Linn, one of our wonderful New Faces is fresh from Milan back in Germany. We took this chance and put our Natascha together for an exclusive interview with her. How the everyday life of a model runs and her experiences with brands like Dolce & Gabbana and Moschino. Find out on Sunday on our Youtube Channel or here in our blog.
Milva Spina – a successful model at the age of 52. The Linzer has been working in this industry for years, but is more popular than ever. In the beginning she had to struggle with her height of 1,68m and was not noticed by model agencies. She achieves her breakthrough by sending her own Pola’s to all photographers. Horst Stasny gets attentive and shoots them. With his help she manages to join Visage-Models Austria. Jobs all over the world follow. Not only magazines like Elle want them on the cover. It can also be seen in numerous commercials. Best Ager Model Milva travels the world for her latest job.
Milva Spina x VW
Volkswagen, one of the largest automobile manufacturers in Germany, publishes an advertising spot with Milva. Here you can find the latest commercial!
Our Milva: New photos
Of course there are more updates of Milva! Here are some new highlights from her Model Book:
Jeremy Fragrance – We work together since CM startet. We met the most successful perfume influencer in the world Jeremy Fragrance at one of our lunch parties to talk about his new and FIRST fragrance. In an exclusive interview he tells us how he became an influencer, his plans for the future and his first perfume. He also gives you tips on how to become a successful influencer and shows us that he is just a person who is excited in some situations and has his own little tricks for it.
Jeremy Fragrance exclusive interview (German)
If you are looking for answers about fragrances on Youtube, Jeremy is the place for you. Meanwhile he is on place 1 as the most successful Influencer in the category perfume. In an exclusive interview, he told us how it came to this, what he does in his spare time and what his future plans are. Some cool facts about your favourite perfume Influencer can be found in this video.
Next week, you will meet Johanna, moving to Chicago now. Stay tuned, follow us on Youtube: Modeling Agency.
The full interview is coming up soon!
Asian, Designer, Fashion, Model, Rome, Shooting, internationalWe look forward to working with the wonderful model Korlan in the future. She has proven herself again and again in the course of her career. The Asian model from Rome inspires with her professionalism and versatility. Whether London, Milan or Berlin – she has travelled a lot in Europe.
Korlan’s first photo series from Rome
Rome – fashion city and tourist magnet
The Italian capital Rome is not only an important tourist destination for tourists, but also for fashion fans. The city has produced many influential designers in the past who have done a lot for the fashion world:
- Laura Biagiotti
- lsa Schiapparelli
- Silvia Venturini Fendi
- Stella Jean
- Marco de Vincenzo
- Roberto Capucci
- Giambattista Valli
- Alessandra Cappiello
- Nadia Mari
Travel tips for models – Municipalities in Rome
A trip to Rome can be quite confusing. There are a total of 15 municipalities called Municipio. These districts are in turn divided into 155 zones. It’s really not easy to find your way through. Here is a list of the different districts for you:
- Centro Storico (Rome) – Prati
- Parioli /Nomentano – San Lorenzo
- Monte Sacro
- Prenestino / Centocelle
- Roma delle Torri
- San Giovanni / Cinecittà
- Appia Antica
- Arvalia Portuense
- Monte Verde
- Monte Mario
- Cassia Flaminia
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Colosseo – You must see this in Rome
The Colosseum in Rome is the symbol of the city and is something you should not miss when visiting it. But Rome also has some other locations worth seeing:
- Palatin – The Seven Hills of Rome are really great vantage points. One of the best is the Palatine (Palatino), a green hill with atmospheric ruins, mighty pines and a splendid view of the Forum Romanum.
- Pantheon – The best preserved ancient monument of Rome is a remarkable building. The portico with the mighty columns and the squat walls is already quite impressive, but one gets a real picture of the Pantheon only when one has entered the interior. The enclosed space is huge, and when you look into the dome you feel tiny and insignificant
- Petersdom – not only Christians succumb to the magic of St. Peter’s, the largest and most spectacular of the Roman churches. Everything here is astonishing, from the prelude, the wide curved St. Peter’s Square, the grandiose façade to the richly decorated interior. The highlight is Michelangelo’s extraordinary dome, a masterpiece of Renaissance architecture and one of the landmarks of the Eternal City.
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#fontanaditrevi #italiainunoscatto #rome #italy #roma #travel #italia #photography #love #photooftheday #instagood #picoftheday #art #architecture #travelphotography #travelgram #europe #igersroma #photo #igersitalia #instatravel #instagram #beautiful #wanderlust #travelblogger #me #history #pictures #instalike
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Dining in an unforgettable environment
Going out for dinner is one of the great pleasures of Rome, especially in summer when you can sit outside and people populate the streets well after midnight. What could be nicer than enjoying fine Italian food and good local wine at a table on a pretty cobblestone lane while the turbulent city life passes by? And since you will find everything here – from elegant and romantic restaurants to noisy pizzerias or upscale ice cream parlours – everybody gets his money’s worth.
Rome and its unique places
A few tips for you, what you should experience absolutely still in Rome.
The Vlog with Acelovinit – Rome as Adventure
Rome from all different perspctives
Our new model takes the catwalks by storm – Olga. It already adorned the cover of the Velvet. The issue was about Richard Branson and other exclusive VIP news. Besides the Velvet Olga was already on the cover of the trend Privé and Glance. Depending on the light, she looks confusingly similar to US superstar Rihanna.
Olga – First photo spreads and covers from Milan
Velvet, Privé and Glance – Olga was already on several covers. Here are some of our personal favorites from Olgas Model Book
We love the Fashion of Milan
Did you know? In Milan you hardly have a day in the year when the thermometer falls below 0°C. A dream for models and much more pleasant than the cold London! Milan one of the most beautiful cities of Italy. Tourist magnet and fashion metropolis. Every year thousands of enthusiastic fashion enthusiasts come to Milan. Whether you just want to walk through the Corso Vittorio Emanuele or visit the Milan Fashion Week – Haute Couture to Prêt-à-porter in Milan you will find everything about fashion.
Linn for Dolce & Gabbana
After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the Music video designer, Linn now had her first show in Milan for Dolce & Gabbana.
City and city centre: Milan’s zones
In Milan you can get lost quickly on your first visit. Between the small romantic alleys and the big shopping streets with their countless shops. Basically, Milan is divided into 9 zones. In each one you will find individual places, bars and also restaurants that distinguish them. Between the city kerm “Centro Storico” and the harbour quarter “Porta Vittoria” there is much to discover for you as a model! The 9 zones in Milan:
- Centro Storico (city centre)
- Stazione Centrale (Central Station), Gorla, Turro, Greco, Crescenzago
- Città Studi, Lambrate, Porta Venezia
- Porta Vittoria, Forlanini
- Vigentino, Chiaravalle, Gratosoglio
- Barona, Lorenteggio
- Baggio, De Angeli, San Siro
- Fiera, Gallaratese, Quarto Oggiaro
- Garibaldi, Niguarda
Shopping and shopping streets: The most beautiful galleries
If you are looking for the best shopping addresses, you will find galleries and shopping streets here:
- Piazza del Duomo
- The Galleria Vittorio Emanuele II
- Corso Vittorio Emanuele II
- Piazza San Babila
- Via Monte Napoleone
- Via della Spiga
- Corso Venezia
- Via Manzoni
- Via Dante
- Corso Buenos Aires
- Corso di Porta Ticinese
Here a view of the world famous cathedral at Piazza del Duomo.
