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Karen and Korlan for the new Foreo LUNA commercial – Power Your Beauty

Our beautiful models, Karen from Paris and Korlan from Rome, are currently featured in Foreo’s new commercial. Karen is as sporty as ever and Korlan is exuberant in the club. They cut a fine figure and advertise their perfect, pure skin in the spot. Our two top models were flown to Serbia to take part in this production, a perfect start for the great cooperation with our partners from Milan.

Behind the scenes of Foreo

As a little extra to the commercial, there is also an exclusive Behind the Scenes video of the production. If you always wanted to know how it works behind the scenes of the absolute top commercials for the biggest brands, you will get a special insight here.

Would you like to work as an international model for commercials and fashion brands? Then apply now and become a model.

Modeling in Berlin! First castings, jobs and travels in the capital city

Welcome to Berlin! The “place to be” for models and those who want to become models. In the capital not only the international celebrities gather for the mega-events. German and international politics, the media and of course trends, magazines and fashion from all over the world and from all cultures meet here! As a model in Berlin, you have the very best chances to get your hands on big jobs and advertising campaigns. There are many casting events here, not only for national campaigns that are broadcast on German television or in the social media, but also for worldwide campaigns that you will see in different countries around the world. Achieving such jobs is the absolute goal for up-and-coming models when it comes to making their dream come true, so that they can make a living from modeling. Just as influencers and bloggers work long hours for their own careers, you have to do it in a modeling agency. Nevertheless, it remains to be said: In Berlin you have a big advantage, in the capital they all come together in the end. One of the biggest fashion events also takes place in Berlin, where many famous designers come to show their collections. As a model you then present the fashion at a fashion show or at one of the numerous fashion fairs. This is a good start for you as a model, because if you can convince yourself, you can also get follow-up bookings at Fashion Week.

+ Berlin + Munich + Cologne | Model Castings in February 2019

News! Next Model Casting Berlin 26.04.

Casting Berlin! On 26.04. it’s time again and we are looking for new talents in the capital! Read more about the new Model Casting Berlin.

Models “Place to be”: Berlin Mitte

Berlin is not only an interesting place for models because of its diverse customers from the media and TV industry. The city has much more to offer! In Berlin Mitte alone, there are thousands of stories every day between Kreuzberg and Moabit that could be told. In Berlin it is sometimes best to be a model. You can relax with friends in a restaurant or experience cultural events in Berlin, from small concerts to art exhibitions to major Berlin events. This means that you are not only caught up in your work, but can also manage your private life and friends very well. Because as a model you will have little time sooner or later. Therefore it is important for you to maintain social contacts and friends. Your career, especially as a student, should not be the first priority. Serious model agencies in Berlin make sure that you get good marks and that the teachers are satisfied with your performance.

If you move to Berlin as a model, you may feel a little lost in the beginning. Several million people, plus Berlin’s very own charm, tens of thousands of streets and hundreds of lines, from buses to subways. It can take a while before you can get your bearings in Berlin, for example if you come from the country. It’s worth it! Because as I said, there are thousands of stories in Berlin!

Fashion show, showroom and fashion designer in Berlin

In Berlin-Mitte there are many fashion dealers on some streets. Boutique & Showroom you will find especially here in the city between Zoo and Alexander Platz. Here fashion designers present their new collections when buyers from big fashion houses and chains come by for the new order. Showrooms are usually quite unspectacular, especially when you think of the big shows of the star designers at Fashion Week. Showrooms in Berlin are simple, like everyone else. Here you introduce fashion to an exclusive and select, very small audience. Usually there are only a few people, maybe three or four. You’re often alone with the fashion designers or someone from marketing or sales. Little by little you introduce the different parts of the new collection to the customers, show them different materials or cuts and also show them details. After that, not a single sample is sold, but often a few thousand or ten thousand pieces. That’s why your job as a model is very important for the designer and the whole brand. Some haute couture labels even have their own events to present their collections. Every year, just in time for the spring, summer, autumn and winter seasons.

The big fashion shows are a little different. In Berlin, the absolute highlight is the Hightlight? The Fashion Week, of course. There is not only the main event at Berlin Fashion Week, but also many side events, which are often even more exclusive than the chance at Mainstage. Models are not just wanted at castings a few days in advance, but are booked weeks or months in advance by the star designers. These include shows by Michael Michalsky and Harald Glööckler. Guido Maria Kretschmar also presents his latest masterpieces here, but on the Main Stage. This shows that Fashion Week is a “must have” for Berlin models.

Fashion show for the Fashion Week

Maybe you remember the famous sentence by Mr. Frank Sinatra from the famous song “New York”: “If you can make it there you can make it everywhere”. This means that a fashion show is always the same! Usually there is a casting in advance, where hundreds of models come to present their model portfolio in a super short show. Then the designers select their preferred models and contact the respective model agencies with a request for an option. You will then get a concrete Fitting date, if necessary also a date for Final Rehearsal, shortly before the big fashion show. As a model you have to keep all two or three dates free. During the fitting, the garments are first tested on you, so you can still make corrections, for example if the fabric does not fit perfectly due to a few centimeters too much. Light, reflections, all these details play an important role for the designers during the presentation of the collection. During the fitting we are also given the first immediate information about the show. In the case of large choreographies, there is often a final rehearsal, or in German, the large dress rehearsal. Here the choreographer, the models and the designer come together to rehearse the show again, so that all models are in time and nothing can go wrong anymore.

Then the big show and the hectic comes towards you. Not only the designer and the event team are there, media representatives, editors of magazines, stylists and make-up artists are there to prepare the models for the catwalk every second. As a model you don’t have much time between each fly. With some models the Berlin muzzle gets through quickly. Especially when things get stressful and over fifteen models with assistants and make-up artists have only a few minutes for each individual outfit. If you hold out here, you can make it far in your modeling career.

Photo shoots and campaigns in Berlin

Fortunately, a main job doesn’t consist of shows! Most of the time you’ll be working as a model by doing photo shoots. Photo shoots are so often needed. Just think of the different advertising agencies of designers, but also other companies. The food industry, banks or insurance companies. That’s why models are often booked for photo shootings. Of course, there are many interesting locations in Berlin and local photographers know how to stage a model at a certain location. Advertising agencies and companies like to rely on Berlin production when it comes to high-quality media. With its multicultural influences and ideas, Berlin has always stood for creative work. As a model, you have a great chance of getting a good photo shoot in the capital. Occasionally you have to go to castings, but very often you will get your booking directly. A direct booking is advantageous, because the customer will book you directly from your photos. So you don’t have to come to an extra appointment to see if you fit at all. You get directly a shooting date, the location and your fee for the job.

We as a model agency are happy about every new Berlin talent who has the courage to send us his photos. Simple photos with a mobile phone are enough for us. Just make sure that you take the photos in daylight and that we have a portrait and a full body photo of you. If you want to try it, apply now in our agency as Model in Berlin.

This commercial for example was cast in Berlin!

Shopping tips and insiders for Berlin Mitte

By the way… Shopping in Berlin? Here you will find the best tips and insiders!

More about Berlin? In our Model Blog you can find many more articles about the capital:

Fashion Week Finals #BFW – The Show [Nil & Mon / Lin Art Project]

Together with our partners we invite you to the ‘Fashion Week Finals’ – the last show in summer 2019! Fashion Meets Summer. Along with Guido Maria Kretschmer and Michael Michalsky, the highlight of Berlin Fashion Week. Top location, 200 invited guests, 100% exclusive, by invitation only. At the end of the Berlin Fashion Week we build THE most beautiful show in Berlin, with Swimming Pool Runway – Saturday evening, Berlin. Mega Show + Photos + Swimming Pool Runway. FWF – More about the show (fashion magazine):

Guests & Outfits

Runway & Designer Outfits

Backstage

Nil & Mon x Lin Art Project

The Designer:

Example of Nil & Mon:

Cinemas in Cologne – The best houses in town

You need another plan for your Friday night in Cologne? It is too cold outside to do anything, but also too bad to spend the evening at home. Then cinema is always a good alternative. In beautiful Cologne there is not only a considerable selection of conventional cinemas, but also some specials, such as the open-air cinema at the Kranhäuser or a car cinema in Porz. The selection speaks for itself. We at FIV have listed the highlights of the city for you – Have fun!

Residence – Noble cinema at the Hansaring

May I introduce – one of the noble cinemas of the city of Cologne. “Residence”. The special thing about this cinema is not only the beautiful and luxurious ambience, but also the possibility to drink a tasty cocktail after going to the cinema.

Cinedom – Cinema experience at the Mediapark

Directly at the Mediapark in Cologne you will find a cinema giant, the Cinedom. It is not only the fifth largest cinema of its kind but also one of the most popular cinemas in Cologne.

Sion summer cinema – cinema evening under the starry sky

Even on hot summer days, there is nothing against a visit to the cinema. However, when the sun is shining and the weather is nice, you usually don’t want to sit in the dark cinema auditorium. Here is our editorial tip: The Sion summer cinema. This cinema offers the perfect opportunity to watch a film in the cinema even on warm days. In addition, one should not miss the beautiful view of the Kranhäuser and the Cologne Cathedral.

