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Johanna – USA, TV commercial and back to Chicago

We met with our Johanna. A model who had already experienced an exciting journey with us. How important a balanced and healthy diet is for a successful model and that fun and discipline are essential for success are just a few of the points she communicates to us with conviction.

From Germany to Chicago – International commercial model

We were happy to see Johanna again and took the opportunity to get more interesting information about the model world and how to be successful as a model. In the interview you will find a lot of interesting information about modeling from a model’s point of view.

Advertising sport contact lenses

Here still the contact lenses commercial of Alcon

 

 

How to become a model in USA – Measurements, agencys and the competition

Every country has its modelling hotspots. In USA it is definitely New York and Los Angeles. It is always good to live in one of those cities because it is easier for the clients to book a model who is nearby. But everybody know models are always travelling, so for good jobs it will be no problem for a client to book a model who does not live in one of those hotspots. Also we as a Europe based agency always look for models in the U.S.A.

If you want to become a Model in the U.S, you have to have the right Measurements. Especially in the big markets they are very strict when it comes to height and measurements.

Measurements

For women in Los Angeles / New York / Chicago / …

  • Height: 174-181cm
  • Slim figure
  • You have to be a special type

For men in Los Angeles / New York / …

  • Height: 185-195 cm
  • Slim to athletic figure

If you are ready to become a model, apply now! The United States and cites like New York, Chicago, Miami, Las Vegas and Los Angeles are the biggest model markets in the U.S. Big brands have their office in LA, NY and on. We have a little guide to help you understand what it takes to become a model in one of the biggest markets in the modeling industry.

Do it yourself: Bust, Waist, Hips and Height

These are the measurements points for your first modeling agency application. Take care, that you are totally honest. More about: Take your own measurements for agencies, castings and jobs.

Why are model dimensions so important to get jobs?

Why are the measurements so important for models? You always have to imagine, there are many models. Whether a designer has his presentation in London, Paris, Hong Kong, Cape Town or even New York and Berlin, fashion collections are cut to a certain size, especially if they have been tailored for the next season and initially only on a few sample pieces to customers Fashion shows or showrooms are shown. These collection pieces are usually cut to a standard size, this standard size corresponds z.b. in high fashion a height of female models of 178 cm and usually a clothing size of 34 or 34, 36 (EU). Women should not be taller than 181 cm. For men, it is especially important that your body should not be over-trained. Why? So normal men can identify less with you. Men’s models should have a minimum size of 185 cm and a maximum height of 195 cm. If female models then wear high heels, the biggest differences are not too extreme. At a fashion show, all models are about the same size and nothing distracts from the fashion pieces.

The same is of course true for online shops, especially when it comes to the first parts of a collection, standard sizes are published. Whether it’s clothing, size S or M (US) or women’s footwear with a standard size of 36 to 38 (EU) for women and 42 and 43 (EU) for men.

Measurements for models for advertising

Those who only want to work in advertising, that is not in the field of high fashion fashion, for the dimensions are no longer so crucial. Here women can also succeed with a height of 170 cm or with a height of 183 cm. Even for men models, the dimensions are more flexible, advertising no longer requires the “absolute ideal dimensions” and the figure may also differ a little.

Requirements for Plus Size Models

Plus Size Models are really trendy. More and more fashion designers and creative arts directors are turning to curvy women in advertising. There is still a small difference between Plus Size Models and Curvy Models. Plus Size Models are models that are a little above the “normal” fashion model sizes, ie Plus Size Model are women who have a dress size of 38 or 40 (EU). Plus Size Models are great at working because more women can identify with them than they do with high fashion models. As a plus size model you can not only work for fashion customers, but also in advertising. This makes the job opportunities varied and so you can earn good money as a plus size model in the industry. You want to become a Plus Size Model? Then send us your application!

Curvy Models: Measurements and confection

Curvy models in women with a dress size between 42 and 44. Also, the cup size is much larger and can quite go to a G-Cup. Curvy models are just as popular as Plus Size Models because they appeal the most to the average woman. The average woman in Europe has a clothing size of 44. This means that even Curvy Models are only in average cut with an average dress size of 42 to 44. Even as a curvy model, we are very pleased about your application in our modeling agency.

People Models

The last section of the model revolves around those who have very special features. Extremely wild hair, tattoos, best agers and many more. As a People Model, you work mainly in the field of advertising, whether it is for a cereal commercial or for a comfortable mattress. People Models correspond to the normal look of everyday people. They have a special tooth gap, especially many curls or a striking and distinctive nose. Anyone who wants to work as a people model should not apply to a modeling agency, but to a special people agency. Where is the difference? People agencies work in advertising as well, the only thing they use less is fashion. As a People Mode you can also get hold of jobs in advertising, for online shops or classic advertising materials such as image brochures and catalogs.

Model measurements are as diverse as the job. There is a suitable agency for each area.

