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Our little TikTok Star: LENA!

Lena is sugar! Lena is one of our young bloggers, influencer… just a great person! We met Lena through a good friend who was in our agency in the summer. She spoke of Lena and TikTok. When you saw her first contribution, we were directly enchanted and had to get in touch with the young woman from Cologne. Lena manages to inspire people spontaneously with her sugar-sweet manner and her smile. Her open and absolutely uncomplicated manner makes her an absolute popular figure, whom we as management would like to support with incredible pleasure. Lena is not only cheeky and perfect for social media, her first job was e.g. for Deichmann, Lena is also super strong for all forms of advertising. Toothpaste smile! To give you a first impression of our Lena today, we sent her to our videographer and here it is, her first showreel video! More about Lena, but also about her Instagram channel and musically you can find in Lena’s blogger folder.

Today came their new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Sweet / Commercial Showreel with Lena

Model Jeremy – Lifestyle, Fashion and Perfume Expert

Jeremy Fragrance – Besides Youtube clips on men’s perfumes, the smart Mister Cool is also successful in the model business. In addition to large jobs such as for an energy drink manufacturer, Jeremy has been decorating the model card index of Cocaine Models since 2015. We talked to Jeremy about his skills, future plans and experience in the modeling business.

Model Jeremy: Mister Attitude!

CM: You’ve already had some experience as a model, what were your best experiences/jobs?

Jeremy: Just recently I had two jobs that I liked very much, I was allowed to dance on the catwalk! Power and a good mood – that’s what we should communicate and that’s what I did.

CM: Where do you see your strengths as a model?

Jeremy: Versatility and discipline are my strengths. I can let go completely and be free, at the same time I listen carefully to the wishes of the customer to achieve the best possible result or even surprise him with an even better idea/pose.

Jeremy: CM: Do you have a fashion tip?

Jeremy: Always be authentic, no matter what emotion it is, as long as it is authentic – it’s good!

CM: What is your professional mantra?

Jeremy: Being unique and yet suitable for the masses.

CM: What else do you want to achieve in the future?

Jeremy: I love it when people send me Whatsapp photos when they see me in magazines and more!

CM: Dear Jeremy, thank you for the interview!

Berlin Fashion Week: Shows, Dates and… Invitation?

Soon it will be time again and all model agencies and models will meet again in Berlin! The Fashionweek is coming up and invites to the big summer party. For a week, the German capital is turning back into a fashion Mecca. Many know the big shows of German designers from fashion magazines like Vogue, Elle or Harper’s Bazaar. Away from the mainstage there is also much else to discover, e.g. the Berlin Fashion Salon. But also the meeting places of the Be-to-Be economy. What does that mean? But let’s start with the basics!

+ Berlin Fashion Week | Model Casting 04.07.2018

Why is Berlin Fashion Week?

Fashion changes so fast! Almost every month there is a new collection and new parts hang in the shop windows in the city centres, and there are always new highlights in online shops. All big chains but also all boutiques have to get their clothes from somewhere. Usually you visit a designer and look at the clothes in the showroom. Showrooms are therefore also one of the most frequent jobs for young models. Here you present the designer’s new fashion collections directly to the body, in front of a small audience, with only designers, someone from marketing and the customer. The customer can view the cuts directly, but also the fits and materials. Of course this way is relatively complex, because every single boutique owner has to come to the customer, needs a single appointment, a model and so there is a lot of effort. Berlin Fashion Week has exhibition halls with various themes, trend fashions, wedding fashions and oversizes. Hundreds of designers and producers position themselves at every trade fair. For one week trade visitors can inform themselves here about the latest collections and pieces. You can not only see the individual samples live, but also models who can present individual parts are booked on each stand. This is the main business of Berlin Fashion Week!

