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Top Videos from Gucci – Between revolutionary eccentricity and high fashion

Whether in rap songs or celebrities, Gucci is present and everyone knows the name. The typical designs and above all the well-known GG logo quickly come to mind. Whether it’s sneakers, belts, sunglasses or perfume, Gucci has long been mainstream. Under the direction of chief designer Alessandro Michele, Gucci today reaches a whole new and above all young target group and stars such as Harry Styles or Jared Leto are idols on the one hand, but also lovers and advertising face of the brand. In addition, the brand can be seen in influencers on Instagram or Youtube and is now one of the favorite brands of the social media generation.

History and legacy of the fashion group

The Italian Guccio Gucci opened his company in 1921 in Florence, Italy. However, by that time there were already some problems after leather imports failed to materialize during the Second World War. But Gucci made the best of it and created the Bamboo It Bag, which is still successful today. In the 1950s, Gucci’s son Aldo took over the business after Gucci’s death and helped the brand gain international recognition with its first store in the USA and stars like Grace Kelly as a customer. Aldo Gucci brought his illegitimate daughter Patricia, who was a huge scandal in Italian society at the time, into the company’s board of directors at the age of just 20. She was the beautiful companion at her father’s side on business trips and, after modeling in a bathing suit for a company advertising campaign, was named the “Gucci Girl”. Then in the 1980s Aldo Gucci was arrested for tax evasion at the age of 81 – he died at 90 and disinherited all his sons before that. In addition, since the 1980s, the company has been in decline after one of his sons, Maurizio Gucci, gradually sold the company to a US-Arab company. In 1995 his ex-wife had him killed and was sentenced to 26 years in prison.

In 2004, Gucci became a wholly owned subsidiary of the French luxury group Kering, and since then has experienced a real boom and complete transformation with designers such as Tom Ford, Frida Giannini and now Alessandro Michele, so that today the company is considered the strongest in the group and one of the most important fashion companies in the world.

Learn more about Gucci.

Fascination and uniqueness at the fashion shows

The fashion shows of the Italian luxury brand Gucci are anything but boring – they are elaborate and unique. Especially since the Italian Alessandro Michele became chief designer of the company, Gucci fascinates anew with every fashion show and collection. Whether shocking clinic atmosphere, mysterious outdoor location with fire elements or transparent “carousel”, Michele’s ingenuity and crazy ideas never seem to run out.

“Mental health is not fashion” – controversial fashion show

No fashion show in recent years has been as controversial and attracted as much attention as the Spring Summer 2020 show. Not only the show itself, under the artistic direction of the extroverted designer Alessandro Michele, but especially the eye-catching collection was the talk of the fashion world. At the beginning of the show, the models drive past the audience motionlessly, wearing white clothes from head to toe, reminiscent of forced clothing from mental institutions. One of the models made a silent protest by writing “Mental health is not fashion” on her hands and holding them up on the catwalk – of course this caused quite a stir. Also otherwise the show was a special eye-catcher by very special outfits…

Secret fashion show in a Roman cemetery

The Gucci Cruise Show 2019 delighted with a mystical atmosphere and spooky location, as well as a collection of gothic and disco elements. In the middle of the Roman cemetery of Arles, the fashion house presented its collection – artificial fog, thousands of candles and a choir singing medieval music made this show a real experience. The catwalk was set on fire and the models floated past the audience in their extraordinary creations. The audience was fascinated and enthusiastic and the fashion world also reported in high tones about the Gucci fashion show.

Intimate insight into the backstage of a fashion show

After the fashion house’s particularly eye-catching show for the Spring Summer 2020 collection, the expectations of Alessandro Michele were naturally particularly high for the next show. The guests gathered in a huge location, a transparent carousel stood in the middle and with the beginning of the show the view inside was exposed. You could see choreographers, stylists, dressers and models between bathrobe and finished runway look. The spectators were part of the complete backstage procedure before the fashion show, which is always the most nerve-racking part of the fashion shows for the designer. Michele’s intention was to let the audience participate live, as is usual in times of social media. By the way, the invitations for the show were sent out in a special way – Michele sent them via WhatsApp to the guests, because they are personally part of an otherwise invisible and rather intimate moment.

