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Prada – Italian craftsmanship and modern design!

Prada, still one of the old-established family businesses where real craftsmanship is performed. Particular emphasis is placed on the processing of high-quality materials and leather goods. A large part is still produced in Italy today. Read more about today’s luxury empire here:

Prada: Foundation of the luxury company

The Italian luxury company was founded in 1913 by the brothers Mario Prada and Martino Prada and originally bore the name “Fratelli Prada”, which translates as “Prada Brothers”. In 1913 they opened their first shop in the elegant Galleria Vittorio Emanuele II in Milan. The initial focus was on the manufacture and sale of exclusive leather goods, including gloves, bags and suitcases. In 1919, Prada was appointed royal purveyor to the court for its high-quality products. Today’s logo still shows this, depicting the Savoy coat of arms and the four eight knots.

Shoe production was launched in 1979 and simple models in muted colours were added to the range. These, however, formed a strong contrast to the shrill and sexist fashion of the other brands at the time, but triggered a steep rise in the brand a few years later. In 1983, the second Prada store was opened in Via della Spiga, also in Milan.

Granddaughter & heiress of the luxury empire: Miuccia Prada

After the death of Mario Prada in 1958, granddaughter Miuccia Prada and her siblings Alberto and Marina inherited the company from their mother Luisa, who withdrew from the business and left it to her children. With the takeover of Miuccia Prada, the time-honoured and bold leather goods company developed into a world-renowned fashion label.

In 1984 she created a black backpack in the higher price segment, made of waterproof nylon material Pocone, which bore the name “Vela”. However, it was not until a few years later that the revolutionary breakthrough came and it was followed by wallets and travel bags made of the same material.

“Prada Ugly” – Fashion for young women

At the beginning of the 1980s, numerous exclusive Prada stores opened, leading to an enormous increase in both sales and the company’s reputation. In 1988 Prada, under the direction of Miuccia Prada, created the first Prêt-à-Porter collection for women. In the early 1990s, Prada received special recognition for the production of thick lenses, old-fashioned fabrics and retro-style cuts. The choice of colours with bright tones was also very unusual. People associated the term “Prada Ugly” with this collection, which was aimed primarily at fashionable young women.

Prada accessible to all: online shop makes the breakthrough

It was not until 1933 that a minimalist Prada men’s collection was developed and added to the range. In 2000, during a revolutionary period of change, the first sunglasses and prescription glasses were launched under the name “Prada”. In 2004, the first fragrance for women, “Prada”, was produced in collaboration with the Spanish PUIG Group. In 2006 the fragrance collection was extended for the first time with a fragrance for men called “Prada Man”. Since 2007, there has also been an online shop where only a small range, which has been expanded over time, is available.

The company, which originally only produced leather goods, is now a globally recognized company. Nevertheless, leather goods such as shoes and handbags are the biggest source of income. Even today, 85% of the production is still carried out in Italy.

Luxury brand: VIP’s wear Prada

Numerous celebrities dress up with fashion and accessories from the luxury brand, such as Victoria Secret model Barbara Palvin, singer Katy Perry and actor Douglas Booth.

Hand & luxury class travel bags

From the very beginning, the label produced bags and other leather products. The absolute classics are still in the range and adorn the elegant woman of today, of all ages. Also ideal for the office. Gradually more and more unusual models were added and materials such as basket and pearls decorated the models. But not only small leather bags are produced by Prada, also travel bags for women and men as well as briefcases are produced by the Italian luxury label and thus make travelling and working an experience. The models are available in different versions and colours in several stores worldwide, also in the online shop.

Prada classic in high style: Sneaker, Flats & High Heels

Prada is particularly known for the unique elegance of its shoe models. High shoes are made of high-quality materials such as satin, silk and leather and adorn delicate women’s feet. The sneaker models or flats are also popular purchases from the Italian luxury label. Unique classics, are now supplemented by modern versions with rivets and stones, with their help the young audience is to be addressed!

Video: Handcraft at Prada

You want to know how everything started at Prada and what made the company what it is today? Take a look at this video, which shows the craftsmanship and the production of shoes. If you click here, you’ll immediately come to the video!