Cinenova – Cinema, Open-Air and Live Ballet

The cinema “Cinenova” is known for its wide range of offers. Not only can you watch the next cinema hits, but you can also enjoy a varied open-air feeling. In addition, there are live broadcasts of ballet, among other things, as in hardly any other cinema. The package will then be rounded off with a beautiful beer garden and restaurant. Et Voilà – your Saturday is saved.

Filmpalast Köln – cinema evening at Rudolfplatz

DRIVE IN Car Cinema Cologne Porz

Cinema like the ’50s in America.  The DRIVE IN Autokino in Cologne Porz offers the perfect opportunity to revive the old American cult and to experience cinema a little retro.

Sync by n17t01 https://www.instagram.com/p/Bk-_iOmnYY6/

Off Broadway – Movies from all over the world

And for those people for whom German or English films have become too boring, there is now a solution. The cinema “Off Broadway”, because exactly this cinema shows films from all over the world (Europe, Asia and Africa) in the original language. But don’t panic with german subtitles of course! 😉

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Wie wäre es mit Kino bei dem Wetter? Ein absolutes Schmuckstück ist das OFF Broadway #Arthauskino auf der #Zülpicherstrasse! Nicht nur die Filmauswahl ist stets beeindruckend auch die Geschichte! Die erste Eröffnung war bereits 1945 und die zugehörige Kneipe aus den 50ern zählte zu den ersten Studentenkneipen auf der Zülpicher 😊 Schön, dass es so einen #Veedelschatz noch gibt! 😍 P.S. Auch wenn das Wetter regnerisch ist, die Musik aus Love&Mercy – einem Porträt über das Pop-Genie Brian Wilson der Beach Boys – verbreitet auf jeden Fall gute Laune und macht Lust auf Sommer! #Köln #Kino #offbroadway #beachboysmovie #loveandmercy #gutelaunemusik #kwartierlatäng #zülpicher

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Metropolis Lichtspieltheater GmbH – Original language films at Ebertplatz

Top 11 movie and series recommendations for home

Big blockbusters can of course not only be enjoyed in the cinema. Also on the home screen there are a lot of exciting adventures to experience. Streaming services like Netflix make it possible. Of course, you can also use the tried and tested DVD or Blue Ray. Now the question remains, what look? Here are a few tips from the editors:

  • The Crown
  • Sex Education
  • Glow
  • dead girls lies not
  • Making a Murderer
  • Ozark
  • Suburra: Blood on Rome
  • Master of None
  • Stranger Things
  • Bird Box
  • The OA

Advertising, Models, Lifestyle! Function in the marketing mix

Advertising agencies – advertising is a broad branch in the field of marketing. But what does everything count among them? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and the Internet, are also part of the range of advertising. Through the instruments, for example the carrier media, companies try to polish up their image on the market or to set it at all. And I do it deliberately!

You are as a model part of the marketing strategy of Brands

Well worked out marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The companies try to address their target group directly and to communicate with them on a different level, also to influence them. The aim of this is to make customers feel addressed, identify with the company and finally increase the sales market. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these that carry the company’s message to the customer.

Advertising in national markets: commercials and shootings for “all”

Washing machines, laundry stands and detergents. Advertising is much more than fashion and new smartphone. Household products, insurance and supermarkets. For national markets, advertising is produced that is close to the end consumer, less in terms of values such as “lifestyle” and international “jet set”. Here one tries only rarely to arouse the international life feeling in the consumer, mostly it concerns the advertising agencies here around familiarity. Instead of high class parties, in national advertising families tend to drive their new car into the garage, where they simply make a fresh pizza at home in the oven. The family meets at the table, everyone laughs! In the next spot, friends sit at the lake grilling while they drink a cool drink. Afterwards a family father and his daughter are happy about the cheap car insurance.

As a model in advertising, you naturally have countless areas in which you can become active. Just a glance at your mobile phone shows you all shops, all websites, all companies book models or buy picture material. Looking back at the advertising posters, it’s not just fashion companies. Banks, insurance companies, automobile manufacturers, telecommunications companies, they all advertise.

What challenges are there as models in the commercial area?

Many New Faces work well with fashion because their facial expressions are still relatively rigid. That makes her kind of cool and as long as you’re very young as a model, it works. At some point, however, the demands will rise. From the first shooting with five models, who play a group of close friends for a commercial, up to one of the most difficult tasks in commercial photography: family shootings! Therefore a little insight into how difficult it is to capture emotions in the perfect moment from all involved. There are also children on the set, no professionals and maybe a family dog who doesn’t always do everything on command.

Family shootings with kids and spouse

For example, you must learn to interact with children and other models. For a single photo, the same motif is often shot over several hours. They are all just waiting for all models to convey the perfect emotion at exactly the same moment. For example, the father should throw a ball to the child, while the mother joyfully clasps her hands and the dog lies perfectly. So the scene is repeated, over and over again. Really exhausting! With every single shot you have to bring out the emotion again and again. A really challenging job that requires a lot of practice and skill.

Large campaigns require a large team – for a single photo

Especially photos that look simple on the advertising poster have often been produced with a lot of effort and large teams. The campaign is initially planned in the advertising agency over weeks and months. Afterwards, photographers will be booked for the photo shoot, technology, the entire location, catering and much more. Anything for a photo.

The success of a photo shooting depends at this moment therefore crucially on you. Your performance must be available at the push of a button. Your smile must be perfect even if you had a long night flight the day before. And even when you’ve barely slept. Even if you’re sick, you can’t stop a production so easily. Experienced models are therefore a lot of value on the set, they reliably bring their performance.

Advertising in international markets: Requirements are even stricter

While in the individual countries the focus is very much on the average consumer, international advertising often looks for international dimensions. That means: Perfect body, full hair, charm and style. International top models offer this mix.

Model Agency for Music Videos – Women & Men for Performances

CM – your model agency for music videos. 2015 was already one of our first bookings a music video. Back then with five of our models to a top ten charts song. It went on over the years, up to the new music video of Miami Yacine to the song designer. We help your production to find the perfect model. Music videos are not mayflies, but are present for weeks, months and years if they are successful. Especially through YouTube, music videos have reached an incredible longevity they didn’t know before. That’s why the choice of models for many musicians and productions is more and more in focus, because the look of the video often stands or falls with the protagonist. We will help you with model selection for your music video, as well as administration and travel management when circumstances require.

Model selection and booking for music videos

First send us your booking request, with important information about production and publication. This includes various information such as

  • Date of production – start, end, pauses, etc.
  • Travel times – arrival, departure, pick-up at airport / train station, etc.
  • Type of production – video, photo, quantity, type of job
  • Models – number, specific information about age, appearance, size, etc.
  • use – use in which media, at what time and in which places

The booking request will then be received by our model agency. Here one of our experts will take care of the booking request. You will receive your feedback within a very short time. Depending on how detailed the information was, with queries or directly with suggestions for production. It is important that you collect all information in advance to ensure a fast and smooth booking process.

Our model agency does not only take care of the selection of the models for a music video, but also of the complete production planning. That means hotels, travel and of course the briefings. So you can fully concentrate on your music video shooting while we pull the strings in the background for your actors.

Music video production

Music video productions are usually very expensive and connected with large expenditure. Within one day everything has to be in place, the entire production team is planned, the location and the equipment. From 8 o’clock to 19 o’clock, for example, every single scene must be in the box so that nothing has to be re-produced. Of course, this requires absolute professionals as models, not amateurs. Therefore, many production companies, but also music labels turn to model agencies to get professional actors for music videos.

As soon as the lights go on, the cameraman calls “Action”, it starts. Now every movement must fit, emotions, facial expressions and gestures. Everything must play together, in addition still the musician and naturally sometimes also the band. All these facial expressions and emotions must harmonize and fit together. The model must also have a cheerful charisma and positive energy. As a model agency, we take care of all this for your music video production.

Travel planning and management for music videos

Before you ask now, do I have to take care of hotels, flights, trains and taxis? No, of course as management we also take care of all connections to production, there and back. So that you can fully concentrate on your music video production as just described. As a model agency we book the right tickets and make sure that our models are ideally already on site the day before, so that the next day from styling to the mask everything is in place. This means that you don’t lose any time and you can be sure that the quality of your end product is completely right.

Example: Luisa in the music video for “Designer”

Questions about booking models

If you have any questions about booking models for your music video, please do not hesitate to contact our team at any time. We help you with our expertise and experience to find the perfect model for your video shoot.

Contact and requests

Contact us now and we will help you with your model search. Here you will find all important contact information:

  • Model Booking

Training for Los Angeles, Milan, Toyko & Co #TEASER

Model Coaching – Finally it’s time again, our New Faces from all over Germany meet for Model Coaching. With the help of model coach Lutz Marquardt they learn tips and tricks about posing, charisma, catwalk and more. Here already once a small Teaser for you. You can find the whole video on Sunday on our Youtube-Channel or here in the blog!

Model Coaching for 2019: School’s out

Model agency from 30 – Become a model at 30+ years of age

You are looking for a modeling agency from 30 years? With us and other agencies you will also find your home as a model over 30 years old. The big difference is the previous experience, have you already worked as a model and have you knowledge, references and customers to show or do you start completely new?

