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Top Videos from Burberry – Between Trench Coat and Innovation

Burberry – The name Burberry immediately brings to mind the famous beige trench coat or scarf in the familiar check pattern. This is both the trademark and unique selling point of the British luxury company, making it one of the most recognizable companies in the world. In addition to English elegance, the label repeatedly presents itself with cool and unusual designs and is a source of excitement for celebrities such as Rihanna, Kate Moss and even the British Royals.

Tense story between highs and lows

The success story of the British company began in 1856 when the merchant Thomas Burberry founded his first textile shop, named after his surname, in Basingstoke, England. Burberry first attracted a lot of attention in 1880 when he developed a gabardine fabric that was at once robust, waterproof and breathable. He patented it and produced men’s capes which he sold on a large scale. Thus, in 1891, Thomas added another shop in the London district of Haymarket, which was the former flagship store. The business grew and grew, in 1920 the first stock exchange listing already took place. Four years later, the check pattern, which is still known worldwide today, was created. Initially, it was only used for the lining of jackets or the well-known trench coat and was worn by the British military during World War I. After Thomas Burberry’s death in 1924, his sons took over the business and expanded further into the USA, where they brought the brand to style icons like Audrey Hepburn. The assortment continued to grow, bags, accessories or fragrances were added. Unfortunately, however, after the sons sold the company in 1955, the business started to falter and experienced a small loss of image. From 2001 to 2018, Christopher Bailey took over the design department of Burberry and brought the company out of its trough – he completely turned the company around and made Burberry fashionable again. Especially today with Riccardo Tisco, Burberry is experiencing a real hype again, the Italian made sure that the British house had maximum sales with his street styles and Burberry has again reached the top of the fashion world.

You can find more about Burberry here.

Fashion shows between live music and technology

The fashion shows of the British fashion company Burberry are characterized primarily by technical features or functions, as well as unique live performances by well-known artists and exclusive guests of the fashion world. For example, Burberry was the first company to try out a so-called “See Now, Buy Now” function, offering customers the chance to order products directly in the live stream of the fashion show. Three of the most interesting fashion shows can be seen here.

Unique Rainbow fashion show in London

With his last show for Burberry, former chief designer Christopher Bailey once again demonstrated his enormous talent and at the same time set a huge signal for more tolerance and acceptance. He dedicated the collection and the show to three of the largest organizations fighting for LGBTQ rights worldwide. The venue was a huge hall in London, where the audience sat around the catwalk like at a football match. Everything was dark, just a few lamps swayed across the middle of the catwalk. The collection was characterized by the typical elegance of Burberry, as well as elements of the rainbow flag. At the end of the fashion show, spotlights formed a construct of rainbow colours, through which the models, first and foremost Cara Delevigne in a colourful fur coat, walked to the song “Don’t Leave Me This Way” by The Communards. The show was a great success and the audience was visibly enthusiastic.

“Fashion meets Technology” – Revolutionary Fashion Show

The Burberry Spring/Summer fashion show in London was a very special and revolutionary fashion show. Burberrry gave fashion fans who didn’t have a ticket for the show the exclusive chance to preview the collection on the company’s Snapchat account the day before. The show itself was classically spectacular, typical for Burberry – the British singer Alison Moyet sang live during the show. The performance was simultaneously recorded for Burberry’s own Apple Music Channel – making the British the first to have their own channel on the platform. The audience, cast with Kate Moss, Cara Delevinge, Sienna Miller or Anna Wintour visibly enjoyed the great show.

“Back to the past” – Tisci show from memories of his past

Burberry’s Autumn/Winter 2020 fashion show took place in a gigantic hall in London, supported by a spectacular and beautiful musical performance by musician Arca and pianist duo Katja and Marielle Labèque. With this show, the new chief designer Riccardo Tisci gives an insight into his memories and shows, especially with the collection, which inspirations he took from his past. Important people, important music or moments played a big and decisive role in his life that made him the person he is today. The top-class fashion audience could definitely feel his vibe and the fashion world was thrilled.

Successful and exploitative campaigns of the traditional house

The British fashion brand Burberry is known for its long and special advertising films. Behind all their campaigns there is always a message, or rather the idea to bring a significant story of the company to the viewer. This is how the company manages to inspire millions of viewers. Three of Burberry’s most interesting campaigns include the famous short film “The Tale of Thomas Burberry”, “From London with Love” and the Christmas campaign “What is Love?

A unique short film about Burberry founder Thomas Burberry

The Tale of Thomas Burberry was a Christmas campaign by the British company and was produced to depict and celebrate the extraordinary life of the founder Thomas Burberry. The clip stars the well-known actors Sienna Miller, Lily James, Domhnall Gleeson and Dominic West, whose roles present the life of the pioneer in an exciting way. The drama of his life in the 20th century with its highs and lows and the development of his company is shown. The campaign was primarily produced to draw attention to the spirit Thomas Burberry, who is also still present in the company.

From London with Love – Campaign with Beckham-Shoot Romeo Beckham

The campaign “From London with Love” is one of the most watched and best known commercials of the luxury brand Burberry so far. Inspiration of this video is the so-called golden age of cinematic musicals. The story of this play is the tragic love of a young couple during a theatrical setback in London. In the leading role of the campaign is, among others, Romeo Beckham, the second youngest son of the British mega stars David and Victoria Beckham, who is not here not for the first time in front of the camera for Burberry, but has already decorated several campaigns of the fashion house. This campaign embodies a special spirit of the company and is absolutely worth seeing.

What is Love? – Campaign to celebrate love

This special Christmas campaign from Burberry aims to spread and showcase the love of the holidays. In the video you can see a variety of people of different ages and looks. From very young children to senior citizens, from classically beautiful people to extraordinary looking people. The campaign celebrates the diversity of people and the boundless love that takes place beyond looks etc. Burberry definitely got a great message out with the campaign and certainly reached a lot of people.

Cara Delevinge, Lily James and Gigi Hadid love Burberry

The British luxury label and traditional house Burberry stands for absolute elegance and innovation at the same time. Celebrities like Cara Delevinge, Lily James or Gigi Hadid are big fans on the one hand, but also advertising faces of the labels. In creative campaigns, they present the spirit of the brand in an optimal way and inspire fans worldwide.

Cara Delevinge loves her hometown London

The campaign for Burberry’s new women’s fragrance “Her” features British supermodel Cara Delevigne in the leading role, who, as a born Londoner, embodies like no other the stylish and energetic spirit of the fragrance, which is dedicated to the city of London. In the campaign, the model can be seen in cool Polaroid shots in her hometown London, singing lines like “Maybe it’s because I’m a Londoner, That I love London so, Maybe it’s because I’m a Londoner, That I think of her wherever I go The campaign really makes you feel the vibe of the city and the scent!

Superstar Lily James as elegant brand ambassador for perfume

Lily James is a well-known British actress (Cinderella, Mama Mia) and is also the advertising face of the current campaign for the iconic women’s fragrance “My Burberry”. The 31-year-old, dressed in Burberry, is shown lying on a couch in various poses against a typical backdrop of houses in the West of London. This is, by the way, the first campaign to take place under the artistic direction of the new chief designer Riccardo Tisci. The elegance and cool chic that the fragrance represents are perfectly staged and presented in this campaign video.

Gigi Hadid for the new interpretation of the Burberry monogram

New Chief Designer Riccardo Tisco is responsible for a whole new interpretation of the Burberry monogram. It includes the two initials T and B, for Thomas Burberry and is already featured on several pieces of the new collections. To present this reinterpretation, Burberry grabbed the famous supermodel Gigi Hadid for her campaign, in which she presents both the women’s and men’s collections in a cool way in different cuts. The collection has many fans, but also opponents who would rather see Burberry’s traditional design. However, the new one is innovative and Tisci brings a new, younger clientele to the company.

