Posts

10+ fashion advertising agencies in Germany

There are advertising agencies like sand on the sea, but advertising agencies for fashion? As a casting agency we work with agencies all over Germany. Here, too, there are good contacts for fashion designers. Also in the agency sector there are experts and specialists for lifestyle topics and companies in Germany. Whether Berlin, Hamburg, Düsseldorf or Munich, there are good contacts in every city. Since we have many friends and customers who are always looking for a good fashion advertising agency, we have put together a small list of 10 advertising agencies from Germany. In the following list you will find the various media agencies that are primarily concerned with fashion.

Media agencies with fashion / fashion experience for marketing & design, Co.

Social Media Management. Content Management All technical terms for us: Finding the perfect advertising agency is therefore not always easy. Especially the imagination of the agency, regarding its own brand identity, plays a decisive role. Does my agency understand me? Concept, idea implementation, project management, reporting – all this is important for the success of an advertising campaign. Fashion, fashion, are special: a trend- and fashion-conscious target group, fast media, lots of information… and yet the campaign should be a success! The experience of the advertising agency in the fashion industry makes the decisive difference. Here are a few agency tips as a list:

+

Dreispinger Agency in Berlin

Kurfürstenstr. 33 in 10785 Berlin, Berlin

+

Out to Lunch Düsseldorf

Luegallee 57, 40545 Düsseldorf, North Rhine-Westphalia

+

Forte advertising agency Hamburg

Steckelhörn 11, 20457 Hamburg

+

Lukinski Advertising Agency

Hansaring 1 in 50670 Cologne, North Rhine-Westphalia

+

GoodMenGroup Media Agency Munich

Hofmannstraße 7B in 1379 Munich, Bavaria

+

bmh Advertising Hamburg

Michaelisstrasse 22 in 20459 Hamburg, Hamburg

+

Fashioncom Agency in Munich

Nymphenburger Strasse 84 in 80636 Munich, Bavaria

+

The perfect agency for Social Media, Marketing & Lifestyle

Today, information is faster than ever. Whether Facebook, Instagram, your own company website, the online shop for many customers: media are complex, especially for lifestyle & fashion companies. Advertising agencies today also deal with various sub-areas. Be it the conception at the beginning, the brand, the company, classical marketing or even new fields such as online and content marketing. A full-service agency is an investment, but it finally saves a lot of time and energy.

+

luck Berlin

Göhrener Straße 2, 10437 Berlin, Berlin

+

Social Media One

Speditionsstraße 15a in 40221 Düsseldorf, North Rhine-Westphalia

+

Gina Anders

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

Iconista Creative Network

Langenfelderstrasse 93, Old Cigarette Factory, 22769 Hamburg

+

Reingold

Bartholomäusstraße 26 in 90489 Nuremberg, Bavaria

+

The Fashion Network Group

Branch office Weidestraße 128 in 22083 Hamburg, Hamburg

+

Ofstone

Ismaniger Strasse 65, 81675 Munich, Bavaria

+

Two Agency

Löricker Strasse 1, 40547 Düsseldorf, North Rhine-Westphalia

+

Gina Anders – Advertising agency

Hohenzollernstrasse 112, 80796 Munich, Bavaria

+

58grad – Strategy and Communication

Montgelasstraße 8 81679 Munich, Bavaria

+

 

Overview of media and communication agencies for fashion

This small list of different advertising agencies is based on top search results and includes various media agencies for fashion and fashion on the Internet. More suggestions to the topic Mode Werbeagentur (Link) provides Google. Of course, there are also different specialists for different areas. We recommend to always respect the serious appearance of the respective agency. Further recommendations can also be found at the advertising agencies in Germany. Here you can find our services as Media agency.

Bravo Magazine: CM among the Top 10 Modeling Agencies 2018

How wonderful is that? If there is a model agency recommendation for young models, then we are! Especially for fast-moving TV. Only 3 years ago we were founded and already we are internationally active, from Tokyo to Los Angeles. After various top lists we are now listed for the second time in the Bravo as top recommendation for Germany. Big Merci!

Bravo Fashion Magazine: The Portal + Magazine for Kids and Teenagers

Bravo has been Germany’s most popular youth magazine for decades and is therefore an important voice when it comes to judging model agencies and their quality. Today a fan sent us a new article: GNTM castings + top agencies Germany.

