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Top Videos by Givenchy – Eccentric High Fashion & sophisticated Prêt-à-porter

Refined finesse, avant-garde elegance and bold femininity – hardly any other brand manages to unite all of these as much as the fashion empire Givenchy. Givenchy’s advertising clips are just as exciting as the runway shows and emotional, like the reports on the comet-like rise of the fashion designer. We have summarized our highlights for you here.

Givenchy: Fashion that sets the trends of tomorrow

Founded by Hubert de Givenchy, the luxury brand Givenchy has been revolutionizing the fashion industry since the 1950s. Audrey Hepburn’s “little black dress”, Madonna’s stage outfits and Kim Kardashian’s wedding dress – they all made statements and the fashion brand’s list of successes is long. Even after the death of founder and fashion designer Hubert de Givenchy, the brand continues to enjoy great popularity. In addition to clothing and accessories, the brand has also placed great emphasis on Givenchys’ unique fragrance collections since 1988.

Haute couture, ready-to-wear and lovely fragrances

Reversed gender roles, original storylines and dramatic cinematography. Givenchy’s commercials are innovative, modern and daring and always leave a lasting impression. Check out our favourite Givenchys commercials here.

Modern men’s collection with a touch of retro

This short film by Alice Kong, shot at Villa Palmieri in Florence, Italy, shows the activities the boys spend the summer of their lives wearing the new “Nouveau Glitch” collection. This collection, designed by Clare Waight Keller, with its bright colors perfectly matches the environment of the video and the extraordinary models.

Dreamy mannequins in colourful Haute Couture

For the annual haute couture collection, Givenchys’ designers chose the colours blue and red for the 2019 collection. This was also reflected in the advertising clip. Almost unreal, the models marched through a surrealistic cloud landscape. You can see the masterpiece directed by Neil Krog here.

Emancipated prêt-à-porter in front of a seductive backdrop

Even fashion can be heavenly. This was proven by Givenchys’ Creative Director with the autumn collection 2019 under the name “Winter of Eden”. The paradise of Adam and Eve is thus given a feminist twist that is also evident in the advertising clip. Watch the clip here.

Sensual Eau De Toilette with a charming storyline

The promotional video for the popular perfume Eau de Toilette is quasi a short film about a young man at a boring party. At this party he meets a woman and then disappears dancing with her in the mysterious alleys of the city. This masculine and self-confident fragrance, created by fragrance designer Paul Leger, has been a hit since its release in 1974.

Famous advertising faces – Ariana Grande, Marc Jacobs & Co.

Hubert de Givenchy’s extravagant fashion has also been famous among the stars and starlets of Hollywood for decades. It’s no wonder then that even the most beautiful and successful people in the entertainment industry can regularly be seen in his commercials. Take a look at our highlights here.

Ariana Grande is the new face of the Givenchy campaign

The singer and actress Ariana Grande is “the new face of Givenchy” she says in an interview how much she admires the brand and how proud she is to be part of it. In this short video, Ariana Grande is filmed from behind by British fashion photographer Craig McDean and thus presented to the world as the new face of the Givenchy brand.

Emotional campaign of the extra class with Charlotte Rampling & Marc Jacobs

A very unusual video filmed in a film studio, with an elderly lady showing her acting skills to the camera. She also teaches a young man how to act in front of the camera. What the last words of the video “Give me Givenchy” mean, you can find out here in the clip.

Aaron Taylor as romantic heartbreaker for Givenchy’s new perfume

Aaron Taylor-Johnson is a young British actor who starred in films such as “Avengers: Age of Ultron”, “Kick-Ass”, “Savages” and “Godzilla”. In his younger years he also promotes the new perfume “Gentleman Givenchy”. This perfume stands for his masculine elegance and was developed by the company’s founder Hubert de Givenchy.

Charming advertising clip as a homage to Givenchy’s muse Audrey Hepburn

The promotional video by the famous photographer David Sims. About the perfume L’interdit, was shot in the Paris metro and has over 14 million views and is therefore (by far) the most clicked promotional video of Givenchy. Re-interpreted by Dominique Ropion, Anne Flipo and Fanny Bal almost 50 years later, L’Interdit is the first perfume Givenchy launched and a product of the legendary friendship between Hubert de Givenchy and Audrey Hepburn.

Behind the scenes of the French fashion empire

Hardly a day on the set is like any other, especially when you have icons of modernity like Ariana Grande as an advertising face. Here you can see what a day looks like in front of and behind the cameras. Also: who was Hubert de Givenchy and how did it come to success? These questions are also answered here.

Exciting day on set with pop star Ariana Grande

A “behind the scenes” video of Ariana Grande, seeing how much she enjoys being part of the Givenchy video shoot and how proud she is to be “the new face” of the brand, as she once mentioned in an interview.

Reminder of the dazzling success story of Hubert de Givenchy

With the trend of the “little black man”, the French fashion designer not only revolutionized the fashion industry, but also the pop culture of the 21st century. You can find out more about Givenchy’s meteoric rise here in the video.

Top Videos of Vera Wang – Innovative wedding dresses, sophisticated diamond cuts and sweet scents

Vera Wang – Former fashion editor. Today a sought-after fashion designer. In the world of wedding dresses, hardly any other designer is more in demand than her. With her passion for experimental designs and her legendary sense for new trends, she has now also established herself as an icon of modern pop culture. What makes her dresses so special? What kind of jewellery has she created and who modeled for her famous perfumes? Here is the ultimate video list on Vera Wang.

Vera Wang: The unique success story of an icon

The career of Wang is unique. He is characterized by a burning passion for fashion and persistent assertiveness. Compared to other designers, her international breakthrough was a long time coming. Born as the daughter of Chinese immigrants, Wang first saw the light of day on 27 June 1949 in Manhatten, New York City. At that time, no one knew that the young Wang would one day be the youngest fashion editor of the prestigious Vogue magazine. And even less that her name would later join the ranks of fashion icons.

  • Read more about Vera Wang here

Wang’s original bridal fashion: Spanish castles and botanical gardens as backdrop

White. Innocent. Romantic. It probably occurs to most people when they think of wedding dresses. Not Vera Wang. For her, freedom and innovation are what matter most. From red ruffles to black accents, she never leaves out any fashion taboo of bridal fashion and always finds the perfect balance between modern emancipation and classic romanticism.

Chasing Alix – Ivory white wedding dresses and androgynous models

The official video for Vera Wang’s new bridal fashion collection 2015 was shot on Long Island. It was directed by photographer Gordon Von Steiner. Check out the promotional video here.

Hotel Madrid – Exotic bridal fashion with lots of naked skin

Also created under the direction of Gordon von Steiner, the promotional clip for Vera Wang’s bridal fashion collection 2016 is Wang’s inspiration here: The exoticism of Spain and the airily cut dresses of the Flaminco dancers.

Désir à l’Anglaise – Royal weddings of the modern age

Majestic ball gowns, dramatic corsets and theatrical ruffled collars define Vera Wang’s bridal fashion collection in 2017 in this commercial.

Enchanted – Enchanting wedding dresses with floral accents

The following photographs were taken in the Botanical Garden in Vera Wang’s hometown – New York City. Dreamy dramaturgy, models in pastel-colored dresses and lots of flowers at waist and shoulder can be found in this clip.

Elegant dresses, sophisticated jewelry and seductive fragrances

Vera Wang has also established herself in the field of sparkling diamonds and sweet fragrances. After her international success she brought out her first jewellery collection, followed by her first own fragrance creations. The ageless fashion legend also regularly designs everyday and evening wear.

Ready to wear: Parisian noblesse meets European nostalgia

Storyed dresses, fingerless gloves and eccentric embroidery – Instead of a traditional catwalk, the creative Vera Wang 2017 decided to present her autumn / winter collection away from the fashion week madness.

Zales x VW: Noble engagement rings with blue sapphires

In 2015 Vera Wang launched her Love Collection: a collection of sparkling engagement rings made of 14 carat white gold. Characteristic here: The use of blue sapphires as a sign of eternal fidelity and love.

Lovestruck: A perfume as a modern declaration of love

A classic from the house of Wangs and an eternal box office hit is her perfume Lovestruck. We have dug out the popular advertising clip for you. Starring our Gossip Girl favorite Leighton Meester.

Princess: Sweet scent thanks to sweet vanilla

Vera Wang has also established herself in the field of fragrances. Always at the forefront: Princess – a sweet ode to the modern princess of today.

The Making of Vera Wang

Who is Vera Wang? How did she get her job? What inspires her? And what tips does she have for prospective designers and models? Plus: an exclusive look behind the hectic scenes of a Vera Wang Runway Show.

Backstage: Excited models, natural make-up and a full house

A short look behind the scenes of a Vera Wang fashion show can be found here. See how the models are made up, their hair done and the chaos behind the scenes is organized. Small spoiler: Vogue legend Anna Wintour is also present!

Oxford Union asks – an exciting Q&A

Oxford Union invited Vera Wang to a unique Q&A. What were Wang’s early years in the fashion industry like? What did her own wedding dress actually look like? And what is the key to her success? This and more you can find out here in the video.

Fashion Week moves to Frankfurt / Mainhatten: Bye Berlin! What awaits us?

Fashion Week Frankfurt – Hard to believe but true, Fashion Week is moving from Berlin to Frankfurt. “Poor but sexy” (the former slogan of Berlin) used to be, now it’s all about finance, investments and high-rise buildings! The Berlin Fashion Week moves to Frankfurt am Main.

The headline: Berlin Fashion Week moves to Frankfurt

Today it ran on all news tickers, from Instagram to the TV news. Fashion Week was as much a part of Berlin as the Currywurst. But times are changing, Berlin has invested less and less in the direction of the Fashion Week in recent years. The fashion fair attracted over 200,000 trade visitors to the capital in a single week. These brought the fashion industry a total turnover of (depending on estimates) between 120 and 240 million euros. The turnover is generated by orders at the fashion fair, including restaurant visits and hotel accommodation in Berlin.

In return, the city had to invest relatively little, last year it was only 33 million euros. Well invested money, as the pictures of Fashion Week go all over the world. So Berlin has not only the direct economic factor, through the additional tourism, but also public relations. The cash registers in Berlin are getting emptier and emptier, which is why a new organiser has now been found who even wants to invest additional money in the Fashion Week.

Our model agency Inhaber & Creative Art Director, who also organized and hosted the final show of last year’s Berlin Fashion Week, gave an interview about the Fashion Week in Frankfurt in FIV Magazine today.

Read the full interview here:

Here you can see our last, final show at the Berlin Fashion Week, Saturday evening at 9 pm with Swimmingpool Runway at the Haubentaucher Berlin

Frankfurt City: Map

Frankfurt from above.

Directions: Airport > Frankfurt City

This is the fastest way to get from the airport to the city of Frankfurt am Main:

Berlin Fashion Week: Final Show Summer ’19

Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Top Videos from Gucci – Between revolutionary eccentricity and high fashion

Whether in rap songs or celebrities, Gucci is present and everyone knows the name. The typical designs and above all the well-known GG logo quickly come to mind. Whether it’s sneakers, belts, sunglasses or perfume, Gucci has long been mainstream. Under the direction of chief designer Alessandro Michele, Gucci today reaches a whole new and above all young target group and stars such as Harry Styles or Jared Leto are idols on the one hand, but also lovers and advertising face of the brand. In addition, the brand can be seen in influencers on Instagram or Youtube and is now one of the favorite brands of the social media generation.

History and legacy of the fashion group

The Italian Guccio Gucci opened his company in 1921 in Florence, Italy. However, by that time there were already some problems after leather imports failed to materialize during the Second World War. But Gucci made the best of it and created the Bamboo It Bag, which is still successful today. In the 1950s, Gucci’s son Aldo took over the business after Gucci’s death and helped the brand gain international recognition with its first store in the USA and stars like Grace Kelly as a customer. Aldo Gucci brought his illegitimate daughter Patricia, who was a huge scandal in Italian society at the time, into the company’s board of directors at the age of just 20. She was the beautiful companion at her father’s side on business trips and, after modeling in a bathing suit for a company advertising campaign, was named the “Gucci Girl”. Then in the 1980s Aldo Gucci was arrested for tax evasion at the age of 81 – he died at 90 and disinherited all his sons before that. In addition, since the 1980s, the company has been in decline after one of his sons, Maurizio Gucci, gradually sold the company to a US-Arab company. In 1995 his ex-wife had him killed and was sentenced to 26 years in prison.

In 2004, Gucci became a wholly owned subsidiary of the French luxury group Kering, and since then has experienced a real boom and complete transformation with designers such as Tom Ford, Frida Giannini and now Alessandro Michele, so that today the company is considered the strongest in the group and one of the most important fashion companies in the world.

Learn more about Gucci.

Fascination and uniqueness at the fashion shows

The fashion shows of the Italian luxury brand Gucci are anything but boring – they are elaborate and unique. Especially since the Italian Alessandro Michele became chief designer of the company, Gucci fascinates anew with every fashion show and collection. Whether shocking clinic atmosphere, mysterious outdoor location with fire elements or transparent “carousel”, Michele’s ingenuity and crazy ideas never seem to run out.

“Mental health is not fashion” – controversial fashion show

No fashion show in recent years has been as controversial and attracted as much attention as the Spring Summer 2020 show. Not only the show itself, under the artistic direction of the extroverted designer Alessandro Michele, but especially the eye-catching collection was the talk of the fashion world. At the beginning of the show, the models drive past the audience motionlessly, wearing white clothes from head to toe, reminiscent of forced clothing from mental institutions. One of the models made a silent protest by writing “Mental health is not fashion” on her hands and holding them up on the catwalk – of course this caused quite a stir. Also otherwise the show was a special eye-catcher by very special outfits…

Secret fashion show in a Roman cemetery

The Gucci Cruise Show 2019 delighted with a mystical atmosphere and spooky location, as well as a collection of gothic and disco elements. In the middle of the Roman cemetery of Arles, the fashion house presented its collection – artificial fog, thousands of candles and a choir singing medieval music made this show a real experience. The catwalk was set on fire and the models floated past the audience in their extraordinary creations. The audience was fascinated and enthusiastic and the fashion world also reported in high tones about the Gucci fashion show.

Intimate insight into the backstage of a fashion show

After the fashion house’s particularly eye-catching show for the Spring Summer 2020 collection, the expectations of Alessandro Michele were naturally particularly high for the next show. The guests gathered in a huge location, a transparent carousel stood in the middle and with the beginning of the show the view inside was exposed. You could see choreographers, stylists, dressers and models between bathrobe and finished runway look. The spectators were part of the complete backstage procedure before the fashion show, which is always the most nerve-racking part of the fashion shows for the designer. Michele’s intention was to let the audience participate live, as is usual in times of social media. By the way, the invitations for the show were sent out in a special way – Michele sent them via WhatsApp to the guests, because they are personally part of an otherwise invisible and rather intimate moment.

The best Gucci campaigns – Lana del Rey, Gucci Mane & Jared Leto

If there were an award for the coolest campaigns, Gucci would certainly be way ahead. In collaboration with Christopher Simmonds, the Italian luxury house produces real short films that make you want to watch Gucci. Whether it’s the Gucci Cruise 2020 campaign with Gucci Mane, the Gucci Guilty campaign with Lany Del Rey and Jared Leto, or the Gucci Psychodelic campaign, all of these feel the attitude and the joy of life that the company wants to spread with its fashion.

Excessive house party with celebrities like Sienna Miller or Gucci Mane

This Gucci campaign for the Cruise 2020 collection is truly legendary and will make you want to shop at Gucci. The video features celebrities such as Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane at an uninhibited house party at a Los Angeles mansion. All guests are debauched and eccentric personalities and embody a hedonistic, carefree party life. All the social classes, whether they be the chic, rich businessmen or famous rappers, are dressed in Gucci gear and can be seen banging around every corner of the house. The campaign embodies an infectious joie de vivre that Gucci wants to communicate to its customers.

60s glamour with Lana Del Rey and Jared Leto

In the campaign for the Gucci Guilty fragrance, singer Lana Del Rey and musician Jared Leto are seen as an American “showcase couple” in iconic Hollywood locations. The whole thing is set in a retro perspective, probably inspired by the 60s and the American Dream. Both dressed completely in Gucci give a really beautiful couple and remind the viewer of old Hollywood glamour. In the background there is fitting retro music, which makes this campaign as a whole a really successful and worth watching promotional video.

Shrill and colourful psychedelic campaign at an Italian tradition house

The psychedelic campaign for a capsule collection of the Italian luxury brand takes the viewer into a colourful nightclub of the 70s with a hilarious and trance-like atmosphere. Just as striking as the colorful light reflections and disco balls in the video is, above all, the collection presented, which shows a colorful reinterpretation of the well-known Gucci logo. This campaign also reflects the fashion house’s cool attitude towards life in an exciting way and appeals to a mainly young target group.

Authenticity and glamour through Harry Style and Lana Del Rey

Gucci is a brand whose campaigns and fashions are designed to evoke a sense of life and emotion in people. To get these messages across, the Italian fashion house naturally chooses special people to be part of the campaigns. The label places particular emphasis on authenticity, which they have succeeded in doing especially with prominent examples such as Harry Styles and Lana Del Rey.

Teenie favourite Harry Styles in current campaign

The ex-One Direction star and now successful musician himself is a Gucci lover and can be seen in countless campaigns, as well as in the robes of the luxury house – for example, at the last Met Gala in New York, the Briton fascinated in a very androgynous piece by Gucci. In the following campaign, 26-year-olds are seen as a down-to-earth young man strolling through an English suburb with a chicken in his hand, visiting a fish-and-chips shop. As inconspicuous as this campaign is, with Harry Style as a model, it was a great success and attracted many young fans to Gucci.