Modeling from 30 with previous experience

If you have already gained experience as a model at photo shoots, commercials or fashion shows, it is of course much easier for you to join the model agency. Many agencies, including ourselves, are looking for good models from the age of 30. On the way from the first catwalk at the age of 16 or 17, not everyone stays in a model agency but studies, works in a media agency or becomes a doctor or physician in a completely different way. So not everyone stays the same, which is why it is so important for model agencies to find good models from the age of 30. Because in advertising we need you! For new fashion collections, presentations at fashion shows, but also photo shoots for online shops, Instagram to video shoots for YouTube or TV commercials or spots for cinemas. You can already see how diverse the range of possible jobs is that you can do as a model at the age of 30.

Modeling from 30 without previous knowledge and experience

If you want to become a model at the age of 30 and have no previous experience or knowledge of the industry, it will be a bit more difficult! But this is quite normal and with young models completely the same, because of course there are substantially more models without experience who would like to realize their dream. It is therefore worthwhile for you to prepare well for this application.

What are the optimal conditions for models from 30?

The most important thing is that you have a job where you can take flexible time off. For example, if you spontaneously get a job for the next week and have to go to Paris on Tuesday, you might have to tear it down on Monday evening. Could you spontaneously take today off for next week? This is one of the first important questions, your time flexibility for job enquiries and customers.

If you can answer yes to this question, the next step is to go to your place of residence. Ideally, you should live close to your agency or potential client in Berlin, Hamburg, Munich or Düsseldorf and Cologne. This way you can be relatively flexible on the jobs and you can also be spontaneous on castings, e.g. in Berlin Mitte. If your place of residence is 3 hours away from the nearest big city, it will be relatively difficult for you to take advantage of such opportunities. This of course reduces your chances of getting a job compared to the competition.

The third important point that you must answer in advance with a yes is motivation.

  • Do you really have the ambition to concentrate on building your own model book over the months and years?
  • Would you invest time and money to independently get new photo galleries, how to improve your book?
  • Would you invest time and money to be able to go to a casting for example, you would do the same for 10 castings?
  • When a job calls abroad, would you accept it?

You have to answer all these questions and even more, because modeling in one of the big and renowned modeling agencies means full commitment in the booking case.

Model application

If you can answer all these questions with a clear yes, then we are looking forward to your model application. Send us your contact information and your photos, we are very happy. All information can be found here:

Model Agency Best Ager

Model agency, Best Ager, you’ve come to the right place! Especially our best ager selection is very fine and accurate, for our clients, from all possible areas from fashion to real estate, hotel, lifestyle products, jewelry and much more, many need good best ager model for the presentation of their goods and services. That is why we also offer our customers a small but fine selection and very good Best Ager Models of international level. For automotive commercials and beauty campaigns, we are always on the lookout for new talent for our clients!

What does best Ager Model mean?

The term Best Ager refers to models in an advanced age. The definition is not exact but runs between 50 and 60 years. They represent an upmarket lifestyle and correspondingly high-priced products. Accordingly, you can build up a good portfolio with renowned brands in comparison to 16 or 17 year old models. Since the competition is too small, it is worthwhile to send an application to the model agency. Cause with any luck, you might make it on the board.

Model agency application for Best Ager Model

The model application and the model agency letter do not differ significantly from the younger models. The most important thing that the model scout needs from you in the first step, for the rating, are two to four super natural photos taken in daylight. So that the model scout can see you absolutely naturally, without make-up and without styling. Be just like you are! If you want to apply now, then send us your Model Application as best Ager!

Minimum dimensions and requirements for Best Ager Models

As a Best Ager model, the minimum requirements and dimensions are much more flexible than for young high fashion models. For you, it’s all about expressiveness, professionalism and a certain look that enchants customers! So you don’t need a minimum size of 175 cm as a woman or 185 cm as a man.

Modelagency Commercial – Advertising and TV Spots

Model agency commercial – Commercial means “commercial” and thus “selling”. Conversely, we are in advertising and everything that has to do with advertising! Commercial models can work even more diverse than high fashion models. Why, you can learn it here!

Tip! Do you already know our new commercial agency for faces? Now on: STIL Models

Commercial models in advertising

Commercial recordings are advertising because they arouse a certain feeling in the customer through certain expressions, e.g. joy, love or passion and thus desire it. Desire for a product, a service or even affiliation, e.g. with communities.

So if you are booked as a model for commercial photography, you have to be able to do more than just look good. Here it is about emotions, facial expressions and expressions that transport exact feelings, at the push of a button, with every photo or video sequence. There are not only the classical emotions you know from the television from casting shows, like sexy or sweet, of course there are also much more sophisticated sets, e.g. family shootings. You interact together with your life partner, the small child and on top the family dog comes. While you throw a ball to the child, all persons should laugh and look over the camera. Do you know how difficult it is to capture this situation perfectly? That’s why you need absolute professionals for commercial shots!

Laughing at the push of a button is not so easy

Anyone who thinks that laughing at the push of a button is so easy or, for example, playing an intimate situation between partners in front of a team of ten, like the first kiss, requires a lot of practice and experience or a professional model coaching. However, if the production time is only half a day and all team members have been optioned for that day, each shot must be perfect. That’s why modeling is so much more than just looking beautiful, it’s about arousing emotions, that’s why you have to be very communicative but also social, because you have to be able to transfer into others and know their needs in order to get exactly what the customer booking needs for the campaign.

Who builds up such a good reputation in the modelagency, in addition, with customers, gets regular consequence reservations. In particular in the advertisement, that can happen quite frequently, e.g. if one recruits for a larger mark, which takes up constantly new products in the Portfolio.

Emotions at photo shootings

So that you can see how multifaceted emotions can be, here is a short overview of the different emotions that you as a model must master and that with different looks, sets and situations:

  • Fear
  • Averse
  • Unawareness
  • Aggressivity
  • Concern
  • Thirsty
  • Confusion
  • Shake
  • Excites
  • Nerves
  • Hectic
  • Hopeful
  • Love
  • Sleepy
  • Surprised
  • Overwhelmed
  • Crazy
  • Fury

More character than fashion

While fashion consists of novelty and permanent change, hence the term trend, it constantly needs a new look. In order to constantly create a new look, you need constantly changing designs, colors, fabrics, patterns and models. In order for fashion to focus absolutely on the collections, models are changed more frequently so that the same face is not always visible. With funny models it’s a bit different, if the customer likes a person, she’s booked a lot more often. Here you are again at recurring episodes bookings, an important indicator for you as a model. Because here you can see that your model agency likes to work with you and the customers are satisfied.

New! Our commercial agency for advertising & faces: STIL Models

Application for commercial model

If you want to apply as a commercial model in our model agency, we are looking forward to receiving your photos! Send us yours here:

Model Agency Alternative – People Models for Advertising

Model agency alternative – Alternative Models, that means tattoos, piercings, edgy looks or also faces! No matter if in Berlin or Hamburg, especially for advertising and photo shootings with advertising motives you always need interesting faces. Therefore many advertising agencies are also looking for alternative model agencies. Here you can find People Models, the technical term for alternative models. People means people from real life.

Tip! Do you already know our new commercial agency for faces? Now on: STIL Models

Alternative models in advertising

From Dreadlocks, up to the extreme and height of 210 cm, lure, large tooth gaps or even once missing teeth. Especially for advertising you need alternative characters, which emphasize the product once again or appeal to a very special and specific target group. No matter if it’s the vegan mom from Prenzlauer Berg in Berlin or the alternative punk in Hamburg. For many jobs there are different challenges.

For the muesli advertising spot, the new pram or even the chic small town car, advertising constantly demands characters that correspond to the realistic image of society rather than high fashion models. Therefore, many agencies have specialized in this area and call themselves People Agencies as described above. Here you can find the most exciting characters and of course also special features that give some commercials the right spice. We all know commercials that live mainly from their character. Be it you likeable salespeople in electronics stores or the above-mentioned muesli commercial for a large German manufacturer that unites 3 hippies at one table. Each role has its own character and therefore needs a suitable character to fill it.

Music video – Boris for Miami Yacine

Alternative models can also be booked for music videos, like here our Boris (together with Luisa and Linn) for Miami Yacine.

Boris: Look!

Youtube Highlight July 2018: On the way to becoming a top model

Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!

Bravo Magazine: CM among the Top 10 Modeling Agencies 2018

How wonderful is that? If there is a model agency recommendation for young models, then we are! Especially for fast-moving TV. Only 3 years ago we were founded and already we are internationally active, from Tokyo to Los Angeles. After various top lists we are now listed for the second time in the Bravo as top recommendation for Germany. Big Merci!

Bravo Fashion Magazine: The Portal + Magazine for Kids and Teenagers

Bravo has been Germany’s most popular youth magazine for decades and is therefore an important voice when it comes to judging model agencies and their quality. Today a fan sent us a new article: GNTM castings + top agencies Germany.

