Posts

Sandra – Wild, Passionate, Power Woman

Sandra Hunke is a real courage talent. She has been an integral part of our agency for several years and has had regular jobs and returning satisfied clients ever since. Anyone who gets to know Sandra can only be thrilled with her as well. At the last agency shooting with Oliver Rudolph Sandra showed herself from many different sides. Here you can find the results of the shoot and a glimpse behind the scenes.

Sandra Hunke – a model with a wild heart and red hair

Stereotypically, people think that models only have to look good. Sandra proves the opposite every day. She is the prime example of an emancipated, strong businesswoman and knows exactly how to sell herself. She is now known from several media for her talent as a craftswoman. Here she proves real woman power and that gender has nothing to do with strength. But also in front of the camera she convinces with her look and her appearance. A real eye-catcher with her red hair and her broad grin, through which cheekily flashes her tooth gap. We are happy to call Sandra a part of the agency and look forward to many more years with her.

Model in Action – Behind the Scenes at the Shoot

The whole process of a shoot is a mega experience. Here you will get more detailed insights into the process of a shooting with Sandra.

The results from the shoot with Oliver Rudolph

Even though this shoot is just one of many in the model’s everyday life, she always manages to wow everyone on set. Her cheeky gap teeth and wild hair make her look a real eye-catcher.

Oppo Mobile x Mariéme x Boris: urban style, colourful and Parisian life

Oppo Mobile – colorful, crazy, urban, Paris! The new Oppo Mobile campaign with Boris and Mariéme, takes place in the middle of Paris. Paris is one of the most popular cities in the modeling world. Paris Fashion Week, events, popular designers, lots of jobs and a lot of competition. Working in the city is an experience in itself! Boris and Mariéme had the great opportunity to shoot here in the city of Paris and make a cool and colorful campaign video. Watch the video here and see Boris and Mariéme perform top!

Oppo Mobile: new phone, colorful and custom designs

Here are the new commercials of Oppo Mobile! In the middle of Paris with Boris and Mariéme. Colorful and stylish with the new Oppo Mobile. Check out the new design of the phones and get inspired by the urban style.

Here are the photos of the new campaign with Mariéme and Boris:

Kiara – our new cool girl from Berlin

Who doesn’t want a little Berlin flair on the set of a shoot or job? Kiara brings just that and closes with it into the hearts of the people she works with. If you don’t know her face yet, you definitely need to catch up. Because Kiara is with her 178m and her strong look definitely one of the New Faces, which will still get to see a lot.

Kiara – Expressive and casual: Cool Girl Vibes

If this girl has not yet convinced with their strong appearance, then at the latest as soon as you talk to her. Who gets to know Kiara quickly realizes that she has super much on the box. Her strong look is super underlined by her classic eyebrows. Her short, dark bob is a fashion statement in itself and makes her look super serious and professional. We are looking forward to the upcoming time with our new star from Berlin.

Behind the Scenes – Kiara in the loft studio with Oliver Rudolph

That Kiara has a cool charm is pretty quickly noticed everyone around her. Who wants to look behind the scenes and see the model live and in action in front of the camera, you can get a first impression here.

Kiara’s results from the shoot with Oliver Rudolph

Here you can find the results and they are something to behold! Oliver Rudolph is known for your stunning fashion photography and brought out Kiara’s best side. The images inspire wonder and are a real eye-catcher on her sedcard.

Buffalo: “Bolder than Ever” campaign & video with Ella (VR)

Buffalo Campaign – The “Bolder than Ever” collection is out, with great campaign video and our Ella (VR). In the video you see the world as it is: Divers! 6 models represent the different facets of society in the campaign and our Ella is there. 6 models, 6 different locations and one message. Dancing in front of the skyscraper, happy in the supermarket and brand new: virtual with our Ella in the museum. Find out here everything about the new collection and the story behind it.

“Bolder than Ever” with Ella: campaign & video

Buffalo’s new collection is out and it brings a great message: Diversity, anti-racism and body positivity. The models of the campaign reflects a society that is open and different. No matter what you look like or what your story is, you are special!

Buffalo in brief: the story

Buffalo is compared to many, still a relatively “new” brand. It all started back then with cowboy boots. Founder Michael Conradi was traveling in 1976 and has seen in Mexico, original Mexican cowboy boots. He found the “look” so strong that he virtually packed it directly and released it on the German market. Only a year later, when the Buffalo brand was also founded. Since then, many collaborations were made, with big stars of the time, such as Cher, the Spice Girls but also Madonna. Recent collaborations include designer Marina Hoermanseder and Lisa and Lena, who you surely know from Tik Tok.

Also here in “Bolder than Ever” 6 strong characters come together.

Video: Now online & on Youtube!

Diversity. Be the way you want, dress the way you want, live the life you want to live! With our virtual model Ella – now online, on the web, social web and of course here.

New 2021 Collection

Buffalo London – Buffalos was born back then as an absolute style icon the 90s look, because everyone today associate with Buffalo Shoes is still a must-have. Just like the new 2021 collection.

In the online store you can find the new Buffalo collection but also every single story, behind special models and characters.

“We embrace posibilities!”

Buffalo who?! Brand, history and trends

As described above, Buffalo it all started with Mexican cowboy boots. The founder and designer at the time, brought the look from a trip to Mexico and then established it as a trend in Germany. Extremely great notoriety Buffalo then got but through the establishment of the platform shoes.

