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How to become a model at 14 years: School first!

If you want to become a model at 14, that is quite a good age to start. Normally at this age you are still in school, so you have 3-4 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. Not every “normal” agency takes models with the age of 14, most of them start to take models with the age of 15+. If so you can apply in a children modelling agency or just take a year to take care of yourself, try somethings and practise for your future modelling jobs. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 14?

Plaintext. Become a model with 14 years

To become a model at the age of 14 is actually very difficult. Especially because you still have to concentrate on the school. Having good grades will help you in your entire life, even if you later have to calculate your fees as a model and z.b. Once you understand the exchange rate between the euro and the dollar. In addition there are many other questions, as well as a good language training, so that you also in commercials, with speech, fits perfectly. It is also about foreign languages ​​but also geographic knowledge. Do you want to be in a small talk with a customer “stupid” or ignorant? Assuming you speak about Asia and cities like Hong Kong, Shanghai or Tokyo, then it would be perfect if you can say a little bit about it as well. That’s why the school is so important to you, whether it’s your own language, a foreign language, math or geography. So you are perfectly prepared to work internationally as a model later.

Dream job modeling: build-up phase at a young age

If you still want to apply in a modeling agency, then you should make sure that they talk to your parents first. You should always be aware of your plans, because at the latest the agency wants to talk to your parents when you are only 14 years old. Being a model means more than just waiting for jobs, first you have to build up your model portfolio. In other words, you will have many test shoots with photographers to help you gradually collect footage. It does not depend on the amount of photos but on the quality of the photographer. If you apply for a good modeling agency at the age of 14, from the beginning you will only get to the best photographers in your city and in your state.

After the first model castings and jobs comes

After your model kit is set up, you will get the first jobs. Here’s the next sticking point, if you want to be a model at the age of 14, you’ll need to take off from school. Here we come back to the good grades, the better you are in school, the sooner your school and your teacher is ready to give you free.

Too often you can not afford the luxury, because there are always new exams to you. So if you want to be a model early, you should definitely have a lot of patience for your setup. You will not be able to do most of the jobs. For many customer requests, you must first give an option. An option means you are free this day. Will you be booked then, the job starts. However, if another model is booked, the day is free again and you do not have the job. If you have to get rid of the school every time, but only get one in four jobs, the school will eventually stop playing – understandably. That’s why you need a professional and experienced modeling agency, she knows exactly which jobs she plays for you and which not.

You see, becoming a model at the age of 14 is not that easy, so be sure to be patient! It is best to wait until you are 15 or 16 years old, then the school will be over in the foreseeable future and you can concentrate fully on modeling.

Minimum measurements for models

As you can read in our article requirements for models, minimum dimensions, you should bring as a model a height of 174cm. If you want to work internationally as a female model, you should even be 178 cm tall. Your height should not exceed 181 cm, male models start at 185cm. If you are wearing high-heeled shoes as a woman, you would already tower over the first men, but with 181cm you are already very tall. For male models applies as I said a minimum size of 185cm. The maximum size should not exceed 195 cm. Whether male or female model, you should have a slim figure, pay attention to your diet and do sports. And sure, there are always exceptions.

Models and Sports: Defining instead of hardcore training

With sport, you should not overdo it as a model, your muscles grow too much, you do not fit in the standard sizes. As a woman you should train in a very defined way, but as a man you should also make sure that your muscles do not get too big. Why is that? For one thing, you just do not fit into the standard sizes of fashion designers as just described. On the other hand, in the field of advertising, models are ultimately elements of advertising, so that people can identify with the person (you). If your body or your proportions are too standard, fewer people will be able to identify with you and ultimately fewer people will buy your customer’s product. So a lot of ambition and a bit of psychology or knowledge of human nature is part of the topic of modeling. Would you have thought that?

Apply in modeling agencies at the age of 14 years

If you still want to try your luck now, then send us your photos! All our model agency needs from you are two very simple photos you can do with your phone. Make sure that you stand in the daylight and that you send a portrait and a full body photo. In addition you send us still your most important measures and your contact data. With this you have taken the first step! Send us your model application now.

More tips for modeling

If you ever want to read through the most important tips for fashion shows, your first photo shoot or tips for your model portfolio and the first photo shoots with photographers, then check out our model blog, here you can get insider tips from our model agents, you help prepare your career well.

Supermodels who started with the age of 14 or younger

There are a few supermodels who started with the age of 14 or even younger. Below you can find some of the world most famous models who started with this age.

Karlie Kloss

Karlie Kloss was 13 years old when a Scout discovered her in St.Louis, her first time on a Plane.

Coco Rocha

Coco Rocha was discovered while a Dancebattle with the age of 14.

Christy Turlington

Christy Turlington was horse riding in Florida when she was 14, a photographer discovered her and only one year later she started her model carrere in Paris.

Gisele Bündchen

Gisele Bündchen was only 14 years old when she was discovered while eating a burger in Sao Paolo.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!

Model Agency: Modeling part-time, is that possible?

Model agency on the side, is that possible? If you are looking for a job, have experience in the field of model booking and rights of use, then it is sometimes possible to work in a model agency in a part-time job. But most model agencies need you full-time. Why do I have to work full time in a model agency?

Working in a Model Agency

Especially in model agencies that have international customers, e.g. from London, or Milan, sometimes even from China, Japan, or the USA, the phone rings almost 7 days a week. It is therefore an advantage to be on site at least five days a week. In a part-time job, that means only one or two days, many model bookings are impossible. Information has to be exchanged constantly between colleagues, every week you would need a new briefing on what is important at the moment. If you want to work part-time, it works best in areas that are not related to everyday bookings, such as accounting or taxation. Here you can work excellently in a part-time job, e.g. for one or two days a week.

How to become a model at 16: Modeling agency, measurements and jobs

If you want to become a model at 16, that is exacly the rigth age. Normally at this age you are still in school, so you have about 2 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 16?

Modeling worldwide: USA to Europe and Asia

Modeling with 16 years: All you need to know

If you want to be a model at the age of 16, then you have the perfect age to start in a modeling agency. Modeling agencies specialize in building talented youngsters, and you’re probably about to graduate at the age of 16. If you have graduated from school, then you have enough time to work as a model! Because it’s not just about jobs, as we wrote in the blog post about Model at the age of 15, you will also need a lot of time if you want to work abroad as an international model. Our modeling agency works together with many partners abroad and can therefore help you with an international modeling career, an unbeatable advantage compared to many modeling agencies. We work with renowned partners in New York, Paris, Milan but also in Asia in Tokyo and Shanghai. But for an international modeling career you need a lot of time, as just described. An ordinary stay with a partner agency abroad takes 45 to 60 days for you. During this time you work completely for the partner agency and for their customers. What is the advantage of working abroad?

International picture material for your model portfolio

If you work as a model abroad, you will come to photographers who have different styles and see pictures with a different eye. When you are back in your own country, these pictures will pop out of your model portfolio and you will see that you have international experience.

Also, it will come at some point, the better you are as a model, the higher your demands on photographers. At some point you will only work with the best photographers from your city, that’s not many, maybe 5 or 50, depending on whether you work in a German city like Berlin or in an international megametropolis like London. Most models do not come from an international megacity, but from smaller cities with 50,000 inhabitants or 100,000 inhabitants. There is not a single photographer with an international level here, so you need a modeling agency that can represent you nationally but also internationally. That’s the only way you can safely go the way that leads you to a profitable career.

You can already see how demanding the job of a model can be. We did not even talk about castings or test shoots or jobs with customers. Not only do you take care that you have a lot of ambition and motivation, you still have to make sure that you continue your education yourself. That’s why the school is so important to you! If you are ever in the small talk with international clients, photographers, make-up artists or stylists, then you should be able to keep up. What is happening in the US, what is happening in Asia? If you want to work as a model, then you definitely have to think outside the box and I also deal with other topics. At some point, maybe a shoot in the automotive industry or a moderation at a trade fair will be out of fashion for you. Then you have to be able to adjust spontaneously and flexibly to a new situation and a new topic.

Since you are 16 at the end of your school, you have the perfect age to start as a model. Last year, you can once again focus on building your model portfolio with local photographers. You can do first jobs as a model and gain experience first. If you have practiced for one or two years or have also done your first practical jobs, you are ready for foreign countries! Especially at a young age models are in demand abroad, because the faces are new and customers are interested in new faces. Who is new, is interesting! If you are an interesting guy, then apply to us at Cocaine Models!

Models who started with the age of 16+

16 is a really good age to start your model carrere. Below you can find some famous models who also started with the age of 16-18.

Candice Swanpoel

Candice Swanpoel the beautiful model from South Africa has been discovered by strolling over a flea market. At that time she was 16 years old. Before she had collected first model experiences in Paris.

Doutzen Kroes

When Doutzen Kroes was 18 years old she sended her pictures to some Agencies, just to earn some extra money. After her first try she had her model contract. Her name got famous when Star photographer Steven Meisel shooted her for the Cover of the italian “Vogue”.

Behati Prinsloo

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model – Handwritten over many months, with detailed research, simple steps and many insider tips for models! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and its special features. As a model, especially as a young model, you have to pay attention to many details at the beginning of your career. What do you mean, you don’t know? Who accepts the wrong jobs, does not find the right agency or builds up his buck in the wrong direction, can quickly build up a bigger career. Models also have only a few years to reach the important steps. The better prepared you are as New Face for this time, the easier it will be for you to gain a foothold in the industry and earn money as a model. In the Model Book you will therefore learn chapter by chapter and step by step how to prepare yourself for the start of your modeling career.

The Model Book: Overview of models

In the first chapter you will learn all about the indispensable mental strengths of a model. What requirements do you have to meet, quite apart from the often perfect measurements, in order to convince as a model at photo shootings and advertising video shootings?

