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Become a Model: Casting Situation and Agency Imagine – what you need to know!

The procedure of the job interview in a modeling agency varies depending on the agency. From very short to short. For open castings in agencies you might have five minutes. At a single invitation maybe ten minutes. Depending on the level of experience, the entire appointment, including arrival, photos and short introduction video takes twenty minutes. Whichever you have more or less time to convince. Accordingly, you should also prepare for the appointment. Let’s take a closer look at the process.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Procedure of the interview in the modeling agency: The arrival

Punctuality is so important. In the media industry, “on point” applies. If your appointment is at 1pm, you should be there at 1pm. If earlier, then a maximum of two minutes.

Many tend to come earlier, which is not an advantage. Model agents have their daily business, very tight schedules and exact dates. If you are fifteen minutes earlier at the casting, it may interfere with the internal process. Depending on the size of the agency, there may not be any extra receiving power, meaning the bookers are spontaneously torn from their work. Again and again we have the situation in casting the model already thirty, forty minutes before the start ring or come in directly. Depending on the location you often do not have the possibility to close all accesses. For example, in large castings in hotels many guests are on site. So models can always go directly to the casting room. But if the team is still in the middle of the briefing and you already stand in the room as a model and say hello, that will be negative.

What if you are late? Often, models travel widely for agency castings. Munich, Hamburg, you often have to plan a two-day trip. If your train is delayed on such long distances, everyone understands it. Just call the agency and let me know. You will receive just as friendly. If you can not call anyone directly at big auditions, stay calm and do not get hectic. In Paris they say “C’est la vie”, that’s life. Do not lose your smile.

Your first agency visit, castings, showrooms and shootings: be on time

Depending on the route, you should always plan to be there sooner. You can always get some tea nearby and do a little bit for Instagram and Co. Then you are right nearby, you can go on time and you’re on point.

Casting in the Model Agency: The process

Depending on the situation, you will have a conversation with one or two model agents. They are directly at the customer and know exactly what their regular customers are looking for new advertising campaigns. The person will probably also be your contact in the agency, which means you will work together a lot. So try to be honest and natural right away. Basically, you introduce yourself after the welcome, present your experience, your motivation and your benefits. If you already have a model portfolio, the booker looks at your footage and often gives you a direct, if short, feedback. In most cases, the model agent will also ask you to demonstrate your abilities. That means he wants a short catwalk from you, with short posing and looks.

6 steps for a good walk on the catwalk

A tip for your first walk in an agency. Your walk consists of five elements:

  1. Run – As you approach the model agent, you focus one point behind him or her on the wall. There your gaze stays.
  2. Last Meter – In the final steps (depending on the length of the room) your gaze goes to the model agent
  3. Posing – Stop, enjoy the moment! Count 21 …. 22 … 23 … only then do you go back. At a fashion show, this is the highlight for designers and the media. Photographers can do theirs
  4. Photos of the garments – For the photographers to take enough pictures, you have to stop, pose, exchange views. For a little “catch” you can wink or laugh just before the turn.
  5. Turn – First turn your body. Your gaze stays with the booker for a moment. Then you pull your head and look.
  6. Return – You focus again on a point in the room and are just walking towards it. Your gaze will remain at a height of about two meters so that your head and body stay well stretched.

Depending on the booker’s interest in you as a model, your measurements will be measured, short Polaroid images or video presentations made. The introductory video also follows a fairly steady course. You may need to introduce yourself in English briefly so that the booker can see directly if he can suggest you to international clients. In general, the booker is standing in front of you with a small camera or a tablet. The video should capture you as naturally as possible and is done in a recording.

Short introduction video for model agents and customers of you as a model

  1. Introduction – Hi, my name is Elena, I’m 17 years old and I’m 179 cm tall.
  2. Portrait – At Polaroids, a portrait is filmed first, then your hair is taken back in the braid, you turn into the profile (left) and turn in the other direction again (right).
  3. Whole body – Same procedure as in the portrait, only that you also show your back. For each step, first hair, then hold together. In progress: Frontal view, side-to-side rotation, rear view, side-to-side rotation, frontal view
  4. Walk – The booker will go back a bit, then make a short walk. As previously described, only with other conclusion. You do not run back to the camera, instead you post in front of the camera, showing facial expressions and expressions. After about five seconds Posing you say goodbye.

