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Top Videos from Gucci – Between revolutionary eccentricity and high fashion

Whether in rap songs or celebrities, Gucci is present and everyone knows the name. The typical designs and above all the well-known GG logo quickly come to mind. Whether it’s sneakers, belts, sunglasses or perfume, Gucci has long been mainstream. Under the direction of chief designer Alessandro Michele, Gucci today reaches a whole new and above all young target group and stars such as Harry Styles or Jared Leto are idols on the one hand, but also lovers and advertising face of the brand. In addition, the brand can be seen in influencers on Instagram or Youtube and is now one of the favorite brands of the social media generation.

History and legacy of the fashion group

The Italian Guccio Gucci opened his company in 1921 in Florence, Italy. However, by that time there were already some problems after leather imports failed to materialize during the Second World War. But Gucci made the best of it and created the Bamboo It Bag, which is still successful today. In the 1950s, Gucci’s son Aldo took over the business after Gucci’s death and helped the brand gain international recognition with its first store in the USA and stars like Grace Kelly as a customer. Aldo Gucci brought his illegitimate daughter Patricia, who was a huge scandal in Italian society at the time, into the company’s board of directors at the age of just 20. She was the beautiful companion at her father’s side on business trips and, after modeling in a bathing suit for a company advertising campaign, was named the “Gucci Girl”. Then in the 1980s Aldo Gucci was arrested for tax evasion at the age of 81 – he died at 90 and disinherited all his sons before that. In addition, since the 1980s, the company has been in decline after one of his sons, Maurizio Gucci, gradually sold the company to a US-Arab company. In 1995 his ex-wife had him killed and was sentenced to 26 years in prison.

In 2004, Gucci became a wholly owned subsidiary of the French luxury group Kering, and since then has experienced a real boom and complete transformation with designers such as Tom Ford, Frida Giannini and now Alessandro Michele, so that today the company is considered the strongest in the group and one of the most important fashion companies in the world.

Learn more about Gucci.

Fascination and uniqueness at the fashion shows

The fashion shows of the Italian luxury brand Gucci are anything but boring – they are elaborate and unique. Especially since the Italian Alessandro Michele became chief designer of the company, Gucci fascinates anew with every fashion show and collection. Whether shocking clinic atmosphere, mysterious outdoor location with fire elements or transparent “carousel”, Michele’s ingenuity and crazy ideas never seem to run out.

“Mental health is not fashion” – controversial fashion show

No fashion show in recent years has been as controversial and attracted as much attention as the Spring Summer 2020 show. Not only the show itself, under the artistic direction of the extroverted designer Alessandro Michele, but especially the eye-catching collection was the talk of the fashion world. At the beginning of the show, the models drive past the audience motionlessly, wearing white clothes from head to toe, reminiscent of forced clothing from mental institutions. One of the models made a silent protest by writing “Mental health is not fashion” on her hands and holding them up on the catwalk – of course this caused quite a stir. Also otherwise the show was a special eye-catcher by very special outfits…

Secret fashion show in a Roman cemetery

The Gucci Cruise Show 2019 delighted with a mystical atmosphere and spooky location, as well as a collection of gothic and disco elements. In the middle of the Roman cemetery of Arles, the fashion house presented its collection – artificial fog, thousands of candles and a choir singing medieval music made this show a real experience. The catwalk was set on fire and the models floated past the audience in their extraordinary creations. The audience was fascinated and enthusiastic and the fashion world also reported in high tones about the Gucci fashion show.

Intimate insight into the backstage of a fashion show

After the fashion house’s particularly eye-catching show for the Spring Summer 2020 collection, the expectations of Alessandro Michele were naturally particularly high for the next show. The guests gathered in a huge location, a transparent carousel stood in the middle and with the beginning of the show the view inside was exposed. You could see choreographers, stylists, dressers and models between bathrobe and finished runway look. The spectators were part of the complete backstage procedure before the fashion show, which is always the most nerve-racking part of the fashion shows for the designer. Michele’s intention was to let the audience participate live, as is usual in times of social media. By the way, the invitations for the show were sent out in a special way – Michele sent them via WhatsApp to the guests, because they are personally part of an otherwise invisible and rather intimate moment.

The best Gucci campaigns – Lana del Rey, Gucci Mane & Jared Leto

If there were an award for the coolest campaigns, Gucci would certainly be way ahead. In collaboration with Christopher Simmonds, the Italian luxury house produces real short films that make you want to watch Gucci. Whether it’s the Gucci Cruise 2020 campaign with Gucci Mane, the Gucci Guilty campaign with Lany Del Rey and Jared Leto, or the Gucci Psychodelic campaign, all of these feel the attitude and the joy of life that the company wants to spread with its fashion.

Excessive house party with celebrities like Sienna Miller or Gucci Mane

This Gucci campaign for the Cruise 2020 collection is truly legendary and will make you want to shop at Gucci. The video features celebrities such as Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane at an uninhibited house party at a Los Angeles mansion. All guests are debauched and eccentric personalities and embody a hedonistic, carefree party life. All the social classes, whether they be the chic, rich businessmen or famous rappers, are dressed in Gucci gear and can be seen banging around every corner of the house. The campaign embodies an infectious joie de vivre that Gucci wants to communicate to its customers.

60s glamour with Lana Del Rey and Jared Leto

In the campaign for the Gucci Guilty fragrance, singer Lana Del Rey and musician Jared Leto are seen as an American “showcase couple” in iconic Hollywood locations. The whole thing is set in a retro perspective, probably inspired by the 60s and the American Dream. Both dressed completely in Gucci give a really beautiful couple and remind the viewer of old Hollywood glamour. In the background there is fitting retro music, which makes this campaign as a whole a really successful and worth watching promotional video.

Shrill and colourful psychedelic campaign at an Italian tradition house

The psychedelic campaign for a capsule collection of the Italian luxury brand takes the viewer into a colourful nightclub of the 70s with a hilarious and trance-like atmosphere. Just as striking as the colorful light reflections and disco balls in the video is, above all, the collection presented, which shows a colorful reinterpretation of the well-known Gucci logo. This campaign also reflects the fashion house’s cool attitude towards life in an exciting way and appeals to a mainly young target group.

Authenticity and glamour through Harry Style and Lana Del Rey

Gucci is a brand whose campaigns and fashions are designed to evoke a sense of life and emotion in people. To get these messages across, the Italian fashion house naturally chooses special people to be part of the campaigns. The label places particular emphasis on authenticity, which they have succeeded in doing especially with prominent examples such as Harry Styles and Lana Del Rey.

Teenie favourite Harry Styles in current campaign

The ex-One Direction star and now successful musician himself is a Gucci lover and can be seen in countless campaigns, as well as in the robes of the luxury house – for example, at the last Met Gala in New York, the Briton fascinated in a very androgynous piece by Gucci. In the following campaign, 26-year-olds are seen as a down-to-earth young man strolling through an English suburb with a chicken in his hand, visiting a fish-and-chips shop. As inconspicuous as this campaign is, with Harry Style as a model, it was a great success and attracted many young fans to Gucci.

Pigs collection with Jeffree Star and Shane Dawson

Last year, Gucci presented a very special collection, with all the clothes, bags and accessories featuring cute piggy emblems. Funnily enough, these are really trendy and are becoming increasingly popular as pets. The collection was a real success and caused a real buying frenzy, especially with the beauty mogul and youtuber Jeffree Star. The multimillionaire bought the entire collection worth 15,000 dollars and surprised his good YouTube friend Shane Dawson, whose trademark is a pig. Unfortunately, Gucci did not produce a campaign film for this collection, but the VLOG by Jeffree Star gives a very interesting and entertaining insight into the pieces in the collection.

Lana Del Rey for 60s campaign for Gucci Guilty

The musician and songwriter Lana Del Rey stands for natural beauty and embodies with her music and her unique look a special and often sentimental retro time. In the campaign for the perfume Guilty, the American actress plays together with singer Jared Leto an American glamour couple in Hollywood in the 1960s. With her unique style and look, the singer is the perfect cast for the role and created a great campaign with Gucci. Gucci gives a small insight “BTS” of the campaign in the following video.

Exceptional, successful collaborations

The ingenuity and creative ideas of chief designer Alessandro Michele are great and so the Italian is known above all for his eccentric designs and unusual collaborations. The success and hype of the collections speaks for itself every time and so the Gucci Ghost, the Yankees, and this year’s Disney collections have been part of the last years.

