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Eugenia for Buffalo – New Winter Trends on Instagram

The cliché is that women love bags, jewellery and shoes. Whether this cliché applies to everyone is debatable. But one thing is clear – everyone loves Buffalo shoes! At Buffalo, every taste is represented, from pumps to ballerinas to peep-toes, everything is included.

Buffalo – The most popular winter shoe trends

Boots, sneakers and heels with platform have their big fashion comeback and Buffalo has the hottest models for you. Our great Eugenia presents you the stylish boots and the glamorous heels that cheat us a little bigger.

Buffalo – The Company

Buffalo – A very respected shoe brand, founded in Germany by Buffalo Boots GmbH and now based in Cologne, Germany. Buffalo made his breakthrough in 1990 with platform shoes. From platform shoes to overknees to sneakers, the international shop has everything to offer. In addition to the Buffalo brand, other ranges are also offered at Buffalo London. Buffalo London focuses in particular on individuality and exquisite lines, while Buffalo focuses on younger customers. The target group of the company are mainly women. Deichmann SE acquires the company in 2016 and since then represents it under the name Buffalo. The company was awarded the Step Award for the most innovative brand.

Warm & Stylish – Our fashion tips for you

The Silver Overknees

Overknees are in great demand again this year. The silver bootees from Buffalo can be combined very cool. It already works with a cool oversize t-shirt. You look casual and not too girly, sexy through the wide tee-cut and still elegant and feminine through the sparkling boots. Our Eugenia shows you with which hip outfits you can still wear the boots. Thank you Buffalo, for the opportunity to snuggle up fashionably in winter.

The Red Ankle Boots

Every autumn-winter season you stand in front of your wardrobe unsuspectingly and think “I could really invest in timeless fashionable boots”. Those days are over! This year Buffalo creates the elegant and very stylish red ankle boots and our great Eugenia presents them perfectly at the season. Not only the colour is an eyecatcher, no, also the design is pretty to look at. The block heel bootees in red will bring you warm and stylish through the winter. In our opinion a definite must-have So friends, happy shopping!

The Buffalo High Heel

With a sandal high heel combination in patent leather look you attract all the attention. The shoe is very qualified for the everyday life as well as for a chic dinner. Eugenia shows you how gorgeous the shoes look to a beautiful suit.

The Jade Anke Boots in metallic silver

With the Jade Ankle Boots in metallic silver you can rock the next party as well as the next meeting in the office. The metallic, reflecting smooth leather look is always a relief for the eye. The jades harmonize perfectly with skirts and slim jeans. Eugenia shows you here a super cool look!

Buffalo Video

Julia Wulf (former candidate of GNTM 2016) was the face for the autumn/winter campaign 2017. We find the rocky look strong!

Creation and History – Video

Buffalo was founded in 1979 by Michael Conradi in Germany. The brand has been creating shoes, bags and accessories in all shapes and colours since 1997. Through the Spice Girls the 10 cm high shoe 1310-02 became known worldwide. In the techno scene the Buffalos are very popular and almost a must.

Buffalo London

Here I have a video of the Buffalo London winter collection 2014/15 for you. Especially often the short boots are presented in different shapes and patterns. In this collection you will find a shoe for every occasion. Whether for the first date or for the prom – there is something for everything.

Fashion & Fashion Trends: The History and Philosophy of Clothing

Fashion is not fashion. And what is fashion anyway? Let us first examine the term fashion. Simmel, a classical sociologist, already distinguished the term fashion from the term functional “everyday” clothing in 1905. Clothing fulfils a purely functional human need – as well as protection against cold or rain. Fashion, on the other hand, is something else! Fashion is also a social need. That is why today we look at the history of fashion and its influence on society. Below you will also find great videos about 100 years of fashion!

Thanks for the contribution to Book author & Social Media Manager Stephan Czaja.

Fashion becomes a cultural asset – fashion has existed since the beginning of mankind

Fashion existed already at the beginning of mankind First, as described above, it was a purely practical product for early humans to protect against external environmental influences. The first fashionable excesses occurred in the late Middle Ages, but it was not until the 20th century that it became a cultural asset and lifestyle product for almost everyone. Designers, top models, fashion labels, they all gained media and social attention through the first film premieres, the upcoming TV and thanks to print magazines. Fashion has been a social cultural asset since the 20th century and has become a persistent mass phenomenon at the same time.