The best Gucci campaigns – Lana del Rey, Gucci Mane & Jared Leto

If there were an award for the coolest campaigns, Gucci would certainly be way ahead. In collaboration with Christopher Simmonds, the Italian luxury house produces real short films that make you want to watch Gucci. Whether it’s the Gucci Cruise 2020 campaign with Gucci Mane, the Gucci Guilty campaign with Lany Del Rey and Jared Leto, or the Gucci Psychodelic campaign, all of these feel the attitude and the joy of life that the company wants to spread with its fashion.

Excessive house party with celebrities like Sienna Miller or Gucci Mane

This Gucci campaign for the Cruise 2020 collection is truly legendary and will make you want to shop at Gucci. The video features celebrities such as Sienna Miller, Iggy Pop, Benedetta Barzini and Gucci Mane at an uninhibited house party at a Los Angeles mansion. All guests are debauched and eccentric personalities and embody a hedonistic, carefree party life. All the social classes, whether they be the chic, rich businessmen or famous rappers, are dressed in Gucci gear and can be seen banging around every corner of the house. The campaign embodies an infectious joie de vivre that Gucci wants to communicate to its customers.

60s glamour with Lana Del Rey and Jared Leto

In the campaign for the Gucci Guilty fragrance, singer Lana Del Rey and musician Jared Leto are seen as an American “showcase couple” in iconic Hollywood locations. The whole thing is set in a retro perspective, probably inspired by the 60s and the American Dream. Both dressed completely in Gucci give a really beautiful couple and remind the viewer of old Hollywood glamour. In the background there is fitting retro music, which makes this campaign as a whole a really successful and worth watching promotional video.

Shrill and colourful psychedelic campaign at an Italian tradition house

The psychedelic campaign for a capsule collection of the Italian luxury brand takes the viewer into a colourful nightclub of the 70s with a hilarious and trance-like atmosphere. Just as striking as the colorful light reflections and disco balls in the video is, above all, the collection presented, which shows a colorful reinterpretation of the well-known Gucci logo. This campaign also reflects the fashion house’s cool attitude towards life in an exciting way and appeals to a mainly young target group.

Authenticity and glamour through Harry Style and Lana Del Rey

Gucci is a brand whose campaigns and fashions are designed to evoke a sense of life and emotion in people. To get these messages across, the Italian fashion house naturally chooses special people to be part of the campaigns. The label places particular emphasis on authenticity, which they have succeeded in doing especially with prominent examples such as Harry Styles and Lana Del Rey.

Teenie favourite Harry Styles in current campaign

The ex-One Direction star and now successful musician himself is a Gucci lover and can be seen in countless campaigns, as well as in the robes of the luxury house – for example, at the last Met Gala in New York, the Briton fascinated in a very androgynous piece by Gucci. In the following campaign, 26-year-olds are seen as a down-to-earth young man strolling through an English suburb with a chicken in his hand, visiting a fish-and-chips shop. As inconspicuous as this campaign is, with Harry Style as a model, it was a great success and attracted many young fans to Gucci.

Pigs collection with Jeffree Star and Shane Dawson

Last year, Gucci presented a very special collection, with all the clothes, bags and accessories featuring cute piggy emblems. Funnily enough, these are really trendy and are becoming increasingly popular as pets. The collection was a real success and caused a real buying frenzy, especially with the beauty mogul and youtuber Jeffree Star. The multimillionaire bought the entire collection worth 15,000 dollars and surprised his good YouTube friend Shane Dawson, whose trademark is a pig. Unfortunately, Gucci did not produce a campaign film for this collection, but the VLOG by Jeffree Star gives a very interesting and entertaining insight into the pieces in the collection.