Self-confidence and organization: The A&O for models

For you, the most important thing here is your own self-confidence, four personal initiatives and self-organisation. As a model, you will be sent on journeys at an early age. Sei is at the age of 15 years in the next big city, by plane from Frankfurt to Hamburg or just a few months and years later across Europe and the world. As a model, especially in the high fashion world and in skin couture, the international path is always open. If you take your chances early enough and I prepare perfectly for them myself, you can go far. Quite different from television, real top models are less about the story, drama and self-production. For models it’s about absolute willpower and belief in yourself (yourself!). As you will learn in the next chapters of the book, as a model you will have to face many exams! Absolute trust is an absolute priority for your modeling agent and your modeling agency.

The perfect model agency for New Faces

Mother agencies, model agencies, fashion agents, boutique agencies and bookers – What?!

Before it goes to the big topic of model castings, the first showrooms and jobs, the book deals with the search for the perfect agency. Each model agency has its own portfolio and clientele. Often model agencies are very specialized in a certain area (advertising, high fashion, etc.). Also the size of agencies is different. There are some Modelbookers who hardly know anybody, but who have the best contacts and only work with 5-15 models. There are small agencies, large agencies with hundreds of employees and huge international model agencies such as IMG or ELITE.

In general, you can distinguish model agencies like this: There are international agencies, national agencies and regional model agencies. The more international a model agency is, the stricter are the requirements for your measurements, but also the higher are the requirements to be accepted as a model by this model agency (experience, pictures, etc.). With national agencies, advertising (supermarkets, insurance companies, etc.) is very often the issue, here it is not too important to have a perfect figure, with perfect proportions and exact body size. The measures in national markets therefore differ from those of the international standard. For models who work in regional areas, the dimensions count even less. This is often about smaller jobs and smaller fairs (hostess). As an international high fashion model, you naturally want to join the big brands, but of course you have to prepare yourself perfectly!

Serious model agencies: agency search and model application

In order to find the best agency for you and your requirements, you will learn in the book what a perfect model agency application looks like and how to find the best model agency for you! Many questions are also answered here, for example, whether you need a lot of photo material for your application The simple answer is: No, you just need Polaroids. The Model Scouts in agencies have a very trained view and can recognize by their experience of many years, already by simple Polaroids whether you have potential for the agency or not. Polaroids are super simple photos with the smartphone, in daylight. That’s it. If you want to know how to make perfect Polaroids for your application, read more here: Become a model. For your application you don’t need a long cover letter or to describe how motivated you are! There’s just a little bit of key information. These are usually your name, your place of residence, your contact details and three to four photos. You also write down your measurements: your body size, hips, waist, bottom and shoe size.

Your model folder: The best photos for castings & jobs

Once you have found the perfect model agency for you, you can start with the first test shootings with photographers! Of course your model agency will help you a lot to get only the best photographers. Your agency will also see to it that you get a wide range of material for your model portfolio. Many make the mistake of focusing purely on “fashion photos”. Especially when there’s no agency in the background to advise you as a model. My tip: As a model you should always make sure that your model portfolio is as multi-faceted as possible. Not every customer can directly imagine what one can make of you as a guy. The photos help the customer to make his decision. The more extensive your photo portfolio is in the model folder, the more likely it is that customers will be able to make bookings.

Someday your book will be so full, you’ll be spoilt for choice. Which photo do I put in the folder, which one not? With professional models, the folder is so strong at some point that they are booked more and more often directly. Direct bookings are very good because you don’t have to attend a casting and are not in a pre-selection. You don’t have to keep days off (“Option”), you will be booked directly by the customer for an appointment!

Test shootings with photographers: build up model portfolio and win jobs

So that you can build up your model portfolio perfectly, you’ll also learn in the book how to get your own test shoots (also called TFP shoots in Germany) from photographers. As a modeling agent, I have to deal with test shootings for our models on a daily basis, so here are a few valuable tips on how you should ideally write to photographers. What’s the matter with you? With the right cover letter, your chances of getting good test shoots will increase. There are some little tricks I’ll tell you in the book. In principle, it can be said that you should briefly deal with the photographer instead of “just” writing to him or her. You should also create a suitable moodboard. The more interesting the shooting is for the photographer of your choice, the more time-saving the shooting is, the higher is your chance for the test shooting! So take a good look at what the photographer has already done and what not.

You shouldn’t do too much with the test shoot, though. If I post a new photographer on Facebook and Instagram every day, your market value may drop quickly. Why should a big customer still pay a lot of money if “every” photographer is allowed to photograph you for free? With a professional modeling agency behind you, you will of course get direct tips and the best contacts so that you are as exclusive as possible!

If you take care of yourself and his portfolio, you should make sure that you want the photographer to expand your portfolio. If you already have five photo series with “Fashion”, maybe you should try something new! To help you do this, you’ll get all the tips you need to write the perfect letter to photographers.

Jobs, Jobs, Jobs: Welcome to the Model World

Daily business. We did it! You have prepared yourself well for being a model, written a good application, found a serious agency, built up and expanded your model portfolio, you get the first castings and voila: The first jobs! The tasks are then very extensive and varied. Unlike normal office life, you don’t have to deal with the same tasks every day. You won’t be working every day either. Sometimes you have free time, sometimes you will travel, sometimes you are already one day earlier on site for the fitting. In between, many young models study, so you’ll soon have a full-time job! Especially when you go abroad.

First you will start your career with small jobs for online shootings, you will work on showrooms, maybe do some online shops and get your first commercials. When you’re ready, you’ll earn enough money to get to professional photographers and to bring your model portfolio to an even higher level with new photo series from top photographers! With new photos you will get better jobs again. At some point it will be time and if your model portfolio is full enough, your agency can also suggest you for abroad in its partner agencies. So even as a young model you can quickly get to the international metropolises, Milan, Paris and New York. Many models now also go to Asia, Shanghai and Hong Kong. But some also go to large production facilities such as Istanbul. But the Big Four remain the dream of all models: London, Paris, Milan and New York.

After the job: healthy life and beauty

A model’s job is really exhausting! So there is another chapter that deals only with how you eat healthily and how you live healthily. You will also get great beauty tips on how to take care of yourself, your skin and your hair even during strenuous jobs and many days of travel. You have many shootings, many appointments and often don’t find the time to cook something fresh for yourself. Then you have to go on to the next shooting and maybe you still have overtime. After eleven hours of shooting and “smiling”, you are absolutely knocked out back to the hotel. You’ll find the best tips on how to keep fit anyway in the book! The book not only shows you how to become a model and what you will experience as a model, you also get practical tips for the time after the jobs.

After you can keep yourself fit in the hard everyday life of a model and eat a healthy diet, we go one step further: Networking! When you’re out and about at fashion shows or photo shoots, there are often people with a taste for fashion. Therefore it is good and important if you know a little about the absolute basics. Small talk is always important! Whether at the Fashion Week or in your model agency. Therefore, an entire chapter is devoted to the theme of fashion. Where does fashion come from, why does it actually exist? Is fashion just clothes or is fashion more? How do trends influence us? Who sets trends? It also deals with the two important parts of fashion: haute couture and pret-a-porter. Both fashion styles are very important for designers, as well as for models and the entire advertising industry and production behind fashion.

Fashion changes at any time. That’s why the Fashion Week in the fashion metropolises doesn’t just take place once a year. In Paris, Milan and New York there are more often big fashion events! “Spring/Summer”, “Autumn/Winter”, “Prefall”, “Fashion Week Mens”, and so on. New collections of fashion designers are constantly being presented. Meanwhile, backstage before, during and after the shows, you’ll be coming back to fashion again and again. So you know what it’s like to be a model in haute couture and pret-a-porter.
show the book in the chapter about trends and fashions!

Modeling abroad: Perfect dimensions, hard work and diligence

Now you have learned everything to make it in Germany as a model! For the best of the best it goes on now, abroad! Here you will get to know the big model world. At first quite small, with other models in a large model WG. Later, when you have convinced the first agencies of yourself and are booked again for the following season, also get to know new agencies and your schedule gets fuller and fuller, you have done it. Now you can get to know the world, travel and meet interesting people on jobs every day. This is the dream of all young models. Everybody wants to go to the big media circus when they say “I want to be a top model!”

The way there is long and as described in chapter 1, success is mainly connected with the mental power of a model. You have to be true to yourself, you have to believe in yourself! Not just for a few weeks, but for years. Even the biggest top models in the world and supermodels of Victoria’s Secret shows have taken a few years to really succeed and become famous. They started very early, were partly discovered very early by scouts and worked their way up for years, first beside school, then full time, to the “superstars” they are today for many.

The Model Book for everyone: The Model Book

Not every model will follow the path of high fashion and international advertising. The book also gives models on national markets a very informative insight, so that you as a “commercial” model can also take a lot of important things with you. You will learn a lot about the agency search, how to set up and expand your modelbook, how to find the perfect photographers, what jobs to expect and what opportunities you have to make a career as a model! I wrote the book for several months and met interesting people for it, as well as fashion photographer Oliver Rudolph. Part of the work was also created in collaboration with Michelle Hamacher. I thank you very much and look forward to further cooperation! With this book we give young, new models a realistic insight into the fashion industry and wish each one of you much success and the very best for your individual way!

Book Recommendations from Models

Agency recommendations

In the new edition you will not only find all topics but also more than fifty recommendations for model agencies in Hamburg, Berlin, Cologne/Düsseldorf and Munich.

Author: Stephan M. Czaja, owner and model agent at CM

After many publications about media, THE MODEL BOOK is my first work for models. It’s about being a model, but it’s also about your media coverage. Self-marketing takes up a large part, including the correct, first handling of media. In the model agency many questions reach us daily. The book is intended to give young models and new faces a good and optimal start, with good agencies and good jobs.

Zoe: Elegant & Classy Model in Berlin

The new video of our New Face Model Zoe! She has an absolutely strong expression in her face, performs first-class in front of the camera and is not only great for photo shoots, e.g. for online shops or lookbooks, but also in front of the video camera Zoe is an absolute eye-catcher. With her new and second video Zoe shows how strong she can perform in front of the camera. Their look is international. She herself comes from southwest Germany and visited us for this photo shoot in Berlin. As a model agency we also organized our big model agency casting parallel to Fashion Week. Before the casting we went to the video shooting with our Zoe. span>

More from here you can find in Zoes model folder. If you don’t want to miss a video of Zoe but also of our other models, then follow our modeling agency on YouTube!