Admission to the modeling agency

The longed-for call and the admission to the Model Agency: Now it’s time to wait! The process is never the same, some models convince the booker so much that they get the option on the model contract directly in the conversation. Other models you would like to discuss before in a team or look at the book again in peace. In any case, recording is very fast if the agency is interested. Mostly you will find out directly if it works or in two or three days. As a rule, the Booker team says goodbye to you with the words “Thank you for your visit. If interested, we will contact you. “And that can sometimes take a while. If you have not received any feedback after two weeks, it will probably not work with the recording. Of course, you can ask questions to make sure for you. After that, you should in no case write more e-mails or make calls, because you do not want to annoy the agency and if there is interest, the agency will contact you.

More about: Become a model

1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs
1K on YouTube: Thank you so much! Don't miss any interview, job or making of. Follow us now: Cocaine Models YouTube More news? Follow us on: Instagram, Facebook and Twitter

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Beach Wear! “Urban Sun” new in HUF Magazine – Models: Lea & Maria by Oliver Rudolph

Now available in HUF Magazine with New Era. Photographer Oliver Rudolph and our models Lea (Germany) and Maria (Germany). The summer editorial was taken in mid-August. They are photographed in the beautiful Netherlands, directly at the beach! With the friendly support of New Era, POC, Ipanema, Ipanema Beachwear and Palm Beach! Read more

Malia & Rauna in Bali x Nunui Bikini Commercial

Malia & Rauna in Bali for Nunui Bali – Paradise is very close if you look at this fantastic commercial spot for Nunui Bikini. Both models, Malia and Rauna look really great! If you like to book them, take a look at our model board! More about the fashion label? Click here on Nunui BaliRead more

Johanna & Marie – Gosee Youtube Video

Johanna and Marie – Watch out for these two models! Our new faces Johanna + Marie for a short gosee infront of the studio. Shooting with Oliver Rudolph and Linus Mimietz / CM.  Read more

Model Basics: Travel, Castings & Jobs – Recommendations for Models

Model Basics – Every day, models get out on new auditions in the metropolises of this world. Anyone who is well prepared for casting or fitting has often won half as a model. At least, you have a lot less stress! So that you are perfectly prepared for your next agency or customer appointment, we have here for you a list of must-haves for models.

Overview – Model Basics: Travel, Castings & Jobs

  1. Travel – Suitcases, Power Bank and Cosmetic Travel Sets
  2. Outfit – Push-Up Bras and Briefs for Models
  3. Beauty – Wellness before and after the job
  4. Make up & Styling – natural cosmetics for stressed skin

Travel – Suitcases, Power Bank and Cosmetic Travel Sets

Eastpak Koffer Spins (Double Denim, 52 cm, 34 Liter)

Reviewed on 27.08.15 (Amazon): “This bag is awesome! Super sturdy and extremely practical and stylish .This bag accompanies me on all journeys that go from a weekend to a week.For this period, everything fits in perfectly. I love them and will get them in other sizes in case I go / fly somewhere else, and this small model is approved as carry-on in all aircraft. ”


iProtect Slim Power Bank (extra Power with Charger for iPhone, iPad & Co.)

Rating from the 17.04.15 (Amazon): “Very good product, great workmanship and good value for money, I work a lot with my iPhone and I do not want to miss the power case anymore, even if the iPhone is empty, it can be completely with the Charge Power Case. ”


Starcrafter Transparent Cosmetic Travelset 3-Piece

Rating of the 06.04.16 (Amazon): “You get a small bag for the typical utensils in your hand luggage, which you can take only in limited quantities and expressly only in transparent, sealed bags.In addition, you have two other pockets that you Can be used in the main luggage to keep suntan lotion, etc. Another good use for the large bag: Here you can easily pack socks or bras in it, so you can fish with a handle from your luggage. ”


Hotrose Multifunctional Cosmetic bag for travel and home

As of 01.06.16 (Amazon): “I’ve been looking for it for a long time, it’s hard to keep the brushes safe while traveling without damaging the tips or staining things in the suitcase with paint I am satisfied and the price is also fair. ”


iX-brella Mini Umbrella: umbrella in case – light and tiny in black

Rating of 19.08.13 (Amazon): “Looks jewelry, lies well in the hand and the material feels light and pleasant but still stable on.Spiffig is the idea with the case.The first heavy downpour he has also very good The autumn can come.


