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Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

Model Agency for Music Videos – Women & Men for Performances

CM – your model agency for music videos. 2015 was already one of our first bookings a music video. Back then with five of our models to a top ten charts song. It went on over the years, up to the new music video of Miami Yacine to the song designer. We help your production to find the perfect model. Music videos are not mayflies, but are present for weeks, months and years if they are successful. Especially through YouTube, music videos have reached an incredible longevity they didn’t know before. That’s why the choice of models for many musicians and productions is more and more in focus, because the look of the video often stands or falls with the protagonist. We will help you with model selection for your music video, as well as administration and travel management when circumstances require.

Model selection and booking for music videos

First send us your booking request, with important information about production and publication. This includes various information such as

  • Date of production – start, end, pauses, etc.
  • Travel times – arrival, departure, pick-up at airport / train station, etc.
  • Type of production – video, photo, quantity, type of job
  • Models – number, specific information about age, appearance, size, etc.
  • use – use in which media, at what time and in which places

The booking request will then be received by our model agency. Here one of our experts will take care of the booking request. You will receive your feedback within a very short time. Depending on how detailed the information was, with queries or directly with suggestions for production. It is important that you collect all information in advance to ensure a fast and smooth booking process.

Our model agency does not only take care of the selection of the models for a music video, but also of the complete production planning. That means hotels, travel and of course the briefings. So you can fully concentrate on your music video shooting while we pull the strings in the background for your actors.

Music video production

Music video productions are usually very expensive and connected with large expenditure. Within one day everything has to be in place, the entire production team is planned, the location and the equipment. From 8 o’clock to 19 o’clock, for example, every single scene must be in the box so that nothing has to be re-produced. Of course, this requires absolute professionals as models, not amateurs. Therefore, many production companies, but also music labels turn to model agencies to get professional actors for music videos.

As soon as the lights go on, the cameraman calls “Action”, it starts. Now every movement must fit, emotions, facial expressions and gestures. Everything must play together, in addition still the musician and naturally sometimes also the band. All these facial expressions and emotions must harmonize and fit together. The model must also have a cheerful charisma and positive energy. As a model agency, we take care of all this for your music video production.

Travel planning and management for music videos

Before you ask now, do I have to take care of hotels, flights, trains and taxis? No, of course as management we also take care of all connections to production, there and back. So that you can fully concentrate on your music video production as just described. As a model agency we book the right tickets and make sure that our models are ideally already on site the day before, so that the next day from styling to the mask everything is in place. This means that you don’t lose any time and you can be sure that the quality of your end product is completely right.

Example: Luisa in the music video for “Designer”

Questions about booking models

If you have any questions about booking models for your music video, please do not hesitate to contact our team at any time. We help you with our expertise and experience to find the perfect model for your video shoot.

Contact and requests

Contact us now and we will help you with your model search. Here you will find all important contact information:

  • Model Booking

Training for Los Angeles, Milan, Toyko & Co #TEASER

Model Coaching – Finally it’s time again, our New Faces from all over Germany meet for Model Coaching. With the help of model coach Lutz Marquardt they learn tips and tricks about posing, charisma, catwalk and more. Here already once a small Teaser for you. You can find the whole video on Sunday on our Youtube-Channel or here in the blog!

Model Coaching for 2019: School’s out

Model agency from 30 – Become a model at 30+ years of age

You are looking for a modeling agency from 30 years? With us and other agencies you will also find your home as a model over 30 years old. The big difference is the previous experience, have you already worked as a model and have you knowledge, references and customers to show or do you start completely new?

Modeling from 30 with previous experience

If you have already gained experience as a model at photo shoots, commercials or fashion shows, it is of course much easier for you to join the model agency. Many agencies, including ourselves, are looking for good models from the age of 30. On the way from the first catwalk at the age of 16 or 17, not everyone stays in a model agency but studies, works in a media agency or becomes a doctor or physician in a completely different way. So not everyone stays the same, which is why it is so important for model agencies to find good models from the age of 30. Because in advertising we need you! For new fashion collections, presentations at fashion shows, but also photo shoots for online shops, Instagram to video shoots for YouTube or TV commercials or spots for cinemas. You can already see how diverse the range of possible jobs is that you can do as a model at the age of 30.

Modeling from 30 without previous knowledge and experience

If you want to become a model at the age of 30 and have no previous experience or knowledge of the industry, it will be a bit more difficult! But this is quite normal and with young models completely the same, because of course there are substantially more models without experience who would like to realize their dream. It is therefore worthwhile for you to prepare well for this application.

What are the optimal conditions for models from 30?

The most important thing is that you have a job where you can take flexible time off. For example, if you spontaneously get a job for the next week and have to go to Paris on Tuesday, you might have to tear it down on Monday evening. Could you spontaneously take today off for next week? This is one of the first important questions, your time flexibility for job enquiries and customers.

If you can answer yes to this question, the next step is to go to your place of residence. Ideally, you should live close to your agency or potential client in Berlin, Hamburg, Munich or Düsseldorf and Cologne. This way you can be relatively flexible on the jobs and you can also be spontaneous on castings, e.g. in Berlin Mitte. If your place of residence is 3 hours away from the nearest big city, it will be relatively difficult for you to take advantage of such opportunities. This of course reduces your chances of getting a job compared to the competition.

The third important point that you must answer in advance with a yes is motivation.

  • Do you really have the ambition to concentrate on building your own model book over the months and years?
  • Would you invest time and money to independently get new photo galleries, how to improve your book?
  • Would you invest time and money to be able to go to a casting for example, you would do the same for 10 castings?
  • When a job calls abroad, would you accept it?

You have to answer all these questions and even more, because modeling in one of the big and renowned modeling agencies means full commitment in the booking case.

Model application

If you can answer all these questions with a clear yes, then we are looking forward to your model application. Send us your contact information and your photos, we are very happy. All information can be found here:

Model Agency Best Ager

Model agency, Best Ager, you’ve come to the right place! Especially our best ager selection is very fine and accurate, for our clients, from all possible areas from fashion to real estate, hotel, lifestyle products, jewelry and much more, many need good best ager model for the presentation of their goods and services. That is why we also offer our customers a small but fine selection and very good Best Ager Models of international level. For automotive commercials and beauty campaigns, we are always on the lookout for new talent for our clients!

