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Linn: Back from Milan – high Fashion Model #Teaser

Linn, one of our wonderful New Faces is fresh from Milan back in Germany. We took this chance and put our Natascha together for an exclusive interview with her. How the everyday life of a model runs and her experiences with brands like Dolce & Gabbana and Moschino. Find out on Sunday on our Youtube Channel or here in our blog.

Luisa x LANA Magazine in Paris: Spring is coming!

2019 is only a few days old and already there is a new magazine release with our Luisa! This time from beautiful Paris, with spring and looks for the coming weeks. The LANA Magazine appears throughout the Middle East. Here are a few excerpts from the current issue. Here you come directly to Luisas photos.

Photo gallery in LANA Magazine @ Paris

Pages in magazine

LANA Cover

Our New Faces, now for C&A Clockhouse on Instagram

C&A Clockhouse – the young fashion brand. For the current season several of our models were already in front of the camera for Clockhouse. Young, fresh and trendy, that’s Clockhouse Young Fashion by C&A. The fashion retailer thus also offers its young customers high-quality products. Whether a crazy party outfit for the evening, casual leisure wear for the day or a stylish business look for the start of your career – the young fashion from Clockhouse at C&A is aimed at young people and the young at heart who enjoy life to the full and like to express this attitude to life with their outfits.

Our Models for C&A Clockhouse on Instagram

Social media & models go hand in hand today. Here are many young people and many new ideas. As a result, the social network is setting trends more and more quickly than ever before. Who are the most successful instagramers?

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We can do it! 💪🏼 #clockhouse

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Take the time to smile and be happy🎈 #clockhouse

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No caption necessary.. 😝 #clockhouse #sweater

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🙈 #clockhouse #christmas #sweater

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Trends: Celebrities on Instagram

Young, talented, popular: these are the top 10 Instagram Accouts:

  • Beyonce (singer)
  • Kim Kardashian (TV star)
  • Ariana Grande
  • Taylor Swift (singer)
  • Selena Gomez (actress)
  • Justin Bieber (singer)
  • Kendall Jenner
  • Kylie Jenner
  • Nicki Minaj

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a modeling agency, we are always very close when it comes to new trends in the fashion world: fashion, bloggers, trends, events to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what is going on in New York? What is coming from London? What’s new from Berlin? What happens in the world? Which bloggers are hot and what need?

You will find the trends for us! From day one you work directly with our team and you’re part of advertising (for example YouTube campaigns) and the modeling agency, which means you get a lot more insight into the world of the media. The perfect start to your career.

Official IHK training company

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Online Editing: Marketing Know How for Study and Career

What makes the training so special? Know how meets fashion.

  • Fashion, VIPs, News, Trends and Influencers
  • Content Marketing and Search Engine Optimization

Due to the fact that we have a lot of intersections with the advertising industry, we are specialized in the topic of online marketing and search engine optimization. If you combine both areas, fashion and influencers, as well as online marketing and search engine optimization, then you have absolutely valuable know-how for the future! No matter if you want to study in the media later or you want to start your career later, you have good chances! Interview the best bloggers in Germany and find out for us that nobody knew yet! As a fashion editor, you are sometimes also at events, store openings, blogger events, fashion weeks, GNTM or the About You Awards. Boring it is guaranteed not in the fashion world!

Application for editorial / fashion magazine only possible for Cologne location!

We are looking for interns and apprentices who want to be fully immersed in the world of media, models and advertising! At CM, you’ll see all the sections and get to know all aspects of a model and media agency. You’ll get deep insight into office and administration, plus media skills: Modern online marketing, social media and influencer marketing , PR and more. From the fashion show to Fashion Week to castings and Travel Management. Apply now in our modeling agency!

What you do in the internship / apprenticeship. learn:

  • Media and Project Management
  • Special know-how in Advertising and Fashion
  • Content, Social and Online Marketing
  • Commercial knowledge
  • Customer Care, Customer Administration, Communication
  • Planning, organization, phone calls, e-mail traffic, Excel spreadsheets
  • Contact for Models and Team

What you should bring to Prerequisites:

  • Commitment and self-reliance
  • Good knowledge of English
  • Good spelling and expressions
  • Communication skills, independent and structured work, a sense of responsibility
  • Computer Basics
  • Ideally, fast typing or 10-finger writing (for emails, content, etc)

Working Hours and Agency during Training:

  • Mon – Thu from 9am to 6pm incl. 1h lunch
  • Fri 9-15 pm
  • Cologne, City (Rooftop) on 220sqm and two floors
  • We invest a lot of time in your education
  • Young, ambitious team
  • Owner-operated

Internship for 3 and 6 months:

  • Compensation for 3 months: 200,00 Euro per month
  • Compensation for 6 months: 300.00 Euros per month
  • Excl. Social security contributions, health insurance
  • Takeover: In education / permanent employment possible (with sufficient previous knowledge)

Vocational training as a merchant and merchant

  • Your degree: Business Administration or Dialogue Marketing
  • specializing in Digital Marketing / Model & Artist Management
  • Remuneration: 600.00 Euros per month in the 1st year of apprenticeship, increasing according to motivation
  • Excl. Social security contributions, health insurance
  • Takeover: In permanent position possible

Application

Please send us a cover letter + CV as PDF. We do not require certificates or degrees.

