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Daniel Wellington – Watches combined from timeless elegance and casual NATO bracelets

Daniel Wellington – A man who, with the help of Instagram, has managed to maximize his advertising strategy to build an empire within 5 years Through a chance encounter with another backpacker, he was inspired to bring to market the revolutionary watch design that brought him this enormous wealth. His idea of attaching classic watch cases to NATO bracelets became a box office hit!

Establishment of the brand – chance acquaintance in Australia

The story behind the brand “Daniel Wellington” is just as young as it is characterized by chance encounters. The founder Filip Tysander came from a small province called Jarfälla in the capital of Sweden. After graduating from school he decided to leave Stockholm and make a stay in the wilderness of Australia. There he met the young Englishman Daniel Wellington, whose appearance and manner simply impressed him. Daniel Wellington had an expensive Rolex Submariner watch on a Nato bracelet, which looked simple yet good. That was the point for Tysander to design such a watch collection.

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Klockkungen Daniel Wellington plockar ut rekordbelopp – trots en lägre omsättning ⌚️ Klockbolaget Daniel Wellington minskade omsättningen i fjol. Men samtidigt plockade grundaren Filip Tysander, 34, ut 220 miljoner kronor från bolaget – och hade en sammanlagd inkomst av kapital på 403 miljoner. ⌚️ Men själva omsättningen tappade mot 2017. Daniel Wellington omsatte drygt två miljarder kronor under 2018. Ett tapp mot 2017 då bolaget omsatte 2,4 miljarder. ⌚️ Men pengar verkar finnas. I fjol hade Tysander en rejäl inkomstökning. Då höjdes hans lön från 660 000 kronor till 6,2 miljoner jämfört med 2017. ⌚️ Filip Tysander startade Daniel Wellington 2011 med produktion av tunna klockor med tygarmband – så kallade Nato-band. 💰 Läs artikeln genom att följa länken i vår bio!

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From ordinary student to millionaire in 5 years

He studied business at Uppsala University and invested 15,000 US dollars in his own brand, whose advertising and marketing strategies he designed himself, mainly via social media, and the knowledge he gained from working in a watch factory. In 2011, almost 5 years after meeting Daniel Wellington, he sold the first watch with his name. In less than 3 years he had sold more than one million watches, in the next two years his profit was more than 100 million dollars and today he belongs to Sweden’s high society with an estimated net value of 1.2 billion.

He has the sole right to the company or 100% share, so his way to the billion was relatively quick. Apart from his luxurious property, which is the most expensive in Stockholm with a value of 13 million US dollars, he leads a rather down-to-earth life and keeps away from the media.

Watches – ladies, gentlemen and NATO bands

Daniel Wellington has gained an incredible reputation in recent years. What once started as a small start-up company is now worth millions. With his simple idea Filip Tysander managed to become an equal competitor to many brand watches. The secret behind it? Exchangeable bracelets made of stainless steel, mesh, nylon and leather. So he delights the classic fans with their metal look, as well as the ladies and gentlemen who like the vintage look with wristbands made of fabric. The quality of the watches is high, with their Japanese quartz movement and rainproof features, they prevent problems from occurring quickly. Between 6 and 8mm thick, the ivory-white cases are thick, which makes them shine unmistakably on the wrist.

Ladies – classic-elegant

The perfect watch for the lady to complete any outfit. A casual look or classic-elegant, the watch gives the “cherry on top” effect. The dials are available in ivory white or black, always framed by rose gold or silver shimmering cases. Only the bracelets are there in more colourful colours. The NATO bracelets are available in blue, green, bordeaux and pink, but mainly Daniel Wellington offers only the basic colors black, white, rose-gold and silver. The country look is provided by the leather strap watches from Italy with crocodile embossing. As you can see, there is something for every occasion and every type of woman!

Men – minimalist look

The ladies’ and men’s watches hardly differ. There are the same models, colours and materials, only the longer strap length distinguishes them from the ladies’ watches. The men’s watches also have a minimalist look. You can get the cheapest watch for 99 Euros, the Petite Cornwall with a classic black NATO bracelet and the prices do not exceed 200 Euros. The currently most expensive model is the Classic Reading, which carries its proud price due to its crocodile-embossed leather strap. Followed by the bestseller, the Iconic Link for 189 Euro, which is a modern interpretation of a classic design made of refined and polished stainless steel. Nevertheless, these are very reasonable prices for watches of this quality.