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Couldn’t resist. My go-to tourist pose now apparently 🙃 Gifted trip by @armanibeauty Gifted outfit from @netaporter . #thenetset #milan #italy #netaporter #chloe #chloegirls #aquazzura #luxuryfashion #stellamccartney #armani #armanibeauty #travelling #girlswhotravel #beautifuldestinations #touristmode #travelawesome #travelblogger #piazzaduomo #piazzadelduomo #duomo
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Mailand Skyline: From above
Milan’s best location from a bird’s eye view – admire the city of fashion.
Travel Vlog: Italy, shopping and fashion
Here is a small, nice personal Vlog from Jelka Lepever – Milan in 13 minutes!
Short trip to Milan? Cheap ideas for your weekend
Here are 11 things you can experience in Milan when you are travelling. The Clou: Free of charge or super cheap!
Men’s fashion to marvel at – Ivanman inspires again. Like every year, Ivan Mandžukić redefines men’s fashion with his unusual designs and unusual cuts. We watched his show live and are thrilled by the precision of his work.
Ivanman – fancy men’s fashion
The Berlin-based label Ivanman was founded in 2010 by designer Ivan Mandžukić . The graduate of the ESMOD Academy for Fashion Design founded the Ivanman brand with the aim of creating a combination of classic and avant-garde men’s fashion. The fashion label Ivanman sees fashion as a social phenomenon, analyzes it through deconstruction, examines its individual parts and then reassembles them in textile form. The result is a men’s fashion reduced to a minimalist style, characterised by sharp wearability. Simple but expressive details give the collection its special characteristics. The foundation of the Ivanman brand is a classic and modest fit. By adapting the details during the development process, fashion becomes a portable avant-garde collection. Yet the looks never seem to have been deliberately deconstructed. Currently, the Ivanman collections consist mainly of menswear and accessories, complemented by a few feminine looks.
Ivanman at the MBFW 2019
Loyal to its city, IVANMAN 2019 presents its collections on the catwalks of the Berlin fashion scene. Unlike most other shows, Ivanman is not a typical runway, but a pedestal in the middle of the crowd, where the different pieces with geometric cuts and bright colors are in focus. The models were discreetly styled to keep the focus on the clothes, but we can confirm that Ivanman’s new collection is hard to keep an eye on.
Ivanman at the Berlin Fashion Week 2019
It’s the time of the year again – Lena Hoschek will be joining us with her autumn/winter collection at the Fashion Week in the German capital Berlin. We watched the show live and are thrilled. Also this year Hoschek inspired with their unique designs.
Fashion with humor – Hoschek’s philosophy
Lena Hoschek is mainly inspired by the Hollywood stars of the 40s and 50s. Hoschek finds it exciting and interesting how the sex symbols of the 40s and 50s went through life with humor and didn’t take themselves as seriously as they do today. According to Hoschek, Maryln Monroe, Sophia Loren and Gina Lollobrigida are the most attractive women of all time, not only because of their looks, but also because of their incomparable personality, which is pure inspiration for Lena Hoschek. The spectrum of her fashion is very broad. Dresses, skirts, blouses, trousers, traditional costumes, pyjamas, glasses and other accessories are created and launched twice a year. Her customers include pop star Katy Pery and Charlotte Roche.
Lena Hoschek – Autumn/Winter collection 2019 at the MBWF
Lena Hoschek will present her collections for the first time in Berlin in 2010. A mixture of femininity and sex appeal remind visitors of the 50s. Today she is known as the ambassador of femininity and along with other fashion designers, her collections are always fresh and cheerful. The catwalk of the models is decorated with oriental patterns. Lena Hoschek comes on stage satisfied at the end and is applauded from all sides! A good finish for the young designer.
Danny Reinke comes from a line of fishermen. His father and great-grandfather were already fishermen, instead of continuing these traditions he broke the family traditions and that with success. Today known as an international star designer. At the MBFW we also went live to see his autumn/winter collection.
The first designer of the family
At the age of 6 he learned from his father how to use a sewing machine. This to continue the family traditions of the fisherman, but Denny Reinke had other plans. When he discovered fashion, his plans were clear – he wants to go high and create fashion. Instead of investing his time at a business school to study economics, he moved to Hannover to learn fashion design and ladies tailoring.
His first collection
In his final collection, he was inspired by the family business of fishing. At first his father was very sceptical about his son’s plans, but a look at his work changed his mind. Together they finished a sweater on ropes. The tulle dresses of the collection were anything but the typical dress of a princess, but had a very modern look, which he still retains today. Elaborate pearl embroideries transformed basics such as nude longsleeves and black bomber jackets into spectacular eye-catchers, because the motifs were mythical mythical mythical creatures in darkly dazzling colours. A touch of grunge and gothic blew through the designs from “Tempting Beast” without portraying the wearers as marginal figures of society. This fashion is well-dosed extravagance and wearable without being ordinary.
Danny Reinke at the Fashion Week Berlin 2019
The Autumn/Winter 2019/2019 collection is all about women, with tulle weaving techniques as the core element to remind us of his fishing family. The woman is shown as a “divine being”. Inspired by the #MeToo movement, this year he also convinces all fashion lovers of the Fashionweek 2019 in Berlin. Another characteristic of this year’s autumn/winter collection are blouses in silver brocade and pastel tulle. The blouses and trousers are embroidered with pearls and copper pencils in elaborate handicraft. We were thrilled to see this show live.
Marcel Ostertag, who studied at the renowned Central St. Martin College in London, founded his eponymous label Marcel Ostertag in 2006. With 16 shows presented at the Fashion Week in Berlin, it is an integral part of the MBFW. We were live again this year and were amazed by his show, like every year.
Marcel Ostertag – The Primeval Rock of Fashion Week
Marcel Ostertag is both maker and brand. Inspired by the streets of Munich and the special flair of the Viktualienmarkt, Marcel Ostertag designs his collections in his studio in the Gärtnerplatz quarter, which are produced exclusively in Germany. In his collections, however, the designer does not only pay attention to optics. It is very important to him that the person who wears his designs also feels comfortable. For this reason, he regularly visits fabric fairs so that he can guarantee good wearing comfort.
What does Marcel Ostertag stand for?
Love is in the details, says Ostertag. This is exactly what the designer wants to implement. Through details his collections should be timeless, preferably eternal. The designer himself says that his target group is not necessarily the rich and beautiful, but anyone who loves and appreciates quality and pays attention to details. It is important that your customers care about wearing things that only a few others wear.
Autumn/Winter 2019 at the Berlin Fashion Week
Like every year, Ostertag proved itself this year at the Fashion Week 2019 in Berlin. Made of matt rosé shiny sequins on a short pendant, he styles a rough turtleneck sweater in olive green and adds metallic buckles to the coarse, orange-coloured straps of the dress. His talent for material combination, which can hardly be surpassed, he simply proves again and again. We were enthusiastic about the production and are looking forward to the next Fashion Week to be inspired by him.
Rebekka Ruétz has done it again. Like every year she convinces with her unconventional and extravagant creations. Since 2010 Rebekka Ruétz has been inspiring the fashion world every year at the Berlin Fashion Week with her expressive outfits – made for the modern Amazon.