Lana Del Rey for 60s campaign for Gucci Guilty

The musician and songwriter Lana Del Rey stands for natural beauty and embodies with her music and her unique look a special and often sentimental retro time. In the campaign for the perfume Guilty, the American actress plays together with singer Jared Leto an American glamour couple in Hollywood in the 1960s. With her unique style and look, the singer is the perfect cast for the role and created a great campaign with Gucci. Gucci gives a small insight “BTS” of the campaign in the following video.

Exceptional, successful collaborations

The ingenuity and creative ideas of chief designer Alessandro Michele are great and so the Italian is known above all for his eccentric designs and unusual collaborations. The success and hype of the collections speaks for itself every time and so the Gucci Ghost, the Yankees, and this year’s Disney collections have been part of the last years.

Disney’s Mickey Mouse on Italian luxury fashion

On the occasion of Chinese New Year and this year’s Year of the Mouse, the luxury company collaborated with none other than Disney and released a limited edition in mouse design. The focus is on the Disney cult figure Mickey Mouse, which can be seen on numerous pieces such as clothes, bags or even bath slippers. To match the collection, the luxury company produced a promotional video at Disneyland, which is specifically aimed at the Chinese New Year. The collection was a great success and sold out in large parts within a short time. In addition to the meaning behind the mouse design, these naturally also aroused a real childhood feeling in many customers.

Ex snowboarder Trevor Andrew is the Gucci Ghost

The collaboration with the famous Gucci Ghost was born in 2016 and caused a huge hype especially on the Instagram platform. Behind the Gucci Ghost design is former pro snowboarder Trevor Andrew, who some years ago, out of desperation over a matching Halloween costume, threw on an old Gucci sheet, cut out the eye area and has since been affectionately known as the Gucci Ghost by his friends. With his new nickname, the American started as a graffiti artist in New York, where he quickly built a large fan base with his artwork on Instagram. Alessandro Michele, Gucci’s chief designer, was also a fan and got to know the “Gucci Ghost” through mutual friends. This led to the joint idea of the special collection, which was launched in 2016. In the following video you can watch the exciting collection in the New York showroom with a special 360 degree function.

Collaboration of baseball caps and Italian luxury fashion

The Major League Baseball (MLB) is the biggest baseball league in the world and the famous Yankee Caps with NY logo are almost the trademark. The caps have always been in fashion and almost everyone has had one. Even the creative mind behind Gucci Alessandro Michele likes to wear his NY cap in combination with Gucci. So he came up with the idea to work with the American Baseball League and design a complete collection in Yankees design. The result is caps, clothing or accessories and shoes, which is a clever and at the same time successful move of the Italian true, because the collection experienced a big hype and an even bigger demand.

Gucci Interviews – Get to know more about the label

If you want to learn more about the luxury label, you can watch one of the interviews.

“Make the crazy beautiful” – motto of the chief designer Alessandro Michele

Alessandro Michele has been Gucci’s chief designer since 2015 and transformed the traditional company with its eccentric designs, attracting a young target group with high purchasing power to the company. That the collections sometimes even shock at first is part of the marketing strategy. As in an interview published by Gucci with the title “Make the strange beautiful”, Michele somehow always makes the clothes look beautiful and wearable. The video is super interesting and gives a great insight into Alessandro Michele’s work.

Alessandro Michele’s attitude to work and vision

Also here is an interview with Gucci’s chief designer Alessandro Michele, who has been working for the house since 2015. This time accompanied by the New York Times, the Italian gives an insight into his private office, tells what he needs to be creative and his vision for Gucci. Many designers, especially big names in luxury homes, are camera-shy or simply don’t want to be shown in such a private setting, but Michele, despite his modesty, likes to let people be part of his work, also to understand it more.

Hip-hop legend Dapper Dan in his Gucci studio

Dapper Dan is a true icon – he is a hip-hop cult designer and is best known for introducing high fashion to the hip-hop world. The 75-year-old is also an avowed Gucci lover. So it was clear to Alessandro Michele that he had to make a collection with the New Yorker. The result is a collection of absolute connoisseur pieces in a New York retro look, which often have a history and are already cult. In the following video, online magazine Hypebeast takes one to Dapper Dean in his luxurious, multi-million-dollar Gucci studio in the New York district of Harlem.

