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Model Casting Köln: Saturday, 28.06. – Procedure, application and dates

MODEL CASTING SUMMER 2019 ♡ We are looking for new models for our agency! Like every year we are at the Fashion Week and parallel to our casting in Berlin another one takes place in Cologne. With national and international customers we belong to one of the best model agencies in Germany. Do you want to be there or do you know someone who should model? Then we are looking forward to you and your application!

Application and procedure

Send us your application, our scout will look through all applicants and send out the invitations personally. If you have not received a confirmation within 48 hours, this is to be understood as a cancellation. For all those who get a commitment: We are very much looking forward to you and the casting!

  • Women/Girls: From 15 years with 173-181 cm
  • men/boys: from 15 years with 184-191 cm

Casting Call / Information

  • Casting duration, maximum 5 minutes / Model
  • Short performance, posing, small catwalk
  • Clean, no make up, no styling

Outfit / please bring along

  • body concretes clothing
  • close fitting, plain, clean, white shirt, black trousers
  • skin coloured underwear
  • high shoes (women)
  • no make-up

Application

Send us your photos (easy, with your smartphone in daylight) and your contact details. Date and location you get parallel to your invitation. If you don’t get an invitation, it wasn’t enough for this audition. So we have enough time on the casting day to talk to each model individually. Good luck!

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Parallel: Berlin Fashion Week Casting on 28 + 29.06.

CM Show & Agency Casting

Last time in Berlin #BFW @ House of Weekend

Model agency under 18 at CM: Top 10 agency in Germany

Finding the right model agency under the age of 18 is not that easy. After all, by choosing a model agency you lay the foundation for your own career. Therefore, it is important to have a renovated agency behind you, so that from the setcard to the photographer to the first jobs and the later international build everything works. Good management means planning and organization, which is especially important for young models, especially when they start with the model, at the age of 14, 15 or 16. For all models under the age of 18, good planning is not only important for a successful career, but also the school should not suffer from modeling. Because of course it is important to have a good school-leaving certificate in your pocket.

What are the first steps you need to take?

The most important basic rule that every model has to follow, no matter if it is already big in its career or only at the beginning, is its own ambition! In addition to ambition, patience is also important, because overnight nobody becomes a star. Whether it’s actors in Hollywood or high fashion models. Therefore you as a model should always have enough patience for yourself and your own way. If you stick to it consistently, you can make it. But what does it matter?

I want to be a model!

The first step is always to convince yourself that you want to be a model. But congratulations, you have already made this step, then you are looking for information. You’ve already overcome the most important hurdle, I want to be a model!

Continue with the model agency search. Finding the right model agency can sometimes take some time. Can you travel far yet? Do you have a big city near you with a renowned modeling agency? Do you already have experience or are you a complete Newface?

Depending on your possibilities, you should always look for a model agency in a big city after our experience. Only in the big city the networks are so strong that you as a model have the chance to work regularly and often. But why is that? Most fashion companies, industrial companies but also companies such as the automotive industry, travel companies and also the real estate industry are usually at home in the larger cities. This means in cities with a population of more than one million. In cities below this size, there are usually too few medium-sized and large companies for you as a model to really make a living from this job. But so that you can concentrate fully on modeling, it would be a good idea to work as often as possible. The mere number of jobs is not decisive, quality is important. For example, shootings for Instagram are extremely different from fees for commercials. The more prestigious your modeling agency is, the more influence it has that you are bigger names, the more jobs it gets on land.

Model agency over 40: Successful role models

Become a model at the age of 40? Even at the age of 40, you can still join a model agency and take off. However, it is a great advantage if you have already gained experience. E.g. because you already work as a make-up artist, or in an advertising agency and have sometimes stood in front of the camera. If you want to professionalize yourself, get more jobs and build up your own model portfolio, then it is worth applying at a model agency.

Models over 40 years for photo shootings and advertising

There are extremely many products and accordingly many customers for 40 year old models. Whether it’s beauty products, advertising spots for real estate portals, food or even fashion for online shops. The possibilities are incredibly varied and accordingly one can build up and establish oneself as a model even in advanced age. Especially due to the demographic change, the market for older models is getting bigger and bigger. So if you prepare yourself at the age of 40, so to speak, you can still get jobs later and win many different customers for yourself.

If you have already gained experience and have been active in model agencies before, you will of course have many advantages, precisely because of the demographic change just mentioned. More and more commercials and advertising campaigns are designed for an older audience or target group.

If you want to apply in our model agency, then we are looking forward to your application! Here you can find all information about Model Application.

Your first model application: Your first step to modeling

Have you decided to become a model or would you like to give your model career more seriousness and work more professionally? Then the first step is to find the right agency. You already have an appointment at an agency? Read how to prepare for your interview here!

Become a model – Application and interview

If you want to apply to us, you will find everything you need to know about the topic here:

Why do you need a model agency for modeling?

An agency is very important for a model, because it supports and protects you as a model. She helps you find photographers and jobs. No matter if you are booked as a model for shootings or catwalks, the agency will show you in the best light. The bookers know how to present yourself optimally with your book. As “New Face” you will be supported by your agency in setting up your book and your setcard. One very important point: an agency protects you from dubious customers and dubious job enquiries. Usually dubious customers already shy away when they learn that a model is represented by an agency. This is particularly important for an international modeling career, because models abroad are often underpaid and exploited. A reputable model agency ensures that you do not work unpaid overtime, that you do not take dubious pictures of yourself, that you are adequately paid and accommodated. In addition, the agency will determine in advance whether the job is of high quality and whether you can be associated with the customer as a model without your image suffering as a result. At best, every job should prove your model qualities and positively underline your image.

Photomodel Lookbook (Cocaine Models Management)

How do you find the best model agency as a newcomer?

There are now plenty of model agencies. But how do I even find a suitable model agency? And when is a modeling agency serious? Your search starts on the Internet. It’s convenient if your agency is within your radius. That’s why you should simply enter “Model agency + your city” in Google and browse the results. Since it is generally important for a model to be represented in the larger “Mode & Medien-Städten” in Germany, you should search for “Modelagenturen + Hamburg/ Berlin/ München/ Köln/ Düsseldorf/ Frankfurt”. You’ll get some results. The next hurdle: Now how do you know which of the agencies are even serious? One possibility is that there are already ready-made model agency lists on the Internet that are constantly updated, for example the Vogue list. With this you can assume that only well-known and serious agencies are listed. However, as a dedicated model you should take a closer look at your selected agencies yourself before applying.

