Posts

1000 Follower on YouTube: Thank you guys! + Making Of Special

Yes! On Instagram we post new jobs every week, editorials in magazines but also our new faces are presented here on Instagram. On YouTube you can now find even more detailed backstage insights. Little interviews with our models, like Linn who was just on the catwalk in Milan for Dolce & Gabbana, Johanna is going to the USA soon and Jeremy Fragrance even breaks all Youtube records for his area. We also have an interesting video for those who want to become models: Insights into our model coachings but also backstage of shootings. All this, jobs, new faces and interesting stories of our models can be found on YouTube.

Special! How to do a commercial – Making Of

Many thanks to you! As a little special we have a mega Making Of for you from the new FOREO LUNA commercial with Korlan and Karen. How is a commercial created? Here you can see it live! You can find more exciting backstage videos on YouTube.

YouTube: Playlists, jobs and interviews

Commercials of our models

Foreo Luna – Power Your Beauty

Dailies – My new me

Pantene Pro-V – Hair Biology

Henkell – Create your own tradition

Opel – Quantansprung

BFW 2019: Dates and Highlights + CM #1 Show / Casting @ BFW Final!

Berlin Fashion Week: Casting + Show – In addition to New York, Milan, London and Paris, the German capital will be upside down again on July 1. Of course we are also this year again at the fashion event of the year for you very closely. What trends will be set this year, what will the designers surprise us with? We have also put together all casting dates, shows and highlights for you. And: The #1 CM Show – for the grand finale on Saturday at Haubeentaucher Berlin – exclusive.

FWF – Fashion Week Finals #BFW Highlight – Sat, 6th July

FWF / Open Casting + Accreditation

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

  • Casting Saturday, 29.06. from 16 o’clock @ Haubentaucher
    Address: Revaler Str. 99, 10245 Berlin
  • Short performance, catwalk
  • Minimal outfit, no make up, no styling
  • Women / girls: From 15 years with 173 – 181 cm
  • Men / boys: From 15 years with 184 – 191 cm

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Highlights of the Fashion Week from Mo-Fr

Germany’s biggest fashion event offers many unforgettable moments. These include the numerous runways that form the core of Fashion Week. Every year the star designers of the fashion scene redefine what fashion legends like Karl Lagerfeld have done. We have listed our personal favorites once for you:

Monday with GMK – Guido Maria Kretschmer

  • Guido Maria Kretschmer Runway
  • Danny Reinke Runway
  • KXXK Runway

Tuesday with Berliner Original – Irene Luft

  • Lou De Bètoly Runway
  • Irene Air Runway
  • #Damur Runway

Wednesday with Lena Hoschek

Thursday: TBA

  • We’re still scouting the best date!

Friday with tradition: Stylenight

  • Stylenight

Saturday with highlight: FWF by CM

  • FWF – Fashion Week Finals by CM Berlin x Great Crested Grebe x BSP Berlin

FWF – Fashion Week Finals (Saturday) Show + Designer

The big show casting with a unique location will follow on the weekend. We are looking for exciting and unique faces for our agency. Of course an exclusive aftershow party á la CM!

Main Designer: Lin Art + Nil & Mon

Carried by icons like Cara Delevingne and Heidi Klum – with the confirmation of Lin Art Project + Nil & Mon the show of the summer 2019 stands in Berlin. Exclusive pieces from the new collection, internationally inspired by Asian and American influences. With their designs they conquer the hearts of celebrities. We are looking forward to the Come Together at the Berlin Fashion Week.

Berlin Newcomer: B.A.R.E

Fashion from Berlin – Other, wearable, Berlin. B.A.R.E does not only show creative output, the Fashion Project mixes casual outfits, streetwear and couture to the unmistakable look of Berliner Straße. Be curious about the new collection – Saturday, 06. July Berlin from 20 o’clock @Haubentaucher.

FWF Press Accreditation

Due to the limited number of places, accreditation will only be confirmed after examination and selection. Usually within 24 hours! We look forward to seeing you.

  • retailers and wholesalers
  • Press representatives and show photographers
  • Influencer (from 200k)

Casting Registration

Send your photos (easy, with the smartphone in daylight) and contact details for registration for the open casting (less waiting time than without registration).

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Last time in Berlin #BFW @ House of Weekend

Parallel: Casting Cologne / Düsseldorf / Frankfurt on 29.06.

Location Show & Casting

How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Instagram Tips – for young start-ups, fashion designers to stylish restaurants, even for established businesses, 50 or 100 years old, Instagram is new territory for many when it comes to marketing! What does being successful on Instagram mean? How do you build a community? How do you win more followers? When do you post and how often? Questions over questions! That’s why we met with an Instagram expert whom some of you may have seen on Sat1, Pro7 or RTL, Stefan M. Czaja Punkt one of the leading experts and not only a TV guest as a speaker he speaks to 300 people about marketing and social media. If you want to know more about Instagram Marketing, you can find many blog posts on the site of his social media agency.

Today he gives us a short overview about social media marketing on Instagram. We also talk about boughtikes, is it worth it? Then we also wanted to know comma there is software he would recommend as an expert for start-ups or young fashion designers? As a low-cost digital social media manager, so to speak. Because especially at the beginning you have to pay attention to every euro as a datap! So let’s come to our expert’s tip for your Instagram Marketing & Community Management.

What does success mean on Instagram? Community and followers

Success on Instagram means active community. Fashion trends, outfits, travel destinations, all the beautiful photos are worth nothing if nobody is interested in them. Community management, community building and most importantly community maintenance are the cornerstones of Instagram Marketing for companies. This is no longer just about selling but about brand awareness. Brand awareness is a technical term used by advertising agencies and stands for brand awareness. As you the connection or the relationship between brand and prospective customers, customers stands in the foreground. These two groups must also be taken into account in the approach and, of course, also when it comes to creating added value for one’s followers. Through added value, this can be simple questions to learn the honest opinion of the followers or relatively simple actions such as exclusive discounts that are only available on your Instagram channel. But added value is also that you react to comments. 85% of all startups and companies ignore comments from their own community. A person has taken time for the brand. If he or she often doesn’t get a reaction, the fan will stop sooner or later. The fewer comments there are, the less motivated other users are to comment on the content. The constant interaction between the channel, that is you as a boss, social media manager and the audience is the central tool for success on Instagram.

Community care

Even the first 100 fans are important when it comes to the construction. Because the first 100 followers are the first 100 brand advocates. They don’t have to be convinced anymore, they’re already there. Just as important are the first 1000 followers, a goal where many will now of course say, what only 1000 fans? Maybe I can kidnap you and we can do a little example. Just ten years ago, when Instagram and the big world of social media didn’t exist, a young fashion designer had to distribute flyers, make phone calls to buyers, get press placements in magazines, all almost impossible for a young designer! Especially the placement in media, in fashion magazines, is not possible without sufficient financial means. Social media has changed this, you can reach up to 1,000 fans from your own circle with one photo or video. Without a phone call, without distributing a flyer, without an appointment with a buyer to possibly be included in the new collection. You can reach 1000 people, who like me anyway, from your own means, almost free of charge. Marketing has never been so effective! That’s why the community is so important and that’s why the first 100 as well as the first 1000 fans are so important for you!

When I visit companies as a consultant I often hear that their own social media manager is dissatisfied because they only have 8,000 fans, much better would be 80,000 fans. Why and be satisfied? Who was already happy with 100 and also happy with 1000 fans, reacts differently, likes his community more, Inter acts more, brings more positive image. You should always keep the high goals but you should also be happy with what you have achieved and make it clear to your community by being present, interacting with people and demanding their honest opinion.

Interaction and software

For many startups, a dedicated social media manager who takes three or four hours a day to look at other channels, observe trends, likes to give comments, is far too expensive. Giving and commenting onikes on other channels on a daily basis would of course be too time-consuming in addition to the important tasks of new customer acquisition, accounting and general management. Much because Tabs but also many large companies therefore rely on social media software.

The interaction on one’s own channel, with one’s own photos and videos as well as direct news are thus done by oneself. All interaction on other channels, i.e. likening and commenting on other photos and videos, is handled by the software. Maybe we can come back to a practical example later how much social media software helps in our daily work and how much time it saves!

visual language and harmony

The second aspect is that the image content becomes more creative and varied due to the increased motivation. Often it is only details that make the difference but these details have a big impact on the long run. So before you think about a concept or a strategy, you need to find your own visual language. But as a social media manager I can only recommend to look for inspiration on other channels, if you don’t have to deal daily with bringing creativity into photos. Inspiration can of course be found directly on Instagram!

Find inspiration on other Instagram channels

Many will say now, is nevertheless clear! But from my experience I know that many companies, especially if they haven’t done anything in the field of social media marketing yet, spend many days and weeks with the conception. In the end, it might have taken an hour on Instagram to look at competing offers or completely different offers, e.g. just successful influencers.

  • What photos work?
  • What picture language works?
  • Is it rather the portrait or rather the whole body?
  • Are there many details in the image or does the photo focus on a specific subject?

My ultimate Instagram tip, for channel building but also for further support, save images in Instagram! Many do not use this function, but it is quite simple. You can save your own photos directly as inspiration in Instagram, you can even create different folders. For example, you can separate by photos of the team, photos of the product, photos of the lifestyle, photos of novelties, photos of the fair, …

To be able to save images, simply click on the icon below the image. Then go to the photo or video and your saved content. If you are fast, you can then directly select a folder where the photo should be saved. The photos are a constant source of inspiration, for oneself but also for employees or freelancers. Another small instagram tip from everyday life, with a large archive of inspiration one also has good ideas available at moments when one is less creative. For example, if you’re at a Fashion Week just before the first fashion show, you usually don’t have much time to think about creative concepts for Instagram. With a look into the stored photos, you have a lot of ideas and perhaps find a way to directly transform an idea for the current situation.

As I said, in practice many companies are busy for days and weeks thinking about what pictures should look like. It’s much faster with a glance at Instagram and Blogger and companies that are already making it successful. Here you save a lot of time and money as a startup. You can then focus your creativity again on your new fashion collection or, of course, on other areas of setting up a company.

But the A&O for Instagram are beautiful photos and a harmonious style of the Instagram feed.

Beautiful photos are important on Instagram – your own style

The ultimate tip, beautiful photos! Not everyone thinks about it, in many practical examples, we then see as consultants photos with a lot of text, preferably scattered in ten lines, with five different motifs, for example in the lottery. The next photo is dark, showing a lot of products. The next photo is a Selfie. No picture style, no line, no picture language. Recognition is so important for companies. Let’s just look at the basic practice, each company has its own colour. Each company has its own typeface, each company has its own concept. People need this recognition, not only to give us an advantage as a company, they get used to a certain look and never want to see it again because they like it. If we change this look too often, the fee sings sour cream and possibly the follower jumps off.

For Instagram you must always be clear that you need a visual language and you must not be too profound or give too much information. Why is that? On Instagram you have only a few moments in the feed but also with the stories. The next photo, the next video is only a swipe away. Information must therefore be clear, precise and very accurate. When you take your pictures make sure that

  • You have a consistent style, consistent coloring
  • Pictures focus on one subject, avoid too many details
  • Don’t use fonts or descriptions in image
  • Light, friendly photos are successful, dark, emotionless photos not
  • Sexy always goes!

Filter? Not everything is colorful

Where we just talked about bright and friendly photos and their success on Instagram, here’s the next Instagram tip! Do not use filters. Filters make the photos different, creative, colorful, old but also too much. Instagram is usually about authentic everyday life, not about advertising. Photos don’t need a lot of post-processing, they need creative ideas. I don’t need filters right from the start.