Fashion Designers Meet Customers

From the prêt-à-porter to the curvy, customers will find everything they need for their fashion boutiques and shops. Berlin will thus occupy the trends in German fashion boutiques for a few weeks. Of course, not only boutiques stop by, larger fashion chains also send their scouts out to discover trends. Hundreds of designers are lined up next to each other on each stand at each trade fair. There is a lot to discover here, i.e. fabrics and cuts that have been separated but also completely new ideas as well as Function Wear. The fashion industry never stands still and that’s why we meet for Fashion Week, whether in London, Paris, Milan, New York or Berlin to discover the latest trends. And when you meet, there are always others, of course. YouTube, Instagram Stars, Press, Stars and Starlets. For one week, the Who’s Who of the fashion and media world will meet in Berlin.

How many fashion shows are there at Berlin Fashion Week?

There are two different sections among the various fashion shows. One stage deals with the main shows. This is where the great German designers meet to present their new collections to a large audience. Not only normal guests are invited to these fashion shows, but also VIPs, YouTuber, Instagramer, press representatives and stars as well as actors, footballers or even musicians. On this mainstage there are usually eight shows per day over 5 days. From Monday to Friday you have the possibility to have a look at the new collections. On Saturday there will also be a big highlight, the audience and the tickets are of course strictly limited and not for sale.

In addition to the main stage, there are also 2.3 side stages where there are smaller shows by young designers. These include, for example, the Berlin Fashion Salon, where you can particularly look forward to new designers. That’s why there is also the Ethical Fashion Show. It runs parallel to the mainstage for 5 days and shows in particular fashion labels that focus on sustainability. These are the two different areas, the mainstage and the different side stages.

Show Highlights 2018 (Spring)

Marc Cain Fall / Winter 2018

RIANI Fall / Winter 2018

How to get tickets for Berlin Fashion Week?

It’s extremely hard to get tickets for the mainstage, of course designers prefer Instagram Stars or Youtuber, who can report directly and directly about the collections. Press representatives and magazines are increasingly receding into the background, but also stars and VIPs. If you want a ticket, you need good contacts and a contact person at the respective designer or his advertising or PR agency. But it is very difficult to get such tickets!

For the other side shows of Berlin Fashion Week it is also difficult to get tickets but a little easier. For example, if you have an Instagram account with at least 40,000 or 50,000 fans, you can get one or two tickets. The magic word here is accreditation. However, you should take care of it early, as well you should only try if you have something to offer in exchange for the coveted places.
How many people are at a fashion show in Berlin?

The tickets are of course strictly limited, so there is not much space. That is clear but how little space actually? The main show of Berlin Fashion Week usually comprises a maximum of 150 people. Each show can now accommodate 150 guests. This sounds like a lot of space at first, if you count sponsors, people from the team or partners, as well as buyers who buy larger quantities, then only 100 seats are left. These 100 places have to be distributed to stars you work with, instagramers you already work with, model agencies provide the models and so on! In the end there may be 80 tickets left for the invitation, for the whole of Germany but also for international guests.

So the space conditions are very tight, on the side stages it often gets even tighter. In the Berlin Fashion Salon there are shows in which only 30 or 40 guests take part. Is that what you thought? That’s why invitations to the shows are so popular!

Do international designers appear in Berlin?

You won’t meet many international designers at Berlin Fashion Week, Marc Cain is usually on site, but that’s the big international highlight! In Berlin he meets the top German designers, fashion labels RIANI and Dorothee Schumacher.

In which location will Berlin Fashion Week take place?

The designers’ shows take place in various locations in the city, a few years ago at the Brandenburg Gate in a specially constructed large tent with its own lounge and many conveniences, then in the Jandorf department store and this year for the first time in Berlin’s E-Werk.

Modeling at a fashion show? If you want to work as a model at one of the fashion shows yourself, you have to take part in the castings. The casting dates, especially for the great designers, are of course kept strictly under lock and key. Here only the big model agencies should participate, so that on the day of the decision one really has only the best candidates locally. There is not much time for the preparation in Berlin, as an agency or team you usually have 7 to 10 days to find the best models, to familiarize yourself with the location, to prepare all clothes and if necessary also to make changes if something is spontaneous. Therefore, the castings are usually not conducted publicly. With smaller labels, however, you are sometimes lucky as a model without a model agency. Because some of your castings are held in public, why is that? Of course, the great designers don’t necessarily need additional advertising, they already have other concepts for that. Smaller designers, e.g. from Berlin, would be happy to receive a little extra attention for your fashion label. That’s why some model castings are made public.
Berlin, Paris, London, New York, what is most worthwhile?