What does best Ager Model mean?

The term Best Ager refers to models in an advanced age. The definition is not exact but runs between 50 and 60 years. They represent an upmarket lifestyle and correspondingly high-priced products. Accordingly, you can build up a good portfolio with renowned brands in comparison to 16 or 17 year old models. Since the competition is too small, it is worthwhile to send an application to the model agency. Cause with any luck, you might make it on the board.

Model agency application for Best Ager Model

The model application and the model agency letter do not differ significantly from the younger models. The most important thing that the model scout needs from you in the first step, for the rating, are two to four super natural photos taken in daylight. So that the model scout can see you absolutely naturally, without make-up and without styling. Be just like you are! If you want to apply now, then send us your Model Application as best Ager!

Minimum dimensions and requirements for Best Ager Models

As a Best Ager model, the minimum requirements and dimensions are much more flexible than for young high fashion models. For you, it’s all about expressiveness, professionalism and a certain look that enchants customers! So you don’t need a minimum size of 175 cm as a woman or 185 cm as a man.

Commercial Model Agency

Commercial means commercial and therefore selling. Conversely, we are thus in advertising and everything that has to do with advertising.

Commercial Models in Advertising

Commercial shots are advertising because they arouse a certain feeling in the customer through certain expressions, e.g. joy, love or passion and thus desire it. Desire for a product, a service or even affiliation, e.g. in communities. So if you are booked as a model for commercial photography, you have to know more than just good looks. It’s all about emotions, facial expressions and expressions that transport exact feelings, at the push of a button, with every photo or video sequence. There are not only the classic emotions you know from the television of casting shows, like sexy or sweet, of course there are also much more sophisticated sets, such as family shootings. You interact together with your life partner, the small child and on top comes the family dog. While you throw a ball to the child, everyone should laugh and look over the camera. Do you know how difficult it is to capture this situation perfectly? That’s why you need absolute professionals for commercial photography!

Lachen at the push of a button is not that easy

Who thinks laughing is so easy at the push of a button or, for example, playing an intimate situation between partners in front of a team of ten, like the first kiss, requires a lot of practice and experience. However, if the production time is only half a day and all team members have been optioned for that day, each recording must be perfect. That’s why modelling is so much more than just looking good, it’s about arousing emotions, that’s why you have to be very communicative but also social, because you have to be able to transfer into others and know their needs in order to get exactly what the customer booking needs for the campaign. Who builds up such a good reputation in the model agency, but also with customers, gets regular follow-up bookings. Especially in advertising, this can happen quite often, e.g. if you advertise for a bigger brand that is constantly adding new products to its portfolio.

Emotions during photo shoots

So that you can see how multifaceted emotions can be, here is a short overview of the different emotions you as a model have to master and that with different views, sets and situations:

  • anxiety
  • dislike
  • cluelessness
  • aggressiveness
  • apprehensiveness
  • thirsty
  • muddle
  • shaken
  • frightened
  • nuisance
  • hectic
  • hopeful
  • love
  • sleepy
  • surprised
  • overwhelmed
  • crazy
  • angry

More Character Than Mode

While fashion consists of novelty and permanent change, hence the term trend, it constantly needs a new look. To constantly create a new look you need constantly changing designs, colors, fabrics, patterns but also models. In order for fashion to focus absolutely on the collections, models are changed more frequently so that the same face is not always visible. With models it is a little different, if the customers like a person, she is booked quite frequently. Here you are again at recurring sequence bookings, an important indicator for you as a model. Because here you can see that your model agency likes to work with you and also the customers are satisfied.

Application for commercial Model

If you want to apply as a commercial model in our model agency, we are looking forward to receiving your photos! Send us yours here:

Model Agency Alternative – People Models for Advertising

Alternative models, that means tattoos, piercings, edgy looks! No matter if in Berlin or Hamburg, especially for advertising and photo shootings with advertising motives you always need interesting faces. Therefore, many advertising agencies are also looking for alternative model agencies. Here you can find People Models, the technical term for alternative models. People means people from real life. From dreadlocks, to extreme and body size of 2 m 10, lure large tooth gaps or even once missing teeth. Especially for advertising, you need alternative characters that highlight the product once again or appeal to a very special and specific target group. No matter if it’s the vegan mom from Berlin’s Prenzlauer Berg or the alternative punk in Hamburg. For many jobs there are different challenges.

Alternative Models in Advertising

For the muesli commercial, the new pram or even the chic small town car, advertising constantly demands characters that correspond to the realistic image of society rather than high fashion models. Therefore, many agencies have specialized in this area and call themselves People Agencies as described above. Here you’ll find the most exciting characters and, of course, special features that give some commercials the right spice. We all know commercials that live mainly from their character portrayals. Be it sympathetic sellers in electronics stores or the above-mentioned muesli commercial for a large German manufacturer that unites 3 hippies at one table. Each role has its own character and therefore needs a suitable character to fill it.

Where do I find good alternative model agencies?

In Germany there are a number of renowned agencies that also deal with alternative models, from body size to appearance. You can find a good list here:

 

Youtube Highlight July 2018: On the way to becoming a top model

Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!

Bravo Magazine: CM among the Top 10 Modeling Agencies 2018

How wonderful is that? If there is a model agency recommendation for young models, then we are! Especially for fast-moving TV. Only 3 years ago we were founded and already we are internationally active, from Tokyo to Los Angeles. After various top lists we are now listed for the second time in the Bravo as top recommendation for Germany. Big Merci!

Bravo Fashion Magazine: The Portal + Magazine for Kids and Teenagers

Bravo has been Germany’s most popular youth magazine for decades and is therefore an important voice when it comes to judging model agencies and their quality. Today a fan sent us a new article: GNTM castings + top agencies Germany.

