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Prada – Italian craftsmanship and modern design!

Prada, still one of the old-established family businesses where real craftsmanship is performed. Particular emphasis is placed on the processing of high-quality materials and leather goods. A large part is still produced in Italy today. Read more about today’s luxury empire here:

Prada: Foundation of the luxury company

The Italian luxury company was founded in 1913 by the brothers Mario Prada and Martino Prada and originally bore the name “Fratelli Prada”, which translates as “Prada Brothers”. In 1913 they opened their first shop in the elegant Galleria Vittorio Emanuele II in Milan. The initial focus was on the manufacture and sale of exclusive leather goods, including gloves, bags and suitcases. In 1919, Prada was appointed royal purveyor to the court for its high-quality products. Today’s logo still shows this, depicting the Savoy coat of arms and the four eight knots.

Shoe production was launched in 1979 and simple models in muted colours were added to the range. These, however, formed a strong contrast to the shrill and sexist fashion of the other brands at the time, but triggered a steep rise in the brand a few years later. In 1983, the second Prada store was opened in Via della Spiga, also in Milan.

Granddaughter & heiress of the luxury empire: Miuccia Prada

After the death of Mario Prada in 1958, granddaughter Miuccia Prada and her siblings Alberto and Marina inherited the company from their mother Luisa, who withdrew from the business and left it to her children. With the takeover of Miuccia Prada, the time-honoured and bold leather goods company developed into a world-renowned fashion label.

In 1984 she created a black backpack in the higher price segment, made of waterproof nylon material Pocone, which bore the name “Vela”. However, it was not until a few years later that the revolutionary breakthrough came and it was followed by wallets and travel bags made of the same material.

“Prada Ugly” – Fashion for young women

At the beginning of the 1980s, numerous exclusive Prada stores opened, leading to an enormous increase in both sales and the company’s reputation. In 1988 Prada, under the direction of Miuccia Prada, created the first Prêt-à-Porter collection for women. In the early 1990s, Prada received special recognition for the production of thick lenses, old-fashioned fabrics and retro-style cuts. The choice of colours with bright tones was also very unusual. People associated the term “Prada Ugly” with this collection, which was aimed primarily at fashionable young women.

Prada accessible to all: online shop makes the breakthrough

It was not until 1933 that a minimalist Prada men’s collection was developed and added to the range. In 2000, during a revolutionary period of change, the first sunglasses and prescription glasses were launched under the name “Prada”. In 2004, the first fragrance for women, “Prada”, was produced in collaboration with the Spanish PUIG Group. In 2006 the fragrance collection was extended for the first time with a fragrance for men called “Prada Man”. Since 2007, there has also been an online shop where only a small range, which has been expanded over time, is available.

The company, which originally only produced leather goods, is now a globally recognized company. Nevertheless, leather goods such as shoes and handbags are the biggest source of income. Even today, 85% of the production is still carried out in Italy.

Luxury brand: VIP’s wear Prada

Numerous celebrities dress up with fashion and accessories from the luxury brand, such as Victoria Secret model Barbara Palvin, singer Katy Perry and actor Douglas Booth.

Hand & luxury class travel bags

From the very beginning, the label produced bags and other leather products. The absolute classics are still in the range and adorn the elegant woman of today, of all ages. Also ideal for the office. Gradually more and more unusual models were added and materials such as basket and pearls decorated the models. But not only small leather bags are produced by Prada, also travel bags for women and men as well as briefcases are produced by the Italian luxury label and thus make travelling and working an experience. The models are available in different versions and colours in several stores worldwide, also in the online shop.

Prada classic in high style: Sneaker, Flats & High Heels

Prada is particularly known for the unique elegance of its shoe models. High shoes are made of high-quality materials such as satin, silk and leather and adorn delicate women’s feet. The sneaker models or flats are also popular purchases from the Italian luxury label. Unique classics, are now supplemented by modern versions with rivets and stones, with their help the young audience is to be addressed!

