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Ella #1 food campaign / commercial (virtual model) with Take3: Next Level

Welcome Ella! Yesterday you already met our new virtual model Zoe, today we present you Ella! Zoe and Ella are state of the art. There is nothing comparable! Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella & Zoe are 100% digital. Ella has now produced her first commercial. We are excited about all her steps that will come now! Here you can see her first official commercial, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Commercial with Ella: Now on Youtube

Scene images & close-ups

We kept the secret for weeks and months. Now we had our last meetings in Berlin.

Zoe #1 Runway Show (virtual model) for CHAIN @MFW

Virtual Models – We kept the secret for weeks and months. Now we had our last meetings in Berlin. In less than 24 hours our new signing will be official: Zoe! Zoe is the first virtual, digital model from Europe. Virtual models, digital influencers, whatever you call it, Zoe embodies a new level and a new digital time. Here you can see her first official spot, released today on our YouTube channel. You don’t want to miss any news? Follow our model agency on Youtube.

Runway show movie: Now on Youtube

Zoe’s first runway show ever! With CHAIN Sustainable, presented at Fashion Week Moscow @ Digital Talent show stage. By the way, do you know our virtual model Ella?

Scene images & close-ups

Zoe is state of the art. There is nothing comparable. Digital influencers from the United States are brought to life through CGI (design). Maybe you have heard of Lil Miquela. Ella consists of code. These are the first jobs of our “New, New Faces” Zoe! We are excited about all the steps that are coming now.

Repost auf Instagram

Do you know Ella?

Read more about our virtual model Ella.

Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Top Videos from Dior – A brand between Haute-Couture & High Fashion Street-Wear

Christin Dior – a brand that stands for French elegance, luxury and design like no other. The fashion house does not only make prêt-à-porter, but also the extremely elaborate haute couture since the beginning of its time. With different designers Dior experienced different epochs and since 1946 has been inspiring the fashion world and especially stars and celebrities, such as Victoria Beckham, supermodels, such as Naomi Campbell, or It girls, such as the Kardashians and Paris Hilton.

History of today’s high-fashion global corporation

In 1946 the then 41-year-old Christian Dior opened his fashion house of the same name in Paris. He learned his unique style from Lucien Lelong and revolutionized the fashion world of the time in just 10 years with his NEW LOOK. The Frenchman quickly enjoyed great success and a few years later launched Miss Dior, the women’s perfume that is still famous today. From the 1950s onwards, Dior began to print his name on his exclusive fashion, accessories and bags and quickly became the outfitter of the Hollywood society. Stores on New York’s 5th Avenue and Paris’ Avenue Montaigne followed and at the same time, with the launch of the first beauty line, the then young Ives Saint Lauren became Christian Dior’s assistant. After Dior’s death, Saint Lauren took over the creative direction of the house, but had to resign after a short time when he was drafted into the military. Over the years, the traditional house still experiences many highs, such as the introduction of new lines, e.g. men’s fashion, but also lows, such as some takeovers and bankruptcies. From 1988 onwards, LVMH slowly took over the company and designers such as Hedi Slimane or John Galliano revolutionized the fashion Dior’s once again. Today, under the creative direction of Maria Grazia Chiuri and Kim Jones and fully owned by LVMH, the company is one of the largest fashion groups in the world. The fashion world and stars love the French label and the designs of the brand are iconic.

Learn more about Dior.

Fashion shows from Dior’s 2000s vibes to Miami

From extravagant creations to enchanting locations – at Dior the fashion shows are diverse and unique. The following three videos show the three most worth seeing fashion shows of the luxury label.

2000 extravagance and the old supermodels at John Galliano

The show is definitely one of the older Dior shows, yet one of the most worth seeing and exciting shows the fashion house has ever presented. Back when John Galliano at Dior entertained the fashion world with his extravagant couture creations and delighted Dior fans every time. With today’s fashion, which tends to be minimalist, this video is a cool reminder of the fashion world of the 2000s.

Magical moments at the spring-summer show

The Dior Spring-Summer Show 2020 was the eye-catcher at the Fashion Week. The location was reminiscent of a dark fairytale forest and the music harmonized perfectly with the whole ambience. Dior enchanted its audience and the fashion world with a unique fashion show.

The Kardashians and J Balvin – Colorful Dior Show in Miami

The Dior Homme Pre-Fall Show of these years was eagerly awaited by many fashion fans. Location of the fashion show was a unique building in the middle of downtown Miami. Numerous celebrities like Kim and Kourtney Kardashian, Orville Peck or J Balvin flocked to Dior and were thrilled by the colorful collection as well as the equally extraordinary location, which was green and decorated from top to bottom with Dior lettering.

Secret and exciting: Campaigns with a story

The luxury brand’s campaigns are considered to be the most clicked and seen in the world and there is a specific reason for this: the campaigns are absolutely unique, often have a message and trigger emotions in the viewers. Three of Dior’s top campaigns can be seen here.

Drama and Action with Natalie Portman for MISS DIOR

The campaign for Dior’s new women’s fragrance “MISS DIOR” is a short but equally dramatic mini-film in which the American actress Natalie Portman plays a young woman who is in a love crisis with her boyfriend – Sia’s mega hit Chandelier is running in the background. The clip is emotional and exciting at the same time and has received over 100 million views on YouTube.

Charlize Theron enchants as Greek Goddess

This campaign for Dior’s perfume J’adore is like something out of a James Bond movie. Charlize Theron in the leading role looks like a Greek goddess and regulates herself in a golden thermal bath. In the background Kanye West’s hit Flashing Lights is playing. The campaign is one of the most seen and not least best advertising campaigns ever.

Women Empowerment and strong Dior women

The video of the campaign for Dior’s Ready-To-Wear Autumn/Winter 2017/2018 collection features a group of young women with strong styles and personalities. All of the women are individual in their own way and together radiate a wonderful and powerful image of the typical Dior woman. The idea and and implementation harmonized in a fascinating campaign of the French luxury house.