Disney’s Mickey Mouse on Italian luxury fashion

On the occasion of Chinese New Year and this year’s Year of the Mouse, the luxury company collaborated with none other than Disney and released a limited edition in mouse design. The focus is on the Disney cult figure Mickey Mouse, which can be seen on numerous pieces such as clothes, bags or even bath slippers. To match the collection, the luxury company produced a promotional video at Disneyland, which is specifically aimed at the Chinese New Year. The collection was a great success and sold out in large parts within a short time. In addition to the meaning behind the mouse design, these naturally also aroused a real childhood feeling in many customers.

Ex snowboarder Trevor Andrew is the Gucci Ghost

The collaboration with the famous Gucci Ghost was born in 2016 and caused a huge hype especially on the Instagram platform. Behind the Gucci Ghost design is former pro snowboarder Trevor Andrew, who some years ago, out of desperation over a matching Halloween costume, threw on an old Gucci sheet, cut out the eye area and has since been affectionately known as the Gucci Ghost by his friends. With his new nickname, the American started as a graffiti artist in New York, where he quickly built a large fan base with his artwork on Instagram. Alessandro Michele, Gucci’s chief designer, was also a fan and got to know the “Gucci Ghost” through mutual friends. This led to the joint idea of the special collection, which was launched in 2016. In the following video you can watch the exciting collection in the New York showroom with a special 360 degree function.

Collaboration of baseball caps and Italian luxury fashion

The Major League Baseball (MLB) is the biggest baseball league in the world and the famous Yankee Caps with NY logo are almost the trademark. The caps have always been in fashion and almost everyone has had one. Even the creative mind behind Gucci Alessandro Michele likes to wear his NY cap in combination with Gucci. So he came up with the idea to work with the American Baseball League and design a complete collection in Yankees design. The result is caps, clothing or accessories and shoes, which is a clever and at the same time successful move of the Italian true, because the collection experienced a big hype and an even bigger demand.

Gucci Interviews – Get to know more about the label

If you want to learn more about the luxury label, you can watch one of the interviews.

“Make the crazy beautiful” – motto of the chief designer Alessandro Michele

Alessandro Michele has been Gucci’s chief designer since 2015 and transformed the traditional company with its eccentric designs, attracting a young target group with high purchasing power to the company. That the collections sometimes even shock at first is part of the marketing strategy. As in an interview published by Gucci with the title “Make the strange beautiful”, Michele somehow always makes the clothes look beautiful and wearable. The video is super interesting and gives a great insight into Alessandro Michele’s work.

Alessandro Michele’s attitude to work and vision

Also here is an interview with Gucci’s chief designer Alessandro Michele, who has been working for the house since 2015. This time accompanied by the New York Times, the Italian gives an insight into his private office, tells what he needs to be creative and his vision for Gucci. Many designers, especially big names in luxury homes, are camera-shy or simply don’t want to be shown in such a private setting, but Michele, despite his modesty, likes to let people be part of his work, also to understand it more.

Hip-hop legend Dapper Dan in his Gucci studio

Dapper Dan is a true icon – he is a hip-hop cult designer and is best known for introducing high fashion to the hip-hop world. The 75-year-old is also an avowed Gucci lover. So it was clear to Alessandro Michele that he had to make a collection with the New Yorker. The result is a collection of absolute connoisseur pieces in a New York retro look, which often have a history and are already cult. In the following video, online magazine Hypebeast takes one to Dapper Dean in his luxurious, multi-million-dollar Gucci studio in the New York district of Harlem.

TOP questions and answers about Gucci!

There are of course many questions about a brand as exciting and legendary as Gucci. The most frequently asked questions and answers can be found here.

Who is the founder of Gucci?

The founder of Gucci was the Italian entrepreneur Guccio Gucci.

When was Gucci invented?

The Gucci brand was invented in Florence, Italy in 1921.

In what country is Gucci made?

Gucci manufactures its products in the city of Prato in Tuscany, Italy.
Chief designer of the Gucci brand is the Italian Alessandro Michele.

You can find more about Gucci here:

More Infos about Gucci

The online page of the Italian fashion house

The Instagram account

The Official Youtube channel

Top Videos of Louis Vuitton – Craftsmanship, Innovation and Luxury

Louis Vuitton – A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.

Louis Vuitton – History and development of the High-Fashion Empire

The unique story begins in 1837, after the young Louis Vuitton set off for Paris to begin his apprenticeship as a suitcase maker with “Monsieur Maréchal”. After a few years of experience, he opened his own workshop in 1854, thus laying the foundations for a later empire. Vuitton soon had great success and opened another workshop – the French jet set loved suitcases. In order to offer them better protection, over the years he and his son developed the Tumbler lock, which is still used today. He created the legendary pattern “Damier” by Louis Vuitton based on the design of his kitchen tiles – this too still adorns numerous bags and suitcases today. After Tot Vuitton’s death, his son took over the company and designed the “Noé” and other well-known bags.  Until the 1980s, Louis Vuitton experienced some ups and downs, with frequent takeovers or bad business figures. In 1987 the French spirits manufacturer Moët Hennesy bought the company and with the introduction of new bags, as well as the first fashion line including shoes, and accessories such as scarves, shawls or belts, made it into today’s global corporation LVMH.

Especially with the creative direction of Marc Jacobs, Louis Vuitton experienced a real boom at the beginning of the 2000s – he created the It-Bags, which became famous through stars like Paris Hilton or Kim Kardashian. The French company became one of the leading luxury goods groups in the world. When buying a product, customers today not only buy the highest quality craftsmanship and design, but also a piece of history. Stars and celebrities, such as the Kardashians or Emma Stone and supermodels like Miranda Kerr or Alessandra Ambrosio are regularly seen with Louis Vuitton designs.

Read more about Louis Vuitton.

Fashion shows between Japan, Paris and Alice in Wonderland

At Louis Vuitton, creativity and uniqueness play one of the main roles …whether in designs, collaborations or fashion shows. Especially the latter often not only enchants the audience of the shows, but also many fans of the brand, who watch the fashion shows on YouTube. Here you can see the three most popular and extraordinary shows of the luxury brand.

Exotic scenery and insane show at French luxury brand

This unique show by the French fashion house for their Cruise 2018 collection took place in the middle of the exotic and breathtaking Miho Museum in Kyoto, Japan. In front of a breathtaking backdrop the models presented the collection and caused a mega sensation with the audience. Together with the music the show created a truly magical feeling and let the audience from home take part in this special fashion show.

Kim Kardashian at the rainbow show by Virgil Abloh

The first show of the new Men’s chief designer Virgil Abloh in Paris caused quite a stir and not only thrilled the audience, but also the fashion world and fans on YouTube. Louis Vuitton built a catwalk in rainbow colours in an exclusive setting in the middle of a castle park in Paris. In addition, specially arranged people in the audience, dressed to match the colours of the rainbow in their section, made the catwalk shine. In the audience sat celebrities like Kim Kardashian, her husband Kayne West or Kylie Jenner with ex-boyfriend Tyga. The collection itself, as well as the extravagant show made this one of the most exciting fashion shows in the history of the French luxury label.

Alice in Wonderland at Virgil Abloh’s Fall/Winter 2020

The Autumn/Winter 2020 fashion show under Virgil Abloh’s creative direction was once again a complete success and a mega eye-catcher. This time the audience found itself in a kind of “Alice in Wonderland” location with huge scissors, keys or trees in the middle of a turquoise cloudscape. The collection was just as creative, with suits in the same sky look or futuristic bag designs. Here too Virgil Abloh proved his enormous talent and his incredible creativity, which Louis Vuitton lifted into a whole new fashion dimension in the last 2 years.

Campaigns – Feeling of freedom and weightlessness at LV

Campaigns should trigger an emotion in potential customers. Especially at Louis Vuitton you can often feel the feeling of elegance, freedom and luxury. With especially beautiful and captivating campaign videos, the French fashion house manages to impress you again and again, as with the following three campaigns.

Lightness at Emma Stone in dreamlike settings

The campaign for Les Parfums in cooperation is considered one of the most successful and most viewed campaigns of the French luxury group. On YouTube alone, the video has reached more than 15 million views to date. The American actress, who won an Oscar for her film LaLa-Land, can be seen cruising here at various moments, whether on the beach, on a stage or in a convertible by the sea, and embodies lightness and freedom with the scent of Louis Vuitton – Beyonce’s Song XO runs in the background. Definitely one of the most beautiful and successful campaigns ever.

