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Write to a model agency – Your perfect application looks like this

How do I correctly write a model agency? The model agency is very short, although many think that you need previous experience or professional photo shoots. In reality, you don’t need much, two photos and a few dates. Let’s have a look at what the perfect model agency looks like.

Fact: Model agencies have little time

The most important rule is keep your letter very short. Because in a renowned and good model agency, sometimes 50 to 100 applications arrive daily. If there is only one scout in the agency, he has only a few seconds for each application, besides the actual agency work. That’s why you have to score by your photo, not by a long cover letter.

Write to model agency: Contact Details and Dimensions

Your e-mail or letter should contain the following information:

  • Name and first name
  • age
  • Residence
  • E-Mail address
  • Phone number
  • body size
  • fabrication

This basic information should be written to your model agency.

References and Social Media Accounts

Additionally you can add some more information. e.g.

  • Instagram Channel URL
  • YouTube Channel URL if you have more than 5,000 followers
  • Experiences, if you already had jobs or references and customers
  • Reference Links to YouTube or Vimeo for commercials

More information should definitely not be written to your model agency. Now we come to the actually important step, your photo! That’s right, the singular, photo. You don’t need an expensive photo shoot, no professional photographer, just you and a friend or a girlfriend, gladly also your mum or dad, who takes a good photo of you in the daylight. That’s it.

Application Photo for your cover letter

As described above, if you are looking for new faces, the model scouts have little time. 50 to 100 applications reach a good model agency on average per day. This means that the model scout only has a few seconds for each application and each individual review of the application documents. In addition to scouting new faces, his work also includes making new contracts, planning the first shootings and presenting the model to the team. So what matters is your photo! In principle, your application should not contain more than a maximum of four photos, but basically one photo or two is sufficient.

  • Portraitfoto
  • full body photo

In combination with your height, clothing and age, the scout has all the important information for himself. The decision then only takes a few seconds. How can you make your photos too perfect?

Perfect Environment for Application photos

For your application photos you should definitely pay attention to daylight, here you have the best lighting conditions and also absolutely natural radiation. Light emitted by lamps does not have the natural warmth and of course the light source is directly in the room, which can also be seen in the shadows. Therefore you should always make sure in the first step that you take your photo in daylight. You should absolutely do without make-up, any styling that distracts from you and your skin, your hair, your facial features, your proportions is too much! That’s why you should completely do without make-up and styling. Clothes should not distract from you either, so you should wear black trousers and a black top as a woman or a black shirt as a man. With the shoes you should keep it the same, plain and unobtrusive. Let’s sum it up again:

  • photos in daylight
  • Good smartphone camera is enough
  • No make-up
  • No styling
  • Black trousers, black top, plain shoes

These are the most important facts for your application photos. So you have the two perfect pictures, portrait and full body. Make sure that you don’t laugh at either photo, be absolutely unemotional and just look into the camera. Like I said, nothing should distract from your person, even gestures or facial expressions. If you have both your photos, you are welcome to take a photo with a smile and a photo of the page so that you can also see yourself in the profile. That would give you four photos and the perfect basis for your model agency to write!

Model Application at Cocaine Models

If you want to apply in our model agency, then we are looking forward to your application! You have now learned everything you need to write for your application or model agency. If you have already taken your photos, then you can apply here as Model!

Model Johanna in Athens: Greece – modeling, living and working abroad

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Johanna von Cocaine Models is currently on the road as a model in Athens. I spoke to her about her stay abroad in the Greek capital.

Model Johanna – modeling in relaxed Athens

CM: Johanna, you are a model in Athens until the end of February, how did you get there?

I was already working here in November 2014 for one month, now my agency asked if I am available again and I came back. My agency in Cologne has put me in touch with the agency here in Athens.

CM: Why Athens of all places? What attracted you to Athens as a model?

I didn’t choose Athens directly, it turned out rather like this. But it is a beautiful city with a relaxed working atmosphere & the weather is wonderful.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-22

CM: Would you recommend Athens as a model city?

I would recommend Athens as a model city so far away that you can get good pictures here. Most models come to Athens to take good pictures and gain experience, not to earn the big money, because the payment is rather meagre. But to make contacts and get good pictures Athens is absolutely recommendable.

Modeling Experience Athens – Preparations & Experiences

CM: How did you prepare for your trip there?

Actually one does not have to prepare oneself really great, the hotel is booked before by the agency for the model and one must actually only book his flight and fly off. It is important to plan your meals on site before your trip, as not all apartments have kitchens and you are often on the road the whole day. I always take a few plastic cans and plastic cutlery with me so that I can cook my food on the spot and take it with me during the day.

CM: What are your experiences as a model in Athens so far?

Firstly, the people in Athens are mostly very friendly. Everything is very relaxed! On the other hand, there is always work here. There are many good photographers in Athens and clients are loyal and book you back when they are satisfied with you.

CM: How would you describe the model target group in Greece, which model types are in demand?

Blond and brown-haired models are the absolute favorite here, Asian and dark-skinned models have it rather hard here. Besides, the Greeks don’t like “too skinny” girls that much. One of my friends was even cheated a few centimetres more on her hip for her sedcard.