Video: Handcraft at Prada

You want to know how everything started at Prada and what made the company what it is today? Take a look at this video, which shows the craftsmanship and the production of shoes. If you click here, you’ll immediately come to the video!

Accessories: Glasses, belts & small leather goods

The accessories of the luxury company as well as fashion are in the higher price segment and are very popular with customers from all over the world. The unusual models and colour combinations ensure that the wearer looks elegant and tasteful!

Prada’s collection: Sunglasses and eyeglasses at the top

Especially in the area of sunglasses and spectacles, Prada is at the front of the pack. The luxury label has been producing fashion for men and women as well as accessories for a number of years now, and of course glasses should not be missing! Always top current models, clarify the wearer’s view of the beautiful things in life!

Prada wallets for her & him

The small leather goods such as wallets and card cases are very popular with both women and men at Prada. They are produced in the same high quality as the company’s handbags. They are also produced mainly in Italy, the head office and the country of origin. Simple design and colourful versions not only look cool, but are also super practical!

Luxury but simple design

Also with the belts great importance is attached to simple, handcrafted cleanly processed commodity! Simple leather straps in muted or powerful colour nuances are complemented by a simple but eye-catching buckle and adorns its wearer.

Prada Perfumery Shop: Men’s & Women’s Fragrances

It all started in 2004 with the women’s fragrance “Prada”. In 2006 a men’s fragrance called “Prada Man” followed for the first time. Since then, Prada has released numerous fragrances, some a little sweeter, others more bitter!

Outlet Store for luxury brand

If you want to save a bit on shopping, but don’t want to miss out on cool pieces from Prada, then you’ve come to the right place! There are several places to go in Germany and the Netherlands to save a few euros! Here are a few locations where you can try your luck! During your next holiday in Italy, you can of course also visit their outlets, there are also unique offers and great discounts!

  • Prada Outlet Frankfurt
  • Prada Outlet Metzingen
  • Prada Outlet Ingolstadt
  • Prada Outlet Amsterdam
  • Prada Outlet Roermond

Onlineshop for Prada

Here you come with one click directly to the Onlineshop!

Prada Online Shop

campaigns

In the campaign video for the popular women’s fragrance “Candy”, the playful nature and colorful variety that awaits you when you put on the perfume becomes clear! The name of the fragrance already describes the direction of the fragrance! Sugar-sweet with a fresh peach note and a hint of vanilla, the perfume is ideal for a young woman!

Hauls / Vlogs to Prada

Be inspired by some great looks and cool pieces. Here you can find a compilation of Vlogs, Hauls and the fashion shows of the last years! Bags as well as fashionable clothes and shoes can be found here in stylish combinations. Just drop by if you’re interested!

Video: Prada Bag & Try on Haul

Here the blogger shows you her shopping clothes and reveals the secret of her new Prada bag. Click here to see the whole video. Take a look and be inspired by the styles!

Video: Prada, Gucci, Balenciaga Designer Haul

The fashion-conscious young woman Tamara Kalinic is a blogger and also owns a YouTube channel on which she provides inspiration at regular intervals. She also shows you her luxury articles here. She just bought some Prada Pieces! Just have a look at her channel!

Video: Prada, Giuseppe Zanotti, Louboutin etc. Designer Shoe Collection

The blogger Christie Ressel is also a crazy fashion girl! She is especially interested in expensive designer shoes and has a proud collection. From Giuseppe Zanotti to Prada shoes, everything is included. You are also so enthusiastic shoe, then she offers exactly the right entertainment for you!

fashion show: Prada collections

Video: Prada Spring/ Summer Fashion Show Men’s Clothes 2020

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Video: Prada Fashion Show 2019 / 2020

Video: Prada Spring/ Summer Fashion Show 2019

Hermès – From saddle production to a billion-dollar business!