Elegant & Classy Model in Berlin

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

New International Model: Linn

Oh my god! Cuteness Level 10: Linn is, if I may say so, the perfect model for all-round fashion! Strong face, great body, unique and recognizable charisma, fun on the shooting set, absolute professionalism and international experience.

Linn has seen a lot in the world, including New York. Now she is back in Germany and we look forward to developing her career in Germany together with her. Shootings, video shoot, let’s go! Also with your body measurements and proportions Linn has absolutely mega requirements and will arouse great interest with many customers. Because as said, not only the performance in the photos is really first-class, but also the positive charisma at photo shootings, which is very important at jobs, makes Linn so special.

Video Shooting in Berlin: Classical Music for the Book

That’s why we were really looking forward to the first video shoot in Berlin! With our model agency videographer Robin and fashion photographer Oliver Rudolph we made our way to produce the first photos in Germany. We are extremely looking forward to the cooperation and we hope to be able to present you the first results of Jobs soon.

Today Linns new video was released on our YouTube Channel! If you don’t want to miss a video of her but also of our other models, then follow our model agency on YouTube! You can find more photo galleries in Linn’s model portfolio.

The second video of our enchanting Linn! Back from New York we go directly to Berlin for the photo shoot and the video shoot for her model portfolio. In order to give our customers in Germany a perfect impression of Linn, we wanted to produce up-to-date images and video material directly as an agency. Of course, Berlin has the perfect locations for this. We grabbed our Creative Art Director Oliver Rudolph and our videographer Robin Platte and dived into the centre of Berlin with Linn. Instead of in urban Berlin (corners with graffiti, posters, partly prefabricated buildings), this time we decided on a classic location, very close to the Museum Island. Here we can also show Linn from a completely different light, classic and elegant.

You will find the photos in her modelbook soon! We also have this wonderful new video for you! You can find more of Linn, of course also all photos and videos, in Linn’s model folder.

If you don’t want to miss a video of Linn and our other models and men’s models, then follow our model agency on YouTube!

Berlin Fashion Showreel with Linn

Modeling Abroad – René Vowerk as a Male Model in Istanbul

Modeling Abroad Part #1 – Rene Vorwerk was 45 days in Istanbul! With model flat-sharing and everything that goes with it, a real experience: “You meet models from all countries”. Rene has shot for JACK & JONES, Lescon, Under Armour and Nike. Go abroad as a model? For many models, both new comers and professionals, a constant theme. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are.

Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. René von Cocaine Models was just on the road as a model in Istanbul. I talked to him about his stay abroad in the Turkish metropolis.

René says Istanbul is a real experience: “You meet models from all countries”

CM: René, what attracted you to Istanbul?

I generally wanted to go abroad for modeling and since my mother agency in Germany was looking for models for Istanbul, I contacted them directly! Since I was already on vacation in Istanbul before, I knew that the city is super beautiful – I didn’t have to think long!

CM: How did you prepare for the “big trip”?

I prepared myself by training one or two extra days in the gym to really be physically on top level – that is very important for me as a model to be and remain competitive!

CM: Your stay was not only a “great adventure”, but above all of a professional nature, what experiences did you generally have as a model in this city?

New experiences for me were definitely the jobs for the music videos and the internet advertising film! Acting was completely new to me, but I really enjoyed it, because I always had super nice teams! Another good experience was that you meet models from other countries every day, talk, exchange opinions and experiences and make really good contacts and friendships. Being among’like-minded people’ every day feels great, there is always a lot to laugh about and it never gets boring!

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Jack&Jones, Lescon, Under Armour and Nike: Model René on his success in Istanbul

CM: What types of models have a particularly good chance of success in Istanbul?

In my experience Central European blond model types have great chances in Istanbul! I was very successful there and was able to get three to four jobs every week!

CM: What kind of jobs did you get? How did they go off?

In the beginning there were some webshop jobs. After the first two weeks came the first jobs of castings, like music videos or catalog jobs for Turkish companies. After four weeks I was able to add webshops for well-known sports brands like’Nike’ and’Under Armour’. The longer I was there, the better the jobs. Towards the end I was in the top 2 for the new ‘Türkish Airlines’ commercial and did a campaign job for LTB jeans – the shop posters will also be released in Germany, of which I am very proud! Generally I have to say that I always had super nice people and teams around me. It was not always possible for everyone to speak English, but it was still possible to communicate by hand and foot!

CM: What was your daily routine in Istanbul like? What was difficult about everyday life? What was pleasant?

On days when you had a job, you were picked up by our driver between 7.00 am and 9.00 am and driven to the customer. Mostly the jobs were finished at 4 pm to 7 pm. Some of the jobs were followed by castings or fittings. If you weren’t home too late after all, you still went to the gym. Of course there were also completely free days, where we went shopping in the city or did a little’sightseeing’! It was difficult to concentrate on casting after a long job (often 10 hours) and smile at the customer, but it is absolutely part of the job! Long waiting times at castings were stressful – when you have to wait three hours or more with 60 models in one room and everyone tries to occupy themselves somehow. It was a pleasure to make new contacts again!

CM: How did you live there?

I lived in our Malemodel Apartment with three models at the beginning. In the end, there were only two of us. Our apartment was purposefully small, but from the location super good, we could reach everything under 10 minutes on foot!

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Model flat share, gym and city: Istanbul has a lot to offer

CM: What have you done and experienced in the city besides casting and jobs?

After the model’s everyday life we often stayed in the huge shopping mall in Sisli, which is one of the largest in Europe. It took 10 minutes to walk from our apartment. There you could really buy everything you could imagine! There was a big casino with two roller coasters inside, that was breathtaking! One day we took the ferry to the Asian side of Istanbul and searched the streets and shops there! We walked a lot and took the subway.

CM: What are your personal highlights of Istanbul? (Also especially for models)

One of my highlights is Istanbul itself! It is an unbelievably beautiful city, both in the snow and in blue skies! Sitting in a café with friends, drinking Turkish tea and enjoying the best views of the Bosphorus and the other side is a super good feeling! For models it is very interesting, because it is a completely different model everyday life than I am used to from Germany, because you live together with other models and always have someone around you!

CM: What can you recommend to other models for a stay in Istanbul?

In any case, it is recommended not to crumble on the couch after a long and hard day, but to go outside to see something of this wonderful city! Generally, of course, it is very polite to be on castings and jobs – if everyone is happy and in a good mood, it’s even more fun!

CM: What did you particularly like as a model in Istanbul? What wasn’t so great?

I didn’t like the pay for the jobs so much less than you know it in Germany! Otherwise, if you have to say that you have a lot more jobs a week and it pays off in the end! I liked the team spirit and the people from my agency, we were like a family among each other. The jobs were similar – always very polite and nice people.

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René recommendation: An extra tube of Face-Cleaner & cream!

CM: What problems and complications can German models encounter in Istanbul?

Some models have problems with Turkish food. If you don’t like that and don’t eat anything from the canteen at work, you always have to look after yourself and take something from home with you. The water from the pipes is not as clean as we are used to from Germany and so some models had problems with their skin – an extra tube of cream or cleaner from home is not wrong!

CM: What did you take with you from modeling in Istanbul for your future?

I have many friends and contacts to photographers and brands from all over the world! You are brought back to the ground a bit and you notice how good you are as a model in Germany when it comes to working hours! In general it was a super nice experience and I would never decide otherwise. I will definitely fly back this year and work there!

CM: What should models who want to come to Istanbul prepare for? What do I have to pay special attention to?

You can’t really prepare yourself, as I said, physical fitness is important – like everywhere else, even if you have chosen your profession as a model! You should pack plenty of creams and cleansing agents that you always use and prepare yourself for a hard everyday life! Istanbul is a 23 million city, there are 12 castings in one day, with travel times of up to one hour! In some areas you should not leave your apartment in the evening, as it can be dangerous! As in any big city, there are poorer areas that should definitely be avoided! We had really done everything right with the location of our apartment in Sishane!

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In Istanbul, respect counts

CM: Cultural differences: Do foreigners in Istanbul and Turkey in general need to pay attention to anything? Are there certain “rules” and “customs” that everyone should respect / What is different about life there than in Germany?

In Turkey, people always treat older people with respect, get up in the metro for older people and leave them sitting down. Some Germans should be aware of that! Typical customs are people wiping their plates with bread to make it clear that they are full! In my first days I was surprised that people still wanted to give me a second helping until someone enlightened me!

CM: Would you recommend Istanbul for working for models from Germany? Why yes, why no?

I would definitely recommend Istanbul to the German models, because we can really get many jobs and are extremely in demand there! You gain a lot of experience for the job and get very good pictures from top photographers to expand your own portfolio! For me there is no reason not to work in Istanbul!

Models Berlin: Head Booker Scouting Week in September – Modeling in Berlin Central

Back in Berlin for a campaign – why not use the time and scout! Therefore you as a model have the chance to be scouted again next week in Berlin + to apply directly. Send us your photos! In the coming days we are shooting for a new campaign in Berlin. Besides production, booking, appointments & Co. we want to take our time on site and get to know new faces of Berlin.

Modeling in Berlin + Fashion Week: Scouting Days

Our Model Management Team will make every effort to support you and your career as a model. We help you choose the right photographers so that you can build up your model portfolio professionally for casting and direct bookings as quickly as possible! We represent well-known customers and brands and offer you as a model with our management an opportunity to enter directly into the upper class. Those who have a truly international appearance also have the chance to go abroad with us. From Milan, Athens, Shanghai to New York. With our partners we help models worldwide to build a career. With great customers like here in Berlin:

P&C / Fashion ID Final Show @ Fashion Week Berlin AW2016

CM: Also for experienced models the alternative

For experienced models, we are an interesting alternative to the classics. Cocaine Models is the only model agency that is listed in the top 3 in search queries in every German metropolis. After only 15 months. Now we are expanding in Europe! You can already find us in Sweden, Stockholm but also in Paris or Milan. Not just jobs, models too. We have already booked the first interesting campaigns for you. We are therefore very pleased if you as a model from Berlin are interested in us as an agency as a possible new management! If you would like to apply, send us your photos and measurements!

apply now as a model in Berlin

If you want to apply as a model, please observe the following criteria. As a woman you should be at least 175 cm tall. As a man at least 185 cm. You should have a slim, maximum athletic figure. You should look after your appearance, have well-groomed skin, hair, hands and feet. The Live Casting dates are assigned flexibly to selected applicants. We ask for your understanding that we can only issue a few invitations due to lack of time. If you are invited to live casting, we will shoot some Polaroids of you directly for our booking team. Of course also a small introduction video. We are very happy about new faces from Berlin! If we could convince you of us, write us now and send us your photo material.