CM: Which castings should you attend and which jobs did you get during your time in Greece?

There are castings every day for the most different jobs, there is everything. You go to castings for fashion shows, TV commercials, online shops, magazines, editorials or campaigns. Anything you can imagine. I did some shootings for online shops, for example for sunglasses or clothes, such shootings are enough for every model here, two campaigns +TV spot, web campaigns, editorial for a magazine and more.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-21

Johanna between Castings & Jobs – Breakfast, Coffee, Castings

CM: What is your daily modeling life in Athens like?

Get up, make breakfast, then on the way to the castings or bookings get a coffee, which is super cheap here, then it goes with the metro, the bus, the trolley or on foot to the casting. There you are usually five to 10 minutes and then you go on to the next casting. Bookings, on the other hand, are more relaxed. The model has a given arrival time, as a model you are usually on time and then wait an hour for the client or the make-up artists. Then, on average, eight hours or more are worked.

CM: How did you live and how did you get it?

Each agency has its own apartments/hotels for the models, in which you are automatically accommodated. I stayed at the hotel last time, too. There you share the room with another girl and if you are lucky you will find the bathroom in the room, otherwise you have to share the bathroom in the hallway with the other hotel occupants. There is also a small kitchen where you can make yourself something to eat. Accommodation in a hotel costs 17 Euro per night and will be deducted from the money you receive. But this time I live with friends, it’s cheaper and you have more space.

CM: How did you spend your time in Athens away from modeling?

In the evenings you often go out, have fun and have a drink. Otherwise you can of course visit the Acropolis and other sights. I also spend a lot of time in the shopping streets and when I have a day off I go to the sea.

Athens – Highlights & Recommendations

CM: What are your personal Athens highlights?

The Acropolis in any case, one should go up there once, alone to enjoy the view! This is completely free of charge for European students. Another highlight are of course the new friends and the hours together. An insider tip: The spinach feta pie which you can buy here in all bakeries is great and should be plastered on every visit to Athens.

CM: What do you recommend to other models who go to Athens for a while?

Calmness! Even if you are a young model who is a little panicked for the first few days, you are never too late in Greece. Furthermore, I can only recommend a good contact to the local agency. I have seen that if you visit the agency more often and maintain a good relationship, you get a lot of help and the agency gives you some opportunities. Always take sunscreen with you, because I even got a little sunburn in February!

CM: What does the modeling industry in Athens and Greece look like?

She’s definitely big! There are many jobs, albeit for less money. Due to Greece’s financial situation, one can certainly imagine how people have to struggle with it to pay enough. Nevertheless, there is work for every willing to work! I haven’t met anyone here who hasn’t worked. Nevertheless, the market for Male Models is very narrow, because there are enough Greek boys on site.

<Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-14<

CM: Is a stay in Athens worthwhile for models?

Not necessarily to make big money, but for good pictures and a lot of experiences that really take you further. You can also earn money, but it may well be that in the end there is not so much jumping around when I look at the payment here.

CM: What did you notice positively in Athens, what rather negatively?

The friendly people are positive! Absolutely negative is chronic lateness.

CM: Are there any cultural differences that a German visitor should take into account?

One thing is very unusual: You can order coffee at the bakeries and it will be delivered to you wherever you want! this is super practical! Another big difference and for many probably a big change: Smoking is going on everywhere inside, whether at the shooting, in the restaurant, in the club or at the casting.

Johanna: “Now I’m a pro in posing”

CM: What do you take with you to Germany from your time as a model in Athens?

Many new friends and experiences. Also some pictures, which I can use for my book and fortunately also my earned money. I also take many new contacts with me, which I will certainly be able to use when I come back. One thing I can say for sure: After your stay in Athens you will be a professional in posing for online shop shootings! That’s something every model here takes with them.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-15

CM: For which models with what ambitions do you recommend Athens?

I think Athens is something for models with experience as well as for newcomers. Of course you should have a reasonably good book, but you don’t have to work so much to get a foothold here. You shouldn’t be shy either, because you are rather small for a model, because there are rather less fashion shows taking place here.

CM: Dear Johanna, thank you for your interview!

Modeling Abroad: Malia in Cape Town – Jobs, Castings and Models in South Africa

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Malia von Cocaine Models is currently on the road as a model in Cape Town. I talked to her about her stay abroad in the South African dream city.

Model Malia: “Cape Town was a coincidence”

CM: Malia, you’ve been modeling in South Africa for several weeks/months. What have you experienced there as a model?

Here you experience a lot – from shootings, sight seeing, surfing to shark diving. Cape Town is extremely diverse in every respect.

CM: How did you discover South Africa/ Cape Town in particular?

I’m honest, Cape Town was more of a coincidence. My friend wanted to spend a semester abroad at the university and I thought I could just come along and model there. Since we went on holiday a year ago and had an agency there, it was very easy to implement the plan then.

CM: How did you prepare for your stay in advance?

In the end you don’t have to prepare for Cape Town, the only difficult or “long” one is the work visa, so you should plan about 2-3 weeks until you have all documents together and drive to the embassy in Berlin. It’s also important what clothes you take with you. I say this quite explicitly because Cape Town does not offer good or high-quality shopping opportunities (in terms of shootings). So if you plan to test, you should bring some clothes.