The platform shoe: 90s icon

Everyone knows the 90s shoe: a giant sole, colorful or full of glitter. However, the shoe was initially just a western boot. The cowboy boot was totally in fashion in Germany at the time and later the boot was developed into one of the most famous shoes.

The shoes were then available in 20 different color combinations and thus became internationally known. With the release of the platform shoes Buffalo wrote fashion history and since then Buffalo is one of the most important shoe brands in Europe. Especially in the nineties it was the absolute trend. Big bands, stars and actors were signed. Today Buffalo is one of the biggest brands that exist in the field of shoes in Germany and throughout Europe.

No one stands for this style as Buffalo. The practical advantages for all wearers, you are immediately a few centimeters taller! A few models even get out a whole 10, 12 cm and more. But of course Buffalo makes not only platform shoe, here you will find a wide selection, boots, sandals, sneakers but also new handbag collections of Buffalo. You can also find the brand at major online stores, such as Zalando and about you.

via GIPHY

Our next Superstar: Luisa

The next Cara Delevingne? This is not a quote from us but a quote from Chefscout of one of the biggest model agencies in the world. Based in New York, Paris and many other cities. Luisa is New Face and just got back from the USA. She was there for a year and learned a lot about life and the country. Now she is back in Germany and we start her modeling career. This includes not only first test shoots and videos, but also castings for international agencies to prepare for life as a model in the big world. Very rarely, the scouts of the biggest international agencies visit our model agencies in Berlin or Cologne to meet some of our models, selected and selected. What is such an internal agency casting about? For months and even years in advance, the world’s largest and most renowned agencies have secured the option for young models. Whoever has absolutely great talent will be confirmed years in advance for one of the major international agencies.

Until then, we as the parent agency will take care of the construction, organize shootings, jobs, coaching and much more to prepare the model for work in one of the largest agencies. Here one makes it on the big magazines and partly also on the covers, wow, Harper’s Bazaar, Elle, to name only a few names. If you have so many visitors to the house, there is a good chance that you will meet with rejection, also due to small details. Perhaps the hip is 1 cm too wide or on the shoulder. Maybe there’s already someone of that guy in New York, Milan or Paris.

But sometimes, you manage to get a head scout out of the role in such a way that he can only rave. Amazing. Fantastic. The next Cara Delevingne! Luisa is extremely motivated and makes great efforts, has the perfect conditions not only in moderation and figure but also in personality. We are extremely pleased to represent her as a parent agency and to take the step into a modeling career with her. In Berlin we produced two videos directly, with her in portrait, alone and focused and with her model colleague Hannah, of whom we recently reported about her new video. Here is Luisa I Fashion Video from Berlin! If you want to see more of yourself, look in Luisa’s model portfolio now.

If you don’t want to miss any video of Luisa and also no video of our other models and men’s models, then check out our Youtube channel now and follow our model agency on YouTube!

Beautiful & Classy Model: LUISA

You want to become a model in Berlin?

If you want to become a model and want to stand on the catwalk or in a professional photo set yourself, then you can apply now in our model agency as a model in Berlin! We place first-class jobs and renowned customers of our network, we help with your construction with recommendations of a model agency, from your model book up to test shootings with good photographers in addition, with Coachings about personality, acting and of course also fashion shows and running styles around Haute Couture and Pret-a-Porter. Our photographers and our booking team will give you a professional insight into our model agency from the very first minute.

With us you can create models for online shops and well-known customers, there you show new collection pieces for the online shop but also for social networks like Instagram or Youtube. The better you get, the more complex and demanding the jobs become. E.g. videos for YouTube or even entire commercials, e.g. for streaming portals and for television. Read more about becoming a model here. When you finish school, you will have the chance to work abroad, in the big fashion cities, from Shanghai, Shenzhen to Los Angeles and New York.

Eugenia – Beautiful, smart and with new fashion video!

New Faces are special or she is something very special! Her look, her look, her charisma, her positive way and her effect on people, in real life, at castings or at photo shootings. Eugenia already knows a lot to tell and implement in her early years. Therefore we are very happy to support you as a model agency and management, not on short-term goals but on sustainable success in Germany and internationally!

You can always find new photos of Eugenia in her model portfolio and today this new, chic video is added as a candy. Our agency Videograph Robin Platte went to a lot of trouble in Berlin and met Eugenia for this small, strong visual enhancement of her book!
Why are videos so important for videographers and customers?

Many agencies still rely on pure image material, and many jobs are no longer just about photos. Small video sequences are made for Instagram, more elaborate sequences for YouTube and of course even more elaborate for TV, streaming portals or cinema advertising. For many casting agencies it is therefore important to get a moving image of the model. How are the looks? Twists? Movements?

Today came Eugenia’s new video on our YouTube Channel! If you don’t want to miss a video of her but also of our other models and also of our male models, then follow us on YouTube!

Here is Eugenia’s new video! You can find more of it in Eugenias Modelbook.

Fashion Showreel Eugenia

Youtube Highlight July 2018: On the way to becoming a top model

Our highlights from July 2018 with video shootings from Berlin, Cologne, Düsseldorf and Munich! Our whole team was on the road all over Germany to equip our New Faces but also our professional models with new photos and video material. Meanwhile we produce in a good month, alone as an agency, without jobs from the customer, over ten videos, which you find by the way also always completely up-to-date on our model agency YouTube channel! That’s why from this month on we’ve decided to pack all our highlights in a great video so that you can see right away what was going on this month. If you are more interested in one of our models, e.g. to book it for a photo shoot or also for e-commerce, lookbook or a commercial, you can have a closer look at all photos and videos in the model’s portfolio. Let’s start with our first highlight episode, July 2018, from Berlin to Munich!