A-List celebrities fill the front rows

The French luxury label stands for luxury and design. Stars and influencers love Dior as much as fashion fans all over the world. The brand’s fashion shows always feature a host of celebrities, such as the Kardashians, Rihanna, Cara Delevigne or J Balvin, who don’t want to miss the spectacle.

Bella Hadid and the Kardashians – star-studded crowd in Miami

Whether Kim Kardashian, Bella Hadid, Winni Harlow or Kate Moss – the stars come in droves when Kim Jones shows his latest creations for Dior. This year’s show, which featured the already highly coveted collab between Dior and Nike Air Jordan, also attracted crowds of stars and influencers and caused a huge stir at the fashion show. The fashion blogger Loïc Prigent was also there again and presents exclusive insights of the spectacle in his video.

Supermodel Romee Strijd takes fans to Dior

The Victoria Secret Angel Romee Strijd is not only an international supermodel, but also a successful youtuber with over 1 million subscribers. The 24-year-old Dutch woman is part of the Dior family and can be seen in many campaigns and on the catwalks of the luxury brand. In many vlogs Romee takes her fans on an exciting life as a top model – in the following video the model also has her camera with her and shows her trip to Paris, where she is part of the Dior fashion show.

Haute-Couture “Dream in White” with Chiara Ferragni

She is considered the most successful influencer in the world – Chiara Ferragni. The Italian is known worldwide and is herself an entrepreneur with her own fashion brand. The 32-year-old is also a huge fan of Dior and naturally chose the French luxury label for her wedding dress. Vogue accompanied Chiara Ferragni exclusively during the fitting for the wedding dress.

Exceptional but successful collaborations

Hardly any other high fashion brand dares such extraordinary collaborations as Dior and has such a great success. From Japanese illustrations, to German suitcases, to basketball sneakers, the French one already had a lot going for it and created mega cool designs.

Sorayama’s prints and designs become luxury fashion

Hajime Sorayama is a Japanese illustrator and world famous for his robot drawings and paintings. In cooperation with the fashion house Dior, the 73-year-old created an exciting men’s collection that caused a huge hype and sold out in no time. The collection can be seen in the following video of the Dior Homme Pre-Fall 2019 show in Tokyo.

Aluminium cases and luxury fashion – an extraordinary collaboration

German suitcase company and French haute couture house?! Doesn’t really fit together that well, but the luxury suitcase manufacturer Rimowa and the fashion house Dior proved the opposite. Kim Jones, the chief designer of Dior is a huge fan of aluminium suitcases and combined them with high fashion. Out came shoulder bags and suitcases in cool designs, which Dior showed at their Men’s Summer 2020. The exciting collaboration was a great success.

Great hype about Collab with classic Air Jordan 1

There was a lot to see at the Dior fashion show in Miami this year … but one was awaited with particular excitement – the Dior X Air Jordan Sneakers. The model is a quasi classic Air Jordan, by the way one of the most sold sneakers in the world, with accents of the French noble brand Dior. The model is not yet for sale, but despite a price of about 1,800 Euros, it is eagerly awaited and will probably be sold out within a short time.

Raf Simmons, Kim Jones: Work of the designers

Designers like Kim Jones or Raf Simmons are the people behind the creative ideas in the Dior collections. Both did, or rather did a mega job for Dior. In three exciting videos, they give an insight into their work and life.

Star casserole at Kim Jones revolutionary fashion show

Loïc Prigent inspires thousands of fashion fans with his fashion blogs in interview format on his Youtube channel. At the Dior Show in Paris 2018, the Frenchman was there again and let the audience participate when stars like Robbert Pattinson, Victoria Beckham, Rita Ora or supermodels like Kate Moss and Bella Hadid are guests at Kim Jones’ breathtaking show. The blogger gets some of the celebrities present in front of the camera and gets short but interesting interviews with them.

Dior designer Kim Jones and supermodel Naomi Campbell

For some years now, the Briton Kim Jones has been revolutionising the Dior label with his designs and reaching a new, young target group in particular for the French luxury house. Kim Jones turned the clothes into wearable couture for many people, which can also be seen on the streets off the catwalk. Supermodel Naomi Campbell, who is a long-time friend of the designer, interviews him on behalf of British Vogue and manages to give the viewer a super interesting insight into the work and life of Kim Jones.

Dior icon Raf Simons in interview

From 2012 to 2015, the Belgian designer Raf Simons was the chief designer for Dior’s women’s prêt-à-porter and women’s haute couture and managed to achieve a sales growth of up to 60%. The designer talks about his beginnings and his exciting time at Dior in a worthwhile interview for Business of Fashion.

The most frequently asked questions and answers about Dior

With such a unique and popular brand, it is clear that some questions arise. You can find the three most popular questions and answers here:

When was Dior founded?

The Dior brand was created on 16 December 1946 in the Avenue Montaigne in Paris.

Who is the designer of Dior?

The chief designer of the ladies’ fashion is the Italian Maria Grazia Chiuri. The chief designer of men’s fashion is the Briton Kim Jones.

Dior is fully owned by the French luxury group LVMH.

You can find more about Dior here:

Photo update! News from Klara, Anni & Instagram Star Laura

There are some new things with our models, apart from many jobs there are many new successes and of course many new pictures. From Klara’s Milan Fashion Week successes, to the next destinations of our models and new pictures of our young girls, here you can find a small update with the latest locations and jobs of 3 of our models!

Klara – Back from Milan

Our darling Klara Marie is on her way to Paris after her long stay in Milan. She could gain a lot of experience and could be found at castings, runways and shootings. Here are some new pictures of our girl in Milan. The girl knows no break, because now the next trip is coming up and that is to Paris!

