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Vera Wang – Innovative bridal fashion, romantic fragrances & Co – at the age of 71 en vogue!

Vera Wang – a well-known high-fashion name in the world of brides, fragrances and wedding cakes. The name Wang stands for the perfect symbiosis of innovative rebellion and timeless elegance – obvious opposites that she skilfully combines with every collection. Since the 1990s, she has been breaking all the fashion taboos of bridal fashion and with black chiffon and pearl-white tulle, she is constantly setting new trends. All information about the success story of the 71-year-old fashion icon and her biggest collaborations we at Cocaine Models have summarized here for you.

Vera Wang – Dazzling career of an ageless fashion icon

Vera Wang’s career is unique. She is characterized by hard work, assertiveness and her idea to revolutionize the world of weddings and bridal fashion. Compared to other famous designers, Wang’s international breakthrough was a long time coming:

A Chinese woman from Manhattan

The daughter of wealthy Chinese immigrants, Vera Wang was born in New York City on June 27, 1949. She spent her childhood mainly on the Upper East Side of Manhattan, where she attended the elite school Chapin as well as Sarah Lawrance College. Here she enrolled in art history after a failed career as a professional figure skater.

  • 1949: Wang is born in New York City as the daughter of a Chinese couple
  • She went to Chaplin Ivy League School and Sarah Lawrence College…
  • Originally, Wang aspired to a career as a figure skater

From Vogue to Ralph Lauren

Her college degree was followed by a career as senior fashion editor of one of the most renowned fashion magazines of modern times: Vogue. After 15 years as a fashion journalist, she left the magazine to accept a position as design director with none other than Ralph Lauren.

  • After college, she worked for Vogue
  • After 15 years she worked as design director for Ralph Lauren

A business woman becomes a designer

After a short time, however, the then 41-year-old Wang decided to make another career change and opened her first own bridal fashion boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. A year earlier, she had married her long-time friend Arthur Becker and found that the number of bridal fashions was simply too limited. In order to save other women from their own bridal fashion dilemma, Wang now offered couture dresses by a wide variety of designers in her boutique – from Guy Laroche to Christian Dior.

Over the years, not only her prominent clientele grew, but also her passion as a fashion designer, and so a few years later Wang published her first own bridal fashion collection. Characteristic here: Streamlined and sophisticated bridal gowns for every type of woman.

  • 1990: Wang marries and opens her first own bridal boutique
  • She sells couture dresses by Guy Laroche and Christian Dior among others
  • Finally she designs her first own collection

Comet-like rise

In 1994 – four years after opening her boutique – Wang first attracted international attention when she designed a hand-beaded ensemble for the Olympic Games for figure skater Nancy Kerrigan. Shortly thereafter, her first collection of elegant evening wear followed. The name Vera Wang was no longer an unknown quantity and from now on adorned the front pages of various fashion magazines worldwide. Her love for wedding dresses remained the focus of attention.

  • 1994: Wang designs the outfit for figure skater Nancy Kerrigan
  • The first collection of elegant evening wear follows
  • The name Wangs has now established itself in the Haute Couture

Established icon of fashion and pop culture

In 2002 Wang also conquered the world of perfumery and launched her first fragrance. Since then, she has expanded her business and now designs lingerie, jewelry, household products and even desserts. In 2006, in cooperation with the department store chain Kohl’s, she released an affordable collection of everyday clothes called Simply Vera, which is still very popular today.

Wang is also always present on the red carpet. For years, her designs have adorned the bodies of Hollywood’s cream-de-la-creme. Her dresses, which always combine modernity and tradition almost synoptically, are mainly worn at film premieres and award ceremonies. Her main clients include actresses such as Halley Berry, Charlize Theron and Meg Ryan.

  • 2002: Wang’s first perfume is released
  • 2006: The Simply Vera collection is born
  • Today Wang is considered one of the greatest fashion icons of our time

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A few of my favorite #METGala memories..🖤🥰✨ XXV

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Interview with the New York Times – Video

Vera Wang talks about the beginning of her career, the pressure in the fashion industry and her love for her profession. Watch her interview with the New York Times here.

Subversive wedding dresses, sweet scents and sparkling rings

Must Haves from Wangs: Vera Wang is known for her bridal fashion, but since her international breakthrough she has also designed rings, fragrances, lingerie and evening wear. Check out the highlights here.

Wedding dresses in a class of their own

When you think of Vera Wang, you think of one thing above all: wedding dresses. She is still considered a famous designer in her field and impresses wedding couples all over the world with each new collection. Her customers always enjoy dresses painstakingly created with the finest fabrics in the world and adorned with high-quality details such as bows and pearls.

What makes Wang’s dresses special

Innovative, elegant and yet timeless: Wang knows about the needs of her customers and thus manages to revolutionize the world of bridal fashion every time. Her dresses are timeless, refined and yet simple, sometimes traditional in white and sometimes rebellious in red. Wang does not flinch from dark colours like grey or black. What was once considered unfit for the altar is now being made suitable for the altar. Her designs are sometimes minimalist with straight cuts and a touch of tulle and sometimes richly decorated with embroidery and deep necklines. Beauty, innovation and elegance always come first.

So the fashion icon is not afraid of unconventional methods when it comes to realizing her visions. The most famous example: To break the status quo of the pearly wedding dress, her design team dunked each dress into a bathtub full of tea for a year. The result? Another critically acclaimed collection from Wangs.

Bridal Collection – A fairytale magic

Vera Wang Spring Summer – Of course we do not want to withhold her latest bridal fashion collection from you. And what reflects spring and its well-known spring feelings better than flowers? This year, Vera Wang found them to be a great inspiration for her new designs. Handmade flower appliqués in a wide variety of materials adorn the sleeves, petticoats and corsages. Tulle is also increasingly used here to create an almost flower-like illusion. The dresses remind a little bit of Alice in Wonderland. They are romantic and enchanting. Slightly dreamy and yet sophisticated and elegant. Wang’s aim here is not only to captivate the wearers of the dresses and their wedding guests. She is primarily interested in individuality and the expression of different personalities, which is why the dresses look different from every angle, as Wang explains in an interview with the American women’s magazine Harpers Bazaar.

“No matter where you are – front, back, from the side – the dress contrasts in texture, tonality and proportions. It’s not easy, but this collection still feels effortless.” – V. Wang

Convince yourself here in the video of the magic Wang:

The prize of Haute Couture

Starting at 2,000 US dollars, it all starts: Whoever decides to enter into the bond of life in a masterpiece from the house of Wang not only chooses timeless haute couture, but also its proud price: Most of Vera Wang’s dresses cost between 2,000 and 6,000 US dollars. They are sold in Wang’s wedding dress boutique on Madison Avenue as well as in the fashion houses Barney’s, Saks Fifth Avenue and Neiman Marcus. The dresses are also available online. If you are satisfied with a second hand wedding dress, you will also find it on ebay and Amazon.

Extravagant fragrances

From lotus blossom to champagne: since 2002, the name Vera Wang has stood not only for elegant wedding dresses and evening wear, but also for extravagant fragrances. Her first signature fragrance for women was launched in 2002 and immediately enjoyed great popularity. The male counterpart finally followed in 2004, and most of Wang’s creations reflect her love of weddings and have inspired many a famous flâneur. Currently, the fashion icon is responsible for more than 29 fragrances – the top three of Wang’s most popular fragrance creations: Princess, Be Jeweled and Lovestruck are all here for you.

Princess: Homage to the modern princess

The bestseller of Wangs fragrances more than lives up to its name. Princess by Vera Wang was launched in 2006 and has been a bestseller ever since. The oriental-floral fragrance was created by Ilias Ermenidis and Harry Fremont and is dedicated to all princesses of modern times. The royal menage of guava and tiare flower is accompanied by dark chocolate and sweetened with a touch of vanilla. All this is finally packed in an equally royal heart flacon with a crown as lid.

  • Top notes: Lady-Apple, water lily
  • Heart notes: Tiaré blossom, pink guava
  • Base note: chiffon-vanilla, sugar, dark chocolate

Be Jeweled: fragrance composition as elegant as jewels

Similarly popular is Vera Wang’s fragrance Be Jeweled, a fragrance created by flâneur Yann Vasnier in 2013. True to her romantic sweetness, Wang combines the scent of fruity pomegranate and flirtatious passion fruit with warm sandalwood and pink granulated sugar. The fragrance composition is spirited and playful at the same time, giving its wearer a touch of young elegance and joie de vivre. The perfume is entitled because of its impressive flacon, which resembles a diamond, similar to the personality of the wearer herself.

  • Top notes: pomegranate, red currant, champagne
  • Heart notes: passion fruit, honeysuckle, pink peony
  • Base notes: pink granulated sugar, musk, Australian sandalwood

Lovestruck: The sweet smell of young love

Urban and seductive at the same time, the fragrance of Stephen Nelsen and Doreen Doreen Bollhofer has been turning heads in rows since 2011. The fragrance is floral; composed of fruity tropical scents with a hint of musky romance. The aroma is protected in a pink crystal flacon decorated with a romantic bow. Random Fact: The face of the campaign here was our Gossip Girl darling Leightoon Meester.

  • Top note: Tangerine, Pink Guava
  • Heart notes: lotus, tuberose
  • Base note: wood, musk

Romantic engagement rings from the house of Wangs

Sparkling diamonds and 14-carat white gold: Although brides all over the world have been walking down the aisle in Wang’s fairytale creations for years, one of the most important symbols of the world’s most beautiful promise has long remained untouched by Wang’s magic: The engagement ring. Unique, timeless, innovative and iconic at the same time, Wang has now launched two collections and of course we at Cocaine Models do not want to withhold these from you.

“Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for bridal fashion design” – V. Wang

The Love Collection: Sapphires as a sign of eternal love

In 2012, Vera Wang launched her first jewellery collection, which is still enjoying worldwide popularity today. In the old Vera Wang manner, these are not just any bracelets or necklaces, no – as always, these works of art from Wang make the hearts of all brides and those who want to become brides beat faster. The collection, originally released under the name “Vera Wang LOVE”, contains a variety of engagement and wedding rings for the modern couple. Each piece of jewellery comes with a certificate of authenticity and has an exclusive Wang engraving on the inside. Just like her fairytale dresses and romantic scents, her rings underline the timeless elegance of the wearer.

Her designs are remarkable – most of her works of art are made in 14 carat white gold, and the innovative designer sometimes uses unconventional two-tone gold to meet the needs of risk-taking brides. The ribbons are always set with diamonds. At the centre of attention: a traditionally set diamond in a variety of cuts and shapes in the centre of the ring. Blue sapphire as a sign of fidelity and eternal love is also often used by Wang – an innovative break in style with great significance for the modern couple of modern times.

The Wish collection: playful rose gold

After the worldwide success of her first jewelry collection, it was only a matter of time before Wang decided to launch another ensemble of sparkling diamonds. So in 2019 she launched another collection of bridal jewelry. Compared to “Vera Wang LOVE”, this one is only available at the American jeweller Jared and is entitled “Vera Wang WISH”. Most of the rings are still made of 14 carat white gold, although this time Wang often chose romantic rose gold. Compared to the previous collection, the bands of the rings are more playful and diverse this time. Thus, besides the typical cuts and shapes, more unconventional diamond cuts in the form of hearts and flowers can be found.