Accessories: Glasses, belts & small leather goods

The accessories of the luxury company as well as fashion are in the higher price segment and are very popular with customers from all over the world. The unusual models and colour combinations ensure that the wearer looks elegant and tasteful!

Prada’s collection: Sunglasses and eyeglasses at the top

Especially in the area of sunglasses and spectacles, Prada is at the front of the pack. The luxury label has been producing fashion for men and women as well as accessories for a number of years now, and of course glasses should not be missing! Always top current models, clarify the wearer’s view of the beautiful things in life!

Prada wallets for her & him

The small leather goods such as wallets and card cases are very popular with both women and men at Prada. They are produced in the same high quality as the company’s handbags. They are also produced mainly in Italy, the head office and the country of origin. Simple design and colourful versions not only look cool, but are also super practical!

Luxury but simple design

Also with the belts great importance is attached to simple, handcrafted cleanly processed commodity! Simple leather straps in muted or powerful colour nuances are complemented by a simple but eye-catching buckle and adorns its wearer.

Prada Perfumery Shop: Men’s & Women’s Fragrances

It all started in 2004 with the women’s fragrance “Prada”. In 2006 a men’s fragrance called “Prada Man” followed for the first time. Since then, Prada has released numerous fragrances, some a little sweeter, others more bitter!

Outlet Store for luxury brand

If you want to save a bit on shopping, but don’t want to miss out on cool pieces from Prada, then you’ve come to the right place! There are several places to go in Germany and the Netherlands to save a few euros! Here are a few locations where you can try your luck! During your next holiday in Italy, you can of course also visit their outlets, there are also unique offers and great discounts!

  • Prada Outlet Frankfurt
  • Prada Outlet Metzingen
  • Prada Outlet Ingolstadt
  • Prada Outlet Amsterdam
  • Prada Outlet Roermond

Onlineshop for Prada

Here you come with one click directly to the Onlineshop!

Prada Online Shop

campaigns

In the campaign video for the popular women’s fragrance “Candy”, the playful nature and colorful variety that awaits you when you put on the perfume becomes clear! The name of the fragrance already describes the direction of the fragrance! Sugar-sweet with a fresh peach note and a hint of vanilla, the perfume is ideal for a young woman!

Hauls / Vlogs to Prada

Be inspired by some great looks and cool pieces. Here you can find a compilation of Vlogs, Hauls and the fashion shows of the last years! Bags as well as fashionable clothes and shoes can be found here in stylish combinations. Just drop by if you’re interested!

Video: Prada Bag & Try on Haul

Here the blogger shows you her shopping clothes and reveals the secret of her new Prada bag. Click here to see the whole video. Take a look and be inspired by the styles!

Video: Prada, Gucci, Balenciaga Designer Haul

The fashion-conscious young woman Tamara Kalinic is a blogger and also owns a YouTube channel on which she provides inspiration at regular intervals. She also shows you her luxury articles here. She just bought some Prada Pieces! Just have a look at her channel!

Video: Prada, Giuseppe Zanotti, Louboutin etc. Designer Shoe Collection

The blogger Christie Ressel is also a crazy fashion girl! She is especially interested in expensive designer shoes and has a proud collection. From Giuseppe Zanotti to Prada shoes, everything is included. You are also so enthusiastic shoe, then she offers exactly the right entertainment for you!

fashion show: Prada collections

Video: Prada Spring/ Summer Fashion Show Men’s Clothes 2020

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Video: Prada Fashion Show 2019 / 2020

Video: Prada Spring/ Summer Fashion Show 2019

Fendi: The Italian family dynasty!

Fendi belongs in the wardrobes of every modern woman and the eye-catching “Pequin pattern” is a real eye-catcher. From 1964, it was run by the five Fendi sisters! If you are interested in the story behind the company, you will find great information in this article.

Brand

Foundation and takeover of the Fendi sisters

The Italian luxury label has existed since 1918 and opened its first shop for furs and leather goods in Rome in the same year. It was founded by the Italian Adele Casagrande. In 1925, the company’s name was changed to “Fendi” and has existed ever since, which is why this year is finally indicated as the year of its foundation. Only seven years later, in 1932, a second shop was opened and Fendi became more and more popular as a brand, especially for its high-quality furs and leather goods. The first leather goods fashion show took place in 1955. The family business managed by its founder Adele Casagrande and her husband, the Italian Edoardo Fendi, was divided between the 5 daughters Paola, Anna, Franca, Carla and Alda in 1964. Each of them received 20% and a different position within the company. Thus the sisters complemented each other ideally and created an internationally known and very popular luxury label.