TOP questions and answers about Gucci!

There are of course many questions about a brand as exciting and legendary as Gucci. The most frequently asked questions and answers can be found here.

Who is the founder of Gucci?

The founder of Gucci was the Italian entrepreneur Guccio Gucci.

When was Gucci invented?

The Gucci brand was invented in Florence, Italy in 1921.

In what country is Gucci made?

Gucci manufactures its products in the city of Prato in Tuscany, Italy.
Chief designer of the Gucci brand is the Italian Alessandro Michele.

You can find more about Gucci here:

More Infos about Gucci

The online page of the Italian fashion house

The Instagram account

The Official Youtube channel

FWF 19 @ Berlin Fashion Week – The Fashion Show (Video) #throwback

Fashion show Berlin – After our last big show in Berlin, the planning for the new highlight in summer 2020 is now beginning – are you already excited? The Fashion Week Finals in Haubentaucher Berlin was certainly the wettest fashion show ever in Berlin! After a week of pure sunshine and +30°C, pouring rain came right on time for the start of the show. It was raining like buckets. Nevertheless we pulled through professionally. The show was reported on Sat1, in the Harperz Bazaar but also in our fashion magazine. You can find more photos of the show here: Fashion Week Finals #BFW 2019. For 2020 the planning starts now. Of course there will be a model casting in advance. You can find all information here in the blog but also on Instagram: Cocaine Models – follow us for all news!

FWF 19 @ Berlin Fashion Week – Video

Many thanks to our partners from Berlin!

Fashion Week Paris

The Fashion Week takes place twice a year in Berlin. In cities like Paris there is even more! The Fashion Week for men, capsule and high fashion. While we are in the planning for 2020, our models are travelling all over the world. Like Adelina (in the video with short blonde hair), she’s currently running at Paris Fashion Week!

 

1000 Follower on YouTube: Thank you guys! + Making Of Special

Yes! On Instagram we post new jobs every week, editorials in magazines but also our new faces are presented here on Instagram. On YouTube you can now find even more detailed backstage insights. Little interviews with our models, like Linn who was just on the catwalk in Milan for Dolce & Gabbana, Johanna is going to the USA soon and Jeremy Fragrance even breaks all Youtube records for his area. We also have an interesting video for those who want to become models: Insights into our model coachings but also backstage of shootings. All this, jobs, new faces and interesting stories of our models can be found on YouTube.

Special! How to do a commercial – Making Of

Many thanks to you! As a little special we have a mega Making Of for you from the new FOREO LUNA commercial with Korlan and Karen. How is a commercial created? Here you can see it live! You can find more exciting backstage videos on YouTube.

YouTube: Playlists, jobs and interviews

Commercials of our models

Foreo Luna – Power Your Beauty

Dailies – My new me

Pantene Pro-V – Hair Biology

Henkell – Create your own tradition

Opel – Quantansprung

The advertising model – model for advertising & sales talent

Advertising model – A professional goal of many prospective models is it to see itself finally in a advertising film or Werbeclip on the television or on-line. But also poster or print advertising is one of the fields of activity of an advertising model. For models, we give as a model agency in Berlin, Hamburg, Munich and Cologne a little insight! Not only the income for the model is higher than for example in the area Catwalk, but also the awareness level of a model can increase enormously by an advertising campaign of a successful company or brand. This in turn means that the model not only collects valuable experience for the future, but also the market value of the model increases. And seriously – who wouldn’t like to smile down from a huge poster? Or generally associated with an exclusive company or brand? But what exactly hides behind the term “advertising model”?

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Model Job Classic: advertising, billboards and advertising campaigns

What does a good photo model or advertising model do?

The term advertising model is a specific term for a model, which is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or the like. Such models are also called Commercial Models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin.

Tip! Do you already know our new Commercial Agency for Faces? Now on: STIL Models

Commercial – Korlan and Karen for FEREO LUNA

Advertising model – prerequisites and requirements

The size is not basically insignificant as an advertising model, but in the advertising industry smaller models smaller models (e.g. with a size of 170 cm) also have a chance. Anyone who appears unthinkable on the catwalk can be exactly the right type in advertising. The girl or the boy next door, with a sympathetic charisma? Perfect. A radiant smile? Duty. The customer should finally be able to identify with the models.