The concepts and the presentation are of course the most extravagant in Paris and New York! If you’ve experienced one like this here, Berlin will soon seem relatively small to you. Especially in Paris big shows are traditionally done. Everyone knows the famous productions for Chanel by Karl Lagerfeld, trend-setting with robots – in the supermarket or in the forest, every kind of production is feasible. In Berlin the scales are a bit smaller, here you have two or three locations, which are usually not specially prepared, the focus is on fashion. Of course, this has its very own charm. Fashion Week is not only important to see new clothes, but also to network and meet again.
Chanel Fall / Winter 2018 in Paris

Here you see the difference to Berlin, Paris, absolute highlight!

What is there to experience besides the fashion shows?

In the streets of Berlin, especially in the city centre, you will find a lot of events that take place parallel to Fashion Week. For example, there are great parties at the House of Weekend, one of the rooftop bars in Berlin. Not only cash, but also club! A truly unique experience for Berlin. If you are an agent at a model agency or a model at Fashion Week in the summer, it is also worth taking a look into the great crested diver, just a few metres from Warsaw Street. In the Great Crested Grebe you not only have a club but also a huge pool. Especially in the hot summer days, the cooling in the evening is perfect here. But there are also smaller events and parties, from DJs to barbecues. Of course you have not only the time to visit events in the evening, but also many events in the night. Magazine Parties in clubs, private parties in larger houses but also designer events, often with celebrity singers who present new songs for an invited audience. From a cosy barbecue to a magazine party you can experience so much in Berlin. Many dates can be found on the official site of the would Fashion Week but also always in our fashion blog!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a modeling agency, we are always very close when it comes to new trends in the fashion world: fashion, bloggers, trends, events to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what is going on in New York? What is coming from London? What’s new from Berlin? What happens in the world? Which bloggers are hot and what need?

You will find the trends for us! From day one you work directly with our team and you’re part of advertising (for example YouTube campaigns) and the modeling agency, which means you get a lot more insight into the world of the media. The perfect start to your career.

Official IHK training company

Go back to Modeling Agency: Jobs

Online Editing: Marketing Know How for Study and Career

What makes the training so special? Know how meets fashion.

  • Fashion, VIPs, News, Trends and Influencers
  • Content Marketing and Search Engine Optimization

Due to the fact that we have a lot of intersections with the advertising industry, we are specialized in the topic of online marketing and search engine optimization. If you combine both areas, fashion and influencers, as well as online marketing and search engine optimization, then you have absolutely valuable know-how for the future! No matter if you want to study in the media later or you want to start your career later, you have good chances! Interview the best bloggers in Germany and find out for us that nobody knew yet! As a fashion editor, you are sometimes also at events, store openings, blogger events, fashion weeks, GNTM or the About You Awards. Boring it is guaranteed not in the fashion world!

Application for editorial / fashion magazine only possible for Cologne location!

We are looking for interns and apprentices who want to be fully immersed in the world of media, models and advertising! At CM, you’ll see all the sections and get to know all aspects of a model and media agency. You’ll get deep insight into office and administration, plus media skills: Modern online marketing, social media and influencer marketing , PR and more. From the fashion show to Fashion Week to castings and Travel Management. Apply now in our modeling agency!

