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Fendi: Innovative bags, exclusive sunglasses & extravagant shirts – the biggest advertising campaigns & collaborations

With its progressive leather goods and original designs, Fendi has always been one of the most famous fashion labels of modern times. Karl Lagerfeld in particular revolutionised modern fur fashion with his Haute Fourrure. The brand’s advertising campaigns are just as original and extravagant as its annual collections. Here, of course, only the who-is-who of Hollywood stands for the brand in front of the camera. Here you can see what makes up the Fendi campaigns and what visions Karl Lagerfeld and Silvia Venutirini Fendi have for the future of the brand.

Fendi: Italian fashion label defines the “Haute Fourrure

Fendi was founded in Rome in 1918 as an Italian luxury label. At that time it focused mainly on the distribution of furs and leather goods. The first fashion show took place a few years later in 1932. The family business, which had been run by founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was finally divided up between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. In 1965 they employed the German designer Karl Lagerfeld, who worked there as Creative Director until his death in 2019.

  • Learn more about the luxury brand Fendi

The biggest campaigns Fendi: Extravagant dresses, shoes, swimsuits & bags

Fendi has enjoyed great popularity for decades – and rightly so. The designs are always innovative, the materials only the best and the promotional clips unique. Sometimes they are colourful and eccentric, sometimes minimalist and timeless. Fendi is always good for a surprise. We have compiled the best advertising campaigns for you here.

FendiRomAmor: Colourful hoodies & neon jackets as a declaration of love

The colourful Fendis collection is a homage to the vibrant life of Rome. Grafiti artist PREF contributed significantly to the creation of the Capsule Collection Fendis with unique & eccentric patterns and images. He reinterprets the Fendi logo and rounds off the rebelliously sporty look of the clothes and accessories perfectly. The collection is available in selected stores.

Fendi Mania: Sporty Capsul Collection inspired by FILA

The Capsule Collection Fendi Mania was created in collaboration with artist Hey_Reilly. The creative direction of the house Silia Venturini Fendi was drawn to the up-and-coming artist when he dissected the Fendi brand logo for a project and combined it with the Filas. Venturini loved his work and invited him to collaborate with him. You can see the result here in the clip.

Feminine women collection with retro vibe & flower prints

Work clothes made of cotton. White terrycloth skirts. Quilted flower dresses. Quilted fur dresses. These trend pieces of the year sum up the spirit of the 2020 summer collection. “One thinks about the practicality of things,” said Venturini Fendi. “I want women to feel natural and good in these dresses. Nobody knows Fendi like a Fendi”. You can see what that looks like here in the video.

Fendi Icons: Iconic Handbags & Monogrammed Boots

Over the last decades Fendi has managed to create timeless pieces that have become classics of the fashion scene. Especially her iconic bags can be seen every year at the runway shows in Milan, the streets of Paris and the latest Hollywood movies. You can also see the most popular shoe models in the video here.

Fendi’s famous advertising faces: Jackson Wang, Nicki Minaj, Xenia Adonts & Co.

Fendi not only has a penchant for outrageously good-looking mannequins, but also for the international who-is-who of the entertainment industry. So Hollywood stars like Sarah Jessica Parker, famous influencers like Xenia Adonts or Asian music legends like Jackson Wang are regularly photographed for the fire.

Baguette Friends Forever: Exciting campaign with Sarah Jessica Parker

The Fendi Baguette is one of the most famous parts of the fashion house. See Hollywood darling Sarah Jessica Parker become Carrie Bradshaw once again and rejoice over her new acquisition from the Fendi boutique in New York. Spoilers: The video also features some influencers.

Fendi Prints On: Extravagant collection with Nicki Minaj

When hip-hop legend Nicki Minaj rapped about Bentley windows and Fendi prints in her song Chun Li, the singer didn’t know that she was about to embark on one of the biggest fashion collaborations of her career. The Fendi Print On collection comprises 127 pieces that reflect the typical Fendi spirit, yet skilfully combine it with Minaj’s playful and loud aesthetics.

Fendi Colibrì: Personalized shoes with Paola Alberdi

With Fendi Colibri, the fashion label is revolutionising the modern shopping experience. The luxury brand invited the Japanese actress Emma, the Italian songwriter Patricia Manfield, the French influencer Xenia Adonts and the American trendsetter Paola Alberdi to come and see the brand’s new project for themselves. What makes Fendi Colibri so special? The buyer can now choose between seven possible combinations for the perfectly personalised shoe.