Ruétz and her fashion
Ruétz mode is characterized by unequal connections. Lush textures, twisted layers, as well as decorative and extravagant designs provide a recognition value. The colour palette of her creations is also very versatile. From peacock green to moss green. Night blue and underwater turquoise to plenty of reddish brown, bordeaux, autumn orange, amber, gold and silver as well as dirty beige and black. A skilful combination of basics and extraordinary material compositions provide each time again for tension. The designer started her relevant training at the Innsbruck Fashion Ferrari School. Then came the Academy for Fashion & Design in Munich, where she graduated as Best Graduate and “Cognos Relevance Award” winner. She gained experience in India and with designer Peter Pilotto in London. Since the label “rebekka ruétz” was founded in Innsbruck in 2009, she has stood on her own feet professionally. Rebekka Ruetz, born in 1984, has conquered markets in Germany, Austria, Italy and Switzerland with her label of the same name.
Rebekka Ruétz at the Fashionweek Berlin 2019
It gets dark, loud rock music sounds through the loudspeakers – finally it starts. We were there when Rebekka Ruétz presented her autumn/winter collection 2019/2020 at the Fashionweek Berlin and are thrilled. The combination of basics with extravagant and exciting details is once again a success. Unusual belts and cords adorned the outfits and told an exciting story about the designer’s view of the world. The viewer feels surrounded by an imaginary cloud full of charm and charisma. At the same time, however, it takes us into a modern, real world that is inharmonic, moody and mysterious. It’s hard to turn the gaze away from the show, every outfit is unique in its kind. We can hardly wait to see what Rebekka Ruétz has in store for us at the next Fashionweek.
Rebekka Ruétz at the Berlin Fashion Week 2019
Model agency, Best Ager, you’ve come to the right place! Especially our best ager selection is very fine and accurate, for our clients, from all possible areas from fashion to real estate, hotel, lifestyle products, jewelry and much more, many need good best ager model for the presentation of their goods and services. That is why we also offer our customers a small but fine selection and very good Best Ager Models of international level. For automotive commercials and beauty campaigns, we are always on the lookout for new talent for our clients!
What does best Ager Model mean?
The term Best Ager refers to models in an advanced age. The definition is not exact but runs between 50 and 60 years. They represent an upmarket lifestyle and correspondingly high-priced products. Accordingly, you can build up a good portfolio with renowned brands in comparison to 16 or 17 year old models. Since the competition is too small, it is worthwhile to send an application to the model agency. Cause with any luck, you might make it on the board.
Model agency application for Best Ager Model
The model application and the model agency letter do not differ significantly from the younger models. The most important thing that the model scout needs from you in the first step, for the rating, are two to four super natural photos taken in daylight. So that the model scout can see you absolutely naturally, without make-up and without styling. Be just like you are! If you want to apply now, then send us your Model Application as best Ager!
Minimum dimensions and requirements for Best Ager Models
As a Best Ager model, the minimum requirements and dimensions are much more flexible than for young high fashion models. For you, it’s all about expressiveness, professionalism and a certain look that enchants customers! So you don’t need a minimum size of 175 cm as a woman or 185 cm as a man.
Find the perfect model agency? That can be difficult! Ideally you should rely on ratings, recommendations and experiences from other models. Through their opinions and statements you can already learn a lot about a model agency. But before you decide on a specific model agency, the first step is the search! So let’s look for the perfect model agency!
Reputation and Website: Search and Find with Google
Pretty much everyone will start their search either on Google or on Instagram. Probably Google! Search engines are already an extremely good indicator, because they show you who is making an effort for his media appearance. Search engines like Google try hard to show you as a user only the content that might be really interesting for you. Apart from the advertisements you will usually only find the recommended model agencies at Google & Co.
Start your search regionally
Before you look for a model agency in Milan or New York, look for a good agency in Germany that can represent you for all important cities. In which city your model agency is located is not significant. Large agencies work for the entire German market. You should focus on getting into one of the best German agencies! Start your search with the keyword model agency and the name of the closest largest city with at least one million inhabitants. Exceptions may be Frankfurt and Düsseldorf, otherwise you should always orient yourself to the nearest, larger city. Then search for
- Model Agency Berlin
- Model agency Hamburg
- Model agency Cologne
- Model agency Munich
References and news on the website
On the website of every model agency you should find references, but also news. Here the agencies write about new jobs, commercials and photo shoots. If you don’t find any updates about new jobs on the agency page, this is not advantageous. Always check to see if you can find references and customers. Here you can get an idea of the customers the agency works for and thus you can find your perfect target group. In the last step, check the model board. How many models does the agency represent? Is it 500 or only 50 selected models? Every job planning and every travel planning costs time and money. The more models an agency represents, the less time it can invest in a single model. So take a look at how meaningful the portfolios are and compare different model agencies with each other. That way you can make the best impression on yourself! Let’s summarize again which points you should check on the websites of model agencies:
- News, Blog and Job Postings
- Customers and References
- Number of models
- Compare different modelboards
Rating on Google, Facebook and other portals
In the next step you can look at reviews on the different portals. Two important clues: Watch how many ratings model agencies have. Is it just two or are there 20 reviews? The more ratings, the better you can get a meaningful picture. What you should also pay attention to is the average number of stars. Is the number above 3.5 or below? If the agency has over 3.5, you can usually expect it to do a good job. When the agency creates 4 stars, you can assume that it does very good work. Individual negative comments should be checked, because model agencies often receive negative ratings from models that have not been accepted. With 50 applications that a model agency receives every day, not every model gets a feedback and therefore there are sometimes negative reviews without a real reason. Don’t let single negative reviews dissuade you from a model agency if the majority of the reviews are good. You usually get the most objective reviews from Google and Facebook. Many millions of German users are registered here and therefore the potential to have a meaningful amount of ratings is greatest. Besides the evaluation portals you should always take a look at the social networks!
Find model agency on Instagram and YouTube
Of course, model agencies are not only represented on Instagram and YouTube. Nevertheless, it is usually the most important networks for model agencies to find young models. Here you can look exactly the same as in the Blog of the agency whether the agency represents good customers, offers various jobs and strives for regular Postings.
You will find most model agencies on Instagram, because Instagram is made for model agencies! Photo, photo and sometimes a video! In any case, take a look at the social media channels of model agencies, because here you can also judge whether a model agency makes an effort or whether it does something without passion.
These were our tips to help you find your perfect modeling agency. We wish you every success!
Apply for Cocaine Models
If you want to apply in our model agency, then maybe you have already found the right agency for you! All information can be found here:
- Model Application
Zoe is your sleeping tiger! Our New Face gets their first fashion video today! On castings and at the agency, her quiet manner is worth its weight in gold. No excitement, no hectic and when it comes to the set, wow – every moment is right! Zoe already creates a real killer view in her first shootings! Sexy, elegant, Zoe has the perfect mix to work not only for online shops, but also for campaigns or commercials. With its European and slightly Italian, classic look, it also has potential for foreign markets. Especially in the European and Asian market, her type is very popular and with a little luck we will see Zoe sometime on her first international campaign. But now it’s all about building up, with shootings of good photographers, first jobs and a lot of experience, which she gains with every job.