What you do in the internship / apprenticeship. learn:

  • Media and Project Management
  • Special know-how in Advertising and Fashion
  • Content, Social and Online Marketing
  • Commercial knowledge
  • Customer Care, Customer Administration, Communication
  • Planning, organization, phone calls, e-mail traffic, Excel spreadsheets
  • Contact for Models and Team

What you should bring to Prerequisites:

  • Commitment and self-reliance
  • Good knowledge of English
  • Good spelling and expressions
  • Communication skills, independent and structured work, a sense of responsibility
  • Computer Basics
  • Ideally, fast typing or 10-finger writing (for emails, content, etc)

Working Hours and Agency during Training:

  • Mon – Thu from 9am to 6pm incl. 1h lunch
  • Fri 9-15 pm
  • Cologne, City (Rooftop) on 220sqm and two floors
  • We invest a lot of time in your education
  • Young, ambitious team
  • Owner-operated

Internship for 3 and 6 months:

  • Compensation for 3 months: 200,00 Euro per month
  • Compensation for 6 months: 300.00 Euros per month
  • Excl. Social security contributions, health insurance
  • Takeover: In education / permanent employment possible (with sufficient previous knowledge)

Vocational training as a merchant and merchant

  • Your degree: Business Administration or Dialogue Marketing
  • specializing in Digital Marketing / Model & Artist Management
  • Remuneration: 600.00 Euros per month in the 1st year of apprenticeship, increasing according to motivation
  • Excl. Social security contributions, health insurance
  • Takeover: In permanent position possible

Application

Please send us a cover letter + CV as PDF. We do not require certificates or degrees.

  1. Enter contact information
  2. Cover Letter + Upload CV
  3. Submit

 

Job Selection:

Name:

Age:

City:

Start:

E-Mail:

Mobile:

+ Upload

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Upload #1

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Online Editorial: News, Trends and Influencers all day!

What does your job look like?

Start the day, team meeting and editing

Your everyday life consists of the classic office work! With a good coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workstation and check all e-mails and inquiries first. At about 10 o’clock we meet for a team meeting. Here we will quickly and through the most important tasks of the day. After that, you’ll be fully focused on your work, from agreeing with bloggers’ managements to PR agencies, new imagery that leaves you free in Photoshop, or even different tasks that you do not even count on today! Because as a fashion editor you’re always part of our modeling and advertising agency. So you also take over editorial tasks for our modeling agency, in the field of PR.

Interviews, design, news and public relations

Versatile and varied, our internship as well as vocational training (for office management or dialogue marketing) as a fashion editor. With all your main tasks, a friendly team and constantly new tasks, so that you yourself can grow in the challenges!

The longer your education, the more extensive the expertise that you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us, a job is not just about the daily work of the same things. You get your own tasks, projects and depending on the duration of the training increasingly more responsibility. In principle, we offer these three forms of training

Internship & trainee: Differences in education

  • 3-month internship for career orientation
  • 6-month internship for career guidance and know-how transfer
  • vocational training in the commercial sector

3-month internship for career orientation

In the three-month internship, you will get to know all important areas at a glance. Then you have an assessment of whether you would make the job as a fashion editor / in fun or not. In the three months you get a task that you are allowed to look after independently, with supervision and guidance. In addition, you will of course be involved in work with our team and get to know a bit of the world of public relations (PR).

6-month internship for career orientation and marketing know-how

Of course, in the six-month internship you will learn a lot more besides the important areas of vocational orientation! The experiences are more. For example, the Berlin Fashion Week takes place every six months, so if you’re lucky, maybe you can visit them for us! Or you organize photo shoots with photographers and models, which are then published in the magazine. You will be commissioned with such larger projects in a six-month internship. You then take care of the various tasks and the various contact persons, all around agencies, designers, models but also bloggers. During the internship, you will not only get to know the superficial aspects of a fashion magazine, but also in-depth work processes in marketing.

Vocational training in the commercial sector: editorial to management

In a vocational training, z.b. as a merchant or as a saleswoman for office communication or dialogue marketing, you will learn everything there is to know about the media world! After the vocational training you have gathered so much know-how that you can gain a foothold in every agency and in just about every magazine. Not only do we teach you how to work editorially, you also get to know a lot of aspects of marketing and especially online marketing, social media and influencer marketing. Who sits in the front row at a fashion show these days? Bloggers! That’s why we no longer just ask ourselves the classic world of printed magazines, but in 2018 have completely focused on the online area. Nevertheless, every six months we publish a best of issue in print, for reordering. Of course you will get to know all aspects of the layout here too, you will be happy to deal with Photoshop but also with InDesign. At the end of your vocational training you have got to know everything and with a little luck and good achievements, you even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK training company