Soon the Germany’s Next Topmodel Castings will start again. Heidi Klum is also looking for new top models in 2019. Besides practical tips for the live castings in various German cities, Bravo also gives recommendations for models who are looking for a long-term career and would like to work for the big customers in Germany and abroad. With us: Cocaine Models! For the second time Bravo Top 10, yes! One of the best alternatives to a short-term TV show, so to speak. With sustainable development, personal development, real jobs, not only for PR and a team that looks after you personally.

We would like to thank the Bravo editorial team that last year we were among the Top recommendations in Germany. In just three years we have overtaken major model agencies in Hamburg, Munich and Berlin, which is already 30 years old! Mission accomplished!

Do you know our fashion magazine?

Parallel to our model agency, we also founded our fashion magazine FIV in 2015. Since then we had great interviews, events and of course many unforgettable moments behind the scenes. With interviews of absolute supermodels like Alexandra Ambrosio, Victoria Secret Model, Zombie Boy from Canada and the USA or the sweet Pamela Reif with almost 4 million fans, just on Instagram. In our fashion magazine you will not only find exciting interviews with absolute instagram and YouTube stars, but also exciting interviews with our fashion photographer, models and of course fashion designers. Of course we also visit Fashion Week for you! Whether Berlin, London or New York, we are at the hotspots and backstage for you to report. Take a look at our fashion magazine.

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!

A visit in our Agency: Luisa & Hannah

Luisa is back! Her second fashion video with our model Hannah. After we already told you a few days ago about her first fashion video from Berlin, at our model agency visit, today on our model agency Youtube Channel appears her new video together with our Zoe. Videos are important to get an impression of the model, in motion and facial expressions. Interacting with a second model raises the bar. Because both looks have to sit, the position, the movement, really challenging. You have a strict timeline, a producing team and not eternally time. A good exercise for our models and a nice video for our customers to see how great they perform in front of the camera. If you want to see more of them you can find photos and videos in Luisa’s model folder but also in Hannah’s model folder.

More videos of the two but also of our other models you can find on our model agency on YouTube!

Rooftop Showreel with Luisa & Hannah

Our New Faces, now for C&A Clockhouse on Instagram

C&A Clockhouse – the young fashion brand. For the current season several of our models were already in front of the camera for Clockhouse. Young, fresh and trendy, that’s Clockhouse Young Fashion by C&A. The fashion retailer thus also offers its young customers high-quality products. Whether a crazy party outfit for the evening, casual leisure wear for the day or a stylish business look for the start of your career – the young fashion from Clockhouse at C&A is aimed at young people and the young at heart who enjoy life to the full and like to express this attitude to life with their outfits.

Our Models for C&A Clockhouse on Instagram

Social media & models go hand in hand today. Here are many young people and many new ideas. As a result, the social network is setting trends more and more quickly than ever before. Who are the most successful instagramers?

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We can do it! 💪🏼 #clockhouse

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Take the time to smile and be happy🎈 #clockhouse

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No caption necessary.. 😝 #clockhouse #sweater

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🙈 #clockhouse #christmas #sweater

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Trends: Celebrities on Instagram

Young, talented, popular: these are the top 10 Instagram Accouts:

  • Beyonce (singer)
  • Kim Kardashian (TV star)
  • Ariana Grande
  • Taylor Swift (singer)
  • Selena Gomez (actress)
  • Justin Bieber (singer)
  • Kendall Jenner
  • Kylie Jenner
  • Nicki Minaj

Fashion Week Berlin Highlights 2015: Guido Maria Kretschmer to HolyGhost

For the 17th time the Mercedes Benz Fashion Week took place in Berlin. capital, fashion metropolis and always at the cutting edge of fashion trends and style. Well-known designers presented their spring/summer collections 2016 in numerous fashion shows, including Hugo Boss, Lena Hoschek, Riani, Guido Maria Kretschmer and many more. They all attracted fashion enthusiasts and international trade visitors to the capital for Fashion Week. The main attraction was the Mercedes Benz Fashion tent, directly behind the Brandenburg Gate. Young, innovative, but also established fashion designers also presented their collections and designs in several off-locations. Our Cocaine Models-Model Bookerin Regina Steinpress was live on site and captured the most beautiful backstage moments.

Highlights on Tuesday – The first shows

The Berlin Fashion Week starts this year on 07.07.2015 with the first opening shows. With the highlight “Panorama Berlin” and the side event “IT COUTURE – The Fashion & Technology Exhibition”. Both start punctually at 09.00 o’clock. The seats are of course occupied until the last one, music is released: Fashion! It’s not over until the afternoon. The first fashion show gets the fashion label “Sopopular Menswear” and opens the catwalk with the collection “The Last March Before Victory”. The combination of military elements and Asian style is a perfect match for the fashion label. This is followed by several trade fairs, shows, side events and fashion shows in which renowned designers such as Lena Hoschek and Marc Cain present their new collections.

Particularly interesting are the many so-called side events at Berlin Fashion Week, because most of the time anyone can visit them without an invitation. These are not as well-known and highly official as the shows in the Mercedes Benz Fashion tent, where only invited guests have access.
Catwalk – Impressions from the catwalk

Our models at Fashion-Week Berlin

Also three of our Cocaine models proved themselves in the castings. They are part of Berlin Fashion Week and run the catwalk for various fashion designers. Simon walks the catwalk for fashion label Brachmann, a classic in men’s fashion, which this time took place at the stage location in the “Me Collectors Room”. Another highlight of Fashion Week for our model Simon is that he is the only model to conquer the catwalk for the new women’s collection of the fashion label Riani. Our Nikola presents the fashion of Pearly Wong, an independent design label, made of monochrome garments with unique materials. And Niklas takes part in the colourful and varied IVANMAN fashion show, which is intended to provide an impetus for more colour. There are not many looks in the collection, but well thought-out and stylish! Just as one knows it from the designer Ivan Mandzukic.