Pigs collection with Jeffree Star and Shane Dawson

Last year, Gucci presented a very special collection, with all the clothes, bags and accessories featuring cute piggy emblems. Funnily enough, these are really trendy and are becoming increasingly popular as pets. The collection was a real success and caused a real buying frenzy, especially with the beauty mogul and youtuber Jeffree Star. The multimillionaire bought the entire collection worth 15,000 dollars and surprised his good YouTube friend Shane Dawson, whose trademark is a pig. Unfortunately, Gucci did not produce a campaign film for this collection, but the VLOG by Jeffree Star gives a very interesting and entertaining insight into the pieces in the collection.

Lana Del Rey for 60s campaign for Gucci Guilty

The musician and songwriter Lana Del Rey stands for natural beauty and embodies with her music and her unique look a special and often sentimental retro time. In the campaign for the perfume Guilty, the American actress plays together with singer Jared Leto an American glamour couple in Hollywood in the 1960s. With her unique style and look, the singer is the perfect cast for the role and created a great campaign with Gucci. Gucci gives a small insight “BTS” of the campaign in the following video.

Exceptional, successful collaborations

The ingenuity and creative ideas of chief designer Alessandro Michele are great and so the Italian is known above all for his eccentric designs and unusual collaborations. The success and hype of the collections speaks for itself every time and so the Gucci Ghost, the Yankees, and this year’s Disney collections have been part of the last years.

Disney’s Mickey Mouse on Italian luxury fashion

On the occasion of Chinese New Year and this year’s Year of the Mouse, the luxury company collaborated with none other than Disney and released a limited edition in mouse design. The focus is on the Disney cult figure Mickey Mouse, which can be seen on numerous pieces such as clothes, bags or even bath slippers. To match the collection, the luxury company produced a promotional video at Disneyland, which is specifically aimed at the Chinese New Year. The collection was a great success and sold out in large parts within a short time. In addition to the meaning behind the mouse design, these naturally also aroused a real childhood feeling in many customers.

Ex snowboarder Trevor Andrew is the Gucci Ghost

The collaboration with the famous Gucci Ghost was born in 2016 and caused a huge hype especially on the Instagram platform. Behind the Gucci Ghost design is former pro snowboarder Trevor Andrew, who some years ago, out of desperation over a matching Halloween costume, threw on an old Gucci sheet, cut out the eye area and has since been affectionately known as the Gucci Ghost by his friends. With his new nickname, the American started as a graffiti artist in New York, where he quickly built a large fan base with his artwork on Instagram. Alessandro Michele, Gucci’s chief designer, was also a fan and got to know the “Gucci Ghost” through mutual friends. This led to the joint idea of the special collection, which was launched in 2016. In the following video you can watch the exciting collection in the New York showroom with a special 360 degree function.

Collaboration of baseball caps and Italian luxury fashion

The Major League Baseball (MLB) is the biggest baseball league in the world and the famous Yankee Caps with NY logo are almost the trademark. The caps have always been in fashion and almost everyone has had one. Even the creative mind behind Gucci Alessandro Michele likes to wear his NY cap in combination with Gucci. So he came up with the idea to work with the American Baseball League and design a complete collection in Yankees design. The result is caps, clothing or accessories and shoes, which is a clever and at the same time successful move of the Italian true, because the collection experienced a big hype and an even bigger demand.

Gucci Interviews – Get to know more about the label

If you want to learn more about the luxury label, you can watch one of the interviews.

“Make the crazy beautiful” – motto of the chief designer Alessandro Michele

Alessandro Michele has been Gucci’s chief designer since 2015 and transformed the traditional company with its eccentric designs, attracting a young target group with high purchasing power to the company. That the collections sometimes even shock at first is part of the marketing strategy. As in an interview published by Gucci with the title “Make the strange beautiful”, Michele somehow always makes the clothes look beautiful and wearable. The video is super interesting and gives a great insight into Alessandro Michele’s work.

Alessandro Michele’s attitude to work and vision

Also here is an interview with Gucci’s chief designer Alessandro Michele, who has been working for the house since 2015. This time accompanied by the New York Times, the Italian gives an insight into his private office, tells what he needs to be creative and his vision for Gucci. Many designers, especially big names in luxury homes, are camera-shy or simply don’t want to be shown in such a private setting, but Michele, despite his modesty, likes to let people be part of his work, also to understand it more.

Hip-hop legend Dapper Dan in his Gucci studio

Dapper Dan is a true icon – he is a hip-hop cult designer and is best known for introducing high fashion to the hip-hop world. The 75-year-old is also an avowed Gucci lover. So it was clear to Alessandro Michele that he had to make a collection with the New Yorker. The result is a collection of absolute connoisseur pieces in a New York retro look, which often have a history and are already cult. In the following video, online magazine Hypebeast takes one to Dapper Dean in his luxurious, multi-million-dollar Gucci studio in the New York district of Harlem.

TOP questions and answers about Gucci!

There are of course many questions about a brand as exciting and legendary as Gucci. The most frequently asked questions and answers can be found here.

Who is the founder of Gucci?

The founder of Gucci was the Italian entrepreneur Guccio Gucci.

When was Gucci invented?

The Gucci brand was invented in Florence, Italy in 1921.

In what country is Gucci made?

Gucci manufactures its products in the city of Prato in Tuscany, Italy.
Chief designer of the Gucci brand is the Italian Alessandro Michele.

You can find more about Gucci here:

More Infos about Gucci

The online page of the Italian fashion house

The Instagram account

The Official Youtube channel

Top Videos of Louis Vuitton – Craftsmanship, Innovation and Luxury

Louis Vuitton – A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

Louis Vuitton – History and development of the High-Fashion Empire

The unique story begins in 1837, after the young Louis Vuitton set off for Paris to begin his apprenticeship as a suitcase maker with “Monsieur Maréchal”. After a few years of experience, he opened his own workshop in 1854, thus laying the foundations for a later empire. Vuitton soon had great success and opened another workshop – the French jet set loved suitcases. In order to offer them better protection, over the years he and his son developed the Tumbler lock, which is still used today. He created the legendary pattern “Damier” by Louis Vuitton based on the design of his kitchen tiles – this too still adorns numerous bags and suitcases today. After Tot Vuitton’s death, his son took over the company and designed the “Noé” and other well-known bags.  Until the 1980s, Louis Vuitton experienced some ups and downs, with frequent takeovers or bad business figures. In 1987 the French spirits manufacturer Moët Hennesy bought the company and with the introduction of new bags, as well as the first fashion line including shoes, and accessories such as scarves, shawls or belts, made it into today’s global corporation LVMH.

Especially with the creative direction of Marc Jacobs, Louis Vuitton experienced a real boom at the beginning of the 2000s – he created the It-Bags, which became famous through stars like Paris Hilton or Kim Kardashian. The French company became one of the leading luxury goods groups in the world. When buying a product, customers today not only buy the highest quality craftsmanship and design, but also a piece of history. Stars and celebrities, such as the Kardashians or Emma Stone and supermodels like Miranda Kerr or Alessandra Ambrosio are regularly seen with Louis Vuitton designs.

Read more about Louis Vuitton.

Fashion shows between Japan, Paris and Alice in Wonderland

At Louis Vuitton, creativity and uniqueness play one of the main roles …whether in designs, collaborations or fashion shows. Especially the latter often not only enchants the audience of the shows, but also many fans of the brand, who watch the fashion shows on YouTube. Here you can see the three most popular and extraordinary shows of the luxury brand.

Exotic scenery and insane show at French luxury brand

This unique show by the French fashion house for their Cruise 2018 collection took place in the middle of the exotic and breathtaking Miho Museum in Kyoto, Japan. In front of a breathtaking backdrop the models presented the collection and caused a mega sensation with the audience. Together with the music the show created a truly magical feeling and let the audience from home take part in this special fashion show.

Kim Kardashian at the rainbow show by Virgil Abloh

The first show of the new Men’s chief designer Virgil Abloh in Paris caused quite a stir and not only thrilled the audience, but also the fashion world and fans on YouTube. Louis Vuitton built a catwalk in rainbow colours in an exclusive setting in the middle of a castle park in Paris. In addition, specially arranged people in the audience, dressed to match the colours of the rainbow in their section, made the catwalk shine. In the audience sat celebrities like Kim Kardashian, her husband Kayne West or Kylie Jenner with ex-boyfriend Tyga. The collection itself, as well as the extravagant show made this one of the most exciting fashion shows in the history of the French luxury label.

Alice in Wonderland at Virgil Abloh’s Fall/Winter 2020

The Autumn/Winter 2020 fashion show under Virgil Abloh’s creative direction was once again a complete success and a mega eye-catcher. This time the audience found itself in a kind of “Alice in Wonderland” location with huge scissors, keys or trees in the middle of a turquoise cloudscape. The collection was just as creative, with suits in the same sky look or futuristic bag designs. Here too Virgil Abloh proved his enormous talent and his incredible creativity, which Louis Vuitton lifted into a whole new fashion dimension in the last 2 years.

Campaigns – Feeling of freedom and weightlessness at LV

Campaigns should trigger an emotion in potential customers. Especially at Louis Vuitton you can often feel the feeling of elegance, freedom and luxury. With especially beautiful and captivating campaign videos, the French fashion house manages to impress you again and again, as with the following three campaigns.

Lightness at Emma Stone in dreamlike settings

The campaign for Les Parfums in cooperation is considered one of the most successful and most viewed campaigns of the French luxury group. On YouTube alone, the video has reached more than 15 million views to date. The American actress, who won an Oscar for her film LaLa-Land, can be seen cruising here at various moments, whether on the beach, on a stage or in a convertible by the sea, and embodies lightness and freedom with the scent of Louis Vuitton – Beyonce’s Song XO runs in the background. Definitely one of the most beautiful and successful campaigns ever.

Freedom by travelling with LV-Bags

For this campaign, Louis Vuitton created a kind of short film, reflecting in a special way the spirit and origin of the company, namely travel. The model embodies a feeling of freedom and elegance in the middle of the desert, driving an old convertible. Dressed with Louis Vuitton, the bags with their classic LV patterns are the perfect travel companion.

Colored LV case – make you fly

An interesting campaign was created for the new suitcase collection of the French traditional house, in which the models float through the air together with the suitcases. The suitcases are colourful and mega light and embody the new generation of the brand – above all colourful! One of the coolest and most creative campaigns Louis Vuitton has ever produced.

Mega hype through collaborations with art and streetwear

Louis Vuitton is probably the brand that created and still creates the greatest demand in its collaborations with various brands or artists. Some of these collaborations are still considered “iconic” by fans and have often become real capital investments. The three videos below show the prime examples of the brand.

Contemporary artists created unique collection for LV

The French luxury company quickly recognized the hype behind collaborations with other designers or artists. For their Artycapucines Collection, however, Louis Vuitton worked with not one but six contemporary artists and designed a collection of bags that is still unique today. The artists include Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood. All of these artists have their own unique way of interpreting art and are successful worldwide. Their designs for Louis Vuitton reflected this in an individual way and generated enormous demand from customers.

Jefree Stars Louis Vuitton X Supreme Collection

No brand collaboration in the world has caused as much hype as the one between the French luxury label Louis Vuitton and the American skater label Supreme. As contrary as the two brands are, they harmonized perfectly in their collaboration and triggered record sums in reseller platforms. This can be seen, for example, in a video by the American beauty influencer Jeffree Star. As one of the most successful youtuber and make-up entrepreneurs in his industry, the American simply treated himself to the complete collection and presented it in a haul on YouTube. Definitely a good investment, because a hoodie, like Jeffree Star’s friend wears it, often made 10.000 Euro and more at reselling platforms like StockX.

“Art meets Fashion” – iconic collection by Jeff Koons

Jeff Koons is considered one of the most successful and exciting artists of modern art. His sculptures and works of art fetch millions of dollars at major auction houses. In cooperation with Louis Vuitton, the American created a collection consisting of handbags and accessories. With his extraordinary designs, Koons met 100% the taste of Louis Vuitton fans worldwide. His Pieces are a real classic, almost iconic, and still show a steadily growing value today.

Influencer as new “supermodels” and brand ambassadors of high fashion

In times of social media, influencers have enormous power and influence, especially on young people. When stars like Kylie Jenner with over 100 million Instagram Followers link a brand in their posts, this usually means huge sales increases for a company. Consequently, companies are interested in working with influencers and using their influence for PR purposes. Louis Vuitton has also been following this trend for several years and has worked with actors such as Cody Fern and the Youtubers Emma Chamberlain and the Dolan Twins.

“No Gender Rules” with the actor Cody Fern

The actor Cody Fern, not only known from the series American Horror Story and American Crime Story, but also for his fight and commitment to fight against gender roles or “Gender Rules”. The Australian likes to wear make-up and presents himself in public or on magazine covers. Even when it comes to clothing, there is no such thing as “men’s or women’s clothing” – he wears what he likes and what he feels like wearing. Louis Vuitton also obviously shares his strong and tolerant opinion and regularly invites the 31-year-old to fashion shows. In addition, they recently produced a video with Cody Fern in which the actor is fitting for the next show and wonderfully demonstrates how men can also wear “women’s clothing” optimally.

Influencerin Emma Chamberlain as a guest of Louis Vuitton

Emma Chamberlain is one of the biggest and most successful youtube and influencer and inspires millions of viewers with her videos. No wonder that brands like Louis Vuitton are also courting her and want to work with her. Among other things, the American is a welcome guest at the brand’s fashion shows and is naturally equipped with luxury fashion from top to bottom. Of course, the 18-year-old was again present at this year’s Cruise Show and shot a kind of Vlog together with Louis Vuitton, who accompanied her from the preparation to the actual fashion show. Not only entertainment, but in any case a good advertisement for the luxury company.

Comedy-Youtuber Dolan Twins at first Louis Vuitton Show

The Dolan Twins, consisting of the American twins Ethan Grant and Grayson Bailey, are two youtubers and influencers that have almost 11 million followers on YouTube alone. Especially their comedy videos have brought them huge success in the last few years. Louis Vuitton also seems to be a fan of the two and negotiated a contract with them in which the Youtubers are part of campaigns, Youtube videos or fashion shows. For the Spring/Summer Show 2020, the French luxury house shot an exclusive VLOG, which shows the twins before their first big Louis Vuitton show and lets them experience first hand how they become part of the fashion world.

BTS at Virgil Abloh and prominent fans of his collections

The designer and founder of OFF-WHITE Virgil Abloh is currently the most popular designer in the fashion world and has been the chief designer for Louis Vuitton’s men’s collection for the last 2 years. With his extraordinary designs and his down-to-earth manner the 39-year-old has become a real darling among the celebrities. His good friend Naomi Campbell gets a glimpse behind his life and his collections for an interview with the British Vouge and also the fashion blogger Loïc Prigent gets the American at his famous fashion vlogs, among other stars, like Emma Chamberlain in front of the camera.
Here is an interview between the probably hottest designer of our time, Virgil Abloh, the Mens chief designer of Louis Vuitton and the British fashion icon Naomi Campbell for the YouTube channel of Vogue UK. It’s easy to see that they have been friends for years and it’s just fun to listen when Abloh talks about the different steps of his career and his collections for Louis Vuitton.

Hands-on and rare insights through Loïc Prigent

On his Youtube channel, Frenchman Loïc Prigent shoots exclusive “behind-the-scenes” videos with the most popular designers and collections, taking fashion fans on a unique journey to gain a unique insight into the fashion world. The video consists of short interviews with the celebrity guests as well as first previews of the collection. Also at the Louis Vuitton Fall-Winter 2019 fashion show Prigent was present with the camera and caught stars like Emma Chamberlain, Jaden and Willow Smith or Emma Stone.

Fashion-Vlog Spring/Summer 2020 – with Emma Chamberlain and Cody Fern

Once again an exciting video of the French fashion blogger Loïc Prigent at this year’s spring/summer fashion show in Paris. Besides the first-class show itself, many prominent guests such as Emma Chamberlain, Cody Fern, Laura Harrier or Elane Zhong were present and made the event a real spectacle. All of the guests present, without exception, were enthusiastic about the show and especially the collection and reported in short interview sections which of the hip pieces they definitely wanted to have.

The most interesting questions & Answers about Louis Vuitton

With such a great and long story, it is clear that many questions arise. Here you will find the most frequently asked questions and answers about the label Louis Vuitton.

Where does Louis Vuitton come from?

Louis Vuitton is from Paris, France.

How much does a Louis Vuitton bag cost?

A small Louis Vuitton bag starts at a price of about 380 euros. The prices vary of course in terms of material or limitation and can sometimes be over 5.500 Euro.

What material do Louis Vuitton bags have?

Many Louis Vuitton bags, especially those with the famous Monogram Canvas are not made of leather but of a vinyl-impregnated cotton fabric. This material is much more resistant to dirt or abrasion than leather.

