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Model agency NRW – Become a Model & Requirements

Model agency Nordrhein-Westfalen – also in NRW many young models are looking for a good model agency. Whether in Cologne, Düsseldorf or the cities of the Ruhr area, from Dortmund to Essen and Bielefeld. North Rhine-Westphalia is the most populous region in Europe and therefore a perfect stepping stone into a career for models. With good connections to Germany, such as Berlin or Munich, but also close to European metropolises such as Paris and Amsterdam, NRW is an interesting location. Not only the agency landscape, also many customers have their location.

Modeling in North Rhine-Westphalia

Anyone who works as a model in North Rhine-Westphalia has a wide range of possibilities here. Düsseldorf is home to many fashion brands, from C&A to Peek and Cloppenburg to Hugo Boss. Various fashion shows, events and store openings. Cologne is also a media metropolis, with RTL, VOX but also large corporations such as Rewe. Photoshootings, commercials or also Shootings for Onlineshops, here one can collect as a model thus fast much experience, completely differently than in other areas in Germany. Therefore it is worthwhile to think about your own career at an early stage so that you can gain your first experience as early as possible and then make the leap into a professional modeling career.

Minimum dimensions and requirements for North Rhine-Westphalia

As a model it is no different in NRW than in the other federal states, from Bavaria to Berlin. There are individual requirements and prerequisites for each area, which you must fulfill for the majority of the jobs. For example, productions for advertising, fashion and also high fashion differ. The prerequisites for jobs in the beauty sector and jobs for sports models also differ. So there are individual guidelines for everyone. In general, however, it can be said that minimum sizes apply to the majority of models.

Female models in NRW

As a female model you should bring a minimum size of 174 cm with you in NRW, you should have a good skin structure and full hair. Your figure should be strong and you should usually have a ready-made size of 34 or 36. So you have chances for most jobs when it comes to photo shoots for online shops or even for commercials. Since you ultimately want to earn money with modeling, you should find your market and therefore also consider the respective requirements. Ideally, you don’t have tattoos or piercings. Here once again everything important summarized

  • Minimum size women of 174 cm
  • Fabrication 34/36
  • No tattoos, piercings, etc.

Men models in NRW

Of course, certain basic requirements also apply to men and boys, especially when it comes to jobs in fashion. Since most jobs take place here, however, less in commercial advertising, because here the characters are rather interchangeable, you should also as a man observe the requirements and minimum dimensions.

As a male model, a body height of at least 185 cm is recommended. For men, the clothing size varies depending on whether you want to focus on a career as an international model or a sports model. Anyone who later wants to work on the international stage at the age of 18 or 19 should have a slim, slightly defined figure. If you train too much and have too many muscles, you will be out for many jobs for many customers, especially in the big fashion metropolises around Paris and Milan, but also in Germany, e.g. in Berlin. Here once again summarized the most important information for male models

  • Minimum size men of 185 cm
  • Slim or slightly defined, sporty figure

Model Coachings in NRW

If you want to apply in our model agency, then you not only have the advantage of having one of the best management in Germany behind you, we also offer regular model coaching. Here we invite our experts and trainers to prepare our models for the most important first jobs. In particular, it is first and foremost a question of cooperation with the Agency. Punctuality, communication but also fast information, e.g. to free appointments or if you have to shoot a small video for a commercial spontaneously. All this has to work quickly so that you have the best chances of getting the jobs. For all photo shootings there is a strict deadline, also for the model selection.

A large part of the coaching deals with the topic of self-confidence and personality. How do you enter a room? Especially when it is early, when you arrived the evening before by plane, came directly from the hotel and now 15 people stand tired on the set and wait. Who’s got the power? You! You!

In addition there are tips from our fashion photographer for the first photo shoot, especially facial expressions, gestures but also posing in groups. E.g. for photos showing friends shopping and having fun together in the city or many different other situations. At the end there’s still the fashion show. No matter if it is the small showroom, the fashion show in Berlin or the international catwalk in Milan, all turns and movements have to sit. That’s why model coachings are so important and as one of the top agencies we attach great importance to our models making fast progress.

