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Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

Model Castings in February 2019: Berlin, Munich and Cologne – Become a Model!

You want to become a model? Take your chance for the Model Castings in February 2019 and meet our Head Scout in Berlin, Munich and Cologne. Three dates, three chances for models all over Germany. PS: The Hamburg Casting comes in March! If you want to apply now for Berlin, Munich or Cologne, you can find all information here! You can find the casting form directly under the casting description.

Casting schedule for Berlin, Munich and Cologne

The casting is as follows, first you have to send us online your most important data and two simple mobile phone photos. Our Head Model Scout looks through all applications daily and sends the invitations including the address data to the location. This time our Modelcasting takes place directly in the photo studio. So we can get to know you personally and also shoot the first Polaroids of you and make the first small model videos – the whole package! Those who make it into our exclusive card index will start a new life.

Ideally, you are 15 to 19 years old if you want to start as a new model and have time to go abroad right after school! Because our model agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in the metropolises like Tokyo, Paris, Milan but also London, Los Angeles and New York. With us you have a strong management in Germany and a springboard into the international modeling career. We accompany you! You can find the registration for the casting at the bottom of the page.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Application and acceptance: How to apply for the Live Casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos you take of yourself with your mobile phone in daylight. Please do a portrait and a full body picture. Please make sure that the pictures are taken in daylight so that you can be seen naturally. Speaking of naturalness, for your application photos please don’t wear make-up and leave any styling. Wear simple black jeans, plain shoes and a white top for the photos and casting. Nothing to distract you! Once again briefly summarized.

  • 2 mobile phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, Kaiser
  • Outfits, black jeans, plain shoes, white shirt

With these four points you can apply for our Modelcasting in Berlin, Munich and Cologne and with a little luck you will get an invitation from our Model Scout! Invitations are sent within 48 hours. In case of rejection, no message will be sent.

Aour casting application for the last casting: 22. February Cologne

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum dimensions for men and women

The requirements for models differ for male models and female models in their body size, why is that so? As you can read in our article about Pret-a-Porter and Haute Couture, fashion collections in particular are cut to size by designers. This allows uniform fashion shows to be held later, but also showrooms and photo shootings. Due to the identical dimensions it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm smaller than men. If you want to take off as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. A minimum size of 185 cm applies to men models in model agencies. Ideally, you shouldn’t be over 6’8″. At High Fashion Models the figure should be slim, so you have the best chances to work for international high fashion brands. You’re more flexible as a Curvy model. But the body size should be similar. Here once again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up at the casting, as well as at the photos for your application, plain clothing is the be-all and end-all! You should also do without makeup, your hair should be open. If you want to work for us in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and above all no dyed hair! That’s why come to the casting absolutely naturally.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her now about our model casting on 13 April in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we could find four new talents! They were already allowed to make the first showrooms. As a Berlin model you can go a long way, even if your measurements don’t suit the high fashion industry. Apart from high fashion, there is a lot of potential: catalogues, online shops, advertising and much more. Especially Plus Size Models are gradually conquering more market shares.

In advertising, they are much more authentic, since their dimensions resemble those of the average German woman. Did you know that the average woman in Germany is 44 in size? If you know a beautiful girl or a beautiful woman, tell her about us now!

You want to learn more? Then check out our blog: become a model.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Model Agency Beginners

The most people looking for a model agency are absolute beginners, of course! But what does it actually mean to be a model beginner? In principle, there are two stages in modeling, the first being the young age from 14 to 17, when you find out if you really want to do the job. Many have a wrong idea of modeling and think that they can get directly onto the cover of Vogue, Elle or Harper’s Bazaar without any work. Wrong. Modeling is a very demanding job which requires a lot of ambition, motivation, perseverance and the will to persevere at the big castings, e.g. in Milan, Paris or also in Berlin and Hamburg. Because, as a model, you are always surrounded by strong competition. Every year, 10,000 people want to be models. The really good ones apply in the top agencies, many take part in TV casting shows and a much bigger part tries it on internet platforms.

The best way is always a serious model management, because it is not about a unique TV appearance but about a sustainable career. The targeted promotion from the beginning to the end, tips before the big first job and of course also the entire administration as well as the subsequent protection of rights of use. All this is part of a good management and therefore you should also decide for one of the renowned German model agencies. For example, our agency was voted one of the top recommendations for Germany by the Bravo Girl in 2017 and directly afterwards in 2018. This gives you the best contacts to the fashion world but also to advertising. But let’s start at the very beginning.

14 to 17 years Model Portfolio Construction, school & first jobs

When you are young, you usually start at the age of 14 or 15 and send your first model application to the agency. You can see how a model application is structured in our article.

If you get feedback from an agency, congratulations! Because that is already a first big step. Top agencies receive 30, 40, up to 70, 80 applications daily. In a week, in a month, a lot of things come together. Therefore the recall of a model agency is already a first big success for you!

Recording and development for Beginners

In the beginning you compete with different new models, many fight for jobs, photo shoots and customers. But before you even get the chance, you need first experiences through photo shootings and model coachings. Because if you work for big customers, on an international level, the first job has to be right there and it must not seem that you are a total beginner. Although you honestly say that you have your first job today, it can’t look at you. That’s why it’s so important that you first build up a good model portfolio to gain your first experiences.

Construction of the Model folder

In order for your model portfolio to become more diverse and stronger, your agency will arrange your first test shootings with good fashion photographers. They help you not to get a one-page book, but to combine different routes. Sporty, high fashion, black and white, portrait, group photos, you need a strong brand to keep up with the big competition of models! That’s why the structure of your model folder is so important. Read more here about the model folder

//// Insert link to model folder

This is where those who take the job seriously and appear punctually at the test shootings, deliver good results and also satisfy photographers part with professional work. This phase is relatively long and parallel to the school you will do few jobs, because you will first get a good model folder and of course also the time flexibility to do e.g. jobs in other cities. That comes in the 2nd

Your first Jobs

Your first jobs as a model will be mainly for small photo shootings, e.g. for online shop and e-commerce but also for Instagram and Lookbooks. In these first jobs you can prove your professionalism and show that you can do more than just look good. Because at some point the first moving images are added, e.g. for small video clips. These small video clips may eventually become whole commercials, perhaps even with voice content. At the latest here you must not only deliver the good appearance but also be able, e.g. in emotions but also in acting with other people. Imagine, for example, an advertising spot for a large furniture retailer who wants to show how comfortable the new living room furnishings are in a family situation. Your job as a model is to play the young daughter, who doesn’t really want to spend an evening with her family, but because the sofa is so comfortable, she stays at home all night! So you play a happy family, act together, 3 emotions and faces have to fit perfectly on the photo and in the video camera at the same moment. These and other challenges are waiting for you as a beginner in a modeling agency. The more jobs you do, the more confident you become and the better!

Not everyone has this ambition and so many stop on this way, so that in the end maybe only 20 to 30% remain who absolutely want to become a model! What’s the matter with you? Modeling is a demanding job. Nobody becomes a star overnight and the competition is big. Only those who are willing to take on this challenge and see it as an entrepreneurial challenge will be able to survive and get to know the big world.