More about Louis Vuitton you can find here:

Moncler – French luxury between Will Smith & Milly Bobby Brown

Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Moncler – History of foundation, company and legacy

Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

Fashion show – from dreamlike locations to exciting performances

Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

Moncler’s most spectacular fall/winter fashion show

Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

Autumnal mood at Paris Fashion Week

In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

“Back to the roots” at Moncler’s Spring/Summer 17

With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

Moncler – unique and sensational campaigns

Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

Moncler Ski – Campaign in the desert

In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

Collaborations – hype between luxury and streetwear

Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

7 Moncler Fragment Hiroshi Fujiwara

Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

8 Moncler Palm Angels

The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

Collaborations with Star Designer – Moncler Pierpaolo Piccioli

Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

Mode Influencer – between social media and French luxury

In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

Lucky Blue Smith – Supermodels give an insight: BTS

Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

Will Smith – YouTube insights from Moncler

Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

Interviews – up close and personal with the designers

Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

Thom Brownes “Star-Wars” Fashionshow

The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

Moncler X Palm Angeles Boys Interview

In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

The most interesting questions & answers about Moncler

Where does the Moncler company come from?

Moncler comes from the French town of Monestier-de-Clermont.

When was Moncler founded?

Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

In which country does Moncler produce?

Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

Louis Vuitton – pure luxury! Bags, scarves & belts from Paris

Since 1854 Louis Vuitton has played an important role in the fashion world. His designs in the context of culture enrich the fashion universe with unique designs that have become indispensable. With the perfect blend of style and quality, innovation is combined. Even today, after many years, the creative impulse of the designer lives on.

From suitcase to chain – the best designs for women & men

The initial suitcase company has long since ceased to play in just one rail. In the last 166 years the company has developed further and this very clearly. Collections cover every detail and this starts with hats, earrings and necklaces and ends with shoes, coats and dresses. The pieces vary from classics to seasonal hypes, but people always talk about Louis Vuitton.

Bags & suitcases – the ‘Art of Travel’

One thing has always been clear for the label’s founder, he has defined the art of travel by appreciating and revolutionizing the luggage. Not only quality, but also design and innovation moved him and this has borne fruit, even today. The quality of the designer’s bags and luggage is outstanding and countless satisfied customers prove it. From small everyday bags to the initial travel bags, Louis Vuitton equips you completely. The bags are handmade in countries like France, Spain or the USA. There is no limit to the variety of bags, so whether you choose a large shopper bag or a small, simple mini bag, you will always make a statement!

Louis Vuitton Bag – a real capital investment

It is seldom worth buying an expensive designer part and hoping for an increasing value. The Louis Vuitton brand is therefore one of the few where the value of the bags is increasing and the purchase is an investment with a future. If you are more interested in capital investments, such as watches, diamonds and cars, you should here not miss anything anymore!

Boots or sneakers? – Ladies & Men’s shoes from Louis Vuitton

Whether modern sneaker or classic leather shoe. Whether for ladies or for men, Louis Vuitton’s range of shoes is impressive. There is something for every taste. Prices start at around 800 euros and therefore not everyone can afford such luxury on their feet. Despite the high prices, LV shoes are among the hippest of the time. Especially the exclusivity increases the value of the shoe. The beautiful models can have classic and already known shapes, but the brand can also convince with new styles and own designs. Like the Archlight Sneaker, which made a big wave in 2019 and caused a real hype on social platforms. Its extraordinary shape stretches the foot and the interplay of the color arrangement makes the design super unique.

LV Belt – luxury of the extra class

One thing is clear, whoever wears a belt from Louis Vuitton wants to be seen. Black or white. Coloured or brown. Big or small. Simple is not a single belt of the high fashion brand. Decorated with an eye-catching logo and often with glitter stones or golden accents. But the belt is very popular, which is proven by the countless people who wear the beautiful accessories of the brand.

TOP questions about the label Louis Vuitton

Not only the latest collections and handbags are interesting for the LV fans, also questions about the origin and materials are very important for the buyers. Here you can read the most frequently asked questions about the label and find the right answers.

What does a Louis Vuitton cost?

The prices of Louis Vuitton clothing vary widely and it depends on each individual design that you like best. For LV bags, prices start at 750 Euros and can go up to 2000 Euros. If you want a Custum-Made bag, you can expect higher costs.

Where was Louis Vuitton born?

The designer Louis Vuitton was born in France in the Département Jura. He founded his company in Paris.

How long has Louis Vuitton existed

Louis Vuitton began to build the company at the age of 33, in 1854, which means that the label has been around for over 166 years. The first shop in France was opened in 1885.

How did Louis Vuitton come into being?

Initially, Mr. Louis Vuitton only manufactured suitcases and revolutionized the travel market. Later, the product range expanded to include bags, clothing, shoes and accessories. His son George Vuitton was the inventor of the famous Louis Vuitton logo. After the brand’s growing popularity, the suitcase manufacturer opened ever larger stores, including one on Oxford Street in London.

Who is the Founder of Louis Vuitton?

The label was founded by Louis Vuitton in France in 1854. Vuitton was a French craftsman, entrepreneur and trained suitcase maker.

Designer company Louis Vuitton – the history

There is much more to learn about the company than just the questions mentioned above, so if you want to enter the fashion universe of designer Louis Vuitton, you can find out all about the founding and development of the company and awards the label has already won.

Revolution through suitcases – the beginning

At the age of 16, Louis Vuitton made an important decision that would change his life and that of his son forever. Even before his apprenticeship in Paris, craftsmanship and suitcase making were in his blood. In Paris he started an apprenticeship in the house of Monsieur Maréchal. At that time, suitcases were only used for the purpose of transporting his own objects from A to B as protected as possible. Design did not play a major role. Soon the craft was successful and Vuitton had to employ more than 100 people by 1900. 14 years later there were already 225 employees.

George Vuitton – invention of the pattern & lock

George Vuitton is the son of the craftsman Louis Vuitton. He took over his father’s studio, because it was now an integral part of the family and was simply continued to be used.  Like his father, he was always careful to protect the contents of his customers’ suitcases. So he developed the suitcase lock, which he also had patented after the finished development. With this idea he turned the suitcases into real treasure chests. But it was not to end there. George was the inventor of the well known LV pattern, which even today should not be foreign to anyone. Stylistically, the brown pattern was based on Art Nouveau and it should protect the suitcases against forgery. Thanks to George the label expanded all over the world and became very present in cities like New York.

Atelier and workshop today – museum, designer & custom-made products

The studio in which the first cases and collections were created is still preserved today. The family home is now a private museum. In the workshops in France, 170 employees still work on designs and the production of leather goods, as well as special designs or similar.

Aesthetic collections – the best fashion shows

In addition to the classics that the company offers, Louis Vuitton should not be missing at any Fashion Week. Whoever becomes part of the fashion shows becomes part of something great. Spectacular backdrops and beautiful dresses are presented and all the energy sprays with creativity.

Paris Runway – a spectacle between light and fashion

With this runway setting, as with every show, countless fashion lovers were amazed. The interplay of light, darkness, a central location in Paris and the presented collection has an almost magical effect. The aesthetics are touching and for every fan of fashion it is a dream to be there and see it live. Surrounded by water and glass, the catwalk was a real aesthetic experience. The collection included outfits from brightly coloured to black and white. Whether Boots or High Heels, everything was there. Signed with music by Woodkid, the show could be seen and heard literally.

Colored pictures on gigantic canvas & noble designs

An absolute moment to marvel at. This fashion show couldn’t have brought the summer vibe across any better. The large hall and the gigantic screen transformed the whole show into a breathtaking experience for all guests and viewers of the live stream. The atmosphere created by the colour accents in the video in the background reminds of a warm June evening as the sun goes down and couldn’t have been more appropriate for the collection created for it. The designs of this collection were full of colour and seemed very lively. The summer feeling was 100% available in this collection.

All chief designers at a glance

Over the past years, there have been many designers for Louis Vuitton. But only the best managed to become the label’s chief designers. Here you will find a list of the chief designers of Louis Vuitton for the last 20 years

  • Marc Jacobs – 1997-2013
  • Paul Helbers – 2005-2011
  • Kim Jones – 2011
  • Nicolas Ghesquière – 2014
  • Virgil Abloh – 2018

More from Louis Vuitton – Online Store and Articles

Did this article make you curious? Here you find the link to get more information about the luxury label and the direct link to the online store of the brand.

Burberry – timeless & modern trenchcoats & scarves for ladies and gentlemen

Burberry – A brand that is difficult to pass by. Whether you are a fashion fan or not, the brand has been around for over 150 years and is well established. Whether scarf or coat, the classics of the British brand are very popular and that for women and men. A long history has shaped the company and Burberry has been all the more successful in recent years. Its commitment to young artists is also evident, with the Burberry Foundation, which was established in 2008, supporting schools and other creative associations.

The birth of the label – history, founders & beginnings

When the fashion company was founded in 1856, the designer Thomas Burberry exclusively created coats and outdoor clothing for men. Thomas was a so-called gentleman’s outfitter who opened his first shop in London, England. The first shop opened in 1891 and has had a strong influence on the fashion industry ever since. Whether movie stars like Audrey Hepburn in the outstanding movie ‘Breakfast at Tiffany’s’ in the early 60’s, or celebrities like Kim Kardashian West and Victoria Beckham today.

Thomas Burberry & Descendants – style finding of the label

Whether it’s the familiar check pattern or the cream trench coat, Burberry has created many recognizable features over the last 150 years and over many different generations of designers.
With the aim of saving people from British weather, Thomas Burberry created the Burberry label at the age of just 21. He opened his first store. His revolutionary idea of using a rainproof but breathing fabric enabled him to create weatherproof clothing stylishly accessible to everyone. He was one of the first fashion designers to use Garbadine fabric for his jackets and coats. Until then, the fabric was still very uncomfortable and difficult to wear. The first patent was registered in 1888 on Garbadine, which was just 3 years before the shop was founded. In 1912 the time had come and Thomas Burberry patented the Tielock-Coat, which is the predecessor of the famous trench coat and can be closed with a simple lacing belt.

Military clothing in World War I – the trench coat

During the First World War the famous Burberry Trench Coat was invented. Initially it was only used for military purposes, because you could carry smaller bombs or pipes in the big pockets and use the belt as a belt for weapons.
Thomas Burberry left a great legacy during his lifetime, with which he still inspires countless people today. The timeless designs have become true classics and today it is impossible to imagine life without them.

Burberry Foundation – Promotion of young talents

Since 2008, Burberry has been actively promoting young talent and successfully so. Whether singer, actor or painter, Burberry values people’s creativity and wants to support it in the best possible way.

Support for young artists & Talents – Burberry Foundation

Since its inception in 2008, the Burberry Foundation has been committed to supporting young artists. The central focus is actually everything that has to do with dance, film, theatre and art. The company’s motto is very clear: creativity should be fed, and fed as best it can. The foundation also cooperates with selected schools in England to promote the academic and personal development of the students and to ensure that they have a good start in their own lives and in their future career choices. The organisation has already donated over 2.8 million British pounds and there is no end in sight.

LGBTQ Community – Burberry’s contribution

Support for marginalised groups is also encouraged, in the most creative way. With a stunning collection consisting exclusively of rainbow or rainbow-coloured garments. Dedicated to all gays, lesbians, bisexuals, transgenders and all others who are part of the LGBTQ community. The rainbow collection was presented at a gigantic fashion show in a sea of color and will probably be remembered for a long time.

Burberry’s Awards

  • ‘Best Fashion Designer’ for Christopher Bailey, Bambi 2007
  • ‘British Designer of the Year’ for Christopher Bailey, 2005
  • ‘International Award of Council of Fashion Designer of America’ for Christopher Bailey, 2010

Fashion highlights – Cult trench coat & Scarf for ladies & Men

If you think of Burberry, you probably have the image of a cultivated woman in the streets of London, in a trench coat. Or a chic, older lady visiting a cafe with her dog and wearing a scarf with the famous beige-black-red-white check pattern. Everybody can imagine something under the fire and this thanks to the statement clothes that have been established over the years.

Timeless trench coat – from Audrey Hepburn to Kim Kardashian

Although the nude-coloured coat initially only had a practical and less a fashionable aspect, it quickly established itself as a real fashion statement. After the war, men, but also women, took great pleasure in the waterproof coats and began to wear them as a fashion statement. Famous actors liked to wear them on film sets to stay warm and dry between scenes and shoots. Today the coat is loved and honored by the hippest models, fashion bloggers and critics. A campaign with Kate Moss and Cara Delevigne, 2 of the biggest names on the market, made even the last ones realize how much style wearing a trench coat brings.

The coat is worn open or closed. It is usually in a light cream tone, but is also available in many other colour variations and looks beautiful and classic in every tone. It reaches up to the knees and is closed at the waist with a fabric belt and a metal buckle. 8 parallel buttons on the front serve as a fashionable accessory and the inside is decorated in the typical check pattern of the brand Burberry.

Fashionable scarves & scarves for women and men

The breakthrough of the famous Burberry pattern, which is also patented as such, was achieved by the company in 1920 and for the first 40 years it was only sewn into the famous trenchcoats and coats. It was not until 1967 that the classic Burberry scarf was designed, and this by a funny coincidence. The manager of the Parisian Burberry shops held an exhibition in which he presented the coats upside down and showed the check pattern. People wanted more of the pattern and so one thing led to another. The beginning of a new era for the brand had begun and the production of cashmere scarves could begin.

Today the scarf is considered a noble status symbol. Whoever thinks of himself buys a Burberry scarf. The style is recognized every time and that is exactly why it is a real statement piece in the wardrobe.

Runway Highlights – Kendall Jenner, Gigi Hadid & Irina Shayk

The fashion shows of the brand are anything but outdated. From technical features such as lighting effects, to the entire scenery of the fashion show, to the collection. Who wouldn’t want to be part of it? According to the same motto, the hottest supermodels run for the famous designer and with a lot of pride. A highlight for every fashion week, definitely!

Did you know?

Burberry was the first brand to present its fashion shows on social media as a live stream to the outside world.

Magic Halls – Fashion show in London at Fashion Week

A huge hall, a magical atmosphere and mystical music. That’s about how you can imagine one of Burberry’s hottest shows. In this video you can see the complete fashion show live from London, which not only convinces with a breathtaking ambience, but also left a magical feeling with every spectator. The collection includes a wide variety of women’s and men’s clothing, from shoes and trousers to accessories. The colours are in the classic soft beige tones, with black as well as white accents and of course the classic Burberry pattern.

Timeless Elegant – light colours and expressive details

Timeless elegance – the fashion show was designed in this style and with success. The fashion speaks for itself and describes a strong, successful woman who likes to dress well. Beautiful classics such as the Burberry trench coat were combined with new details such as metals or leather. Pleasant colors, which in composition create a wonderful overall picture and are variable for everyone who is interested in different parts.

Top 3 questions about Burberry

It’s no secret that Burberry hosts unique runway shows and is one of the top companies in modern times, here are the top 3 most frequently asked questions about the brand and its apparel.

Where does the Burberry brand come from?

The Burberry brand comes from England. The first shop was opened by the founder Thomas Burberry in London in 1891.

Where is Burberry made?

Burberry London is produced in Thailand and Turkey. The production sites have not been in England since the 1990s, as a large wave of fake items had made it onto the market that were produced in these countries. So Burberry bought up the factories and prevented further export of the fake goods.

When was Burberry founded?

1856 was the year in which the Burberry company was founded by the British textile merchant in England.

More of Burberry – Stores & Online Shop

If this article has aroused in you the desire for a real classic, you will find all products from classics to current collections.

Yves Saint Laurent – Bags, luxury boutiques and perfumes as a revolution

Yves Saint Laurent – bag, belt, shoes or beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at ease in matters of fashion and style. YSL, like other Parisian fashion houses, for example Hermès, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman. Everything about the grandiose designer, his legacy and the timeless IT pieces you will learn in this article.

Yves Saint Laurent – Luxury designer and revolutionary

The Parisian designer has created a unique monument with his fashion brand, which gave women in the early days of the company a lot of power and self-confidence. Even today many of the designs are still firmly established classics in the fashion world and are worn by influential people.

The story – Christian Dior’s assistant at 18 years old

Even today, the brand and its founder stand for the modern, beautiful woman who lives her life as a self-confident and strong person. He started presenting his fashion at the age of 18, at that time as assistant to Christian Dior. Constantly he uses black fabrics and this proved to be not very popular in the early 1960s. 5 years later the fashion scene started to like this trend and he got a lot of attention from the international fashion press.

Saint Laurent’s legacy – the luxury fashion empire

Designer Yves Saint Laurent has created an empire for a luxurious lifestyle, but his legacy is much more than just another boutique in an expensive shopping street. Saint Laurent is a true creative genius and has revolutionized the fashion industry. Then as now, his garments are true classics and the designer is also a highly respected artist, about whom there are many documentaries, reports and even an entire movie.

Yves Saint Laurent the film – the road to success

After the designer’s death, he left behind not only a true empire, but also a large number of films and documentaries. Young designers are inspired and guided by the Frenchman and for many the message that Saint Laurent’s fashion still conveys today is a true statement expressing many emotions. In 2014 an autobiographical film about the history of the designer was released. In 101 minutes, director Jalil Lespert looks back on 20 years in the life of the influential designer. His beginnings as the assistant of Christian Dior and his lifelong friendship with Pierre Bergé, who was a renowned French entrepreneur, are taken up. For fashion and art enthusiasts the film is an absolute must-watch!

Founding time until today – Fashion weeks, exhibitions & films

Everyone has probably heard the name Yves Saint Laurent. That the brand is firmly anchored in the fashion universe is no secret either. The unmistakable style inspires people today as it did at the time of its founding and is highly relevant to fashion weeks and fashion fanatics at any time and any place.