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Become a model in Berlin – Tips & Tutorials for Models can be found in the CM Guide

I want to be a model! Don’t they? If you haven’t made your final decision yet, we will help you in the CM Guide with interesting articles, explanations and tutorials free of charge. Being a model is a tough job, you have to be very professional and always convince in front of customers and in everyday life. You have to watch your figure, you have to be sporty and always on time. You must be a very organized person to organize the various photo sessions and photo shoots for you. As soon as your modeling career really starts, you’ll also have trips, hotel and travel plans. Of course, there are also flights on and connecting flights. Customers in the upper class immediately expect an absolutely professional and perfect appearance from the model. Your agency too.

If you want to inform yourself a little bit about the topic “Become a model”, you can browse through our model guide at any time. We often have articles about fashion shows, catwalks, top models, application tips, tips for your model portfolio, shopping ideas and tutorials. Of course you will also find the most important technical terms you should know as a model! We also have the most important names, fashion designers, supermodels and new brands for you. In the model guide you will also find instructive video tutorials and videos.

CM – Models Berlin

Modeling Abroad: Malia in Cape Town – Jobs, Castings and Models in South Africa

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Malia von Cocaine Models is currently on the road as a model in Cape Town. I talked to her about her stay abroad in the South African dream city.

Model Malia: “Cape Town was a coincidence”

CM: Malia, you’ve been modeling in South Africa for several weeks/months. What have you experienced there as a model?

Here you experience a lot – from shootings, sight seeing, surfing to shark diving. Cape Town is extremely diverse in every respect.

CM: How did you discover South Africa/ Cape Town in particular?

I’m honest, Cape Town was more of a coincidence. My friend wanted to spend a semester abroad at the university and I thought I could just come along and model there. Since we went on holiday a year ago and had an agency there, it was very easy to implement the plan then.

CM: How did you prepare for your stay in advance?

In the end you don’t have to prepare for Cape Town, the only difficult or “long” one is the work visa, so you should plan about 2-3 weeks until you have all documents together and drive to the embassy in Berlin. It’s also important what clothes you take with you. I say this quite explicitly because Cape Town does not offer good or high-quality shopping opportunities (in terms of shootings). So if you plan to test, you should bring some clothes.

Malia about the possibilities as a model in Cape Town

CM: What are your experiences in Cape Town as a model so far?

There is a lot of competition on the road, casting can be longer than you want and direct booking unfortunately doesn’t exist. The jobs are great and you have opportunities you wouldn’t have in Germany and the tests are great.

CM: From your experience: Which models are particularly in demand in South Africa?

Ü30 models with blond short hair. Also male models.

CM: What does the modeling industry in Cape Town look like?

There are extremely many agencies and in the summer (German winter) the customers make a pilgrimage to Cape Town and produce there, due to the low costs. Yes, the model fees are also about half as good as in comparison to Germany. You feel like in a German village, because there are extremely many German models/photographers/MUAs on site.

CM: What jobs have you done in Cape Town so far? How did they go off?

Sport jobs, a lot is produced there in this respect, but also TV commercials. The process is no different than in Germany, perhaps one difference: after the casting there is always a callback, i.e. a second casting. If you are taken then there is one day only for fitting and then it is only produced. The days are long because you start shooting very early (because of the light). People rarely work over lunchtime because the light is too hard and it usually doesn’t continue until the afternoon.

CM: What are your typical daily routines in South Africa as a model?

The agencies communicate via SMS and send you the casting. Then you go to the different casting studios and hope that not 100 other people are waiting for the same casting. Waiting times vary from 10 minutes to 4 hours per casting.

There are normal castings (here the waiting times are 1-4 hours) and “requested” castings (there you are specially requested, have an appointment and usually come directly to it). Requested castings are always the ones where you have the best chances, because the customer has already selected you based on his pictures and wants to see you.

CM: How do you live and how did you get your place? What do you recommend?

The agencies help or provide accommodation. But I’m not a fan of model apartments and that’s why we chose Airbnb for our own accommodation. This was not directly in Cape Town City, but only 15 minutes away, cheaper and on the beach – which I personally like better. If you are an independent person and like to organize yourself, I can only recommend such a thing. If you are perhaps unsure, you should seek the help of the agency.

Malias Cape Town Highlights

CM: What are your personal Cape Town highlights?

My highlight was one of my last test shootings with the photographer Jacques Weyers (photographed for Elle Southafrica and World of Swimsuits among others). We shot an editorial, which was very important to me personally and in which I could find myself very well. Besides, I was the only model Jacques tested with, which was like a little knighthood for me.

CM: Which model hot spots would you recommend to other models?

The Food Markets in Cape Town are amazing, and I’m also a fan of some restaurants: Kloofstreet House, Cafe Paradiso, Simply Asia, Beluga and Black Sheep. Osumo makes the best smoothies and to celebrate: Era, Tschin Tschin Rooftopbar, Shimmy Beachclub.

CM: What do you like about modeling in Cape Town? What is more problematic?

I find the locations in Cape Town fantastic. If you want to do tests, you can have extremely many settings and improve your book very much.

Another problem is that the fees are unfortunately not so good and you have to be careful about the crime in Cape Town.

CM: What does a model have to pay special attention to in South Africa? (rules, customs, differences to Germany etc.)

Cape Town is very Western/European, but yes there are townships and crime is high. In the evening when it gets dark you should not go out alone or to the beach, you should not carry too many valuables around with you, carry too expensive clothes, get involved in conversations in the street or just go with people. You should just pay attention to what’s going on around you. When you rent a car, you have to expect people to drive extremely badly and uncoordinated. We had a little accident because someone drove into our car (only fender damage) and my credit card was stolen from the machine. You just have to be aware of these things when you are there and plan to fly there. Nevertheless, you don’t have to be afraid on the spot, because if you just pay attention to these things you are safe.

Cape Town for the Model-Book – Germany for the Model-Gage

CM: What do you take with you from your stay in South Africa to Germany?

Cape Town is good for the book and for the experience, however, one simply has to say that one is “on paid vacation” there and that Plus Minus Null will return to Germany.

CM: Would you recommend South Africa, especially Cape Town, to other models? Why?

I think for Newfaces Cape Town is great, you can build your book with great photographers, especially in terms of commercials. Then I also think that Cape Town is very good for models Ü30, because the market there is very versatile and as a model you can work there very well even in old age. If you fall into this grid or simply want to gain experience abroad I can recommend Cape Town, but if you think you will make the big money there I have to say, unfortunately, stay in Germany.

CM: Dear Malia, thank you for the interview!

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

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  1. Your e-mail address
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Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
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<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
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<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

Berlin Fashion Week Model Agency Casting Summer 2018 – Video

As you may have noticed, we are looking for new models for Fashion Week. We are always looking for young models for our national and international customers. On Wednesday the time had come, in the club of the House of Weekend we were able to welcome a lot of nice applicants for our board. Not only pretty women were welcome, but also sexy curvys and beautiful men.

You don’t want to miss an update on castings? Follow our agency and our Models on Youtube!

Berlin Fashion Week Casting Summer 2018

Have a look at some of the impressions from our last casting in Berlin:

WOMEN Management (Paris, Milan, New York) visiting: International Scouting

Last week was it so far. Roberto, the Head Scout of Women Management came to the agency in Cologne and looked at our best of the best for placements. Our top girls came to the agency to introduce themselves to Roberto.

Casting Day with WOMEN: Polaroids, catwalk and measurements

Eugenia is especially great because of her bright eyes and her gap between her teeth. In front of the camera she is an absolute professional – at her first shooting everyone was directly amazed! Luisa – our absolute superstar. Her long red hair, the gap between her teeth and her sweet smile make our Luisa unique. Also present were our newcomers Gloria, Linn, Franzi, Michelle, Josephine, Zoe and Alice – so young but already with such a great potential! Of course, our great Marie should not be missing – with her look and her measurements she is great for commercial jobs!

A few polas, take measurements, look at the book and talk about possible periods, that’s enough for Roberto to get an idea of the girls. Take a look at some impressions from that day here:

New at Cocaine Models: our beautiful BEATA

Wow! Another Harpar’s Bazaar cover on our board. We signed our great Beata from our partner agency Hook Managament, now it starts for her also in Germany. Long, blonde hair, blue eyes and her full lips make the look perfect, not only for the German market but also for the international market, Beata has great chances. We look forward to working with our new achievement! Here you can see her complete book.

Check out our new top girl!

Wow! Beata already on the Harper’s Bazaar cover

Our first Instastory with Beata

Lisa from Zurich rocks for Onygo in Germany!

Lisa masters one job after the other with a lot of effort and fun in her job as a model. Our Lisa comes from Zurich, models all over Europe and is currently in London to gain even more experience as a model. But for her last job in Germany she rocked at the shooting for the well-known fashion brand Onygo, which is always equipped with the latest shoes for girls. True to the motto “Shoe love is true love”, they have been following their successful branch concept in Germany since 2016. From boots, flats and sandals to sneakers, heels and platforms. Headgear such as hats and caps are also included!

A tight schedule for the Onygo Shooting in Cologne!