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Influencer Marketing & Blogger Relations – Internship / Trainee

You want to be the manager for Influencer Marketing and Social Media Marketing? Since you are exactly right with us for an internship or training in Cologne! Our customers approached us early on the topic of “Social Media Marketing” and so we have steadily developed. Today, our Influencer division reaches several million people, alone in Germany. Influencer marketing is still such a new area that there are very few experts. Therefore, we are also more often invited to lectures or workshops in companies that want to help their employees with further education or training. Social media marketing is the most modern form of marketing, as a sub-discipline of online marketing, it deals mainly with people and group dynamics. In contrast to classic advertising, there are hardly any best practice projects or case studies to look for. Unlike poster advertising, these are very individual concepts. Every blogger is different, has his own opinion, his own ideas and wishes. All this you have to respect as an influencer manager and find solutions together with the blogger and the client. At the same time, you have to learn to develop concepts and strategies that not only please the blogger and the customer, but also 100,000 or millions of followers.

Official IHK training company

Go back to Modeling Agency: Jobs

Application for Influencer Marketing & Blogger Relations only possible for Cologne location!

We are looking for interns and apprentices who want to be fully immersed in the world of media, models and to immerse advertising! At CM, you’ll see all the sections and get to know all aspects of a model and media agency. You’ll get deep insight into office and administration, plus media skills: Modern Online Marketing, Social Media and influencer marketing , PR and more. Apply now in our modeling agency!

What you do in the internship / apprenticeship. learn:

  • Influencer Management Communication
  • Interviews and Content Marketing
  • Designing and implementing concepts
  • Media and Project Management
  • Special know-how in Advertising and Fashion
  • Content, Social and Online Marketing
  • Commercial knowledge
  • Customer Care, Customer Administration, Communication
  • Planning, organization, phone calls, e-mail traffic, Excel spreadsheets
  • Contact for Blogger and Team

Your tasks in Influencer Marketing

  • Communication with Blogger Management
  • Interviews for our fashion magazine
  • Preparation of the interviews for our magazine
  • Project assistant for influencer campaigns
  • Evaluation of media data
  • Research and Listing of Krems
  • Photoshop Basics for Online Marketing

What you should bring to Prerequisites:

  • Commitment and self-reliance
  • Good knowledge of English
  • Good spelling and expressions
  • Communication skills, independent and structured work, a sense of responsibility
  • Computer Basics
  • Ideally, fast typing or 10-finger writing (for emails, content, etc)

Working Hours and Agency during Training:

  • Mon – Thu from 9am to 6pm incl. 1h lunch
  • Fri 9-15 pm
  • Cologne, City (Rooftop) on 220sqm and two floors
  • We invest a lot of time in your education
  • Young, ambitious team
  • Owner-operated

Internship for 3 and 6 months:

  • Compensation for 3 months: 200,00 Euro per month
  • Compensation for 6 months: 300.00 Euros per month
  • Excl. Social security contributions, health insurance
  • Takeover: In education / permanent employment possible (with sufficient previous knowledge)

Vocational training as a merchant and merchant

  • Your degree: Business Administration or Dialogue Marketing
  • specializing in Digital Marketing / Model & Artist Management
  • Remuneration: 600.00 Euros per month in the 1st year of apprenticeship, increasing according to motivation
  • Excl. Social security contributions, health insurance
  • Takeover: In permanent position possible

Please send us a cover letter + CV as PDF. We do not require certificates or degrees.

  1. Enter contact information
  2. Cover Letter + Upload CV
  3. Submit

 

Job Selection:

Name:

Age:

City:

Start:

E-Mail:

Mobile:

+ Upload

PDF only up to 8 MB.

