for fashion and like to show this with the help of noble brands.
Foto: (c) sjack, fotolia.com

Fashion Events – Fashion Events in Hamburg

Art & Fashion Festival unÜBERSEEbar – Hamburg creatives praise fashion in different facets

The Art & Fashion Festival in Hamburg “unÜBERSEEbar” takes place for 14 days in the trendy Hafencity in Hamburg. The Überseeboulevard is the focus of the fashion event in Hamburg and is a dream come true for all creative and fashion enthusiasts on the Elbe. In addition to bloggers, journalists, designers, models and fashionistas, talented fashion photographers or boutique owners also romp around at the Open Air Fashion Festival under the fashion star in Hamburg. In addition to exhibitions of various artists, stylists, photographers & Co. offer small workshops. The fashion event in Hamburg offers talented creatives a platform to present their inspirations, visions and realizations in fashion to the public.

Ein von Fe Li (@fe_li_94) gepostetes Foto am

 

The Überseeboulevard as the longest catwalk of Hamburg

The Überseeboulevard is transformed into the longest open-air catwalk in Hamburg for the two-week fashion dreamland. Impressive dresses, elegant evening dresses, artistically elaborate and unique robes, as well as cute summer dresses are presented.

Ein von Kimthu Lê (@lekthu) gepostetes Foto am

 

Lets get chic – fashion shows, workshops & more

The fashion event in Hamburg “let’s get chic” offers exhibitions from the areas of fashion, accessories, beauty & more as well as spectacular fashion shows of new designer collections in the location “Uni Hamburg”. In addition to the presentations and exhibitions, stylists and make-up artists will offer workshops on new trend styles of the season. So that women can enjoy the day in peace and quiet in the 7th fashion heaven, there are also so-called “men’s corners” at the Hamburg fashion event instead of a children’s paradise. Instead of bouncy castles, the male companions, who are less interested in fashion, can make new acquaintances at the table, challenge themselves to a round of FIFA on the Playstation or crown the day with a few snacks and drinks.

Kennt Ihr noch die PETRA?? Wir ja und sie kennen uns nun auch, schaut her: Aktuelle Ausgabe April 2015 – jetzt im Handel! Danke PETRA!

Posted by Let’s get chic on Freitag, 6. März 2015

 

Fashion Event at the Star Hill – Fashion@Home Event Brigitte

The “Fashion@Home” fashion event in Hamburg, organised by the renowned women’s magazine Brigitte, combines the feel-good atmosphere of your living room with the glamour and glamour of the fashion industry and “geitüpfelt” with a few guests from the prominent scene. The location, the fashion loft in the Sternschanze, convinces with its young, exciting and exclusive ambience. The concept of the event: A perfect mix of fashion and music event with exciting show interludes and tasty snacks in a cosy atmosphere – glamour and enjoyment at ease. Similar to a beauty contest, the models not only present the latest fashion highlights, but also entertain the guests with vocal or dance performances. A prominent “coffee klatsch” of a slightly different kind – under the sign of fashion, whereby the so-called “living room” functions as a catwalk and the “guests” become part of the fashion spectacle.

 

Museum of Arts & Crafts – Exhibition Department Fashion

The Museum of Arts & Crafts in Hamburg boasts an impressive collection of fashion treasures. More than 10,000 unique items from women’s, men’s and children’s collections. The “red thread” of the exhibition in Hamburg: a documentation of the development of fashion history from the middle of the 18th century to the present day. Designer fashion by some well-known designers such as Yves Saint Laurent, Wolfgang Joop or Alexander McQueen shape the collection. From haute couture, to pret-a-porter, from avant-garde fashion to fashion that was shaped by Antwerp, everything is united in the Museum für Kunst und Gewerbe Hamburg. A fashion journey through different epochs, styles and traditions. The presentations change in various special exhibitions.