The shooting took place in Cologne early in the morning. Lisa had to get out of bed early to get to her job on time. Punctuality is the be-all and end-all for a model! After all, a whole team is already waiting for them, which wants to work without delay. Arrived at the agreed meeting point Lisa first had to go to the mask, where she was made up for her job. Since the shooting took place under the motto ” Streetstyle”, the make-up was kept rather discreet and suitable for everyday use. After the styling is finished, we go to the shooting location. Shootings are not always indoors in the warm studio, because for the Onygo shooting their streetstyle look was shot authenthically on the street. That means for a professional model like Lisa in winter: Bite your teeth together and go to geht´s! The Onygo shooting was a full-time job for our Lisa and she mastered everything with flying colours. What shooting location do you think she’ll find next time?

In street style: casual look with Lisa and shooting partner

Lisa, right in the picture, looks directly into the camera while her partner looks at the floor. Both harmonize well in the picture and the look of the picture looks much cooler. You rocked!

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Good teamwork is always important in a shooting!

A model is seldom alone in front of the camera. At the Onygo Shooting Lisa got a partner she had to work with. They had to coordinate their posing so that everything in the pictures harmonizes well. But there was also a team behind the scenes to see if the outfit, hair and make-up were right. The outfit also needs to be changed over and over again so that they stay on schedule and do everything on time. Good teamwork within the team is particularly important. Everyone should be concentrated so that everything functions smoothly. During the shooting with Lisa everything went great and the team was thrilled. It’s fun to work like that! Here you can see some results of the shooting for Onygo:

Outdoor Shooting: Different backdrops provide variety

As already mentioned, the shooting took place under the motto “Streetstyle”. Where better than going out and shooting outside at a cool shooting location? Colourful walls and Conatiner in the background make everything appear much looser and stylish. As if they had been photographed by chance in everyday life. We love this look!

Shootings for Social Media Posts: Still a lot of effort!

The pictures from the shooting for Onygo can also be seen on social media channels such as Instagram. But one should not underestimate the effort for such a social media shooting! It’s easier said than done to produce good images on which everyone is right. Even if no classical studio is available, a good photographer, a make-up artist / stylist and of course professional models must be booked.

Pure Coolness: Lisa posing alone in front of the camera

Of course Lisa also stood alone in the center and proved pure coolness. The clothes of Onygo make a big difference, but of course the facial expression has to be 100% right. We think Lisa’s got what it takes!

Lisa’s video showreel

Shortly before Lisa was visiting us at the model agency and of course we shot a little video with her!

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Influencer Marketing: Social Media Agency Insights!

Take advantage of our excellent network! As influencer agency, we put influencers early on Instagram. From the fashion label to the corporation: Influencer marketing offers ranges that other media hardly reach. With over 7,000,000 impressions to date, this is one of the biggest projects: the Sports Influencer Award with 15+ influencers. You would like to advertise on Instagram? Send us your campaign data.

Influencers for fashion, travel & more

Social media marketing with influencers for fashion companies

Social media management plays an important role in any modern media planning for new projects, products and brands. Here companies reach the right contact persons directly and without large wastage. Models, bloggers, they are influencers and bring brands to their target audience. For every marketing company, the clever choice of channels, people and product placement is the guarantee of commercial success. Those who choose between different social networks these days do not only have the choice between one or two networks, many today are competing for the favor of billions of users. To date, there is only one undisputed leader, the largest social network since Facebook, with nearly two billion users. A huge opportunity for companies. In addition to the industry giants, more and more new and interesting networks are opening up. Real big players are above all YouTube and Instagram. Emerging networks include Pinterest and Snapchat.

Influencer Marketing for Germany + Europe

Influencer marketing is concerned with the targeted marketing of products or brands by opinion leaders (influencers). Many clients use Instagram as lead generation. Through the targeted integration of thematically matching goods, blogs and Instagram channels are now becoming the sought-after promotion platform for marketing departments. Influencers are instruments of “digital marketing”. In the jargon of the advertising industry, “influencers […] are the new supertargets in marketing. As multipliers and opinion leaders, they are at the center of their own network and are actively networked with others. They strengthen the reputation of a supplier, help products, brands and services to make a quick breakthrough and thus ensure success.” (Paul Gillin: The New Influencers, Quill Driver, Frenso 2007).

Increase Reach – Social Media Influencer: Creative Marketing

The more people ‘talk’ about you or your brand, the more successful you are! The principle is old-fashioned and also works in social media management. To gain exposure to social networks like Instagram in Snapchat, it’s especially important to work with the right people – the perfect influencers. For lifestyle, beauty, fashion and travel models are the perfect multipliers! They set trends, meet famous people and wear the latest collections. A very authentic product placement for your own brand! Just like editors in magazines, bloggers in social networks are the opinion leaders. They are interesting to people because they report live and directly from their private lives. This absolutely authentic presentation makes her photos, stories and videos in social networks and her followers hot. Products and brands that use them will be re-purchased, used and in the best case recommended. As a result, the influence of social media as a marketing tool and advertising medium has become particularly large. Especially in the younger target groups, bloggers are the stars of the new era. Anyone who wants to follow these trends will follow them, not the classic TV commercials. Even young bloggers reach thousands, tens of thousands of people with their channels. This offers brands, fashion labels, companies and companies unbeatable advantages in direct customer contact and sales promotion.

Social Media Models – Efficient Marketing and First-Class Results

Multipliers, Influenzer, Testimonial, Brand Ambassador – There are so many names for this one popular concept in Referral Marketing. Our modeling agency is one of the first movers for social media & models. Fashion companies benefit in particular from the model as a brand ambassador. The organic range is almost free from wastage. Quite unlike in classic media such as TV, magazine & Co. Their products go directly to young and trend-conscious people. Ideal for all promotions such as travel, hotels, fashion, new products, beauty products and much more. As a modeling agency, we attach particular importance to authentic people and constant camera presence for social media marketing. We want to integrate brands into the daily lives of users and increase the branding for you through a steady flow of information. Those who establish their brand in young target groups will be able to profit from the range for many years to come. Take the unique opportunity to work in this new area of ​​marketing. Book strong multipliers for your next social media campaign – with CM!

  • Social Media Model Management
    We advise you in castings and model selection
  • Top Influenzer for your target group
    Success through active users and multipliers
  • Ad Management
    Advertise on Youtube, Instagram & Co.

Classics like YouTube, Facebook and Youngsters like Instagram, Snapchat

Modern market leaders – Instagram is often an insider’s tip in online marketing of companies and companies for their products and services that are advertised or promoted on social networks. For a few weeks, it is also possible to switch to Instagram advertising. What distinguishes Instagram, especially from the other major social networks, is the very exact targeting of targeting. Since then, Facebook has ranked first with over 1.5 billion users, with Instagram already bringing together more than 300 million. Due to the hitherto very specialized user group, the picture network is provided by the house with little wastage in the promotion. Cross-media, cross-network work is the recipe for success for reach and cover in social networks such as Instagram, YouTube, Facebook, Twitter & Co. Here are the big players for Germany:

  • YouTube – The largest video platform
    1,400,000 users
  • Instagram – the app for photos & small videos
    900,000,000 users
  • Facebook – the network for everyone
    1,850,000 users
  • Snapchat – The Youngster of Networks
    300,000,000 users

Social Media Monitoring

Anyone who wants to promote his products successfully as a company or company in social media must pay attention to two factors. This is the choice of media (mix, style, channel, etc.) for the skillful placement as well as the monitoring of the success following the advertising campaigns. Social media monitoring therefore addresses the particular challenge of reviewing outcomes – achievements and goals that companies set themselves in advance of each campaign. A variety of analytical methods, which are already largely provided by the individual social networks, help. Here you can read out various information and see if your own campaign on the Web was successful. The key figures in social media management include:

  • Target group (demographics, interests, geography, behavior)
  • Technology and user data (stationary, mobile)
  • Acquisition and origin (search engines and social media)
  • Behavior of the users as well as the conversion

Social Media Ads & Retargeting – Marketing Strategies for Modern Brands

Especially for the technological components, social media managers can create complex campaign plans for companies and companies. For example, users who see our ad but are using a new iPhone may see different ad impressions than users with older devices. For example, this scattering effect is excellent for companies with products in high and low price segments. Different messages can be sent to different target groups here. Another component of sales promotion through social networks is retargeting, the intelligent new or return of visitors. By retargeting we catch users who have ever been interested in your offer. This increases the willingness of users to interact and their success in the online media.

Johannes + Maurus Krapf signed! Modeling twins – are you ready for them?

Swiss quality in our men’s model board! With the Kraft Twins, we’ve found two of the brightest young talents in Europe, thanks to our partners One Time Management in Zurich (our recommendation for models in CH). Let’s be honest: How seldom do you meet a person who has all qualities for a very specific job? Rare! How often do you meet two people who have the perfect conditions? Much rarer!

Therefore, we are all so happy about the successful cooperation with the Swiss men’s model agency One Time Management and our two new models Johannes + Maurus Krapf! Welcome Boys! Now at Cocaine Models Men.

Let’s go! Shooting trip to Zurich this week

Our photo and video artist or better junior creative art director Robin is currently on the way to a major production in Munich with our Milva, Aleksandra, and many more. Afterwards he will be go to Zurich directly, to shoot the first photos of Johannes + Maurus Krapf for our agency! We are looking forward to the new photos for the model portfolio but also to the new videos. You will find them on our Youtube channel next week. Here are a few first impressions of the two guys!

Modeling Twins Modeling Twins Modeling Twins Modeling Twins

Become a successful male model!

If you yourself want to take the chance to become a successful male model, then you will find in our blog all important information on the subject. We discuss everything important, requirements for men’s models but also minimum sizes for the various jobs and areas. Depending on which areas you work for, but also in which countries, the basic requirements for models differ. Likewise, age plays a big role and the corresponding customer selection. A modeling agency helps you to go the right way, we are your partner for Germany and Europe. Here you can read everything about become a male model or more generally about modeling.

Model Casting Berlin – 13. April x Secret Location – Get Discovered This Weekend!