Jewellery – bracelet, bangle & ring

The further development in the field of jewellery is a novelty and a daring leap for the company. The selection is kept very simple and small, but still gives the necessary touch to complete your outfit. Whether classy in a blazer or casual in a t-shirt dress and sneakers, Daniel Wellington’s jewellery completes every look! Because aesthetics, flawless craftsmanship and timeless design are the qualities that define Daniel Wellington.

Bracelet & Bangle – Slim & Classic

The Classic Bracelets are the counterpart of the Classic Ring, they embody the essences of Daniel Wellington and reflect timelessness and style with their delicate beauty. The love of elegance, noble materials and high quality can be found everywhere. Just as with the rings, the discreet lettering “Daniel Wellington” decorates the outside of the bangle. The rings are available in stainless steel and rose gold. Their minimalist style lends them a casual yet tasteful appeal.

The Slim Bracelets were also made with great attention to detail. Elegant design similar to the Classic versions in a slimmer shape.

Classic Ring – The ring for you

Classic Ring in Satin White, Desert Sand or Dusty Rose – The simple rings made of double-coated stainless steel and enamel are available in a set with the Classic Bracelets. For less than 50 Euro you can get the charming rings with the discreet “Daniel Wellington” logo on the outside of the ring.

Here you can see the new collection of rings!

Q&A: Daniel Wellington

Before you go shopping or order items online, you should find out about the brand. “Where are your articles made?”, or “How much does a Daniel Wellington watch cost?” save you a lot of trouble not to buy the wrong gift for your loved one. Here you will find all the answers to the most frequently asked questions:
Filip Tysander is the founder of Daniel Wellington.

Where was the company founded?

The company was founded in Sweden and has its headquarters there.

When was the company Daniel Wellington founded?

The company was founded in 2011.

How did the company get its name?

The story of “Daniel Wellington” founder Filip Tysander begins with a chance meeting. When the young Swede travelled to Australia after graduating from school, he met the Englishman Daniel Wellington, who wore a Rolex with a NATO watch band. His name then inspired him to name the company.

Where are Daniel Wellington watches made?

The watches are manufactured in Shenzen, China. Shenzen is a sub-provincial city in China.  For example, Foxconn is based in Shenzen, a company that manufactures electronic components that are used in products from Apple and Nintendo, among others.

How much does a Daniel Wellington watch cost?

The design of Daniel Wellington watches is classic, elegant and timeless. You can change the bracelets to suit any occasion. The cheapest model is available from 100 €.

How much is the company worth?

In just 5 years Filip Tysander has made 170 million euros with the brand.

Giorgio Armani – Watches, Perfume & Sportswear EA7

Giorgio Armani – A world-famous name behind which stands a man who has revolutionized the fashion world. He has taken elegance and classicism to a new level. Milan, the city of fashion, has become what it is today through his works. Starting with shop window decoration, soon half of Hollywood and numerous actors were dressed in their film sets. In the same way Armani made it into the sports sector and dressed the Italian team for the Olympic Games. In every imaginable field the brand has tried out and set high records. Whether make-up, fragrances, watches or (sports) fashion. Designs by Armani are true classics! In this article you will find out everything from the creation to the different sales areas.

History and facts about Giorgio Armani

Giorgio Armani was born in 1934 in Piacenza, Italy. He began to study medicine, but broke off his studies in the 3rd year of his apprenticeship because he realized that this was not his vocation. Together with his then life partner Sergio Galeotti he developed his career in the fashion industry. First as a window dresser, then as a designer in the Nino Cerrutti fashion house. While Armani designe, Galeotti sold his unique pieces to several department stores, which led to the start of his own business in 1975.

His career began at the age of 40 and after only 5 years he had his first breakthrough. At the beginning of the 1980s he equipped various Hollywood celebrities. In 1982 he was the first fashion designer after Christian Dior to be featured on the cover of Time Magazine and he launched his first perfume.

In addition to elegant clothing, Armani has also created sportswear, flight attendant uniforms for Alitalia, costumes and even food for special occasions. He set the trend in the 70s with bomber jackets, which still have cult status today. He has also ensured that Milan maintains its current status as a fashion city and has created revolting fashion shows with a mini-miI to avoid anorexic trends in the fashion industry.

Despite all his success, Giorgio Armani is a perfectionist who is very reflective and self-critical of his career and his shows. He calls himself a frustrating actor, producer and director of life, because by dressing several actors he discovered his love for film and would have loved to try himself out.

In the following video you can see his attitude towards life in relation to one of the numerous shows in Paris.

