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Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Paris Fashion Week – Adelina, Klara & Linn Cocaine models live

This year the Paris Fashion Week will take place again, a week packed with fashion-loving people, designers, bloggers, models and runway shows. In the city of love, this week is a wonderful spectacle all about the fashion world.

Fashion Week Paris – designers, models and bloggers

Probably the most hectic time of the year for a model, but also the time when you have the chance to make a name for yourself. Between rehersals, castings and shows there is little time to sit back and do nothing. Instead you meet the most influential people in the fashion business. From bloggers to designers, agents, other models or photographers. If there is a hotspot, it is here. This year we are very proud to say that 3 of our Upcoming Models are on site and all 3 are working.

Adelina, Linn & Klara – Cocaine Models in the middle of it

This year 3 of our CM girls are in Paris and are all working hard on their careers. They spend their time with castings, runways, showrooms etc. Through the many impressions and experiences, Linn, Klara and Adelina are becoming more and more the darlings of our customers and are gaining professionalism with every job. Now together they make Paris insecure and are all looking forward to the coming days.

Adelina – Our Runway Powergirl

After the last successful stays abroad, which Adelina mastered well, she has reached her next milestone. She walked at the Paris Fashion Week. For the 2 brands Moohong and Dawei she has already run and the week has just started.

The highlights of Paris Fashion Week 2020

Those who are allowed to present their fashion at PFW have made it and are established in the fashion world. Every designer is a winner, but here you will find our TOP highlights of the best shows of this season.

Chanel Haute Couture S/S 2020 – The complete fashion show

Even though Karl Lagerfeld didn’t get the chance to give the show his touch this year, Chanel has lived up to his legacy. Here you can find the complete runway show of the Chanel Haute Couture Spring and Summer Show 2020 in Paris.

 

Balmain – Spring / Summer 2020

The show in a wonderful, huge ambience was probably already a real eye-catcher until here. However, Olivier Rousteing completely outdid himself in the mix, the otherwise very extravagant brand, with a cool modern and almost futuristic style. You can find the whole show here.

Saint Laurent – Fall/Winter 2020

The location of the latest Saint Laurent Show was almost reminiscent of the upcoming James Bond movie. In the full focus of the models and designs was illuminated with bright beams of light on individual ones. In this you can find the whole show with many insights and designs and supermodels like Kaia Gerber.

 

20th Century: New male models from London & Zurich

New year, new decade, new generation of young models. Also for the start of this year, we want to give you a little insight into some of our new faces. For the start of 2020, we present our UK Boy Franck Abale and our new curly hair Darcy.

Franck – New from UK / London

From now on we represent Franck Abale, our new British Boy! He already has some modeling experience and has also shot with soccer legend Christiano Ronaldo. If you are a customer and want a little bit of the Cool-Boy-Spirit, you can book Franck now through Cocaine Models!

Darcy – Distinctive look from Zurich

Darcy Dodds is our next male New Face. With his distinctive gesture and his 191 centimetres he is a real up-and-coming star.  Also his playful curls make the Swiss man very likeable. We believe in a great year 2020 with our new faces and are happy to finally introduce them.

Videographer wanted! Tests for your portfolio

London, Cologne, Berlin – In many cities we have great New Faces, sometimes even jobs! You want to develop yourself as a videographer? If you are looking for tests for your portfolio, then write us now!

All Eyes On: MULA! Upcoming in Paris, Milan & London

The perfect measurements are not only required for high fashion and haute couture fashions, even if you want to work internationally as a model in the mega cities! Mula soon starts her journey through the world. We accompany you as your parent agency and look forward to many years together!

Mula – Now in our model agency

How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

How to become a model at 16: Modeling agency, measurements and jobs

If you want to become a model at 16, that is exacly the rigth age. Normally at this age you are still in school, so you have about 2 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 16?

Modeling worldwide: USA to Europe and Asia

Modeling with 16 years: All you need to know

If you want to be a model at the age of 16, then you have the perfect age to start in a modeling agency. Modeling agencies specialize in building talented youngsters, and you’re probably about to graduate at the age of 16. If you have graduated from school, then you have enough time to work as a model! Because it’s not just about jobs, as we wrote in the blog post about Model at the age of 15, you will also need a lot of time if you want to work abroad as an international model. Our modeling agency works together with many partners abroad and can therefore help you with an international modeling career, an unbeatable advantage compared to many modeling agencies. We work with renowned partners in New York, Paris, Milan but also in Asia in Tokyo and Shanghai. But for an international modeling career you need a lot of time, as just described. An ordinary stay with a partner agency abroad takes 45 to 60 days for you. During this time you work completely for the partner agency and for their customers. What is the advantage of working abroad?

International picture material for your model portfolio

If you work as a model abroad, you will come to photographers who have different styles and see pictures with a different eye. When you are back in your own country, these pictures will pop out of your model portfolio and you will see that you have international experience.