Wang’s biggest collaborations – everyday clothes and tuxedos

Over the decades, Wang has established herself not only as an innovative bridal fashion designer, but also as a popular collaborator. Thus, her creative ideas have also found favour in the world of sweets and tuxedos.

For the small purse

Kohl’s x Vera Wang: The American clothing chain Kohl’s and Vera Wang have been working together for over ten years now. Together they offer fashion that makes luxury accessible and at the same time brings elegance and style to everyday life. Starting with a few simple items of clothing for the small purse, the collection now also includes jewelry, shoes, handbags and accessories.

For dessert fanatics

Ladurée x Vera Wang: After clothing, jewellery and home textiles, in 2018 the innovator Vera Wang finally entered the world of vanilla sugar: in collaboration with the French patisserie Ladurée, the first desserts from the house of Wangs were created. Here too, she remained true to her unique aesthetic. Her macaroons and cakes are adorned with glittering sugar flowers and pink cascade bows. As always, breaks in style and conventions are capitalized here. Brides can enjoy both white and black wedding cakes and dessert fanatics will also get their money’s worth with macaroons in the unconventional flavours of coconut cream and mango.

For the fashion-conscious groom

Men’s Warehouse x Vera Wang: In times of feminism and equality, the male counterpart to the wedding dress must not be forgotten, of course. And so, in 2014, grooms could enjoy Wang’s designs for the first time. Her tuxedo line BLACK by Vera Wang has since been available exclusively at the American tuxedo outfitter Men’s Wearhouse and offers a fashionable alternative to the otherwise classically cut tuxedos of the modern age.

Watch the commercial Wangs here:

Catwalk Highlights – Dark lingerie and lots of tulle

The innovative spirit of Vera Wang can also be found in her ready to wear collections. Here are some highlights of her latest collections for you.

Royal frills with a touch of Edgyness

At the beginning of the year Vera Wang presented her current autumn/winter collection at the James B. Duke House in Manhattan. The young models strutted up and down the pompous foyer on large platform heels on a Chartreuse carpet personally laid out by Wang. This time their collection consisted mainly of wicked boudoir pieces, corsets and pleated tulle. Asymmetrical ruched shirts are also to be found more often. Always in Vera Wang’s style, of course: Romantic with a bit of rebellion.

Romantic fragility and high heels

After a two-year break, the icon of bridal fashion is back with daring lingerie elements, transparent bra tops and loose chain mail. Loose and unlaced, tops and dresses were layered to dreamily wrap the models’ timid silhouettes. Romantic. Timid. Almost fragile, the models floated through the darkness on high heels.

More about Vera Wang

The history of the Wangs company is colourful, loud and diverse. Here we have once again answered the most interesting questions about Vera Wang and her fashion empire.

Q&A: The most frequently asked questions

When was Vera Wang born? What is she known for and who has she dressed like this in the past?

How old is Vera Wang?

Vera Wang was born on June 27, 1949 in New York City.

What is the name Wang known for?

Vera Wang has been specializing in exquisite and innovative bridal fashion since 1990. Also known is her annual ready to wear collection, her evening gowns and her perfumes. Wang’s eyewear, jewellery and tuxedos are also well known.

Which famous brides has Vera Wang already dressed?

Among Wang’s most famous customers are Kaley Cuoco, Kim Kardashian, Chelsea Clinton, Alicia Keys, Ivanka Trump, Victoria Beckham and Mariah Carey.

Where is Vera Wang’s bridal boutique located?

Since 1990, Vera Wang’s bridal boutique has been located at the upscale Carlyle Hotel on Madison Avenue in New York City.

Where can I buy Vera Wang’s dresses and perfumes?

Most of her dresses are available for purchase on her official website. Her sunglasses are available in the online shop of the operator farfetch, her perfumes and Simply Vera collection at the American department store chain Kohl’s and her tuxedo collection for men at Men’s Warehouse. Those interested in the unique jewellery from Wangs will find it at Jared.

Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Top Videos from Gucci – Between revolutionary eccentricity and high fashion

Whether in rap songs or celebrities, Gucci is present and everyone knows the name. The typical designs and above all the well-known GG logo quickly come to mind. Whether it’s sneakers, belts, sunglasses or perfume, Gucci has long been mainstream. Under the direction of chief designer Alessandro Michele, Gucci today reaches a whole new and above all young target group and stars such as Harry Styles or Jared Leto are idols on the one hand, but also lovers and advertising face of the brand. In addition, the brand can be seen in influencers on Instagram or Youtube and is now one of the favorite brands of the social media generation.

History and legacy of the fashion group

The Italian Guccio Gucci opened his company in 1921 in Florence, Italy. However, by that time there were already some problems after leather imports failed to materialize during the Second World War. But Gucci made the best of it and created the Bamboo It Bag, which is still successful today. In the 1950s, Gucci’s son Aldo took over the business after Gucci’s death and helped the brand gain international recognition with its first store in the USA and stars like Grace Kelly as a customer. Aldo Gucci brought his illegitimate daughter Patricia, who was a huge scandal in Italian society at the time, into the company’s board of directors at the age of just 20. She was the beautiful companion at her father’s side on business trips and, after modeling in a bathing suit for a company advertising campaign, was named the “Gucci Girl”. Then in the 1980s Aldo Gucci was arrested for tax evasion at the age of 81 – he died at 90 and disinherited all his sons before that. In addition, since the 1980s, the company has been in decline after one of his sons, Maurizio Gucci, gradually sold the company to a US-Arab company. In 1995 his ex-wife had him killed and was sentenced to 26 years in prison.

In 2004, Gucci became a wholly owned subsidiary of the French luxury group Kering, and since then has experienced a real boom and complete transformation with designers such as Tom Ford, Frida Giannini and now Alessandro Michele, so that today the company is considered the strongest in the group and one of the most important fashion companies in the world.

Learn more about Gucci.

Fascination and uniqueness at the fashion shows

The fashion shows of the Italian luxury brand Gucci are anything but boring – they are elaborate and unique. Especially since the Italian Alessandro Michele became chief designer of the company, Gucci fascinates anew with every fashion show and collection. Whether shocking clinic atmosphere, mysterious outdoor location with fire elements or transparent “carousel”, Michele’s ingenuity and crazy ideas never seem to run out.

“Mental health is not fashion” – controversial fashion show

No fashion show in recent years has been as controversial and attracted as much attention as the Spring Summer 2020 show. Not only the show itself, under the artistic direction of the extroverted designer Alessandro Michele, but especially the eye-catching collection was the talk of the fashion world. At the beginning of the show, the models drive past the audience motionlessly, wearing white clothes from head to toe, reminiscent of forced clothing from mental institutions. One of the models made a silent protest by writing “Mental health is not fashion” on her hands and holding them up on the catwalk – of course this caused quite a stir. Also otherwise the show was a special eye-catcher by very special outfits…

Secret fashion show in a Roman cemetery

The Gucci Cruise Show 2019 delighted with a mystical atmosphere and spooky location, as well as a collection of gothic and disco elements. In the middle of the Roman cemetery of Arles, the fashion house presented its collection – artificial fog, thousands of candles and a choir singing medieval music made this show a real experience. The catwalk was set on fire and the models floated past the audience in their extraordinary creations. The audience was fascinated and enthusiastic and the fashion world also reported in high tones about the Gucci fashion show.

Intimate insight into the backstage of a fashion show

After the fashion house’s particularly eye-catching show for the Spring Summer 2020 collection, the expectations of Alessandro Michele were naturally particularly high for the next show. The guests gathered in a huge location, a transparent carousel stood in the middle and with the beginning of the show the view inside was exposed. You could see choreographers, stylists, dressers and models between bathrobe and finished runway look. The spectators were part of the complete backstage procedure before the fashion show, which is always the most nerve-racking part of the fashion shows for the designer. Michele’s intention was to let the audience participate live, as is usual in times of social media. By the way, the invitations for the show were sent out in a special way – Michele sent them via WhatsApp to the guests, because they are personally part of an otherwise invisible and rather intimate moment.

The best Gucci campaigns – Lana del Rey, Gucci Mane & Jared Leto

If there were an award for the coolest campaigns, Gucci would certainly be way ahead. In collaboration with Christopher Simmonds, the Italian luxury house produces real short films that make you want to watch Gucci. Whether it’s the Gucci Cruise 2020 campaign with Gucci Mane, the Gucci Guilty campaign with Lany Del Rey and Jared Leto, or the Gucci Psychodelic campaign, all of these feel the attitude and the joy of life that the company wants to spread with its fashion.

Excessive house party with celebrities like Sienna Miller or Gucci Mane

This Gucci campaign for the Cruise 2020 collection is truly legendary and will make you want to shop at Gucci. The video features celebrities such as Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane at an uninhibited house party at a Los Angeles mansion. All guests are debauched and eccentric personalities and embody a hedonistic, carefree party life. All the social classes, whether they be the chic, rich businessmen or famous rappers, are dressed in Gucci gear and can be seen banging around every corner of the house. The campaign embodies an infectious joie de vivre that Gucci wants to communicate to its customers.

60s glamour with Lana Del Rey and Jared Leto

In the campaign for the Gucci Guilty fragrance, singer Lana Del Rey and musician Jared Leto are seen as an American “showcase couple” in iconic Hollywood locations. The whole thing is set in a retro perspective, probably inspired by the 60s and the American Dream. Both dressed completely in Gucci give a really beautiful couple and remind the viewer of old Hollywood glamour. In the background there is fitting retro music, which makes this campaign as a whole a really successful and worth watching promotional video.

Shrill and colourful psychedelic campaign at an Italian tradition house

The psychedelic campaign for a capsule collection of the Italian luxury brand takes the viewer into a colourful nightclub of the 70s with a hilarious and trance-like atmosphere. Just as striking as the colorful light reflections and disco balls in the video is, above all, the collection presented, which shows a colorful reinterpretation of the well-known Gucci logo. This campaign also reflects the fashion house’s cool attitude towards life in an exciting way and appeals to a mainly young target group.

Authenticity and glamour through Harry Style and Lana Del Rey

Gucci is a brand whose campaigns and fashions are designed to evoke a sense of life and emotion in people. To get these messages across, the Italian fashion house naturally chooses special people to be part of the campaigns. The label places particular emphasis on authenticity, which they have succeeded in doing especially with prominent examples such as Harry Styles and Lana Del Rey.

Teenie favourite Harry Styles in current campaign

The ex-One Direction star and now successful musician himself is a Gucci lover and can be seen in countless campaigns, as well as in the robes of the luxury house – for example, at the last Met Gala in New York, the Briton fascinated in a very androgynous piece by Gucci. In the following campaign, 26-year-olds are seen as a down-to-earth young man strolling through an English suburb with a chicken in his hand, visiting a fish-and-chips shop. As inconspicuous as this campaign is, with Harry Style as a model, it was a great success and attracted many young fans to Gucci.