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  2. Cover Letter + Upload CV
  3. Submit

 

Job:

Name:

Age:

City:

Start:

E-Mail:

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+ Upload

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Online Editorial: News, Trends and Influencers all day!

What does your job look like?

Start the day, team meeting and editing

Your everyday life consists of the classic office work! With a good coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workstation and check all e-mails and inquiries first. At about 10 o’clock we meet for a team meeting. Here we will quickly and through the most important tasks of the day. After that, you’ll be fully focused on your work, from agreeing with bloggers’ managements to PR agencies, new imagery that leaves you free in Photoshop, or even different tasks that you do not even count on today! Because as a fashion editor you’re always part of our modeling and advertising agency. So you also take over editorial tasks for our modeling agency, in the field of PR.

Interviews, design, news and public relations

Versatile and varied, our internship as well as vocational training (for office management or dialogue marketing) as a fashion editor. With all your main tasks, a friendly team and constantly new tasks, so that you yourself can grow in the challenges!

The longer your education, the more extensive the expertise that you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us, a job is not just about the daily work of the same things. You get your own tasks, projects and depending on the duration of the training increasingly more responsibility. In principle, we offer these three forms of training

Internship & trainee: Differences in education

  • 3-month internship for career orientation
  • 6-month internship for career guidance and know-how transfer
  • vocational training in the commercial sector

3-month internship for career orientation

In the three-month internship, you will get to know all important areas at a glance. Then you have an assessment of whether you would make the job as a fashion editor / in fun or not. In the three months you get a task that you are allowed to look after independently, with supervision and guidance. In addition, you will of course be involved in work with our team and get to know a bit of the world of public relations (PR).

6-month internship for career orientation and marketing know-how

Of course, in the six-month internship you will learn a lot more besides the important areas of vocational orientation! The experiences are more. For example, the Berlin Fashion Week takes place every six months, so if you’re lucky, maybe you can visit them for us! Or you organize photo shoots with photographers and models, which are then published in the magazine. You will be commissioned with such larger projects in a six-month internship. You then take care of the various tasks and the various contact persons, all around agencies, designers, models but also bloggers. During the internship, you will not only get to know the superficial aspects of a fashion magazine, but also in-depth work processes in marketing.

Vocational training in the commercial sector: editorial to management

In a vocational training, z.b. as a merchant or as a saleswoman for office communication or dialogue marketing, you will learn everything there is to know about the media world! After the vocational training you have gathered so much know-how that you can gain a foothold in every agency and in just about every magazine. Not only do we teach you how to work editorially, you also get to know a lot of aspects of marketing and especially online marketing, social media and influencer marketing. Who sits in the front row at a fashion show these days? Bloggers! That’s why we no longer just ask ourselves the classic world of printed magazines, but in 2018 have completely focused on the online area. Nevertheless, every six months we publish a best of issue in print, for reordering. Of course you will get to know all aspects of the layout here too, you will be happy to deal with Photoshop but also with InDesign. At the end of your vocational training you have got to know everything and with a little luck and good achievements, you even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK training company

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Nicole: Personality, high fashion, short hair, perfect mix!

Nicole’s new showreel from our CM videographer Robin! Clean, natural, just as she is. You will hear a lot more of her from summer 2018, with already signed contracts for Tokyo and more for mega cities like Milan and Paris. We look forward to the coming years! Today, we present you Nicole’s new showreel:

Nicole x Coming soon in Tokyo and Milan

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

#1 Release for new face Hannah in Kaltblut magazine by Jan Krueck

Today Hannah’s first publication appeared in Kaltblut magazine. The photos of Jan Krueck shows what talent is inside her. Also included were Yannic Joel Hohaus for styling / concept and Chantiny Ly Wolf for hair and make-up. The designs Read more

Media Agency: Advertising, Shooting and Social Media Marketing

Media agencies do not just design concepts, they implement all ideas, plans and strategies profitably. Media planning and production then covers all key audiences, channels and KPIs. This saves customers valuable time. Because many time-consuming agreements between the individual agencies fall through the comprehensive services of a full service media agency. They provide a complete media portfolio of their clients, with whom marketing can be well and efficiently operated by their own team or agency. It’s not just about the ideas, but also about the performance-oriented implementation of each campaign! The individual advertising concepts of the agencies are extremely individual. Understandable, since most products and brands are very individual. As well as their target groups, their needs and wishes. As a media agency you are always looking for a balancing act to gain the greatest possible success for your clients in the various areas. If you put all the individual strategies together, you have a comprehensive media concept for your own brand. A guideline that helps to grow steadily with traditional and new media.