Highlights on Wednesday – The great designers

Of course, the second day of Fashion Week in Berlin will be an exciting day. A lot of other shows by famous designers like Anja Gockel or William Fan follow. Also the aftershow parties in the evening pile up, many celebrities, models and bloggers gather to celebrate.

A special fashion show was that of designer and TV darling Guido Maria Kretschmer. With his new collection “Bon Voyage” he presented his latest autumn/winter fashion 2015. Couture and “Ready to Wear” looks are combined for simple elegance and femininity. Stefanie Giesinger and Betty Taube, two then Germanys next top model candidates, can also be found on the catwalk.

Another highlight is the show of the designer duo Holy Ghost. Great Crested Grebe, an exclusive “in-location” with pool in Berlin, was transformed into an extraordinary catwalk. The catwalk runs over the water and is laid with an oriental carpet, which keeps the atmosphere very Mediterranean. Hundreds of visitors gather to take part in this spectacle.

Our models continue to conquer the catwalks

One of our Cocaine models is getting another catwalk job. Simon is allowed to participate in the third show so far and presents the new Spring/Summer collection 2015 by designer Franziska Michael. With a very creative and crazy outfit he walks casually over the catwalk.

Between Catwalk and Germanys next topmodels

Highlights on Thursday – almost 30° & Fashion

Shows and masses at noon, parties in the evening. This is the motto of Fashion Week in Berlin. Also on Thursday there are some highlights not to miss.
Fashion designer Michael Michalsky can be seen again this time! After he was not at the Fashion Week in January, because of the Ebola outbreak in Africa, for which he donated a considerable amount, he is back in July. With his first couture collection “Atelier Michalsky” he wants to create new favourite pieces. As expected, he inspires with his latest collection of trade visitors, as well as fashion enthusiasts.

Another absolute highlight on this day is the Dutch model Doutzen Kroes. Last week in Paris – today in Berlin. The famous Victoria’s Secret model is not on the catwalk this time, but at the Mercedes Benz Press Vernisasge, where she poses in an enchanting evening dress.

Our Models

Also on Thursday one of our Cocaine models will be present. Nikola takes part in the “Panorama Berlin” fashion fair. The fair starts on the first day and presents the most important trends of the coming season, which include women’s and men’s collections as well as accessories from leading lifestyle brands.

Highlights on Friday – spectacular finish

Also on the last day of Fashion Week, Friday, there are some highlights, as well as spectacular shows.

Especially exciting is the Michalsky Stylenite, with which Fashion Week ends, as every year. This year, however, with a “light version”. There the designer, his collection and the Fashion Week will be celebrated once again. Of course, all seats are taken at this highlight, because everyone wants to be there at this special end! On the catwalk you can see flowing dresses in pastel shades, as well as a lot of fabric with flowers. The floral wreaths on the heads of the men’s models are particularly striking. The more conspicuous – the better!

But also many other designers like Ewa Herzog, Dorothee Schumacher or the Turkish designer Emre Erdemoglu, who also present their collections on the last day, have a lot of fabric with flowers on display. So-called “flood pants” also seem to be back in fashion! Turtleneck sweaters and shoulderless tops are very often seen on the catwalks in the German fashion metropolis!

Exclusive Model Coaching: Catwalk Training and Personality / Acting

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with a personality coaching and a catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

 

 

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important the charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

 

 

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

 

 

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

 

After the success comes the relaxation

The last show videos will be available soon. Our entire team is gathering and the models are performing their new Catwalk arts. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Coming soon: Cocaine Models Magazine

Soon the Cocaine Models Magazine will be published. With great advertising agency and send designs into the coming autumn/winter season. In a few weeks the magazines should be here in the back office, after that it goes directly out to customers, ADs, friends and partners of the model agency.

Our moodboard! NIOMO London Shooting

As model & media managers we only know contemplative Christmas from television – probably it will remain that way for a long time to come. Between the most contemplative of all celebrations of the year (Christmas) and New Year’s Eve in the new year, we have decided to make a last high-quality shooting for 2014. It was an honor!

The Jewellery Shooting – Jewellery from the fashion metropolis

For one of the newest and perhaps soon hottest jewellery labels from London: NIOMO Jewellery. Our goal, spontaneously, on the first Monday after Christmas days, to create a complete photo set. We have one of our favorites from Kiev, a local photographer, matching make-up artists for the hand and neck close-ups. Jewellery, during the shooting the special challenge, which should come to the fore. Besides the usual set and photo equipment, we looked for a really chic and busy location in Cologne’s Mediapark. The moodboard is ready, now we photograph the new collection of the London jewellery manufacturer NIOMO.

NIOMO London

NIOMO is made by two enchanting young ladies. Both have studied and understood fashion and trends for themselves, for inner light, in London. That you see, all the jewelry creations, handmade and really adorable. Soon NIOMO jewelry will also be available in unisex, for men and women. You can find more information about the jewellery on her website www.niomo.co.uk, or via Like on the Facebook fanpage of NIOMO Jewellery London.

Moodboard (Shooting) NIOMO London

Casting Agency Düsseldorf

Casting agency for Düsseldorf – Thanks to our casting agency, we find the most individual candidates for your project together with your team. We take care of serious placement of cinema actors, models and presenters in TV, magazines and advertising for high-quality brands. Our managers are at your side at all times, whether a casting for your upcoming advertising campaign in Düsseldorf will be, productions for cinema and shootings with models, our agents deliver fast results and time-saving customer communication. We quickly organise a good selection with established partner agencies. For Düsseldorf and Hamburg our agency is your partner for casting moderators, actors and models, your casting agency plans and schedules everything for your company. Our model casting agency will always find the best candidates for your advertising campaign in your shops. Your full satisfaction is our most important factor. Quick suggestions are a matter of course at our casting agency for moderators. We take care of your search for photo models, presenters and series actors: placement, casting and overall project management.

CM: The Media Agency for Castings and Social Media Campaigns

Together with our talented, committed models, we are breaking new ground in the management of models as a casting agency. We get for you the best out of our model with individual recommendations. Mediation, Castings or Shootings, with us you find correct photo model. With us you are in the center of all our acting mediators in the entire mediation process as client and customer with each decision of our team at any time.