Pigs collection with Jeffree Star and Shane Dawson

Last year, Gucci presented a very special collection, with all the clothes, bags and accessories featuring cute piggy emblems. Funnily enough, these are really trendy and are becoming increasingly popular as pets. The collection was a real success and caused a real buying frenzy, especially with the beauty mogul and youtuber Jeffree Star. The multimillionaire bought the entire collection worth 15,000 dollars and surprised his good YouTube friend Shane Dawson, whose trademark is a pig. Unfortunately, Gucci did not produce a campaign film for this collection, but the VLOG by Jeffree Star gives a very interesting and entertaining insight into the pieces in the collection.

Lana Del Rey for 60s campaign for Gucci Guilty

The musician and songwriter Lana Del Rey stands for natural beauty and embodies with her music and her unique look a special and often sentimental retro time. In the campaign for the perfume Guilty, the American actress plays together with singer Jared Leto an American glamour couple in Hollywood in the 1960s. With her unique style and look, the singer is the perfect cast for the role and created a great campaign with Gucci. Gucci gives a small insight “BTS” of the campaign in the following video.

Exceptional, successful collaborations

The ingenuity and creative ideas of chief designer Alessandro Michele are great and so the Italian is known above all for his eccentric designs and unusual collaborations. The success and hype of the collections speaks for itself every time and so the Gucci Ghost, the Yankees, and this year’s Disney collections have been part of the last years.

Disney’s Mickey Mouse on Italian luxury fashion

On the occasion of Chinese New Year and this year’s Year of the Mouse, the luxury company collaborated with none other than Disney and released a limited edition in mouse design. The focus is on the Disney cult figure Mickey Mouse, which can be seen on numerous pieces such as clothes, bags or even bath slippers. To match the collection, the luxury company produced a promotional video at Disneyland, which is specifically aimed at the Chinese New Year. The collection was a great success and sold out in large parts within a short time. In addition to the meaning behind the mouse design, these naturally also aroused a real childhood feeling in many customers.

Ex snowboarder Trevor Andrew is the Gucci Ghost

The collaboration with the famous Gucci Ghost was born in 2016 and caused a huge hype especially on the Instagram platform. Behind the Gucci Ghost design is former pro snowboarder Trevor Andrew, who some years ago, out of desperation over a matching Halloween costume, threw on an old Gucci sheet, cut out the eye area and has since been affectionately known as the Gucci Ghost by his friends. With his new nickname, the American started as a graffiti artist in New York, where he quickly built a large fan base with his artwork on Instagram. Alessandro Michele, Gucci’s chief designer, was also a fan and got to know the “Gucci Ghost” through mutual friends. This led to the joint idea of the special collection, which was launched in 2016. In the following video you can watch the exciting collection in the New York showroom with a special 360 degree function.

Collaboration of baseball caps and Italian luxury fashion

The Major League Baseball (MLB) is the biggest baseball league in the world and the famous Yankee Caps with NY logo are almost the trademark. The caps have always been in fashion and almost everyone has had one. Even the creative mind behind Gucci Alessandro Michele likes to wear his NY cap in combination with Gucci. So he came up with the idea to work with the American Baseball League and design a complete collection in Yankees design. The result is caps, clothing or accessories and shoes, which is a clever and at the same time successful move of the Italian true, because the collection experienced a big hype and an even bigger demand.

Gucci Interviews – Get to know more about the label

If you want to learn more about the luxury label, you can watch one of the interviews.

“Make the crazy beautiful” – motto of the chief designer Alessandro Michele

Alessandro Michele has been Gucci’s chief designer since 2015 and transformed the traditional company with its eccentric designs, attracting a young target group with high purchasing power to the company. That the collections sometimes even shock at first is part of the marketing strategy. As in an interview published by Gucci with the title “Make the strange beautiful”, Michele somehow always makes the clothes look beautiful and wearable. The video is super interesting and gives a great insight into Alessandro Michele’s work.

Alessandro Michele’s attitude to work and vision

Also here is an interview with Gucci’s chief designer Alessandro Michele, who has been working for the house since 2015. This time accompanied by the New York Times, the Italian gives an insight into his private office, tells what he needs to be creative and his vision for Gucci. Many designers, especially big names in luxury homes, are camera-shy or simply don’t want to be shown in such a private setting, but Michele, despite his modesty, likes to let people be part of his work, also to understand it more.

Hip-hop legend Dapper Dan in his Gucci studio

Dapper Dan is a true icon – he is a hip-hop cult designer and is best known for introducing high fashion to the hip-hop world. The 75-year-old is also an avowed Gucci lover. So it was clear to Alessandro Michele that he had to make a collection with the New Yorker. The result is a collection of absolute connoisseur pieces in a New York retro look, which often have a history and are already cult. In the following video, online magazine Hypebeast takes one to Dapper Dean in his luxurious, multi-million-dollar Gucci studio in the New York district of Harlem.

TOP questions and answers about Gucci!

There are of course many questions about a brand as exciting and legendary as Gucci. The most frequently asked questions and answers can be found here.

Who is the founder of Gucci?

The founder of Gucci was the Italian entrepreneur Guccio Gucci.

When was Gucci invented?

The Gucci brand was invented in Florence, Italy in 1921.

In what country is Gucci made?

Gucci manufactures its products in the city of Prato in Tuscany, Italy.
Chief designer of the Gucci brand is the Italian Alessandro Michele.

You can find more about Gucci here:

More Infos about Gucci

The online page of the Italian fashion house

The Instagram account

The Official Youtube channel

Top Videos from Dior – A brand between Haute-Couture & High Fashion Street-Wear

Christin Dior – a brand that stands for French elegance, luxury and design like no other. The fashion house does not only make prêt-à-porter, but also the extremely elaborate haute couture since the beginning of its time. With different designers Dior experienced different epochs and since 1946 has been inspiring the fashion world and especially stars and celebrities, such as Victoria Beckham, supermodels, such as Naomi Campbell, or It girls, such as the Kardashians and Paris Hilton.

History of today’s high-fashion global corporation

In 1946 the then 41-year-old Christian Dior opened his fashion house of the same name in Paris. He learned his unique style from Lucien Lelong and revolutionized the fashion world of the time in just 10 years with his NEW LOOK. The Frenchman quickly enjoyed great success and a few years later launched Miss Dior, the women’s perfume that is still famous today. From the 1950s onwards, Dior began to print his name on his exclusive fashion, accessories and bags and quickly became the outfitter of the Hollywood society. Stores on New York’s 5th Avenue and Paris’ Avenue Montaigne followed and at the same time, with the launch of the first beauty line, the then young Ives Saint Lauren became Christian Dior’s assistant. After Dior’s death, Saint Lauren took over the creative direction of the house, but had to resign after a short time when he was drafted into the military. Over the years, the traditional house still experiences many highs, such as the introduction of new lines, e.g. men’s fashion, but also lows, such as some takeovers and bankruptcies. From 1988 onwards, LVMH slowly took over the company and designers such as Hedi Slimane or John Galliano revolutionized the fashion Dior’s once again. Today, under the creative direction of Maria Grazia Chiuri and Kim Jones and fully owned by LVMH, the company is one of the largest fashion groups in the world. The fashion world and stars love the French label and the designs of the brand are iconic.

Learn more about Dior.

Fashion shows from Dior’s 2000s vibes to Miami

From extravagant creations to enchanting locations – at Dior the fashion shows are diverse and unique. The following three videos show the three most worth seeing fashion shows of the luxury label.

2000 extravagance and the old supermodels at John Galliano

The show is definitely one of the older Dior shows, yet one of the most worth seeing and exciting shows the fashion house has ever presented. Back when John Galliano at Dior entertained the fashion world with his extravagant couture creations and delighted Dior fans every time. With today’s fashion, which tends to be minimalist, this video is a cool reminder of the fashion world of the 2000s.

Magical moments at the spring-summer show

The Dior Spring-Summer Show 2020 was the eye-catcher at the Fashion Week. The location was reminiscent of a dark fairytale forest and the music harmonized perfectly with the whole ambience. Dior enchanted its audience and the fashion world with a unique fashion show.

The Kardashians and J Balvin – Colorful Dior Show in Miami

The Dior Homme Pre-Fall Show of these years was eagerly awaited by many fashion fans. Location of the fashion show was a unique building in the middle of downtown Miami. Numerous celebrities like Kim and Kourtney Kardashian, Orville Peck or J Balvin flocked to Dior and were thrilled by the colorful collection as well as the equally extraordinary location, which was green and decorated from top to bottom with Dior lettering.

Secret and exciting: Campaigns with a story

The luxury brand’s campaigns are considered to be the most clicked and seen in the world and there is a specific reason for this: the campaigns are absolutely unique, often have a message and trigger emotions in the viewers. Three of Dior’s top campaigns can be seen here.

Drama and Action with Natalie Portman for MISS DIOR

The campaign for Dior’s new women’s fragrance “MISS DIOR” is a short but equally dramatic mini-film in which the American actress Natalie Portman plays a young woman who is in a love crisis with her boyfriend – Sia’s mega hit Chandelier is running in the background. The clip is emotional and exciting at the same time and has received over 100 million views on YouTube.

Charlize Theron enchants as Greek Goddess

This campaign for Dior’s perfume J’adore is like something out of a James Bond movie. Charlize Theron in the leading role looks like a Greek goddess and regulates herself in a golden thermal bath. In the background Kanye West’s hit Flashing Lights is playing. The campaign is one of the most seen and not least best advertising campaigns ever.

Women Empowerment and strong Dior women

The video of the campaign for Dior’s Ready-To-Wear Autumn/Winter 2017/2018 collection features a group of young women with strong styles and personalities. All of the women are individual in their own way and together radiate a wonderful and powerful image of the typical Dior woman. The idea and and implementation harmonized in a fascinating campaign of the French luxury house.

A-List celebrities fill the front rows

The French luxury label stands for luxury and design. Stars and influencers love Dior as much as fashion fans all over the world. The brand’s fashion shows always feature a host of celebrities, such as the Kardashians, Rihanna, Cara Delevigne or J Balvin, who don’t want to miss the spectacle.

Bella Hadid and the Kardashians – star-studded crowd in Miami

Whether Kim Kardashian, Bella Hadid, Winni Harlow or Kate Moss – the stars come in droves when Kim Jones shows his latest creations for Dior. This year’s show, which featured the already highly coveted collab between Dior and Nike Air Jordan, also attracted crowds of stars and influencers and caused a huge stir at the fashion show. The fashion blogger Loïc Prigent was also there again and presents exclusive insights of the spectacle in his video.

Supermodel Romee Strijd takes fans to Dior

The Victoria Secret Angel Romee Strijd is not only an international supermodel, but also a successful youtuber with over 1 million subscribers. The 24-year-old Dutch woman is part of the Dior family and can be seen in many campaigns and on the catwalks of the luxury brand. In many vlogs Romee takes her fans on an exciting life as a top model – in the following video the model also has her camera with her and shows her trip to Paris, where she is part of the Dior fashion show.