Modeling Abroad: Malia in Cape Town – Jobs, Castings and Models in South Africa

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Malia von Cocaine Models is currently on the road as a model in Cape Town. I talked to her about her stay abroad in the South African dream city.

Model Malia: “Cape Town was a coincidence”

CM: Malia, you’ve been modeling in South Africa for several weeks/months. What have you experienced there as a model?

Here you experience a lot – from shootings, sight seeing, surfing to shark diving. Cape Town is extremely diverse in every respect.

CM: How did you discover South Africa/ Cape Town in particular?

I’m honest, Cape Town was more of a coincidence. My friend wanted to spend a semester abroad at the university and I thought I could just come along and model there. Since we went on holiday a year ago and had an agency there, it was very easy to implement the plan then.

CM: How did you prepare for your stay in advance?

In the end you don’t have to prepare for Cape Town, the only difficult or “long” one is the work visa, so you should plan about 2-3 weeks until you have all documents together and drive to the embassy in Berlin. It’s also important what clothes you take with you. I say this quite explicitly because Cape Town does not offer good or high-quality shopping opportunities (in terms of shootings). So if you plan to test, you should bring some clothes.

Malia about the possibilities as a model in Cape Town

CM: What are your experiences in Cape Town as a model so far?

There is a lot of competition on the road, casting can be longer than you want and direct booking unfortunately doesn’t exist. The jobs are great and you have opportunities you wouldn’t have in Germany and the tests are great.

CM: From your experience: Which models are particularly in demand in South Africa?

Ü30 models with blond short hair. Also male models.

CM: What does the modeling industry in Cape Town look like?

There are extremely many agencies and in the summer (German winter) the customers make a pilgrimage to Cape Town and produce there, due to the low costs. Yes, the model fees are also about half as good as in comparison to Germany. You feel like in a German village, because there are extremely many German models/photographers/MUAs on site.

CM: What jobs have you done in Cape Town so far? How did they go off?

Sport jobs, a lot is produced there in this respect, but also TV commercials. The process is no different than in Germany, perhaps one difference: after the casting there is always a callback, i.e. a second casting. If you are taken then there is one day only for fitting and then it is only produced. The days are long because you start shooting very early (because of the light). People rarely work over lunchtime because the light is too hard and it usually doesn’t continue until the afternoon.

CM: What are your typical daily routines in South Africa as a model?

The agencies communicate via SMS and send you the casting. Then you go to the different casting studios and hope that not 100 other people are waiting for the same casting. Waiting times vary from 10 minutes to 4 hours per casting.

There are normal castings (here the waiting times are 1-4 hours) and “requested” castings (there you are specially requested, have an appointment and usually come directly to it). Requested castings are always the ones where you have the best chances, because the customer has already selected you based on his pictures and wants to see you.

CM: How do you live and how did you get your place? What do you recommend?

The agencies help or provide accommodation. But I’m not a fan of model apartments and that’s why we chose Airbnb for our own accommodation. This was not directly in Cape Town City, but only 15 minutes away, cheaper and on the beach – which I personally like better. If you are an independent person and like to organize yourself, I can only recommend such a thing. If you are perhaps unsure, you should seek the help of the agency.

Malias Cape Town Highlights

CM: What are your personal Cape Town highlights?

My highlight was one of my last test shootings with the photographer Jacques Weyers (photographed for Elle Southafrica and World of Swimsuits among others). We shot an editorial, which was very important to me personally and in which I could find myself very well. Besides, I was the only model Jacques tested with, which was like a little knighthood for me.

CM: Which model hot spots would you recommend to other models?

The Food Markets in Cape Town are amazing, and I’m also a fan of some restaurants: Kloofstreet House, Cafe Paradiso, Simply Asia, Beluga and Black Sheep. Osumo makes the best smoothies and to celebrate: Era, Tschin Tschin Rooftopbar, Shimmy Beachclub.

CM: What do you like about modeling in Cape Town? What is more problematic?

I find the locations in Cape Town fantastic. If you want to do tests, you can have extremely many settings and improve your book very much.

Another problem is that the fees are unfortunately not so good and you have to be careful about the crime in Cape Town.

CM: What does a model have to pay special attention to in South Africa? (rules, customs, differences to Germany etc.)

Cape Town is very Western/European, but yes there are townships and crime is high. In the evening when it gets dark you should not go out alone or to the beach, you should not carry too many valuables around with you, carry too expensive clothes, get involved in conversations in the street or just go with people. You should just pay attention to what’s going on around you. When you rent a car, you have to expect people to drive extremely badly and uncoordinated. We had a little accident because someone drove into our car (only fender damage) and my credit card was stolen from the machine. You just have to be aware of these things when you are there and plan to fly there. Nevertheless, you don’t have to be afraid on the spot, because if you just pay attention to these things you are safe.

Cape Town for the Model-Book – Germany for the Model-Gage

CM: What do you take with you from your stay in South Africa to Germany?

Cape Town is good for the book and for the experience, however, one simply has to say that one is “on paid vacation” there and that Plus Minus Null will return to Germany.

CM: Would you recommend South Africa, especially Cape Town, to other models? Why?

I think for Newfaces Cape Town is great, you can build your book with great photographers, especially in terms of commercials. Then I also think that Cape Town is very good for models Ü30, because the market there is very versatile and as a model you can work there very well even in old age. If you fall into this grid or simply want to gain experience abroad I can recommend Cape Town, but if you think you will make the big money there I have to say, unfortunately, stay in Germany.

CM: Dear Malia, thank you for the interview!

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Modeling in Frankfurt / Germany: Questions and answers

Today we wanted to give all young models in Frankfurt a little insight into the work of a model agency in Frankfurt. Did you know most jobs don’t even take place in Frankfurt! But let’s start with the basic questions about modeling. Becoming a model is quite demanding because you start at school. So you not only have to focus on good grades, but also on keeping your qualifications and improving yourself. Basically, however, the question always arises first:

How old do I have to be to start modeling?

If you want to be represented and managed as a model in an international model agency like ours, you should be at least 15 years old. As a modeling agency, we recommend that you concentrate fully on school first.

Full concentration on school

Good grades and a good basic education will help you a lot in your job later on. After all, the better you get, you have to take flights, you have to reach hotels on time, that in constantly new cities, in which you have to find your way around again and again. Sometimes you have to show some spontaneity for small advertising jobs or moderations. After the shootings or during the breaks, there are little small talks. If you have a magazine shooting and can’t talk to the others off the set, who have usually already seen a lot of the world, you shine less than with good general knowledge. But the closer you get to the end of your school time, the more often you will receive booking requests from your model agency for Berlin or cities outside of Berlin. In addition, there are often days of travel, so you will be on the road for two or three days. The better your grades, the more likely it is that your school is willing to give this freedom.

Legal requirements and labor law

The second important point in the minimum age of 15 years are the work laws and regulations that exist in Germany. With 15 years you can work much more freely, under 15 years you need special permission, e.g. from the youth welfare office but also from a specialist. In an international model agency like ours you work a lot with fashion and products for a target group that is also only over 16 years old. That’s why international modeling agencies are focusing on models aged 15, 16.