How to apply as a model in NRW?

You don’t need professional photo shoots, our model scouts have two simple mobile phone photos of you. A portrait and a full body photo. All this in natural daylight and without make-up or styling. Just wear a black jeans and a top or for men a shirt. You then send your two photos directly to our model scouts, with the most important information:

  • Body size
  • Confection size
  • Age
  • Name
  • Contact details

That’s it, you can apply as a model in NRW so easily!

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is to ultimately see themselves in an advertising film or clip on television or online. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we as a model agency in Berlin, Hamburg, Munich and Cologne give a little insight! Not only the revenues for the model are higher than, for example, in the catwalk sector, but also the degree of awareness of a model can increase enormously through an advertising campaign of a successful company or brand. This in turn means that the model not only gains valuable experience for the future, but also increases the model’s market value. And seriously – who wouldn’t want to see themselves smiling off a huge poster? Or generally associated with an exclusive company or brand? But what exactly is behind the term advertising model?

Model Job Classics: Advertising, Advertising Posters and Advertising Campaigns

What does a good photo model or advertising model?

The term advertising model is a specific term for a model who is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or similar. Such models are also called commercial models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but smaller models (e.g. at a size of 170 cm) also have a chance in the advertising industry. Whoever appears to be unthinkable on the catwalk can be just the right type in advertising. The girl or the boy next door, with a sympathetic aura? Perfect. A bright smile? Duty. After all, the customer should be able to identify with the models.

Maintained appearance – The A and O in the Model Business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with this company, and the other way around, the company must be able to identify with the model. In a cosmetic chain, for example, a photo model with impure skin and a non-symmetrical face is unthinkable. Also with a hair advertising model there is a basic rule: The model may not have broken hair. Thus, the exact type logically depends on the products and services to be priced.

Advertising models – What do you earn at all?

The profession of advertising model is particularly popular in Germany, as the payment for jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that starts with a high (justified) daily fee, as it is possible that subsequent jobs of this kind could be eliminated in the same product groups. After all, the model should represent the product to be advertised authentically. The recognition value of a model and a brand is decisive, therefore the faces of a large brand are reluctantly booked.

Professional advertising, advertising photography and commercials for brands

Advertising is a broad field of marketing. But what does everything underneath count? And why is advertising one of the best paid jobs in the model business? Besides poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips, both for TV and for the Internet, also belong to the range of advertising. With the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And quite deliberately.

The big brands their marketing strategies

Well-developed marketing strategies are behind an ultimately simple advertising measure that is disseminated by the media. The companies try to directly address their target group and to communicate with it on another level, also to influence it. This has the goal that the customers feel addressed, identify with the company and that the sales market finally increases. In order for the company to optimally achieve these processes, it is important to find the right models for the right advertising. Ultimately, it is these that bring the company’s message to the customer.

Prerequisites Claims on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face counts. This is a prerequisite for gaining a foothold in the model business at all.

Self-confident, authentic and natural

However, success as an advertising model will only be achieved by those who unfold fully in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in his skin. No matter how many pairs of eyes watch exactly how you shave your legs, make a nut nougat cream bread or jump ropes. Also very important is the authenticity, you have to stand for the corresponding brand and at the same time appear real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it is also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry. The consumer should remember you and associate the product with your strong charisma. Because every person would like to be self-confident, energetic and positive. A radiant smile is as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You must be able to put yourself into a role and embody it with full conviction.

Advertise model at CM now and start your career

The advertising model portfolio of the Cologne model agency Cocaine Models is high-quality and versatile. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coaching takes place, during which, in addition to effective catwalk training, the disciplines of facial expressions, posing and acting (not only for photos, but also for videos) are addressed. Exclusive coaches and experts of the corresponding areas are invited to the premises of the model agency in Cologne and conduct interesting, interactive workshops.