Also, it will come at some point, the better you are as a model, the higher your demands on photographers. At some point you will only work with the best photographers from your city, that’s not many, maybe 5 or 50, depending on whether you work in a German city like Berlin or in an international megametropolis like London. Most models do not come from an international megacity, but from smaller cities with 50,000 inhabitants or 100,000 inhabitants. There is not a single photographer with an international level here, so you need a modeling agency that can represent you nationally but also internationally. That’s the only way you can safely go the way that leads you to a profitable career.

You can already see how demanding the job of a model can be. We did not even talk about castings or test shoots or jobs with customers. Not only do you take care that you have a lot of ambition and motivation, you still have to make sure that you continue your education yourself. That’s why the school is so important to you! If you are ever in the small talk with international clients, photographers, make-up artists or stylists, then you should be able to keep up. What is happening in the US, what is happening in Asia? If you want to work as a model, then you definitely have to think outside the box and I also deal with other topics. At some point, maybe a shoot in the automotive industry or a moderation at a trade fair will be out of fashion for you. Then you have to be able to adjust spontaneously and flexibly to a new situation and a new topic.

Since you are 16 at the end of your school, you have the perfect age to start as a model. Last year, you can once again focus on building your model portfolio with local photographers. You can do first jobs as a model and gain experience first. If you have practiced for one or two years or have also done your first practical jobs, you are ready for foreign countries! Especially at a young age models are in demand abroad, because the faces are new and customers are interested in new faces. Who is new, is interesting! If you are an interesting guy, then apply to us at Cocaine Models!

Models who started with the age of 16+

16 is a really good age to start your model carrere. Below you can find some famous models who also started with the age of 16-18.

Candice Swanpoel

Candice Swanpoel the beautiful model from South Africa has been discovered by strolling over a flea market. At that time she was 16 years old. Before she had collected first model experiences in Paris.

Doutzen Kroes

When Doutzen Kroes was 18 years old she sended her pictures to some Agencies, just to earn some extra money. After her first try she had her model contract. Her name got famous when Star photographer Steven Meisel shooted her for the Cover of the italian “Vogue”.

Behati Prinsloo

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Our moodboard! NIOMO London Shooting

As model & media managers we only know contemplative Christmas from television – probably it will remain that way for a long time to come. Between the most contemplative of all celebrations of the year (Christmas) and New Year’s Eve in the new year, we have decided to make a last high-quality shooting for 2014. It was an honor!

The Jewellery Shooting – Jewellery from the fashion metropolis

For one of the newest and perhaps soon hottest jewellery labels from London: NIOMO Jewellery. Our goal, spontaneously, on the first Monday after Christmas days, to create a complete photo set. We have one of our favorites from Kiev, a local photographer, matching make-up artists for the hand and neck close-ups. Jewellery, during the shooting the special challenge, which should come to the fore. Besides the usual set and photo equipment, we looked for a really chic and busy location in Cologne’s Mediapark. The moodboard is ready, now we photograph the new collection of the London jewellery manufacturer NIOMO.

NIOMO London

NIOMO is made by two enchanting young ladies. Both have studied and understood fashion and trends for themselves, for inner light, in London. That you see, all the jewelry creations, handmade and really adorable. Soon NIOMO jewelry will also be available in unisex, for men and women. You can find more information about the jewellery on her website www.niomo.co.uk, or via Like on the Facebook fanpage of NIOMO Jewellery London.

Moodboard (Shooting) NIOMO London

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

Influencer Marketing: Social Media Agency Insights!

Take advantage of our excellent network! As influencer agency, we put influencers early on Instagram. From the fashion label to the corporation: Influencer marketing offers ranges that other media hardly reach. With over 7,000,000 impressions to date, this is one of the biggest projects: the Sports Influencer Award with 15+ influencers. You would like to advertise on Instagram? Send us your campaign data.

Influencers for fashion, travel & more

Social media marketing with influencers for fashion companies

Social media management plays an important role in any modern media planning for new projects, products and brands. Here companies reach the right contact persons directly and without large wastage. Models, bloggers, they are influencers and bring brands to their target audience. For every marketing company, the clever choice of channels, people and product placement is the guarantee of commercial success. Those who choose between different social networks these days do not only have the choice between one or two networks, many today are competing for the favor of billions of users. To date, there is only one undisputed leader, the largest social network since Facebook, with nearly two billion users. A huge opportunity for companies. In addition to the industry giants, more and more new and interesting networks are opening up. Real big players are above all YouTube and Instagram. Emerging networks include Pinterest and Snapchat.

Influencer Marketing for Germany + Europe

Influencer marketing is concerned with the targeted marketing of products or brands by opinion leaders (influencers). Many clients use Instagram as lead generation. Through the targeted integration of thematically matching goods, blogs and Instagram channels are now becoming the sought-after promotion platform for marketing departments. Influencers are instruments of “digital marketing”. In the jargon of the advertising industry, “influencers […] are the new supertargets in marketing. As multipliers and opinion leaders, they are at the center of their own network and are actively networked with others. They strengthen the reputation of a supplier, help products, brands and services to make a quick breakthrough and thus ensure success.” (Paul Gillin: The New Influencers, Quill Driver, Frenso 2007).