Outfit – Push-Up Bras and Briefs for Models

Triumph Women Push-Up Bra

Review (Amazon) from 24.07.2015: “Fits just perfect, I have now 2 of them and probably will not buy any more .. What else bothered me in almost every bra was the Piksen and scratching, etc. From this I feel nothing You could probably fall asleep with it without it bothering you. ”


Schiesser Women Hip-String

Rating of the 15.05.15 (Amazon): “A string thong just can not sit better, that’s just brand quality from Schiesser as always good and durable.”


 

Beauty – Wellness before and after the job

Arganoil – 100% pure oil / 100ml

Rating of the 04.04.16 (Amazon): “Have very dry skin prone to impurities! Have treated this wrong for life .. Finally, I have recorded my correct skin type and ordered this oil.I really must admit that the oil, the formation of blackheads and Prevent acne, use argan oil for 5 weeks and really have almost no problems! Let’s see how it goes on, I am very satisfied right now! ”


Aok sea sand mask with white tea / 100 ml

Rating of 27.08.15 (Amazon): “I love the almond bran, it can be used as a facial mask, peeling or for daily cleansing, it is natural and without any Pafüme etc. Makes a beautiful smooth skin., You can not cleanse your skin better Unfortunately, I did not receive the bran in the drugstore anymore, here you can order it with Prime in a pack of 3. So you can not complain. ”


Roche Posay Anthelios XL BB Creme SPF 50+ / 50 ml

For particularly light-sensitive or sun-prone skin. In very intense sunlight. For normal to dry skin, also suitable for atopic dermatitis. The Anthelios XL tinted sunscreen SPF 50+ with pump face pump with the innovative filter technology Mexoplex offers a higher UVA protection than the minimum recommended by the EU. In addition, the Anthelios XL nourishing, tinted sunscreen SPF 50+ still contains soothing thermal water from La Roche-Posay. The practical all-in-one solution: For the highest daily UV protection in a smooth, nourishing make-up texture. Light to medium coverage for a natural finish.


Make up & Styling – natural cosmetics for stressed skin

Sisley Eye Concealer with Botanical Extract No.1 / 15 ml

Sisley Eye Concealer obscures dark circles and signs of fatigue, enhancing the outline of the eyes with fine lines. The concealer visibly smoothes and reduces swelling, long lasting.


alverde Nature cosmetic Eyeshadow Quattro Chocolate 37

With this product you have absolutely natural ingredients and perfect results.


alverde nature cosmetic lipstick Dusty Pink 27

Also the lipstick from alverde is an absolute must for models. As with the eyeshadow you will find only absolutely natural ingredients, perfect for sensitive skin.

Fashion Week Berlin SS 2017

Berlin Fashion Week SS 2017 – It was a real pleasure for us to take part at the Berlin Fashion Week for the third time. We also like to thank our models which did a great job during the whole week. Berlin is the German capital, also in fashion. During the Fashion Week you have a lot of trade fairs, showrooms and runway shows. Here are a few photos of this year with one of our best models, Anne.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Berlin Fashion Week Spring / Summer 2017

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Recap on Berlin Fashion Week AW 2016

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Model: Anastasia für Dorothee Schumacher

berlin-fashion-week-modenschau-2016-runway-odeur-model-anne

 


 

Berlin Fashion Week @ Erika-Hess-Eisstadion Berlin

Die Mainstage findest du direkt hier: Müllerstraße 185,13353 Berlin

So findest du das Erika-Hess-Eisstadion

Anfahrt über:

  • Zentral gelegen über S+U Wedding oder S+U Naturkundemuseum
  • wenige Meter zu Fuß bis U-Bahn Reinickendorfer Straße bzw. U-Bahn Schwartzkopfstraße

Berlin Fashion Week Show Package – CM Models

The Models / Show Package Berlin Fashion Week SS16 Let’s go! The Berlin Fashion Week is coming for the new summer season. Of course, our modeling agency will represented with new talents of Germany. We will get a lot of shows of the fashion designers – now we proudly present our first confirmed models to you! We are looking […]

Fashion Week Cape Town – Exclusive Guests, Hot Spring/Summer 2016 Collections

Fashion Week in South Africa – Cape Town! Exclusive guests, hot collections and great catwalks! NEXT DATES: 20-24.March.2016

Cape Town

Fashion Week in Cape Town

Be sure to check out the following shows at Fashion Week Cape Town!

Cape Town Fashion Week Spring/Summer

The spring/summer season in Cape Town is hot! Among other things also the new collections!