Mr. Doodle Capsule Collection: Men’s collection with advertising face Jackson Wang

Clever, modern and daring – that describes the new Mr. Doodle collection Fendis best. Here you can find colourful men’s jackets, shirts, shoes and matching bags. Take a look at the promotional clip with the Chinese singer and rapper Jackson Wang.

Behind the scenes with Karl Lagerfeld

For several decades Karl Lagerfeld was the creative director of the company. He revolutionized modern fashion with his extravagant designs, breathtaking fashion shows and innovative outfit combinations. Learn more about the extraordinary fashion designer and his Fendi legacy.

Interview with Karl Lagerfeld and Silvia Venutirini Fendi

What inspired Lagerfeld for the women’s summer collection 2017? What was the point of the extravagant make-up? These questions are answered here in the video by creative directors Karl Lagerfeld and Silvia Venutrini. There is also an exclusive insight backstage.

Backstage of a Fendi fashion show with Gigi & Bella Hadid

Here too, Karl Lagerfeld’s vision is expressed in the silhouettes and materials of the collection. Take a look behind the scenes, where meetings are held, models are cast and last minute changes are made. Always in the spotlight: Karl Lagerfeld and Silvia Venutirini Fendi.

Milan Fashion Week – Dates, Shows and Designers

Everyone knows it and everyone wants to go, it is an event that repeats itself every year, but amazes the world again and again. The Milan Fashion Week, lets people dive into a new world again and again and brings new trends to the market. Famous designers, models and VIP’s decorate the red carpets of Milan Fashion Week and of course attract photographers and media to Milan. If you want to know which top designers will be represented at the show and when the shows will take place, you’ve come to the right place!

Fashion Week Milan: Designers, Shows – Fashion Trends & Dates

Milan, the metropolis of the best and most luxurious designers in the world. In addition to New York, Paris and Berlin, fashion designers and experts meet here to look at the latest trends in the spring/summer or autumn/winter collections. Exclusive locations in beautiful Italy, the best models in the world and special guests – here will be the dream of a fashion lover was. We list you the top 10 designers and most important dates of the Fashion Week in Milan. To get a first impression of the fashion world, you will find the most important shows here and can look forward to this fashion week with the next dates!

Prada – the italian fashion designer

Prada presents its new Spring & Summer Collection 2020. Let’s get ready for new trends and an exciting show.

  • next Prada Show: 18 September 2019 / 7 pm

Prada Show: Spring & Summer 2019 – Men’s Collection

At the last Spring & Summer Show the guests were taken to a large hall. The room is a bit darkened and the locations don’t attract so much attention. Only the way was illuminated to draw the attention of the guests to the models.

Jil Sander – the German luxury brand

Heidemarie Jiline, better known as fashion designer of the luxury brand Jil Sander, presents her new collection at the upcoming Milan Fashion Week.

  • next Jil Sander Show: 18 September 2019 / 8 pm

Jil Sander | Fall & Winter collection 2019/2020 the whole show

Jil Sander invited her guests to a simple but large winter garden. Jil Sander’s collection was very simple in colour. No eye-catching design or colours, a collection that has something for everyone.

Giorgio Armani – The luxurious brand of the Italian fashion designer

Giorgio Armani, considered the greatest fashion designer of the 20th century, will present his new collection to his guests at the Fashion Week in Milan. Armani enchants every year with his new collection.

  • next Giorgio Armani Show: 21 September 2019/ 4 pm

Giorgio Armani |Autumn & Winter Collection 2019/20| Milan Fashion Week

Dark and simple, Giorgio presented his autumn & winter collection. The catwalk illuminated from above and the blue lights on the sides let the location appear cold according to the collection.

Fendi – the worldwide renowned luxury brand

Fendi, the brand based in the capital of Italy – Rome, will bring an inspiring wind to Milan Fashion Week and its guests with the FF logo will reach a number of new fans.

  • next Fendi Show: September 19th / 12:30 am

Autumn & Winter collection 2019/ 2020 / Fendi

Fendi remained true to her colour and logo. Not only the colours of the collections reminded of the luxury brand Fendi, but also the colour-coordinated locations. Fendi has thus sent a message to its guests. Fendi is the brand.