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. A broad model portfolio and a great commitment make the Cologne model agency particularly interesting for clients in advertising.

You want to book a model for advertising? Then write to us or call our agency directly. We are looking forward to your inquiry!

Requirements of modeling: Height, age and measurement

But if you have these international measurements try everything to get into a great agency in order to have best chances to make it into the high fashion industry. You need perfect measurements, but does it all come down to this?

Height & proportions of a ‘standard’ model

Yes, exactly. Perfect proportions, perfect height and slim shape will make the difference. The classy model career of which every new face dreams of always comes down to height. There are just a few exceptions; maybe one out of thousand, and her/his feature is a unique look that makes her/him get it. 999 will fail. For international clients it is important that the height and measurements suit them.

Everybody knows supermodel Kate Moss. She has everything: a unique look, charisma and is very into her work. Additionally, she lives a very entertaining private life for the media and delivers the perfect story. Every modelling agency would be happy to get such a diamond.

But for most of the models, following rule applies: your career will come down to your height. By means of requirements of typical clients, you will see how measurements are expected in United States. What does a typical German client expects when he is looking for a model?

  • Height of the model (80 %)
  • Measurements of the model (70 %)
  • Look of the model (hair colour, length of hair, skin tone, … 65 %)
  • Recognition factor (10 %)

I will later give you an insight into a model agency! Model scouts and bookers will look at inter-competition of new faces when we receive client requests.

You see how huge the influence of measurements is for the final decision? But measurements are not set randomly – they represent the respective average of society. Therefore, we do have a maximum and a minimum, for example with height. Women have to be at least ten cm smaller than men. And here we get the perfect height for men. Clothing size will be set regarding “elegance”. In order to make the garments look good, fabrics and patterns have to float freely – and a slim body is the perfect canvas for that. Let us look at “elegance”.

Modeling means elegance: For fashion and products

The shape of a model is important to designers and her/his agencies, as it will present the elegance of a product. Clothing just looks better and more elegant worn by slim bodies. Proportions of the model have to be on point and will make the overall image of the presentation perfect. It doesn’t matter if it is a fashion show, a billboard or a TV commercial. We all heard about the famous “dream measurements” of 90-60-90 (hips/waist/bust). These three measurements are ideal if they are in proportion to the height. As a high fashion model in Milan or Paris they even might be too much. Your hips can be slimmer as a new face and also your bust. An 87-58-82 has good chances at castings in fashion capitals like New York or Shanghai. For male models, I added a subchapter and we will come to the special requirements for male models in commercials. But for now lets just stay with the ideal measurements for women.

Modelling below a height of 175 cm

If you are a female model and below 175 cm you will not have huge chances at castings for big designers. There are only a few exceptions. If you want to make a living out of modeling, you need bookings and not exceptions. For online shops, labels and commercials in your national market, as I already wrote, you will still have a chance with the right agency and a good book. You will get jobs and therefore, even as a smaller model it is important to take care of your fitness, keep a healthy diet and your own proportions. For example, if a model represents a product the height is not important anymore (as there are no visible variations between the heights). If proportions are right, which means if you are below 175 cm, you can have less than 90-60-90, the entire image is good. But PR and commercial agencies know that shorter models tend to get booked less and the payment is less. The more you fit into the image taller and more attractive, the easier it will be for you to get jobs.

Modelling above 181 cm

As there is a minimum for your height there is also a maximum. Female models above 181 cm will experience it more difficult to get jobs regarding the long run. On one hand you are taller than your fellow models, and sometimes you are even taller than the male models. Wearing high heels you are easily taller than most of the male models with a height of 187 cm. Even on the runway. The fashion collections are produced for the presentation at fashion weeks in a certain size (usually for clothing size 34, max. 34/36) and a height of 176-180 cm. Designers, teams and producers will have to change every garment if a model does not fit in the “norm” or would have to book all models taller so that the entire image is fine again. These are just two factors to describe why a certain height makes it difficult to model.