Now in Berlin – Cocaine Models – the second model casting of our modeling agency this year! With our new office and small studio in Berlin we are looking for Models and Curvy and Plus Size Models for our customers in Germany, Europe and worldwide for the second time this year. If you know someone who really wants to be a model, let him or her know. On the 13th of April we are looking for young, talented people who are looking for fashion, advertising and media.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process and management: Models in Berlin

The casting is done as follows, first you have to send us online your most important data and two simple cell phone photos. Our Head Model Scout looks through all applications every day and sends the invitations including the address data for the location. This time our model casting takes place directly in the photo studio. So we can get to know you personally and also shoot directly the first Polaroids of you and make the first small model videos – the whole package! Who creates it in our exclusive file, for which begins a new life. Ideally you are 15 to 21 years old, if you want to start as a new model and have time for school after school! Because our modeling agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in major cities such as Tokyo, Paris but also London and New York. With us you have in Germany a great management and a springboard into the international modeling career. We accompany you! The registration for the casting can be found at the bottom.

Application and acceptance: How to apply for the live casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos that you make with your mobile phone in daylight. Please make a portrait and a full body photo. Please make sure that the pictures are created in the daylight so that you can see them naturally. Speaking of naturalness, for your application photos, please do not wear make-up and leave any styling. Wear the photos and the casting a simple black jeans, simple shoes and a white top. Nothing should distract from you! Again briefly summarized.

  • 2 cell phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, emperor
  • Outfits, black jeans, simple shoes, white shirt

With these four points you can apply for our model casting in Berlin and with luck, you will receive an invitation from our model Scout! The invitations will be sent within 48 hours. In case of cancellation no message will be sent.

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum measurements for men and women

The requirements for models differ for men’s models and female models in their height, why is that? As you can read in our article about Pret-a-Porter and Haute Couture, especially fashion collections of designers are cut to specific dimensions. As a result, uniform fashion shows can be carried out later, as well as showrooms and photo shoots. Due to the same dimensions, it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm shorter than men. If you want to start as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. For men models applies in model agencies a minimum size of 185 cm. Ideally, you should not be over 192 cm. For high fashion models, the figure should be slim, so you have the best chances and to work for international high fashion brands. As a Curvy Model you are already more flexible. The height should be similar. Here again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up during the casting, as well as the photos for your application, simple clothes is the alpha and omega! You should also refrain from makeup, your hair should be open. If you want to work in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and especially no dyed hair! Therefore, come to the casting absolutely natural.

Berlin Jobs: Advertising, Online Shops and Fashion Week

The different jobs that you can do as a model in Berlin are extremely diverse! From the international online shop to the campaign shoot or photo shoots for fashion magazines. In Berlin you can experience much more as a model, because twice a year the Fashion Week takes place. At the Fashion Week, the top German fashion designers will meet to present their new collections for the season. In the process, new faces in the fashion industry are taking part in order to experience many castings once. Because that, you have only in the big mega cities around London & Co.

Showrooms and photo shoot: Jobs in Berlin

The absolute basic job of a model is the showroom. A showroom can present it to you like a small fashion show, only without an audience. Here sellers or designers meet with the customers. For this, one, two or three models are booked, who present the current pieces of the collection directly on the body. So the customer can make a good impression about the shapes and dimensions, as well as fabrics and workmanship of the garments. Larger fashion shows are rare, you will have them later at work abroad, as in Milan, Paris or London. As soon as you have some experience and your model book is set up, you will increasingly work for photo shoots. Photo shoots are extremely multi-faceted, from the online shop to the campaign or even catalogs, the family shooting and couples shooting, the best friends or all alone in the Berlin 200qm studio. The more experience you have gained as a model and the more positive feedback you receive from the customer, the higher your chance of being booked for larger jobs, such as commercials.

Commercials as Creme de la creme of jobs in Berlin

If you work as a model in Berlin for commercials, then you have already made it very far! For commercials are no longer just about having talent as a model, but also about acting skills. In addition, the reputation of such a commercial is even greater than a photo shoot! With a little luck, the commercial will even be published in several countries, and you will get additional buyouts. This is a fee you get for publishing pictures or photos. This additional fee will be charged in each case if a commercial z.b. used for Germany, on TV and television, for a year. If this commercial is then renewed for another year, or if another country is added, new buyouts will be made.

Become a model in Berlin

If you want to become a model then send us your application, we’ll help you get started in the industry and we’ll help you get it going! With career planning and great attention to detail. Our model agency exists since 2015, after only two years we were chosen by the Bravo to the Top 10 recommendation in Germany. We put a lot of effort in the promotion of young talent and look forward to your application.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her about our modelcasting on April 13th in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we were able to find four new talents! They were already allowed to do the first showrooms. As a Berlin model, you can go far, even if your measurements do not fit into the high fashion industry. There is a lot of potential away from high fashion: catalogs, online shops, advertising and much more. Especially Plus Size Models are gradually gaining more market share.

In advertising, they are much more authentic, since their dimensions are similar to those of the average German woman. Did you know, the average woman in Germany has a clothing size of 44? If you know a beautiful girl or a beautiful woman, tell her about us now! You can find the application directly here:

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Model and Blogger? New Showreel of Helena x Berlin

Our model Helena has a new showreel. In the “Black and White” video she shows her natural beauty. Not only is she an experienced model with an Instagram reach of 18,000 followers, she also has her own blog! In her blog 5 Candies a Week, she writes and shows her world – from her style and fashion to topics such as travel, food, health and sports she shows great pictures and gives good tips. From the red carpet of the Berlinale or a coffee meeting, Helena takes us along and shows her diversity. Watch her showreel below and see for yourself why we love the showreel with Helena!

Youtube Video Showreel with Model Helena

Spring Vibes and Fashion with Model Paulina – Youtube Video

It is almost Spring and even if it isn’t warm everywhere it is slowly getting there. We are super excited for the warmer and sunnier days and so is our Model Paulina! She and our Videograf Robin Platte went outside to get some of the nice weather and shoot an amazing video and get the most of the sun! Read more

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

Nicole: Personality, high fashion, short hair, perfect mix!

Nicole’s new showreel from our CM videographer Robin! Clean, natural, just as she is. You will hear a lot more of her from summer 2018, with already signed contracts for Tokyo and more for mega cities like Milan and Paris. We look forward to the coming years! Today, we present you Nicole’s new showreel:

Nicole x Coming soon in Tokyo and Milan

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

Shooting trip into paradise: Sedcard update for spring / summer

Shooting trips to fantastic locations, high cliffs with the sound of the waves crashing or endless beaches. All this can be fulfilled quite easily in Europe, on one of the most beautiful islands that the Mediterranean has to offer, Mallorca! Away from the tourist, Mallorca is a beautiful spot of earth, with its beaches, the cool breeze from the sea and the almost always good weather. Therefore, we also thought, we flee a few days into the sun, must be! Therefore we packed our things, all equipment and moved to Mallorca for 14 days. Our models gradually flew in and we made great photoshoots at different locations, which will definitely upgrade the model portfolios of our models for the upcoming spring and summer season, with photos by Oliver Rudolph! In the video, Robin accompanies the whole journey with the camera and takes you to the airport, on outdoor trips in the car, in search of locations or in the romantic little towns that are mainly on the coasts in Majorca.

Welcome Eugenia! First shooting set of the princess

Welcome Eugenia! Sunday, we will have our third meeting included a five hours coaching by pro models and one of Germanys leading chereographer for shows in Berlin, Hamburg, Munich and more. We like to welcome her as a new talent Read more

Flower Power – Johanna V. for the British brand Flavr!

Johanna V. is one of our experienced models, who was already able to do some great jobs! There are always exciting brands here <! – more ->. The last time it was for the British brand Flavr, which turned every phone into a beautiful accessory. Nowadays, you can hardly leave the house without having your smartphone with you. Of course the protection should not be missing. But Flavr is also known for his great flower prints on their cases – that brings the spring back! Johanna V. herself was enthusiastic about the many colorful mobile phone covers. What a great prerequisite for a shoot!

The hours before the job: Preparing for the shoot with Flavr

Shooting is not the same shoot, because almost no job is like the other. Some are more elaborate, with a large set, extra make-up artists, stylists and photographic assistants. The others are smaller, where you do not need an extra set and the model can make itself ready. What exactly does that mean? The focus of such shootings is more on presenting the products in everyday life and leaving the models as natural as possible. Johanna V. had a requirement how she should get to the job. It was said she needed a subtle make-up and freshly washed hair. In addition a few own outfits to change, so that a little variety in the pictures comes. What was particularly important for the shoot, were her fingernails, as they would of course be in focus with the phone cases. Well-groomed hands for such a job are the nuts and bolts!

Flower Power! Johanna V. at the social media shoot for Flavr

For the British brand Flavr channels like Instagram are obviously very important. If you look at her profile, you can see that her feed is completely true to her phone case full of flower power. One might think that spring is already very close to us!

Besonderes Posing beim Job? Alltagssitautionen gewünscht!

Das Posing bei dem Job für Flavr war natürlich relativ vorgegeben. Da das Produkt im Mittelpunkt stehen soll, spielte man Alltagssituation mit dem Handy in der schönen Flavr Hülle nach. Selfies, Telefonate oder SMS schreiben. Es war wichtig alles so authenthisch wie möglich darzustellen.

So einfach kann Posing sein: Authentisch ein Selfie machen!

Hier noch ein Beispiel wie ein Posing für das Produkt aussehen kann. Auch wenn es für Johanna V. ein kleinerer Job war, war sie von Anfang bis Ende motiviert. Ob es wohl auch an den bunten Handyhüllen lag?

London x Curvy Model Casting 3rd February 2018 – Apply now!

We had a great start in this year and now we have the first model casting in London – ever! We are looking for wonderful models, which fit to our agency and the spirit of CM.

Yulffi in Germany! Campaign shoot + visit in our modeling agency

What an exciting weekend with our model Yulffi. Yulffi flew in extra from Madrid last night. Shortly, infront of the weekend we had  a confirmation! Our Yulffi, just returend from Bangkok to Spain  has been confirmed for the new Reebok campaign Read more

How to become a model at 13 years: Modeling kids

As you can read in our detailed article on modeling at the age 14, it is very important that you have time to model. As long as you’re still in school, you’re distracted by many other important things and you still can not concentrate on modeling. Our recommendation as a modeling agency, patience! Try to get good grades and be diligent at school. Because the more diligent you are and the better your grades are, the more freedom you get from your school when it’s time to graduate. As a model, you sometimes have to travel and spend a day or two on the road. Of course you can not go to school during this time, so it is very important that you have a good relationship with your school and your teachers. If you want to know more about modeling, check out become a model or the blog: become a model.