Bottega Veneta – Vincenza’s luxury brand

The Fashion Week in Milan presents the new collection of the family business Bottega Veneta, which was founded in 1966 in Venice, the city of bridges.

  • next Bottega Veneta Show: September 19th / 6:30 pm

Bottega Veneta | Autumn & Winter Collection 2019/2020

The catwalk in a glass outdoor area resembling a conservatory was used as the location for the last Bottega Veneta Show. The show was held in front of a huge monument.

Moschino – the playful brand of the luxury class

Chief designer Jeremy Scott presents his new collection at the upcoming Fashion Week in Milan. So we can look forward to a mix and match style with playful designs.

  • next Moschino Show: 19 September 2019/ 8:30 pm

Moschino | Fall & Winter collection 2019/2020

At the last fashion show Moschino drew us into a playful and unique world. With comic-like prints on their design, Moschino sets itself apart from the competition and consolidates its position. Voluminous hairstyles and tight short dresses are reminiscent of the 80s. Details at the location like Pin Ball, Jackpot make the time travel more authentic. Moschino perfected his illusion with the models who became part of the location and shot old commercials.

Versace – The luxury brand

The Milan-based fashion company will of course be represented at Milan Fashion Week and present its new collection to us. Let’s be curious about what the luxury brand will surprise us with this time.

  • next Versace Show : September 20th / 8 pm

Versace | Spring Summer 2020 Full Show

World famous models like Bella Hadid walked through a very summery catwalk at the last Versace show. Versace relied on a lot of flower power and a beautiful location.

Emporio Armani – the sister brand of the luxury brand house Giorgio Armani

The luxury brand Emporio Armani by Giorgio Armani is also expected at the Milan Fashion Show. Other than perfection cannot be expected from the luxury design. We can look forward to both Armani brands at the upcoming Fashion Week.

  • next Emporio Armani Show: 19 September 2019/ 10.30 am

Emporio Armani Fashion Week 2019/2020 / The Men Fashion Show

The eagle – the hallmark of the Emporio Armani design is shown at the beginning of the catwalk. The last show was the new autumn/winter men’s collection of the luxury designer. The models walk on a black catwalk which is illuminated. The models walking in dark colours over the catwalk were according to the location.

Gucci – the premier class of the luxury brand

At Milan Fashion Week 2019 we can look forward to the world-famous luxury brand Gucci. The head designer Alessandro Michele shows us eye-catching design and surprising new details every time. But he fascinates us again and again.

  • next Gucci Show: 22.September 2019 / 4 pm

Fashion Week 2019/ 2010 Gucci : The Fall/Winter Collection

Strikingly coloured garments and rivets, accessories such as golden ears, giant gold chains and long fur bowls magically attract the eyes of guests. The luxury brand pulled out all the stops in the last show and showed the world again why Gucci is one of the top brands in the world.

MSGM – the brand of luxury designer Massimo Giorgetti

Born in Rimini, Massimo Giorgetti, who only founded his own label in 2010, quickly conquered the hearts of fashion lovers. All those who don’t know him or already love him will be delighted to see his new Spring & Summer Collection 2020.

  • next MSGM Show: 21.September 2019/ 11:30 am

MSGM | The Autumn & Winter Men’s Collection 2019/2020

Massimo presented his latest collection in a large hall, where the models ran in a U-shape. The autumn/winter collection that Massimo presented made the impression that he would make his clothes accessible to everyone. He offers a wide range of different designs. From the hard rocker to the businessman.

Fendi: The Italian family dynasty!

Fendi belongs in the wardrobes of every modern woman and the eye-catching “Pequin pattern” is a real eye-catcher. From 1964, it was run by the five Fendi sisters! If you are interested in the story behind the company, you will find great information in this article.

Brand

Foundation and takeover of the Fendi sisters

The Italian luxury label has existed since 1918 and opened its first shop for furs and leather goods in Rome in the same year. It was founded by the Italian Adele Casagrande. In 1925, the company’s name was changed to “Fendi” and has existed ever since, which is why this year is finally indicated as the year of its foundation. Only seven years later, in 1932, a second shop was opened and Fendi became more and more popular as a brand, especially for its high-quality furs and leather goods. The first leather goods fashion show took place in 1955. The family business managed by its founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was divided between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. Each of them received 20% and a different position within the company. Thus the sisters complemented each other ideally and created an internationally known and very popular luxury label.