A little tip, corrections are possible. My recommendation:

  • brightness + 8 %
  • Heat + 8 %
  • Color – 8% for cooler, slightly desaturated images and + 8% for colorful images

This slight image correction makes a photo a little brighter, a little friendlier and more likeable, but is not at all comparable with post-processing or filters. This is merely a matter of a slight correction of the values.

Camera or Smartphone? The right equipment for Instagram

One of the absolute favorite questions of companies and firms, but also of start-ups and young entrepreneurs, you need a professional camera for instagram?

Anyone who has a modern smartphone of the last few months knows how far camera technology has come. From time-lapse video to photos with different sharpness straight lines, you can conjure up any photo or video on your smartphone today. The camera technology is so sophisticated and small that I now hide extremely good devices in the smartphones. For social media management nowadays you don’t really need a reflex camera anymore, a good smartphone Günter absolutely. You have killed two birds with one stone because you have not only all social media networks always with you but also a good camera. Not only can you pre-produce social media content for Instagram, you can even give it live, e.g. on Instagram TV. Situations are captured much faster because less technology has to be prepared. In addition, you don’t have to carry a large, heavy camera and its batteries. For me, the smartphone clearly wins in comparison!

portrait or square? The right format for photos

Surface is everything! No matter if it is the advertising poster in the city centre or the photo in Instagram feed. When you take pictures, make sure you don’t use your phone in a landscape heart position, but in a portrait position. Instagram gives you a lot more space. For example, if you publish a photo or video in landscape format, you have only a third of the space you could have in portrait format. Therefore, as a small but practical instagram tip, make sure that all your photos and videos are taken in portrait mode, i.e. in portrait format!

More followers? How to build your Instagram Community

Now we come to $10,000,000 question! How do I get more followers? How do I get them very quickly? How do I get them guaranteed? There is never a guarantee!

The community are individual people. Every person has his or her own thoughts, ideas, needs and desires. Social media campaigns can never be guaranteed to be planned. Just think of virality, the subject everyone’s talking about. Can we make a viral video, too? If social media management were that simple, each channel would probably have a billion fans, each video would have a billion views. But it’s not like that. In the competition there are also always competitors with comma, there are the traditional companies, new creative, in addition there are the numerous bloggers who publish content completely free of charge, every day. They also have the added advantage that they are private individuals and not companies “that just want to make money”.

My tips for Instagram:

  • Community Building as discussed above
  • Honest community care and communication with followers
  • Creative content with uniform visual language
  • regular publications, preferably daily
  • Increase reach through paid postings

There are two ways to generate range of coverage. Organic range and paid range. Organic range is the range you get through the algorithm within your own community.

  • The algorithm is influenced by various parameters, e.g. the posting period, when something is published and how many competing offers there are?
  • What is the number of first interactions in the first seconds? How does the interaction develop within the next minutes?

Organic reach thus refers to the people you reach, solely through the effect of the posting. In addition there is still the paid range, advertisements. Because by organic range one creates usually only ten to 15% of the own followers. So if you have 10000 people in front, you usually have 1000 to 1500 people. Through paid reach you can increase this amount of people. Paid range then goes by views, i.e. by the amount of contributions seen. Paid reach is good because organic growth alone would not reach so many people. What a pity, because if on average every 200th person orders a product that interacts with a posting, it would be very practical to reach even more people. That’s why companies advertise.

In principle it is always about organic growth and the organic Betreuung.de not only growth is important but on the regular customers! Through good texts and the involvement of the fans, e.g. through challenges, the own community remains active.

Smart Texts and Instagram Challenges

Smart and ingenious lyrics are definitely short! On Instagram nobody wants to read long, it’s about photos, videos, fast and short entertainment. Texts should therefore always be short and contain impulses for users. Impulses like Call-to-Action, references to our actual offer but also impulses like questions that demand real experiences from users. Questions are a very effective tool, e.g. very simple, “Would you wear it?” The to “what color was your dress at prom?”.

But smart texts aren’t just descriptive or ask questions, you should always remember to mention other brands or people or mark them directly on Instagram. This will give you positive image transfer. For example, if the photo shows a Fanta that is often drunk by young target groups, it is worth mentioning Fanta in the description. Image Transfer. The same goes for the social media stars, of course, if a certain piece of clothing is worn by someone, this person should also be mentioned and marked. This not only ensures that the respective person is informed of the new posting and can therefore react immediately with a like or a comment, which in turn increases the first interaction, which in turn raises the own posting in the algorithm. This also ensures that the posting is also made accessible to parts of the target group of the other person. On the one hand infeed, because there you see the mentions and markings in which the respective account itself was marked, on the other hand a part is also sent out to the target group, as far as parts of it interact with the photo or the video.

Number three is call to action. Who hasn’t heard of anything correct yet, for this one briefly explained.

Call-to-action in the post and stories

Karl zu Action is one of the central tools in online marketing. Corto Action means a direct reference to our respective target, this can be e.g. a product in the online shop, the registration in the newsletter or new fans for our channel. Depending on the white we actively in our descriptions indicate what we want to achieve. e.g.

  • Get 10% discount in our online shop, click here
  • Subscribe to newsletter now, tomorrow the new feature will come!
  • Follow us now on Instagram!

Age is active call to action, call-to-action. For the completeness of the process a link is needed. Unfortunately, you cannot place a link in Instagram Postings, but you can indicate here that the link is in the biography. Users will not only be prompted to click the link, but also to visit your Instagram channel. In the stories it’s already different, here you can place direct links and the full rock can visit the link by simply swyping upwards. Whether online shop or newsletter registration, direct vall to action.

  • Swipe up for 10% discount

Use Instagram Stories

Recommendation marketing is a big topic. Influenza in particular shows how effectively one can achieve sales by evaluating or describing products. The more personal the insights, the more authentic, the more likely the willingness to buy increases Point Instagram Stories are an excellent tool to give personal insights. Of course, the bigger the company you have planned, the bigger the stories. But the big advantage is, they disappear after 24 hours and you can publish several a day. Instagram Stories are produced very quickly and most of them have probably made a few themselves or even do some every day. The big advantage is that they are subject to a less strict construct such as postings in the instagram feed. Here the feed has to look harmonious at the end, the visual language has to be right, … with Instagram Stories it’s all much easier! Here, one does not have to be so creative, as a super simple example, the breakfast table would suffice with a delicious buffet. Afterwards we go to the office, have a coffee and have a look at some collection items. Later we go to the customer appointment and a photo of the cappuccino Togo is taken quickly, afterwards we tell in a short video, that this is now going to a great customer, on whom we are very much looking forward. Small intimate stories that permanently accompany the user.

Brand awareness is a big topic, which means brand awareness. Instagram Stories are an excellent Tulum to constantly send small messages.

Use hash tags selectively

When do hashtags actually make sense? That’s a really good question. Hashtags could now be explained in great detail and philosophized about for a long time, but in the end it’s all about using them as purposefully as possible. Instagram Tip 1 on Hashtags, does not use hashtags that are intended for building. Such always suggest follow me, then I follow you. If you press like on my picture, I press for a like on your picture. Why isn’t this working? We talk all the time about community and interaction, fans reacting to new photos, new videos and not spirit accounts interacting and never doing anything again. This text motivates others, new or even social bots, to interact with your channel. Real fans aren’t there. Tip number 2 for Hashtags, focus on very specific terms.

Instead of 20 hashtags, we focus on our core product and our image. Both components get 3 exact, matching hashtags

  • Three general hash tags like #Beauty, #Eyeliner, #Makeup
  • 3 special hashtags for the image #Contour, #Makeuplover, #Eyeshadows

The goal is to reach the top positions point best of course always place 1, as in Google!

heat map Positioning in online marketing

We all know the search engine Google, the most important platform when it comes to questions on the Internet. Where can I find something? What does something mean? What does something stand for? Where can I find more information about something? The golden brisk in online marketing is number one. The closer you are to this position, the more often you are clicked. Whether on Google or instagram. Here one sees once very beautifully on the basis of the largest search machine of the world on what the views of the user focus, green frequently, yellow very frequently and red almost exclusively.

Buy a follower? Follow for your channel

In fact, there are very many who buy followers. We already had bloggers who had written to us and on closer analysis, out of 250,000 there were a maximum of 20,000 real people. Even large companies work with such funds, buy themselves over the years 10,000, 100,000 fans added. For example, you can see such things easily and without social media software by means of comments. Who has 200 000 followers but only two comments, there can be something wrong.

Buying Follower is quite easy, you can find a lot of offers on the internet. 10.000 fans for 20 $, international from India to the Philippines, up to qualitative 10.000 fans for 300 $, from the German-speaking countries. Ultimately, however, probably no real persons but Social Media Bots.

These accounts will never interact. On the other hand, just to explain, many visitors do not analyze Instagram channels. They just look in a hurry, 100,000 fans, many like that, I’m in. So the medal has two sides. What’s best for you, you have to weigh.

Thank you very much for the detailed discussion. For all our readers who want to start their own business, with their own start-up, fashion design or in the food sector, valuable tips. Thanks for your time!

Questions and Answers

What is instagram for a platform?

As a social network, Instagram is a platform where users can interact with each other. Most popular at the moment are photos in Feed and Instagram stories. The war is usually used daily or two, three times a week. Stories can be made several times a day, they are only available 24 hours a day. Other users respond to these postings and stories. This even leads to small conversations, e.g. in the comments. The more interaction the better! Many users also send direct messages, which are private messages from user to user.

On Instagram you can decide for yourself whether you want to keep your account private, so that only confirmed users have access to photos and videos, or whether the account is publicly accessible. The default setting is of course public. On Instagram, users are particularly concerned with briefly distracting themselves in everyday life. At the breakfast table, while waiting for the subway, small breaks during work, of course also in the evening, for example, when waiting for the date or for friends.

Users typically open Instagram’s app six to eight times a day. This speaks for a very high level of interaction. Small, short content, so-called snack content, is best received by Instagram users. Photos, stories with a length of 10 to 15 seconds or also videos with approx. 10 to 15 seconds length.

Is instagram a marker?

Yes Instagram is a registered trademark and thus protected in almost all countries of the world. You can find out more about instagrams, business figures, turnover figures and much more at Wikipedia: Instagram.

Who owns Instagram?

Instagram isn’t that old yet. After only a few years, the network was bought up by the two founders. The new owner is Facebook. Instagram is now officially part of Facebook Inc.

Did you know? Also the advertisements are organized over the Facebook advertisements M;anager. Although Instagram also allows the app to advertise ads internally, Facebook Ads Manager is much more accurate.

How many employees has Instagram?

In 2010, Instagram started with just 13 employees, today there are thousands worldwide. Especially since the acquisition of Facebook, Instagram has evolved. From Ads to IG TV.

Is Instagram the same as Facebook?

Instagram and Facebook differ in many respects, but are also similar. The biggest difference lies in the target audience, the target audience of Instagram is much greater than comparison to Facebook. Facebook now serves almost all age groups, most of whom are between 20 and 50 years old. On Instagram, as described, the target group is significantly younger, usually the users are between 15 and 30 years old. Another big difference lies in the use of media. On Facebook names of all kinds shared by the content, articles on other websites, as well as events but also news. In Instagram, everything focuses on news, comma images and video material, as well as small postings from everyday life, the so-called stories.

Instagram is also faster-paced and is mostly accessed from mobile devices, via App. Facebook, on the other hand, is also used by many as a communication tool from their desktop PC and notebook. This again reflects the differences between the target groups. Depending on the product or service or target group they use, you should focus on a social network, especially at the beginning. This saves you a lot of time and allows you to effectively manage a network.

What can you do with Instagram?