The beginning of the importance of the Yves Saint Laurent brand

His frequent criticisms and controversies did not make it easy for Saint Laurent at the beginning of his career. His thinking was already very modern, emancipated and advanced in the 60s, which often met with negative reactions. But when he made his breakthrough, the young designer’s career went uphill. Saint Laurent was the first fashion designer to receive a solo exhibition at the Metropolitan Museum of Art in New York in 1983. His talent to change and revolutionize the fashion world finally brought him the cult status that still continues today, even after his death.

The importance of Saint Laurent in the modern fashion industry

Since the establishment of the brand in the high fashion world, there has been no turning back. The hottest models in the world run for Yves Saint Laurent and the Front Row is filled with the most famous fashion lovers. Popular people with influence wear the brand with pride and it is a status symbol every time. For many a dream to own a part of the brand.

Fashion & Revolution – Le Smoking, Black Opium Perfume & the Lou Lou Bag

Whether the Lou Lou Bag, the Black Opium Eau de Parfum, or the modern pumps with logo heel? Whether timeless statement designs or current trends, the mix of both is why women have felt in good hands since the beginning of the YSL brand. Here you can see all the classics and all the new trends Yves Saint Laurent offers.

Le Tuxedo – first tuxedo for the modern woman

In addition to all the unique and creative collections that Saint Laurent has presented over the years, the suit for women is probably the most revolutionary approach he has published to date. The Parisian designer Coco Chanel already started with the emancipation of women through a fashion statement, but Laurent gave it a new wave of power with the invention of the tuxedo. A true symbol of the emancipation of women in the 60s.

The Trend Bag – Lou Lou Bag, a cult for over 50 years

Like many other designers, Yves Saint Laurent launched his very own bag model, which quickly gained popularity. Still today the classic Lou Lou Bag is included in various collections. In Italy the bags are made of high quality calfskin. What is the first thing that catches your eye? The Yves Saint Laurent logo. You can wear it over your shoulder, or double as a short strap, so it’s also a practical handbag for various occasions. The sizes of the Lou Lou vary, which is why it really goes with everything.

YSL lipsticks – rich in colour & moisture

If you would like to invest a little more in a lipstick, you should keep the Rouge Volupté Shine collection from YSL Kosmetik in mind. They give an even colour application and a long hold. They care for the lips and provide a lot of moisture throughout the day. If that is not enough, you should take a look at the ingredients, because you can see that YSL uses only the best. The company also refrains from animal testing and lets you buy cosmetics in any form with a clear conscience.

The hottest colours of the Rouge Volupté Shine collection by YSL:

  • 44 – Nude Lavilliere
  • 47 – Beige blouse
  • Tuxedo Plum 48

Feminine, mysterious & sensual – Eau de Parfum Black Opium

The fragrance Black Opium is now one of the most popular women’s fragrances available. Since 2014 the perfume is on the market and a real bestseller. It was a new production of the fragrance Opium from 1977, which is described as a fragrance that makes you want to live. The eau de parfum released in 2014 is more sensual and seductive. The fragrance Black Opium smells of oriental vanilla, but also has undertones of jasmine, coffee, bitter almond and patulli. The bottle, with its black, glittering shell, highlights the pale pink core with the brand, it catches the eye. When you hold the flacon in your hand, it is more coarse than smooth. The fragrance is simply a tart eau de parfum, which goes a pleasant direction and through the sweet vanilla. The fragrance is mysterious and stands for a confident, strong woman who knows exactly what she wants.

Yves Saint Laurent Stores – Worldwide luxury in a trendy ambience

Whether in the world’s largest department stores, the hippest shopping streets or huge boutiques, Yves Saint Laurent offers a shopping experience with class. After all, the customer is king, and it is precisely according to this motto that you will be welcomed as a buyer with a luxurious ambience and excellent service.

Runway highlights – Kaia Gerber, Zoë Kravitz & Kate Moss for YSL

Whether it’s a new face or a supermodel, every girl in the industry probably dreams of being part of one of YSL’s spectacular fashion shows. Whether it’s the face of a campaign or a walk on the Paris Fashion Week, the seats are highly coveted and that’s why you’ll find the hottest models at every show. From Kate Moss to Cindy Crawford to her daughter Kaia Gerber, every model wants to be part of the Yves Saint Laurent story.

Paris Fashion-Week – cinema-like theatre, light effects & modern trends

True to the motto of bright colors and expressive lips, YSL went the whole hog with this catwalk. The runway was basically dark, only the fashion in the focus of the light, exactly this version set the mood for the upcoming season.

White palms & illuminated Eiffel Tower – the spectacular runway in Paris

At this fashion show, fashion bloggers and other guests could literally see the models walking on water, because as crazy as it sounds, the catwalk was a pool of water. By reflecting the light on the water and the reflection of the outfits, the entire scenery was transformed into a dreamlike view. Decorated with white palm trees and an illuminated Eiffel Tower in the background in the middle of Paris.

Q&A: Saint Laurent’s life, death & his company

The most frequently asked questions about Saint Laurent’s life, death & his company.

Who owns Yves Saint Laurent?

The Yves Saint Laurent company has been part of the Gucci Group since 1999, who owns several high fashion brands.

When did Yves Saint Laurent die?

What illness did Yves Saint Laurent have? He was afflicted with a brain tumor, which could only be detected a year before his death.

How did Yves Saint Laurent die?

He died of cancer. The specific infestation was his brain, in which a persistent tumour was found one year before his death in 2008.

When did Yves Saint Laurent die?

Saint Laurent died on 1 June 2008 at the age of 71. On this occasion a funeral service was held in Paris with about 800 guests, including many celebrities.

More about Yves Saint Laurent – Brand and Online Shop

Award – Oscar de la Mode

Due to the cult status of the brand, it quickly becomes clear what a reputation the designers of the time had. In 1985, it received the biggest possible award in the fashion world, the Oscar de la Mode.

    1985 Oscar de la Mode

Dior: Perfume, bag, sunglasses & Co. – Fragrances & luxury brand accessories

Dior – The luxury company covers everything the fashion heart desires! Whether cosmetics, accessories or clothing – the French brand is one of the most famous in the world and can be found worldwide with style icons like Marilyn Monroe. From haute couture for women, men and children’s collections, to cosmetics and accessories – the luxury label has become indispensable in today’s market and represents a wide range of products.

Christian Dior: International fashion designer & Designer

Christian Dior is an internationally renowned fashion designer who founded the company of the same name on 16 December 1946. In February 1947 Dior presented his first collection, where he first came to the attention of well-known fashion magazines such as “Harper’s Bazaar”. From then on, things went uphill with the designer: fashion shows, a multitude of new products and a rapid spread of his name. Through his collections, Paris became the center of the revolutionary fashion world and he was recognized worldwide as one of the most famous and important fashion designers. Nowadays, the name Christian Dior has become an integral part of the fashion world and is the epitome of luxury products, accessories and style. The legendary designer would have been 115 years old in January 2020.

Dior products: Cosmetics, Fragrances & Accessories

The collections of the well-known luxury brand cover a wide range of accessories, cosmetics, leather goods, shoes, watches, jewellery, eyewear and perfumes. The multi-faceted company offers all kinds of products for every age group and is indispensable in fashion metropolises such as Paris, Milan and Berlin.

Perfume – popular fragrances for men and women

A large market share of the brand is in fragrances and cosmetics. Christian Dior recognised the value of perfumes and fragrances early on and accordingly placed a great deal of focus on them for his company. Since 1947, more than 40 women’s fragrances have been created under the Dior name in various versions and variations. The best known of these are, for example, Miss Dior, Poison, Dune and Dolce Vita. Since 1966, a men’s collection of fragrances has been offered alongside women’s fragrances. These include Eau Sauvage, Dior Homme and Jules. Here I have once listed the most popular fragrances for men and women:

Fragrances for women:

  • Miss Dior
  • Poison
  • Dune

Fragrances for men:

  • Eau Sauvage
  • Dior Homme
  • Jules

Fashion: Bags, accessories & jewellery

In addition to cosmetics and fragrances, the international brand Dior also offers a wide selection of clothing. The best known are the haute couture collections for women, but also the so-called prêt-à-porter clothing, fashion for men as well as children’s clothing with the name “Baby Dior” can be found on the market. In addition, jewellery and accessories are also represented at Dior and nowadays represent the fashion world. Dior is a popular manufacturer of bags, because according to Dior they are as much a part of the look as clothes. Dior bags are available in many different colours and variations, give the outfit a special finishing touch and reflect the elegance of the wearer. Jewellery is just as important for the outfit. The creations of the multi-faceted fashion company are modern, elegant and bold and are intended to represent the couture style. Here too, Dior says that jewellery is an indispensable highlight that stands out charmingly and should not be missing on any woman.

Dior fashion show: Outfits, collections & timeless designs

Every year Dior presents fashion shows for invited guests and convinces with extravagant outfits, unique locations and unforgettable ambience. The latest trends of the coming fashion season are presented and selected models represent the latest collections of the luxury brand.

Prêt-à-porter – Modern & elegant women’s collection

At the spring fashion show, designer Maria Grazia Chiuri presented her prêt-à-porter women’s collections and represented Dior in a modern and elegant way. The location was specially chosen in a rural style and decorated with decorative trees and flowers. This was to show an open garden and symbolise that everyone can help shape and protect nature.

Haute Couture – Timeless designs for femininity & feminism

In keeping with the question “What if Women Ruled the World?”, the haute couture fashion show was held in spring. The aim of the show was to explore the complexity of the relationship between feminists and femininity. The collection on display shone in a style of timeless modernity, with the designer’s outfits inspired by the classic and majestic representation of goddesses. The motifs of this collection included gold-plated wheat ears, which in turn were intended to remind us of the unchanging creative power of women. The looks, which were also created by Maria Grazia Chiuri, reflect the identity of the fashion company and are also a tribute to the late fashion designer Christian Dior.

Prêt-à-porter: Creativity & elegance of men

Also in honor of the designer, a fashion show was organized, which showed men’s fashion.  The collection reflects the creative energy and timeless elegance of the man and consists of silk moiré, embroidery, arabesque motifs and cashmere. This is to show that fashion should not only be seen as a final work, but also as a creative process. All garments and accessories have zippers to emphasize their design and complete the look.

Paris Fashion Week – Adelina, Klara & Linn Cocaine models live

This year the Paris Fashion Week will take place again, a week packed with fashion-loving people, designers, bloggers, models and runway shows. In the city of love, this week is a wonderful spectacle all about the fashion world.

Fashion Week Paris – designers, models and bloggers

Probably the most hectic time of the year for a model, but also the time when you have the chance to make a name for yourself. Between rehersals, castings and shows there is little time to sit back and do nothing. Instead you meet the most influential people in the fashion business. From bloggers to designers, agents, other models or photographers. If there is a hotspot, it is here. This year we are very proud to say that 3 of our Upcoming Models are on site and all 3 are working.

Adelina, Linn & Klara – Cocaine Models in the middle of it

This year 3 of our CM girls are in Paris and are all working hard on their careers. They spend their time with castings, runways, showrooms etc. Through the many impressions and experiences, Linn, Klara and Adelina are becoming more and more the darlings of our customers and are gaining professionalism with every job. Now together they make Paris insecure and are all looking forward to the coming days.

Adelina – Our Runway Powergirl

After the last successful stays abroad, which Adelina mastered well, she has reached her next milestone. She walked at the Paris Fashion Week. For the 2 brands Moohong and Dawei she has already run and the week has just started.

The highlights of Paris Fashion Week 2020

Those who are allowed to present their fashion at PFW have made it and are established in the fashion world. Every designer is a winner, but here you will find our TOP highlights of the best shows of this season.

Chanel Haute Couture S/S 2020 – The complete fashion show

Even though Karl Lagerfeld didn’t get the chance to give the show his touch this year, Chanel has lived up to his legacy. Here you can find the complete runway show of the Chanel Haute Couture Spring and Summer Show 2020 in Paris.

 

Balmain – Spring / Summer 2020

The show in a wonderful, huge ambience was probably already a real eye-catcher until here. However, Olivier Rousteing completely outdid himself in the mix, the otherwise very extravagant brand, with a cool modern and almost futuristic style. You can find the whole show here.

Saint Laurent – Fall/Winter 2020

The location of the latest Saint Laurent Show was almost reminiscent of the upcoming James Bond movie. In the full focus of the models and designs was illuminated with bright beams of light on individual ones. In this you can find the whole show with many insights and designs and supermodels like Kaia Gerber.

 

FWF 19 @ Berlin Fashion Week – The Fashion Show (Video) #throwback

Fashion show Berlin – After our last big show in Berlin, the planning for the new highlight in summer 2020 is now beginning – are you already excited? The Fashion Week Finals in Haubentaucher Berlin was certainly the wettest fashion show ever in Berlin! After a week of pure sunshine and +30°C, pouring rain came right on time for the start of the show. It was raining like buckets. Nevertheless we pulled through professionally. The show was reported on Sat1, in the Harperz Bazaar but also in our fashion magazine. You can find more photos of the show here: Fashion Week Finals #BFW 2019. For 2020 the planning starts now. Of course there will be a model casting in advance. You can find all information here in the blog but also on Instagram: Cocaine Models – follow us for all news!

FWF 19 @ Berlin Fashion Week – Video

Many thanks to our partners from Berlin!

Fashion Week Paris

The Fashion Week takes place twice a year in Berlin. In cities like Paris there is even more! The Fashion Week for men, capsule and high fashion. While we are in the planning for 2020, our models are travelling all over the world. Like Adelina (in the video with short blonde hair), she’s currently running at Paris Fashion Week!

 

Photo update! News from Klara, Anni & Instagram Star Laura

There are some new things with our models, apart from many jobs there are many new successes and of course many new pictures. From Klara’s Milan Fashion Week successes, to the next destinations of our models and new pictures of our young girls, here you can find a small update with the latest locations and jobs of 3 of our models!

Klara – Back from Milan

Our darling Klara Marie is on her way to Paris after her long stay in Milan. She could gain a lot of experience and could be found at castings, runways and shootings. Here are some new pictures of our girl in Milan. The girl knows no break, because now the next trip is coming up and that is to Paris!

Fashion Week Milan – Runway Klara

Klara also visited the catwalk in Milan. Besides castings, shootings and agency meetings Klara was also to be seen on the catwalks in Milan. With her long legs and her expressive look Klara could convince the fashion show guests.

Anni – Updates from Paris and Bali

Also our girl Anni Barros can now be found in another location. She is currently in Bali and ready for great shootings and job requests in this tropical paradise. The first pictures are already available and you can see them here. Also from her time in Paris before you can find an update from our little artist.

Laura – Our Instagram Star + Sunshine girl

Also from our sunshine Laura there are new pictures and a small update. With just 16 years Laura has cracked the 400.000 followers on Instagram and we understand why! With her smile and her sweet nature, she conjures a warm heart to each and every one of them. Here you can find her new pictures from her shoot with the current Elle-photographer Oliver Rudolph.

Modeling in Berlin! First castings, jobs and travels in the capital city

Welcome to Berlin! The “place to be” for models and those who want to become models. In the capital not only the international celebrities gather for the mega-events. German and international politics, the media and of course trends, magazines and fashion from all over the world and from all cultures meet here! As a model in Berlin, you have the very best chances to get your hands on big jobs and advertising campaigns. There are many casting events here, not only for national campaigns that are broadcast on German television or in the social media, but also for worldwide campaigns that you will see in different countries around the world. Achieving such jobs is the absolute goal for up-and-coming models when it comes to making their dream come true, so that they can make a living from modeling. Just as influencers and bloggers work long hours for their own careers, you have to do it in a modeling agency. Nevertheless, it remains to be said: In Berlin you have a big advantage, in the capital they all come together in the end. One of the biggest fashion events also takes place in Berlin, where many famous designers come to show their collections. As a model you then present the fashion at a fashion show or at one of the numerous fashion fairs. This is a good start for you as a model, because if you can convince yourself, you can also get follow-up bookings at Fashion Week.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin + Cologne + Hamburg + Seoul (South Korea) + Model Casting July 2020

News! Next Model Casting Berlin 26.04.

Casting Berlin! On 26.04. it’s time again and we are looking for new talents in the capital! Read more about the new Model Casting Berlin.

Models “Place to be”: Berlin Mitte

Berlin is not only an interesting place for models because of its diverse customers from the media and TV industry. The city has much more to offer! In Berlin Mitte alone, there are thousands of stories every day between Kreuzberg and Moabit that could be told. In Berlin it is sometimes best to be a model. You can relax with friends in a restaurant or experience cultural events in Berlin, from small concerts to art exhibitions to major Berlin events. This means that you are not only caught up in your work, but can also manage your private life and friends very well. Because as a model you will have little time sooner or later. Therefore it is important for you to maintain social contacts and friends. Your career, especially as a student, should not be the first priority. Serious model agencies in Berlin make sure that you get good marks and that the teachers are satisfied with your performance.

If you move to Berlin as a model, you may feel a little lost in the beginning. Several million people, plus Berlin’s very own charm, tens of thousands of streets and hundreds of lines, from buses to subways. It can take a while before you can get your bearings in Berlin, for example if you come from the country. It’s worth it! Because as I said, there are thousands of stories in Berlin!