Vivienne Westwood or London in LA – cool collaborations

Burberry is a brand that, compared to other high-fashion brands, does not rely so much on collaborations with other brands. Nevertheless, the label presented a very successful brand collaboration last year with the punk legend Vivienne Westwood. On the other hand, Burberry is very innovative and always creative when it comes to presenting its fashion – for example at an event in Los Angeles, where it brought the brand’s London vibe to the USA.

London in Los Angeles, California – James Cordon and the Beckhams are thrilled

This video does not show a typical brand collaboration, but a very special project of the British fashion company Burberry, which presented an exclusive capsule collection in the Californian dream city Los Angeles. Place of the event was the famous Griffith Observatory, high above the hills of LA. Surprise appearances by the famous English soldiers, dressed in red gear and huge black headgear, as well as a runway debut by “The Late Late Show” presenter James Cordon made this event extraordinary. There was also a small English garden in the middle of the Hollywood Hills, where British singers such as Clare Maguire, George Ezra or Tom Odell performed. Also the guests were top-class – many of the British guests like Anna Wintour, Cara Delevinge, Elton John, Rose Byrne or the Beckhams enjoyed this evening very much and could share a little bit of home style in the middle of the Californian metropolis.

Traditional house and punk icon – Unique collection

Two British fashion houses that could not be more different – Burberry, the elegant and luxurious fashion house with a long tradition and Vivienne Westwood, the eccentric fashion designer who is considered the queen of punk. The collection is inspired by Westwood’s iconic designs, with the classic double-breasted coat from the Fall/Winter 1992 collection or the mini kilt from the Anglomania 1993 collection. The aim of the collaboration is to celebrate the British style, with its punk approaches, but also the famous check pattern by Burberry. Riccardo Tisci has always been a big fan of fashion icon Vivienne Westwood and with his start at Burberry he saw the perfect opportunity to connect and work with her.

Christopher Bailey & Riccardo Tisci: Interesting Interviews

The two designers Christopher Bailey and Riccardo Tisci are both revolutionaries at Burberry. Bailey, who brought the company out of a crisis and Tisci, who is currently taking Burberry to a whole new level with his street styles. In two videos the two can be seen in short but exciting interviews.

Design legend Christopher Bailey about the famous trench coat

As iconic as Burberry’s famous trench coat is the designer Christopher Bailey, who brought the brand out of a low in the early 2000s and made it what it is today. For over 15 years he revolutionised the style of the house in his own way and had a huge success in the process. One thing that always remained the same, however, is the legendary trench coat, which has been in the range since the company started in 1856 and probably always will be. With Mr. Porter’s fashion magazine, the Briton spoke about the trench coat and why it is an absolute must-have in every wardrobe.

Elevator interview at Burberry Head Office – Riccardo Tisci and Models

Inspired by the well-known elevator pitch method, Burberry filmed an interview format for its YouTube channel in which all employees who enter the elevator are interviewed about Burberry and the show. Among others, chief designer Riccardo Tisci steps into the elevator and is interviewed about the show. However, he remains mysterious and does not reveal too much. Models of the show are also in the elevator and you might get first ideas how the show could look like. With this format Burberry definitely manages to build up tension before the fashion show and with this unique idea also provides entertainment.

The_most_interesting questions & answers to Burberry

There are of course some questions about the popular and well-known Burberry brand. The most frequently asked questions and answers can be found here.

Where are Burberry scarves made?

The famous Burberry scarves are produced in London.

What is Burberry Prorsum?

Burberry Prorsum is the company’s catwalk collection in the upper price range.

What brand is Burberry?

Burberry is a fashion brand in the upper price segment founded in 1856 by the British textile merchant Thomas Burberry, which is still internationally known today, especially for its protected check check pattern.

More about Burberry here

 

Moncler – French luxury between Will Smith & Milly Bobby Brown

Moncler – a brand that has developed from a French mountaineering outfitter to one of the largest Italian high-end fashion companies and has been delighting luxurious customers from all over the world with its designs and innovations for almost 70 years now. Influenced by the iron temperatures of the French Alps, Moncler today combines exclusive designs with high-quality comfort.

Moncler – History of foundation, company and legacy

Founded in 1952 by René Ramillion in Grenoble, France, he initially produced equipment for mountain expeditions. His products achieved rapid success and Ramillion expanded his range to include the company’s current flagship, the down jacket. Only a short time later, the young people of the Italian upper class in Milan discovered the voluminous down jackets for themselves and made them into a must-have. In 2003 Remo Ruffini, who owned his first Moncler down jacket at the age of 14, bought the company and transformed the traditional French company, which was in crisis at the time, into one of the biggest Italian luxury fashion brands.

No product of the Italian luxury brand embodies the brand DNA more than the down jacket. Once a means to an end to protect mountaineers from the icy cold during mountain adventures, it became the flagship and probably the most sold product of the Moncler brand. Initially weighing just under one and a half kilos, it is now featherweight at 150 grams and is a comfortable and warming fashion piece popular with prominent fashion icons such as Naomi Campbell, as well as with customers with high purchasing power from all over the world.

The Italian luxury fashion group Moncler has revolutionized and abolished itself, as well as the basic concept of the fashion world, to publish two to four collections a year. With the project Genius, it is taking a unique and innovative step in the fashion industry. The brand collaborates with up to 10 different designers each year and brings new capsule collections to the market throughout the year.

Fashion show – from dreamlike locations to exciting performances

Since 1943, fashion shows have been held in the world’s fashion capitals by the most important designers. The presentation of the latest fashion creations is of course in the foreground. However, the entertainment aspect is playing an increasingly important role and fashion shows are becoming huge spectacles that millions of viewers follow on social networks like YouTube or Instagram. Also Moncler could already cause a stir in the past with his shows and put extraordinary fashion shows on the legs. Three of the probably most worth seeing fashion shows can be found here.

Moncler’s most spectacular fall/winter fashion show

Moncler’s Grenoble Autumn/Winter 16/17 fashion show is probably the most spectacular show of the Italian luxury brand. From nowhere, about 80 athletes dressed in blue uniforms appear at the beginning of the show and offer the audience a perfectly choreographed performance, as known from American college sports events. The stomping of the men creates a military sound throughout Lincoln Center – the audience is fascinated. After a few minutes, the models enter and run to the beat of the marching sounds. A truly unique and unprecedented fashion show, which caused admiration from both the audience and the rest of the fashion world.

Autumnal mood at Paris Fashion Week

In an autumnal forest location at the Grand Palais in Paris, Guambattista Valli shows his autumn/winter Haute-Couture Collection for Moncler. The music and the ambience of the show let you feel the vibe and also the audience of fashion fans, influencers or customers obviously enjoy the show. Especially feminine shapes, paired with male garments and decorated with roses and leaves make this collection a real highlight.

“Back to the roots” at Moncler’s Spring/Summer 17

With the Gamme Bleu Spring/Summer 2017 fashion show, Moncler takes its audience out into nature for a camping holiday. Inspired by the company’s beginnings as a camping and mountaineering fashion company, the luxury house created an exciting collection with an equally exciting show. The setting is reminiscent of a campsite and the show begins with people dressed as teddy bears patrolling the campsite. Extraordinary for high fashion, but unique and special. The guests of the show were thrilled and Moncler caused quite a stir with this show.