Soon the Germany’s Next Topmodel Castings will start again. Heidi Klum is also looking for new top models in 2019. Besides practical tips for the live castings in various German cities, Bravo also gives recommendations for models who are looking for a long-term career and would like to work for the big customers in Germany and abroad. With us: Cocaine Models! For the second time Bravo Top 10, yes! One of the best alternatives to a short-term TV show, so to speak. With sustainable development, personal development, real jobs, not only for PR and a team that looks after you personally.

We would like to thank the Bravo editorial team that last year we were among the Top recommendations in Germany. In just three years we have overtaken major model agencies in Hamburg, Munich and Berlin, which is already 30 years old! Mission accomplished!

Do you know our fashion magazine?

Parallel to our model agency, we also founded our fashion magazine FIV in 2015. Since then we had great interviews, events and of course many unforgettable moments behind the scenes. With interviews of absolute supermodels like Alexandra Ambrosio, Victoria Secret Model, Zombie Boy from Canada and the USA or the sweet Pamela Reif with almost 4 million fans, just on Instagram. In our fashion magazine you will not only find exciting interviews with absolute instagram and YouTube stars, but also exciting interviews with our fashion photographer, models and of course fashion designers. Of course we also visit Fashion Week for you! Whether Berlin, London or New York, we are at the hotspots and backstage for you to report. Take a look at our fashion magazine.

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!

A visit in our Agency: Luisa & Hannah

Luisa is back! Her second fashion video with our model Hannah. After we already told you a few days ago about her first fashion video from Berlin, at our model agency visit, today on our model agency Youtube Channel appears her new video together with our Zoe. Videos are important to get an impression of the model, in motion and facial expressions. Interacting with a second model raises the bar. Because both looks have to sit, the position, the movement, really challenging. You have a strict timeline, a producing team and not eternally time. A good exercise for our models and a nice video for our customers to see how great they perform in front of the camera. If you want to see more of them you can find photos and videos in Luisa’s model folder but also in Hannah’s model folder.

More videos of the two but also of our other models you can find on our model agency on YouTube!

Rooftop Showreel with Luisa & Hannah

Our New Faces, now for C&A Clockhouse on Instagram

C&A Clockhouse – the young fashion brand. For the current season several of our models were already in front of the camera for Clockhouse. Young, fresh and trendy, that’s Clockhouse Young Fashion by C&A. The fashion retailer thus also offers its young customers high-quality products. Whether a crazy party outfit for the evening, casual leisure wear for the day or a stylish business look for the start of your career – the young fashion from Clockhouse at C&A is aimed at young people and the young at heart who enjoy life to the full and like to express this attitude to life with their outfits.

Our Models for C&A Clockhouse on Instagram

Social media & models go hand in hand today. Here are many young people and many new ideas. As a result, the social network is setting trends more and more quickly than ever before. Who are the most successful instagramers?

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We can do it! 💪🏼 #clockhouse

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Take the time to smile and be happy🎈 #clockhouse

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No caption necessary.. 😝 #clockhouse #sweater

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🙈 #clockhouse #christmas #sweater

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Trends: Celebrities on Instagram

Young, talented, popular: these are the top 10 Instagram Accouts:

  • Beyonce (singer)
  • Kim Kardashian (TV star)
  • Ariana Grande
  • Taylor Swift (singer)
  • Selena Gomez (actress)
  • Justin Bieber (singer)
  • Kendall Jenner
  • Kylie Jenner
  • Nicki Minaj

Fashion Week Berlin Highlights 2015: Guido Maria Kretschmer to HolyGhost

For the 17th time the Mercedes Benz Fashion Week took place in Berlin. capital, fashion metropolis and always at the cutting edge of fashion trends and style. Well-known designers presented their spring/summer collections 2016 in numerous fashion shows, including Hugo Boss, Lena Hoschek, Riani, Guido Maria Kretschmer and many more. They all attracted fashion enthusiasts and international trade visitors to the capital for Fashion Week. The main attraction was the Mercedes Benz Fashion tent, directly behind the Brandenburg Gate. Young, innovative, but also established fashion designers also presented their collections and designs in several off-locations. Our Cocaine Models-Model Bookerin Regina Steinpress was live on site and captured the most beautiful backstage moments.

Highlights on Tuesday – The first shows

The Berlin Fashion Week starts this year on 07.07.2015 with the first opening shows. With the highlight “Panorama Berlin” and the side event “IT COUTURE – The Fashion & Technology Exhibition”. Both start punctually at 09.00 o’clock. The seats are of course occupied until the last one, music is released: Fashion! It’s not over until the afternoon. The first fashion show gets the fashion label “Sopopular Menswear” and opens the catwalk with the collection “The Last March Before Victory”. The combination of military elements and Asian style is a perfect match for the fashion label. This is followed by several trade fairs, shows, side events and fashion shows in which renowned designers such as Lena Hoschek and Marc Cain present their new collections.

Particularly interesting are the many so-called side events at Berlin Fashion Week, because most of the time anyone can visit them without an invitation. These are not as well-known and highly official as the shows in the Mercedes Benz Fashion tent, where only invited guests have access.
Catwalk – Impressions from the catwalk

Our models at Fashion-Week Berlin

Also three of our Cocaine models proved themselves in the castings. They are part of Berlin Fashion Week and run the catwalk for various fashion designers. Simon walks the catwalk for fashion label Brachmann, a classic in men’s fashion, which this time took place at the stage location in the “Me Collectors Room”. Another highlight of Fashion Week for our model Simon is that he is the only model to conquer the catwalk for the new women’s collection of the fashion label Riani. Our Nikola presents the fashion of Pearly Wong, an independent design label, made of monochrome garments with unique materials. And Niklas takes part in the colourful and varied IVANMAN fashion show, which is intended to provide an impetus for more colour. There are not many looks in the collection, but well thought-out and stylish! Just as one knows it from the designer Ivan Mandzukic.

Highlights on Wednesday – The great designers

Of course, the second day of Fashion Week in Berlin will be an exciting day. A lot of other shows by famous designers like Anja Gockel or William Fan follow. Also the aftershow parties in the evening pile up, many celebrities, models and bloggers gather to celebrate.

A special fashion show was that of designer and TV darling Guido Maria Kretschmer. With his new collection “Bon Voyage” he presented his latest autumn/winter fashion 2015. Couture and “Ready to Wear” looks are combined for simple elegance and femininity. Stefanie Giesinger and Betty Taube, two then Germanys next top model candidates, can also be found on the catwalk.

Another highlight is the show of the designer duo Holy Ghost. Great Crested Grebe, an exclusive “in-location” with pool in Berlin, was transformed into an extraordinary catwalk. The catwalk runs over the water and is laid with an oriental carpet, which keeps the atmosphere very Mediterranean. Hundreds of visitors gather to take part in this spectacle.

Our models continue to conquer the catwalks

One of our Cocaine models is getting another catwalk job. Simon is allowed to participate in the third show so far and presents the new Spring/Summer collection 2015 by designer Franziska Michael. With a very creative and crazy outfit he walks casually over the catwalk.

Between Catwalk and Germanys next topmodels

Highlights on Thursday – almost 30° & Fashion

Shows and masses at noon, parties in the evening. This is the motto of Fashion Week in Berlin. Also on Thursday there are some highlights not to miss.
Fashion designer Michael Michalsky can be seen again this time! After he was not at the Fashion Week in January, because of the Ebola outbreak in Africa, for which he donated a considerable amount, he is back in July. With his first couture collection “Atelier Michalsky” he wants to create new favourite pieces. As expected, he inspires with his latest collection of trade visitors, as well as fashion enthusiasts.

Another absolute highlight on this day is the Dutch model Doutzen Kroes. Last week in Paris – today in Berlin. The famous Victoria’s Secret model is not on the catwalk this time, but at the Mercedes Benz Press Vernisasge, where she poses in an enchanting evening dress.

Our Models

Also on Thursday one of our Cocaine models will be present. Nikola takes part in the “Panorama Berlin” fashion fair. The fair starts on the first day and presents the most important trends of the coming season, which include women’s and men’s collections as well as accessories from leading lifestyle brands.

Highlights on Friday – spectacular finish

Also on the last day of Fashion Week, Friday, there are some highlights, as well as spectacular shows.

Especially exciting is the Michalsky Stylenite, with which Fashion Week ends, as every year. This year, however, with a “light version”. There the designer, his collection and the Fashion Week will be celebrated once again. Of course, all seats are taken at this highlight, because everyone wants to be there at this special end! On the catwalk you can see flowing dresses in pastel shades, as well as a lot of fabric with flowers. The floral wreaths on the heads of the men’s models are particularly striking. The more conspicuous – the better!

But also many other designers like Ewa Herzog, Dorothee Schumacher or the Turkish designer Emre Erdemoglu, who also present their collections on the last day, have a lot of fabric with flowers on display. So-called “flood pants” also seem to be back in fashion! Turtleneck sweaters and shoulderless tops are very often seen on the catwalks in the German fashion metropolis!