Malia about the possibilities as a model in Cape Town

CM: What are your experiences in Cape Town as a model so far?

There is a lot of competition on the road, casting can be longer than you want and direct booking unfortunately doesn’t exist. The jobs are great and you have opportunities you wouldn’t have in Germany and the tests are great.

CM: From your experience: Which models are particularly in demand in South Africa?

Ü30 models with blond short hair. Also male models.

CM: What does the modeling industry in Cape Town look like?

There are extremely many agencies and in the summer (German winter) the customers make a pilgrimage to Cape Town and produce there, due to the low costs. Yes, the model fees are also about half as good as in comparison to Germany. You feel like in a German village, because there are extremely many German models/photographers/MUAs on site.

CM: What jobs have you done in Cape Town so far? How did they go off?

Sport jobs, a lot is produced there in this respect, but also TV commercials. The process is no different than in Germany, perhaps one difference: after the casting there is always a callback, i.e. a second casting. If you are taken then there is one day only for fitting and then it is only produced. The days are long because you start shooting very early (because of the light). People rarely work over lunchtime because the light is too hard and it usually doesn’t continue until the afternoon.

CM: What are your typical daily routines in South Africa as a model?

The agencies communicate via SMS and send you the casting. Then you go to the different casting studios and hope that not 100 other people are waiting for the same casting. Waiting times vary from 10 minutes to 4 hours per casting.

There are normal castings (here the waiting times are 1-4 hours) and “requested” castings (there you are specially requested, have an appointment and usually come directly to it). Requested castings are always the ones where you have the best chances, because the customer has already selected you based on his pictures and wants to see you.

CM: How do you live and how did you get your place? What do you recommend?

The agencies help or provide accommodation. But I’m not a fan of model apartments and that’s why we chose Airbnb for our own accommodation. This was not directly in Cape Town City, but only 15 minutes away, cheaper and on the beach – which I personally like better. If you are an independent person and like to organize yourself, I can only recommend such a thing. If you are perhaps unsure, you should seek the help of the agency.

Malias Cape Town Highlights

CM: What are your personal Cape Town highlights?

My highlight was one of my last test shootings with the photographer Jacques Weyers (photographed for Elle Southafrica and World of Swimsuits among others). We shot an editorial, which was very important to me personally and in which I could find myself very well. Besides, I was the only model Jacques tested with, which was like a little knighthood for me.

CM: Which model hot spots would you recommend to other models?

The Food Markets in Cape Town are amazing, and I’m also a fan of some restaurants: Kloofstreet House, Cafe Paradiso, Simply Asia, Beluga and Black Sheep. Osumo makes the best smoothies and to celebrate: Era, Tschin Tschin Rooftopbar, Shimmy Beachclub.

CM: What do you like about modeling in Cape Town? What is more problematic?

I find the locations in Cape Town fantastic. If you want to do tests, you can have extremely many settings and improve your book very much.

Another problem is that the fees are unfortunately not so good and you have to be careful about the crime in Cape Town.

CM: What does a model have to pay special attention to in South Africa? (rules, customs, differences to Germany etc.)

Cape Town is very Western/European, but yes there are townships and crime is high. In the evening when it gets dark you should not go out alone or to the beach, you should not carry too many valuables around with you, carry too expensive clothes, get involved in conversations in the street or just go with people. You should just pay attention to what’s going on around you. When you rent a car, you have to expect people to drive extremely badly and uncoordinated. We had a little accident because someone drove into our car (only fender damage) and my credit card was stolen from the machine. You just have to be aware of these things when you are there and plan to fly there. Nevertheless, you don’t have to be afraid on the spot, because if you just pay attention to these things you are safe.

Cape Town for the Model-Book – Germany for the Model-Gage

CM: What do you take with you from your stay in South Africa to Germany?

Cape Town is good for the book and for the experience, however, one simply has to say that one is “on paid vacation” there and that Plus Minus Null will return to Germany.

CM: Would you recommend South Africa, especially Cape Town, to other models? Why?

I think for Newfaces Cape Town is great, you can build your book with great photographers, especially in terms of commercials. Then I also think that Cape Town is very good for models Ü30, because the market there is very versatile and as a model you can work there very well even in old age. If you fall into this grid or simply want to gain experience abroad I can recommend Cape Town, but if you think you will make the big money there I have to say, unfortunately, stay in Germany.

CM: Dear Malia, thank you for the interview!

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

E-mail inbox access data

You need the following data to successfully log in to our server:

  1. Your e-mail address
    Your personal password (you only have to enter it once)

Text or HTML email signature

You have two options, either very simple or chic with HTML (you usually need to hack HTML signatures for that)

Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
 <strong>NAME</strong></p>

<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
<a href="https://www.instagram.com/cocaine.models/">+ Instagram</a><br />
<a href="https://twitter.com/cocaine_models">+ Twitter</a><br />
<a href="https://www.youtube.com/user/cocainemodelscom">+ Youtube</a></p>
<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

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The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!