Fashion Week Milan – Runway Klara

Klara also visited the catwalk in Milan. Besides castings, shootings and agency meetings Klara was also to be seen on the catwalks in Milan. With her long legs and her expressive look Klara could convince the fashion show guests.

Anni – Updates from Paris and Bali

Also our girl Anni Barros can now be found in another location. She is currently in Bali and ready for great shootings and job requests in this tropical paradise. The first pictures are already available and you can see them here. Also from her time in Paris before you can find an update from our little artist.

Laura – Our Instagram Star + Sunshine girl

Also from our sunshine Laura there are new pictures and a small update. With just 16 years Laura has cracked the 400.000 followers on Instagram and we understand why! With her smile and her sweet nature, she conjures a warm heart to each and every one of them. Here you can find her new pictures from her shoot with the current Elle-photographer Oliver Rudolph.

Chanel: Timeless elegance & classic beauty!

Everyone should know the name Coco Chanel! The fashion icon has created a revolutionary fashion for women and led them from tight cuts to wide skirts. Initial scepticism quickly turned into raging applause and unconditional enthusiasm. Here you will find their history and the history of today’s luxury label!

The Story: Women’s Fashion from Paris

Chanel was founded by fashion designer and entrepreneur Gabrielle Chanel, also known as “Coco”. The Frenchwoman, who came from poor backgrounds, is still regarded today as an “outstanding personality in fashion history”. She was born on 19 August 1883 in Saumur, Pays de la Loire, as the second illegitimate daughter.

In 1913 she opened the first Chanel boutique in Deauville, France. At first, everyone was sceptical about the flowing and wide women’s fashion she produced, but gradually found more and more favour with her creations. She mainly created haute couture and prêt-à-porter, but was inspired by everything and everyone to create her works. Starting in the 1910s, Chanel pioneered a style of women’s fashion in the upper price segment that was untypically functional and casual at the time, dressing modern, stylish women. At that time, wide blouses, airy tops, calf-length skirts and wide-cut trousers belonged to her assortment and helped the women away from air-robbing and tight corsets, bodice dresses and stiff skirts. What was particularly important to her, however, was that her fashion proved to be practical for everyday use and did not restrict her freedom of movement. Equally important was the simple and elegant design, which was pleasant to wear.

“The little black one” – made by Coco Chanel

Style icons of the French label are the “little black”, padded leather handbags with quilted seams and metal link chains, Chanel costumes with bordered, collarless tweed jacket and flared skirt. Skillfully combined, all parts look super classy and add a touch of France to any look. The company logo adorns many parts, the two intertwined “CCs”. Equally striking are the classic combinations of black and white for which the company is known. Straight unusual patterns, or check variations stand strongly for Chanel.

Chanel No.5 – the most sold perfume in the world

In 1922, the classic perfume “Chanel No.5” appeared, which is now considered the world’s best-selling fragrance. In 1955, the company ventured for the first time to approach a men’s fragrance and called it “Chanel pour Monsieur”. In 1955 the next success followed and the handbag classic “Chanel 2.55” was presented, which since then has become an indispensable part of the wardrobes of today’s stylish woman.

Chanel: Now with Karl Lagerfeld

In 1982 Karl Lagerfeld took over the women’s collection of the luxury label. He is still said today to have been the one who transformed the company into an international billion-dollar group. One year later, on 5 February 1983, the first fashion show was held in Paris under his direction.

In the same year the German designer selected Inès de la Fressange as his muse, since then the beautiful Frenchwoman has also worked as a model for Chanel. However, in 1990 she was replaced by Claudia Schiffer, a model from Germany. From the 2000s onwards, more and more prominent faces were used in advertising for the label. Thus international beauties like Blake Lively, Keira Knightley, Nicole Kidman etc. modelled and it became more and more the privilege to work for the luxury company.

Today’s top models Cara Delevingne and Kendall Jenner also played a major role in the designer’s inspiration and Cara in particular inspired him a lot. In 2012 she was named “Face of the Year” by Chanel. Since then she has modelled for numerous large companies, such as Victoria´s Secret, Balmain, Dior, etc. and was even active as an actress and played for example in the film “Margos Spuren” one of the leading roles. All in all, Chanel’s work was a milestone for her and opened many doors for her.

Model and actress Penelope Cruz also took part in a Chanel show and commented on her Instagram Post with the words “What an honor it has been to walk the last show designed by Karl Lagerfeld”.

Since his death on February 19, 2019, his long-time associate Virginie Viard has headed the Lable. The French costume and fashion designer worked in about 30 years at the side of the deceased German designer, in the privately run company. Today Chanel produces not only chic Parisian fashion, but also high-priced watches, jewellery, glasses, accessories, perfume and cosmetics. In 2017 the total turnover of the luxury giant was estimated at approx. 9.62 billion US dollars. The company is located in Neuilly-sur-Seine and remains true to its origins and stands worldwide for absolute class and timeless elegance.

Quotes from Coco Chanel

Coco Chanel didn’t say anything else back then:

“Mode disappears, only style remains.”

Handbags

For a long time now Chanel has not only stood for the handbag classics like the “Chanel 2.55”, but also produced other models made of high-quality leather or noble tweed. Also jeans and other sporty fabrics find a unique use here. The models are available with both silver and gold hardwear and adorn the woman of today in every respect. No matter whether it’s a jeans look suitable for everyday use or an evening event, Chanel bags clearly stand for elegance and devotion.

belts & shoes

Belts and shoes can also be found in the assortment of the luxury label! The eye-catching buckles make themselves super good both at hip and waist level worn and spice up any outfit. Also super cute are models with pearls and small stones, which give the whole an even more feminine touch, yet remain classic and stylish!

