Many people want to move something and be creative in their work. Project management and content marketing are only 2 of the topics that cause a lot of curiosity in marketing when you think of a media agency. Writing articles about fashion, influencers or camping, producing real content for real companies and becoming a part of something bigger. The perfect interplay of creativity and business makes an agency like this something very special. If you are interested in social media and the topics of this time, you should think about a career in an advertising agency and an internship is the perfect start into the real working life.
Internship: advertising agency, marketing and fashion in Cologne
You can imagine a lot under an internship in an advertising agency. You could probably talk for a week about which areas of responsibility you will be taking on and which skills you will be given. In this article I will show you how varied and interesting the everyday life in a marketing agency is. From the people you meet, to the skills you acquire and the unique moments that this job offers.
My biggest Learnings in Marketing
One thing is clear to me: my personal development during the internship was enormous. Not only did I get an incredible insight into a completely new world, but I also got a taste of the real and exciting professional life. Every day motivated me more and helped me to find new goals for myself as a person and professionally. At the beginning all this might sound a bit much, especially if you are looking for the first experience for your future and just coming out of school. But every day tasks and the necessary thinking for them became easier for me and as soon as you understand the priorities of the internship, nothing stands in your way. Of course it is scary at first to take on a responsible task in a big agency, but don’t worry! You will be taken by the right people and you will get a feeling for your tasks and the creative input. On the way you often notice that some things are harder for you than other team members and that you may have to work harder on certain challenges than others. But that is exactly what makes the job so exciting. Everyone has strengths and weaknesses and that’s how the dynamics in the group balance each other out.
- Taking responsibility – growing by yourself
- Teamwork – learning to rely on others and recognising your role in the team
- Recognizing own strengths and weaknesses – making good use of strengths and working on the weaknesses
What’s it about? Internship in a marketing agency
Marketing has long been an important topic for many companies and is always and by everyone needed. Good marketing means good business and who wouldn’t want their business to be good? So there is always something to do and you get to know the most interesting people and companies. The most important thing is to get involved with new customers and to get the spirit of different companies, be it a grocery chain, a fashion company or a camping distribution company. You learn to dive into different worlds and to inspire people with different topics. Of course, sales should be the main focus, but it is exactly this motivation that is the reason why you have to tackle so many different projects in marketing. Because every customer is unique and needs different strategies to generate success and new customers. It is a process that takes several months, but in the end it is a proud moment for every single person in the team when you see that goals and profits have been achieved together and that you were able to make a customer happy.
- Establish and maintain contacts – be open to new things and bring enthusiasm
- Continuity – setting and pursuing goals
- Reliability – taking responsibility and being there for customers
My internship: model agency, content marketing and fashion magazine
Last year I decided to start a comprehensive internship in a media agency and I can proudly say that it has brought me much further personally. The field of marketing is so diversified that no day is boring and you work on new projects all the time. The variety in the job is very important if you decide to do this job for a longer period of time and that’s why an internship is the perfect way to get an insight into all the tasks.
Consulting & project management
In this subject area of the internship you get a lot of responsibility. I’ve always grown with the tasks, because suddenly I’m the contact person for everyone involved. Everyone in the team gets their own area of expertise, of course precisely tailored to the strengths of the individual, you learn to form a real team and together as a group you learn to build something great. When a project is coming up, it means full concentration on this one topic! You have to go to different meetings and often go to other cities with your colleagues to visit customers. The variety that this topic brings with it is amazing, because you get to meet an incredible number of people and get an insight into the work of other positions and jobs and that can be very inspiring. No project is like the one before and the results make you proud every time.
- A sense of responsibility is encouraged
- Teamwork is perfected
- Many new places and people through meetings & Co
As soon as you dive into the world of content marketing, you dive into a whole new world. The feeling of being heard is just great and that’s exactly how it feels to write lyrics for a large audience. You put yourself in another world and just start writing. After each article it’s a little bit easier and you learn a lot about topics that you might have been familiar with before. You start researching on topics and become a real professional, who is then the contact person for the respective area. If you want to pursue a career in journalism, you have the chance to learn real skills in editing and writing. In addition, learning to write and rewrite in greater detail extremely promotes the eloquence of the individual. Language usage becomes much clearer and more direct and one can increasingly decide which topics and sub-topics have a certain relevance and which ones belong in the background. When talking to customers, this comes in handy, of course. Not only the know-how and the mass of context with which one can shine, but also the way of speaking and communicating itself is promoted to a large extent. Content marketing is so important because it ensures a top ranking in search engines and is therefore very relevant for customers to be found and generate attention. Content marketing is an indispensable part of a marketing agency and is enriching in many different ways for the client as well as for the trainee in his whole life.