Exclusive Model Coaching: Catwalk Training and Personality / Acting

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with a personality coaching and a catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

 

 

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important the charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

 

 

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

 

 

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

 

After the success comes the relaxation

The last show videos will be available soon. Our entire team is gathering and the models are performing their new Catwalk arts. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Coming soon: Cocaine Models Magazine

Soon the Cocaine Models Magazine will be published. With great advertising agency and send designs into the coming autumn/winter season. In a few weeks the magazines should be here in the back office, after that it goes directly out to customers, ADs, friends and partners of the model agency.

Our moodboard! NIOMO London Shooting

As model & media managers we only know contemplative Christmas from television – probably it will remain that way for a long time to come. Between the most contemplative of all celebrations of the year (Christmas) and New Year’s Eve in the new year, we have decided to make a last high-quality shooting for 2014. It was an honor!

The Jewellery Shooting – Jewellery from the fashion metropolis

For one of the newest and perhaps soon hottest jewellery labels from London: NIOMO Jewellery. Our goal, spontaneously, on the first Monday after Christmas days, to create a complete photo set. We have one of our favorites from Kiev, a local photographer, matching make-up artists for the hand and neck close-ups. Jewellery, during the shooting the special challenge, which should come to the fore. Besides the usual set and photo equipment, we looked for a really chic and busy location in Cologne’s Mediapark. The moodboard is ready, now we photograph the new collection of the London jewellery manufacturer NIOMO.

NIOMO London

NIOMO is made by two enchanting young ladies. Both have studied and understood fashion and trends for themselves, for inner light, in London. That you see, all the jewelry creations, handmade and really adorable. Soon NIOMO jewelry will also be available in unisex, for men and women. You can find more information about the jewellery on her website www.niomo.co.uk, or via Like on the Facebook fanpage of NIOMO Jewellery London.

Moodboard (Shooting) NIOMO London

Casting Agency Düsseldorf

Casting agency for Düsseldorf – Thanks to our casting agency, we find the most individual candidates for your project together with your team. We take care of serious placement of cinema actors, models and presenters in TV, magazines and advertising for high-quality brands. Our managers are at your side at all times, whether a casting for your upcoming advertising campaign in Düsseldorf will be, productions for cinema and shootings with models, our agents deliver fast results and time-saving customer communication. We quickly organise a good selection with established partner agencies. For Düsseldorf and Hamburg our agency is your partner for casting moderators, actors and models, your casting agency plans and schedules everything for your company. Our model casting agency will always find the best candidates for your advertising campaign in your shops. Your full satisfaction is our most important factor. Quick suggestions are a matter of course at our casting agency for moderators. We take care of your search for photo models, presenters and series actors: placement, casting and overall project management.

CM: The Media Agency for Castings and Social Media Campaigns

Together with our talented, committed models, we are breaking new ground in the management of models as a casting agency. We get for you the best out of our model with individual recommendations. Mediation, Castings or Shootings, with us you find correct photo model. With us you are in the center of all our acting mediators in the entire mediation process as client and customer with each decision of our team at any time.

Casting Videos: Advertising effects

Young talents from our agency can adapt to different challenges. It is important to us to give our models the time they need to prepare for jobs through first-class management. We attach great importance to giving our models with professional management the time they will need to fully brief themselves and prepare for the job in a targeted manner. In this way, we enable all our young models to have great opportunities and castings for jobs right from the start. From the flashlight of a fashion show at Fashion Week to a photo shoot for European fashion chains to an advertising film for social media. Send us an e-mail now or call us. You save valuable resources and time through our services. Our casting agency stands for quality at a high level – day after day. Through our management you always get your individual model selection simply and uncomplicated. Write us your individual wishes at any time. Find your model in Düsseldorf. Our agency for models accompanies you and your project in the entire organization process. With professional advertising agencies in Germany and worldwide.

One thing is for sure, for brands all forms of castings are not only the most promising way to cast the strongest cast. The live event is just as good as a social media marketing campaign: advertising models wanted!

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Become a Model Frankfurt: Agency, Jobs and Travel – Questions and Answers

Frankfurter Models – Today we wanted to give all young young models in Frankfurt am Main a little insight into the work of a model agency in Frankfurt. Did you know that most jobs don’t take place in Frankfurt? But let’s start with the basic questions that arise about models. Becoming a model is quite demanding, because you already start at school. So you have to concentrate not only on good grades, but also on keeping your requirements and improving yourself.

Become a model in Frankfurt Main: How it works

Basically these question always arises first:

How old do I have to be to start modeling?

If you want to be represented and managed as a model in an international model agency like ours, you should be at least 15 years old. As a model agency, we recommend that you concentrate fully on school before you start.

Of course there are not only teenagers and teen models in the model industry, but also models with 20, 30 or even 60 years, so-called Best Agers. We also have tips for you!

Full concentration on school

Good grades and a good basic education will help you a lot later in your job. After all, the better you get, the more flights you have to make, the more punctual you have to get to hotels in new cities where you have to find your way around again and again. Sometimes you have to show some spontaneity for small advertising jobs or moderations. After the shootings or in the breaks, there are small small talks. If you then have a Magazine Shooting and can’t communicate off-set with the others who have usually seen a lot of the world, you shine less than with good general knowledge. But the more you get close to the end of your school days, the more often you will get booking requests from your model agency or cities outside Frankfurt. In addition, there are often travel days, so you are on the road for two or three days. The better your grades are, the more likely your school is to give you this freedom.

Legal requirements and labour law

The second important point in the minimum age of 15 years are the labour laws and regulations that exist in Germany. With 15 years you may already work substantially more freely, under 15 years you need special permissions, e.g. from the youth welfare department in addition, from a specialist. In an international model agency like ours you work a lot with fashion and products for a target group that is also over 16 years. Therefore international model agencies focus on models with 15, 16 years.

International jobs and customers

The third important point, if you want to work internationally, you need time to travel. Such a stay abroad usually lasts at least 45 days, but mostly even 60 days. The only time students really have time for such a long stay, including the trip, is during the summer holidays. In the summer holidays are generally rest periods, not only in Germany but also abroad. The families go on holiday and there is less production. Of course, there are fewer jobs for models. Some agencies, in Paris or also in Milan even close the agency completely for one or two weeks during this time. The high season for such a stay is then again September to December and afterwards from February to July.

In which cities are there the most jobs for models?

If you want to start your career from Frankfurt, your first focus will be on Germany and the larger cities in your area. This mainly includes Cologne but also Düsseldorf. The simple basic rule says that the more people live in a city, the more jobs, more advertising agencies, more manufacturing companies, but also more service providers and more advertising opportunities in the city center. The two factor plays the situation of the city, so there is e.g. a clear Top 10 in Germany. You can get most jobs as a model in Berlin and Hamburg. Especially in Berlin many international productions take place, in Hamburg there are many media agencies and therefore also many offers for models. Then come Munich, Cologne and just after that Frankfurt am Main, Hanover and Düsseldorf.

Alternative for Frankfurt Models: Cologne, Berlin and Frankfurt

In Frankfurt am Main, the view in the direction of Cologne and Düsseldorf is definitely the most worthwhile. But you can also do some interesting and exciting jobs in Frankfurt.

What jobs are there in Frankfurt? Of course you can do a wide range of jobs in Frankfurt. For example, you can work in the Frankfurt city centre for fashion designers and present fashion to customers from all over the world. Showrooms are closed events, usually only the fashion designers, someone from marketing and two representatives of the customer are present. You present the fashion on your body. Such a thing is called Fitting Model. Also in Frankfurt you will do many jobs in showrooms at the beginning of your modeling career. Besides, you will do your first photo shootings as a model in Frankfurt. Probably most of all for Instagram and with growing experience also for the first Frankfurt online shops. No matter if it’s about fashion, products from the technology industry or sports. The better you get and the more varied, the higher the chances are that customers will book you for jobs in Frankfurt.

With increasing experience, productions also increase in size. If you are first-class, you will also make it into the first commercials, as well as here for Opel, produced with three of our models near Frankfurt! With a production team of over 50 people, a helicopter, over ten cars that can be seen alone in the spot and a whole production team behind it.

Quantum Leap – Commercial with 3 CM Models

How do I apply in a model agency in Frankfurt?

For your application in Frankfurt you don’t need much, the experienced eyes of the model agency see the requirements for models at a glance. All we need from you as a model agency are three to four photos. Important, you don’t have to book a professional photographer to improve your model portfolio. At the beginning, at the application, simple mobile phone photos are enough for us as an agency.

It is important that you can be seen in daylight. You should wear neither makeup nor styling, so that nothing distracts from you as a person. Because naturalness is also the most important thing for customers later on. When you later negotiate with customers or send the models abroad, many decisions are made on the basis of Polaroids. Polaroids are just such simple shots. Without styling, makeup, special outfit, nothing distracts from you. The background is a simple concrete wall, you are standing in front of the camera, looking into the lens, without posing and emotions. Naturalness is the A&O.

Read more about this topic here: Model Polaroids.

Do’s and Dont’s for Frankfurt Models

If you really want to become a model, you should avoid any unnatural influences beforehand. This includes simple gel nails but also going to the solarium, hair extensions, lips injections, do without everything! Because you are as beautiful as you are!