International Jobs and Clients

The third important point, if you want to work internationally, you need time to travel. Such a stay abroad usually lasts at least 45 days, but usually even 60 days. The only time students really have for such a long stay including travel are the summer holidays. During the summer holidays, however, there are general rest periods, not only in Germany but also abroad. Families go on holiday and less is produced. Of course there are then also considerably fewer jobs for models. Some agencies, in Paris or Milan, even close down the agency completely for a week or two during this time. The high season for such a stay is then again September to December and then from February to July.

In which cities are the most jobs for models?

If you want to start your career from Frankfurt, you will first focus on Germany and the larger cities near you. These include above all Cologne but also Düsseldorf. The simple basic rule says that the more people live in a city, the more jobs, more advertising agencies, more manufacturing companies but also more service providers and more advertising opportunities in the city centre there are. The location of the city plays the two factor, e.g. there is a clear Top 10 in Germany. You can get most jobs as a model in Berlin and Hamburg. Especially in Berlin there are many international productions, in Hamburg there are many media agencies and therefore also many offers for models. Then come Munich, Cologne and shortly afterwards Frankfurt am Main, Hanover and Düsseldorf.

In Frankfurt am Main, it is definitely best to look in the direction of Cologne and Düsseldorf. But you can also do some interesting and exciting jobs in Frankfurt.

What jobs are there in Frankfurt? Of course you can do a wide range of jobs in Frankfurt. For example, you can work for fashion designers in Frankfurt city centre and present fashion to customers from all over the world. Showrooms are closed events, usually only the fashion designers, someone from marketing and two representatives of the customer are present. You present fashion on the body. It’s called a showroom model. In Frankfurt you will also be doing many jobs in showrooms at the beginning of your modeling career. Besides you will do your first photo shootings as a model in Frankfurt. Probably most for Instagram and with growing experience also for the first Frankfurt online shops. No matter if it’s about fashion, products from the technology industry or sports. The better you get and the more diverse you are, the higher the chances that customers will book you for jobs in Frankfurt.

With increasing experience, the size of productions also increases. If you are first class, you will make it to the first commercials, as well as here for Opel, produced with three of our models near Frankfurt! With a production team of over 50 people, a helicopter, over ten cars that can be seen in the spot alone and a whole production team behind it. Here you can see the finished commercial of Opel.

How do I apply to a Frankfurt model agency?

You don’t need much for your application in Frankfurt, the experienced eyes of the model agency see the requirements for models at a glance. All we need from you as a model agency are three to four photos. Important, you don’t have to book a professional photographer to improve your model portfolio. At the beginning, with the application, very simple mobile phone photos are enough for us as an agency. The important thing is that you can be seen in daylight. You should not wear makeup or styling so that nothing distracts from you as a person. After all, naturalness is also the most important thing for customers later on. When you later negotiate with customers or send models abroad, many decisions are made on the basis of Polaroids. Polaroids are just such simple shots. Without styling, makeup, special outfit, nothing distracts from you. The background is a simple concrete wall, you are standing in front of the camera, looking into the lens, without posing and emotions. Naturalness is the A&O.

If you really want to become a model, you should avoid any unnatural influences in advance. In addition belong simple gel nails in addition, the course in the Solarium, hair extensions, spraying lips on, do without everything! Because you are beautiful as you are!

In the following you simply send your pictorial material to model agency, in addition a few dates as well as your contact, your name, residence in addition, the most important measures as well as your body and ready-made size. If a model agency is interested in you, they will get back to you relatively quickly, most likely within five days. So the process doesn’t take that long, if you don’t get any feedback from the modeling agencies, you didn’t like the look. Don’t ask questions because every model agency has limited capacity and wants to take care of the models completely. If you were in an agency tomorrow, you’d want all the attention. If you don’t fit, you should accept this and try your luck in another agency.

How big do I have to be as a model in Frankfurt?

Body height plays a decisive factor, even if there is no completely uniform scale of measurements, the fashion world in women in particular focuses on a minimum body height of 175cm. You should not be taller than 181cm. This is the perfect size for pre-cut garments as well as for fashion shows in Frankfurt. Meanwhile, when applying as a male model, you should be at least 185 cm tall and no more than 191 cm. So you fit perfectly to the female cast, even if they wear high heels. It is important that you are not too well trained as a man, you should have a defined body, not be a muscle pack.

These are the prerequisites for models who want to enter the fashion industry. Of course measurements can also deviate, models with 170 cm can also have success, however, it becomes purely statistically less. But if you try hard, show full commitment, who knows! You can also be more trained as a man, e.g. if you want to become a sports or fitness model. In an international agency like ours, however, you should usually meet the requirements.

The clothing size for women should be between 32 and 36. Curvy Models are usually available in sizes from 42, for men the ideal size at the beginning of their career is 48 to 52, if you want to become even more of a minimum size, then take a look at the requirements for models here.

What happens after my agency admission in Frankfurt am Main?

The following steps are very different from your age or the time you will spend at school. For example, if you still have two years of school ahead of you, the first two years will focus on building up your model portfolio and preparing it for the national and international markets. Your agency will arrange appointments with good photographers who can help you with your portfolio. It is important for you to always pay attention to the quality, it is better to have few good photos than a mass of reasonably good ones. Because at the latest when you are competing as a model, e.g. for jobs in other cities such as Hamburg or Berlin, you need a strong portfolio in which the customer recognizes how good you are with just a few moments.

After the first year it starts slowly with the first jobs, it takes a little while, because you first have to build a model book and you have to have good performance in school, so that you also get free, most productions, almost all, are during the week. If there is a day of travel and a day for the return journey, and the booking is for 2 days, you are quickly out for a week. That’s why you will work even less during your school time, first doing smaller jobs and the aforementioned showrooms in Frankfurt city centre or for Frankfurt online shops or social media channels such as Instagram photo shootings.

If you are already at the end of your schooling with the agency admission, it is sometimes already about placement abroad. As a model you should go further and further, from Frankfurt to Berlin, from Berlin to London and from London to Milan, Paris, Shanghai and Tokyo. This is exactly the plan of an international model agency and the reason why you play here in the professional league. This requires special commitment, self-interest and of course a constant will to improve oneself. A model’s job is very demanding!

Become more about models and modeling?

If you want to become a model full of conviction, then you can read through many interesting tips on the subject of modeling here in our blog. We not only have exciting information for models from Frankfurt but also for your career in other cities and abroad. Read interesting interviews from our models from Milan, Paris or cities like Istanbul. Read more about becoming a model here.

If you want to apply directly to our model agency as a Frankfurt model, you can find all the information and the application form here, Model Application.