Fashion show, showroom and fashion designer in Berlin

In Berlin-Mitte there are many fashion dealers on some streets. Boutique & Showroom you will find especially here in the city between Zoo and Alexander Platz. Here fashion designers present their new collections when buyers from big fashion houses and chains come by for the new order. Showrooms are usually quite unspectacular, especially when you think of the big shows of the star designers at Fashion Week. Showrooms in Berlin are simple, like everyone else. Here you introduce fashion to an exclusive and select, very small audience. Usually there are only a few people, maybe three or four. You’re often alone with the fashion designers or someone from marketing or sales. Little by little you introduce the different parts of the new collection to the customers, show them different materials or cuts and also show them details. After that, not a single sample is sold, but often a few thousand or ten thousand pieces. That’s why your job as a model is very important for the designer and the whole brand. Some haute couture labels even have their own events to present their collections. Every year, just in time for the spring, summer, autumn and winter seasons.

The big fashion shows are a little different. In Berlin, the absolute highlight is the Hightlight? The Fashion Week, of course. There is not only the main event at Berlin Fashion Week, but also many side events, which are often even more exclusive than the chance at Mainstage. Models are not just wanted at castings a few days in advance, but are booked weeks or months in advance by the star designers. These include shows by Michael Michalsky and Harald Glööckler. Guido Maria Kretschmar also presents his latest masterpieces here, but on the Main Stage. This shows that Fashion Week is a “must have” for Berlin models.

Fashion show for the Fashion Week

Maybe you remember the famous sentence by Mr. Frank Sinatra from the famous song “New York”: “If you can make it there you can make it everywhere”. This means that a fashion show is always the same! Usually there is a casting in advance, where hundreds of models come to present their model portfolio in a super short show. Then the designers select their preferred models and contact the respective model agencies with a request for an option. You will then get a concrete Fitting date, if necessary also a date for Final Rehearsal, shortly before the big fashion show. As a model you have to keep all two or three dates free. During the fitting, the garments are first tested on you, so you can still make corrections, for example if the fabric does not fit perfectly due to a few centimeters too much. Light, reflections, all these details play an important role for the designers during the presentation of the collection. During the fitting we are also given the first immediate information about the show. In the case of large choreographies, there is often a final rehearsal, or in German, the large dress rehearsal. Here the choreographer, the models and the designer come together to rehearse the show again, so that all models are in time and nothing can go wrong anymore.

Then the big show and the hectic comes towards you. Not only the designer and the event team are there, media representatives, editors of magazines, stylists and make-up artists are there to prepare the models for the catwalk every second. As a model you don’t have much time between each fly. With some models the Berlin muzzle gets through quickly. Especially when things get stressful and over fifteen models with assistants and make-up artists have only a few minutes for each individual outfit. If you hold out here, you can make it far in your modeling career.

Photo shoots and campaigns in Berlin

Fortunately, a main job doesn’t consist of shows! Most of the time you’ll be working as a model by doing photo shoots. Photo shoots are so often needed. Just think of the different advertising agencies of designers, but also other companies. The food industry, banks or insurance companies. That’s why models are often booked for photo shootings. Of course, there are many interesting locations in Berlin and local photographers know how to stage a model at a certain location. Advertising agencies and companies like to rely on Berlin production when it comes to high-quality media. With its multicultural influences and ideas, Berlin has always stood for creative work. As a model, you have a great chance of getting a good photo shoot in the capital. Occasionally you have to go to castings, but very often you will get your booking directly. A direct booking is advantageous, because the customer will book you directly from your photos. So you don’t have to come to an extra appointment to see if you fit at all. You get directly a shooting date, the location and your fee for the job.

We as a model agency are happy about every new Berlin talent who has the courage to send us his photos. Simple photos with a mobile phone are enough for us. Just make sure that you take the photos in daylight and that we have a portrait and a full body photo of you. If you want to try it, apply now in our agency as Model in Berlin.

This commercial for example was cast in Berlin!

Shopping tips and insiders for Berlin Mitte

By the way… Shopping in Berlin? Here you will find the best tips and insiders!

More about Berlin? In our Model Blog you can find many more articles about the capital:

Versace – The luxury brand: Women & Men Collections + Fashion Show Extras

The luxury brand badly there and its start as a mega empire – The mega brand Versace is on everyone’s lips. The clothes and shoes as well as handbags and accessories adorn the catwalks of the fashion shows all over the world. Again and again Versace inspires with new creations and unusual designs. The Medusa logo is known all over the world and Versace enjoys a high reputation in the global fashion world. The world’s most famous models such as Noamie Campell and Claudia Schiffer ran for Versace and many famous faces have become a trademark of the fashion label. The initially small family business quickly developed into a mega empire of superlatives.

Versace the “Master of Neo-Baroque”

The fashion brand Versace was founded by Gianni Versace in Milan in 1978. The German textile dealer Albert Eickhoff saw the talent in the then still unknown designer Gianni Versace and was the first to promote him. The designs convinced Eickhoff so much that the young artist’s first fashion show took place on Eickhoff’s initiative in 1978. The location for the fashion show in which Gianni presented his own collection of pastel shades to the world for the first time was the Stadttheater in Lippstadt. Shortly afterwards, the designer opened his first boutique in Milan’s Via Spiga. The Versace men’s collection was not long in coming and attracted attention with its daring designs. The feedback on the collection was mixed. The designs were described by professionals as both daring and vulgar, as well as revolutionary and innovative. The brand “Versace” was born. Gianni himself received the title of “Master of Neo-Baroque” thanks to his innovative and daring creations. After Giannis death in 1997, his siblings Donatella and Santo Versace took over the fashion company, but remained true to Giannis style.

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Fashion style of Versace and their familiar faces

Ginni Versace’s creations regularly made headlines, sometimes positive, sometimes negative! His collections were always daring and provocative and either liked them or were a real faux pas for some eyes. Versace’s designs still attract the attention of the fashion world today with saturated colours, figure-hugging cuts, short skirts, colourful prints, shiny fabrics and deep necklines. In the 1980s, Gianni designed costumes for stage and theatre performances and made a name for himself working with international artists and establishing himself in the fashion scene as a costume designer and fashion designer. The daring evening dresses were inspired by various artists and Greek mythology, as can easily be seen from the logo of the brand! The decadent fashion decorates the logo of the fashion house Versace, the head of Medusa. Materials such as leather, rubber and metal were incorporated into his collections in a variety of ways. Versace and his family practiced an extravagant lifestyle of their own, which was also reflected in the fashion artist’s designs. Top models such as Naomi Campbell, Linda Evangelista and Claudia Schiffer regularly walked the catwalk for Versace and stylishly presented the extravagant dresses. The supermodels were soon associated with the brand itself and portrayed as the faces of those. Madonna and Demi Moore also modelled for the famous luxury label.

Sneakers by Versace in urban neo-baroque

Always extravagant, always slightly over the top! So are the shoes from Versace. Even if the brand orients itself to the new urban trend, the fashion house always remains true to itself. Whether higheel, sneaker or a combination of both, the brand’s gold-plated logo creates a glamorous look. The pairing between urban and high fashion can be seen in this shoe design. It is a sneaker with a kind of wedge heel. The golden details and ornamentation allude to the neo-baroque look.

This clash of different styles can also be seen in this Versace design. The patterns typical of the brand are reminiscent of ancient Greece. The shoe takes up the modern street look and contrasts with the print. Versace proves that the combination can work perfectly.

Extravagant handbags of superlatives

Versace is synonymous with Italian luxury and extravagant aesthetics. The youthful line of Versace jeans offers a cheaper alternative to the main line. The casual pieces embody the style of the brand. The Versace Jeans shoulder bag is a luxurious candy for the arm. The playful prints and a variety of shapes, sizes, colours and styles offer a feminine look and numerous variations and combinations.

Couture, Quilted Shoulder Bag

With this shoulder bag you can style everything from the casual jeans look to wild leather nights. The bag has a magnetic closure and a belt closure with the Brand logo. A detachable shoulder strap hides inside the bag.

The unmistakable look of the Versace Icon Bag

The unmistakable Versace aesthetics can also be found in the icon bag with baroque print. The bag is made of leather and has an exceptional quality in Savage Baroque print. The clasp is decorated with the round Medusa logo and noble padlock. The bag has a timeless design and can be combined with almost all outfits.

High Class pure: Versace and her sunglasses collection

The Versace Shield Sunnie from the new collection makes it very difficult for the other glasses to outbid them. The reflective effect of the glasses makes the wearer look more anonymous and mysterious. The trendy glasses make every outfit a highlight and make you an eye-catcher.

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As Versace stated not a long ago “Attitude is fearless – the #Frenergy visor mirror sunglasses embody the true nature of summer” – shield sunglasses makes you seriously fearless! . This year they are coming back and making us feel like finally we can protect our eyes (and glance ?) from whatever disturbs us – UV rays or cameras of paparazzi ??‍♀️☀️ . Enjoy your buy whether it’s gonna be Prada, Tom Ford, Chanel or Dolce & Gabbana. In this case my favorites are Versace. You can get them on farfetch.com for £236!!! . Pick your favorite and tell me what is your choice for this summer ? . #sunglasses #sexysunglasses #shades #sunshine #suncream #fashionselection #luxurysunglasses #bestsunglasses #sunglassfashion #celebritieswithsunglasses #beachstyle #uvprotection #shopsunglasses #sunglasscollection #selectsunglasses #sunglassesonline #vintagesunglasses #versacesunglasses #chanelsunglasses #tomfordsunglasses #dolcegabbanasunglasses? #shieldsunglasses

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Luxur men’s and women’s fragrances

The mega brand Versace is also celebrating great success with its fragrance creations. The most popular and irresistible fragrances are listed here.

The number 1 men’s fragrance: Versace Eros

Versaces Eros is by far the most popular men’s fragrance of the brand and rightly so. The perfume is named after the Greek god of love. The fragrance in the blue bottle reflects the sensually strong man. The combination of fresh mint leaves, lemon, green apple, tonka bean, amber and vanilla creates a male aura to fall in love with. Masculine notes such as zender wood and atlas add intensity to the perfume. A fragrance to linger in.

The most popular fragrance for women: Versace Eros Pour Femme

Created by Donatella Versace herself, the fragrance reflects the strong, passionate and seductive woman. Notes of lemon, jasmine and pomegranate make the fragrance exciting and distinctive. Woody notes like sandalwood, ambrox, musk give the fragrance its strength. The bottle convinces with its noble design.

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Disponible ya #versaceeros

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Versace Crystal Noir the temptingly good smell of woman

Right after Versace Eros, the Versace Crystal Noir fragrance is at the top of Versace’s most popular fragrances. Crystal Noir, with spicy notes of cardamom, pepper and ginger, harmonizes the scents of gardenia, peony and orange blossom to sweeten the senses. The fragrance symbolizes sensual seduction and pure femininity, combining light but perceptible notes of sandalwood and musk to produce a perfectly played symphony of fragrances.

Colorful fashion shows, questions for Donatella Versace & Product Unboxing

Spring/ Summer 2020 Collection and Show

The Spring / Summer 2020 collection from Versace presented itself at Fashion Week as a celebration of modern masculinity while remaining true to the iconic characteristics of the brand. Colourful prints, different nuances are combined with innovative silhouettes. The show subtly shows a young man growing up. The oversized silhouettes and status symbols such as racing cars are reminiscent of this and are intended to allude to young people. The Versace man can express himself without restrictions. Powerful messages are expressed through playful accents. Contrasts are created by the animal prints and fabrics in combination with the formal dress style. The entire presentation of the show reflects the blossoming, for example the floral decoration around the catwalk. The extravagant Versace Spirit can be felt in every detail of the show.

 

Dolce & Gabbana, the designer duo!

Together, the designers Domenico Dolce and Stefano Gabbana have created a fashion empire that is indispensable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating successes at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have jointly designed their way to the top of the fashion world.

The story behind the designer duo

Dolce & Gabbana was founded in 1985 by the designers Domenico Dolce and Stefano Gabbana. The two colleagues met for the first time at the Italian fashion house Gabbana in Milan when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognised his talent and the collaboration between the two began. They presented their first fashion collection in 1985 and opened the doors of their first store a year later.

Jerseys, Underwear & Swimwear by Dolce & Gabbana

Over the years, the designer duo began to design their own jersey line, underwear and swim costumes in addition to their classic fashion line in the high-priced range. The luxury fashion house finally expanded into the USA, Japan and various other countries, where Dolce & Gabbana founded their own showroom in 1990.

The men’s collection and other awards

The men’s collection was not long in coming and in 1992 inspired customers from all over the world. As one of the most innovative men’s collections of the year, the D&G collection won the Woolmark Award.  The company also celebrated further successes with perfumes for both women and men. In 2005, The New Yorker wrote about Dolce & Gabbana: “Dolce and Gabbana will be in the 2000s what Prada was in the 1990s and Armani in the 1980s – gli stilisti, whose sensibility will shape a decade. In the years that followed, the designer duo received several other personal awards. Dolce and Gabbana is still one of the most successful fashion brands in the world today.

Dolce & Gabbana also conquers the cosmetics industry

Dolce & Gabbana also offers a wide range of products in the cosmetics industry and is popular with young, but also mature ladies. The luxury brand offers everything a beauty heart desires, from pressed powder and macara to lipsticks and lip gloss. However, the brand celebrated the most successes with its excellent perfumes.

Dolce & Gabbana inspires with fragrance combinations

The designers further expanded their market position in the 90s. In 1992, the luxury fashion brand launched its first perfume on the market, the women’s fragrance “Dolce & Gabbana Parfum”, winning an award from the Perfume Academy. The brand’s first men’s fragrance was named “Dolce & Gabbana Pour Homme” and also won an award from the same Academy shortly afterwards.

“Dolce & Gabbana Pour Homme”

The first men’s fragrance of the luxury brand has not only appealed to Dolce & Gabbana fans immediately. With Dolce & Gabbana Pour Homme is a spicy fresh fragrance. The charismatic bergamot, juicy mandarin and fresh lemon put the head of the fragrance together. At the heart are lavender, sage, tarragon and cardamom. The fragrance suits the stylish and self-confident man at any time of year and situation. The bottle is designed to fit perfectly into the palm of the male hand.

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Dolce & Gabbana Homme ?Αυτό το αρρενωπό άρωμα είναι τόσο μοναδικό όσο εσύ! Διατίθεται και σε body lotion, body oil και shower gel. Θα μας βρείτε Αντωνίου 6Β!! ☎️ Τηλεφωνικά στο 2221550850 ? Με μήνυμα στη σελίδα μας. Το άρωμα πάει παντού!! ??????❤ #αιθεριον #perfume_love #αντωνιου6Β #authentic_perfum_shop #το_αρωμα_παει_παντου #beauty #perfum #scentoftheday #fragrance #perfume #perfumes #perfumeshop #parfum #perfumelovers #perfumelover #perfumeaddict #scent #body_lotion #body_oil #shower_gel #dolcegabbana #dghomme #dolcegabbanapourhomme #pourhommeparfum

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Dolce & Gabbana presents ”The One” distinctive fragrance

A classic from Dolce & Gabbana is the “The One” fragrance. Even the name of the sensual fragrance sounds appealing to every woman, because every woman wants to be “The One”. The fragrance is flowery, elegant and yet glamorous, perfect for every occasion and every situation. The face of the fragrance is also cleverly chosen. The beautiful actress Scarlett Johansson is the ambassador of “The One”.

The luxury brand relies on Flower Power with ”Floral Drop”

Dolce & Gabbana is again offering something innovative on the perfume market with its Floral Drops fragrance. The packaging is already elaborate and of high quality. The perfume is hidden in a small box of white leather. The box can be opened. Inside, there are small white flowers that already indicate the fragrance. In the middle of the flowers there is a frosted glass bottle and a cap in the shape of a flower. In any case, the bottle leaves an impression, which makes it almost a pity to use the fragrance. The fragrance itself is – who would have thought – very flowery. White amaryllis, white narcissus and white water lily are the main notes of this Dolce & Gabbana perfume. The floral-fresh top note can be associated with a spring morning. The scent of neroli leaves and papaya blossom rounds off the perfume.

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?DOLCE & GABBANA Dolce Floral Drops Композиция относится к группе цветочных ароматов. Aдресована динамичной, молодой леди, которая с легкостью идет по жизни и умеет наслаждаться каждым мгновением. г.Красноярск, (оригинальный аромат) Консультация по ароматам ТК "ПРОСПЕКТ", К. Маркса 102А, ? +7 950 400 5786 ТК "КРАСНАЯ ПЛОЩАДЬ", К. Маркса 148, ? +7 950 401 0940, ?Скидка при предъявлении комментария к этому посту. ✈Доставка в регионы. #распив #поискдухов #парфюмназаказ #parfum #парфюмерия #духи #селективнаяпарфюмерия #купитьдухи #брайткристал #montale #онлайнпарфюмерия #селектив #парфюмер #myperfumer #perfumer #мой_парфюмер #люблюкрасноярск #дольчегабана #Parfum #dolcefloraldrops #dolcegabbana #дольчероза #floraldrops

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Glamour pure everything in a handbag

The handbag designs of the duo are the fulfillment of every girl’s dream. In the bags you will find the typical extravagant look of Dolce & Gabbana. No trace of popular minimalism. The designers rely on embellishments, glitter, colours and prints and they do so successfully.

The ”Dolce Box Bag” storms the shops

Glitter, glamour and gold where the eye looks. The Dolce Box Bag is definitely an eye-catcher. This bag is definitely a must-have for all extravagant occasions. The bag can be bought from just under 1,000 euros. If you want to add the Dolce Box bag to your collection, you are spoilt for choice. The bag is available in countless variations and styles. That also means that for each type an individual bag is to be found completely after the own taste. Whether black with colourful details, in pen box look or completely in gold with ornate details, the possibilities are endless. The Box Bag by Harley Viera-Newton was styled entirely in gold with a baroque look at the Top Shop Show.