Freedom by travelling with LV-Bags

For this campaign, Louis Vuitton created a kind of short film, reflecting in a special way the spirit and origin of the company, namely travel. The model embodies a feeling of freedom and elegance in the middle of the desert, driving an old convertible. Dressed with Louis Vuitton, the bags with their classic LV patterns are the perfect travel companion.

Colored LV case – make you fly

An interesting campaign was created for the new suitcase collection of the French traditional house, in which the models float through the air together with the suitcases. The suitcases are colourful and mega light and embody the new generation of the brand – above all colourful! One of the coolest and most creative campaigns Louis Vuitton has ever produced.

Mega hype through collaborations with art and streetwear

Louis Vuitton is probably the brand that created and still creates the greatest demand in its collaborations with various brands or artists. Some of these collaborations are still considered “iconic” by fans and have often become real capital investments. The three videos below show the prime examples of the brand.

Contemporary artists created unique collection for LV

The French luxury company quickly recognized the hype behind collaborations with other designers or artists. For their Artycapucines Collection, however, Louis Vuitton worked with not one but six contemporary artists and designed a collection of bags that is still unique today. The artists include Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood. All of these artists have their own unique way of interpreting art and are successful worldwide. Their designs for Louis Vuitton reflected this in an individual way and generated enormous demand from customers.

Jefree Stars Louis Vuitton X Supreme Collection

No brand collaboration in the world has caused as much hype as the one between the French luxury label Louis Vuitton and the American skater label Supreme. As contrary as the two brands are, they harmonized perfectly in their collaboration and triggered record sums in reseller platforms. This can be seen, for example, in a video by the American beauty influencer Jeffree Star. As one of the most successful youtuber and make-up entrepreneurs in his industry, the American simply treated himself to the complete collection and presented it in a haul on YouTube. Definitely a good investment, because a hoodie, like Jeffree Star’s friend wears it, often made 10.000 Euro and more at reselling platforms like StockX.

“Art meets Fashion” – iconic collection by Jeff Koons

Jeff Koons is considered one of the most successful and exciting artists of modern art. His sculptures and works of art fetch millions of dollars at major auction houses. In cooperation with Louis Vuitton, the American created a collection consisting of handbags and accessories. With his extraordinary designs, Koons met 100% the taste of Louis Vuitton fans worldwide. His Pieces are a real classic, almost iconic, and still show a steadily growing value today.

Influencer as new “supermodels” and brand ambassadors of high fashion

In times of social media, influencers have enormous power and influence, especially on young people. When stars like Kylie Jenner with over 100 million Instagram Followers link a brand in their posts, this usually means huge sales increases for a company. Consequently, companies are interested in working with influencers and using their influence for PR purposes. Louis Vuitton has also been following this trend for several years and has worked with actors such as Cody Fern and the Youtubers Emma Chamberlain and the Dolan Twins.

“No Gender Rules” with the actor Cody Fern

The actor Cody Fern, not only known from the series American Horror Story and American Crime Story, but also for his fight and commitment to fight against gender roles or “Gender Rules”. The Australian likes to wear make-up and presents himself in public or on magazine covers. Even when it comes to clothing, there is no such thing as “men’s or women’s clothing” – he wears what he likes and what he feels like wearing. Louis Vuitton also obviously shares his strong and tolerant opinion and regularly invites the 31-year-old to fashion shows. In addition, they recently produced a video with Cody Fern in which the actor is fitting for the next show and wonderfully demonstrates how men can also wear “women’s clothing” optimally.

Influencerin Emma Chamberlain as a guest of Louis Vuitton

Emma Chamberlain is one of the biggest and most successful youtube and influencer and inspires millions of viewers with her videos. No wonder that brands like Louis Vuitton are also courting her and want to work with her. Among other things, the American is a welcome guest at the brand’s fashion shows and is naturally equipped with luxury fashion from top to bottom. Of course, the 18-year-old was again present at this year’s Cruise Show and shot a kind of Vlog together with Louis Vuitton, who accompanied her from the preparation to the actual fashion show. Not only entertainment, but in any case a good advertisement for the luxury company.

Comedy-Youtuber Dolan Twins at first Louis Vuitton Show

The Dolan Twins, consisting of the American twins Ethan Grant and Grayson Bailey, are two youtubers and influencers that have almost 11 million followers on YouTube alone. Especially their comedy videos have brought them huge success in the last few years. Louis Vuitton also seems to be a fan of the two and negotiated a contract with them in which the Youtubers are part of campaigns, Youtube videos or fashion shows. For the Spring/Summer Show 2020, the French luxury house shot an exclusive VLOG, which shows the twins before their first big Louis Vuitton show and lets them experience first hand how they become part of the fashion world.

BTS at Virgil Abloh and prominent fans of his collections

The designer and founder of OFF-WHITE Virgil Abloh is currently the most popular designer in the fashion world and has been the chief designer for Louis Vuitton’s men’s collection for the last 2 years. With his extraordinary designs and his down-to-earth manner the 39-year-old has become a real darling among the celebrities. His good friend Naomi Campbell gets a glimpse behind his life and his collections for an interview with the British Vouge and also the fashion blogger Loïc Prigent gets the American at his famous fashion vlogs, among other stars, like Emma Chamberlain in front of the camera.
Here is an interview between the probably hottest designer of our time, Virgil Abloh, the Mens chief designer of Louis Vuitton and the British fashion icon Naomi Campbell for the YouTube channel of Vogue UK. It’s easy to see that they have been friends for years and it’s just fun to listen when Abloh talks about the different steps of his career and his collections for Louis Vuitton.

Hands-on and rare insights through Loïc Prigent

On his Youtube channel, Frenchman Loïc Prigent shoots exclusive “behind-the-scenes” videos with the most popular designers and collections, taking fashion fans on a unique journey to gain a unique insight into the fashion world. The video consists of short interviews with the celebrity guests as well as first previews of the collection. Also at the Louis Vuitton Fall-Winter 2019 fashion show Prigent was present with the camera and caught stars like Emma Chamberlain, Jaden and Willow Smith or Emma Stone.

Fashion-Vlog Spring/Summer 2020 – with Emma Chamberlain and Cody Fern

Once again an exciting video of the French fashion blogger Loïc Prigent at this year’s spring/summer fashion show in Paris. Besides the first-class show itself, many prominent guests such as Emma Chamberlain, Cody Fern, Laura Harrier or Elane Zhong were present and made the event a real spectacle. All of the guests present, without exception, were enthusiastic about the show and especially the collection and reported in short interview sections which of the hip pieces they definitely wanted to have.

The most interesting questions & Answers about Louis Vuitton

With such a great and long story, it is clear that many questions arise. Here you will find the most frequently asked questions and answers about the label Louis Vuitton.

Where does Louis Vuitton come from?

Louis Vuitton is from Paris, France.

How much does a Louis Vuitton bag cost?

A small Louis Vuitton bag starts at a price of about 380 euros. The prices vary of course in terms of material or limitation and can sometimes be over 5.500 Euro.

What material do Louis Vuitton bags have?

Many Louis Vuitton bags, especially those with the famous Monogram Canvas are not made of leather but of a vinyl-impregnated cotton fabric. This material is much more resistant to dirt or abrasion than leather.

More about Louis Vuitton you can find here:

Moncler – French luxury between Will Smith & Milly Bobby Brown

Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Moncler – History of foundation, company and legacy

Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

Fashion show – from dreamlike locations to exciting performances

Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

Moncler’s most spectacular fall/winter fashion show

Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

Autumnal mood at Paris Fashion Week

In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

“Back to the roots” at Moncler’s Spring/Summer 17

With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

Moncler – unique and sensational campaigns

Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

Moncler Ski – Campaign in the desert

In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

Collaborations – hype between luxury and streetwear

Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

7 Moncler Fragment Hiroshi Fujiwara

Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

8 Moncler Palm Angels

The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

Collaborations with Star Designer – Moncler Pierpaolo Piccioli

Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

Mode Influencer – between social media and French luxury

In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

Lucky Blue Smith – Supermodels give an insight: BTS

Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

Will Smith – YouTube insights from Moncler

Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

Interviews – up close and personal with the designers

Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

Thom Brownes “Star-Wars” Fashionshow

The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

Moncler X Palm Angeles Boys Interview

In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

The most interesting questions & answers about Moncler

Where does the Moncler company come from?