Haute-Couture “Dream in White” with Chiara Ferragni

She is considered the most successful influencer in the world – Chiara Ferragni. The Italian is known worldwide and is herself an entrepreneur with her own fashion brand. The 32-year-old is also a huge fan of Dior and naturally chose the French luxury label for her wedding dress. Vogue accompanied Chiara Ferragni exclusively during the fitting for the wedding dress.

Exceptional but successful collaborations

Hardly any other high fashion brand dares such extraordinary collaborations as Dior and has such a great success. From Japanese illustrations, to German suitcases, to basketball sneakers, the French one already had a lot going for it and created mega cool designs.

Sorayama’s prints and designs become luxury fashion

Hajime Sorayama is a Japanese illustrator and world famous for his robot drawings and paintings. In cooperation with the fashion house Dior, the 73-year-old created an exciting men’s collection that caused a huge hype and sold out in no time. The collection can be seen in the following video of the Dior Homme Pre-Fall 2019 show in Tokyo.

Aluminium cases and luxury fashion – an extraordinary collaboration

German suitcase company and French haute couture house?! Doesn’t really fit together that well, but the luxury suitcase manufacturer Rimowa and the fashion house Dior proved the opposite. Kim Jones, the chief designer of Dior is a huge fan of aluminium suitcases and combined them with high fashion. Out came shoulder bags and suitcases in cool designs, which Dior showed at their Men’s Summer 2020. The exciting collaboration was a great success.

Great hype about Collab with classic Air Jordan 1

There was a lot to see at the Dior fashion show in Miami this year … but one was awaited with particular excitement – the Dior X Air Jordan Sneakers. The model is a quasi classic Air Jordan, by the way one of the most sold sneakers in the world, with accents of the French noble brand Dior. The model is not yet for sale, but despite a price of about 1,800 Euros, it is eagerly awaited and will probably be sold out within a short time.

Raf Simmons, Kim Jones: Work of the designers

Designers like Kim Jones or Raf Simmons are the people behind the creative ideas in the Dior collections. Both did, or rather did a mega job for Dior. In three exciting videos, they give an insight into their work and life.

Star casserole at Kim Jones revolutionary fashion show

Loïc Prigent inspires thousands of fashion fans with his fashion blogs in interview format on his Youtube channel. At the Dior Show in Paris 2018, the Frenchman was there again and let the audience participate when stars like Robbert Pattinson, Victoria Beckham, Rita Ora or supermodels like Kate Moss and Bella Hadid are guests at Kim Jones’ breathtaking show. The blogger gets some of the celebrities present in front of the camera and gets short but interesting interviews with them.

Dior designer Kim Jones and supermodel Naomi Campbell

For some years now, the Briton Kim Jones has been revolutionising the Dior label with his designs and reaching a new, young target group in particular for the French luxury house. Kim Jones turned the clothes into wearable couture for many people, which can also be seen on the streets off the catwalk. Supermodel Naomi Campbell, who is a long-time friend of the designer, interviews him on behalf of British Vogue and manages to give the viewer a super interesting insight into the work and life of Kim Jones.

Dior icon Raf Simons in interview

From 2012 to 2015, the Belgian designer Raf Simons was the chief designer for Dior’s women’s prêt-à-porter and women’s haute couture and managed to achieve a sales growth of up to 60%. The designer talks about his beginnings and his exciting time at Dior in a worthwhile interview for Business of Fashion.

The most frequently asked questions and answers about Dior

With such a unique and popular brand, it is clear that some questions arise. You can find the three most popular questions and answers here:

When was Dior founded?

The Dior brand was created on 16 December 1946 in the Avenue Montaigne in Paris.

Who is the designer of Dior?

The chief designer of the ladies’ fashion is the Italian Maria Grazia Chiuri. The chief designer of men’s fashion is the Briton Kim Jones.

Dior is fully owned by the French luxury group LVMH.

You can find more about Dior here:

Moncler – French luxury between Will Smith & Milly Bobby Brown

Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Moncler – History of foundation, company and legacy

Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

Fashion show – from dreamlike locations to exciting performances

Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

Moncler’s most spectacular fall/winter fashion show

Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

Autumnal mood at Paris Fashion Week

In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

“Back to the roots” at Moncler’s Spring/Summer 17

With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

Moncler – unique and sensational campaigns

Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

Moncler Ski – Campaign in the desert

In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

Collaborations – hype between luxury and streetwear

Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

7 Moncler Fragment Hiroshi Fujiwara

Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

8 Moncler Palm Angels

The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

Collaborations with Star Designer – Moncler Pierpaolo Piccioli

Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

Mode Influencer – between social media and French luxury

In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

Lucky Blue Smith – Supermodels give an insight: BTS

Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

Will Smith – YouTube insights from Moncler

Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

Interviews – up close and personal with the designers

Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

Thom Brownes “Star-Wars” Fashionshow

The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

Moncler X Palm Angeles Boys Interview

In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

The most interesting questions & answers about Moncler

Where does the Moncler company come from?

Moncler comes from the French town of Monestier-de-Clermont.

When was Moncler founded?

Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

In which country does Moncler produce?

Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

Burberry – timeless & modern trenchcoats & scarves for ladies and gentlemen

Burberry – A brand that is difficult to pass by. Whether you are a fashion fan or not, the brand has been around for over 150 years and is well established. Whether scarf or coat, the classics of the British brand are very popular and that for women and men. A long history has shaped the company and Burberry has been all the more successful in recent years. Its commitment to young artists is also evident, with the Burberry Foundation, which was established in 2008, supporting schools and other creative associations.

The birth of the label – history, founders & beginnings

When the fashion company was founded in 1856, the designer Thomas Burberry exclusively created coats and outdoor clothing for men. Thomas was a so-called gentleman’s outfitter who opened his first shop in London, England. The first shop opened in 1891 and has had a strong influence on the fashion industry ever since. Whether movie stars like Audrey Hepburn in the outstanding movie ‘Breakfast at Tiffany’s’ in the early 60’s, or celebrities like Kim Kardashian West and Victoria Beckham today.

Thomas Burberry & Descendants – style finding of the label

Whether it’s the familiar check pattern or the cream trench coat, Burberry has created many recognizable features over the last 150 years and over many different generations of designers.
With the aim of saving people from British weather, Thomas Burberry created the Burberry label at the age of just 21. He opened his first store. His revolutionary idea of using a rainproof but breathing fabric enabled him to create weatherproof clothing stylishly accessible to everyone. He was one of the first fashion designers to use Garbadine fabric for his jackets and coats. Until then, the fabric was still very uncomfortable and difficult to wear. The first patent was registered in 1888 on Garbadine, which was just 3 years before the shop was founded. In 1912 the time had come and Thomas Burberry patented the Tielock-Coat, which is the predecessor of the famous trench coat and can be closed with a simple lacing belt.

Military clothing in World War I – the trench coat

During the First World War the famous Burberry Trench Coat was invented. Initially it was only used for military purposes, because you could carry smaller bombs or pipes in the big pockets and use the belt as a belt for weapons.
Thomas Burberry left a great legacy during his lifetime, with which he still inspires countless people today. The timeless designs have become true classics and today it is impossible to imagine life without them.

Burberry Foundation – Promotion of young talents

Since 2008, Burberry has been actively promoting young talent and successfully so. Whether singer, actor or painter, Burberry values people’s creativity and wants to support it in the best possible way.

Support for young artists & Talents – Burberry Foundation

Since its inception in 2008, the Burberry Foundation has been committed to supporting young artists. The central focus is actually everything that has to do with dance, film, theatre and art. The company’s motto is very clear: creativity should be fed, and fed as best it can. The foundation also cooperates with selected schools in England to promote the academic and personal development of the students and to ensure that they have a good start in their own lives and in their future career choices. The organisation has already donated over 2.8 million British pounds and there is no end in sight.

LGBTQ Community – Burberry’s contribution

Support for marginalised groups is also encouraged, in the most creative way. With a stunning collection consisting exclusively of rainbow or rainbow-coloured garments. Dedicated to all gays, lesbians, bisexuals, transgenders and all others who are part of the LGBTQ community. The rainbow collection was presented at a gigantic fashion show in a sea of color and will probably be remembered for a long time.

Burberry’s Awards

  • ‘Best Fashion Designer’ for Christopher Bailey, Bambi 2007
  • ‘British Designer of the Year’ for Christopher Bailey, 2005
  • ‘International Award of Council of Fashion Designer of America’ for Christopher Bailey, 2010

Fashion highlights – Cult trench coat & Scarf for ladies & Men

If you think of Burberry, you probably have the image of a cultivated woman in the streets of London, in a trench coat. Or a chic, older lady visiting a cafe with her dog and wearing a scarf with the famous beige-black-red-white check pattern. Everybody can imagine something under the fire and this thanks to the statement clothes that have been established over the years.

Timeless trench coat – from Audrey Hepburn to Kim Kardashian

Although the nude-coloured coat initially only had a practical and less a fashionable aspect, it quickly established itself as a real fashion statement. After the war, men, but also women, took great pleasure in the waterproof coats and began to wear them as a fashion statement. Famous actors liked to wear them on film sets to stay warm and dry between scenes and shoots. Today the coat is loved and honored by the hippest models, fashion bloggers and critics. A campaign with Kate Moss and Cara Delevigne, 2 of the biggest names on the market, made even the last ones realize how much style wearing a trench coat brings.

The coat is worn open or closed. It is usually in a light cream tone, but is also available in many other colour variations and looks beautiful and classic in every tone. It reaches up to the knees and is closed at the waist with a fabric belt and a metal buckle. 8 parallel buttons on the front serve as a fashionable accessory and the inside is decorated in the typical check pattern of the brand Burberry.

Fashionable scarves & scarves for women and men

The breakthrough of the famous Burberry pattern, which is also patented as such, was achieved by the company in 1920 and for the first 40 years it was only sewn into the famous trenchcoats and coats. It was not until 1967 that the classic Burberry scarf was designed, and this by a funny coincidence. The manager of the Parisian Burberry shops held an exhibition in which he presented the coats upside down and showed the check pattern. People wanted more of the pattern and so one thing led to another. The beginning of a new era for the brand had begun and the production of cashmere scarves could begin.

Today the scarf is considered a noble status symbol. Whoever thinks of himself buys a Burberry scarf. The style is recognized every time and that is exactly why it is a real statement piece in the wardrobe.

Runway Highlights – Kendall Jenner, Gigi Hadid & Irina Shayk

The fashion shows of the brand are anything but outdated. From technical features such as lighting effects, to the entire scenery of the fashion show, to the collection. Who wouldn’t want to be part of it? According to the same motto, the hottest supermodels run for the famous designer and with a lot of pride. A highlight for every fashion week, definitely!

Did you know?

Burberry was the first brand to present its fashion shows on social media as a live stream to the outside world.

Magic Halls – Fashion show in London at Fashion Week

A huge hall, a magical atmosphere and mystical music. That’s about how you can imagine one of Burberry’s hottest shows. In this video you can see the complete fashion show live from London, which not only convinces with a breathtaking ambience, but also left a magical feeling with every spectator. The collection includes a wide variety of women’s and men’s clothing, from shoes and trousers to accessories. The colours are in the classic soft beige tones, with black as well as white accents and of course the classic Burberry pattern.