Cared for exterior – The be-all and end-all in model business

Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with the company, and vice versa, the company with the model. In a cosmetics chain, for example, a photo model with impure skin and a face that is not symmetrical is unthinkable. Also with a hair advertising model there is a basic rule: The model must not have broken hair. So the exact type logically depends on the products and services to be advertised.

Advertising spot – Milva for VW

Advertising models – What do you earn?

The profession of the advertising model is particularly popular, since the payment for the jobs is significantly higher than for fashion models, for example on the catwalk. For an advertising model, it is essential that it is represented by a model agency that sets a high (justified) daily fee right from the start, as it is possible that subsequent jobs of this kind in the same product groups will be omitted. After all, the model should stand authentically for the product to be advertised. The recognition value of a model and a brand is decisive, therefore the faces of a big brand are reluctantly booked.

Advertising, advertising photography and spots for brands

Advertising is a broad sector in the area marketing. But what does everything count among them at all? And why is advertising one of the best paid jobs in the model business? In addition to poster advertising, flyers, catalogues, advertisements and general print advertising, advertising clips for both TV and the Internet are also part of the advertising spectrum. Through the instruments, e.g. the carrier media, companies try to polish up their image on the market or to set it at all. And they do so quite deliberately.

The big brands their marketing strategies

Well elaborated marketing strategies are behind an ultimately simple advertising campaign that is spread through the media. The enterprises try to address directly their target group and to communicate with this on another level to affect also. This has the goal that the customers feel addressed, identify themselves with the enterprise and the sales market finally increases. In order for the company to achieve these processes optimally, it is important to find the right models for the right advertising. Ultimately, it is these models that bring the company’s message to the customer.

Advertising spot – Mark and Janine for HENKELL

Prerequisites Demands on a model in the advertising industry

The demands on an advertising model are manifold. Not only the corresponding appearance, good figure, certain size and a pretty face, counts. This is a prerequisite for gaining a foothold in the model business.

Self-confident, authentic and natural

However, success as an advertising model will only come to those who fully unfold in front of the camera and work ambitiously on themselves. An advertising model must feel comfortable in its skin. No matter how many pairs of eyes watch exactly how you shave your legs, smear a nut nougat cream bread or jump rope.

Authenticity is also very important, you have to stand for the corresponding brand and at the same time look real and natural, and a sympathetic charisma. Every viewer prefers the smart, bright girl next door to the arrogant prima ballerina. However, it’s also important for the nice neighbor girl that she shows a natural self-confidence. A quiet little mouse is out of place in the advertising industry.

The consumer should be able to remember you and associate the product with your strong charisma. Because everyone would like to be self-confident, energetic and positive. A radiant smile is just as much a top priority as good skin and beautiful hair. Good body care is a prerequisite. But the absolutely decisive argument for the selection of an advertising model is the acting talent. You have to be able to put yourself in a role and embody it with full conviction.

Brand ambassador – Sandra Hunke for HANSA

Cocaine Models represents photo models for strong shootings and advertising campaigns in Cologne, Berlin, Hamburg, Munich & Co. Both female and male advertising models of different age groups are represented. The entire team supports the agency models in their development into advertising models. Regularly exquisite model coachings take place, with which apart from an effective Catwalk training particularly the disciplines Mimik, Posing & play (not only for photos, but also for videos) are brought up for discussion.

Would you like to book a model for advertising? Then write to us or call our agency directly. We look forward to your inquiry!

New! Our Commercial Agency for Advertising & Faces: STIL Models

New York, Paris, London & Milan: Modeling abroad

If you want to make it to the top, you should have a goal as a model. You should work abroad sooner or later! Although you already have many options in Germany and already live in a large market for advertising and fashion, there are even larger jobs and campaigns abroad. You already know the “Big Four” from Fashion Weeks all over the world. For models abroad, there are still many more interesting markets. In Europe, for example, there are still Istanbul, Athens and Barcelona. In Asia, there are several well-known and emerging cities. As a model, you can work here in Seoul, in Tokyo, Hong Kong or hang next to Hong Kong, Gzenshen. As a model, the world is open to you.

