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Product photography – experts in fashion, jewellery, packshot & more

Product photography – fashion and jewellery, cars and technology, smartphones or furniture, a product photographer knows how to stage his samples. Last week we had our big special for Advertising photography. Product photography is a part of it. More precisely, product photography, in relation to advertising photography, deals less with the artistic side than with the technical component. For some photographers, lighting is extremely important, e.g. in the automotive industry. If a car body is to be shown here, angle is particularly important, but so is light setting and shadows. The refraction on the individual materials, features over the varnish of smaller light reflections, hundreds of details in just one motif. In complete contrast to product photography in the photo studio for online shops, here it is just as much about the technical refinements but also about high quantities. Some new collections are so large that three photo studios are employed in parallel to produce the amount of images. We take a closer look at the work of a product photographer!

If you are looking for an expert for your products, please do not hesitate to contact us and we will help you to arrange and organize your photo shooting.

High-quality product and product photography as well as laying goods

As described before, the product photographer is particularly interested in the technical details of lighting, equipment, rebuilds in the photo studio and many other elements. We don’t have to talk about that anymore, what’s more important here in product photography is that you have a photographer at your side who gets along very well with planning and organization. Because here it is no longer about one model and 5 garments but often about 100. The individual garments and outfits do not only have to be stored for a short time, they have to be put together on site, nothing may get lost and of course must not be damaged. The photographer is not only a photographer but also a real planning talent.

The photographer must attach great importance to punctuality, after all, such longer productions are about short periods of time. While the collection may already be on its way to Europe in a container, the first samples are to be photographed so that they are available in the online shop just in time for the start of the campaign. A great challenge not only for you as a customer, but of course also for the photographer.

Jewellery with gold and effect – Example

Mood Board / Mood Frames for products (mood scene)

Before we go to the photo studio, before the car is assembled on the turntable, before the 100 items of clothing are shipped, it’s all about the concept first! Mood boards are mood scenes, exemplary photos that show customers and the team what the photographer imagines the set to be like.

These include, for example:

  • Location and Backgrounds
  • Props and decorations
  • State of product
  • Light setting and colours
  • photos or as clipping?
  • For Models, Posing, if in Shooting
  • Outfits and accessories, also for hand models or foot models
  • different ideas to choose from

The resulting scenes are then much easier to understand than if a photographer would only explain. Because pictures say more than a thousand words! With the help of the Mood Board the whole team can orientate themselves, from the stylist who is responsible for the accessories and the props, the photographer who has to capture everything in the photo, the assistant who provides the products in front of the set and repacks the old products, everyone knows what to do!

Example – Glasses & Accessories in Shooting

Anyone who combines product and advertising photography can use the Mood Board to create additional ideas and concepts for collages or campaign images. This gives you a quick and easy overview of the media to be produced.

Questions during conception? Also here we help and support you as an agency.

Manual clipping (paths), composings, and collages

If you want to use your produced product images for collages or compilations, you need clipping. Not only for collages, also dealers who want to sell on Amazon need very clean surfaces. Usually for Amazon this means seller, white. Product images taken in a photo studio will rarely be photographed on a complete white background. That wouldn’t look so aesthetic to the viewer. However, clipping can also be used excellently to change backgrounds. For example, if you sell food online, you can quickly put a tablecloth in the background, old wood that looks very noble, or you can put several fruits together in the aforementioned collage. That is why many customers also want their products to be clipped.

For absolute quality, clipping must be done by hand. Depending on the product, such optional processes can also be automated. If, for example, you have products with very clear edges, ideally all dark ones, which are all picked up against a white background at the same time, you can also complete the release processes more quickly by using so-called batch processing. The disadvantage is that you will never achieve 100% quality. Therefore, clipping is usually not automatically produced and must be specified by you in the customer briefing.

Conversions and media export

Whoever commissions a photographer for the first time and receives the image material at the end, will usually receive image files with a size of 40 to 50 megabytes per image.

Tip 1 – Image compression

Especially in the area of online and online marketing such image sizes are not really practicable. Good photographers think of pointing this out to their customers in advance. Because if you end up with 100 so-called RAW files, with a total size of 5 GB, these are not practical files for an online shop or a digital advertisement. The photos are way too big! Since very few customers have installed Photoshop in their own agency or company, the photographer should consider providing additional compressed files for the web and mobile devices beforehand. These files save a lot of memory! This makes them much faster to load on mobile devices, whether smartphones or tablets. Why is that important? Search engine optimization plays an important role for many sellers when it comes to selling products. Whoever is best placed in the search engine gets more clicks and thus more customers. Due to the compression, a single photo is no longer 40 or 50 MB in size but only 0.4 MB. With it your picture loads 100 times faster in the Onlineshop.

Selection and Compression – Example

Tip2 – Image set

Photographer likes to send a large selection of photos. But don’t we book a photographer to do the work from A to Z, from organization to selection? That’s exactly why you should talk to your photographer about the quantity to be delivered in advance. The amount of photos in the end makes for four jobs, in your own company. Because the selection of 500, 600 photos with an untrained eye takes a very long time. A good photographer should directly take the preselection of the pictures from them, so that they only get the best ones and only decide between the absolute A-goods.

Contact: Product and advertising photography

We will help you in all steps, get in touch with us or get more information about advertising photographers.

Advertising Agency: Brand, Design, Text, SEO, Online Shop – Advisor & Tips

Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for social media and influencer marketing. What does an advertising agency do? Our overview in XXXL format with everything you need to know about advertising agencies for your own start-up or as a medium-sized company – the free advertising agency guide:

What exactly does an advertising agency actually do?

The advertising agency definition on Wikipedia summarizes: “An advertising agency is a service enterprise, which takes over the consultation, conception, planning, organization and realization of advertising and other communication measures for […] client”. – Full service.

The exact services of an advertising agency are less known to many. Does an advertising agency only ensure that a certain product becomes known? Does the advertising agency take on much deeper tasks? Who assigns a Full service advertising agency, which assigns a professional, who argues with the entire range mark and marketing. The actual producer, the actual company, can fully concentrate on day-to-day business. Everything about their products or services is of course also influenced by the advertising agency. Just think of market research and new product development. But before we come to such a complex area as product development from market research, for example from reporting from social networks, we take a look at the very basic tasks of an advertising agency.

Corperate Design – Design and Recognition

Anyone who thinks of the big golden M immediately knows where he is at home in the fast food sector. Anyone who sees a star on a car knows immediately which brand it is. Corporate design starts with something small and non-complex like a logo and ends with precise guidelines for large companies and corporations. These even regulate how the logo is to be affixed to a particular make of car, with exact distances in millimetres to the door, wheel or window. Corporate Design deals with the visual red thread of your company. The colour plays an important role here, as do the shapes: round elements, pointed or very straight. All of this will then prevail throughout the entire media portfolio. From an image brochure for customers to a promotional clip for YouTube, as soon as our fans see our brand, they know who is meant. The faster this identification and perception is possible, the greater the brand awareness can become. Just think of the bustling shopping street in the city centre: the faster you can identify a particular fashion store from the jungle of fashion stores, the faster you will run towards it.