Arina from Munich at the London Fashion Week + New Video

Arina lives in southern Germany, between mountains, fresh air and a lot of nature! The perfect conditions to have the perfect conditions as a model with a healthy lifestyle and a little sport. Although it does not quite reach the 176cm, Arina has great potential not only for the German market, but also for the international model market.

Arina at London Fashion Week – 5 shows

Already in her first weeks Arina was at the London Fashion Week! With a total of 5 jobs she had a great start in her career there. Modeling in London is a real challenge! Because in London there is a lot of competition for castings. In Berlin, where you may be with 10 or 15 other models, 80 to 100 models come to a designer casting in London, especially for Fashion Week. The castings are not even public! Only the good model agencies get the casting dates and addresses for the fashion shows in London. Our Arina made it with our partner agency Body London directly on 5 shows. We are very proud of our little one! Arina is an absolute new discovery and we hope that you will soon see her on Instagram channels of your favourite fashion brands or in the online shop with new fashion collections. If you want to see more of Arina, check out Arina’s model portfolio!

If you don’t want to miss a video of Arina but also of our other models, then follow our model agency on YouTube!

Made for fashion: Arina

Sexy Showreel – This is our New Face Louisa in Berlin

Ulala. Cute, sexy, Louisa! Louisa brings with her measurements strong conditions for a good start into a national model career, because at first we concentrate on Germany! Louisa is a new face with real potential for the coming years. We met Louisa at our casting, we were immediately enthusiastic about her. Her face has very international features, both European and a little Latina. Louisa is super suitable for urban sports brands but also for fashion and current trend collections. How good, you see here in her new Youtube video! If you don’t want to miss a video of her but also of our other models, then follow our Modelagentur on YouTube!

You can find more of her, current photo galleries and the video in Louisa’s model folder.

Sexy showreel by Louisa x Cocaine Models

Jimi! New from Zurich for magazines and fashion

Rock n’ Roll Baby! The Swiss model Jimmy is from our partner agency One Time Management (Zurich), our number one contact for male models and scouting. One Time Management has an absolute eye for young talents, may we introduce you to Jimmy!

If you’re looking for the perfect look for fashion magazines, you’ve got good cards with Jimmy. His individual look, the curls, striking features and a great figure for fashion. We met Jimmy in Zurich for his first fashion video for our model portfolio and clients. With our Videographen in the luggage and a quantity of good mood we produced the first video for the German market. May we introduce you, Jimmy!

If you don’t want to miss a video of Jimmy or our other male models from now on, then follow our modeling agency on YouTube! More photos from Switzerland, Germany and worldwide can be found in Jimmy’s Modelbook.

Backstage Showreel w/ Jimi from Zurich

Short trip Berlin? The best districts for your business trip as a model

You got your next job as a model in Berlin? Congratulations! But when you’re in the capital for the first time, you’re sure to feel lost. But Berlin isn’t as big as you think, if you know a little bit about it! So that you arrive safely on your next trip and can also explore the most beautiful places directly and find the perfect hotel or also an inexpensive alternative to the hotel, we have summarized here once the best tips for Berlin. First of all, do we basically get to the question, in which parts of the city does it even live to be a model?

The best districts of Berlin

If you are already booking a hotel or a cheap accommodation, then you should definitely settle down in the more beautiful places of Berlin, where you can experience something after a strenuous job, find cosy and tasty restaurants or even one or the other club, e.g. if it continues for you only the next day.

Berlin hot spots for your first visit

  • Berlin-Mitte: Typical city instead of typical Berlin, but central
  • Prenzlauer Berg: For a cosy time in Berlin
  • Friedrichshain: Party and Lifestyle 24/7
  • Kreuzberg: International and still Berlin
  • Berlin-Mitte: Typical city instead of typical Berlin, but central

Jobs in Berlin, tips for your next trip

In the middle of Berlin you can’t do anything wrong, you are in the centre of all places, and between Zoo, Potsdamer Platz and Alexanderplatz, you have numerous possibilities to eat something tasty but also to experience something in the evening. The area around Berlin Mitte is characterized by tourism but also by busy people, from Monday to Friday. On weekends you will usually find tourists here, strolling from one place to another. The absolute advantage of Berlin Mitte, you are very central and can reach all places quickly. It’s also very safe here and you have very elegant nightlife. The little disadvantage, life is a bit more expensive and of course you don’t get to know the real Berlin and the real Berliners! And exactly these beautiful experiences on journeys, meeting new people, new cultures but also simply new areas, is one of the absolute advantages which one can enjoy as a model. It is guaranteed not to be boring! But if you want to experience a bit more of Berlin, then maybe you should settle down in one of these districts. The advantage, you can easily find them! Around Berlin Mitte, we start northeast in Prenzlauer Berg. You reach Prenzlauer Berg directly above Alexanderplatz. Then it goes down to the south via Friedrichshain to Kreuzberg.

