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Karen and Korlan for the new Foreo LUNA commercial – Power Your Beauty

Our beautiful models, Karen from Paris and Korlan from Rome, are currently featured in Foreo’s new commercial. Karen is as sporty as ever and Korlan is exuberant in the club. They cut a fine figure and advertise their perfect, pure skin in the spot. Our two top models were flown to Serbia to take part in this production, a perfect start for the great cooperation with our partners from Milan.

Behind the scenes of Foreo

As a little extra to the commercial, there is also an exclusive Behind the Scenes video of the production. If you always wanted to know how it works behind the scenes of the absolute top commercials for the biggest brands, you will get a special insight here.

Would you like to work as an international model for commercials and fashion brands? Then apply now and become a model.

The perfect Model-Polaroids – How to take polaroid pictures

Photos are the most important thing for your application by a model agency. How you could make your perfect Polaroids at home, you can find out here.

Location and outfit for your model polaroids

Stand in front of a white wall. Important is clear daylight. Your outfit should be a black trousers, a white thight shirt and high heels. Please don’t were Make-Up.

Poses /How to: perfect Model Polaroids

The agency needs the following pictures of you:

  • Full body picture (from the front)
  • Full body picture (side)
  • Full body picture (back)
  • Portrait
  • Profile picture

Lets go! Shot the pictures with a friend or your parents!

Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden! Perfekte Model Polaroids - Model werden!

The Model Book: Become a Model with Tips & Insights!

The Model Book: Become a Model – Handwritten over many months, with detailed research, simple steps and many insider tips for models! Everything about “modeling” and “becoming a model”. Maybe the new standard work. In THE MODEL BOOK you will learn in different chapters, step by step, one after the other, the entire advertising industry and its special features. As a model, especially as a young model, you have to pay attention to many details at the beginning of your career. What do you mean, you don’t know? Who accepts the wrong jobs, does not find the right agency or builds up his buck in the wrong direction, can quickly build up a bigger career. Models also have only a few years to reach the important steps. The better prepared you are as New Face for this time, the easier it will be for you to gain a foothold in the industry and earn money as a model. In the Model Book you will therefore learn chapter by chapter and step by step how to prepare yourself for the start of your modeling career.

The Model Book: Overview of models

In the first chapter you will learn all about the indispensable mental strengths of a model. What requirements do you have to meet, quite apart from the often perfect measurements, in order to convince as a model at photo shootings and advertising video shootings?

Self-confidence and organization: The A&O for models

For you, the most important thing here is your own self-confidence, four personal initiatives and self-organisation. As a model, you will be sent on journeys at an early age. Sei is at the age of 15 years in the next big city, by plane from Frankfurt to Hamburg or just a few months and years later across Europe and the world. As a model, especially in the high fashion world and in skin couture, the international path is always open. If you take your chances early enough and I prepare perfectly for them myself, you can go far. Quite different from television, real top models are less about the story, drama and self-production. For models it’s about absolute willpower and belief in yourself (yourself!). As you will learn in the next chapters of the book, as a model you will have to face many exams! Absolute trust is an absolute priority for your modeling agent and your modeling agency.

The perfect model agency for New Faces

Mother agencies, model agencies, fashion agents, boutique agencies and bookers – What?!

Before it goes to the big topic of model castings, the first showrooms and jobs, the book deals with the search for the perfect agency. Each model agency has its own portfolio and clientele. Often model agencies are very specialized in a certain area (advertising, high fashion, etc.). Also the size of agencies is different. There are some Modelbookers who hardly know anybody, but who have the best contacts and only work with 5-15 models. There are small agencies, large agencies with hundreds of employees and huge international model agencies such as IMG or ELITE.

In general, you can distinguish model agencies like this: There are international agencies, national agencies and regional model agencies. The more international a model agency is, the stricter are the requirements for your measurements, but also the higher are the requirements to be accepted as a model by this model agency (experience, pictures, etc.). With national agencies, advertising (supermarkets, insurance companies, etc.) is very often the issue, here it is not too important to have a perfect figure, with perfect proportions and exact body size. The measures in national markets therefore differ from those of the international standard. For models who work in regional areas, the dimensions count even less. This is often about smaller jobs and smaller fairs (hostess). As an international high fashion model, you naturally want to join the big brands, but of course you have to prepare yourself perfectly!

Serious model agencies: agency search and model application

In order to find the best agency for you and your requirements, you will learn in the book what a perfect model agency application looks like and how to find the best model agency for you! Many questions are also answered here, for example, whether you need a lot of photo material for your application The simple answer is: No, you just need Polaroids. The Model Scouts in agencies have a very trained view and can recognize by their experience of many years, already by simple Polaroids whether you have potential for the agency or not. Polaroids are super simple photos with the smartphone, in daylight. That’s it. If you want to know how to make perfect Polaroids for your application, read more here: Become a model. For your application you don’t need a long cover letter or to describe how motivated you are! There’s just a little bit of key information. These are usually your name, your place of residence, your contact details and three to four photos. You also write down your measurements: your body size, hips, waist, bottom and shoe size.