The same is true for the shoe models! The absolute favorites however are and remain the Espadrilles of Chanel. The light summer shoe looks super casual and gives every outfit a certain touch. But the sandal models also conjure up a beautiful, narrow foot.

Perfume and cosmetics

Especially in the last few years, the cosmetics line of the label with its high-quality make-up and care products has developed into the absolute highlight in the industry. In addition to classics such as the “Chanel Rouge Coco Lipsticks” in intense colours, the numerous fragrances that the label has brought to market over the years should not be missing. From a wide range of products, there is something for everyone!

Of course Chanel also produces care products and fragrances for men and attaches great importance to quality and classic design. Men’s perfumes have been produced since 1955, the first being “Chanel pour Monsieur”.

campaigns

The “Intense” fragrance campaign published in 2018 focuses on actress Keira Knightley. She is a guest at a party and wakes up the next morning, trying to remember the beautiful evening before and the places of her clothes. With a unique elegance she leaves the apartment and her companion of the last night with a swing. She symbolizes an expressive and self-confident young woman who enjoys life and feels comfortable in her skin as soon as she puts on “Intense”.

The international actor Brad Pitt also appeared in front of the camera for the luxury company and advertised the perfume classic “Chanel No.5”. It is not a journey, it is a coincidence, he describes the scent. The presence alone radiates awe and one gets a feeling of what the effect is like when applying “Chanel No.5”, intense and passionate!

Hauls / Vlogs

Video: 22 Chanel bags!

The blogger “Chouquette” alias Claire Chanelle shows you in this YouTube video her collection of Chanel bags, which now includes 22 models! If you are thinking about saving on a luxury brand bag, but don’t know exactly which one to buy, the British woman has a number of models on offer. Just have a look at the Chanel lover’s website and tell her so much, it’s not the only video that deals with luxury objects, especially bags, it’s worth it!

Video: Chanel Haul & Review

Also blogger colleague Lydia Elise Millen, owns a copy of the classic “Double Flap” and informs in her YouTube video about her purchase and gives general information about the bag. Click here to learn more!

Video: Come Shopping With Me!

American Shea Whitney takes you on a shopping spree in Las Vegas’s luxury stores and lets you take part in her shopping! She doesn’t only have a video about her luxury articles, so if you’re interested, just drop by her!

Fashion shows

Watch the last shows of the seasons here. From “Haute Couture”, over “Cruise”, up to “Ready-to-Wear” everything is there! Click here now and be inspired by the beautiful collections!

Chanel Haute Couture Show FW 2019 / 2020

Chanel Cruise Show 2019 / 2020

Chanel Ready-to-Wear Show SS 2019

BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

Berlin Fashion Week: Casting + Show – In addition to New York, Milan, London and Paris, the German capital will be upside down again on July 1. Of course we are also this year again at the fashion event of the year for you very closely. What trends will be set this year, what will the designers surprise us with? We have also put together all casting dates, shows and highlights for you. And: The #1 CM Show – for the grand finale on Saturday at Haubeentaucher Berlin – exclusive.

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

FWF – Fashion Week Finals #BFW Highlight – Sat, 6th July

FWF / Open Casting + Accreditation

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

  • Casting Saturday, 29.06. from 16 o’clock @ Haubentaucher
    Address: Revaler Str. 99, 10245 Berlin
  • Short performance, catwalk
  • Minimal outfit, no make up, no styling
  • Women / girls: From 15 years with 173 – 181 cm
  • Men / boys: From 15 years with 184 – 191 cm

    Choose a location

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    Height / Größe:

    City:

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    Highlights of the Fashion Week from Mo-Fr

    Germany’s biggest fashion event offers many unforgettable moments. These include the numerous runways that form the core of Fashion Week. Every year the star designers of the fashion scene redefine what fashion legends like Karl Lagerfeld have done. We have listed our personal favorites once for you:

    Monday with GMK – Guido Maria Kretschmer

    • Guido Maria Kretschmer Runway
    • Danny Reinke Runway
    • KXXK Runway

    Tuesday with Berliner Original – Irene Luft

    • Lou De Bètoly Runway
    • Irene Air Runway
    • #Damur Runway

    Wednesday with Lena Hoschek

    Thursday: TBA

    • We’re still scouting the best date!

    Friday with tradition: Stylenight

    • Stylenight

    Saturday with highlight: FWF by CM

    • FWF – Fashion Week Finals by CM Berlin x Great Crested Grebe x BSP Berlin

    FWF – Fashion Week Finals (Saturday) Show + Designer

    The big show casting with a unique location will follow on the weekend. We are looking for exciting and unique faces for our agency. Of course an exclusive aftershow party á la CM!

    Main Designer: Lin Art + Nil & Mon

    Carried by icons like Cara Delevingne and Heidi Klum – with the confirmation of Lin Art Project + Nil & Mon the show of the summer 2019 stands in Berlin. Exclusive pieces from the new collection, internationally inspired by Asian and American influences. With their designs they conquer the hearts of celebrities. We are looking forward to the Come Together at the Berlin Fashion Week.

    Berlin Newcomer: B.A.R.E

    Fashion from Berlin – Other, wearable, Berlin. B.A.R.E does not only show creative output, the Fashion Project mixes casual outfits, streetwear and couture to the unmistakable look of Berliner Straße. Be curious about the new collection – Saturday, 06. July Berlin from 20 o’clock @Haubentaucher.

    FWF Press Accreditation

    Due to the limited number of places, accreditation will only be confirmed after examination and selection. Usually within 24 hours! We look forward to seeing you.

    • retailers and wholesalers
    • Press representatives and show photographers
    • Influencer (from 200k)

    Casting Registration

    Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

      Choose a location

      Name:

      Age:

      Height / Größe:

      City:

      Mobile:

      E-Mail:

      Portrait
      File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

      Whole body

      Last time in Berlin #BFW @ House of Weekend

      Parallel: Casting Cologne / Düsseldorf / Frankfurt on 29.06.