Slim models

The international rules of the fashion industry are stricter, as I already said. Instead of 90-60-90, they prefer 87-58-82 and that with a height of 176-180 cm. Fashion designers and agencies will consider presenting the products as perfect as possible when they are looking for their models. Fashion has to be presented in an elegant way!

Even more affordable brands always try to reach the level of high-end fashion in their advertisement. Whether exclusive or international label or startup: the model has to have a slim body so that the garments suit her/him perfectly. The more expensive and exclusive the product seems to be in the advertising for consumers, the easier it is to reach a higher price for the product or service. On the other side, that is a plus for you as model, because you can sell products by your look and posing and may earn good money in doing so. Even smaller or single advertising campaigns, and even for new faces, are paid within the range from four to five figures. Not for an entire week but one day, and buyouts will be on top of that. Buyouts are usage rights for the use and publication of images.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

After this, you will have to find the right agency for you:

Types of modeling agencies: This is how our industry works

Before you put all your time into applications and finding an agency, let me advise you on which way you might want to go. Which goals are realistic and which agencies are suitable? We will talk about the different types of agencies later, but they can roughly be divided into three classes.

Agencies for High Fashion

They place their models in international campaigns, commercials and fashion. They expect perfect measurements, and in order to make it into a high fashion agency you will need the famous “total package”.

Agencies for Commercials

Models for national commercials and fashion. Good measurements and being versatile are a must for commercials.

Agencies for People

Models for advertisements. Measurements are not that important, the focus is on types and characters, and the spark that you bring. Before we enter the world of high fashion and commercials, let us take a quick look at people agencies. If you have a lot of tattoos or a very edgy look, your plan should not be to make it into a high fashion agency but rather do commercials. If you don’t have perfect measurements, don’t waste your energy on working internationally but look for a great people agency. People agencies place their models in almost the same commercials as model agencies but they are more into advertising. The measurements are not as strict as on the international market and the fashion industry. It is more about the type and character, people that consumers can identify themselves with and not high fashion models. Every national market, whether it is United States, France, Italy, the USA or China comes alive because of advertisements: food, insurances, banks, cars and much more. These markets are very profitable; therefore it is worth concentrating on agencies and a model book that suits you rather than going for high fashion.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

Modeling: Reality vs dream in New York, Paris and worldwide

It is the dream of many young girls, women, boys and men all over the world: to become a model! Living the glamorous life, wearing expensive designer clothes, travelling to the most beautiful places of the world, knowing important people and looking extremely beautiful.

Become a model: Who would not want that?

But a modelling career is so much more than just being “pretty”. As a model you are also a businesswoman or businessman. There will be a time when you will have to think about accounting, buyouts, travel expenses and organising your schedule as well. Of course there is a chapter for that, in which you will learn how to register as a self-employed model and how to do your accounting and taxes. But let’s get back to the basics again! As in any other profession, it is the same in modelling – ninety per cent work, and ten percent looks and talent. Luck? Well, the famous timing and luck will evolve from your commitment. The more you offer and work, the more you will get back from it. Nothing will just come by itself. Nobody was born as a model (we are excluding children and celebrities from this statement). In the end, modelling is a full-time job, hard work, requiring discipline and passion. At best, a portion of cleverness and being smart. But most of all, a great body and steady improvement. Between the dream of being a model and reality of being a model, there are many years of hard work, but you get the chance of adding glamour to your life!

Which requirements do you need to fulfill as a model?

Those are the questions, which I will answer in the first chapter of this book in a very detailed way. For you, it is important to know which agencies suit your requirements and where you will fit in. By choosing the right agency, you will be able to find the right clients for you with your book. On your way to becoming a model, it is mainly about your mental skills, body requirements, knowledge about the different modelling agencies, the perfect application, high quality images, castings, jobs, fashion and much more. Now you will learn how to properly assess yourself.