Application in a model agency

In the following you simply send your picture material to Modelagentur, some data as well as your contact, your name, place of residence but also the most important measurements as well as your body and clothing size. If a model agency is interested in you, they will get back to you as soon as possible, most likely within five days. So the process won’t take that long, if you don’t get any feedback from the model agencies, the look won’t suit you. Don’t ask any questions, because every model agency has only limited capacities and wants to take care of the models completely. If you are in an agency tomorrow, you would want full attention. If you don’t fit, you should accept this and try your luck in another agency.

How tall do I have to be as a model in Frankfurt?

The body size plays a decisive role, even if there is no completely uniform scale of measurements, the fashion world in particular focuses on a minimum body size of 175cm for women. You shouldn’t be bigger than 181cm either. This is the perfect size for pre-cut garments but also for fashion shows in Frankfurt. Meanwhile you should be at least 186 cm tall and maximum 190 cm in your application as men’s model. So you fit perfectly to the female cast, even if they wear high heels. It is important that you are not too much trained as a man, you should have a defined body, not be a muscle package.

These are the prerequisites for models who want to enter the fashion industry. Of course measurements can also deviate, models with 170 cm can also have success, but statistically it will be less. But if you still make an effort, show full commitment, who knows! You can also be more trained as a man, e.g. if you want to become a sportsman or Fitness Model. In an international agency like ours, however, you should normally meet the requirements.

Tip! Here you can find good Gyms in Frankfurt

The clothing size for women should be between 32 and 36. For Curvy Models, the sizes usually start at 42. For men, the ideal size at the beginning of a career is 48 to 52. If you want to become even more of a minimum size, check out the requirements for models here.

  • Women
    Body size for Fashion: 176 – 180cm / International
    Body size for advertising: 172 – 181cm / Germany
    Slim figure, usually long hair
  • Men
    Body size for Fashion: 186 – 190cm / International
    Body size for advertising: 184 – 194cm / Germany
    Slim or slightly sporty figure

What happens after my agency recording in Frankfurt am Main?

The following steps are very different from your age or the time you are going to spend with the school. For example, if you still have two years of school ahead of you, the first two years will focus on building your Modelbook and getting it ready for the national and international market. Your agency will arrange appointments with good photographers to help you with your portfolio. It is important for you always to pay attention to the quality, it is better to have few good photos than a mass of halfway good pictures. Because at the latest when you are in competition as a model, e.g. for jobs in other cities like Hamburg or Berlin, you need a strong portfolio where the customer can see with a few moments how good you are.

After the first year, the first jobs start slowly, it takes a while, because you first have to build up a model book and you have to have good performance in school, so that you get free, most productions, almost all of them, are during the week. If there’s one more day of travel and one day for the return journey, plus the booking is for 2 days, you’re quickly out for a week. Therefore you will work even less during school time and do smaller jobs as well as the previously mentioned showrooms in Frankfurt city centre or for Frankfurt online shops or social media channels like Instagram photo shootings.

If you’re already at the end of your school days at the agency, it’s sometimes a matter of placement abroad. As a model it should go on and on for you, from Frankfurt to Berlin, from Berlin to London Fashion Week and from London to Milan, Paris, Shanghai and Tokyo. That’s exactly the plan of an international model agency and the reason why you’re playing in the professional league here. This requires special commitment, self-interest and of course a constant will to improve yourself. The job of a model is very demanding!

More about modeling and becoming a model?

If you want to become a model full of conviction, then you can read here in our blog many interesting tips about modeling. We not only have exciting information for models from Frankfurt, but also for your career in other cities and abroad. Read interesting interviews as well as testimonials of our models from Milan, Paris or cities like Istanbul. Read more about this topic here:

If you want to apply directly in our model agency as a Frankfurt model, you will find all information and the application form, model application here.

Apartment search and broker

Sooner or later, many models from the Frankfurt area are drawn to the big city. Here is life, the customers, the jobs. But what do you do if you want to find a nice apartment or condominium? Especially for models time is worth a lot, because it often goes from job to job. Many viewing appointments are simply not possible. If you want to save time with finding a flat and viewing it, then we have some tips for you here in Frankfurt! In FIV Magazine you’ll find lots of tips on finding accommodation and brokers in Frankfurt:

Casting Agency Cologne

Casting agency for Cologne – With established agencies we mediate fast a good selection, call you. CM – Our casting agency takes care of the entire organisation for your booking: photo models, presenters or actors. We are always at your side, no matter if it is a casting for commercials, fashion events, fashion shows or the upcoming image campaign. We provide serious mediation of actors, presenters and advertising models in online shops, image films for products and cinema advertising.

CM: The Media Agency for Castings & Social Media Campaigns

With our full service casting agency we plan all relevant areas of booking: project planning, casting and mediation. We will find the perfect cast for your next advertising spot. For Cologne, Cologne, London and Munich, we are your partner for castings. As a casting agency for Cologne, we always strive to achieve the optimal result for our clients. We always make the best selection possible with experienced agencies throughout Germany. Their reliable casting managers for campaigns and photo shoots in NRW scout the perfect cast.

Questions and Answers: Our Consulting for Your Casting

If you have special questions about a photo shoot, our agency is the perfect project partner for your team.

You gain valuable resources and planning time through our mediation for you. As actor management we show you for your upcoming project in Cologne how to get the perfect set for your recordings for strong campaigns. We accompany you through the entire mediation process. So you can fully rely on us as your partner in the search for the most suitable model. Our agency will look after your company quickly. So you can always send your documents flexibly to us. Only if the model feels comfortable in his activity will he call up this performance. We guarantee quality, without compromise, for each of your projects! As an agency, we book selected models from all over Cologne and the surrounding area. We make it easy for you to hire your fashion model in Cologne. Concentrate fully on your day-to-day business. Our casting agency stands for precision in management and organization at a high level, every day. Through our management you always get fast, carefree and uncomplicated your project-related moderator selection. Write us your individual wishes at any time.

Agency castings: concept and reach

On Live- or E-Castings you will not only find the best model for your shooting. Your event is just as good as a digital online marketing strategy: advertising models wanted!

Casting Agency Munich

Casting Agency for Munich – We are always at your side as consultants and partners for your project team, whether it is a casting for your company’s image films, photo shoots for well-known brands and TV shoots, the CM agents deliver strong selection and friendly customer communication. Our managers will always scout the best cast for series and shows in Munich for your advertising shootings.

The Media Agency for Fashion and Castings

We guarantee the perfect selection with experienced advertising agencies throughout Germany. Thanks to our casting managers and their know-how, you will find the most experienced candidates for your project. As a casting agency in Germany, we focus on achieving the greatest production result in our mediation. Our casting agency for moderators takes over all relevant areas for your media project: mediation, support, casting and project management. For Munich, Leipzig, Frankfurt, Düsseldorf and Hamburg we are your partner in Munich fixed selection and individual options are natural with us for your Shooting. CM Casting – Our casting agency takes care of the organisation of your booking for Munich clients: models or moderators. We provide serious mediation of actors for feature films, show presenters and advertising models in online shops, TV commercials and image films for companies.

Castings for fashion, online shops and commercials

The casting agency, your partner for expressive photo productions – We organize expressive and changeable actors for photo campaigns and shootings. Our agency attaches great importance to ambition and punctuality. Together we achieve representative, high-quality shooting results that will convince your agency. Are you looking for the perfect model for your project? With our agency for models you will quickly find your model as an agency in Munich. Not only actors, our agency team also takes care of the organisation, just contact us. Our intermediaries will immediately inform your project manager about free booking days for your project, send you photo portfolios. Call us, one of our agents your project quickly. We save you a lot of individual enquiries to many actors as well as qualitative checking. So that our agency models can prepare themselves optimally for their shootings, we invest a lot of time in our organization.

Agency Castings: Strategy and reach

Through live or e-castings you will not only find the ideal cast for your photo shoot. Your live event is just as good as a social media marketing strategy: advertising models wanted!

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Josephine x Young beauty

Josephine is not only extremely lively but also a wonderful model. With her 176cm (5 ‘9”) she has the best conditions to work for major fashion companies and castings to decide for themselves! Who knows, maybe even school in the international metropolises, after Paris, Milan or Los Angeles. Until then we start in Germany and here are already the first photos of Josephine!

Fashion Model Josephine

Fashion Model Josephine

Fashion Model Josephine

Casting Agency Berlin

Casting agency for Berlin – We make the perfect selection possible with experienced advertising agencies throughout Germany. CM Casting, our casting agency takes care of the entire organization for your casting in Berlin: model, actor or show presenter. As an agency for models for Berlin, we always strive to create the perfect production result for our clients. We provide serious placement of jobs in TV series, magazines and advertising for high-quality brands. With established agencies, we can quickly provide the ideal proposals. Our casting agency team takes care of the complete project for your team in Berlin: placement research, casting and project management. Together with our Casting Managers we discover the most experienced candidates for your project. Our casting agency for models offers a high-quality Germany-wide casting network for Munich, Berlin, Düsseldorf, Hamburg, London, Leipzig and Cologne. We find the perfect cast for your image films. No matter if it will be a casting for image films of your company, photo shootings or advertising video shoots.