Timeless Elegant – light colours and expressive details

Timeless elegance – the fashion show was designed in this style and with success. The fashion speaks for itself and describes a strong, successful woman who likes to dress well. Beautiful classics such as the Burberry trench coat were combined with new details such as metals or leather. Pleasant colors, which in composition create a wonderful overall picture and are variable for everyone who is interested in different parts.

Top 3 questions about Burberry

It’s no secret that Burberry hosts unique runway shows and is one of the top companies in modern times, here are the top 3 most frequently asked questions about the brand and its apparel.

Where does the Burberry brand come from?

The Burberry brand comes from England. The first shop was opened by the founder Thomas Burberry in London in 1891.

Where is Burberry made?

Burberry London is produced in Thailand and Turkey. The production sites have not been in England since the 1990s, as a large wave of fake items had made it onto the market that were produced in these countries. So Burberry bought up the factories and prevented further export of the fake goods.

When was Burberry founded?

1856 was the year in which the Burberry company was founded by the British textile merchant in England.

More of Burberry – Stores & Online Shop

If this article has aroused in you the desire for a real classic, you will find all products from classics to current collections.

Yves Saint Laurent – Bags, luxury boutiques and perfumes as a revolution

Yves Saint Laurent – bag, belt, shoes or beauty products such as perfume and lipstick, the name YSL stands for many exclusive and luxurious things. Yves Saint Laurent himself said: “I know that I have brought fashion forward and opened up a previously forbidden universe to women”. With this quote from designer Yves Saint Laurent, many women will feel at ease in matters of fashion and style. YSL, like other Parisian fashion houses, for example Hermès, has become an absolute trendsetter. A designer whose works are tailored to all the wishes of women and whose priority is the world of the modern, fashionable woman. Everything about the grandiose designer, his legacy and the timeless IT pieces you will learn in this article.

Yves Saint Laurent – Luxury designer and revolutionary

The Parisian designer has created a unique monument with his fashion brand, which gave women in the early days of the company a lot of power and self-confidence. Even today many of the designs are still firmly established classics in the fashion world and are worn by influential people.

The story – Christian Dior’s assistant at 18 years old

Even today, the brand and its founder stand for the modern, beautiful woman who lives her life as a self-confident and strong person. He started presenting his fashion at the age of 18, at that time as assistant to Christian Dior. Constantly he uses black fabrics and this proved to be not very popular in the early 1960s. 5 years later the fashion scene started to like this trend and he got a lot of attention from the international fashion press.

Saint Laurent’s legacy – the luxury fashion empire

Designer Yves Saint Laurent has created an empire for a luxurious lifestyle, but his legacy is much more than just another boutique in an expensive shopping street. Saint Laurent is a true creative genius and has revolutionized the fashion industry. Then as now, his garments are true classics and the designer is also a highly respected artist, about whom there are many documentaries, reports and even an entire movie.

Yves Saint Laurent the film – the road to success

After the designer’s death, he left behind not only a true empire, but also a large number of films and documentaries. Young designers are inspired and guided by the Frenchman and for many the message that Saint Laurent’s fashion still conveys today is a true statement expressing many emotions. In 2014 an autobiographical film about the history of the designer was released. In 101 minutes, director Jalil Lespert looks back on 20 years in the life of the influential designer. His beginnings as the assistant of Christian Dior and his lifelong friendship with Pierre Bergé, who was a renowned French entrepreneur, are taken up. For fashion and art enthusiasts the film is an absolute must-watch!

Founding time until today – Fashion weeks, exhibitions & films

Everyone has probably heard the name Yves Saint Laurent. That the brand is firmly anchored in the fashion universe is no secret either. The unmistakable style inspires people today as it did at the time of its founding and is highly relevant to fashion weeks and fashion fanatics at any time and any place.

The beginning of the importance of the Yves Saint Laurent brand

His frequent criticisms and controversies did not make it easy for Saint Laurent at the beginning of his career. His thinking was already very modern, emancipated and advanced in the 60s, which often met with negative reactions. But when he made his breakthrough, the young designer’s career went uphill. Saint Laurent was the first fashion designer to receive a solo exhibition at the Metropolitan Museum of Art in New York in 1983. His talent to change and revolutionize the fashion world finally brought him the cult status that still continues today, even after his death.

The importance of Saint Laurent in the modern fashion industry

Since the establishment of the brand in the high fashion world, there has been no turning back. The hottest models in the world run for Yves Saint Laurent and the Front Row is filled with the most famous fashion lovers. Popular people with influence wear the brand with pride and it is a status symbol every time. For many a dream to own a part of the brand.

Fashion & Revolution – Le Smoking, Black Opium Perfume & the Lou Lou Bag

Whether the Lou Lou Bag, the Black Opium Eau de Parfum, or the modern pumps with logo heel? Whether timeless statement designs or current trends, the mix of both is why women have felt in good hands since the beginning of the YSL brand. Here you can see all the classics and all the new trends Yves Saint Laurent offers.

Le Tuxedo – first tuxedo for the modern woman

In addition to all the unique and creative collections that Saint Laurent has presented over the years, the suit for women is probably the most revolutionary approach he has published to date. The Parisian designer Coco Chanel already started with the emancipation of women through a fashion statement, but Laurent gave it a new wave of power with the invention of the tuxedo. A true symbol of the emancipation of women in the 60s.

The Trend Bag – Lou Lou Bag, a cult for over 50 years

Like many other designers, Yves Saint Laurent launched his very own bag model, which quickly gained popularity. Still today the classic Lou Lou Bag is included in various collections. In Italy the bags are made of high quality calfskin. What is the first thing that catches your eye? The Yves Saint Laurent logo. You can wear it over your shoulder, or double as a short strap, so it’s also a practical handbag for various occasions. The sizes of the Lou Lou vary, which is why it really goes with everything.

YSL lipsticks – rich in colour & moisture

If you would like to invest a little more in a lipstick, you should keep the Rouge Volupté Shine collection from YSL Kosmetik in mind. They give an even colour application and a long hold. They care for the lips and provide a lot of moisture throughout the day. If that is not enough, you should take a look at the ingredients, because you can see that YSL uses only the best. The company also refrains from animal testing and lets you buy cosmetics in any form with a clear conscience.

The hottest colours of the Rouge Volupté Shine collection by YSL:

  • 44 – Nude Lavilliere
  • 47 – Beige blouse
  • Tuxedo Plum 48

Feminine, mysterious & sensual – Eau de Parfum Black Opium

The fragrance Black Opium is now one of the most popular women’s fragrances available. Since 2014 the perfume is on the market and a real bestseller. It was a new production of the fragrance Opium from 1977, which is described as a fragrance that makes you want to live. The eau de parfum released in 2014 is more sensual and seductive. The fragrance Black Opium smells of oriental vanilla, but also has undertones of jasmine, coffee, bitter almond and patulli. The bottle, with its black, glittering shell, highlights the pale pink core with the brand, it catches the eye. When you hold the flacon in your hand, it is more coarse than smooth. The fragrance is simply a tart eau de parfum, which goes a pleasant direction and through the sweet vanilla. The fragrance is mysterious and stands for a confident, strong woman who knows exactly what she wants.

Yves Saint Laurent Stores – Worldwide luxury in a trendy ambience

Whether in the world’s largest department stores, the hippest shopping streets or huge boutiques, Yves Saint Laurent offers a shopping experience with class. After all, the customer is king, and it is precisely according to this motto that you will be welcomed as a buyer with a luxurious ambience and excellent service.

Runway highlights – Kaia Gerber, Zoë Kravitz & Kate Moss for YSL

Whether it’s a new face or a supermodel, every girl in the industry probably dreams of being part of one of YSL’s spectacular fashion shows. Whether it’s the face of a campaign or a walk on the Paris Fashion Week, the seats are highly coveted and that’s why you’ll find the hottest models at every show. From Kate Moss to Cindy Crawford to her daughter Kaia Gerber, every model wants to be part of the Yves Saint Laurent story.

Paris Fashion-Week – cinema-like theatre, light effects & modern trends

True to the motto of bright colors and expressive lips, YSL went the whole hog with this catwalk. The runway was basically dark, only the fashion in the focus of the light, exactly this version set the mood for the upcoming season.

White palms & illuminated Eiffel Tower – the spectacular runway in Paris

At this fashion show, fashion bloggers and other guests could literally see the models walking on water, because as crazy as it sounds, the catwalk was a pool of water. By reflecting the light on the water and the reflection of the outfits, the entire scenery was transformed into a dreamlike view. Decorated with white palm trees and an illuminated Eiffel Tower in the background in the middle of Paris.

Q&A: Saint Laurent’s life, death & his company

The most frequently asked questions about Saint Laurent’s life, death & his company.

Who owns Yves Saint Laurent?

The Yves Saint Laurent company has been part of the Gucci Group since 1999, who owns several high fashion brands.

When did Yves Saint Laurent die?

What illness did Yves Saint Laurent have? He was afflicted with a brain tumor, which could only be detected a year before his death.

How did Yves Saint Laurent die?

He died of cancer. The specific infestation was his brain, in which a persistent tumour was found one year before his death in 2008.

When did Yves Saint Laurent die?

Saint Laurent died on 1 June 2008 at the age of 71. On this occasion a funeral service was held in Paris with about 800 guests, including many celebrities.

More about Yves Saint Laurent – Brand and Online Shop

Award – Oscar de la Mode

Due to the cult status of the brand, it quickly becomes clear what a reputation the designers of the time had. In 1985, it received the biggest possible award in the fashion world, the Oscar de la Mode.

    1985 Oscar de la Mode

Dolce & Gabbana, the designer duo!

Together, the designers Domenico Dolce and Stefano Gabbana have created a fashion empire that is indispensable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating successes at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have jointly designed their way to the top of the fashion world.

The story behind the designer duo

Dolce & Gabbana was founded in 1985 by the designers Domenico Dolce and Stefano Gabbana. The two colleagues met for the first time at the Italian fashion house Gabbana in Milan when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognised his talent and the collaboration between the two began. They presented their first fashion collection in 1985 and opened the doors of their first store a year later.

Jerseys, Underwear & Swimwear by Dolce & Gabbana

Over the years, the designer duo began to design their own jersey line, underwear and swim costumes in addition to their classic fashion line in the high-priced range. The luxury fashion house finally expanded into the USA, Japan and various other countries, where Dolce & Gabbana founded their own showroom in 1990.

The men’s collection and other awards

The men’s collection was not long in coming and in 1992 inspired customers from all over the world. As one of the most innovative men’s collections of the year, the D&G collection won the Woolmark Award.  The company also celebrated further successes with perfumes for both women and men. In 2005, The New Yorker wrote about Dolce & Gabbana: “Dolce and Gabbana will be in the 2000s what Prada was in the 1990s and Armani in the 1980s – gli stilisti, whose sensibility will shape a decade. In the years that followed, the designer duo received several other personal awards. Dolce and Gabbana is still one of the most successful fashion brands in the world today.

Dolce & Gabbana also conquers the cosmetics industry

Dolce & Gabbana also offers a wide range of products in the cosmetics industry and is popular with young, but also mature ladies. The luxury brand offers everything a beauty heart desires, from pressed powder and macara to lipsticks and lip gloss. However, the brand celebrated the most successes with its excellent perfumes.