Your model folder: The best photos for castings & jobs

Once you have found the perfect model agency for you, you can start with the first test shootings with photographers! Of course your model agency will help you a lot to get only the best photographers. Your agency will also see to it that you get a wide range of material for your model portfolio. Many make the mistake of focusing purely on “fashion photos”. Especially when there’s no agency in the background to advise you as a model. My tip: As a model you should always make sure that your model portfolio is as multi-faceted as possible. Not every customer can directly imagine what one can make of you as a guy. The photos help the customer to make his decision. The more extensive your photo portfolio is in the model folder, the more likely it is that customers will be able to make bookings.

Someday your book will be so full, you’ll be spoilt for choice. Which photo do I put in the folder, which one not? With professional models, the folder is so strong at some point that they are booked more and more often directly. Direct bookings are very good because you don’t have to attend a casting and are not in a pre-selection. You don’t have to keep days off (“Option”), you will be booked directly by the customer for an appointment!

Test shootings with photographers: build up model portfolio and win jobs

So that you can build up your model portfolio perfectly, you’ll also learn in the book how to get your own test shoots (also called TFP shoots in Germany) from photographers. As a modeling agent, I have to deal with test shootings for our models on a daily basis, so here are a few valuable tips on how you should ideally write to photographers. What’s the matter with you? With the right cover letter, your chances of getting good test shoots will increase. There are some little tricks I’ll tell you in the book. In principle, it can be said that you should briefly deal with the photographer instead of “just” writing to him or her. You should also create a suitable moodboard. The more interesting the shooting is for the photographer of your choice, the more time-saving the shooting is, the higher is your chance for the test shooting! So take a good look at what the photographer has already done and what not.

You shouldn’t do too much with the test shoot, though. If I post a new photographer on Facebook and Instagram every day, your market value may drop quickly. Why should a big customer still pay a lot of money if “every” photographer is allowed to photograph you for free? With a professional modeling agency behind you, you will of course get direct tips and the best contacts so that you are as exclusive as possible!

If you take care of yourself and his portfolio, you should make sure that you want the photographer to expand your portfolio. If you already have five photo series with “Fashion”, maybe you should try something new! To help you do this, you’ll get all the tips you need to write the perfect letter to photographers.

Jobs, Jobs, Jobs: Welcome to the Model World

Daily business. We did it! You have prepared yourself well for being a model, written a good application, found a serious agency, built up and expanded your model portfolio, you get the first castings and voila: The first jobs! The tasks are then very extensive and varied. Unlike normal office life, you don’t have to deal with the same tasks every day. You won’t be working every day either. Sometimes you have free time, sometimes you will travel, sometimes you are already one day earlier on site for the fitting. In between, many young models study, so you’ll soon have a full-time job! Especially when you go abroad.

First you will start your career with small jobs for online shootings, you will work on showrooms, maybe do some online shops and get your first commercials. When you’re ready, you’ll earn enough money to get to professional photographers and to bring your model portfolio to an even higher level with new photo series from top photographers! With new photos you will get better jobs again. At some point it will be time and if your model portfolio is full enough, your agency can also suggest you for abroad in its partner agencies. So even as a young model you can quickly get to the international metropolises, Milan, Paris and New York. Many models now also go to Asia, Shanghai and Hong Kong. But some also go to large production facilities such as Istanbul. But the Big Four remain the dream of all models: London, Paris, Milan and New York.

After the job: healthy life and beauty

A model’s job is really exhausting! So there is another chapter that deals only with how you eat healthily and how you live healthily. You will also get great beauty tips on how to take care of yourself, your skin and your hair even during strenuous jobs and many days of travel. You have many shootings, many appointments and often don’t find the time to cook something fresh for yourself. Then you have to go on to the next shooting and maybe you still have overtime. After eleven hours of shooting and “smiling”, you are absolutely knocked out back to the hotel. You’ll find the best tips on how to keep fit anyway in the book! The book not only shows you how to become a model and what you will experience as a model, you also get practical tips for the time after the jobs.

After you can keep yourself fit in the hard everyday life of a model and eat a healthy diet, we go one step further: Networking! When you’re out and about at fashion shows or photo shoots, there are often people with a taste for fashion. Therefore it is good and important if you know a little about the absolute basics. Small talk is always important! Whether at the Fashion Week or in your model agency. Therefore, an entire chapter is devoted to the theme of fashion. Where does fashion come from, why does it actually exist? Is fashion just clothes or is fashion more? How do trends influence us? Who sets trends? It also deals with the two important parts of fashion: haute couture and pret-a-porter. Both fashion styles are very important for designers, as well as for models and the entire advertising industry and production behind fashion.

Fashion changes at any time. That’s why the Fashion Week in the fashion metropolises doesn’t just take place once a year. In Paris, Milan and New York there are more often big fashion events! “Spring/Summer”, “Autumn/Winter”, “Prefall”, “Fashion Week Mens”, and so on. New collections of fashion designers are constantly being presented. Meanwhile, backstage before, during and after the shows, you’ll be coming back to fashion again and again. So you know what it’s like to be a model in haute couture and pret-a-porter.
show the book in the chapter about trends and fashions!

Modeling abroad: Perfect dimensions, hard work and diligence

Now you have learned everything to make it in Germany as a model! For the best of the best it goes on now, abroad! Here you will get to know the big model world. At first quite small, with other models in a large model WG. Later, when you have convinced the first agencies of yourself and are booked again for the following season, also get to know new agencies and your schedule gets fuller and fuller, you have done it. Now you can get to know the world, travel and meet interesting people on jobs every day. This is the dream of all young models. Everybody wants to go to the big media circus when they say “I want to be a top model!”