Chill Summer Showreel with Zoe
Parallel to Fashion Week we invited our New Face Franziska to Berlin. In Berlin-Mitte, on Museum Island, we had the perfect location to present our young talent in a completely different light. With two photo shoots and this new video from our videographer Robin Platte. Franziska is a real cutie! Although she is still very young, she is already very professional in her work and shows absolute motivation and commitment to become a model. Of course, as a model manager and model agency, it is a pleasure to meet such fresh talent in Berlin and get to know her for the first time, just like me. Franziska has strong prerequisites to really get off to a good start as a model. From fashion magazines, catwalks, photo shoots to videos for fashion companies. We and our partners see great potential in Franziska and that is why we were very pleased to welcome them to Berlin. But enough written, pictures say more than a thousand words!
Calm Fashion Showreel: Franziska
Charming! Camille is very British, so we are all the more pleased that we were able to win the Hamburg model as a partner in Germany and management. Camille is Curvy Model and brings in all shootings, every single look absolutely ontime. We are very pleased to be able to work with her. Especially the plus size market for oversize and curved models is growing more and more and needs new talents like Camille!
Our Creative Arts Director Oliver Rudolph spoke about the trend and the tendency towards curved models in an interview with the fashion magazine FIV Magazine a year ago. VIPs are also looking for Curved Models for jobs on TV, but fashion bloggers like Riccardo Simonetti are also at Fashion Week looking for great Plus Size Models for their Hamburg fashion show. Accordingly, our customers are increasingly sending us requests and enquiries as to whether we have a beautiful curved model for the next photo shoot. Now we have it!
Camille is our first Curved Model and we are very happy to support her as management in building her model portfolio as well as her career. Camille’s first fashion video, shot together in Berlin, can now be found on our YouTube Channel! If you don’t want to miss a video, follow our modeling agency on YouTube.
Find more of our beautiful Camille in Camille’s sedcard!
Commercial Showreel with Curvy Model Camille
You want to be a model in Hamburg?
You always dreamed of modeling? Then take your chance now and apply to our model agency for great jobs in Hamburg! Photo shoots, video shoots, catwalk, as a model you can see a lot of the world! But first it’s about the construction of your model folder. Read more about: Become a model. Our model agency (“Top Recommendation” / Bravo Girl 2017) and photographers will take first-class care of you. In our international model agency, it’s about more than just job placement. We invest in our models, with photo shoots, video shoots but also our model coaching and trainers. A concept that is unique in Germany. You learn a lot about personality, acting but also the life of a model.
The perfect start to a modeling career. If you have international dimensions, you also have to work abroad, in the big fashion capitals, from Hong Kong to New York and Paris. Read more: Model abroad. In the big megacities, there are very good jobs but also a lot of competition. We make you fit and help you to make the perfect start to your modeling career. Apply now for our agency as a model in Hamburg: Model Application.
The next Cara Delevingne? This is not a quote from us but a quote from Chefscout of one of the biggest model agencies in the world. Based in New York, Paris and many other cities. Luisa is New Face and just got back from the USA. She was there for a year and learned a lot about life and the country. Now she is back in Germany and we start her modeling career. This includes not only first test shoots and videos, but also castings for international agencies to prepare for life as a model in the big world. Very rarely, the scouts of the biggest international agencies visit our model agencies in Berlin or Cologne to meet some of our models, selected and selected. What is such an internal agency casting about? For months and even years in advance, the world’s largest and most renowned agencies have secured the option for young models. Whoever has absolutely great talent will be confirmed years in advance for one of the major international agencies.
Until then, we as the parent agency will take care of the construction, organize shootings, jobs, coaching and much more to prepare the model for work in one of the largest agencies. Here one makes it on the big magazines and partly also on the covers, wow, Harper’s Bazaar, Elle, to name only a few names. If you have so many visitors to the house, there is a good chance that you will meet with rejection, also due to small details. Perhaps the hip is 1 cm too wide or on the shoulder. Maybe there’s already someone of that guy in New York, Milan or Paris.
But sometimes, you manage to get a head scout out of the role in such a way that he can only rave. Amazing. Fantastic. The next Cara Delevingne! Luisa is extremely motivated and makes great efforts, has the perfect conditions not only in moderation and figure but also in personality. We are extremely pleased to represent her as a parent agency and to take the step into a modeling career with her. In Berlin we produced two videos directly, with her in portrait, alone and focused and with her model colleague Hannah, of whom we recently reported about her new video. Here is Luisa I Fashion Video from Berlin! If you want to see more of yourself, look in Luisa’s model portfolio now.
If you don’t want to miss any video of Luisa and also no video of our other models and men’s models, then check out our Youtube channel now and follow our model agency on YouTube!
Beautiful & Classy Model: LUISA
You want to become a model in Berlin?
If you want to become a model and want to stand on the catwalk or in a professional photo set yourself, then you can apply now in our model agency as a model in Berlin! We place first-class jobs and renowned customers of our network, we help with your construction with recommendations of a model agency, from your model book up to test shootings with good photographers in addition, with Coachings about personality, acting and of course also fashion shows and running styles around Haute Couture and Pret-a-Porter. Our photographers and our booking team will give you a professional insight into our model agency from the very first minute.
With us you can create models for online shops and well-known customers, there you show new collection pieces for the online shop but also for social networks like Instagram or Youtube. The better you get, the more complex and demanding the jobs become. E.g. videos for YouTube or even entire commercials, e.g. for streaming portals and for television. Read more about becoming a model here. When you finish school, you will have the chance to work abroad, in the big fashion cities, from Shanghai, Shenzhen to Los Angeles and New York.
Aleksandra is wonderful! Today we had a joint job in Munich of four of our models for a large electrical manufacturer. That much we can already tell you: It’s about e-bikes. Big commercial, big effort and still we had time at the end to shoot a small, new showreel of Aleksandra. As a photo model she is perfect for advertising. But she can do much more! In Poland she is a guest as an actress in series and also on one or the other red carpet. Therefore we are always happy when we can invite Aleksandra to Germany for a new photo or video production or, like today, for commercials.
Today was really spectacular, together with our Best Ager model Milva, from small stunts with the bikes to the perfect smile and the constant repetition of the same scene. Modeling is a lot of work! Nevertheless she made it out of the hotel the next day fresh and lively, just before the airport we could shoot her for a short video. You can find the video and more photos in Aleksandra’s model folder.
If you don’t want to miss a video of her but also of our other models, then follow us on our model agency YouTube Channel!
Commercial Showreel with Aleksandra
New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!
You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?
Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?
Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!
Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.
Fashion Showreel Eugenia
The new video of our New Face Model Zoe! She has an absolutely strong expression in her face, performs first-class in front of the camera and is not only great for photo shoots, e.g. for online shops or lookbooks, but also in front of the video camera Zoe is an absolute eye-catcher. With her new and second video Zoe shows how strong she can perform in front of the camera. Their look is international. She herself comes from southwest Germany and visited us for this photo shoot in Berlin. As a model agency we also organized our big model agency casting parallel to Fashion Week. Before the casting we went to the video shooting with our Zoe. span>
Elegant & Classy Model in Berlin
If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.
With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.
Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!
If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!
Spring Showreel ▶ Michelle!
Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!
Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.
Arina at London Fashion Week – 5 shows
Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!