What do you have to be in order to be successful?

Inner strength and belief will be vital on your journey. As a model, it is important to be strong and self-confident, even though you had a long flight the day before and checked in late at your hotel last night. Tiredness, stress, time pressure? Nobody should notice all these things when you are at a casting.

Yes – modeling is a job that demands lots of commitment and self-confidence. Motivation and ambition will define you as model for clients and agencies. You have to be communicative, be able to organize all your appointments, take care of yourself (your look and body), be able to be versatile at photo shoots, timely flexible and be able to take last minute jobs. Your character is as important as your physical appearance – both will define your success.

A model always has to show discipline, strength and persistence. Jobs are quite often exhausting and long. Even when not all scenes are done by the end of the day and you will have to stay longer. Tiredness and stress should not be noticed when you are a professional model. If you are able to prove all these skills, many more agencies and clients will continue to book you for jobs. Continuous bookings are important for the model and agency if you want to entirely focus on your job.

Models are under constant pressure regarding their competition. At live or at e-castings, competition is right there. Usually more than one hundred models are being casted. If you are committed and make it to the fashion capitals of Europe, the US and Asia, you will be sent to castings on a daily basis. You will get your list in the morning for the entire day, and in the evening you will have to work out in a fitness studio and get to sleep, living in a model apartment. You will be tired in the evening. If everything goes well for you, you will not only attend important castings, but also walk some fashion shows. As I already said – all this demands you trusting your skills and a lot of energy!

If you are starting as a model in Europe, United States or worldwide, good for you because you are already in one of the best countries for modeling at the beginning for your career. Everything is highly regulated and clear. Working hours are set between clients and agencies, and are often limited. You will not only get paid for the working hours, but also for any overtime you do. Your payment is quite high from the very beginning, because they are set by the agency. Additionally, you will receive buyouts. Buyouts are extra payments for usage rights, for example, if a commercial is shown for more than a year on TV or in other countries. A lot of booking details are in your favor if you are staring your career in Germany. Luxury in our country is also at the set you are working at. Production teams are very friendly and usually take care of the models and make you feel comfortable. It starts with friendly greetings throughout to healthy and great catering. You will experience a very regulated and nice atmosphere.

Modeling worldwide: USA to Europe and Asia

As a model: Be thankful for that all the time!

If you are working as a model in Asian cities, many agencies will charge a higher commission (in Germany it is usually twenty percent, in Asia fifty), which is almost three times more than in Germany. The same goes for fashion capitals including Istanbul, where the conditions are worse at the beginning. Jobs are not paid that well, working hours might be ten to twelve hours, and instead of taking pictures of thirty looks, you will have to change into ninety different outfits.

Mental strength and charisma in major cities like New York

Clients want to sell their products and services via commercials to their customers, and in doing so they are using models. It is a mix of perfect portraying of emotions and the range of the commercial and the model itself. Emotions come to life by the charisma of the model. Therefore, it is important that you arrive at a set self-confident. It will show in your charisma. By loving what you are doing, the respective result will be achieved. Hence, for modeling agencies and agents, it is important that female and male models feel well in their skin. As a model, you have to be able to switch roles at sets in order to sell the customer the product or service. Read more about New York:

All about New York

Some tips for the first time as a model in New York:

Keeping it real and natural are the two magic words. These will attract the customers and the concept will be successful. Models “sell” commercials better. Therefore, jobs within commercials are very versatile: billboards, cinema spots, image films, online shops or social networks. All media comes alive because of models. Classic print media like magazines, image brochures, or interior design of stores in cities also take advantage of models and their attractive appearance. For all these media, it is vital that you are versatile likewise: facial expressions, gestures and your entire appearance. In short: clients and partners of the modeling agencies will look for an expressive face, convincing looks, great posture and coordination.