The way there is long and as described in chapter 1, success is mainly connected with the mental power of a model. You have to be true to yourself, you have to believe in yourself! Not just for a few weeks, but for years. Even the biggest top models in the world and supermodels of Victoria’s Secret shows have taken a few years to really succeed and become famous. They started very early, were partly discovered very early by scouts and worked their way up for years, first beside school, then full time, to the “superstars” they are today for many.

The Model Book for everyone: The Model Book

Not every model will follow the path of high fashion and international advertising. The book also gives models on national markets a very informative insight, so that you as a “commercial” model can also take a lot of important things with you. You will learn a lot about the agency search, how to set up and expand your modelbook, how to find the perfect photographers, what jobs to expect and what opportunities you have to make a career as a model! I wrote the book for several months and met interesting people for it, as well as fashion photographer Oliver Rudolph. Part of the work was also created in collaboration with Michelle Hamacher. I thank you very much and look forward to further cooperation! With this book we give young, new models a realistic insight into the fashion industry and wish each one of you much success and the very best for your individual way!

Book Recommendations from Models

Agency recommendations

In the new edition you will not only find all topics but also more than fifty recommendations for model agencies in Hamburg, Berlin, Cologne/Düsseldorf and Munich.

Author: Stephan M. Czaja, owner and model agent at CM

After many publications about media, THE MODEL BOOK is my first work for models. It’s about being a model, but it’s also about your media coverage. Self-marketing takes up a large part, including the correct, first handling of media. In the model agency many questions reach us daily. The book is intended to give young models and new faces a good and optimal start, with good agencies and good jobs.

Training für Los Angeles, Mailand, Toyko & Co #INTERVIEWS

Es ist wieder soweit – die jungen Models kommen aus Berlin, München, Hamburg, der Schweiz und noch weiteren Orten zusammen, um am Model Coaching teilzunehmen. Die New Faces von Cocaine Models lernen dort mehr über ihre Ausstrahlung, Körpersprache und wie sie allgemein besser bei den Kunden ankommen. Wir haben das Coaching für euch begleitet und durften von dem Model Coach Lutz Marquardt und den Models ein paar interessante Eindrücke mitnehmen.

Topmodel von Germany? Real Life & Coaching vor dem Schulende

Jedes Model fängt einmal klein an. Bei dem diesjährigen Modelcoaching gibt das Model und Coach Lutz Marquardt den New Faces von Cocaine Models Tipps und Tricks rund um das Thema modeln. Wie können sie besser vor der Kamera posen? Was macht den besten Eindruck, sobald du einen Raum betrittst und was sagt deine Körperhaltung über dich aus? All das und mehr verrät der Coach den jungen New Faces, um sie so noch besser aus die Modelwelt vorzubereiten.

Training for Los Angeles, Milan, Toyko & Co #TEASER

Model Coaching – Finally it’s time again, our New Faces from all over Germany meet for Model Coaching. With the help of model coach Lutz Marquardt they learn tips and tricks about posing, charisma, catwalk and more. Here already once a small Teaser for you. You can find the whole video on Sunday on our Youtube-Channel or here in the blog!

Model Coaching for 2019: School’s out

Model agency from 30 – Become a model at 30+ years of age

You are looking for a modeling agency from 30 years? With us and other agencies you will also find your home as a model over 30 years old. The big difference is the previous experience, have you already worked as a model and have you knowledge, references and customers to show or do you start completely new?

Modeling from 30 with previous experience

If you have already gained experience as a model at photo shoots, commercials or fashion shows, it is of course much easier for you to join the model agency. Many agencies, including ourselves, are looking for good models from the age of 30. On the way from the first catwalk at the age of 16 or 17, not everyone stays in a model agency but studies, works in a media agency or becomes a doctor or physician in a completely different way. So not everyone stays the same, which is why it is so important for model agencies to find good models from the age of 30. Because in advertising we need you! For new fashion collections, presentations at fashion shows, but also photo shoots for online shops, Instagram to video shoots for YouTube or TV commercials or spots for cinemas. You can already see how diverse the range of possible jobs is that you can do as a model at the age of 30.

Modeling from 30 without previous knowledge and experience

If you want to become a model at the age of 30 and have no previous experience or knowledge of the industry, it will be a bit more difficult! But this is quite normal and with young models completely the same, because of course there are substantially more models without experience who would like to realize their dream. It is therefore worthwhile for you to prepare well for this application.

What are the optimal conditions for models from 30?

The most important thing is that you have a job where you can take flexible time off. For example, if you spontaneously get a job for the next week and have to go to Paris on Tuesday, you might have to tear it down on Monday evening. Could you spontaneously take today off for next week? This is one of the first important questions, your time flexibility for job enquiries and customers.

If you can answer yes to this question, the next step is to go to your place of residence. Ideally, you should live close to your agency or potential client in Berlin, Hamburg, Munich or Düsseldorf and Cologne. This way you can be relatively flexible on the jobs and you can also be spontaneous on castings, e.g. in Berlin Mitte. If your place of residence is 3 hours away from the nearest big city, it will be relatively difficult for you to take advantage of such opportunities. This of course reduces your chances of getting a job compared to the competition.

The third important point that you must answer in advance with a yes is motivation.