If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!
Made for fashion: Arina
Ulala. Cute, sexy, Louisa! Louisa brings with her measurements strong conditions for a good start into a national model career, because at first we concentrate on Germany! Louisa is a new face with real potential for the coming years. We met Louisa at our casting, we were immediately enthusiastic about her. Her face has very international features, both European and a little Latina. Louisa is super suitable for urban sports brands but also for fashion and current trend collections. How good, you see here in her new Youtube video! If you don’t want to miss a video of her but also of our other models, then follow our Modelagentur on YouTube!
You can find more of her, current photo galleries and the video in Louisa’s model folder.
Sexy showreel by Louisa x Cocaine Models
Let’s call it High Fashion Baby! Distinctive look, self-confident appearance, Celine is strong! Becoming a model in Berlin requires a good agency – CM! We support Celine to make her dream come true! With the first photo shootings, in Berlin-Mitte but also now with the new video from Celine. Strong and safe posing right from the beginning, captivating, super expression, as well in all facial expressions and gestures: Everything is right! Celine is well equipped to become a great model in the months and years to come. For online shops, in the commercial sector but also for “wilder” brands, urban fashion brands and fashion magazines, an absolutely great face. Not only in Berlin, but also in Hamburg, Düsseldorf and Munich, Celine will surely dust off a job or two. We not only keep our fingers crossed, but support you in doing so: Let’s go! Enough writing, here is the first video of our Berlin model Celine!
If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!
Paris Look Style with Celine
Oh my god! Cuteness Level 10: Linn is, if I may say so, the perfect model for all-round fashion! Strong face, great body, unique and recognizable charisma, fun on the shooting set, absolute professionalism and international experience.
Linn has seen a lot in the world, including New York. Now she is back in Germany and we look forward to developing her career in Germany together with her. Shootings, video shoot, let’s go! Also with your body measurements and proportions Linn has absolutely mega requirements and will arouse great interest with many customers. Because as said, not only the performance in the photos is really first-class, but also the positive charisma at photo shootings, which is very important at jobs, makes Linn so special.
Video Shooting in Berlin: Classical Music for the Book
That’s why we were really looking forward to the first video shoot in Berlin! With our model agency videographer Robin and fashion photographer Oliver Rudolph we made our way to produce the first photos in Germany. We are extremely looking forward to the cooperation and we hope to be able to present you the first results of Jobs soon.
Today Linns new video was released on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube! You can find more photo galleries in Linn’s model portfolio.
The second video of our enchanting Linn! Back from New York we go directly to Berlin for the photo shoot and the video shoot for her model portfolio. In order to give our customers in Germany a perfect impression of Linn, we wanted to produce up-to-date images and video material directly as an agency. Of course, Berlin has the perfect locations for this. We grabbed our Creative Art Director Oliver Rudolph and our videographer Robin Platte and dived into the centre of Berlin with Linn. Instead of in urban Berlin (corners with graffiti, posters, partly prefabricated buildings), this time we decided on a classic location, very close to the Museum Island. Here we can also show Linn from a completely different light, classic and elegant.
You will find the photos in her modelbook soon! We also have this wonderful new video for you! You can find more of Linn, of course also all photos and videos, in Linn’s model folder.
If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!
Berlin Fashion Showreel with Linn
Rock n’ Roll Baby! The Swiss model Jimmy is from our partner agency One Time Management (Zurich), our number one contact for male models and scouting. One Time Management has an absolute eye for young talents, may we introduce you to Jimmy!
If you’re looking for the perfect look for fashion magazines, you’ve got good cards with Jimmy. His individual look, the curls, striking features and a great figure for fashion. We met Jimmy in Zurich for his first fashion video for our model portfolio and clients. With our Videographen in the luggage and a quantity of good mood we produced the first video for the German market. May we introduce you, Jimmy!
If you don’t want to miss a video of Jimmy or our other male models from now on, then follow our modeling agency on YouTube! More photos from Switzerland, Germany and worldwide can be found in Jimmy’s Modelbook.
Backstage Showreel w/ Jimi from Zurich
Charlene, one of our models from Paris visited us at the agency. She works internationally very successfully and inspires with her extraordinary look! We took the opportunity to ask her a few questions for you. What she likes best about modeling, how did she start modeling and everything around the frequent change of her hair color. Charlene is especially exciting because she not only loves to stand in front of the camera but also works behind the camera and shoots and produces short films. Watch the video in full on YouTube:
Charlene from Paris about modeling – video interview
In spring our powerwoman Charlene was booked by Onygo in Cologne. Of course we used this to get to know our Charlene better and to film a new showreel with her. Charlene is especially unique because of her gap between her teeth and her full lips, her hair is chin-long and blond. She is constantly on the move, she lives in Paris and travels to Berlin, then back to New York. What many people don’t know: She not only likes to stand in front of the camera, but also behind it! She lives out her creativity in her short films and photos. In keeping with her style, Robin has also kept her show reel: a bit gloomy and grungy. But check out the show reel itself:
Luisa is back! Her second fashion video with our model Hannah. After we already told you a few days ago about her first fashion video from Berlin, at our model agency visit, today on our model agency Youtube Channel appears her new video together with our Zoe. Videos are important to get an impression of the model, in motion and facial expressions. Interacting with a second model raises the bar. Because both looks have to sit, the position, the movement, really challenging. You have a strict timeline, a producing team and not eternally time. A good exercise for our models and a nice video for our customers to see how great they perform in front of the camera. If you want to see more of them you can find photos and videos in Luisa’s model folder but also in Hannah’s model folder.
More videos of the two but also of our other models you can find on our model agency on YouTube!
Rooftop Showreel with Luisa & Hannah
C&A Clockhouse – the young fashion brand. For the current season several of our models were already in front of the camera for Clockhouse. Young, fresh and trendy, that’s Clockhouse Young Fashion by C&A. The fashion retailer thus also offers its young customers high-quality products. Whether a crazy party outfit for the evening, casual leisure wear for the day or a stylish business look for the start of your career – the young fashion from Clockhouse at C&A is aimed at young people and the young at heart who enjoy life to the full and like to express this attitude to life with their outfits.
Our Models for C&A Clockhouse on Instagram
Social media & models go hand in hand today. Here are many young people and many new ideas. As a result, the social network is setting trends more and more quickly than ever before. Who are the most successful instagramers?
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Trends: Celebrities on Instagram
Young, talented, popular: these are the top 10 Instagram Accouts:
- Beyonce (singer)
- Kim Kardashian (TV star)
- Ariana Grande
- Taylor Swift (singer)
- Selena Gomez (actress)
- Justin Bieber (singer)
- Kendall Jenner
- Kylie Jenner
- Nicki Minaj
Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Johanna von Cocaine Models is currently on the road as a model in Athens. I spoke to her about her stay abroad in the Greek capital.
Model Johanna – modeling in relaxed Athens
CM: Johanna, you are a model in Athens until the end of February, how did you get there?
I was already working here in November 2014 for one month, now my agency asked if I am available again and I came back. My agency in Cologne has put me in touch with the agency here in Athens.
CM: Why Athens of all places? What attracted you to Athens as a model?
I didn’t choose Athens directly, it turned out rather like this. But it is a beautiful city with a relaxed working atmosphere & the weather is wonderful.