  • 1934 born in Piacenza, Italy
  • began to study medicine
  • dropout in the 3rd year of study
  • Then he was a window dresser, later a designer
  • 1975 founded “Armani” with the help of life partner Sergio Galeotti
  • Early 80s: Breakthrough
  • Elegant clothing, sportswear (EA7), flight attendant uniforms and even food he appropriated
  • Revolution: minimum BMI
  • Enhanced reputation of Milan through Armani

Perfume – Si, Aqua di Gio & She

Giorgio Armani’s perfumes are based on a very simple concept: in close collaboration with the most talented noses in the world, fragrances full of elegance and refinement are composed from the most precious ingredients. Some of them are inspired by the elements of nature, or they embody in perfection the perennial theme of seduction such as ‘Homage to the femininity of today’s woman’. The art of Giorgio Armani’s haute parfumerie is particularly evident in the luxurious, unique Armani Privé fragrance collections. They are particularly close to his heart because they best express his couturier’s art.

Si – classic perfumes

The naming of the perfume was very well thought out. Si means “yes” in Italian and it is exactly this open-minded, positive attitude that Armani wants to convey. A very feminine fragrance combination with a floral note of amber and patchouli. This perfume is by no means a fragrance for older ladies, but timeless and intended for the unforgettable appearance in everyday life. A fragrance that stays in your head. You can recognize Armani’s craftsmanship by the stylish and glamorous finish of the bottle, as well as the fragrance itself. Italian flair for a good price.

Here you can find the fragrances sorted by year of release:

  • Si Eau de Parfum (2013)
  • Si Intense (2014)
  • Si Eau de Toilette (2015)
  • Si Intense Limited Edition Night Light (2106)
  • Si Rose Signature (2016)
  • Si Le Parfum (2016)
  • Si Passione (2018)
  • Si Passione Limited Edition (2018)
  • Si Fiori (2019)

“Although Giorgio Armani’s women’s fragrance Si Fiori evolves into a sweet and feminine scent, the heart note is beautifully lightened. But the olfactory combination of patchouli, rose and oakmoss keeps the sweetness in check”.

Aqua di Gio

The perfume “Aqua di Gio” or the version for women “Aqua di Gioia” has been on the market for 25 years. 65% of those interviewed consider the smell to be good, while 30% consider it neutral. It is a fragrance that goes with everything. Whether it’s a rendezvous, an upscale opera visit or open-air concerts. The fragrance marketed by L’Oréal has a naturally delicate scent for the ladies. It should reflect untouched nature and landscapes. The refinement of mint and the interplay of jasmine blossom and cedar wood gives it that irresistible note.

The essence for men should again emphasize freedom of the elements water and wind. To achieve this, citrus fragrances are used in combination with delicate blossoms and spicy aromas such as oakmoss, amber, rosemary or musk. This gives the perfume a maritime masculine character, but it doesn’t sting too much in the nose. Nevertheless, the main components are fruity essences such as mandarin orange and bergamot.

EA7: The elegant sports brand

What is behind EA7? This sports brand has been on the market since 2004. In the beginning it was just an exclusive sports collection, but today it is a big hit! By mixing elegance and sportiness, Armani created a brand suitable for everyday use that stands out for its charm. 

How did it get that name? Giorgio Armani is an incredible fan of football. He really loves the club AC Milan and his close friend and favourite player Andrij Shevchenko wears the number 7, which gave him the inspiration for the name. Marketing has also been strategically invested in the sports world. For the Olympics and Paralymic Games, the complete wardrobe for the Italian team was designed.

Make-Up & Beauty – The Luminous Silk Foundation,

Armani has established itself in every area of fashion. For years they have also been a top brand in make-up and beauty. With their liquid foundation, the Luminous Silk Foundation, they won the InStyle’s Best Beauty Awards for 9 years in a row. In addition to the 40 shades for all skin types, the oil-free foundation provides a fresh and pleasant hold for the whole day. A light foundation with medium coverage for a natural look.

  • Light and comfortable with perfect grip
  • Fresh and perfect shine in the twinkling of an eye
  • 40 shades for all skin types and skin tones

“The Luminous Silk Foundation, the cult foundation from Armani Beauty, gives the skin perfect shine and a radiant complexion for more natural beauty.”

With its micro-fil technology, the foundation promises to combine highly effective pigments with a weightless texture, which is why it is celebrated by many celebrities and renowned make-up artists. Thanks to its low density, the complexion appears seamless and the skin radiant. The texture of the soft charmeuse silk inspired manufacturers to enhance and unify the Luminous Silk Foundation, so that the flawless finish with transparent to medium coverage is long-lasting.