It is not just about traditional media, but also about new media and new marketing strategies, such as online marketing and social media marketing. Here are extremely large open and hidden sales potential for companies and companies. Why? To date, new media are not used by all companies and brands. There is still “first mover” in social media marketing.

Already knew? We produce small clips for us as well as social media content for our customers, for example Youtube Unboxings for one of the largest shoe retailers in Europe. Here are a few examples from our own portfolio. Later, we also show a best practice of our customers.

Target group knowledge and authentic brands in the new marketing

Authentic, honest! Anyone who shows authentic content, including social content, will win new customers for their brand and their product range. For every company a great opportunity for sustainable, digital success. Media agencies therefore take a focused look at the target groups in new media, where we are currently bringing out the greatest potential. Good planning pays off in the sale and promotion of new products, collections and services.

Social Media Marketing: Advertising on Instagram, Youtube & Co.

In social networks, people today receive much of their daily information. In particular, social networks have always gained in their presence and in their relevance in society. Facebook, Youtube and Instagram have become indispensable today. In all countries, whether it is the western world, the Far East or even individual regions and countries in Europe. People all over the world are logged into social networks. Anyone who is present as a brand or company in social networks, can spread his messages with a long reach. Also, the possibility of viral information dissemination is much higher on social networks than a traditional marketing campaign. In social networks, trends and new fashions spread over a few hours worldwide. Especially bloggers and influencers are here very active market participants, which is convincing for companies. Here we also work very closely with our in-house social media agency.

Advertising does not need a big set anymore, how to easily produce small social content, Deichmann shows.

The example also shows you how small social content can be linked to the big campaign.

Now in the trend at advertising agencies: Blogger and Influencer Marketing

Currently very popular are the two trend themes: Blogger and Influencer Marketing. Both areas are very new and there are few expert agencies. Now the first ones are looking for a comprehensive portfolio together. There are already some big players in the industry who specialize in Youtuber and Blogger. The particularly authentic form of presentation of the young loose on social networks attracts many other young people almost automatically. They become trendsetters and everything they do is copied 1 to 1 by the young people. So who placed his brand so sent social networks Instagram, saving a lot of budget for advertising.

As a full service media agency, of course, we are on the pulse of the times. In addition to models, we already represent a large portfolio of influencers and bloggers. With them, customers can play their advertising so targeted, as it would not be possible in the traditional channels for advertising. Added to this is the positive effect of the emotional connection to the influencer. Our media managers are on the go every day on social networks to find the new Instagram stars and Youtubers! The rise of bloggers is often very fast, as they are very young and relatively quickly regarded by many as idols. If a critical mass of fans or followers is exceeded, the range automatically builds up. In general, influencer marketing and social media marketing are about authenticity. Wherever you convince and your product advertises honestly, that is honestly perceived by the users, can educate high heels.

Best Practice Newsjacking: Influencer at the beginning of the career

6,000 views with the first video! Blogger Soraya Wanya’s first Youtube video with fashion agent Iva reached tens of thousands in just a short time! Who would be able to make it from a standstill at the age of 18? That is why advertising agencies in Germany pay much attention to young bloggers and influencers. She has made a special for the TV show “Germany’s Next Top Model” and so together with Iva quickly thousands and tens of thousands. News jacking or content marketing is a principle that takes up content that will happen in the future. The strategy reaches many, as it is often the first source of information on the new topic. Even social networks are happy about such content from bloggers.

Picture: Lukinski Werbeagentur / Aritcle: News Jacking und Content Marketing durch Influencer

Advertising costs and budgets for digital advertising campaigns

Calculating advertising costs for social media marketing is expensive in classic advertising campaigns. A specific advertising budget is spent by a company on a product, the analyzes then try to measure the successes. However, it is hard to come to a conclusion about how high the advertising investment was and how expensive each new or reactivated customer was. In social media advertising, measuring success is much easier and, above all, faster. In the media agency, everything is calculated exactly and at the end the measures are measured, for example, by means of the CPC (Costs Per Click). If the click cost is higher, more budget will be invested in the ad.