CM: Would you recommend Athens as a model city?
I would recommend Athens as a model city so far away that you can get good pictures here. Most models come to Athens to take good pictures and gain experience, not to earn the big money, because the payment is rather meagre. But to make contacts and get good pictures Athens is absolutely recommendable.
Modeling Experience Athens – Preparations & Experiences
CM: How did you prepare for your trip there?
Actually one does not have to prepare oneself really great, the hotel is booked before by the agency for the model and one must actually only book his flight and fly off. It is important to plan your meals on site before your trip, as not all apartments have kitchens and you are often on the road the whole day. I always take a few plastic cans and plastic cutlery with me so that I can cook my food on the spot and take it with me during the day.
CM: What are your experiences as a model in Athens so far?
Firstly, the people in Athens are mostly very friendly. Everything is very relaxed! On the other hand, there is always work here. There are many good photographers in Athens and clients are loyal and book you back when they are satisfied with you.
CM: How would you describe the model target group in Greece, which model types are in demand?
Blond and brown-haired models are the absolute favorite here, Asian and dark-skinned models have it rather hard here. Besides, the Greeks don’t like “too skinny” girls that much. One of my friends was even cheated a few centimetres more on her hip for her sedcard.
CM: Which castings should you attend and which jobs did you get during your time in Greece?
There are castings every day for the most different jobs, there is everything. You go to castings for fashion shows, TV commercials, online shops, magazines, editorials or campaigns. Anything you can imagine. I did some shootings for online shops, for example for sunglasses or clothes, such shootings are enough for every model here, two campaigns +TV spot, web campaigns, editorial for a magazine and more.
Johanna between Castings & Jobs – Breakfast, Coffee, Castings
CM: What is your daily modeling life in Athens like?
Get up, make breakfast, then on the way to the castings or bookings get a coffee, which is super cheap here, then it goes with the metro, the bus, the trolley or on foot to the casting. There you are usually five to 10 minutes and then you go on to the next casting. Bookings, on the other hand, are more relaxed. The model has a given arrival time, as a model you are usually on time and then wait an hour for the client or the make-up artists. Then, on average, eight hours or more are worked.
CM: How did you live and how did you get it?
Each agency has its own apartments/hotels for the models, in which you are automatically accommodated. I stayed at the hotel last time, too. There you share the room with another girl and if you are lucky you will find the bathroom in the room, otherwise you have to share the bathroom in the hallway with the other hotel occupants. There is also a small kitchen where you can make yourself something to eat. Accommodation in a hotel costs 17 Euro per night and will be deducted from the money you receive. But this time I live with friends, it’s cheaper and you have more space.
CM: How did you spend your time in Athens away from modeling?
In the evenings you often go out, have fun and have a drink. Otherwise you can of course visit the Acropolis and other sights. I also spend a lot of time in the shopping streets and when I have a day off I go to the sea.
Athens – Highlights & Recommendations
CM: What are your personal Athens highlights?
The Acropolis in any case, one should go up there once, alone to enjoy the view! This is completely free of charge for European students. Another highlight are of course the new friends and the hours together. An insider tip: The spinach feta pie which you can buy here in all bakeries is great and should be plastered on every visit to Athens.
CM: What do you recommend to other models who go to Athens for a while?
Calmness! Even if you are a young model who is a little panicked for the first few days, you are never too late in Greece. Furthermore, I can only recommend a good contact to the local agency. I have seen that if you visit the agency more often and maintain a good relationship, you get a lot of help and the agency gives you some opportunities. Always take sunscreen with you, because I even got a little sunburn in February!
CM: What does the modeling industry in Athens and Greece look like?
She’s definitely big! There are many jobs, albeit for less money. Due to Greece’s financial situation, one can certainly imagine how people have to struggle with it to pay enough. Nevertheless, there is work for every willing to work! I haven’t met anyone here who hasn’t worked. Nevertheless, the market for Male Models is very narrow, because there are enough Greek boys on site.
CM: Is a stay in Athens worthwhile for models?
Not necessarily to make big money, but for good pictures and a lot of experiences that really take you further. You can also earn money, but it may well be that in the end there is not so much jumping around when I look at the payment here.
CM: What did you notice positively in Athens, what rather negatively?
The friendly people are positive! Absolutely negative is chronic lateness.
CM: Are there any cultural differences that a German visitor should take into account?
One thing is very unusual: You can order coffee at the bakeries and it will be delivered to you wherever you want! this is super practical! Another big difference and for many probably a big change: Smoking is going on everywhere inside, whether at the shooting, in the restaurant, in the club or at the casting.
Johanna: “Now I’m a pro in posing”
CM: What do you take with you to Germany from your time as a model in Athens?
Many new friends and experiences. Also some pictures, which I can use for my book and fortunately also my earned money. I also take many new contacts with me, which I will certainly be able to use when I come back. One thing I can say for sure: After your stay in Athens you will be a professional in posing for online shop shootings! That’s something every model here takes with them.
CM: For which models with what ambitions do you recommend Athens?
I think Athens is something for models with experience as well as for newcomers. Of course you should have a reasonably good book, but you don’t have to work so much to get a foothold here. You shouldn’t be shy either, because you are rather small for a model, because there are rather less fashion shows taking place here.
CM: Dear Johanna, thank you for your interview!
Twice a year the fashion industry is drawn to the capital for Berlin Fashion Week. While visitors and the media are mainly interested in shows, buyers and managers from various stores and fashion houses meet at Berlin’s fashion fairs. They all take place parallel to the different fashion shows. In 2016, public events focused primarily on two locations: The “Runway”, beautifully located at the Brandenburg Gate and the “Stage”, Berlin Mitte and easily accessible by shuttle bus from the “Runway”. From Monday to Saturday the motto was: Fashion! Over ten shows, various side events and aftershow parties every day. There was something for everyone. Highlights this year included Marc Cain, Guido Maria Kretschmar, Anne Gorke, and many more. The absolute highlight, however, was the “Candy Fashion”, Key Looks by FashionID (Peek & Cloppenburg) with numerous looks from Esprit to comma; A hall full of cotton candy, sweets and style – but later more about the
Fashion Week Model Management – Preparations, Emails and Networking
For us as managers, Fashion Week naturally starts weeks before – in December. Work starts about six weeks before Fashion Week. In addition to the notebook, the smartphone is a constant companion. The first show packages will be released by the designers. A show package contains among other things the models’ sedcards, but also Polaroids and walking videos. Major modeling agencies are already making special efforts to get the coveted invitations – some even create special sedcards for this event. Why? Fashion Week represents the who is who of the fashion world. Those who can afford it are present here. Therefore it is important to start work early enough. The better the planning in advance, the smoother the castings, fittings and shows run!
While an agency is already rushing into travel plans, overnight stays and the organisation of appointments, the invitations to the castings are gradually coming in. As mentioned above, about fifty individual shows will take place during Fashion Week. This means that there are almost as many model casings in Berlin in advance. A real job.
Models, catwalk training, print sedcards – preparation is half the battle
For us there were almost thirty interesting casting dates this season. We had 10 of our New Faces & catwalk models on site. Just arrived, the rented AirBnB apartment is already being converted into an office for the team. Notebooks, smartphones, casting lists – so that we can work and coordinate perfectly in Berlin, directly from Potsdamer Platz. Advantage: Digital company! We can work anytime and anywhere, so we like to accompany our models on shows and shootings.