      Location Show & Casting

      Fashion Show – Fashion, Designer and Fashion Weeks in Germany

      You have to organize your first fashion show in Berlin, Hamburg or Munich and don’t know where to start yet? In our small agency 1×1 for models and designers you will find all the important points you need to consider when planning a fashion show. From the first model casting to the rehearsal before the show. As an agency we have already accompanied several fashion shows, among others together with Daab at the Mercedes-Benz Cologne Fashion Days. Based on our experience as young designers we not only want to give you tips for planning, but also a small checklist!

      Fashion show definition – What is a fashion show exactly?

      fashion show according to Duden – catwalk, runway, fashion show, …

      A fashion show is defined in the Duden as “an event at which the latest fashions are presented”. This is very broad. Closer illuminated is a fashion show the presentation of fashion collections in a certain staging. The collections of designers and labels are usually presented seasonally on the catwalk by models. The staging of the fashion show can be determined individually, there is no generally defined procedure. As a rule, a fashion show ends with a repeated, fast appearance of all models of the show and the “bowing” of the designer to the audience. The audience can be either the general public or an exclusive circle of invited guests and/or the press. As a rule, however, every fashion show focuses on a few key points in the organisation of agencies:

      1. Needed List – All details of planning / PR / Show in highlights
      2. Model Casting – The perfect models and measurements for the fashion collection
      3. Choreography – A detailed planning of the individual “pictures” (scenes)
      4. Public Relations – We inspire the right people from the label
      5. Rehearsal – Final dress rehearsal for all models of the fashion show
      6. Fashion show – The big moment for fashion designers
      7. Press work – After the show is before the show!

      Famous fashion shows in Germany

      Fashion shows take place in many cities in Germany. Especially well known for fashion shows in Germany are the fashion cities of Munich, Berlin, Hamburg, Düsseldorf and Cologne.

      Fashion Show Munich – Secret Fashion Show

      One of the well-known fashion shows in Munich is the Secret fashion Show in Munich. This is organised by the Mplus Agency and takes place in May and October.

      Fashion Show Berlin – Mercedes Benz Fashion Week

      The fashion metropolis Berlin is known for the Mercedes Benz Fashion Week. One of the hottest shows every season is the fashion show by Guido Maria Kretschmer. The sympathetic designer is also known from the TV format “Shopping Queen” on VOX.

      Fashion Show Hamburg – A+ Fashion Days

      The Plus Size Fashion Days in Hamburg are organized by the team of the Kurvenrausch Blog. Kurvenrausch organises fashion shows, beauty events, re-styling campaigns and more in Hamurg.

      Düsseldorf Fashion Show – CPD & Platform Fashion

      The CPD fashion fair is held regularly in Düsseldorf. Düsseldorf is THE fashion city in NRW. The CPD regularly attracts numerous fashion enthusiasts and retailers. The Fashion platform in Düsseldorf is also popular in the fashion industry.

      Catwalk music for the fashion show

      Besides mixtapes from DJ’s there are also fashion shows with live music. One band that is known for fashion show music is for example B.O.X.E.R. They already stood for shows of different designers on “The Catwalk”…

      Catwalk: Haute Couture & Pret-a-Porter

      More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

      Fashion show agency – success for the new fashion collection

      If you want to organize your first fashion show and you still need help for a full success or you want to put the whole project into firm hands, it is recommended to hire a fashion show agency.

      Linn for Dolce & Gabbana #1 Fashion show in Milan

      After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the music video: “Designer”, Linn now had her first show in Milan for Dolce & Gabbana. After she was already in America once, then again briefly in Germany, she is this time in Milan for modeling. With our partner Agency Women she has now gotten one of the greatest jobs at Fashion Week Milan. In Dolce & Gabbana on the catwalk, in one of the big fashion capitals. Italy stands for highest designer art and Milan in particular. 100% High Fashion – Congratulations from Berlin!

      Linn for Docle & Gabbana

       

      Backstage bi Dolce & Gabbana Alta Moda and Alta Sartoria

      Dolce & Gabbana is one of the largest high fashion companies. Dolce & Gabbana was founded by Domenico Dolce, born 1958 and Stefano Gabbana, born 1962 in Milan. Dolce & Gabbana’s first international recognition came in particular from Madonna, who accompanied the high fashion brand for many years. The two fashion designers designed more than 1500 costumes.

      In the 90s the duo further expanded their position, among other things with perfume, which has been awarded as the best women’s fragrance of the year. Dolce & Gabbana has evolved ever since and has worked with many artists including Beyonce and Kylie Minogue. Dolce & Gabbana now includes not only the main line, but also the Alta Moda, as well as Dolce & Gabbana Junior.

      Dolce & Gabbana offers its customers not only first-class fabrics and designs of the highest quality, but also lifestyle and luxury. With this mix, the brand has been convincing since its inception and continues to develop. The fashion shows are among the most coveted in the world, so once again big applause for our Linn and her first Dolce & Gabbana fashion show!

      Miami Yacine: Designer – The new music video of Germany’s most successful rapper on Youtube

      Which model agency stands for High Fashion & Design? Your’re right! Our newcomer Boris in the music video of Germany’s most successful rapper on Youtube. Cocaine already has over 120 million views. Now publish Miami Yacine designers. In the video you can see not only newcomer Boris, but also Luisa, Linn (Milan) and Flower. Expensive outfits, designer bags, lifestyle ala Miami.