Corporate Design is not only concerned with the wishes and ideas of the customer, but also with the final customers and consumers. So how can you design your brand in such a way that your desired target group finds it appealing and attractive?

All these questions are clarified, conceived and developed by an advertising agency. From the logo to the image brochure, from the website to the web shop, even the car fleet is branded. Recognition ensures that our customers have quick access to us, but also quickly storm into our stores or online shops.

Content Marketing – Content with added value

Speaking of attracting visitors, the area of content marketing in particular has become extremely popular in recent years. Content Marketing works with texts in different facets and variations.

Content marketing can be the placement in a prestigious medium. For example, we can buy a placement in an article in a well-known magazine. This article then discusses a topic that is right for our company. If, for example, you are a real estate agency and have vacant apartments in the Berlin area, but are also looking for new properties, it would be worth buying an article in a magazine about real estate agents in Berlin. As soon as someone wants to give up their apartment, rent it out or sell it, they search the Internet for a good real estate agent in Berlin. Of course, you immediately look for reviews and recommendations and then probably discover our article in the trade magazine.

By this recommendation marketing, in combination with content marketing, we reach a fast and high level of trust with the users and thus the chance increases that you as a real estate agent get the free apartment and not the competition.

Content marketing, however, also extends to parts of search engine optimization, we will deal with this aspect in more detail later in search engine marketing. Search engine marketing deals with various areas of optimization for search engines, but also with analysis and monitoring.

Communication – advertising copy and PR

Advertising texts, one of the supreme disciplines of any advertising agency. Every idea can be packaged in thousands of words: the countless advantages, the differences to the competition, the small details that make the product special. Ultimately, however, in advertising communication you only have a few moments to transport messages. In order to use these moments perfectly, you need advertising texts that are short and concise, yet as informative as possible. But that is not enough, advertising texts also need added value for the ultimate consumer. Why should I change? Why should I bother to click on the online shop? Why would I go downtown? Advertising agencies will find the perfect answer to these questions. A coherent formulation, which is then adopted for the further advertising concept.

The media used ultimately form from this. This communication concept ultimately leads to the Guideline, which all employees, agencies and freelancers must adhere to. Of course, the concept also contains other aspects, such as the company’s dos and don’ts or formulations outside certain standards that require approval. By means of the guideline or the communication concept all other media are designed in their formulation, from the image brochure for the own company up to the flyer, and of course also larger advertisements and campaigns.

Outdoor advertising naturally also plays an important role for many large corporations and companies. No matter whether it’s the placements on the way to work or on the way back home: from the food company to fashion to technology & automotive, there is a lot of competition in outdoor advertising. Unlike on the Internet, the space is not always available and advertisements cannot be exchanged every second. Outdoor advertising therefore requires a lot of preparatory work, organisation and planning in order to reach the consumer effectively. Here, too, the advertising texts must be very short and concise. Usually only two or three words, in combination with the visual language, which should convince the consumer.

All this work has only one purpose, to promote sales in business. Regardless of whether it is the point of sale in stationary retail or the point of sale as a digital marketplace, your own or a third-party online shop. As you can see, there are various and, above all, very diverse marketing opportunities. An experienced advertising agency helps with the selection of the media, but also with the formulation of the right texts. An overview of the areas of application:

  • Communication concept
  • advertising texts and PR
  • brochures and flyers
  • Adverts and campaigns
  • Outdoor advertising and posters
  • Direct Marketing and Mailing
  • Sales promotion and POS

Brand – structure and presentation

Co-design, text and presentation ultimately lead to a major strategic goal, the development of one’s own brand. How do we present ourselves to customers? How do we present ourselves to our own employees? How should other competitors think of us? Brand building is a very complex and psychological topic. It is often small aspects that can make a brand known.

Example of brand development and brand image – Take a look at the name of our agency as a best practice example. The name Cocaine Models can and is sometimes controversial. At the same time, the name ensures that the agency is a topic of conversation in the right circles. The daring title of the name also conveys a certain philosophy of the agency, the young, the new, the rebellious. Of course all for the image only, in the background the agency is exhibited for high fashion customers as well as for advertising customers and promises extreme professionalism. The proximity to haute couture brands and international brands also sharpens the brand profile. The online presence focuses on young people and at first glance suggests to customers that there are tomorrow’s model newcomers here.

Regular events in an extremely high-quality setting as well as fashion shows and model castings ensure constant interaction, not only via digital media, but also live. In addition, representative work was quickly agreed with renowned agencies in mega-cities such as New York, London and Tokyo. This overall mix ensures that young talents feel very comfortable with us, as they have the chance of an international career, and at the same time customers see that we find the best talents in Germany through these targeted measures. An overall mix, which can be read over many pages in the planning, but, as you can see here, can also be described in short form.

Each brand image is individual!

Every brand image is individual! Advertising agencies are trained to find out the peculiarities of companies and to work out philosophies in such a way that they can also be reproduced in the shortest form.

Let’s find your brand core and let’s develop a strategy together with a three-, five- or ten-year vision!

Brands and branding at a glance:

  • Brand / competition analysis
  • Development of identity
  • Brand architecture
  • Positioning
  • Naming

POS Material – Equip business premises

The furnishing of business premises is definitely one of our favourite disciplines! Interior design, feel-good rooms, sales areas and, of course, how do we keep the customer in the store? But not only the point of sale is important, but also the media distributed within the business premises. Beginning with the shop window decoration, where you can rely on props as well as work very well with print, up to the checkout area and the reference to one or the other small take-away article.

Changing designs with changing campaigns and seasons, the installation of monitors and screens for moving images, in the area of POS material for business premises is much possible. It doesn’t always have to be the dusty brochure!

Advertising agencies are partly specialized to get involved in such ideas, to deliver creative concepts, how to stand out in the crowd! Especially in the shopping streets, which there are in every big city, the competition is big. In particular, fashion companies there are link to link ranked, like a chain. Where do I shop? The decision often only takes a few seconds. As we have already discussed before with the topic Corporate Design, it is firstly about the quick recognition of the brand and secondly again about the added value for our consumers! Maybe we have glasses and hats to match the current summer weather. Our media point directly to colors, cheerfulness and vacation. The perfect occasion to take a short break in the middle of the shopping mile! This is how effective POS marketing works in combination with business equipment, business premises and media.

Print advertising material – sales promotion information

Print advertising has always been important. Of course you can discuss the importance of a business card up and down. Ultimately, however, the point is to ensure that the business card, i.e. the contact, remains present. A name that’s only spoken is easy to forget. The business card remains on the desk. Just as with the business card, it is of course the same with other print media. Do you remember the catalogues from the 80s, 90s? The catalogue had permanent presence in the living rooms of families and households. Every now and then they rummaged in it and every now and then something was ordered. That’s exactly how it works today!

In the mailbox you discover a lot of advertising, 90% is not important for us, but sometimes we discover something that we pick up. The classic: the pizza card from the pizza baker around the corner. The pizza arrives fresh and hot, maybe you even get a few percent discount as a loyal regular customer. Continue with supermarket brochures, which are popular with many people. In the USA, couponing, collecting vouchers or combining them to get even bigger savings offers, has even become a real folk sport.