Wait until you are 14, 15 or 16 years old

Wait another year and then you can send your first model application. Depending on how long your school is, it’s best not to apply to an agency until the school is over 2 years old. During these two years, you can build your model portfolio in peace with test shoots by professional photographers. Test shoots are important to make your portfolio as diverse as possible. Ideally, you can show different facets of yourself so customers can introduce themselves to you in their clothing. At some point you will also do your first sports shoot, your first family shoot and your first fashion movie. With each step you become more professional. However, since the construction takes a lot of time, you should think well about when you start in a modeling agency. If you start early and then have no time or have to cancel frequently, it will not be very positive for your model agent and sooner or later he will prefer other models. So that does not happen, you should only go to a modeling agency when you are 14 or 15 years old and the school is over at.

What measures do you need as a model?

The dimensions for models differ depending on whether it is a job in advertising or in fashion. When it comes to fashion, the fashion designers are much stricter, here are fashion collections cut to a certain size and you should have this large in the ideal case. For women that means a minimum height of 174cm, even better 177 or 178cm. For men, a minimum size of 185cm, so they are on average ten centimeters larger than the women. More about dimensions for models.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Johanna Jacob: New Cut, New Look – Red Hair Beauty

Johanna’s new look is just fantastic! She has always been something very special in the “crowd” with her beautiful red hair and was also gladly booked by our customers for showrooms. With her 178cm and talent to inspire people, she is made for the catwalk Read more

How to become a model at 15: Agency, jobs and application

If you want to become a model at 15, that is exacly the rigth age. Normally at this age you are still in school, so you have 2-3 years to take a look in to the model world and do smaller jobs on the weekend or during your holidays. You have enough time to see if this is really the right thing for you and if you can imagin to continue modelling after school. At the time you are about 17-18, you will be ready to work as a professional model and will already have a model book, with great pictures. Most of the best Models all over the world started in the age of 14-16. If you want to know more about modeling, check out become a model or the blog: become a model.

You want to become a model at 15?

At the age of 15, you will be very young, but you are getting closer and closer to your age, because it pays off to start as a model. If you have the dream of becoming a model you should always remember that you will also need a lot of time. First, it’s about your setup, you have to collect first experience as a model and also the first photos for your model portfolio. Your model portfolio should be as extensive as possible, so that customers can imagine exactly what they would look like for their commercial or photo shoot. Here is a small example, a customer is looking for a model that should not only look good but also be able to ride a bicycle. This sounds easy at first, but you have to deliver perfect posings in the moving motion and your facial expressions must fit perfectly, which is a great challenge, for which you need a lot of experience. A little further thought it could be a couple shooting, for a contact lens manufacturer, also here you have to harmonize perfectly with your model partner, so that everything looks authentic and honest.

Your first jobs: Showrooms, Onlineshops and Instagram

If you have achieved this, partly acting experience, it is a long way. But at the age of 15, you are slowly getting into the age when it pays to work as a model. If you want to start as a model at the age of 15, you’ll probably have your first jobs in showrooms. At such a showroom, fashion designers present their new collections. The invited guests are buyers of major fashion chains or fashion boutiques, domestic or abroad.

Showroom: Presentation of fashion in front of buyers

On such a showroom no photos or video are produced, you are only booked as a model to present the garments. The customer can make a direct impression of the cuts, fabrics and colors. Also about the processing and the body shape or fit.

Photo shoots for online shops, Instagram and commercials

Often you will also be booked for the first small photo shoots, z.b. for Instagram. In such an Instagram photoshoot, the customer books you directly to take 15 or 20 shots. Such shootings then take place twice a month instead of with different models. So the customer can always, that is every day, post a new photo. The models are different on each photo and so the Instagram channel comes alive. These are usually the first jobs.

Of course, as soon as you have more experience, the jobs would be much more demanding. From the online shop Shooting with 30 different parts to the commercial, where ultimately comes to a perfect second, in which you smile. The big challenge here, the whole set has to be right. If z.b. two models are booked and in addition 50 extras in a large location the a club, z.b. to promote a soft drink, then every moment must sit, that means every single actor must act perfectly. A second day of shooting is impossible, for personal and organizational reasons, moreover it would be very expensive!

You realize, the job of a model is really demanding! If you really want to be a model, then you need a lot of ambition and motivation, so you can compete with young models in the big competition. Your modeling agency or your management must always be able to count on you.

What does a model look like with the school?

The better your grades are and the more diligent you are in school, that it’s easy to get free for a day or two. In particular, if your teacher or your school hears that you’re working for a reputable client, like Prada or Dior, you’ll usually get free if your achievements are right at school. Therefore, it is very worthwhile for you to make an effort in school, here you not only learn important things for life, but you also get to know many friends. You should enjoy the time!

If you still want to be a model …

Models who started Modeling with the age of 15+

When playing around in a Primark business, the 15-year-old Jourdan Dunn was discovered by a scout of the agency Storm Management – the same agency, which discovered Supermodel Kate Moss. Nowerdays Jordan is the face of worldwide campagnes like Zalando with US-Rapper Asap Rocky.

Ein Beitrag geteilt von Zalando (@zalando) am

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Modeling worldwide: USA to Europe and Asia

Casting Types For Modeling Jobs

For models, castings are the most natural thing on earth. For runway shows, commercials or online shops. But overall for big clients and campaigns, clients require them. At castings, people involved like photographers or managers, marketing and sales can evaluate who fits perfectly into the look of the campaign. For bigger castings, there are casting agencies hired. One of the most famous casting agency in United States would be Rolf Scheider. He is known from the TV show “United States’s Next Topmodel“and many other television appearances. One of the important persons of the fashion world, you might get to meet when making it to the bigger castings.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Castings! Your daily business in cities like NY, Paris, London and Shanghai

Dates for castings will be done in two ways. Either way that as many models as possible can attend or that only a selected number of models may attend. The bigger the job, and the more exclusive and small the pre selection is. The best jobs are only booked by the best agencies, when casting agencies are sure that only the best professional models will attend the casting.

In general castings will always take place centrally. In the United States, a lot of castings are in Los Angeles and New York. This is also where the big agencies are located. And therefore, it makes sense for models to move to these cities at a certain stage. Appointments can be really time consuming and castings may take a couple of hours. And if there are thirty models ahead of you, you have to get used to spending time with your smartphone. Be patient and wait. Lots of models even learn for school or university while waiting at castings or jobs. E-castings are more comfortable and easier. They are also done for bigger jobs.

So, let’s have a look at the different types of castings:

Types of castings

In general, you can differentiate between two categories: live castings and e-castings. Selected models send a self-made video for an e-casting, which has to comply certain requirements. That saves traveling, expenses, and organization. Live castings are more challenging. At model castings’, usually lots of different types are on location, not only models but also the team. Bigger castings are also full of helping hands and editors of magazines. You have to deliver what they ask, if it is a text you had to learn, dancing or acting. Gosees are the shortest form of castings. It doesn’t matter which casting you attend: every model wants the job and every model has a great book. You have to keep your self-confidence and charisma and doing all this without being nervous is really a challenge for younger models.

Gosee: The short type of castings

At gosees you have to capture the people with only a little effort. At castings, it is always about showing a natural image of you. You should not wear any makeup or too much styling when attending a casting. At gosees it comes down to your look and your measurements. You only get a few seconds to convince them. Even though you might bring your book or sedcard, at gosees that doesn’t really matter because there is not time to have a look at them. Therefore, it is important to be perfectly prepared. From being on time at the location to perfect clothing. And of course, never forget to be friendly and smile when introducing yourself. If you are meeting several people at the same time, look for one person that is standing towards you. Many models focus on one person in the jury that is directed towards them.

If somebody likes you and smiles at you and others might not be interested, just focus on the person that likes you.

Note > if you are standing in front of the jury: never greet them by handshaking. Nobody likes to shake the hand of forty of fifty people.

Castings are mass events. In particular for new faces, castings are always a reality check. From twenty to two hundred models – castings are a real competition. You feel as model yourself, that they are very attractive, have a perfect body, are talented and are nice models. So, if you are not getting the fitting or job after a gosee, don’t be so hard on yourself or sad. Gosees are mostly for runway jobs and agency model castings. It is a chance to compare a high number of models within a short period of time and to get a quick result. For clients and jobs, castings are better. At live castings, you will have to play scenes with other models and at e-castings you will l have to say some lines for a commercial.

Live casting: It’s up to you

If you are invited from your agency to a live casting, you have good chances of getting the job. You have already been recommended as model and the client has already made a selection. With this invitation, you have already passed the pre-selection. Live castings consume time and money, and only models that have convinced the clients with their pictures will be invited. The clients now want to see you live. At live castings, you get the chance to show more of yourself. Usually it is your acting that they want to see, whether it is for photoshoots, of you playing a role with other models, for commercials and even saying some lines. Maybe a shoe company wants you to speak about the shoe for two minutes and tell them about your day. Another wants to see some sporty posing. Another casting would be you at a party, having fun, dancing although it is early in the morning. You have to be able to deliver all that when requested at all times.

E-casting: Do it yourself

If you participate in an e-casting it is mostly about campaigns that are big. For example, an international company is looking for new faces and that is why they do castings worldwide. Usually within the capitals of the respective countries in Europe, but also worldwide. You will get clear instructions by your agency on how to prepare the video and how to make it.

The quality of the video is not so important here. Perfect light is more important than an expensive camera. You might have to make videos in the short-term or between jobs. You have to introduce yourself by name and as already mentioned describe your acting talent. The video will be sent to the client as onetake (without any editing) and he/she will make a pre-selection. E-castings are for bigger and/or international campaigns, but also commercials, shootings etc. With e-castings both sides save money and time. The final selection will then be booked or invited to a regular casting.