      Miami Yacine – Designer music video x Boris, Luisa, Linn & Flower

      Miami Yacine: Platinum status

      Miami Yacine is a German speaking rapper (for those who don’t know him yet) of Moroccan origin, raised in Dortmund. He himself belongs to the Dresden group KMN Gang. Miami Yacine is the most successful German rapper and has over 120 million views on his music video Kokaina alone. In 2012 he released his first mixtape completely free of charge – today, after all the success, it’s hard to believe! He only became really famous with the trap single Kokaina in September 2019. Already in the first month the video had 10 million video views and since then it has increased extremely! In January of this year, it cracked the 100 million hits. Miami Yacine was not only successful on YouTube but also in music sales and of course made it into the German music charts. His single now has platinum status.

      Video in Berlin

      A few weeks ago we met together in Berlin with the music production of Miami Yacine, together with our models Boris, Louisa, Linn and Flower. The video shooting was indeed spectacular, as most of the scenes were shot in the evening and at night. In an old huge factory hall, with neon lights and strong light effects on 50 meters of distance. The designer music video has everything that goes with it. Miami Yacine is a great artist who has already achieved a lot and will certainly achieve a lot more. The song Designer and the music video deal with the high fashion industry and Haute Couture. Who doesn’t love them, the big brands around Prada, Hermes, Balmain, Gucci or even Dior? Miami Yacine has gathered all these high fashion brands together in his music video designer.

      Boris in particular did a fantastic job in video production as the main model. Although he was flown to Berlin on the same day, every recording was made. We are very happy about the cooperation and can also recommend you Miami music video for the song Kokaina, with which Air 2016 had its big breakthrough in Germany:

      Miami Yacine Cocaine

      Haute Couture & Pret-a-Porter – Running styles of a fashion show

      In a fashion show on the catwalk, which is also called Catwalk, presented the new collections of a designer of models. A distinction is made between haute couture fashion and pret-a-porter fashion. Haute Couture comes from France and means literally superior cutting art. In fashion jargon extravagant, individual and high-quality fashion creations by a designer haute couture are called. The haute couture fashion pieces of a designer are the gems of a designer, they are not suitable for everyday use, haute couture is true art that models present on the catwalk. Haute Couture serves the very special appearance. The more valuable the materials used, the higher the price. There is no limit. In contrast to haute couture, there are Pret-a-Porter collections. pret-a-Porter Fashion also comes from France and means “ready to wear”, a fashion that can be worn in everyday life. The fashion collections are available in retail outlets, including department store chains. The designers have created the pieces not only as an art object for the catwalk, but the fashion collections should come to the man or the woman. The price is different, it also comes here to price differences, however, the price is in the average range in the middle class and is affordable. Co-founder of this type of fashion line is Pierre Cardin.

      Pret-a-Porter fashion & running style at the fashion show

      @vittoceretti #CHANELCruise

      Ein Beitrag geteilt von CHANEL (@chanelofficial) am

      What is Pret-a-Porter exactly?

      Pret-a-Porter fashion, also known as ready-to-wear fashion, describes the ready-made, ie not tailor-made, fashion collections of designers and labels. Ready-made fashion is one that we find in retail in various, fixed sizes on the shelves. (Example size 38 or M) Earlier, the fashion industry was horrified at the first catwalk presentations by designer Pret-a-Porter collections – not tailor-made = not exclusive! Quite normal in the modern world – at Fashion Weeks all over the world, the designer’s Pret-a-Porter collections are admired and celebrated. For the designers themselves, the Pret-a-Porter collections are extremely important in addition to haute couture, because the ready-to-wear fashion boosts the marketing of designers enormously. In public, the label builds its image and sets trends that can really be worn! Of course, also among the Pret-a-Porter collections are fashion highlights that only very bold fashionistas REALLY wear on the street – here too: The designer wants to attract attention, to keep in conversation and in the memory of fashion specialists.

      Where did Pret-a-Porter come from?

      Yves-Saint-Laurent caused a stir in the 60’s as one of the first known designers on the catwalk with his Pret-a-Porter collection. But who “invented” Pret-a-Porter? The Italian designer Pierre Cardin developed the fashion art Pret-a-Porter.

      Pierre Cardin – His way to the designer of Pret-a-Porter fashion

      Pierre Cardin was born in Italy in 1922. In 1945 he moved from Italy to France, Paris. He began his career in the fashion industry as a fashion designer at Paquin. He developed the costumes for the movie “Beauty and the Beast”. In 1947, the talented Italian moved to the designer label “Dior”. Three years later he started his own label and developed Pret-a-Porter Mode. In 1953, his first fashion collection for women appeared in 1957 followed by the men’s collection.

      The seasons of Pret-a-Porter fashion worldwide

      The designers’ Pret-a-Porter collections are presented on the runway during two fashion seasons, once in spring / summer and once in autumn / winter – the classic fashion seasons. The presentations of the Pret-a-Porter fashion take place at fashion weeks in the fashion capitals of New York, Milan, London and Paris. But also in the adolescent fashion cities of Berlin, Madrid, Amsterdam and other cities, the collection presentations of the designers, both established designers and celebrated New Comer, take place twice a year at the corresponding seasons in the beginning and middle of the year.

      Excursus: The interim seasons

      Only twice a year, so every six months, fashion on the runways of fashion metropolises? Unthinkable – no one can stand it! I agree. That’s why, in addition to the main seasons, tadaaa, there are various interim seasons.

      Resort – Fashion Collections

      In February, the new Pret-a-Porter pieces by the designers regularly hang in stores. Already in November, the interim season for resort fashion begins. Since every fashion fan can look forward to the summer and anticipate the new trends.

      Cruise – fashion collections

      Cruise, as the name suggests, are fashion collections for the travel-mad fashion fans. Cruise is a sub-category of resort-fashion, specializing in jet-set customers who escape the winter and roast in the sun in December. In the past, this was especially typical of the richer society that enjoyed cruising to warmer regions during the winter months. Hence the name “Cruise” in the style of “cruise”. Today, “Cruise” is part of the resort collection, it is hardly differentiated.