Moncler – unique and sensational campaigns

Marketing and advertising are important aspects of fashion to stand out. Moncler likes to stage its fashion in special and extraordinary campaigns and reaches its audience in a spectacular way. Two campaign highlights of the luxury brand can be found here…
This advertising campaign of Moncler shows the spectacular ski slope of Grenobles, the place of origin of the Moncler brand and leaves the spectator breathless when …….. presents his daring stunts. Moncler stands for high quality and design – especially winter sportsmen love the down jackets and winter accessories of the luxury brand!

Moncler Ski – Campaign in the desert

In the campaign CARAMEL LAND of the noble brand Moncler, two friends take the spectators on an exciting and extraordinary ski tour. Armed only with a mobile phone, the two of them film themselves in a breathtaking setting in the middle of the desert and let you be part of their unique experience up close. Definitely an interesting and varied campaign, which has never been seen before at other luxury brands!

Collaborations – hype between luxury and streetwear

Moncler was one of the first luxury brands to take up the hype about collaborations and completely revolutionized the concept of classic fashion shows. Since 2018, the Italian fashion house no longer organizes fashion shows, but goes a new way with the project GENIUS. Every year they collaborate with up to 10 different designers from all branches of fashion and release capsule collections, some of which are limited editions, throughout the year. The hype and success behind this idea is enormous and fashion lovers compete for the coveted pieces.

7 Moncler Fragment Hiroshi Fujiwara

Hiroshi Fujiwara – the Japanese is especially known during the Millenials and among music fans a little legend. The former Hip-Hop Dj not only inspires a young target group with his label Fragment, but also created a streetwear collection together with the Italian luxury house Moncler, which caused a huge sensation among his community. The video for the campaign shows a young man jumping through different time zones in a futuristic world. Together with the background music of the Japanese, this allows the viewer to dive into another world and experience the spirit of Fujiwara first hand.

8 Moncler Palm Angels

The clip gives an insight into the probably most sought-after collaboration of the brand Moncler – with none other than the Italian streetwear brand PALM ANGELS. No matter if Rihanna, Kanye West or Jay-Z, nobody who doesn’t love and almost idolizes the label. The collection includes eye-catching colours and crass design effects, as well as graffiti prints on down jackets or bags full of colourful moncler logos. The fashion fans were thrilled and within a very short time Pieces, like the pink jacket from the campaign, were sold out. Moncler X Palm Angels – probably one of the most exciting brand collaborations of the last years!

Collaborations with Star Designer – Moncler Pierpaolo Piccioli

Moncler’s collaboration with the Valentino designer Pierpaolo Piccioli is as fascinating as it is shocking. The clip of the campaign shows models in ball gowns walking around a chic hall – but they don’t wear conventional couture dresses as known from Valentino, but down dresses in eye-catching colours and patterns. Whoever sees the collection for the first time will certainly be amazed, possibly startled. Also in the fashion world the creations caused a sensation, but stars like the actress Ezra Miller or the model Liya Kebede already wore the dresses on the red carpet and provided a real eye-catcher.

Mode Influencer – between social media and French luxury

In times of social media, many luxury brands reach young target groups primarily through platforms like Instagram or YouTube. Of course, many of the big fashion houses rely on influencers or celebrities with a huge reach. Moncler also uses the influence of these and has worked with popular and successful influencers. To the Genius Launch Party the fashion house invited no less than Milly Bobby Brown, one of the hottest idols of the youth. But also Will Smith, one of the most famous Hollywood stars was a guest at the party and took his more than 8 million YouTube followers with him. Also the cooperation with popular models like Lucky Blue Smith of course caused a lot of attention, so Moncler decided to book him for his F/W 15/16 campaign and let the fans participate with “Behind the Scenes” shots.

Hollywood Stars – Milly Bobby Brown Interview for #MonclerGenius

Millie Bobby Brown is the shooting star and at the latest since her role as an elf in Stranger Things she is known worldwide. With millions of fans, especially on Instagram, she is a welcome and important guest at fashion shows or as an advertising face. Moncler knew how to take advantage of this and invited the 16-year-old to the Moncler Genius Launch Party, where she caused a huge stir and here in a short interview with Derek Blasberg she talks about her favorite collaborations of Moncler. She is wearing one of the exclusive down jackets of the Moncler X Palm Angels collection herself.

Lucky Blue Smith – Supermodels give an insight: BTS

Lucky Blue Smith, one of the most famous and successful male top models of recent years, shows himself here in icy surroundings during a campaign shoot with his sister Pyper America Holder for the luxury label Moncler. In the clip you can see footage from the campaign shoot and the audience gets an interesting insight into the production. They will be initiated into the story and can look behind the scenes how the siblings work together.

Will Smith – YouTube insights from Moncler

Will Smith is not only a Hollywood star, action hero and singer – no, the 51-year-old has been a successful youtuber for several years now and takes his more than 8 million fans on his vlogs to his private holidays or to events such as the legendary Coachella Festival. As one of the celebrity guests at Moncler’s Genius Launch Party, Will Smith once again took his camera and gave a personal insight into his trip to Milan. He was visibly impressed not only by the collection itself, but also by the spectacular presentation and location of the Italian luxury label at the launch event. The video is not only very entertaining, it also gives fashion fans a rather rare glimpse behind the scenes of a fashion party and lets you understand why the superstar inspires so many people.

Interviews – up close and personal with the designers

Many fashion fans are interested in the background of the collections and are happy to get a deeper insight through interviews with the designers. Because often personal experiences or memories of the designers are the inspiration for the collections. Also chief designer Thom Browne or Francesco Ragazzi told in really worth seeing interviews about their work with Moncler and gave the fans the opportunity to learn more about their collection…

Thom Brownes “Star-Wars” Fashionshow

The American fashion designer Thom Browne created a collection for Moncler and presented it in an impressive show reminiscent of a Star Wars invasion, making it a highlight of New York Fashion Week. Inspired by the Navy and Art Nouveau, Browne’s main goal was to create entertainment for the audience. The show aspect of fashion is especially important and he managed to convey this in a unique way in his fashion show – the guests were thrilled by the special presentation.

Moncler X Palm Angeles Boys Interview

In this video, founder of Palm Angels Francesco Ragazzi talks about his exciting collaboration with Moncler and gives interesting background information about the collection. The New York flagship store of Moncler already shines in the style of the collection with cool graffiti and special designs and makes this a real experience. Main inspirations are the art scene and especially the eccentric art style of the artist Jeff Koons and other exciting directions about which Ragazzi talks in the video…

The most interesting questions & answers about Moncler

Where does the Moncler company come from?

Moncler comes from the French town of Monestier-de-Clermont.

When was Moncler founded?

Moncler was founded in France in 1952. 32% of the company is owned by the founder and creative boss Remo Ruffini, while the rest of the company is owned by the French financial investor Eurozeo and the American financial investor Carlyle.

In which country does Moncler produce?

Moncler has factories in many European countries. The majority is produced in Romania, Armenia, Bulgaria, Moldavia, Hungary and Georgia.

Dior: Perfume, bag, sunglasses & Co. – Fragrances & luxury brand accessories

Dior – The luxury company covers everything the fashion heart desires! Whether cosmetics, accessories or clothing – the French brand is one of the most famous in the world and can be found worldwide with style icons like Marilyn Monroe. From haute couture for women, men and children’s collections, to cosmetics and accessories – the luxury label has become indispensable in today’s market and represents a wide range of products.