Cape Town Fashion Week Fall/Winter

Cape Town in winter – colourful and elegant. What a great combination!06

Snapcube – First pictures of Cologne Showroom at Kolonaki Lifestyle Store

Our first anniversary – so we took over the city! Yesterday, the fashion and the media world met to the first Cologne Showroom at Kolonaki Lifestyle Store. With great support of BSB Fashion Athens and styling of the mask. Get together for the #1 ANNIVERSARY. Thanks to SNAPCUBE for Photobox!

6 helpful tips for your model fanpage

As a model in social networks, one should always consider a few basic elements of social media management. Especially (mostly) young models polarize. You’ll soon become a person of public life. So think before creating your model fan page on Facebook, Twitter and Instagram. To make the first step into social networks and platforms easier, here are 6 tips from Social Media Manager Hanna.

6 helpful tips for your Model Fanpage from Social Media Manager

Facebook & Co. is not only for fans and private individuals – professional photographers, model agencies and scouts are also on the road here. They also use Facebook and Instagram as a platform – also to scout new models! In New York we met an exciting article by Cris Cardona – she also swears by social media. Social media is not only a good tool for your own PR as a model, it is a real must have. It is important for you to be a “social model” by 2015.

Many models even became famous through social media like Tatiana Marinescu. Want your own Facebook fanpage? Then here are 8 helpful tips to make your Facebook look really good!

1. Description of your Facebook profile

The description you have on your fanpage is very important! Remember the introduction. From professional photographers to model agencies and casting agents, almost all people are active users of social media platforms themselves. And you, you’ll definitely read the info, too. The following should be in your fanpage description:

  • Bookable requirements: www.cocainemodels.de/booking
  • Model Sedcard: www.cocainemodels.de/marie
  • Website or portfolio page
  • Current photos, possibly including links
  • Social Media Links
  • Information about you

You’re new and don’t know what to write? No problem. A short description of your agency is also sufficient at the beginning – usually you get text on the agency page.

2. Facebook cover picture: profile pictures work

When people get on your fan pages, the cover is always the first thing they see. Even before they see your profile picture or even the content of the page. Therefore it is important to have a cover picture that is’cool’ and’catchy’. You should be in the picture yourself! This is important. Also make sure to change the cover picture on Facebook at least once a week. With current photo material from photo shootings and advertising campaigns. Of course you also have to have a good profile picture – but you don’t have to change that often

3. How do I post? When is the best time to post?

Your fansite is still empty. You have your profile picture, the cover picture and description texts. Now you should start posting! Best of course, before you invite friends and people to liken your site. It is better to have some content (content, pictures, videos, etc.) on your site first. Social media postings work very visually – that means that pictures and videos in particular work well, long texts rather less. So divide your pictures, with a short description, into a maximum of 3, 4 lines in which you tell people about the photo – about the location, the team or the job itself. But be careful to keep the texts short. You can also share links from friends or other fan pages. And, of course, your model sedcard. If you can mention someone else in your Facebook posts, do it! For example, the photographer. Mention him in the post and mark him in the picture.

Hashtags are very important! You should always use a few in your posts. There are also some trend words like #model or #portrait – many thousands of people search for them every day. You can also make up your own hashtags.

4. Fan and community building: How do I get fans?

Now that you’ve shared a few posts and maybe some pictures, articles and videos, you can invite friends to join Liken. Directly under your title picture there is a button with three subitems – here you can invite friends (“invite your friends”). With this option you can win some fans directly for the fanpage. Invite everyone! You can also ask your friends to mark your site partially or in a post to get more followers and fans.

You should try posting comments on other Facebook fanpages. But also groups can bring you new likes and fans. There are really many modeling groups. All you have to do is search for it on Facebook. Here you can find and get to know other models, if you share your fanpage.

5. What and when should I post?

Now you have first content, pictures or videos, a cover- and profile picture and – important – first fans, you have to keep your fanpage up to date and actively run it. That means, you need a small strategy, so that you always have enough material for postings available.