Moncler comes from the French town of Monestier-de-Clermont.

When was Moncler founded?

Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

In which country does Moncler produce?

Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

Laura Offermann: Social Star, Teen Model and now with FIV Cover!

How often do you find a real rough diamond? Not often! So we’re all the more proud that Laura Offermann is with us now! Perfect measurements, many talents like Taekwondo (Martial Arts) and languages. She loves to spend time on the beach with her family while surfing. The perfect mix to start as a model but also as an influencer on Instagram and TikTok.

FIV Magazine Cover Shooting with Oliver Rudolph

She’s one of the big new talents at Instagram. At just 15 years old, she has over 300,000 followers who follow her stories and her photos every day. We are therefore all the more proud to have Laura Offermann in our fashion agency now! She is so extremely versatile, not only that she brings very good measurements for modeling, from lookbook to new collection introductions in the online shop. Laura has many more talents! One of them is Taekwondo, where she has a black belt! Would you have thought that?

We are looking forward to the cooperation and to the coming season. Here is the current cover of FIV Magazine x Laura Offermann.

Laura Offermann x Oliver Rudolph

Youtube Marketing Agency – Concept, Strategy and Video Production

Youtube Marketing Agency – Many of our clients ask us for advice and support when it comes to social media goals and strategies. How does Youtube Marketing work and what needs to be considered in concept, strategy and video production?

Youtube Strategy: What, how and when to publish?

A complete strategy for YouTube Marketing deals primarily with the individual conception for your own YouTube channel. Contents must be prepared specifically. In short, classic marketing methods cannot be adopted one-to-one. YouTube works in the form of videos, which usually have a length of 30 seconds up to 12 minutes.

Between these two thresholds, i.e. relatively short videos that are mostly viral, e.g. because they are funny or shocking, and the longer formats, which are usually between 10 am and 12 minutes long, in which four are explained, e.g. tutorials for do-it-yourselfers or instructions for make-up and hair styling. Besides the individual concepts for videos but also for the support of your own community, the goat is also relevant for your YouTube marketing.

  • What are the strategic, long-term goals we want to achieve with our Youtube channel?
  • What short-term goals are to be achieved in operative marketing?
  • In addition, the question must always be asked whether the goals set are realistic and achievable?
  • If the desired key figures are achieved through organic growth alone or if advertising and campaign management must also be taken into consideration?

Concept design, editorial plan and production

After further discussions and joint definition of strategies, a coherent concept can be developed. This video marketing concept differs from case to case. The fundamental question is whether the YouTube channel should be operated permanently or set up once. The concept for the production of the videos differs depending on this. The video production for YouTube is much more complex in comparison to other social networks such as Facebook and Instagram. Because as already described in advance, the topics and contents of the videos must be discussed very precisely. Not only the content of each individual video, but also the entire editorial plan must be prepared early on.

Not only the conception is sufficient for the production of the videos, of course the competition has to be considered as well. In a larger analysis the competition is considered and possible chances and potentials for the own company are filtered out.

The production of the videos differs in the same way, in each case from the goals which were fixed at the beginning. From regular production dates, e.g. once a month in the photo studio or on site in the agency or factory, up to more detailed YouTube productions, which still require artist management, travel organisation but also parts of event management. For example, when it comes to accompanying bloggers to different cities for a hotel chain. This is then used to create targeted content for the various social networks. While photos for Instagram and Facebook are available relatively quickly, videos must be produced by a videographer and, of course, be prepared later in the video editing process so that they are successful with the target group, i.e. clicked frequently.

In order for the elaborately produced videos to have a relatively high chance of achieving a large number of clicks, search engine optimization on the subject of YouTube marketing. When it comes to search engines, most people first think of Google, but many networks are search engines. You can also search within Facebook, on instagram and of course on YouTube. That’s why video titles also make decisive use of keywords for search engine optimization.

  • Individual conception
  • Define YouTube targets
  • Analyze competition
  • Production of videos
  • Optimized uploads
  • YouTube Video SEO

Youtube Channel Setup: Design and technical optimization

As a company, you should take your time to set up the YouTube channel. To build a strong community you need more than just good ideas, the YouTube Channel needs a right setup. All graphical elements must be designed, including the ability to modify them for actions or specials. It is also about technical optimisation so that they have a strategic advantage over the competition.

  • Construction YouTube channel
  • Graphic design
  • Technical Optimization

Youtube Advertising: Advertisements and Campaigns Management

Advertising on YouTube deals on the one hand with the conception of Quick strong videos. The ultimate goal of advertisements and campaigns is to generate sales. Whether it’s about your own online shop, registering for the newsletter or selling tickets for concerts or festivals.

To do this, you have to produce your own extra video content that is exactly tailored to this concept. Usually the information is presented in a much more compact way. Compared to the Youtube video, you don’t have up to ten minutes to convince the viewer, advertisements can be skipped after 5 seconds. This is exactly why the initial performance of the advertising video is so important. As a good Youtuber agency you pay attention to exactly these details.

In the second step ess goes to the targeted sending of the information. This is done by several methods, simply explained, as a Youtuber agency you can select specific target groups for advertising within the Youtuber connues ET. If, for example, we market a new smartphone, you can play our advertising videos directly to people interested in technology and smartphones. So that we avoid waste coverage in the advertisements. In the last step, we will go to the topic of reporting and monitoring of YouTube ads. Which advertisement delivered a good performance and accordingly many sales or registrations and which advertisement was not so strong? Through this targeted planning and of course the targeted evaluation and optimization of the YouTube channel, they will increase the reach.

  • YouTube Advertising
  • campaign control
  • Increase range

Influencer Marketing on Youtube

As an influencer agency, we advise clients and organise cooperation. Read more here:

Model Agency Talents: From Instagram to Tik Tok

Scouting talent as a model agency is not as easy as you might think. For although there are millions of people in the immediate vicinity who have talents, the few special ones, the pearls are hard to find! On the one hand, not everyone assumes that they have the potential to become an international top model, a great influencer, or an actor. Many must have the talent and of course they must be intensively promoted. Our modeling agency specializes in developing talent and bringing it to excellence through individual programs. We represent several categories of talent.

Influencer on Instagram, Tik Tok and YouTube

Before you have the classic high fashion model in front of your eyes, when you think of a model agency, our management does much more! In addition to our models, we also take care of our bloggers so that they become real influencers through sufficient reach. In addition to promoting young talent, the focus is also on the great talents that already exist, with one million fans and more. Therefore, our work is not only in the field of fashion, but much broader than many would expect at the first thought of a model agency. In the field of technologies, automobiles and real estate, we offer jobs to bloggers so that you can promote the products and brands within your community.

High Fashion Models

Our model agency focuses on the development of young models, the so-called New Faces, in particular on international markets. Because not all models are the same. The first stage consists of regional models who, for example, do jobs for regional companies. Those who make it further can also successfully model in the entire national market, from social media to online shops and advertising. One step further are the international models. Of course, the construction is also the most time-consuming and intensive here. At the same time the success and of course the chance for young models on the international market are the greatest. Because here are the big jobs, from lookbooks for famous designers to advertising campaigns. In addition, one is not only dependent on a national market, but has distributed one’s network over many cities, directly on site. Through the targeted selection of local and regional partners, a very strong network can be established for the model. With every year and every season, you visit your partners for two, or three months. So you always have a little break in the national market, so that the customers look forward to your face again!

Musicians in music management

As a music publisher we also publish a few of our talents as musicians. Because especially talents with a beautiful voice and perhaps the right reach in the social networks, one should promote! Of course, the promotion of musicians and talents is just as intensive as the planning of international high fashion models in the offspring, but the investment is still worth it, because it helps young people to build a sustainable career.

As a music publisher, we not only take care of the right framing, i.e. content, organisation, planning, partners and much more, we are permanent contact persons and 360° partners for customers as well as for our artists.

You are looking for a certain talent?

Just as a model is not a model, talent is not a talent. There are many passions of people who are used for example in advertising, or heard by people, or want to be seen. This includes not only our bloggers and influencers, the high fashion models and the musicians, many more talents are hidden in our model agency:

  • Sports like athletics
  • martial arts like Ju Jutsu, or Kung Fu
  • Actors for commercials and movies
  • Speakers and speakers for events

Our model agency and managers will help you find the perfect talent quickly and easily.