Prenzlauer Berg: For a cosy time in Berlin

The home of hipsters and young families is especially for those who want to experience a dignified Berlin, the best area for cheap overnight stays like at Airbnb or hotel rooms. Here in Prenzlauer Berg you will find fewer original Berliners, but many newcomers, but a very relaxed Berlin atmosphere, beautiful streets and a little green left and right. In Prenzlauer Berg there is more upscale gastronomy, although you can still afford it, of course, because the prices in Berlin are not as overpriced as in Munich, for example. In Prenzlauer Berg you will also find numerous smaller clubs, where you can spend the evening relaxed to jazz sounds or dance to house and hip hop. In Prenzlauer Berg you will find fewer tourists, many newcomers and therefore a very interesting and international mix.

Friedrichshain: Party and Lifestyle 24/7

If you want to experience something more and also a little younger culture, then you should definitely take a look at Berlin Friedrichshain. Here you will not only find the trendy scene clubs around Warschauer Straße, e.g. the Great Crested Grebe, here you will also find real Berlin streets. A little snotty, a little edgy, totally adorable! Friedrichshain is a smaller district in relation to Prenzlauer Berg and Kreuzberg; it connects the two central and multicultural parts of Berlin. Here you can find party tourists in particular, which is why you can also experience a lot in the evening. From the club with swimming pool to simply hanging around on the street, e.g. on Warsaw Street and the many exciting possibilities that arise around this place. If you go a little further, only a few minutes, you are already at the beginning of Kreuzberg!

Kreuzberg: International and still Berlin

Just a few decades ago Kreuzberg was the multicultural district in which there were many problems. As a result, many creative people settled here and artists, so Kreuzberg became the popular district it is today. Kreuzberg perfectly connects the Berlin world and the international, tourists meet here with real local but also with dressed up and of course hipsters. The district is very cosy and offers with its various small bars, restaurants and clubs for every evening alternate. Berlin Kreuzberg will definitely not be boring for you as a model, neither during the day nor in the evening. During the day you can get various snacks from all over the world in hundreds of small restaurants, from the classics of Italy and Turkey to Mongolian, Kenyan or Indian, all cultures of the world can be found here! Kreuzberg also offers numerous hotels as well as Airbnb overnight accommodations, so that you can be right in the district and feel right at home here.

City map, travel to Berlin: Top recommendations for your short trip

We have summarized all three districts once again for you here in a clear map. Of course the other districts of Berlin are always worth a visit, but here you would have the easiest entry and get to know a beautiful part of Berlin. Not only a nice part, but also a lot of entertainment that not only the original Berliner gives but also tourists and business people. This mix makes the capital a very special place and also a hotspot in Germany not only for models but also for fashion designers and celebrities.

How do I find the best and cheapest hotel in Berlin?

If you are looking for a quick way to spontaneously book a hotel in Berlin, the best way is a booking portal and Booking.com.

On hotel booking portals you will not only find reviews and recommendations of other users but you will also constantly find the current availability. Often you have to make a lot of calls to find available rooms, booking portals provide a quick and uncomplicated insight into the current situation. Especially at big events, mostly fairs, many hotels are fully booked, because international guests also arrive and some companies book out half hotels directly, e.g. if a big division comes from China. Therefore it is recommended to take a look at such booking portals.

It pays to book via Airbnb for Berlin?

If you want to save some money, booking with Airbnb is definitely worthwhile. However, if you have a demanding and stressful job, it is sometimes advisable to book a hotel, as they take care of you completely. You don’t have to worry about food or keeping your room clean. So you can fall straight into bed late in the evening, after a strenuous job in Berlin. Usually the customer or your model agency will book the hotel anyway. This is the advantage of management, we take care of all your concerns! This way you can fully concentrate on your career and get the right input from your management to develop your career.

You still have questions about Berlin?

If you have any questions about Berlin, please feel free to write us in the comments and we will make sure we give you a good answer as soon as possible!

Charlene: Tooth gap, full lips and from Paris – new video

In spring our powerwoman Charlene was booked by Onygo in Cologne. Of course we used this to get to know our Charlene better and to film a new showreel with her. Charlene is especially unique because of her gap between her teeth and her full lips, her hair is chin-long and blond. She is constantly on the move, she lives in Paris and travels to Berlin, then back to New York. What many people don’t know: She not only likes to stand in front of the camera, but also behind it! She lives out her creativity in her short films and photos. In keeping with her style, Robin has also kept her show reel: a bit gloomy and grungy.  But check out the show reel itself:

Instructions: E-Mail address + create an account on your mobile phone & iPhone

Exclusive email addresses of Cocaine Models – How to set up an email account on your notebook and mobile phone! No matter if Windows, Apple, Android or iPhone. As a model, you will always present yourself professionally to press representatives, agencies and customers! As a model, accessibility is very important. Your model agent will write you many mails in the course of time. For your overview, it is good to keep the news of the different model jobs, test shootings and editorials in one collected history. In three simple steps, we’ll explain how to set up email on all devices, with web links to detailed and simple instructions. Lets go!