Modeling in Hamburg! Between castings, magazines and advertising agencies

Modeling in Hamburg? If you’re wondering if it’s better to move to Berlin or Hamburg, then you’re asking yourself the right question! Because you have chosen the two most important cities in Germany, in Hamburg and in Berlin there are most castings but also most jobs for models. Why is that? Hamburg is a beautiful city, not only many models attract, also media companies, celebrities like actors and musicians but also international companies and productions. This special mix makes Hamburg a special hotspot for models. Here you’ll find every kind of job, from catalogue shootings to online shops, production and TV commercials, but also shootings for instagra and productions with influencers for YouTube.

Unlike many other cities, Hamburg is a real highlight not only for many Germans due to its beautiful corners. Many international visitors also come to Hamburg when they visit Germany. The more interesting people and the more companies that work with media in a city, the more jobs there are for models! That’s why it’s worth it if you meet all the minimum dimensions in Hamburg to become a model. Today we want to show you what is important if you want to become a model in Hamburg and what requirements you have to meet.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Prerequisites for Models in Hamburg

The competition is great! Many who live in the countryside try their luck in Hamburg. Maybe you live in the countryside, in a village or in a small town, or maybe in the middle of Hamburg, Altona or HafenCity. However, the same requirements apply to all of them, e.g. when it comes to body size, clothing, but also the measurements around chest, hips and waist. But the measurements are only a part of the requirements, as well as a healthy diet, body care but also pay attention to figure, hair, nails,… many details that most people don’t think about when they talk about how easy or difficult it is to become a model. Once all the basic requirements have been met, however, the model’s own character and personality are particularly important. The cooperation with the management is very important, at the beginning it is less intensive but the longer you work as a model the more intensive the cooperation becomes.

  • General good appearance and neat appearance
  • Healthy nutrition and regular sports
  • Professional collaboration with management and customers
  • Embition and commitment to the job as a model

Models & School? First castings and jobs

If, for example, you are still in school at the beginning and have two or three years ahead of you, you will do fewer jobs at the beginning. This is quite normal, since you should concentrate on school and your education! But as soon as it approaches the end of the school, you will ideally start the first international planning. If you can’t do it internationally, you can still look forward to many more jobs! Because as a student you are often tied up, between the different exams, the vacation, enjoy the leisure time! As soon as you have the time, you can travel, you can plan days of travel, you are flexible and you have a good school-leaving certificate in your pocket. For example, as a model it is important that you can express yourself well, many customers speak English, so it is very important that you have a good command of English! But there is also a bit of mathematics, for example when it comes to calculating your own travel expenses. The more successful you are as a model, the more you will invest in a photographer. Especially in Hamburg there are many good photographers. Of course, you no longer have to work with everyone. That’s why good photographers in Hamburg also cost money. But as soon as you earn money in your first jobs, you will also invest in the first photographers to improve your model portfolio!

Live Casting – A look behind the scenes

You haven’t seen a model casting live yet? Here is a small example from our Youtube Channel!

Application in a model agency as a Hamburger

If you want to apply in a model agency in Hamburg, you don’t need a professional photo shooting. All your modeling agency wants to see in Hamburg is Polaroids. Polaroids are super easy to create, all you need is a good friend, a mobile phone and daylight! You’ll also have to get the right outfit in the city centre, black trousers, a black top, black or white, plain shoes. Your underwear should be black as well. As a woman, you should also buy a bikini and high heels. If you are still new in Hamburg, then we have a few recommendations for you: Fashion Boutiques Hamburg. For your modeling agency, you then grab good daylight and a relatively simple wall. The background of your photo should be as bad as possible so that nothing distracts from you! You don’t need makeup or styling. All your modeling agency wants to see is you!

take measurements yourself: Measure hips, waist and chest

Here you see all important points on the body to take your measurements yourself. Make sure that you wear as little clothing as possible when measuring and be honest with yourself when measuring! You can find more information about minimum sizes and proportions for models here: Model Dimensions.

We hope that you have learned a little and have summarized here once again the most important articles for you on the subject Model become!

Model Coachings – runway training, acting & more

Send photos: Professional shooting or simply with your mobile phone?

In the next step you take a full body photo, a portrait and another portrait with a laugh. First in normal outfit, black jeans, black top and shoes. If you are over 16 years old, you can also send Polaroid bikinis or Polaroids in underwear. If you’re under the age of 16, you shouldn’t do this! It is important that you are seen with your whole body, once your face in the portrait and another photo has a smile. Why is laughing so important? As a model you work for many jobs in advertising. Advertising sells through friendliness, emotions that you as a model can arouse in you, better than any other! That’s why there should be a laughing portrait of you.

After the recording: Patience is a virtue – also in Hamburg!

Before you send your application to a model agency, you should definitely talk to your parents and of course you should also think about the head gasket you are going to use as a model. You want to build a professional career. This can only be achieved with the support of a management team and the network that comes with it. So you always have to be prepared that no success comes overnight. The best Youtubers took years. The greatest Hollywood actors took years. No star is born overnight. Therefore, you should always stay professional, you should take the time for your education, that is for your school, and you should give yourself and your career time. If you develop step by step, build up your model book over the first years, then do bigger and bigger jobs or even go abroad for a few months or years, that’s the right way! A serious model agency like ours supports you with professional management and accompaniment so that you develop your model portfolio perfectly and build up for the ideal market, for your requirements. If you have taken your photos for your first model application in Hamburg, all you need is your contact details and the most important measurements, as well as your body size, shoes or even the clothing size. That’s all a good modeling agency needs from you! The Model Scouts in the agency have a lot of experience and a very professional view to judge applications from Hamburg.

Media city Hamburg: Photographers, advertising agencies and publishers

Who wants to try himself as a model in Hamburg, he should already at the beginning of his career, on good contacts in the advertising and media industry set. Especially in Hamburg there is of course a lot of competition among models. The biggest media and advertising agencies are at home here, from Altona to the harbour and the city. While in other large German cities, such as Cologne or Munich, life is rather quieter. Only Berlin is comparable to Hafencity! What’s the problem? Over the decades, Hamburg has developed into an absolute media metropolis. Here are not only the big advertising agencies at home, in which you as a model naturally have excellent chances to get castings and jobs. More, even big publishers and magazines. In this article we want to tell you a bit about Hamburg castings and jobs as New Face!

Special magazines attract models automatically. No matter if it’s the High Fashion Magazine or other categories, as well as Lifestyle and Interior. For models, especially photos taken in magazines are an absolute reference. Especially in fashion magazines, of course. These photos show that the models have good contacts or a good model agency. As a model you have to pass the preselection before the shooting date. Your luck! As a model in Hamburg, the way is not far to make the leap into the magazines. Even if you travel to Hamburg as a model, you will quickly arrive at the agencies or photo studios. Mostly directly from Hamburger Bahnhof or Airport.

Advertising finances you as a model

The “most money” for you as a model lies in advertising productions – for magazines you rarely get paid. Most tracks in magazines are even created without payment. The photos are then used for their own portfolio (model, photographer, visa, etc.). However, your income comes mainly from advertising or “commercial” jobs. When we talk about the German market, in particular advertising spots, photo shoots for online shops or classic catalogues and image brochures for companies. It is not only about fashion, of course many other brands and companies also book models for your advertising. In Hamburg, for example, this includes insurance and food. Especially big chains (no matter if fashion or food) produce new tracks almost weekly in their studios or those of the photographers and production teams. In doing so, we are always looking for new models to sell the new products of the week optimally in the respective brochures. If you find your regular customers, you’ll make a good living as a model.