Criteria for serious model agencies in Germany

In order to find out for yourself which agency is serious, you should go through different steps.

  • Step 1: The Agency’s website. Very important: A serious model agency has a serious website. A simple, clear design, a high quality board and information about the agency team.
  • Step 2: The level of the models. Take a look at the model board and determine the level of the models yourself. The following criteria will help you here: Do the models have optimal model dimensions and an impressive face? Are the pictures of the models high quality?
  • Step 3: Does the agency work with serious clients? You can easily research this on the agency’s website or on the agency’s social media platforms. In general, you can easily measure the seriousness of your customers according to their degree of recognition. Also the “likes” on Facebook or “Follwer” on Instagram show how well known and popular a model agency is.
  • Step 4: Search the Internet for reports from other models or clients of the agency. Note that not every comment is true. In order to get a better picture of the agency you should read enough testimonials and reviews of the agency. To say it in addition is: See these evaluations rather than references, make you nevertheless own picture.

Find your perfect model agency – Summary:

Recognize reputable model agencies:

  • serious customers (for example, well-known brands through advertising)
  • serious models (appearance, dimensions)
  • fixed admission criteria
  • serious website
  • Transparency regarding the agency team (for example through website)

Agency is not serious if:

  • No/untransparent website (no naming of agency headquarters or agency teams)
  • simple agency admission without preconditions and interview
  • no cooperation with serious customers
  • Admission fees will be charged

The model application

You have now found a suitable, reputable model agency and would like to apply as a model. What’s the best way to apply? Nowadays, applications are usually sent by e-mail, which means that you can find an e-mail address and a contact person to whom you can send your application via the agency’s website.

What must be in your application?

Most agencies publish their admission criteria on their websites. In general, you should state your measurements in your mail, i.e. chest, waist and hip circumference. You should attach great importance to the accuracy and timeliness of your measurement data, because an agency does not like it at all if you make false statements. You’ve never taken measurements yourself? No problem. No problem.

Take and measure measurements yourself

You simply measure your measurements with a normal tape measure. If you’re unsure, get someone you can trust to help you. To determine the exact circumference of your chest, the tape measure must be placed at the widest point of the chest and pulled to tension. Important for women: If you wear a bra when measuring, pull off approx. 1 cm, for push-up bras at least 2 cm. To determine the circumference of your waist, place the tape measure at the narrowest point and pull it tight. You measure the hip circumference at the widest point of your hip or bottom. The optimal model measurements for a woman (as a guideline) are 90-60-90.

In addition to your measurements, you should include pictures in your application. You should make a selection that shows you in different facets, i.e. commercial, fashion and beauty pictures from your book as well as simple Polaroids. You don’t have a book yet and no Polaroids? No problem. No problem.

Picture selection for your model folder

Some agencies prefer models who already have a certain selection of pictures. So you should start looking for different, good photographers. The easiest way to do this is via the Internet. Do the same as your agency search, i.e. search for professional photographers in your area, check their websites, look at their pictures and search for ratings of the photographers by other models. Important: Make a conscious choice. It is of little use to you if you thoughtlessly select numerous photographers who take similar pictures of you (for example, only fashion pictures). Rather, you should choose a few photographers who take different pictures of you in different “directions”, i.e. fashion, commercial and beauty pictures. Here applies: Invest rather a little more money, so that the pictures become qualitatively high-quality and convince. Only those who invest will benefit.

Polaroids for Models – Fast, clean photos

At some agencies even simple Polaroid pictures are sufficient for the application. You can do this yourself or get support from a friend or family member. Polaroids are clean pictures that show your body and face in different facets and give the agency a first impression of you. Polaroids show you in front of a white wall, a good exposure, without make-up, in plain, tight-fitting clothes (skinny jeans or leggings & simple top or T-shirt) and with women preferably in high shoes. One picture should be taken of you in underwear, on one picture you should laugh, on the other one you should look rather expressionless into the camera. Important: No big posing! The pictures should be simple and natural.

checklist for models

  • Optimal & exact dimensions
  • Optically neat look
  • Naturalness
  • The special something (For example, strikingly beautiful eyes/lips, small features such as a tooth gap or a mothers meal, long & undyed hair, a special radiance)
  • self-conscious, present & friendly appearance

If you meet all the criteria of the model agency and the bookers find you interesting, you will be invited to a personal interview at the agency.

Modelagentur Allgäu – Becoming a model in Baden-Württemberg and Bavaria

Are you looking for a good model agency in the Allgäu? First of all, congratulations, you live in one of the most beautiful areas in Germany! Also a few of our model agents once lived in the Allgäu. Right in the middle of cities like Leutkirch in the Allgäu but also directly on the edge, Memmingen, Ulm, Sonthofen… Baden-Württemberg and Bavaria are a beautiful area in front of Lake Constance where it is worth living! But many in the Allgäu also have the dream to become a model, photo shootings, commercials, fashion shows,… All this sounds very tempting for many and therefore they are naturally also here on the search for a respectable and good model agency. First you should ask yourself the question, do you want to work nearby or do you want to gain experience as an international model? If you want to work internationally as a model, you should choose an agency from the top four cities. These include Hamburg, Berlin, Munich and Cologne. This is where you have the best chance of attracting prestigious clients, as agencies usually deliver the best performance. With partner agencies all over the world, from Milan to Paris, London, New York, Los Angeles, Tokyo,…

Models and models are produced in the Allgäu

If you want to work locally in your city, you must always be aware that most jobs are done in the big cities. Here sit the photographer, production companies, make-up artists, stylists and of course the photo studios. Similarly, the logistical challenge is much easier in a large city than in an area area. Therefore, a large part of the jobs, certainly over 90%, are found in the top four cities of Germany city or even in Düsseldorf. Since you work relatively dotted as a model, i.e. on individual jobs, it is no problem if you apply to a model agency that is a little further away. Most jobs take place all over Germany anyway, so you have to travel to Berlin or Munich. But as long as you’re at school, the first thing you have to do is set up the school. This can be made relatively dotted, as described above. Individual photo shoots to enhance your model portfolio, printed and online. Until you are about to graduate and you can make the first concrete plans for your first stay abroad in a renowned partner agency.

Step 1 – Construction of your model folder

Before starting any international plans, the first thing to do is to find out if you really have the ambition over a long period of time to work professionally as a model. Then especially at the beginning, you won’t be doing many jobs. You are a student, have little time, have to prepare for Klaus living and working. First of all, it’s all about building up your model portfolio, when it comes to your first job, all the better! The important thing is the time after school, you have to prepare for that. This means getting a good degree at school and getting your model portfolio as far as possible.