In 1965 they hired the German designer Karl Lagerfeld, who worked there until his death in 2019. He was the one who created the well-known logo with the two FFs, which ultimately became the international status symbol of the company. In 1969, he first set up a fur presentation in Florence called “Haute Fourrure”. The Fendi sisters decided to launch a ready-to-wear collection in the same year in order to cut prices a little and make fashion more affordable, but to remain one of the higher-priced labels on the market. In 1977, the Fendi women’s collection was launched and supplemented with various accessories, jewellery and bags.

Men’s fashion was not created at Fendi until the 1990s. Three years later the “Pequin pattern” was introduced in 1983. This pattern is a combination of golden brown and dark brown vertical stripes. This pattern in particular once again gave Fendi an extremely high recognition value. The fragrance creation began in 1985, when the first perfume, “Fendi for Women”, came onto the market. Since then, fragrances have been created regularly, which have brought the company a considerable turnover.

Fendi fashion show on the Great Wall of China

In 1999, the Fendi sisters sold 51% of their company to the French group LVMH and the Italian fashion company Prada. With the sale they made a turnover of about 850 million US dollars. In 2005, both the company headquarters and the Fendi flagship store at Largo Carlo Goldoni in Rome were housed in Palazzo Fendi. The 2007 fashion show in China was revolutionary. With the fashion show that took place on the Great Wall of China, the fashion company made history. The Italian label placed 88 models here, on 88 meters of catwalk and invested an estimated 10 million dollars. At the end of 2011, there were about 20 Fendi stores in the people’s republic alone.

The existing baby collection was supplemented in 2010 with a children’s collection, “Fendi Junior”, and also secured with a licence. The living space can also be equipped with Fendi products since 1989. At “Fendi Casa”, everyday objects have since been reinterpreted by the company and it is possible to purchase items such as beds, armchairs and chandeliers.

Fendi Private Suites

For a few years now, the international luxury label has been crowning its offer with “Fendi Private Suites” and now also offers accommodation in the heart of Rome to wealthy customers. While there is a boutique on the ground floor and the first floor of the building, the second floor offers the opportunity to relax in stately rooms and to interact with selected guests from all over the world. The entire Fendi concept is refined with the “Zuma Restaurant” on the fourth floor. Here it is possible to explore the modern Japanese cuisine in stylishly designed surroundings and dine over the roofs instead of the roofs. 7 exclusive suites complete the Fendi experience. An overnight stay costs up to 980 Euro.

Promises wear Fendi

Prominent customers of the label include singer Nicki Minage, blogger Chiara Ferragni and model Kendal Jenner. The German bloggers Xenia Adonts and Caroline Daur also love the cool handbags and outfits of the Italian luxury company.

Handbags: eye-catching Fendi models

Since 1977 the Lable has also been producing bags and other accessories. They are available in the classic brown shades, but also in bright and eye-catching colours and models, which adapt themselves strongly to today’s times and no longer to the old versions of the company, which used to specialise solely in furs and leather goods. We also like to use floral patterns or animal applications as eye-catchers!

belt for her & him in black and strong colors

Also with the belts there are beautiful models for ladies and gentlemen. Both the sporty variant with fabric inserts and the classic, chic variant, which consists exclusively of leather, looks great when dressed and underlines the modern, stylish man and elegant woman of today!

Extravagant shoe models

Fendi is particularly well known for its shoes for unusual models with great adornments. Pearls, crystals and stones decorate the models of the Italian fashion label. High shoes and flat slippers are very popular with female customers and look playful yet elegant. The same principle applies to the sporty models for men. The practical, yet stylish creations arouse great interest. Simple outfits thus become the absolute highlight on the streets and show fashion consciousness for trendy combinations!