  • Do you really have the ambition to concentrate on building your own model book over the months and years?
  • Would you invest time and money to independently get new photo galleries, how to improve your book?
  • Would you invest time and money to be able to go to a casting for example, you would do the same for 10 castings?
  • When a job calls abroad, would you accept it?

You have to answer all these questions and even more, because modeling in one of the big and renowned modeling agencies means full commitment in the booking case.

Model application

If you can answer all these questions with a clear yes, then we are looking forward to your model application. Send us your contact information and your photos, we are very happy. All information can be found here:

Write to a model agency – Your perfect application looks like this

How do I correctly write a model agency? The model agency is very short, although many think that you need previous experience or professional photo shoots. In reality, you don’t need much, two photos and a few dates. Let’s have a look at what the perfect model agency looks like.

Fact: Model agencies have little time

The most important rule is keep your letter very short. Because in a renowned and good model agency, sometimes 50 to 100 applications arrive daily. If there is only one scout in the agency, he has only a few seconds for each application, besides the actual agency work. That’s why you have to score by your photo, not by a long cover letter.

Write to model agency: Contact Details and Dimensions

Your e-mail or letter should contain the following information:

  • Name and first name
  • age
  • Residence
  • E-Mail address
  • Phone number
  • body size
  • fabrication

This basic information should be written to your model agency.

References and Social Media Accounts

Additionally you can add some more information. e.g.

  • Instagram Channel URL
  • YouTube Channel URL if you have more than 5,000 followers
  • Experiences, if you already had jobs or references and customers
  • Reference Links to YouTube or Vimeo for commercials

More information should definitely not be written to your model agency. Now we come to the actually important step, your photo! That’s right, the singular, photo. You don’t need an expensive photo shoot, no professional photographer, just you and a friend or a girlfriend, gladly also your mum or dad, who takes a good photo of you in the daylight. That’s it.

Application Photo for your cover letter

As described above, if you are looking for new faces, the model scouts have little time. 50 to 100 applications reach a good model agency on average per day. This means that the model scout only has a few seconds for each application and each individual review of the application documents. In addition to scouting new faces, his work also includes making new contracts, planning the first shootings and presenting the model to the team. So what matters is your photo! In principle, your application should not contain more than a maximum of four photos, but basically one photo or two is sufficient.

  • Portraitfoto
  • full body photo

In combination with your height, clothing and age, the scout has all the important information for himself. The decision then only takes a few seconds. How can you make your photos too perfect?

Perfect Environment for Application photos

For your application photos you should definitely pay attention to daylight, here you have the best lighting conditions and also absolutely natural radiation. Light emitted by lamps does not have the natural warmth and of course the light source is directly in the room, which can also be seen in the shadows. Therefore you should always make sure in the first step that you take your photo in daylight. You should absolutely do without make-up, any styling that distracts from you and your skin, your hair, your facial features, your proportions is too much! That’s why you should completely do without make-up and styling. Clothes should not distract from you either, so you should wear black trousers and a black top as a woman or a black shirt as a man. With the shoes you should keep it the same, plain and unobtrusive. Let’s sum it up again:

  • photos in daylight
  • Good smartphone camera is enough
  • No make-up
  • No styling
  • Black trousers, black top, plain shoes

These are the most important facts for your application photos. So you have the two perfect pictures, portrait and full body. Make sure that you don’t laugh at either photo, be absolutely unemotional and just look into the camera. Like I said, nothing should distract from your person, even gestures or facial expressions. If you have both your photos, you are welcome to take a photo with a smile and a photo of the page so that you can also see yourself in the profile. That would give you four photos and the perfect basis for your model agency to write!

Model Application at Cocaine Models

If you want to apply in our model agency, then we are looking forward to your application! You have now learned everything you need to write for your application or model agency. If you have already taken your photos, then you can apply here as Model!

Model Johanna in Athens: Greece – modeling, living and working abroad

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Johanna von Cocaine Models is currently on the road as a model in Athens. I spoke to her about her stay abroad in the Greek capital.

Model Johanna – modeling in relaxed Athens

CM: Johanna, you are a model in Athens until the end of February, how did you get there?

I was already working here in November 2014 for one month, now my agency asked if I am available again and I came back. My agency in Cologne has put me in touch with the agency here in Athens.

CM: Why Athens of all places? What attracted you to Athens as a model?

I didn’t choose Athens directly, it turned out rather like this. But it is a beautiful city with a relaxed working atmosphere & the weather is wonderful.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-22

CM: Would you recommend Athens as a model city?

I would recommend Athens as a model city so far away that you can get good pictures here. Most models come to Athens to take good pictures and gain experience, not to earn the big money, because the payment is rather meagre. But to make contacts and get good pictures Athens is absolutely recommendable.

Modeling Experience Athens – Preparations & Experiences

CM: How did you prepare for your trip there?

Actually one does not have to prepare oneself really great, the hotel is booked before by the agency for the model and one must actually only book his flight and fly off. It is important to plan your meals on site before your trip, as not all apartments have kitchens and you are often on the road the whole day. I always take a few plastic cans and plastic cutlery with me so that I can cook my food on the spot and take it with me during the day.

CM: What are your experiences as a model in Athens so far?

Firstly, the people in Athens are mostly very friendly. Everything is very relaxed! On the other hand, there is always work here. There are many good photographers in Athens and clients are loyal and book you back when they are satisfied with you.