We have four days! From notebook to reflex camera, we have everything in our luggage. Monday starts Fashion Week and a few days before, the castings. Most of the Berlin Fashion Week castings take place in the hotels, Berlin Mitte. Anyone who has ever been to a casting knows that many models are coming. Mostly there are even hundreds from all over Germany and partly Europe. Each casting takes place in separate floors and rooms. Immediately after the entrance the first beats form in front of the rooms – from now on it’s time to wait until you can stand in front of the jury. Suddenly the huge hotel lobby is full of people, small suitcases and waiting looks.
Day 1: Arrival and the first casting plans for the shows
Friday 15.01.2015: The Berlin Fashion Week AW 2016 always consists of two parts, the castings and the shows. For spectators often only the important days with the big shows count. For models, however, the days before are crucial. Here, before Fashion Week, model castings for shows and fashion shows take place throughout the city centre. Hundreds of models gather in the capital’s large hotels, but also in showrooms, Ateiliers and agencies. All major agencies are present here. Fashion Week does not only mean prestige, you can make excellent contacts and get to know a lot of new things. The Berlin flair also gives the Fashion Week its unique character. Many models book into the hotels around the city centre. This makes the castings easier to reach and also in the evening there is some time to have a drink with friends or new acquaintances.
Day 2: casting, casting, casting
Saturday 16.01.2015: For four days models and fashion agents speed through the city centre. Everyone is looking for the best jobs and the biggest shows. In the bag are only the most important things, the smartphone is always ready to hand and from morning to evening it goes from casting to casting. While there is a lot of walking during the day, the evening is decisive for the planning of the next day. Which casting should you attend first and which last? Where to find good food quickly and easily? Besides, you have small talk with other models, get more castings. Four days is all about seeing and being seen!
Who knows Castings of Germanys Next Topmodel will be surprised. There is no big stage, no spotlights and only rarely cameras. As a model you have hardly any time, not ten minutes, maximum thirty seconds. Who convinces spontaneously, is often still briefly measured or sent directly to a fast fitting. The jury consists of three or four people who have to evaluate hundreds of people according to purely external criteria within a few hours. As a result, castings often seem impersonal, but this is purely due to time.
The castings usually take place in large city centre hotels, with large rooms and plenty of space for hundreds of models waiting for their Gosee. Small groups are always forming in the waiting rooms, everyone is waiting for the casting call, then the show starts. With the model book and sedcard, the jury is made up mostly of designers, marketing people or other media and production people. Usually there are three or four people. The model walks up to the jury and introduces himself, often with very little time, many only seconds. Many models see here for the first time how big and how strong the competition is in their own and in other model agencies.
Those who have convinced often get a call from their model agent the same evening with the confirmation. Especially good models are also quickly booked so that they are still available for their own fashion show. So the best Mdoels have their success experiences already early – if they did not have first a Direct Booking.
The time in the casting requires a lot of commitment, organisational talent and willpower from the models. Even after the sixth performance on one day you still have to laugh and enjoy your job – even if there were six cancellations before. With this know-how, however, models can learn a lot for jobs and also strengthen their own self-confidence as well as their own perception. The short, but very intense situation with hundreds of other models, shows many a realistic picture and spurs them on to do even more.
The first castings for the shows start Thursday/Friday and then run until Monday evening. Occasionally, however, castings are also carried out before and even during the current Fashion Week. So if you are thinking of joining us as a model, you should plan ten days off.
- Castings you get almost only with a large, serious model agency or an experienced model agent
- Show castings go from Thursday to Monday
- Berlin Fashion Week from Tuesday to Saturday
- So as a model you should plan on 10 days
- At least Thursday to Tuesday
Fashion Week Castings and decision of fashion designers
Many designers or agencies usually make their decision on the same day. They will then contact you via all channels to secure the best models. Because every fashion show includes a fitting and calltime. During fitting, clothes are tried on the models, which is usually very quick and only takes thirty minutes. The call time is then, so to speak, the start of work on the show day. All models, brand-up artists and stylists gather at calltime. All models get their assigned clothes as well as their styling. The calltime is therefore often a few hours before the show so that all models are guaranteed to be ready and the show can start on time.
- Big competition: hundreds of great models meet each other
- Often there is little time left for individual castings
- Don’t forget your sedcard
The Fashion Week is much more than castings and shows. At Berlin Fashion Week, thousands of buyers from all over Germany come together in the various order fairs, less spectacularly and media-wise. Whether Panorama, Preium or Seek. Outside the shows there is also a lot to experience for people from the fashion industry.
Order and Fair – the heart of Fashion Week
For many outsiders, Fashion Week means above all shows! Fashion shows are held daily at various locations. In 2016 (Autumn/Winter) everything will focus on the collections of the coming Spring/Summer season. While snow still lies outside in the streets of Berlin, buyers jump from fair to fair to cover themselves with the latest trends.
One of the major order fairs is the international fashion fair “Premium”. At hundreds of stands, merchants crowd together large and well-known brands. Buyers can view and order the latest samples directly here. The fair is only open to trade visitors, so fortunately you have enough space to concentrate on different looks, cuts and colours. While strolling from hall to hall on the Premium, there are small delicacies, coffee and also small and large highlights of the exhibitors all along the edge. Not only fashion, but also accessories and jewellery. At the “Premium”, the manufacturers even fill their own hall. Further fashion fairs can be found all over Berlin. Among other things, there are still the “Seek” and “Panorama”, all only a few underground or suburban train stations apart.
Fittings for the big fashion shows at the runway
For model agents and model agencies, the final phase is now underway. It takes less than an hour to recharge your phone. While Desigenr’s assistants call to request models, models request the first fitting and call times and in parallel the first confirmations must be sent via e-mail. The phone doesn’t stop for three days and as a manager it’s hard to get away from the notebook. Therefore the show list fills up, confirmation for confirmation. Models receive asap their information and designers the booking confirmation. Even on Monday evening, plans are still being made for the coming morning – and off we go: It’s Fashion Week!
Shows and events at Fashion Week
From Tuesday to Saturday there are now possible shows and aftershow parties of the designers. Ten designers will kick off on Tuesday. Already on the first day it became clear that there would only be a free minute again at the end of Fashion Week. Our first show this year was “Ivanman” on the “Stage” in the me Collectors Room. Early in the morning, 11 o’clock. Already last season Ivanman made a top start. Oh, this year. Immediately afterwards we went on with “Nobi Talai” in Berlin’s Kronprinzenpalai with our Yulha. Followed by a very floral show by the designer “Lena Hoschek”, perfectly arranged in one line from the place card to the stage. After that jump to the greenshowroom in the Postbahnhof, where our Alex had his first show, parallel Anne and David ran for Odeur at the “Runway” Brandenburger Tor. And the day was only half over – show after show it went on for the next four days.
Fortunately, we were not only allowed to run on the first show, also on Friday two of our models, Helena and Lisa, on the final show of “Ioana Ciolacu”. With creative make-up and strong pictures afterwards.