Although the world is becoming increasingly digital, print media retain their impact. From the business card, mentioned at the beginning, which remains on the desk, to the sales brochure in which the most important products are listed so that a sales representative or salesperson can present them immediately to the customer, to large posters, city lights and outdoor advertising.

Of course, we always recommend an individual mix of print media for your own business stationery. The car dealership needs brochures, fashion companies need large posters and sales representatives need the classic business card.

Tip: Think about the environment when printing

From our experience as a successful advertising agency we have very often noticed that large quantities are often ordered, therefore safety first! Particularly in the print sector, the costs for unit prices are falling enormously to high volumes. While the small hairdresser orders 1,000 pieces for 500 €, the automotive group orders 1,000,000 pieces for 5,000 €. The problem is that more than half of all printed media ends up in the warehouse and ends up in the garbage. A great waste of energy, from the loss of the trees, the production with energy, the manpower used and the inks in the print shop to the delivery to the passing on.

Therefore, when placing your final order, always think a little bit about the environment and ask yourself the question: do we really need one million pieces or are 100,000 pieces enough?

Production – Photographic and video material for advertising

The production of photo and video material for the print media, but of course also for all online and digital media, is one of the major core elements of advertising agencies. Here it depends on the close cooperation with many freelancers. It starts with the organization, including the photo studio, the photographer, a videographer, possibly the assistant, one or more make-up artists, stylists for props and outfits… many workers, who have to be organized together at one appointment.

In order for this tour de force to work at all, a lot of experience in planning and organizing photo shootings is required. The processes must be exactly right, a concept must be available in advance that immediately makes sense to every team member. The customer, i.e. you, must have given your okay to this advertising concept and all team members must be briefed in detail with a complete moodboard, i.e. a paper in which all scenes are represented pictorially, up to the timing and final callsheet. In the callsheet you define which people are present at the production date, how to best reach them and the times and of course all information for the assistant, from the driver for airport and hotel transfers to the camera assistant. Here is an overview of the most important parameters:

  • Shooting concept or campaign concept
  • moodboard with scenes images
  • Callsheet with contact addresses of all team members and time control file
  • Preliminary coordination and organization between photographer, videographer, technician, photo studio, make-up artist, stylist, models,…

Advertising and product photographer

Advertising and product photographers have a demanding job. Since we have to do very often with the material and also very frequently customers with us inquire whether we can support with the switching to first-class photographers, we have for this a separate range! Read more about the topic here:

Image processing for media

The post-editing in photography makes up a large part of the first class. We work in particular with photographers who work for international young brands, because they have the most up-to-date image for the zeitgeist, and with those photographers who also frequently cooperate with magazines, because they focus in particular on high-end postproduction. In the area of Adobe Lightroom and Adobe Photoshop no one can fool them so quickly. Of course, many photographers also use Capture One. But no matter what the software’s name is for the photographers, we can get you to the best in retouching.

In the image editing process, you only use the Lightroom program once you’ve heard it. Here, all photos are transferred from the camera and released for selection in large quantities, but the colors are also corrected once in a while. This results in the pre-selection or selection for the customer, which can then be used to decide on the final photo motifs. As soon as you, the customer, have made your decision as to which photos will ultimately be used for the campaign, these photos will be retouched in detail. For the retouch, the post-processing of the photos, programs like Adobe Photoshop or Capture One are used. Here the details are worked on, from the skin to individual strands of hair and of course dust on the floor. The supreme discipline is skin, of course. The image must not appear unnatural and ultimately post-processing must never look like post-processing. The best photographers edit their photos so that most would assume that they were never reworked. Here lies the great art of advertising and product photography!

SEM – Search engine marketing

Search engine marketing is nowadays one of the central means for sales promotion. In the digital age almost all information flows go via search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online shops and websites are the experts for rankings in search engines such as Google, Yahoo, Bing or Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has already successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are search terms of the users, have also made it to number one, in the national as well as in the English-speaking area. Search engine marketing is so efficient because nobody goes to the city centres for new products anymore, first of all they search online. No matter whether they are digital marketplaces or the online shop. Not only products, but also services are increasingly called up online these days.

  • Which nearby massage parlours are recommended?
  • Where to find the nearest dealership for luxury brands?
  • What is the best shampoo?
  • Ladies T-Shirt Trends 2020
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because a large part of the competition takes place in the digital market today. This cross-media mix, i.e. the spread across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a quick look at the topic of search engine optimization.

SEM / SEO – Search engine optimization

Search engine optimization initially deals fundamentally with the placement of websites and online shops in the popular search engines all around Google, Bing or Yahoo. The higher a website is placed, the more clicks it receives. The goal for any search engine company is to reach number one. But why is place one so important? Let’s take a look at a heatmap from the market research, it shows the search engine Google and the views of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because here all users get caught with their eyes, the advertisements are also placed in this prominent place. The closer your website or online shop comes to this point, the more clicks you are likely to get and the more sales you can make. Here you can see the views again clearly in the heat map:

How to get to page one on Google?

To reach page one, you first have to look at the competition. Is there a lot of competition or not? If, for example, we want to do search engine optimization in the area of real estate, apartments, insurance or financial services, we need correspondingly high capital for the implementation of the goals. It is already easier when it comes to more specific terms, for example the “lamp shop in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First a look at rather difficult keywords:

  • Hotel New York
  • short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

In addition to these hard to come by keywords, there are also simpler ones, for example local topics or niche topics:

  • Lamp specialist shop in Hamburg
  • Short-Holiday Neuschwanstein Castle Bavaria
  • test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this little example you can see that the more exact the terms become, the easier search engine optimization will probably be. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it is not complicated. It is only relatively less expensive. Ultimately, however, targeted search engine optimization always remains an ongoing project and not a one-off setup, as long as it is a medium-sized and large company.

So far we were only in the area of content, of course there are even more aspects in search engine optimization, for example the page structure, but it would go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on your own website or in your online shop.

But there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. The OffPage optimization then revolves around all measures outside the own online project. A large and central part of this is the generation of backlinks. Backlinks are links from other sites to our project.

Backlinks simply described:

  • Best Practice Real Estate – the central topic for our clients: House and apartment to buy or rent
  • We as advertising agency provide for the reader many topic-relevant sides with increase in value, which it does not find somewhere else
  • Example article: Kitchen trends 2020
  • The article will rise over weeks and months always higher in the placement
  • A larger living magazine investigates at some point to the topic kitchen trends of the coming yearly
  • The editor takes over two or three ideas and links our website
  • As an advertising agency we also buy a backlink in an online blog
  • By the cross-reference in the living magazine a further Blog on us became attentive and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there on place eight or nine
  • With the constant cross references our article rose step by step and now occupies place one

How do kitchen trends and houses fit together? In search engine optimization, you don’t just take up your rigid subject area, but also horizontally related topics. For example, when we talk about selling or buying a house, we should also talk about land in this context, i.e. garden, driveway and garage. But we should also report on the inner life of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as formulating YouTube videos. A thousand ideas! One goal: sales promotion.