International Modeln: Chand from Stockholm visiting Germany / Shooting Time

In our new small model docu we accompanied Chand in Germany for three days. Together with Oliver Rudolph Chand shoots for trueprodigy. The fire sells in over 35 countries! So that the looks in the new look book, the shop and the store elements are right, the label Chand from Stockholm flew in. We accompanied Chand backstage, in the hotel, in the gym but also at breakfast. A little insight for New Faces!

The requirement for the international career is a good modelbook and good measurements

While the fashion metropolises of the “Big Four” are more inclined to rely on the classic model dimensions, in cities like Istanbul, Athens or Hong Kong they also have more or less chances with a few centimeters. The sought-after types differ from country to country. In North America they are classic models but sexy guys are doing well too. In Europe, one also looks for classic models, much is produced by advertising but also with normal, everyday types. In Paris, London and Milan, there are also good opportunities for new faces when girls have the perfect size, plus long hair. Guys arrive here well, if they rather still carry the childlike and thus rather androgy than male act. In Asia you are looking for less classic models than sweet, cute, European guys.

How are the fees different worldwide?

There are extremely many jobs in the metropolises worldwide. The fees in the individual countries, including the commissions of the agencies, are extremely different. Of course you have the best salaries in American and European capitals like New York, Paris but also Hamburg and Berlin. There is less then in the southern European cities such as Athens and Istanbul but also in the Arab Emirates. Relatively little you get as a model in the Asian countries, where there are exceptions, such as Japan, South Korea and free trade zones such as Shanghai. Anyway, as a New Face you start far below, you run first shows, you take part in many castings.

Casting! Casting! Casting! Production cities in southern Europe and Asia

Of course most of the models are automatically drawn to the “Big Four”. But many go for the Bookaufbau for a few months in cities that you first not with fashion and connects, but are a very own microcosm. These include cities such as Istanbul, Mumbai and Hong Kong. Here products are produced for the whole world. Not just fashion, but also electronics or toys. Many producers are interested in making photo shoots and video shoots on site. Here are the productions much cheaper. As a result, the teams are bigger, the shootings sets more elaborate.

Elephant, dinghy or dreamlike South Seas beaches? No problem! For your own bookbuilding these countries are a real Eldorado, because you directly get extremely many different jobs. There are also big brands that produce photos for dealers and buyers right here. So you can quickly reach international brands. What is the catch? Of course there is a catch, the payment. While you as a model in Germany already earn as New Faces four-figure amounts, here are only a few hundred euros. While German agencies strictly respect rights of use, a subsequent remuneration is often not so sure. The A & O is a big agency that has been working with the local agency for a long time and had good experiences.

Placement – Model agencies and jobs worldwide

At some point the moment will come when your model agent or modeling agency will talk to you about foreign and placement issues. In principle, there are two different forms of placement abroad.

Direct Booking – direct booking of the model for commercials and shootings

Direct bookings are the most pleasant form of collaboration for you as a model. Your mother agency recommends you to their partner agencies or one of the agencies would like to work with you. Through direct bookings, model agencies try to fill their portfolio perfectly, so they have new interesting models for their clients. In high-priced jobs, it is often no longer relevant where you come from. The travel expenses are taken over Europe-wide or also world-wide. That’s why agencies like to pick up good models for direct bookings. You are then just like in your mother agency in the model board of one or more agencies. Availability and option requests will always be forwarded directly to your parent agency. This does not change much for you. Also all updates of measures, picture and video material will be coordinated by your mother agency. With a little luck, you will quickly get your first bookings. Since these are “direct”, you will not have to go to a casting before, you will be booked and travel to the production site. However, it is much more profitable for you to give on the spot, for “On Stay”.