      Pre-Fall – Fashion Collections

      The counterpart to the more summery Pret-a-Porter Resort collection, is the autumn-winter Pret-a-Porter Pre-fall collection. This comes in July in the shops. Customers enjoy new designs for fall and winter, mostly made of lighter fabrics.

      Capsule Collection Fashion

      Capsule Collection, a collection that can not really be assigned to any season. The “timeless” Pret-a-Porter fashion of the year. These collections are also called Special Editions and appear unexpected and not regular.

      Haute couture at the fashion show – what exactly is that?

      Haute couture is the “high society” of fashion collections by designers. The term comes from France and refers to the upscale designs of fashion designers from the top tier. Who belongs to the circle of Haute Couture designers, such as Chanel, Dior or Ellie Saab, decides the French fashion association “Chambre Syndicale de la Haute Couture”. The designers, also known as “couturiers”, must adhere to “strict” rules in order to defend their place in haute couture. The French fashion association sets rules and specifications so that the ranks of Coutuers remains exclusive. Elaborate, extravagant and in reality hardly wearable fashion, especially handcrafted, precious and luxurious dresses are part of haute couture. Another special feature of the impressive robes: Finest handwork! Of course, such a “unique” can hardly be a lesbian, only a very selected, narrow circle of the rich is one of the customer base for haute couture fashion. The price for a haute couture robe is dizzyingly high. One of the few places off the catwalk to marvel at haute couture fashion is the red carpet of very exclusive events, such as the Oscars. In contrast to the pure “art objects” of the haute couture of the past few years, some robes, dresses and now also trousers are quite “bearable” for upmarket events.

      #luxo? #elliesaab #elegance

      Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

      #elliesaab #luxo? #elegance

      Ein Beitrag geteilt von Antônio Gonzalez (@antoniogonzalezpoa) am

      Where does haute couture fashion actually come from?

      Haute couture comes from France in the mid-19th century. Charles Frederick Worth was the first, and thus the so-called founding father, to offer tailor-made and handcrafted, exclusive fashion according to his own designs. Until then, tailor-made products were manufactured exclusively according to the wishes of the customer. Worth made a turnaround in the fashion industry. Subsequently, the Chambre Syndicale de la Haute Couture Parisienne joined together, a committee which today describes itself as a fashion association and still sets the rules in terms of haute couture. Only if the collection of a designer label is approved by this committee, the Desiger may present his Haute Couture line under this genre, on the couture shows of Fashion Weeks.

      Alta Moda – haute couture from Italy

      The Italian sister of French haute couture is the so-called “Alta Moda”. Unlike the term “haute couture”, the term “Alta Moda” is not protected and may be used freely among designers. In addition to Milan, there are also Alta Moda shows in Florence or Rome, there is no set schedule or fixed location for these fashion shows. The world-famous luxury designer duo of Dolce & Gabbana will be presenting their Alta Moda collections in Milan. In addition to established designers, New Comer will be presenting their collections to a wide audience in Rome during the Fashion Week.

      Fashion Show – Various walk styles for the presentation of fashion

      Two important running styles characterize the catwalk at fashion shows. The wording is different and depends on the choreographer. Roughly, the running styles are divided into the following two divisions.

      Pret-à-Porter – casual walk for models

      The Casual Walk is, in keeping with the collections, looser than the Design Walk. The models are allowed to slightly swing their hips, the upper body and the gaze need not be rigid. There is a friendly, motivating smile on the model’s face. At the end of the catwalk a posing takes place. The models seek eye contact with the audience. A wink, a kiss in the air or a sexy smile are allowed and welcome.

      Haute Couture – Fashion / design walk of the upper class

      When it comes to the design walk, the models really function as mannequins, that is, it’s all about the outfit. The look of the models is directed straight forward, no expression is distorted, no eye contact takes place. The shoulders are pulled back, the pelvis goes forward. The models try not to move their torso while running. At the end of the catwalk no posing takes place. The model should not distract from the collection of the designer, this is absolutely the focus.

      Fashion Photography – Fashion & Haute Couture

      Since the turn of the millennium, the three top dogs Vogue, Vanity Fair and Harper’s Bazaar no longer dominate the field alone – today’s fashion photographer is increasingly working for independent magazines and has raised the artistic standards for his pictures. The boundaries between art and fashion photography are becoming blurred, while the previously rather uniformly commercial direction is becoming blurred. That’s what our fashion photographer Oliver Rudolph says about fashion photography then and now! You want to learn to take pictures yourself? Here you can find our book recommendation: Learn to take pictures.

      Fashion photography today – trends, zeitgeist and high fashion

      Even today, the profession is subject to the constant change of ideals and the development of fashion itself, which is why my job as a fashion photographer lives particularly from flexibility and adaptability, and also requires a lot of openness for new things and a feel for trends. Anyone who equates the profession of fashion photographer with the mere photographing of clothes is clearly subject to a socially widespread cliché. Even today it is important to sum up the dreams of a society, the spirit of the times and the personal desires of a decade, and to stage them consciously as a fashion photographer.

      Fashion photography, especially haute couture, should not only be visually appealing and aesthetically inspiring, but should also encourage the viewer to participate and imitate and at best be one step ahead of its era. The representation of fashion merges here with the representation of an idea. In close cooperation, whether fashion advertising agency, art director or marketing agent – from Los Angeles to London. The result is ultimately the ultimate staging – not of the dress, but of the fashionably dressed personality.

      Fashion photography back then – big idols & fashion magazines

      The first fashion photographer Adolphe Braun to be regarded as such published the first “Fashion Magazine” in 1856: a book with 288 photographs of the Comtesse Virginial Oldoini, who was the first fashion model to present her robes there. Since photography was by no means suitable for the masses and reproduction was still in its infancy, not much happened in the following years until 1892, when the first fashion series was printed in La Mode Pratique.