In 1965 they hired the German designer Karl Lagerfeld, who worked there until his death in 2019. He was the one who created the well-known logo with the two FFs, which ultimately became the international status symbol of the company. In 1969, he first set up a fur presentation in Florence called “Haute Fourrure”. The Fendi sisters decided to launch a ready-to-wear collection in the same year in order to cut prices a little and make fashion more affordable, but to remain one of the higher-priced labels on the market. In 1977, the Fendi women’s collection was launched and supplemented with various accessories, jewellery and bags.

Men’s fashion was not created at Fendi until the 1990s. Three years later the “Pequin pattern” was introduced in 1983. This pattern is a combination of golden brown and dark brown vertical stripes. This pattern in particular once again gave Fendi an extremely high recognition value. The fragrance creation began in 1985, when the first perfume, “Fendi for Women”, came onto the market. Since then, fragrances have been created regularly, which have brought the company a considerable turnover.

Fendi fashion show on the Great Wall of China

In 1999, the Fendi sisters sold 51% of their company to the French group LVMH and the Italian fashion company Prada. With the sale they made a turnover of about 850 million US dollars. In 2005, both the company headquarters and the Fendi flagship store at Largo Carlo Goldoni in Rome were housed in Palazzo Fendi. The 2007 fashion show in China was revolutionary. With the fashion show that took place on the Great Wall of China, the fashion company made history. The Italian label placed 88 models here, on 88 meters of catwalk and invested an estimated 10 million dollars. At the end of 2011, there were about 20 Fendi stores in the people’s republic alone.

The existing baby collection was supplemented in 2010 with a children’s collection, “Fendi Junior”, and also secured with a licence. The living space can also be equipped with Fendi products since 1989. At “Fendi Casa”, everyday objects have since been reinterpreted by the company and it is possible to purchase items such as beds, armchairs and chandeliers.

Fendi Private Suites

For a few years now, the international luxury label has been crowning its offer with “Fendi Private Suites” and now also offers accommodation in the heart of Rome to wealthy customers. While there is a boutique on the ground floor and the first floor of the building, the second floor offers the opportunity to relax in stately rooms and to interact with selected guests from all over the world. The entire Fendi concept is refined with the “Zuma Restaurant” on the fourth floor. Here it is possible to explore the modern Japanese cuisine in stylishly designed surroundings and dine over the roofs instead of the roofs. 7 exclusive suites complete the Fendi experience. An overnight stay costs up to 980 Euro.

Promises wear Fendi

Prominent customers of the label include singer Nicki Minage, blogger Chiara Ferragni and model Kendal Jenner. The German bloggers Xenia Adonts and Caroline Daur also love the cool handbags and outfits of the Italian luxury company.

Handbags: eye-catching Fendi models

Since 1977 the Lable has also been producing bags and other accessories. They are available in the classic brown shades, but also in bright and eye-catching colours and models, which adapt themselves strongly to today’s times and no longer to the old versions of the company, which used to specialise solely in furs and leather goods. We also like to use floral patterns or animal applications as eye-catchers!

belt for her & him in black and strong colors

Also with the belts there are beautiful models for ladies and gentlemen. Both the sporty variant with fabric inserts and the classic, chic variant, which consists exclusively of leather, looks great when dressed and underlines the modern, stylish man and elegant woman of today!

Extravagant shoe models

Fendi is particularly well known for its shoes for unusual models with great adornments. Pearls, crystals and stones decorate the models of the Italian fashion label. High shoes and flat slippers are very popular with female customers and look playful yet elegant. The same principle applies to the sporty models for men. The practical, yet stylish creations arouse great interest. Simple outfits thus become the absolute highlight on the streets and show fashion consciousness for trendy combinations!

Accessories: Sunglasses and jewellery

Extravagant sunglasses

Just like bag models, accessories were added to the label’s range in 1977 in order to reach even more customers and expand the range. Shortly thereafter sunglasses, jewellery and watches, small leather goods and other things found great favour with the clientele and brought in high profits. The large sunglasses are particularly popular with women. Here, too, the designers focus on “love of detail” and refine their models with little stones and unusual shapes.