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a model agency we are always very close when it comes to new trends from the fashion world: fashion, bloggers, trends, events up to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what’s going on in New York right now? What just happened to coming from London? What’s new in Berlin? What’s happening in the world? Which bloggers are hot and which need? You find the trends for us! From day 1 you work directly with our team from the and are part of advertising (for example Youtube campaigns) and the model agency, which means you still get many insights into the world of media. The perfect start to your professional career.

Go back to Modeling Agency: Jobs

Online editorial office: Marketing Know How for studies and career

What makes the training so special? Know How meets Fashion.

  • Fashion, VIPs, News, Trends and Influencer
  • Content Marketing and Search Engine Optimization

Due to the fact that we have many points of intersection with the advertising industry, we are among other things specialized in online marketing and search engine optimization. If you combine both areas, Fashion and Influencer as well as Online Marketing and Search Engine Optimization, then you have gathered absolutely valuable know-how for the future! No matter if you want to study media later or if you want to start your career later, you have good chances! Interview the best bloggers of Germany and find out for us that nobody knew yet! As a fashion editor you are also partly on Events, Store openings, Blogger Events, Fashion Weeks, GNTM or the About You Awards. It is guaranteed not to be boring in the fashion world!

Among the requirements and prerequisites for an internship and intensive vocational training you will find further information about jobs as an online editor.

Application for editorial office / fashion magazine only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. Apply now in our model agency!

Vocational training: Procedure and contents (3 years)

  • Model Management and Structure
  • Travel management
  • offer calculation
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for influencers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into interviews and organization of a magazine (example: see training above) – Special Know How in second half

Prerequisites

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month as expense allowance (start of work from 11 am, instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Application

Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.

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  3. Send

 

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Online editors: News, trends and influencers all day!

What’s your job like?

start into the day, team meeting and editing

Your everyday life consists of classic office work! With a good cup of coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workplace and check all e-mails and requests first. At about 10 o’clock we meet for the team meeting. Here we discuss the most important tasks of the day quickly and shortly. After that, you’ll focus fully on your work, from consulting with blogger management to PR agencies, new visuals to release in Photoshop, or other tasks you don’t expect today! Because as a fashion editor you are always part of our model and advertising agency. So you also take over editorial tasks for our model agency, in the area of PR.

Interviews, Design, News and Public Relations

Our internship and vocational training (office management clerk or dialogue marketing clerk) as a fashion editor are diverse and varied. With all your main tasks, a friendly team and constantly new tasks, so that you can grow with the challenges!

The longer your training, the more extensive the knowledge you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us a job does not only consist of the daily work of the same things. You will get your own tasks, projects and, depending on the duration of your training, more and more responsibility. In principle, we offer these three forms of training

Internship & Trainees: Differences in education

  • 3 month internship for vocational orientation
  • 6 month internship for vocational orientation and transfer of know-how
  • Vocational training in the commercial sector

3 month internship for vocational orientation

During the three-month internship you will get to know all important areas at a glance. Then you will have an assessment of whether you would enjoy your job as a fashion editor or not. During the three months you will be given an area of responsibility that you are allowed to supervise independently, with supervision and guidance. In addition, you will of course also be involved in working with our team and get to know a little from the world of public relations (PR).

6 month internship for career orientation and marketing know-how

During the six-month internship you will learn much more than just the important areas of career orientation! The experiences are also more. For example, every half year the Berlin Fashion Week takes place, if you’re lucky you might be able to visit it for us! Or you can organize photo shoots with photographers and models, which are then published in the magazine. You will be assigned such larger projects in a six-month internship. You will then take care of the various tasks and contact persons, agencies, designers, models and bloggers. During your internship you will not only get to know the superficial aspects of a fashion magazine, but also the deeper work processes in marketing.

Vocational training in the commercial sector: Editing to management

In a vocational training, e.g. to the buyer or to the buyer for office communication or dialogue marketing, you learn everything what there is to know about the media world! After completing your vocational training, you have gathered so much know-how that you can gain a foothold in any agency and pretty much any magazine. We will not only teach you how to work editorially, you will also get to know many aspects of marketing and especially online marketing as well as social media and influencer marketing. Who’s in the front row of a fashion show these days? Blogger! That’s why we are no longer just asking the classic world of printed magazines, but have focused completely on the online sector since 2018. Nevertheless we publish every six months a best of edition in printed form, for reordering. Of course you will get to know all aspects of the layout, you will like to work with Photoshop but also with InDesign. At the end of your vocational training you will have got to know everything and with a little luck and good performance you will even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK Training company

References and customers

Luna Farina : Nouveau clip “Wenn du Lachst” sur Youtube – streaming now

Luna Farina – La nouvelle vidéo musicale de notre Luna ! Doux, génial et 100% fait maison. Luna écrit ses propres chansons, son père compose, c’est Family ! Aujourd’hui, nous sommes fiers de vous présenter le nouveau single de notre division musique. Ceux qui veulent voir Luna Farina en direct peuvent le faire en été sur le City Tour exclusif. D’ici là, amusez-vous bien avec la nouvelle vidéo de Luna Farina : “If you laugh”. Maintenant aussi disponible dans tous les magasins de musique pour téléchargement et streaming :

Vidéo musicale – Si vous riez (allemand)

Jeremy! Fragrance One: Office for Men & Become an Influencer – Interview

Jeremy Fragrance – We work together since CM startet. We met the most successful perfume influencer in the world Jeremy Fragrance at one of our lunch parties to talk about his new and FIRST fragrance. In an exclusive interview he tells us how he became an influencer, his plans for the future and his first […]

Jeremy Fragrance: From Model to International Influencer

With so many different fragrances out there, it’s hard to keep track. Above all, it is difficult to find the right one for the given occasion. A scent remains in the memory of an encounter. Nobody can help you with this topic better than perfume specialist Jeremy Fragrance. Jeremy Fragrance – Model Jeremy Fragrance – […]

Our little TikTok Star: LENA!

Lena is sugar! Lena is one of our young bloggers, influencer… just a great person! We met Lena through a good friend who was in our agency in the summer. She spoke of Lena and TikTok. When you saw her first contribution, we were directly enchanted and had to get in touch with the young woman from Cologne. Lena manages to inspire people spontaneously with her sugar-sweet manner and her smile. Her open and absolutely uncomplicated manner makes her an absolute popular figure, whom we as management would like to support with incredible pleasure. Lena is not only cheeky and perfect for social media, her first job was e.g. for Deichmann, Lena is also super strong for all forms of advertising. Toothpaste smile! To give you a first impression of our Lena today, we sent her to our videographer and here it is, her first showreel video! More about Lena, but also about her Instagram channel and musically you can find in Lena’s blogger folder.

Today came their new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Sweet / Commercial Showreel with Lena

Model Jeremy – Lifestyle, Fashion and Perfume Expert

Jeremy Fragrance – Besides Youtube clips on men’s perfumes, the smart Mister Cool is also successful in the model business. In addition to large jobs such as for an energy drink manufacturer, Jeremy has been decorating the model card index of Cocaine Models since 2015. We talked to Jeremy about his skills, future plans and experience in the modeling business.

Model Jeremy: Mister Attitude!

CM: You’ve already had some experience as a model, what were your best experiences/jobs?

Jeremy: Just recently I had two jobs that I liked very much, I was allowed to dance on the catwalk! Power and a good mood – that’s what we should communicate and that’s what I did.

CM: Where do you see your strengths as a model?

Jeremy: Versatility and discipline are my strengths. I can let go completely and be free, at the same time I listen carefully to the wishes of the customer to achieve the best possible result or even surprise him with an even better idea/pose.

Jeremy: CM: Do you have a fashion tip?

Jeremy: Always be authentic, no matter what emotion it is, as long as it is authentic – it’s good!

CM: What is your professional mantra?

Jeremy: Being unique and yet suitable for the masses.

CM: What else do you want to achieve in the future?

Jeremy: I love it when people send me Whatsapp photos when they see me in magazines and more!

CM: Dear Jeremy, thank you for the interview!

Berlin Fashion Week: Shows, Dates and… Invitation?