Our media agency for castings & social media campaigns

In the management of models we successfully tread new ideas and paths of models in Berlin and throughout Europe. With individual recommendations and trainings we get the best out of our talents. With a special focus on qualitative development, as an agency for models we invest a lot of ambition in your individual development. This service is only available if the model feels comfortable in his job through concentrated placement management of his agency for models. We look forward to receiving your call or project enquiry. With your agency you save valuable organisational time and resources through our service. Our casting agency takes care of all details relevant to the job. Concentrate, concentrate completely on the actual business. We as intermediaries encourage clients as a marketing agency to always achieve unique results for your prospects.

On Castings you will not only find the most talented model. Model castings also work online as a campaign.

Model Casting Berlin – 13. April x Secret Location – Get Discovered This Weekend!

Now in Berlin – Cocaine Models – the second model casting of our modeling agency this year! With our new office and small studio in Berlin we are looking for Models and Curvy and Plus Size Models for our customers in Germany, Europe and worldwide for the second time this year. If you know someone who really wants to be a model, let him or her know. On the 13th of April we are looking for young, talented people who are looking for fashion, advertising and media.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Casting process and management: Models in Berlin

The casting is done as follows, first you have to send us online your most important data and two simple cell phone photos. Our Head Model Scout looks through all applications every day and sends the invitations including the address data for the location. This time our model casting takes place directly in the photo studio. So we can get to know you personally and also shoot directly the first Polaroids of you and make the first small model videos – the whole package! Who creates it in our exclusive file, for which begins a new life. Ideally you are 15 to 21 years old, if you want to start as a new model and have time for school after school! Because our modeling agency works not only in Berlin, Munich, Hamburg and Cologne, but also with partner agencies in major cities such as Tokyo, Paris but also London and New York. With us you have in Germany a great management and a springboard into the international modeling career. We accompany you! The registration for the casting can be found at the bottom.

Application and acceptance: How to apply for the live casting

First send us your application with the most important data, your name, your place of residence, contact details and two simple photos that you make with your mobile phone in daylight. Please make a portrait and a full body photo. Please make sure that the pictures are created in the daylight so that you can see them naturally. Speaking of naturalness, for your application photos, please do not wear make-up and leave any styling. Wear the photos and the casting a simple black jeans, simple shoes and a white top. Nothing should distract from you! Again briefly summarized.

  • 2 cell phone photos, portrait and full body
  • Make sure you have good daylight
  • No makeup, emperor
  • Outfits, black jeans, simple shoes, white shirt

With these four points you can apply for our model casting in Berlin and with luck, you will receive an invitation from our model Scout! The invitations will be sent within 48 hours. In case of cancellation no message will be sent.

Apply now for Berlin

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Name:

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Age:

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Minimum measurements for men and women

The requirements for models differ for men’s models and female models in their height, why is that? As you can read in our article about Pret-a-Porter and Haute Couture, especially fashion collections of designers are cut to specific dimensions. As a result, uniform fashion shows can be carried out later, as well as showrooms and photo shoots. Due to the same dimensions, it is easier for designers but also for event agencies and advertising agencies to plan concepts and shows.

Women are usually 10 cm shorter than men. If you want to start as a female model in Berlin, you should have a minimum size of 174 cm, even better 175 cm. The ideal case for female models in Berlin is 178 to 180 cm. This gives you the perfect size to work as a model. For men models applies in model agencies a minimum size of 185 cm. Ideally, you should not be over 192 cm. For high fashion models, the figure should be slim, so you have the best chances and to work for international high fashion brands. As a Curvy Model you are already more flexible. The height should be similar. Here again the most important summarized

  • Minimum size for men Models is 185 – 190 cm
  • Minimum size for women is 174/175 – 180 cm
  • High fashion models should have a slim figure and a hip below 92 cm
  • Plus Size and Curvy Models should have a clothing size of 42

Casting Outfit: Simple, so that nothing distracts from you as a model

As mentioned above – we just point out – you should have no styling / make-up during the casting, as well as the photos for your application, simple clothes is the alpha and omega! You should also refrain from makeup, your hair should be open. If you want to work in Berlin, it’s all about naturalness! No tanning salon, no gel nails, no hair extensions and especially no dyed hair! Therefore, come to the casting absolutely natural.

Berlin Jobs: Advertising, Online Shops and Fashion Week

The different jobs that you can do as a model in Berlin are extremely diverse! From the international online shop to the campaign shoot or photo shoots for fashion magazines. In Berlin you can experience much more as a model, because twice a year the Fashion Week takes place. At the Fashion Week, the top German fashion designers will meet to present their new collections for the season. In the process, new faces in the fashion industry are taking part in order to experience many castings once. Because that, you have only in the big mega cities around London & Co.

Showrooms and photo shoot: Jobs in Berlin

The absolute basic job of a model is the showroom. A showroom can present it to you like a small fashion show, only without an audience. Here sellers or designers meet with the customers. For this, one, two or three models are booked, who present the current pieces of the collection directly on the body. So the customer can make a good impression about the shapes and dimensions, as well as fabrics and workmanship of the garments. Larger fashion shows are rare, you will have them later at work abroad, as in Milan, Paris or London. As soon as you have some experience and your model book is set up, you will increasingly work for photo shoots. Photo shoots are extremely multi-faceted, from the online shop to the campaign or even catalogs, the family shooting and couples shooting, the best friends or all alone in the Berlin 200qm studio. The more experience you have gained as a model and the more positive feedback you receive from the customer, the higher your chance of being booked for larger jobs, such as commercials.

Commercials as Creme de la creme of jobs in Berlin

If you work as a model in Berlin for commercials, then you have already made it very far! For commercials are no longer just about having talent as a model, but also about acting skills. In addition, the reputation of such a commercial is even greater than a photo shoot! With a little luck, the commercial will even be published in several countries, and you will get additional buyouts. This is a fee you get for publishing pictures or photos. This additional fee will be charged in each case if a commercial z.b. used for Germany, on TV and television, for a year. If this commercial is then renewed for another year, or if another country is added, new buyouts will be made.

Become a model in Berlin

If you want to become a model then send us your application, we’ll help you get started in the industry and we’ll help you get it going! With career planning and great attention to detail. Our model agency exists since 2015, after only two years we were chosen by the Bravo to the Top 10 recommendation in Germany. We put a lot of effort in the promotion of young talent and look forward to your application.

Plus Size Models and Curvy Models Wanted!

You know a beautiful woman with clothing sizes over 36-38? Then tell her about our modelcasting on April 13th in Berlin. Already after our first Curvy Model Casting in Berlin, at the beginning of the year, we were able to find four new talents! They were already allowed to do the first showrooms. As a Berlin model, you can go far, even if your measurements do not fit into the high fashion industry. There is a lot of potential away from high fashion: catalogs, online shops, advertising and much more. Especially Plus Size Models are gradually gaining more market share.

In advertising, they are much more authentic, since their dimensions are similar to those of the average German woman. Did you know, the average woman in Germany has a clothing size of 44? If you know a beautiful girl or a beautiful woman, tell her about us now! You can find the application directly here:

Apply now for Berlin

Choose a location

Name:

Mobile:

E-Mail:

Age:

Height / Größe:

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File types: .jpg, .jpeg, .png, .pdf up to / bis zu 6 MB.

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Winter Couple Shooting: Fabian and Marie for Deichmann x Fila

This time 2 of our models were booked for the same job! Fabian and Marie were in front of the camera for Deichmann and a visit to the Christmas market was also included. Of course the visit was not for fun, but actually the shooting location. Just a few days after the shooting you could already see the first results on Instagram. Social media is also a big topic for Deichmann, which is why we shoot regularly. Who of our models will be shooting for the fashion brand next time? We’ll stay in a state of stress!

Outdoor Shooting: Winterly mood with warm clothes

As soon as the styling was finished, after a few shots in a warm set, we went on to the next shooting location: The Christmas Market! Where else is the winter atmosphere so good between mulled wine and roasted almonds? With a beautiful backdrop like shining stars and chains of lights, you immediately get back a little Christmas magic and the pictures look much more inviting. Marie and Fabian definitely liked the idea and were really looking forward to the shooting.

Acting is part of being a model!

Even if Fabian and Marie are not a real couple in real life, they play it in front of the camera. Of course, this also belongs to modeling! For this reason it is not only important for a model to look good on the picture, but also to have the talent to put himself in different situations. We think they did a great job, even though the weather was cold.

Warm up inside and continue!

The shooting started on a warm set before it went on into the cold. Have you noticed that not only Marie’s style changes in the pictures, but also her hair? Ideally, as different pictures as possible should be created at the end of the shooting!

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One shoot – Multiple outfits: Fast outfit changes like real professionals

As at every shooting there were outfit changes again where Fabian and Marie had to change different shoes, jackets and sweaters. They could not be stopped by the cold and in an emergency there is always a spontaneous visit to the café around the corner!


Marie takes you behind the scenes!

If you want a closer look behind the scenes of a little shooting, you can see Marie here. She took you for a day and gives you exciting insights. Take a look, it’s worth it!