Step 2 – Your first jobs

The second step is about your first jobs you will do as a model, especially when the end of your school years can be foreseen. Your school, your class but also your teachers have got used to your job and with good grades you get more and more freedom especially at the end. You can even do a showroom in Paris. But most jobs you will do in a big city nearby, e.g. shootings for online shops or Instagram. Here you can make your first experiences with professional photographers and production teams. Who’s responsible for what? What happens at what time? What exactly is my job on the photoset? After the first 5 or 10 jobs, you have found your absolute routine, so that you can work in Munich or Cologne and then go home again, to the Allgäu.

Step 3 – Model routine through castings and shootings

The more often you do jobs, the more you get used to being on the road, seeing different cities and meeting new people every time you produce. You see, as a model you have to be not only flexible but also communicative! The more often you work, the more you will become friends with the idea of moving to the big cities, because here you can do much more. For example, you can easily experience spontaneous castings for jobs if you live in Berlin. But this is a topic that only comes at the end, because for the time being it is about the construction of your model folder by photo shootings with photographers.

Model Agency for normal Weights

Many are also looking for a model agency for the normal weighty. While the high fashion and haute couture he demands a thinner line, curved and place ice cream he goes on girls and guys who have more on the hip, there is also a modeling agency for quite normal weight? Many people ask themselves this question, just have a look at the board of model agencies! There are much more normal-weight models represented than one would think.

Normal weight between Haute Couture and Curved

Of course, there is also space for people in advertising, with an average weight. Because there are numerous products in which the customers have to identify more with the model. In fashion it is often important that models change so that nothing distracts from the fashion line. Quite different in advertising, once a face has success with viewers or customers here, it is quite often booked for jobs. The famous advertising face! Therefore it is worthwhile for women and men with average figures to take a look at model agencies if they bring with them not only the figure or the proportions but also the certain something of facial expression, personality, appearance and emotions.

What are the Requirements for Models?

The different prerequisites for models cannot be defined exactly. Every single industry and every single area has its own specifications. In the high fashion industry you will often only find models with a height of 175 to 180 cm, if they are women and for men a rule of 185 to 192 cm applies. Why is that? Imagine a fashion show, the more harmonious the image between the models, the less attention the individual model attracts. All in all, the focus is clearly on the new fashion collection. Models in this area should have a clothing size of 34 or 36. If you lie above it as a woman, but also as a man, you are more likely to rank among the average of society. And advertising also needs such authentic models!

Model application

If you now feel like trying your luck yourself, then send us your:

Find a Model Agency

Find the perfect model agency? That can be difficult! Ideally you should rely on ratings, recommendations and experiences from other models. Through their opinions and statements you can already learn a lot about a model agency. But before you decide on a specific model agency, the first step is the search! So let’s look for the perfect model agency!

Reputation and Website: Search and Find with Google

Pretty much everyone will start their search either on Google or on Instagram. Probably Google! Search engines are already an extremely good indicator, because they show you who is making an effort for his media appearance. Search engines like Google try hard to show you as a user only the content that might be really interesting for you. Apart from the advertisements you will usually only find the recommended model agencies at Google & Co.

Start your search regionally

Before you look for a model agency in Milan or New York, look for a good agency in Germany that can represent you for all important cities. In which city your model agency is located is not significant. Large agencies work for the entire German market. You should focus on getting into one of the best German agencies! Start your search with the keyword model agency and the name of the closest largest city with at least one million inhabitants. Exceptions may be Frankfurt and Düsseldorf, otherwise you should always orient yourself to the nearest, larger city. Then search for

  • Model Agency Berlin
  • Model agency Hamburg
  • Model agency Cologne
  • Model agency Munich

References and news on the website

On the website of every model agency you should find references, but also news. Here the agencies write about new jobs, commercials and photo shoots. If you don’t find any updates about new jobs on the agency page, this is not advantageous. Always check to see if you can find references and customers. Here you can get an idea of the customers the agency works for and thus you can find your perfect target group. In the last step, check the model board. How many models does the agency represent? Is it 500 or only 50 selected models? Every job planning and every travel planning costs time and money. The more models an agency represents, the less time it can invest in a single model. So take a look at how meaningful the portfolios are and compare different model agencies with each other. That way you can make the best impression on yourself! Let’s summarize again which points you should check on the websites of model agencies:

  • News, Blog and Job Postings
  • Customers and References
  • Number of models
  • Compare different modelboards

Rating on Google, Facebook and other portals

In the next step you can look at reviews on the different portals. Two important clues: Watch how many ratings model agencies have. Is it just two or are there 20 reviews? The more ratings, the better you can get a meaningful picture. What you should also pay attention to is the average number of stars. Is the number above 3.5 or below? If the agency has over 3.5, you can usually expect it to do a good job. When the agency creates 4 stars, you can assume that it does very good work. Individual negative comments should be checked, because model agencies often receive negative ratings from models that have not been accepted. With 50 applications that a model agency receives every day, not every model gets a feedback and therefore there are sometimes negative reviews without a real reason. Don’t let single negative reviews dissuade you from a model agency if the majority of the reviews are good. You usually get the most objective reviews from Google and Facebook. Many millions of German users are registered here and therefore the potential to have a meaningful amount of ratings is greatest. Besides the evaluation portals you should always take a look at the social networks!

Find model agency on Instagram and YouTube

Of course, model agencies are not only represented on Instagram and YouTube. Nevertheless, it is usually the most important networks for model agencies to find young models. Here you can look exactly the same as in the Blog of the agency whether the agency represents good customers, offers various jobs and strives for regular Postings.

You will find most model agencies on Instagram, because Instagram is made for model agencies! Photo, photo and sometimes a video! In any case, take a look at the social media channels of model agencies, because here you can also judge whether a model agency makes an effort or whether it does something without passion.

These were our tips to help you find your perfect modeling agency. We wish you every success!

Apply for Cocaine Models

If you want to apply in our model agency, then maybe you have already found the right agency for you! All information can be found here:

  • Model Application

Model agency for children – the perfect children model agency find

You’re looking for a children’s modeling agency? A children’s model agency is different from a model agency for adults and teenagers. Why is that? Particularly due to the special legal requirements regarding working hours and examinations, individual agencies have specialised in the placement of children’s models. In Berlin, Hamburg, Cologne, Düsseldorf or even Munich there are good contacts for models at a young age. Especially for parents, it is important to find a reputable children’s agency that you can trust.