Questions about search engine optimization? Contact

Our internal experts ensure international placements, in several languages and in several countries. No matter whether national project or international, we help you in all areas. With reference projects that speak for our quality.

SEM / SEA – Search engine analysis

After the search engine optimization we want to have a short look at the search engine analysis. The search engine analysis deals with the behaviour of users on our own website. In addition, the search engine analysis also considers the effects of our search engine optimization. Have we risen or fallen in the rankings? How can I improve my ranking on Google? With exact key figures you can draw conclusions from the reporting and monitoring of the search engine.

Social Media – Marketing on YouTube, Facebook and Instagram

Modern, modern, social media marketing! Anyone who is a brand nowadays is of course also active in the social networks. But it is no longer just prestige that attracts companies to social networks, but increasingly also sales strength. Social networks have developed into the central communication channel of our society. No matter how far you are from each other, scattered across continents or even just in two different rooms, WhatsApp, Facebook, YouTube and Instagram dominate our daily lives. Therefore, having a clear presence in social networks is a central means for many companies to win new customers. As an advertising agency, social media marketing therefore plays an increasingly central role in the marketing context. Social networks are particularly popular as a communication channel for companies with young target groups.

Development of networks and advertisements

Social networks are also constantly evolving. Facebook used to be a timeline with a connected messenger service. Meanwhile Facebook is a huge universe of groups, different interests, information pages, companies and of course billions of individuals. Facebook enables companies and firms to place targeted advertisements to selected target groups. Advertisements have extremely low wastage, they hit exactly the people our advertisement is supposed to hit. No matter whether our target group is between 19 and 20 years old or between 35 and 40 years old, male or female, with interests or with fewer hobbies. There are local, regional and also city related advertisements as well as live broadcasts for events. Thanks to the Campaign Manager, you can bring products and services to the right audience in the most extreme way. Instagram has also changed: while in the past it was relatively difficult for advertisers to monitor campaigns, i.e. clearly evaluate the successes, Instagram now also has the option of placing links. For example, you can specifically advertise online shop products that are also specifically linked. Subsequently, the conversion rate of visitors to a website to customers can be read off precisely and the success or failure of the campaign can be assessed.

However, with billions of users, social media has also evolved in other facets, not only in advertising. Individual users have turned out to be so creative that they have gathered more and more fans behind them. Today, their communities are made up of millions of people, and the technical term for these special users is Influencer.

Influencer Marketing

About Influencer Marketing we already wrote a lot in our Social Media Blog! Influencer marketing deals with two central points:

  • Permanent presence and mention in the target group
  • In optimal case, direct sales promotion

Many companies have high expectations of influencer marketing. They understand influencer marketing, i.e. the cooperation with people in public life, as an advertisement: if I invest 500 €, I get 1,000 € out. Wrong thinking. Influencer marketing is more comparable to TV advertising, it ensures a regular presence within the target group and thus anchoring in the minds. If people are then looking for certain products and have received several recommendations from one or more of their favourite people in the social media in advance, you will remember our product and will therefore be more likely to choose the known or recommended product in the shop or online shop. This concept is called recommendation marketing.

Recommendation marketing is the core of influencer marketing. People who talk about us make the brand relevant. The more positive the statements about the brand are, the more likely users are to be willing to access this product. It is important not to place a product once, but over a regular period of time. Because unique advertisement goes up in smoke, no matter whether print, digital advertisement or even a flyer insert in the magazine. It is important that the brand is always present and thus taken into account in every purchase decision. Learn more about the topic here:

Webdesign – Responsive design for website and online shop

In former times internet pages were built statically with HTML. A little later the separation of structure and design came in HTML and CSS. The CSS file is global and contains all commands for the design, for example:

  • Font type and size
  • background colors or images
  • Color of lines and tables
  • Distance to next element

HTML contains all structural commands. The best known are Header and Footer. The header usually contains the menu and the footer the further information.

Webdesign is therefore concerned with the basic structure of Internet sites and online shops as well as their design. However, the design should not only be visually appealing, but also lead to sales. For this there will be special banners or collages and photomontages.

Content Management Systems like WordPress and TYPO3

Today, however, the design of Internet pages comprises even more aspects, while earlier systems were statically structured as described, today’s Internet pages and shops are structured on the basis of a content management system. This content management system, as well as HTML and CSS, separates structure and design, i.e. the code of the website and the content that is displayed. Simply explained, all contents are stored in a large Excel table. Depending on which page a user calls, the contents of a line are retrieved. This row contains several values distributed over the individual columns. This includes for example the author, the publication date, the associated categories, linked images and media, the content of the article and much more. Thus, a website and an online shop today are built according to the following principle:

  • HTML for the structure and placement of the elements
  • CSS for the design and all visual commands
  • SQL as a database for dynamically generated content

This is how modern content management systems such as WordPress and Typo3 are built, they belong to the absolute basis of every good advertising agency.

Responsive Design for iPhone, Samsung and Co

With the increasing diversification of end devices, web designers have to get used to more and more different formats. That’s why web design today is usually much less creative than it was ten years ago. Ten years ago there were relatively uniform image formats, each screen has approximately the same resolution. At some point notebooks, high definition monitors, and later mobile devices such as smartphones and tablets were added. Of course not to be forgotten in any modern household: the internet-capable 4k TV set, on which people also like to surf. All these different formats must be taken into account when designing websites and online shops. One of the most important end devices that is defined nowadays is:

  • Smartphones – Mobile first!
  • Notebooks and Tablets
  • Computers and Monitors
  • 4k TV screens

As you can see from our website, it should be defined for all end devices. However, not only for the respective end devices, but also for the individual manufacturers and model types. Thus the iPhone 7 differs fundamentally from the iPhone 10. At the same time, models continue to differ, although they are coming onto the market at the same time. Ultimately, the right scaling, graphic design and preparation of the content must be found for every screen resolution. This optimization in usability is the daily bread for good advertising agencies.

Webshop / Online Shop – Your digital marketplace

Digital distribution has been gaining in importance for years. An end is not in sight and the annual growth figures prove the trend. More and more retailers are turning to their own online shop, not just the typical fashion companies or DIY stores. Also more and more smaller companies are naturally attracted in the area of online shopping. The antique dealer around the corner or the hairdresser, who will now offer his products under his own brand in the online shop in addition to Amazon.

Due to the previously mentioned innovations in Web 2.0, in particular the dynamic compilation of content by content management systems, online shops can be produced in great variety today. From a minimal design for exclusive and luxurious products to a large online shop with 10,000 products and more. We, too, have gathered some expertise, from online food retailers to sports fashion manufacturers. Online shops are subject to the same principles as websites. Especially the web design and of course the responsive design for all end devices plays an important role, as does search engine marketing. Every single product should be designed according to the criteria of search engine optimization. As can be statistically proven, the trend for online trading is clearly upwards.

Statistics online trading and growth

As you can see, there is still a lot of scope in the area of e-commerce. From the automobile trade to building materials, wholesale markets and food retailers, but also for fashion companies, Internet providers or travel providers, it is worth considering setting up your own e-commerce.