Christian Dior: International fashion designer & Designer

Christian Dior is an internationally renowned fashion designer who founded the company of the same name on 16 December 1946. In February 1947 Dior presented his first collection, where he first came to the attention of well-known fashion magazines such as “Harper’s Bazaar”. From then on, things went uphill with the designer: fashion shows, a multitude of new products and a rapid spread of his name. Through his collections, Paris became the center of the revolutionary fashion world and he was recognized worldwide as one of the most famous and important fashion designers. Nowadays, the name Christian Dior has become an integral part of the fashion world and is the epitome of luxury products, accessories and style. The legendary designer would have been 115 years old in January 2020.

Dior products: Cosmetics, Fragrances & Accessories

The collections of the well-known luxury brand cover a wide range of accessories, cosmetics, leather goods, shoes, watches, jewellery, eyewear and perfumes. The multi-faceted company offers all kinds of products for every age group and is indispensable in fashion metropolises such as Paris, Milan and Berlin.

Perfume – popular fragrances for men and women

A large market share of the brand is in fragrances and cosmetics. Christian Dior recognised the value of perfumes and fragrances early on and accordingly placed a great deal of focus on them for his company. Since 1947, more than 40 women’s fragrances have been created under the Dior name in various versions and variations. The best known of these are, for example, Miss Dior, Poison, Dune and Dolce Vita. Since 1966, a men’s collection of fragrances has been offered alongside women’s fragrances. These include Eau Sauvage, Dior Homme and Jules. Here I have once listed the most popular fragrances for men and women:

Fragrances for women:

  • Miss Dior
  • Poison
  • Dune

Fragrances for men:

  • Eau Sauvage
  • Dior Homme
  • Jules

Fashion: Bags, accessories & jewellery

In addition to cosmetics and fragrances, the international brand Dior also offers a wide selection of clothing. The best known are the haute couture collections for women, but also the so-called prêt-à-porter clothing, fashion for men as well as children’s clothing with the name “Baby Dior” can be found on the market. In addition, jewellery and accessories are also represented at Dior and nowadays represent the fashion world. Dior is a popular manufacturer of bags, because according to Dior they are as much a part of the look as clothes. Dior bags are available in many different colours and variations, give the outfit a special finishing touch and reflect the elegance of the wearer. Jewellery is just as important for the outfit. The creations of the multi-faceted fashion company are modern, elegant and bold and are intended to represent the couture style. Here too, Dior says that jewellery is an indispensable highlight that stands out charmingly and should not be missing on any woman.

Dior fashion show: Outfits, collections & timeless designs

Every year Dior presents fashion shows for invited guests and convinces with extravagant outfits, unique locations and unforgettable ambience. The latest trends of the coming fashion season are presented and selected models represent the latest collections of the luxury brand.

Prêt-à-porter – Modern & elegant women’s collection

At the spring fashion show, designer Maria Grazia Chiuri presented her prêt-à-porter women’s collections and represented Dior in a modern and elegant way. The location was specially chosen in a rural style and decorated with decorative trees and flowers. This was to show an open garden and symbolise that everyone can help shape and protect nature.

Haute Couture – Timeless designs for femininity & feminism

In keeping with the question “What if Women Ruled the World?”, the haute couture fashion show was held in spring. The aim of the show was to explore the complexity of the relationship between feminists and femininity. The collection on display shone in a style of timeless modernity, with the designer’s outfits inspired by the classic and majestic representation of goddesses. The motifs of this collection included gold-plated wheat ears, which in turn were intended to remind us of the unchanging creative power of women. The looks, which were also created by Maria Grazia Chiuri, reflect the identity of the fashion company and are also a tribute to the late fashion designer Christian Dior.

Prêt-à-porter: Creativity & elegance of men

Also in honor of the designer, a fashion show was organized, which showed men’s fashion.  The collection reflects the creative energy and timeless elegance of the man and consists of silk moiré, embroidery, arabesque motifs and cashmere. This is to show that fashion should not only be seen as a final work, but also as a creative process. All garments and accessories have zippers to emphasize their design and complete the look.

FWF 19 @ Berlin Fashion Week – The Fashion Show (Video) #throwback

Fashion show Berlin – After our last big show in Berlin, the planning for the new highlight in summer 2020 is now beginning – are you already excited? The Fashion Week Finals in Haubentaucher Berlin was certainly the wettest fashion show ever in Berlin! After a week of pure sunshine and +30°C, pouring rain came right on time for the start of the show. It was raining like buckets. Nevertheless we pulled through professionally. The show was reported on Sat1, in the Harperz Bazaar but also in our fashion magazine. You can find more photos of the show here: Fashion Week Finals #BFW 2019. For 2020 the planning starts now. Of course there will be a model casting in advance. You can find all information here in the blog but also on Instagram: Cocaine Models – follow us for all news!

FWF 19 @ Berlin Fashion Week – Video

Many thanks to our partners from Berlin!

Fashion Week Paris

The Fashion Week takes place twice a year in Berlin. In cities like Paris there is even more! The Fashion Week for men, capsule and high fashion. While we are in the planning for 2020, our models are travelling all over the world. Like Adelina (in the video with short blonde hair), she’s currently running at Paris Fashion Week!

 

Dolce & Gabbana, the designer duo!

Together, the designers Domenico Dolce and Stefano Gabbana have created a fashion empire that is indispensable in today’s market. The luxurious fashion house Dolce & Gabbana has been celebrating successes at dizzying heights for decades and is popular with all age groups. Whether the “Woolmark Award” or the “Perfume Academy Award”, the designers have jointly designed their way to the top of the fashion world.

The story behind the designer duo

Dolce & Gabbana was founded in 1985 by the designers Domenico Dolce and Stefano Gabbana. The two colleagues met for the first time at the Italian fashion house Gabbana in Milan when Domenico Dolce applied for a job there. Stefano Gabbana immediately recognised his talent and the collaboration between the two began. They presented their first fashion collection in 1985 and opened the doors of their first store a year later.

Jerseys, Underwear & Swimwear by Dolce & Gabbana

Over the years, the designer duo began to design their own jersey line, underwear and swim costumes in addition to their classic fashion line in the high-priced range. The luxury fashion house finally expanded into the USA, Japan and various other countries, where Dolce & Gabbana founded their own showroom in 1990.

The men’s collection and other awards

The men’s collection was not long in coming and in 1992 inspired customers from all over the world. As one of the most innovative men’s collections of the year, the D&G collection won the Woolmark Award.  The company also celebrated further successes with perfumes for both women and men. In 2005, The New Yorker wrote about Dolce & Gabbana: “Dolce and Gabbana will be in the 2000s what Prada was in the 1990s and Armani in the 1980s – gli stilisti, whose sensibility will shape a decade. In the years that followed, the designer duo received several other personal awards. Dolce and Gabbana is still one of the most successful fashion brands in the world today.

Dolce & Gabbana also conquers the cosmetics industry

Dolce & Gabbana also offers a wide range of products in the cosmetics industry and is popular with young, but also mature ladies. The luxury brand offers everything a beauty heart desires, from pressed powder and macara to lipsticks and lip gloss. However, the brand celebrated the most successes with its excellent perfumes.

Dolce & Gabbana inspires with fragrance combinations

The designers further expanded their market position in the 90s. In 1992, the luxury fashion brand launched its first perfume on the market, the women’s fragrance “Dolce & Gabbana Parfum”, winning an award from the Perfume Academy. The brand’s first men’s fragrance was named “Dolce & Gabbana Pour Homme” and also won an award from the same Academy shortly afterwards.