On Stay – Two to three months working abroad

The supreme discipline for models: Conquer the world! At On Stay, you’ll travel to a partner agency for sixty to ninety days as a model. Especially at the beginning you live in Model-WGs and you are on countless auditions every day. If you decide to take this step, it is clear to you that you want to fully concentrate on life as a model. A stay abroad must be planned in advance. In Germany, most models start after school before they start their studies. For models it is the ideal time to travel. You are in the stage of “Never Seen Before” and you are in the absolute prime of your life. If you take the chance now, you can make it as a model internationally.

On Stay Expiration – How to live during your stay

First of all, as a model, you must actively choose to try abroad. Active decision-making is important as you are involved with big agencies and clients at an early age. For example, if you say that you would like to go abroad, your agency will invest time in finding a good agency for you. Contracts are closed and maybe booked airline tickets. If you then have a few days in advance, it will not have a positive effect on your career as trust is lost. It is also important for you to have everything carefully considered in advance. You will be in a foreign land and live with strangers for sixty to ninety days. If you’re still young, talk to your parents about your plans right at the beginning. They have a lot of life experience and can always accompany you with good advice on your way. Besides, you always have a contact person in your agency from the beginning.

Many models ask me at the beginning, how does such an “on-stay” work? Do I cost the money? With a good modeling agency behind you, your stay abroad is as well planned as a package holiday. Weeks or even months before the trip contracts are closed. So you know very early, when you will travel, where you will live, who is your local contact and much more.

An On Stay will never cost you money as a model. Good agencies always work on the principle that you have no investment as a model. The partner agency abroad assumes all your costs in advance. These include the air tickets, the accommodation but also on-site services such as gyms, drivers or “pocket money”. In the end, the costs will be deducted from your earnings. If you end up with a negative amount, the agency will cover the costs. That’s what we call “minus balance”. You definitely gain experience, certainly visual material and it does not cost you a penny. Good modeling agencies invest in their models. If you are proposed for an on-stay, the agency will firmly believe in you and the success you could have abroad. Also, the local partner agency believes in your success, otherwise they would not invest time and money to fly you in for two to three months.

Yulffi: Bangkok, Munich, Cologne, Madrid to Tokyo

Yulffi is traveling a lot. Here he was after his Reebok campaign (Munich) for a stopover in Cologne for the shoot with our Janine, Lea and New Face Johnson. Coming back to Bangkok and with luck to Tokyo.

Guarantee Contract – guaranteed income and great jobs

Models who have made it far, many customers and an absolutely fantastic book will gradually get their first “Garantuee Contracts”. Then you even get a guaranteed minimum income from the agencies. They do that when you are so good at modeling that in theory you do not have to spend any more time abroad. Or, you travel so much that other agencies have to convince you to come to them. If you made it here, congratulations.

At some point you will only travel. Not for sixty to ninety days, but for days and weeks, from country to country, from production to production. At some point, your network has grown so much that your management completely takes over the administration of your time. You get constant inquiries and have to plan your life exactly for all trips.

If you have not had the question in your mind for a while, then maybe now.

How much does a successful model make?

As I said, at the beginning of your career, you will usually be doing small jobs for a relatively small fee. Models that manage it will definitely have the chance to make an incredible amount of money. Of course I can not name exact salaries, but I still want to give you an insight. In Germany, you’ll get fees for most shoots and shoots that are in the four-digit range. Some fall in the three-digit range, for example, for small labels that one finds sympathetic. Advertising commercials bring fast high four-digit, sometimes five-digit amounts. That depends on how many production days it is, in how many countries the advertisement is broadcast and in which media. For a large commercial, for example, for a luxury manufacturer, it can then be twenty to fifty thousand euros or US dollars. Although the borders are open at the top, some of them succeed at a very young age to much success such as supermodel Cara Delevingne or Beckham offspring Brooklyn Beckham. For his first Burberry campaign, he got a whopping $ 57,000, at age 19. It pays to travel, piece by piece: Berlin, Milan, Paris, New York.

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Model werden: Modeln in Deutschland

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  10. Topmodels vs New Faces
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