A / B testing for conversion and click optimization of advertisements

A / B Testinghelp the click optimization of advertisements. In order to have a good overview of the successes, the chances and of course the risks, A / B tests are conducted in good agencies. Here are different ads types, graphics and texts played in the advertisements against each other. Users will click more frequently and less frequently. The results of the test will help you tailor your ads to the buyers for a high CTR (conversion). In the end, only the most efficient ads will be promoted, while the less efficient ads will be turned off by the media agency. The free slots are then filled by new campaigns. In this way, we sustainably optimize the online sales of our customers and keep the media efficient and up-to-date.

Project management increases economic success

Of course, the entire administration and design costs a lot of planning time in the project management of a brand. That is why we, as a media agency, take on the entire project management for brands. As a brand, you can fully concentrate on the distribution of your products, while your media is always modern and unique! As an agency, we are not just ideas and consultants, we also make sure that their media always works and provides optimal performance on the various devices that are used by users today. It’s all about optimization, as well as design and usability. And yes, of course, search engine optimization plays a big role in our agency work. Our project managers and consultants are young and well educated. With it we guarantee always best and most modern results in the media work – for your marketing.

Production of commercials, photo shoots and social media content

It is also important to many of our customers that we not only “think through” the media, but also handle all media production. As a full service media agency, we have excellent photographers in our portfolio, we also handle video productions but also the post production of shootings and spots. Small commercials but also the previously described social media content that can be produced quickly and easily, even in large quantities. The advantage: With daily content you are up-to-date every day! As a production company, we are your partner when it comes to calculating costs and effort. How to organize, as described in the project management, shooting sets and team planning, so that nothing can go wrong on the day of production! We produce the content specifically tailored to the target group and also adapt all designs to the specific challenges of your target group. Your media will be perfectly attuned to your shoppers and they will always have new, unique and individual content that will delight users in the long run and turn them into true brand fans.

Here’s another example from our own portfolio to showcase the possibilities:

Conclusion on the topic of advertising agencies and media agencies

In relation to the traditional marketing methods of advertising agencies and media agencies, new media are a real paradise for brands and companies. You can still make big profits here because the competition is not as high as in the other industry. Just placing a billboard in the middle of Berlin is so costly that only big market players can afford it. Social media a really interesting field when it comes to their own advertising and marketing.

Contact

If you have any questions about possible strategies and concepts for your media development, please call us. We give you detailed advice and show you how you can advance your brand in the new media. We value ambition and punctuality. Together we achieve high quality results that convince your agency. The perfect choice of model – that’s our job! Read more about our media agency services in Germany and Europe here:

PictureSkyline © science photo – fotolia.com

Surrealism x Mercedes-Benz: Charlène by Specter / Amuse / VICE

Welcome to Farewell! This new film suprised us so much! Our Charlène from Paris is so wonderful. The story: “A Blind Man’s Poem is an epic deep sea dive into the darkest corners of director Specter Berlin’s mind. Over seven minutes, he subverts our notions of what a car film should be.” Watch it now! Read more

Janine on the rooftops of Dusseldorf: Shooting – Video

Hot, hotter, Janine. Our Model Janine shows her latest shooting looks in a short viedo clip! She was on the rooftops of Dusseldorf! New videos of our models, every Sunday on our model agency Youtube Channel. Follow us now > Models Youtube. Read more

The new Model-Showreel of Janine from Zurich!

The beautiful Janine from Zürich is now one of our new faces! Moreover a really nice video result because of director Janis Lionel and Maximilien Morrel, who cutted this videoclip! Hair and MakeUp by Luigi Vampa. Thank you for working with us!  Read more

Berlin Shooting with Eugen Mai: Sporty Streetwear

Such a cool Photoshooting in Berlin with our new faces Anne, Johanna und Marvin! Eugen Mai shot our models on a trashy skater track in cool street wear!  Read more

Chelina – Street Styles in Toksick Magazine by Nicola Rehbein

Out new, the new photos of Nicola Rehbein (20) for Toksick Magazine with beautiful Cheline. Just released! Toksick Magazine is not only about fashion. They also write a lot about art, music and culture. Stylisting was made by Masha Schubbach, hair & make-up did Sonja Grube. Outfit is by Native Youth. Read more

Snapcube – First pictures of Cologne Showroom at Kolonaki Lifestyle Store

Our first anniversary – so we took over the city! Yesterday, the fashion and the media world met to the first Cologne Showroom at Kolonaki Lifestyle Store. With great support of BSB Fashion Athens and styling of the mask. Get together for the #1 ANNIVERSARY. Thanks to SNAPCUBE for Photobox!