Soon it will be time again and all model agencies and models will meet again in Berlin! The Fashionweek is coming up and invites to the big summer party. For a week, the German capital is turning back into a fashion Mecca. Many know the big shows of German designers from fashion magazines like Vogue, Elle or Harper’s Bazaar. Away from the mainstage there is also much else to discover, e.g. the Berlin Fashion Salon. But also the meeting places of the Be-to-Be economy. What does that mean? But let’s start with the basics!

+ Berlin + Cologne + Hamburg + Seoul (South Korea) + Model Casting July 2020

Why is Berlin Fashion Week?

Fashion changes so fast! Almost every month there is a new collection and new parts hang in the shop windows in the city centres, and there are always new highlights in online shops. All big chains but also all boutiques have to get their clothes from somewhere. Usually you visit a designer and look at the clothes in the showroom. Showrooms are therefore also one of the most frequent jobs for young models. Here you present the designer’s new fashion collections directly to the body, in front of a small audience, with only designers, someone from marketing and the customer. The customer can view the cuts directly, but also the fits and materials. Of course this way is relatively complex, because every single boutique owner has to come to the customer, needs a single appointment, a model and so there is a lot of effort. Berlin Fashion Week has exhibition halls with various themes, trend fashions, wedding fashions and oversizes. Hundreds of designers and producers position themselves at every trade fair. For one week trade visitors can inform themselves here about the latest collections and pieces. You can not only see the individual samples live, but also models who can present individual parts are booked on each stand. This is the main business of Berlin Fashion Week!

Fashion Designers Meet Customers

From the prêt-à-porter to the curvy, customers will find everything they need for their fashion boutiques and shops. Berlin will thus occupy the trends in German fashion boutiques for a few weeks. Of course, not only boutiques stop by, larger fashion chains also send their scouts out to discover trends. Hundreds of designers are lined up next to each other on each stand at each trade fair. There is a lot to discover here, i.e. fabrics and cuts that have been separated but also completely new ideas as well as Function Wear. The fashion industry never stands still and that’s why we meet for Fashion Week, whether in London, Paris, Milan, New York or Berlin to discover the latest trends. And when you meet, there are always others, of course. YouTube, Instagram Stars, Press, Stars and Starlets. For one week, the Who’s Who of the fashion and media world will meet in Berlin.

How many fashion shows are there at Berlin Fashion Week?

There are two different sections among the various fashion shows. One stage deals with the main shows. This is where the great German designers meet to present their new collections to a large audience. Not only normal guests are invited to these fashion shows, but also VIPs, YouTuber, Instagramer, press representatives and stars as well as actors, footballers or even musicians. On this mainstage there are usually eight shows per day over 5 days. From Monday to Friday you have the possibility to have a look at the new collections. On Saturday there will also be a big highlight, the audience and the tickets are of course strictly limited and not for sale.

In addition to the main stage, there are also 2.3 side stages where there are smaller shows by young designers. These include, for example, the Berlin Fashion Salon, where you can particularly look forward to new designers. That’s why there is also the Ethical Fashion Show. It runs parallel to the mainstage for 5 days and shows in particular fashion labels that focus on sustainability. These are the two different areas, the mainstage and the different side stages.

Show Highlights 2018 (Spring)

Marc Cain Fall / Winter 2018

RIANI Fall / Winter 2018

How to get tickets for Berlin Fashion Week?

It’s extremely hard to get tickets for the mainstage, of course designers prefer Instagram Stars or Youtuber, who can report directly and directly about the collections. Press representatives and magazines are increasingly receding into the background, but also stars and VIPs. If you want a ticket, you need good contacts and a contact person at the respective designer or his advertising or PR agency. But it is very difficult to get such tickets!

For the other side shows of Berlin Fashion Week it is also difficult to get tickets but a little easier. For example, if you have an Instagram account with at least 40,000 or 50,000 fans, you can get one or two tickets. The magic word here is accreditation. However, you should take care of it early, as well you should only try if you have something to offer in exchange for the coveted places.
How many people are at a fashion show in Berlin?

The tickets are of course strictly limited, so there is not much space. That is clear but how little space actually? The main show of Berlin Fashion Week usually comprises a maximum of 150 people. Each show can now accommodate 150 guests. This sounds like a lot of space at first, if you count sponsors, people from the team or partners, as well as buyers who buy larger quantities, then only 100 seats are left. These 100 places have to be distributed to stars you work with, instagramers you already work with, model agencies provide the models and so on! In the end there may be 80 tickets left for the invitation, for the whole of Germany but also for international guests.

So the space conditions are very tight, on the side stages it often gets even tighter. In the Berlin Fashion Salon there are shows in which only 30 or 40 guests take part. Is that what you thought? That’s why invitations to the shows are so popular!

Do international designers appear in Berlin?

You won’t meet many international designers at Berlin Fashion Week, Marc Cain is usually on site, but that’s the big international highlight! In Berlin he meets the top German designers, fashion labels RIANI and Dorothee Schumacher.

In which location will Berlin Fashion Week take place?

The designers’ shows take place in various locations in the city, a few years ago at the Brandenburg Gate in a specially constructed large tent with its own lounge and many conveniences, then in the Jandorf department store and this year for the first time in Berlin’s E-Werk.

Modeling at a fashion show? If you want to work as a model at one of the fashion shows yourself, you have to take part in the castings. The casting dates, especially for the great designers, are of course kept strictly under lock and key. Here only the big model agencies should participate, so that on the day of the decision one really has only the best candidates locally. There is not much time for the preparation in Berlin, as an agency or team you usually have 7 to 10 days to find the best models, to familiarize yourself with the location, to prepare all clothes and if necessary also to make changes if something is spontaneous. Therefore, the castings are usually not conducted publicly. With smaller labels, however, you are sometimes lucky as a model without a model agency. Because some of your castings are held in public, why is that? Of course, the great designers don’t necessarily need additional advertising, they already have other concepts for that. Smaller designers, e.g. from Berlin, would be happy to receive a little extra attention for your fashion label. That’s why some model castings are made public.
Berlin, Paris, London, New York, what is most worthwhile?

The concepts and the presentation are of course the most extravagant in Paris and New York! If you’ve experienced one like this here, Berlin will soon seem relatively small to you. Especially in Paris big shows are traditionally done. Everyone knows the famous productions for Chanel by Karl Lagerfeld, trend-setting with robots – in the supermarket or in the forest, every kind of production is feasible. In Berlin the scales are a bit smaller, here you have two or three locations, which are usually not specially prepared, the focus is on fashion. Of course, this has its very own charm. Fashion Week is not only important to see new clothes, but also to network and meet again.
Chanel Fall / Winter 2018 in Paris

Here you see the difference to Berlin, Paris, absolute highlight!

What is there to experience besides the fashion shows?

In the streets of Berlin, especially in the city centre, you will find a lot of events that take place parallel to Fashion Week. For example, there are great parties at the House of Weekend, one of the rooftop bars in Berlin. Not only cash, but also club! A truly unique experience for Berlin. If you are an agent at a model agency or a model at Fashion Week in the summer, it is also worth taking a look into the great crested diver, just a few metres from Warsaw Street. In the Great Crested Grebe you not only have a club but also a huge pool. Especially in the hot summer days, the cooling in the evening is perfect here. But there are also smaller events and parties, from DJs to barbecues. Of course you have not only the time to visit events in the evening, but also many events in the night. Magazine Parties in clubs, private parties in larger houses but also designer events, often with celebrity singers who present new songs for an invited audience. From a cosy barbecue to a magazine party you can experience so much in Berlin. Many dates can be found on the official site of the would Fashion Week but also always in our fashion blog!

More about: Become a model

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Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Influencer Marketing & Blogger Relations – Internship / Trainee

You want to become a manager for influencer marketing and social media marketing? You’ve come to the right place for an internship or training in Cologne! Our customers approached us early on about “Social Media Marketing” and so we have constantly developed further. Today our Influencer division reaches several million people, in Germany alone. Influencer […]

20 Best Fashion Bloggers in New York – Trends, Outfits, Styling

Models and Influencer in New York need to know all trends as they happen! For most niches, blogging may be a dead art. Gone are the halcyon days when anyone with specialized knowledge, a willingness to put words to page, and a half-way decent set of coding could garner a modest, if self-sufficient, income. These days, with everyone and their mother writing a blog, most blogs are simply one part of a diverse portfolio to build one’s brand.Still, if you are looking for the latest trends in fashion from those in the know and on the streets, there is no better place to turn than a well curated fashion blog. Here you will find much inspiration as model for trends, outfits and styling in New York. More about the fashion world? Check out FIV fashion magazine.