For the first time clothing became “fashion” by working the fur with the first sewing needles. Thus, external demarcation and individuality gained in importance in society for the first time. Clothing became a status symbol. People of the Renaissance era are still familiar to many people today. You all know the Sun King Louis XII, but for a long time fashionable clothing was reserved exclusively for the aristocracy – ergo, it was only late a general social cultural asset. Elaborately manufactured clothing became affordable in the 19th century, thanks to industrialization, but for more and more people. With increasing prosperity, practical, simple clothing rapidly lost its importance. Fashionable clothing became a product and cultural asset for the first time.

Fashion industry – off-the-peg trends and collections

Women and men – fashion as an industrial product

Not only fashion itself was in demand, also the fashion world, individual brands and models. Also the media and advertising filmmakers of that time quickly discovered the new, prominent designers and designs for themselves. Designers were able to produce their haute couture in large quantities and standard sizes due to increasing demand and new industrial possibilities. And just as the sewing needle brought about the first great change early in human history, the new industrial mass production of fashion also led to increasing possibilities for demarcation and individualisation in society. Industrial production made fashion faster to produce – but also interchangeable. Fashion became “everyday life” with various multicultural influences.

By the end of the 21st century, fashion had become a gigantic industry media and advertising, especially magazines, TV and, since the 2000s, the World Wide Web, were spreading new trends faster and more globally. But is fashion now an individual question or a product of purely qualitative standards – like many others? To explore fashion and its fundamental social origins, it helps to turn to a classical sociologist: Simmel’s “Philosophy of Fashion” (1905), which is referred to in the following chapter.

  • Clothing is a useful product for protection against environmental influences such as moisture and cold. Fashion is a social need.
  • Only in the 20th century did fashionable clothing become a social cultural asset until it became a gigantic industry in the 21st century. Today, everyone wears fashions, whether in individual groups or according to generally accepted patterns.

Fashion trends – media and trend research

What are fashion trends? Trends define social trends in their beginnings. From the first individuals to global effects. Fashion is also an essential term in media and trend research. Fashion (as described above) is not the same as clothing. Ergo, if people only wore appropriate clothing, fashion would be superfluous. Here the “philosophy of fashion” comes to the ultimate conclusion that fashion can only work as fashion if it presents its difference from the factual practicality (of everyday clothing).

The term fashion stands for something new. This difference is essential, especially for fashion labels that are strongly dependent on trends and often exclusivity. It determines the value of the fashion pieces but also the impact of your own brand. This can quickly be seen in the different class fashions. The classification shows how trends (fashions) develop.
According to Simmel, the fashions that emerge are always class fashions. This means that the fashion of the higher classes is different from that of the lower classes.

fashion philosophy – more than just clothing

In his time, Simmel (1858-1918) pursued the fundamental question: “How is society possible?” For him, interaction is what makes a functioning society. The interaction of the individual individuals with each other. They result from the forms of socialization, whose contents can be of the most varied nature and as many as desired. Socialization means that individuals form groups and form common values. Besides religion or money, it’s fashion. This creates common patterns according to which groups and their individuals are guided.

Berlin Fashion Week: Shows, Dates and… Invitation?

Soon it will be time again and all model agencies and models will meet again in Berlin! The Fashionweek is coming up and invites to the big summer party. For a week, the German capital is turning back into a fashion Mecca. Many know the big shows of German designers from fashion magazines like Vogue, Elle or Harper’s Bazaar. Away from the mainstage there is also much else to discover, e.g. the Berlin Fashion Salon. But also the meeting places of the Be-to-Be economy. What does that mean? But let’s start with the basics!

+ Berlin Fashion Week | Model Casting 04.07.2018

Why is Berlin Fashion Week?

Fashion changes so fast! Almost every month there is a new collection and new parts hang in the shop windows in the city centres, and there are always new highlights in online shops. All big chains but also all boutiques have to get their clothes from somewhere. Usually you visit a designer and look at the clothes in the showroom. Showrooms are therefore also one of the most frequent jobs for young models. Here you present the designer’s new fashion collections directly to the body, in front of a small audience, with only designers, someone from marketing and the customer. The customer can view the cuts directly, but also the fits and materials. Of course this way is relatively complex, because every single boutique owner has to come to the customer, needs a single appointment, a model and so there is a lot of effort. Berlin Fashion Week has exhibition halls with various themes, trend fashions, wedding fashions and oversizes. Hundreds of designers and producers position themselves at every trade fair. For one week trade visitors can inform themselves here about the latest collections and pieces. You can not only see the individual samples live, but also models who can present individual parts are booked on each stand. This is the main business of Berlin Fashion Week!