Self-confidence, reliability and being able to switch roles are three important skills for you to make your way into the fashion industry. Same applies to online shops, where you will have to smile constantly, or very demanding clients who expect perfection and pay for it. Especially with high fashion labels!

Self-confidence and strength

Many models start when they are young. Whilst others go shopping in the city after school, as a model, you will be at photo shoots, planning your next journey and have a lot of responsibility. You will see that later in your book. On set, you are working with different people, characters, and languages. You will travel a lot; have to find your way in foreign cities and most of the time, you will be by yourself.

Commitment and initiative

You will be asked a lot, and that is exactly the reason why you have to show initiative. It does not matter if it’s a job or a test shoot with a photographer. You have to bring commitment when planning your shoot, working on your book, doing your homework, meeting friends and engaging on social media. Test shoots and photo shoots will be done alongside with photographers and makeup artists in order to build your portfolio. They are unpaid and all people involved profit from the results.

Discipline and ambition

This actually includes a lot: regular sleep, no parties before important jobs/shoots, being on time and body care. You will also have to do a number of workouts regularly and maintain a healthy diet.

Charisma and effect

Your charisma is what makes you “unique”. People like you just for who you are. Be positive and open towards people, engage them at set with your energy and communicative manners just when the timing is right. As Buddha says: “Start each day with a smile!” This total package of measurements, looks, motivation and ambition will form the charisma of a model. Charisma will make you successful in the long run. Agencies, agents and clients will not only remember you for that beautiful smile, but also because you were friendly, sweet, easy going and were able to motivate the entire production team at the job. Charisma will always be your great help and make people love you, as well as add that extra spark to your pictures and videos. In a nutshell – your “daily business” as a professional model.

  1. Why does advertising need models?
  2. How many commercials do you see each day?

Advertisement always reinvents itself in order to stay interesting. Fashion, trends and ideas change every day. New ideas, new networks conquer the world via social networks like Facebook, Snapchat and Instagram. Faster than ever! Hence, advertisement has to redefine itself because with all this amount of information it has to stand out. With every new collection, new season and technical innovations, new products will be shot, lookbooks printed, commercials produced, and campaigns done. Productions and producers need fresh faces for the presentation of creations. Even products that have been on the market for decades get a new commercial, new designs and new features each year. Therefore, as a successful model, having worked for a while now, you have to know what you are doing and be great at it. If it goes well for you, you will make it from new face to full-time professional model.

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

Model measurements for catwalks and fashion shows

Fashion is always something special. Fashion lives on Being special! New fashion collections are regularly released by designers worldwide, every season. Not only major international fashion designers and retail chains are working. Even small fashion labels have to constantly present new designs and styles to their customers to gain their attention. So designers and fashion have to reinvent themselves time after time to stay interesting for consumers.

Shows in Milan, New York, Paris, Hong Kong and London

At the Fashion Weeks the new masterpieces are regularly presented. In Milan, New York, Paris, Hong Kong and London. In spring, summer, autumn and winter, people are always looking for new looks and trends. Almost all designers have one thing in common, they tailor their collections for tall, slender people as mentioned in every post to similar topics. The clothes are more elegant, fabrics unfold their full effect, everything looks more exclusive and high quality! Delicate figures make clothes and their possible price more expensive. Even if not all fashion brands work in this scheme, it’s the majority of the industry.

Dimensions for fashion show

Fashion shows and fashion presentations are subject to an unwritten standard. For female models, a dress size of 34 (maximum 34/36) with a height of 177-180 (176-181) cm is considered ideal at the beginning of the career. Your hip should be under 91cm. Men’s models usually have a clothing size of 48 (max 50/52) with a height of 185-192 cm. A tip here for men’s models: At the beginning of the career you should pay attention as a male model on a younger look. If you look too masculine in your early years as a model, you’ll quickly get a chance on jobs in the fashion industry and on casting. That’s why you should always go to Castings with a shaved beard as a male model in the first years.

Measure yourself!

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

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