Accessories: Sunglasses and jewellery

Extravagant sunglasses

Just like bag models, accessories were added to the label’s range in 1977 in order to reach even more customers and expand the range. Shortly thereafter sunglasses, jewellery and watches, small leather goods and other things found great favour with the clientele and brought in high profits. The large sunglasses are particularly popular with women. Here, too, the designers focus on “love of detail” and refine their models with little stones and unusual shapes.

Jewellery: Watches & Arm jewellery by Fendi

The jewellery assortment includes watches, bracelets, chains, earrings and rings. However, Fendi focuses solely on costume jewellery and decorates the small accessories with crystals in various colours. The handling is different with the watch models, in which real stones and diamonds occupy an extraordinary place. Classic and modern for the office, and the playful versions with flowers and metallic leather ribbons for leisure. There is something for everyone!

Portemonnaies and small leather cases

The small leather goods, such as wallets and card cases, laptop bags and clutches are made of high-quality leather materials and ensure an elegant appearance. The simple design ensures that both men and women can combine the models and integrate them practically into their everyday lives. Here, too, it is reflected how much importance is attached to detail.

Outlet

There is currently no direct outlet for Fendi in Germany and Holland, but there are several locations in Italy. There you can get some real bargains and start your journey home with filled shopping bags!

Onlineshop

Of course, you can get most of the articles in the Italian company’s own online shop, but also stores such as Mytheresa, Farfetch and Luisa Viaroma sell articles online. Also here it is recommended to be fast, not to miss the hot coveted Pieces!

campaigns

For the advertising campaign of the bag model “Baguette”, the directors created a kind of story about four friends who drink coffee together. One of them (German blogger Caroline Daur) has just seen an incredible bag in the Fendi Store, whereupon the friends set off to buy the bag. Shocked, they discover that the bag has just been sold to actress Sarah Jessica Parker, who turns around with the new bag under her arm and says it’s not a “bag” but a “baguette”, the name of the bag model.

Vlogs, Hauls and Fashion Shows:

Here you’ll find great inspirations for individual outfits or pieces that shouldn’t be missing in your wardrobe! Especially the bloggers show you in their videos cool parts they just got hold of. So long bags, shoes and accessories in the shopping bags. But these things are also beautiful!!!

Just have a look and maybe you will find something that makes you rave and what you absolutely need!

Vlog (Video): Fendi Luxury Shopping

The London blogger Maria Draganova takes you on a luxury shopping tour and lets you be part of her luxury shopping experience. You will get a great feeling and maybe you are now playing with the idea of putting a little money aside to experience something like this! Just have a look at her videos and let yourself be inspired!

Haul (video): Fendi & Co

In this Haul blogger Jenn G. shows you her cool pieces. From expensive designer parts, to high class pieces, from Zara etc. A skilful mix makes it all the difference! Of course a normal mortal cannot dress up from top to bottom with sinfully expensive designer articles. Jenn G. does it just right and combines parts of Zara with selected pieces in which she invests carefully. Here she shows you among other things the Fendi variant of the Birkenstocks. If you want to know more about her and her purchases, just visit her YouTube channel!

Haul (Video): Fendi Bag

This young lady presents her latest achievement to you also in the form of a YouTube video. Blogger “Retro Flamme”, Erika Fox is busy uploading cool videos in which the “DIY, Hauls” etc. shoots and shows her purchases online. This is where she talks about her new designer bag from Fendi. If you want to know more, click here!

Fendi fashion show SS 2019

This collection, created by karl Lagerfeld and Silvia Fendi, showed wearable fashion. Warm brown tones and high-quality leather materials were clearly in the foreground here. In addition, individual fur parts and bright colours were used in a targeted manner.

Fendi fashion show FW 2019 / 2020

Here, too, designer Silvia Fendi and Karl Lagerfeld created a unique creation. Mainly muted colours such as beige, brown, grey and black were refined by colour nuances such as petrol, pink and yellow. Dropping skirts, as well as lacquer and leather provided for the eye-catchers of the collection.

Fendi Fashion Show Haute Couture FW 2018 / 2019

Silvia Fendi and Karl Lagerfeld showed fur models in different colours, as well as leather and robes in prokat at the Haute Coutre Show 2018 / 2019. Pastel nuances and transparent fabrics enthused spectators from all over the world.