Jobs in Hamburg: Online Shops, Social Media & TV Advertising

When you start modeling, your first jobs are to do showrooms. Such a showroom in Hamburg is a small, internal event in which designers, marketing managers or sales staff meet with the customer to select parts of the new collection. These new fashion pieces should of course be shown to you as a model! How are the seams processed, what is the texture of the materials, how does the jeans or jacket fit? In order for the designer, sales manager or marketing manager to have a model directly on site, young models in particular are booked for this type of job. You usually work in Hamburg’s city centre, where designers meet their customers. Once you’ve gained your first experience and upgraded your model portfolio through test shootings with photographers, you’ll get your first jobs for social media shootings or online shops!

Start: Shootings, Social Media, Online Shop and Image

There are always new fashion collections or new products. Exactly, it doesn’t always have to be about fashion trends! Just look at smartphones, there is always a new iPhone or a new mobile phone from Samsung Galaxy to HTC. There are also many new models, new commercials and photo shoots in the automotive industry. Models are needed for every new brand and for every new model. Also for new seasons but also for different seasons, spring, summer, autumn and winter! Each emotional set needs its individual composition of photo models, production team but also advertising agency, which creates the creative concept. There are always new jobs in Hamburg! If you work hard and also show your model agency or management that you are professional on jobs and on time, the customers are satisfied with you, then you will get your first commercials sometime!

Next Level: Jobs for commercials and TV commercials in Hamburg

The word TV is nowadays of course often equated with broadcasting, e.g. through YouTube advertising. Advertising in video format, be it the advertising film for upstream YouTube videos, the advertising film for TV and cinema or even influencer marketing with videos on YouTube, this is where you as a model have the greatest potential. Since the production of commercials by media agencies is quite complex, the productions are not only used in Germany. Unlike regional brands that use your photos in the Hamburg area, for example, such TV commercials are often broadcast throughout German-speaking countries, including Germany, Austria and Switzerland. Many commercials are also shown throughout Europe or even internationally, in America and Asia. Hamburg offers great potential for you as a model!

Dailies campaign with Marie, Hannes & Johanna

Pantene Pro V (worldwide) with Lisa

Local agency or international agency?

If you want to get started as a model in the field of media and advertising, then you have the best agencies with a management to get jobs not only in Hamburg but also in Berlin, Hamburg, Cologne and Düsseldorf. If you want to work as a fulltime model and professional, then you need not only jobs here but also in other cities. Therefore it is important for you as a young model to choose an international model agency that offers the best perspectives not only for Hamburg but also for Germany and for the international stage, ideally!

Sequence bookings for models in Hamburg

In a career, it is important for every entrepreneur (you are also an entrepreneur) to acquire satisfied, returning customers. If you have customers who are satisfied with you and your performance, the chance increases that you will book yourself again when there are new jobs. Especially showrooms and fashion shows bring you directly to the decision makers in the companies. If you are convinced here, you may soon be booked for an entire Lookbook campaign. Then you not only get the clothes of the customer to present them, you get a whole photo shoot with a big team, in a big studio and with great certainty also a beautiful video, which you can use afterwards for your model portfolio and his portfolio.

Model agencies in Hamburg for serious castings & jobs

There are model agencies in Hamburg, like the proverbial “sand by the sea”. In Hamburg there are not only the classic model agencies, but also many individual model bookers or agents. Their names are often not as well known as the big agencies, but they also have very good contacts in the advertising industry. They often used to work in an advertising agency themselves and then moved into the world of fashion and models. Now they have a good network to certain companies and they are placing these jobs. There are also mother agencies. Mother agencies are so to speak the biggest form of the agency, they not only represent you as a model in Germany but also try to actively bring you to their partner agencies all over the world. As a model, you can also work in the absolute top cities such as New York, London, Paris or Milan. Every model’s dream when it comes to becoming a model!

The big leap is usually only possible with one of the big agencies! They have the necessary personnel and the necessary financial means, which you need as a model, if you want to continue and for example also work abroad. This is not only about the work itself, but also about airline tickets, hotels and contracts that you make with the respective partner agencies prior to each stay abroad. From the Hamburg airport it goes off then into the whole world. USA, South Korea, Greece, France. A big risk, which is why contracts and a reputable model agency in Hamburg are also important. This ensures that everything runs smoothly for you and that you arrive safely in the new country from the very first moment.

You work abroad as a model 45-6o days

As a model you usually work 45 to 60 days abroad. The agencies take over all your investments, so that you can fully concentrate on your job. At the end of your stay the income will be deducted from the expenses and the remaining surplus will be divided among one party. As a model you get at least half of your winnings paid out. Since you had no costs, it is an incredibly great opportunity to expand your model portfolio, get to know new people and above all to make new contacts all over the world.

Reposting of agencies from Cape Town & Co.

If you are convinced of showrooms and fashion shows in Hamburg and Germany, there is a good chance that one of your customers will book you again for a larger campaign or photo shoot. It’s the same with agencies. Once you’ve worked abroad and the model agency has got to know you, appreciated your work and had good experiences with you, they’ll ask you if you don’t want to visit them next season. By working in different countries you gain a lot of experience and your model portfolio becomes more and more diverse.

The big customers and jobs are abroad!

If you go abroad as a model, you have the great chance of more campaigns and much more expensive photo material. While productions in a country like Germany are very expensive, productions in many other European countries or even in an international comparison are much cheaper. In Madrid or Barcelona you will already get much bigger information, if you should go as a model sometime to Asia, it can also be that you have a helicopter, an elephant or something else with you. These photos are of course absolutely great for your portfolio and show that you also exist in larger productions as a model and bring your performance.

Luxury in Hamburg: Models and High Fashion

Who wants to create in Hamburg the jump into the far world, can that! Hamburg is not only well-known for its numerous media, Hamburg is well-known also for its VIPs, prominent ones and its probably well-to-do inhabitants in many districts. Of course you won’t find a luxury boutique in the Schanzenviertel but in the city! Because in every city where luxury is concentrated, there are of course many satellites around the brands. These are companies that accumulate around a certain industry. In the high fashion and world of haute couture, for example, these are fashion boutiques and showrooms of the various fashion designers. Here in Hamburg they present the latest fashion of the season to their customers, directly on the model. The customer can then decide on the spot which pieces to purchase for his fashion chain.

Fashion boutique, exclusive wholesalers and showrooms

Numerous big brands are in Hamburg. Models are booked quite often by them for the new collections. If you were still like on a showroom, imagine it as a very, very small fashion show. As a model you present the new pieces of the designer. In front of you sits a selected audience, but not more than 100 people as in a fashion show, as a rule there are only a few people here. For example, they represent larger fashion houses and brands and are looking for new trends for their stores. That’s why they visit the designers, it’s about trends and novelties! Your job is the presentation and if they like a garment about you, you also present the workmanship and materials. As a model and sales talent, you’ll help the designer bring his fashion to the world!