Dolce & Gabbana inspires with fragrance combinations

The designers further expanded their market position in the 90s. In 1992, the luxury fashion brand launched its first perfume on the market, the women’s fragrance “Dolce & Gabbana Parfum”, winning an award from the Perfume Academy. The brand’s first men’s fragrance was named “Dolce & Gabbana Pour Homme” and also won an award from the same Academy shortly afterwards.

“Dolce & Gabbana Pour Homme”

The first men’s fragrance of the luxury brand has not only appealed to Dolce & Gabbana fans immediately. With Dolce & Gabbana Pour Homme is a spicy fresh fragrance. The charismatic bergamot, juicy mandarin and fresh lemon put the head of the fragrance together. At the heart are lavender, sage, tarragon and cardamom. The fragrance suits the stylish and self-confident man at any time of year and situation. The bottle is designed to fit perfectly into the palm of the male hand.

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Dolce & Gabbana presents ”The One” distinctive fragrance

A classic from Dolce & Gabbana is the “The One” fragrance. Even the name of the sensual fragrance sounds appealing to every woman, because every woman wants to be “The One”. The fragrance is flowery, elegant and yet glamorous, perfect for every occasion and every situation. The face of the fragrance is also cleverly chosen. The beautiful actress Scarlett Johansson is the ambassador of “The One”.

The luxury brand relies on Flower Power with ”Floral Drop”

Dolce & Gabbana is again offering something innovative on the perfume market with its Floral Drops fragrance. The packaging is already elaborate and of high quality. The perfume is hidden in a small box of white leather. The box can be opened. Inside, there are small white flowers that already indicate the fragrance. In the middle of the flowers there is a frosted glass bottle and a cap in the shape of a flower. In any case, the bottle leaves an impression, which makes it almost a pity to use the fragrance. The fragrance itself is – who would have thought – very flowery. White amaryllis, white narcissus and white water lily are the main notes of this Dolce & Gabbana perfume. The floral-fresh top note can be associated with a spring morning. The scent of neroli leaves and papaya blossom rounds off the perfume.

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?DOLCE & GABBANA Dolce Floral Drops Композиция относится к группе цветочных ароматов. Aдресована динамичной, молодой леди, которая с легкостью идет по жизни и умеет наслаждаться каждым мгновением. г.Красноярск, (оригинальный аромат) Консультация по ароматам ТК "ПРОСПЕКТ", К. Маркса 102А, ? +7 950 400 5786 ТК "КРАСНАЯ ПЛОЩАДЬ", К. Маркса 148, ? +7 950 401 0940, ?Скидка при предъявлении комментария к этому посту. ✈Доставка в регионы. #распив #поискдухов #парфюмназаказ #parfum #парфюмерия #духи #селективнаяпарфюмерия #купитьдухи #брайткристал #montale #онлайнпарфюмерия #селектив #парфюмер #myperfumer #perfumer #мой_парфюмер #люблюкрасноярск #дольчегабана #Parfum #dolcefloraldrops #dolcegabbana #дольчероза #floraldrops

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Glamour pure everything in a handbag

The handbag designs of the duo are the fulfillment of every girl’s dream. In the bags you will find the typical extravagant look of Dolce & Gabbana. No trace of popular minimalism. The designers rely on embellishments, glitter, colours and prints and they do so successfully.

The ”Dolce Box Bag” storms the shops

Glitter, glamour and gold where the eye looks. The Dolce Box Bag is definitely an eye-catcher. This bag is definitely a must-have for all extravagant occasions. The bag can be bought from just under 1,000 euros. If you want to add the Dolce Box bag to your collection, you are spoilt for choice. The bag is available in countless variations and styles. That also means that for each type an individual bag is to be found completely after the own taste. Whether black with colourful details, in pen box look or completely in gold with ornate details, the possibilities are endless. The Box Bag by Harley Viera-Newton was styled entirely in gold with a baroque look at the Top Shop Show.

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#luxury#dgwomen#dgvenezia#dolceboxbag

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Simple, elegant and girly, the Devotion bag makes it possible

The Devotion bag is girly and elegant at the same time. With the ornate decorations and the golden details it picks up the iconic look of the designer duo. The golden heart as closure gives the bag a very feminine, almost cheeky girlish look. The Devotion bag is also available in many different designs and variations. It is available in almost all colours and different fabrics. For example, the Devotion bag made of velvet in bordeaux is popular. The styling piece can be combined with almost any outfit. Whether urban look or short black, this eye-catcher completes every look perfectly.

Extravagant design of the luxury empire Dolce & Gabbana

The brand’s floral motif is also reflected in Dolce & Gabbana’s shoe designs.

Sorrento Sneaker

The designers’ sneaker creations do not lack floral patterns, glitter and extravagance. Whether men or women sneakers, the designers always find an innovative way to deposit their handwriting and make the designs unmistakable. So are these Sorrento sneakers with logo print and glittering stones.

Rapid spread of the mega empire

Dolce and Gabbana has a total of 323 stores and is represented in 16 factory outlets. Production is in Italy, Milan and Legnano. In 2015, Dolce & Gabbana had around 4,500 employees. The brand has a turnover of 1 billion euros. The website of the luxury brand was launched in 2000. The online shop followed in 2009.

Fashion Shows, Backstage Insights, Boutiques and Co.

The designers give insights behind the scenes of the fashion shows and document the shows in an artistic way.

Fashion Show Autumn Winter 2019 / 2020

The famous, infamous men’s suits and designs of the brand were awarded the Woolmark Award in 1992.

A fashion show for the gods

The designers put together a wonderful fashion show in July 2019 in Sicily. The show is reminiscent of the stories of Greek mythology. Not only the location but also the robes and flowing dresses, the jewellery and the styling of the models take you to the Greek Olympus. The show was presented in the Parco Archeologico e Paesaggistico della Valle dei Templi di Agrigento and Comune di Agrigento.

Boutique in Milan

Dolce & Gabbana enchants its Milanese customers with the perfect combination of architecture, interior design and, of course, fashion. The designer duo’s creations can be presented in all their splendour in the Milan boutique and captivate visitors to the store in full effect.

Off-White – High Fashion meets Street Style

The absolute breakthrough in the fashion industry has been the “Off-White” brand for a few years now. Founder and designer Virgil Abloh brings a mix of high fashion and street style to the catwalks of Paris Fashion Week. The casual style of the label finds great enthusiasm especially among the younger target group! read more about the young designer and the background story of Off-White.

Streetwear with a new meaning

The exclusive fashion label was created by the American Virgil Abloh in 2012. Off-White is a kind of luxurious streetwear collection, which alludes to extreme contrasts and almost provokes. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Sporty silhouettes, graffiti prints, motifs and cuts from the 60s and 70s make up the creations of the young newcomer label and create an urban look. Off-White adapts to every season and is therefore rooted in the zeitgeist. The production is headquartered in Milan and takes up the “here and now” in an innovative and refined way.

The success of the brand came with the Street-Style-Fashion-Week. During Fashion Week, people from the fashion industry, such as models, designers, bloggers and photographers, will be photographed between show dates. These images are then photographed in blogs, online and print magazines as currently worn street-style looks. Since these looks are actually worn on the streets of the big fashion week metropolises, they are often the trigger for new trends and inspire new combinations.

Designer & Founder Virgil Abloh

The genius behind Off-White is more than just a fashion designer! Virgil Abloh is DJ, artist and designed furniture. After graduating in civil engineering and architecture, the then 26-year-old devoted himself to fashion. The designer has not only created his own label, “Off-White”, but is also the creative director of the luxury brand Louis Vuitton. Abloh has become popular in the media mainly due to the “The Ten” cooperation with Nike. Shortly after his studies the young talent got to know Kanye West, meanwhile the two together with other artists on the new album of Jay-Z and Kanye “Watch the Throne”. Abloh was involved in the design of the merch and the stage sets.

Birth hour of Off-White

Off-White was founded in 2013 and has since been managed by designer Virgil Abloh. The label’s focus is on the latest fashion, yet the brand is the source of various creative works and projects such as art, music and videos that contribute to the success of the entire company. In 2014, the designer presented his first own collection and combined high fashion with streetwear. His training as an architect was particularly noticeable in his creations in the form of geometric lines and individual prints. The unique designs were worn in numerous music videos, among others by Beyonce and Nicki Minaj. The first concept store was opened in Tokyo and others followed in Hong Kong, London and New York.

The Off-White Industry Belt

While the label celebrated rather mediocre successes in the first years shortly after its foundation, it shot through the roof with its designs in the last two years! The reason for this is the designer and his now world-famous and very minimalist, sporty creations. An example of this is the Off White belt. This gem has become an indispensable part of the constantly reinventing streetstyle fashion scene! After the belt in the industry look has gained great popularity, other artists started to copy the design. This is how the Industrial Belt Trend was born! The belts are normally used on container ships and cargo planes, but are now also tied around the hips. A creative way to use discarded belts and give them a whole new meaning!

Top 3 ways to wear the belt

The Off-White Industry belt can primarily be worn as a normal belt. It is relatively long and can be tied several times around the hip or, as is often the case, simply let the end of the belt hang down. So the iconic off-white belt look looks super casual and stylish!

As a waist belt for coats and jackets. For trench coats and coats you can replace the ribbon with the off-white belt and give the waist even more emphasis. The yellow eye-catcher gives every outfit a certain touch even in the cold autumn and winter months and is an absolute statement piece. In short, an eye catcher, without having to operate large expenditure!

A third variant to set the cool It-Piecezu stylish in scene is as a carrying strap. Simply replace the carrying strap of the bag with the belt. This not only guarantees the stable carrying strap, but also the stylish appearance! This can create great looks with off-white character and you look super casual! Especially with simple outfits in shades like black, white and natural shades you set cool contrasts and the neon band is definitely the focus.

Design for him & her

The Off-White Industry belt in unisex design can be worn by women as well as by today’s modern man! This means that countless outfits can be created and there is an extremely wide scope to combine. The sporty androgynous collections from Off-White are highly coveted by trendy streetwear fans and an absolute must-have in the wardrobe!

Pockets from Off-White

Off-White stands for streetwear with a high fashion touch! Virgil Abloh’s creations can be recognized quickly and everywhere by the Japanese inspired designs and graphic motifs. These typical off-white features can also be found in the fancy designs of the bags!

Binder Clip leather shoulder bag

The characteristic leather Binder Clip bag from Off-White can be combined with any outfit in its monochrome design. The bag is decorated with silver hardware, but can also be worn to golden details super easy. The ingenious structure is transformed into a cool contrast by the removable canvas wristband decorated with the brand’s logo. So all in all a cool piece that spices up simple and inconspicuous looks and makes a real eye-catcher on the streets!

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Name a better duo ?? ?: @_ruucakana_

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Sculpture Mini Bag Black White

The Sculpture Mini Bag in black and white is a true work of art of the streetwear scene! The bag of the luxury label scores with its urban details and the carrying strap in logo look. Combined she looks super cool as an eye catcher with a chic pantsuit as well as with a casual streetstyle outfit! The sculpture bag is like a sculpture, a piece of street art!