    You should post something 2-3 times a day

  1. You can also take pictures from your everyday life, it doesn’t always have to be a professional photo shoot, your fans also want to see what else you do.
  2. Backstage material loves fans, so share footage that allows your fans to look behind the scenes
  3. New outfits are always popular, especially in the fashion world
  4. Fashion show? Then you should tell me immediately!
  5. Thanks to your fans for their support

Don’t forget Instagram

6 Don’t forget Instagram!

Post to Instagram regularly, i.e. at least once a day. But it shouldn’t be more than four postings, otherwise you will appear too often in other people’s timelines and you might feel disturbed. Unless, of course, you’re at the World Cup final or a Lagerfeld fashion show. Otherwise, stick to 2 or 3 postings a day. Otherwise there are the following things to consider on Instagram:

  • Use hashtags! Hashtags find you on Instagram. Look at other pictures, see which ones are popular and what hashtags they use.
  • good image quality
  • Follow and Like other models, photographers, designers
  • Tagge and name people in pictures in which they were involved
  • Often it helps to keep a certain look, black and white or a dominant color, objects or filters
  • Let your fans see Behind the scenes pictures and show them the finished pictures later.

With these 6 simple tips, you should get your Facebook fan page to the top quickly. If you want to learn more about Social Media Management, you can also contact our Social Media Agency.

Fashion shows at Fashion Week – The fashion capitals

Every big city has its own fashion week, in which various larger or smaller designers present their new fashion collections with models in staged shows. The first fashion week took place in New York City in the early 1940s. The former name of Fashion Week was “Press Week”. The audience at the fashion weeks of this world is different and ranges from buyers of big fashion chains to celebrities and fashion enthusiasts. The big fashion weeks take place, with the exception of twice a year. This allows designers to present their spring and summer collections, as well as their autumn and winter collections, to a wide audience and with great media effort. Among the world’s most influential fashion weeks are the so-called “Big Four”: New York, Paris, London and Milan.

Fashion Week – Start and course of fashion week

The fashion shows of well-known designers such as Marc Jacobs or Georgio Armani usually take 15 minutes, there are of course deviations. Every designer realizes his own visions with the fashion show. There is therefore no fixed sequence of the individual fashion shows. Most designers take a basic sequence for orientation. In every fashion show there is an opening model that is very important for the designer. The first impression of his fashion collections on the critical audience must be perfect. The models usually present several outfits and walk twice over the catwalk. There is a graduation model that is also of great importance to the designer. The highlight of the collection is intended to surprise and fascinate the audience at the end of the show. At the end of each fashion show the models run one after the other, together across the catwalk and show the audience their outfit once again.

Fashion Week New York – the “Who’s Who” of the fashion industry

Sitting in the front row of New York Fashion Week: A dream of many young girls! Whoever has made it here is an integral part of the fashion scene and belongs to the inner circle. Fashion Week in New York is one of the most exclusive and successful fashion weeks in the world. With this in mind, Fashion Week in the Big Apple opens Fashion Weeks every season as the first of the fashion capitals. While Bryant Park used to be the venue for the fashion shows, today the Lincoln Center is the fashion hot spot of New York Fashion Weeks. More than 50 main shows by well-known designers such as Marc Jacobs, Donna Karan, Tommy Hilfiger, Michael Kors or Ralph Lauren inspire the audience in the Lincoln Center. In addition to the big fashion shows, there are numerous smaller fashion shows in galleries or other exclusive locations in Manhattan. Models present the new women’s and men’s collections, while painting and female-models walk the catwalk together to some extent. The number of visitors to DES Fashion-Event is in six digits. Fashion editors and fashion bloggers are competing for the coveted spots next to the catwalk.

Michael Kors Show – New York Fashion-Week Fall 2015

Fashion-Week Paris – the cream of women’s fashion

In addition to the New York Fashion Week, Paris Fashion Week is also of great importance in the fashion scene. The Paris Fashion Week usually takes place last, after the fashion weeks of the other three fashion metropolises. The Fashion Week Paris programme includes more than 90 major fashion shows. Highlights include the fashion shows by Chanel, Dior and Alexander McQueen. The fashion collections of the designers exude a mysterious charm, a flair that makes Paris a very special fashion city. At the Fashion Week Pret-à-porter Fashion is presented for the most part. But even the popular haute couture is not missed out in Paris: at numerous evening events, fashion enthusiasts can watch the haute coutur shows. In Paris, haute couture, an upmarket art of tailoring, was born. Extravagant, high-quality, expensive and not suitable for everyday use. Fashion that is also interpreted as true art for outsiders. The haute couture elements of the fashion collections are the highlights of every designer. The development of haute couture was a triumph of fashion history and still shapes the fashion scene today. The idea for classic fashion shows as we know them today also originated in Paris. After an influential designer of the time, Mr. Charles Frederick Worth, opened several fashion houses in France, he began to have his collections presented by models. His vision: to present fashion in the best possible way. A marketing strategy that took off and became an achievement of the fashion industry.