Statistics: E-Commerce turnover in Germany in 2015 and a forecast until 2020 (in billions of US dollars) | Statista
More statistics can be found at Statista.

Today, comparison portals ensure that many people do without their own Internet presence. There are many examples from everyday life, be it food suppliers whose orders are entered via large platforms and who then deliver dinner, no matter whether pizza or Asian directly to the front door, to the provider of holiday apartments on platforms such as Airbnb. It is worthwhile to place your own e-commerce in connection with search engine marketing. This saves you costs for advertising, e.g. on portals or search engines, and you do not have to pay any sales commission or agency fee to the respective portal for successful sales. Therefore, the investment in an e-commerce model is definitely worthwhile in the long run.

Advertising agency and consulting

If you still have questions about one of the above topics and specialist areas in the field of advertising and marketing, please contact us. We look forward to receiving your project enquiry and can provide you with competent answers. For employee training, guidelines or the complete full service of an advertising agency.

Advertising Photography – Experts for Fashion, Technology and Campaigns

Advertising photographer and product photography – For many of our customers in Berlin, Hamburg, Munich and Cologne, the search for the right advertising photographer or product photographer is very demanding. The desires must be understood, all challenges must be mastered. From the planning and organization over the booking of the models to make-up artist, stylist, photo studio and everything what belongs to it. We help you with good contacts from all major cities.

Consulting and conception

What is important in advertising photography and product photography? What do you have to pay attention to and which different areas are there among photographers? Here we have all the tips for your next shooting. You can find out more about our products here: Product photography.

In advertising and product photography the own artistic ego must be put back. Ultimately, it’s about the customer’s specifications, general Norman from advertising psychology, that make photos interesting, many aspects that good photographers have to consider when planning and organizing a photo shoot.

For the majority of photo and video productions, there is no second chance to shoot. Everything has to fit right from the start.

The first step to a photo shoot is always a detailed consultation with the photographer. It is not always the pure services that count. In a first conversation, the mutual sympathy can also be staked out. In photography, as with many media, the customer must be understood by the producer.

After the consultation and perhaps also their order confirmation, it goes on to the conception and organization of the photo shooting. Depending on whether it takes place on location, i.e. outside the photo studio outdoors or indoor, i.e. photo studio, the planning effort differs considerably. Especially since outdoor productions depend on the weather and therefore always entail a risk. Product photographers are less likely to ask themselves this question, as they usually work directly in the photo studio. Here you will find the right equipment for light and shadow.

After the location comes the team. From the photographer’s assistants to possible second photographers or videographers for larger productions. In addition to photographers and assistants, models must also be booked, hair and makeup artists, stylists, possibly for larger productions also extra lighting technicians, additional models and make-up artists, but also additional equipment, technique and equipment. This makes the booking process more complicated than expected. Having an experienced and professional photographer at your side is therefore very important in the preparation and organization of the photo shoot.

Of course, there are still a few differences between the advertising and product photographers and of course different areas of work.

If you still have questions about product photographers and advertising photographers, please contact our consultants. We will be happy to help you with the planning and organization of your photo shoot as well as with the selection of the best photographer.

Advertising photography: Tips for photographers Bookings

If you are looking for a special advertising photographer or product photographer for the first time, no matter if it is for the topic fair and event, product photography in the photo studio or also photographing models and influencers, here we have a small summary for you with all important areas of advertising and product photography. For the different jobs there are of course also different challenges to consider. The better you respond to these particular challenges in the first consultation, the faster and better your shooting results will be.

In contrast to product photography, advertising photography conveys an essentially artistic image of the product or service. Advertising photography can be creative, but doesn’t have to be. Think only of employee shootings, here one has as a photographer already substantially less leeway. Let’s take a look together at the services of a photographer in the field of advertising.

Company Profiles / Image Photography / Corporate Photography

To capture the philosophy of a company in a few photos is difficult and takes years of practice as well as experience. The photographer can, unlike the managing directors or owners, the company only from the first consultation and the final visit. However, the client expects perfection and that the company is 100% understood. Later there are often details in the picture, the appearance seems representative enough, some even like it a little pompous. If the photographer was not briefed on the picture language before, small things can quickly lead to big misunderstandings. Here it also depends again on a clean organization. As a company, always remember to write down your wishes and ideas in advance so that I can give potential photographers a quick overview and develop understanding for you and your company as quickly as possible.

Company objects / Operating architecture

Architecture usually has a special charm. Behind every building there is a thought, behind every staircase and behind every hallway. Not only architects have such close ties to their own business premises, but also employees and managers. Because behind every door there are stories. Not only the emotional vein must be considered in the photography of corporate objects and business architecture comma but also representative aspects that bring advantages in the competition for customers. The more high-quality and trustworthy a company is staged, the higher prices can be set, the higher customer loyalty is and the higher the recommendation rate. That is why it is worthwhile for advertising photographers to pay attention to such serious and representative traits in advertising photography.

More and more companies and enterprises book not only a photographer but also a videographer for their photography. Because if pictures say more than a thousand words, how much does a video say? Not only is the moving image itself an excellent means of staging the company’s own premises, but the use of drones is also becoming increasingly popular. By drone flights in 4K resolution company premises can be shown in a gracefulness, as it was hardly possible before. Compared to the thousands of photos we know from our competitors, the angle of view alone is a clear difference and, of course, a recognition feature. Therefore, when booking your photographer, also remember to consider newer and more modern forms.

drone 4K for aerial photographs of the terrain – example

Employee Photography / Executive Board Portraits

Employee portraits and board portraits differ depending on the type of presentation you choose as a company. It is important to look representative towards customers but also towards stakeholders in any form. It doesn’t matter whether the expression is in the direction of creativity, i.e. a little more playful, or the expression is more in the direction of seriousness, different facets can be covered by a photographer.

For growing companies it is important to consider that in case of permanently coming new employees a photographer will be found who will have time for subsequent shootings. For example, if you use a cheaper photographer outside your city, he may not be as spontaneously available for a next appointment as he was before. With a renowned photographer, you can be on the safe side for your company.

Working processes / product development processes

To depict work processes and product development processes requires a great deal of understanding for moving images, as does the relationship to employees, photography and architecture. Here it depends on exposure times, exact alignment of the camera, but also the ability to have products in a fast flow nevertheless focused in the photo.

In order to depict processes in the company in such a way that they are easy to understand for the final visitor or viewer, one should fall back on an experienced photographer. Many facets of advertising photography live from the moving image. Just think of advertising for insurance, a family interacts on the sofa together, there is also a dog and as a prop the football of the national team, since the insurance company is just sponsor. While we’re at sports, just think of sports shots for fashion and accessories manufacturers.

In order to record processes in the image, e.g. in shoe production, one not only needs experience but also time in relation to a photo production in the photo studio, there are still parameters on site in the factory that cannot be influenced. Frequently, for example, employees are still on site, as there is parallel operation as a regulator. We provide you with experienced photographers who consider all the important variables in their planning and capture the best moving images for you.