Specially young models often work in Hamburg showrooms. With this you can earn your first living as a model and then concentrate full time on modeling. Jobs on showrooms are also an excellent exercise, as you have direct contact with the marketing department, maybe even the customer, so fashion designer himself. Here you can not only learn how to present yourself, but also how to present your customers’ products and garments convincingly and authentically. The better you become as a model and the more convincing you are with the customer, the higher is the chance of follow-up bookings.

Models & Model will be in the Harbor City

If you consistently follow your path as a model, you can build a great career as a model in Hamburg. If your career runs smoothly, you can also stay in your (!) city forever, if you like! Through your model agency you have got good contacts in Germany and customers who like to book you frequently. You’ve been abroad, you’ve expanded a folder and now you get new requests from Italy or South Africa every year. If you follow this path for years and stick to it consistently, you can manage to live from modeling and also find your home in Hamburg. The city is beautiful, not only to work but also to spend one’s life here. In the city, at the port or in the various multicultures quarter at the edge.

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Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin + Munich + Cologne | Model Castings in February 2019

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Model Casting Berlin – 13. April x Secret Location – Get Discovered This Weekend!

Now in Berlin – Cocaine Models – the second model casting of our modeling agency this year! With our new office and small studio in Berlin we are looking for Models and Curvy and Plus Size Models for our customers in Germany, Europe and worldwide for the second time this year. If you know someone who really wants to be a model, let him or her know. On the 13th of April we are looking for young, talented people who are looking for fashion, advertising and media.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process and management: Models in Berlin

The casting is done as follows, first you have to send us online your most important data and two simple cell phone photos. Our Head Model Scout looks through all applications every day and sends the invitations including the address data for the location. This time our model casting takes place directly in the photo studio. So we can get to know you personally and also shoot directly the first Polaroids of you and make the first small model videos – the whole package! Who creates it in our exclusive file, for which begins a new life. Ideally you are 15 to 21 years old, if you want to start as a new model and have time for school after school! Because our modeling agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in major cities such as Tokyo, Paris but also London and New York. With us you have in Germany a great management and a springboard into the international modeling career. We accompany you! The registration for the casting can be found at the bottom.

Application and acceptance: How to apply for the live casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos that you make with your mobile phone in daylight. Please make a portrait and a full body photo. Please make sure that the pictures are created in the daylight so that you can see them naturally. Speaking of naturalness, for your application photos, please do not wear make-up and leave any styling. Wear the photos and the casting a simple black jeans, simple shoes and a white top. Nothing should distract from you! Again briefly summarized.

  • 2 cell phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, emperor
  • Outfits, black jeans, simple shoes, white shirt

With these four points you can apply for our model casting in Berlin and with luck, you will receive an invitation from our model Scout! The invitations will be sent within 48 hours. In case of cancellation no message will be sent.

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
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Whole body

Minimum measurements for men and women

The requirements for models differ for men’s models and female models in their height, why is that? As you can read in our article about Pret-a-Porter and Haute Couture, especially fashion collections of designers are cut to specific dimensions. As a result, uniform fashion shows can be carried out later, as well as showrooms and photo shoots. Due to the same dimensions, it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm shorter than men. If you want to start as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. For men models applies in model agencies a minimum size of 185 cm. Ideally, you should not be over 192 cm. For high fashion models, the figure should be slim, so you have the best chances and to work for international high fashion brands. As a Curvy Model you are already more flexible. The height should be similar. Here again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up during the casting, as well as the photos for your application, simple clothes is the alpha and omega! You should also refrain from makeup, your hair should be open. If you want to work in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and especially no dyed hair! Therefore, come to the casting absolutely natural.

Berlin Jobs: Advertising, Online Shops and Fashion Week

The different jobs that you can do as a model in Berlin are extremely diverse! From the international online shop to the campaign shoot or photo shoots for fashion magazines. In Berlin you can experience much more as a model, because twice a year the Fashion Week takes place. At the Fashion Week, the top German fashion designers will meet to present their new collections for the season. In the process, new faces in the fashion industry are taking part in order to experience many castings once. Because that, you have only in the big mega cities around London & Co.

Showrooms and photo shoot: Jobs in Berlin

The absolute basic job of a model is the showroom. A showroom can present it to you like a small fashion show, only without an audience. Here sellers or designers meet with the customers. For this, one, two or three models are booked, who present the current pieces of the collection directly on the body. So the customer can make a good impression about the shapes and dimensions, as well as fabrics and workmanship of the garments. Larger fashion shows are rare, you will have them later at work abroad, as in Milan, Paris or London. As soon as you have some experience and your model book is set up, you will increasingly work for photo shoots. Photo shoots are extremely multi-faceted, from the online shop to the campaign or even catalogs, the family shooting and couples shooting, the best friends or all alone in the Berlin 200qm studio. The more experience you have gained as a model and the more positive feedback you receive from the customer, the higher your chance of being booked for larger jobs, such as commercials.

Commercials as Creme de la creme of jobs in Berlin

If you work as a model in Berlin for commercials, then you have already made it very far! For commercials are no longer just about having talent as a model, but also about acting skills. In addition, the reputation of such a commercial is even greater than a photo shoot! With a little luck, the commercial will even be published in several countries, and you will get additional buyouts. This is a fee you get for publishing pictures or photos. This additional fee will be charged in each case if a commercial z.b. used for Germany, on TV and television, for a year. If this commercial is then renewed for another year, or if another country is added, new buyouts will be made.

Become a model in Berlin

If you want to become a model then send us your application, we’ll help you get started in the industry and we’ll help you get it going! With career planning and great attention to detail. Our model agency exists since 2015, after only two years we were chosen by the Bravo to the Top 10 recommendation in Germany. We put a lot of effort in the promotion of young talent and look forward to your application.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her about our modelcasting on April 13th in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we were able to find four new talents! They were already allowed to do the first showrooms. As a Berlin model, you can go far, even if your measurements do not fit into the high fashion industry. There is a lot of potential away from high fashion: catalogs, online shops, advertising and much more. Especially Plus Size Models are gradually gaining more market share.

In advertising, they are much more authentic, since their dimensions are similar to those of the average German woman. Did you know, the average woman in Germany has a clothing size of 44? If you know a beautiful girl or a beautiful woman, tell her about us now! You can find the application directly here:

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

Lisa back in Germany for two jobs + tests

Lisa is from Zurich, modeling all over Europe and an incredibly charming girl! Who books them for an advertising shoot or for a video shoot is definitely happy on set and with results! Lisa was in London and took a short trip to Germany Read more

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Take your own measurements for agencies, castings and jobs

How can you take your own measurements and make snaps yourself? You will learn this within a few seconds. With regards to an application at an agency and looking for an agency it comes down to your self-assessment. The awareness, which agency you fit in as type. If you want to be in one of the top agencies in order to work internationally top measurements (as already mentioned) are a must. If these measurements vary too much and the proportions do not fit the agency you should not apply there. You save yourself and the model scout time. Just apply at agencies in which you fit in and where you have a chance of being accepted. Which models work with the agency? You will find out by looking at the model board. In the model board you will directly see which types of models the agency represents and which measurements they have. Once you have found the perfect agency for yourself you just need one more thing: perfect pictures.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Agency standards: Snaps + measurements for models

Many models are asking: “How many photo shoots do I have to do in order to apply at an agency?” The answer is simple: none. As a new face you don’t need any pictures for your application at an agency. Model scouts and agencies are very well trained in their job. Their eye is very sharp and they only need some natural snaps from you.