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#luxury#dgwomen#dgvenezia#dolceboxbag

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Simple, elegant and girly, the Devotion bag makes it possible

The Devotion bag is girly and elegant at the same time. With the ornate decorations and the golden details it picks up the iconic look of the designer duo. The golden heart as closure gives the bag a very feminine, almost cheeky girlish look. The Devotion bag is also available in many different designs and variations. It is available in almost all colours and different fabrics. For example, the Devotion bag made of velvet in bordeaux is popular. The styling piece can be combined with almost any outfit. Whether urban look or short black, this eye-catcher completes every look perfectly.

Extravagant design of the luxury empire Dolce & Gabbana

The brand’s floral motif is also reflected in Dolce & Gabbana’s shoe designs.

Sorrento Sneaker

The designers’ sneaker creations do not lack floral patterns, glitter and extravagance. Whether men or women sneakers, the designers always find an innovative way to deposit their handwriting and make the designs unmistakable. So are these Sorrento sneakers with logo print and glittering stones.

Rapid spread of the mega empire

Dolce and Gabbana has a total of 323 stores and is represented in 16 factory outlets. Production is in Italy, Milan and Legnano. In 2015, Dolce & Gabbana had around 4,500 employees. The brand has a turnover of 1 billion euros. The website of the luxury brand was launched in 2000. The online shop followed in 2009.

Fashion Shows, Backstage Insights, Boutiques and Co.

The designers give insights behind the scenes of the fashion shows and document the shows in an artistic way.

Fashion Show Autumn Winter 2019 / 2020

The famous, infamous men’s suits and designs of the brand were awarded the Woolmark Award in 1992.

A fashion show for the gods

The designers put together a wonderful fashion show in July 2019 in Sicily. The show is reminiscent of the stories of Greek mythology. Not only the location but also the robes and flowing dresses, the jewellery and the styling of the models take you to the Greek Olympus. The show was presented in the Parco Archeologico e Paesaggistico della Valle dei Templi di Agrigento and Comune di Agrigento.

Boutique in Milan

Dolce & Gabbana enchants its Milanese customers with the perfect combination of architecture, interior design and, of course, fashion. The designer duo’s creations can be presented in all their splendour in the Milan boutique and captivate visitors to the store in full effect.

Chanel, Gucci & Versace – Fashion Shows of the Most Luxurious Designers

Chanel, Gucci, Versace and many more. The world knows these great designers and each time again they inspire at the Fashion Week and numerous other fashion events with their unique fashion shows. Sometimes with an impressive backdrop, other times with incredible outfits that steal the show from every backdrop. We’ve picked out the best shows that have left us speechless in the editorial department.

How do you plan a fashion show? Read more here: Fashion Show Agency.

Saint Laurent Fashion Show Autumn/Winter 2019

As expected, the fashion designer Yves Saint Laurent, whose name is on everyone’s lips and his logo (YSL) is known worldwide, plunges us into a new world. With a giant mirror in which the models are mirrored and the lights shine up and down, he lets us dive into a kind of illusion. The colours of his clothes are black and grey. Long coats and fancy dresses with glowing elements remind us of diamonds.
The location changes and the music becomes more calming. Black light and neon glowing design run across the catwalk. It seems as if the dresses magically run over the carpet themselves.

A colourful fashion show with Jacquemus Spring 2020

The fashion show by Simon Porte Jacqemus, the French designer and founder of the fashion label Jacquemus, will thrill you with its flowery location. His models present his Spring collection on a catwalk that makes its way through a lavender field. The invited guests all sit on the edge of the front row of the show. The colours really describe the Spring theme, the colours blossom. You have the feeling of flower power in your head. He mixes a casual style with something chic and makes the clothes for it accessible to everyone.

Gucci Fall/Winter Fashion Show in Gold

The Italian fashion designer pulls out all the stops. Strikingly coloured garments and rivets, accessories such as golden ears, huge gold chains and long fur bowls magically attract the eyes of guests. The catwalk, which looks like luxurious marble and the golden lights, elevates the models on the runway into a royal sphere, as does the brand’s almost royal reputation among luxury brands. Gucci again shows that the size of his name is not unfounded. The colors of the fashion show don’t remind of Fall or Winter.

The Cruise – a time travel with Chanel

Chanel the luxury brand badly, invites the guests into a journey into the past. The location is reminiscent of a train station from the 80s. Get ready, Chanel will bring trousers back on the market with a long blow – only more elegant. The show is varied from grey to bright pink. Chanel also offers a wide and extensive range of accessories. From simple jewellery that hardly attracts attention to giant blue ribbons, the show offers a wide spectrum and many possible combinations. There is something for every taste. Chanel is proud of her name and shows us how timeless a design can be.

Versace Fall Fashion Show

It wouldn’t be Versace if you didn’t have a giant staple with her logo on it right in front of the catwalk. Versace remains faithful to his design, which the first model directly wears the well-known golden patterns on her dress. But also other outfits show this design. Golden details are a must-have for Versace. Famous models like Kendall Jenner, Gigi and Bella Hadid adorn the catwalk of Versace. Donnatella Versace remains true to her style. The location has a nearly 8 kind form, the guests are so distributed that there are hardly 2 rows. One has the feeling to be close to the model. The colours are daring, but Donnatella manages to create an outfit out of two biting colours that looks luxurious.

Anna K Runaway Fashion Show Fall / Winter

Directly the first model that came out showed me that Anna likes to work with other fabrics and has different ideas. Her transparent tops are extraordinary but still stylish. The looks she presents will attract the attention of the younger target groups of the fashion world. Their looks are not too unusual but different. Some of their looks are provocative but could become more appealing in the fashion world, especially with it-girls. The location is very simple, the colours are bluish.

Dior Fall/Winter Show 2019

An elderly lady opens the show in Italian, a slightly different kind of opening. The show takes place in a white-red chequered location. The style seems to have its muse in the past. Long skirts, chequered coats and hats covering the faces of the models seem to float over the catwalk. We from CM can see the details live in the first row. Sometimes a small clutch, then a handbag or rather a backpack. Dior doesn’t think much of clichés. Green seems to be the next fad. A colour that not everyone has in their wardrobe. But after the show I could imagine that many will change their mind.

Valentino Haute Couture Autumn/Winter 2019/2020

Valentino invites us to a beautiful winter garden. The autumn/winter collection is presented by the models in coats and long robes, while the weather is wonderfully warm. If I had to describe the collection in one word, it would be ordinary. The style is for fashion-conscious buyers who also like to draw attention to themselves and put on an evening gown that might not be suitable for everyone. Valentino surprises with many different patterns and cuts. A small highlight are the expressive headdresses that the models wear on the catwalk. Also Gigi Hadid belongs to one of the well-known faces, which decorate the catwalk. An applause to Valentino, suitable location, suitable models and beautiful dresses. We are enthusiastic about the collection and the location.

Alexander McQueen Autumn/Winter 2019/ 2020

Leather and long black leather boots draw our attention to the models on the catwalk. It couldn’t be more rocky. McQueen shows how stylish boots go with an elegant dress. Metallic coloured necklaces and earrings round off the Rockers style. Also the walk of the models is rather harder, the look strict. Leather jackets and leather distinguish the collection. Chequered and striped suits are once again becoming trendy here. But also pompous dresses are put into the right light by McQueen. For the location, the designer relies on a simple catwalk to set the point of view on the collection.

Givenchy Autumn/Winter 2019/ 2020

The motto of the first collection is Women’s Ready-To-Wear of the show and immediately it becomes clear what is meant. Women in long coats and blazers with wide shoulders will probably be a new one again. Givenchy also offers men a wide range of choices. The style is very simple, but still a little extravagant. The belt bag does not only fit to everyday clothes, Givenchy shows here. Also the belt on the coat looks very promising. Very important for the men: turtleneck and coat appear more and more on the catwalk. So if you want to wear the latest trend in winter, take a look at Givenchy.

Dolce & Gabbana Spring/ Summer 2019

Before the fashion show begins we are spellbound by the unique location. A huge golden wall with four mirrors reminds of the royal house. The catwalk in royal blue stretches out in front of it. For the eyes a spectacle, for the colour technique hardly a colour is omitted here. From golden suits to brightly coloured shirts and shorts, everything is on offer here. Mokkasins and private label sneakers are worn here to match the clothing. Cropped trousers are a must-have in every man’s wardrobe. Dolce & Gabbana’s collection creates a new fashion awareness for all generations and for many tastes. We at CM were delighted to have been at the Dolce& Gabbana Show.

BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

Berlin Fashion Week: Casting + Show – In addition to New York, Milan, London and Paris, the German capital will be upside down again on July 1. Of course we are also this year again at the fashion event of the year for you very closely. What trends will be set this year, what will the designers surprise us with? We have also put together all casting dates, shows and highlights for you. And: The #1 CM Show – for the grand finale on Saturday at Haubeentaucher Berlin – exclusive.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin + Cologne + Hamburg + Seoul (South Korea) + Model Casting July 2020

FWF – Fashion Week Finals #BFW Highlight – Sat, 6th July

FWF / Open Casting + Accreditation

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

  • Casting Saturday, 29.06. from 16 o’clock @ Haubentaucher
    Address: Revaler Str. 99, 10245 Berlin
  • Short performance, catwalk
  • Minimal outfit, no make up, no styling
  • Women / girls: From 15 years with 173 – 181 cm
  • Men / boys: From 15 years with 184 – 191 cm

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

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Highlights of the Fashion Week from Mo-Fr

Germany’s biggest fashion event offers many unforgettable moments. These include the numerous runways that form the core of Fashion Week. Every year the star designers of the fashion scene redefine what fashion legends like Karl Lagerfeld have done. We have listed our personal favorites once for you:

Monday with GMK – Guido Maria Kretschmer

  • Guido Maria Kretschmer Runway
  • Danny Reinke Runway
  • KXXK Runway

Tuesday with Berliner Original – Irene Luft

  • Lou De Bètoly Runway
  • Irene Air Runway
  • #Damur Runway

Wednesday with Lena Hoschek

Thursday: TBA

  • We’re still scouting the best date!

Friday with tradition: Stylenight

  • Stylenight

Saturday with highlight: FWF by CM

  • FWF – Fashion Week Finals by CM Berlin x Great Crested Grebe x BSP Berlin

FWF – Fashion Week Finals (Saturday) Show + Designer

The big show casting with a unique location will follow on the weekend. We are looking for exciting and unique faces for our agency. Of course an exclusive aftershow party á la CM!

Main Designer: Lin Art + Nil & Mon

Carried by icons like Cara Delevingne and Heidi Klum – with the confirmation of Lin Art Project + Nil & Mon the show of the summer 2019 stands in Berlin. Exclusive pieces from the new collection, internationally inspired by Asian and American influences. With their designs they conquer the hearts of celebrities. We are looking forward to the Come Together at the Berlin Fashion Week.

Berlin Newcomer: B.A.R.E

Fashion from Berlin – Other, wearable, Berlin. B.A.R.E does not only show creative output, the Fashion Project mixes casual outfits, streetwear and couture to the unmistakable look of Berliner Straße. Be curious about the new collection – Saturday, 06. July Berlin from 20 o’clock @Haubentaucher.

FWF Press Accreditation

Due to the limited number of places, accreditation will only be confirmed after examination and selection. Usually within 24 hours! We look forward to seeing you.

  • retailers and wholesalers
  • Press representatives and show photographers
  • Influencer (from 200k)

Casting Registration

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

Choose a location

Name:

Age:

Height / Größe:

City:

Mobile:

E-Mail:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Last time in Berlin #BFW @ House of Weekend

Parallel: Casting Cologne / Düsseldorf / Frankfurt on 29.06.

Location Show & Casting

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

The Fashion Show – Catwalk & Catwalk Tips for Models

You are not a professional on the catwalk yet? Then take a look at our tips for the catwalk! Of excessive importance is an upright posture. You should be able to balance a book on your head. Pull your shoulders back and push your pelvis a little forward. Make sure you do not lean back too much. When you take the first step on the catwalk, you should always be the first to use your ball of the foot. Almost like you want to sneak. This looks a lot more elegant than when you first appear with the hoes.

Run with momentum and character: Find your balance

The important thing is that you put one foot in front of the other. You really should literally take this to heart. Your gait should form a zigzag. Thus, you also get the necessary momentum, which makes your walk only appear characteristic. Your steps should be great, but you should not do a splits. Also always remember to swing your hip. Always move your arms and hands evenly. It should not look like you have two stiff arms.

Your focus should be on the catwalk to a point in front of you

Your look should adapt to the style of your clothes. Try to smile with your eyes and keep your chin always lifted. Keep your head straight and steady. At the end of the catwalk is usually always the rotation. Put your left foot in front and pause for a few very short beats of the music. You should turn your shoulders and feet sideways while your head is still pointing forward and you are looking over your shoulders. After the break, turn your foot in the opposite direction and start to run with the front right foot. Only at the end do you turn your face away from the spectators.

But the most important thing is that you try to get your character involved in your walk. And you should always find yourself very attractive. Because only when you are convinced of yourself, you can convince the audience of you.

  • If you still can not walk well on high shoes, then you will learn it quickly with a little practice. My ultimate tip to keep you from slipping on the catwalk is to lick the soles of your higheels with some lemonade or coke. Your soles start to stick after a short time and you will surely strut over the catwalk.
  • Watch catwalk videos of really good models or visit the fashion shows yourself.
  • Let your friends film while running and posing. You can then watch the videos, and you’ll see for yourself what else you need to fix on yourself.
  • It does not matter if you stumble but you should get up dignified and keep going. Even in such stressful and embarrassing situations, you should stay professional and self-confident.
    Try to smile with your eyes (Smize: Smile with your eyes).

Marcel Ostertag x Fashion Week 2019

Marcel Ostertag, who studied at the renowned Central St. Martin College in London, founded his eponymous label Marcel Ostertag in 2006. With 16 shows presented at the Fashion Week in Berlin, it is an integral part of the MBFW. We were live again this year and were amazed by his show, like every year.

Marcel Ostertag – The Primeval Rock of Fashion Week

Marcel Ostertag is both maker and brand. Inspired by the streets of Munich and the special flair of the Viktualienmarkt, Marcel Ostertag designs his collections in his studio in the Gärtnerplatz quarter, which are produced exclusively in Germany. In his collections, however, the designer does not only pay attention to optics. It is very important to him that the person who wears his designs also feels comfortable. For this reason, he regularly visits fabric fairs so that he can guarantee good wearing comfort.

What does Marcel Ostertag stand for?

Love is in the details, says Ostertag. This is exactly what the designer wants to implement. Through details his collections should be timeless, preferably eternal. The designer himself says that his target group is not necessarily the rich and beautiful, but anyone who loves and appreciates quality and pays attention to details. It is important that your customers care about wearing things that only a few others wear.

Autumn/Winter 2019 at the Berlin Fashion Week

Like every year, Ostertag proved itself this year at the Fashion Week 2019 in Berlin. Made of matt rosé shiny sequins on a short pendant, he styles a rough turtleneck sweater in olive green and adds metallic buckles to the coarse, orange-coloured straps of the dress. His talent for material combination, which can hardly be surpassed, he simply proves again and again. We were enthusiastic about the production and are looking forward to the next Fashion Week to be inspired by him.

Irene Luft – Dark Paradise at the #MBFW

Irene Luft is already an established name in the fashion industry. At this year’s Fashion Week Berlin, she will once again be convincing with the theme “Dark Paradise”. We were there live for you and let Irene show us the dark side of the fashion world.

First Germanys Next Topmodel, then Fashion Week

Irene Luft founded her label of the same name in 2008. One year later she was already allowed to design a collection for the 4th season of the TV production Germanys Next Topmodel, which was then presented by the young models in the show. Since then, the luxury prêt-à-porter brand has inspired the catwalks of the world. The brand’s signature is its modern yet hard-to-define, feminine and romantic style with a touch of progressiveness.

Irene celebrates great success

After completing her studies at the Academy for Fashion and Design in Munich, she founded her own brand. Shortly after, the big breakthrough. Their originality and strong personality are reflected in the breathtaking dresses. By processing noble and expensive fabrics into fashion suitable for everyday use, they have attracted the attention of many great personalities. Her loyal customers include Franziska Knuppe, Verona Pooth and Viktoria Lauterbach. Irene Luft also has customers in the United Arab Emirates.

Irene air autumn/winter 2019 at the MBFW

The dark side of Fashion Week – Irene Luft presents us “Dark Paradise”. Under this name, the various items of clothing run across the catwalk.  Noble dresses with black lace, long gloves on which fringes are stuck with coloured accents let it appear elegant and noble. The make-up is selected to match the outfits. Light skin with black accents on the eyes and white contact lenses that give the overall look a certain “horror look”. We think it was more than just a show, Irene Luft gave us an experience with Dark Paradise.

Linn for Dolce & Gabbana #1 Fashion show in Milan

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the music video: “Designer”, Linn now had her first show in Milan for Dolce & Gabbana. After she was already in America once, then again briefly in Germany, she is this time in Milan for modeling. With our partner Agency Women she has now gotten one of the greatest jobs at Fashion Week Milan. In Dolce & Gabbana on the catwalk, in one of the big fashion capitals. Italy stands for highest designer art and Milan in particular. 100% High Fashion – Congratulations from Berlin!