Casting Videos: Advertising effects

Young talents from our agency can adapt to different challenges. It is important to us to give our models the time they need to prepare for jobs through first-class management. We attach great importance to giving our models with professional management the time they will need to fully brief themselves and prepare for the job in a targeted manner. In this way, we enable all our young models to have great opportunities and castings for jobs right from the start. From the flashlight of a fashion show at Fashion Week to a photo shoot for European fashion chains to an advertising film for social media. Send us an e-mail now or call us. You save valuable resources and time through our services. Our casting agency stands for quality at a high level – day after day. Through our management you always get your individual model selection simply and uncomplicated. Write us your individual wishes at any time. Find your model in Düsseldorf. Our agency for models accompanies you and your project in the entire organization process. With professional advertising agencies in Germany and worldwide.

One thing is for sure, for brands all forms of castings are not only the most promising way to cast the strongest cast. The live event is just as good as a social media marketing campaign: advertising models wanted!

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Casting Agency Cologne

Casting agency for Cologne – With established agencies we mediate fast a good selection, call you. CM – Our casting agency takes care of the entire organisation for your booking: photo models, presenters or actors. We are always at your side, no matter if it is a casting for commercials, fashion events, fashion shows or the upcoming image campaign. We provide serious mediation of actors, presenters and advertising models in online shops, image films for products and cinema advertising.

CM: The Media Agency for Castings & Social Media Campaigns

With our full service casting agency we plan all relevant areas of booking: project planning, casting and mediation. We will find the perfect cast for your next advertising spot. For Cologne, Cologne, London and Munich, we are your partner for castings. As a casting agency for Cologne, we always strive to achieve the optimal result for our clients. We always make the best selection possible with experienced agencies throughout Germany. Their reliable casting managers for campaigns and photo shoots in NRW scout the perfect cast.

Questions and Answers: Our Consulting for Your Casting

If you have special questions about a photo shoot, our agency is the perfect project partner for your team.

You gain valuable resources and planning time through our mediation for you. As actor management we show you for your upcoming project in Cologne how to get the perfect set for your recordings for strong campaigns. We accompany you through the entire mediation process. So you can fully rely on us as your partner in the search for the most suitable model. Our agency will look after your company quickly. So you can always send your documents flexibly to us. Only if the model feels comfortable in his activity will he call up this performance. We guarantee quality, without compromise, for each of your projects! As an agency, we book selected models from all over Cologne and the surrounding area. We make it easy for you to hire your fashion model in Cologne. Concentrate fully on your day-to-day business. Our casting agency stands for precision in management and organization at a high level, every day. Through our management you always get fast, carefree and uncomplicated your project-related moderator selection. Write us your individual wishes at any time.

Agency castings: concept and reach

On Live- or E-Castings you will not only find the best model for your shooting. Your event is just as good as a digital online marketing strategy: advertising models wanted!

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

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Josephine x Young beauty

Josephine is not only extremely lively but also a wonderful model. With her 176cm (5 ‘9”) she has the best conditions to work for major fashion companies and castings to decide for themselves! Who knows, maybe even school in the international metropolises, after Paris, Milan or Los Angeles. Until then we start in Germany and here are already the first photos of Josephine!

Fashion Model Josephine

Fashion Model Josephine

Fashion Model Josephine

Casting Agency Berlin

Casting agency for Berlin – We make the perfect selection possible with experienced advertising agencies throughout Germany. CM Casting, our casting agency takes care of the entire organization for your casting in Berlin: model, actor or show presenter. As an agency for models for Berlin, we always strive to create the perfect production result for our clients. We provide serious placement of jobs in TV series, magazines and advertising for high-quality brands. With established agencies, we can quickly provide the ideal proposals. Our casting agency team takes care of the complete project for your team in Berlin: placement research, casting and project management. Together with our Casting Managers we discover the most experienced candidates for your project. Our casting agency for models offers a high-quality Germany-wide casting network for Munich, Berlin, Düsseldorf, Hamburg, London, Leipzig and Cologne. We find the perfect cast for your image films. No matter if it will be a casting for image films of your company, photo shootings or advertising video shoots.

Our media agency for castings & social media campaigns

In the management of models we successfully tread new ideas and paths of models in Berlin and throughout Europe. With individual recommendations and trainings we get the best out of our talents. With a special focus on qualitative development, as an agency for models we invest a lot of ambition in your individual development. This service is only available if the model feels comfortable in his job through concentrated placement management of his agency for models. We look forward to receiving your call or project enquiry. With your agency you save valuable organisational time and resources through our service. Our casting agency takes care of all details relevant to the job. Concentrate, concentrate completely on the actual business. We as intermediaries encourage clients as a marketing agency to always achieve unique results for your prospects.

On Castings you will not only find the most talented model. Model castings also work online as a campaign.

Model Casting Berlin – 13. April x Secret Location – Get Discovered This Weekend!

Now in Berlin – Cocaine Models – the second model casting of our modeling agency this year! With our new office and small studio in Berlin we are looking for Models and Curvy and Plus Size Models for our customers in Germany, Europe and worldwide for the second time this year. If you know someone who really wants to be a model, let him or her know. On the 13th of April we are looking for young, talented people who are looking for fashion, advertising and media.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process and management: Models in Berlin

The casting is done as follows, first you have to send us online your most important data and two simple cell phone photos. Our Head Model Scout looks through all applications every day and sends the invitations including the address data for the location. This time our model casting takes place directly in the photo studio. So we can get to know you personally and also shoot directly the first Polaroids of you and make the first small model videos – the whole package! Who creates it in our exclusive file, for which begins a new life. Ideally you are 15 to 21 years old, if you want to start as a new model and have time for school after school! Because our modeling agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in major cities such as Tokyo, Paris but also London and New York. With us you have in Germany a great management and a springboard into the international modeling career. We accompany you! The registration for the casting can be found at the bottom.