Production does not mean factory: Example food

Exhibition photography and event photography

Large companies, pharmaceuticals, fashion, food or furniture, are constantly present at trade fairs. With a large show area, various employees, hostess service and perhaps even a moderator who presents new products every hour. The trade visitors are invited and on the second and third day the fair will be open to the public. Great effort and great emotions that are captured by fair photographers. Here is the special challenge for the photographer to photograph many different and moments. A lot happens at the exhibition stand and of course a lot of energy, time and effort is invested in the planning of the exhibition stand. Accordingly, the photographer’s photographs must be of corresponding quality.

You don’t need the photographer for the whole time of the fair but you should focus on one day. On this one day, of course, all employees, hostesses and, of course, additional staff such as moderators know what to do. So everyone can adjust to this day and give 100% power additionally for the camera. This saves time and money.

At the end of a fair, after processing the photos, there is a particularly large selection of photos at dinner. Because completely differently than with advertising photography jobs for Onlineshops not only 500 pictures but with under 5.000 pictures develop. Therefore it is also recommended to have a good photographer with experience of trade fairs on board, because here the preselection is worth a lot. So that you as a customer do not get 5,000 photos at the end but a targeted selection of 50.

Contact: Advertising and product photography

We help you with all steps, get in touch with us or get more information about advertising photographers.

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a model agency we are always very close when it comes to new trends from the fashion world: fashion, bloggers, trends, events up to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what’s going on in New York right now? What just happened to coming from London? What’s new in Berlin? What’s happening in the world? Which bloggers are hot and which need? You find the trends for us! From day 1 you work directly with our team from the and are part of advertising (for example Youtube campaigns) and the model agency, which means you still get many insights into the world of media. The perfect start to your professional career.

Go back to Modeling Agency: Jobs

Online editorial office: Marketing Know How for studies and career

What makes the training so special? Know How meets Fashion.

  • Fashion, VIPs, News, Trends and Influencer
  • Content Marketing and Search Engine Optimization

Due to the fact that we have many points of intersection with the advertising industry, we are among other things specialized in online marketing and search engine optimization. If you combine both areas, Fashion and Influencer as well as Online Marketing and Search Engine Optimization, then you have gathered absolutely valuable know-how for the future! No matter if you want to study media later or if you want to start your career later, you have good chances! Interview the best bloggers of Germany and find out for us that nobody knew yet! As a fashion editor you are also partly on Events, Store openings, Blogger Events, Fashion Weeks, GNTM or the About You Awards. It is guaranteed not to be boring in the fashion world!

Among the requirements and prerequisites for an internship and intensive vocational training you will find further information about jobs as an online editor.

Application for editorial office / fashion magazine only possible for Cologne!

We are looking for interns and trainees who want to immerse themselves fully in the world of media, models & advertising! At CM you will see all areas and get to know all aspects of a model and media agency. You will gain deep insights into office and administration, as well as media skills: Modern online marketing, social media and influencer marketing, PR and much more. Apply now in our model agency!

Vocational training: Procedure and contents (3 years)

  • Model Management and Structure
  • Travel management
  • offer calculation
  • Media and Project Management
  • Special know-how in advertising and fashion
  • Content, Social and Online Marketing
  • Commercial skills
  • Customer support, customer administration, communication
  • planning, organization, phone calls, e-mail traffic, Excel tables
  • Contact person for influencers and team
  • We invest a lot of time in your education
  • Young, ambitious team
  • Ladjusted to owner

Internship: Procedure and contents (3 or 6 months)

  1. Content Marketing and Fashion Blog (write) – General Know How ‘Mode & Werbung’
  2. Insights into interviews and organization of a magazine (example: see training above) – Special Know How in second half

Prerequisites

  • Commitment and autonomy
  • Good knowledge of German and English
  • Good spelling and expression
  • communication skills, independent and structured working, sense of responsibility
  • Computer Basics
  • Ideally fast typing or 10-finger typing (for e-mails, content, etc.)

Working times

  • Mo – Thu from 9-18 h incl. 1 hour break (11 h for internships 3 months, also Fr.)
  • Fr from 9-15 o’clock incl. 30 minutes break

Remuneration in internships and vocational training

  • Internship up to 3 months: 100 Euro / month as expense allowance (start of work from 11 am, instead of 9 am)
  • Internship up to 6 months: 300 Euro / Month
  • Vocational training individual agreement
  • plus health insurance and social security contributions (AGA)
  • Transfer possible

Application

Please send us only a cover letter + curriculum vitae as PDF. We don’t need any certificates or degrees.

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  2. Upload letter + curriculum vitae
  3. Send

 

Job:

Name:

Age:

City:

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Online editors: News, trends and influencers all day!

What’s your job like?

start into the day, team meeting and editing

Your everyday life consists of classic office work! With a good cup of coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workplace and check all e-mails and requests first. At about 10 o’clock we meet for the team meeting. Here we discuss the most important tasks of the day quickly and shortly. After that, you’ll focus fully on your work, from consulting with blogger management to PR agencies, new visuals to release in Photoshop, or other tasks you don’t expect today! Because as a fashion editor you are always part of our model and advertising agency. So you also take over editorial tasks for our model agency, in the area of PR.

Interviews, Design, News and Public Relations

Our internship and vocational training (office management clerk or dialogue marketing clerk) as a fashion editor are diverse and varied. With all your main tasks, a friendly team and constantly new tasks, so that you can grow with the challenges!

The longer your training, the more extensive the knowledge you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us a job does not only consist of the daily work of the same things. You will get your own tasks, projects and, depending on the duration of your training, more and more responsibility. In principle, we offer these three forms of training

Internship & Trainees: Differences in education

  • 3 month internship for vocational orientation
  • 6 month internship for vocational orientation and transfer of know-how
  • Vocational training in the commercial sector

3 month internship for vocational orientation

During the three-month internship you will get to know all important areas at a glance. Then you will have an assessment of whether you would enjoy your job as a fashion editor or not. During the three months you will be given an area of responsibility that you are allowed to supervise independently, with supervision and guidance. In addition, you will of course also be involved in working with our team and get to know a little from the world of public relations (PR).

6 month internship for career orientation and marketing know-how

During the six-month internship you will learn much more than just the important areas of career orientation! The experiences are also more. For example, every half year the Berlin Fashion Week takes place, if you’re lucky you might be able to visit it for us! Or you can organize photo shoots with photographers and models, which are then published in the magazine. You will be assigned such larger projects in a six-month internship. You will then take care of the various tasks and contact persons, agencies, designers, models and bloggers. During your internship you will not only get to know the superficial aspects of a fashion magazine, but also the deeper work processes in marketing.

Vocational training in the commercial sector: Editing to management

In a vocational training, e.g. to the buyer or to the buyer for office communication or dialogue marketing, you learn everything what there is to know about the media world! After completing your vocational training, you have gathered so much know-how that you can gain a foothold in any agency and pretty much any magazine. We will not only teach you how to work editorially, you will also get to know many aspects of marketing and especially online marketing as well as social media and influencer marketing. Who’s in the front row of a fashion show these days? Blogger! That’s why we are no longer just asking the classic world of printed magazines, but have focused completely on the online sector since 2018. Nevertheless we publish every six months a best of edition in printed form, for reordering. Of course you will get to know all aspects of the layout, you will like to work with Photoshop but also with InDesign. At the end of your vocational training you will have got to know everything and with a little luck and good performance you will even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK Training company

References and customers

All Eyes On: ALICE! Online Shop & Young Fashion

Alice is new and has already proven in the first shootings: She’s got power! Our photographers were thrilled and now it’s off to our model agency. No matter if Hamburg, Berlin, Cologne or Munich, we are looking forward to the first common jobs and castings.