At Instagram, almost everything focuses on posting new photos and videos. The whole thing happens in two forms. Either you post the photos and videos in the Instagram Feed, which is Instagram’s timeline where all postings are archived chronologically. On the other hand, instagram stories are often used. Instagram Stories are very private and show personal life, from morning to night. Each channel has its own particularities, bloggers and influencers sharing every moment of life, from getting up in bed, to breakfast, to going to sleep, companies show a lot, even a lot you would not have shown before. What’s the matter with you? Because you can!

It used to be extremely difficult to get into the media. Especially for young fashion designers or fashion companies, it was very difficult to get placements in a fashion magazine. We don’t even need to talk about advertising in TV channels or placements in other magazines. Today, thanks to Instagram, but also social networks such as Facebook, YouTube and tiktok everyone can constantly post anything new. Wonderful new world!

What is Instagram Marketing?

Instagram Marketing deals with all the peculiarities and features that the social network Instagram brings with it. As Instagram Agentur concepts and strategies are developed with which companies know, for example, how to proceed step by step with Instagram. Especially when the work is divided among several employees, it is important to have structure and planning.

If you are planning your own Instagram Marketing, you should also create structure and planning. What do I start with? Where am I going? All this I have to keep in mind. This concept, this strategy is pursued day by day. Based on the experiences and learnings you gain every day, you can gradually optimize your Instagram Marketing. The big goal in Instagram Marketing is reach. The more range a startup gets, the more information it can send. The community is therefore a central component of Instagram Marketing. Another central component for many companies and online shops is advertising on Instagram. Because, how can you make money on Instagram? Of course just as everywhere, through the sale of products and services. Advertisements help to reach additional people in addition to organic traffic, i.e. reach that can be generated without advertisements.

What is range instagram?

Reach on instagram corresponds to the amount of followers who have seen a posting. Two factors are distinguished within the range.

Simple range, the so-called views, correspond to the amount of ads that our posting had. A person can get our posting displayed several times. A new view is generated with each new display. In contrast to this is the unique range, so-called unique views. Only individual persons are counted here. It does not matter whether a single person is shown the posting several times or not.

Both factors are important in advertising. If you remember classic commercials, you know that here you often see an advertising film, that you rather remember the brand, you buy the product in the online shop or in the supermarket. The same applies to reach, the more often a person sees the brand or the product, the more likely they are to decide to buy it. When considering mere reach, e.g. when launching a product, the focus is more on unique views, so that the advertising agency can calculate how many people have been reached.

What are Instagram Ads?

Instagram Ads are ads that are displayed within the social network. Ads look like normal postings or stories, they only have a small hint to “sponsored post”. Instagram ads are very effective, as are ads on other social networks. Especially because the target groups can be determined so precisely, according to geographical view, for example all people in Berlin, as well as according to gender, e.g. only the women in Berlin but also things like the old and the interests play in. A certain coat or an expensive leather jacket can only be played off to a certain group of people who can most probably afford the expensive leather jacket and who already have similar interests, e.g. similar brands and products.

How much does advertising cost on Instagram?

The price for advertising on Instagram is not fixed. Depending on the current booking situation of the competition, number of people online, many factors are involved. In a rough rule of thumb, however, one can say that the prices per view can be between 5 cents and 5 €. Depending on how well the ad was made. That’s why many people trust us as a social media agency when it comes to campaign management. Even advertising campaigns on Instagram tend to go in the direction of € 4 to € 15. When it takes 100 views to create a purchase, the costs explode quickly. However, in collaboration with the social media agency, he manages to push prices below 1 €, which can quickly make good profits and earn money on Instagram.

How to make money with Instagram?

There are two ways to earn money on Instagram. One way is the classic sale of products. As described above, it is then a matter of building up your own community, within the group new products can then be presented.

You can besides arose in the social networks a completely new line of business, influencer marketing! Young, hard-working bloggers, who gradually won more fans, today reach millions of people and are the new stars, the social stars! As an influencer you can earn really good money, if you want to know how much you earn on Instagram you can calculate the costs and prices at Influencer Fee: Instagram calculate price. Influenza earn their money either with paid postings, which are postings that are paid directly or with affiliate marketing. Afilliate marketing is a classic from online marketing. You get sales commission. If, for example, an influencer posts a new expensive leather jacket, the link is clicked by 100 people, 40 people buy the leather jacket and the influenza receives a €10 commission for each jacket, it is €400 for this posting.

If you want to read more about Instagram, check out the social media agency’s blog:

Model agency over 40: Successful role models

Become a model at the age of 40? Even at the age of 40, you can still join a model agency and take off. However, it is a great advantage if you have already gained experience. E.g. because you already work as a make-up artist, or in an advertising agency and have sometimes stood in front of the camera. If you want to professionalize yourself, get more jobs and build up your own model portfolio, then it is worth applying at a model agency.

Models over 40 years for photo shootings and advertising

There are extremely many products and accordingly many customers for 40 year old models. Whether it’s beauty products, advertising spots for real estate portals, food or even fashion for online shops. The possibilities are incredibly varied and accordingly one can build up and establish oneself as a model even in advanced age. Especially due to the demographic change, the market for older models is getting bigger and bigger. So if you prepare yourself at the age of 40, so to speak, you can still get jobs later and win many different customers for yourself.

If you have already gained experience and have been active in model agencies before, you will of course have many advantages, precisely because of the demographic change just mentioned. More and more commercials and advertising campaigns are designed for an older audience or target group.

If you want to apply in our model agency, then we are looking forward to your application! Here you can find all information about Model Application.

Model Agency Baby: Boys & Girls

You’re looking for a modeling agency for your baby? Our model agency represents models only from the age of 15 years or already preparing at the age of 14 years. If you want to register your child early in an agency, then you should contact a special children’s model agency. Children’s model agencies place a special focus on cooperation with kids and close contact with parents. By special legislation for minors and babies, as well as a higher degree of care, one should always apply to a renowned children model agency.

Children Model Agency Recommendations

In the following list you will find recommendations for Kindermodelagentur within Germany. Have a look at the different offers here and consider whether it is already the right step to register your child and which of the reputable agencies you choose.

Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model – Handwritten over many months, with detailed research, simple steps and many insider tips for models! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and its special features. As a model, especially as a young model, you have to pay attention to many details at the beginning of your career. What do you mean, you don’t know? Who accepts the wrong jobs, does not find the right agency or builds up his buck in the wrong direction, can quickly build up a bigger career. Models also have only a few years to reach the important steps. The better prepared you are as New Face for this time, the easier it will be for you to gain a foothold in the industry and earn money as a model. In the Model Book you will therefore learn chapter by chapter and step by step how to prepare yourself for the start of your modeling career.

The Model Book: Overview of models

In the first chapter you will learn all about the indispensable mental strengths of a model. What requirements do you have to meet, quite apart from the often perfect measurements, in order to convince as a model at photo shootings and advertising video shootings?

Self-confidence and organization: The A&O for models

For you, the most important thing here is your own self-confidence, four personal initiatives and self-organisation. As a model, you will be sent on journeys at an early age. Sei is at the age of 15 years in the next big city, by plane from Frankfurt to Hamburg or just a few months and years later across Europe and the world. As a model, especially in the high fashion world and in skin couture, the international path is always open. If you take your chances early enough and I prepare perfectly for them myself, you can go far. Quite different from television, real top models are less about the story, drama and self-production. For models it’s about absolute willpower and belief in yourself (yourself!). As you will learn in the next chapters of the book, as a model you will have to face many exams! Absolute trust is an absolute priority for your modeling agent and your modeling agency.

The perfect model agency for New Faces

Mother agencies, model agencies, fashion agents, boutique agencies and bookers – What?!

Before it goes to the big topic of model castings, the first showrooms and jobs, the book deals with the search for the perfect agency. Each model agency has its own portfolio and clientele. Often model agencies are very specialized in a certain area (advertising, high fashion, etc.). Also the size of agencies is different. There are some Modelbookers who hardly know anybody, but who have the best contacts and only work with 5-15 models. There are small agencies, large agencies with hundreds of employees and huge international model agencies such as IMG or ELITE.

In general, you can distinguish model agencies like this: There are international agencies, national agencies and regional model agencies. The more international a model agency is, the stricter are the requirements for your measurements, but also the higher are the requirements to be accepted as a model by this model agency (experience, pictures, etc.). With national agencies, advertising (supermarkets, insurance companies, etc.) is very often the issue, here it is not too important to have a perfect figure, with perfect proportions and exact body size. The measures in national markets therefore differ from those of the international standard. For models who work in regional areas, the dimensions count even less. This is often about smaller jobs and smaller fairs (hostess). As an international high fashion model, you naturally want to join the big brands, but of course you have to prepare yourself perfectly!

Serious model agencies: agency search and model application

In order to find the best agency for you and your requirements, you will learn in the book what a perfect model agency application looks like and how to find the best model agency for you! Many questions are also answered here, for example, whether you need a lot of photo material for your application The simple answer is: No, you just need Polaroids. The Model Scouts in agencies have a very trained view and can recognize by their experience of many years, already by simple Polaroids whether you have potential for the agency or not. Polaroids are super simple photos with the smartphone, in daylight. That’s it. If you want to know how to make perfect Polaroids for your application, read more here: Become a model. For your application you don’t need a long cover letter or to describe how motivated you are! There’s just a little bit of key information. These are usually your name, your place of residence, your contact details and three to four photos. You also write down your measurements: your body size, hips, waist, bottom and shoe size.

Your model folder: The best photos for castings & jobs

Once you have found the perfect model agency for you, you can start with the first test shootings with photographers! Of course your model agency will help you a lot to get only the best photographers. Your agency will also see to it that you get a wide range of material for your model portfolio. Many make the mistake of focusing purely on “fashion photos”. Especially when there’s no agency in the background to advise you as a model. My tip: As a model you should always make sure that your model portfolio is as multi-faceted as possible. Not every customer can directly imagine what one can make of you as a guy. The photos help the customer to make his decision. The more extensive your photo portfolio is in the model folder, the more likely it is that customers will be able to make bookings.

Someday your book will be so full, you’ll be spoilt for choice. Which photo do I put in the folder, which one not? With professional models, the folder is so strong at some point that they are booked more and more often directly. Direct bookings are very good because you don’t have to attend a casting and are not in a pre-selection. You don’t have to keep days off (“Option”), you will be booked directly by the customer for an appointment!

Test shootings with photographers: build up model portfolio and win jobs

So that you can build up your model portfolio perfectly, you’ll also learn in the book how to get your own test shoots (also called TFP shoots in Germany) from photographers. As a modeling agent, I have to deal with test shootings for our models on a daily basis, so here are a few valuable tips on how you should ideally write to photographers. What’s the matter with you? With the right cover letter, your chances of getting good test shoots will increase. There are some little tricks I’ll tell you in the book. In principle, it can be said that you should briefly deal with the photographer instead of “just” writing to him or her. You should also create a suitable moodboard. The more interesting the shooting is for the photographer of your choice, the more time-saving the shooting is, the higher is your chance for the test shooting! So take a good look at what the photographer has already done and what not.

You shouldn’t do too much with the test shoot, though. If I post a new photographer on Facebook and Instagram every day, your market value may drop quickly. Why should a big customer still pay a lot of money if “every” photographer is allowed to photograph you for free? With a professional modeling agency behind you, you will of course get direct tips and the best contacts so that you are as exclusive as possible!

If you take care of yourself and his portfolio, you should make sure that you want the photographer to expand your portfolio. If you already have five photo series with “Fashion”, maybe you should try something new! To help you do this, you’ll get all the tips you need to write the perfect letter to photographers.