Application and acceptance: How to apply for the live casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos that you make with your mobile phone in daylight. Please make a portrait and a full body photo. Please make sure that the pictures are created in the daylight so that you can see them naturally. Speaking of naturalness, for your application photos, please do not wear make-up and leave any styling. Wear the photos and the casting a simple black jeans, simple shoes and a white top. Nothing should distract from you! Again briefly summarized.

  • 2 cell phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, emperor
  • Outfits, black jeans, simple shoes, white shirt

With these four points you can apply for our model casting in Berlin and with luck, you will receive an invitation from our model Scout! The invitations will be sent within 48 hours. In case of cancellation no message will be sent.

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Minimum measurements for men and women

The requirements for models differ for men’s models and female models in their height, why is that? As you can read in our article about Pret-a-Porter and Haute Couture, especially fashion collections of designers are cut to specific dimensions. As a result, uniform fashion shows can be carried out later, as well as showrooms and photo shoots. Due to the same dimensions, it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm shorter than men. If you want to start as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. For men models applies in model agencies a minimum size of 185 cm. Ideally, you should not be over 192 cm. For high fashion models, the figure should be slim, so you have the best chances and to work for international high fashion brands. As a Curvy Model you are already more flexible. The height should be similar. Here again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up during the casting, as well as the photos for your application, simple clothes is the alpha and omega! You should also refrain from makeup, your hair should be open. If you want to work in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and especially no dyed hair! Therefore, come to the casting absolutely natural.

Berlin Jobs: Advertising, Online Shops and Fashion Week

The different jobs that you can do as a model in Berlin are extremely diverse! From the international online shop to the campaign shoot or photo shoots for fashion magazines. In Berlin you can experience much more as a model, because twice a year the Fashion Week takes place. At the Fashion Week, the top German fashion designers will meet to present their new collections for the season. In the process, new faces in the fashion industry are taking part in order to experience many castings once. Because that, you have only in the big mega cities around London & Co.

Showrooms and photo shoot: Jobs in Berlin

The absolute basic job of a model is the showroom. A showroom can present it to you like a small fashion show, only without an audience. Here sellers or designers meet with the customers. For this, one, two or three models are booked, who present the current pieces of the collection directly on the body. So the customer can make a good impression about the shapes and dimensions, as well as fabrics and workmanship of the garments. Larger fashion shows are rare, you will have them later at work abroad, as in Milan, Paris or London. As soon as you have some experience and your model book is set up, you will increasingly work for photo shoots. Photo shoots are extremely multi-faceted, from the online shop to the campaign or even catalogs, the family shooting and couples shooting, the best friends or all alone in the Berlin 200qm studio. The more experience you have gained as a model and the more positive feedback you receive from the customer, the higher your chance of being booked for larger jobs, such as commercials.

Commercials as Creme de la creme of jobs in Berlin

If you work as a model in Berlin for commercials, then you have already made it very far! For commercials are no longer just about having talent as a model, but also about acting skills. In addition, the reputation of such a commercial is even greater than a photo shoot! With a little luck, the commercial will even be published in several countries, and you will get additional buyouts. This is a fee you get for publishing pictures or photos. This additional fee will be charged in each case if a commercial z.b. used for Germany, on TV and television, for a year. If this commercial is then renewed for another year, or if another country is added, new buyouts will be made.

Become a model in Berlin

If you want to become a model then send us your application, we’ll help you get started in the industry and we’ll help you get it going! With career planning and great attention to detail. Our model agency exists since 2015, after only two years we were chosen by the Bravo to the Top 10 recommendation in Germany. We put a lot of effort in the promotion of young talent and look forward to your application.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her about our modelcasting on April 13th in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we were able to find four new talents! They were already allowed to do the first showrooms. As a Berlin model, you can go far, even if your measurements do not fit into the high fashion industry. There is a lot of potential away from high fashion: catalogs, online shops, advertising and much more. Especially Plus Size Models are gradually gaining more market share.

In advertising, they are much more authentic, since their dimensions are similar to those of the average German woman. Did you know, the average woman in Germany has a clothing size of 44? If you know a beautiful girl or a beautiful woman, tell her about us now! You can find the application directly here:

Apply now for Berlin

Casting sheet

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

Portrait
File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

Whole body

Winter Couple Shooting: Fabian and Marie for Deichmann x Fila

This time 2 of our models were booked for the same job! Fabian and Marie were in front of the camera for Deichmann and a visit to the Christmas market was also included. Of course the visit was not for fun, but actually the shooting location. Just a few days after the shooting you could already see the first results on Instagram. Social media is also a big topic for Deichmann, which is why we shoot regularly. Who of our models will be shooting for the fashion brand next time? We’ll stay in a state of stress!

Outdoor Shooting: Winterly mood with warm clothes

As soon as the styling was finished, after a few shots in a warm set, we went on to the next shooting location: The Christmas Market! Where else is the winter atmosphere so good between mulled wine and roasted almonds? With a beautiful backdrop like shining stars and chains of lights, you immediately get back a little Christmas magic and the pictures look much more inviting. Marie and Fabian definitely liked the idea and were really looking forward to the shooting.

Acting is part of being a model!

Even if Fabian and Marie are not a real couple in real life, they play it in front of the camera. Of course, this also belongs to modeling! For this reason it is not only important for a model to look good on the picture, but also to have the talent to put himself in different situations. We think they did a great job, even though the weather was cold.

Warm up inside and continue!

The shooting started on a warm set before it went on into the cold. Have you noticed that not only Marie’s style changes in the pictures, but also her hair? Ideally, as different pictures as possible should be created at the end of the shooting!

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One shoot – Multiple outfits: Fast outfit changes like real professionals

As at every shooting there were outfit changes again where Fabian and Marie had to change different shoes, jackets and sweaters. They could not be stopped by the cold and in an emergency there is always a spontaneous visit to the café around the corner!


Marie takes you behind the scenes!

If you want a closer look behind the scenes of a little shooting, you can see Marie here. She took you for a day and gives you exciting insights. Take a look, it’s worth it!