Linn for Docle & Gabbana

 

Backstage bi Dolce & Gabbana Alta Moda and Alta Sartoria

Dolce & Gabbana is one of the largest high fashion companies. Dolce & Gabbana was founded by Domenico Dolce, born 1958 and Stefano Gabbana, born 1962 in Milan. Dolce & Gabbana’s first international recognition came in particular from Madonna, who accompanied the high fashion brand for many years. The two fashion designers designed more than 1500 costumes.

In the 90s the duo further expanded their position, among other things with perfume, which has been awarded as the best women’s fragrance of the year. Dolce & Gabbana has evolved ever since and has worked with many artists including Beyonce and Kylie Minogue. Dolce & Gabbana now includes not only the main line, but also the Alta Moda, as well as Dolce & Gabbana Junior.

Dolce & Gabbana offers its customers not only first-class fabrics and designs of the highest quality, but also lifestyle and luxury. With this mix, the brand has been convincing since its inception and continues to develop. The fashion shows are among the most coveted in the world, so once again big applause for our Linn and her first Dolce & Gabbana fashion show!

Hamburg Events – Fashion, Glamour & Party in the North

Hamburg is a city of fashion in Germany. In addition to Berlin and Munich, you’ll meet some celebrities in the Hanseatic city at the right place at the right time. Whether shopping on Jungfernstieg, Mönkebergstrasse or luxuriously on Neuer Wall, at one of the hippest fashion events in Hamburg, during an interesting fashion exhibition, or at celebrations in the exclusive clubs in Hamburg, one thing quickly becomes clear: Hamburgers have a flair for fashion and like to show this with the help of noble brands.
Foto: (c) sjack, fotolia.com

Fashion Events – Fashion Events in Hamburg

Art & Fashion Festival unÜBERSEEbar – Hamburg creatives praise fashion in different facets

The Art & Fashion Festival in Hamburg “unÜBERSEEbar” takes place for 14 days in the trendy Hafencity in Hamburg. The Überseeboulevard is the focus of the fashion event in Hamburg and is a dream come true for all creative and fashion enthusiasts on the Elbe. In addition to bloggers, journalists, designers, models and fashionistas, talented fashion photographers or boutique owners also romp around at the Open Air Fashion Festival under the fashion star in Hamburg. In addition to exhibitions of various artists, stylists, photographers & Co. offer small workshops. The fashion event in Hamburg offers talented creatives a platform to present their inspirations, visions and realizations in fashion to the public.

 

The Überseeboulevard as the longest catwalk of Hamburg

The Überseeboulevard is transformed into the longest open-air catwalk in Hamburg for the two-week fashion dreamland. Impressive dresses, elegant evening dresses, artistically elaborate and unique robes, as well as cute summer dresses are presented.

Ein von Kimthu Lê (@lekthu) gepostetes Foto am

 

Lets get chic – fashion shows, workshops & more

The fashion event in Hamburg “let’s get chic” offers exhibitions from the areas of fashion, accessories, beauty & more as well as spectacular fashion shows of new designer collections in the location “Uni Hamburg”. In addition to the presentations and exhibitions, stylists and make-up artists will offer workshops on new trend styles of the season. So that women can enjoy the day in peace and quiet in the 7th fashion heaven, there are also so-called “men’s corners” at the Hamburg fashion event instead of a children’s paradise. Instead of bouncy castles, the male companions, who are less interested in fashion, can make new acquaintances at the table, challenge themselves to a round of FIFA on the Playstation or crown the day with a few snacks and drinks.

Kennt Ihr noch die PETRA?? Wir ja und sie kennen uns nun auch, schaut her: Aktuelle Ausgabe April 2015 – jetzt im Handel! Danke PETRA!

Posted by Let’s get chic on Freitag, 6. März 2015

 

Fashion Event at the Star Hill – Fashion@Home Event Brigitte

The “Fashion@Home” fashion event in Hamburg, organised by the renowned women’s magazine Brigitte, combines the feel-good atmosphere of your living room with the glamour and glamour of the fashion industry and “geitüpfelt” with a few guests from the prominent scene. The location, the fashion loft in the Sternschanze, convinces with its young, exciting and exclusive ambience. The concept of the event: A perfect mix of fashion and music event with exciting show interludes and tasty snacks in a cosy atmosphere – glamour and enjoyment at ease. Similar to a beauty contest, the models not only present the latest fashion highlights, but also entertain the guests with vocal or dance performances. A prominent “coffee klatsch” of a slightly different kind – under the sign of fashion, whereby the so-called “living room” functions as a catwalk and the “guests” become part of the fashion spectacle.

 

Museum of Arts & Crafts – Exhibition Department Fashion

The Museum of Arts & Crafts in Hamburg boasts an impressive collection of fashion treasures. More than 10,000 unique items from women’s, men’s and children’s collections. The “red thread” of the exhibition in Hamburg: a documentation of the development of fashion history from the middle of the 18th century to the present day. Designer fashion by some well-known designers such as Yves Saint Laurent, Wolfgang Joop or Alexander McQueen shape the collection. From haute couture, to pret-a-porter, from avant-garde fashion to fashion that was shaped by Antwerp, everything is united in the Museum für Kunst und Gewerbe Hamburg. A fashion journey through different epochs, styles and traditions. The presentations change in various special exhibitions.

Party in Hamburg – Celebrating after the event in Hamburg

After the various fashion events in Hamburg, from fashion shows to workshops to exhibitions, those who are not tired of glamour and glamour can end the evening in exclusive clubs such as the Golden Cut or the Moondoo or visit one of the successful musicals such as “King of the Lions” or “The Miracle of Bern”. In addition to fashion, an exclusive lifestyle and the Port of Hamburg, the city in the north of Germany is known for another thing: celebrating in Hamburg on the Reeperbahn. Those who want to get to know the “typical Hamburg” better can visit the Reeperbahn in St. Pauli after sunset. Fashionable highlights, such as the shrill, colourful costumes in a travesty show in the Olivia Jones Bar on the Great Freedom, can also be admired here.

Berlin Fashion Week 2016 – Model Manager: Behind the scenes

Twice a year the fashion industry is drawn to the capital for Berlin Fashion Week. While visitors and the media are mainly interested in shows, buyers and managers from various stores and fashion houses meet at Berlin’s fashion fairs. They all take place parallel to the different fashion shows. In 2016, public events focused primarily on two locations: The “Runway”, beautifully located at the Brandenburg Gate and the “Stage”, Berlin Mitte and easily accessible by shuttle bus from the “Runway”. From Monday to Saturday the motto was: Fashion! Over ten shows, various side events and aftershow parties every day. There was something for everyone. Highlights this year included Marc Cain, Guido Maria Kretschmar, Anne Gorke, and many more. The absolute highlight, however, was the “Candy Fashion”, Key Looks by FashionID (Peek & Cloppenburg) with numerous looks from Esprit to comma; A hall full of cotton candy, sweets and style – but later more about the

Fashion Week Model Management – Preparations, Emails and Networking

For us as managers, Fashion Week naturally starts weeks before – in December. Work starts about six weeks before Fashion Week. In addition to the notebook, the smartphone is a constant companion. The first show packages will be released by the designers. A show package contains among other things the models’ sedcards, but also Polaroids and walking videos. Major modeling agencies are already making special efforts to get the coveted invitations – some even create special sedcards for this event. Why? Fashion Week represents the who is who of the fashion world. Those who can afford it are present here. Therefore it is important to start work early enough. The better the planning in advance, the smoother the castings, fittings and shows run!

While an agency is already rushing into travel plans, overnight stays and the organisation of appointments, the invitations to the castings are gradually coming in. As mentioned above, about fifty individual shows will take place during Fashion Week. This means that there are almost as many model casings in Berlin in advance. A real job.

Models, catwalk training, print sedcards – preparation is half the battle

For us there were almost thirty interesting casting dates this season. We had 10 of our New Faces & catwalk models on site. Just arrived, the rented AirBnB apartment is already being converted into an office for the team. Notebooks, smartphones, casting lists – so that we can work and coordinate perfectly in Berlin, directly from Potsdamer Platz. Advantage: Digital company! We can work anytime and anywhere, so we like to accompany our models on shows and shootings.

We have four days! From notebook to reflex camera, we have everything in our luggage. Monday starts Fashion Week and a few days before, the castings. Most of the Berlin Fashion Week castings take place in the hotels, Berlin Mitte. Anyone who has ever been to a casting knows that many models are coming. Mostly there are even hundreds from all over Germany and partly Europe. Each casting takes place in separate floors and rooms. Immediately after the entrance the first beats form in front of the rooms – from now on it’s time to wait until you can stand in front of the jury. Suddenly the huge hotel lobby is full of people, small suitcases and waiting looks.

Day 1: Arrival and the first casting plans for the shows

Friday 15.01.2015: The Berlin Fashion Week AW 2016 always consists of two parts, the castings and the shows. For spectators often only the important days with the big shows count. For models, however, the days before are crucial. Here, before Fashion Week, model castings for shows and fashion shows take place throughout the city centre. Hundreds of models gather in the capital’s large hotels, but also in showrooms, Ateiliers and agencies. All major agencies are present here. Fashion Week does not only mean prestige, you can make excellent contacts and get to know a lot of new things. The Berlin flair also gives the Fashion Week its unique character. Many models book into the hotels around the city centre. This makes the castings easier to reach and also in the evening there is some time to have a drink with friends or new acquaintances.

Day 2: casting, casting, casting

Saturday 16.01.2015: For four days models and fashion agents speed through the city centre. Everyone is looking for the best jobs and the biggest shows. In the bag are only the most important things, the smartphone is always ready to hand and from morning to evening it goes from casting to casting. While there is a lot of walking during the day, the evening is decisive for the planning of the next day. Which casting should you attend first and which last? Where to find good food quickly and easily? Besides, you have small talk with other models, get more castings. Four days is all about seeing and being seen!

Who knows Castings of Germanys Next Topmodel will be surprised. There is no big stage, no spotlights and only rarely cameras. As a model you have hardly any time, not ten minutes, maximum thirty seconds. Who convinces spontaneously, is often still briefly measured or sent directly to a fast fitting. The jury consists of three or four people who have to evaluate hundreds of people according to purely external criteria within a few hours. As a result, castings often seem impersonal, but this is purely due to time.

The castings usually take place in large city centre hotels, with large rooms and plenty of space for hundreds of models waiting for their Gosee. Small groups are always forming in the waiting rooms, everyone is waiting for the casting call, then the show starts. With the model book and sedcard, the jury is made up mostly of designers, marketing people or other media and production people. Usually there are three or four people. The model walks up to the jury and introduces himself, often with very little time, many only seconds. Many models see here for the first time how big and how strong the competition is in their own and in other model agencies.

Those who have convinced often get a call from their model agent the same evening with the confirmation. Especially good models are also quickly booked so that they are still available for their own fashion show. So the best Mdoels have their success experiences already early – if they did not have first a Direct Booking.

The time in the casting requires a lot of commitment, organisational talent and willpower from the models. Even after the sixth performance on one day you still have to laugh and enjoy your job – even if there were six cancellations before. With this know-how, however, models can learn a lot for jobs and also strengthen their own self-confidence as well as their own perception. The short, but very intense situation with hundreds of other models, shows many a realistic picture and spurs them on to do even more.

The first castings for the shows start Thursday/Friday and then run until Monday evening. Occasionally, however, castings are also carried out before and even during the current Fashion Week. So if you are thinking of joining us as a model, you should plan ten days off.

  • Castings you get almost only with a large, serious model agency or an experienced model agent
  • Show castings go from Thursday to Monday
  • Berlin Fashion Week from Tuesday to Saturday
  • So as a model you should plan on 10 days
  • At least Thursday to Tuesday

 

Fashion Week Castings and decision of fashion designers

Many designers or agencies usually make their decision on the same day. They will then contact you via all channels to secure the best models. Because every fashion show includes a fitting and calltime. During fitting, clothes are tried on the models, which is usually very quick and only takes thirty minutes. The call time is then, so to speak, the start of work on the show day. All models, brand-up artists and stylists gather at calltime. All models get their assigned clothes as well as their styling. The calltime is therefore often a few hours before the show so that all models are guaranteed to be ready and the show can start on time.

  • Big competition: hundreds of great models meet each other
  • Often there is little time left for individual castings
  • Don’t forget your sedcard

The Fashion Week is much more than castings and shows. At Berlin Fashion Week, thousands of buyers from all over Germany come together in the various order fairs, less spectacularly and media-wise. Whether Panorama, Preium or Seek. Outside the shows there is also a lot to experience for people from the fashion industry.

fashion-week-berlin-cocaine-models-backstage-behind-the-scenes-show

Order and Fair – the heart of Fashion Week

For many outsiders, Fashion Week means above all shows! Fashion shows are held daily at various locations. In 2016 (Autumn/Winter) everything will focus on the collections of the coming Spring/Summer season. While snow still lies outside in the streets of Berlin, buyers jump from fair to fair to cover themselves with the latest trends.

One of the major order fairs is the international fashion fair “Premium”. At hundreds of stands, merchants crowd together large and well-known brands. Buyers can view and order the latest samples directly here. The fair is only open to trade visitors, so fortunately you have enough space to concentrate on different looks, cuts and colours. While strolling from hall to hall on the Premium, there are small delicacies, coffee and also small and large highlights of the exhibitors all along the edge. Not only fashion, but also accessories and jewellery. At the “Premium”, the manufacturers even fill their own hall. Further fashion fairs can be found all over Berlin. Among other things, there are still the “Seek” and “Panorama”, all only a few underground or suburban train stations apart.

PREMIUM Berlin Fall/Winter 2014/15 from Premium Berlin on Vimeo

Fittings for the big fashion shows at the runway

For model agents and model agencies, the final phase is now underway. It takes less than an hour to recharge your phone. While Desigenr’s assistants call to request models, models request the first fitting and call times and in parallel the first confirmations must be sent via e-mail. The phone doesn’t stop for three days and as a manager it’s hard to get away from the notebook. Therefore the show list fills up, confirmation for confirmation. Models receive asap their information and designers the booking confirmation. Even on Monday evening, plans are still being made for the coming morning – and off we go: It’s Fashion Week!

Shows and events at Fashion Week

From Tuesday to Saturday there are now possible shows and aftershow parties of the designers. Ten designers will kick off on Tuesday. Already on the first day it became clear that there would only be a free minute again at the end of Fashion Week. Our first show this year was “Ivanman” on the “Stage” in the me Collectors Room. Early in the morning, 11 o’clock. Already last season Ivanman made a top start. Oh, this year. Immediately afterwards we went on with “Nobi Talai” in Berlin’s Kronprinzenpalai with our Yulha. Followed by a very floral show by the designer “Lena Hoschek”, perfectly arranged in one line from the place card to the stage. After that jump to the greenshowroom in the Postbahnhof, where our Alex had his first show, parallel Anne and David ran for Odeur at the “Runway” Brandenburger Tor. And the day was only half over – show after show it went on for the next four days.

Fortunately, we were not only allowed to run on the first show, also on Friday two of our models, Helena and Lisa, on the final show of “Ioana Ciolacu”. With creative make-up and strong pictures afterwards.

The big finale: Candy Fashion – KEY LOOKS Show by FashionID

The biggest highlight of the current fashion week took place on Saturday in a “small” circle of people. Top models, stars, agency and media representatives met at the KEY LOOKS Show from “FashionID” by “Peek & Cloppenburg”. The motto was “Candy Fashion”. The entire lobby of Fashion Week at the Brandenburg Gate was transformed into candy and cotton candy land – everything looked like a Katy Perry video. Really great staged by the set designer. Between cotton candy and human-sized lollipops there were cool, refined drinks at various bars, a great DJ and many little surprises and snacks. Almost two hundred people gathered left and right around the catwalk, which in turn was decorated with cotton candy at the entrance up to the ceiling, pink light and lollipops made the picture of “Candy Fashion” perfect.

fashion-id-models-runway-modenschau-peek-cloppenburg-key-looks-2016-candy-fashion-berlin fashion-id-models-runway-modenschau-peek-cloppenburg-key-looks-2016-candy-fashion-berlin-konfetti  fashion-id-models-runway-modenschau-peek-cloppenburg-key-looks-2016-candy-fashion-topmodel-johanna-cocaine-models-outfit fashion-id-models-runway-modenschau-peek-cloppenburg-key-looks-2016-candy-fashion-topmodel-johanna-cocaine-models-urban-outfit

At the beginning, eight models from a classic cotton candy wagon stood across the catwalk with sweet sugar threads. That put a smile on almost everyone’s face! Shortly thereafter, Showtime, the keylooks of the coming season, was available in all Peek & Cloppenburg stores and online on FashionID. With fashion by Esprit, Marc Cain and Max&Co. Moderated by Annemarie Carpendale (Red and Taff on ProSieben). Each collection got its own music, its own staging for the audience. Our Johanna also attended and showed a total of three looks for the spring/summer season 2016, culminating in creative outsfits for the fashion magazines – each editorial team put together their favourite pieces from the new collections and combined them with accessories and other pieces. Thus, new creations and looks for 2016 were immediately lost.

Models Berlin: Head Booker Scouting Week in September – Modeling in Berlin Central

Back in Berlin for a campaign – why not use the time and scout! Therefore you as a model have the chance to be scouted again next week in Berlin + to apply directly. Send us your photos! In the coming days we are shooting for a new campaign in Berlin. Besides production, booking, appointments & Co. we want to take our time on site and get to know new faces of Berlin.