How does a child model agency work?

Just like every model agency you can also find children’s model agencies around their represented models. At first, however, this always means management and maintaining contacts, as in every company. The model agency is there to find customers, keep them and manage their jobs. The better a model agency takes care of the management of its clients and models, the more renowned it is. So working in an agency nowadays is very computer intensive. Appointments are planned, e-mails sent, mood boards for photo shootings or even polaroids for customers where they can get a natural impression of the model.

The better an agency is structured, the more requests it receives every day. These inquiries are then accepted and processed by a competent model agency, in the technical term Booker. He or she then chooses which models to propose for the customer or job. The first thing to do, however, is to deter various parameters and obtain information. Beginning with the basic data of the photo shooting, from the address to the start and end time, over the travel planning and the management of flights and hotels, up to the rights of use in different media, periods and also territories or countries.

At the end the customer decides for one of the models from the agency or another agency. Once the decision has been made, the model will be informed immediately or, at a children’s agency, the parents as well!

What serious model agencies are there for children?

If you are looking for a child model agency in Germany, we can recommend this list to you:

What should I look out for at a children’s model agency?

Basically, a model agency should not cost any money, which means that you never have to pay money to join a model agency. Model agencies provide the network as you do your potential work for photo shootings or advertising. As long as nobody has earned money, nobody should have to pay money. This is very important!

Some agencies take a small annual amount, if the reputation is right, that is of course legitimate. For example, if the agency works with very large customers and you can also see this on the website. This is the second most important point, pays attention to the reputation, that is, the appearance of the model agency. For example, take a look at the block and see what current jobs there are. Have a look at the modelboard and the quality of the photos, best compared to other model agencies. Does the agency work with 500 models or with selected 50 talents? The fewer talents an agency represents, the more it can focus on a single one. This is important because large jobs also take up a lot of time, key point travel planning.

Then take a look at Instagram, YouTube or Facebook in the next step. Does the agency post jobs regularly? Can you see castings? Is the agency active? Do you follow people? Is it a few thousand or only a few hundred? Need are the most important questions you have to ask yourself first. Our last and most important recommendation at this point, once again emphasized, is to always compare several model agency sites for children, so you definitely make a right decision, since you have looked at several candidates. Just like a casting director! Good luck with the children model search and the first cover letter for the model application, here again the link to Children*s Model Agency List.

Model agency NRW – Become a Model & Requirements

Model agency Nordrhein-Westfalen – also in NRW many young models are looking for a good model agency. Whether in Cologne, Düsseldorf or the cities of the Ruhr area, from Dortmund to Essen and Bielefeld. North Rhine-Westphalia is the most populous region in Europe and therefore a perfect stepping stone into a career for models. With good connections to Germany, such as Berlin or Munich, but also close to European metropolises such as Paris and Amsterdam, NRW is an interesting location. Not only the agency landscape, also many customers have their location.

Modeling in North Rhine-Westphalia

Anyone who works as a model in North Rhine-Westphalia has a wide range of possibilities here. Düsseldorf is home to many fashion brands, from C&A to Peek and Cloppenburg to Hugo Boss. Various fashion shows, events and store openings. Cologne is also a media metropolis, with RTL, VOX but also large corporations such as Rewe. Photoshootings, commercials or also Shootings for Onlineshops, here one can collect as a model thus fast much experience, completely differently than in other areas in Germany. Therefore it is worthwhile to think about your own career at an early stage so that you can gain your first experience as early as possible and then make the leap into a professional modeling career.

Minimum dimensions and requirements for North Rhine-Westphalia

As a model it is no different in NRW than in the other federal states, from Bavaria to Berlin. There are individual requirements and prerequisites for each area, which you must fulfill for the majority of the jobs. For example, productions for advertising, fashion and also high fashion differ. The prerequisites for jobs in the beauty sector and jobs for sports models also differ. So there are individual guidelines for everyone. In general, however, it can be said that minimum sizes apply to the majority of models.

Female models in NRW

As a female model you should bring a minimum size of 174 cm with you in NRW, you should have a good skin structure and full hair. Your figure should be strong and you should usually have a ready-made size of 34 or 36. So you have chances for most jobs when it comes to photo shoots for online shops or even for commercials. Since you ultimately want to earn money with modeling, you should find your market and therefore also consider the respective requirements. Ideally, you don’t have tattoos or piercings. Here once again everything important summarized

  • Minimum size women of 174 cm
  • Fabrication 34/36
  • No tattoos, piercings, etc.

Men models in NRW

Of course, certain basic requirements also apply to men and boys, especially when it comes to jobs in fashion. Since most jobs take place here, however, less in commercial advertising, because here the characters are rather interchangeable, you should also as a man observe the requirements and minimum dimensions.

As a male model, a body height of at least 185 cm is recommended. For men, the clothing size varies depending on whether you want to focus on a career as an international model or a sports model. Anyone who later wants to work on the international stage at the age of 18 or 19 should have a slim, slightly defined figure. If you train too much and have too many muscles, you will be out for many jobs for many customers, especially in the big fashion metropolises around Paris and Milan, but also in Germany, e.g. in Berlin. Here once again summarized the most important information for male models

  • Minimum size men of 185 cm
  • Slim or slightly defined, sporty figure

Model Coachings in NRW

If you want to apply in our model agency, then you not only have the advantage of having one of the best management in Germany behind you, we also offer regular model coaching. Here we invite our experts and trainers to prepare our models for the most important first jobs. In particular, it is first and foremost a question of cooperation with the Agency. Punctuality, communication but also fast information, e.g. to free appointments or if you have to shoot a small video for a commercial spontaneously. All this has to work quickly so that you have the best chances of getting the jobs. For all photo shootings there is a strict deadline, also for the model selection.

A large part of the coaching deals with the topic of self-confidence and personality. How do you enter a room? Especially when it is early, when you arrived the evening before by plane, came directly from the hotel and now 15 people stand tired on the set and wait. Who’s got the power? You! You!

In addition there are tips from our fashion photographer for the first photo shoot, especially facial expressions, gestures but also posing in groups. E.g. for photos showing friends shopping and having fun together in the city or many different other situations. At the end there’s still the fashion show. No matter if it is the small showroom, the fashion show in Berlin or the international catwalk in Milan, all turns and movements have to sit. That’s why model coachings are so important and as one of the top agencies we attach great importance to our models making fast progress.

How to apply as a model in NRW?