Upload #1

Upload #2 (optional)

 

Influencer Marketing Manager for Social Media Networks

Career Opportunities and Creativity

Influencer Marketing is a highly demanding job, as described above, you have a lot of things to keep in mind and not design a single poster, but many little concepts for the different bloggers and Target groups. So it’s about the technical and strategic considerations. Secondly, you have to develop a high level of creativity:

  • How would you like it? packaging a shower gel in a YouTube video produced by a world boxing champion who never shows products in his videos?
  • You have a whole country that wants to become your tourist destination, but its regions also have the advantages of having a holiday in this country. You have a certain budget, how would you build a campaign?

If you want to learn all these skills, you need a lot of dedication and good job training. We form as one of the few agencies in Germany with focus on Influencers & Blogger Relations! Here you can put as a merchant or merchant for dialogue marketing or office management and your focus on the subject of influencer marketing and social media marketing. If you are in control of your area, chances are you will be accepted into permanent employment in our agency! With us you are at one of the most modern agencies, with customers all over the world. We design campaigns in the USA, Chicago but also for France, Japan and of course for some customers in Germany. Boring it is guaranteed not!

Of course, you do not start with such big campaigns, but as part of the team, you will always be close to it. By making our agency owner-managed, you work hand in hand with management directly. Not only with our Creative Arts Director but also with our Model Booking Team. If all this is interesting for you, then we look forward to your application!

Official IHK training company

Go back to Modeling Agency: Jobs

20 Best Fashion Bloggers in New York – Trends, Outfits, Styling

Models and Influencer in New York need to know all trends as they happen! For most niches, blogging may be a dead art. Gone are the halcyon days when anyone with specialized knowledge, a willingness to put words to page, and a half-way decent Read more

Sandra x Hansa: Brand ambassador for noble design fittings

Model and craftswoman – Authentic as our Sandra is, she has not only inspired millions of viewers on TV as a craftswoman, Sandra runs shows at Fashion Week, is in front of the camera for many fashion companies and now she is the new, official brand ambassador for Hansa: ” For me it has always been a dream to be a brand ambassador for a sanitary company. So I can combine my two passions: the craft and the modeling, “says Sandra. “Hansa has always been a strong partner for me as a HVAC professional in my professional life. I myself am a perfectionist and know what it means to do a good job. How nice that I can do this together with Hansa “! As a brand ambassador, she is not only there for interview and press work, but also live as a presenter at various trade fairs in the year 2018. We are looking forward to the cooperation with Hansa and the great cooperation so far. Here you can see Sandra on her first visit to the showroom:

Showroom visit! First video of Sandra x Hansa

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Influencer on Instagram + Youtube: Brands only!

Many brands today are no longer only present fashion and new product on the red carpets, with actors and musicians, but also in social networks! Especially bloggers and influencers on Instagram and YouTube are more in demand Read more

Now on Board – Inga and Hannah

We are proud to represent these beautiful New Faces we casted in December’16. Inga and Hannah are exited to start their model carrer in Germany. Read more

Anika and Luna LIVE on Snapchat: 2 Days for Prada

Anika und Luna have their first job for Prada. Luna already her second presentation. We are so proud of our girls! Prada was founded 1913 in Milan and until today, all decisions are made here in Italy. Our models travel to Hamburg now and tomorrow they will stop in Frankfurt (Germany). If you like, follow their journey on Snapchat! Read more

6 helpful tips for your model fanpage

As a model in social networks, one should always consider a few basic elements of social media management. Especially (mostly) young models polarize. You’ll soon become a person of public life. So think before creating your model fan page on Facebook, Twitter and Instagram. To make the first step into social networks and platforms easier, here are 6 tips from Social Media Manager Hanna.

6 helpful tips for your Model Fanpage from Social Media Manager

Facebook & Co. is not only for fans and private individuals – professional photographers, model agencies and scouts are also on the road here. They also use Facebook and Instagram as a platform – also to scout new models! In New York we met an exciting article by Cris Cardona – she also swears by social media. Social media is not only a good tool for your own PR as a model, it is a real must have. It is important for you to be a “social model” by 2015.