Party in Hamburg – Celebrating after the event in Hamburg

After the various fashion events in Hamburg, from fashion shows to workshops to exhibitions, those who are not tired of glamour and glamour can end the evening in exclusive clubs such as the Golden Cut or the Moondoo or visit one of the successful musicals such as “King of the Lions” or “The Miracle of Bern”. In addition to fashion, an exclusive lifestyle and the Port of Hamburg, the city in the north of Germany is known for another thing: celebrating in Hamburg on the Reeperbahn. Those who want to get to know the “typical Hamburg” better can visit the Reeperbahn in St. Pauli after sunset. Fashionable highlights, such as the shrill, colourful costumes in a travesty show in the Olivia Jones Bar on the Great Freedom, can also be admired here.

Sedcard-Shooting: A multifaceted location and top fashion photographer

A suitcase full of make-up, a motivated model, various picture backdrops. For a sedcard shooting with our model Katie, our Cocaine Models team has pulled it near the Rhine. In Deutz, on an office building forecourt, there is a versatile location which is perfectly suited for a multi-faceted sedcard shooting due to its different backdrops. With make-up artist, photographer, model and good weather the shooting could start. Michelle tells you what it looked like behind the scenes during the shooting.

Sedcard shooting: A windy start

It is windy when our Cocaine Models team arrives in Deutz. Our make-up artist Anschi and our model do not let themselves be disturbed by it and start directly with the make-up refreshment. In our studio in the Mediapark we already applied the basic make-up, straightened the hair and tried out the different outfit variations. Our model Katie will first pose in a cheeky, clean outfit: Short shirt, tight blue jeggins and high sandals, optionally with leather jacket in biker style. Our photographer Oli takes the first test photos. The weather is good, there is always the sun between the clouds. One more short brushing of the hair, then we start.

 

 

Sedcard obligation: Clean images

Katie poses for the first photos in front of a clean, shiny black wall. This location in Deutz has many facets. Our photographer explains that this versatility is the special thing about the selected location. There are many different possibilities for different image creations. In front of a clean wall, on benches in the green, on futuristic round islands with trees or on the large white stairs with a view of the Rhine and Cologne Cathedral. A new blinking angle: In front of a mirrored house wall or further down, away from the forecourt in front of a somewhat dirty wall, which is ideal for rocking pictures. Katie walks up and down in front of the clean wall, the wind blows through her hair. She does her best, almost every shot a hit. Katie’s intense blue eyes shine and we are thrilled.

Many-Sided: From clean & cheeky to sexy & rocky

The wind is easing, but it’s still cooled off. The next outfit is coming up. The T-shirt is replaced by a long black-transparent blouse with long slits, the blue Jeggins by a black one. Katie’s changing around the corner behind our reflector. She’s cold, her arms get goose bumps, but she’s biting her teeth together. It’s important that she doesn’t show on the pictures. She’s a professional. Our make-up artist builds eye shadow palettes on a wall and provides small hair rubbers. Katie is rocked up, the blue eyes are accentuated by dark smokekey eyes. Her hair draped through large and small braided braids into a sexy mane. Anschi tries hard and after 20 minutes we see the sensational result, WUNDERSCHÖN!

 

 

Large image selection – Many viewing angles

Oli’s working on some portrait photos. Katie sits casually on an island and poses. Her looks are strong, she changes her expressions. A sensual look, a clean look, an evil look – Katie offers our photographer a lot. Oli is satisfied, for him a successful shooting, because he does not have to give many instructions: Katie knows what she’s doing. Matching the sexy rocker outfit our team moves to the wicked, stylish and dirty wall. Our model’s black blouse blows in the wind around her slender legs. The nude-coloured lips are slightly open, the blue eyes look challengingly into the camera lens. SEDUCTIVE! The panorama in the background DREAMY. The sun shines through the clouds, the cathedral stands majestically above everything. Oli snaps and it flashes, the capacity of the memory card is soon used up. The sedcard shooting was a success. We have a large selection of pictures from different angles & with different posings for Katie’s sedcard.

 

 

Finally, even the photographer is pulled briefly in front of the lens. He wants some snapshots of himself and his muse Katie. Oli’s doing well in front of the camera, he’s got the posing skills. A decisive advantage for a photographer, because he knows exactly what he expects from a model and can also convey and demonstrate the poses exactly. Our make-up artist packs her make-up case, brush by brush. Katie quickly puts on something warmer. We take a quick look at some of the shooting pictures and are delighted. GOOD JOB!