Hermès – The French family business originally did business in saddlery and upmarket leather processing. The company was founded in 1837 by Thierry Hermès. He was born in Krefeld, Germany and moved to France after the divorce of his parents. In the same year he opened his first shop with high quality horse harness and bridle, which is still sold today. In the 1890s his son Charles-Émile Hermès expanded the range and had suitcases and leather bags produced in the high-priced range. Mainly due to the fact that the railway and the introduction of cars replaced more and more horse carriages and the sole business with saddles and bridles was no longer profitable.

From the beginning, the story of Hermès

If you are interested in the origins and the creation of high quality saddles and bridles, watch this video and find out more about the unique design and rare craftsmanship!

https://www.youtube.com/watch?v=MkCJUl4WtDU

After some time, the shop moved to the elegant Rue du Faubourg Saint-Honoré No. 24 in Paris to escape the years of renovation work on the previous street. At first they only owned the shop on the ground floor until Charles-Émile Hermès son, Émile Maurice Hermès, bought the whole building in the noble shopping street. Handbags were manufactured only starting from the 1920s, were particularly popular with the noble ladies, because they were unique and qualitatively high-quality processed.

Packaging & Logo

Precisely for this reason, the excellent craftsmanship, the luxurious materials and the long durability of the products these became known within a very short time. At the beginning of the 1950s, the well-known orange packaging and logo were introduced. This shows a picture of a passenger driving a horse-drawn carriage alone.

Perfume story & Hermès on the stock exchange

In 1915 the first perfume was created, called “Eau d´Hermès”, which was very well received by customers, both then and now. As the fragrance business grew, the perfume business was transferred to a subsidiary in 1961. The company continued to grow and the entire product range became more and more varied. In 1993, the Hermès family decided to float the company on the Paris Stock Exchange, out of fear of loss and appreciation for their craftsmanship, but kept 80% of the company.

Birkin Bag & Kelly Bag

The creation of the men’s travel bag for the version for ladies, came in the 1930s from Robert Dumas and bore the name “Petit Sac Haut à Courroies”. After Princess Gracia Patricia of Monaco, also called Grace Kelly, carried the bag in 1956, it was called “Kelly Bag” and is one of the most coveted models of the French company. A stay on the plane together ensured that actress Jane Birkin and Hermès CEO Jean-Louis Dumas accidentally created the so-called “Birkin Bag” in 1968. One of the most popular models is also available from a price of around 5,800 euros. Both handbag versions are the best selling Hermès handbags and are available in different sizes, colours and materials.

In 1937 the company found a way to produce hand-printed silk scarves in Lyon, now over 1,000 versions are on sale and 12 are added each year. They are available from 155 euros in a wide variety of shops all over the world. For a few years now, the range has been supplemented by a Home Collection, which adorns every home with high-quality products.

A separate Prêt-à-Porter line for men has been in existence since 1976 and has been an integral part of the collections ever since. At the end of the 1980s, the luxury label also introduced women’s fashion. Designer Jean-Paul Gautier has been responsible for these since 2004. From 1999 to 2011 Hermès owned 45% of the shares in his own company. From 2011, the former Lacoste designer Christophe Lemaire took over the women’s line, which had been managed until then. He worked for the company until 2014 and then gave his place to the French designer Nadège Vanhee-Cybulski. She previously worked for Céline and Maison Martin Margiela and presented her first collection in March 2015, but continued to strongly orientate herself towards the origins of Hermès.

The company’s current profit still comes mainly from the sale of leather goods, which are however sold exclusively in Hermès boutiques, Hermès sales areas in upmarket stores, the company’s own online shop or authorised specialist shops. The international network of French-influenced boutiques is mainly managed from the company’s headquarters in the French capital, Paris.

Handbags, Birkin & Kelly Bag

Of course, the “Birkin Bag” and “Kelly Bag” bags are absolutely unbeatable in terms of sales, but Hermès also produces other models and small leather goods. The luxury label creates popular products with its high-quality materials! Not only ladies find what they are looking for in bags, the style-conscious man can also purchase briefcases and co.