Competition! Advantages and Disadvantages for Models in the U.S.A

Advantages of a Big Markets:

  1. Exposure
    You simply will not receive the same degree of exposure to other prospective future employers in a small market. Generally, smaller markets only offer commercial modeling opportunities. If you want to make a name for yourself, your only real option is to work in a big market.
  2. Opportunity
    This one is fairly intuitive. A larger market has a larger demand for the same services. Working in a big market will simply provide more job opportunities in gross. The sheer number of advertising, editorial, and other marketing or content producing agencies in a big market create a larger demand for models.
  3. Money
    This follows the previous two. Now, keep in mind, there are plenty of low-paying modeling gigs at every level and market. However, with so much demand and wider-reaching platforms, big markets are likely to have the biggest compensating jobs available.

Disadvantages of a Big Market:

  1. Competition
    Not only will you have to compete for the same jobs with more people, many of them will have traveled to big markets for the same reason as you—better modeling gigs. This means that not only is the number of competition inflated, the QUALITY of the competition is also tougher as well.
  2. Scams
    In smaller markets, where there are fewer opportunities for models to find work, there are subsequently fewer scams. Moreover, once an organization is discovered to be a scam, it is far harder to hide that fact in a small market. Unfortunately, with so many opportunities abound, it is easier for scammers to hide amongst the bustle and target naïve or new potential models.
  3. Criteria
    With a glut of potential models, employers in big markets are able to have their “pick of the litter,” so to speak. This means that the standards for potential models become inflated with the inclusion of more competition. Thus, someone who may be a great candidate for modeling in a small market may not find the same opportunity in a bigger one.

If you want to know more about becoming a model check out our blog > Modeling – Become a Model and Steps to becoming a Model in Big Markets.

Modeling worldwide: USA to Europe and Asia

Streetstyles and Fall Trends New York Fashion 17

New York City! The City that never sleeps and neither does Fashion. The Big Apple always bursts of inspiration for new things like food, bars, and fashion! If you need some impulse on what is fashionable the citizens of NYC are the influence you need! Read more

New York Fashion Week Guide, Story & Celebrities

New York Fashion Week is one of the events in the world of Fashion. It is counted to the four most important Fashion weeks next to Paris; London and Milan (the Big Four). If you want to be up to date within the fashion world and to know the trends that will be in the next seasons, you need to look at the New York Fashion Week. Here you have a quick guide what to know about the NYFW.

+ Berlin + Munich + Cologne | Model Castings in February 2019

Story and Place – The Origins of Fashion Week

NYFW is held four times a year. Two times for women’s fashion in February (Fall/Winter fashion of the following season) and September (Spring/Summer fashion also of the following season). The other two times is for the men’s fashion in January/February and July. The first New York Fashion Week was in 1943 and was called Press Week. The name New York Fashion Week only became official in 1994. It is placed in the city and it has two official locations- in Midtown Manhattan the Moynihan Station and the Clarkson Square in SoHo. Sometimes designers choose their own locations in random parts of the city New York.

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 The Fashion Week Venue at Moynihan Station Manhattan, NYC.

Tickets for Designer Shows like Marc Jacobs, Michael Kors, Vera Wang

A lot of designers present their fashion to the stars, producers, and celebrities of the fashion business. There are more than over 60 head shows of the important designers like Marc Jacobs, Michael Kors, Vera Wang, Tory Burch, Anna Sui or Alexander Wang. To add to that there are a few of smaller events in locations like galleries happening for the circa 10.000 visitors of the Fashion Week. Even a few, not American designers present their new collections at the NYFW like Hugo Boss, Desigual, Lacoste and Marcel Ostertag to name some. Now you ask yourself who is allowed to watch these Shows an how do they get invitations or tickets? The official Brands send invites to Stars, Fashion Icons or people like Bloggers. For important Press contacts and fashion magazines you either get an invite or need to get an accreditation. Some shows are broadcasted online and you can watch them live while they are happening, so everyone gets to see a part of the official New York Fashion Week.

New York Fashion Week Spring/Summer 18

The New York Fashion Week for the Spring/Summer season 18 was from September the 7th to 14th, 2017. From Alexander Wang that got all his models in a big party bus to the designer duo of Nicholas K. that launched their new collection online on Instagram. Many well-known models presented the clothes of designers. Amongst other models like Kendall Jenner, Gigi, and Bella Hadid or Kaia Gerber that had her debut at the New York Fashion Week this year’s Fashion Week has had a lot more diversity. From more ethnicity to a bigger range of body sizes and forms New York Fashion Week Spring/Summer 18 gave a good example in which direction the variety of models should go.

Designers, Models & Celebrities

Alexander Wang and his #WANGFEST Party Bus Fashion Show

Alexander Wang had a Big Party Bus coming to the venue that he picked. The Show was on the street and models like Kaia Gerber and Kendall Jenner walked on the Street Runway out of the Party Bus. The Show gave a New York Party feeling with a collection that is made for Parties. Dresses and trousers in black or with sequins and all in all outfits that make you want to go and have a night out. Go and check out the video to the Show its vibe is awesome and the music makes the clothes and the models seem even more fierce.