You don’t need professional photo shoots, our model scouts have two simple mobile phone photos of you. A portrait and a full body photo. All this in natural daylight and without make-up or styling. Just wear a black jeans and a top or for men a shirt. You then send your two photos directly to our model scouts, with the most important information:

  • Body size
  • Confection size
  • Age
  • Name
  • Contact details

That’s it, you can apply as a model in NRW so easily!

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Miss Long Legs: Michelle! New Showreel

If Michelle doesn’t conquer the catwalks of the world, I don’t know! Today we’re introducing our new New Face, Michelle! Met at our last modelcasting, we were immediately enchanted by Michelle. Especially her long hair, which gave us an absolute “Victoria’s Secret Moment” while running, immediately confirmed our opinion that Michelle has to model! Whether in Berlin, Düsseldorf, Hamburg or Munich, as long as our New Face is not yet abroad, we will make every effort to push her as far as possible so that she is perfectly prepared for modeling abroad – parallel to school.

With her measurements, but also with her positive nature and her unique charisma, Michelle is becoming a professional day by day. Today we have something very special, her first fashion video for her model portfolio. Videos are important, especially to give customers an impression of how the model moves, but their facial expressions are also their way and effect on people. Whether for Instagram, YouTube, TV, streaming portals like Netflix or cinema, in so many areas it is important that models deliver perfect video formats.

Michelle also has special qualities for the catwalk. Fashion shows, just like made for them. That’s why we’re all the more looking forward to the coming months and years together. If you want to see the first photos of Michelle, you can find them in Michelle’s model folder!

If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube!

Spring Showreel ▶ Michelle!

Wellness model, beauty model, hand model & hair model

Many young people want to become models. But for which area? Many people outside the model scene do not know that models are not the same. Of course, a model can be active in many different areas, but few have real success in all areas. There is a very simple reason for this: the different areas, such as beauty and wellness, catwalk or commercial, require different conditions. These can be combined, but often they cannot be combined in one person. While a catwalk model should be particularly tall and thin, it is more important for the commercial sector to have a beautiful face and a pleasant charisma. But what is the situation in the beauty and wellness area?

How important good beauty photos and spots are, you can see in the advertising!

What is a cosmetic or beauty or wellness model?

A beauty or wellness model often works for cosmetic and body care lines or the health care sector. That is why it is very important for the models to care for their body and face optimally. A clean skin, full and shiny hair, a firm figure. These are the ideal conditions to start out as a model in the beauty and wellness industry. Without these keys, no matter how beautiful your face is, how bright your eyes are or how tight your legs are, you have no chance! The top priority for a beauty and wellness model: the right care.

5 simple care tips for beauty models, wellness models and hair models

Removal of makeup

Quick to bed, with or without make-up? A Beauty-No-Go! Every evening, no matter how late it is, remove the make-up! Not only your bed linen, but also your skin will thank you for it. If you do not remove make-up properly, you will cause skin blemishes. A sticky mascara not only scares your roommates on the way to breakfast coffee, your eyelashes can also break off and you lose more eyelashes than usual. And, as you know, a woman can’t have eyelash volume enough.

Hair Care: Economical washing & care

Wash your hair as rarely as possible. A lot of people turn up their noses at the thought of it. But it is by no means unkempt if you only wash your hair twice a week, on the contrary! Your hair will thank you for it. You will get used to the rhythm and after a short time your hair will no longer quickly become greasy. They become considerably more robust, do not dry out and shine more. In addition, allow a hair treatment to take effect once a week. But beware: don’t overcare your hair!

Secret weapon for tired eyes

You worked until 8am, didn’t find an end at a party or just had a bad night’s sleep? A morning look in the mirror is enough to see: You can’t go to an audition or a job like that! Your eyes are reddened, swollen, and you have dark circles around your eyes. The simple instant solution: Cooling and caring eye pads from the drugstore. A maximum of 10 minutes and your eye area will not only feel relaxed, but also look that way. The simple secret weapon with immediate effect.

Naturally full lips

Not everyone is naturally blessed with full and rosy lips. There is no reason to run for a beauty doctor or make permanent make-up. A good (!) lip balm with vitamin A stimulates the microcirculation in your lips. This makes your lips look plump, soft and rosy.

Naturally beautiful skin

Skin care is a decisive criterion for clean and beautiful skin. The first step is to find out what skin type you are. Do you have oily, dry or mixed skin? If you have analyzed this, for example at the dermatologist or beautician, then you should use appropriate products. You should invest in a day and a night cream. Moisturising care is particularly important for young skin. Be careful not to over-oily your skin, as this will cause annoying pimples. In summer a light moisturizer is usually sufficient, in winter you should choose richer night creams. Perfect for dry skin: An effective moisturizing serum that can be applied under your make-up. You should also make sure you get enough sleep, an average of 7.5 hours a day, and drink plenty of water.

Application areas for beauty, hair, hand and wellness models

Beautymodel – Cosmetics, make-up and hair products

Beauty models can be used in different areas of advertising. Whether in magazines, on advertising posters, flyers, in a TV or online spot or at a live show. The face is in the foreground.

Handmodel – professional for details and product presentation

Handmodels are used in advertising especially in the nail care industry. Also for commercials or advertising images for products that are operated by hand, such as smartphones.

Hair Model – Full shine for new commercials

Hair models are mostly found in TV commercials, online, print or poster advertising for hair care products or hairdressers.

Wellnessmodel – charisma plus beautiful figure

Wellness models are used in the health and wellness industry. For example, to advertise wellness centres, beauty studios, fitness studios or pharmacies. Wellness models are also used in sporty photo series in magazines.

Become a model in our model agency

You are talented, motivated and meet all requirements for a promising career as a model? Then apply to our Cologne model agency Cocaine Models in the Mediapark. Apply with your application. A little tip: Enter your honest measurements and stick to our checklist.

Berlin Fashion Week Model Agency Casting Summer 2018 – Video

As you may have noticed, we are looking for new models for Fashion Week. We are always looking for young models for our national and international customers. On Wednesday the time had come, in the club of the House of Weekend we were able to welcome a lot of nice applicants for our board. Not only pretty women were welcome, but also sexy curvys and beautiful men.

You don’t want to miss an update on castings? Follow our agency and our Models on Youtube!