Karen Blanchard – Coast to coast

This list has a host of bloggers from the other coast, but this one comes from across the pond. While Karen Blanchard has a cutting sense of fashion, she also takes delight in uncovering the hidden gems of small boutiques and alerting her fan base to their location. She is also a photographer and shares fashion tips related to photography.

More about > Karen Blanchard

Rachel Schwartzmann – Exclusivly on Tumblr

Rachel Schwartzman hosts her blog exclusively on Tumblr, once again showing the trend of moving away from traditionally web-hosted blogs to those hosted entirely on social media platforms. Her sense of fashion is entirely limitless when it comes to style. All but the rarest of niches will not be able to find something that appeals to their personal tastes.

More about > Rachel Schwartzmann

Kelly Framel – Blogging, DIY and tutorials

The Glamorai is Kelly Framel’s brainchild and an excellent example of what successful new media looks like. She blends the platforms of blogging, magazines, and DIY tutorials into a seamless stream of fashion and travel nuggets waiting to be unearthed. Based in New York, Framel also works as a multi-media creative director, so not only does she understand the subject, she sees it from both sides of the lens.

More about > Kelly Framel

Jazzi McGilbert – New York / Los Angeles

Jazzi McGilbert covers fashion in one of the broader senses of the concept. Not only does she offer advice for a multiplicity of styles, she does so from coast to coast. With a background interning or some of the biggest media platforms in the fashion industry, Jazzi draws on her experiences and observations from New York and Los Angeles, arguably two of the most influential fashion scenes in the world.

More about > Jazzi McGilbert

Nicole Alyse – She loves provocative styles

Nicole Alyse is all about making statements with her sense of fashion by wearing styles that are often provocative and will almost certainly get a reaction on the street. She has a preference for vintage and created a style she refers to as “gypsie vintage.” Her blog also covers food, travel, and other leisure topics.

More about > Nicole Alyse

Christina Caradona – Stylish, simple fashion

Christine Caradona often prefers simple, yet stylish fashion, but her exposure in the fashion scene is anything but simple. As part of the new, young fashionistas, Christine has built an impressive following on various social media outlets where she shares her real world sense of fashion with the public, though she does still maintain her original blog.

More about > Christina Caradona

Amy Marietta – Blog and brand

This blog has actually recently undergone an image transition as the editor, Amy Marietta, has achieved enough notoriety and expertise to push the brand by her name alone. This Los Angeles native is stationed in New York, bringing a hybrid sense of fashion that effortlessly blends the laid-back California style with the posh sophistication of New York. Aside from blogging, Marietta also writes for other professional outlets and designs her own clothing which are often featured on her blog.

More about > Amy Marietta

Jinna Yang – Styling directly from New York

Jinna Yang may have started out as a New York fashion blogger with a street style, but she has since parleyed that inauspicious origin into a vibrant career with many branching paths. Her original blog has since moved to Tumblr, as many hip bloggers are doing, but she also has a started a new website that covers her diverse interests ranging from travel to food to dreams and even homages to her father.

More about > Jinna Yang

Frances Kwon – Design and modern fashion

Frances Kwon may prefer a bit of a stripped down, simple style with her blog’s design, but the same cannot be said for her fashion sense. She covers almost every conceivable style that is worth mentioning in modern fashion. Whether you prefer a simple elegance or an over-the-top, in-your-face extravagance, she has you covered. She also offers tips on skin care—an issues with which she has personal experience.

More about > Frances Kwon

Christine Herr – New York fashionista

NYC Pretty could arguably be called Christine Herr’s “side gig” seeing as she is and has been the fashion editor of over a half-dozen magazines and periodicals, including Good Housekeeping and Life & Style Magazine. Of course, this New York fashionista does not limit herself to a small box and also offers advice for cooking, nutrition, and fitness.

More about > Christine Herr

Maria Gonzales – The fashion college student

Maria Gonzales is a fashion college student who shares her experiences and lessons learned online. Her sense of style generally favors the comfortable and perhaps a bit simple with touches of flair and a focal piece. Any aspiring fashionista would do well to read her blog and take notes.

More about > Maria Gonzales

Louise Delorito – Takeover on Tumblr, Facebook and Twitter

Louise Delorito started as your standard blogger, but she has seen the light of the coming social media takeover and moved most of her new work to those platforms, like Tumblr, Facebook, and Twitter. With her partner, Sam Duenas, Louise has taken the social media fashion scene by storm, with no boundaries when it comes to style—simply good taste.

More about > Louise Delorito

Tavi Gevinson – Personal and individual

Tavi Gevinson has done what more than a few fashion bloggers have failed to do: perfectly blend a personal, journal-style blog with a fashion blog. Starting when she was only thirteen, Tavi leans towards a more nostalgic sense of fashion often preferring to blend the styles of days gone by with modern motifs to create something truly original. Irreverent and a bit tongue-in-cheek, her work is nonetheless insightful and entertaining.

More about > Tavi Gevinson

Natalie Suarez – From Los Angeles to New York

Natalie Suarez is another Los Angeles transport that has made a home and name for herself in New York. There is something about mixing the two coastal cultures that creates a fabulous blend of style and entrepreneurial spirit. With experience as a model, Natalie is able to bridge the gap between the fashion world and fashion in the real world.

More about > Natalie Suarez

Leandra Medine – Worlds fashion

Leandra Meline has found a way to perfectly blend the serious and chic world of fashion with the silly and irreverent world of comedy. On her blog, she often focuses on fashion styles that women adore but men find underwhelming. She also covers broader topics of culture and the interpersonal dynamics between men and women.

More about > Leandra Medine

What about models on Instagram, Tumblr, Facebook …? Read our ranking: Model Blogs you have to know!

Alyssa Bossio – Lifestyle Blogger

Alyssa Bossio posts pictures from her everyday life and made it to over 1 million followers on Instagram. On her blog, she  focuses on fashion styles and healthy meals that women adore.

More about > Alyssa Bossio

Frances – Lifestyle Blogger

Frances posts pictures from her everyday life and already have a little fanbase on Instagram. On her blog, she  focuses on fashion styles and and make up tips.

More about > Frances on her Blog

Amy Nicole Marietta – Content Producer, Creative Director, Consultant and Stylist

Amy is everything in one, from content producer to style blogger. On her Channel you can see her in diffrent places. A lifestyle which is followed by 68 K people on Instagram.

More about > Amy

Christine – Stylists/Spokespersons/Fitness

Christine Bibbo is among the most sought-after stylists/spokespersons/fitness fanatic in New York City! She has a keen eye for details. She can always create looks that define the mood of the moment.

More about > Christine

Christina – The pro Selfie-taker

Christina is a model who currently lives in France but originally comes from New York. She posts edgy pictures on her Instagram Channel and Outfits/Moments on her Blog.

More about > Christina

Nicole Alyse – The pro Selfie-taker

icole is a fashion blogger based in New York. She focuses on fashion, vegan food, travel and lifestyle. She has been featured in print like Teen Vogue. She is a full time blogger and owns a Vintage Boutique.

More about > Nicole

Why are bloggers and influencer so successfull?

Bloggers have conquered the fashion world. Since the first 10 years ago on YouTube and the further development with Instagram about five years ago, the world of bloggers has changed dramatically. Before that, the first blogs were still websites, bloggers wrote daily or weekly about new outfit trends, make-up or styling tips. Thanks to the smartphones like the iPhone, good cameras and Instagram, you can constantly give new inspiration, without the need for elaborate texts. That’s what makes Instagram so popular! Whether it’s fashion tips for spring, summer, autumn or winter, styling tips for the evening or just a bit of entertainment from our favorite blogger in the stories.

First row in every fashion show: Fashion bloggers & Instagram Stars

Some bloggers reach over 100,000 people, some even millions, so they have an extremely important voice in terms of fashion and trends. Did you know that Vogue (Germany) reaches 120,000 people with each edition? Here’s how important Instagram has become for the fashion world. This has also changed fashion shows, today sit in the front row not necessarily celebrities and VIPs but especially young Instagram stars with their camera. They record the new collections, give an honest and immediate assessment and take their front directly and live on the shows.