Full Fashion Show of Alexander Wang Runway SS18

Fenty X Puma by Rihanna crazy Sand Dunes and Bike Runway Show

Fenty X Puma’s Show was simply great! Fenty X Puma by Rihanna showed a collection in a venue that was pretty crazy. They presented the new Collection from Rihanna for Puma in front of giant pink Sand dunes while motocross bikers jumped and did stunts in the arena. The line showed a mix of sporty with a hint of the biker vibe. Vibrant colors and edgy style bathing pieces were the eye catchers of the show. Models like Adriana Lima and Adwoa Aboah showed the pieces that were officially described as a collection of beach chic with motorsport sexy which is an absolutely fitting description.

Highlights of Fenty X Puma by Rihanna

 

Models and Celebrities from Adwoa Aboah to Kaia Gerber

Fashion events need models and without Celebrities that watch the shows it couldn’t be half as glamorous as it is. This Spring/Summer season known Models like Gigi Hadid & Bella Hadid walked for Designer Anna Sui or Kendall Jenner for Alexander Wang. Kaia Gerber had her Fashion Week Runway Debut at the age of only 16! Cindy Crawfords Daughter opened the Alexander Wang show with an amazing and strong walk and had a great start into her career of modeling. More Diversity was seen at this NY Fashion Week and a part of that was Adwoa Aboah. The model is seen recently in a lot of commercials and on the runway. She was a part of shows like Fenty X Puma and Marc Jacobs. Celebrity Kim Kardashian came to support her little sister Kendall Jenner also like David Beckham and Brooklyn Beckham came backstage and to the Show of Wife and Mother Victoria Beckhams SS18 show.

Kaia Gerber opening the Alexander Wang Show

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Kaia Gerber had the honor of opening the Alexander Wang Show and made her mark with a stunning performance in the Fashion World. She impressedthe world of Fashion with her 16 years.

Adwoa Aboah for Fenty X Puma

Adwoa Aboah walked for a few shows including Fenty X Puma by Rihanna and shared some Moments on Instagram and Snapchat of the experience.

Victoria Beckham with Son Brooklyn Beckham backstage at NYFW

If you want to see more about the designers, models and the entire New York Fashion Week event go head to the official Instagram of NYFW. They post all shows and beautiful pictures of it and always amazing shots of the collections.

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Models NY: Things you need to know before you go to New York

New York is an unusual city. Its personality and culture is unlike anything anywhere else in the world. Moreover, it is so large and diverse that there are numerous “pocket cultures” embedded within its general milieu. As such, if you intend to visit New York Read more

New York – Fashion Week

The New York Fashion Week takes place every year in february (autumn/winter-collection for the following year) and september (spring/summer-collections for the following year). So New York opens, as one of the most important five citys of theFashion Week, the next saeson. We as modelling angency support models in New York as well!  Read more

How to Become a Model in New York – Big vs Small Market

You have been told by all of your friends and relatives, and more than a few strangers, how beautiful you are and that you should be a model. After some thought, you decide that modeling could be an easy way to make some extra money on the side, and who knows, maybe you get lucky and can turn it into a full-time job or even a career. Read more

Shooting with Pascal Heimlicher (Los Angeles) and lovely Sandra Hunke / Marie Dahmen / Johanna Vorrath

Today our models meet with Mister Pascal Andrew Heimlich from Los Angeles for a sedcard shoot! Our models Sandra Hunke, Marie Dahmen and Johanna Vorrath have been with our modeling agency for a long time and they already worked for many well-known brands, but also for campaigns Read more

Model Lea in America – Working and Living in New York & Miami

America – the dream of many, especially models. Lea made it: She got to know modeling in the USA.

“The American Dream” – Lea got to know him

We talked to her and she told us beautiful and exciting details of her journey.

Why did you go to America?

“That was totally spontaneous. I decided to fly to the USA just two days before the trip. It has always been a dream of mine to see America. When winter really started and everything got stressful, I decided to visit friends in Miami.”

How long were you there?

“The plan was a three-week vacation. “In the end, it was six months.”

Where were you in the USA?

“I stayed in Miami for the first four months. Then I went to Chicago and spent the last two months in New York.”
The modeling in NY & Miami

Where did you live?

“In Miami I lived in a model house and in New York with friends I met during my stay there.”

What kind of jobs did you do?

“Very different. Starting with catalogue jobs, online stuff and editorial.”

What was your best experience in Miami or New York?

“The whole trip, actually. I met so many great new people from all over the world. That was the best part.”

How is the model market in America?

“It’s not really hard to get a foothold in Miami. It doesn’t matter if you are New Face or already professional. All agencies get the same castings, which means everyone has the same chance as a model, regardless of the agency you are in. It’s different in New York. The Modelling Agency plays an important role here. “The better your agency, the better your chances of getting a good job.”

Thank you Lea, for the great interview!

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