Berlin Fashion Week Casting Summer 2018

Have a look at some of the impressions from our last casting in Berlin:

Modeling in Frankfurt / Germany: Questions and answers

Today we wanted to give all young models in Frankfurt a little insight into the work of a model agency in Frankfurt. Did you know most jobs don’t even take place in Frankfurt! But let’s start with the basic questions about modeling. Becoming a model is quite demanding because you start at school. So you not only have to focus on good grades, but also on keeping your qualifications and improving yourself. Basically, however, the question always arises first:

How old do I have to be to start modeling?

If you want to be represented and managed as a model in an international model agency like ours, you should be at least 15 years old. As a modeling agency, we recommend that you concentrate fully on school first.

Full concentration on school

Good grades and a good basic education will help you a lot in your job later on. After all, the better you get, you have to take flights, you have to reach hotels on time, that in constantly new cities, in which you have to find your way around again and again. Sometimes you have to show some spontaneity for small advertising jobs or moderations. After the shootings or during the breaks, there are little small talks. If you have a magazine shooting and can’t talk to the others off the set, who have usually already seen a lot of the world, you shine less than with good general knowledge. But the closer you get to the end of your school time, the more often you will receive booking requests from your model agency for Berlin or cities outside of Berlin. In addition, there are often days of travel, so you will be on the road for two or three days. The better your grades, the more likely it is that your school is willing to give this freedom.

Legal requirements and labor law

The second important point in the minimum age of 15 years are the work laws and regulations that exist in Germany. With 15 years you can work much more freely, under 15 years you need special permission, e.g. from the youth welfare office but also from a specialist. In an international model agency like ours you work a lot with fashion and products for a target group that is also only over 16 years old. That’s why international modeling agencies are focusing on models aged 15, 16.

International Jobs and Clients

The third important point, if you want to work internationally, you need time to travel. Such a stay abroad usually lasts at least 45 days, but usually even 60 days. The only time students really have for such a long stay including travel are the summer holidays. During the summer holidays, however, there are general rest periods, not only in Germany but also abroad. Families go on holiday and less is produced. Of course there are then also considerably fewer jobs for models. Some agencies, in Paris or Milan, even close down the agency completely for a week or two during this time. The high season for such a stay is then again September to December and then from February to July.

In which cities are the most jobs for models?

If you want to start your career from Frankfurt, you will first focus on Germany and the larger cities near you. These include above all Cologne but also Düsseldorf. The simple basic rule says that the more people live in a city, the more jobs, more advertising agencies, more manufacturing companies but also more service providers and more advertising opportunities in the city centre there are. The location of the city plays the two factor, e.g. there is a clear Top 10 in Germany. You can get most jobs as a model in Berlin and Hamburg. Especially in Berlin there are many international productions, in Hamburg there are many media agencies and therefore also many offers for models. Then come Munich, Cologne and shortly afterwards Frankfurt am Main, Hanover and Düsseldorf.

In Frankfurt am Main, it is definitely best to look in the direction of Cologne and Düsseldorf. But you can also do some interesting and exciting jobs in Frankfurt.

What jobs are there in Frankfurt? Of course you can do a wide range of jobs in Frankfurt. For example, you can work for fashion designers in Frankfurt city centre and present fashion to customers from all over the world. Showrooms are closed events, usually only the fashion designers, someone from marketing and two representatives of the customer are present. You present fashion on the body. It’s called a showroom model. In Frankfurt you will also be doing many jobs in showrooms at the beginning of your modeling career. Besides you will do your first photo shootings as a model in Frankfurt. Probably most for Instagram and with growing experience also for the first Frankfurt online shops. No matter if it’s about fashion, products from the technology industry or sports. The better you get and the more diverse you are, the higher the chances that customers will book you for jobs in Frankfurt.

With increasing experience, the size of productions also increases. If you are first class, you will make it to the first commercials, as well as here for Opel, produced with three of our models near Frankfurt! With a production team of over 50 people, a helicopter, over ten cars that can be seen in the spot alone and a whole production team behind it. Here you can see the finished commercial of Opel.

How do I apply to a Frankfurt model agency?

You don’t need much for your application in Frankfurt, the experienced eyes of the model agency see the requirements for models at a glance. All we need from you as a model agency are three to four photos. Important, you don’t have to book a professional photographer to improve your model portfolio. At the beginning, with the application, very simple mobile phone photos are enough for us as an agency. The important thing is that you can be seen in daylight. You should not wear makeup or styling so that nothing distracts from you as a person. After all, naturalness is also the most important thing for customers later on. When you later negotiate with customers or send models abroad, many decisions are made on the basis of Polaroids. Polaroids are just such simple shots. Without styling, makeup, special outfit, nothing distracts from you. The background is a simple concrete wall, you are standing in front of the camera, looking into the lens, without posing and emotions. Naturalness is the A&O.

If you really want to become a model, you should avoid any unnatural influences in advance. In addition belong simple gel nails in addition, the course in the Solarium, hair extensions, spraying lips on, do without everything! Because you are beautiful as you are!

In the following you simply send your pictorial material to model agency, in addition a few dates as well as your contact, your name, residence in addition, the most important measures as well as your body and ready-made size. If a model agency is interested in you, they will get back to you relatively quickly, most likely within five days. So the process doesn’t take that long, if you don’t get any feedback from the modeling agencies, you didn’t like the look. Don’t ask questions because every model agency has limited capacity and wants to take care of the models completely. If you were in an agency tomorrow, you’d want all the attention. If you don’t fit, you should accept this and try your luck in another agency.

How big do I have to be as a model in Frankfurt?

Body height plays a decisive factor, even if there is no completely uniform scale of measurements, the fashion world in women in particular focuses on a minimum body height of 175cm. You should not be taller than 181cm. This is the perfect size for pre-cut garments as well as for fashion shows in Frankfurt. Meanwhile, when applying as a male model, you should be at least 185 cm tall and no more than 191 cm. So you fit perfectly to the female cast, even if they wear high heels. It is important that you are not too well trained as a man, you should have a defined body, not be a muscle pack.

These are the prerequisites for models who want to enter the fashion industry. Of course measurements can also deviate, models with 170 cm can also have success, however, it becomes purely statistically less. But if you try hard, show full commitment, who knows! You can also be more trained as a man, e.g. if you want to become a sports or fitness model. In an international agency like ours, however, you should usually meet the requirements.

The clothing size for women should be between 32 and 36. Curvy Models are usually available in sizes from 42, for men the ideal size at the beginning of their career is 48 to 52, if you want to become even more of a minimum size, then take a look at the requirements for models here.

What happens after my agency admission in Frankfurt am Main?