Itney 1.4 Cash Inside

The Itney 1.4 Cash Inside handbag is again an interesting mix of both styles, streetwear and high fashion. The high-contrast design can be worn with anything! Off-White once again defines the grey area between black and white with this handbag, creating a new interpretation of styles we already know and love. This white Itney Cash Inside leather bag has a shoulder strap and a round carry handle, so it’s super versatile to carry and use! the foldable top of the bag makes it easy to reach the contents, without having to reach through narrow zippered openings! The small back pocket provides easy access to your mobile phone, or other small things that can be easily stowed away, as well as a printed text on the front and back that makes the cool handbag an eye-catcher!

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Snake-look fanny pack

The Off-White belt bag with neon yellow accents in the snake print is a way to bring colour into play and still have your hands free for more important things! Simple outfits can be simply refreshed cool, without it getting too much. The bag is made in Italy from water-repellent fabric and offers storage space for the most important things, keys, wallet and smartphone. The stylish accessory can be worn around the waist, but also crossbody, so it is ideal for a city trip, or a visit to a festival, no matter at what time of day!

Off-White on my feet!

The breakthrough came in 2017 when designer Virgil Abloh set a milestone with the opening of the concept store in New York. Cooperating with well-known artists and brands, he realized that turning the world of all sneaker fans upside down wasn’t a problem for him. Abloh’s Off- White started the “The Ten” project in cooperation with the American sportswear brand Nike. 10 of the label’s most popular shoes were reinterpreted and redesigned, triggering an absolute hype! Collectors and fans are paying unbelievable sums to complement their brand collections with limited edition pieces.

“Hiking” Ankle Boots

The “Hiking” Ankle Boots were part of the first looks presented at Off-White’s Pre-Fall Presentation 2017. Since then the shoes are extremely popular and inspired Abloh himself to create a new version of the Ankle Boots. The new boot design is made of supple leather with metal eyelets and thick rubber sole. The designer creates the contrast in these shoes with the silver ice claw on the outside of the shoe. Especially for the cold months a real eye-catcher!

Sandal in patent leather and canvas jacquard with shearling trim

To the light skirt and jumpsuits, the Off-White sandals from patent leather fit perfectly! The unmistakable canvas jacquard logo tapes are also used here, based on the Industry Belt. The shoes are lined with fluffy Shearling and are therefore also suitable for longer distances on foot super! In order to focus solely on the shoe, the best thing to do with the rest of the outfit is to focus more on simple colour nuances.

Off-Court High-Top-Sneaker

Virgil Abloh describes herself as a sneaker fan. He draws his inspiration mainly from sport, especially from basketball. The “Off-Court” is unisex and therefore suitable for women as well as for men, like almost all Pieces at Off-White. The model is made of structured leather and is equipped with the characteristic orange cable tie. The shoes can be combined super with a suit, or maxi dress and so quite simply the typical high fashion meets-Urban look achieve! Especially the interesting colour combination makes the interplay of chic and casual super cool.

Overknee boots

“These Boots are made for walking…” The use of bizarre quotations on various pieces of clothing is clearly one of the features of Virgil Abloh’s designs. The Helveticia font has become a lasting comment of the design process. He thus creates fashion that challenges perception, “Through the use of typography and formulations, the perception of an object can be completely changed without changing anything else about it. So dare and try to express yourself more with your clothes and make a statement! It’s obvious that you can easily do that with the cool parts from Off-White!

Statement Accessories

With the right accessories, you can decide for yourself how your look should look! With off-white accessories, the next look will be a guaranteed eye-catcher and you will be at the center of the action!

“POUCH” Bag

The cheeky design is always at hand with the Off-White carrier bag! The bag is made of black, smooth leather with a simple zipper, with silver hardware, and has the imprint “Pouch” on the front. The bag, or better said “Cloutch” can be used super versatile! As a make-up case, to carry cards, telephone or other small things, but also for a quick dinner, it can be used as a stylish companion. Here again the designer’s love for typographic imprints becomes visible and suitably realized by him!

Logo Socks

Off-White has produced a cult streetwear with its unmistakable branding in an industrial style. One example is the white cotton socks. With these socks no one will go unnoticed.

Sunglasses for the international look “For your eyes only”

A mixture of retro curves, clear and angular lines and flat, narrow glasses, as well as trendy colour variations and the Off-White brand on the temples make this visionary style of extra thick acetate a real must-have. Unlike thin frames, these models do not break so quickly and are relatively robust. With these creations you have in any case also with sunshine the absolute view!

Street Chick with the Off-White Hoodies

The hoodie of Off-White is decorated with gradient stripes and arrows – two of the characteristic graphics of the label. This one is knitted in a rather roomy shape from a brushed mohair mixture, which is warm, cozy and strongly structured, super suitable for the style-conscious man! Since the foundation of Off-White, this Off-White sweater is extremely popular, but also other sweater models of the brand are very popular and inspire customers from all over the world!

DaVinci meets Fashion

With the Mona Lisa Hoodie designer Virgil Abloh once again shows his preference for prints! The clash between Highbrow Art and Urban Style picks up the spirit of the brand in this off-white hoodie. This comfortable hoodie is made in Portugal from soft cotton. The slightly oversized model has a charming print characteristic of the brand and a large hood. Super to combine with sneakers and jeans.

Painting Dirty

The Off-White Painting Dirt Jacket is without a doubt a real eye-catcher with which people’s attention will stick to you! The black sweater with multicolored paint splashes looks super cool and gives your look a great finish.

Off-White Sale

It was only in 2017 that the young brand Off-White was represented in concept stores and opened its doors to all streetwear enthusiasts. Today Off-White has several concept stores in fashion metropolises such as Paris, Shanghai, Dubai, Moscow etc.. In Germany, the brand can be found on sales floors in Berlin, Düsseldorf, Munich, Hamburg, Frankfurt am Main and Augsburg. Among the shops where the Off-White products can be found are Apropos, The Corner and Uebervart. But also here it is recommended to be fast and to get the eye-catching Pieces in the right sizes and sought after models!

You can find all the offers and more information about the brand on the label’s current website in the higher price segment.

Off-White Vlogs, Shows & Co.

2019/2020 FW fashion show

 

Off-White Industrial Belt

Fun facts about Off-White

Gucci – current goods & founding story

Gucci is one of the top brands of our time. The million-dollar fashion company regularly turns the fashion world upside down. Whether revolutionary designs or social media trends, Gucci inspires every season anew and is the absolute favourite brand of many Bolggers, fashion influencers and models. The creation of the brand, trends and revolutionary designs fascinate fashion enthusiasts.

Gucci, brand and history

The history of the Gucci brand goes back to 1921. The brand was founded by Guccio Gucci and first made a name for itself with its exquisite leather goods and luxurious handbags. Since Guccio Gucci was a master saddler, his designs were often inspired by equestrian sports. The brand gained great popularity only after 1953. The clothing line was not introduced until 1970. Shortly thereafter, the Gucci fragrances were also released. In the 1980s, the brand suffered a severe setback due to internal disagreements within the founding family. Gucci has been part of the luxury goods group Kering since 2004.

Alessandro Michele, new designer younger target group

In the 1990s, Gucci once again became a coveted luxury label under the creative hand of designer Tom Ford. His creations have shaped the sensual-elegant character of the brand to this day. Tom Ford conquered the fashion world with daring cuts and designs in dandy style. With his successor, Alessandro Michele, Gucci experienced an absolute image change. The designs became more androgynous and shriller. Intense colours and eccentric patterns became part of the new collections. The designer’s creations won the “International Fashion Designer of the Year” award in 2015. Youthfulness, cheerfulness and lightheartedness were also conveyed in Gucci’s advertising campaigns. In 2016, the label was named in the press as the most sought-after fashion brand in the world.

Gucci supports women’s rights with new collection

With the Resort collection, creative director Michele shows his support for women’s rights. The T-shirts carry the imprint “My Body My Choice”. Another part of the collection is a dress on which the female reproductive system is embroidered and decorated with flowers. In some designs the date “May 22, 1978” was also shown. On that date, the Italian Maternity Protection Act entered into force. A crucial date for the liberalisation of women.

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Gucci with the most expensive belt in the fashion industry

Gucci has been the trendsetter for some time now. The popularity of the brand is particularly evident in the social media. Instagram and Fashion Blogs are full of photos of the Gucci belt. No wonder! The simple leather belt with the double GG buckle gives every boring outfit the right dose of glamour. The belt is available in a variety of models, whether in soft or crocodile leather, 4 centimeters wide, 2.5 centimeters wide or with a G upside down, Gucci offers a variety of belt models.

However, the classic black Gucci belt is timeless. The It-Piece can be styled both as a waist belt and as usual around the hip. It goes well with any outfit and can be combined with just about anything. The look looks great, for example, with a Mom jeans and a simple shirt, or white T-shirt. If you like it more elegant, you can also style the belt with a blazer or a chic jacket, plus a simple shirt and voilà, the look is ready. The accessory matches every outfit and discreetly enhances every style. The model in classic design costs just under 900 euros.

So the belt can also be styled a little more chic. And he’s a real eye-catcher. Combined with the matching bag from Gucci, the look is harmonious and looks mega stylish!

Gucci belt for him

How do I best combine?

As a man, the accessory selection is often not easy, the options are usually rather limited. Especially when it comes to professional life it is difficult to set the right accents and to live out one’s own style. With a timeless belt classic in black, you can not do much wrong. Wrist watch, cufflinks, a handkerchief, as well as the belt belong to the few accessories with which the man can upgrade his outfit. Then why not go straight to a Gucci model? The trend belt is no longer imaginable without the waistband of the fashion-conscious man of today. The accessory offers numerous possible combinations, whether casual with jeans or with a business look.

So why is the Gucci belt and brand so hyped? We have explored the reasons for the growing popularity of the It piece in the social media. Here you will find a short summary!

  • 2017 55% of customers were younger than 35 years old
  • Creative Director Alessandro Michele has a flair for what is appealing to young people.
  • The bright, versatile colors and patterns of the designs are appealing to Instagram, eye-catching and are worn by all bloggers
  • Gucci’s designs are more unorthodox than traditional luxury brands. Something that Millennials – who rely on experiments in self-representation – appreciate.

Gucci sneaker with sparkling stones

Thanks to creative minds such as Tom Ford and Alessandro Michele, Gucci’s designs and styles have regularly taken a wide leap out of the window and taken a bold step. The brand has often caused a stir with its unusual creations. For shoe fans of the label I move the focus downwards. Footwear is not excluded. With the daring designs you attract all the attention and will certainly not be overlooked.

An example of one of the brand’s currently super popular shoe models is the Flashtrek Gucci Sneaker. With this design the label has interpreted the Ugly Sneaker trend for itself. Klobige shoe models with eye-catching decorations immediately catch the eye and are a real eye-catcher.