“Dolce & Gabbana Pour Homme”

The first men’s fragrance of the luxury brand has not only appealed to Dolce & Gabbana fans immediately. With Dolce & Gabbana Pour Homme is a spicy fresh fragrance. The charismatic bergamot, juicy mandarin and fresh lemon put the head of the fragrance together. At the heart are lavender, sage, tarragon and cardamom. The fragrance suits the stylish and self-confident man at any time of year and situation. The bottle is designed to fit perfectly into the palm of the male hand.

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Dolce & Gabbana Homme ?Αυτό το αρρενωπό άρωμα είναι τόσο μοναδικό όσο εσύ! Διατίθεται και σε body lotion, body oil και shower gel. Θα μας βρείτε Αντωνίου 6Β!! ☎️ Τηλεφωνικά στο 2221550850 ? Με μήνυμα στη σελίδα μας. Το άρωμα πάει παντού!! ??????❤ #αιθεριον #perfume_love #αντωνιου6Β #authentic_perfum_shop #το_αρωμα_παει_παντου #beauty #perfum #scentoftheday #fragrance #perfume #perfumes #perfumeshop #parfum #perfumelovers #perfumelover #perfumeaddict #scent #body_lotion #body_oil #shower_gel #dolcegabbana #dghomme #dolcegabbanapourhomme #pourhommeparfum

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Dolce & Gabbana presents ”The One” distinctive fragrance

A classic from Dolce & Gabbana is the “The One” fragrance. Even the name of the sensual fragrance sounds appealing to every woman, because every woman wants to be “The One”. The fragrance is flowery, elegant and yet glamorous, perfect for every occasion and every situation. The face of the fragrance is also cleverly chosen. The beautiful actress Scarlett Johansson is the ambassador of “The One”.

The luxury brand relies on Flower Power with ”Floral Drop”

Dolce & Gabbana is again offering something innovative on the perfume market with its Floral Drops fragrance. The packaging is already elaborate and of high quality. The perfume is hidden in a small box of white leather. The box can be opened. Inside, there are small white flowers that already indicate the fragrance. In the middle of the flowers there is a frosted glass bottle and a cap in the shape of a flower. In any case, the bottle leaves an impression, which makes it almost a pity to use the fragrance. The fragrance itself is – who would have thought – very flowery. White amaryllis, white narcissus and white water lily are the main notes of this Dolce & Gabbana perfume. The floral-fresh top note can be associated with a spring morning. The scent of neroli leaves and papaya blossom rounds off the perfume.

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?DOLCE & GABBANA Dolce Floral Drops Композиция относится к группе цветочных ароматов. Aдресована динамичной, молодой леди, которая с легкостью идет по жизни и умеет наслаждаться каждым мгновением. г.Красноярск, (оригинальный аромат) Консультация по ароматам ТК "ПРОСПЕКТ", К. Маркса 102А, ? +7 950 400 5786 ТК "КРАСНАЯ ПЛОЩАДЬ", К. Маркса 148, ? +7 950 401 0940, ?Скидка при предъявлении комментария к этому посту. ✈Доставка в регионы. #распив #поискдухов #парфюмназаказ #parfum #парфюмерия #духи #селективнаяпарфюмерия #купитьдухи #брайткристал #montale #онлайнпарфюмерия #селектив #парфюмер #myperfumer #perfumer #мой_парфюмер #люблюкрасноярск #дольчегабана #Parfum #dolcefloraldrops #dolcegabbana #дольчероза #floraldrops

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Glamour pure everything in a handbag

The handbag designs of the duo are the fulfillment of every girl’s dream. In the bags you will find the typical extravagant look of Dolce & Gabbana. No trace of popular minimalism. The designers rely on embellishments, glitter, colours and prints and they do so successfully.

The ”Dolce Box Bag” storms the shops

Glitter, glamour and gold where the eye looks. The Dolce Box Bag is definitely an eye-catcher. This bag is definitely a must-have for all extravagant occasions. The bag can be bought from just under 1,000 euros. If you want to add the Dolce Box bag to your collection, you are spoilt for choice. The bag is available in countless variations and styles. That also means that for each type an individual bag is to be found completely after the own taste. Whether black with colourful details, in pen box look or completely in gold with ornate details, the possibilities are endless. The Box Bag by Harley Viera-Newton was styled entirely in gold with a baroque look at the Top Shop Show.

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#luxury#dgwomen#dgvenezia#dolceboxbag

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Simple, elegant and girly, the Devotion bag makes it possible

The Devotion bag is girly and elegant at the same time. With the ornate decorations and the golden details it picks up the iconic look of the designer duo. The golden heart as closure gives the bag a very feminine, almost cheeky girlish look. The Devotion bag is also available in many different designs and variations. It is available in almost all colours and different fabrics. For example, the Devotion bag made of velvet in bordeaux is popular. The styling piece can be combined with almost any outfit. Whether urban look or short black, this eye-catcher completes every look perfectly.

Extravagant design of the luxury empire Dolce & Gabbana

The brand’s floral motif is also reflected in Dolce & Gabbana’s shoe designs.

Sorrento Sneaker

The designers’ sneaker creations do not lack floral patterns, glitter and extravagance. Whether men or women sneakers, the designers always find an innovative way to deposit their handwriting and make the designs unmistakable. So are these Sorrento sneakers with logo print and glittering stones.

Rapid spread of the mega empire

Dolce and Gabbana has a total of 323 stores and is represented in 16 factory outlets. Production is in Italy, Milan and Legnano. In 2015, Dolce & Gabbana had around 4,500 employees. The brand has a turnover of 1 billion euros. The website of the luxury brand was launched in 2000. The online shop followed in 2009.

Fashion Shows, Backstage Insights, Boutiques and Co.

The designers give insights behind the scenes of the fashion shows and document the shows in an artistic way.

Fashion Show Autumn Winter 2019 / 2020

The famous, infamous men’s suits and designs of the brand were awarded the Woolmark Award in 1992.

A fashion show for the gods

The designers put together a wonderful fashion show in July 2019 in Sicily. The show is reminiscent of the stories of Greek mythology. Not only the location but also the robes and flowing dresses, the jewellery and the styling of the models take you to the Greek Olympus. The show was presented in the Parco Archeologico e Paesaggistico della Valle dei Templi di Agrigento and Comune di Agrigento.

Boutique in Milan

Dolce & Gabbana enchants its Milanese customers with the perfect combination of architecture, interior design and, of course, fashion. The designer duo’s creations can be presented in all their splendour in the Milan boutique and captivate visitors to the store in full effect.

Berlin Fashion Week – Designers Show Package Summer 2019

Berlin – The Fashion Week is coming up! Our show package for summer 2019 with our Berlin models and a few new arrivals. We are looking forward to the shows from 1 – 4 July and many great memories of another summer in Berlin.

#BFW – The Models

Linn for Dolce & Gabbana #1 Fashion show in Milan

After having experienced a lot this year, from model coaching to her first big music video with one of the hottest German artists Miami Yacine, the music video: “Designer”, Linn now had her first show in Milan for Dolce & Gabbana. After she was already in America once, then again briefly in Germany, she is this time in Milan for modeling. With our partner Agency Women she has now gotten one of the greatest jobs at Fashion Week Milan. In Dolce & Gabbana on the catwalk, in one of the big fashion capitals. Italy stands for highest designer art and Milan in particular. 100% High Fashion – Congratulations from Berlin!