The following steps are very different from your age or the time you will spend at school. For example, if you still have two years of school ahead of you, the first two years will focus on building up your model portfolio and preparing it for the national and international markets. Your agency will arrange appointments with good photographers who can help you with your portfolio. It is important for you to always pay attention to the quality, it is better to have few good photos than a mass of reasonably good ones. Because at the latest when you are competing as a model, e.g. for jobs in other cities such as Hamburg or Berlin, you need a strong portfolio in which the customer recognizes how good you are with just a few moments.

After the first year it starts slowly with the first jobs, it takes a little while, because you first have to build a model book and you have to have good performance in school, so that you also get free, most productions, almost all, are during the week. If there is a day of travel and a day for the return journey, and the booking is for 2 days, you are quickly out for a week. That’s why you will work even less during your school time, first doing smaller jobs and the aforementioned showrooms in Frankfurt city centre or for Frankfurt online shops or social media channels such as Instagram photo shootings.

If you are already at the end of your schooling with the agency admission, it is sometimes already about placement abroad. As a model you should go further and further, from Frankfurt to Berlin, from Berlin to London and from London to Milan, Paris, Shanghai and Tokyo. This is exactly the plan of an international model agency and the reason why you play here in the professional league. This requires special commitment, self-interest and of course a constant will to improve oneself. A model’s job is very demanding!

Become more about models and modeling?

If you want to become a model full of conviction, then you can read through many interesting tips on the subject of modeling here in our blog. We not only have exciting information for models from Frankfurt but also for your career in other cities and abroad. Read interesting interviews from our models from Milan, Paris or cities like Istanbul. Read more about becoming a model here.

If you want to apply directly to our model agency as a Frankfurt model, you can find all the information and the application form here, Model Application.

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

Model measurements for catwalks and fashion shows

Fashion is always something special. Fashion lives on Being special! New fashion collections are regularly released by designers worldwide, every season. Not only major international fashion designers and retail chains are working. Even small fashion labels have to constantly present new designs and styles to their customers to gain their attention. So designers and fashion have to reinvent themselves time after time to stay interesting for consumers.

Shows in Milan, New York, Paris, Hong Kong and London

At the Fashion Weeks the new masterpieces are regularly presented. In Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter, people are always looking for new looks and trends. Almost all designers have one thing in common, they tailor their collections for tall, slender people as mentioned in every post to similar topics. The clothes are more elegant, fabrics unfold their full effect, everything looks more exclusive and high quality! Delicate figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it’s the majority of the industry.

Dimensions for fashion show

Fashion shows and fashion presentations are subject to an unwritten standard. For female models, a dress size of 34 (maximum 34/36) with a height of 177-180 (176-181) cm is considered ideal at the beginning of the career. Your hip should be under 91cm. Men’s models usually have a clothing size of 48 (max 50/52) with a height of 185-192 cm. A tip here for men’s models: At the beginning of the career you should pay attention as a male model on a younger look. If you look too masculine in your early years as a model, you’ll quickly get a chance on jobs in the fashion industry and on casting. That’s why you should always go to Castings with a shaved beard as a male model in the first years.

Measure yourself!

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

New Season! Nach den letzten Castings & Shootings

Hello her dear! The last few weeks were really packed with great events. From our first Rooftop Casting in Berlin to the Influencer Event in Munich. Our team has also grown and we had great bookings for our models, among others. An advertising campaign for Henkell, many shoots for Deichmann Read more

Models Wanted Berlin! CM Rooftop Casting Germany 26.04. #savetheday

EXCLUSIVE CASTING ♡ We are looking for new models in Berlin for photoshootings, commercials and also for international placements in Milan, Madrid, Paris & Co. 20 Models get the chance on 26.04. In Berlin. If you want to be there too, send us your application for the model casting Berlin. For all who make it, there is the first Photoshooting + a video in our exclusive loft location! So you can start perfectly. You can apply now below the instruction and video.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process for Berlin

  • Send us your application in short form (a few contact details + Polaroids)
  • We will pick you up at the end of the week and then send the cancellations and cancellations
  • With the invitation you get address data (location) + date
  • On site is our agency team + shooting team
  • You can find all information about casting on the official event page: www.facebook.com/events/…

News! Next Model Casting Berlin on 26.04.

Casting Berlin! On 26.04. It is time again and we are looking for new talents in the capital!

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More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

New York, Paris, London & Milan: Model will be abroad

If you want to make it to the top, you should have a goal as a model. You should work abroad sooner or later! Although you already have many options in Germany and already live in a large market for advertising and fashion, there are even larger jobs and campaigns abroad. You already know the “Big Four” from Fashion Weeks all over the world. For models abroad, there are still many more interesting markets. In Europe, for example, there are still Istanbul, Athens and Barcelona. In Asia, there are several well-known and emerging cities. As a model, you can work here in Seoul, in Tokyo, Hong Kong or hang next to Hong Kong, Gzenshen. As a model, the world is open to you.

International Modeln: Chand from Stockholm visiting Germany / Shooting Time

In our new small model docu we accompanied Chand in Germany for three days. Together with Oliver Rudolph Chand shoots for trueprodigy. The fire sells in over 35 countries! So that the looks in the new look book, the shop and the store elements are right, the label Chand from Stockholm flew in. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The requirement for the international career is a good modelbook and good measurements

While the fashion metropolises of the “Big Four” are more inclined to rely on the classic model dimensions, in cities like Istanbul, Athens or Hong Kong they also have more or less chances with a few centimeters. The sought-after types differ from country to country. In North America they are classic models but sexy guys are doing well too. In Europe, one also looks for classic models, much is produced by advertising but also with normal, everyday types. In Paris, London and Milan, there are also good opportunities for new faces when girls have the perfect size, plus long hair. Guys arrive here well, if they rather still carry the childlike and thus rather androgy than male act. In Asia you are looking for less classic models than sweet, cute, European guys.

How are the fees different worldwide?

There are extremely many jobs in the metropolises worldwide. The fees in the individual countries, including the commissions of the agencies, are extremely different. Of course you have the best salaries in American and European capitals like New York, Paris but also Hamburg and Berlin. There is less then in the southern European cities such as Athens and Istanbul but also in the Arab Emirates. Relatively little you get as a model in the Asian countries, where there are exceptions, such as Japan, South Korea and free trade zones such as Shanghai. Anyway, as a New Face you start far below, you run first shows, you take part in many castings.