Increase Reach – Social Media Influencer: Creative Marketing

The more people ‘talk’ about you or your brand, the more successful you are! The principle is old-fashioned and also works in social media management. To gain exposure to social networks like Instagram in Snapchat, it’s especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. A very authentic product placement for your own brand! Just like editors in magazines, bloggers in social networks are the opinion leaders. They are interesting to people because they report live and directly from their private lives. This absolutely authentic presentation makes her photos, stories and videos in social networks and her followers hot. Products and brands that use them will be re-purchased, used and in the best case recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly large. Especially in the younger target groups, bloggers are the stars of the new era. Anyone who wants to follow these trends will follow them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, companies and companies unbeatable advantages in direct customer contact and sales promotion.

Social Media Models – Efficient Marketing and First-Class Results

Multipliers, Influenzer, Testimonial, Brand Ambassador – There are so many names for this one popular concept in Referral Marketing. Our modeling agency is one of the first movers for social media & models. Fashion companies benefit in particular from the model as a brand ambassador. The organic range is almost free from wastage. Quite unlike in classic media such as TV, magazine & Co. Their products go directly to young and trend-conscious people. Ideal for all promotions such as travel, hotels, fashion, new products, beauty products and much more. As a modeling agency, we attach particular importance to authentic people and constant camera presence for social media marketing. We want to integrate brands into the daily lives of users and increase the branding for you through a steady flow of information. Those who establish their brand in young target groups will be able to profit from the range for many years to come. Take the unique opportunity to work in this new area of ​​marketing. Book strong multipliers for your next social media campaign – with CM!

  • Social Media Model Management
    We advise you in castings and model selection
  • Top Influenzer for your target group
    Success through active users and multipliers
  • Ad Management
    Advertise on Youtube, Instagram & Co.

Classics like YouTube, Facebook and Youngsters like Instagram, Snapchat

Modern market leaders – Instagram is often an insider’s tip in online marketing of companies and companies for their products and services that are advertised or promoted on social networks. For a few weeks, it is also possible to switch to Instagram advertising. What distinguishes Instagram, especially from the other major social networks, is the very exact targeting of targeting. Since then, Facebook has ranked first with over 1.5 billion users, with Instagram already bringing together more than 300 million. Due to the hitherto very specialized user group, the picture network is provided by the house with little wastage in the promotion. Cross-media, cross-network work is the recipe for success for reach and cover in social networks such as Instagram, YouTube, Facebook, Twitter & Co. Here are the big players for Germany:

  • YouTube – The largest video platform
    1,400,000 users
  • Instagram – the app for photos & small videos
    900,000,000 users
  • Facebook – the network for everyone
    1,850,000 users
  • Snapchat – The Youngster of Networks
    300,000,000 users

Social Media Monitoring

Anyone who wants to promote his products successfully as a company or company in social media must pay attention to two factors. This is the choice of media (mix, style, channel, etc.) for the skillful placement as well as the monitoring of the success following the advertising campaigns. Social media monitoring therefore addresses the particular challenge of reviewing outcomes – achievements and goals that companies set themselves in advance of each campaign. A variety of analytical methods, which are already largely provided by the individual social networks, help. Here you can read out various information and see if your own campaign on the Web was successful. The key figures in social media management include:

  • Target group (demographics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • Behavior of the users as well as the conversion

Social Media Ads & Retargeting – Marketing Strategies for Modern Brands

Especially for the technological components, social media managers can create complex campaign plans for companies and companies. For example, users who see our ad but are using a new iPhone may see different ad impressions than users with older devices. For example, this scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups here. Another component of sales promotion through social networks is retargeting, the intelligent new or return of visitors. By retargeting we catch users who have ever been interested in your offer. This increases the willingness of users to interact and their success in the online media.

London x Curvy Model Casting 3rd February 2018 – Apply now!

We had a great start in this year and now we have the first model casting in London – ever! We are looking for wonderful models, which fit to our agency and the spirit of CM.

Fashion Week London Men’s – First Model Confirmations

Today we received the first conifrmations for 4 of our male models to work at the London Fashion Week Men’s. Congratulations to our models Sasa, Christopher, Erik and Michael for the great opportunity to be represented in one of the biggest fashion capitals wordwide – London! Now they will have the chance to perform in front of the best designers like Burberry or Moschino. From the 3rd to the 9th January 2017 they will work for diffrent designers in London. We’re looking forward to the Fashion Week and we wish all of our models good Luck.

Take a look at the last Menswear Fall Winter of Moschino

Sasa

Christopher

Michael

Erik

Model casting: New dates!

We hold live castings several times a year! You can find new dates here: Casting dates. You don’t want to miss an update on castings? Follow us: Model Agency Youtube!

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

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