Fashion Designers Meet Customers

From the prêt-à-porter to the curvy, customers will find everything they need for their fashion boutiques and shops. Berlin will thus occupy the trends in German fashion boutiques for a few weeks. Of course, not only boutiques stop by, larger fashion chains also send their scouts out to discover trends. Hundreds of designers are lined up next to each other on each stand at each trade fair. There is a lot to discover here, i.e. fabrics and cuts that have been separated but also completely new ideas as well as Function Wear. The fashion industry never stands still and that’s why we meet for Fashion Week, whether in London, Paris, Milan, New York or Berlin to discover the latest trends. And when you meet, there are always others, of course. YouTube, Instagram Stars, Press, Stars and Starlets. For one week, the Who’s Who of the fashion and media world will meet in Berlin.

How many fashion shows are there at Berlin Fashion Week?

There are two different sections among the various fashion shows. One stage deals with the main shows. This is where the great German designers meet to present their new collections to a large audience. Not only normal guests are invited to these fashion shows, but also VIPs, YouTuber, Instagramer, press representatives and stars as well as actors, footballers or even musicians. On this mainstage there are usually eight shows per day over 5 days. From Monday to Friday you have the possibility to have a look at the new collections. On Saturday there will also be a big highlight, the audience and the tickets are of course strictly limited and not for sale.

In addition to the main stage, there are also 2.3 side stages where there are smaller shows by young designers. These include, for example, the Berlin Fashion Salon, where you can particularly look forward to new designers. That’s why there is also the Ethical Fashion Show. It runs parallel to the mainstage for 5 days and shows in particular fashion labels that focus on sustainability. These are the two different areas, the mainstage and the different side stages.

Show Highlights 2018 (Spring)

Marc Cain Fall / Winter 2018

RIANI Fall / Winter 2018

How to get tickets for Berlin Fashion Week?

It’s extremely hard to get tickets for the mainstage, of course designers prefer Instagram Stars or Youtuber, who can report directly and directly about the collections. Press representatives and magazines are increasingly receding into the background, but also stars and VIPs. If you want a ticket, you need good contacts and a contact person at the respective designer or his advertising or PR agency. But it is very difficult to get such tickets!

For the other side shows of Berlin Fashion Week it is also difficult to get tickets but a little easier. For example, if you have an Instagram account with at least 40,000 or 50,000 fans, you can get one or two tickets. The magic word here is accreditation. However, you should take care of it early, as well you should only try if you have something to offer in exchange for the coveted places.
How many people are at a fashion show in Berlin?

The tickets are of course strictly limited, so there is not much space. That is clear but how little space actually? The main show of Berlin Fashion Week usually comprises a maximum of 150 people. Each show can now accommodate 150 guests. This sounds like a lot of space at first, if you count sponsors, people from the team or partners, as well as buyers who buy larger quantities, then only 100 seats are left. These 100 places have to be distributed to stars you work with, instagramers you already work with, model agencies provide the models and so on! In the end there may be 80 tickets left for the invitation, for the whole of Germany but also for international guests.

So the space conditions are very tight, on the side stages it often gets even tighter. In the Berlin Fashion Salon there are shows in which only 30 or 40 guests take part. Is that what you thought? That’s why invitations to the shows are so popular!

Do international designers appear in Berlin?

You won’t meet many international designers at Berlin Fashion Week, Marc Cain is usually on site, but that’s the big international highlight! In Berlin he meets the top German designers, fashion labels RIANI and Dorothee Schumacher.

In which location will Berlin Fashion Week take place?

The designers’ shows take place in various locations in the city, a few years ago at the Brandenburg Gate in a specially constructed large tent with its own lounge and many conveniences, then in the Jandorf department store and this year for the first time in Berlin’s E-Werk.

Modeling at a fashion show? If you want to work as a model at one of the fashion shows yourself, you have to take part in the castings. The casting dates, especially for the great designers, are of course kept strictly under lock and key. Here only the big model agencies should participate, so that on the day of the decision one really has only the best candidates locally. There is not much time for the preparation in Berlin, as an agency or team you usually have 7 to 10 days to find the best models, to familiarize yourself with the location, to prepare all clothes and if necessary also to make changes if something is spontaneous. Therefore, the castings are usually not conducted publicly. With smaller labels, however, you are sometimes lucky as a model without a model agency. Because some of your castings are held in public, why is that? Of course, the great designers don’t necessarily need additional advertising, they already have other concepts for that. Smaller designers, e.g. from Berlin, would be happy to receive a little extra attention for your fashion label. That’s why some model castings are made public.
Berlin, Paris, London, New York, what is most worthwhile?