Jobs, Jobs, Jobs: Welcome to the Model World

Daily business. We did it! You have prepared yourself well for being a model, written a good application, found a serious agency, built up and expanded your model portfolio, you get the first castings and voila: The first jobs! The tasks are then very extensive and varied. Unlike normal office life, you don’t have to deal with the same tasks every day. You won’t be working every day either. Sometimes you have free time, sometimes you will travel, sometimes you are already one day earlier on site for the fitting. In between, many young models study, so you’ll soon have a full-time job! Especially when you go abroad.

First you will start your career with small jobs for online shootings, you will work on showrooms, maybe do some online shops and get your first commercials. When you’re ready, you’ll earn enough money to get to professional photographers and to bring your model portfolio to an even higher level with new photo series from top photographers! With new photos you will get better jobs again. At some point it will be time and if your model portfolio is full enough, your agency can also suggest you for abroad in its partner agencies. So even as a young model you can quickly get to the international metropolises, Milan, Paris and New York. Many models now also go to Asia, Shanghai and Hong Kong. But some also go to large production facilities such as Istanbul. But the Big Four remain the dream of all models: London, Paris, Milan and New York.

After the job: healthy life and beauty

A model’s job is really exhausting! So there is another chapter that deals only with how you eat healthily and how you live healthily. You will also get great beauty tips on how to take care of yourself, your skin and your hair even during strenuous jobs and many days of travel. You have many shootings, many appointments and often don’t find the time to cook something fresh for yourself. Then you have to go on to the next shooting and maybe you still have overtime. After eleven hours of shooting and “smiling”, you are absolutely knocked out back to the hotel. You’ll find the best tips on how to keep fit anyway in the book! The book not only shows you how to become a model and what you will experience as a model, you also get practical tips for the time after the jobs.

After you can keep yourself fit in the hard everyday life of a model and eat a healthy diet, we go one step further: Networking! When you’re out and about at fashion shows or photo shoots, there are often people with a taste for fashion. Therefore it is good and important if you know a little about the absolute basics. Small talk is always important! Whether at the Fashion Week or in your model agency. Therefore, an entire chapter is devoted to the theme of fashion. Where does fashion come from, why does it actually exist? Is fashion just clothes or is fashion more? How do trends influence us? Who sets trends? It also deals with the two important parts of fashion: haute couture and pret-a-porter. Both fashion styles are very important for designers, as well as for models and the entire advertising industry and production behind fashion.

Fashion changes at any time. That’s why the Fashion Week in the fashion metropolises doesn’t just take place once a year. In Paris, Milan and New York there are more often big fashion events! “Spring/Summer”, “Autumn/Winter”, “Prefall”, “Fashion Week Mens”, and so on. New collections of fashion designers are constantly being presented. Meanwhile, backstage before, during and after the shows, you’ll be coming back to fashion again and again. So you know what it’s like to be a model in haute couture and pret-a-porter.
show the book in the chapter about trends and fashions!

Modeling abroad: Perfect dimensions, hard work and diligence

Now you have learned everything to make it in Germany as a model! For the best of the best it goes on now, abroad! Here you will get to know the big model world. At first quite small, with other models in a large model WG. Later, when you have convinced the first agencies of yourself and are booked again for the following season, also get to know new agencies and your schedule gets fuller and fuller, you have done it. Now you can get to know the world, travel and meet interesting people on jobs every day. This is the dream of all young models. Everybody wants to go to the big media circus when they say “I want to be a top model!”

The way there is long and as described in chapter 1, success is mainly connected with the mental power of a model. You have to be true to yourself, you have to believe in yourself! Not just for a few weeks, but for years. Even the biggest top models in the world and supermodels of Victoria’s Secret shows have taken a few years to really succeed and become famous. They started very early, were partly discovered very early by scouts and worked their way up for years, first beside school, then full time, to the “superstars” they are today for many.

The Model Book for everyone: The Model Book

Not every model will follow the path of high fashion and international advertising. The book also gives models on national markets a very informative insight, so that you as a “commercial” model can also take a lot of important things with you. You will learn a lot about the agency search, how to set up and expand your modelbook, how to find the perfect photographers, what jobs to expect and what opportunities you have to make a career as a model! I wrote the book for several months and met interesting people for it, as well as fashion photographer Oliver Rudolph. Part of the work was also created in collaboration with Michelle Hamacher. I thank you very much and look forward to further cooperation! With this book we give young, new models a realistic insight into the fashion industry and wish each one of you much success and the very best for your individual way!

Book Recommendations from Models

Agency recommendations

In the new edition you will not only find all topics but also more than fifty recommendations for model agencies in Hamburg, Berlin, Cologne/Düsseldorf and Munich.

Author: Stephan M. Czaja, owner and model agent at CM

After many publications about media, THE MODEL BOOK is my first work for models. It’s about being a model, but it’s also about your media coverage. Self-marketing takes up a large part, including the correct, first handling of media. In the model agency many questions reach us daily. The book is intended to give young models and new faces a good and optimal start, with good agencies and good jobs.

Training for Los Angeles, Milan, Toyko & Co #TEASER

Model Coaching – Finally it’s time again, our New Faces from all over Germany meet for Model Coaching. With the help of model coach Lutz Marquardt they learn tips and tricks about posing, charisma, catwalk and more. Here already once a small Teaser for you. You can find the whole video on Sunday on our Youtube-Channel or here in the blog!

Model Coaching for 2019: School’s out

Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

Model agency from 30 – Become a model at 30+ years of age

You are looking for a modeling agency from 30 years? With us and other agencies you will also find your home as a model over 30 years old. The big difference is the previous experience, have you already worked as a model and have you knowledge, references and customers to show or do you start completely new?

Modeling from 30 with previous experience

If you have already gained experience as a model at photo shoots, commercials or fashion shows, it is of course much easier for you to join the model agency. Many agencies, including ourselves, are looking for good models from the age of 30. On the way from the first catwalk at the age of 16 or 17, not everyone stays in a model agency but studies, works in a media agency or becomes a doctor or physician in a completely different way. So not everyone stays the same, which is why it is so important for model agencies to find good models from the age of 30. Because in advertising we need you! For new fashion collections, presentations at fashion shows, but also photo shoots for online shops, Instagram to video shoots for YouTube or TV commercials or spots for cinemas. You can already see how diverse the range of possible jobs is that you can do as a model at the age of 30.

Modeling from 30 without previous knowledge and experience

If you want to become a model at the age of 30 and have no previous experience or knowledge of the industry, it will be a bit more difficult! But this is quite normal and with young models completely the same, because of course there are substantially more models without experience who would like to realize their dream. It is therefore worthwhile for you to prepare well for this application.

What are the optimal conditions for models from 30?

The most important thing is that you have a job where you can take flexible time off. For example, if you spontaneously get a job for the next week and have to go to Paris on Tuesday, you might have to tear it down on Monday evening. Could you spontaneously take today off for next week? This is one of the first important questions, your time flexibility for job enquiries and customers.

If you can answer yes to this question, the next step is to go to your place of residence. Ideally, you should live close to your agency or potential client in Berlin, Hamburg, Munich or Düsseldorf and Cologne. This way you can be relatively flexible on the jobs and you can also be spontaneous on castings, e.g. in Berlin Mitte. If your place of residence is 3 hours away from the nearest big city, it will be relatively difficult for you to take advantage of such opportunities. This of course reduces your chances of getting a job compared to the competition.

The third important point that you must answer in advance with a yes is motivation.

  • Do you really have the ambition to concentrate on building your own model book over the months and years?
  • Would you invest time and money to independently get new photo galleries, how to improve your book?
  • Would you invest time and money to be able to go to a casting for example, you would do the same for 10 castings?
  • When a job calls abroad, would you accept it?

You have to answer all these questions and even more, because modeling in one of the big and renowned modeling agencies means full commitment in the booking case.

Model application

If you can answer all these questions with a clear yes, then we are looking forward to your model application. Send us your contact information and your photos, we are very happy. All information can be found here:

Model Agency English

If you are a model looking for an international career and want to work not only in the German metropolises like Berlin, Hamburg, Munich, Cologne and Düsseldorf, but worldwide in Paris, Milan, Los Angeles and Shanghai, then you should definitely learn English well. Because the English language opens many doors for you. As a model you should therefore always remember to develop your language skills. Many team members are internationally represented and at some point you will also be travelling. Therefore, it is worth it if you prepare yourself as well as possible for becoming a model in school.

Find a Model Agency

Find the perfect model agency? That can be difficult! Ideally you should rely on ratings, recommendations and experiences from other models. Through their opinions and statements you can already learn a lot about a model agency. But before you decide on a specific model agency, the first step is the search! So let’s look for the perfect model agency!

Reputation and Website: Search and Find with Google

Pretty much everyone will start their search either on Google or on Instagram. Probably Google! Search engines are already an extremely good indicator, because they show you who is making an effort for his media appearance. Search engines like Google try hard to show you as a user only the content that might be really interesting for you. Apart from the advertisements you will usually only find the recommended model agencies at Google & Co.

Start your search regionally

Before you look for a model agency in Milan or New York, look for a good agency in Germany that can represent you for all important cities. In which city your model agency is located is not significant. Large agencies work for the entire German market. You should focus on getting into one of the best German agencies! Start your search with the keyword model agency and the name of the closest largest city with at least one million inhabitants. Exceptions may be Frankfurt and Düsseldorf, otherwise you should always orient yourself to the nearest, larger city. Then search for

  • Model Agency Berlin
  • Model agency Hamburg
  • Model agency Cologne
  • Model agency Munich

References and news on the website

On the website of every model agency you should find references, but also news. Here the agencies write about new jobs, commercials and photo shoots. If you don’t find any updates about new jobs on the agency page, this is not advantageous. Always check to see if you can find references and customers. Here you can get an idea of the customers the agency works for and thus you can find your perfect target group. In the last step, check the model board. How many models does the agency represent? Is it 500 or only 50 selected models? Every job planning and every travel planning costs time and money. The more models an agency represents, the less time it can invest in a single model. So take a look at how meaningful the portfolios are and compare different model agencies with each other. That way you can make the best impression on yourself! Let’s summarize again which points you should check on the websites of model agencies:

  • News, Blog and Job Postings
  • Customers and References
  • Number of models
  • Compare different modelboards

Rating on Google, Facebook and other portals

In the next step you can look at reviews on the different portals. Two important clues: Watch how many ratings model agencies have. Is it just two or are there 20 reviews? The more ratings, the better you can get a meaningful picture. What you should also pay attention to is the average number of stars. Is the number above 3.5 or below? If the agency has over 3.5, you can usually expect it to do a good job. When the agency creates 4 stars, you can assume that it does very good work. Individual negative comments should be checked, because model agencies often receive negative ratings from models that have not been accepted. With 50 applications that a model agency receives every day, not every model gets a feedback and therefore there are sometimes negative reviews without a real reason. Don’t let single negative reviews dissuade you from a model agency if the majority of the reviews are good. You usually get the most objective reviews from Google and Facebook. Many millions of German users are registered here and therefore the potential to have a meaningful amount of ratings is greatest. Besides the evaluation portals you should always take a look at the social networks!

Find model agency on Instagram and YouTube

Of course, model agencies are not only represented on Instagram and YouTube. Nevertheless, it is usually the most important networks for model agencies to find young models. Here you can look exactly the same as in the Blog of the agency whether the agency represents good customers, offers various jobs and strives for regular Postings.

You will find most model agencies on Instagram, because Instagram is made for model agencies! Photo, photo and sometimes a video! In any case, take a look at the social media channels of model agencies, because here you can also judge whether a model agency makes an effort or whether it does something without passion.

These were our tips to help you find your perfect modeling agency. We wish you every success!

Apply for Cocaine Models

If you want to apply in our model agency, then maybe you have already found the right agency for you! All information can be found here:

  • Model Application

Write to a model agency – Your perfect application looks like this

How do I correctly write a model agency? The model agency is very short, although many think that you need previous experience or professional photo shoots. In reality, you don’t need much, two photos and a few dates. Let’s have a look at what the perfect model agency looks like.