- Expression is improved
- Language usage for customers or other partners is perfected
- Context / background knowledge is considerably expanded
- Top placement in search engines through content
- You become a professional in a variety of subject areas and can link topics
Online marketing: search engine to social media
Online marketing is becoming more and more important for companies or businesses every year, because the internet does not stop growing and has been firmly integrated into society for a long time. It is no longer possible to imagine life without advertising your own products via social media or YouTube ads. Influencer marketing is also a subcategory of online marketing. In this area, too, one thing is very clear: it never gets boring and new ideas and innovation are needed. So if you are looking for creativity with a marketing twist, you are in the right place. It all starts with social media accounts. It is important to be present and above all it is important to generate attention and fans. As an agency we are responsible for helping clients to discuss, plan ahead and create content. If you want more attention, you can find partners to cooperate with, for example known influencers who are paid for product placement. Often real long term collaborations develop and together you can look back on a successful career. The agency is also there to help, because in our influencer pool there are many open and friendly personalities who are just as happy about a cooperation. The agency is also responsible for placing ads on Facebook or Youtube, for example. After content has been produced, advertisements are now being placed to make even more people aware of the brand.
- Social Media Accounts – produce creative content and plan ahead
- Placement of Ads – Social Media in connection with advertising
- Organizing cooperation – influencers and product placements
Internship Application: Tips for your cover letter and CV
If you are looking for the perfect internship position, you also want everything to be perfect in your application. Here you will find the best tips for the entire application process in a media agency. Attention is paid to everything! Grammar, language skills or previous references, every applicant has something else to shine with. So discover your strengths and use them for yourself, because diversity is what makes us what we are!
- Tips for your cover letter and resume
- Cover letter
- curriculum vitae
- What is really important
Tips for your cover letter and resume
Your application should include your curriculum vitae, as well as a cover letter that reflects your intentions and goals. If you make a special effort and shine in the job interview before you even get to know each other, you have managed to make a perfect first impression. The structure of the application should be consistent and preferably have a clear structure. As regards content you have to manage to bring your motivation across and convince the agency that you are exactly the right person for the job. If you are really interested in the job in a media agency and have accepted the basic rules of marketing and want to work with them, you are exactly right. Of course, grammar and spelling are important points in your application, because clients want professionalism and so do we. A combination of curiosity for new things and the constant need to grow is therefore perfect.
- Bring your own enthusiasm for the job
- Master grammar and spelling
- Making motivation visible
The A & O is grammar! If you want to work in a professional agency, you should bring a certain professionalism to the job and this simply starts with grammatical basics. It sounds very logical at first, but it plays a big role. In the cover letter and even more in the following work. Your cover letter should contain a brief description of who you are, what you would like to do and what you imagine working with us. Simply explained: The company would like to know who you are as much as you would like to know who is behind the agency.
- Grammar – spelling is the be-all and end-all
- Basics about you personally – In short sentences explains who you are and what you do
- Cooperation – What exactly do you imagine, what position do you want to take on, what goals do you see in cooperation
In addition to your cover letter, you will also need your curriculum vitae. The curriculum vitae is a perfect overview of your school career, your experiences you have already gained in the professional world or in your studies or even personal references you can show. It is important that you have an orderly time structure so that the company can see at a glance what stage of your career you are in. An internship attracts a wide variety of people, which is why it is so important to send your CV. Whether you want to try something out after school or need an internship for your studies, the reasons are always different. Even after a completed vocational training, some people would like to continue their education or just want to get a taste of a new agency. It is important that all your personal contact details are available, your language skills and your hobbies. Especially for us, as a media agency, language skills are very interesting, because we often talk to international clients and offer a wide range of languages in our online magazine. So if you can shine here, don’t hesitate to let us know.
- Personal contact details
- School career
- Already completed training / studies
- Prior knowledge or references
- Language skills
What’s really important
Value is placed on many things and this every day anew. This starts with the structure of your application letter, the content, up to the grammar. Attention is paid to every detail. Your CV does not have to be super full yet, but should prove that you have ambitions to work in this agency and become a part of it. If it comes to a job interview, you have to convince yourself that you can handle the daily tasks of the company. You must be passionate about the job, not be the best from the beginning. So show your interest in working in the agency and that you have a certain enthusiasm for the projects and topics that are coming up.
- Hard work and commitment
- A good letter of application in terms of content and structure
- Enthusiasm for the upcoming tasks in the agency
Apply to us! Your marketing internship in Cologne
You want to do a marketing internship? Are you coming to Cologne or the surrounding area? If you are interested in working in a young and dynamic team and being surrounded by media enthusiasts, this is probably the perfect opportunity for you. A lot of variety and current topics are important criteria for you not to lose interest in your profession? Even then you should think about applying for a job. Here you will find your perfect internship if you feel comfortable in the world of marketing, fashion, influencers, real estate, travel and many more.