Preparation for your next model casting

How can you prepare yourself for a model casting? With gosees or live castings it is about convincing them of you – fast in order to get to the next round or fitting. For gosees or live castings a basic preparation is enough. Before we look at the details of your casting you should pay attention to these 9 bases and know them: simple clothing, no styling. For women a white top, black heels, simple jeans and bikini or nude underwear. Clothing has to be fit and tight so that the jury will see your body directly. That includes high heels, which you will put on before the casting. No make-up or styling. Men wear black pants, white shirts, and also no styling for our male models here. Bring your sedcard and model book with you. If you already had your first photoshoot your agency might have already printed sedcards and you should bring them. If you are standing in front of the jury you can leave your sedcard with them. When doing the selection later they will easily remember your face with the sedcard. Of course your book is also a pro, so bring it with you! You might not get the chance at every casting to show it to them (especially with gosees), but usually the clients take at least a few seconds to look at some pages of your book, at least the first ones. Read our checklist for the next casting: 9 important things for your next casting.

Briefing and dates: Make a checklist

Before you leave for your casting you will get an address from your agency. So always plan your travel in advance and you will not experience any bad surprises on the way and be on time. Again, we are getting back to being on time, like at the beginning of this book. Professional models always make a route planning. Clients and agency will expect you to be on time and trust is that is always paying off for you as model. Go to bed early enough so that you are fit and awake the next day. Grab a little snack before the casting so you are full of energy.

So now you know what to expect from a gosee or casting. With the right and proper preparation, you will increase your chances of getting the job. Which means, being fit and well rested, prepared, on time and bringing all the necessary stuff with you: clothing, sedcards and modelbook. The procedure is always the same. You will enter the room, there will be a jury sitting somewhere, you introduce yourself and wait for instructions. At the end, you leave your sedcard, say thank you and leave the room. The more castings you do, the higher the chances of getting the jobs for photoshoots, campaigns and so on. In the next chapter, we will take a look behind the scenes of a modeling agency. How are enquiries handled? How is a selection made? Enquires, scouting and booking: here you will see again how important it is to work well and to collaborate!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

How to become a model in Germany?

Germany is one of the key markets worldwide. In Europe, Germany is leading the industry. Many models are looking to this market for placements or on stays in one of the reliable modeling agencies here. The most impoortant cities are Berlin Read more

Modeling: Reality vs dream in New York, Paris and worldwide

It is the dream of many young girls, women, boys and men all over the world: to become a model! Living the glamorous life, wearing expensive designer clothes, travelling to the most beautiful places of the world, knowing important people and looking extremely beautiful.

Become a model: Who would not want that?

But a modelling career is so much more than just being “pretty”. As a model you are also a businesswoman or businessman. There will be a time when you will have to think about accounting, buyouts, travel expenses and organising your schedule as well. Of course there is a chapter for that, in which you will learn how to register as a self-employed model and how to do your accounting and taxes. But let’s get back to the basics again! As in any other profession, it is the same in modelling – ninety per cent work, and ten percent looks and talent. Luck? Well, the famous timing and luck will evolve from your commitment. The more you offer and work, the more you will get back from it. Nothing will just come by itself. Nobody was born as a model (we are excluding children and celebrities from this statement). In the end, modelling is a full-time job, hard work, requiring discipline and passion. At best, a portion of cleverness and being smart. But most of all, a great body and steady improvement. Between the dream of being a model and reality of being a model, there are many years of hard work, but you get the chance of adding glamour to your life!

Which requirements do you need to fulfill as a model?

Those are the questions, which I will answer in the first chapter of this book in a very detailed way. For you, it is important to know which agencies suit your requirements and where you will fit in. By choosing the right agency, you will be able to find the right clients for you with your book. On your way to becoming a model, it is mainly about your mental skills, body requirements, knowledge about the different modelling agencies, the perfect application, high quality images, castings, jobs, fashion and much more. Now you will learn how to properly assess yourself.

What do you have to be in order to be successful?

Inner strength and belief will be vital on your journey. As a model, it is important to be strong and self-confident, even though you had a long flight the day before and checked in late at your hotel last night. Tiredness, stress, time pressure? Nobody should notice all these things when you are at a casting.

Yes – modeling is a job that demands lots of commitment and self-confidence. Motivation and ambition will define you as model for clients and agencies. You have to be communicative, be able to organize all your appointments, take care of yourself (your look and body), be able to be versatile at photo shoots, timely flexible and be able to take last minute jobs. Your character is as important as your physical appearance – both will define your success.

A model always has to show discipline, strength and persistence. Jobs are quite often exhausting and long. Even when not all scenes are done by the end of the day and you will have to stay longer. Tiredness and stress should not be noticed when you are a professional model. If you are able to prove all these skills, many more agencies and clients will continue to book you for jobs. Continuous bookings are important for the model and agency if you want to entirely focus on your job.

Models are under constant pressure regarding their competition. At live or at e-castings, competition is right there. Usually more than one hundred models are being casted. If you are committed and make it to the fashion capitals of Europe, the US and Asia, you will be sent to castings on a daily basis. You will get your list in the morning for the entire day, and in the evening you will have to work out in a fitness studio and get to sleep, living in a model apartment. You will be tired in the evening. If everything goes well for you, you will not only attend important castings, but also walk some fashion shows. As I already said – all this demands you trusting your skills and a lot of energy!

If you are starting as a model in Europe, United States or worldwide, good for you because you are already in one of the best countries for modeling at the beginning for your career. Everything is highly regulated and clear. Working hours are set between clients and agencies, and are often limited. You will not only get paid for the working hours, but also for any overtime you do. Your payment is quite high from the very beginning, because they are set by the agency. Additionally, you will receive buyouts. Buyouts are extra payments for usage rights, for example, if a commercial is shown for more than a year on TV or in other countries. A lot of booking details are in your favor if you are staring your career in Germany. Luxury in our country is also at the set you are working at. Production teams are very friendly and usually take care of the models and make you feel comfortable. It starts with friendly greetings throughout to healthy and great catering. You will experience a very regulated and nice atmosphere.

Modeling worldwide: USA to Europe and Asia

As a model: Be thankful for that all the time!

If you are working as a model in Asian cities, many agencies will charge a higher commission (in Germany it is usually twenty percent, in Asia fifty), which is almost three times more than in Germany. The same goes for fashion capitals including Istanbul, where the conditions are worse at the beginning. Jobs are not paid that well, working hours might be ten to twelve hours, and instead of taking pictures of thirty looks, you will have to change into ninety different outfits.

Mental strength and charisma in major cities like New York

Clients want to sell their products and services via commercials to their customers, and in doing so they are using models. It is a mix of perfect portraying of emotions and the range of the commercial and the model itself. Emotions come to life by the charisma of the model. Therefore, it is important that you arrive at a set self-confident. It will show in your charisma. By loving what you are doing, the respective result will be achieved. Hence, for modeling agencies and agents, it is important that female and male models feel well in their skin. As a model, you have to be able to switch roles at sets in order to sell the customer the product or service. Read more about New York:

All about New York

Some tips for the first time as a model in New York:

Keeping it real and natural are the two magic words. These will attract the customers and the concept will be successful. Models “sell” commercials better. Therefore, jobs within commercials are very versatile: billboards, cinema spots, image films, online shops or social networks. All media comes alive because of models. Classic print media like magazines, image brochures, or interior design of stores in cities also take advantage of models and their attractive appearance. For all these media, it is vital that you are versatile likewise: facial expressions, gestures and your entire appearance. In short: clients and partners of the modeling agencies will look for an expressive face, convincing looks, great posture and coordination.

Self-confidence, reliability and being able to switch roles are three important skills for you to make your way into the fashion industry. Same applies to online shops, where you will have to smile constantly, or very demanding clients who expect perfection and pay for it. Especially with high fashion labels!

Self-confidence and strength

Many models start when they are young. Whilst others go shopping in the city after school, as a model, you will be at photo shoots, planning your next journey and have a lot of responsibility. You will see that later in your book. On set, you are working with different people, characters, and languages. You will travel a lot; have to find your way in foreign cities and most of the time, you will be by yourself.

Commitment and initiative

You will be asked a lot, and that is exactly the reason why you have to show initiative. It does not matter if it’s a job or a test shoot with a photographer. You have to bring commitment when planning your shoot, working on your book, doing your homework, meeting friends and engaging on social media. Test shoots and photo shoots will be done alongside with photographers and makeup artists in order to build your portfolio. They are unpaid and all people involved profit from the results.

Discipline and ambition

This actually includes a lot: regular sleep, no parties before important jobs/shoots, being on time and body care. You will also have to do a number of workouts regularly and maintain a healthy diet.

Charisma and effect

Your charisma is what makes you “unique”. People like you just for who you are. Be positive and open towards people, engage them at set with your energy and communicative manners just when the timing is right. As Buddha says: “Start each day with a smile!” This total package of measurements, looks, motivation and ambition will form the charisma of a model. Charisma will make you successful in the long run. Agencies, agents and clients will not only remember you for that beautiful smile, but also because you were friendly, sweet, easy going and were able to motivate the entire production team at the job. Charisma will always be your great help and make people love you, as well as add that extra spark to your pictures and videos. In a nutshell – your “daily business” as a professional model.

  1. Why does advertising need models?
  2. How many commercials do you see each day?

Advertisement always reinvents itself in order to stay interesting. Fashion, trends and ideas change every day. New ideas, new networks conquer the world via social networks like Facebook, Snapchat and Instagram. Faster than ever! Hence, advertisement has to redefine itself because with all this amount of information it has to stand out. With every new collection, new season and technical innovations, new products will be shot, lookbooks printed, commercials produced, and campaigns done. Productions and producers need fresh faces for the presentation of creations. Even products that have been on the market for decades get a new commercial, new designs and new features each year. Therefore, as a successful model, having worked for a while now, you have to know what you are doing and be great at it. If it goes well for you, you will make it from new face to full-time professional model.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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