Casting! Casting! Casting! Production cities in southern Europe and Asia

Of course most of the models are automatically drawn to the “Big Four”. But many go for the Bookaufbau for a few months in cities that you first not with fashion and connects, but are a very own microcosm. These include cities such as Istanbul, Mumbai and Hong Kong. Here products are produced for the whole world. Not just fashion, but also electronics or toys. Many producers are interested in making photo shoots and video shoots on site. Here are the productions much cheaper. As a result, the teams are bigger, the shootings sets more elaborate.

Elephant, dinghy or dreamlike South Seas beaches? No problem! For your own bookbuilding these countries are a real Eldorado, because you directly get extremely many different jobs. There are also big brands that produce photos for dealers and buyers right here. So you can quickly reach international brands. What is the catch? Of course there is a catch, the payment. While you as a model in Germany already earn as New Faces four-figure amounts, here are only a few hundred euros. While German agencies strictly respect rights of use, a subsequent remuneration is often not so sure. The A & O is a big agency that has been working with the local agency for a long time and had good experiences.

Placement – Model agencies and jobs worldwide

At some point the moment will come when your model agent or modeling agency will talk to you about foreign and placement issues. In principle, there are two different forms of placement abroad.

Direct Booking – direct booking of the model for commercials and shootings

Direct bookings are the most pleasant form of collaboration for you as a model. Your mother agency recommends you to their partner agencies or one of the agencies would like to work with you. Through direct bookings, model agencies try to fill their portfolio perfectly, so they have new interesting models for their clients. In high-priced jobs, it is often no longer relevant where you come from. The travel expenses are taken over Europe-wide or also world-wide. That’s why agencies like to pick up good models for direct bookings. You are then just like in your mother agency in the model board of one or more agencies. Availability and option requests will always be forwarded directly to your parent agency. This does not change much for you. Also all updates of measures, picture and video material will be coordinated by your mother agency. With a little luck, you will quickly get your first bookings. Since these are “direct”, you will not have to go to a casting before, you will be booked and travel to the production site. However, it is much more profitable for you to give on the spot, for “On Stay”.

On Stay – Two to three months working abroad

The supreme discipline for models: Conquer the world! At On Stay, you’ll travel to a partner agency for sixty to ninety days as a model. Especially at the beginning you live in Model-WGs and you are on countless auditions every day. If you decide to take this step, it is clear to you that you want to fully concentrate on life as a model. A stay abroad must be planned in advance. In Germany, most models start after school before they start their studies. For models it is the ideal time to travel. You are in the stage of “Never Seen Before” and you are in the absolute prime of your life. If you take the chance now, you can make it as a model internationally.

On Stay Expiration – How to live during your stay

First of all, as a model, you must actively choose to try abroad. Active decision-making is important as you are involved with big agencies and clients at an early age. For example, if you say that you would like to go abroad, your agency will invest time in finding a good agency for you. Contracts are closed and maybe booked airline tickets. If you then have a few days in advance, it will not have a positive effect on your career as trust is lost. It is also important for you to have everything carefully considered in advance. You will be in a foreign land and live with strangers for sixty to ninety days. If you’re still young, talk to your parents about your plans right at the beginning. They have a lot of life experience and can always accompany you with good advice on your way. Besides, you always have a contact person in your agency from the beginning.

Many models ask me at the beginning, how does such an “on-stay” work? Do I cost the money? With a good modeling agency behind you, your stay abroad is as well planned as a package holiday. Weeks or even months before the trip contracts are closed. So you know very early, when you will travel, where you will live, who is your local contact and much more.

An On Stay will never cost you money as a model. Good agencies always work on the principle that you have no investment as a model. The partner agency abroad assumes all your costs in advance. These include the air tickets, the accommodation but also on-site services such as gyms, drivers or “pocket money”. In the end, the costs will be deducted from your earnings. If you end up with a negative amount, the agency will cover the costs. That’s what we call “minus balance”. You definitely gain experience, certainly visual material and it does not cost you a penny. Good modeling agencies invest in their models. If you are proposed for an on-stay, the agency will firmly believe in you and the success you could have abroad. Also, the local partner agency believes in your success, otherwise they would not invest time and money to fly you in for two to three months.

Yulffi: Bangkok, Munich, Cologne, Madrid to Tokyo

Yulffi is traveling a lot. Here he was after his Reebok campaign (Munich) for a stopover in Cologne for the shoot with our Janine, Lea and New Face Johnson. Coming back to Bangkok and with luck to Tokyo.

Guarantee Contract – guaranteed income and great jobs

Models who have made it far, many customers and an absolutely fantastic book will gradually get their first “Garantuee Contracts”. Then you even get a guaranteed minimum income from the agencies. They do that when you are so good at modeling that in theory you do not have to spend any more time abroad. Or, you travel so much that other agencies have to convince you to come to them. If you made it here, congratulations.

At some point you will only travel. Not for sixty to ninety days, but for days and weeks, from country to country, from production to production. At some point, your network has grown so much that your management completely takes over the administration of your time. You get constant inquiries and have to plan your life exactly for all trips.

If you have not had the question in your mind for a while, then maybe now.

How much does a successful model make?

As I said, at the beginning of your career, you will usually be doing small jobs for a relatively small fee. Models that manage it will definitely have the chance to make an incredible amount of money. Of course I can not name exact salaries, but I still want to give you an insight. In Germany, you’ll get fees for most shoots and shoots that are in the four-digit range. Some fall in the three-digit range, for example, for small labels that one finds sympathetic. Advertising commercials bring fast high four-digit, sometimes five-digit amounts. That depends on how many production days it is, in how many countries the advertisement is broadcast and in which media. For a large commercial, for example, for a luxury manufacturer, it can then be twenty to fifty thousand euros or US dollars. Although the borders are open at the top, some of them succeed at a very young age to much success such as supermodel Cara Delevingne or Beckham offspring Brooklyn Beckham. For his first Burberry campaign, he got a whopping $ 57,000, at age 19. It pays to travel, piece by piece: Berlin, Milan, Paris, New York.

Model werden: Modeln in Deutschland

  1. Deine erste Model Bewerbung
  2. Agentur Vorstellung - was du wissen musst!
  3. Das Vorstellungsgespräch in der Modelagentur
  4. Soziale Fähigkeiten, Kritische Fotografen und Kunden
  5. Modeln zwischen Schule, Studium, Freunden und Familie
  6. Männer Models
  7. Model Mappe
  8. Model werden - Kleingewerbe
  9. Haute Couture & Pret-a-Porter
  10. Topmodels vs New Faces
  11. Model werden im Ausland inkl. Model Doku

Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?