Linn for Docle & Gabbana

 

Backstage bi Dolce & Gabbana Alta Moda and Alta Sartoria

Dolce & Gabbana is one of the largest high fashion companies. Dolce & Gabbana was founded by Domenico Dolce, born 1958 and Stefano Gabbana, born 1962 in Milan. Dolce & Gabbana’s first international recognition came in particular from Madonna, who accompanied the high fashion brand for many years. The two fashion designers designed more than 1500 costumes.

In the 90s the duo further expanded their position, among other things with perfume, which has been awarded as the best women’s fragrance of the year. Dolce & Gabbana has evolved ever since and has worked with many artists including Beyonce and Kylie Minogue. Dolce & Gabbana now includes not only the main line, but also the Alta Moda, as well as Dolce & Gabbana Junior.

Dolce & Gabbana offers its customers not only first-class fabrics and designs of the highest quality, but also lifestyle and luxury. With this mix, the brand has been convincing since its inception and continues to develop. The fashion shows are among the most coveted in the world, so once again big applause for our Linn and her first Dolce & Gabbana fashion show!

Berlin Fashion Week: Shows, Dates and… Invitation?

Soon it will be time again and all model agencies and models will meet again in Berlin! The Fashionweek is coming up and invites to the big summer party. For a week, the German capital is turning back into a fashion Mecca. Many know the big shows of German designers from fashion magazines like Vogue, Elle or Harper’s Bazaar. Away from the mainstage there is also much else to discover, e.g. the Berlin Fashion Salon. But also the meeting places of the Be-to-Be economy. What does that mean? But let’s start with the basics!

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Why is Berlin Fashion Week?

Fashion changes so fast! Almost every month there is a new collection and new parts hang in the shop windows in the city centres, and there are always new highlights in online shops. All big chains but also all boutiques have to get their clothes from somewhere. Usually you visit a designer and look at the clothes in the showroom. Showrooms are therefore also one of the most frequent jobs for young models. Here you present the designer’s new fashion collections directly to the body, in front of a small audience, with only designers, someone from marketing and the customer. The customer can view the cuts directly, but also the fits and materials. Of course this way is relatively complex, because every single boutique owner has to come to the customer, needs a single appointment, a model and so there is a lot of effort. Berlin Fashion Week has exhibition halls with various themes, trend fashions, wedding fashions and oversizes. Hundreds of designers and producers position themselves at every trade fair. For one week trade visitors can inform themselves here about the latest collections and pieces. You can not only see the individual samples live, but also models who can present individual parts are booked on each stand. This is the main business of Berlin Fashion Week!

Fashion Designers Meet Customers

From the prêt-à-porter to the curvy, customers will find everything they need for their fashion boutiques and shops. Berlin will thus occupy the trends in German fashion boutiques for a few weeks. Of course, not only boutiques stop by, larger fashion chains also send their scouts out to discover trends. Hundreds of designers are lined up next to each other on each stand at each trade fair. There is a lot to discover here, i.e. fabrics and cuts that have been separated but also completely new ideas as well as Function Wear. The fashion industry never stands still and that’s why we meet for Fashion Week, whether in London, Paris, Milan, New York or Berlin to discover the latest trends. And when you meet, there are always others, of course. YouTube, Instagram Stars, Press, Stars and Starlets. For one week, the Who’s Who of the fashion and media world will meet in Berlin.

How many fashion shows are there at Berlin Fashion Week?

There are two different sections among the various fashion shows. One stage deals with the main shows. This is where the great German designers meet to present their new collections to a large audience. Not only normal guests are invited to these fashion shows, but also VIPs, YouTuber, Instagramer, press representatives and stars as well as actors, footballers or even musicians. On this mainstage there are usually eight shows per day over 5 days. From Monday to Friday you have the possibility to have a look at the new collections. On Saturday there will also be a big highlight, the audience and the tickets are of course strictly limited and not for sale.

In addition to the main stage, there are also 2.3 side stages where there are smaller shows by young designers. These include, for example, the Berlin Fashion Salon, where you can particularly look forward to new designers. That’s why there is also the Ethical Fashion Show. It runs parallel to the mainstage for 5 days and shows in particular fashion labels that focus on sustainability. These are the two different areas, the mainstage and the different side stages.

Show Highlights 2018 (Spring)

Marc Cain Fall / Winter 2018

RIANI Fall / Winter 2018

How to get tickets for Berlin Fashion Week?

It’s extremely hard to get tickets for the mainstage, of course designers prefer Instagram Stars or Youtuber, who can report directly and directly about the collections. Press representatives and magazines are increasingly receding into the background, but also stars and VIPs. If you want a ticket, you need good contacts and a contact person at the respective designer or his advertising or PR agency. But it is very difficult to get such tickets!

For the other side shows of Berlin Fashion Week it is also difficult to get tickets but a little easier. For example, if you have an Instagram account with at least 40,000 or 50,000 fans, you can get one or two tickets. The magic word here is accreditation. However, you should take care of it early, as well you should only try if you have something to offer in exchange for the coveted places.
How many people are at a fashion show in Berlin?

The tickets are of course strictly limited, so there is not much space. That is clear but how little space actually? The main show of Berlin Fashion Week usually comprises a maximum of 150 people. Each show can now accommodate 150 guests. This sounds like a lot of space at first, if you count sponsors, people from the team or partners, as well as buyers who buy larger quantities, then only 100 seats are left. These 100 places have to be distributed to stars you work with, instagramers you already work with, model agencies provide the models and so on! In the end there may be 80 tickets left for the invitation, for the whole of Germany but also for international guests.

So the space conditions are very tight, on the side stages it often gets even tighter. In the Berlin Fashion Salon there are shows in which only 30 or 40 guests take part. Is that what you thought? That’s why invitations to the shows are so popular!

Do international designers appear in Berlin?

You won’t meet many international designers at Berlin Fashion Week, Marc Cain is usually on site, but that’s the big international highlight! In Berlin he meets the top German designers, fashion labels RIANI and Dorothee Schumacher.

In which location will Berlin Fashion Week take place?

The designers’ shows take place in various locations in the city, a few years ago at the Brandenburg Gate in a specially constructed large tent with its own lounge and many conveniences, then in the Jandorf department store and this year for the first time in Berlin’s E-Werk.

Modeling at a fashion show? If you want to work as a model at one of the fashion shows yourself, you have to take part in the castings. The casting dates, especially for the great designers, are of course kept strictly under lock and key. Here only the big model agencies should participate, so that on the day of the decision one really has only the best candidates locally. There is not much time for the preparation in Berlin, as an agency or team you usually have 7 to 10 days to find the best models, to familiarize yourself with the location, to prepare all clothes and if necessary also to make changes if something is spontaneous. Therefore, the castings are usually not conducted publicly. With smaller labels, however, you are sometimes lucky as a model without a model agency. Because some of your castings are held in public, why is that? Of course, the great designers don’t necessarily need additional advertising, they already have other concepts for that. Smaller designers, e.g. from Berlin, would be happy to receive a little extra attention for your fashion label. That’s why some model castings are made public.
Berlin, Paris, London, New York, what is most worthwhile?

The concepts and the presentation are of course the most extravagant in Paris and New York! If you’ve experienced one like this here, Berlin will soon seem relatively small to you. Especially in Paris big shows are traditionally done. Everyone knows the famous productions for Chanel by Karl Lagerfeld, trend-setting with robots – in the supermarket or in the forest, every kind of production is feasible. In Berlin the scales are a bit smaller, here you have two or three locations, which are usually not specially prepared, the focus is on fashion. Of course, this has its very own charm. Fashion Week is not only important to see new clothes, but also to network and meet again.
Chanel Fall / Winter 2018 in Paris

Here you see the difference to Berlin, Paris, absolute highlight!