E-mail inbox access data

You need the following data to successfully log in to our server:

  1. Your e-mail address
    Your personal password (you only have to enter it once)

Text or HTML email signature

You have two options, either very simple or chic with HTML (you usually need to hack HTML signatures for that)

Own e-mail signature (text)

You can easily copy and paste this text into your signature field:

<p>Mit besten W&uuml;nschen / With kind regards<br />
 <strong>NAME</strong></p>

<p style="font-size:12px;">+</p>

<p style="font-size:12px;"><b>COCAINE MODELS MANAGEMENT</b></p>

<p style="font-size:12px;">Tel. +49-221-165-323-70<br />
 NAME@cocainemodels.de</p>

<p style="font-size:12px;">CM | <a href="http:/www.cocainemodels.de/women">www.cocainemodels.de/women</a></p>

<p style="font-size:12px;"><a href="https://www.facebook.com/cocainemodels">+ Facebook</a><br />
<a href="https://www.instagram.com/cocaine.models/">+ Instagram</a><br />
<a href="https://twitter.com/cocaine_models">+ Twitter</a><br />
<a href="https://www.youtube.com/user/cocainemodelscom">+ Youtube</a></p>
<p style="font-size:12px;">MADE WITH ♡ IN COLOGNE</p>

 

Instructions: How to set up your email on Smartphone, iPhone & Co.

If you need help setting it up, here are all the explanations for smartphones:

Spring / summer video! Catwalk coaching, casting and jobs like TVCs

Our models from Berlin, Paris, London – all in one video! A little update of the last weeks and months. A compilation of the last jobs of our great models! We still have our last coachings and castings, which we promote the career of our models especially. With Marie Dahmen, Johanna Vorrath, Jill Deller-Yee, Lea Schwarze and Hannes Mangold! By the way – did you know our agency? Best contacts, top structure, apply now as a model in Berlin! If you want to know more about casting and jobs in Berlin, you will find many tips for your career start here: Modeling in Berlin.

Cocaine Models mix spring 2018

Cocaine Models mix spring 2018 incl. catwalk coaching

+ Berlin | CM Gosee Days 11.08. - 14.08.

4 days exclusive appointments: Instead of big Fashion Week Casting, this year with 4 days and single dates at the CM Gosee Days! You know someone who should definitely become a model? You always wanted to go to a model casting, but until now you have not had the time? Now you have 4 full days, from 11.08. to 14.08.2020 in Berlin. You can find all information here:

More about: Become a model

+ AD: Do you know?

With sparkling jewelry – Kate enchants us with her job for iCrush!

Our Kate was allowed to model for her last job for iCrush. You wonder who iCrush is? They sell great jewelry for women who prefer more delicate and understated accessories. Incidentally, the small chains, earrings and bracelets are also very good as a gift! Kate’s jewelry was outstanding and the pictures were photographed outdoors in natural light to match the jewelry. A small video was even shot with the same!

iCrush: Women’s Accessories and Jewelry

New Face Franziska and Model Paulina Outdoor Shooting w/ Keith Driscoll

Our New Face Franziska and Paulina had a Videoshooting with Videographer Keith Driscoll and our Videographer Robin Platte. They shot a nice video and we almost cant belive that Franziska is a new face! Her and Paulina fit perfectly toghether Read more

Spring Vibes and Fashion with Model Paulina – Youtube Video

It is almost Spring and even if it isn’t warm everywhere it is slowly getting there. We are super excited for the warmer and sunnier days and so is our Model Paulina! She and our Videograf Robin Platte went outside to get some of the nice weather and shoot an amazing video and get the most of the sun! Read more

New Video of Paulina – Factory VS Nature Vibes w/ Videographer Keith Driscoll

We have a new video of our lovely Paulina. Not only is she a very beautiful and cool Girl, she is also a professional Model! Not long ago she and Videographer Keith Driscoll had an amazing outdoor shooting.With factory halls and concrete versus the nature vibes of the blue sky and sun that is shown in the video, you get diverse looks combined with the beauty of Paulina. Go and take a look at the Youtube Video and tell us what you think!

Showreel Paulina w/ Keith Driscoll Youtube Video

Do you like to see more? Go ahead and check out our other Video from the same Shooting of Paulina and New Face Franziska! Here you can find Paulina and Fanziskas Youtube Showreel.

Video production and image film: How to create a commercial – Insights!

IO Video Production for Commercials and Social Media Today Insights! How do commercials actually work? Video Marketing has far outstripped all other forms (Pring, Billboard, etc.) in the budgets. No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. But how does the planning, organization, conception of commercials work? This article summarizes all aspects of IO Productions. Other articles and links about video production: Learn more about IO Video & Film Production.

How is a commercial or image film created?

Fashion brands, online stores, technology, automobiles … commercials all need. Because with advertising you can make products known but also brands. Today we give a deep insight into the production and its different steps:

  1. Storytelling: History, Emotions and Impact Chains
  2. Process – Initial Contact, Briefing and Brainstorming
  3. First Contact – initial discussion and ideas development with the agency
  4. Pre-Production: Video shoot Preparation of storyboard, equipment and team
  5. Production – Production Process and High End Equipment
  6. Post-Production: Video Sifting, Editing and Editing
  7. Promotional Videos and Commercials

The Process – First Contact, Briefing and Brainstorming

The process covers a variety of areas, from initial contact to finished video production on post production and delivery in various formats and scales. Depending on requirements and wishes, the approach in film production, as narrated in storytelling, is very multifaceted. At first, however, everything is limited to the first contact and the first briefing, what is it about?

  1. For which brand is produced?
  2. What does the brand want to promote?
  3. Is it a new product or an existing product being expanded?
  4. In which countries will the film be published?
  5. In which languages ​​will the film be published?
  6. Which media are you looking for for publication?
  7. How much budget is available for production?
  8. What video lengths and formats are expected by the customer?
  9. Which content should be transported?
  10. Is it part of a larger campaign?
  11. Is the commercial film the main medium or “only” part of the campaign?
  12. What needs does the product / brand fulfill?
  13. Are there competing products?
  14. What defines the target audience (demographic characteristics)
  15. Which wishes and needs does this target group have?