Many models even became famous through social media like Tatiana Marinescu. Want your own Facebook fanpage? Then here are 8 helpful tips to make your Facebook look really good!

1. Description of your Facebook profile

The description you have on your fanpage is very important! Remember the introduction. From professional photographers to model agencies and casting agents, almost all people are active users of social media platforms themselves. And you, you’ll definitely read the info, too. The following should be in your fanpage description:

  • Bookable requirements: www.cocainemodels.de/booking
  • Model Sedcard: www.cocainemodels.de/marie
  • Website or portfolio page
  • Current photos, possibly including links
  • Social Media Links
  • Information about you

You’re new and don’t know what to write? No problem. A short description of your agency is also sufficient at the beginning – usually you get text on the agency page.

2. Facebook cover picture: profile pictures work

When people get on your fan pages, the cover is always the first thing they see. Even before they see your profile picture or even the content of the page. Therefore it is important to have a cover picture that is’cool’ and’catchy’. You should be in the picture yourself! This is important. Also make sure to change the cover picture on Facebook at least once a week. With current photo material from photo shootings and advertising campaigns. Of course you also have to have a good profile picture – but you don’t have to change that often

3. How do I post? When is the best time to post?

Your fansite is still empty. You have your profile picture, the cover picture and description texts. Now you should start posting! Best of course, before you invite friends and people to liken your site. It is better to have some content (content, pictures, videos, etc.) on your site first. Social media postings work very visually – that means that pictures and videos in particular work well, long texts rather less. So divide your pictures, with a short description, into a maximum of 3, 4 lines in which you tell people about the photo – about the location, the team or the job itself. But be careful to keep the texts short. You can also share links from friends or other fan pages. And, of course, your model sedcard. If you can mention someone else in your Facebook posts, do it! For example, the photographer. Mention him in the post and mark him in the picture.

Hashtags are very important! You should always use a few in your posts. There are also some trend words like #model or #portrait – many thousands of people search for them every day. You can also make up your own hashtags.

4. Fan and community building: How do I get fans?

Now that you’ve shared a few posts and maybe some pictures, articles and videos, you can invite friends to join Liken. Directly under your title picture there is a button with three subitems – here you can invite friends (“invite your friends”). With this option you can win some fans directly for the fanpage. Invite everyone! You can also ask your friends to mark your site partially or in a post to get more followers and fans.

You should try posting comments on other Facebook fanpages. But also groups can bring you new likes and fans. There are really many modeling groups. All you have to do is search for it on Facebook. Here you can find and get to know other models, if you share your fanpage.

5. What and when should I post?

Now you have first content, pictures or videos, a cover- and profile picture and – important – first fans, you have to keep your fanpage up to date and actively run it. That means, you need a small strategy, so that you always have enough material for postings available.

    You should post something 2-3 times a day

  1. You can also take pictures from your everyday life, it doesn’t always have to be a professional photo shoot, your fans also want to see what else you do.
  2. Backstage material loves fans, so share footage that allows your fans to look behind the scenes
  3. New outfits are always popular, especially in the fashion world
  4. Fashion show? Then you should tell me immediately!
  5. Thanks to your fans for their support

Don’t forget Instagram

6 Don’t forget Instagram!

Post to Instagram regularly, i.e. at least once a day. But it shouldn’t be more than four postings, otherwise you will appear too often in other people’s timelines and you might feel disturbed. Unless, of course, you’re at the World Cup final or a Lagerfeld fashion show. Otherwise, stick to 2 or 3 postings a day. Otherwise there are the following things to consider on Instagram:

  • Use hashtags! Hashtags find you on Instagram. Look at other pictures, see which ones are popular and what hashtags they use.
  • good image quality
  • Follow and Like other models, photographers, designers
  • Tagge and name people in pictures in which they were involved
  • Often it helps to keep a certain look, black and white or a dominant color, objects or filters
  • Let your fans see Behind the scenes pictures and show them the finished pictures later.

With these 6 simple tips, you should get your Facebook fan page to the top quickly. If you want to learn more about Social Media Management, you can also contact our Social Media Agency.

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