CM: How would you describe the model target group in Greece, which model types are in demand?

Blond and brown-haired models are the absolute favorite here, Asian and dark-skinned models have it rather hard here. Besides, the Greeks don’t like “too skinny” girls that much. One of my friends was even cheated a few centimetres more on her hip for her sedcard.

CM: Which castings should you attend and which jobs did you get during your time in Greece?

There are castings every day for the most different jobs, there is everything. You go to castings for fashion shows, TV commercials, online shops, magazines, editorials or campaigns. Anything you can imagine. I did some shootings for online shops, for example for sunglasses or clothes, such shootings are enough for every model here, two campaigns +TV spot, web campaigns, editorial for a magazine and more.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-21

Johanna between Castings & Jobs – Breakfast, Coffee, Castings

CM: What is your daily modeling life in Athens like?

Get up, make breakfast, then on the way to the castings or bookings get a coffee, which is super cheap here, then it goes with the metro, the bus, the trolley or on foot to the casting. There you are usually five to 10 minutes and then you go on to the next casting. Bookings, on the other hand, are more relaxed. The model has a given arrival time, as a model you are usually on time and then wait an hour for the client or the make-up artists. Then, on average, eight hours or more are worked.

CM: How did you live and how did you get it?

Each agency has its own apartments/hotels for the models, in which you are automatically accommodated. I stayed at the hotel last time, too. There you share the room with another girl and if you are lucky you will find the bathroom in the room, otherwise you have to share the bathroom in the hallway with the other hotel occupants. There is also a small kitchen where you can make yourself something to eat. Accommodation in a hotel costs 17 Euro per night and will be deducted from the money you receive. But this time I live with friends, it’s cheaper and you have more space.

CM: How did you spend your time in Athens away from modeling?

In the evenings you often go out, have fun and have a drink. Otherwise you can of course visit the Acropolis and other sights. I also spend a lot of time in the shopping streets and when I have a day off I go to the sea.

Athens – Highlights & Recommendations

CM: What are your personal Athens highlights?

The Acropolis in any case, one should go up there once, alone to enjoy the view! This is completely free of charge for European students. Another highlight are of course the new friends and the hours together. An insider tip: The spinach feta pie which you can buy here in all bakeries is great and should be plastered on every visit to Athens.

CM: What do you recommend to other models who go to Athens for a while?

Calmness! Even if you are a young model who is a little panicked for the first few days, you are never too late in Greece. Furthermore, I can only recommend a good contact to the local agency. I have seen that if you visit the agency more often and maintain a good relationship, you get a lot of help and the agency gives you some opportunities. Always take sunscreen with you, because I even got a little sunburn in February!

CM: What does the modeling industry in Athens and Greece look like?

She’s definitely big! There are many jobs, albeit for less money. Due to Greece’s financial situation, one can certainly imagine how people have to struggle with it to pay enough. Nevertheless, there is work for every willing to work! I haven’t met anyone here who hasn’t worked. Nevertheless, the market for Male Models is very narrow, because there are enough Greek boys on site.

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CM: Is a stay in Athens worthwhile for models?

Not necessarily to make big money, but for good pictures and a lot of experiences that really take you further. You can also earn money, but it may well be that in the end there is not so much jumping around when I look at the payment here.

CM: What did you notice positively in Athens, what rather negatively?

The friendly people are positive! Absolutely negative is chronic lateness.

CM: Are there any cultural differences that a German visitor should take into account?

One thing is very unusual: You can order coffee at the bakeries and it will be delivered to you wherever you want! this is super practical! Another big difference and for many probably a big change: Smoking is going on everywhere inside, whether at the shooting, in the restaurant, in the club or at the casting.

Johanna: “Now I’m a pro in posing”

CM: What do you take with you to Germany from your time as a model in Athens?

Many new friends and experiences. Also some pictures, which I can use for my book and fortunately also my earned money. I also take many new contacts with me, which I will certainly be able to use when I come back. One thing I can say for sure: After your stay in Athens you will be a professional in posing for online shop shootings! That’s something every model here takes with them.

Johanna-Model-Sedcard-Fashion-Editorial-Commercial-Catwalk-Onlineshop-Tv-Portrait-15

CM: For which models with what ambitions do you recommend Athens?

I think Athens is something for models with experience as well as for newcomers. Of course you should have a reasonably good book, but you don’t have to work so much to get a foothold here. You shouldn’t be shy either, because you are rather small for a model, because there are rather less fashion shows taking place here.

CM: Dear Johanna, thank you for your interview!

Modeling Abroad: Malia in Cape Town – Jobs, Castings and Models in South Africa

Going abroad as a model – a constant theme for many models, both New Comers and professionals. With a stay abroad, some plans come your way, you will be rewarded with plenty of experiences – no matter where in the world you are. Many young models are concerned about whether they can cope independently abroad, what exactly awaits them and which country or city is the right choice. Malia von Cocaine Models is currently on the road as a model in Cape Town. I talked to her about her stay abroad in the South African dream city.

Model Malia: “Cape Town was a coincidence”

CM: Malia, you’ve been modeling in South Africa for several weeks/months. What have you experienced there as a model?

Here you experience a lot – from shootings, sight seeing, surfing to shark diving. Cape Town is extremely diverse in every respect.

CM: How did you discover South Africa/ Cape Town in particular?