All these questions are raised on first contact.

First Contact – initial discussion and ideas development with the agency

At the first briefing on the upcoming video production, we talk to our customers about the parameters mentioned in the new video campaign. As a rule, the conversation is initially limited to a 30-minute meeting – after which you let the impressions take effect and subconsciously develop initial frameworks for the concept. In this 30-minute kick-off talk, you have a quick overview of the company, or about the products and services, which especially helps the creative director to get a first unobjective picture of the project. Likewise the wishes of the customer are noted, they are particularly important for the planning and the first thoughts. The third important point is the target audience, is it an existing demographic crowd, or is it a new address for potential customers who are not currently connected? From these three parameters, the first ideas can now be generated how a possible campaign can be implemented. The ideas then lead to a first customer briefing by roughly presenting the concepts. Therein is not only the content of the film or the different versions but also the chain of effects. The easiest way to compare this with the storyboard. Here is shown step by step what will happen in each scene of the final advertising clip.

Impact Chain and Storyboard: Imagery and Video Concept

In small, square boxes on paper or in PDF format every single important scene is named. In addition, it is shown at which moments the emotional effect is achieved. As a rule, one has to pay particular attention in the advertising film that the first moment is sitting. As a rule, this should be in the first two to three seconds. This time frame has not only been proven in classical studies, the new media (such as Youtube and Facebook) rely on these factors.

  • When you’re on Facebook, you count on ads, impressions from the third second,
  • on YouTube, the video ads can be skipped from 5 seconds,
  • Instagram also counts an impression from the third second in the video.

If you have not reached the consumer here, it will be difficult to get through to it. Therefore, especially the entry into the videos must work well and take the viewer directly!

Of course, the prior planning of promotional videos saves a lot of time in later production and makes the effect of videos more efficient. This will allow you to gain more sales but also generate more reach, which is why most companies invest in a good video production company that has been recommended to you. Thanks to numerous recommendations, we were also able to gather great reference projects within a short space of time, which we unite in our portfolio. As an agency for video production, we stand for quality, innovative media and the service of full trust. Our customers often give us a free hand for production so we can get the most out of them. In close consultation, we then design the parameters but also the storyboards, as just described. If everything is planned and defined, it goes into the production of the videos!

Pre-Production: Video shoot Preparation of Storyboard, Equipment and Team

After the conception of the film, one comes now to the final preparation. All agreements were made and that first storyboard was approved by the customer. In the following step, all concrete preparations are made. The storyboard will no longer be in its conceptual form, but will be worked out once more in detail. Based on the detailed storyboard you can now also plan the team members.

Team Planning in Video Production: Model, Make Up Artist, Stylist, etc.

The typical team in a video or commercial film production does not only include the videographer and the agency as well as the customer, but also various actors on the set. The more complex the production, the more people are involved in such production. As a rule, apart from product videos, you definitely need a model.

Booking Models: Promotional Models for Movies and Rights

For every video you need a suitable face that matches the brand but also to the message that should be conveyed. Models are absolute professionals in their field and have through their many years of experience with photo shoots and commercial production a sense of how to create planned emotions controlled. At the push of a button they can show that they have a certain “need”, that they rejoice, that they develop mourning, that they show affection. Especially in an elaborate production, such a professional model is worth gold!

Models not only ensure that the emotions are transported perfectly and that the campaign looks good, they also ensure a good mood on the set. Their professionalism and positive charisma make for a generally good mood, which also speeds up production and raises results to a higher level. In the end, however, it is not just about booking the model, but also about the rights of use and the work with modeling agencies. Besides the perfect advertising model, you also need a make-up artist or hair and make-up artist.

Make-up artist booking: Hair and Make Up Artist for perfect video sequences and close-ups

Even when booking make-up artist we take care of everything, rely on our service and we organize experts in hair and make-up. In addition, you need the perfect clothes for many shoots, the outfit has to sit! Therefore, to book a hair and make up artist, the organization comes to the stylists.

Booking Stylists: Outfit, Accessories and Harmonious Colors

Stylists are on the set, so outfit, accessories & amp; Sitting jewelry perfectly. They make sure that everything goes well apart from hair and makeup on the model. Finding good stylists is not so easy, because the job is very demanding and requires good contacts. However, we are happy to help you find the perfect stylist with our contacts

If an elaborate video production is already organized, it is often advisable for companies to directly book a photographer. On this one day, many people are on site and already organized, photographers can perfectly capture those moments as “backstage” or “behind the scenes” shots. This picture material can be used not only for own PR measures or press, but of course also for social networks, as well as on the own company website, thereby one has beaten two birds with one stone directly. If the set is organized intelligently, photo and video production can even take place in parallel. This is often worthwhile especially for companies from the travel industry but also from the fashion industry, eg. in the photography and videography of travel catalogs or advertising films for travel or lookbooks in the fashion industry. The resulting image material is versatile, a perfect complement to the shoot. So our recommendation for video productions is to book directly with an experienced photographer.