Alice – Now in our model agency

 

Linn: Back from Milan – high Fashion Model #Teaser

Linn, one of our wonderful New Faces is fresh from Milan back in Germany. We took this chance and put our Natascha together for an exclusive interview with her. How the everyday life of a model runs and her experiences with brands like Dolce & Gabbana and Moschino. Find out on Sunday on our Youtube Channel or here in our blog.

Luisa x LANA Magazine in Paris: Spring is coming!

2019 is only a few days old and already there is a new magazine release with our Luisa! This time from beautiful Paris, with spring and looks for the coming weeks. The LANA Magazine appears throughout the Middle East. Here are a few excerpts from the current issue. Here you come directly to Luisas photos.

Photo gallery in LANA Magazine @ Paris

Pages in magazine

LANA Cover

Model Agency Evaluation

Good ratings are very important for any model agency. Because ratings show positive feedback. They also show you as a young model how serious a model agency is. So if you already see in your Google search that an agency has an average of only two stars for several ratings, you might want to keep your hands off it right from the start. If an agency has more than 3.5 stars, you can almost always assume that it is a good job. Even though it gets harder and harder, here is a good overview of what the majority of opinions about a model agency are. If a model agency has more than 4 stars or even almost 5 stars, you can be sure, if there are many reviews, that the model agency does a good job, has good references and good recommendations!

It is important that you always have a close look at ratings, likes and comments. So we’ll give you a little tip on how to assess the quality of the ratings. Nowadays you can buy both positive and negative feedback. If you look at a few indicators, you can easily see if they are real comments or bought ones. Also this should always play a role in your model agency rating!

Where can you see Reviews about Model Agencies?

There are many reviews about model agencies on the Internet. However, it is important that you use a portal that reflects different opinions and does not only include one or two reviews. Ideally, 20 or 30 people should have voted, because this will also tell you the size of a model agency. Those who have only managed to make two or three recommendations so far are either still at the beginning or their performance is not good enough yet. For ratings there are different portals, e.g. Google.

Google Reviews on Model Agencies

On Google you get a very good overview, because Google has the most users in Germany. This gives you a good overview of the different opinions and statements of people. The small disadvantage is that everyone is allowed to give an evaluation. For example, people who have not been accepted into the agency and are therefore angry are critical. In the short moment of rejection, one clicks quickly on Google and gives a bad rating. As a model, you should also pay attention to this and always ask yourself, is the evaluation serious or not constructive?

Here you can see some of our Google ratings:

Ratings on Instagram

There is no direct way to rate model agencies on Instagram, but you can see how well a model agency takes care of its models, castings, jobs and news from the likes and dislikes of the followers. Those who constantly have something new to report also make a lot of effort. It is important to make sure that the model agency has not only many followers, which you can buy relatively cheaply, but also that the interaction is right. How many Likes does a single photo have? Is the number always relatively the same or do the numbers fluctuate? This could also be an indication for bought Likes. Are there comments from real users? All these factors should always be taken into account in your evaluation.

Here you can find our Instagram Channel:

Rating on Facebook

Facebook is used by many users, which is why there is a good opportunity to view reviews and form an opinion, especially for products with an older target group. However, the users on Facebook are rather older and there are many trolls here as well, paid by competitors or just looking for rejection. Nevertheless one can get a very good overview.

Here you can see some of our Facebook reviews

🔥 LUISA: our next SUPERSTAR 🔥 Watch the whole video on: https://youtu.be/0YO_lO1K8ic

Gepostet von Cocaine Models am Dienstag, 14. August 2018

Rating by online portals

In the internet there are two, three very good model portals where you can find model agencies worldwide. These agencies are hand researched and also evaluated by an editor. By different quality criteria, they are finally included in the list. Here you will find two recommendations where you can find many good agencies for your city:

Good luck with your search! If you are looking for more tips for your model application, have a look at our other articles and learn how to contact a model agency.

Our New Faces, now for C&A Clockhouse on Instagram

C&A Clockhouse – the young fashion brand. For the current season several of our models were already in front of the camera for Clockhouse. Young, fresh and trendy, that’s Clockhouse Young Fashion by C&A. The fashion retailer thus also offers its young customers high-quality products. Whether a crazy party outfit for the evening, casual leisure wear for the day or a stylish business look for the start of your career – the young fashion from Clockhouse at C&A is aimed at young people and the young at heart who enjoy life to the full and like to express this attitude to life with their outfits.

Our Models for C&A Clockhouse on Instagram

Social media & models go hand in hand today. Here are many young people and many new ideas. As a result, the social network is setting trends more and more quickly than ever before. Who are the most successful instagramers?

View this post on Instagram

We can do it! 💪🏼 #clockhouse

A post shared by Clockhouse (@clockhouse) on

View this post on Instagram

Take the time to smile and be happy🎈 #clockhouse

A post shared by Clockhouse (@clockhouse) on

View this post on Instagram

No caption necessary.. 😝 #clockhouse #sweater

A post shared by Clockhouse (@clockhouse) on

View this post on Instagram

🙈 #clockhouse #christmas #sweater

A post shared by Clockhouse (@clockhouse) on

Trends: Celebrities on Instagram

Young, talented, popular: these are the top 10 Instagram Accouts:

  • Beyonce (singer)
  • Kim Kardashian (TV star)
  • Ariana Grande
  • Taylor Swift (singer)
  • Selena Gomez (actress)
  • Justin Bieber (singer)
  • Kendall Jenner
  • Kylie Jenner
  • Nicki Minaj

Nicole: Personality, high fashion, short hair, perfect mix!

Nicole’s new showreel from our CM videographer Robin! Clean, natural, just as she is. You will hear a lot more of her from summer 2018, with already signed contracts for Tokyo and more for mega cities like Milan and Paris. We look forward to the coming years! Today, we present you Nicole’s new showreel:

Nicole x Coming soon in Tokyo and Milan

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

#1 Release for new face Hannah in Kaltblut magazine by Jan Krueck

Today Hannah’s first publication appeared in Kaltblut magazine. The photos of Jan Krueck shows what talent is inside her. Also included were Yannic Joel Hohaus for styling / concept and Chantiny Ly Wolf for hair and make-up. The designs Read more

Media Agency: Advertising, Shooting and Social Media Marketing

Media agencies do not just design concepts, they implement all ideas, plans and strategies profitably. Media planning and production then covers all key audiences, channels and KPIs. This saves customers valuable time. Because many time-consuming agreements between the individual agencies fall through the comprehensive services of a full service media agency. They provide a complete media portfolio of their clients, with whom marketing can be well and efficiently operated by their own team or agency. It’s not just about the ideas, but also about the performance-oriented implementation of each campaign! The individual advertising concepts of the agencies are extremely individual. Understandable, since most products and brands are very individual. As well as their target groups, their needs and wishes. As a media agency you are always looking for a balancing act to gain the greatest possible success for your clients in the various areas. If you put all the individual strategies together, you have a comprehensive media concept for your own brand. A guideline that helps to grow steadily with traditional and new media.