What is there to experience besides the fashion shows?

In the streets of Berlin, especially in the city centre, you will find a lot of events that take place parallel to Fashion Week. For example, there are great parties at the House of Weekend, one of the rooftop bars in Berlin. Not only cash, but also club! A truly unique experience for Berlin. If you are an agent at a model agency or a model at Fashion Week in the summer, it is also worth taking a look into the great crested diver, just a few metres from Warsaw Street. In the Great Crested Grebe you not only have a club but also a huge pool. Especially in the hot summer days, the cooling in the evening is perfect here. But there are also smaller events and parties, from DJs to barbecues. Of course you have not only the time to visit events in the evening, but also many events in the night. Magazine Parties in clubs, private parties in larger houses but also designer events, often with celebrity singers who present new songs for an invited audience. From a cosy barbecue to a magazine party you can experience so much in Berlin. Many dates can be found on the official site of the would Fashion Week but also always in our fashion blog!

More about: Become a model

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Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

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Fashion show agency – planning and presentation of high quality fashion

Fashion Show Agency – Before a fashion show can take place in Berlin, Hamburg or Munich, a lot has to be planned and organized. Every fashion show is unique – we as an agency make sure that nothing goes wrong during the expiration. The designers and organizers contacted months before the event, planning everything down to the last detail, then adding PR agencies and finally the big day is coming. Everything is there: customers, bloggers, editors, models and media representatives. In order for everything to be perfect, even in the marketing after the fashion show, some aspects of the agency must be taken into account. If you have not planned or even visited any fashion show yourself, you will find here all the important cornerstones for planning a fashion show with the help of a renowned agency – like CM! !

As a rule, every fashion show focuses on a few key points! At the end of the article you will find a complete checklist (do it yourself).

  1. Needed List – All details of planning / PR / Show in bullet points
  2. Model Casting – The perfect models and measurements for the fashion collection
  3. Choreography – a detailed planning of the individual “pictures” (scenes)
  4. Public Relation – We inspire the right people from the label
  5. Rehearsal – final dress rehearsal for all models of the fashion show
  6. Fashion Show – The big moment for fashion designers
  7. Press work – After the show is before the show!
  8. Castings – Our agency plans your search

Fashion Show Agency: We are planning the perfect staging of fashion

First of all, let’s take a more general look at what the most important points of a fashion show are and answer the question of why an agency is extremely helpful in planning and what should be considered in the first concept?

Why should I hire an agency for my fashion show / that of a client?
A fashion show is an extensive media event, so when planning for a fashion show must be thought of a lot. Besides the models, the location and the designer fashion, other elements play an important role. From music to lighting to guest service, there are a few things that can make a fashion show a complete success. One thing is especially important here: A fashion show has to convey a unified picture in which customers, bloggers, media representatives … evoke corresponding emotions among all guests as the models step across the catwalk with the new fashion collection.

Each planning is composed of different factors, small and large. Organizing a fashion show is not that easy. Depending on the complexity of the project or the customer’s requirements, the organization stretches for days or even months in the run-up to a fashion show, when, for example, even complex stage sets are added. It’s about much more than just the show, it’s about: offer creation, organization, possibly moderation, music editing, show-optimized, model booking, arrival and departure plan, nights (if necessary, desired), check fitting, Rehersal , Choreography, contracts, customer arrangements, dress rehearsal, schedules, schedules, clothing log, handover at the end, customer meetings, interface model / customer, etc.

The new fashion collection on the catwalk

1. Needed List – All details of planning / PR / Show in bullet points

What does an agency have to consider in the concept for a fashion show? Together with the client, the agents of the fashion show agency create a so-called “needed” list (in short, a classic requirement or todo list). In this first briefing, all important points are noted that are necessary for a successful fashion show in the sense of the customer, for example, a designer, advertising agencies or the PR agency. When all the points are neatly recorded and details such as catering and rehearsal room have been considered, we work as agency of our Kick Off Meeting for the show. Thereupon, the consultation, tailored exactly to the customer, takes place in person or on the telephone. In this much more defined, the models, the selection of music, the staging of the show regarding styling and choreography, rehearsals, castings and much more discussed.

This individual consultation varies, as described above, in intensity depending on the customer’s budget. After the consultation, we sat as a fashion show agency to the creation of the show concept and its presentation.

2. Model Casting – The perfect models and measurements for the fashion collection

Only after the presentation, the selection and the occupation of the models begin. Either an open casting begins, but usually a casting with preselection of the models. (Casting invitations are only for models that correspond to the corresponding type.) Following is a fitting of the models instead. Here, the selected models try on the collection outfits and the individual stylings are adjusted exactly, usually by a fashion show agency stylist or a specially commissioned stylist. The agency also takes care of the music and adapts it. More about the perfect casting process here: Casting Agency.

3. Choreography – A detailed planning of the individual “pictures” (scenes) with music

As a rule, the fashion show agency also takes care of the fashion show music, in some cases the customer also takes care of it himself. The music cut will be presented, the beats will be taken care of by the DJ and adapted to the choreography of the fashion show. This is important because the overall staging of the fashion show must finally be consistent. Music is generally very elemantar for a successful fashion show, because music conveys emotions and a certain atmosphere that influences the entire show. On Youtube are already optimally put together playlists for catwalks and fashion show videos. More about the different running styles can be found in the article: Haute Couture & Pret-a-Porter.

The choreographer designs “pictures”. That is, he worries about how the models act on the fashion show. It makes a big difference whether it is for example Haute Couture & Pret-a-Porter or a fitness fashion show in the context of a sports fair. Depending on the environment, location, audience and customer, individual scenes are created that optimally present the fashion collection. The show must be staged excitingly, so that the audience, no matter whether row 1 or row 8 are enthusiastic and then talk about fashion.

Preparing a fashion show: planning, marketing and PR

4. Public Relation – We inspire the right people from the label

When planning a fashion show, the organizer (agency or Do It Yourself) should clarify some questions in advance. For a perfect fashion show, possible problems in advance should be weakened, so that the designer and his helpers can devote themselves explicitly to their own tasks on the big day.

First, an exact date for the fashion show should be planned. It should be noted that on the desired day, no other major event takes place in the area. Otherwise it could come to a competition and potential buyers of the fashion show do not appear for time reasons or priority setting for the fashion show. The holidays and vacation time should not be ignored! A calculation should be made as to which times most visitors are expected, similar to the TV ratings. The function of the press work must be secured, that is: when, where and to what extent should be reported on the fashion show. Further advertising measures, such as poster advertising or similar, must be considered and the invitations organized and printed. The question is raised as to which people receive an invitation or are placed on the guest list.

We recommend to organize such big events always with a lead time of at least 4 months. There is enough time to invite important people like VIPs, bloggers and media representatives.

The show – location & guests of the fashion show

The target group of the fashion show and thus the presented collections must be clearly defined. For booking the location, the maximum number of visitors should be determined. The location should be tailored to the fashion designer and the style of his fashion collections. The designer’s vision is conveyed not only by the actual collection presented, but also by the atmosphere of the location. An elegant red carpet design, for example, fits better in an exquisite noble location than in an urban underground club. The technical equipment must be checked, so that not only on the day of the fashion show defects are detected. The staff must be booked, for example, for drinks, the music system, lighting technology or the cloakroom. Finally, it must be thought out how the cards come to the guest. Say: Is there a ticket sales, invitations or reservation options? And how are the guests informed about the various purchase options? In addition, seats must be reserved for the press and photographers must be given opportunities to take organized photos.