The concepts and the presentation are of course the most extravagant in Paris and New York! If you’ve experienced one like this here, Berlin will soon seem relatively small to you. Especially in Paris big shows are traditionally done. Everyone knows the famous productions for Chanel by Karl Lagerfeld, trend-setting with robots – in the supermarket or in the forest, every kind of production is feasible. In Berlin the scales are a bit smaller, here you have two or three locations, which are usually not specially prepared, the focus is on fashion. Of course, this has its very own charm. Fashion Week is not only important to see new clothes, but also to network and meet again.
Chanel Fall / Winter 2018 in Paris

Here you see the difference to Berlin, Paris, absolute highlight!

What is there to experience besides the fashion shows?

In the streets of Berlin, especially in the city centre, you will find a lot of events that take place parallel to Fashion Week. For example, there are great parties at the House of Weekend, one of the rooftop bars in Berlin. Not only cash, but also club! A truly unique experience for Berlin. If you are an agent at a model agency or a model at Fashion Week in the summer, it is also worth taking a look into the great crested diver, just a few metres from Warsaw Street. In the Great Crested Grebe you not only have a club but also a huge pool. Especially in the hot summer days, the cooling in the evening is perfect here. But there are also smaller events and parties, from DJs to barbecues. Of course you have not only the time to visit events in the evening, but also many events in the night. Magazine Parties in clubs, private parties in larger houses but also designer events, often with celebrity singers who present new songs for an invited audience. From a cosy barbecue to a magazine party you can experience so much in Berlin. Many dates can be found on the official site of the would Fashion Week but also always in our fashion blog!

More about: Become a model

Become a model: Step by step

  1. Modeling: Reality vs dream in New York, Paris and worldwide
  2. Requirements of modeling: Height, age and measurement
  3. Male Model: How to become a model as a man?
  4. Competition and criticism: Understand photographers and clients as a model
  5. Become a model! Professionalism, good notes and self-confidence
  6. Application basics: Agencies, scouts and a checkliste
  7. Take your own measurements for agencies, castings and jobs
  8. Casting types for modeling jobs

+ Do you know?

 

Fashion Magazine – Fashion, Trends and Blogger – Internship / Trainee

As a modeling agency, we are always very close when it comes to new trends in the fashion world: fashion, bloggers, trends, events to Fashion Week, we are there! With our fashion magazine, we are constantly on the lookout for the latest information for our visitors and readers, what is going on in New York? What is coming from London? What’s new from Berlin? What happens in the world? Which bloggers are hot and what need?

You will find the trends for us! From day one you work directly with our team and you’re part of advertising (for example YouTube campaigns) and the modeling agency, which means you get a lot more insight into the world of the media. The perfect start to your career.

Official IHK training company

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Online Editing: Marketing Know How for Study and Career

What makes the training so special? Know how meets fashion.

  • Fashion, VIPs, News, Trends and Influencers
  • Content Marketing and Search Engine Optimization

Due to the fact that we have a lot of intersections with the advertising industry, we are specialized in the topic of online marketing and search engine optimization. If you combine both areas, fashion and influencers, as well as online marketing and search engine optimization, then you have absolutely valuable know-how for the future! No matter if you want to study in the media later or you want to start your career later, you have good chances! Interview the best bloggers in Germany and find out for us that nobody knew yet! As a fashion editor, you are sometimes also at events, store openings, blogger events, fashion weeks, GNTM or the About You Awards. Boring it is guaranteed not in the fashion world!

Application for editorial / fashion magazine only possible for Cologne location!

We are looking for interns and apprentices who want to be fully immersed in the world of media, models and advertising! At CM, you’ll see all the sections and get to know all aspects of a model and media agency. You’ll get deep insight into office and administration, plus media skills: Modern online marketing, social media and influencer marketing , PR and more. From the fashion show to Fashion Week to castings and Travel Management. Apply now in our modeling agency!