Media agency – Know how & experts

It is not just about traditional media, but also about new media and new marketing strategies, such as online marketing and social media marketing. Here are extremely large open and hidden sales potential for companies and companies. Why? To date, new media are not used by all companies and brands. There is still “first mover” in social media marketing.

Already knew? We produce small clips for us as well as social media content for our customers, for example Youtube Unboxings for one of the largest shoe retailers in Europe. Here are a few examples from our own portfolio. Later, we also show a best practice of our customers.

Target group knowledge and authentic brands in the new marketing

Authentic, honest! Anyone who shows authentic content, including social content, will win new customers for their brand and their product range. For every company a great opportunity for sustainable, digital success. Media agencies therefore take a focused look at the target groups in new media, where we are currently bringing out the greatest potential. Good planning pays off in the sale and promotion of new products, collections and services.

Social Media Marketing: Advertising on Instagram, Youtube & Co.

In social networks, people today receive much of their daily information. In particular, social networks have always gained in their presence and in their relevance in society. Facebook, Youtube and Instagram have become indispensable today. In all countries, whether it is the western world, the Far East or even individual regions and countries in Europe. People all over the world are logged into social networks. Anyone who is present as a brand or company in social networks, can spread his messages with a long reach. Also, the possibility of viral information dissemination is much higher on social networks than a traditional marketing campaign. In social networks, trends and new fashions spread over a few hours worldwide. Especially bloggers and influencers are here very active market participants, which is convincing for companies. Here we also work very closely with our in-house social media agency.

Advertising does not need a big set anymore, how to easily produce small social content, Deichmann shows.

The example also shows you how small social content can be linked to the big campaign.

Now in the trend at advertising agencies: Blogger and Influencer Marketing

Currently very popular are the two trend themes: Blogger and Influencer Marketing. Both areas are very new and there are few expert agencies. Now the first ones are looking for a comprehensive portfolio together. There are already some big players in the industry who specialize in Youtuber and Blogger. The particularly authentic form of presentation of the young loose on social networks attracts many other young people almost automatically. They become trendsetters and everything they do is copied 1 to 1 by the young people. So who placed his brand so sent social networks Instagram, saving a lot of budget for advertising.

As a full service media agency, of course, we are on the pulse of the times. In addition to models, we already represent a large portfolio of influencers and bloggers. With them, customers can play their advertising so targeted, as it would not be possible in the traditional channels for advertising. Added to this is the positive effect of the emotional connection to the influencer. Our media managers are on the go every day on social networks to find the new Instagram stars and Youtubers! The rise of bloggers is often very fast, as they are very young and relatively quickly regarded by many as idols. If a critical mass of fans or followers is exceeded, the range automatically builds up. In general, influencer marketing and social media marketing are about authenticity. Wherever you convince and your product advertises honestly, that is honestly perceived by the users, can educate high heels.

Best Practice Newsjacking: Influencer at the beginning of the career

6,000 views with the first video! Blogger Soraya Wanya’s first Youtube video with fashion agent Iva reached tens of thousands in just a short time! Who would be able to make it from a standstill at the age of 18? That is why advertising agencies in Germany pay much attention to young bloggers and influencers. She has made a special for the TV show “Germany’s Next Top Model” and so together with Iva quickly thousands and tens of thousands. News jacking or content marketing is a principle that takes up content that will happen in the future. The strategy reaches many, as it is often the first source of information on the new topic. Even social networks are happy about such content from bloggers.

Picture: Lukinski Werbeagentur / Aritcle: News Jacking und Content Marketing durch Influencer

Advertising costs and budgets for digital advertising campaigns

Calculating advertising costs for social media marketing is expensive in classic advertising campaigns. A specific advertising budget is spent by a company on a product, the analyzes then try to measure the successes. However, it is hard to come to a conclusion about how high the advertising investment was and how expensive each new or reactivated customer was. In social media advertising, measuring success is much easier and, above all, faster. In the media agency, everything is calculated exactly and at the end the measures are measured, for example, by means of the CPC (Costs Per Click). If the click cost is higher, more budget will be invested in the ad.

A / B testing for conversion and click optimization of advertisements

A / B Testinghelp the click optimization of advertisements. In order to have a good overview of the successes, the chances and of course the risks, A / B tests are conducted in good agencies. Here are different ads types, graphics and texts played in the advertisements against each other. Users will click more frequently and less frequently. The results of the test will help you tailor your ads to the buyers for a high CTR (conversion). In the end, only the most efficient ads will be promoted, while the less efficient ads will be turned off by the media agency. The free slots are then filled by new campaigns. In this way, we sustainably optimize the online sales of our customers and keep the media efficient and up-to-date.

Project management increases economic success

Of course, the entire administration and design costs a lot of planning time in the project management of a brand. That is why we, as a media agency, take on the entire project management for brands. As a brand, you can fully concentrate on the distribution of your products, while your media is always modern and unique! As an agency, we are not just ideas and consultants, we also make sure that their media always works and provides optimal performance on the various devices that are used by users today. It’s all about optimization, as well as design and usability. And yes, of course, search engine optimization plays a big role in our agency work. Our project managers and consultants are young and well educated. With it we guarantee always best and most modern results in the media work – for your marketing.

Production of commercials, photo shoots and social media content

It is also important to many of our customers that we not only “think through” the media, but also handle all media production. As a full service media agency, we have excellent photographers in our portfolio, we also handle video productions but also the post production of shootings and spots. Small commercials but also the previously described social media content that can be produced quickly and easily, even in large quantities. The advantage: With daily content you are up-to-date every day! As a production company, we are your partner when it comes to calculating costs and effort. How to organize, as described in the project management, shooting sets and team planning, so that nothing can go wrong on the day of production! We produce the content specifically tailored to the target group and also adapt all designs to the specific challenges of your target group. Your media will be perfectly attuned to your shoppers and they will always have new, unique and individual content that will delight users in the long run and turn them into true brand fans.

Here’s another example from our own portfolio to showcase the possibilities:

Conclusion on the topic of advertising agencies and media agencies

In relation to the traditional marketing methods of advertising agencies and media agencies, new media are a real paradise for brands and companies. You can still make big profits here because the competition is not as high as in the other industry. Just placing a billboard in the middle of Berlin is so costly that only big market players can afford it. Social media a really interesting field when it comes to their own advertising and marketing.

Contact

If you have any questions about possible strategies and concepts for your media development, please call us. We give you detailed advice and show you how you can advance your brand in the new media. We value ambition and punctuality. Together we achieve high quality results that convince your agency. The perfect choice of model – that’s our job! Read more about our media agency services in Germany and Europe here:

PictureSkyline © science photo – fotolia.com

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