Watches – Smartwatch, Armani Exchange & Ceramica Watch

Since 2004 Armani offers wristwatches for ladies and men. With precise accuracy and robust material the watches are worked on.  The cheapest product for “Armani watches” currently costs about 140 Euros, while the average price is about 235 Euros. Mostly the watches look very classic and elegant, which is why bright colours are not used. Silver and black are the standard colours, but in the meantime the trend colours rose gold and dark blue are becoming more and more common. Armani gives the license for the watches to Fossil and takes care of design, marketing and distribution itself

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Hermès – From saddle production to a billion-dollar business!

Hermès – The French family business originally did business in saddlery and upmarket leather processing. The company was founded in 1837 by Thierry Hermès. He was born in Krefeld, Germany and moved to France after the divorce of his parents. In the same year he opened his first shop with high quality horse harness and bridle, which is still sold today. In the 1890s his son Charles-Émile Hermès expanded the range and had suitcases and leather bags produced in the high-priced range. Mainly due to the fact that the railway and the introduction of cars replaced more and more horse carriages and the sole business with saddles and bridles was no longer profitable.

From the beginning, the story of Hermès

If you are interested in the origins and the creation of high quality saddles and bridles, watch this video and find out more about the unique design and rare craftsmanship!

https://www.youtube.com/watch?v=MkCJUl4WtDU

After some time, the shop moved to the elegant Rue du Faubourg Saint-Honoré No. 24 in Paris to escape the years of renovation work on the previous street. At first they only owned the shop on the ground floor until Charles-Émile Hermès son, Émile Maurice Hermès, bought the whole building in the noble shopping street. Handbags were manufactured only starting from the 1920s, were particularly popular with the noble ladies, because they were unique and qualitatively high-quality processed.

Packaging & Logo

Precisely for this reason, the excellent craftsmanship, the luxurious materials and the long durability of the products these became known within a very short time. At the beginning of the 1950s, the well-known orange packaging and logo were introduced. This shows a picture of a passenger driving a horse-drawn carriage alone.

Perfume story & Hermès on the stock exchange

In 1915 the first perfume was created, called “Eau d´Hermès”, which was very well received by customers, both then and now. As the fragrance business grew, the perfume business was transferred to a subsidiary in 1961. The company continued to grow and the entire product range became more and more varied. In 1993, the Hermès family decided to float the company on the Paris Stock Exchange, out of fear of loss and appreciation for their craftsmanship, but kept 80% of the company.

Birkin Bag & Kelly Bag

The creation of the men’s travel bag for the version for ladies, came in the 1930s from Robert Dumas and bore the name “Petit Sac Haut à Courroies”. After Princess Gracia Patricia of Monaco, also called Grace Kelly, carried the bag in 1956, it was called “Kelly Bag” and is one of the most coveted models of the French company. A stay on the plane together ensured that actress Jane Birkin and Hermès CEO Jean-Louis Dumas accidentally created the so-called “Birkin Bag” in 1968. One of the most popular models is also available from a price of around 5,800 euros. Both handbag versions are the best selling Hermès handbags and are available in different sizes, colours and materials.

In 1937 the company found a way to produce hand-printed silk scarves in Lyon, now over 1,000 versions are on sale and 12 are added each year. They are available from 155 euros in a wide variety of shops all over the world. For a few years now, the range has been supplemented by a Home Collection, which adorns every home with high-quality products.

A separate Prêt-à-Porter line for men has been in existence since 1976 and has been an integral part of the collections ever since. At the end of the 1980s, the luxury label also introduced women’s fashion. Designer Jean-Paul Gautier has been responsible for these since 2004. From 1999 to 2011 Hermès owned 45% of the shares in his own company. From 2011, the former Lacoste designer Christophe Lemaire took over the women’s line, which had been managed until then. He worked for the company until 2014 and then gave his place to the French designer Nadège Vanhee-Cybulski. She previously worked for Céline and Maison Martin Margiela and presented her first collection in March 2015, but continued to strongly orientate herself towards the origins of Hermès.

The company’s current profit still comes mainly from the sale of leather goods, which are however sold exclusively in Hermès boutiques, Hermès sales areas in upmarket stores, the company’s own online shop or authorised specialist shops. The international network of French-influenced boutiques is mainly managed from the company’s headquarters in the French capital, Paris.