I’m honest, Cape Town was more of a coincidence. My friend wanted to spend a semester abroad at the university and I thought I could just come along and model there. Since we went on holiday a year ago and had an agency there, it was very easy to implement the plan then.

CM: How did you prepare for your stay in advance?

In the end you don’t have to prepare for Cape Town, the only difficult or “long” one is the work visa, so you should plan about 2-3 weeks until you have all documents together and drive to the embassy in Berlin. It’s also important what clothes you take with you. I say this quite explicitly because Cape Town does not offer good or high-quality shopping opportunities (in terms of shootings). So if you plan to test, you should bring some clothes.

Malia about the possibilities as a model in Cape Town

CM: What are your experiences in Cape Town as a model so far?

There is a lot of competition on the road, casting can be longer than you want and direct booking unfortunately doesn’t exist. The jobs are great and you have opportunities you wouldn’t have in Germany and the tests are great.

CM: From your experience: Which models are particularly in demand in South Africa?

Ü30 models with blond short hair. Also male models.

CM: What does the modeling industry in Cape Town look like?

There are extremely many agencies and in the summer (German winter) the customers make a pilgrimage to Cape Town and produce there, due to the low costs. Yes, the model fees are also about half as good as in comparison to Germany. You feel like in a German village, because there are extremely many German models/photographers/MUAs on site.

CM: What jobs have you done in Cape Town so far? How did they go off?

Sport jobs, a lot is produced there in this respect, but also TV commercials. The process is no different than in Germany, perhaps one difference: after the casting there is always a callback, i.e. a second casting. If you are taken then there is one day only for fitting and then it is only produced. The days are long because you start shooting very early (because of the light). People rarely work over lunchtime because the light is too hard and it usually doesn’t continue until the afternoon.

CM: What are your typical daily routines in South Africa as a model?

The agencies communicate via SMS and send you the casting. Then you go to the different casting studios and hope that not 100 other people are waiting for the same casting. Waiting times vary from 10 minutes to 4 hours per casting.

There are normal castings (here the waiting times are 1-4 hours) and “requested” castings (there you are specially requested, have an appointment and usually come directly to it). Requested castings are always the ones where you have the best chances, because the customer has already selected you based on his pictures and wants to see you.

CM: How do you live and how did you get your place? What do you recommend?

The agencies help or provide accommodation. But I’m not a fan of model apartments and that’s why we chose Airbnb for our own accommodation. This was not directly in Cape Town City, but only 15 minutes away, cheaper and on the beach – which I personally like better. If you are an independent person and like to organize yourself, I can only recommend such a thing. If you are perhaps unsure, you should seek the help of the agency.

Malias Cape Town Highlights

CM: What are your personal Cape Town highlights?

My highlight was one of my last test shootings with the photographer Jacques Weyers (photographed for Elle Southafrica and World of Swimsuits among others). We shot an editorial, which was very important to me personally and in which I could find myself very well. Besides, I was the only model Jacques tested with, which was like a little knighthood for me.

CM: Which model hot spots would you recommend to other models?

The Food Markets in Cape Town are amazing, and I’m also a fan of some restaurants: Kloofstreet House, Cafe Paradiso, Simply Asia, Beluga and Black Sheep. Osumo makes the best smoothies and to celebrate: Era, Tschin Tschin Rooftopbar, Shimmy Beachclub.

CM: What do you like about modeling in Cape Town? What is more problematic?

I find the locations in Cape Town fantastic. If you want to do tests, you can have extremely many settings and improve your book very much.

Another problem is that the fees are unfortunately not so good and you have to be careful about the crime in Cape Town.

CM: What does a model have to pay special attention to in South Africa? (rules, customs, differences to Germany etc.)

Cape Town is very Western/European, but yes there are townships and crime is high. In the evening when it gets dark you should not go out alone or to the beach, you should not carry too many valuables around with you, carry too expensive clothes, get involved in conversations in the street or just go with people. You should just pay attention to what’s going on around you. When you rent a car, you have to expect people to drive extremely badly and uncoordinated. We had a little accident because someone drove into our car (only fender damage) and my credit card was stolen from the machine. You just have to be aware of these things when you are there and plan to fly there. Nevertheless, you don’t have to be afraid on the spot, because if you just pay attention to these things you are safe.

Cape Town for the Model-Book – Germany for the Model-Gage

CM: What do you take with you from your stay in South Africa to Germany?

Cape Town is good for the book and for the experience, however, one simply has to say that one is “on paid vacation” there and that Plus Minus Null will return to Germany.

CM: Would you recommend South Africa, especially Cape Town, to other models? Why?

I think for Newfaces Cape Town is great, you can build your book with great photographers, especially in terms of commercials. Then I also think that Cape Town is very good for models Ü30, because the market there is very versatile and as a model you can work there very well even in old age. If you fall into this grid or simply want to gain experience abroad I can recommend Cape Town, but if you think you will make the big money there I have to say, unfortunately, stay in Germany.

CM: Dear Malia, thank you for the interview!