      Fashion photography took a step forward at the beginning of the 20th century with the “Harper’s Bazaar”, the “Vogue” and the “Vanity Fair”, which until then had had to resort to sketched drawings. You can find out who’s the trend today here: fashion magazines. More and more fashion sections are published, and at the same time the first photo studios for fashion photography are being set up in Europe’s metropolises. Thanks to these circumstances, fashion photography had become an art form until the 1930s.

      Until then, everything had focused on European centres such as Berlin, Paris and Hamburg. During the Second World War, most fashion photographers relocated their creative centres to the USA, where the hottest fashion centre ever established itself: New York.

      Changes, trends and zeitgeist influence photography

      The next change is due to a generational change between photographers and models, which is why fashion photography developed into a younger, more dynamic field of art in the 1960s. A decade later, fetishism and pornography came to the fore, but during the 1980s this declined sharply again and photography now took place in aesthetic worlds and often in classical black-and-white.

      Since the fall of communism, fashion photographers have also become more realistic in their expression. The “Heroine Look” is also developing into a subculture of its own, and fashion photographers such as David LaChapelle are promoting the glamorous style that is so popular today. At the end of the 90s, the field repeatedly took a step in the direction of more freedom of movement – and fashion photography finally became what it is today.

      Top Fashion Shows New York: Autumn / Winter 2017

      Soon it’s time again! The big meeting of designers, new collections and a lot of press. From the 9th of September the fashion world in New York is upside down again. The first Fashion Week took place in New York in 1943 and was initiated by fashion journalist Eleanor Lambert. Thus, Fashion Week has been a long tradition for decades. Many fashion designers come and go with this tradition. Which designers have really shone last season and what makes them special here.

      Best Shows Fashion Week New York: Autumn / Winter 2017

      From classics like Chanel to newcomers like Victoria Beckham. Each designer has his own style. Whether sporty-chic, classic or extravagant. At Fashion Week New York Fall / Winter 2017 everything was back. Here are our favorites:

      Alexander Wang – Chief Designer at Balenciaga

      For American fashion designer Alexander Wang, one fashion show is more dramatic than the other. In his fall / winter collection 2017 he achieves a captivating mood through techno and a dark collection. Alexander Wang’s garments are known for their mix of grunge chic, minimalism and street style. Although the fashion designer started his career only since 2005, he can not be thought away from Fashion Weeks alongside Chanel and Gucci. In addition, Alexander Wang has also been chief designer at Balenciaga since 2008, which is why we assume that we can look forward to his pieces for a while!

      Michael Kors – career since childhood

      Since 1998, many women dream of owning a Michael Kors handbag. If it is not a bag, then it will be shoes, jewelry or watches. But beware, there are also men’s fashion! His collections, whether men or women, are characterized by a mixture of sportiness and elegance, the so-called “jet-set attitude” is the keyword here. Michael Kors himself has not only been seen on the scene since his fashion career, because even as a small child, the top designer was seen in several TV spots, such as for a cornflake brand. From show business to internationally recognized fashion designer!

      Chanel with world-renowned chief designer Karl Lagerfeld

      The eternal classic in fashion heaven. It all started in 1921 with the best-selling perfume “Chanel No. 5” to date. The little black girl was born 5 years later. With Karl Lagerfeld at the top of the team, new, timeless fashion is still being created from season to season. Many people even invest more in Chanel bags than in real estate, as their value increases every year. Particularly popular for this is the model “Flap Bag 2.55”.

      Victoria Beckham with fashion for the modern woman

      From music, to acting, to modeling and now also a designer. A true all-rounder! In her collections she tries to design fashion for every everyday situation – “Fashion has to be comfortable” is her motto. At the New York Fashion Week Fall / Winter 2017, she presented fashion for the modern woman. With a mix of classical music and techno she thrilled her audience with garments that also combine classic and modern elements. Victoria Beckham herself exchanged her Higheels for white sneakers, as they are much better suited for their stressful everyday lives with 4 children. A statement to all women!

      Highlights of Fashion Week

      If you want to see all the highlights of New York Fashion Week Fall / Winter: Check out our playlist here!

      The next Fashion Weeks in New York, Milan and Paris

      September 2017

      New York Fashion Week (Women’s)
      September 7 – 14, 2017

      London Fashion Week (Women’s)
      September 15 – 19, 2017

      Milan Fashion Week (Women’s)
      September 20 – 26, 2017

      Paris Fashion Week (Women’s)
      September 26 – October 3, 2017

      October 2017
      Nyfw: Bridal (Cfda)
      October 4 – 9, 2017
      November 2017
      New York Pre-fall
      Throughout November and December
      January 2018
      Milan Men’s
      January 13 – 16, 2018

      Pitti (Menswear Tradeshow in Florence)
      June 16 – 19, 2018

      Paris Men’s
      January 17 – 21, 2018

      Paris Haute Couture
      January 22 – 25, 2018
      February 2018
      New York Fashion Week (Men’s)
      February 5 – 8, 2018

      New York Fashion Week (Women’s)
      February 8 – 16, 2018

      London Fashion Week (Women’s)
      February 16 – 20, 2018

      Milan Fashion Week (Women’s)
      February 21 – 27, 2018

      Paris Fashion Week (Women’s)
      February 27 – March 6, 2018
      April 2018
      Bridal Shows
      June 2018
      Paris Fashion Week (Men’s)
      June 20 – 24, 2018
      July 2018
      Paris Haute Couture
      July 1 – 5, 2018
      September 2018
      New York Fashion Week (Women’s)
      September 6 – 14, 2018

      London Fashion Week (Women’s)
      September 14 – 18, 2018

      Milan Fashion Week (Women’s)
      September 19 – 25, 2018

      Paris Fashion Week (Women’s)
      September 25 – October 5, 2018

      Source: fashionweekonline.com/fashion-week-dates