What you do in the internship / apprenticeship. learn:

  • Media and Project Management
  • Special know-how in Advertising and Fashion
  • Content, Social and Online Marketing
  • Commercial knowledge
  • Customer Care, Customer Administration, Communication
  • Planning, organization, phone calls, e-mail traffic, Excel spreadsheets
  • Contact for Models and Team

What you should bring to Prerequisites:

  • Commitment and self-reliance
  • Good knowledge of English
  • Good spelling and expressions
  • Communication skills, independent and structured work, a sense of responsibility
  • Computer Basics
  • Ideally, fast typing or 10-finger writing (for emails, content, etc)

Working Hours and Agency during Training:

  • Mon – Thu from 9am to 6pm incl. 1h lunch
  • Fri 9-15 pm
  • Cologne, City (Rooftop) on 220sqm and two floors
  • We invest a lot of time in your education
  • Young, ambitious team
  • Owner-operated

Internship for 3 and 6 months:

  • Compensation for 3 months: 200,00 Euro per month
  • Compensation for 6 months: 300.00 Euros per month
  • Excl. Social security contributions, health insurance
  • Takeover: In education / permanent employment possible (with sufficient previous knowledge)

Vocational training as a merchant and merchant

  • Your degree: Business Administration or Dialogue Marketing
  • specializing in Digital Marketing / Model & Artist Management
  • Remuneration: 600.00 Euros per month in the 1st year of apprenticeship, increasing according to motivation
  • Excl. Social security contributions, health insurance
  • Takeover: In permanent position possible

Application

Please send us a cover letter + CV as PDF. We do not require certificates or degrees.

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Online Editorial: News, Trends and Influencers all day!

What does your job look like?

Start the day, team meeting and editing

Your everyday life consists of the classic office work! With a good coffee or cappuccino you start the day at 9 o’clock in the morning. You have your own workstation and check all e-mails and inquiries first. At about 10 o’clock we meet for a team meeting. Here we will quickly and through the most important tasks of the day. After that, you’ll be fully focused on your work, from agreeing with bloggers’ managements to PR agencies, new imagery that leaves you free in Photoshop, or even different tasks that you do not even count on today! Because as a fashion editor you’re always part of our modeling and advertising agency. So you also take over editorial tasks for our modeling agency, in the field of PR.

Interviews, design, news and public relations

Versatile and varied, our internship as well as vocational training (for office management or dialogue marketing) as a fashion editor. With all your main tasks, a friendly team and constantly new tasks, so that you yourself can grow in the challenges!

The longer your education, the more extensive the expertise that you can acquire. Through our owner-managed agency, you are very close to all topics and learn more than in many other companies. Because with us, a job is not just about the daily work of the same things. You get your own tasks, projects and depending on the duration of the training increasingly more responsibility. In principle, we offer these three forms of training

Internship & trainee: Differences in education

  • 3-month internship for career orientation
  • 6-month internship for career guidance and know-how transfer
  • vocational training in the commercial sector

3-month internship for career orientation

In the three-month internship, you will get to know all important areas at a glance. Then you have an assessment of whether you would make the job as a fashion editor / in fun or not. In the three months you get a task that you are allowed to look after independently, with supervision and guidance. In addition, you will of course be involved in work with our team and get to know a bit of the world of public relations (PR).

6-month internship for career orientation and marketing know-how

Of course, in the six-month internship you will learn a lot more besides the important areas of vocational orientation! The experiences are more. For example, the Berlin Fashion Week takes place every six months, so if you’re lucky, maybe you can visit them for us! Or you organize photo shoots with photographers and models, which are then published in the magazine. You will be commissioned with such larger projects in a six-month internship. You then take care of the various tasks and the various contact persons, all around agencies, designers, models but also bloggers. During the internship, you will not only get to know the superficial aspects of a fashion magazine, but also in-depth work processes in marketing.

Vocational training in the commercial sector: editorial to management

In a vocational training, z.b. as a merchant or as a saleswoman for office communication or dialogue marketing, you will learn everything there is to know about the media world! After the vocational training you have gathered so much know-how that you can gain a foothold in every agency and in just about every magazine. Not only do we teach you how to work editorially, you also get to know a lot of aspects of marketing and especially online marketing, social media and influencer marketing. Who sits in the front row at a fashion show these days? Bloggers! That’s why we no longer just ask ourselves the classic world of printed magazines, but in 2018 have completely focused on the online area. Nevertheless, every six months we publish a best of issue in print, for reordering. Of course you will get to know all aspects of the layout here too, you will be happy to deal with Photoshop but also with InDesign. At the end of your vocational training you have got to know everything and with a little luck and good achievements, you even get a permanent position.

The perfect preparation for a career in the fashion world!

Official IHK training company

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