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

E-mail inbox access data

You need the following data to successfully log in to our server:

  1. Your e-mail address
    Your personal password (you only have to enter it once)

Text or HTML email signature

You have two options, either very simple or chic with HTML (you usually need to hack HTML signatures for that)

Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
 <strong>NAME</strong></p>

<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
<a href="https://www.instagram.com/cocaine.models/">+ Instagram</a><br />
<a href="https://twitter.com/cocaine_models">+ Twitter</a><br />
<a href="https://www.youtube.com/user/cocainemodelscom">+ Youtube</a></p>
<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

Modeling Agency Berlin: Application, Castings, Jobs + Teenager

You are looking for a modeling agency in Berlin? And when you find them, how do you apply the best? Castings, photo shoots, trips abroad: So you have to apply in a modeling agency in Berlin!

Requirements for Models in Berlin

First, you should think about the requirements of models. Every modeling agency is focused on a specific market. There are the modeling agencies that work mainly in fashion but also with high fashion. The more exclusive the brands, the more international, the stricter the customer’s specifications. These high fashion agencies also often work abroad – like us.

This raises the first question, do you have time to travel? Such a stay abroad for models usually takes 45 to 60 days. Here you should not only have time to travel, your height should also be based on the international market. That means you should be at least 175 cm tall as a girl / woman, ideally 178 cm to 180 cm. For men models, these measurements are only 10 cm larger. If you meet both criteria, you have the perfect conditions for a high fashion modeling agency and national and international jobs.

Those who do not meet these criteria, should take a look at People agencies! People agencies are less focused on the international high-fashion market and are more involved in advertising. In commercials, it is less relevant if the body size fits perfectly to the international dimensions, but also the proportions around the waist, waist and chest. The jobs in people agencies are just as demanding, from the online shop to the commercial. For Best Ager Models, Tattoo Models, and more. the perfect choice. Here you can find good people agencies.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Become a Model with 14, 15, 16 Years

When do I start modeling the best? Stop: Your school always works! That you have good grades is a very important prerequisite for your entire life. Sure, school is still about “apples and pears”, but in your later life as a model, it’s about the euro and the dollar. Therefore, stay focused on the school first, that should remain so. Why is that? During school, you have very little opportunity to work as a model, you can not travel, you can not stay out of school for several days, and there are always retreats. So if you decide to model at the age of 14, 15 or 16, you should definitely bring a lot of patience with you. It really only starts as a model when you have finished school in Berlin. Then you can not only work in Berlin but also in Hamburg, Munich, Cologne, Frankfurt or even abroad and travel to great cities, such as Paris, Milan and London. As a Berlin model, you can take it much further, traveling to New York and Tokyo. But first everything starts very small.

Model Agency Berlin: Male Models

Are there really any differences between female models and male models? Yes. If you work as a model agency in Berlin with men’s models, there is a difference in the structure of the model portfolio. Many photographers are men and prefer to photograph women. Much like female photographers usually prefer to take pictures of men. Since the number of male photographers is higher than that of females, building a book takes longer than women do.

Nerver seen before: Paris, Milan, Lndon

That’s why it pays to go abroad as a male model. Special if you are still completely new to the market. If you have worked as a model only in Berlin so far, of course, nobody knows you in Italy or France. This effect, we call it “Never Seen Before”, you can perfectly use as young young model from Berlin to advance your career. When you make the first castings at a Fashion Week, you will gain valuable experience and for the first time see how much competition there is and how strong your competition is. 4 million people live in Berlin, in the megacity it is often 10 million, as in New York and Istanbul more than 15 million people or even in Tokyo almost 30 million people. Not only are ten times as many jobs here as in Berlin, here you also have ten times as much competition. Therefore, as a Berlin model agency, you should also look carefully into which market you like as a type.

Modeling worldwide: USA to Europe and Asia

Model Agency Berlin: Teenager

If you still like to start early, even as a teenager, you are welcome in our modeling agency! We are always looking for young talents and promote you in your career. From first-class photographers to first-class customers and a family service. For the first conversation and getting to know each other, we always like to invite parents.

That your parents know about everything is a very important point! As a model, sometimes you are under stress, especially if you are already a teenager and you are still in school in or out of the city center. When stressful times come, it’s important to have somebody in your back to keep you away. Sometimes just a sweet word is enough, “you can do it”!

The best modeling agency in Berlin?

About Berlin there is no official ranking for modeling agencies. In Germany, we are in the top ten! Already three times we have been elected to one of the top 10 agencies in Germany, although our agency has only just 3 years – mega start! The last Top 10 recommendation we received in late 2017 from the German youth magazine, the Bravo Girl! To be listed as a Top 10 Model Agency is an amazing affirmation to us, for all the work we invest in our models. Because we are more than a modeling agency, media production, influencer marketing, you are one of the top addresses for Germany, Europe and jobs worldwide! Because we are also very present abroad and work with modeling agencies all over the world, from New York to Hong Kong. If you want to apply now as a model, send us your application for Berlin here.

Model Agency Berlin: Kids

Many questions look for recommendations for children’s modeling agencies. In our modeling agency we start only at 15, at the earliest 14 years. Many others have fun in front of the camera, who are even younger. A list of good recommendations for kids can be found here: Children Model Agency Recommendations.

Model Agency Berlin-Mitte

Fashion Week. Soho. Grebes. We are on! If you want to stop by our next model casting in Berlin-Mitte, then take a look at our blog! You can also follow me on Instagram or YouTube and get the latest castings. If you do not want to wait for a live date, you can also apply online in Berlin-Mitte online at our model agency.