Polaroids are easy to take. No posing, no styling, no extras. What you can make of a model with stylists and make up artists, the agency knows. It is more important to them to get a natural impression of you when you apply. Polaroids are not only important for your application. These snaps will accompany you throughout your entire career. They are the most important factor for a booking. You need polaroids for your agency and future jobs. That is why I dedicate polaroids an entire chapter of this book. So you know what is important if you are taking your fist snaps. How should you take snaps for your application? We will go through this step by step.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest.

How to take your own polaroids?

Your first thought about snaps should always be: as simple as possible! For good snaps you only need your cell phone with a camera. Professional models usually take some snaps for the next job in their hotel room or even short clips for e-castings after a job or in breaks. This shows how “easy” and simple they are. Polaroids are clean pictures of your face and body showing different angles and facets, to give the agency an impression of you. You can take them yourself or with the help of a friend or your family.

Polaroids should be taken in front of a clean background with daylight, so that nothing can distract you. Try not to have any shade. This works very well if it is a bit overcast. No make up, simple clothes, tight like skinny jeans or leggings, and a clean top or t-shirt. Women should also wear high heels. One snap should also be taken in bikini or underwear. Same for men. So snaps in jeans and shirt, and underwear in order to show your figure. On one picture you should smile, and on the other you need a more clean expression. Very important: no over posing! The snaps should be simple and natural.

  1. Polaroids – in short:
  2. Light, clean background (ideal)
  3. Daylight, no shades (if possible)
  4. No make up
  5. Simple, tight clothing
  6. High heels for women
  7. Portrait and full body picture (also bikini/underwear)

Polaroids set: Be who you are!

A set is a recommendation. It is important though that you are shown in a natural way for the agency. From different angles and perspectives with daylight as you will see on the following pages. You should not pose too much on your polaroids. For the scout it is important to see you as natural as possible. Just imagine yourself standing in front of the scout life. You would also not pose then. Just be yourself, natural, look straight into the camera with a neutral expression. Modelling agencies will need following snaps from you:

  1. Snap of your face (front)
  2. Snap of your profile
  3. Full body snap (front)
  4. Full body snap (side)
  5. Full body snap back (to show the length of your hair)

If you are taking them with a friend you will not need more than twenty minutes. No styling no make up, just dark jeans with a white shirt (you have that in your closet for sure). Now you only need to take your measurements.

Taking measurements yourself

You have never taken measurements yourself before?

For your career up to date, measurements are just as important as polaroids. Your measurements are simply taken with a usual measuring tape. If you are unsure let somebody help you. Ideally, you only take your measurements in underwear, as they cannot be falsified in doing so. Every modelling agency needs four measurements form you: height, bust, waist and hips.
Height – stand tall with your back at a wall and mark the exact height. Fastest way would be with a friend and a book or cellphone and pencil. After you have marked the height, you only have to measure the distance to the floor.

Bust measurement

In order to take the measurement of your bust you need to put the measuring tape at the widest point and around your bust with tension. If you are wearing a bra, for the girls, take 1cm off the amount you measured (for a push up bra at least 2cm off).

Waist measurement

Measuring your waist is putting the measuring tape at the tiniest place and then around your waist.

Hips measurement

Again put your measuring tape at the widest point for your hip and then around your hip and back. Perfect modelling measurements for women are 90-60-90 (a reference).

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Become a model! Professionalism, good notes and self-confidence

Professionalism is the base for models as it is for celebrities or sport stars. The perception of others will define your value as a model in jobs and in your daily life. Professionalism means trust in ability, being on time and improving steadily. And as already said, professionalism Read more

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

What a week! New shots for Marie: Lookbook, Instagram and Youtube

Being a young model is a hard job! You need to be very focused on your job. Marie just had a great week included a new lookbook release! In addition to the new look book for Hettlage Fashion, she finished her school last week! This week, she Read more

Dessous Model – sexy but classy

Latest if you have seen the Victoria’s Secret many women are dreaming of becoming a dessou model. Many well known models are part of the victoria secret fashion show. Allesandra Ambrosio, Tyra Banks, Adriana Lima and many more supermodels but as you can see there is no model which only models for dessous. Dessou models also need the right measurements. It is even more hard to become a dessou model because you should still look feminine and trained even though you need the same model requirements than any other models. Read more

The Booker: Model Manager And Big Brother

What do modelagents actually do for their models? Model managers take over the administration and the organization, or all arrangements, between clients and models. Customers, that is, customers, are constantly looking for new faces for their photoshootings and videos Read more

How to Become a Model in New York – Big vs Small Market

You have been told by all of your friends and relatives, and more than a few strangers, how beautiful you are and that you should be a model. After some thought, you decide that modeling could be an easy way to make some extra money on the side, and who knows, maybe you get lucky and can turn it into a full-time job or even a career. Read more

Modeling agencies – From the mother agency to the model agent and boutique agency

Model agency is not the same as a model agency. In Berlin, Hamburg, Munich and worldwide, there are very different forms, from individual model agent to big agency with over one hundred employees. What are modeling agencies? Agencies are always made up of one or more owners who build targeted teams to constantly improve the agency, their reach and customers. As an agency, you take care of the job placement and can also take on additional management through sufficient staff, such as travel planning, ticket or hotel bookings. A modeling agency also provides you with contacts to photographers for image material. Modeling agencies are the usual and familiar way through the holistic approach.

Model Files – Internet agencies for thousands of models

Within the agency world, there are still special alignments. While model charts almost indiscriminately take models and present thousands of models on a website, mother agencies are extremely concerned about you and try to position you as a model internationally. They are more to you than just Modelbooker, they are real contacts for you who are very concerned about your career. In big megacities you will find boutique agencies and widely scattered and barely known, you will find individual fashion agents who only represent a few models but fully serve them as managers (like a mother agency). To get a glimpse into the differences, let’s take a closer look at all agency types:

Model maps are usually online platforms. Models can register here, for free or for a fee. The promise of these platforms: “With our platform you can find customers without an agency! Just get in. “A beautiful simple world. Does not work. The attempt is there again and again. However, model maps do not offer a structure, no advice, no recommendation, no network. They often only earn their money with the advertisements on the web portals. In the pool are thousands of models or that someone checks the quality. As a model, you should refrain from all these platforms.