Casting Agency Hamburg

Casting agency for Hamburg – Whether a casting is for your next fashion show in the store, the upcoming photo shoot and film productions in Hamburg. With our full service casting agency we plan every detail for your media project: project planning, casting and mediation. Fast suggestions and selection are guaranteed with us as Modelcasting agency for your Shooting. Your casting agency for photo campaigns and shootings scout the best cast. Your absolute satisfaction and that of your team is our most important factor in project management. CM Casting, our casting agency takes care of the entire process for your booking in Hamburg for Hamburg clients: models or moderators. Our casting agency provides a Europe-wide scouting network for Hamburg. In advertising campaigns, online campaigns and online shops we ensure the perfect cast! Our bookers are guaranteed to find the best cast for your advertising shootings. With reliable partner agencies we quickly organize a good selection, contact us!

Mini Clips: Brand awareness by the way Steigern

One thing is certain, for brands castings are not only the fastest way to the perfect cast. The live event is just as good as a digital marketing campaign: Models wanted!

With the focus on qualitative development, our casting agency puts a lot of commitment into your individual development. Our managers focus on your ideas and wishes. On special request, we can offer you competent help with questions concerning the project. Save valuable resources and time with our agency services. The ideal model in Hamburg. Our agency for models accompanies you and your project in the entire organization process. With exclusively professional partners in Germany. Our casting agency guarantees your shootings absolute precision in management and organization on a high level – day after day. Through our management you always get your individual selection of models fast, carefree and uncomplicated. Write us your individual wishes at any time.

Fashion Photography – Fashion & Haute Couture

Since the turn of the millennium, the three top dogs Vogue, Vanity Fair and Harper’s Bazaar no longer dominate the field alone – today’s fashion photographer is increasingly working for independent magazines and has raised the artistic standards for his pictures. The boundaries between art and fashion photography are becoming blurred, while the previously rather uniformly commercial direction is becoming blurred. That’s what our fashion photographer Oliver Rudolph says about fashion photography then and now! You want to learn to take pictures yourself? Here you can find our book recommendation: Learn to take pictures.

Fashion photography today – trends, zeitgeist and high fashion

Even today, the profession is subject to the constant change of ideals and the development of fashion itself, which is why my job as a fashion photographer lives particularly from flexibility and adaptability, and also requires a lot of openness for new things and a feel for trends. Anyone who equates the profession of fashion photographer with the mere photographing of clothes is clearly subject to a socially widespread cliché. Even today it is important to sum up the dreams of a society, the spirit of the times and the personal desires of a decade, and to stage them consciously as a fashion photographer.

Fashion photography, especially haute couture, should not only be visually appealing and aesthetically inspiring, but should also encourage the viewer to participate and imitate and at best be one step ahead of its era. The representation of fashion merges here with the representation of an idea. In close cooperation, whether fashion advertising agency, art director or marketing agent – from Los Angeles to London. The result is ultimately the ultimate staging – not of the dress, but of the fashionably dressed personality.

Fashion photography back then – big idols & fashion magazines

The first fashion photographer Adolphe Braun to be regarded as such published the first “Fashion Magazine” in 1856: a book with 288 photographs of the Comtesse Virginial Oldoini, who was the first fashion model to present her robes there. Since photography was by no means suitable for the masses and reproduction was still in its infancy, not much happened in the following years until 1892, when the first fashion series was printed in La Mode Pratique.

Fashion photography took a step forward at the beginning of the 20th century with the “Harper’s Bazaar”, the “Vogue” and the “Vanity Fair”, which until then had had to resort to sketched drawings. You can find out who’s the trend today here: fashion magazines. More and more fashion sections are published, and at the same time the first photo studios for fashion photography are being set up in Europe’s metropolises. Thanks to these circumstances, fashion photography had become an art form until the 1930s.

Until then, everything had focused on European centres such as Berlin, Paris and Hamburg. During the Second World War, most fashion photographers relocated their creative centres to the USA, where the hottest fashion centre ever established itself: New York.

Changes, trends and zeitgeist influence photography

The next change is due to a generational change between photographers and models, which is why fashion photography developed into a younger, more dynamic field of art in the 1960s. A decade later, fetishism and pornography came to the fore, but during the 1980s this declined sharply again and photography now took place in aesthetic worlds and often in classical black-and-white.

Since the fall of communism, fashion photographers have also become more realistic in their expression. The “Heroine Look” is also developing into a subculture of its own, and fashion photographers such as David LaChapelle are promoting the glamorous style that is so popular today. At the end of the 90s, the field repeatedly took a step in the direction of more freedom of movement – and fashion photography finally became what it is today.

New commercial by CM: Model booking 24/7

Models are searched worldwide at any time of the day – no matter, if you are in London or Berlin. Advertising agencies are looking for new faces, which fits to their client perfectly. As a media agency, are also producing more and more videos for YouTube, Instagram and Musical.ly, we’re trying to get more and more extended video productions. Today we just released our new video “Glass”, now on our modeling agency Youtube channel.

3D Effect! The new spot for our booking devision

Thanks to IO video crew. More about the film & video team? Visit IO | Video Production.

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is it to see itself finally in a advertising film or Werbeclip on the television or on-line. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we give as a model agency in Berlin, Hamburg, Munich and Cologne a little insight! Not only the income for the model is higher than for example in the area Catwalk, but also the awareness level of a model can increase enormously by an advertising campaign of a successful company or brand. This in turn means that the model not only collects valuable experience for the future, but also the market value of the model increases. And seriously – who wouldn’t like to smile down from a huge poster? Or generally associated with an exclusive company or brand? But what exactly hides behind the term “advertising model”?

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Model Job Classic: advertising, billboards and advertising campaigns

What does a good photo model or advertising model do?

The term advertising model is a specific term for a model, which is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or the like. Such models are also called Commercial Models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Commercial – Korlan and Karen for FEREO LUNA

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but in the advertising industry smaller models smaller models (e.g. with a size of 170 cm) also have a chance. Anyone who appears unthinkable on the catwalk can be exactly the right type in advertising. The girl or the boy next door, with a sympathetic charisma? Perfect. A radiant smile? Duty. The customer should finally be able to identify with the models.

Cared for exterior – The be-all and end-all in model business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with the company, and vice versa, the company with the model. In a cosmetics chain, for example, a photo model with impure skin and a face that is not symmetrical is unthinkable. Also with a hair advertising model there is a basic rule: The model must not have broken hair. So the exact type logically depends on the products and services to be advertised.

Advertising spot – Milva for VW

Advertising models – What do you earn?

The profession of the advertising model is particularly popular, since the payment for the jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that sets a high (justified) daily fee right from the start, as it is possible that subsequent jobs of this kind in the same product groups will be omitted. After all, the model should stand authentically for the product to be advertised. The recognition value of a model and a brand is decisive, therefore the faces of a big brand are reluctantly booked.

Advertising, advertising photography and spots for brands

Advertising is a broad sector in the area marketing. But what does everything count among them at all? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips for both TV and the Internet are also part of the advertising spectrum. Through the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And they do so quite deliberately.

The big brands their marketing strategies

Well elaborated marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The enterprises try to address directly their target group and to communicate with this on another level to affect also. This has the goal that the customers feel addressed, identify themselves with the enterprise and the sales market finally increases. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these models that bring the company’s message to the customer.

Advertising spot – Mark and Janine for HENKELL

Prerequisites Demands on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face, counts. This is a prerequisite for gaining a foothold in the model business.

Self-confident, authentic and natural

However, success as an advertising model will only come to those who fully unfold in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in its skin. No matter how many pairs of eyes watch exactly how you shave your legs, smear a nut nougat cream bread or jump rope.

Authenticity is also very important, you have to stand for the corresponding brand and at the same time look real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it’s also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry.

The consumer should be able to remember you and associate the product with your strong charisma. Because everyone would like to be self-confident, energetic and positive. A radiant smile is just as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You have to be able to put yourself in a role and embody it with full conviction.

Brand ambassador – Sandra Hunke for HANSA

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coachings take place, with which apart from an effective Catwalk training particularly the disciplines Mimik, Posing & play (not only for photos, but also for videos) are brought up for discussion.

Would you like to book a model for advertising? Then write to us or call our agency directly. We look forward to your inquiry!

New! Our Commercial Agency for Advertising & Faces: STIL Models

New Season! Nach den letzten Castings & Shootings

Hello her dear! The last few weeks were really packed with great events. From our first Rooftop Casting in Berlin to the Influencer Event in Munich. Our team has also grown and we had great bookings for our models, among others. An advertising campaign for Henkell, many shoots for Deichmann Read more

Bravo Magazine: CM is now one of the ten leading modeling agencies in Germany

OMG. What should we say, OMG! One of Germanys top magazines for trends and young people just voted us to the top leading modeling agencies in Germany!! Bravo and Bravo Girl: We are now officially in the ranking of the 10 best model agencies in Germany. An absolute honor for us and our models! Read more

Anika and Luna LIVE on Snapchat: 2 Days for Prada

Anika und Luna have their first job for Prada. Luna already her second presentation. We are so proud of our girls! Prada was founded 1913 in Milan and until today, all decisions are made here in Italy. Our models travel to Hamburg now and tomorrow they will stop in Frankfurt (Germany). If you like, follow their journey on Snapchat! Read more