Soon the Germany’s Next Topmodel Castings will start again. Heidi Klum is also looking for new top models in 2019. Besides practical tips for the live castings in various German cities, Bravo also gives recommendations for models who are looking for a long-term career and would like to work for the big customers in Germany and abroad. With us: Cocaine Models! For the second time Bravo Top 10, yes! One of the best alternatives to a short-term TV show, so to speak. With sustainable development, personal development, real jobs, not only for PR and a team that looks after you personally.

We would like to thank the Bravo editorial team that last year we were among the Top recommendations in Germany. In just three years we have overtaken major model agencies in Hamburg, Munich and Berlin, which is already 30 years old! Mission accomplished!

Do you know our fashion magazine?

Parallel to our model agency, we also founded our fashion magazine FIV in 2015. Since then we had great interviews, events and of course many unforgettable moments behind the scenes. With interviews of absolute supermodels like Alexandra Ambrosio, Victoria Secret Model, Zombie Boy from Canada and the USA or the sweet Pamela Reif with almost 4 million fans, just on Instagram. In our fashion magazine you will not only find exciting interviews with absolute instagram and YouTube stars, but also exciting interviews with our fashion photographer, models and of course fashion designers. Of course we also visit Fashion Week for you! Whether Berlin, London or New York, we are at the hotspots and backstage for you to report. Take a look at our fashion magazine.

Casting Agency Düsseldorf

Casting agency for Düsseldorf – Thanks to our casting agency, we find the most individual candidates for your project together with your team. We take care of serious placement of cinema actors, models and presenters in TV, magazines and advertising for high-quality brands. Our managers are at your side at all times, whether a casting for your upcoming advertising campaign in Düsseldorf will be, productions for cinema and shootings with models, our agents deliver fast results and time-saving customer communication. We quickly organise a good selection with established partner agencies. For Düsseldorf and Hamburg our agency is your partner for casting moderators, actors and models, your casting agency plans and schedules everything for your company. Our model casting agency will always find the best candidates for your advertising campaign in your shops. Your full satisfaction is our most important factor. Quick suggestions are a matter of course at our casting agency for moderators. We take care of your search for photo models, presenters and series actors: placement, casting and overall project management.

CM: The Media Agency for Castings and Social Media Campaigns

Together with our talented, committed models, we are breaking new ground in the management of models as a casting agency. We get for you the best out of our model with individual recommendations. Mediation, Castings or Shootings, with us you find correct photo model. With us you are in the center of all our acting mediators in the entire mediation process as client and customer with each decision of our team at any time.

Casting Videos: Advertising effects

Young talents from our agency can adapt to different challenges. It is important to us to give our models the time they need to prepare for jobs through first-class management. We attach great importance to giving our models with professional management the time they will need to fully brief themselves and prepare for the job in a targeted manner. In this way, we enable all our young models to have great opportunities and castings for jobs right from the start. From the flashlight of a fashion show at Fashion Week to a photo shoot for European fashion chains to an advertising film for social media. Send us an e-mail now or call us. You save valuable resources and time through our services. Our casting agency stands for quality at a high level – day after day. Through our management you always get your individual model selection simply and uncomplicated. Write us your individual wishes at any time. Find your model in Düsseldorf. Our agency for models accompanies you and your project in the entire organization process. With professional advertising agencies in Germany and worldwide.

One thing is for sure, for brands all forms of castings are not only the most promising way to cast the strongest cast. The live event is just as good as a social media marketing campaign: advertising models wanted!

[shortcode variable slug=”adsense”]

Casting Agency Cologne

Casting agency for Cologne – With established agencies we mediate fast a good selection, call you. CM – Our casting agency takes care of the entire organisation for your booking: photo models, presenters or actors. We are always at your side, no matter if it is a casting for commercials, fashion events, fashion shows or the upcoming image campaign. We provide serious mediation of actors, presenters and advertising models in online shops, image films for products and cinema advertising.