Directions & Reception – Welcome to the fashion show

During the selection of the location it has to be clarified, which possibilities there are for the audience, to reach the location. Say: Is there enough parking? What is the connection with public transport? The reception is an important entry point for the entire event at fashion shows. Here the guests notice if the fashion show was well organized. Each guest must be welcomed exclusively, for example in the form of a sparkling wine in the foyer and a clue to the wardrobe. When international guests arrive, the welcome and moderation will have to be in different languages, at least in English. The duration of the moderation should be adapted in advance perfectly to the show and the vision of the designer.

5. Rehearsal – final dress rehearsal for all models of the fashion show

Duration & Models – casting, choreography and running sequence

Of course, the fashion show must be timed in advance, that is, the fashion show is structured and set the duration. The structure provides a benchmark to which all stakeholders should adhere. Of course, there may be deviations. The number of outfits to be presented and the models will be worked out and adapted to the duration of the fashion show. It creates a concept. Weeks before the fashion show usually takes place a big model casting. The models are selected under certain criteria. Shortly after the fashion show, the so-called fitting takes place. The models try on the different outfits from the collection to be presented. It is determined which model presents which outfit. When this is clarified, the models begin to train the desired choreography and running sequence. Each model can present different outfits from the collection on the catwalk. The time in which models can move in the backstage area is calculated, usually everything has to go very fast. The choreography on the catwalk is determined in advance and rehearsed. Make-up artists, stylists and dresser are organized.

Continuing Organization – The General Rehearsal for Management

After the fashion show is over, guests will wonder if and where they can purchase the designs shown. When organizing the fashion show, these issues should be clarified. Does a sale take place after the fashion show? How are the guests informed? Are there enough fitting possibilities? How should the process be?

6th fashion show – The big moment for fashion designers

The process of the show – from the opening to the end

In a fashion show, the selected models enter the catwalk in a certain order, after a certain choreography. The designer can develop freely, there are no requirements, only a general framework serves as a guide. The opening model is of great importance to the designer. The first impression of the fashion collections of the designer on the audience counts and shapes the whole, following show! Likewise, the graduation model acts as an important element of the fashion show. This usually presents the highlight of the designer collection. In the audience sit the press, buyers and celebrities, as well as fashion bloggers or fashion-enthusiastic spectators. Each model presents at least one outfit on the stage, mostly followed by several. For this, the models have to be fast, because the outfit has to be changed behind the stage under time pressure. The choreography must not be interrupted. On the catwalk, the models can not stand the backstage stress, they walk unimpressed and resting on the catwalk.

7. Press Relations – After the show is before the show!

Now it starts, PR! Ideally, detailed lists with contacts to press representatives and PR agencies should be known in advance. These contacts should be provided with photos, texts and, if possible, videos right on the day or the day after. Because the magic of a fashion show can quickly go out when the next big fashion week starts in Milan, New York or Paris. The easiest way is to place your own fashion show in online magazines. It gets a bit harder to get into big magazines like Vogue, Harper’s Bazaar & Co. Therefore, it is advisable to approach not only the planning of the fashion show months in advance, but also the PR planning for the fashion show!

Checklist fashion show – process overview

In general the following points have to be worked out:

  • Project Planning
  • quotation
  • Model Casting
  • Music editing
  • choreography
  • Model Booking
  • Rehearsal
  • Show day
  • Moderator
  • Situation
  • Contracts
  • Customer Meetings

Then come many individual details, depending on the size of the show, location, duration, etc. Of course, many details compared to models, helpers, organizers, customers, and much more. Details like:

  • interface model / customer
  • dress code for models
  • nackstage behavior
  • arrival and departure timetable
  • check fitting
  • night
  • Times
  • rehearsal
  • flowcharts
  • diagrams
  • clothing History
  • transfer at the end

CM Agentur: Castings for your fashion show

Our Casting Agency for Actors enables a reliable nationwide research network for Munich, Hamburg, Berlin, Dusseldorf and Cologne. Always the best choice arrange model castings for your next fashion show! As project managers, we are always at the side of your team, whether it’s the first casting or the final fashion show in the store. The full satisfaction on her part and that of the event team, is our highest good in the search for fashion models. Guarantees smooth processes behind the scenes. We value constant quality and development potential. Together, we achieve high-quality, representative results that will convince your brand. Our job is the perfect cast.

Find models with live or e-castings all over Germany and EU

On live or e-castings you will not only find the ideal cast. Your event is just as good as a digital marketing campaign: Models wanted!

Model measurements for catwalks and fashion shows

Fashion is always something special. Fashion lives on Being special! New fashion collections are regularly released by designers worldwide, every season. Not only major international fashion designers and retail chains are working. Even small fashion labels have to constantly present new designs and styles to their customers to gain their attention. So designers and fashion have to reinvent themselves time after time to stay interesting for consumers.

Shows in Milan, New York, Paris, Hong Kong and London

At the Fashion Weeks the new masterpieces are regularly presented. In Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter, people are always looking for new looks and trends. Almost all designers have one thing in common, they tailor their collections for tall, slender people as mentioned in every post to similar topics. The clothes are more elegant, fabrics unfold their full effect, everything looks more exclusive and high quality! Delicate figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it’s the majority of the industry.

Dimensions for fashion show

Fashion shows and fashion presentations are subject to an unwritten standard. For female models, a dress size of 34 (maximum 34/36) with a height of 177-180 (176-181) cm is considered ideal at the beginning of the career. Your hip should be under 91cm. Men’s models usually have a clothing size of 48 (max 50/52) with a height of 185-192 cm. A tip here for men’s models: At the beginning of the career you should pay attention as a male model on a younger look. If you look too masculine in your early years as a model, you’ll quickly get a chance on jobs in the fashion industry and on casting. That’s why you should always go to Castings with a shaved beard as a male model in the first years.

Measure yourself!

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Fashion Week Berlin SS 2017

Berlin Fashion Week SS 2017 – It was a real pleasure for us to take part at the Berlin Fashion Week for the third time. We also like to thank our models which did a great job during the whole week. Berlin is the German capital, also in fashion. During the Fashion Week you have a lot of trade fairs, showrooms and runway shows. Here are a few photos of this year with one of our best models, Anne.

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

Berlin Fashion Week Spring / Summer 2017

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Recap on Berlin Fashion Week AW 2016

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Model: Anastasia für Dorothee Schumacher

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Berlin Fashion Week @ Erika-Hess-Eisstadion Berlin

Die Mainstage findest du direkt hier: Müllerstraße 185,13353 Berlin

So findest du das Erika-Hess-Eisstadion

Anfahrt über:

  • Zentral gelegen über S+U Wedding oder S+U Naturkundemuseum
  • wenige Meter zu Fuß bis U-Bahn Reinickendorfer Straße bzw. U-Bahn Schwartzkopfstraße

Berlin Fashion Week Show Package – CM Models

The Models / Show Package Berlin Fashion Week SS16 Let’s go! The Berlin Fashion Week is coming for the new summer season. Of course, our modeling agency will represented with new talents of Germany. We will get a lot of shows of the fashion designers – now we proudly present our first confirmed models to you! We are looking […]

Snapcube – First pictures of Cologne Showroom at Kolonaki Lifestyle Store

Our first anniversary – so we took over the city! Yesterday, the fashion and the media world met to the first Cologne Showroom at Kolonaki Lifestyle Store. With great support of BSB Fashion Athens and styling of the mask. Get together for the #1 ANNIVERSARY. Thanks to SNAPCUBE for Photobox!