Chanel Haute-Couture Show Fall-Winter 2015/ 16

Fashion Week London – famous and notorious

Fashion Weeks in London take place every year in February and September at the traditional and central Somerset House. The fashion shows are a highlight for London society. Fashion Week London is sponsored by Mercedes Benz and the well-known hairdressing chain Tony and Guy. During Fashion Week in London, trendy and exclusive fashion collections for men and women will be presented. Over 150 designers give their fashion collections a stage. Men don’t miss out in London: during the “London Collections Men” event, the new men’s fashion is presented. Following the London Fashion Weeks, the so-called “Fashion Weekend” takes place, which, unlike the Fashion Week, is open to the public and mainly serves retailers.

Fashion Week Milan – the city lives fashion

Italians can’t get enough of fashion. The Milan Fashion Week takes place four times a year. Milan is particularly well known for the fashion shows of its men’s collections. Milan is considered a fashion hot spot for men’s fashion. Every season the international fashion scene looks particularly to the men’s collections of the designers at Milan Fashion Week. The fashion shows for men’s collections take place in January and June. The women’s fashion is presented in February and September. Well-known designers such as Georgio Armani or Versace shape the fashion week in Milan.

Fashion Week Berlin – Fashion & Design in the capital

Although Berlin’s Fashion Week is not one of the “Big Four” of the fashion scene, it is also a fashion metropolis with a well-known and much-visited fashion week. Fashion Week in Berlin takes place in January and July. Collections from established designers such as Wolfgang Joop, Michael Michalsky or Hugo Boss as well as talented young designers and New Comers are presented on the catwalks. Mercedes-Benz sponsors Fashion Week Berlin. The fashion shows in Berlin are regarded as a springboard for the international success of young designers and are a colourful, fascinating spectacle every season. Fashion enthusiasts from all over Germany make a seasonal pilgrimage to Berlin, marvel at the fashion shows, discover new designers, find out about new trends and celebrate to the full.

Agency Model Coaching – personality and appearance for models

Personality. Posing. Catwalk. Sunday morning started our long prepared model coaching in our agency building in Cologne’s Mediapark. Two experienced model coaches, Lutz and Omega, supported our Cocaine Models team with personality coaching and catwalk training for the models. The response was great and our models were highly motivated to improve their skills. Michelle accompanied our models and gives a short insight into the exclusive model coaching.

Well structured model coaching

At half past nine our Cocaine Models team starts with the last preparations for the Model Coaching in the Mediapark in Cologne. Screens are set up, small snacks prepared and the camera equipment checked. The first models arrive on time at half past nine. We are excited and the models are already looking forward to the exclusive model coaching. The day is well structured, starting with personal coaching at Lutz, followed by catwalk training at catwalk expert Omega. Besides, short videos of our models are shot and Polaroid photos are taken.

Training Schedule (Sunday): Catwalk, Posing, Presence

Part 1: Running coaching, catwalk training (Omega)

In Run Coaching, Catwalktraining with men Model Omega we practice different running styles, which help you in the model everyday life, on castings and in your jobs. Omega is known as an international model and catwalk coach. Omega teaches you to master every catwalk professionally and perfectly.

Part 2: Personality and charisma (Lutz)

From Modelcoach Lutz you get to know your own strengths and your individual character. As international models and recognized acting coach, Lutz knows how to sell strength. With personality and charisma your appearance with the customer will be perfect in the future.

Part 3: Posing and shooting training (Oliver)

With free posing you inspire your customers. That’s why in the third part of the workshop you will learn from Oliver Rudolph. Oliver Rudolph is a fashion photographer and professional when it comes to staging in front of the camera. He teaches you how to move in front of the camera and how to present fashion pieces and co. perfectly.

Part 4: Choreography (Marcel)

In the final choreographic training you will learn different routes of the international catwalk. For the finale we will run a complete rehearsal together and of course we will give tips and suggestions for improvement.

Part 5: Polaroid Shooting / Personal Video (internal)

During and after the workshop we ask individual persons to make a short shooting appointment. We give you the perfect background for a professional Polaroid set, with white background, optimal light and top photographer. In the second step we shoot a personal video for your next performance at the customer. That means personality, posing, walking! You introduce yourself, call yourself your agency, show yourself in profile (like Polaroids), post in front of the camera and do a walk.