Modeling in Berlin + Fashion Week: Scouting Days

Our Model Management Team will make every effort to support you and your career as a model. We help you choose the right photographers so that you can build up your model portfolio professionally for casting and direct bookings as quickly as possible! We represent well-known customers and brands and offer you as a model with our management an opportunity to enter directly into the upper class. Those who have a truly international appearance also have the chance to go abroad with us. From Milan, Athens, Shanghai to New York. With our partners we help models worldwide to build a career. With great customers like here in Berlin:

P&C / Fashion ID Final Show @ Fashion Week Berlin AW2016

CM: Also for experienced models the alternative

For experienced models, we are an interesting alternative to the classics. Cocaine Models is the only model agency that is listed in the top 3 in search queries in every German metropolis. After only 15 months. Now we are expanding in Europe! You can already find us in Sweden, Stockholm but also in Paris or Milan. Not just jobs, models too. We have already booked the first interesting campaigns for you. We are therefore very pleased if you as a model from Berlin are interested in us as an agency as a possible new management! If you would like to apply, send us your photos and measurements!

apply now as a model in Berlin

If you want to apply as a model, please observe the following criteria. As a woman you should be at least 175 cm tall. As a man at least 185 cm. You should have a slim, maximum athletic figure. You should look after your appearance, have well-groomed skin, hair, hands and feet. The Live Casting dates are assigned flexibly to selected applicants. We ask for your understanding that we can only issue a few invitations due to lack of time. If you are invited to live casting, we will shoot some Polaroids of you directly for our booking team. Of course also a small introduction video. We are very happy about new faces from Berlin! If we could convince you of us, write us now and send us your photo material.

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Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin + Cologne + Hamburg + Seoul (South Korea) + Model Casting July 2020

Become a model in Berlin – Tips & Tutorials for Models can be found in the CM Guide

I want to be a model! Don’t they? If you haven’t made your final decision yet, we will help you in the CM Guide with interesting articles, explanations and tutorials free of charge. Being a model is a tough job, you have to be very professional and always convince in front of customers and in everyday life. You have to watch your figure, you have to be sporty and always on time. You must be a very organized person to organize the various photo sessions and photo shoots for you. As soon as your modeling career really starts, you’ll also have trips, hotel and travel plans. Of course, there are also flights on and connecting flights. Customers in the upper class immediately expect an absolutely professional and perfect appearance from the model. Your agency too.

If you want to inform yourself a little bit about the topic “Become a model”, you can browse through our model guide at any time. We often have articles about fashion shows, catwalks, top models, application tips, tips for your model portfolio, shopping ideas and tutorials. Of course you will also find the most important technical terms you should know as a model! We also have the most important names, fashion designers, supermodels and new brands for you. In the model guide you will also find instructive video tutorials and videos.

CM – Models Berlin

Fashion Week Berlin Highlights 2015: Guido Maria Kretschmer to HolyGhost

For the 17th time the Mercedes Benz Fashion Week took place in Berlin. capital, fashion metropolis and always at the cutting edge of fashion trends and style. Well-known designers presented their spring/summer collections 2016 in numerous fashion shows, including Hugo Boss, Lena Hoschek, Riani, Guido Maria Kretschmer and many more. They all attracted fashion enthusiasts and international trade visitors to the capital for Fashion Week. The main attraction was the Mercedes Benz Fashion tent, directly behind the Brandenburg Gate. Young, innovative, but also established fashion designers also presented their collections and designs in several off-locations. Our Cocaine Models-Model Bookerin Regina Steinpress was live on site and captured the most beautiful backstage moments.

Highlights on Tuesday – The first shows

The Berlin Fashion Week starts this year on 07.07.2015 with the first opening shows. With the highlight “Panorama Berlin” and the side event “IT COUTURE – The Fashion & Technology Exhibition”. Both start punctually at 09.00 o’clock. The seats are of course occupied until the last one, music is released: Fashion! It’s not over until the afternoon. The first fashion show gets the fashion label “Sopopular Menswear” and opens the catwalk with the collection “The Last March Before Victory”. The combination of military elements and Asian style is a perfect match for the fashion label. This is followed by several trade fairs, shows, side events and fashion shows in which renowned designers such as Lena Hoschek and Marc Cain present their new collections.

Particularly interesting are the many so-called side events at Berlin Fashion Week, because most of the time anyone can visit them without an invitation. These are not as well-known and highly official as the shows in the Mercedes Benz Fashion tent, where only invited guests have access.
Catwalk – Impressions from the catwalk

Our models at Fashion-Week Berlin

Also three of our Cocaine models proved themselves in the castings. They are part of Berlin Fashion Week and run the catwalk for various fashion designers. Simon walks the catwalk for fashion label Brachmann, a classic in men’s fashion, which this time took place at the stage location in the “Me Collectors Room”. Another highlight of Fashion Week for our model Simon is that he is the only model to conquer the catwalk for the new women’s collection of the fashion label Riani. Our Nikola presents the fashion of Pearly Wong, an independent design label, made of monochrome garments with unique materials. And Niklas takes part in the colourful and varied IVANMAN fashion show, which is intended to provide an impetus for more colour. There are not many looks in the collection, but well thought-out and stylish! Just as one knows it from the designer Ivan Mandzukic.

Highlights on Wednesday – The great designers

Of course, the second day of Fashion Week in Berlin will be an exciting day. A lot of other shows by famous designers like Anja Gockel or William Fan follow. Also the aftershow parties in the evening pile up, many celebrities, models and bloggers gather to celebrate.

A special fashion show was that of designer and TV darling Guido Maria Kretschmer. With his new collection “Bon Voyage” he presented his latest autumn/winter fashion 2015. Couture and “Ready to Wear” looks are combined for simple elegance and femininity. Stefanie Giesinger and Betty Taube, two then Germanys next top model candidates, can also be found on the catwalk.

Another highlight is the show of the designer duo Holy Ghost. Great Crested Grebe, an exclusive “in-location” with pool in Berlin, was transformed into an extraordinary catwalk. The catwalk runs over the water and is laid with an oriental carpet, which keeps the atmosphere very Mediterranean. Hundreds of visitors gather to take part in this spectacle.

Our models continue to conquer the catwalks

One of our Cocaine models is getting another catwalk job. Simon is allowed to participate in the third show so far and presents the new Spring/Summer collection 2015 by designer Franziska Michael. With a very creative and crazy outfit he walks casually over the catwalk.

Between Catwalk and Germanys next topmodels

Highlights on Thursday – almost 30° & Fashion

Shows and masses at noon, parties in the evening. This is the motto of Fashion Week in Berlin. Also on Thursday there are some highlights not to miss.
Fashion designer Michael Michalsky can be seen again this time! After he was not at the Fashion Week in January, because of the Ebola outbreak in Africa, for which he donated a considerable amount, he is back in July. With his first couture collection “Atelier Michalsky” he wants to create new favourite pieces. As expected, he inspires with his latest collection of trade visitors, as well as fashion enthusiasts.

Another absolute highlight on this day is the Dutch model Doutzen Kroes. Last week in Paris – today in Berlin. The famous Victoria’s Secret model is not on the catwalk this time, but at the Mercedes Benz Press Vernisasge, where she poses in an enchanting evening dress.

Our Models

Also on Thursday one of our Cocaine models will be present. Nikola takes part in the “Panorama Berlin” fashion fair. The fair starts on the first day and presents the most important trends of the coming season, which include women’s and men’s collections as well as accessories from leading lifestyle brands.

Highlights on Friday – spectacular finish

Also on the last day of Fashion Week, Friday, there are some highlights, as well as spectacular shows.

Especially exciting is the Michalsky Stylenite, with which Fashion Week ends, as every year. This year, however, with a “light version”. There the designer, his collection and the Fashion Week will be celebrated once again. Of course, all seats are taken at this highlight, because everyone wants to be there at this special end! On the catwalk you can see flowing dresses in pastel shades, as well as a lot of fabric with flowers. The floral wreaths on the heads of the men’s models are particularly striking. The more conspicuous – the better!

But also many other designers like Ewa Herzog, Dorothee Schumacher or the Turkish designer Emre Erdemoglu, who also present their collections on the last day, have a lot of fabric with flowers on display. So-called “flood pants” also seem to be back in fashion! Turtleneck sweaters and shoulderless tops are very often seen on the catwalks in the German fashion metropolis!

Exclusive Model Coaching: Catwalk Training and Personality / Acting

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with a personality coaching and a catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

 

 

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important the charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

 

 

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

 

 

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

 

After the success comes the relaxation

The last show videos will be available soon. Our entire team is gathering and the models are performing their new Catwalk arts. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Model measurements for catwalks and fashion shows

Fashion is always something special. Fashion lives on Being special! New fashion collections are regularly released by designers worldwide, every season. Not only major international fashion designers and retail chains are working. Even small fashion labels have to constantly present new designs and styles to their customers to gain their attention. So designers and fashion have to reinvent themselves time after time to stay interesting for consumers.

Shows in Milan, New York, Paris, Hong Kong and London

At the Fashion Weeks the new masterpieces are regularly presented. In Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter, people are always looking for new looks and trends. Almost all designers have one thing in common, they tailor their collections for tall, slender people as mentioned in every post to similar topics. The clothes are more elegant, fabrics unfold their full effect, everything looks more exclusive and high quality! Delicate figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it’s the majority of the industry.

Dimensions for fashion show

Fashion shows and fashion presentations are subject to an unwritten standard. For female models, a dress size of 34 (maximum 34/36) with a height of 177-180 (176-181) cm is considered ideal at the beginning of the career. Your hip should be under 91cm. Men’s models usually have a clothing size of 48 (max 50/52) with a height of 185-192 cm. A tip here for men’s models: At the beginning of the career you should pay attention as a male model on a younger look. If you look too masculine in your early years as a model, you’ll quickly get a chance on jobs in the fashion industry and on casting. That’s why you should always go to Castings with a shaved beard as a male model in the first years.

Measure yourself!

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

London Fashion Week – Women’s and men’s fashion for spring/summer 2016

London Fashion Week is a fashion fair held twice a year in London. It is exclusively for invited guests and employees of the fashion industry.  NEXT DATES: Sep 16 – Sep 20 2016 and 17.02. – 21.02.2017

London

Fashion Week in London

Since summer 2012 there are separate showrooms for men in addition to the normal shows. The men’s events are called London Collections Men . Feel free to drop by!

London Fashion Week Spring/Summer

Spring/Summer season in London – seen any shows? No? Then take a look at the videos!

London Fashion Week Fall/Winter

The next autumn/winter will come. If you want to be prepared, check out our top five videos from Fashion Week London!

Paris Fashion Week – Haute Couture and Pret-á-porter

Fashion Week Paris is the last of the season, but also belongs to the “Big Four” New York, London, Milan and Paris). All 90 shows are focused on Prêt-á-porter. NEXT DATES: Sep 27 – Oct 5 2016 and 28.02. – 08.03.2017

Paris

Fashion Week in Paris – Women’s and Men’s Fashion for Spring/Summer 2016Pa

Chanel, Dior, Jean Paul Gaultier or Alexander McQueen – All these designers are representative at Fashion Week Paris! You can find the shows under!

Paris Fashion Week Spring/Summer

Top five show videos of the spring/summer season of the brands DIOR, CHLOE and KENZO.

Paris Fashion Week Fall/Winter

You want to see the autumn/winter collections of DIOR, BALMAIN or VERSACE next season? Check the videos below!

Rio de Janeiro Fashion Week: Hot summer and hot nights

Fashion Week in Rio de Janeiro takes place twice a year (spring/summer and autumn/winter).

Fashion Week in Rio de Janeiro: Fashion Shows 2016

All the great designers are present at Fashion Week. If you are interested in high fashion and prêt-a-porter, check out the videos!

Rio de Janeiro Fashion Week Spring/Summer

Summer in Rio – what could be better? Here you can find all cool collections of Mara Mac, Salina and Victor Dzenk.

Rio de Janeiro Fashion Week Fall/Winter

Top FW videos by designers like Roberto Cavalli, Hugo Boss or Calvin Klein. The highlight was the Coca Cola jeans collection!

Fashion shows at Fashion Week – The fashion capitals

Every big city has its own fashion week, in which various larger or smaller designers present their new fashion collections with models in staged shows. The first fashion week took place in New York City in the early 1940s. The former name of Fashion Week was “Press Week”. The audience at the fashion weeks of this world is different and ranges from buyers of big fashion chains to celebrities and fashion enthusiasts. The big fashion weeks take place, with the exception of twice a year. This allows designers to present their spring and summer collections, as well as their autumn and winter collections, to a wide audience and with great media effort. Among the world’s most influential fashion weeks are the so-called “Big Four”: New York, Paris, London and Milan.

Fashion Week – Start and course of fashion week

The fashion shows of well-known designers such as Marc Jacobs or Georgio Armani usually take 15 minutes, there are of course deviations. Every designer realizes his own visions with the fashion show. There is therefore no fixed sequence of the individual fashion shows. Most designers take a basic sequence for orientation. In every fashion show there is an opening model that is very important for the designer. The first impression of his fashion collections on the critical audience must be perfect. The models usually present several outfits and walk twice over the catwalk. There is a graduation model that is also of great importance to the designer. The highlight of the collection is intended to surprise and fascinate the audience at the end of the show. At the end of each fashion show the models run one after the other, together across the catwalk and show the audience their outfit once again.

Fashion Week New York – the “Who’s Who” of the fashion industry

Sitting in the front row of New York Fashion Week: A dream of many young girls! Whoever has made it here is an integral part of the fashion scene and belongs to the inner circle. Fashion Week in New York is one of the most exclusive and successful fashion weeks in the world. With this in mind, Fashion Week in the Big Apple opens Fashion Weeks every season as the first of the fashion capitals. While Bryant Park used to be the venue for the fashion shows, today the Lincoln Center is the fashion hot spot of New York Fashion Weeks. More than 50 main shows by well-known designers such as Marc Jacobs, Donna Karan, Tommy Hilfiger, Michael Kors or Ralph Lauren inspire the audience in the Lincoln Center. In addition to the big fashion shows, there are numerous smaller fashion shows in galleries or other exclusive locations in Manhattan. Models present the new women’s and men’s collections, while painting and female-models walk the catwalk together to some extent. The number of visitors to DES Fashion-Event is in six digits. Fashion editors and fashion bloggers are competing for the coveted spots next to the catwalk.

Michael Kors Show – New York Fashion-Week Fall 2015

Fashion-Week Paris – the cream of women’s fashion

In addition to the New York Fashion Week, Paris Fashion Week is also of great importance in the fashion scene. The Paris Fashion Week usually takes place last, after the fashion weeks of the other three fashion metropolises. The Fashion Week Paris programme includes more than 90 major fashion shows. Highlights include the fashion shows by Chanel, Dior and Alexander McQueen. The fashion collections of the designers exude a mysterious charm, a flair that makes Paris a very special fashion city. At the Fashion Week Pret-à-porter Fashion is presented for the most part. But even the popular haute couture is not missed out in Paris: at numerous evening events, fashion enthusiasts can watch the haute coutur shows. In Paris, haute couture, an upmarket art of tailoring, was born. Extravagant, high-quality, expensive and not suitable for everyday use. Fashion that is also interpreted as true art for outsiders. The haute couture elements of the fashion collections are the highlights of every designer. The development of haute couture was a triumph of fashion history and still shapes the fashion scene today. The idea for classic fashion shows as we know them today also originated in Paris. After an influential designer of the time, Mr. Charles Frederick Worth, opened several fashion houses in France, he began to have his collections presented by models. His vision: to present fashion in the best possible way. A marketing strategy that took off and became an achievement of the fashion industry.

Chanel Haute-Couture Show Fall-Winter 2015/ 16

Fashion Week London – famous and notorious

Fashion Weeks in London take place every year in February and September at the traditional and central Somerset House. The fashion shows are a highlight for London society. Fashion Week London is sponsored by Mercedes Benz and the well-known hairdressing chain Tony and Guy. During Fashion Week in London, trendy and exclusive fashion collections for men and women will be presented. Over 150 designers give their fashion collections a stage. Men don’t miss out in London: during the “London Collections Men” event, the new men’s fashion is presented. Following the London Fashion Weeks, the so-called “Fashion Weekend” takes place, which, unlike the Fashion Week, is open to the public and mainly serves retailers.

Fashion Week Milan – the city lives fashion

Italians can’t get enough of fashion. The Milan Fashion Week takes place four times a year. Milan is particularly well known for the fashion shows of its men’s collections. Milan is considered a fashion hot spot for men’s fashion. Every season the international fashion scene looks particularly to the men’s collections of the designers at Milan Fashion Week. The fashion shows for men’s collections take place in January and June. The women’s fashion is presented in February and September. Well-known designers such as Georgio Armani or Versace shape the fashion week in Milan.

Fashion Week Berlin – Fashion & Design in the capital

Although Berlin’s Fashion Week is not one of the “Big Four” of the fashion scene, it is also a fashion metropolis with a well-known and much-visited fashion week. Fashion Week in Berlin takes place in January and July. Collections from established designers such as Wolfgang Joop, Michael Michalsky or Hugo Boss as well as talented young designers and New Comers are presented on the catwalks. Mercedes-Benz sponsors Fashion Week Berlin. The fashion shows in Berlin are regarded as a springboard for the international success of young designers and are a colourful, fascinating spectacle every season. Fashion enthusiasts from all over Germany make a seasonal pilgrimage to Berlin, marvel at the fashion shows, discover new designers, find out about new trends and celebrate to the full.