Fact: Model agencies have little time

The most important rule is keep your letter very short. Because in a renowned and good model agency, sometimes 50 to 100 applications arrive daily. If there is only one scout in the agency, he has only a few seconds for each application, besides the actual agency work. That’s why you have to score by your photo, not by a long cover letter.

Write to model agency: Contact Details and Dimensions

Your e-mail or letter should contain the following information:

  • Name and first name
  • age
  • Residence
  • E-Mail address
  • Phone number
  • body size
  • fabrication

This basic information should be written to your model agency.

References and Social Media Accounts

Additionally you can add some more information. e.g.

  • Instagram Channel URL
  • YouTube Channel URL if you have more than 5,000 followers
  • Experiences, if you already had jobs or references and customers
  • Reference Links to YouTube or Vimeo for commercials

More information should definitely not be written to your model agency. Now we come to the actually important step, your photo! That’s right, the singular, photo. You don’t need an expensive photo shoot, no professional photographer, just you and a friend or a girlfriend, gladly also your mum or dad, who takes a good photo of you in the daylight. That’s it.

Application Photo for your cover letter

As described above, if you are looking for new faces, the model scouts have little time. 50 to 100 applications reach a good model agency on average per day. This means that the model scout only has a few seconds for each application and each individual review of the application documents. In addition to scouting new faces, his work also includes making new contracts, planning the first shootings and presenting the model to the team. So what matters is your photo! In principle, your application should not contain more than a maximum of four photos, but basically one photo or two is sufficient.

  • Portraitfoto
  • full body photo

In combination with your height, clothing and age, the scout has all the important information for himself. The decision then only takes a few seconds. How can you make your photos too perfect?

Perfect Environment for Application photos

For your application photos you should definitely pay attention to daylight, here you have the best lighting conditions and also absolutely natural radiation. Light emitted by lamps does not have the natural warmth and of course the light source is directly in the room, which can also be seen in the shadows. Therefore you should always make sure in the first step that you take your photo in daylight. You should absolutely do without make-up, any styling that distracts from you and your skin, your hair, your facial features, your proportions is too much! That’s why you should completely do without make-up and styling. Clothes should not distract from you either, so you should wear black trousers and a black top as a woman or a black shirt as a man. With the shoes you should keep it the same, plain and unobtrusive. Let’s sum it up again:

  • photos in daylight
  • Good smartphone camera is enough
  • No make-up
  • No styling
  • Black trousers, black top, plain shoes

These are the most important facts for your application photos. So you have the two perfect pictures, portrait and full body. Make sure that you don’t laugh at either photo, be absolutely unemotional and just look into the camera. Like I said, nothing should distract from your person, even gestures or facial expressions. If you have both your photos, you are welcome to take a photo with a smile and a photo of the page so that you can also see yourself in the profile. That would give you four photos and the perfect basis for your model agency to write!

Model Application at Cocaine Models

If you want to apply in our model agency, then we are looking forward to your application! You have now learned everything you need to write for your application or model agency. If you have already taken your photos, then you can apply here as Model!

Model Agency Beginners

The most people looking for a model agency are absolute beginners, of course! But what does it actually mean to be a model beginner? In principle, there are two stages in modeling, the first being the young age from 14 to 17, when you find out if you really want to do the job. Many have a wrong idea of modeling and think that they can get directly onto the cover of Vogue, Elle or Harper’s Bazaar without any work. Wrong. Modeling is a very demanding job which requires a lot of ambition, motivation, perseverance and the will to persevere at the big castings, e.g. in Milan, Paris or also in Berlin and Hamburg. Because, as a model, you are always surrounded by strong competition. Every year, 10,000 people want to be models. The really good ones apply in the top agencies, many take part in TV casting shows and a much bigger part tries it on internet platforms.

The best way is always a serious model management, because it is not about a unique TV appearance but about a sustainable career. The targeted promotion from the beginning to the end, tips before the big first job and of course also the entire administration as well as the subsequent protection of rights of use. All this is part of a good management and therefore you should also decide for one of the renowned German model agencies. For example, our agency was voted one of the top recommendations for Germany by the Bravo Girl in 2017 and directly afterwards in 2018. This gives you the best contacts to the fashion world but also to advertising. But let’s start at the very beginning.

14 to 17 years Model Portfolio Construction, school & first jobs

When you are young, you usually start at the age of 14 or 15 and send your first model application to the agency. You can see how a model application is structured in our article.

If you get feedback from an agency, congratulations! Because that is already a first big step. Top agencies receive 30, 40, up to 70, 80 applications daily. In a week, in a month, a lot of things come together. Therefore the recall of a model agency is already a first big success for you!

Recording and development for Beginners

In the beginning you compete with different new models, many fight for jobs, photo shoots and customers. But before you even get the chance, you need first experiences through photo shootings and model coachings. Because if you work for big customers, on an international level, the first job has to be right there and it must not seem that you are a total beginner. Although you honestly say that you have your first job today, it can’t look at you. That’s why it’s so important that you first build up a good model portfolio to gain your first experiences.

Construction of the Model folder

In order for your model portfolio to become more diverse and stronger, your agency will arrange your first test shootings with good fashion photographers. They help you not to get a one-page book, but to combine different routes. Sporty, high fashion, black and white, portrait, group photos, you need a strong brand to keep up with the big competition of models! That’s why the structure of your model folder is so important. Read more here about the model folder

//// Insert link to model folder

This is where those who take the job seriously and appear punctually at the test shootings, deliver good results and also satisfy photographers part with professional work. This phase is relatively long and parallel to the school you will do few jobs, because you will first get a good model folder and of course also the time flexibility to do e.g. jobs in other cities. That comes in the 2nd

Your first Jobs

Your first jobs as a model will be mainly for small photo shootings, e.g. for online shop and e-commerce but also for Instagram and Lookbooks. In these first jobs you can prove your professionalism and show that you can do more than just look good. Because at some point the first moving images are added, e.g. for small video clips. These small video clips may eventually become whole commercials, perhaps even with voice content. At the latest here you must not only deliver the good appearance but also be able, e.g. in emotions but also in acting with other people. Imagine, for example, an advertising spot for a large furniture retailer who wants to show how comfortable the new living room furnishings are in a family situation. Your job as a model is to play the young daughter, who doesn’t really want to spend an evening with her family, but because the sofa is so comfortable, she stays at home all night! So you play a happy family, act together, 3 emotions and faces have to fit perfectly on the photo and in the video camera at the same moment. These and other challenges are waiting for you as a beginner in a modeling agency. The more jobs you do, the more confident you become and the better!

Not everyone has this ambition and so many stop on this way, so that in the end maybe only 20 to 30% remain who absolutely want to become a model! What’s the matter with you? Modeling is a demanding job. Nobody becomes a star overnight and the competition is big. Only those who are willing to take on this challenge and see it as an entrepreneurial challenge will be able to survive and get to know the big world.

Model Agency Baby

You’re looking for a modeling agency for your baby? Our model agency represents models only from the age of 15 years or already preparing at the age of 14 years. If you want to register your child early in an agency, then you should contact a special children’s model agency. Children’s model agencies have a special focus on working with kids and parents. Due to special legislation for minors and babies as well as a higher degree of care, one should always contact a renowned children’s model agency.

Children’s Model Agency Recommendations

In the following list you will find recommendations for Kindermodelagentur all over Germany. Have a look at the different offers here and decide if it is the right step already and which of the reputable agencies you choose. You can find the complete list here:

Model agency from 40

Become a model at the age of 40? Even at the age of 40 you can still join a model agency. However, it is a great advantage if you have already gained experience. E.g. because you already work as a make-up artist or in an advertising agency and sometimes even stood in front of the camera. If you want to professionalize yourself, do more jobs and build up your own model portfolio, then it is worth applying to a model agency.

Models over 40 years for photo shootings and advertising

There are extremely many products and accordingly many customers for 40 year old models. Whether it’s beauty products, advertising spots for real estate portals or food or even fashion online shops. The possibilities of jobs are very varied and accordingly one can also build up and establish oneself as a model at an advanced age. Especially due to the demographic change, the market for older models is getting bigger and bigger, so who prepares himself at the age of 40, so to speak, can get hold of Thomas later and win many different customers for himself.

Anyone who has already gained experience and has been active in model agencies before will of course have many advantages, precisely because of the demographic change that has just been mentioned. More and more commercials and more and more advertising campaigns are designed for an older audience or target group.

If you want to apply in our model agency, then we are looking forward to your application! Here you can find all information about the model application.

That’s it – Successful model casting in Cologne

Catwalk. Posing. Recall. On Sunday the big, open Cocaine Models model casting took place in Cologne. The team was highly motivated, the location casting-fairly up-behaved and the demand for model applicants enormous. Michelle has captured the formative impressions for you and summarized them briefly.

Casting start – Large rush in the Mediapark

Sunday morning 12 o’clock – the gates of our Cocaine Models agency open. Numerous model applicants have already gathered outside the door. The line at the reception is getting longer by the minute. Each applicant registers on a list and receives a number. Time passes and there is a certain tension in the air. Our Polaroid assistant Celia takes care of the Polaroid photos, which are taken before the jury’s assessment. The model applicants observe the competition or give each other the last tips for a perfect appearance. Meanwhile, our social media representative Hanna Jung is working diligently on interesting “Behind-the Szenes” shots.
First impressions count: Models in casting

The jury’s eyes wander curiously to the door of the casting room. Every new face is carefully received. The model candidates try to convince the jurors of their personality, their experiences and a short test walk. Critical glances eye every step and every movement. Our Cocaine Models jury, consisting of model-booker Regina Steinpress, model-booker Marcel Matt, photographer Oliver Rudolph and two of our agency models as guest jurors, are busy taking notes. Thanks to years of experience in the modeling business, our team always agrees quickly which candidates have a chance of being recalled.

The Recall – the second round of interviews

The number of model applicants shrinks from 54 to 25 candidates in round 2, the “recall”. The selection is difficult: Many talented young models fight for a place in the Cocaine Models Model file. In the recall, the chosen one is felt closer to the tooth, or rather to the shoe. The candidates prove themselves to the direct competition in small groups. They show their catwalk style, as well as different posing styles according to photographer’s instructions. Especially the challenge “dynamic posing” shows which of the model candidates have a solid self-confidence: A jump. A twist. YES the girls also on high heels! The view is directed towards the camera. After a short expert consultation, each model receives direct and constructive feedback.

The jury’s verdict

Congratulations: We welcome 16 new faces to our agency! Besides six new male models, 10 new female models adorn our model portfolio. We are enthusiastic and proudly welcome our new agency. SAY HELLO! After 7 pm we deserve some rest and toast to a successful casting day. To our team, to our models, to Cocaine models!

Model Booking: How do I book a model for photos and advertising?

Models are booked for different jobs under different conditions and expectations. The respective customer has certain ideas and criteria according to which he selects a model. He informs the model agency concerned of his criteria and usually sends a mood board, which tells the agency more about the context of the assignment. There are basically two options for model bookings: Either a customer has browsed the model file of the model agency concerned and already selected one or more models, which he would like to invite either to the Casting or book directly. However, it is also common to ask the model agency to select models according to the criteria and send the client a selection of models.

Prerequisites for models in commercials and commercials

In order to become a successful model in a serious model agency, a model must have different requirements. For a model agency it counts whether a model is well booked. Oaks of carcasses are regularly sorted out. A model must have a very good figure, means slim, taut, the right measurements. Of course, the optimal sizes differ more closely between male and female models. Male models can do more exercise than female models. Their main aim is to have a firm and fit body, i.e. cardio training and light muscle training are sufficient. Too much muscle and weight training makes the muscles in a female model become too wide and the assumed measurements are no longer optimal.