The big finale: Candy Fashion – KEY LOOKS Show by FashionID
The biggest highlight of the current fashion week took place on Saturday in a “small” circle of people. Top models, stars, agency and media representatives met at the KEY LOOKS Show from “FashionID” by “Peek & Cloppenburg”. The motto was “Candy Fashion”. The entire lobby of Fashion Week at the Brandenburg Gate was transformed into candy and cotton candy land – everything looked like a Katy Perry video. Really great staged by the set designer. Between cotton candy and human-sized lollipops there were cool, refined drinks at various bars, a great DJ and many little surprises and snacks. Almost two hundred people gathered left and right around the catwalk, which in turn was decorated with cotton candy at the entrance up to the ceiling, pink light and lollipops made the picture of “Candy Fashion” perfect.
At the beginning, eight models from a classic cotton candy wagon stood across the catwalk with sweet sugar threads. That put a smile on almost everyone’s face! Shortly thereafter, Showtime, the keylooks of the coming season, was available in all Peek & Cloppenburg stores and online on FashionID. With fashion by Esprit, Marc Cain and Max&Co. Moderated by Annemarie Carpendale (Red and Taff on ProSieben). Each collection got its own music, its own staging for the audience. Our Johanna also attended and showed a total of three looks for the spring/summer season 2016, culminating in creative outsfits for the fashion magazines – each editorial team put together their favourite pieces from the new collections and combined them with accessories and other pieces. Thus, new creations and looks for 2016 were immediately lost.
A suitcase full of make-up, a motivated model, various picture backdrops. For a sedcard shooting with our model Katie, our Cocaine Models team has pulled it near the Rhine. In Deutz, on an office building forecourt, there is a versatile location which is perfectly suited for a multi-faceted sedcard shooting due to its different backdrops. With make-up artist, photographer, model and good weather the shooting could start. Michelle tells you what it looked like behind the scenes during the shooting.
Sedcard shooting: A windy start
It is windy when our Cocaine Models team arrives in Deutz. Our make-up artist Anschi and our model do not let themselves be disturbed by it and start directly with the make-up refreshment. In our studio in the Mediapark we already applied the basic make-up, straightened the hair and tried out the different outfit variations. Our model Katie will first pose in a cheeky, clean outfit: Short shirt, tight blue jeggins and high sandals, optionally with leather jacket in biker style. Our photographer Oli takes the first test photos. The weather is good, there is always the sun between the clouds. One more short brushing of the hair, then we start.
Sedcard obligation: Clean images
Katie poses for the first photos in front of a clean, shiny black wall. This location in Deutz has many facets. Our photographer explains that this versatility is the special thing about the selected location. There are many different possibilities for different image creations. In front of a clean wall, on benches in the green, on futuristic round islands with trees or on the large white stairs with a view of the Rhine and Cologne Cathedral. A new blinking angle: In front of a mirrored house wall or further down, away from the forecourt in front of a somewhat dirty wall, which is ideal for rocking pictures. Katie walks up and down in front of the clean wall, the wind blows through her hair. She does her best, almost every shot a hit. Katie’s intense blue eyes shine and we are thrilled.
Many-Sided: From clean & cheeky to sexy & rocky
The wind is easing, but it’s still cooled off. The next outfit is coming up. The T-shirt is replaced by a long black-transparent blouse with long slits, the blue Jeggins by a black one. Katie’s changing around the corner behind our reflector. She’s cold, her arms get goose bumps, but she’s biting her teeth together. It’s important that she doesn’t show on the pictures. She’s a professional. Our make-up artist builds eye shadow palettes on a wall and provides small hair rubbers. Katie is rocked up, the blue eyes are accentuated by dark smokekey eyes. Her hair draped through large and small braided braids into a sexy mane. Anschi tries hard and after 20 minutes we see the sensational result, WUNDERSCHÖN!
Large image selection – Many viewing angles
Oli’s working on some portrait photos. Katie sits casually on an island and poses. Her looks are strong, she changes her expressions. A sensual look, a clean look, an evil look – Katie offers our photographer a lot. Oli is satisfied, for him a successful shooting, because he does not have to give many instructions: Katie knows what she’s doing. Matching the sexy rocker outfit our team moves to the wicked, stylish and dirty wall. Our model’s black blouse blows in the wind around her slender legs. The nude-coloured lips are slightly open, the blue eyes look challengingly into the camera lens. SEDUCTIVE! The panorama in the background DREAMY. The sun shines through the clouds, the cathedral stands majestically above everything. Oli snaps and it flashes, the capacity of the memory card is soon used up. The sedcard shooting was a success. We have a large selection of pictures from different angles & with different posings for Katie’s sedcard.
Finally, even the photographer is pulled briefly in front of the lens. He wants some snapshots of himself and his muse Katie. Oli’s doing well in front of the camera, he’s got the posing skills. A decisive advantage for a photographer, because he knows exactly what he expects from a model and can also convey and demonstrate the poses exactly. Our make-up artist packs her make-up case, brush by brush. Katie quickly puts on something warmer. We take a quick look at some of the shooting pictures and are delighted. GOOD JOB!
Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?
How important good beauty photos and spots are, you can see in the advertising!
What is a cosmetic or beauty or wellness model?
A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.
5 simple care tips for beauty models, wellness models and hair models
Removal of makeup
Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.
Hair Care: Economical washing & care
Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!
Secret weapon for tired eyes
You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.
Naturally full lips
Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.
Naturally beautiful skin
Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.
Application areas for beauty, hair, hand and wellness models
Beautymodel – Cosmetics, make-up and hair products
Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.
Handmodel – professional for details and product presentation
Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.
Hair Model – Full shine for new commercials
Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.
Wellnessmodel – charisma plus beautiful figure
Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.
Become a model in our model agency
You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.
The debate about skinny models is constantly present in modeling agencies. When we drank our first tea in the office this morning, we saw in the mirror that now in France, skinny models are officially banned on catwalks and photo shoots. If you fall below a certain BMI and do not have a medical certificate stating that your state of health is compatible with your profession, you face severe penalties.
The headline of the morning – lean models are banned in France
The Lean Model Act comes into force today. The decisive factor for the new French law is not a certain weight, but the Body Mass Index, BMI for short. The BMI is made up of body weight and height. The resulting number shows whether you are underweight, slightly overweight, normal weight, slightly overweight or directly overweight. The law allows men to have a BMI of 20, women a maximum of 19.
The body mass index (values for adults)
- under 16 underweight
- between 16 and 18.5 Slight underweight
- between 18.5 and 25 normal weight
- between 25 and 30 Slightly overweight
- over 30 overweight
Those who do not comply pay high fines; almost 40,000 euros have been spent on it. Many modeling agencies in France complained about this law months ago and founded initiatives against it.
TV news about skinny models in the fashion world
N24 – France debates a law for models on the catwalk
The Spiegel article describes in detail why the law was passed in France. Earlier, in April, the French National Assembly approved this law in a first reading. Now it has really come into force, critics are of course already on the agenda. This is how N24 has rated:
Euronews – Israel: Lean models banned in commercials
Euronew is also taking part in the debate, because there is also a lean model ban in Israel.
CNN – France bans ultra-thin models
Healthy diet? We reveal
We all know that our diet plays a decisive role in a healthy life. Those who do not eat a healthy diet are exposed to many dangers. Some people can see their unhealthy diet in the form of overweight or bad skin. But even those who can enjoy a slim figure and beautiful skin damage their bodies with an unhealthy diet without seeing it directly.
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