Personality coaching with modeling professional Lutz

Lutz enters the room, numerous pairs of eyes examine the self-confident personal coach, who also works as an experienced model. His charisma is likeable and engaging, we are convinced: He can give our models a lot in the matter of “appearance” with customers. He talks entertainingly about his experiences in the model industry, emphasizing how important charisma and body language alone are for the first impression. Very important: Our models must understand that their body is the decisive working instrument. A training in advance is very important, everyone must get to know his body exactly. The charisma is not only conveyed by emotions, that is new to many. Body Language: An underestimated means to show character. The models must take up space with their aura and show full presence. Interesting: Customers read the characteristics of potential models based on their posture, without many words is a judgment made, job: Yes or no!

How to convey emotions correctly

How do I look sexy? How do I radiate grief when I’m not sad at all? How can I develop anger at the push of a button? Typical thoughts and problems of a model. Acting talent is a must in the modeling business. Just like an actor, a good model must be able to slip into different roles. While the models learn different posing tricks, our photographer Oli takes Polaroid photos and performance videos with each model in single passes. English language skills are tested: Everyone must introduce themselves briefly in English. Lutz goes through some exercises with the other models and lets them recreate typical situations from everyday model life. Shy models have no chance to hide in the crowd, Lutz proves his skills. After one and a half hours, Lutz is almost unstoppable and our models are thrilled, the personality coaching is coming to an end. In cooperation with Lutz, our photographer Oli carries out a short sample shooting with some of the models in front of the group. The newly learned posing techniques are immediately demonstrated. The coaching has had an effect! Our models skilfully implement the learned posing tricks. At the end of the training Oli gives the models some tips for working with different photographers. Now the whole team deserves a short break. The small snack buffet lures with different delicacies and coffee smell fills the foyer.

Catwalk Coaching with catwalk professional Omega

Catwalk professional Omega is already waiting motivated in the event room. Our models occupy their seats with fresh energy and satisfied faces. Omega starts with a big smile and a short straight-walk. WOW, he knows his stuff. His top catwalk rule: Every catwalk performance is about selling! Pressure and internal tension are good, but there must still be a special serenity. The presentation on the catwalk must be controlled, yet relaxed and natural. Fashion is in the foreground, the models only present the products. You have to play a role not only during photo shoots, but also on the catwalk. Omega introduces different catwalk types and does some exercises with the models. The event room is filled with sales rattling, the models improve their weaknesses under Omega’s instructions. Omega spreads a good mood, the models are motivated and constantly improving. Especially the posing turn turns out to be a small catwalk trap. No problem! The group takes it with humor: Like actors on a film set, our models repeat their walks until Omega gives his “Go”. The final walk ends the instructive and entertaining catwalk training. Let’s hear it for Omega!

After the success comes the relaxation

The last show videos will be available soon. Our whole team gathers and the models demonstrate their new catwalk skills. Satisfactory feedback goes through the round. We are proud of our protégés and grateful for the great work of the coaches. A successful Sunday comes to an end. From 5 pm the models make their way home with many new insights. Our Cocaine Models team takes down the props and sets off for the well-earned weekend.

Castings for jobs and agencies – The 9 most important things for your next casting

For models, casting is the most normal thing in the world. Whether for fashion shows, commercials or online shops, most model jobs require casting by the customer. Competent persons such as photographers or people from purchasing/sales or marketing evaluate which model fits the imaginary look of the campaign perfectly. Casting dates are set so that as many models as possible can participate. Therefore, they are usually centrally located and take place over several hours. There are also e-castings for larger jobs. What types of castings are there?

Castings – From Gosee to E-Casting

In principle, there are three forms of castings. There are fast castings that we call Gosee, ordinary castings that require different qualifications (acting, sports, interaction, etc.) and e-castings, where the model does not meet the agency or the client live, but records a video that is then sent to the client by the agency or the agent. Here we once described the three basic types of casting for you. At the end you will also learn how to prepare yourself perfectly for a model casting for jobs. A Gosee is about quick convincing. Mostly to get into the next round or to get to the fitting. In the case of a gutter, basic preparation is often sufficient. These include:

9 basics for your next model casting

  1. Fitted clothing
  2. close fitting, clean, white top for women or a shirt for men
  3. close fitting, clean, black trousers
  4. high shoes for women
  5. fine black or brown shoes for men
  6. bikini or skin-colored underwear
  7. Without Make-Up
  8. printed, high-quality sedcard
  9. Tip! For New Faces, a large-format, printed image with names and dimensions is often enough
  10. black, high quality model book

Tip! As a beginner you don’t need a book, just take a smile with you to the casting!