Handbags, Birkin & Kelly Bag

Of course, the “Birkin Bag” and “Kelly Bag” bags are absolutely unbeatable in terms of sales, but Hermès also produces other models and small leather goods. The luxury label creates popular products with its high-quality materials! Not only ladies find what they are looking for in bags, the style-conscious man can also purchase briefcases and co.

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Two and a half bags #HermesBespoke

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Hermès even has its own repair service that repairs and repairs used bag models in Hong Kong. She changes handles there and makes traces of use of any kind disappear! In the end, most bags look almost like new, real artists are at work there. You are interested, then just click here and watch the video in full length!

belt for women & men

An absolute classic, the Hermès belt with an H as buckle. This is available in gold and silver and you can vary with the colored leather straps. A simple, yet striking belt that suits both men and women. Easily integrated into everyday life, it looks elegant and stylish with a simple jeans look and also with a chic station wagon!

Shoes, the absolute Hermès classics

The absolute “Must Have summer shoes”, Hermès’ slippers, are also available year after year in the selected boutiques in simple and striking variations. Whether to the beach, or to the city stroll, super comfortable, they adapt to every foot and attract the glances on themselves. Not exactly cheap, but worth every cent, even the celebrities don’t like to do without the super high-quality leather shoes, on which the H is easy to recognize.

Elegant loafers also in fine leather and finest handwork are also available for the gentleman and are produced in the French workshops.

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Imprinting dots #HermesHomme

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Accessories, from tie to bracelet

Noble models made of silk decorate the male neck! This collection features small sharks and stylish anchor motifs for a maritime look in vibrant colours such as orange, red and green. Also different shades of blue.

Bangle and other pieces of jewellery look great especially in summer and refine every outfit. Especially for delicate wrists, the classic bracelets with great patterns, or elegant color combinations are super beautiful. Here, too, the classic H adorns many models and silver or gold hardwear enhances the cool pieces.

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C'est le pompon #HermesHomme

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Video: Silk scarves paint

The painting of the silk scarves is a real art of craftsmanship, which builds on many years of tradition! Interesting patterns and the Japanese touch result in a unique combination that is always a challenge and demands the artist’s full concentration!

Here a small video, in which the artistic handicraft is shown in few minutes!

Perfume – light fragrances with a great effect

Since 1951 the first men’s fragrance “Eau d´Hermès ” was released followed 10 years later, in 1961 for the first time a fragrance that enveloped the lady. The high-priced perfumes are mostly rather fresh and have a pleasant effect! If you would like to know more about the individual fragrances and where you can buy them, just have a look at the online shop, or at dealers like Douglas etc.!

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A secret garden on the lagoon #UnJardinSurLaLagune

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Home Collection – chic also at home

For a few years now, Hermès Home Collection items have also been popular with customers from all over the world. They can also be purchased in the online shop. Cashmere and merino wool blankets are particularly popular, but ashtrays, crockery and bed linen also sell well! Made from the finest materials, they are super high quality. Bathroom accessories such as towels and shower gels will complete your Hermès experience!

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It's raining H #HermesHome

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campaigns

Twilly d´Hermès

The playful lightness is clearly noticeable in the campaign for the fragrance “Twilly d´Hermès”. It embodies the feeling after it has been applied. The young, self-confident wearer wraps herself in a mixture of the self-confident spiciness of ginger and the sweet note of tuberose.

Hauls and Vlogs

Video: Hermès unboxing

Here the German blogger Xenia Adonts shows you her new Birkin Bag from Hermès, which she chose in a colorful nuance. If you want to know how she got the expensive luxury bag and what it can do, just watch the video in full length here!

Video: Designer collection Chanel, Hermès, Chloe

Luxury lover and blogger Valeria Lipovetsky shows you her collection of designer handbags, from Chanel to Hermès! What can these sinfully expensive handbags do and how to integrate them into your everyday life and spice up simple outfits and make them quickly and easily an absolute eye-catcher!

Video: Hermès Birkin vs. Kelly Bag

You’ve always wondered what, apart from the name, distinguishes the two most popular Hermès sales models? Blogger Chouquette alias Claire Chanelle explains the differences and which of the two models she prefers! If you are interested in such videos, then their YouTube Channel is just the thing for you, just drop by, let yourself be inspired and learn more about the popular designer articles!

Fashion shows

Hermès Men Buzzer 2020 Fashion show

Hermès FW 2019 / 2020 Fashion show

Hermès Women´s Pre – Fall 2019 fashion show