The optimal measurements for men and women?

Female Models: The Prerequisites

Female models should be at least 174 cm tall. Smaller models can be successful, but the chance is very small. Therefore the size is a decisive criterion for a model agency to include a model. The optimal measurements for female models are 90-60-90.

Male Models: The Prerequisites

A male model must have a slim and defined body. The minimum size is 184 cm. Especially tall men can have problems in the model industry as well as men who are too small, as they do not fit into the designer’s collections. The maximum size of a male model is 194 cm.

Character & Strength are strong attributes for advertising models

Besides the physical requirements, the mental requirements and the character of a model also count. A model has to prove strength, discipline and endurance. Jobs are often strenuous and time-consuming. A good model should not feel tired or stressed. Motivation and ambition distinguish an experienced model, the customer likes to book such models again, this is very important for a model and the model agency. Furthermore, a healthy self-confidence and the changeability of a model are decisive selection criteria. From this total package the charisma of a model is formed. A customer tries to convey his products and services to consumers through a model. This succeeds through an optimal mediation of emotions. Emotions are aroused by the charisma of a model, including facial expressions and gestures. A model must be able to slip into different roles in order to “sell” the product/service to the consumer. Authenticity and naturalness are the magic words to captivate consumers so that the customer’s concept works.

Character? That’s Chand from Stockholm!

Modeling! Job opportunities in the advertising industry: online shop, showroom and TV spots

There are many job opportunities for a model. The body is the tool of a model and therefore the capital. A model advertises a customer’s products and services. This can be done via various carrier media. A model can be booked for poster advertising, magazine editorials or covers, online presence, TV commercials or similar. On the catwalk a model presents fashion collections or beauty and styling products/services. The body is the screen for the catwalk appearance, but in the commercial area (advertising) also counts the facial expressions and gestures of the model, which leads to the sales promotion of the products/services.

Modelagenturen – Agency for photo shooting and construction of models

A serious and good model agency is very important for a model. Although a model can work without an agency, the risk of a model being exploited is enormous, especially abroad. The tasks of a model agency include the placement of good (for serious, well-known customers, a good salary) jobs. The model agency ensures that a model is not underpaid, especially abroad models are often enormously underpaid. In addition, the model agency ensures a good image of the model. A serious model agency takes a model’s uncertainties and supports the model with questions. A model can have several modeling agencies. We recommend a parent agency and a good agency in each major city, such as Munich, Hamburg, Berlin, Cologne / Düsseldorf or abroad, e.g. in London, New York, Paris or Milan. Customers all over Germany and all over the world can book a model, for example a model book Hamburg, model book Berlin or model book London.

Model Guru Lutz Marquardt about model agency and mother agency

What is the difference between a model agency and a parent agency? Model agencies are exclusively responsible for the mediation, a parent agency, on the other hand, builds models, arranges photo shoots with good photographers and later places models abroad with large and renowned agencies in Milan, Paris, London or Shanghai and New York.

Book model: prices and agency commission in Germany

The payment of a model is managed by the model agency concerned. The model agency issues an invoice for the client and negotiates the prices with him. New Faces are generally cheaper than experienced models. With the experience and the level of awareness of a model also the price of a model increases.

In Germany, the agency usually charges 20 percent commission for referrals to customers once the model has completed its job. Abroad this agency commission can vary and also amount to up to 50 percent. In addition to paying the model, the agency usually requires a so-called AP from the client.

Find with us your perfect model for the next job

At Cocaine Models you will find experienced models, as well as New Faces for strong photo shoots or advertising campaigns. Through exclusive model-coaching our CM-models are regularly optimally trained for the commercial sector as well as for the catwalk. We support our models for a perfect placement and a satisfactory result from the customer’s point of view. Our wide range of models makes our Cologne model agency interesting and attractive for clients from the advertising and fashion sectors. Models book NRW and all over Germany.

Are you looking for a suitable model for your campaign? Then contact our agency. Cocaine Models is looking forward to your request.

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

E-mail inbox access data

You need the following data to successfully log in to our server:

  1. Your e-mail address
    Your personal password (you only have to enter it once)

Text or HTML email signature

You have two options, either very simple or chic with HTML (you usually need to hack HTML signatures for that)

Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
 <strong>NAME</strong></p>

<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
<a href="https://www.instagram.com/cocaine.models/">+ Instagram</a><br />
<a href="https://twitter.com/cocaine_models">+ Twitter</a><br />
<a href="https://www.youtube.com/user/cocainemodelscom">+ Youtube</a></p>
<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

Modeling in Hamburg! Between castings, magazines and advertising agencies

Modelagency Hamburg – Modeling in Hamburg? If you ask yourself if it is better to move to Berlin or to Hamburg, then you already ask yourself the right question! Because you have chosen the two most important cities in Germany, in Hamburg and in Berlin there are most castings but also most jobs for models. Why is that so? Hamburg is a beautiful city, not only many models move here, also media companies, celebrities like actors and musicians but also international companies and productions. This special mix makes Hamburg a special hotspot for models. There are all kinds of jobs here, from catalogue shootings to online shops, production and TV commercials as well as shootings for instagra and productions with influencers for YouTube.

Hamburg: Become a Model, Castings and Jobs

Unlike many other cities, Hamburg is a real highlight not only for many Germans due to its beautiful corners. Also many international visitors come to Hamburg when they visit Germany. The more interesting people and the more companies that work with media in a city, the more jobs there are for models! That’s why it’s worth it if you meet all the minimum requirements to become a model in Hamburg. Today we want to show you what is important if you want to become a model in Hamburg and what requirements you have to meet.

Prerequisites for Models in Hamburg

The competition is great! Many who live in the countryside try their luck in Hamburg. Maybe you live in the countryside, in a village or in a small town, maybe you live in the middle of Hamburg, in Altona or in HafenCity. However, the same requirements apply to all of them, e.g. when it comes to body size, clothing but also the measurements around chest, hips and waist. The measurements are however only a part of the conditions, likewise one counts healthy nutrition, body care in addition, paying attention to figure, hair, nails,… many details that most people don’t think about when they talk about how easy or difficult it is to become a model. After all basic requirements are fulfilled, it is especially about the own character and personality of the model. The cooperation with the management is very important, in the beginning it is less intensive but the longer you work as a model the more intensive the cooperation becomes.

  • General good appearance and neat appearance
  • Healthy diet and regular exercise
  • Professional collaboration with management and customers
  • Embition and commitment to the job as a model

Models & School? First castings and jobs

If, for example, you are still in school at the beginning and have two or three years ahead of you, you will do fewer jobs at the beginning. This is quite normal as you should concentrate on school and your education! But as soon as it approaches the end of school, you will ideally start the first international planning. If you can’t do it internationally, you can still look forward to many more jobs! As a student you are often tied up, between the different exams, the holidays, enjoy your free time! As soon as you have the time, you can also travel, you can plan travel days, you are flexible and you have a good school-leaving certificate in your pocket.

For example, as a model it is important that you can express yourself well, many customers speak English, so it is very important that you have a good command of English! But there is also a bit of math, e.g. when it comes to calculating your own travel costs. The more successful you are as a model, the more you will invest in a photographer. Especially in Hamburg there are many good photographers. Of course they don’t have to work with everyone anymore. That’s why good photographers in Hamburg also cost money. But as soon as you earn money in your first jobs, you will also invest in the first photographers to improve your model portfolio!

Live Casting – A look behind the scenes

You haven’t seen a model casting live yet? Here is a small example from our Youtube Channel!

Application in a model agency as a Hamburger

If you want to apply in a Modelagency in Hamburg, you don’t need a professional photo shooting. All your model agency wants to see in Hamburg are Polaroids. Polaroids are super easy to create, all you need is a good friend, a mobile phone and daylight! In addition you have to get the right outfit in the city center, black trousers, a black top, black or white, plain shoes. Your underwear should also be black. As a woman you should also buy a bikini and high heels. If you are still new in Hamburg, here are a few recommendations for you: Fashion Boutiques Hamburg. For your model agency you will get good daylight and a relatively simple wall. The background of your photo should be as bad as possible so that nothing distracts you! You don’t need make-up or styling. All your model agency wants to see is you!

Take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure you wear as little clothing as possible when measuring and be honest with yourself when measuring! You can find more information about minimum measurements and proportions for models here: Model measurements.

We hope that you have learned a little and have summarized here once again the most important articles for you on the subject becoming a model!

Model Coachings – Catwalk training, acting & more

Send photos: Professional shooting or simply with your mobile phone?

In the next step you take a full body photo, a portrait and another portrait with a laugh. First in a normal outfit, black jeans, black top and shoes. If you are over 16 years old, you can also send Polaroid bikinis or Polaroids in underwear. If you are under 16, don’t do that! It is important that you are seen with your whole body, once your face in portrait and another photo with a smile. Why is laughing so important? As a model you work for many jobs in advertising. Advertising sells through friendliness, emotions that you as a model can arouse in you, better than any other! That’s why there should also be a laughing portrait of you.

After the shot: Patience is a virtue – also in Hamburg!

Before you send your application to a model agency, you should definitely talk to your parents and of course you should also think about the head gasket you are going to use as a model. You want to build a professional career. This can only be achieved with the support of a management team and the network that comes with it. So you always have to be prepared that no success comes overnight. The best Youtubers took years. The greatest Hollywood actors took years. No star is born overnight. Therefore you should always stay professional, you should take the time for your education, that is for your school, and you should give yourself and your career time. If you develop step by step, build up your model book over the first years, then do bigger and bigger jobs or even go abroad for a few months or years, that’s the right way! A reputable model agency like ours supports you with professional management and accompaniment so that you develop your model portfolio perfectly and build up for the ideal market, for your requirements. If you have taken your photos for your first model application in Hamburg, you only need your contact details and the most important measurements, as well as the body size, shoes or also the clothing size. That’s all a good model agency needs from you! The Model Scouts in the agency have a lot of experience and a very professional view to judge applications from Hamburg.

Media city Hamburg: Photographers, advertising agencies and publishers

Who wants to try himself as a model in Hamburg, should already at the beginning of his career, on good contacts in the advertising and media industry. Especially in Hamburg there is a lot of competition among models. Here are the biggest media and advertising agencies at home, from Altona, to the port to the city. While in other big German cities, like Cologne or Munich, life is rather quieter. Only Berlin is comparable to Hamburg! What is the reason for this? Over the decades, Hamburg has developed into an absolute media metropolis. Not only the big advertising agencies are at home here, where you as a model have excellent chances to get castings and jobs. More, even large publishing houses and magazines. In this article we want to tell you a bit about Hamburg castings and jobs as new face!

Especially magazines attract models automatically. It doesn’t matter if it’s the high fashion magazines or other categories, as well as lifestyle and Interior. For models, especially photos taken in magazines are an absolute reference. Especially in fashion magazines, of course. These photos show that the models have good contacts or a good model agency. As a model you have to pass the preselection before the shooting. Your luck! As a model in Hamburg the way is not far to make the jump into the magazines. Even if you travel to Hamburg as a model, you will quickly arrive at the agencies or photo studios. Mostly directly from the Hamburger Bahnhof or Airport.

Advertising finances you as a model

But the “most money” for you as a model lies in advertising productions – for magazines you rarely get paid. Most of the tracks in magazines are even produced without payment. The photos are then all used for her own portfolio (model, photographer, visa, etc.). However, your income comes mainly from advertising or “commercial” jobs. When we talk about the German market, especially advertising spots, photo shoots for online shops or classic catalogues and image brochures for companies. This is not only about fashion, of course many other brands and companies also book models for your advertising. In Hamburg for example insurances or also food count to it. In particular large chains (all the same whether fashion or food) produce nearly weekly new distances in their studios or those of the photographers and production teams. New models are always being sought to sell the new products of the week in the respective brochures. If you find your regular customers, you will make a good living as a model.