Gosee – The fast, mass casting for models

At Gosee it all depends on you – you only have a few seconds to convince three or four people (jury) of you. Even though sedcard and model book are standard equipment for a model, both are rarely considered in Gosees, as there is simply no time to look at each book individually. Therefore, it is important to convince yourself as a person. With a smile on their lips, the right clothes and a friendly manner. Many models also focus their gaze on one of the jury members. Your goal is to catch or reach the people with little means. Either way, casting is always about showing a natural picture of you. That’s why make-up and styling should be avoided. All that matters is you!

Gosees can usually be found in catwalk jobs and agency castings. Here it is possible to compare a large number of models within a relatively short time and to form an opinion.

Live Casting – The Classic, show your talent

If you don’t get a fitting or a job after a Gosee, don’t let your head hang down. As we have already written in our article about Berlin Fashion Week, castings are real mass events, especially for big customers. From twenty to two hundred models – castings are real competition. Here you can also feel as a model that there are many attractive, perfectly built, talented and likeable models and that you yourself are not the only model. Especially for newcomers, big castings are always a reality experience.

But on castings you often have the opportunity to show more of yourself. Acting talent is often asked for. For example, one shoe manufacturer might want you to talk to a pair of shoes for three minutes, another wants you to see five sports poses in ten seconds. As a model you have to be able to call up all this spontaneously in a casting.

Castings are the rule for jobs offered by your agency or your model agents. Here a recommendation has already been made for the model, the customer usually wants to know or see more directly.

E-Casting – Selection based on your videos

When you take part in an e-casting, it’s often about campaigns that are even bigger. For example, if an international company is looking for new advertising faces, the castings are carried out worldwide, often in the metropolises of the individual countries or regions. Digital videos showing the casting situation will be submitted in advance. That means you introduce yourself and branch as described above, for example acting interludes. The video is then sent as Onetake (without cut) to the customer, who can make a preselection for himself.

E-castings are, as described, often used for large and/or international campaigns, but also for commercials, shootings, and much more. The advantage here is that neither the customer nor the model has to invest much time in casting, driving, etc.. This saves both time, the final selection is then invited to the regular casting.

How to prepare for a model casting?

Before going into the absolute details of a casting, you should first make sure you have your 9 basics together: Plain clothes, no styling. For women this means a white top, black, plain trousers and a bikini or skin-coloured underwear. No matter how, the clothes have to be figure-hugging, so that the jury can also get a direct impression of you. This includes high heels, which you put on directly before the casting. Make-up and styling should be completely dispensed with. Men also wear black trousers and a white shirt. Men also have to do without styling.

Also take your sedcard and your model book with you! If you have already completed your first shootings as a model, your agency may have already printed your own model-sedcard, which you should always take with you. When you stand before the jury, you should leave your sedcard right there. This makes it easier for them to remember your face in the later selection after the casting. As a professional model, with many shootings, you may already have your own model book with you. Of course, your book is always an advantage, so take it with you! You don’t get to use your model folder in every casting (see Gosee), but the customer usually takes a few seconds to browse through the first pages of your book. Tip! Your strongest pictures should come at the beginning. Often the customer doesn’t have time to look at all the pages, so they only look at the first photos of you.

Before you go to an audition, you will of course receive an exact address from your agency. Plan your trip in advance to avoid surprises on the way and always be on time with the customer. Professional models are especially good route planning, so Kudne and the agency can always rely on you and your p+nktlichs appearance – the trust always pays off for you. Go to bed early enough to start the day fit the next morning! Also grab a little snack before the casting, which you won’t lose your energy.

Success at casting? Preparation is everything!

Now you know exactly what is expected of you on Gosees and Castings. With the right preparation your chances of success increase. That means rested, well prepared, on time and with all necessary clothing and promotional material: Sedcard and Modelbook. The procedure is always the same, you enter the room, a jury is sitting somewhere, you introduce yourself, wait for instructions and instructions. At the end you hand in a sedcard, say thank you and leave the room. The more castings you create, the more chances you have of getting good jobs for photo shootings, advertising campaigns and the like.

If you have any further questions, you will find more tips & information in the help section.