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⠀⠀ Gucci SEGA Sneaker ⠀⠀ ✍?На показе Gucci была представлена новая модель кроссовок. Кроссовки выполнены с массивной подошвой, украшенные камнями. Также было выбрано необычное цветовое решение — белый и темно-зеленый цвет стал основным, а чёрный дополнил образ.Верх выполненный из сочетания кожи, сетки и замши украшен ремнями и камнями. Стоит отметить, что логотип Gucci на язычке написан шрифтом “SEGA”. ugly-shoes от итальянского бренда ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋ ?ВАЖНО : правильно определить своей размер обуви ⠀⠀ ?Чтобы правильно подобрать размер обуви нужно знать размер своей стопы: Оденьте носки, встаньте на лист бумаги и обведите стопы карандашом, держа его перпендикулярно листу , и сообщите см стопы мне ?? ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋ ?Пол :женские ⠀ ?Сезон: демисезонные ⠀⠀ ?Цена : 10.000 ?Размеры: 36 – 41 ?О наличии размеров уточняйте в Direct @shoesbarry_ #shoesbarry_ ≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋≋⠀⠀⠀ #nike #красноярск2019 #обувьмосква #найккроссовки #найк #спортивнаяобувь #красноярск #спортивнаяобувь#спорт #кроссовки #кроссовкимосква #fila #nike #обувь #adidas#guccishoes #versacesneakers #nikeairmax97 #nikeairmax95 #цвeti#nikeairmax270#джeкпотудачи

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The new shoe trends are thick platform soles and high heels. So, walking will be a little more difficult for Gucci lovers in the future! The absolute bestseller of recent years, however, was the Loafer model. This has been reinterpreted by designer Michele this season. So the trend is moving away from classic designs and towards flashy colours, little stones, glitter and thick soles. The designer has created a rebel of the classic Gucci shoe. The new creation is much rockier and no longer comparable to the classic model! Shoes with integrated socks are also particularly popular with customers from all over the world. Extravagance is therefore guaranteed, but whether the hype will stay at the feet of the fans is still questionable.

Must-Have sneakers for men

White sneakers have become the latest pillar in every shoe cabinet. For women as well as for men, the all-rounders must not be missing under any circumstances! The combination of white sneakers has spread from leisure wear on the street to the combination with a business suit. “Stan Smiths”, “Common Projects” and “Lanvin” all attracted their attention with a white sneaker. But the sneaker “Gucci-Ace-Bee” is the one you will see everywhere at the feet of people. The iconic red-green label with the glittering bee is right in the middle and therefore immediately attracts attention.

What would the Gucci sneaker be without its signature colors red and green. The shoe comes naturally as all Gucci products in an elegant package. Packed in a white Gucci silk bag with brochure and paper towel. Clearly it jumps into the eye of the beholder and is not a boring shoe model, but you can combine it super easily and even in summer and autumn comfortably run through the city. So the modern man of today definitely needs one of the coveted specimens of Gucci!

Gucci Accesoires

As mentioned above, the most popular Gucci accessory is the classic Gucci belt. But the luxury brand offers many more options to enhance the outfit. Whether sunglasses, jewellery, scarves, scarves, watches, bags or purses, unconditional lovers of the brand have countless options to buy one of the coveted Pieces. One of these possibilities is of course a model from the sunglasses collection of the luxury label!

Gucci ‘L’Aveugle Par Amour

Eccentric looks are the essence of every Gucci style. Again this season, Gucci has exceeded expectations with creativity alone. Beautifully and strikingly decorated sunglasses characterise the new collections of the hyped brand. The Italian luxury label has made a name for itself in the world with its unusual and eye-catching designs, which is also reflected in the brand’s eyewear collection. Each model is a work of art in itself! A popular model that picks up on the brand’s extravagance is the “Gucci GG0113S Model”. The famous artist Bad Bunny was often seen in these glasses, undoubtedly an absolute eye-catcher. Combined with a flower suit, the style is already too much of a good thing for some, but not for him! The Gucci eyewear itself has just that little something that is needed to make any outfit look more rebellious and youthful, so it’s also great for the older trendsetters among us!

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CHAMBEAAA!

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Gucci perfume

In this year’s Gucci campaign for the perfume “Forever Guilty”, the luxury label is drawing on celebrities such as songwriter Lana Del Rey and actor and singer Jared Leto!

Gucci Sale: Cheap offers!

The number of young buyers at Gucci is further evidence that the brand is growing in popularity among today’s youth. That the combination young and expensive can not function quite so well, is actually obvious. Especially students or people who are trying to gain a foothold in the world of work usually do not have the necessary change to dress up with the luxury brand or to decorate with its accessories. One way to still be able to afford the products and get a good deal is to buy outlets. A large outlet is located in England, in the Bicester Village. So if you want to get some great bargains, you should consider visiting the outlet during your next holiday in England.

For those of you who think England is too far away, we have an option near you! There is also an outlet in Roermond, Holland where Gucci goods are sold at affordable prices. In addition to Gucci, you can also find other luxury brands such as Prada, Nike etc. here.

Gucci

If you want to experience the full Gucci buying experience, you can visit the Gucci boutiques in Düsseldorf, Frankfurt or Metzingen. For those who prefer to sit on the couch at home and shop from there, the online shop is a good option. Here you’ll find everything from Gucci children’s clothing and belts to a complete outfit for him or her – everything a Gucci lover’s heart desires.

Gucci commercials and campaigns

In honor of the year of the pig in the Chinese calendar, Gucci has shot a web spot with Harry Styles. In the current campaign the singer Harry Styles is in front of the camera, sharing his brush with a pig, if that doesn’t make the viewer smile!

11 Facts about Gucci you probably don’t know

Here you can learn a few more things about Gucci that you certainly didn’t know yet. What the company has to do with Unicef and how the innovative Bamboo Bag came about – here are the answers! Take a look and find out more about this internationally hyped brand.

Influencer Marketing: Social Media Agency Insights!

Take advantage of our excellent network! As influencer agency, we put influencers early on Instagram. From the fashion label to the corporation: Influencer marketing offers ranges that other media hardly reach. With over 7,000,000 impressions to date, this is one of the biggest projects: the Sports Influencer Award with 15+ influencers. You would like to advertise on Instagram? Send us your campaign data.

Influencers for fashion, travel & more

Social media marketing with influencers for fashion companies

Social media management plays an important role in any modern media planning for new projects, products and brands. Here companies reach the right contact persons directly and without large wastage. Models, bloggers, they are influencers and bring brands to their target audience. For every marketing company, the clever choice of channels, people and product placement is the guarantee of commercial success. Those who choose between different social networks these days do not only have the choice between one or two networks, many today are competing for the favor of billions of users. To date, there is only one undisputed leader, the largest social network since Facebook, with nearly two billion users. A huge opportunity for companies. In addition to the industry giants, more and more new and interesting networks are opening up. Real big players are above all YouTube and Instagram. Emerging networks include Pinterest and Snapchat.

Influencer Marketing for Germany + Europe

Influencer marketing is concerned with the targeted marketing of products or brands by opinion leaders (influencers). Many clients use Instagram as lead generation. Through the targeted integration of thematically matching goods, blogs and Instagram channels are now becoming the sought-after promotion platform for marketing departments. Influencers are instruments of “digital marketing”. In the jargon of the advertising industry, “influencers […] are the new supertargets in marketing. As multipliers and opinion leaders, they are at the center of their own network and are actively networked with others. They strengthen the reputation of a supplier, help products, brands and services to make a quick breakthrough and thus ensure success.” (Paul Gillin: The New Influencers, Quill Driver, Frenso 2007).

Increase Reach – Social Media Influencer: Creative Marketing

The more people ‘talk’ about you or your brand, the more successful you are! The principle is old-fashioned and also works in social media management. To gain exposure to social networks like Instagram in Snapchat, it’s especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. A very authentic product placement for your own brand! Just like editors in magazines, bloggers in social networks are the opinion leaders. They are interesting to people because they report live and directly from their private lives. This absolutely authentic presentation makes her photos, stories and videos in social networks and her followers hot. Products and brands that use them will be re-purchased, used and in the best case recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly large. Especially in the younger target groups, bloggers are the stars of the new era. Anyone who wants to follow these trends will follow them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, companies and companies unbeatable advantages in direct customer contact and sales promotion.

Social Media Models – Efficient Marketing and First-Class Results

Multipliers, Influenzer, Testimonial, Brand Ambassador – There are so many names for this one popular concept in Referral Marketing. Our modeling agency is one of the first movers for social media & models. Fashion companies benefit in particular from the model as a brand ambassador. The organic range is almost free from wastage. Quite unlike in classic media such as TV, magazine & Co. Their products go directly to young and trend-conscious people. Ideal for all promotions such as travel, hotels, fashion, new products, beauty products and much more. As a modeling agency, we attach particular importance to authentic people and constant camera presence for social media marketing. We want to integrate brands into the daily lives of users and increase the branding for you through a steady flow of information. Those who establish their brand in young target groups will be able to profit from the range for many years to come. Take the unique opportunity to work in this new area of ​​marketing. Book strong multipliers for your next social media campaign – with CM!

  • Social Media Model Management
    We advise you in castings and model selection
  • Top Influenzer for your target group
    Success through active users and multipliers
  • Ad Management
    Advertise on Youtube, Instagram & Co.

Classics like YouTube, Facebook and Youngsters like Instagram, Snapchat

Modern market leaders – Instagram is often an insider’s tip in online marketing of companies and companies for their products and services that are advertised or promoted on social networks. For a few weeks, it is also possible to switch to Instagram advertising. What distinguishes Instagram, especially from the other major social networks, is the very exact targeting of targeting. Since then, Facebook has ranked first with over 1.5 billion users, with Instagram already bringing together more than 300 million. Due to the hitherto very specialized user group, the picture network is provided by the house with little wastage in the promotion. Cross-media, cross-network work is the recipe for success for reach and cover in social networks such as Instagram, YouTube, Facebook, Twitter & Co. Here are the big players for Germany:

  • YouTube – The largest video platform
    1,400,000 users
  • Instagram – the app for photos & small videos
    900,000,000 users
  • Facebook – the network for everyone
    1,850,000 users
  • Snapchat – The Youngster of Networks
    300,000,000 users

Social Media Monitoring

Anyone who wants to promote his products successfully as a company or company in social media must pay attention to two factors. This is the choice of media (mix, style, channel, etc.) for the skillful placement as well as the monitoring of the success following the advertising campaigns. Social media monitoring therefore addresses the particular challenge of reviewing outcomes – achievements and goals that companies set themselves in advance of each campaign. A variety of analytical methods, which are already largely provided by the individual social networks, help. Here you can read out various information and see if your own campaign on the Web was successful. The key figures in social media management include:

  • Target group (demographics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • Behavior of the users as well as the conversion

Social Media Ads & Retargeting – Marketing Strategies for Modern Brands

Especially for the technological components, social media managers can create complex campaign plans for companies and companies. For example, users who see our ad but are using a new iPhone may see different ad impressions than users with older devices. For example, this scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups here. Another component of sales promotion through social networks is retargeting, the intelligent new or return of visitors. By retargeting we catch users who have ever been interested in your offer. This increases the willingness of users to interact and their success in the online media.

Foodguide: The Best Burgers in New York City!

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