We take care of your team but also your video production

All of these plans are complex, but as we draw on many years of experience, as well as an extremely large network of photographers, videographers, make-up artists, make-up artists, stylists and many more, we can quickly and easily produce perfect video results even for complex productions help! After the pre-production, the entire planning, we have everything now! Now it starts, the big production!

Production – Production Process and High End Equipment

In the following step we go into the production of the commercial. Depending on the size of the production, everything is organized on one day, spread over several days or even on different dates, with short break times. Especially for transnational productions, eg. when production is due in the US, plus a flight to Canada and Europe, such a production stretches. Of course, as an agency you try to bring in your expertise directly in order to make the most efficient ways possible. This saves time but also costs for the customer. This is always the highest priority for us as an agency. The location was already visited in advance and prepared for production. On the day of production, you as a customer are on site to take everything away. We also always recommend that a person is on site. This allows a direct insight into the production and also a direct influence on the image and video material.

Production Process: Location, Look and Teamwork

At the beginning of each production, the team gathers to discuss the final details. Then the models are prepared by the make-up artist, while videographers prepare the set with helpers and assistants. On some sets the whole day is produced, others change the location. With well-organized technology and high-quality equipment, all productions are done quickly – preparation is everything! Depending on the production then also technical devices are used. Here is just an overview of the most important devices of current productions.

Gimbal: Quiet camera pans for breathtaking scenes

With the gimbal camera shots can be simulated, which used to be elaborately made with rail technology. This technique stabilizes the camera and lets the videographers work freely. In short, the gimbal replaces the classic rail system. Camera shots are very smooth (smooth) even though the videographer is running or even running alongside the actor or model. Such recordings are needed z.b. slow camera shots for the automotive industry but also production for sports manufacturers, eg. when the runner starts jumping. The cameraman starts at the same moment and captures the pictures. In the past, complex and expensive rail systems had to be installed here, and today it is enough to have a high-quality gimbal for production. How should I look a high-quality camera ride, you see z.b. here, despite rocks and cliffs, just rides without wobbling.

Sony Camera: High End Image and Video Quality for Commercials

Most video productions do not require huge cameras today, processors and chips have become so small that size is hardly relevant anymore. Modern camera technology can be packed in extremely small housings. 80% of our recordings are currently produced by Sony Equipment. In this way, we guarantee our customers first-class camera quality and high brilliance in the pictures. This is especially important for customers who pay attention to high quality material. And that’s what you pay attention to, right?

After the production is done, all materials on memory cards are backed up twice. In the following it goes back to the agency to make the production of the video. In post-production you have three big steps:

  1. Viewing the video footage
  2. Editing and Editing Video
  3. Customer’s change loops

Now let’s take a closer look at the post production of commercials. Again, depending on the complexity of the matter, that is from the small advertising film for Facebook, the designed to 10 seconds to the image film that runs for 15 minutes and is used for press, PR and internal use. In summary, post production can be described in this way.

Post-Production: Video Sifting, Editing and Editing

In this last step of the video production it is about sighting, editing and changes, in agency circles also the “change loop”. First, we start with the sifting of the material from the different cameras.

Viewing the material

Even when viewing the material of the video production, a good videographer pays off immediately. He still has all the cuts in his head, sequences and the different cameras that were used. All the material is now merged and spotted on the best scenes, these are stored in extra tracks and sequences, as in a classical were economic analysis, after A, B and C material.

Cutting the videos

After the material has been spotted and divided into the different categorizations, start the cutter by cutting the material. Different video sequences are joined together and depending on the complexity of the video (final product) still filled with text or with animated logos or fonts or explanations. Cutting is a relatively time-consuming and complex process, but with good production, much has been clarified and organized in advance. Ideally, this will allow the cut to be kept to a minimum so that you can get into the first loop of change with the customer as quickly as possible. The rough cut first shows a first version, which is the basis for further processing and modification. First, the customer should make an overview, so that the rough cut is approved. Only now the videos are finally put together and configured when it comes to light but also all other important settings and configuration of the video material. At the end, the cutter will produce different formats and versions. Why?

There are various streaming platforms, including TV, cinemas, the entire online world and of course social networks. It will display video generated by HTML5 animation or banner ads for other online stores in GIF format. Likewise, individual formats for Instagram but also Musical.ly or other versions, faster and sleeker for Facebook, while another version for YouTube goes long, about 12 minutes.

Change requests and editing

If everything goes well after the customer’s change loops, all of these different formats are exported and subsequently provided to the customer. The fact that the media can be used across networks increases the success of the videos. It increases the reach, hence the interaction and, ultimately, the sales results or the desired results of the campaign.

That’s it!

No matter if it is a commercial for the Superbowl or the Facebook clips for regional supermarkets. According to this principle, commercials and image films are produced by agencies! Other articles and links about video production:

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Belle d’Opium


Yves Saint Laurent’s “Belle d’Opium” fragrance perfumed with scents of flowers and oriental is presented by actress and model Melanie Thierry. You can see them dancing in ecstasy in a hall. This conveys the sensuality of the fragrance.

Burberry x My Burberry


Cara Delevingne and Kate Moss present the flowery scented perfume “My Burberry” by Burberry. It is a kind of homage to the classic Burberry, the trench coat. The lid reflects the characteristic buttons of the jacket. The hand-tied knot refers to the fabric of the trench coat that is woven in England.

Chanel x Chanel N5


Top model Gisele Bündchen promotes Chanel’s “Chanel N ° 5” perfume. The essence of femininity, a timeless perfume, the women’s fragrance par excellence. The ad “The One That I Want” tells the story of a woman who strives to find time for everything and everyone – for herself, family, career and love.