CM: The Media Agency for Castings & Social Media Campaigns

With our full service casting agency we plan all relevant areas of booking: project planning, casting and mediation. We will find the perfect cast for your next advertising spot. For Cologne, Cologne, London and Munich, we are your partner for castings. As a casting agency for Cologne, we always strive to achieve the optimal result for our clients. We always make the best selection possible with experienced agencies throughout Germany. Their reliable casting managers for campaigns and photo shoots in NRW scout the perfect cast.

Questions and Answers: Our Consulting for Your Casting

If you have special questions about a photo shoot, our agency is the perfect project partner for your team.

You gain valuable resources and planning time through our mediation for you. As actor management we show you for your upcoming project in Cologne how to get the perfect set for your recordings for strong campaigns. We accompany you through the entire mediation process. So you can fully rely on us as your partner in the search for the most suitable model. Our agency will look after your company quickly. So you can always send your documents flexibly to us. Only if the model feels comfortable in his activity will he call up this performance. We guarantee quality, without compromise, for each of your projects! As an agency, we book selected models from all over Cologne and the surrounding area. We make it easy for you to hire your fashion model in Cologne. Concentrate fully on your day-to-day business. Our casting agency stands for precision in management and organization at a high level, every day. Through our management you always get fast, carefree and uncomplicated your project-related moderator selection. Write us your individual wishes at any time.

Agency castings: concept and reach

On Live- or E-Castings you will not only find the best model for your shooting. Your event is just as good as a digital online marketing strategy: advertising models wanted!

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

[shortcode variable slug=”adsense”]

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Casting Agency Berlin

Casting agency for Berlin – We make the perfect selection possible with experienced advertising agencies throughout Germany. CM Casting, our casting agency takes care of the entire organization for your casting in Berlin: model, actor or show presenter. As an agency for models for Berlin, we always strive to create the perfect production result for our clients. We provide serious placement of jobs in TV series, magazines and advertising for high-quality brands. With established agencies, we can quickly provide the ideal proposals. Our casting agency team takes care of the complete project for your team in Berlin: placement research, casting and project management. Together with our Casting Managers we discover the most experienced candidates for your project. Our casting agency for models offers a high-quality Germany-wide casting network for Munich, Berlin, Düsseldorf, Hamburg, London, Leipzig and Cologne. We find the perfect cast for your image films. No matter if it will be a casting for image films of your company, photo shootings or advertising video shoots.

Our media agency for castings & social media campaigns

In the management of models we successfully tread new ideas and paths of models in Berlin and throughout Europe. With individual recommendations and trainings we get the best out of our talents. With a special focus on qualitative development, as an agency for models we invest a lot of ambition in your individual development. This service is only available if the model feels comfortable in his job through concentrated placement management of his agency for models. We look forward to receiving your call or project enquiry. With your agency you save valuable organisational time and resources through our service. Our casting agency takes care of all details relevant to the job. Concentrate, concentrate completely on the actual business. We as intermediaries encourage clients as a marketing agency to always achieve unique results for your prospects.

On Castings you will not only find the most talented model. Model castings also work online as a campaign.

Casting Agency Hamburg

Casting agency for Hamburg – Whether a casting is for your next fashion show in the store, the upcoming photo shoot and film productions in Hamburg. With our full service casting agency we plan every detail for your media project: project planning, casting and mediation. Fast suggestions and selection are guaranteed with us as Modelcasting agency for your Shooting. Your casting agency for photo campaigns and shootings scout the best cast. Your absolute satisfaction and that of your team is our most important factor in project management. CM Casting, our casting agency takes care of the entire process for your booking in Hamburg for Hamburg clients: models or moderators. Our casting agency provides a Europe-wide scouting network for Hamburg. In advertising campaigns, online campaigns and online shops we ensure the perfect cast! Our bookers are guaranteed to find the best cast for your advertising shootings. With reliable partner agencies we quickly organize a good selection, contact us!

Mini Clips: Brand awareness by the way Steigern

One thing is certain, for brands castings are not only the fastest way to the perfect cast. The live event is just as good as a digital marketing campaign: Models wanted!

With the focus on qualitative development, our casting agency puts a lot of commitment into your individual development. Our managers focus on your ideas and wishes. On special request, we can offer you competent help with questions concerning the project. Save valuable resources and time with our agency services. The ideal model in Hamburg. Our agency for models accompanies you and your project in the entire organization process. With exclusively professional partners in Germany. Our casting agency guarantees your shootings absolute precision in management and organization on a high level – day after day. Through our management you always get your individual selection of models fast, carefree and uncomplicated. Write us your individual wishes at any time.

Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

Welcome Eugenia! First shooting set of the princess

Welcome Eugenia! Sunday, we will have our third meeting included a five hours coaching by pro models and one of Germanys leading chereographer for shows in Berlin, Hamburg, Munich and more. We like to welcome her as a new talent Read more

Models Wanted Berlin! CM Rooftop Casting Germany 26.04. #savetheday

EXCLUSIVE CASTING ♡ We are looking for new models in Berlin for photoshootings, commercials and also for international placements in Milan, Madrid, Paris & Co. 20 Models get the chance on 26.04. In Berlin. If you want to be there too, send us your application for the model casting Berlin. For all who make it, there is the first Photoshooting + a video in our exclusive loft location! So you can start perfectly. You can apply now below the instruction and video.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process for Berlin

  • Send us your application in short form (a few contact details + Polaroids)
  • We will pick you up at the end of the week and then send the cancellations and cancellations
  • With the invitation you get address data (location) + date
  • On site is our agency team + shooting team
  • You can find all information about casting on the official event page: www.facebook.com/events/…

News! Next Model Casting Berlin on 26.04.

Casting Berlin! On 26.04. It is time again and we are looking for new talents in the capital!

Apply now to become a model

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Exclusive location for our new face models + photo shooting

The Facebook Live Event for Casting

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Model coaching 2017 for our new faces with top coaches

Once a year, the big CM Model Coaching for our New Faces is ready. With absolute top coaches and motivated young models who want to make the jump to the model. Photoshootings, runways, large campaigns. New Faces dream of doing so at the beginning of their careers
Read more

Johanna & Marie – Gosee Youtube Video

Johanna and Marie – Watch out for these two models! Our new faces Johanna + Marie for a short gosee infront of the studio. Shooting with Oliver Rudolph and Linus Mimietz / CM.  Read more

Luna in Scorpio Jin Magazine – Urban set by Maximilian Weber

New editorial with awesome Luna @ Scorpio Jin Magazine by Maximilian Weber. This one was published in summer 2017. Take a look! Read more

Chelina – Street Styles in Toksick Magazine by Nicola Rehbein

Out new, the new photos of Nicola Rehbein (20) for Toksick Magazine with beautiful Cheline. Just released! Toksick Magazine is not only about fashion. They also write a lot about art, music and culture. Stylisting was made by Masha Schubbach, hair & make-up did Sonja Grube. Outfit is by Native Youth. Read more

Cologne Showroom – Photos of Michael Vanya / 04.03. (spring / summer)

Präsentiert wurde die neue Frühjahr-Sommer-Kollektion des Athener Labels BSB, mit Models unserer Agentur und Styling von die maske. Get together! Vielen Dank an Fotograf Michael Vanya für diese tollen Aufnahmen vom Event.

Model Agency: The Team (Germany) for Spring / Summer 2016

New in our CM Booking Team: Leonie! We are looking forward to the coming season with you, clients, team and models! As German Model Agency we garantee trust. Just a few months ago, when we had our kick off Germany, nobody though of this big thing. Now we stand as “Model agency” already on page 1 of search results for all major cities  – why? Quality! In order to continue  the fast and smooth model mediation service for our fashion and advertising clients, we are increasing our on Booking Team. New on board, Leonie – a lot of experience and an absolute feeling for Media Marketing & look. Leonie is the perfect agent for demanding projects. For questions or inquiries, please contact us at any time. Read more about our Model Agency.

Your contact for national and international model Bookings at CM

Your contact for international bookings Stephan M. Czaja, for national Bookings contact Leonie Dziedeck.

stephan-czaja-inhaber Leonie Dziedeck

General questions

E-Mail office@cocainemodels.de
Tel. +49 (0) 221 16 53 23 70

Contact 

Stephan M. Czaja / Int. Booking
Leonie Dziedeck / Nat. Booking
Oliver Rudolph / Talents
Marcel Matt / Show
Michelle Hamacher / Editorial

Portfolio Items