Casting Agency Hamburg

Casting agency for Hamburg – Whether a casting is for your next fashion show in the store, the upcoming photo shoot and film productions in Hamburg. With our full service casting agency we plan every detail for your media project: project planning, casting and mediation. Fast suggestions and selection are guaranteed with us as Modelcasting agency for your Shooting. Your casting agency for photo campaigns and shootings scout the best cast. Your absolute satisfaction and that of your team is our most important factor in project management. CM Casting, our casting agency takes care of the entire process for your booking in Hamburg for Hamburg clients: models or moderators. Our casting agency provides a Europe-wide scouting network for Hamburg. In advertising campaigns, online campaigns and online shops we ensure the perfect cast! Our bookers are guaranteed to find the best cast for your advertising shootings. With reliable partner agencies we quickly organize a good selection, contact us!

Mini Clips: Brand awareness by the way Steigern

One thing is certain, for brands castings are not only the fastest way to the perfect cast. The live event is just as good as a digital marketing campaign: Models wanted!

With the focus on qualitative development, our casting agency puts a lot of commitment into your individual development. Our managers focus on your ideas and wishes. On special request, we can offer you competent help with questions concerning the project. Save valuable resources and time with our agency services. The ideal model in Hamburg. Our agency for models accompanies you and your project in the entire organization process. With exclusively professional partners in Germany. Our casting agency guarantees your shootings absolute precision in management and organization on a high level – day after day. Through our management you always get your individual selection of models fast, carefree and uncomplicated. Write us your individual wishes at any time.

Fashion Photography – Fashion & Haute Couture

Since the turn of the millennium, the three top dogs Vogue, Vanity Fair and Harper’s Bazaar no longer dominate the field alone – today’s fashion photographer is increasingly working for independent magazines and has raised the artistic standards for his pictures. The boundaries between art and fashion photography are becoming blurred, while the previously rather uniformly commercial direction is becoming blurred. That’s what our fashion photographer Oliver Rudolph says about fashion photography then and now! You want to learn to take pictures yourself? Here you can find our book recommendation: Learn to take pictures.

Fashion photography today – trends, zeitgeist and high fashion

Even today, the profession is subject to the constant change of ideals and the development of fashion itself, which is why my job as a fashion photographer lives particularly from flexibility and adaptability, and also requires a lot of openness for new things and a feel for trends. Anyone who equates the profession of fashion photographer with the mere photographing of clothes is clearly subject to a socially widespread cliché. Even today it is important to sum up the dreams of a society, the spirit of the times and the personal desires of a decade, and to stage them consciously as a fashion photographer.

Fashion photography, especially haute couture, should not only be visually appealing and aesthetically inspiring, but should also encourage the viewer to participate and imitate and at best be one step ahead of its era. The representation of fashion merges here with the representation of an idea. In close cooperation, whether fashion advertising agency, art director or marketing agent – from Los Angeles to London. The result is ultimately the ultimate staging – not of the dress, but of the fashionably dressed personality.

Fashion photography back then – big idols & fashion magazines

The first fashion photographer Adolphe Braun to be regarded as such published the first “Fashion Magazine” in 1856: a book with 288 photographs of the Comtesse Virginial Oldoini, who was the first fashion model to present her robes there. Since photography was by no means suitable for the masses and reproduction was still in its infancy, not much happened in the following years until 1892, when the first fashion series was printed in La Mode Pratique.

Fashion photography took a step forward at the beginning of the 20th century with the “Harper’s Bazaar”, the “Vogue” and the “Vanity Fair”, which until then had had to resort to sketched drawings. You can find out who’s the trend today here: fashion magazines. More and more fashion sections are published, and at the same time the first photo studios for fashion photography are being set up in Europe’s metropolises. Thanks to these circumstances, fashion photography had become an art form until the 1930s.

Until then, everything had focused on European centres such as Berlin, Paris and Hamburg. During the Second World War, most fashion photographers relocated their creative centres to the USA, where the hottest fashion centre ever established itself: New York.

Changes, trends and zeitgeist influence photography

The next change is due to a generational change between photographers and models, which is why fashion photography developed into a younger, more dynamic field of art in the 1960s. A decade later, fetishism and pornography came to the fore, but during the 1980s this declined sharply again and photography now took place in aesthetic worlds and often in classical black-and-white.

Since the fall of communism, fashion photographers have also become more realistic in their expression. The “Heroine Look” is also developing into a subculture of its own, and fashion photographers such as David LaChapelle are promoting the glamorous style that is so popular today. At the end of the 90s, the field repeatedly took a step in the direction of more freedom of movement – and fashion photography finally became what it is today.

New commercial by CM: Model booking 24/7

Models are searched worldwide at any time of the day – no matter, if you are in London or Berlin. Advertising agencies are looking for new faces, which fits to their client perfectly. As a media agency, are also producing more and more videos for YouTube, Instagram and Musical.ly, we’re trying to get more and more extended video productions. Today we just released our new video “Glass”, now on our modeling agency Youtube channel.

3D Effect! The new spot for our booking devision

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

New Season! Nach den letzten Castings & Shootings

Hello her dear! The last few weeks were really packed with great events. From our first Rooftop Casting in Berlin to the Influencer Event in Munich. Our team has also grown and we had great bookings for our models, among others. An advertising campaign for Henkell, many shoots for Deichmann Read more

Bravo Magazine: CM is now one of the ten leading modeling agencies in Germany

OMG. What should we say, OMG! One of Germanys top magazines for trends and young people just voted us to the top leading modeling agencies in Germany!! Bravo and Bravo Girl: We are now officially in the ranking of the 10 best model agencies in Germany. An absolute honor for us and our models! Read more

Anika and Luna LIVE on Snapchat: 2 Days for Prada

Anika und Luna have their first job for Prada. Luna already her second presentation. We are so proud of our girls! Prada was founded 1913 in Milan and until today, all decisions are made here in Italy. Our models travel to Hamburg now and tomorrow they will stop in Frankfurt (Germany). If you like, follow their journey on Snapchat! Read more

Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Beach Wear! “Urban Sun” new in HUF Magazine – Models: Lea & Maria by Oliver Rudolph

Now available in HUF Magazine with New Era. Photographer Oliver Rudolph and our models Lea (Germany) and Maria (Germany). The summer editorial was taken in mid-August. They are photographed in the beautiful Netherlands, directly at the beach! With the friendly support of New Era, POC, Ipanema, Ipanema Beachwear and Palm Beach! Read more

Malia & Rauna in Bali x Nunui Bikini Commercial

Malia & Rauna in Bali for Nunui Bali – Paradise is very close if you look at this fantastic commercial spot for Nunui Bikini. Both models, Malia and Rauna look really great! If you like to book them, take a look at our model board! More about the fashion label? Click here on Nunui BaliRead more

Johanna & Marie – Gosee Youtube Video

Johanna and Marie – Watch out for these two models! Our new faces Johanna + Marie for a short gosee infront of the studio. Shooting with Oliver Rudolph and Linus Mimietz / CM.  Read more

Model Basics: Travel, Castings & Jobs – Recommendations for Models

Model Basics – Every day, models get out on new auditions in the metropolises of this world. Anyone who is well prepared for casting or fitting has often won half as a model. At least, you have a lot less stress! So that you are perfectly prepared for your next agency or customer appointment, we have here for you a list of must-haves for models.

Overview – Model Basics: Travel, Castings & Jobs

  1. Travel – Suitcases, Power Bank and Cosmetic Travel Sets
  2. Outfit – Push-Up Bras and Briefs for Models
  3. Beauty – Wellness before and after the job
  4. Make up & Styling – natural cosmetics for stressed skin

Travel – Suitcases, Power Bank and Cosmetic Travel Sets

Eastpak Koffer Spins (Double Denim, 52 cm, 34 Liter)

Reviewed on 27.08.15 (Amazon): “This bag is awesome! Super sturdy and extremely practical and stylish .This bag accompanies me on all journeys that go from a weekend to a week.For this period, everything fits in perfectly. I love them and will get them in other sizes in case I go / fly somewhere else, and this small model is approved as carry-on in all aircraft. ”


iProtect Slim Power Bank (extra Power with Charger for iPhone, iPad & Co.)

Rating from the 17.04.15 (Amazon): “Very good product, great workmanship and good value for money, I work a lot with my iPhone and I do not want to miss the power case anymore, even if the iPhone is empty, it can be completely with the Charge Power Case. ”


Starcrafter Transparent Cosmetic Travelset 3-Piece

Rating of the 06.04.16 (Amazon): “You get a small bag for the typical utensils in your hand luggage, which you can take only in limited quantities and expressly only in transparent, sealed bags.In addition, you have two other pockets that you Can be used in the main luggage to keep suntan lotion, etc. Another good use for the large bag: Here you can easily pack socks or bras in it, so you can fish with a handle from your luggage. ”


Hotrose Multifunctional Cosmetic bag for travel and home

As of 01.06.16 (Amazon): “I’ve been looking for it for a long time, it’s hard to keep the brushes safe while traveling without damaging the tips or staining things in the suitcase with paint I am satisfied and the price is also fair. ”


iX-brella Mini Umbrella: umbrella in case – light and tiny in black

Rating of 19.08.13 (Amazon): “Looks jewelry, lies well in the hand and the material feels light and pleasant but still stable on.Spiffig is the idea with the case.The first heavy downpour he has also very good The autumn can come.


Outfit – Push-Up Bras and Briefs for Models

Triumph Women Push-Up Bra

Review (Amazon) from 24.07.2015: “Fits just perfect, I have now 2 of them and probably will not buy any more .. What else bothered me in almost every bra was the Piksen and scratching, etc. From this I feel nothing You could probably fall asleep with it without it bothering you. ”


Schiesser Women Hip-String

Rating of the 15.05.15 (Amazon): “A string thong just can not sit better, that’s just brand quality from Schiesser as always good and durable.”


 

Beauty – Wellness before and after the job

Arganoil – 100% pure oil / 100ml

Rating of the 04.04.16 (Amazon): “Have very dry skin prone to impurities! Have treated this wrong for life .. Finally, I have recorded my correct skin type and ordered this oil.I really must admit that the oil, the formation of blackheads and Prevent acne, use argan oil for 5 weeks and really have almost no problems! Let’s see how it goes on, I am very satisfied right now! ”


Aok sea sand mask with white tea / 100 ml

Rating of 27.08.15 (Amazon): “I love the almond bran, it can be used as a facial mask, peeling or for daily cleansing, it is natural and without any Pafüme etc. Makes a beautiful smooth skin., You can not cleanse your skin better Unfortunately, I did not receive the bran in the drugstore anymore, here you can order it with Prime in a pack of 3. So you can not complain. ”


Roche Posay Anthelios XL BB Creme SPF 50+ / 50 ml

For particularly light-sensitive or sun-prone skin. In very intense sunlight. For normal to dry skin, also suitable for atopic dermatitis. The Anthelios XL tinted sunscreen SPF 50+ with pump face pump with the innovative filter technology Mexoplex offers a higher UVA protection than the minimum recommended by the EU. In addition, the Anthelios XL nourishing, tinted sunscreen SPF 50+ still contains soothing thermal water from La Roche-Posay. The practical all-in-one solution: For the highest daily UV protection in a smooth, nourishing make-up texture. Light to medium coverage for a natural finish.


Make up & Styling – natural cosmetics for stressed skin

Sisley Eye Concealer with Botanical Extract No.1 / 15 ml

Sisley Eye Concealer obscures dark circles and signs of fatigue, enhancing the outline of the eyes with fine lines. The concealer visibly smoothes and reduces swelling, long lasting.


alverde Nature cosmetic Eyeshadow Quattro Chocolate 37

With this product you have absolutely natural ingredients and perfect results.


alverde nature cosmetic lipstick Dusty Pink 27

Also the lipstick from alverde is an absolute must for models. As with the eyeshadow you will find only absolutely natural ingredients, perfect for sensitive skin.