Chanel x Coco Mademoiselle


For the song “This is a man’s world” presents the actress Keira Knightley the perfume “Coco Mademoiselle” Chanel. On her motorbike she drives through the streets of Paris for a fashion shoot and comes very close to the photographer, but then disappears only with the bottle “Coco Mademoiselle”. It shows the seductive and elegant effect of the fragrance.

Chloé x Chloé Eau de Parfum


Model Suvi Koponen promotes the fragrance “Eau de Parfum” by Chloé. With her natural beauty, grace and femininity she embodies exactly what Chloé wants to express. A warm, elegant and very seductive scent.

Giorgio Armani x Si Eau de Parfum


Actress Cate Blanchett introduces us to the fruity fragrance “Si Eau de Parfum”. Sì to dreams, Sì to love, Sì to life, Sì to yourself! The Italian way of saying yes. The fragrance and the spot represent the different facets of a woman: sensuality and rationality; Emotion and strength; Intimacy and size.

Rihanna x Reb’l Fleur


In this spot, singer and model Rihanna presents the fragrance “Reb’l Fleur” by Caroline Sabas and Marypierre Julien. A spot in which Rihanna undertakes a journey through a garden labyrinth and encounters her own dark side. An expressive perfume, both seductive and sensual.

Versace x Bright Crystal


The perfume “Bright Crystal” by Versace is presented here by top model and Victoria Secret Angel Candice Swanepoel. A refreshing and floral fragrance and is as radiant and sensual as a crystal.

Calvin Klein x Reveal


Actor Charlie Hunnam and Model Doutzen Kroes present the perfume “Reveal” by Calvin Klein. Doutzen Kroes seduces the actor, which is supposed to show the erotic effect of the fragrance.

 

DKNY x MYNY


For the playful and irresistible fragrance “MYNY” by DKNY, singer Rita Ora advertises. Young, cheeky and passionate. Like New York.

Beyoncé x Heat


In this spot, Beyoncé introduces her self-created perfume “Heat”. It’s her first fragrance and it’s fair to say that he is just as spirited, sexy and self-confident as she is and also the spot.

Gucci x Flora


Model Abbey Lee Kershaw promotes the sensual fragrance “Flora” by Gucci. A really beautiful spot in which the model sits on a flower meadow and feels the power of the fragrance. The fragrance seduces through the perfect balance of refreshing tenderness and beguiling flowery.

Chanel x Le Film- Chanel N5


Actress Nicole Kidman presents in this spot the perfume “Chanel N ° 5” by Chanel. A breathtaking love story, to dream beautiful.

Dior x Un Rendez-Vous Dior Homme


In this spot, actor Jude Law advertises the scent “Un Rendez-Vous” by Dior. In it he calls a woman he wants to meet and already imagines a meeting with her. A striking and masculine scent.

Yves Saint Laurant x Black Opium


The perfume “Black Opium” by Yves Saint Laurant is presented by Model Edie Campell. Even more provocative, even rockier and louder. A fragrance for the rebellious women among us. Extravagant, restless, a complex mixture of darkness and light, full of feminine sensuality, playful yet irresistibly reputable.

Dior x Miss Dior Chérie


Natalie Portman presents the women’s fragrance “Miss Dior Chérie” by Christian Dior in a romantic spot. A seductive and very elegant fragrance.

Yves Saint Laurant x La Nuit De L’Homme


The French actor Vincent Cassel seduces pretty women in the spot for the perfume “La Nuit De L’Homme” by Yves Saint Laurant. The irresistible men’s fragrance is intended to arouse the passion. Created for a man who likes to surround himself with a mysterious aura.

Versace x Eros pour femme


Lara Stone presents the perfume “Eros pour femme” by Versace in this spot. The explosion of passion with which Eros meets his true love. A fragrance inspired by self-confidence, strength, grace and seduction.

Roberto Cavalli x Roberto Cavalli


Model Elisa Sednaoui advertises the perfume “Roberto Cavalli” by Roberto Cavalli. A wild and seductive fragrance, which is emphasized in the spot. The model walks like a tiger through the corridors and makes everyone speechless with their appearance.

Jean-Paul Gaultier x Le Male Classique


Model Jarrod Scott and model Sara Sampaio present the perfume “Le Male” by Jean-Paul Gaultier. They play a loving couple who finds each other. A perfume that breaks conventions. A game of daring, tenderness, strength and sensuality.

Dior x Dior Addict


Model Sasga Luss promotes the Dior Addict perfume by Christian Dior. An incredibly beautiful and colorful spot. An informally beautiful and seductive fragrance.

Giorgio Armani x Acqua di Gioia


Model Emily Didonato presents the fragrance “Acqua di Gioia” by Girgio Armani. The fragrance emanates all those emotions that release the nature and the sea in our soul: carefree joie de vivre, sensuality and naturalness. A great scent and a great spot.

Estée Lauder x Modern Muse- Le Rouge


Top model Kendall Jenner introduces us to the fragrance “Modern Muse-Le Rouge” by Estée Lauder. With great self-confidence and elegance, she walks through the streets and attracts everyone’s attention. “Modern Muse-Le Rouge” is a flowery, woody fragrance and a luxurious composition that evokes the woman’s self-confidence, style and creativity.

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