Mother Agency – Your all-round management as a model

Mother agencies are the absolute opposite. These agencies focus on the placement of models in international, sometimes large agencies. There are mother agencies that only mediate in other agencies and do not serve customers themselves. Such are mainly outside the major destination countries such as the United States or Germany. Modeling agencies are often both in the larger countries. They mediate models in the national market but are also active as a mother agency and coordinate your international placement in agencies. They keep their partners up to date with footage and organize your options and appointments. The billing is then quite simple, the mother agency gets, like a management, ten percent of all revenue. For this you get access to the network and full service of your agency. An extremely good deal. As a high fashion model that can work both for advertising and for international fashion designers, a mother agency should be your goal.

However, parent agencies expect exclusivity for this. Therefore, when choosing a mother agency you should be very careful about who represents you and which models he currently manages. Since you rely on an agency entirely, it should be able to offer you what you need for your career. International contacts to clients and casting agencies, contacts to photographers and magazines, a strong model board that suits your look.

Boutique agencies – right in the big cities

Boutique agencies can be found in the megacities worldwide. Their special charm is that they usually work only for customers in the respective city. Such agencies can be found for example in New York City. You can still have good contacts and are also working as a mother agency.

Booker – Individual fashion agents with good contacts

You can not find individual bookers on the internet. They work alone, without a website and without social networks. They are managers and mediators with their own network. Mostly they worked in big agencies. In the course of time, of course, you will gain valuable contacts and experience in modeling. They now use it as a booker. After many years in a large agency, they explicitly want to work alone. Often they do not even have their own offices. They represent only very selected models, five, ten or fifteen. Not more. These bookers will scout you on the street, just in the cafe or in the gym. Some work at home, others fly around the world with their models. They are also active as a mother agency and bring their models to major agencies worldwide.

Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Castings for jobs and agencies – The 9 most important things for your next casting

For models, casting is the most normal thing in the world. Whether for fashion shows, commercials or online shops, most model jobs require casting by the customer. Competent persons such as photographers or people from purchasing/sales or marketing evaluate which model fits the imaginary look of the campaign perfectly. Casting dates are set so that as many models as possible can participate. Therefore, they are usually centrally located and take place over several hours. There are also e-castings for larger jobs. What types of castings are there?

Castings – From Gosee to E-Casting

In principle, there are three forms of castings. There are fast castings that we call Gosee, ordinary castings that require different qualifications (acting, sports, interaction, etc.) and e-castings, where the model does not meet the agency or the client live, but records a video that is then sent to the client by the agency or the agent. Here we once described the three basic types of casting for you. At the end you will also learn how to prepare yourself perfectly for a model casting for jobs. A Gosee is about quick convincing. Mostly to get into the next round or to get to the fitting. In the case of a gutter, basic preparation is often sufficient. These include:

9 basics for your next model casting

  1. Fitted clothing
  2. close fitting, clean, white top for women or a shirt for men
  3. close fitting, clean, black trousers
  4. high shoes for women
  5. fine black or brown shoes for men
  6. bikini or skin-colored underwear
  7. Without Make-Up
  8. printed, high-quality sedcard
  9. Tip! For New Faces, a large-format, printed image with names and dimensions is often enough
  10. black, high quality model book

Tip! As a beginner you don’t need a book, just take a smile with you to the casting!

Gosee – The fast, mass casting for models

At Gosee it all depends on you – you only have a few seconds to convince three or four people (jury) of you. Even though sedcard and model book are standard equipment for a model, both are rarely considered in Gosees, as there is simply no time to look at each book individually. Therefore, it is important to convince yourself as a person. With a smile on their lips, the right clothes and a friendly manner. Many models also focus their gaze on one of the jury members. Your goal is to catch or reach the people with little means. Either way, casting is always about showing a natural picture of you. That’s why make-up and styling should be avoided. All that matters is you!

Gosees can usually be found in catwalk jobs and agency castings. Here it is possible to compare a large number of models within a relatively short time and to form an opinion.

Live Casting – The Classic, show your talent

If you don’t get a fitting or a job after a Gosee, don’t let your head hang down. As we have already written in our article about Berlin Fashion Week, castings are real mass events, especially for big customers. From twenty to two hundred models – castings are real competition. Here you can also feel as a model that there are many attractive, perfectly built, talented and likeable models and that you yourself are not the only model. Especially for newcomers, big castings are always a reality experience.

But on castings you often have the opportunity to show more of yourself. Acting talent is often asked for. For example, one shoe manufacturer might want you to talk to a pair of shoes for three minutes, another wants you to see five sports poses in ten seconds. As a model you have to be able to call up all this spontaneously in a casting.

Castings are the rule for jobs offered by your agency or your model agents. Here a recommendation has already been made for the model, the customer usually wants to know or see more directly.

E-Casting – Selection based on your videos

When you take part in an e-casting, it’s often about campaigns that are even bigger. For example, if an international company is looking for new advertising faces, the castings are carried out worldwide, often in the metropolises of the individual countries or regions. Digital videos showing the casting situation will be submitted in advance. That means you introduce yourself and branch as described above, for example acting interludes. The video is then sent as Onetake (without cut) to the customer, who can make a preselection for himself.

E-castings are, as described, often used for large and/or international campaigns, but also for commercials, shootings, and much more. The advantage here is that neither the customer nor the model has to invest much time in casting, driving, etc.. This saves both time, the final selection is then invited to the regular casting.

How to prepare for a model casting?

Before going into the absolute details of a casting, you should first make sure you have your 9 basics together: Plain clothes, no styling. For women this means a white top, black, plain trousers and a bikini or skin-coloured underwear. No matter how, the clothes have to be figure-hugging, so that the jury can also get a direct impression of you. This includes high heels, which you put on directly before the casting. Make-up and styling should be completely dispensed with. Men also wear black trousers and a white shirt. Men also have to do without styling.

Also take your sedcard and your model book with you! If you have already completed your first shootings as a model, your agency may have already printed your own model-sedcard, which you should always take with you. When you stand before the jury, you should leave your sedcard right there. This makes it easier for them to remember your face in the later selection after the casting. As a professional model, with many shootings, you may already have your own model book with you. Of course, your book is always an advantage, so take it with you! You don’t get to use your model folder in every casting (see Gosee), but the customer usually takes a few seconds to browse through the first pages of your book. Tip! Your strongest pictures should come at the beginning. Often the customer doesn’t have time to look at all the pages, so they only look at the first photos of you.

Before you go to an audition, you will of course receive an exact address from your agency. Plan your trip in advance to avoid surprises on the way and always be on time with the customer. Professional models are especially good route planning, so Kudne and the agency can always rely on you and your p+nktlichs appearance – the trust always pays off for you. Go to bed early enough to start the day fit the next morning! Also grab a little snack before the casting, which you won’t lose your energy.

Success at casting? Preparation is everything!

Now you know exactly what is expected of you on Gosees and Castings. With the right preparation your chances of success increase. That means rested, well prepared, on time and with all necessary clothing and promotional material: Sedcard and Modelbook. The procedure is always the same, you enter the room, a jury is sitting somewhere, you introduce yourself, wait for instructions and instructions. At the end you hand in a sedcard, say thank you and leave the room. The more castings you create, the more chances you have of getting good jobs for photo shootings, advertising campaigns and the like.

If you have any further questions, you will find more tips & information in the help section.