New York designers swear by bloggers, and many bloggers are now releasing their own fashion collection, which they successfully market. It does not just have to be about fashion, other accessories work or perfume. Shirin David, one of the most famous German youtubers, sold her perfume completely after only three months. All without a big advertising budget, only through their followers. This shows how valuable bloggers are, even in self-marketing. More and more companies are working with you, not just fashion companies. More and more established companies as well as insurance or automotive companies are looking for bloggers to advance their own brand in a young target group.

How much do bloggers earn on Instagram, Youtube and online blogs?

The income of the bloggers differ in each case according to the network, that is, according to the complexity of the production, according to the frequency of the postings but also according to the private label, that is, the own fame. The better known a blogger is, the higher the likelihood that other bloggers or media such as magazines will take over their content. This, of course, gives the booking customer additional scatter effects and possible new customers.

An Instagram post brings about 10-15% of a YouTube video. But the Instagram photo is much easier produced. Anyone who has a written blog will also be paid by reach. Just like bloggers in social networks. For companies, Youtuber and written blogs are more interesting. On written blogs you can go to the left, these links then lead directly to the online shop and provide week after week for new sales. It’s the same with a Youtube video, the Youtube video is once successful, it once reaches many people in the coming weeks, months and sometimes even years. This makes YouTube and written blogs very interesting for customers. However, Instagram also has its market, in particular with regard to trends and the permanent presence of one’s own brand among a young target group. With 100,000 fans, you can already ask $ 1,000 per image, depending on the negotiation more or less. For a good YouTube placement, which means also permanently and not just a short moment, you pay as an advertising customer ever 7,000 to 10,000 $. Then there are not only the postings on Instagram, but also the stories. In addition, influencers or bloggers are often booked for events. A very simple example, a new fashion center opened or a new outlet center, but also restaurants, clubs and events are always hot on photos of bloggers.

You have recommendations and new, top bloggers for our list?

These girls have definitely made it! If you have any good suggestions or updates for our Blogger list, contact our editors.

Sandra x Hansa: Brand ambassador for noble design fittings

Model and craftswoman – Authentic as our Sandra is, she has not only inspired millions of viewers on TV as a craftswoman, Sandra runs shows at Fashion Week, is in front of the camera for many fashion companies and now she is the new, official brand ambassador for Hansa: ” For me it has always been a dream to be a brand ambassador for a sanitary company. So I can combine my two passions: the craft and the modeling, “says Sandra. “Hansa has always been a strong partner for me as a HVAC professional in my professional life. I myself am a perfectionist and know what it means to do a good job. How nice that I can do this together with Hansa “! As a brand ambassador, she is not only there for interview and press work, but also live as a presenter at various trade fairs in the year 2018. We are looking forward to the cooperation with Hansa and the great cooperation so far. Here you can see Sandra on her first visit to the showroom:

Showroom visit! First video of Sandra x Hansa

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Influencer on Instagram + Youtube: Brands only!

Many brands today are no longer only present fashion and new product on the red carpets, with actors and musicians, but also in social networks! Especially bloggers and influencers on Instagram and YouTube are more in demand today than ever before. To reach many followers requires a lot of motivation, time and commitment. Our models […]

Now on Board – Inga and Hannah

We are proud to represent these beautiful New Faces we casted in December’16. Inga and Hannah are exited to start their model carrer in Germany. Read more

Anika and Luna LIVE on Snapchat: 2 Days for Prada

Anika und Luna have their first job for Prada. Luna already her second presentation. We are so proud of our girls! Prada was founded 1913 in Milan and until today, all decisions are made here in Italy. Our models travel to Hamburg now and tomorrow they will stop in Frankfurt (Germany). If you like, follow their journey on Snapchat! Read more

6 helpful tips for your model fanpage

As a model in social networks, one should always consider a few basic elements of social media management. Especially (mostly) young models polarize. You’ll soon become a person of public life. So think before creating your model fan page on Facebook, Twitter and Instagram. To make the first step into social networks and platforms easier, here are 6 tips from Social Media Manager Hanna.

6 helpful tips for your Model Fanpage from Social Media Manager

Facebook & Co. is not only for fans and private individuals – professional photographers, model agencies and scouts are also on the road here. They also use Facebook and Instagram as a platform – also to scout new models! In New York we met an exciting article by Cris Cardona – she also swears by social media. Social media is not only a good tool for your own PR as a model, it is a real must have. It is important for you to be a “social model” by 2015.

Many models even became famous through social media like Tatiana Marinescu. Want your own Facebook fanpage? Then here are 8 helpful tips to make your Facebook look really good!

1. Description of your Facebook profile

The description you have on your fanpage is very important! Remember the introduction. From professional photographers to model agencies and casting agents, almost all people are active users of social media platforms themselves. And you, you’ll definitely read the info, too. The following should be in your fanpage description:

  • Bookable requirements: www.cocainemodels.de/booking
  • Model Sedcard: www.cocainemodels.de/marie
  • Website or portfolio page
  • Current photos, possibly including links
  • Social Media Links
  • Information about you

You’re new and don’t know what to write? No problem. A short description of your agency is also sufficient at the beginning – usually you get text on the agency page.

2. Facebook cover picture: profile pictures work

When people get on your fan pages, the cover is always the first thing they see. Even before they see your profile picture or even the content of the page. Therefore it is important to have a cover picture that is’cool’ and’catchy’. You should be in the picture yourself! This is important. Also make sure to change the cover picture on Facebook at least once a week. With current photo material from photo shootings and advertising campaigns. Of course you also have to have a good profile picture – but you don’t have to change that often

3. How do I post? When is the best time to post?

Your fansite is still empty. You have your profile picture, the cover picture and description texts. Now you should start posting! Best of course, before you invite friends and people to liken your site. It is better to have some content (content, pictures, videos, etc.) on your site first. Social media postings work very visually – that means that pictures and videos in particular work well, long texts rather less. So divide your pictures, with a short description, into a maximum of 3, 4 lines in which you tell people about the photo – about the location, the team or the job itself. But be careful to keep the texts short. You can also share links from friends or other fan pages. And, of course, your model sedcard. If you can mention someone else in your Facebook posts, do it! For example, the photographer. Mention him in the post and mark him in the picture.

Hashtags are very important! You should always use a few in your posts. There are also some trend words like #model or #portrait – many thousands of people search for them every day. You can also make up your own hashtags.

4. Fan and community building: How do I get fans?

Now that you’ve shared a few posts and maybe some pictures, articles and videos, you can invite friends to join Liken. Directly under your title picture there is a button with three subitems – here you can invite friends (“invite your friends”). With this option you can win some fans directly for the fanpage. Invite everyone! You can also ask your friends to mark your site partially or in a post to get more followers and fans.

You should try posting comments on other Facebook fanpages. But also groups can bring you new likes and fans. There are really many modeling groups. All you have to do is search for it on Facebook. Here you can find and get to know other models, if you share your fanpage.

5. What and when should I post?

Now you have first content, pictures or videos, a cover- and profile picture and – important – first fans, you have to keep your fanpage up to date and actively run it. That means, you need a small strategy, so that you always have enough material for postings available.

    You should post something 2-3 times a day

  1. You can also take pictures from your everyday life, it doesn’t always have to be a professional photo shoot, your fans also want to see what else you do.
  2. Backstage material loves fans, so share footage that allows your fans to look behind the scenes
  3. New outfits are always popular, especially in the fashion world
  4. Fashion show? Then you should tell me immediately!
  5. Thanks to your fans for their support

Don’t forget Instagram

6 Don’t forget Instagram!

Post to Instagram regularly, i.e. at least once a day. But it shouldn’t be more than four postings, otherwise you will appear too often in other people’s timelines and you might feel disturbed. Unless, of course, you’re at the World Cup final or a Lagerfeld fashion show. Otherwise, stick to 2 or 3 postings a day. Otherwise there are the following things to consider on Instagram:

  • Use hashtags! Hashtags find you on Instagram. Look at other pictures, see which ones are popular and what hashtags they use.
  • good image quality
  • Follow and Like other models, photographers, designers
  • Tagge and name people in pictures in which they were involved
  • Often it helps to keep a certain look, black and white or a dominant color, objects or filters
  • Let your fans see Behind the scenes pictures and show them the finished pictures later.

With these 6 simple tips, you should get your Facebook fan page to the top quickly. If you want to learn more about Social Media Management, you can also contact our Social Media Agency.