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Two and a half bags #HermesBespoke

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Hermès even has its own repair service that repairs and repairs used bag models in Hong Kong. She changes handles there and makes traces of use of any kind disappear! In the end, most bags look almost like new, real artists are at work there. You are interested, then just click here and watch the video in full length!

belt for women & men

An absolute classic, the Hermès belt with an H as buckle. This is available in gold and silver and you can vary with the colored leather straps. A simple, yet striking belt that suits both men and women. Easily integrated into everyday life, it looks elegant and stylish with a simple jeans look and also with a chic station wagon!

Shoes, the absolute Hermès classics

The absolute “Must Have summer shoes”, Hermès’ slippers, are also available year after year in the selected boutiques in simple and striking variations. Whether to the beach, or to the city stroll, super comfortable, they adapt to every foot and attract the glances on themselves. Not exactly cheap, but worth every cent, even the celebrities don’t like to do without the super high-quality leather shoes, on which the H is easy to recognize.

Elegant loafers also in fine leather and finest handwork are also available for the gentleman and are produced in the French workshops.

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Imprinting dots #HermesHomme

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Accessories, from tie to bracelet

Noble models made of silk decorate the male neck! This collection features small sharks and stylish anchor motifs for a maritime look in vibrant colours such as orange, red and green. Also different shades of blue.

Bangle and other pieces of jewellery look great especially in summer and refine every outfit. Especially for delicate wrists, the classic bracelets with great patterns, or elegant color combinations are super beautiful. Here, too, the classic H adorns many models and silver or gold hardwear enhances the cool pieces.

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C'est le pompon #HermesHomme

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Video: Silk scarves paint

The painting of the silk scarves is a real art of craftsmanship, which builds on many years of tradition! Interesting patterns and the Japanese touch result in a unique combination that is always a challenge and demands the artist’s full concentration!

Here a small video, in which the artistic handicraft is shown in few minutes!

Perfume – light fragrances with a great effect

Since 1951 the first men’s fragrance “Eau d´Hermès ” was released followed 10 years later, in 1961 for the first time a fragrance that enveloped the lady. The high-priced perfumes are mostly rather fresh and have a pleasant effect! If you would like to know more about the individual fragrances and where you can buy them, just have a look at the online shop, or at dealers like Douglas etc.!

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A secret garden on the lagoon #UnJardinSurLaLagune

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Home Collection – chic also at home

For a few years now, Hermès Home Collection items have also been popular with customers from all over the world. They can also be purchased in the online shop. Cashmere and merino wool blankets are particularly popular, but ashtrays, crockery and bed linen also sell well! Made from the finest materials, they are super high quality. Bathroom accessories such as towels and shower gels will complete your Hermès experience!

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It's raining H #HermesHome

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campaigns

Twilly d´Hermès

The playful lightness is clearly noticeable in the campaign for the fragrance “Twilly d´Hermès”. It embodies the feeling after it has been applied. The young, self-confident wearer wraps herself in a mixture of the self-confident spiciness of ginger and the sweet note of tuberose.

Hauls and Vlogs

Video: Hermès unboxing

Here the German blogger Xenia Adonts shows you her new Birkin Bag from Hermès, which she chose in a colorful nuance. If you want to know how she got the expensive luxury bag and what it can do, just watch the video in full length here!

Video: Designer collection Chanel, Hermès, Chloe

Luxury lover and blogger Valeria Lipovetsky shows you her collection of designer handbags, from Chanel to Hermès! What can these sinfully expensive handbags do and how to integrate them into your everyday life and spice up simple outfits and make them quickly and easily an absolute eye-catcher!

Video: Hermès Birkin vs. Kelly Bag

You’ve always wondered what, apart from the name, distinguishes the two most popular Hermès sales models? Blogger Chouquette alias Claire Chanelle explains the differences and which of the two models she prefers! If you are interested in such videos, then their YouTube Channel is just the thing for you, just drop by, let yourself be inspired and learn more about the popular designer articles!

Fashion shows

Hermès Men Buzzer 2020 Fashion show

Hermès FW 2019 / 2020 Fashion show

Hermès Women´s Pre – Fall 2019 fashion show