Model Agency Berlin: Jobs

Which jobs can you actually do as a model? The variety is huge! Usually you start your first jobs for online shops and in showrooms. Meanwhile, there are also many photo shoots for Instagram, companies have to post here once a day, sometimes twice. For this, constantly need new photo material, especially as a young model you will be happy to book here, as Instagram also has a very young target group. Most photo shoots and jobs take place directly in Berlin. Mostly directly in Berlin-Mitte, there are many photo studios and of course many beautiful corners and great architectural buildings. Especially on the Museum Island, there are so many beautiful places to take pictures outdoors in the summer. If you’ve gained more experience as a model after a few months, you’ll get your first jobs on commercials. Commercials are much more demanding, as you have to bring along acting talent as a model.

You want to learn more? Then look in our blog: Become a model.

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

+ Do you know?

 

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is it to see itself finally in a advertising film or Werbeclip on the television or on-line. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we give as a model agency in Berlin, Hamburg, Munich and Cologne a little insight! Not only the income for the model is higher than for example in the area Catwalk, but also the awareness level of a model can increase enormously by an advertising campaign of a successful company or brand. This in turn means that the model not only collects valuable experience for the future, but also the market value of the model increases. And seriously – who wouldn’t like to smile down from a huge poster? Or generally associated with an exclusive company or brand? But what exactly hides behind the term “advertising model”?

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Model Job Classic: advertising, billboards and advertising campaigns

What does a good photo model or advertising model do?

The term advertising model is a specific term for a model, which is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or the like. Such models are also called Commercial Models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Commercial – Korlan and Karen for FEREO LUNA

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but in the advertising industry smaller models smaller models (e.g. with a size of 170 cm) also have a chance. Anyone who appears unthinkable on the catwalk can be exactly the right type in advertising. The girl or the boy next door, with a sympathetic charisma? Perfect. A radiant smile? Duty. The customer should finally be able to identify with the models.

Cared for exterior – The be-all and end-all in model business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with the company, and vice versa, the company with the model. In a cosmetics chain, for example, a photo model with impure skin and a face that is not symmetrical is unthinkable. Also with a hair advertising model there is a basic rule: The model must not have broken hair. So the exact type logically depends on the products and services to be advertised.

Advertising spot – Milva for VW

Advertising models – What do you earn?

The profession of the advertising model is particularly popular, since the payment for the jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that sets a high (justified) daily fee right from the start, as it is possible that subsequent jobs of this kind in the same product groups will be omitted. After all, the model should stand authentically for the product to be advertised. The recognition value of a model and a brand is decisive, therefore the faces of a big brand are reluctantly booked.

Advertising, advertising photography and spots for brands

Advertising is a broad sector in the area marketing. But what does everything count among them at all? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips for both TV and the Internet are also part of the advertising spectrum. Through the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And they do so quite deliberately.

The big brands their marketing strategies

Well elaborated marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The enterprises try to address directly their target group and to communicate with this on another level to affect also. This has the goal that the customers feel addressed, identify themselves with the enterprise and the sales market finally increases. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these models that bring the company’s message to the customer.

Advertising spot – Mark and Janine for HENKELL

Prerequisites Demands on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face, counts. This is a prerequisite for gaining a foothold in the model business.

Self-confident, authentic and natural

However, success as an advertising model will only come to those who fully unfold in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in its skin. No matter how many pairs of eyes watch exactly how you shave your legs, smear a nut nougat cream bread or jump rope.

Authenticity is also very important, you have to stand for the corresponding brand and at the same time look real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it’s also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry.

The consumer should be able to remember you and associate the product with your strong charisma. Because everyone would like to be self-confident, energetic and positive. A radiant smile is just as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You have to be able to put yourself in a role and embody it with full conviction.

Brand ambassador – Sandra Hunke for HANSA

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coachings take place, with which apart from an effective Catwalk training particularly the disciplines Mimik, Posing & play (not only for photos, but also for videos) are brought up for discussion.

Would you like to book a model for advertising? Then write to us or call our agency directly. We look forward to your inquiry!

New! Our Commercial Agency for Advertising & Faces: STIL Models

Competition and criticism: Understand photographers and clients as a model

From the very beginning you they will put you to the test. At castings for jobs, a lot of people will meet within a very short period of time – not only models. Also marketing managers, chef designers, stylists, make up artists and helpers. The competition is very high at castings Read more

Modeling in Munich! Schickeria Munich and Shootings

To work as a successful model in Munich, you have to master more than just good looks! The job of the model is not only the flawless appearance, and well-groomed appearance, from the hair tips to the feet. The job also includes improvisation, acting and elegance. Of course, there are many more factors for successful models in Munich, but these are the absolute basics. What matters is your charisma. Many models are attracted to Munich. Read more

Janine on the rooftops of Dusseldorf: Shooting – Video

Hot, hotter, Janine. Our Model Janine shows her latest shooting looks in a short viedo clip! She was on the rooftops of Dusseldorf! New videos of our models, every Sunday on our model agency Youtube Channel. Follow us now > Models Youtube. Read more

Candice – Model from Paris: Interview & Video

Being a Model or becoming a Model is the dream of a lot people. Candice lives this dream. Beautiful trips, amazing outfits and a varied daily life is standard for her. We talked to her and get interesting and exciting replys about being a model. You want to be a model too? Check out our Model Guide for more informations.  Read more