Jobs in Hamburg: Online Shops, Social Media & TV Advertising

When you start modeling, your first jobs are mainly to do showrooms. Such a showroom in Hamburg is a small, internal event where designers, marketing managers or salespeople meet with the customer to select parts of the new collection. Of course these new fashion pieces should be shown to you as a model! How are the seams processed, what is the texture of the materials, how does the jeans or the jacket fit? In order for the designer, sales manager or marketing manager to have a model directly on site, young models in particular are booked for this type of job. You usually work in Hamburg’s city centre, where designers meet their customers. Once you’ve gained your first experience and upgraded your model portfolio through test shootings with photographers, you’ll get your first jobs for social media shootings or online shops!

Start: Shootings, Social Media, Online Shop and Image

There are always new fashion collections or new products. Exactly, it doesn’t always have to be about fashion trends! Just look at smartphones, there’s always a new iPhone or mobile phone from Samsung Galaxy to HTC. There are also many new models, new commercials and photo shoots in the automotive industry. Models are needed for every new brand and every new model. Also for new seasons but also for different seasons, spring, summer, autumn and winter! Each emotional set needs its individual composition of photo models, production team but also advertising agency, which creates the creative concept. There are always new jobs in Hamburg! If you work diligently and show your model agency or management that you are professional on jobs and on time, that the customers are satisfied with you, then you will get your first commercials sometime!

Next Level: Jobs for commercials and TV commercials in Hamburg

The word TV is nowadays of course often equated with broadcasting, e.g. through YouTube advertising. Advertising in video format, be it the advertising film for upstream YouTube videos, the advertising film for TV and cinema or also influencer marketing with videos on YouTube, this is the greatest potential for you as a model. Since the production of commercials by media agencies is quite complex, the productions are not only used in Germany. Unlike regional brands that use your photos in the Hamburg area, for example, such TV commercials are often broadcast throughout German-speaking countries, including Germany, Austria and Switzerland. However, many commercials are also shown throughout Europe or even internationally, in America and Asia. Hamburg offers great potential for you as a model!

Dailies campaign with Marie, Hannes & Johanna

Pantene Pro V (worldwide) with Lisa

Local agency or international agency?

If you want to get started as a model in the field of media and advertising, then you have with a management the best agencies not only to get jobs in Hamburg but also in Berlin, Hamburg, Cologne and Dusseldorf. If you want to work as a fulltime model and professional, then you need not only jobs here but also in other cities. Therefore it is important for you as a young model to choose an international model agency that offers the best perspectives not only for Hamburg, but also for Germany and for the international stage, ideally!

Follow bookings for models in Hamburg

In a career, it is important for every entrepreneur (you too are an entrepreneur) to acquire satisfied, returning customers. If you have customers who are satisfied with you and your performance, there is a greater chance that you will re-book when there are new jobs. Especially showrooms and fashion shows bring you directly to the decision makers in the companies. If you are convincing here, you may soon be booked for an entire Lookbook campaign. Then you will not only get the clothes of the customer to present them, you will also get a whole photo shoot with a big team, in a big studio and for sure a beautiful video, which you can use afterwards for your model portfolio and his portfolio. Are model portfolios new for you? Then have a look at our recommendations for your Modelmappe.

Model agencies in Hamburg for serious castings & jobs

There are model agencies in Hamburg, like the proverbial “sand by the sea”. In Hamburg there are not only the classic model agencies, but also many individual model bookers or agents. Their names are often not as well known as the big agencies, but they also have very good contacts in the advertising industry. They often used to work in an advertising agency themselves and then moved into the world of fashion and models. Now they have a good network to certain companies and they can find these jobs. There are also mother agencies. Mother agencies are so to speak the biggest form of the agency, they not only represent you as models in Germany but also try to actively bring you to their partner agencies all over the world. As a model you can also work in the absolute top cities like New York, London, Paris or Milan. The dream of every model when it comes to becoming a model! You want to know more about the different agencies? Then read here all about the different Model agency types.

The big leap is mostly only possible with one of the big agencies! They have the necessary personnel and the necessary financial means, which you need as a model, if you want to continue and for example also work abroad. Here it is not only about the work itself, but also about flight tickets, hotels and contracts that you make with the respective partner agencies in advance of each stay abroad. From Hamburg airport you can then travel all over the world. USA, South Korea, Greece, France. A big risk, which is why contracts and a reputable model agency in Hamburg are also important. This ensures that everything runs smoothly for you and that you arrive safely in the new country from the very first moment.

You work abroad as a model 45-6o days

As a model you usually work 45 to 60 days abroad. The agencies take over all your investments, so that you can fully concentrate on your job. At the end of your stay, the income is deducted from the expenses and the remaining surplus is divided among the parties. As a model you get at least half of your profit paid out. Since you had no costs, it is an incredibly great opportunity to expand your model portfolio, get to know new people and above all to make new contacts all over the world.

Reposting of agencies from Cape Town & Co.

If you convince in Hamburg and Germany on Showrooms and Fashion shows, the chance that one of the customers will book you again increases, for a bigger campaign or a bigger photo shoot. It’s the same with agencies. Once you have worked abroad and the model agency has got to know you, appreciated your work and had good experiences with you, they will also ask you next season if you don’t want to visit them. By working in different countries you will gain a lot of experience and your Modelmappe will become more and more diverse.

The big customers and jobs are located abroad!

If you go abroad as a model, you have a great chance of more campaigns and much more elaborate photo material. While productions in a country like Germany are very elaborate and therefore expensive, productions in many other European countries or in an international comparison are much cheaper. In Madrid or Barcelona you will already get much bigger information, if you should go as a model sometime to Asia, it can also be that you have a helicopter, an elephant or something else with you. These photos are of course absolutely great for your portfolio and show that you are also in larger productions as a model and bring your performance.

Luxury in Hamburg: Models and High Fashion

Anyone who wants to make the leap into the wide world in Hamburg can do it! Hamburg is not only known for its numerous media, Hamburg is also known for its VIPs, celebrities and its “well-to-do” inhabitants in many parts of the city. Of course you won’t find a luxury boutique in the Schanzenviertel but in the city! Because, in every city where luxury is concentrated, there are of course many satellites around the brands. These are companies that accumulate around a certain branch. In the high fashion and world of haute couture, for example, these are fashion boutiques and showrooms of the various fashion designers. Here in Hamburg they present the latest fashion of the season to their customers, directly on the model. The customer can then decide on the spot which pieces to buy for his fashion chain.

Fashion boutique, exclusive wholesalers and showrooms

Numerous major brands are in Hamburg. Models are quite often booked by them for the new collections. If you were still like on a showroom, imagine it as a very, very small fashion show. As a model, you present the designer’s new pieces. In front of you there is a selected audience, but not more than 100 people like in a fashion show, there are usually only a few people here. For example, they represent larger fashion houses and brands and are looking for new trends for their stores. That’s why they visit the designers, it’s about trends and novelties! Your job is the presentation and if they like a garment about you, you also present the workmanship and materials. As a model and sales talent, you’ll help the designer bring his fashion to the world! Also in Trend: Curvy Models.

Especially young models often work in Hamburg showrooms. As a model you can quickly earn your first living and then concentrate full time on modeling. Jobs in showrooms are also an excellent exercise, because you have direct contact with the marketing department, maybe even with the customer himself. Here you can not only learn how to present yourself, but also how to present your customers’ products and garments convincingly and authentically. The better you become as a model and the more convincing you are with the customer, the higher is the chance of follow-up bookings.

Shopping tips and insiders for Hanse-City

By the way… Shopping in Hamburg? Here you will find the best tips and insiders!

Models & Model will be in the Harbor City

If you consistently follow your path as a model, you can build a great career as a model in Hamburg. If your career goes well, you can stay in your (!) city forever, if you like! Through your model agency you have got good contacts in Germany and customers who like to book you frequently. You have been abroad, have developed a portfolio and now get new inquiries from Italy or South Africa every year. If you follow this path for years and stick to it consistently, you can manage to live from modeling and also find your home in Hamburg. The city is beautiful, not only to work but also to spend your life here. In the city, at the harbour or in the different multicultures quarter at the edge.

Apply now as a model in our agency!

If you want to become a model yourself and try your hand at the business, apply as a model with us! You can find all information here Model Application Hamburg.

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Book a model Berlin: Briefing, booking and model agency – that’s how it works

You are looking for a model in Berlin? Our model agency provides first-class models with experience, references and absolute ambition – all in one! But how does a module booking actually work? Our guide for your first booking in Berlin. Frame Collect information about the photo shoot:

Photoshooting appointment, location, team, rights of use & Co.

First, you should collect all the important frame information for the upcoming photo shoot in Berlin. The A & O is the ultimate customer. Who will use the photos at the end of production? This includes on the one hand the concrete date but also the start and end time of the photo shoot. For a booking to run without stress, the appointment should be at least 7 days in advance. Add to that the team of photographer, make-up artist (hair + make-up) and stylist. It is important for the model that a make-up artist is on site, own make-up is not welcome. Ideally, also a stylist. Both should be mentioned next to the photographer in the briefing.

Add to that the location, no matter if it is in Berlin-Mitte or in another city like Hamburg or Paris, for the planning of a modeling agency the knowledge about the place of production is important. Also for you as a customer the proximity of the models is very important and therefore a request should also contain the information about the shooting location. To this end, the rights of use should be precisely coordinated:

  • In which countries is something published?
  • How long will it be published there?
  • In what media is it published?

Production: Photos, Videos, Moderation & Co.

In the following, the job should be described, what is produced? Is it about a photo shoot, alone or with other models or video recordings or even moderation for TV / streaming or fairs. In addition, the rights of use of the recordings come. As far as rights of use (also buyouts) are concerned, there is a large list of possibilities, from social networks to the online shop to image brochures, pure internal use for employee training purposes or even marketing in the cinema and TV or on YouTube and streaming portals , The media should be detailed, as the usage rights for models are very important. A small example: If a shoot z.b. published only on an Instagram channel, for a year, the cost is much lower than if the shoot is used worldwide for an online store, 2 years. In the first briefing, always mention the complete, planned usage rights of the production.

Here is the most important information that you should send to a modeling agency if you want to book a model from Berlin:

  1. End customer – who uses the recordings
  2. Shooting appointment
  3. Shooting location
  4. Team – photographer, make-up artist, stylist
  5. Production (photo, video, moderation, etc.)
  6. Usage rights

Inquiry – How do I contact a modeling agency?

If you have gathered all the information and have no further questions, the best way is to send everything clean in an e-mail. This keeps the history from start to finish and makes it easier to send data. The e-mail will then arrive in the booking team of the modeling agency and will be processed promptly, since all the information already contained in the e-mail can be quickly made a selection.

If you have any questions about the shooting or model booking, it is advisable to call the agency. Every reputable modeling agency has a phone number but also several contact addresses for the different bookers and areas. Here you can pick the right contact person and contact you. Basically, contact via e-mail is recommended. The corresponding model agent will then report back, either with queries or with a first selection of suggestions.

Sedcards – What are the suggestions of a modeling agency?

When proposals for a photo shoot are sent, all sedcards are attached. The sedcard includes various photos of the models, a portrait, a whole body, once fashion, once sports, catwalk, a compilation of jobs that the model has already made. So the customer can quickly make an impression on the look of the model, but also gets all the information about the body size, chest, waist, hip, shoe size and of course hair and eye color.

The Sedcards are images (not PDF files), thus easy to open from the tablet, iPhone, PC or even notebook. With one click you can look at the next setcard and find your own favorites quickly and easily.