Jewellery: Watches & Arm jewellery by Fendi

The jewellery assortment includes watches, bracelets, chains, earrings and rings. However, Fendi focuses solely on costume jewellery and decorates the small accessories with crystals in various colours. The handling is different with the watch models, in which real stones and diamonds occupy an extraordinary place. Classic and modern for the office, and the playful versions with flowers and metallic leather ribbons for leisure. There is something for everyone!

Portemonnaies and small leather cases

The small leather goods, such as wallets and card cases, laptop bags and clutches are made of high-quality leather materials and ensure an elegant appearance. The simple design ensures that both men and women can combine the models and integrate them practically into their everyday lives. Here, too, it is reflected how much importance is attached to detail.

Outlet

There is currently no direct outlet for Fendi in Germany and Holland, but there are several locations in Italy. There you can get some real bargains and start your journey home with filled shopping bags!

Onlineshop

Of course, you can get most of the articles in the Italian company’s own online shop, but also stores such as Mytheresa, Farfetch and Luisa Viaroma sell articles online. Also here it is recommended to be fast, not to miss the hot coveted Pieces!

campaigns

For the advertising campaign of the bag model “Baguette”, the directors created a kind of story about four friends who drink coffee together. One of them (German blogger Caroline Daur) has just seen an incredible bag in the Fendi Store, whereupon the friends set off to buy the bag. Shocked, they discover that the bag has just been sold to actress Sarah Jessica Parker, who turns around with the new bag under her arm and says it’s not a “bag” but a “baguette”, the name of the bag model.

Vlogs, Hauls and Fashion Shows:

Here you’ll find great inspirations for individual outfits or pieces that shouldn’t be missing in your wardrobe! Especially the bloggers show you in their videos cool parts they just got hold of. So long bags, shoes and accessories in the shopping bags. But these things are also beautiful!!!

Just have a look and maybe you will find something that makes you rave and what you absolutely need!

Vlog (Video): Fendi Luxury Shopping

The London blogger Maria Draganova takes you on a luxury shopping tour and lets you be part of her luxury shopping experience. You will get a great feeling and maybe you are now playing with the idea of putting a little money aside to experience something like this! Just have a look at her videos and let yourself be inspired!

Haul (video): Fendi & Co

In this Haul blogger Jenn G. shows you her cool pieces. From expensive designer parts, to high class pieces, from Zara etc. A skilful mix makes it all the difference! Of course a normal mortal cannot dress up from top to bottom with sinfully expensive designer articles. Jenn G. does it just right and combines parts of Zara with selected pieces in which she invests carefully. Here she shows you among other things the Fendi variant of the Birkenstocks. If you want to know more about her and her purchases, just visit her YouTube channel!

Haul (Video): Fendi Bag

This young lady presents her latest achievement to you also in the form of a YouTube video. Blogger “Retro Flamme”, Erika Fox is busy uploading cool videos in which the “DIY, Hauls” etc. shoots and shows her purchases online. This is where she talks about her new designer bag from Fendi. If you want to know more, click here!

Fendi fashion show SS 2019

This collection, created by karl Lagerfeld and Silvia Fendi, showed wearable fashion. Warm brown tones and high-quality leather materials were clearly in the foreground here. In addition, individual fur parts and bright colours were used in a targeted manner.

Fendi fashion show FW 2019 / 2020

Here, too, designer Silvia Fendi and Karl Lagerfeld created a unique creation. Mainly muted colours such as beige, brown, grey and black were refined by colour nuances such as petrol, pink and yellow. Dropping skirts, as well as lacquer and leather provided for the eye-catchers of the collection.

Fendi Fashion Show Haute Couture FW 2018 / 2019

Silvia Fendi and Karl Lagerfeld showed fur models in different colours, as well as leather and robes in prokat at the Haute Coutre Show 2018 / 2019. Pastel nuances and transparent fabrics enthused spectators from all over the world.

Designers of Italy: From Gianni Versace to Guccio Gucci

Italy got one of the world most known fashion capitals: Milan. Milan is next to Paris and London on of the hotspots for new trends, fashion, and styles in Europe Read more