With its progressive leather goods and original designs, Fendi has always been one of the most famous fashion labels of modern times. Karl Lagerfeld in particular revolutionised modern fur fashion with his Haute Fourrure. The brand’s advertising campaigns are just as original and extravagant as its annual collections. Here, of course, only the who-is-who of Hollywood stands for the brand in front of the camera. Here you can see what makes up the Fendi campaigns and what visions Karl Lagerfeld and Silvia Venutirini Fendi have for the future of the brand.
Fendi: Italian fashion label defines the “Haute Fourrure
Fendi was founded in Rome in 1918 as an Italian luxury label. At that time it focused mainly on the distribution of furs and leather goods. The first fashion show took place a few years later in 1932. The family business, which had been run by founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was finally divided up between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. In 1965 they employed the German designer Karl Lagerfeld, who worked there as Creative Director until his death in 2019.
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The biggest campaigns Fendi: Extravagant dresses, shoes, swimsuits & bags
Fendi has enjoyed great popularity for decades – and rightly so. The designs are always innovative, the materials only the best and the promotional clips unique. Sometimes they are colourful and eccentric, sometimes minimalist and timeless. Fendi is always good for a surprise. We have compiled the best advertising campaigns for you here.
FendiRomAmor: Colourful hoodies & neon jackets as a declaration of love
The colourful Fendis collection is a homage to the vibrant life of Rome. Grafiti artist PREF contributed significantly to the creation of the Capsule Collection Fendis with unique & eccentric patterns and images. He reinterprets the Fendi logo and rounds off the rebelliously sporty look of the clothes and accessories perfectly. The collection is available in selected stores.
Fendi Mania: Sporty Capsul Collection inspired by FILA
The Capsule Collection Fendi Mania was created in collaboration with artist Hey_Reilly. The creative direction of the house Silia Venturini Fendi was drawn to the up-and-coming artist when he dissected the Fendi brand logo for a project and combined it with the Filas. Venturini loved his work and invited him to collaborate with him. You can see the result here in the clip.
Feminine women collection with retro vibe & flower prints
Work clothes made of cotton. White terrycloth skirts. Quilted flower dresses. Quilted fur dresses. These trend pieces of the year sum up the spirit of the 2020 summer collection. “One thinks about the practicality of things,” said Venturini Fendi. “I want women to feel natural and good in these dresses. Nobody knows Fendi like a Fendi”. You can see what that looks like here in the video.
Fendi Icons: Iconic Handbags & Monogrammed Boots
Over the last decades Fendi has managed to create timeless pieces that have become classics of the fashion scene. Especially her iconic bags can be seen every year at the runway shows in Milan, the streets of Paris and the latest Hollywood movies. You can also see the most popular shoe models in the video here.
Fendi’s famous advertising faces: Jackson Wang, Nicki Minaj, Xenia Adonts & Co.
Fendi not only has a penchant for outrageously good-looking mannequins, but also for the international who-is-who of the entertainment industry. So Hollywood stars like Sarah Jessica Parker, famous influencers like Xenia Adonts or Asian music legends like Jackson Wang are regularly photographed for the fire.
Baguette Friends Forever: Exciting campaign with Sarah Jessica Parker
The Fendi Baguette is one of the most famous parts of the fashion house. See Hollywood darling Sarah Jessica Parker become Carrie Bradshaw once again and rejoice over her new acquisition from the Fendi boutique in New York. Spoilers: The video also features some influencers.
Fendi Prints On: Extravagant collection with Nicki Minaj
When hip-hop legend Nicki Minaj rapped about Bentley windows and Fendi prints in her song Chun Li, the singer didn’t know that she was about to embark on one of the biggest fashion collaborations of her career. The Fendi Print On collection comprises 127 pieces that reflect the typical Fendi spirit, yet skilfully combine it with Minaj’s playful and loud aesthetics.
Fendi Colibrì: Personalized shoes with Paola Alberdi
With Fendi Colibri, the fashion label is revolutionising the modern shopping experience. The luxury brand invited the Japanese actress Emma, the Italian songwriter Patricia Manfield, the French influencer Xenia Adonts and the American trendsetter Paola Alberdi to come and see the brand’s new project for themselves. What makes Fendi Colibri so special? The buyer can now choose between seven possible combinations for the perfectly personalised shoe.
Mr. Doodle Capsule Collection: Men’s collection with advertising face Jackson Wang
Clever, modern and daring – that describes the new Mr. Doodle collection Fendis best. Here you can find colourful men’s jackets, shirts, shoes and matching bags. Take a look at the promotional clip with the Chinese singer and rapper Jackson Wang.
Behind the scenes with Karl Lagerfeld
For several decades Karl Lagerfeld was the creative director of the company. He revolutionized modern fashion with his extravagant designs, breathtaking fashion shows and innovative outfit combinations. Learn more about the extraordinary fashion designer and his Fendi legacy.
Interview with Karl Lagerfeld and Silvia Venutirini Fendi
What inspired Lagerfeld for the women’s summer collection 2017? What was the point of the extravagant make-up? These questions are answered here in the video by creative directors Karl Lagerfeld and Silvia Venutrini. There is also an exclusive insight backstage.
Backstage of a Fendi fashion show with Gigi & Bella Hadid
Here too, Karl Lagerfeld’s vision is expressed in the silhouettes and materials of the collection. Take a look behind the scenes, where meetings are held, models are cast and last minute changes are made. Always in the spotlight: Karl Lagerfeld and Silvia Venutirini Fendi.