Booking Confirmation – The final details of the booking for model and production

If you have made your choice, it will go into the booking of the model. First, we will now discuss exactly what the job of the model is, what times are definitely fixed and what places. Likewise all conditions of use were discussed, now the booking confirmation can be written. After receiving the booking confirmation, you return a signed copy to the model agency, now the model is confirmed for you.

Cost – How much does a model booking cost?

The costs for models are very different, but in a reputable and established modeling agency you should always expect a four-figure amount, which is at least, when it comes to photo shoots and commercials. New Faces with a higher three-digit. New Faces are models that are at the very beginning of their careers and are still working on their portfolio. Smaller jobs and shows, where no photo use takes place (keyword usage rights) but also not a broad public, there are also slightly lower fees. Often also often new faces are booked, the first experiences must collect. Before working on a major fashion show, they first work together in showrooms to gain initial experience with designers and clients.

Overtime – What if a shoot takes longer?

The booking confirmation will already record the full duration of the photo shoot. There is a specific start time and a concrete end time. Between these times, the photo model is on the shooting set. Should a photo shoot take longer, Overtime will charge. Overtime is usually scheduled for one hour, which means every beginning hour is calculated. For most photo shoots, however, you have a 30-minute grace, so you can cover something. Should a shoot be covered for more than 30 minutes, the first hour of overtime will be noticed. There are usually two different models, a full-day booking, here is the model for 8 hours on the set, plus one hour break, which must be set between the 8 hours. On the other hand, there is a half-day booking, this is usually remunerated with 60 to 70% of the rule Gage. Since no other job will be possible that day, the payment is just over 50%. Overtime does not change the buyouts, they stay untouched.

#1 Model Coaching 2018: Personality, Body Language, Perception and Catwalk

Model Coaching – Finally it’s time again for our new faces to meet up for the first model coaching in 2018. With three absolutely outstanding coaches. With our model coachings Read more

Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

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Take your own measurements for agencies, castings and jobs

How can you take your own measurements and make snaps yourself? You will learn this within a few seconds. With regards to an application at an agency and looking for an agency it comes down to your self-assessment. The awareness, which agency you fit in as type. If you want to be in one of the top agencies in order to work internationally top measurements (as already mentioned) are a must. If these measurements vary too much and the proportions do not fit the agency you should not apply there. You save yourself and the model scout time. Just apply at agencies in which you fit in and where you have a chance of being accepted. Which models work with the agency? You will find out by looking at the model board. In the model board you will directly see which types of models the agency represents and which measurements they have. Once you have found the perfect agency for yourself you just need one more thing: perfect pictures.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Agency standards: Snaps + measurements for models

Many models are asking: “How many photo shoots do I have to do in order to apply at an agency?” The answer is simple: none. As a new face you don’t need any pictures for your application at an agency. Model scouts and agencies are very well trained in their job. Their eye is very sharp and they only need some natural snaps from you.

Polaroids are easy to take. No posing, no styling, no extras. What you can make of a model with stylists and make up artists, the agency knows. It is more important to them to get a natural impression of you when you apply. Polaroids are not only important for your application. These snaps will accompany you throughout your entire career. They are the most important factor for a booking. You need polaroids for your agency and future jobs. That is why I dedicate polaroids an entire chapter of this book. So you know what is important if you are taking your fist snaps. How should you take snaps for your application? We will go through this step by step.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest.

How to take your own polaroids?

Your first thought about snaps should always be: as simple as possible! For good snaps you only need your cell phone with a camera. Professional models usually take some snaps for the next job in their hotel room or even short clips for e-castings after a job or in breaks. This shows how “easy” and simple they are. Polaroids are clean pictures of your face and body showing different angles and facets, to give the agency an impression of you. You can take them yourself or with the help of a friend or your family.

Polaroids should be taken in front of a clean background with daylight, so that nothing can distract you. Try not to have any shade. This works very well if it is a bit overcast. No make up, simple clothes, tight like skinny jeans or leggings, and a clean top or t-shirt. Women should also wear high heels. One snap should also be taken in bikini or underwear. Same for men. So snaps in jeans and shirt, and underwear in order to show your figure. On one picture you should smile, and on the other you need a more clean expression. Very important: no over posing! The snaps should be simple and natural.

  1. Polaroids – in short:
  2. Light, clean background (ideal)
  3. Daylight, no shades (if possible)
  4. No make up
  5. Simple, tight clothing
  6. High heels for women
  7. Portrait and full body picture (also bikini/underwear)

Polaroids set: Be who you are!

A set is a recommendation. It is important though that you are shown in a natural way for the agency. From different angles and perspectives with daylight as you will see on the following pages. You should not pose too much on your polaroids. For the scout it is important to see you as natural as possible. Just imagine yourself standing in front of the scout life. You would also not pose then. Just be yourself, natural, look straight into the camera with a neutral expression. Modelling agencies will need following snaps from you:

  1. Snap of your face (front)
  2. Snap of your profile
  3. Full body snap (front)
  4. Full body snap (side)
  5. Full body snap back (to show the length of your hair)

If you are taking them with a friend you will not need more than twenty minutes. No styling no make up, just dark jeans with a white shirt (you have that in your closet for sure). Now you only need to take your measurements.

Taking measurements yourself

You have never taken measurements yourself before?

For your career up to date, measurements are just as important as polaroids. Your measurements are simply taken with a usual measuring tape. If you are unsure let somebody help you. Ideally, you only take your measurements in underwear, as they cannot be falsified in doing so. Every modelling agency needs four measurements form you: height, bust, waist and hips.
Height – stand tall with your back at a wall and mark the exact height. Fastest way would be with a friend and a book or cellphone and pencil. After you have marked the height, you only have to measure the distance to the floor.

Bust measurement

In order to take the measurement of your bust you need to put the measuring tape at the widest point and around your bust with tension. If you are wearing a bra, for the girls, take 1cm off the amount you measured (for a push up bra at least 2cm off).

Waist measurement

Measuring your waist is putting the measuring tape at the tiniest place and then around your waist.

Hips measurement

Again put your measuring tape at the widest point for your hip and then around your hip and back. Perfect modelling measurements for women are 90-60-90 (a reference).

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

Become a model! Professionalism, good notes and self-confidence

Professionalism is the base for models as it is for celebrities or sport stars. The perception of others will define your value as a model in jobs and in your daily life. Professionalism means trust in ability, being on time and improving steadily. And as already said, professionalism Read more

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

Supermodels: More than a model

Guarantee of success? Yes. Whenever advertising agencies plan new campaigns and involve a big name they are also buying the trust of their fans. They profit not only from the model as a commercial face but also as an influencer. Campaigns double their range Read more

Become A Model: Application, Castings, Agencies & Co.

Models – Our booking team gets many questions every day, here are the answers! We will help you starting your modeling career. We write detailed articles about our own editorials, have a lot of videos about ‘how to become a model’ Read more

Modeling in Munich! Schickeria Munich and Shootings

To work as a successful model in Munich, you have to master more than just good looks! The job of the model is not only the flawless appearance, and well-groomed appearance, from the hair tips to the feet. The job also includes improvisation, acting and elegance. Of course, there are many more factors for successful models in Munich, but these are the absolute basics. What matters is your charisma. Many models are attracted to Munich. Read more

Things NOT to do in New York if you travel as model

Overcrowded, overrated, 100% touristic: This week, we take a look at all things you should NOT do as a model in New York! No matter if you go for New York Fashion Week or just for holidays. If you go to New York for shootings, campaigns or shows, you have to save time, time is money Read more

The Best New York Theaters – 8 places you have to know as model

Your shooting is finished? Take a look at New Yorks theaters and cinemas. Here is a list of 8 brilliant locations directly in NY from Manhatten to Brooklyn. Why? Movies, cinemas, theaters are a great expirience for you as model and you will have a lot more topics for your next business small talk. Most people are familiar with the standard cinema experience. You go to the theater, but your ticket, pay an exorbitant amount for snacks and beverages, watch the movie, and leave. This is pretty standard and routine. However, there exists a number of unique theaters that offer something a little bit different from the rest, whether it is food, seating, screenings, or something else, to stand a little bit above the competition. New York is no different and boasts a host of unique or unusual theaters for the cinemaphile in everyone. Read more

Modeling agencies – From the mother agency to the model agent and boutique agency

Model agency is not the same as a model agency. In Berlin, Hamburg, Munich and worldwide, there are very different forms, from individual model agent to big agency with over one hundred employees. What are modeling agencies? Agencies are always made up of one or more owners who build targeted teams to constantly improve the agency, their reach and customers. As an agency, you take care of the job placement and can also take on additional management through sufficient staff, such as travel planning, ticket or hotel bookings. A modeling agency also provides you with contacts to photographers for image material. Modeling agencies are the usual and familiar way through the holistic approach.

Model Files – Internet agencies for thousands of models

Within the agency world, there are still special alignments. While model charts almost indiscriminately take models and present thousands of models on a website, mother agencies are extremely concerned about you and try to position you as a model internationally. They are more to you than just Modelbooker, they are real contacts for you who are very concerned about your career. In big megacities you will find boutique agencies and widely scattered and barely known, you will find individual fashion agents who only represent a few models but fully serve them as managers (like a mother agency). To get a glimpse into the differences, let’s take a closer look at all agency types:

Model maps are usually online platforms. Models can register here, for free or for a fee. The promise of these platforms: “With our platform you can find customers without an agency! Just get in. “A beautiful simple world. Does not work. The attempt is there again and again. However, model maps do not offer a structure, no advice, no recommendation, no network. They often only earn their money with the advertisements on the web portals. In the pool are thousands of models or that someone checks the quality. As a model, you should refrain from all these platforms.

Mother Agency – Your all-round management as a model

Mother agencies are the absolute opposite. These agencies focus on the placement of models in international, sometimes large agencies. There are mother agencies that only mediate in other agencies and do not serve customers themselves. Such are mainly outside the major destination countries such as the United States or Germany. Modeling agencies are often both in the larger countries. They mediate models in the national market but are also active as a mother agency and coordinate your international placement in agencies. They keep their partners up to date with footage and organize your options and appointments. The billing is then quite simple, the mother agency gets, like a management, ten percent of all revenue. For this you get access to the network and full service of your agency. An extremely good deal. As a high fashion model that can work both for advertising and for international fashion designers, a mother agency should be your goal.

However, parent agencies expect exclusivity for this. Therefore, when choosing a mother agency you should be very careful about who represents you and which models he currently manages. Since you rely on an agency entirely, it should be able to offer you what you need for your career. International contacts to clients and casting agencies, contacts to photographers and magazines, a strong model board that suits your look.

Boutique agencies – right in the big cities

Boutique agencies can be found in the megacities worldwide. Their special charm is that they usually work only for customers in the respective city. Such agencies can be found for example in New York City. You can still have good contacts and are also working as a mother agency.

Booker – Individual fashion agents with good contacts

You can not find individual bookers on the internet. They work alone, without a website and without social networks. They are managers and mediators with their own network. Mostly they worked in big agencies. In the course of time, of course, you will gain valuable contacts and experience in modeling. They now use it as a booker. After many years in a large agency, they explicitly want to work alone. Often they do not even have their own offices. They represent only very selected models, five, ten or fifteen. Not more. These bookers will scout you on the street, just in the cafe or in the gym. Some work at home, others fly around the world with their models. They are also active as a mother agency and bring their models to major agencies worldwide.

Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

How To Spend 4 Days In New York As A Model

Are you in New York and don’t hesitate to have a job or a casting within the next days? Enjoy New York City! When planning a trip to New York under limited time constraints, as is the norm, it can be a bit overwhelming figuring out how best to maximize Read more